Give me 17.21 Minutes, I'll make you 1.5Lakh/Month as a Video Editor! — Transcript

Full transcript

1. 0:00There are probably 50 videos on YouTube
2. 0:02with this exact same title. Now, most of
3. 0:04them give you the same advice. Pick a
4. 0:06software, build a portfolio, cold
5. 0:08outreach. Now, that advice is real, but
6. 0:11honestly, it's also the kind of thing
7. 0:13you could get from ChatGPT under 45
8. 0:15seconds. And what I'm about to tell you
9. 0:17comes from 7 years of actually doing
10. 0:20this. I've scaled my own channel to over
11. 0:22150,000 subscribers, [music]
12. 0:24worked with billion-dollar companies,
13. 0:25and I get eight-figure job offers from
14. 0:27some of the biggest creators in the
15. 0:29world. What I'm going to tell you today
16. 0:30is actually the difference between an
17. 0:32editor stuck at 15,000 a month and one
18. 0:35making 10 times of that. So, give me the
19. 0:37next 10 to 15 minutes, and I will change
20. 0:39how you think about this career forever.
21. 0:45>> [music]
22. 0:49>> This video has three parts. The basics,
23. 0:52things you've probably heard before, but
24. 0:54someone watching this right now
25. 0:55genuinely needs them.
26. 0:56>> [music]
27. 0:56>> Second, the intermediate, things most
28. 0:58people know, but never actually act on.
29. 1:00And third, the advanced, the dark truths
30. 1:02that nobody in this space really talks
31. 1:04about, honestly. Stay through part
32. 1:05three, that's where things start to get
33. 1:07really uncomfortable. Okay, these are
34. 1:08the basics, so we are moving fast.
35. 1:10Someone needs to hear every one of this.
36. 1:12First, pick a software. [music] Premiere
37. 1:14Pro if you can afford it, DaVinci
38. 1:15Resolve if you cannot, CapCut if you are
39. 1:17starting on mobile editing. It doesn't
40. 1:19matter which one, just open it. I know,
41. 1:21you're probably just nodding to this,
42. 1:23but here's the part most people skip. I
43. 1:25spent months in what I call the tutorial
44. 1:27purgatory, watching video after video,
45. 1:29feeling productive, not editing
46. 1:30anything. Now, things only started
47. 1:32moving when I stopped watching and just
48. 1:34started [music] doing. Second is, learn
49. 1:36by doing, not by watching. Now, this
50. 1:37isn't motivation, this is how skills
51. 1:39actually work. And it's something nobody
52. 1:40told me early enough. When you start,
53. 1:43your taste is already ahead of your
54. 1:45execution. You know what a good edit
55. 1:46looks like, you just can't make one yet.
56. 1:49Now, that gap is totally normal. The
57. 1:50only way to close it is volume. Make
58. 1:53more, make bad work, make a lot of it.
59. 1:55See, I've edited over thousands of
60. 1:56videos on this platform, and you've
61. 1:58probably seen only top 20 of those.
62. 2:00Third, build a portfolio. Now, four
63. 2:02strong pieces beat 50 average ones.
64. 2:04Never put a strong edit next to a weak
65. 2:06one. [music] I mean, I have roasted
66. 2:07edits on this channel, and this is one
67. 2:10of the common mistakes [music] that show
68. 2:12up every single time. If you are not
69. 2:13proud of an edit, don't put it there.
70. 2:15And please don't send Google Drive
71. 2:17links. Use Behance, Cargo, even Notion
72. 2:19pages, anything but a Drive link.
73. 2:21Fourth, try different styles. Travel
74. 2:23vlogs, podcast cuts, motion design, SaaS
75. 2:25storytelling, tech edits, reels. Because
76. 2:27when you're starting out, you really
77. 2:29don't know which style is yours until
78. 2:31[music] you've actually tried them. And
79. 2:33working across multiple styles makes you
80. 2:35more versatile, and that versatility
81. 2:37pays. Fifth, learn the fundamentals
82. 2:39first. Design, color grading, sound
83. 2:41design, pacing. Now, these aren't really
84. 2:43advanced concepts, they are the
85. 2:45difference between an edit that feels
86. 2:46cheap [music] and the one that feels
87. 2:48premium. And get out there. Fiverr,
88. 2:50LinkedIn, cold DM, just start somewhere.
