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Garcia USMC II MEF Part 4 Five Cs II MEF — Transcript

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0:00but let's first focus on the first car
0:01distract the interesting is what the
0:05reporters are always looking for we need
0:08to know what performers consider
0:09interesting here to good news because
0:11reporters of storytellers what they
0:13consider interesting is what is
0:15interesting in all forms of storytelling
0:16fiction nonfiction movies television
0:19shows novels theater there are five
0:23things that make for interesting story
0:25telling reporters or constant was
0:27looking for keeping record and that is
0:32because for thousands of years ghost
0:34story Tony has been all about confidence
0:36and when we look at what's on television
0:39today it's all conflict all the time
0:42whether it's dancing with the stars
0:45which is kind of life or the Superbowl
0:48the most-watched television program in
0:50the world which is conflict or the
0:53Academy Awards which is conflict they're
0:55given the winners are going to be losers
0:57and someone from the microphones going
0:59to say so really a bunch of horrible
1:01things about someone and that will make
1:02even more interesting and we hear the
1:05kids every episode of spongebob
1:09squarepants as confident we live in
1:13world war conflict drives coverage and
1:17that actually explains a lot there's a
1:21reporter at The New York Times who was
1:22accused of being biased against the
1:25person she covered that person was a
1:27president in no time the United States
1:29she thought it was weird that she was
1:31accused to be biased against him because
1:33she didn't the genes to be biased
1:34against the prior president as well I
1:36give me biased means both and such
1:37different guys so she sat down to look
1:40very very interesting essay about her
1:42own experience and she confessed most
1:45reporters I know are not passionately
1:46political left or right we do have an
1:49ideology and that is a love of conflict
1:52meaning we have a bias for stories about
1:56yes personality fuse but also for the
2:00speeds over policy what I love about her
2:02confession is the word yes because it
2:06suggests some grudging acknowledgment
2:09even have been in our times the policy
2:13you will be pushed back in favor of the
2:17personality this explains Donald Trump
2:23this explains why for six months it's
2:28been all trunk all the time because he's
2:32a former reality television conflict
2:35show star who know who's had a good
2:38television coverage and he pulls no
2:40punches here are among the more things
2:43he has said about megyn kelly because
2:46you you are she did push you was a lot
2:50of people who was it was human mating
2:51tell me well I just know we up there at
2:55the journal crab no respect my room if
2:57she's very good at I think she's highly
2:58overrated but when I came out there you
3:00know what am i doing I'm not getting
3:02paid for this I go out there and you
3:04know they start a list up I'll review it
3:07in tonight then and you know I didn't
3:09know there would be 24 million people i
3:10think if i know it's gonna be a big
3:11crowd with this I guess the class think
3:13it rain over the waiting with machine so
3:16i am sure she she sketched out and she
3:20thought this would be all such a
3:21ridiculous questions and you know you
3:23can see there was blood coming out of
3:25her eyes coming out of her wherever she
3:29was in my opinion she was off eight so
3:36it was all Trump against megyn kelly for
3:39a week and then he has an interaction
3:42for the journalist who's known as the
3:45Walter Cronkite of spanish-language
3:47media kid may sit down you weren't
3:54called sit down sit down sit down go
3:58ahead now you know you have been called
4:02go back to Univision go ahead sit down
4:17please you weren't called yes good idea
4:32he's being screwed out of the Rope he
4:34was asking the question and donal from
4:36guided mall ok remove revealing most
4:40well I the personal bodyguards contra
4:43ellos both our journalists how would he
4:46speak about a war hero a beautiful day
4:52with incredible people that were
4:54wonderful great Americans i will tell
4:57you john mccain goes avoid Trump fix my
5:01life difficult he had 15,000 crazies
5:04show up crazies he called them all crazy
5:06I said think we're crazy they would
5:08great American sees people if you were
5:10to see these people you I know what
5:12craziness I know all about praises these
5:15were crazy so he insulted me and he
5:18insulted everybody in that book and I
5:19said somebody should run against John
5:21McCain who has been you know am i
5:24finding out so hot and I supported I
5:26supported the president I raised a
5:29million dollars folks a lot of money I
5:30supported him he lost another step but
5:33you know lost Sunday like
5:35cuz I don't like users that's crying
5:39crying funded it though he hit me is
5:41that war hero he's a war he's the boy
5:45here at this news captured I like people
