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돈 되는 제휴마케팅 블로그는 글쓰는 순서부터 다릅니다 (쇼핑커넥트, 세시간전에 적용하기) — Transcript

by 유정씨의 라이프로그 · 2,852 words · 442 segments · language en · Watch on YouTube

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  1. 0:00After Shopping Connect launched last
  2. 0:02year, I thought every blogger was doing
  3. 0:04affiliate marketing. But I was wrong.
  4. 0:07Many are still scared to start
  5. 0:08affiliate posting and are being
  6. 0:10cautious. There are still many who
  7. 0:12hesitate, thinking, "I don't have
  8. 0:14enough daily visitors, so nothing will
  9. 0:16sell even if I post." So today, I’m
  10. 0:18going to teach you the standard way to
  11. 0:21write affiliate marketing posts. Of
  12. 0:23course, it’s fine to write
  13. 0:24comfortably as you like. You can just
  14. 0:26write a review and add the link at the
  15. 0:28end. But since affiliate posting can
  16. 0:30feel difficult and cautious, if you're
  17. 0:32going to put in the effort, you want it
  18. 0:34to sell well, right? To help you get
  19. 0:37started, I’ll share a 6-step guide to
  20. 0:39writing posts that sell, complete with
  21. 0:41easy-to-understand examples for each
  22. 0:43stage. You really need to try following
  23. 0:46this. Do you know the biggest trait of
  24. 0:49those who don't earn small profits
  25. 0:50through affiliate marketing? It's that
  26. 0:52they find the link after finishing the
  27. 0:54post. That’s why people often ask me.
  28. 0:56"Do you have a link that fits a
  29. 0:57restaurant review?""I've finished the
  30. 0:59post; what link should I put here?" But
  31. 1:01that’s not how it works. You must
  32. 1:03select the product first. So, step one
  33. 1:07of writing an affiliate marketing post
  34. 1:08is choosing the product. Once the
  35. 1:11product is set, you can determine what
  36. 1:13keywords potential buyers would search
  37. 1:15for, allowing you to move to the next
  38. 1:17stage. It also helps you write the
  39. 1:20content centered around that product.
  40. 1:23If you find a link after writing the
  41. 1:25post, the link often doesn't match the
  42. 1:27overall context of your writing. So, if
  43. 1:31you plan to write an affiliate
  44. 1:32marketing post, you must always choose
  45. 1:35the product or service first. And
  46. 1:37naturally, people look for high-priced
  47. 1:40items or products with high commission
  48. 1:44rates, thinking that even a small share
  49. 1:47will be substantial. However, if you're
  50. 1:50new to affiliate marketing, I recommend
  51. 1:53starting with products you've used or
  52. 1:55services you've tried, even if they're
  53. 1:58cheap. It's hard enough writing a
  54. 2:00recommendation for something you've
  55. 2:02used, so it’s nearly impossible to
  56. 2:04start by writing about things you
  57. 2:06haven't. Also, expensive products
  58. 2:10generally take more time to sell. Think
  59. 2:14about buying a $ 30 item online versus
  60. 2:17a $ 3,000 one; people compare much more
  61. 2:20for the $ 3,000 item, don't decide
  62. 2:22based on one post, and browse
  63. 2:24everywhere, making it harder for them
  64. 2:27to buy through your link. Of course, if
  65. 2:30there’s a promotion like the Samsung
  66. 2:32Onnuri gift certificate refund event,
  67. 2:33they do sell quickly. Unless that’s
  68. 2:36the case, it’s much better to start
  69. 2:38affiliate marketing by writing about
  70. 2:40products or services you’ve tried
  71. 2:41yourself and would actually recommend
  72. 2:43to others, even if they’re
  73. 2:45inexpensive. With affiliate marketing,
  74. 2:47you get a real thrill when you finally
  75. 2:49make that first sale you were aiming
  76. 2:50for. Once you get the hang of it,
  77. 2:52you’ll be able to write about more
  78. 2:53expensive items or products you
  79. 2:55haven’t used before, all while
  80. 2:56maintaining that initial intuition. So,
  81. 2:58when you first start affiliate
  82. 2:59marketing, focus on getting a feel for
  83. 3:01the process. Once you’ve decided
  84. 3:05which product or service to write about
  85. 3:07, the second step is to identify your
  86. 3:09target audience and selling points.