89. 2:52Done. That's the checklist. But here's
90. 2:54what checklist doesn't tell you, and
91. 2:56this is where most editors plateau for
92. 2:59years. Quick, something that we've been
93. 3:01secretly building for the last 1 year
94. 3:03finally drops. Yes, after thousands of
95. 3:05you asked for it, Indian School of
96. 3:06Motion is live. The first and most
97. 3:08serious community of motion designers in
98. 3:10India. And before I even tell you more
99. 3:12about it, people from our community has
100. 3:14already gone from charging 1,500 rupees
101. 3:16an edit to 50,000 rupees, that to 60
102. 3:18seconds of edit. All of that under my
103. 3:20personal mentorship, even before I
104. 3:22actually launched anything. We are
105. 3:24launching our first public workshop very
106. 3:25soon. You can find the waitlist in the
107. 3:27description down below.
108. 3:28Let's start with the intermediate
109. 3:30section. Now, let's talk about something
110. 3:32nobody says clearly enough. If you're
111. 3:34editing for Indian YouTube creators,
112. 3:36there's a ceiling. Now, most creators
113. 3:37run on AdSense income and brand
114. 3:39sponsorship, and that model has
115. 3:41limitations. The honest range would be
116. 3:43around 8,000 to 15,000 per video, 20,000
117. 3:46if you are very lucky. Now, there are
118. 3:47obviously exceptions, like creators who
119. 3:49has also agencies on the side like
120. 3:50Arsalan Khan or operations-heavy people
121. 3:52like AVTV with serious business
122. 3:54infrastructure. But honestly, those are
123. 3:56really exceptions, not the norm. I mean,
124. 3:58you've probably noticed this already.
125. 4:00You find a creator you want to work
126. 4:01with. You do good work. You deliver on
127. 4:03time, and the rate just doesn't move.
128. 4:05See, this is not because you're not good
129. 4:07enough, but because the business model
130. 4:09does not allow for it. Now, trust me,
131. 4:11this is not a criticism of creators,
132. 4:13it's just the reality of the business
133. 4:14model that they're running. Most editors
134. 4:16hear this and think, "Okay, I need to
135. 4:17find better creators." That's kind of
136. 4:19backwards, because the real move is
137. 4:21leaving the creator economy
138. 4:23>> [music]
139. 4:23>> entirely and going for companies
140. 4:25instead. It can be SaaS startups, D2C
141. 4:27brands, edtech companies, and even
142. 4:29personal brands with real tangible
143. 4:31products. And if you think that this is
144. 4:32just a prediction, it's not, it's
145. 4:34already happening. For example, YouTube
146. 4:36for brands is an agency dedicated
147. 4:38exclusively to help companies like Grow,
148. 4:40Wind Wealth, and Smallcase build organic
149. 4:42[music] YouTube channels. They took Wind
150. 4:44Wealth from zero to 350,000 subscribers
151. 4:47and 40 million views. That's not a
152. 4:48creator's channel, that's a company
153. 4:50investing seriously in video as a growth
154. 4:53channel. Next, Binjlabs. [music]
155. 4:54They also manage content for India's top
156. 4:56founders, VCs, and brands. Innovate,
157. 4:59Your Story, Arka Ventures. And their
158. 5:01entire pitch is that it takes only hours
159. 5:03of the client's monthly time. See, these
160. 5:05are not small operations, these are
161. 5:06serious businesses that need serious
162. 5:08editors. See, last month someone posted
163. 5:10a hiring opportunity in our Discord
164. 5:12community. The salary crossed over 1 and
165. 5:141/2 lakh for a month, for a video
166. 5:16editor. Now, that's more than most
167. 5:18engineers are making right now. But
168. 5:19here's where it gets even more
169. 5:21interesting, because there's a second
170. 5:22ceiling most editors don't even know
171. 5:24exist. See, most people treat video
172. 5:26editing and motion design as the same
173. 5:29thing. Trust me, they are absolutely
174. 5:31not. A video editor works with footage
175. 5:33that already exists, cut sequences, add
176. 5:35text, makes the story flow. Now, this is
177. 5:37real skill, and there's real demand for
178. 5:39it. On the other side, a motion designer
179. 5:41starts from a blank canvas. Typography
180. 5:43that moves, brand identities that
181. 5:45breathe, product launch films, SaaS
182. 5:47explainers, animations that don't exist
183. 5:49until you build them. Now, these are two
184. 5:51very different disciplines. And here's
185. 5:54what that ceiling actually feels like.
