Give Me 21 Minutes and I’ll Make You Disgustingly Good at Scaling Ads — Transcript

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1. 0:00I've generated over 10.2 billion dollars
2. 0:02in sales for my clients across 1,184
3. 0:05different niches and these are the eight
4. 0:07marketing systems that made it all
5. 0:09possible. Starting with system number
6. 0:11one and it's the exact reason why your
7. 0:14ad account isn't scaling right now. Most
8. 0:16people ask their media buyers to ask for
9. 0:19permission if they want to scale the ad
10. 0:21spend. If they want to launch a new
11. 0:22campaign, they typically have to get
12. 0:24sign off from the business owner. And
13. 0:25this might sound normal to you, but
14. 0:27there is one system that you can
15. 0:28implement that you get the maximum
16. 0:31result out of your ad account. And it's
17. 0:33to sit down with your media buyers and
18. 0:35to sit down with all of your data and to
19. 0:37work out some internal KPIs and some
20. 0:40guard rails for them to operate within.
21. 0:42The only thing that you should really be
22. 0:43doing as the business owner is painting
23. 0:46a very vivid picture to them of what
24. 0:48success looks like. And then you should
25. 0:49give them all the tools and insights and
26. 0:51systems that they need to be able to
27. 0:53have a look at how much stock do we have
28. 0:56of everything. How busy are the sales
29. 0:57team, right? What geographies are we
30. 0:59trying to generate leads in? And that's
31. 1:01your job. You want to create a one-page
32. 1:03SOP that very clearly defines what the
33. 1:06maximum is that they are allowed to
34. 1:08spend on a cost per lead or the minimum
35. 1:10ROAS it is that they're expected to
36. 1:12achieve. And then [music] every campaign
37. 1:14that is above that, it simply gets
38. 1:16killed and everything that is below that
39. 1:18is we start to scale up. Then you break
40. 1:20up an incentive structure for these
41. 1:22media buyers based on different tiers of
42. 1:25them hitting in the ad account. This can
43. 1:27be based on total new number of
44. 1:28customers, total number of leads booked
45. 1:30and what not. So it's essentially an
46. 1:32amplified commission structure with the
47. 1:34better that they do, the more money that
48. 1:36it is that they make. So here's how you
49. 1:38can apply this right now in your own
50. 1:39business. I want you to create a
51. 1:41one-page SOP, get very, very clear on
52. 1:44what the max cost per lead or the break
53. 1:47even ROAS is, create a commission
54. 1:48structure for your media buyers. Don't
55. 1:50be in there micromanaging them. The
56. 1:52updates that you should get is basically
57. 1:55very high-level, top line, this is where
58. 1:57we're at. This is where KPI is. And that
59. 1:59is system number one. Set up guard rails
60. 2:02for your media buyers. And look, I'm not
61. 2:04telling you these systems from theory. I
62. 2:06literally started my business with no
63. 2:08more than $50 and an old computer that
64. 2:10my girlfriend bought me, and then I
65. 2:12hustle and cold called 150 businesses
66. 2:14every single day, got my first few
67. 2:16clients, and then I poured all of that
68. 2:18money into marketing. And this is what
69. 2:20ultimately got me a seat as a shark on
70. 2:22Shark Tank, which brings us to system
71. 2:24number two. Now, after setting up system
72. 2:27number one, very very quickly, you're
73. 2:29going to find out there is a new
74. 2:30bottleneck that arises, and it's that
75. 2:32you simply do not have enough creative
76. 2:35to feed to these media buyers in order
77. 2:37for them to scale at the rate that they
78. 2:38want to. And they're going to keep
79. 2:40coming back to you and bugging you from
80. 2:41new creative. Cuz what most people do is
81. 2:43they find a winning ad angle, they run
82. 2:46it, they basically turn off all the
83. 2:47other losers, they run this one ad angle
84. 2:49until it fatigues, [music] and they run
85. 2:51around like headless chickens trying to
86. 2:52find the next winning angle. And every
87. 2:54time that you do this, you kill the
88. 2:56momentum in your ad account. And as it
89. 2:57stands [music] right now, creative is
90. 3:00the biggest lever that you can pull in
91. 3:01your business to drive more performance
92. 3:03from your ad account and bringing you in
93. 3:05more customers. It really is the tip of
94. 3:07the spear. Like, if your media buying is
95. 3:10more efficient because you've got better
96. 3:11creative, everything that flows
97. 3:13downstream from this becomes infinitely
98. 3:15[music] more profitable. And the
99. 3:17question that I get all the time is,
100. 3:19"Sabri, how many ads should I have
101. 3:21running in my ad account?" There isn't
102. 3:23some magic number, guys. It's more so
103. 3:25about setting up a system that is
104. 3:27evergreen, [music] that you have
105. 3:28constant high-quality creatives coming
106. 3:31into the business every single day and
107. 3:33every single week. So, my best creative
108. 3:35right now is one of my organic YouTube
109. 3:38video. I turn it into a 4x5, I chuck it
110. 3:40in the ad account, and I let that puppy
111. 3:42rip. So, here's how you can apply this
112. 3:44specifically to your own business.