  87. 3:11Terms like "target audience" or "
  88. 3:13selling point" might sound a bit
  89. 3:14intimidating at first. Simply put, it
  90. 3:16just means deciding who you’re
  91. 3:18selling to and finding the most
  92. 3:20compelling reason why people should buy
  93. 3:22this specific product. I recommend
  94. 3:24starting your affiliate marketing post
  95. 3:26by narrowing down your target audience
  96. 3:29and focusing on one or two strong
  97. 3:31selling points. Let me give you an
  98. 3:33example. I gave birth around Christmas,
  99. 3:35which means I was heavily pregnant
  100. 3:37during late autumn and early winter. I
  101. 3:39was so cold that I bought some
  102. 3:41maternity long johns. It turned out
  103. 3:42this product was available through
  104. 3:43Coupang Partners. It just happened to
  105. 3:45be something I really liked. So, I
  106. 3:46wondered who I should try to sell this
  107. 3:47to. Obviously, you’d think of
  108. 3:50pregnant women, but I thought about who
  109. 3:52else could be a more specific target. I
  110. 3:55decided to target tall pregnant women.
  111. 3:57I’m 170cm tall. Most pants are just
  112. 4:01too short for me. My ankles are always
  113. 4:03exposed and freezing. But the maternity
  114. 4:06long johns I wore when I was heavily
  115. 4:08pregnant covered my belly perfectly.
  116. 4:10Even with my belly fully covered, the
  117. 4:12pants were long enough to cover my
  118. 4:15ankles. And that made such a difference
  119. 4:16in staying warm. Covering your ankles
  120. 4:18is crucial, and honestly, it’s rare
  121. 4:20to find innerwear pants with this kind
  122. 4:22of length. So, I focused my post on
  123. 4:25that specific detail. That post has
  124. 4:27reached a total of 634 views so far. I
  125. 4:31sold exactly 15 pairs of these pants,
  126. 4:33and the brand saw a total of 26 sales
  127. 4:35attributed to my content. Most people
  128. 4:39think they need to sell to as many
  129. 4:41people as possible when they start. But
  130. 4:44narrowing your target and finding that
  131. 4:46one point that persuades them is a much
  132. 4:48better strategy. Everyone has different
  133. 4:50reasons for making a purchase. For
  134. 4:52example, for the same long johns, you
  135. 4:54could focus on a selling point like, "
  136. 4:56This material is so soft that it didn't
  137. 4:58irritate the skin of a pregnant woman
  138. 5:00suffering from pregnancy-induced
  139. 5:02pruritus." Or you could highlight that
  140. 5:05they are cheaper than other brands,
  141. 5:06making it really convenient to buy
  142. 5:08several pairs and rotate them easily.
  143. 5:10Of course, you could include all of
  144. 5:12this in a single post. But if you think
  145. 5:14about it, even when we scroll through a
  146. 5:16product page, we rarely read it
  147. 5:18thoroughly from start to finish; we
  148. 5:20often buy it because we get hooked on
  149. 5:22just one specific point. That’s why
  150. 5:25when I do affiliate marketing, I prefer
  151. 5:27to pick a target and write content
  152. 5:29focused on persuading that specific
  153. 5:30audience. It makes writing much easier,
  154. 5:33and you’ll find your conversion rates
  155. 5:35improve significantly. And for your
  156. 5:37target and selling points, it’s best
  157. 5:38to choose someone like yourself. It’s
  158. 5:40easier to write when you focus on the
  159. 5:41aspects that you personally find
  160. 5:43appealing. For the record, if I don't
  161. 5:45have a clear target and selling point,
  162. 5:48I focus on writing posts that do, and I
  163. 5:50save the rest for later. Honestly, I
  164. 5:53felt it was a waste of time to write
  165. 5:55scattered content when there’s so
  166. 5:57much to cover in affiliate marketing
  167. 5:59and I wasn't even sure what to write
  168. 6:01about. And step three is crafting the
  169. 6:04title. In affiliate marketing, traffic
  170. 6:06from search exposure definitely leads
  171. 6:07to higher conversion rates. If browsing
  172. 6:09is like saying "Oh, this exists,"
  173. 6:11searching is like saying "I need this,"
  174. 6:13and because they are actively looking
  175. 6:15for it, the conversion rate is much
  176. 6:17higher. I also recommend
  177. 6:19search-oriented titles to those who
  178. 6:21haven't written many affiliate
  179. 6:22marketing posts yet because it allows
  180. 6:24you to see your traffic keywords. If
  181. 6:27you click the stats button at the top
  182. 6:28right of your post and check the
  183. 6:30traffic sources, you can see detailed
  184. 6:32pathways and keywords from blog
  185. 6:33searches and integrated searches.