186. 5:56You spend months getting good at
187. 5:57editing. You're delivering solid work.
188. 5:58The rates start creeping up. 8,000,
189. 6:0110,000, maybe even 12,000 to 15,000 if
190. 6:02you push really hard. And somewhere in
191. 6:04the back of your head, you start to
192. 6:06wonder, is this it? Is this how this
193. 6:08career goes? It's not. The ceiling
194. 6:11you're hitting isn't your skill, it's
195. 6:13the category you're working in. Let me
196. 6:15tell you my story. When I was working
197. 6:17purely as a video editor, I was earning
198. 6:19between 5,000 to 10,000 per edit, and at
199. 6:22best 15,000 per edit. The moment I
200. 6:24delivered my first motion design
201. 6:25project, the number jumped to 30,000.
202. 6:28And that too, back in 2020. That was my
203. 6:30first gig, already three times of what
204. 6:32editing had been paying me back then.
205. 6:34And I even did a full breakdown of that
206. 6:35specific project on the channel, it will
207. 6:37be linked somewhere here. See, here's
208. 6:38what most people get wrong about this
209. 6:40path. Most people transition from video
210. 6:42editing into motion design, which kind
211. 6:43of works, but the real path, the one
212. 6:46that actually sets you up, is starting
213. 6:48as a designer first and then moving into
214. 6:50motion design. Because at the core, a
215. 6:52great motion designer is a great
216. 6:55designer. 99% of people skip that
217. 6:58foundation entirely. See, I started as a
218. 7:00poster designer for my college club at
219. 7:02BITS Pilani. Then I interned as an UX
220. 7:03designer at NIC, New Delhi. And
221. 7:05somewhere in that process, I stumbled
222. 7:08into motion design. Not because [music]
223. 7:09I planned it, but because I already had
224. 7:12the design foundation. See, if I had
225. 7:14started directly with After Effects
226. 7:15tutorial, I would have learned to push
227. 7:17pixels [music] around, but the work
228. 7:19wouldn't have looked so premium. In this
229. 7:21industry, taste matters more than
230. 7:23technical skills. You can teach someone
231. 7:25After Effects in probably a month, you
232. 7:27can't teach them taste in a year. Okay,
233. 7:29[music] but that begs the question. How
234. 7:30do you build that foundation? How do you
235. 7:32develop the taste, then layer motion
236. 7:34design on top? Now, that's exactly what
237. 7:36we are building, but before we reveal
238. 7:38that good news, there's something that's
239. 7:40even more concerning, AI.
240. 7:42A lot of editors are scared about AI
241. 7:44[music] replacing their jobs, and
242. 7:46they're half right. The floor is getting
243. 7:48squeezed very fast. Basic editing like
244. 7:51cleaning up talking head footage,
245. 7:52[music] cutting silences, adding
246. 7:54b-rolls, yeah, AI can do a version of
247. 7:55that now, and it's getting better fast
248. 7:58every day. But here's what nobody talks
249. 8:00about. See, I was recently invited an
250. 8:02inside preview at Varun Mayya's office
251. 8:04at AUS. For anyone who doesn't know,
252. 8:06Varun Mayya is the biggest AI avatar
253. 8:08creator in the world right now. He's
254. 8:09deeply bullish on where AI is going, and
255. 8:11he backs it up with real projects and
256. 8:13work. See, when I walked in, I expected
257. 8:15a lean, highly automated setup. What I
258. 8:18actually [music] saw was an office floor
259. 8:20full of video editors. Now, that tells
260. 8:23you everything. Most editors think AI
261. 8:25kills demand for people like them. The
262. 8:27reality is often the opposite. It's
263. 8:29raising the ceiling while compressing
264. 8:31the floor. The demand for people who can
265. 8:33make something look and feel something,
266. 8:35that's not going anywhere. The bottom of
267. 8:37this industry is being automated, the
268. 8:39top had never had more room. See, the
269. 8:41question isn't whether AI is coming for
270. 8:43this industry, it honestly had. The
271. 8:46question is which direction you will be
272. 8:47moving. Now, you might ask, what is the
273. 8:49real solution for all this AI happening
274. 8:52going around? The honest answer, you
275. 8:53upskill. [music] You upskill constantly.
