Give me 18min & I’ll improve your storytelling skills by 183% — Transcript

Full transcript

1. 0:00I analyzed 78 of the most successful
2. 0:02speakers on this planet to find out how
3. 0:05they tell stories. And after watching
4. 0:06really hundreds of their videos, I found
5. 0:08out that it all comes down to one thing.
6. 0:10That's actually one thing that most
7. 0:12people don't use. Once you know that,
8. 0:14well, you will tell stories like the top
9. 0:161%. What do you think is the single most
10. 0:19important element in great storytelling?
11. 0:22Hook.
12. 0:25Conflict, all right.
13. 0:28Authenticity, okay. One more.
14. 0:31Emotion, oh, beautiful. Let's watch a
15. 0:33quick 30-second video right now on the
16. 0:35screen, and then you tell me which one
17. 0:37of those is actually the single most
18. 0:39important storytelling technique or
19. 0:41element that is out there. And I'm on
20. 0:43And I'm on this machine, whatever that
21. 0:45does, right? And I see this guy who does
22. 0:48actually look like Thor's trainer,
23. 0:49staring at me. And I'm like, oh god, am
24. 0:51I am I doing something wrong? And in the
25. 0:54past, I just would have slunk off my
26. 0:55machine, but I'm like, no, I'm going to
27. 0:56ask him. I'm like, "Hey, is everything
28. 0:57cool? Like, did you want to work in?"
29. 0:59And he goes, "Oh god, no, I'm just in my
30. 1:00own world. Like, no." And I was like,
31. 1:02"Okay, cool, cuz you were like staring
32. 1:02at me really hard." And he was just
33. 1:04like, "No, no, no, don't worry about
34. 1:05it." So, I go back and I get off the
35. 1:07machine, and then he comes up to me.
36. 1:08He's like, "So, uh you've been working
37. 1:10out at this gym for a long time?" And I
38. 1:11was like, "Oh my god, he's hitting on
39. 1:13me." And I'm like, "Oh, um I mean, yeah,
40. 1:15I've been been coming here for a little
41. 1:17bit." He's like, "Cool, I'm a trainer
42. 1:18here, and I just wanted to give you some
43. 1:19pointers." And I was like, "Oh no, he's
44. 1:22not hitting on you, he just wants a
45. 1:24job." So, I say to this guy, like, "You
46. 1:26know, I
47. 1:27had a baby 7 weeks ago." And he goes,
48. 1:28"Oh, trying to lose the baby weight."
49. 1:32So, I just, you know,
50. 1:34muster up my dignity, and I say, "No,
51. 1:35Brandon, I'm just trying to regain my
52. 1:37strength." And he said, "Great." And he
53. 1:39walked away, and I cried a little bit.
54. 1:42Which one out of those ones did you see
55. 1:45right now in this video? Emotion? Yeah,
56. 1:47for sure. Authenticity. Authenticity,
57. 1:50felt very authentic, yes. Details?
58. 1:53Details, yes, let's add details.
59. 1:55Details. I like all of them. They're all
60. 1:58true, but there is this underlying
61. 2:00underlying theme amongst all of them.
62. 2:03Now, imagine you're watching this war
63. 2:04movie, and it starts with this
64. 2:05helicopter shot all the way from the
65. 2:06top. You see the tanks advancing, you
66. 2:08see the soldiers lining up. It's like
67. 2:10interesting for like 2 seconds, and then
68. 2:12you're like, "Dude, take me down there,
69. 2:13right? I want to be part of the action.
70. 2:15I want to see the soldiers, I want to
71. 2:16see the mud in their face. I want to be
72. 2:18part of the action." Now, how does that
73. 2:20relate to storytelling? Oftentimes, when
74. 2:23we tell stories, we stay stuck in this
75. 2:25helicopter view, where we're like, "Oh
76. 2:27well, I had a difficult problem, it was
77. 2:28tough, but I overcame it." That's
78. 2:30high-level, but the best storytellers,
79. 2:32they zoom into the trenches, they zoom
80. 2:34[music] into the moment where something
81. 2:36is happening. Now, the good news is,
82. 2:38it's pretty easy, actually, to zoom into
83. 2:40the moment. There are four crucial steps
84. 2:43that you can use to zoom into the
85. 2:44moment. I call them P A S T, or past.
86. 2:48Let's start with the first one, with P.