5:47I work at you okay Julia so then it's a
5:52week of all Charles versus McCain all
5:55the time and it is continuing in is now
5:57you can either go nowhere watch last
5:59month today he's doing this on purpose
6:05he's doing it for his purpose I don't
6:08endorse it I don't condemn it I don't
6:12phrase it I simply describe it it's not
6:17third meaning you ought to be that horse
6:19falls on purpose but if you want to be
6:24covered you need to be as intention you
6:28need to be as disciplined as far the
6:31challenge comes when you don't want
6:36something else too and I mentioned that
6:40the hardest part is resisting the
6:43temptation of being more interesting in
6:45you attend let's look at how hard it is
6:47to resist the temptation of saying
6:50something for interested in you again
6:53we're going to look at a defining moment
6:56in the presidency of President Barack
6:58Obama and that is the most important
7:00public statement he is going to bank in
7:02his career so far and that is the launch
7:05of his most important legislative
7:07initiative it is in july two thousand
7:10ninety six months into his presidency in
7:12mid-july he launches health care reform
7:16and he has a very specific strike he
7:19knows it's going to be opposed bitterly
7:21by his opponents so he needs to dominate
7:24the public discussion he needs to build
7:27overwhelming to mayhem from the general
7:30public for health care reform
7:33so he decides to start big he decides to
7:36start with a national address to the
7:37ardent people in primetime television
7:40making the case directly to them and
7:42then taking questions from movies so he
7:45speaks from the ceremonial East Room of
7:47the White House the same room where he
7:49later described how the United States
7:52had killed Osama bin Laden this is the
7:55room reserved for really important stuff
7:57and from the podium in that room who
7:59made the case he made forcefully it was
8:02clear he was compelling and after 25
8:06millions into question to the news media
8:07and all the questions were brutal and he
8:10handled them brilliantly after 58
8:13minutes was very clear he we have
8:14fulfilled is the purpose is fulfilled
8:17his mission it's going to be all
8:18healthcare all the time it's been
8:21brilliantly done and then it takes one
8:23more question the question from a
8:25reporter who normally doesn't ask
8:26questions of White House press
8:27conferences because she comes from a
8:29newspaper is Chicago sometimes that
8:32typically doesn't ask questions at
8:33presidential news conferences she even
8:36sweet covered Barack Obama he was a
8:38local state senator she covered in as a
8:40duet senator she moved to Washington to
8:42cover him in the White House and she has
8:44to question unrelated to health care in
8:46the middle of the 58th minute of a
8:4860-minute person and she asks a question
8:51about the arrest several days earlier of
8:54a friend of the President harvard
8:57university professor and scholar of the
9:00african-american experience professor
9:03Henry Louis Gates who has a public
9:05television show on race in America and
9:07who coming home late at night from afar
9:09Madrid for his PBS show who's tired with
9:12jet lag he had a little bit of
9:14difficulty getting into his house cuz
9:16the lock was a little jammed but he
9:18finally got in but somebody driving by I
9:20saw suspicious person trying to get into
9:22a nice house Ingrid Massachusetts and
9:24call the cops the cops arrived he was
9:27already in the towel so they entered the
9:29house they demanded to see his ID he
9:31knows rights he said I don't
9:32my ID so they put in handcuffs into the
9:35jail and it was all professor gates all
9:38the time on the news the day of the
9:41presidential press conference so here's
9:43one sweets question to the President and
9:45I masks on our piano to respond as if
9:48you the President of the United States
9:52Thank You mr. president recently
9:55professor inventory skate shooter was
9:57arrested and his home in Cambridge what
10:00does minutes can save you and what does
10:02it save our race relations in America
10:04what does that incident say to you and
10:07what does it say about race relations in
10:09America mr. president
10:19do you wish to talk about that you wish
10:26to do it in the minute and a half you
10:28have left when you've made the case to
10:30the American people about hope so how do
10:33you take that a question sir how to take
10:37that question sir and in the meantime
10:49let's make sure everybody gets out here
10:51oh he a perfectly fine cloth that would
10:55be a perfectly fine response that is not
10:56another prisoner fine so let's see how
10:59the president responded as and
11:00truthfully by the most influential
11:02political commentator on television
11:04here's the questionnaires air for
11:05response recently professor in before
11:08skates chew toys rested and his home in
11:10Cambridge what does manage to save you
11:13and what does it say about race
11:14relations