  186. 6:36Checking these keywords is crucial
  187. 6:38because you can catch what people are
  188. 6:40curious about and how they search,
  189. 6:42which helps you reference those
  190. 6:44keywords for future posts about similar
  191. 6:46or different affiliate products. These
  192. 6:50days, Naver doesn't just show results
  193. 6:52based on your title keywords but also
  194. 6:54displays results based on context, so
  195. 6:55sometimes you get traffic from keywords
  196. 6:57you never expected. Seeing and getting
  197. 7:00familiar with these keywords is also
  198. 7:02vital when building your affiliate
  199. 7:03marketing strategy. I’ve already
  200. 7:05explained how to write search-oriented
  201. 7:07titles in my other videos. Although "
  202. 7:09Smart Blocks" are gone, you can still
  203. 7:12utilize features like autocomplete,
  204. 7:14related searches, and questions found
  205. 7:17in AI briefings. Also, one thing I
  206. 7:18always suggest including in your title
  207. 7:20is your own personal experience.
  208. 7:21We’ve all complained a lot about how
  209. 7:23Naver changed its search exposure
  210. 7:24method, right? We said, "My blog views
  211. 7:27are dropping so much," but if you think
  212. 7:29from the searcher's perspective,
  213. 7:31they’re searching and not seeing any
  214. 7:33blog results. They think, "I'm not
  215. 7:35getting the results I want with this
  216. 7:36search." So, they start searching with
  217. 7:38more detailed keywords that fit their
  218. 7:40specific situation. We are targeting
  219. 7:41this specific point. In fact, traffic
  220. 7:43for keywords like "maternity long johns
  221. 7:45,""pants for tall pregnant women," and
  222. 7:47"winter pants for tall pregnant women"
  223. 7:49actually came in. If people like that
  224. 7:51see my blog post, they won’t hesitate
  225. 7:53for long, right? The probability of
  226. 7:55them purchasing would be much higher.
  227. 7:56These days, even if keywords aren't in
  228. 7:58the title—or even if they aren't in
  229. 8:00the main body—content can still rank
  230. 8:02if the context is relevant. However, it
  231. 8:04definitely stands out more if it’s in
  232. 8:06the title. I’d like to try creating
  233. 8:08another title here. Since August and
  234. 8:10September are approaching, it’s about
  235. 8:12time I write a post about my Grand
  236. 8:13Canyon tour. My target audience is
  237. 8:15people considering a Grand Canyon tour
  238. 8:17in August or September. Various
  239. 8:19autocomplete suggestions popped up, but
  240. 8:21since I've covered title-making in
  241. 8:23other videos, I’ll skip that and
  242. 8:25write the title like this. "Las Vegas
  243. 8:28Departure Grand Canyon 2-Day Tour:
  244. 8:30August-September Honest Review." Here,
  245. 8:34my experience is that I took a tour
  246. 8:36starting from Vegas, and since I went
  247. 8:39in early September, the weather is
  248. 8:41pretty similar to August. So, August
  249. 8:45and September become part of my
  250. 8:46experience, and I've also integrated my
  251. 8:48target audience into the title. Once
  252. 8:50you’ve crafted a title like this, you
  253. 8:52move on to step 4: writing subheadings.
  254. 8:54We’re not writing the post yet. You
  255. 8:56have to create the subheadings first.
  256. 8:57Why do I tell you to write subheadings
  257. 8:59first? If you write the content
  258. 9:01immediately after the title, you end up
  259. 9:03forgetting who your target was and what
  260. 9:04your selling points were. So, the
  261. 9:06subheadings serve to help you keep
  262. 9:09those points in mind from start to
  263. 9:11finish. For your reference, 95%of my
  264. 9:14posts have exactly three subheadings.