276. 8:56Now, that's really not optional anymore,
277. 8:58it's the whole freaking game. And I will
278. 9:00be really honest and direct, I've been
279. 9:02deep in this myself. We've been
280. 9:04experimenting with AI video generation
281. 9:06tools at the studio, with Kling 3.0,
282. 9:08Citan 2.0, and the results are honestly
283. 9:11generally very impressive. I've even
284. 9:13gone further into advanced agentic
285. 9:15workflows that automate parts of the
286. 9:17production and post-production pipeline
287. 9:19entirely. Now, the gap between what was
288. 9:21possible 6 months ago and what's
289. 9:22possible today is just absolutely
290. 9:24insane. But the tools really move fast.
291. 9:26Knowing which ones to actually use,
292. 9:28when, and how to integrate them into a
293. 9:30real workflow, that takes structured
294. 9:32learning, not just scrolling Twitter and
295. 9:34watching random YouTube videos. Now,
296. 9:35this is a very good time to talk about
297. 9:36our sponsor, Skillshare. Skillshare is
298. 9:39where humans learn from other humans,
299. 9:40real creative skills taught by real
300. 9:42practitioners. Now, if you want to stay
301. 9:44ahead of what's happening with AI video
302. 9:46specifically, there's a class I would
303. 9:48point you to right now. Create viral AI
304. 9:50videos fast using Nano Banana, ChatGPT,
305. 9:52and Kling. Now, there are eight lessons
306. 9:53taught by someone who actually works at
307. 9:55Hexville AI and uses this system every
308. 9:58single day, writing strong prompts,
309. 10:00picking the right model for the right
310. 10:02job, and generating images, turning them
311. 10:04into finished video clips. It's kind of
312. 10:05exactly what we have been trying to
313. 10:07experiment inside of our studio itself.
314. 10:09The first 500 people to use my link in
315. 10:11the description or scan the QR code gets
316. 10:141 month free on Skillshare. Okay, okay.
317. 10:16Now, this one is something that might
318. 10:18feel like it contradicts what I just
319. 10:19told you before. Now, please stick with
320. 10:21me. I said go after companies because
321. 10:24they pay more. Now, that is still
322. 10:26totally true. But, working with YouTube
323. 10:27creators has one underrated advantage
324. 10:30nobody's talking about. Recurring
325. 10:32income. It's the same client, it's the
326. 10:34same brief, and works keep coming every
327. 10:36single month. What is where most editors
328. 10:38leave money on the table. They charge
329. 10:40flat rate per video. That's it. That's
330. 10:42the whole deal. Now, in our team, we do
331. 10:44it a little differently. When we work on
332. 10:46sponsored video, everyone involved gets
333. 10:48a cut of that sponsorship, not just a
334. 10:50flat edit fee. When the video starts
335. 10:53performing and the creator [music] wins,
336. 10:55the whole team also starts winning. The
337. 10:57incentive is completely aligned. You're
338. 10:59not just an editor anymore, you're
339. 11:00investor in this company itself. And
340. 11:03you're also [music] invested in the
341. 11:04outcome of that video. Honestly
342. 11:06speaking, that structure changed
343. 11:08everything about how people show up to
344. 11:09the work, and I genuinely love my team.
345. 11:12They're like my second family, and I'm
346. 11:13really proud that my people have given
347. 11:16so much of trust in me that I can fix
348. 11:17[music] one or two problems in their
349. 11:19life. But, everything I've said so far,
350. 11:21the client choice, the discipline
351. 11:23[music] switch, the team structure, none
352. 11:24of it really matters until you fix the
353. 11:26thing most editors never really fix.
