Give me 9min, and I'll improve your storytelling skills by 176% — Transcript

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1. 0:00hey there storytelling is one of the
2. 0:02most powerful tools to hook your
3. 0:04listeners and keep them glued to every
4. 0:06word you say but hey a lot of the advice
5. 0:09that is out there make it sound way too
6. 0:11complicated but the truth is
7. 0:13storytelling is actually pretty simple
8. 0:15if you know what really matters if you
9. 0:17just give me 9 Minutes you'll discover
10. 0:19the five storytelling techniques to tell
11. 0:22insanely good stories but before we do
12. 0:24that let me show you a quick example by
13. 0:26John Kinski whom you might know from the
14. 0:29office it's a 20 second story so really
15. 0:31short but it's so powerful by the end of
16. 0:33today you'll know exactly how to tell
17. 0:35stories just like him and then I said
18. 0:38yeah and he said says uh who are you
19. 0:39visiting here I said my wife and he says
20. 0:40is she an actress I said yeah he said
21. 0:42would I know her I I don't know man her
22. 0:44name's Emily Blunt he goes he goes
23. 0:49you and I went yeah and he goes
24. 0:52you you married Emily Blunt now I go
25. 0:55yeah and he goes this okay go did you
26. 0:58notice what he did there he didn't just
27. 1:00summarize the events he didn't say oh
28. 1:02yeah back then I was at customs and the
29. 1:03agent asked me what I was doing and I
30. 1:04responded I was an actor and he was very
31. 1:06surprised he doesn't do that he doesn't
32. 1:08summarize the events instead he zoomed
33. 1:11into the moment of the story the best
34. 1:13stories don't just summarize events they
35. 1:16don't stay at that helicopter level they
36. 1:18zoom into the moment they take us into
37. 1:21the trenches they let us be part of that
38. 1:24physical moment the good thing is it's
39. 1:26not that difficult I'm now going to show
40. 1:28you five techniques that you you can use
41. 1:30in all of your stories first technique
42. 1:33location say where you are the best
43. 1:36stories start by stating the location
44. 1:38where are you physically examples 2
45. 1:41weeks ago I'm sitting on my couch in my
46. 1:43living room taking a deep breath or
47. 1:46September 2019 I'm standing in front of
48. 1:48the conference room ready to walk inside
49. 1:51now why does it matter to State the
50. 1:53location because the moment you say
51. 1:55conference room or living room your
52. 1:57audience will start to visualize it
53. 1:59they're like o yes I I know a conference
54. 2:01room and they start to visualize their
55. 2:04version of that conference room now
56. 2:05beginner storytellers they often do the
57. 2:07mistake that they give too many details
58. 2:10they're like oh in that conference room
59. 2:12there was a big table a television and a
60. 2:16wooden floor don't do that don't do that
61. 2:19it doesn't matter just stay the location
62. 2:22as long as they can visualize it it
63. 2:24doesn't matter all the details they have
64. 2:26their own version of that location
65. 2:29second technique actions what are you
66. 2:31doing in that specific moment of the
67. 2:33story instead of giving way too much
68. 2:35context about all the random stuff that
69. 2:37doesn't matter just say what are you
70. 2:39doing in that specific moment that can
71. 2:42be walking biking shouting reading
72. 2:44waiting whatever it is just State the
73. 2:48actions State the verbs examples I'm in
74. 2:50my office I open my laptop and start
75. 2:53reading a message by my manager or 2
76. 2:56weeks ago I'm at the airport waiting and
77. 2:58lineing at security now why does it
78. 3:01matter to State the actions because it
79. 3:03brings in forward momentum it takes the
80. 3:06listener right into the moment when you
81. 3:08do that your audience will immediately
82. 3:10know that you won't waste their time
83. 3:11you're straight away taking them into
84. 3:13the most important part of the story
85. 3:16third technique thoughts what are you
86. 3:18thinking we as humans have thousands and
87. 3:21thousands of thoughts every single day a
88. 3:23lot of those thoughts are hopes dreams
89. 3:25plans fears worries crazy thoughts now
90. 3:29share some of those thoughts of that
91. 3:31crucial moment of the story example
92. 3:34instead of saying I was excited to meet
93. 3:36my crush say I thought ah this will be
94. 3:40so cool right finally I can see her
95. 3:42after all that time or instead of saying
96. 3:45I was very disappointed about that
97. 3:47presentation say I thought oh man this
98. 3:49is bad right everyone will think now I'm
99. 3:51stupid I can never go back there do you
100. 3:54see the difference it's a tiny tweak but
101. 3:56it makes any story more interesting but
102. 3:59hey a common mistake is that people
103. 4:01share thoughts that sound too
104. 4:03professional too intellectual they say
105. 4:05something like I thought this represents
106. 4:09a supreme opportunity now would your
107. 4:12thoughts actually sound like that
108. 4:14probably not right and so what you want
