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Give Me 24 Minutes, I'll Give You 10,000 Hours of Content Strategy — Transcript

by Kallaway · 5,416 words · 765 segments · language en · Watch on YouTube

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0:00In this video, I'm going to break down
0:01eight tips for growing faster on social
0:03media that work surprisingly well. But
0:06the trick is all of these are very
0:08unpopular and not what you typically
0:10hear. The truth is the easiest way to
0:12stand out right now is to do the
0:14opposite of what everyone else is saying
0:16to do, especially when the opposite is
0:18already proven to work way better. So
0:20all these tips will give you a new way
0:22to beat your competition and a fresh
0:24perspective on how to look at your
0:25content strategy. By the way, I know
0:27these work because content is all I do
0:29all day long. I have 2 million
0:31followers, I've done billions of views,
0:33and I've built three different
0:34seven-figure businesses in just 3 years
0:37all from my own organic content.
0:39Everything I say and do is backed by
0:41data and my own experiments, which often
0:43go against the conventional wisdom. All
0:45right, tip number one is about picking
0:47formats and visual styles. Now, the
0:49popular advice is that you need your
0:50content to be made in a bunch of
0:52different formats and layouts. And this
0:54is so you can always keep your stuff
0:55fresh so that your viewers don't get
0:57bored. Well, here's the actual truth and
0:59the non-obvious reality. Most people
1:01following those instructions, hunting
1:03for all these outlier formats, are
1:05actually just wasting their time and
1:06playing the game suboptimally. The
1:08unpopular tip that works way better is
1:10just to find one or two content formulas
1:13that work and then hammer them over and
1:15over and over. And if your content is
1:17actually good, these formats will keep
1:19working for hundreds of reps in a row.
1:21Now, here's why this is the case.
1:22Viewers don't get bored when they see
1:24you make the same type of video. And
1:26that's because they're seeing hundreds
1:27of other different videos between each
1:30of your reps. When your similar style
1:32comes up for a second or third time, the
1:34familiarity actually makes them lock in,
1:36not turn away. What's actually happening
1:38is that you're getting bored making the
1:40same thing over and over, and you're
1:41telling yourself a false narrative that
1:43the viewer is probably bored, too. Think
1:45about all the biggest creators you love
1:47or the ones that have been popping
1:48lately. I think about people like Nate
1:50Gaffney or Jesse Gene or my homie
1:52Roberto, or you could even think of my
1:54marketing channel over the last 6
1:55months. For all those channels many of
1:57the biggest ones you follow, every
1:59single video they're making is following
2:01one or maybe two formats and layouts.
2:04And they act a lot more like an episode
2:06in a series. And that's really the
2:08secret inside here. What you want to do
2:10is treat your social channel like a TV
2:12show. Think about something like The
2:13Office or Friends. The reason people
2:15love these cult TV shows is because they
2:17get the familiarity of the scene, the
2:19setting, context, and characters, but in
2:21each episode, they get the difference in
2:23the substance and plotline. Or think of
2:25the show Survivor. It's been on for 51
2:28seasons, literally 730 episodes. The
2:30consistency and redundancy of the format
2:33of that show is the feature. It's not
2:35the bug. The truth is viewers' brains
2:38like the redundancy and the consistency
2:40of formats if the substance is actually
2:42worth continuing to watch. And so if you
2:44treat your social content in the same
2:46way, where you find a format and style
2:48combo that just works, you want to
2:49hammer it over and over and over. And
2:51the beauty is this becomes way more
2:53efficient for you to make, much stickier
2:55for the viewer, and it'll help your
2:57channel grow way faster. Now I will say
2:59finding your formula is something
3:01that'll take a little bit of iteration,
3:02but I actually have a system for
3:04figuring that out. That's one of the
3:06things I teach in my new short-form
3:07launch program. It's a four-week live
3:09cohort program where I break down
3:11everything I know about content systems
3:13and strategy into super digestible
3:15bite-size chunks. And I cover formats
3:17and layouts as well as ideas, scripting,
3:20storytelling, and hooks. Everything you
3:22would need to rev up your content
3:24system, and a lot of it I've never
3:25covered before publicly. The program is
3:2728 days long and has five live calls
3:30with me, and you'll make your next 10
3:32videos using my content systems. You
3:34also get to keep all of the AI workflows
3:36and skills that I use, as well as any of
3:38the information that I share. Doors for
3:40the program close Sunday, October 25th,
3:42and I may never run this again. And if I
3:45do, the price will never be this low. If
3:47you've ever wanted to really learn my
3:48short-form systems in depth and have me
3:50teach it to you, this is the one you
3:52don't want to miss. I'll drop the link
3:53below if you want to join. All right,
3:55non-obvious unpopular tip number two is
3:57about using AI in your content workflow.