354. 11:29Welcome to the advanced section. Now,
355. 11:30here's the thing that changed my pricing
356. 11:33more than anything else. Most video
357. 11:34editors sell video editing. They quote
358. 11:36per video, per minute, per hour, and
359. 11:39clients negotiate because editing feels
360. 11:41like a commodity when it's priced like
361. 11:43one. The shift happens when you stop
362. 11:45selling a deliverable and start selling
363. 11:47a result. I call this the outcome shift.
364. 11:50I will give you a real-world example. We
365. 11:52worked with a Dubai-based creator
366. 11:54completely in a different niche. Now, if
367. 11:56I told you what we charged for this
368. 11:58project, a lot of you would start typing
369. 12:00hate comments right now. How can someone
370. 12:02charge so much for this level of
371. 12:03editing? We charged 12,900 dirham. You
372. 12:07can do the math how much that is, but
373. 12:08here's what that package actually was.
374. 12:10We did not just edit a video, we came up
375. 12:12with the concept, wrote the script,
376. 12:14designed the thumbnail, gave her
377. 12:16on-camera delivery cues, did the
378. 12:17editing, handled the entire packaging
379. 12:19strategy because I'm not just a video
380. 12:22editor, I'm also a creator who has grown
381. 12:24a channel to 150,000 subscribers.
382. 12:26[music]
383. 12:27I understand retention. I understand
384. 12:29what what consumer psychology does to a
385. 12:31viewer in the first 30 seconds. That's
386. 12:33not editing, that's a completely
387. 12:35different product in itself. Her channel
388. 12:37was averaging 30,000 views per video.
389. 12:40That video got 82,000 views, and the
390. 12:42engagement is off the roof. See, nobody
391. 12:45paid 12,900 dirhams for a video edit,
392. 12:47they paid for that result. And look,
393. 12:49because I know this is coming, we had
394. 12:52another project where the comment
395. 12:54section was full of people saying that
396. 12:55edit was too basic, why are they
397. 12:58charging so much, this guy does not
398. 13:00deserve it. Now, they weren't wrong
399. 13:01about the edit, it was simple,
400. 13:03deliberately simple, because that's
401. 13:05exactly what the client needed. Clean,
402. 13:08minimal, no distractions. The edit
403. 13:10served the outcome perfectly. Here's
404. 13:12what those people didn't understand. The
405. 13:13edit wasn't the product, they were
406. 13:16judging the output, the client was
407. 13:18paying for the result. Those are two
408. 13:19completely different things. Now, and
409. 13:21until you understand that difference,
410. 13:23you'll always be competing on price.
411. 13:25Also, 99% of freelancers are on Fiverr
412. 13:28or Upwork. They compete on price and
413. 13:30they wait. The best opportunities in
414. 13:32this industry don't come from applying,
415. 13:34they come from being found. Now, there's
416. 13:36a concept called social capital. In this
417. 13:38industry, it's worth even more than your
418. 13:40own portfolio. See, when you
419. 13:42consistently show up making content,
420. 13:44sharing your process, proving you
421. 13:45understand the space, you're not just
422. 13:47building an audience, you're building
423. 13:48trust with people who haven't even
424. 13:50spoken to you yet. See, as I was
425. 13:52starting growing my own social media,
426. 13:53things started happening. Slowly, then
427. 13:55all at once. Founders started DMing me,
428. 13:57coaches, business owners, people who had
429. 14:00already seen enough of my work to trust
430. 14:02me before we had even spoken a single
431. 14:04word. That social capital is what led to
432. 14:07eight-figure job offer I mentioned at
433. 14:08the start of this video. And I know
434. 14:10you're probably thinking that only works
435. 14:11if you already have a big audience,
436. 14:13right? It doesn't. The social media has
437. 14:15changed. Even 1,000 deeply relevant
438. 14:17followers can change your inbound game
439. 14:19entirely. You don't need lakhs and lakhs
440. 14:21of followers, you just need the right
441. 14:231,000 people. And trust me, this isn't a
442. 14:25client acquisition strategy, this is the
443. 14:27client acquisition strategy. You stop
444. 14:29being on the supply side of a crowded
445. 14:31job market, you move to the demand side.
