Give me 12 minutes, I’ll help you make your first $1000 as a Content Creator — Transcript

Full transcript

1. 0:00So, I still vividly remember the first
2. 0:02time I made any money online, and it was
3. 0:04a grand total of $8. But I'm not even
4. 0:07joking. It felt like I'd made a million
5. 0:09dollars. Like, I was over the moon. And
6. 0:11after that, it was only a couple of
7. 0:13months later that I'd made my first
8. 0:15$1,000 from creating content. So, in
9. 0:18this video, I'm going to give you what
10. 0:19is easily the fastest, most
11. 0:21beginnerfriendly way to make your first
12. 0:23$1,000 as a content creator. and it's
13. 0:26the exact strategy that I used to not
14. 0:28only make my first $1,000, but also to
15. 0:31scale all the way up to five figures a
16. 0:33month as well. But just before we dive
17. 0:35into that strategy, I need to call you
18. 0:37out on something because I can almost
19. 0:38guarantee you have at least one of these
20. 0:41limiting beliefs when it comes to your
21. 0:43journey as a content creator. So, you
22. 0:45might be thinking, "I'm not interesting
23. 0:47enough to make YouTube videos, or I'm
24. 0:49not confident and I feel awkward on
25. 0:51camera." And listen, I get why you feel
26. 0:53that way. These thoughts, they they feel
27. 0:55true, especially if you're starting from
28. 0:57zero. But the thing is that every single
29. 0:59creator, you know, started off
30. 1:01incredibly awkward on camera. Like, it's
31. 1:03such an unnatural thing to do just to
32. 1:05sit in a room on your own and speak to a
33. 1:07camera. But at the end of the day, the
34. 1:09confidence that you're looking for has
35. 1:10to be earned. Not by thinking about it,
36. 1:13not by waiting until you're ready, but
37. 1:15by sitting down, pressing record,
38. 1:17messing it up a little bit, uploading it
39. 1:19anyway, and just repeating that process
40. 1:21over and over. So, if you can relate to
41. 1:23that feeling, take this video as your
42. 1:25sign to just get started and let the
43. 1:28confidence catch up with you. Okay. So,
44. 1:30when it comes to making your first
45. 1:31$1,000 online, you might also be
46. 1:34thinking that you need a huge audience
47. 1:36to start making any money, that you need
48. 1:38millions of subscribers and millions of
49. 1:40views. Well, that is so not true if you
50. 1:44pick the right niche. Now, I want to
51. 1:45keep it as real and honest as possible
52. 1:47in these videos. So, this is something
53. 1:49that most other creators are not going
54. 1:51to tell you. But if you are in a
55. 1:53lowquality niche, you are going to have
56. 1:55to work 10 times harder and get 10 times
57. 1:58the amount of views to make the same
58. 1:59kind of money as someone who is in a
59. 2:01highly profitable niche. And I've
60. 2:03actually experienced this myself. It is
61. 2:05just the truth. So, let me give you an
62. 2:07example. If you are in, let's say, the
63. 2:09entertainment niche, you make, I don't
64. 2:10know, comedy videos or videos for
65. 2:12children or something like that, your
66. 2:14AdSense, so the amount of money you make
67. 2:16per 1,000 views on your videos is going
68. 2:18to be really, really low. And on top of
69. 2:20that, what do you even sell to that
70. 2:22audience? However, if you are in a
71. 2:24highly profitable niche, not only will
72. 2:26your CPM be higher, so the amount of
73. 2:28money you make per 1,000 views, but you
74. 2:31can also start to set up other income
75. 2:33streams so much easier. And trust me, in
76. 2:36these kind of niches, you can have a
77. 2:38very small audience and make a lot of
78. 2:41money. Okay, so now that we've addressed
79. 2:42these limiting beliefs, I want to dive
80. 2:44into the more practical stuff. So, let's
81. 2:46take a look at the specific step-by-step
82. 2:49framework to make your first $1,000
83. 2:51online. So, generally speaking, there
84. 2:53are four main ways to make money as a
85. 2:55content creator, and I call these the
86. 2:57big four. And the first one is
87. 2:59definitely the most well-known, and that
88. 3:00is ad revenue. Now, I'm not going to
