Fundamentals of Qualitative Research Methods: What is Qualitative Research (Module 1) — Transcript
Full transcript
- 0:12Welcome to Fundamentals of Qualitative
- 0:14Research Methods. My name is Leslie
- 0:16Curry. I'm a senior research scientist
- 0:18at the Yale School of Public Health, a
- 0:20co-director at the Robert Wood Johnson
- 0:22Clinical Scholars Program at the Yale
- 0:23School of Medicine, and a lecturer at
- 0:25Yale College. And in all these various
- 0:28roles, I have the opportunity to teach
- 0:30and mentor students in using qualitative
- 0:33research methods as well as collaborate
- 0:35across uh a number of multiddisciplinary
- 0:37teams across the university.
- 0:40I'd like to give you an overview of the
- 0:42modules in this series. And to start
- 0:45with, the goal of the series is to
- 0:47enhance our capacity to conceptualize,
- 0:50design, and conduct qualitative research
- 0:52in the health sciences. And by health
- 0:54sciences I mean clinical and health
- 0:56services research implementation science
- 0:59across a host uh of disciplines and
- 1:01specialties.
- 1:03There's six modules in this series. The
- 1:05first is what is qualitative research.
- 1:08The second moves us to developing a
- 1:10qualitative research question which is
- 1:12actually not as easy uh as it might
- 1:15sound.
- 1:16The third module addresses one of the
- 1:18major qualitative study designs the use
- 1:20of in-depth interviews.
- 1:23The fourth module uh uh reviews a second
- 1:26major qualitative study design, the use
- 1:28of focus groups.
- 1:31The fifth module provides an overview of
- 1:33qualitative data analysis, the
- 1:35principles and practices of analyzing
- 1:38qualitative data.
- 1:40And the last module reviews the
- 1:42principles of scientific rigor in
- 1:44qualitative research.
- 1:46And so to begin with the first module,
- 1:49what is qualitative research?
- 1:52I want to invite you to take a moment to
- 1:55reflect on this fundamental premise.
- 1:58Really appreciating uh this assumption
- 2:01is necessary in order to uh maximize the
- 2:05use of qualitative methods in the health
- 2:07sciences. And so this is a quote
- 2:09attributed to Albert Einstein who
- 2:11reflected that not everything that can
- 2:13be counted counts and not everything
- 2:16that counts can be counted.
- 2:19So if you pause and you think uh of a
- 2:21circumstance or an issue or a phenomenon
- 2:23in your own uh clinical practice or area
- 2:26of research, uh I invite you to
- 2:29contemplate um uh a phenomenon that
- 2:33perhaps can't have a number assigned to
- 2:35it. If we're interested, for instance,
- 2:37in uh end of life care for terminally
- 2:40ill patients, you might think um uh
- 2:44about preferences for um services at the
- 2:47end of life. This may be something that
- 2:49was very difficult to put a number on.
- 2:52And so this assumption helps us
- 2:54appreciate the potential power of
- 2:56qualitative methods.
- 2:58So here's an example. We might be
- 3:00interested in the care of patients with
- 3:02epilepsy. This first question is a
- 3:05quantitative question. What proportion
- 3:07of people with epilepsy stop taking
- 3:09their medications for three consecutive
- 3:11days in a six-month period. This is
- 3:13something that we can uh quantify, put a
- 3:16number on and can be very important um
- 3:18in an overall question in looking at
- 3:20adherence for med to medication regimes
- 3:22in this patient group.
- 3:25A different question related to the same
- 3:28uh phenomenon might be how does
- 3:31medication shape the lives of people
- 3:33with epilepsy. And so looking in a very
- 3:35uh different perspective for the patient
- 3:38experience uh whether or not they feel
- 3:40mastery or self-efficacy in trying to
- 3:43adhere to complex medication regimes.
- 3:48So let's move to a definition. Uh what
- 3:51is qualitative research? There are many
- 3:53definitions. This is one uh that we feel
- 3:56uh represents the critical elements of a
- 3:59qualitative research approach. And so
- 4:01we'll work through this um through this
- 4:03definition together for a minute. Uh uh
- 4:06qualitative research is a strategy for
- 4:08the systematic collection, organization,
- 4:11and interpretation of textual
- 4:13information. So let's break this down
- 4:15into parts. We use the word strategy uh
- 4:18to connote the fact that a qualitative
- 4:21research question is thoughtful,
- 4:24deliberate, um conceived of with a
- 4:28broader attention to context and to the
- 4:30relative strengths and limitations of a
- 4:32qualitative method. So it's strategic in
- 4:34its nature.
- 4:36It's systematic. It's not something
- 4:38that's loose, loosely formed, ad hoc. um
- 4:41it rather relies on a set of established
- 4:45well-defined articulated uh
- 4:47methodologies for the collecting,
- 4:49organizing uh and analyzing of of
- 4:52qualitative data.
- 4:54Qualitative research broadly uses
- 4:57inductive approaches. So working from
- 5:00the ground up to generate novel insights
- 5:03into phenomena that are difficult to
- 5:05measure quantitatively such as
- 5:07preferences for end of life care or uh
- 5:10issues of self uh efficacy and mastery
- 5:13uh in self-care management.
- 5:17So qualitative methods can do a couple
- 5:19of things two broad buckets. The first
- 5:22being uh uh generating a comprehensive
- 5:24description of processes, mechanisms or
- 5:28settings.