446. 14:33Okay, last one, and this one's the most
447. 14:35uncomfortable. If you do everything, you
448. 14:37would [music] be average at everything.
449. 14:39Motion designer, that's a broad
450. 14:41category. Motion designer for SaaS
451. 14:42brands, that's a niche. Motion designer
452. 14:45for early-stage startups [music]
453. 14:46delivering premium launch videos under
454. 14:4824 hours. Now, that's what I call the
455. 14:50monopoly niche, and here's why it works.
456. 14:52The narrower you go, the less
457. 14:53competition. The more specific your
458. 14:55promise, the more the right client feels
459. 14:57[music] like you were exactly built for
460. 14:59this because, honestly, you were. The
461. 15:01editors who stay stuck at 15,000 are the
462. 15:03ones who keep their options open all the
463. 15:05time. They think a wide net catches more
464. 15:07fish. It catches the wrong fish at wrong
465. 15:10rates forever. Now, most people are too
466. 15:12scared to promise quality and speed.
467. 15:14That fear is your competitive advantage.
468. 15:16When you can actually deliver it, you
469. 15:17don't negotiate on price, you name it.
470. 15:20And we are building something specific
471. 15:22around this path, so stay very close to
472. 15:24the channel. Remember earlier I said we
473. 15:26used one specific strategy to close that
474. 15:28Fortune client and I would get it later
475. 15:30in this video? Here it is.
476. 15:32Urgency. I mean, you're probably
477. 15:34thinking that's it. Trust me, stick with
478. 15:35me. Most editors need a week, most
479. 15:37agencies need two. See, founders are
480. 15:39launching products, running campaigns,
481. 15:41chasing deadlines, and they needed the
482. 15:43video yesterday. The editor who says, "I
483. 15:45can get it to you in like 5 days"
484. 15:47[music]
485. 15:47loses to the editor who says, "I can get
486. 15:49it to you in like 24 hours." Not because
487. 15:51of the skill, because of the timing.
488. 15:53Founders really don't remember who was
489. 15:54the cheapest, they only remember who
490. 15:56showed up when it mattered the most.
491. 15:58When you are the one person who can
492. 15:59deliver premium work in 12 to 24 hours,
493. 16:02you're not competing anymore, you're in
494. 16:03a category of your own. I call this the
495. 16:05speed moat. Most editors are too scared
496. 16:07to promise that, terrified of the risk,
497. 16:09the pressure, the possibility of failing
498. 16:11publicly. That fear is your competitive
499. 16:14advantage. When you can genuinely back
500. 16:16that promise up, you don't negotiate on
501. 16:17the price, you just name it. I mean, we
502. 16:19have delivered motion graphic launch
503. 16:20videos for spicy startups under 12
504. 16:22hours. One or two delivered under hell
505. 16:25pressure. And word spreads fast in rooms
506. 16:28that matter the most. Build the
507. 16:29reputation, protect it, and the clients
508. 16:31who need it the most will find you.
509. 16:33That's the map, and here's what to do
510. 16:35with it right now. Pick one advice from
511. 16:37this video, just one, and write down the
512. 16:39specific move you're making this week.
513. 16:41Not I will be thinking about niching
514. 16:42down, not I will consider motion design,
515. 16:44a specific action, a portfolio update, a
516. 16:46cold DM, a style you have never edited
517. 16:49in, something that takes really under 30
518. 16:50minutes to get started. See, the gap
519. 16:52between the editor making 15,000 and the
520. 16:54one making 10 times that isn't talent,
521. 16:57it's really decision-making. And you
522. 16:59just watched a video full of them. Now,
523. 17:01today I'm genuinely out of time for this
524. 17:02video, there's a lot more to cover,
525. 17:04retainers, international client
526. 17:05acquisition, the full motion design
527. 17:07career path. Drop a comment and tell me
528. 17:09which one you want next. And if you've
529. 17:11been following the AI side of things, I
530. 17:13just dropped a full tutorial on SeeDance
531. 17:152.0, genuinely one of the most
532. 17:16impressive AI video tools right there.
533. 17:18Now, if you want to watch that, click
534. 17:20here.