87. 2:51A very common mistake that I see when
88. 2:53people start telling a story is that
89. 2:55they try to be too descriptive. They're
90. 2:57like, "Well, it was a warm Sunday
91. 3:00afternoon. Birds were singing, and there
92. 3:02was a smell of lavender in the air." If
93. 3:05you start your story like that, you've
94. 3:07already lost them before you've even
95. 3:08started. And so, the much better
96. 3:11approach there is actually to start it
97. 3:13in in a different way. And that is, "2
98. 3:15weeks ago, I'm sitting in my apartment
99. 3:17in Amsterdam,
100. 3:19looking at my laptop."
101. 3:21Now, you're already in it, right? Now,
102. 3:22you already can imagine something. Or I
103. 3:24say, "Hey, last July, I'm standing in
104. 3:27front of the conference room, taking a
105. 3:28deep breath." Now, you already start
106. 3:30creating a visual in your mind. Now,
107. 3:32that brings me to the first one. The
108. 3:34first technique is P for place. So, what
109. 3:37you want to share very early on is the
110. 3:40location. Where does the story take
111. 3:42place? And I know some people are
112. 3:44wondering, like, "Do I have to describe
113. 3:45the place in all details, right? Do I
114. 3:46have to say, 'Well, the conference room
115. 3:48had a wooden table, a flat screen, and a
116. 3:52lot of chairs'"? Obviously, you don't,
117. 3:53right? It doesn't matter whether they
118. 3:55can visualize their conference room or
119. 3:57your conference room. They should just
120. 3:59see some sort of conference room. And
121. 4:01so, there, just state the place, and it
122. 4:03will already start creating this image
123. 4:05in people's mind. That's the first one.
124. 4:07Place works incredibly well with the
125. 4:10second technique. Let's talk about this
126. 4:12one. The most common mistake that I see
127. 4:15across all of the stories that I've
128. 4:16listened to, and I've listened by now to
129. 4:18thousands, is that people give too much
130. 4:21context. [music]
131. 4:21They're like, "Well, I used to work at
132. 4:23this company for about 3 years. Yeah, it
133. 4:25was a good company.
134. 4:27I like my manager." And then they give
135. 4:29more and more context around their role,
136. 4:30and you're like, "Dude, where is the
137. 4:32story?" And so, the better way is to
138. 4:34start right into the action. And that
139. 4:38means you start with forward momentum.
140. 4:40So, you say something like, "Hey, 2
141. 4:42weeks ago, I'm in my apartment in
142. 4:43Amsterdam, when this notification pops
143. 4:46up."
144. 4:47And then you're already into it, right?
145. 4:49Or hey, I'm at the security
146. 4:51check at the airport, putting my bag in,
147. 4:54when someone calls my name, "Philip."
148. 4:56Then you're already into the action.
149. 4:59Now, how can you make sure that you get
150. 5:00the most out of that? It is really to
151. 5:02use those action verbs. So, anytime that
152. 5:04you can say things like, "Hey, I walk, I
153. 5:07shout, I bike, I open the door, I
154. 5:09close." All of those things create a
155. 5:12movie in your listener's mind. And the
156. 5:14more you can do that, the more visual
157. 5:16would be, the more people will be into
158. 5:18the moment. [music]
159. 5:19Now, you've already told a story, right?
160. 5:21Each one of you. Now, this time, I just
161. 5:22want you to think about how can I tweak
162. 5:24those first, maybe 20 seconds of that
163. 5:27story by incorporating place and action.
164. 5:30I I want to hear from maybe one or two
165. 5:32people. I want to hear their version of
166. 5:35the start of their story. Who'd like to
167. 5:36volunteer?
168. 5:37She's got her arms wide open, and she's
169. 5:39smiling at me. She's walking towards me.
170. 5:42And as I start walking towards her, my
171. 5:44heart drops. I start to take deep
172. 5:48breaths while trying to smile, because I
173. 5:50don't know her name. And as we get
174. 5:53closer to each other, she says, "Hey,
175. 5:56V." And I say, "Hey." And then the whole
176. 5:59conversation, I see that she saw that I
177. 6:02didn't know her name,
178. 6:02>> [laughter]
179. 6:03>> and I just wanted the floor to eat me
180. 6:05alive. Now, that was a wonderful
181. 6:07demonstration of how to do that, right?