11:31I don't know been there and seeing all
11:40the facts one roll race played event but
11:43i think it's courtesy not to complicate
11:50the cambridge police acted stupidly
12:04oh I wasn't at the press conference last
12:13night I also don't have all five I don't
12:16think it's hard to say that Obama handle
12:17that question oh what's the word I'm
12:19looking for as soon as President Obama
12:28says the Cambridge police acted stupidly
12:31everything change it was not all health
12:34care all time colonel it was almost
12:36president insulted the police the
12:39president said the police are stupid is
12:42the president will polish eyes to the
12:43police healthcare surrogates went on the
12:47sunday shows to talk about the health
12:49care reform plan they kept being asked
12:51but is the president apologized to the
12:53game release it was all conflict all
12:55no out there on the 8th day the
13:00president knew he needed to change in
13:01the store so we needed a story of
13:03reconciliation in order to get back to
13:06health care so he invited the professor
13:09and the cop to come down to the White
13:12House to have up here because that's
13:15what men do and again the dress runoff
13:21actual they called the beer summit at
13:25the White House they didn't ask to be al
13:28the wagons a period what hearings ok
13:32also the word provide Amir that we
13:35understand each of the people there
13:36prefers the drank so the professor is
13:39favorite beers right strike from Jamaica
13:41we're going to have rats trifle tree
13:43understand that the police officer
13:45prefers blue moon slice of orange will
13:47that for you know the president is a man
13:50of people he drinks bud light and the
13:52vice president doesn't drink alcohol but
13:54will have for him a beer like malt
13:56beverage called caliber and they were
14:00going to have their gathering the Rose
14:02Garden in the run-up to the beer summit
14:05The Wall Street Journal
14:06publishes peace prominently a newspaper
14:09American Brewers are hopping mad
14:16brouhaha at the White House because not
14:21one of those beers is made by marking
14:23hell oh and they can't agree on was very
14:26heater so it wasn't a reconciliation
14:28served as a conflict story again and it
14:30were main conflict after conflict after
14:32conflict the senate recess the tea party
14:35disrupted town hall meetings it was all
14:37come the president comes back in
14:39September who needs to get control of
14:41the news cycle holds a joint session of
14:43Congress and someone in the back of the
14:45room screams you lie and that becomes
14:48the story the president never happens
14:50the president never had public opinion
14:53his opponents ran circles around him and
14:56what ultimately passed is the Affordable
14:58Care Act the mark was such a watered
15:00down version with so many things taken
15:02out and so many delays in implementation
15:04day in July it would have been
15:06considered earlier but it's all I can
15:08get some in declared victory the
15:11president never has been recycled
15:14because he failed to respond the way the
15:16general rivers money could easily have
15:19done that it would be perfectly fine
15:20let's look at how conflict now works you
15:25guys are the subject of cultural stories
15:26all this week yes you are marine slams
15:31Eggman on facebook great story not
15:37particularly helpful general this goes
15:44in nature there let's take a look at how
15:48this works in your line of work who is
15:52an operation desert so ok keep me on
15:55occasion Iraq invaded Kuwait on the
15:58first of august of 1990 the US and its
16:01allies built a military presence of
16:04saudi arabia in the Gulf for the balance
16:06of the fall and early winter they got
16:08United Nations resolutions evaluation
16:11Senate resolutions in early January an
16:14air campaign began going on for about
16:16six weeks at the end of februari aground
16:18campaign began including a lot of
16:20Radiance after 100 hours of fighting the
16:24US declared that it did accomplish its
16:26mission and suspend an offensive
16:28operations that was all the point seven
16:30februari 2028 days later the CENTCOM
16:35commander who was in charge of that get
16:38a loan Schwarzkopf SAT for an interview
16:41with a British journalist David Frost
16:43later sir david frost on a program
16:46called conversations with David Frost
16:47was an hour-long conversation really
16:49concerned a half minutes I I'm going to
16:52ask you to predict the story have you
16:56consulted about the susan happy oh you
17:00know chillin power my talk to each other
17:02several times a day every day on and
17:04where i was keeping you very closely
17:06advised on what was going on here he was
17:09keeping me very closely advised as to
17:11what was going on in Washington and of
17:14course mom totally he was keeping the
17:16Secretary of Defense and the president
17:18very closely advised on daily basis and
17:21so months has after the third day as I
17:26say we knew we had to learn it was we