89. 3:02waste too much of your time with this
90. 3:03one. And I'm sure you already
91. 3:04understand, you know, the YouTube
92. 3:06partnership program and things like
93. 3:07that. And there are actually other ways
94. 3:08to make money directly from ads on a
95. 3:10platform. For example, Twitter now pays
96. 3:12you directly. Tik Tok also has a
97. 3:15partnership program. But these other
98. 3:16methods are extremely difficult to make
99. 3:18any sort of real money. So this one
100. 3:20primarily only really applies to
101. 3:22YouTube. And when it comes to the amount
102. 3:23that you make from the ads on your
103. 3:25videos, the amount that you're going to
104. 3:26make depends heavily again on the niche
105. 3:28that you're in and also the length of
106. 3:30your videos as well. And to give you a
107. 3:32very quick example of just how much the
108. 3:34AdSense can vary between niches, if you
109. 3:37are in a highly profitable niche such as
110. 3:40finance, business, you know, career
111. 3:42skills and things like that, and then
112. 3:43you also make relatively long videos,
113. 3:46you could make between $15 to $25 per
114. 3:491,000 views on YouTube. Whereas, let's
115. 3:52say you're in the entertainment niche
116. 3:53and you make relatively short videos,
117. 3:56you might only be looking at $1 to $2
118. 3:58per 1,000 views. And again, I actually
119. 4:01learned this the hard way. So, I
120. 4:02actually created a YouTube channel about
121. 4:04a year and a half ago, and it actually
122. 4:05did really well. So, that I think the
123. 4:07second video I posted got like 400,000
124. 4:10views or something like that. So, it did
125. 4:12really well right out of the gate. But
126. 4:13when I got accepted into the partnership
127. 4:15program, I was making like $1.50 for
128. 4:19every 1,000 views, which isn't even, you
129. 4:21know, remotely sustainable if you want
130. 4:23to make any sort of real money. And the
131. 4:25interesting part is that for most
132. 4:26creators on YouTube, the money that they
133. 4:28make from from the partnership program
134. 4:31is usually their lowest stream of income
135. 4:33because you can actually make way way
136. 4:35more money using the other methods that
137. 4:37we're about to discuss. Okay, so the
138. 4:39second way to make money as a content
139. 4:41creator in the big four is actually
140. 4:43sponsorships. So there is a big
141. 4:45misconception when it comes to
142. 4:46sponsorships. I think that most people
143. 4:48think that you only start getting
144. 4:49sponsored and you only start getting
145. 4:50brand deals when you have a massive
146. 4:52audience. But I know plenty of let's
147. 4:54call them micro creators who are around
148. 4:57the 5 to 10,000 subscriber or follower
149. 4:59mark who are making pretty good money
150. 5:01from sponsorships. And when you start
151. 5:03building up a decentsized audience,
152. 5:05sponsorships can become extremely
153. 5:07lucrative. And I'll give you an example
154. 5:09from my own journey. So when my content
155. 5:11started really blowing up, I started
156. 5:13getting companies like Adobe reaching
157. 5:15out. So if you don't know who Adobe are,
158. 5:17they're the company that make Photoshop
159. 5:19and Premiere Pro, After Effects. And
160. 5:21unfortunately, I'm not allowed to tell
161. 5:22you how much they pay for those
162. 5:24sponsorships. But I can tell you it's
163. 5:26very tasty. Like, it's a lot of money.
164. 5:28But having said that, it's usually very
165. 5:29inconsistent. Like, these big companies
166. 5:31usually aren't going to want to pay you
167. 5:33every single week or even every single
168. 5:35month. And you never want to be one of
169. 5:36those creators who's just shilling any
170. 5:38product and, you know, promoting some
171. 5:40like mobile game app and just like
172. 5:42completely selling out. So, what we need
173. 5:44to do is we need to find an income
174. 5:45stream that makes us a lot of money, but
175. 5:47is also consistent and reliable. And
176. 5:49that actually brings us on to the third
177. 5:51way to make money as a content creator.