182. 6:09We were right in the moment, we could
183. 6:10picture it. And everything that she
184. 6:12said, it was action unfolding in front
185. 6:14of our eyes. Now, you were already super
186. 6:16advanced. Can I give just one
187. 6:17suggestion? We didn't talk about this
188. 6:19yet. Sometimes it helps to give this
189. 6:21whole thing a place, and then also state
190. 6:23the date when it happened. Because the
191. 6:25moment that you say it, time and
192. 6:27location, people are like, "Ah, sure,
193. 6:29that is obviously a true story." Cuz
194. 6:30sometimes we get into the habit when we
195. 6:31don't say that, that people question
196. 6:33that. Okay, let's hear from one more
197. 6:34person.
198. 6:38>> [laughter]
199. 6:39>> Yes, come here. Okay.
200. 6:41Last Friday, I was in Mexicali with my
201. 6:44boyfriend and some of his friends,
202. 6:47when I started talking with his friend
203. 6:49called Luca. Now, what you also have to
204. 6:52know, on Sunday, I was supposed to meet
205. 6:55Lucas,
206. 6:56similar name,
207. 6:58uh to hang out at a beach club. Now, I
208. 7:00kind of didn't realize that Luca and
209. 7:02Lucas are two different people, as I
210. 7:04didn't know them very well. So, I
211. 7:06accidentally invited Luca instead of
212. 7:08Lucas to come hang out on Sunday, and it
213. 7:10got awkward.
214. 7:12>> [laughter]
215. 7:12>> Okay, beautiful. Stay here, stay here
216. 7:14for a second.
217. 7:15Okay, beautiful. I loved it. It was
218. 7:17straight into the action as well. Can I
219. 7:18give you just one suggestion? When you
220. 7:20do that as well, share almost what is
221. 7:22happening in the moment. Like, you look
222. 7:24at this person, you're like,
223. 7:25"You look familiar. You look all right."
224. 7:27And then you share whatever you said in
225. 7:29that moment, because that will then
226. 7:31become even more interesting. So, I
227. 7:33looked at Lucas, and I said, "I'll see
228. 7:35you on Sunday." And he said, "What?"
229. 7:38Perfect, that's it.
230. 7:40Let's talk about the next one, the next
231. 7:41technique. This is the storytelling
232. 7:44technique that I use the most, and it
233. 7:46makes
234. 7:46>> [music]
235. 7:46>> any story so much more interesting. Now,
236. 7:49a lot of your stories will have more
237. 7:50than one character, right? There's Luca,
238. 7:52there's maybe coworker, there's maybe
239. 7:54friend, anyone. [music]
240. 7:55Now, if you want to make your story more
241. 7:57interesting, share what were the exact
242. 8:00words of that moment. What did that
243. 8:02person say [music]
244. 8:03in that crucial moment of the story?
245. 8:05Now, let me give you an example. Some
246. 8:08amateur storytellers, they would say
247. 8:09something like, "Well, um in that
248. 8:11moment, my manager was very upset with
249. 8:13me."
250. 8:14That's not that interesting, right? Much
251. 8:16more interesting [music] is, "In that
252. 8:17moment, my manager called me and said,
253. 8:20'Philip, what the
254. 8:21that, right? You were all over the place
255. 8:23in that presentation." I just put down
256. 8:25here three sentences. What I want you to
257. 8:27do is turn around this so that it
258. 8:29includes the speech. And so, here, "My
259. 8:31customer was very upset." That sounds
260. 8:33pretty boring, right? How could you turn
261. 8:36this around so that it's so much more
262. 8:38interesting? You could say, "Hey,
263. 8:40in this moment, my customer called me
264. 8:42and said, 'Hey, that technology that you
265. 8:44just sold us messed up our entire
266. 8:47production system. Like, this is
267. 8:48terrible right now.' Those could have
268. 8:50been the words in that moment." Okay?
269. 8:52Now, I give you an example for the first
270. 8:53one. Now, I want your help. "My mom was
271. 8:56very happy." How could you reframe that
272. 8:58so that it includes the speech or the
273. 9:00dialogue of that moment? Yes? So, my
274. 9:02mother had a birthday party. She didn't
275. 9:05know that I was coming. So, I I knocked
276. 9:07at the door, and she opened the door,
277. 9:09and she just saw the smile on her face.
278. 9:11And I saw the smile on her face.