17:29had closed the back door the bridges
17:32across the tigris-euphrates were out we
17:35had cut highway 8 and ran up the
17:36tigris-euphrates rally on this side of
17:38the river there was no way out for I
17:40mean their words they were goes with
17:42baasma door a few bridges born
17:44father was but to the hilt all that
17:47there was nothing else and and and it
17:48was literally about to become a battle
17:51can I embattled annihilation so we were
17:55we were driving into their flank now
17:57with two cores completely intact and
17:59they were in complete route and I
18:01referred that situation to the power and
18:04and and he and I discussed how we
18:08accomplished our military objectives
18:10that campaign objectives and the answer
18:12was yes you know there was no question
18:14about the fact that the campaign
18:16objectives that we established ourselves
18:17were accomplished the enemy was being
18:20kicked out of Kuwait was going to be
18:22gone from Kuwait we have destroyed the
18:24Republican Guard as a militarily
18:26affections had him totally destroyed it
18:28i mean in the sense etude Masseria
18:30wanted to carry on and destroy it a bit
18:32more well yeah it having been surprised
18:34no more what are you defined the word
18:35destroyed the Republican Guard was a
18:37military and militarily in effective
18:39force and we have a great damage on them
18:42and they have been rounded now I
18:44obviously you know if you didn't destroy
18:46them to the very last tank and again
18:49this is this is a point that I think may
18:51be lost from a lot of people that was a
18:53very courageous decision on the part of
18:54the president also stopped the office no
18:58we didn't declare a ceasefire what we
18:59did is we suspended offensive operations
19:02frankly my recommendation had been you
19:05know continue the March I mean we had to
19:07monitor in a row and we could have
19:09continued to feel great destruction
19:12autumn because completely closed the
19:13door and make it in fact about all the
19:15nomination and the president you know
19:17made the decision that you know that we
19:20should stop at a given time at a given
19:21place that did leave some escape routes
19:24open for them to get back out and I
19:26think it was a very humane decision a
19:28very crazy
19:29also cuz it you know as well as ones
19:31that historians are going to second
19:33guess you know forever right you know
19:35why didn't we go for one more day versus
19:37why did we stop when we did when we have
19:38to believe route it we're already
19:40getting the question as well through it
19:42they would want their as much force that
19:43they said they were because you've only
19:45captured X number you've only got my
19:48number of estimated dead and there for
19:52you it doesn't compute well they were
19:53obviously a lot of people to escape who
19:55with them escaped with the decision had
19:57been made him to stop us regular that
19:59time but again I think that was a very
20:01courageous does there's not a hard
20:02question how did he do it keep on
20:08talking and I learned from a ring of the
20:10day never missed the opportunity of your
20:12mouth shut how was didn't you good bad
20:21these are the president for crazies
20:30continue our attorney we have a cloud
20:33God make the choices I just advise
20:36what's the story that's the equivalent
20:45of a missile what does the news we can
20:50you do in pursuit of that story what's
20:54the story the next day so you're the
20:59journalist kernels and your starting
21:02point is the president doesn't listen to
21:03generals how can you make the story or
21:05injures you can call the present or at
21:09least his bao and new you ask doesn't
21:12consider listen to James or why didn't
21:19the president listen to general
21:21Schwarzkopf see the difference that
21:23question gets the conflict response the
21:27piano ask the present president said
21:29this will you go out there you go out
21:33there and you tell him the same each
21:35other to suggest these words first of
21:36all he never told me that second of all
21:39you shouldn't
21:40David Frost bad third of all he's in big
21:43trouble for telling you across that you
21:45go down SPM polluting briskly is it yes
21:50sir but out and call back to the news
21:52media in the press room of the white
21:54house and that's why I'm sorry is mush
21:58and rebuke at schwarzkopf four truths
22:00remark move to silence officers
22:04officials robot commanders assertion
22:06that you wanted to continue the war
22:08great story career-defining and career
22:13limiting moment for general Schwarzkopf
22:16that split earlier times what about the
22:19other places Washington Post bush-cheney
22:21whose few general one and defining Los
22:25Angeles Times has two stories the first
22:27is Schwarzkopf says note for a router
22:29Meraki forces would wish chose to all
22:31for the second chaining bush the speech
22:33was golfing on anything or my favorite
22:37bush Norman didn't say we should keep
22:41store men