178. 5:53And that is one-on-one coaching. And the
179. 5:56funny thing about this income stream is
180. 5:57this is how a lot of creators start
181. 5:59accidentally making money. Because if
182. 6:01you're in a strong profitable niche and
183. 6:03you show through your content that you
184. 6:05are trustworthy, that you are very
185. 6:07knowledgeable, and that you can solve
186. 6:08people's problems, then people will
187. 6:10start messaging you about the specific
188. 6:12problems that they're having within that
189. 6:14niche. But having said that, if I'm
190. 6:16being completely honest, I've never
191. 6:17liked one-on-one coaching because it's
192. 6:19just not scalable. Like, you're trading
193. 6:21your time for money, and there's no real
194. 6:24leverage. But speaking of leverage, that
195. 6:26actually brings us onto the fourth and
196. 6:28easily the best way to make money from
197. 6:31content creation. And maybe you've
198. 6:32guessed it already, but that is digital
199. 6:35products. So selling digital products is
200. 6:37not only how I made my first $1,000
201. 6:40online, but it's also how I scaled my
202. 6:42business and my brand to five figures a
203. 6:45month in profit. So why is a digital
204. 6:47product the best way to make money as a
205. 6:50content creator? Well, first of all, the
206. 6:52profit margin is essentially 100%. And
207. 6:54you're also not trading your time for
208. 6:56money because you build the product once
209. 6:58and then you can sell it for months or
210. 7:00even years into the future. But when it
211. 7:02comes to creating a digital product,
212. 7:05what do we actually sell to our
213. 7:06audience? Well, before I answer that
214. 7:08question, there is one concept that you
215. 7:10need to understand first. And it's
216. 7:12something that I call the stepping stone
217. 7:15principle. And trust me, once this
218. 7:16clicks, once you understand this, making
219. 7:18money as a content creator becomes
220. 7:20effortless. So, what exactly is the
221. 7:23stepping stone principle? Well, it's the
222. 7:25idea that your digital product should be
223. 7:27the next logical step or the next
224. 7:29natural stepping stone for someone who's
225. 7:31been watching your content. So, let me
226. 7:33give you an example. Let's say your
227. 7:35content helps students focus and stop
228. 7:38procrastinating and, you know, build
229. 7:40better study habits. Well, if those are
230. 7:42the topics you talk about in your free
231. 7:44content, then your paid digital product
232. 7:46should then be something that's going to
233. 7:48genuinely help them solve those
234. 7:50problems. So you could sell, you know,
235. 7:52notion study templates that help them
236. 7:53organize their tasks or help them to
237. 7:56stop procrastination or even some sort
238. 7:58of guided course that is specifically
239. 8:00aimed at helping students with their
240. 8:02focus. And now you can see that the
241. 8:03bridge between your free content and
242. 8:05your paid product, there's virtually no
243. 8:07friction. So it almost feels like the
244. 8:09next logical stepping stone from your
245. 8:12free content. Now, if you try to sell
246. 8:14that same audience, let's say a course
247. 8:16on how to build a business as a student,
248. 8:19that's just not really going to work.
249. 8:20There's way too much friction and a
250. 8:22large percentage of your audience is
251. 8:24just not going to be interested in that
252. 8:26product. So, yeah, the digital product
253. 8:28essentially needs to align with your
254. 8:30free content. It needs to solve a very
255. 8:32specific problem and also feel like a
256. 8:34natural progression or a natural
257. 8:37stepping stone from the topics that you
258. 8:39talk about in your videos. Okay, so now
259. 8:41let's talk about the best digital
260. 8:42products that you can sell as a content
261. 8:44creator to get to your first $1,000. So,
262. 8:48if you're just starting out creating
263. 8:49content, one of the best strategies you
264. 8:51can use is to start by selling low
265. 8:53ticket digital products. Let's say in
266. 8:55the range of $50 to
267. 8:57$150. Now, if you are a complete
268. 9:00beginner and you've heard the advice
269. 9:01online that you need to be selling, you
270. 9:03know, high ticket products, you need to
271. 9:04be looking more at one-on-one coaching
272. 9:06because right now you don't really have
273. 9:08the social proof to justify charging
274. 9:10someone $2 or $3,000 for something like
275. 9:13an online course. And it's going to be
276. 9:14way easier to start selling low ticket
277. 9:17digital products first and then later on
278. 9:18in your journey, you can move up to
279. 9:20start selling high ticket products as
280. 9:22well. Now, the actual type of digital
281. 9:24products that you want to sell is going
282. 9:25to be highly dependent on your niche,
283. 9:27but I will give you a few examples. So,
284. 9:29firstly, you can sell ebooks. So, I
285. 9:31actually had some really good results
286. 9:33with this, selling an ebook on how to
287. 9:35get more clients as a graphic designer.