  265. 9:16That’s because having too many
  266. 9:18subheadings makes it harder to
  267. 9:19concentrate than having a long block of
  268. 9:21text. Usually, when there are too many
  269. 9:24subheadings, you write one, add two or
  270. 9:26three lines of text, then move to the
  271. 9:28next. This makes the writing feel
  272. 9:30disjointed, and you're more likely to
  273. 9:32end up just listing information.
  274. 9:34Affiliate marketing posts aren't just
  275. 9:35for listing info; they’re meant to
  276. 9:37help the reader make a decision. If you
  277. 9:39turn every little detail into a
  278. 9:41subheading, everything looks equally
  279. 9:43important, which can actually hinder
  280. 9:45focus. So, stick to three subheadings
  281. 9:47—or at most four. Then, what should
  282. 9:50you include in the subheadings? Just
  283. 9:51write the essential content that aligns
  284. 9:54with the selling points your target
  285. 9:56audience is curious about. So, let’s
  286. 9:58try setting the subheadings for the "
  287. 10:00Las Vegas Departure Grand Canyon 2-Day
  288. 10:02Tour: August-September Honest Review"
  289. 10:03title I just wrote. What people expect
  290. 10:06from a post when they see this title.
  291. 10:08What are people wondering about if they
  292. 10:09plan to tour the Grand Canyon in August
  293. 10:11or September? And what kind of
  294. 10:13information do they expect to find here
  295. 10:14after reading this title? Leaving from
  296. 10:16Las Vegas, what time should I depart?
  297. 10:18Do they provide hotel pickup? Which day
  298. 10:20of the week is best to go? Isn't it hot
  299. 10:22in August? It's a desert, will I be
  300. 10:23okay? What should I bring? They'll
  301. 10:26wonder about things like this, and
  302. 10:28whether the tour you took was any good,
  303. 10:30right? So, I'm going to write the
  304. 10:32subheadings like this. Grand Canyon
  305. 10:33tour departing from Las Vegas. Grand
  306. 10:35Canyon weather in August and September.
  307. 10:39And once the subheadings are set, I jot
  308. 10:42down what I intend to include in the
  309. 10:44post. I’m raising a baby right now,
  310. 10:47so I sometimes get called away while
  311. 10:49writing. Then my train of thought gets
  312. 10:51cut off, and I can't remember what I
  313. 10:53was going to write. I recommend leaving
  314. 10:55a few notes just in case that happens.
  315. 11:13Those who have watched up to this point
  316. 11:15might think: Oh, obviously you'd write
  317. 11:16it like that. Of course, you'd write
  318. 11:18the title and subheadings like that.
  319. 11:20But the target audience changes,
  320. 11:21doesn't it? Then it becomes a
  321. 11:22completely different post. For instance
  322. 11:24, some people might be worried about
  323. 11:26taking a Grand Canyon tour with their
  324. 11:27parents. Others might wonder if it's
  325. 11:29okay to go with elementary school kids.
  326. 11:31Some might be debating whether to rent
  327. 11:33a car or take a tour to the Grand
  328. 11:35Canyon. From people deciding between a
  329. 11:37day trip, a 2-day/1-night trip, or a 3-
  330. 11:39day/2-night trip, the variety of
  331. 11:41concerns is endless. If you think about
  332. 11:44how the target changes, you can write
  333. 11:46multiple posts from a single experience
  334. 11:48. Since the questions and selling
  335. 11:51points for each target are different,
  336. 11:53the subheadings will change too. Once
  337. 11:55everything is set up like this, move on
  338. 11:57to the fifth step: writing. It's a long
  339. 11:59way off, right? But when you write
  340. 12:01after thinking through all this
  341. 12:03beforehand, Your writing time
  342. 12:04definitely decreases. And you'll be
  343. 12:06much more satisfied with the finished
  344. 12:08piece. There will definitely be people
  345. 12:09who feel this way. I've finished
  346. 12:10writing, but it feels so strange. I
  347. 12:12don't even know what my own post is
  348. 12:13trying to say. It's way too long. Or
  349. 12:15it's too short. There are definitely
  350. 12:17people who decide not to publish
  351. 12:18because they think, "I can't post this.
  352. 12:19" But there's no need for that. Once
  353. 12:22you pick a product, identify a target,
  354. 12:24find the selling point, and write the
  355. 12:25title and subheadings accordingly, You
  356. 12:27won't have time for other thoughts.