279. 9:14Perfect. And then, what did your mother
280. 9:16say in that moment? That's what this
281. 9:18technique is about. What are the exact
282. 9:19words of that moment? You really came,
283. 9:21son, or I don't know.
284. 9:23>> [laughter]
285. 9:25>> Does your mom speak like you to the like
286. 9:26this?
287. 9:29"I'm really happy that you're here, my
288. 9:30son."
289. 9:31>> [laughter]
290. 9:33>> So, then, when you want to turn this
291. 9:34around, you're like, "Hey, I knock at
292. 9:36this door, and my mom opens, and she
293. 9:37said, 'What? You're here? That's
294. 9:39crazy.'" Right? Whatever it is, but
295. 9:41share the exact words of that moment.
296. 9:43This is the technique that I use the
297. 9:44most, because it's so simple, but it
298. 9:46makes any story much more interesting.
299. 9:48So, this one here stands for speech.
300. 9:51People usually wonder, like, "Hey, this
301. 9:53sounds cool, but what if I don't
302. 9:54remember, right? I don't know about you,
303. 9:55but my memory is pretty lousy. I forget
304. 9:57something that someone told me like a
305. 9:58week ago. If it is a dialogue or a
306. 10:01speech that you don't remember, you can
307. 10:02use the words that could have been used
308. 10:04in that moment. So, there you have some
309. 10:06sort of creative freedom. It's the last
310. 10:07person. Okay, last person to stop
311. 10:09talking has to volunteer for everyone.
312. 10:12Boom, come here.
313. 10:13Boom, I like to hear the part of the
314. 10:16conversation where
315. 10:17you really take us into the moment. What
316. 10:19did that other person say? 2 weeks ago
317. 10:21before coming to Bali, which is 1 week
318. 10:23before coming, I broke up with my
319. 10:25boyfriend of 5 years.
320. 10:28And I was like I just go to the kitchen.
321. 10:30It was a Sunday evening and I was like,
322. 10:31"Hey, it's over. I just can't anymore."
323. 10:34And his only response was, "Okay, what
324. 10:36are we going to do with the house?"
325. 10:38>> [laughter]
326. 10:39>> Yeah.
327. 10:40So, that's it. And I'm like, "That's the
328. 10:42only response that I'm going to have."
329. 10:43And he was like, "Yeah, but I mean, I'm
330. 10:45a man. I'm going to have to do the
331. 10:46technical thing. So, what are we going
332. 10:47to do with the house? You know, are we
333. 10:48going to sell it? Are we going to do
334. 10:49something?" And I'm like, "Yeah, I
335. 10:51expected something else, you know. I
336. 10:52expected a little bit more emotion. I
337. 10:54expected another response." But after
338. 10:56that,
339. 10:57I think he just like
340. 10:58went to the emotional part, but it was
341. 11:00too late for me. So,
342. 11:01Wonderful. Okay, beautiful. Stay here a
343. 11:04second. Wonderful. Hey, that was a
344. 11:06beautiful story. Not beautiful story,
345. 11:07that was a tragic story.
346. 11:09But on the techniques, well executed. If
347. 11:11I could just give you one tip there,
348. 11:14there is Which one is the most important
349. 11:15line in that story? The first thing that
350. 11:18that boyfriend said, right? That's the
351. 11:20moment that you want to milk. That's the
352. 11:22That's the moment where first you want
353. 11:24to pause much more. And also, you can
354. 11:26increase already the anticipation
355. 11:28before. So, you share the thoughts.
356. 11:29You're like, "Ah, I'm curious what he's
357. 11:30going to say right now. Does he want to
358. 11:32win me back right now?" So, share a
359. 11:34little bit the anticipation before. So,
360. 11:35then the contrast is even more. Want to
361. 11:37give it one more try?
362. 11:39You want me to do the bad moment again,
363. 11:40right?
364. 11:41Go fully in it. Want to see some tears.
365. 11:44So,
366. 11:45um yeah, last Saturday, which is like 1
367. 11:46week 2 weeks ago before coming to Bali,
368. 11:49I just It was a Sunday evening. I went
369. 11:51to my boyfriend in the kitchen and I was
370. 11:53like, "Hey, it's over for us. We It's
371. 11:56been a 5-year relationship. It just
372. 11:58didn't work." And you know, at that
373. 11:59moment, I was really expecting some
374. 12:01emotion. I was expecting a you know,
375. 12:03something to just like revive the thing.