22:44at the time the story appeared congress
22:48was considering reviving the fence
22:50daughter for general Schwarzkopf they
22:53stopped considering that we're in
22:55astoria here this was a career-defining
22:59career limiting interview it is why
23:04honking never conducted one of those the
23:08first scene is uncut the reporters were
23:11conflict whatever they can the second
23:13scene is contradiction conflict is to
23:16parties and disputes and reporters would
23:18love to have that in every story again
23:20instead most stories are populated by
23:24contradiction that is the juxtaposition
23:26of things that most will go together or
23:29that are contrary to each other so for
23:32example my favorite headline in the New
23:35York Times was a miracle it was an
23:38entire across the front page headline
23:40kind of headlining the reserve to go to
23:42war it was over two stories that had
23:44nothing to do with each other but it was
23:47the juxtaposition of fortunes Brian
23:50Williams suspended at no point in his
23:52career Jon Stewart to retire at high
23:55point it was the juxtaposition of low
23:57point high points that made it
23:59irresistible to the newer times they put
24:02a headline across the entire front page
24:05there's a museum of news in Washington
24:08if you haven't visited you should I went
24:10for three hours I saved for three days
24:11it's reckless when you walk into the
24:14museum and bed it into the plaster in
24:18the wall is the explanation for the one
24:20famous headline an American Journal the
24:23most famous headline took place in 1890s
24:25in the newspaper called the New York
24:27world and the headline lavas man bites
24:30dog man bites dog is the most frequent
24:35headline American journalism you see all
24:37over the place in any newspaper Google
24:40man bites dog you'll find dozens of
24:41stories just from the last month when
24:44you walk into the museum they explain it
24:46in their walk my dog bites man has
24:48news if a man bites a dog that is news
24:51that is contradiction in the form of
24:54role reversal reporters a lot of
24:56reversal stories my favorite role
24:59reversal story involving the Marines
25:01took place after the Indonesian
25:03earthquake and tsunami in an environment
25:06where the world news media was writing
25:08that the United States is at war against
25:09Islam and then there were stories and
25:12photographs of Marines and Navy coming
25:15ashore in Malaysia which is a
25:18predominantly Muslim country and
25:19delivering relief food medicine water
25:23shattering and the global media would
25:26wrote the globe reversal story the
25:29Marines in you would expect to be
25:30someone to be afraid of are actually
25:33helping our people recover from this
25:35horrible thing that's a great story
25:39anything is contrary to the conventional
25:41wisdom has backlog anything they come
25:44found expectation any reversal of
25:46fortune or approach or strategy or path
25:49saying the opposite of looking said
25:51before doing the opposite when she said
25:53you do all of those are really
25:55interesting the contradictions President
25:57Obama I wasn't there and I don't have
25:59all the facts but maybe hate stupidly is
26:02contradiction here's one of my favorite
26:07too many responses about you guys in
26:092002 the US military with kicking doors
26:11and 2017 with military and Afghan police
26:14knock on doors and has to be invited in
26:17that's a reversal of approach we're out
26:21of the concentrate troops in large
26:22basins troops are now dispersed into the
26:24community that's a reversal of approach
26:26that by itself is intrusive in life
26:29sweets Washington Post as Marines take
26:31the heat the army states quiet that's
26:34two different paths by two different
26:36services that's contradiction my
26:40favorite conquer disorder in the new
26:42york times volume only use a journalist
26:44november 10 you know what day that is
26:47Captain James nigga's face another
26:49platoon of these ratings is stood in the
26:51fire which are beautiful
26:53we waited hungry weapons slung across
26:55their chest and bats so what comes next
26:58a birthday cake just how could you
27:02expect it at sea was on the table one
27:04piece had been cut out by a bayonet that
27:06is not typically the purpose of the
27:08bayonet the captain 37 and all the
27:11Saline right company he commands and
27:12just given a piece of the boot soon Jung
27:14is for being black purple he gave the
27:16gal who is 23 to the page 231 years that
27:21happens seven tradition it's what makes
27:24us different prediction we're not like
27:26other clothes it's what sets us apart
27:29and then final confirmation agree we're
27:32celebrating c-130 birthday on Friday an
27:34event passes with little notice outside
27:36it sincerely right so is an essential
27:38ritual in a contradiction straight story
27:42really good for the movies my favorite
27:46quote of the ring google it you always
27:48find it it's from First Lady Eleanor
27:51Roosevelt for men she would five and i