4:00The common advice and really the
4:01ultimate desire for everyone is to have
4:03the automated AI content machine where
4:06you don't have to touch social media,
4:07you barely have to even log in, you
4:09press a couple buttons, and then money
4:10comes out the other side. And while I am
4:12working on making this a reality in the
4:14future, spoiler alert, today that
4:17doesn't [music] exist. And so the
4:18unpopular right answer tip today is to
4:21use AI for the input, not for the output
4:24of your content. And let me explain what
4:26I mean. The proper workflow for using AI
4:28today is something like this. You use AI
4:30for the strategy, ideas, analysis, and
4:33research. You use human-driven insight
4:36for the take or substance perspective.
4:38[music] And then you get to the
4:39scripting, recording, and editing
4:40workflow. Now today, there are some
4:42people that are doing those three steps
4:43manually. Scripting manually, recording
4:45manually, editing manually. There are
4:46other people that are doing all three of
4:48those steps fully AI automated.
4:50Personally, on my content, we're doing
4:51all three of those steps, scripting,
4:53recording, editing, human-driven
4:54manually today, and that's what's
4:56outperforming for us. And the reason is
4:58because of the rapid commoditization
5:00that you see with AI outputs. When you
5:02have AI writing your scripts, unless you
5:04have an extremely dialed AI script
5:06writing flow, your scripts will become
5:08generic very quickly. When you have AI
5:10build avatars to record for you, unless
5:12you have a very dialed workflow, the
5:14avatar doesn't really look convincing
5:15enough, and you can see in the mouth
5:17that it's off. When you have AI edit
5:18your videos like we're seeing lately,
5:20either through GPT-6 Astra and DaVinci
5:23or letting Claude edit directly with
5:25computer use in Premiere Pro, you can
5:26tell that these videos were edited by
5:29Claude. Now eventually, especially the
5:31editing workflows, they will be
5:32indistinguishable and perfect. But
5:34today, you can kind of tell for the
5:36people that are doing it. So I believe
5:37right now the perfect flow for using AI
5:40is to let it drive your inputs, the
5:42strategy, the research, the topics, the
5:44ideas, [music] and then use human
5:46curated outputs, script writing,
5:49recording, and editing. If you have a
5:51very simple editing format, you're doing
5:53yaps, or even graphic style yaps, you
5:55can get away with the AI editing
5:57workflows today. But, if you're doing
5:58something super cinematic or with tons
6:00of custom graphics and motion, you don't
6:02want to use the AI editing today because
6:03it will still look generic and sloppy.
6:06The point very simply is this, you don't
6:08want to try to rig up the auto AI output
6:11machine until the workflow is there, or
6:13you will commoditize any advantage that
6:16you've built. So, keep this in mind, AI
6:18is the input, not the output, until we
6:20cross the threshold. All right, tip
6:22number three is called be better, stay
6:24better. And this is probably the most
6:26unpopular social media growth tip or
6:28advice I could give, but it really is
6:30the secret to success. Just being better
6:32than everyone else in your niche is the
6:34thing that's going to drive you the best
6:35results. Now, nobody wants to hear this.
6:37Everybody wants the one quick tip
6:39that'll let them circumvent all the
6:40effort. But, let me just explain this
6:43concept around being the best in your
6:45niche, and why your content has stopped
6:48working in the last three to six months.