288. 9:38And the reason why I'm recommending this
289. 9:39first if you're a beginner is because
290. 9:40they are so easy to make. Like, you can
291. 9:43literally make a professionallook ebook
292. 9:45in Canva for free or you can even just
293. 9:48export a Google doc as a PDF. Another
294. 9:50type of digital product that you can
295. 9:52sell is templates like notion planners
296. 9:54and things like that. And I can tell you
297. 9:56right now, there are content creators
298. 9:57out there who are making stupid amounts
299. 10:00of money from notion templates and
300. 10:03ebooks as well. You can also sell things
301. 10:05like digital assets. So, if you're into
302. 10:07graphic design or photography or video
303. 10:09editing or any kind of visualbased
304. 10:11content, then you can sell things like
305. 10:13presets or design assets and things like
306. 10:15that. And I actually did this a couple
307. 10:17years ago and it was my first ever
308. 10:19digital product. And this is exactly how
309. 10:21I made my first $1,000 a month. So I was
310. 10:24selling, you know, Photoshop templates
311. 10:26and graphic design assets and things
312. 10:28like that. Or another example is you
313. 10:29could sell a video course or a
314. 10:31pre-recorded workshop, which again is
315. 10:33what I did on my own journey. And that's
316. 10:35actually the method I used to scale to 5
317. 10:37figures a month. Now, if you're unsure
318. 10:39on what to actually sell, I would always
319. 10:41start with an ebook. It's super easy to
320. 10:44make. You can set the price relatively
321. 10:46low and it's just a really good way to
322. 10:47get your foot in the door and become
323. 10:49comfortable with selling digital
324. 10:51products. And if you have both a growing
325. 10:53audience in a decent niche and also an
326. 10:55ebook that genuinely offers solutions to
327. 10:57the problems within that niche, then you
328. 10:59can easily make $1,000 just from that
329. 11:03product alone. And the final thing I
330. 11:04want to dive into is how do we actually
331. 11:06sell these products? Like what platforms
332. 11:08do we use to take payments and upload
333. 11:11our digital products? Well, the main
334. 11:13website that you've probably heard of
335. 11:14before when it comes to selling products
336. 11:16online is Shopify. But I want to give
337. 11:18you a warning here. Please do not try
338. 11:21and use Shopify to sell digital
339. 11:23products. Shopify is actually designed
340. 11:25for selling physical products. And I've
341. 11:27actually tried to sell digital products
342. 11:28on Shopify and it is an absolute
343. 11:31nightmare. Like you have to go and
344. 11:33download all these additional apps in
345. 11:34order to even sell digital products in
346. 11:36the first place and then they always
347. 11:37break and then customers don't get the
348. 11:39product that they paid for. Honestly,
349. 11:41it's a mess. like please do not try to
350. 11:43use Shopify for digital products.
351. 11:45Instead, if you are a complete beginner,
352. 11:47I'm going to recommend that you use a
353. 11:48platform called Gumroad. And the reason
354. 11:50I would recommend Gumroad is well,
355. 11:52firstly, it's completely free. So,
356. 11:53there's no monthly subscription to host
357. 11:56your online store. It's also super
358. 11:57intuitive and beginner friendly, and
359. 11:59it's so easy to add and edit products.
360. 12:01And this is starting to sound like I'm
361. 12:03actually sponsored by Gumroad.
362. 12:04Obviously, I'm not, but it's just a
363. 12:06platform that I would recommend. So, now
364. 12:07that you have a good understanding of
365. 12:09the best ways to make your first $1,000,
366. 12:12we need to talk about the next crucial
367. 12:14step, which is actually building your
368. 12:15audience in the first place. So, in this
369. 12:17video right here, I will show you the
370. 12:19exact strategy that I used to grow my
371. 12:22audience to
372. 12:23250,000 in just my first 6 months on
373. 12:26social media. And I know that sounds
374. 12:28mad, but it really did happen. So, click
375. 12:30over to that video and I will see you
376. 12:32there.