27:53want you to notice she speaks in
27:54absolutes the Marines have the clearest
27:58bodies and the silting spine the highest
28:04morale and the lowest morals of any
28:09group i ever known and she concludes
28:15with thank God for the United States a
28:18miracle Google Marine Corps cooks
28:22that'll be on the top of the list it
28:24continues to be slowed third C word is
28:28controversy anything that's already in
28:29the news professor eats as risk was
28:31already in the news you're going to talk
28:33about things that are already news
28:36before C word is colorful language
28:39colorful language is words that are
28:41sharp and if he acted vivid and
28:44memorable the Cambridge police acted
28:47stupidly it's a really big missile is
28:51really colorful and trick / sins
28:54you know we have them around we could
28:56inflict a great damage of all really
28:58colorful language what's the president
29:00made the decision to stop at a given
29:01time in getting these on the skate
29:03brunch so if you have something stories
29:04are going to sec to get all of that
29:06wildly colorful Roman stone profiled in
29:13general and the piece begins as the
29:17four-star general who now has to be not
29:20only a warrior but also a statement
29:21statesman he has to put on
29:24looking--we're to a black-tie diplomatic
29:27reception it's in Paris and the piece
29:30begins with colorful language spoken by
29:32the general speaking to his aid how'd I
29:36get screw them to go into this dinner
29:39first paragraph of the Rolling Stone
29:41these aids response dinner comes with a
29:46job sir the general then made sent
29:50obscene gesture that I will not make in
29:52front of you and says hey Charlie does
29:55this come with the position and this
30:00guru is everywhere and later in these
30:03there is conflict General Staff of the
30:05White House and vice president that
30:07ambassador at the supposed leadership
30:09and within 24 hours the general is
30:12something to the White House in the
30:13ability to distract another career
30:16defining career limiting moment
30:21somebody's at like 04 put in general in
30:24that position but also by the general
30:26for saying that and and that is another
30:31important consideration I will I will in
30:35fact concur back having said that it is
30:38my earnest hope that you never admit one
30:40of those so now the file c is a cast of
30:45characters runaway generally is a
30:48character that he had said other things
30:49he might not have gotten into the same
30:53I'm sorry every time they're getting
30:57pounded out there's a profound comedy
30:58he's a character in addition to being
31:00unique and he's portrayed as a character
31:04in this instance very very much in the
31:06instance of general McChrystal the
31:08character he played was the runaway gem
31:13let's look at our friend general
31:15shortcut again we're going to go back in
31:18time we're going to go back 20 in games
31:20we're going to go back to the last day
31:22of the fight it's very clear that the
31:24fighting it smells better than anyone
31:25expected it's very clear than a matter
31:27of hours we will over complished our
31:29objectives it's just before the general
31:32gets the call from chairman of Joint
31:34Chiefs calling out asking everyone yet
31:37it's clear we're going to win so the
31:40press are the general is preemptively
31:42briefing the press corps about the
31:44victory that is yet to happen it's an
31:46hour-long debriefing I'm gonna play only
31:47to Athens I'm gonna ask you to predict
31:50the sword all I'm back in about are you
31:55still a bombing and northern Iraq and if
31:57you are what's the purpose of them ah
32:00yes I'm sorry let's be achieved now no
32:07but Kelly prefers the weeks exactly the
32:09same thing we're trying to achieve
32:10before okay the war is not over your
32:13belly remember people are still dying
32:14out there okay and those people that are
32:17dying and my troops and I'm going to
32:19continue to protect those troops in
32:21every way I pop I can and tell us the
32:23war is over that's all right finally
32:27eating this up in God and eloquent
32:29instructed you blew your troops out of
32:31you brought hundreds Camino Mike and
32:33Sulley that's not my decision to make
32:35absolutely very quickly the Special
32:38Operations folks could you tell us what
32:40their role was we don't like to talk a
32:43lot about what the Special Operations
32:45though it is you're going you're well
32:46aware but in this case what
32:48may discover some of the things I did
32:49first of all with every single Arab unit
32:53has been in denial we had special forces
32:56cook food the job of the special forces
32:59with the travel and live right down to
33:00the tire level with all those people to
33:02make sure that they could act as
33:04communicators with friendlies
33:06english-speaking units upon their planks
33:08and they could also call in air strikes
33:10as necessary they could coordinate
33:12helicopter spraying to that's one thing