6:50This will be a light bulb for you if
6:51you've made content that worked, and now
6:54it's no longer working. In my paid
6:55programs, I have a bunch of people come
6:56on one-on-one calls that break down the
6:58same story for me. Three to six months
7:00ago, they were crushing, they were
7:01making content, it was driving views, it
7:03was driving leads, they were printing,
7:04and then all of a sudden, without
7:05changing anything, their leads dried up,
7:08the business froze, and they don't know
7:09what to do. So, let me explain exactly
7:11what has happened, and how this maps
7:14back to this premise of be better, stay
7:16better. Imagine your niche is like a
7:17pyramid. You've got level zero on the
7:19bottom, in the fat part, and then you've
7:21got level 10 at the top, in the skinny
7:23part. 12 months ago, let's say the
7:25average content quality in your niche
7:27was like a three out of 10, and you can
7:29see the line drawn at three out of 10.
7:31And roughly, let's just say this is the
7:33value, the packaging, the delivery, the
7:35ideas, everything packaged into one was
7:37this three out of 10 level, on average.
7:39Now, the top creators in in niche,
7:40they're operating at a nine or 10 out of
7:4210. And so, they were obviously
7:44crushing. But, the average person, let's
7:45say you watching this, was operating at
7:47about a five out of 10. Not amazing, but
7:49still decent, and it was crushing for
7:51you at that time. You were getting
7:52views, you were getting leads, maybe
7:54you're even posting and you're like, I
7:55don't know how this is working. I feel
7:56like my content is way worse than the
7:58top people in my niche, but it's
8:00working, so I'm going to keep doing what
8:01I'm doing. Well, what ended up happening
8:03over the last 12 months is that that
8:05three out of 10 average has now drifted
8:07up to about a six out of 10, and even
8:09higher in some of the more crowded
8:11categories. And you are still doing what
8:13you were doing before at around a five
8:14out of 10, cuz it was working, so why
8:16stop what was working before? Well, as
8:18you can obviously see by the visual, you
8:20are now performing lower than the
8:22baseline. The top creators are still
8:24crushing, cuz they're still way above
8:25it, but you are now below it. And this
8:27shift up in average quality happens in
8:30every niche. It's at different speeds
8:31and to different degrees, depending on
8:33how competitive it is, but this slow
8:34drift up is a constant everywhere. So,
8:37what do you do to solve this? Well, if
8:39you want to keep winning and you want to
8:40get your business back on track, you
8:42need to find a way to jump over the
8:43average up to a seven or eight out of
8:4610. Now, it's very easy to hear this and
8:48feel bad about yourself, cuz you put in
8:49so much work to go from a zero to a five
8:51out of 10, and it was working, and you
8:53thought you were going to be set. But,
8:54this is what happens in fluid markets.
8:56Any easy money gets eventually competed
8:58away by the competition, and you have to
9:00raise your execution level to constantly
9:03be beating the average, or you will get
9:05destroyed. So, the easiest way to solve
9:07this problem forever is to just become
9:09better than everyone in your category.
9:11And what that really means is you
9:12investing in yourself, time or money, to
9:15bring your skills up to a seven, eight,
9:18and maybe eventually a 10 out of 10.
9:20Now, if you're able to do this,
9:20especially to a 10 out of 10, that means
9:22you'll be able to maintain that
9:24advantage for the long term, and you'll
9:25never have to face this problem again.