376. 12:06And his only response was, "Okay, what
377. 12:09are we going to do with the house?"
378. 12:11All right.
379. 12:12>> [applause]
380. 12:12>> That was a good one.
381. 12:14It was perfect. I love the anticipation.
382. 12:15That already made it much more much
383. 12:17stronger. There, when he said that, you
384. 12:20could pause even more to let it sink.
385. 12:22We're like, "Okay."
386. 12:23But perfect. Thank you. All right. Let's
387. 12:25now move to the last technique. That
388. 12:27technique is actually the technique that
389. 12:30makes any story much more emotional.
390. 12:32This is what really helps you connect
391. 12:34with your listeners. When you [music]
392. 12:36use that, and a lot of you were already
393. 12:37using it a little bit unconsciously,
394. 12:39this is really how you connect to your
395. 12:41listeners. So, bad storytellers, [music]
396. 12:43they just give you a summary. They say
397. 12:45things like, "Well, then
398. 12:47I had a difficult situation with my
399. 12:49manager." Amateur storytellers, they
400. 12:51describe the emotion. They say something
401. 12:53like, "My manager was very frustrated."
402. 12:56Which is a little bit better, but it's
403. 12:57still not great. But great storytellers,
404. 12:59they do it something different. And they
405. 13:01share the exact thoughts of that moment.
406. 13:04They share what that character was
407. 13:05thinking in that crucial moment of the
408. 13:07story. So, here for example, we could
409. 13:08say, "Hey,
410. 13:09in this moment, I thought, 'Damn,
411. 13:12he's going to hate me for this.' So, I
412. 13:14share whatever is going on in my mind.
413. 13:16We as humans, we've thousands and
414. 13:18thousands of thoughts every single day.
415. 13:20A lot of those thoughts are weird
416. 13:22thoughts, anxious thoughts, hopes,
417. 13:23dreams, plans. Share some of those
418. 13:25thoughts to make it much more
419. 13:27interesting. Now, this one, this last
420. 13:28one, this T stands for thoughts. I've
421. 13:31put down here three statements that are
422. 13:33right now written in a in a form that is
423. 13:35not ideal. We want to make it much more
424. 13:36interesting.
425. 13:37>> [music]
426. 13:37>> So, let's look at the first one. "I was
427. 13:39nervous about the meeting." That is
428. 13:42pretty boring. Now, how could you
429. 13:43reframe that so that you share whatever
430. 13:46was going on in your mind? Let me give
431. 13:47you one example. I thought,
432. 13:50"This is going to be terrible, right?
433. 13:51They're going to tear my presentation
434. 13:53apart. I'll be crying in the meeting."
435. 13:55So, those could have been my thoughts in
436. 13:57that moment. Let's look at the second
437. 13:58one. "I was excited about my date." Who
438. 14:01wants to reframe that? Yes. I was
439. 14:03looking for different outfits and
440. 14:05couldn't uh decide what to wear. I was
441. 14:10anxious about everything and I just
442. 14:11wanted it to be perfect. Okay, perfect.
443. 14:14Here you are still describing,
444. 14:15summarizing the situation. But tell us,
445. 14:17"Hey, you're right now standing in front
446. 14:19of this wardrobe, right? What is
447. 14:21happening in your mind? What are the
448. 14:22exact thoughts of that moment?" I was
449. 14:25thinking if he's going to like me, if I
450. 14:27look good enough, if I should wear pink
451. 14:30lipstick or red lipstick, or if he's
452. 14:32going to be funny, if I'm going to be
453. 14:34funny. I just wasn't sure how it was
454. 14:35going to go. Okay, perfect. And now
455. 14:37frame it in a way where it's the
456. 14:39thoughts come up in this moment. So, you
457. 14:40stand in front of there.
458. 14:42"I don't know whether he's going to like
459. 14:43me. Does this lipstick look good on me?"
460. 14:46And so, bring us really into the moment
461. 14:47and share the exact thoughts. Don't need
462. 14:49to summarize them.
463. 14:50Okay. So, I was looking in myself into
464. 14:52the mirror and in my head, I was
465. 14:55thinking, "Is Is he going to be funny?
466. 14:57Am I going to be laughing at his jokes?
467. 15:00Are we going to be a match?
468. 15:02Um there were so many questions in my
469. 15:03mind." Perfect. Beautiful. This is
470. 15:05exactly where we want to get to, right?