33:13that's why the principal role that they
33:16play with a very very portable secondly
33:18they did a great job in strategic
33:20reconnaissance for us thirdly the
33:22special forces were one hundred percent
33:24in charge of the combat search and
33:26rescue and that's a tough mission on a
33:28poly get shot down out there in the
33:30middle of nowhere surrounded by the
33:32enemy and your approach that are
33:33required to go in and go a firm that is
33:35a very tough mission and that was one of
33:36our mission and finally they also did
33:38some direct-action missions period I ask
33:41you two questions first did you think
33:43that this would turn out I realize a
33:46great deal of strategy and finding went
33:47into it but when it took place do you
33:49think this would turn out to be such an
33:51easy cakewalk as it seems and and
33:53secondly what are your impressions of
33:55Saddam Hussein as a military strategist
34:02first of all if we thought it would have
34:04been such an easy hazy bike we
34:07definitely would not have stocks 60 days
34:08with the surprise of these walkways so
34:10as I told electoral for very long time
34:13it is very very important for military
34:16commander II never know so where they
34:17capabilities of the timing and when
34:19you're facing an enemy that is over
34:20500,000 strong as a reputation they data
34:23fighting great years being common garden
34:25deference and the number of tanks and
34:27the type of equipment they you don't
34:29assume away anything so we certainly did
34:31not expect it to go this way as far as
34:33Saints being a great military strategist
34:36is neither a strategist nor indeed
34:41school to the operational arts nor India
34:44tactician nor is He of general nor
34:48disease assault other than that is a
34:50great military man what you know couple
34:56hours literally little war that's a good
34:59store there's a better story the one
35:03makes it on the evening news what gets
35:06people to read the newspaper the next
35:07day what's the story here's the
35:14Washington Post front page that story
35:17about strategy is a story about shorten
35:20it's a story about shorten it's a
35:23company by this photograph winning
35:26general notice the character of the
35:28leading general when in general takes on
35:30his armies ghosts who are the Army's
35:33ghosts Vietnam the guy learned in the
35:37mud of Vietnam how not to play war
35:39refuse to repeat the same space they
35:41make me enough it's actually a great
35:43story above before you're a hard reality
35:46sacred for you and said victory over
35:50Iraq was his hours not the president's
35:55not the nation's was his and he was here
35:59to clean it in characteristically
36:02forceful fashion Los Angeles I'm has its
36:08own strategy but labels it Schwartz
36:10coughs strategy the president strategy
36:13not the American strategy not the Allied
36:15strategy is personalized to schwartzel
36:19is always a even couldn't resist the
36:23temptation to show the telephone line
36:25would they put of Austin short hops
36:27folks and they even cleaned up a
36:29grammatical wonder than the general and
36:30he's neither a strategist nosy school to
36:33the operational arts nor is he a
36:34technician Lords in general and a modem
36:37saint nor is he a soldier as how the
36:39general said the general said known as
36:41he has in soldier they cleaned it up it
36:45isn't accurate but it's clear it's more
36:49interesting and then finally Newsday
36:53does said gives the president credit for
36:55meeting a rock but the headline over the
36:57story itself is taking off to school and
36:59as the scolding of Saddam Hussein with a
37:01picture of Jennifer and my favorite
37:05headline of the war is not a story about
37:09the norman conquest of 1066 for that of
37:13hastings but rather stormin norman my
37:16conquering hero can you see why a month
37:19later the White House's will ticked off
37:21that the general was saying not mine not
37:24mine reporters behave predictably that
37:31is they use these five techniques
37:33consulate contradiction controversy
37:35colorful language and it has the
37:37characters to create stories that are
37:39really interesting they don't
37:42necessarily have to be accurate or
37:44important if we know that we can plan
37:49differently we can prepare differently
37:54we can engage differently in ways that
37:59allow us to advance the story using the
38:02five scenes to our advantage the pianos
38:04know how to do that but they can't be
38:07like Jon Stewart Billy ah when the boss
38:11is about to say something over living so
38:15the discipline for the leaders is to
38:19keep in mind only to the interview for a
38:21purpose and however personally
38:25impulsively you might want to say
38:28something more interesting we then
38:31defeat the purpose I close with an
38:34observation by a journalist from homes
38:36under museum Republic intellectual and
38:39journalist walter Lippmann wrote a book
38:42election
38:43to in which he described what
38:45journalists are all about well he said