9:27[music] So, to continue going down the
9:28logic tree, how do we actually close
9:30this gap? Well, to become a 10 out of 10
9:32at content, you need to actually master
9:35the fundamental strategies and systems
9:37that the best people are doing. And this
9:40means going well beyond the slot BS that
9:43everyone at the seven out of 10 is
9:44preaching down to you. You need to go to
9:47the masters and actually get pulled up
9:49to the top. Now, there are really two
9:50ways you can do this. Number one, you
9:52can just post hundreds of reps on your
9:54own and try to rely on your own pattern
9:57matching ability to figure out what is
9:59not working, what do I improve, and then
10:01run that over and over. That's what I
10:03had to do. It takes forever. But if
10:05you're not good at spotting patterns and
10:06you can't rely on your own ability to
10:08suss this out, you need to work with
10:09someone who's at a 10 out of 10 that can
10:11just pull you up to that level. I didn't
10:14really appreciate this in my early
10:15career, but working with coaches that
10:17are the best in class is the fastest way
10:19to solve this problem. This is why all
10:21the people like Hormozi constantly
10:23preach how much they've spent in coaches
10:25in areas that they didn't have advanced
10:26expertise. They want to close that gap
10:29as fast as possible, and the best way,
10:31instead of relying on yourself making
10:33hundreds of reps and failing, is to just
10:35pay someone to bring you up. Cuz the
10:36problem with looking at your own data in
10:38a vacuum, even if you are good at
10:39spotting patterns, you don't know what
10:41good looks like. So, if you spot bad,
10:44you don't have a reference to know how
10:46to solve bad to get to good. This is the
10:48honest reason why I built Short Form
10:49Academy and why we're coming out with
10:51Short Form Launch. I spent three years
10:54doing the pattern match data option for
10:56myself. I got to a 10 out of 10 and I
10:58realized how difficult that hill was to
11:00climb. So, I packaged up the way to pull
11:03someone from a five to a 10, and that's
11:05what's in these programs. Now, whether
11:07you work with me or someone else, that's
11:08up to you based on who you like and who
11:10you trust, but don't pick anyone that's
11:12not a 10 out of 10 and doesn't have
11:14extremely atypical proof. There are a
11:17lot of people masquerading around in
11:19this space that actually under the hood
11:21are like a seven out of 10, have no clue
11:22what they're really doing, and just
11:24repeating these generic diluted
11:26frameworks from other people they stole
11:28from. Just be wary of that. There's a
11:30lot of that going on. All right, tip
11:31number four is about how to frame the
11:33substance in your videos. There's a lot
11:35of people on the internet right now that
11:36are preaching the need for this
11:37personality-led or connection content.
11:41And they're basically saying that you
11:41should use a lot of your content to try
11:43to get people to like you, and that if
11:45they like you, they will buy from you.
11:47Now, for certain types of businesses,
11:48consumer products, faceless products,
11:50e-com, this is of course correct. But,
11:53for most of the people I'm talking to on
11:54this channel that are trying to accrue
11:56authority to themselves as a personal
11:58brand to then sell things based on that
12:00authority, this is incorrect and bad
12:03advice. The unpopular truth is that all
12:06you need to do in your content is
12:07agitate a pain point, offer a solution,
12:10and then get out of the way. You can of
12:12course present that information with a
12:13little bit of personality in your
12:14delivery, but this is all you need to do
12:16to drive sales. And let me just explain
12:18the logic on this personality content
12:20versus value content thing. If there was
12:22a tie between you and someone selling
12:24the exact same offer, and you had the
12:26same proof, the same credibility, the
12:28same skills, the same content, then yes,
12:31the thing that would break the tie is
12:32whoever the buyer liked most. But, the
12:34reality is the comparison between you
12:36and another seller is almost never a
12:38tie. Buyers buy from people that have
12:40proof of results at scale from a near
12:43identical avatar that the buyer is.
12:46That's it. The more proof, or the more
12:48proof with that same avatar, the higher
12:50the conversion. It really is as simple
12:51as that. All people want is an aligned
12:53offer to a pain point they have, and
12:55they want to de-risk the decision so
12:57they can trust that if they pay you,
12:59they will get the result you're
13:00promising. So, my big point here is that
13:02all you have to do to drive sales with
13:04your content is provide value
13:07directionally towards the thing they're
13:09struggling with. All right, tip number
13:10five is a simple one, but this will also
13:12help you a ton. And this has to do with
13:14studying other creators for inspiration.
13:16The popular opinion online is to study
13:18the biggest channels in your niche and
13:20reverse engineer what's working for
13:22them. And this is half correct. The
13:24unpopular truth is that you don't want
13:25to study the biggest accounts in your
13:28niche. Ideally, you only want to study
13:30channels between 10 and about 250,000
13:33followers or subscribers. Anybody above
13:35that, the large accounts with millions
13:37millions of followers, they don't
13:39actually provide good data signal in
13:40what's working for them. And here's why.