113. 3:45Please, for the love of all the internet
114. 3:47money, tell me, the internet daddy, that
115. 3:50you are putting out organic content. If
116. 3:52you are not, what I want you to do is
117. 3:53look at how much that you spent on ads
118. 3:56and marketing over the last 12 months,
119. 3:58and I want you to take 20% of that
120. 4:00budget, and I want you to invest in
121. 4:02actually producing organic content. That
122. 4:05could be in taking that 20% and using
123. 4:07that as product that you're going to go
124. 4:08out and gift influencers so that they
125. 4:10can then create that content for you
126. 4:12that you can then run as ads, or it can
127. 4:14be in hiring a team to do organic
128. 4:16content and scripting and editing and
129. 4:17managing your channel and doing
130. 4:19thumbnails and doing all of that good
131. 4:20stuff. Whatever it is, you must invest a
132. 4:22bare minimum of 20% what you spend on
133. 4:25paid ads into your actual content. And
134. 4:27then something for you to do right now
135. 4:28is to simply go back and have a look at
136. 4:31what is the top 20% of all of your
137. 4:33content for the last 90 days and just
138. 4:35simply move it over to ads this week and
139. 4:37launch it with your best performing
140. 4:39headlines and body copies, and I think
141. 4:41you'll be pleasantly surprised with the
142. 4:42results. And that is system number two.
143. 4:45Spend 20% of your budget on creative.
144. 4:47But look, fresh ads will only take you
145. 4:50so far. If the page that you're sending
146. 4:52all of those ads to never changes, which
147. 4:54brings us to system number three. Most
148. 4:57people obsess over their ads manager at
149. 4:59[music] their fresh ad creative, and
150. 5:01that's the thing that just keeps them up
151. 5:03at night is how do I get more ads to
152. 5:04run? But then when it comes to their
153. 5:05landing pages and their funnel, they get
154. 5:07no love. Like they've been running the
155. 5:09same kind of style product page or
156. 5:12landing page or VSL page for months on
157. 5:14end. I have a rule that I refuse to go
158. 5:17to bed every night unless I have
159. 5:19multiple split tests running. Think
160. 5:22about it this way. You would never ever
161. 5:24just have one ad running in your ads
162. 5:26manager, would you? So then why would
163. 5:28you simply have one version of your
164. 5:30landing page [music] as this static
165. 5:31thing that you're not even split
166. 5:32testing? It makes zero sense, especially
167. 5:35when you think about the amount of money
168. 5:37that you spend on ads in sending people
169. 5:40to that landing page. Like the main
170. 5:42thing is to send people to the lander.