38:48in 1922 is as true in 2016 he said for
38:53the most part we journalists do not
38:54foresee in the divan we define first and
38:58then we see a missile whose missile is
39:02it the present insulting police general
39:09Schwarzkopf disagree who the president
39:13why the president not taste is advised
39:16they define first and then this evening
39:19we know that we can take that into
39:23account and we can engage warfare
39:27reporters are storytellers first me now
39:32know how to gain storytellers in ways
39:35that protect us and enhance our position
39:38it is my earnest hope that you hold
39:41inhibit news on purpose for that i'm
39:46done i'll be happy to take some
39:49questions but first i'd like to ask you
39:51a question as you reflect on everything
39:55we've covered over the last hour and 15
39:57minutes what's the single thing is
39:59supplies and the single biggest takeaway
40:03that you can begin you apply in the work
40:06that you do well that's the Hoover line
40:10I have a miss an opportunity to keep
40:11your mouth shut other surprise for
40:17tables being intentional which by the
40:23way I DMC PP 1 you're supposed to be
40:26what
40:33goodie box have a good relationship with
40:35your PA 08 there a box that's right make
40:43sure you in alignment with who your
40:44shipments are here Henry Kissinger we're
40:48walking to the briefing room and they
40:50got a piece of paper and say good
40:51morning ladies you have any questions or
40:53answers I don't suggest you Tonkin that
40:56way I think we have fun for me too well
41:11the first decide if I meet with the
41:12filter I read to me news on various
41:18topics from the New York Times The Wall
41:20Street Journal washer post Huffington
41:22Post CNN CBS FOX etc it's like a lot of
41:25stuff in my inbox which means i don't
41:27actually go to the places to look at it
41:30what i have tied them up on an airplane
41:32ride an airport i'll read The Wall
41:33Street Journal an angel from the air
41:34cons because are typically available in
41:36airports I'll read the local paper just
41:38to get some flavor I travel around the
41:40world a lot so I read the papers in the
41:43countries i've added what it means i
41:44find that I've done kind of workshop in
41:4642 mountains these principles don't
41:50change there's some retailers everywhere
41:52even need is control how they choose to
41:57use conflict or contradiction pumpers in
41:59California and has the characters may be
42:01culturally defined but that they do that
42:04is not totally fine it is a common
42:07denominator of journalism that that's
42:09how they work so i'm in jordan talking
42:12to Al Jazeera it looks and feels and
42:15have the same effect as what I'm in New
42:16York obviously end or a lot of us easy
42:19so regardless of where you are the
42:22journalism is the way they implemented
42:28all the questions that i did i did this
42:44workshop in the usually linear times for
42:46voting for the Maritimes gave the
42:48newsroom to the rates for East Coast
42:50public repair suppose here I said
42:52exactly they're gone said here while I
42:54started the journalists in the lead
42:56including foreign editor and foreign
42:57correspondents but you're wrong and
42:59every one of these I can put of your
43:01time story up and say what about that
43:02what about that okay yeah okay with
43:08respect to the interesting versus
43:09important verses accurate barn area near
43:12type of really smart actually we worked
43:16really hard to not Gator Bowl I ask is
43:19that the same as working really hard to
43:20get it right she's really smart she's a
43:23real anything about that you know what
43:25if I've got a reporter at a refugee camp
43:28in the South Sudan and once people come
43:30into their hijiki and exert their allure
43:33village in Ghana and the Lord's
43:35Resistance Army committed village and
43:36burnet village it is implemented women
43:39children who look at men and we just
43:40bury my my reporter is no way of knowing
43:43you there from that note if the village
43:46was burned down it was burned down by
43:48the oranges is concerning if people were
43:50guilty kidnapped no I you know so I
43:53trust the judgment of my recorder and
43:56then we protect ourselves by putting in
43:59the newspaper according to eyewitness
44:01accounts so they don't have the ability
44:04or even the new key to verify the
44:06underlying huh it is actually enough
44:09here for our disciplines that's not the
44:12same as a given to accuracy you can
44:16enjoy that what they do the same issues
44:20with confidence is they only got in
44:22other words it could impossible so by
44:25the end of the hour and a half for the
44:28midterm down yeah that's on you we don't
44:30use the same way
44:31as that thank you for your attention
44:35thank you for the invitation sober up
44:51all right then you must repair ski it
44:53for the fall folks everybody in the room
44:55let's go ahead and break til 1145 be
44:57back in your seats

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