13:42Those accounts have such a big pool of
13:45fans that will love anything they'll do
13:47that sometimes bad video ideas get
13:50boosted because of the person that made
13:52them. Said another way, a big reason why
13:53big accounts have huge videos partially
13:56is because of their face, name, and
13:57existing brand. What you actually want
13:59to do when you do content research is
14:01look for the opposite. You want to find
14:02the 12,000 follower account that
14:04nobody's ever heard of but has an 86X
14:07outlier. And the reason is that any
14:08outlier video that comes from that
14:10account will have been primarily based
14:12on the idea and the hook itself. They
14:14got no lift from their face or name
14:16because nobody knows who they are. I
14:18kind of think of it as like these are
14:19the most pure validated winners you
14:21could find with data. Again, this is
14:22very simple reframe, but it will
14:24dramatically increase the hit rate of
14:26the research that you do. And by the
14:28way, if you want an easier way to
14:29actually run that research where you can
14:30find channels based on the amount of
14:32followers they have, I'm happy to say
14:34that Sandcastles is now an officially
14:36approved plugin and connector in Claude,
14:39ChatGPT, and Cursor Grok. Now, all you
14:42have to do is go into any of those
14:44connector marketplaces or directories in
14:46any of the AIs you use, just search
14:48Sandcastles, and you will see the
14:49connector plugin there. If you already
14:51installed the MCP, you've already got
14:53it, but if you haven't, you'll see it
14:54and you can easily connect an OAuth in.
14:56We've also shipped a ton of invisible
14:59updates into the MCP that make it way
15:01faster, it visualizes data better, and
15:03it's so much smarter. It really is now
15:06the data layer for social media like we
15:08envisioned the whole time. Now, to run
15:09the workflow I just said, you could just
15:11go into the MCP and just say, "Find me
15:13all the Instagram accounts that are best
15:15fit for my niche," and describe your
15:16niche, "that are between 10,000 and
15:18250,000 followers or subscribers," and
15:21it will actually pull that up directly
15:23in Claude, ChatGPT, or Grok, whichever
15:25one you're using. This is the easiest
15:26way to find inspiration accounts within
15:28those follower bands that you can then
15:29study further. If you want a direct link
15:31to the plugins in the marketplace, I'll
15:32link them below in the description. All
15:33right, tip number six is one that will
15:35help you drive a lot more leads and
15:36sales in your content. Now, the common
15:38wisdom when it comes to using CTAs is
15:41not to overuse them. And again, the
15:43logic on this makes sense initially.
15:45Most people say if you just make content
15:47that's 100% great, you don't need a CTA,
15:49people will follow you and eventually
15:50you can monetize them through a deeper
15:53content medium like stories or
15:55eventually you'll interact with them
15:56through DM. But here's the super
15:58unpopular reframe that I believe to be
16:00true. You should actually have a
16:02value-first CTA in every single piece of
16:04content you post. YouTube videos,
16:06short-form videos, carousels,
16:08everything. I call this type of CTA a
16:10native embed. Now, here's why this is
16:12the right answer. In 2026 when people
16:14watch content, their brains are absolute
16:17mashed potatoes. Very few people are
16:18able to watch a video and store even
16:20anything in their short-term memory.
16:22It's kind of like our brains have been
16:23conditioned to be able to watch and
16:25entertain but like store nothing. So,
16:27what that means is that in the very
16:28short term, each video you make is not
16:31actually accruing this long-term trust
16:33to your profile the way most people
16:35think it is. What it actually means that
16:37each video should be treated like a
16:39single sniper shot that's meant to
16:41extract the email or purchase directly
16:44from that video. And again, this doesn't
16:46sound right when you hear me say it
16:47because it goes against all the
16:49conventional wisdom that we're used to
16:50hearing from the big marketing gurus
16:53over the last 10 years. But if you think
16:54about it, the way things have changed,
16:56it really makes sense. Each social post
16:58or video should be treated as its own
17:01container meant to drive leads. When you
17:03realize and accept this, you'll
17:04understand the need to have a CTA for
17:06every single video so you can drive the
17:08maximum amount of people from these
17:10rented feeds into owned platforms that
17:13you control. Now, I will say if all you
17:14do in the CTAs is blatantly ask someone
17:17to buy your stuff, well, the videos will
17:18flop and the conversion will be trash.