171. 5:44So therefore, that's where a
172. 5:45disproportionate amount of our effort
173. 5:47should be put. So this is what I want
174. 5:48you to do. I want you to fire up GA4 or
175. 5:51look at your ads manager and basically
176. 5:52have a look and see what is the page
177. 5:54that is getting 80% of the traffic on
178. 5:57your website. And then I want you to set
179. 5:59up a split test for that page. There's
180. 6:01so many things that you can split test,
181. 6:03but the area that moves 80% of the
182. 6:05freight on a landing page is the
183. 6:06headline complex and the offer. Have a
184. 6:09look at your ads and see what are the
185. 6:10headlines that you've got that are
186. 6:11getting the highest CTR and the lowest
187. 6:13cost per lead or the highest rowas. And
188. 6:15then the biggest hack to do is to simply
189. 6:17take that angle and that message and
190. 6:19make sure that it's congruent on the
191. 6:21actual landing page. And then you run
192. 6:23multiple different headlines that are
193. 6:24more in line with your winning ad angle
194. 6:27on the actual lander itself. Then after
195. 6:29you've focused on this main page that's
196. 6:31driving most of the traffic, you work
197. 6:32backwards in chronological order through
198. 6:35the rest of the funnel. So, you can
199. 6:36think about emails, you can think about
200. 6:38your one-click upsells, or you can look
201. 6:40at the other existing landing pages that
202. 6:42also get a decent amount of traffic.
203. 6:43This is the way to get the clean signal
204. 6:45of where it is that you need to focus
205. 6:47on. What I want you to do right now is
206. 6:49to connect your Meta Ads Library or your
207. 6:52Google Ads to Kloud MCP. And I simply
208. 6:55want you to ask it this question.
209. 6:56[music] What is the page on my website
210. 6:58or in my funnels that represent 80% of
211. 7:01all the ad spend? And that is the first
212. 7:03place you want to start. [music] And
213. 7:04then moving forward, make it a system
214. 7:07that you burn into your brain is that
215. 7:09you never go to bed without a split test
216. 7:12[music] live. And that is system number
217. 7:14three. Never sleep without a split test.
218. 7:17But look, the numbers from your ads,
219. 7:18they can only tell you what's happening
220. 7:20right now. And this next step is about
221. 7:22how to find out exactly why it's
222. 7:24happening and what it is that you need
223. 7:25to change to make it perform even
224. 7:28better, which brings us to system number
225. 7:30four. In every single lead gen business,
226. 7:32it's typically always the same.
227. 7:33Marketing is saying, "Hey, I'm
228. 7:35generating all these leads. What are
229. 7:36these sales guys doing? How come they
230. 7:37couldn't close a front door that was
231. 7:39left open?" And then the sales guys are
232. 7:41saying, "Man, those guys in marketing,
233. 7:43they're filling my calendar with
234. 7:44leads." And then when you sit down with
235. 7:46the sales manager, it's very, very
236. 7:48difficult for them to be able to tell
237. 7:49you realistically what's happening on
238. 7:51the sales floor. Like, what's happening
239. 7:52on every single conversation. There's
240. 7:54only so many sales calls that your sales
241. 7:56manager can listen to. However,
242. 7:58understanding the sentiment in the
243. 7:59marketplace and being able to know
244. 8:01exactly what's being said on the front
245. 8:03lines of your business, what leads are
246. 8:05saying, what the sentiment of the market
247. 8:07is, this is literally the most powerful
248. 8:10intel that you can ever get in
249. 8:11marketing. However, it's been very
250. 8:13difficult to get up until now. Because
251. 8:15now you can have AI listen to every
252. 8:18single transcript of every single call
253. 8:21and literally write a report and tell
254. 8:23you exactly what's going on in your
255. 8:25marketplace. The way that I've been
256. 8:26doing this in my business is that there
257. 8:28is a connector called Zoom Revenue
258. 8:30Accelerator. We do all the calls in my
259. 8:32business on Zoom. Whatever it is that
260. 8:34you make your calls on, the chances are
261. 8:36there is some kind of connector that you
262. 8:38can hook up directly to Claus MCP to do
263. 8:41the same. And then I hook it all up. It
264. 8:44will go in there, pull live transcripts
265. 8:46from all of the calls. And then what I
266. 8:48do is I give it my sales script, I give
267. 8:50it all the objection handling, and I
268. 8:51say, "Okay, cool. I want you to develop
269. 8:54me a sales dashboard. You are a leading
270. 8:56sales manager and I want to know all the
271. 8:58most important metrics. I want to know
272. 9:00dials, talk times, talk ratio of the rep
273. 9:04versus the prospect. These are the
274. 9:05objection handling. I want you to make
275. 9:07sure that everybody's using these
276. 9:09objection handling in the right way."