  357. 12:29You'll be too busy filling in the
  358. 12:31content. And while writing, you just
  359. 12:32insert your affiliate links to match
  360. 12:34the flow. My posts, for some reason,
  361. 12:36don't get read. I wrote a post and
  362. 12:38included links, but nothing is selling.
  363. 12:40If you look at posts from people who do
  364. 12:42this, they often jump from one topic to
  365. 12:44another and back again. Since it
  366. 12:46doesn't flow as a single story, the
  367. 12:48placement of affiliate links often
  368. 12:50feels awkward. Honestly, watching this
  369. 12:52video of mine today is a win-win
  370. 12:53situation for you. Just follow this
  371. 12:55order and try writing it this way
  372. 12:57exactly once. Once you read what you've
  373. 12:59written, even you will feel like buying
  374. 13:01the product. If you look up quotes from
  375. 13:03famous authors, there are so many
  376. 13:05stories about how they revised their
  377. 13:07work repeatedly. But realistically, we
  378. 13:08struggle to write just one blog post a
  379. 13:10day, so who has time for revisions? We
  380. 13:12just write it and hit publish. But this
  381. 13:14is where you should use AI. Everyone,
  382. 13:16after I finish writing, I export it to
  383. 13:19Word, convert it to PDF, and toss it
  384. 13:21straight into my custom marketing post
  385. 13:24diagnostic GPT. Then it tells me what I
  386. 13:26did well, what I didn't, and what I
  387. 13:27should fix. It provides feedback in
  388. 13:29that way. That’s how I’ve set it up
  389. 13:30. Sometimes its feedback doesn't align
  390. 13:34with my intended direction, but if
  391. 13:35there's a point I missed, it reminds me
  392. 13:37, "Right, I forgot about that," and I
  393. 13:39incorporate it. There are so many
  394. 13:42psychological factors to consider in
  395. 13:44affiliate marketing; how could I
  396. 13:46possibly keep them all in my head every
  397. 13:48time? But since AI reviews it for us,
  398. 13:50it makes things much easier. And even
  399. 13:52if you don't have a specific prompt
  400. 13:54created. Even if you haven't built your
  401. 13:56own GPTs, the AI already understands
  402. 13:58what affiliate marketing is. So, if you
  403. 14:00put in your text and ask it to review
  404. 14:02it from an affiliate marketing
  405. 14:04perspective, you'll be able to get
  406. 14:05feedback. Affiliate posts that only
  407. 14:07focus on discount links or codes might
  408. 14:09sell well even if written by AI. That's
  409. 14:11because for those, high search ranking
  410. 14:12is what matters. However, for affiliate
  411. 14:13posts where you talk about how you
  412. 14:14tried the product and it was good. Or
  413. 14:16that a service was good, people are
  414. 14:18ultimately the ones reading and
  415. 14:19deciding to make a purchase. So, even
  416. 14:22if you use AI for feedback or to draft
  417. 14:24the text, I really want you to read
  418. 14:26through it one last time yourself.
  419. 14:29Honestly, we also want to click away
  420. 14:30when a post clearly looks like it was
  421. 14:32written by AI. In fact, there are
  422. 14:34dozens, no, hundreds of skills and
  423. 14:36techniques in affiliate marketing. I
  424. 14:39believe there are still many parts out
  425. 14:41there that even I don't know yet. But
  426. 14:44rather than focusing on specific skills
  427. 14:46from the start, it's better to build a
  428. 14:48solid writing foundation first, so that
  429. 14:51when you do apply those skills, they
  430. 14:53create much stronger synergy. You might
  431. 14:56think the method I shared today is too
  432. 14:58difficult or involves too much work,
  433. 15:00but once you get used to it, you'll be
  434. 15:03doing it in no time. You'll find the
  435. 15:05process of building this foundation to
  436. 15:06be truly enjoyable. I hope you try
  437. 15:08writing your posts this way and boast
  438. 15:10to me once you make your first sale. I
  439. 15:12hope today’s video helps you take the
  440. 15:14first step in your affiliate marketing
  441. 15:16journey. Thank you for watching today's
  442. 15:17video until the end.

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This page contains the full transcript of 돈 되는 제휴마케팅 블로그는 글쓰는 순서부터 다릅니다 (쇼핑커넥트, 세시간전에 적용하기) by 유정씨의 라이프로그, generated from the public captions YouTube serves with the video. The transcript has 2,852 words across 442 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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