471. 15:06You want to share the raw, unfiltered
472. 15:09thoughts of that moment. Let's look at
473. 15:10the third one. "I was embarrassed about
474. 15:13the money." Whatever that means.
475. 15:15How would you reframe that?
476. 15:17I can share? Yes, please. I had a date
477. 15:19with my crush and in the end, she just
478. 15:22told me that she had no interest in me.
479. 15:25But and then the moment came where we
480. 15:27had to pay for pay for the dinner. My
481. 15:30first thought was, "Shit, she already
482. 15:32rejected me. Should I pay for it or
483. 15:35>> [laughter]
484. 15:36>> So,
485. 15:37I told [clears throat] her
486. 15:38I would just pay for myself.
487. 15:42>> [laughter]
488. 15:43>> Good stuff. I loved it.
489. 15:46No, it was wonderful. Like, did you see
490. 15:47that thought made it so interesting? And
491. 15:50also, it felt like, "Hey, this is some
492. 15:51real thought that are happening in that
493. 15:53moment." When you share those thoughts,
494. 15:56give us the raw, unfiltered thoughts.
495. 15:58Cuz a huge mistake that a lot of people
496. 16:00do is they give us the polished version.
497. 16:02They're like, "Well, in this moment, I
498. 16:04thought this represents a supreme
499. 16:06opportunity for my career progression."
500. 16:09Now, I don't know about your thoughts,
501. 16:10but my thoughts don't sound like that.
502. 16:12My thoughts are like,
503. 16:15"I am dead here." Now, we've covered
504. 16:17right now the four techniques that
505. 16:19matter the most to zoom into the moment.
506. 16:22P A S T.
507. 16:23Place, action, speech, and thoughts.
508. 16:26Let's now watch a another video. And in
509. 16:28this video, you tell me this time which
510. 16:31ones of them you observed at what point,
511. 16:33okay? I was on a plane to Russia and the
512. 16:36engine exploded. I was looking out the
513. 16:39window and the entire engine just turned
514. 16:41into a fireball. I was the only person
515. 16:43there that seemed to see this, but it
516. 16:45was a flaming fireball. I kind of felt
517. 16:47like I'd already died and gone to heaven
518. 16:49cuz no one said anything.
519. 16:51And I was screaming at the top of my
520. 16:53lungs, "What the hell is going on?"
521. 16:55stewardess came out and said, "We seem
522. 16:57to have a a slight problem here." And
523. 16:59Russian guy finally said,
524. 17:01"What is the problem?"
525. 17:03And I said, "Well, we we lost one of our
526. 17:06engines."
527. 17:07>> [laughter]
528. 17:08>> He goes, "How many engines did we have?"
529. 17:10He's like, "Well, we had two. Now we
530. 17:13have one."
531. 17:15In which sequences did you observe
532. 17:17elements of past?
533. 17:19Let's start with place. What's the
534. 17:20place?
535. 17:22Russia?
536. 17:24Airplane. Yes, it's the airplane.
537. 17:26Action. What are the actions?
538. 17:28Explosion.
539. 17:30Yeah. But even what's the first sentence
540. 17:31almost that he says?
541. 17:33He looked out the window and he sees
542. 17:35this thing exploding. Perfect. Right
543. 17:36into the action, right? Speech. What is
544. 17:39the speech?
545. 17:42What happened? Yes, and then?
546. 17:46We lost my engine. Yeah. And he
547. 17:48imitates, right? He's like,
548. 17:50"We seem to have a slight problem here."
549. 17:53So, he takes over the entire
550. 17:54conversation there, what is going on
551. 17:55between that Russian guy between this
552. 17:57air hostess. What about the thoughts?
553. 17:59What are the moments where he shares the
554. 18:01thoughts?
555. 18:02Yeah. "I thought I had died and gone to
556. 18:04heaven." Those are the thoughts. So,
557. 18:06there you see it, right? Those are the
558. 18:08four key elements that he uses.
559. 18:10And he shares that story within 30
560. 18:11seconds and it's such an incredible
561. 18:13story. You can turn any average moment
562. 18:16into the most incredible story by
563. 18:18zooming into the moment. And how can you
564. 18:20zoom in? By using the PAST framework.
565. 18:22[music] So, place, action, speech, and
566. 18:24thoughts. And that way, your stories
567. 18:26will be unrecognizable.