277. 9:11And you feed it all of this data. Then
278. 9:13it will spit you out an artifact or a
279. 9:15report or a dashboard or however you
280. 9:17want to consume the information, and it
281. 9:18is unbelievable how insightful this is.
282. 9:21And then when you sit down to write ads
283. 9:24or you want to know what's going on in
284. 9:25your business, what's going on in the
285. 9:26front lines of capitalism, right on the
286. 9:28sales floor, you have all of that data
287. 9:31at your fingertips. And then you have it
288. 9:32run this report at the start of every
289. 9:35single month. And this is a system that
290. 9:36sends you a report every month with
291. 9:38exactly what's happening on the sales
292. 9:40floor. So, what I want you to do right
293. 9:42now is go into your Clod account, click
294. 9:44on the settings, go into connectors,
295. 9:46find the connector, hook it up to your
296. 9:48MCP, and run your first sales report
297. 9:51right [music] now. The same thing can be
298. 9:53done if you look at your customer
299. 9:54support emails. Just feed it all through
300. 9:56in here. You'll find the most common
301. 9:58objections that aren't handled on your
302. 10:00landing pages, on your sales pages,
303. 10:02throughout your website and your
304. 10:03funnels, and just make sure that those
305. 10:05key questions and FAQs are handled on
306. 10:07the page. It will make it convert so
307. 10:09much better. And that is system number
308. 10:11four. Grade every sales [music] call
309. 10:13using AI. But look, once you do this
310. 10:16exercise, something is going to become
311. 10:18very, very apparent. It will be the
312. 10:20number one objection of why people don't
313. 10:23whip out their credit card and buy in
314. 10:25rational amounts, which brings us to
315. 10:28system number five. In every single
316. 10:30market around the world right now,
317. 10:32people are becoming more and more
318. 10:34skeptical. And that means as time goes
319. 10:37on, the cost of traffic is going to keep
320. 10:39going up and up and up cuz less people
321. 10:41are going to be clicking on ads. And
322. 10:42then even once they click, they're going
323. 10:44to be converting at lower and lower
324. 10:46conversion rates. Because there is just
325. 10:48so many scams out there, there are so
326. 10:50many people that have no idea what
327. 10:52they're doing in business, and people
328. 10:53are just becoming incredibly over
329. 10:55advertised to and more and more
330. 10:57skeptical. And the only antidote to this
331. 10:59skepticism is proof and value. This
332. 11:02system is all about creating those
333. 11:04things on an evergreen autopilot system.
334. 11:07And this is a system that I use. I have
335. 11:09a folder on my computer, and it's
336. 11:11literally called proof. And every single
337. 11:13nice comment, Google review,
338. 11:15testimonial, SMS, email, letter, I
339. 11:17simply screenshot it, and it
340. 11:19automatically goes into this proof
341. 11:21folder. And I don't even need to think.
342. 11:22As soon as I see it, it happens. I just
343. 11:24take a screenshot, boom, straight
344. 11:26[music] to the Dropbox folder. And it's
345. 11:27key that you have one folder that has
346. 11:29all of your testimonials, all of your
347. 11:32reviews, all of your social proof,
348. 11:34everything that you've got. Otherwise,
349. 11:35over time, as a business owner, this
350. 11:37just becomes scattered, and you end up
351. 11:39losing all of this real powerful selling
352. 11:42raw materials, which is the proof. Now,
353. 11:43if you're running ads at any kind of
354. 11:45serious scale, or you're putting out
355. 11:46organic YouTube content, you're going to
356. 11:48have lots of people ultimately DMing
357. 11:50you, thanking you, saying how you
358. 11:51changed their life. Now, instead of you
359. 11:53just saying, "Thank you," or
360. 11:54double-clicking it and giving a little
361. 11:55heart emoji or something like that, I
362. 11:57have a keyboard shortcut on my phone and
363. 11:59on my Mac simply type it in, and it
364. 12:01says, "Hey, thank you so much for the
365. 12:02good vibes. I would love it if you could
366. 12:05drop me a quick review on this link and
367. 12:07also on this link." And just this one
368. 12:09act has allowed me to get over 7,000
369. 12:13reviews. And that proof is something
370. 12:15that really helps me across all of my
371. 12:17funnels and all of my activities. It
372. 12:18took me less than a minute to set up,
373. 12:20and I use it every single day. So, do it
374. 12:22right now. My little hack is make sure
375. 12:24that it seems very conversational, and
376. 12:26it doesn't seem [music] like some
377. 12:27pre-written AI slop. Set it up your
378. 12:30phone and also on your computer. Do it
379. 12:32right now, and you will thank me later.