109. 4:16to do is when you share your thoughts
110. 4:18give us the raw unfiltered thoughts give
111. 4:21us those a little bit like ranchy juicy
112. 4:24a little bit neurotic thoughts now that
113. 4:26will make your story much more relatable
114. 4:29fourth technique emotions what are you
115. 4:31feeling the best stories they're
116. 4:33emotional they take the listeners on
117. 4:35this emotional journey and now with the
118. 4:38thoughts with the previous technique you
119. 4:40know now one technique to make it more
120. 4:41emotional but there's another one the
121. 4:43simplest way is to just stay an emotion
122. 4:46so you say something like I was
123. 4:48disappointed I was relieved I was happy
124. 4:51now that is pretty standard right that
125. 4:53is what most people do but it's not
126. 4:55ideal because it is not really visual
127. 4:58right when you hear someone saying I was
128. 5:00disappointed well you cannot visualize
129. 5:02it and so the better way is to show the
130. 5:05emotion show how it looks on the body on
131. 5:08the face when you experience that
132. 5:10emotion let me give you some examples
133. 5:12instead of saying I was relieved say in
134. 5:14that moment I lean backward and let out
135. 5:17this
136. 5:19big or instead of saying he was anxious
137. 5:22say he kept tapping his pen on the on
138. 5:26this table and he kept glancing up to
139. 5:28the clock every few seconds
140. 5:30do you see the difference showing the
141. 5:32emotion makes it much more visual it
142. 5:34takes us into the specific moment of the
143. 5:37story technique number five dialogue
144. 5:40what are you hearing many of your
145. 5:42stories will have more than one
146. 5:44character maybe a manager your friend a
147. 5:47coworker your dog whoever it is now what
148. 5:50did the character say in that crucial
149. 5:52moment of the story what were the exact
150. 5:55words examples instead of saying my
151. 5:58friend was very disappointed say in that
152. 6:00moment my friend looked at me and said
153. 6:03Phillip what on Earth was that or
154. 6:07instead of saying my manager was very
155. 6:09happy with my work say in that moment my
156. 6:12manager looked at me and said wow that
157. 6:15was really the best presentation you've
158. 6:17ever given now do you see the difference
159. 6:20dialogue is such a simple tool to make
160. 6:23any story much more interesting it is
161. 6:25actually the tool that I use the most
162. 6:28but I guess there's just one thing to
163. 6:30keep in mind similar as with the
164. 6:32thoughts share the dialogue that is a
165. 6:34little bit more interesting a little bit
166. 6:36more juicy if you say something like in
167. 6:38this moment my manager said well I'm
168. 6:41very dissatisfied with the inadequate
169. 6:44execution of that project well that
170. 6:47would sound super boring right instead
171. 6:50pick much more juicy much more concise
172. 6:52and catchy doll all right now that you
173. 6:54know the five most important elements in
174. 6:56storytelling let's watch a quick one
175. 6:58minute video to see those elements in
176. 7:01action that story is by Sarah Willingham
177. 7:04who's a British entrepreneur investor
178. 7:06and CEO of nightcap now when you watch
179. 7:08the story see how she zooms into the
180. 7:11moment can you spot when she shares the
181. 7:14location the actions the thoughts the
182. 7:17dialogue and the feelings so in my
183. 7:19mid-20s I was running Acquisitions for
184. 7:22pizzza Express and walked into a meeting
185. 7:24room I was 2 minutes late for the
186. 7:25meeting and the person on the opposite
187. 7:28side of the table the lawyer
188. 7:30looked up and said oh thank goodness for
189. 7:32that mine's uh white with one sugar
190. 7:35please so I thought okay this is a
191. 7:41moment walked around to the coffee made
192. 7:44him his coffee but the coffee in front
193. 7:46of him and said would anybody else like
194. 7:47a coffee and um nobody said anything
195. 7:50nobody wanted one I made myself a coffee
196. 7:52and then sat back down again opposite
197. 7:54him and as he looked up I watched the C
198. 7:59drain from his face as he realized this
199. 8:02enormous assumption that he' made and it
200. 8:06was such a beautiful moment in my career
201. 8:09really empowering when I sat there and
202. 8:13realized that actually this moment where
203. 8:16I'd had impostor syndrome anyway running
204. 8:18a meeting like this but I'd been
205. 8:21completely misjudged by the people on
206. 8:23the opposite side of the table was
207. 8:25actually this incredible superpower cuz
208. 8:28guess who walked out with the
209. 8:30Dale what an incredible Storyteller
210. 8:33right today you learned the foundations
211. 8:35you learned how to tell insanely good
212. 8:37stories but hey there are also a few
213. 8:39more advanced storytelling techniques
214. 8:41out there in case you want to go deeper
215. 8:43on this journey I would suggest to check
216. 8:45out this next video in which you learn
217. 8:47how to be a better Storyteller than 99%
218. 8:50of the people see you there
219. 8:55[Music]