17:20It's just too aggressive of a CTA on an
17:22organic video. Viewers are just too
17:23mature for that now. What you need to do
17:25is frame the CTA as a net gift. This is
17:28what I call a native embed. The goal
17:29really is to frame something of value
17:31that aligns with the pain point that was
17:33aggravated earlier in the video. So, for
17:35example, if I explain a storytelling
17:36framework and why I think it's so
17:38important to grow, well, then I might
17:39want to have a CTA that says, "Hey,
17:42comment story and I'll give you this
17:43nine-page doc that explains the
17:45framework in more detail with examples
17:47that you can use for AI." When you frame
17:49it this way, the CTA feels like an
17:51embedded value ramp. You're literally
17:53ramping the person from the initial
17:54video into more value, and so it doesn't
17:57feel like an ask. [music]
17:58And I found people are more than happy
18:00to give their email for whatever that
18:01value is. Now, once you start doing this
18:03on a few of your videos, you'll realize
18:05you need to be doing it on every single
18:07video that you make. And whether you
18:08actually say the verbal CTA in every
18:11video, that's up to you, but you should
18:12for sure have a ManyChat flow active and
18:15write it in the caption every single
18:17time. Just to give you a sense, I'm
18:18collecting between 12 and 15,000 emails
18:21per month for free just for my
18:23short-form organic videos and carousels.
18:25If you want me to show you the full lead
18:27magnet strategy I'm using, I've got a
18:28link below, you can check it out. All
18:29right, tip number seven is probably the
18:31most controversial one on this list.
18:33Almost every content coach and guru that
18:36you listen to will tell you just get
18:37more views and it will solve your
18:39problems. And they're kind of taking the
18:40venture capital approach to content.
18:42Basically, not everybody goes viral, and
18:44so if just get a few more viral bangers,
18:46it'll make up for all the little losers,
18:48and that will drive more leads and drive
18:50more followers, and it's really the big
18:51bangers that you want. Now again, this
18:53sounds right logically, and maybe even
18:55mathematically in certain niches this is
18:56true. But for most people watching this
18:58that have a business they're trying to
19:00scale with content, this is the wrong
19:02way to think about content. The
19:03unpopular truth is that you'll make way
19:05more money not going viral, but instead
19:08focusing specifically and consistently
19:11on an underserved avatar slice. We've
19:14all heard those stories where people
19:15talk about, "Oh, I know somebody with
19:163,000 followers making $4 million from
19:19their account and they just get 2,000
19:20views per video." We've all heard that.
19:22On the surface, it doesn't really
19:23compute in someone's brain how that
19:25could be possible because most of those
19:26people listening are playing in these
19:28big niches. But, let me just explain a
19:30real example that I came across
19:31recently. I have a guy right now in SFA
19:33named Chris. He owns three different
19:35restaurants and he loves AI. And he
19:36figured out how to use AI to save over
19:39$100,000 in his own restaurant for cost.
19:42And that's a huge deal for a restaurant.
19:43They have razor-thin margins. So, he
19:45joined SFA because he wanted to learn
19:46how to make short-form to attract other
19:48restaurant tours that would pay him to
19:50help install these AI systems. Now,
19:52Chris only has like 2,800 followers or
19:553,000 followers. And he posted a video
19:57the other day that only has like 10,000
19:59views, maybe 12,000 views. He was in his
20:01car, it was unscripted, it was grainy
20:02footage, and he was just riffing about
20:05how he used AI to save money in his
20:07restaurant. This video drove so many
20:09leads of restaurant tours that he
20:11doesn't have the capacity to fulfill
20:13them. Immediate, instant sellout of all
20:15his capacity off a single video. Now,
20:16again, he didn't need to go viral. It
20:18has 10,000 views. He didn't need to be
20:20sensationalist. All he had to do was
20:22tickle the right pain point for the
20:24right avatar based on the proof that he
20:27already has. He talked about a very
20:28specific slice, restaurant owners
20:31looking to use AI. And Meta's targeting
20:32is so good, it will find those people
20:34without you needing to be crazy
20:36performative or sensationalist. So,
20:37instead of aiming for virality and these
20:40crazy views, what you actually want is
20:42precision of audience offer alignment.
20:45Whoever your target customer is, or if
20:47you don't have an offer, your target
20:48viewer, you want to be very, very
20:50rigorous about always providing max
20:53value for that person over and over.