380. 12:33And that is system number five, the
381. 12:35proof folder. But look, you can have all
382. 12:37the proof in the world, and it's not
383. 12:39going to help you if you can't sit down
384. 12:41with your team [music] and all use the
385. 12:42same numbers and agree on what these
386. 12:45numbers actually mean, which brings us
387. 12:47to system number six. Now, what happens
388. 12:50when you start scaling a business and
389. 12:51you have lots of different team members
390. 12:53and lots of different teams is everybody
391. 12:55starts looking at their [music] own
392. 12:57metrics. Their success is completely
393. 12:59measured off what it is that they're
394. 13:01tracking. However, there's nothing for
395. 13:03those numbers to feed up into. So,
396. 13:05therefore, that's what this system is
397. 13:07all about. So, you must sit down and
398. 13:09look at what are the key KPIs for our
399. 13:11business. And if you don't have
400. 13:13universal metrics, that means you could
401. 13:14be speaking to three different people
402. 13:16that give you all three different
403. 13:18answers. It's because you're not all on
404. 13:20the same page. And then you're on these
405. 13:21Zoom calls, and it's like literally like
406. 13:2315 minutes of the meeting is you just
407. 13:25trying to get on the same page with
408. 13:27everybody else on what the metrics are
409. 13:29that you are looking at. So, the way
410. 13:31that you can avoid this is to have an
411. 13:32agreed set of metrics. And if somebody
412. 13:36brings up some other metric that isn't
413. 13:38related to your core metric, it simply
414. 13:40gets shut down for discussion in this
415. 13:42forum. Otherwise, things get very, very
416. 13:44messy. So, how do you actually determine
417. 13:46what these look like? You want to think
418. 13:47about what are the key universal metrics
419. 13:49that are pretty much going to be
420. 13:51upstream of us being successful. We call
421. 13:53them leading indicators. Some ideas of
422. 13:55what they could be is net new revenue,
423. 13:57it could be retention [music] rate, it
424. 13:59could be churn, whatever they are, set
425. 14:01them up as a system within your business
426. 14:03[music] and have them as the staple and
427. 14:05the only things that can be discussed in
428. 14:07meetings. And that is system number six,
429. 14:10universal metrics. Okay, so now you've
430. 14:12got everybody on the same page reporting
431. 14:15to the same metrics, but somebody
432. 14:17actually has to look at that data. And
433. 14:19that person is you, which brings us to
434. 14:21system number seven. Now look, I can
435. 14:24confidently say that this one system has
436. 14:27made me more money than anything else in
437. 14:30my life. When you are a founder, the
438. 14:32only way that you can move with speed is
439. 14:34if you have confidence. And you can't
440. 14:36have blind confidence cuz that's the
441. 14:37kind of confidence that will make you go
442. 14:39bankrupt. And the only way to get
443. 14:41confidence is to basically have the data
444. 14:44that you need, the clean data that you
445. 14:46can rely on so that you can make the big
446. 14:48bets in your business. And this is what
447. 14:50gives you the confidence to have the
448. 14:51guts to really pull down on the lever
449. 14:53and scale. You can be like, "Hey, let's
450. 14:55double our ad spend. Let's triple our ad
451. 14:57spend." because you know those numbers
452. 14:59and you know them so well. And if you're
453. 15:01able to make decisions much more quickly
454. 15:03than all the competition, that makes you
455. 15:05a dangerous individual. But here is the
456. 15:08key. This is not something that you can
457. 15:11hand off. So, what you want to do is you
458. 15:13want to set [music] up a two-hour block
459. 15:15on your calendar every single month.
460. 15:17Well, what it's for is to get down in
461. 15:20the dirt [music] and intimately feel the
462. 15:22numbers, to touch them, to smell them,
463. 15:24to know them with your own hands. I see
464. 15:26so many business owners make the mistake
465. 15:28of thinking that they can just set up
466. 15:30some dashboards, get their team to set
467. 15:31them all up, and then when you sit down
468. 15:33with the people that set them up,
469. 15:34they're like, "I think it's right. I
470. 15:36think it's through MCP. I think I got a
471. 15:37Zapier connection." Or whatever it might
472. 15:39be. No one really takes ownership of
473. 15:41those numbers. So, what I like to do, I
474. 15:43like to dig and find out where it's
475. 15:45coming from. I like to verify those
476. 15:47numbers myself. When I truly understand
477. 15:50those numbers and I believe them down to
478. 15:52the marrow of my bones, I act different.
479. 15:54I invest greater quantities cuz I really
480. 15:57know that it's true. And if we look at,
481. 15:59okay, well, what are the numbers that
482. 16:00you want to know? Let's start with the
483. 16:01highest level possible. How much money
484. 16:03am I making every month? So, what you
485. 16:05want to do is basically do an export
486. 16:07from whatever the accounting software
487. 16:08[music] that it is that you use, whether
488. 16:10it's Xero or QuickBooks or whatnot.
489. 16:11Basically, export your P&L, upload it
490. 16:14into Claude, and you say, "Hey, I want
491. 16:16you to run me a full high-level report
492. 16:18on my cash flow, my profitability, what
493. 16:21are the areas or the cost centers of my
494. 16:23business that I need to keep an eye on?"
495. 16:24You're writing this report for upper
496. 16:26management or a CEO. And the amount of
497. 16:29insights that this will give you is
498. 16:30incredible. And when you know exactly
499. 16:32how much money that you're making, how
500. 16:34that's trending year on year, month on
501. 16:36month, quarter on quarter, you just get
502. 16:38a whole lot of clarity around what it is
503. 16:40that I need to focus on, what are the
504. 16:41areas that I need to go pick, [music]
505. 16:43what do I need to look at? And then you
506. 16:44work your way down from that. Okay,
507. 16:46well, what makes the money? Well, it's
508. 16:47typically ads, generating leads,
509. 16:49generating customers coming in. You
510. 16:50start to have a look at what those
511. 16:52numbers look like. How is your LTV
512. 16:53tracking? How's your CAC tracking big
513. 16:55picture? This again gives you a lot more
514. 16:57confidence in where you want to go. And
515. 16:59you have these numbers in a way that you
516. 17:01can verify them. Thanks to AI, it's a
517. 17:03lot quicker than it used to be, but you
518. 17:05need to be the person that is verifying
519. 17:07these things. You can't trust your
520. 17:09accountant. You can't trust an any
521. 17:11manager in your business to do this. You
522. 17:13must do it yourself. So, here's how
523. 17:15you're going to apply this into your
524. 17:16business right now. I want you to go
525. 17:17into your calendar and set up a
526. 17:19reoccurring meeting with yourself that
527. 17:21happens for 2 hours at the end of every
528. 17:24month. So, then I have all of the last
529. 17:2530 days worth of data. I can do all of
530. 17:27that. I can pick it all apart and make
531. 17:29sure that it's all true. And that is
532. 17:31system number seven, X-ray vision. And
533. 17:34when you do this properly, it will
534. 17:35become crystal clear what the constraint
535. 17:38is of your business and why you aren't
536. 17:40growing at the rate that you want to,
537. 17:42which brings us to the final system,
538. 17:44system number eight. Pretty much if you
539. 17:47sit down with any business owner and you
540. 17:49ask them, "Hey, why isn't your business
541. 17:51twice as big as what it is?" And they
542. 17:53say, "Hey, I just need to get more
543. 17:54customers." And you keep on asking a
544. 17:56series of question and they will
545. 17:57typically spit out something, "If we
546. 17:59could just get more traffic." So, why
547. 18:00don't you have more traffic? Because
548. 18:02traffic is a commodity. Literally, all
549. 18:04you need to do is have a credit card and
550. 18:05then you can go to Google, go to Meta,
551. 18:07and you can buy as much traffic as your
552. 18:10little heart desires. Like literally,
553. 18:12you could spend a million dollars on ads
554. 18:14per day if you wanted to. And then
555. 18:15typically, when I go through this back
556. 18:17and forth, it comes down to I don't have
557. 18:19a sales page or a funnel that converts
558. 18:22traffic at a profitable enough rate in
559. 18:25order to make that make sense that I
560. 18:27could go out and spend a million dollars
561. 18:29a month on ads. We have found the
562. 18:31bottleneck. You don't know how to put
563. 18:33together messaging in ads or on a funnel
564. 18:35so that it would convert at such a rate
565. 18:37that the numbers would make sense for
566. 18:39you and that you would make more money
567. 18:41than you pay these platforms to bring
568. 18:43the eyeballs to your page to start with.