20:55That consistency is what drives the
20:57sales. Now, you can use techniques to
20:59try to broaden it slightly to get a
21:01little bit more bang for your buck on
21:02the reach, but you actually don't want
21:04to go super for I've seen it dozens and
21:06dozens of times. All right, the last
21:07tip, number eight, is about copying
21:09other people's work. First of all, I
21:11just want to say, if you directly copy
21:13someone's video, you take the video, you
21:14download it, and you literally re-upload
21:16their video, or you say the exact same
21:18words, you're a scumbag. I'm just going
21:20to put that out there, full stop. I
21:21don't think there's nearly enough
21:22accountability for the people that rip
21:24and flip existing videos that aren't
21:26there. So, stop doing that. Now, if
21:28you're trying to take inspiration from
21:30other people, and you're trying to use
21:31the validated data of a winner to remix
21:34on your own, that is not only fair, but
21:36that is how you should be playing the
21:38game. Now, the conventional wisdom that
21:40most of these slop gurus will tell you
21:42is to take the video, and then hold the
21:44topic, and the format, and the
21:46structure, and the hook, hold it all
21:48constant, switch your face in there,
21:50switch a couple words, and then rip it.
21:51That's what most people will tell you.
21:53So, essentially, it's like keep 80% the
21:55exact same, and then change 20. And I
21:57think if you do this over and over for
21:58all of your content, it is the fastest
22:00way to become a derivative, and just
22:02trend into the mid-slop layer of your
22:05niche. Now, maybe 2 years ago, this
22:0780/20 strategy, where you kept 80% the
22:09same, worked, but just because of the
22:10sheer lack of volume and supply that
22:13existed. But, that does not work
22:14anymore. Per what I said before, if you
22:16cannot figure out a way to make nine out
22:18of 10, or 10 out of 10, top decile
22:20content in your niche, you're cooked.
22:22So, instead, here's how you should
22:24approach looking at other people's
22:25videos and remixing them. The unpopular
22:28truth about how to use data is to be
22:30ruthlessly data-driven on the topics,
22:32and then ruthlessly creative on the take
22:35and the angle. When you scan for other
22:37people's videos, literally, there's only
22:39two things you should be looking for.
22:40You should be looking for the topic, and
22:42you should be looking for power words,
22:44or little messaging phrases that tend to
22:46resonate either with you when you watch
22:48it, or with the customers, or potential
22:51viewers, in the comments. You extract
22:53those, and you use them. All the rest of
22:55the video, the format, the layout, the
22:57hook, all that should need to be done
22:58from scratch by you, or you get
23:01influenced by other stuff, and bring it
23:03in. You don't use the same topic, the
23:05same hook, the same script all from the
23:07same video, because then you are a
23:09clone. And let's bring it all the way
23:10back to what I said at the beginning. If
23:11you have a validated format and layout
23:14combination, you have a formula. Well,
23:16don't take the format from something
23:18else you found. You have one that works
23:19for you. Take the topic and potentially
23:22little power words that you know work,
23:24but feed it into the format and layout
23:26combo that you know works for you. This
23:28is really the sweet spot of using data
23:30and creativity. Data for the topics,
23:32data for the power phrases, creativity
23:35for the take and angle, and then you use
23:37your own format, layout, and style
23:39combination. That's the mix that tends
23:41to work the best. And again, if you want
23:42to learn how to do this process, what to
23:44take from where and how to look and how
23:46to mix it all in together to create an
23:48original banger, this is what I'm
23:49walking through in Short Form Launch,
23:51and I might not ever run it again. So,
23:53if you want to join, the link's below.
23:54All right, guys, that is all I wanted to
23:55cover in this video. If you're a
23:56business owner and you're trying to use
23:57your content to grow your business
23:59faster, you can probably tell this will
24:00be one of the best channels you could
24:01ever watch. Please make sure to like and
24:03subscribe, so you don't miss the next
24:05video. And I've said it twice already,
24:06but Short Form Launch, I put a ton of
24:08time into this program. It's very, very
24:11affordable. I'll never run it again at
24:12this price if I do it. So, if you want
24:14to jump in, I've got the link below. All
24:16right, we'll see you guys on the next
24:17one. Peace.

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