569. 18:45And the lens that I like to look at this
570. 18:47through is by asking myself the
571. 18:49question, "Why aren't you spending 10
572. 18:51times what you are on ads right now?"
573. 18:53[music] And when you do this, it will
574. 18:55highlight what the constraint is. And
575. 18:57more often than not, the constraint is
576. 18:59the page. You need to get the skill
577. 19:01[music]
578. 19:02to be able to basically have a page that
579. 19:04goes out to colder traffic and you need
580. 19:05to put it out to put out messaging and
581. 19:07copywriting and hooks and video sales
582. 19:09letter that can warm up the colder
583. 19:11traffic and that it can go out to less
584. 19:13problem-aware audiences that are colder
585. 19:16and more abundant at violent scale and
586. 19:18still [music] convert those people. So,
587. 19:20if you want to know the secret of how
588. 19:22you can unlock the most unfathomable
589. 19:25scale in your business, the [music]
590. 19:26answer, my friend, is a banging VSL. I
591. 19:29don't care if you're selling products
592. 19:31for under $100 or you are selling
593. 19:34services from upwards of $100,000,
594. 19:37the answer is still a VSL. All a VSL is
595. 19:41is your best pitch recorded on a video
596. 19:44and edited up to be the most consumable
597. 19:47and the most compelling pitch that you
598. 19:49could ever make. And then what you're
599. 19:50doing is you are amplifying that by
600. 19:52putting that pitch in front of as many
601. 19:54[music] people as you possibly can. And
602. 19:56it's very easy to write a
603. 19:58high-converting video sales letter at a
604. 20:00low scale of spend on somebody that's
605. 20:03problem-aware, they're solution-aware,
606. 20:04they know the other alternatives,
607. 20:06they're in the market, they're looking
608. 20:07to buy. That is the game that you play
609. 20:10at a small level. The way that you
610. 20:11unlock the higher levels is going out to
611. 20:13people that aren't aware of the problem,
612. 20:15and your VSL needs to educate them about
613. 20:18the problem, and then [music] weave in
614. 20:19your story and your solution and your
615. 20:22mechanism. That is the only thing that's
616. 20:24stopping you from being where you are
617. 20:26right now to where it is that you want
618. 20:28to go. So, before scaling your ads,
619. 20:30always ask yourself the question, "Am I
620. 20:33solving the real bottleneck? Am I
621. 20:35putting an arbitrary max cost per lead
622. 20:37or a minimum row as and then I know that
623. 20:40every time I spend, I can't hit that."
624. 20:42The reason that you can't hit that is
625. 20:43not because of the ads, it's because you
626. 20:45don't have a banging VSL to convert that
627. 20:47traffic. And that is system number
628. 20:49eight. Fix the bottleneck before you
629. 20:52scale. But wait, before you go, I have a
630. 20:54parting gift for you. I have put
631. 20:55together this free report on the $7.8
632. 20:58billion Meta Ads Playbook. This is all
633. 21:01the secret sauce of exactly [music] how
634. 21:03you craft ads that go from $100 a day up
635. 21:06to $100,000
636. 21:08per day. You can get that in the link in
637. 21:10the description below. And if you liked
638. 21:11this video, you are going to absolutely
639. 21:14love this one that I put together on
640. 21:16$300 worth of meta ad secrets in 22
641. 21:19[music] minutes. Like, subscribe, and
642. 21:21I'll see you in the next one.