- 5:29So thinking about processes of
- 5:31implementing clinical care, mechanisms,
- 5:35how one intervention may achieve a
- 5:38particular outcome or settings. What is
- 5:41it like to care for patients and their
- 5:42families uh in a particular environment?
- 5:47These methods can also characterize
- 5:49participant perspectives and their
- 5:51experiences in great depth. Uh here we
- 5:54might think about individual health
- 5:56behaviors, individual experiences of
- 5:59care uh in a particular clinic setting.
- 6:04So I want to spend a few minutes on this
- 6:06figure. Uh here in this ven diagram we
- 6:09see on one uh in one circle qualitative
- 6:12uh in the other circle quantitative. we
- 6:15have arrows pointing to the center uh of
- 6:18the intersection of these circles uh in
- 6:21order to convey the really I think very
- 6:23critical uh notion that quantitative and
- 6:26qualitative methods really exist along a
- 6:29continuum of measurement that each has
- 6:31its respective strengths and limitations
- 6:34uh and that when we uh draw upon those
- 6:36to in order to minimize uh the the
- 6:39limitations in a particular method and
- 6:41maximize its assets we use mix we can
- 6:44use mixed methods which is the combining
- 6:46of qualitative and quantitative methods.
- 6:49So let's just populate one of these
- 6:51circles um the qualitative methods
- 6:53circle. So I mentioned qualitative
- 6:55methods in terms of approach is
- 6:57inductive in nature. So we're not coming
- 6:59to uh a research question with any a
- 7:02priority hypothesis that we're testing.
- 7:04We're rather working from the ground up.
- 7:08Qualitative research in terms of its
- 7:09goal is to achieve depth of
- 7:11understanding. So we're looking in a
- 7:14very deep way to unpack uh critical
- 7:17facets of a given phenomenon. We may be
- 7:19interested in generating a hypothesis
- 7:21that can then go on and be tested in a
- 7:23quantitative study.
- 7:25Qualitative work occurs in a natural
- 7:27setting. It's not experimental. It's not
- 7:29controlled. It doesn't happen in a lab.
- 7:31Rather, we're often interested in
- 7:33features of the natural environment that
- 7:35may help us understand um uh the
- 7:38question of interest.
- 7:40sampling approaches in qualitative
- 7:42methods are purposeful in nature. We'll
- 7:44just take a moment here um uh to think
- 7:47together about what purposeful means.
- 7:49This is in contrast to random sampling.
- 7:52So rather than for instance uh we're in
- 7:55an emergency department setting and we
- 7:58are uh rather than um recruit every
- 8:01fifth uh patient who comes through the
- 8:03doors of the emergency department, a
- 8:05purposeful sampling design would choose
- 8:08individual um patients who come through
- 8:11the door that share a given
- 8:13characteristic. So for instance, if
- 8:15we're interested in uh the care of uh
- 8:18patients who are homeless in the
- 8:20emergency department setting, we'd want
- 8:21to be very purposeful in that design and
- 8:24choosing only those who have the
- 8:26experience that we're interested in
- 8:27studying.
- 8:28Data collection in qualitative methods
- 8:31is done through interview guides uh and
- 8:33various kinds of observation tools.
- 8:35These are much more uh open-ended than
- 8:38structured surveys or instrumentation we
- 8:40use in our quantitative studies. And
- 8:43lastly, data analysis is iterative. It's
- 8:45a a process of interpreting data uh
- 8:48going out to the field, collecting data,
- 8:50interpreting that, going back out to the
- 8:52field, collecting data, and interpreting
- 8:53that. This is in contrast uh to our
- 8:56approaches in for instance a structured
- 8:58survey on quantitative methods where we
- 9:01collect all of the data and then um
- 9:03begin our analysis only at that point.
- 9:06And so uh you can see uh how the qual
- 9:09principles of qualitative methods uh
- 9:11line up with the quantitative methods.
- 9:13And I think very important to consider
- 9:14that these are simply a range of tools
- 9:17uh all designed uh uh to measure
- 9:20different aspects of uh phenomena of
- 9:23interest.
- 9:25So what are the products of qualitative
- 9:27research? What can we make of of this?
- 9:29Well, there are four at least four ways
- 9:31to think about what we generate through
- 9:32qualitative methods. The first product
- 9:34is recurrent themes or hypotheses. We're
- 9:37going to look at an example of that in a
- 9:38moment.
- 9:40The second kind of product might be a
- 9:42survey instrument measure. So using a
- 9:44qualitative exploratory uh phase in
- 9:47order to design a survey to measure
- 9:49something um uh that hasn't uh been
- 9:52measured previously.
- 9:55Taxonomies. These are classification
- 9:57systems uh in order to identify
- 9:59essential properties of a particular
- 10:01construct
- 10:03and conceptual models or theories. These
- 10:05are frameworks for helping us understand
- 10:08um uh a particular phenomenon. Um these
- 10:12are four major products of qualitative
- 10:14research. The most common we see in the
- 10:15health sciences are recurrent themes or
- 10:18hypotheses.
- 10:19So themes are unifying concepts or
- 10:22statements and they can do a couple of
- 10:23things. Um the first is to help us
- 10:26identify and characterize
- 10:28a number of uh of aspects of uh
- 10:31healthcare and health. The first can be
- 10:33patterns of behaviors. We might look at
- 10:36uh how patterns recur in a certain uh
- 10:39patient population or in a certain
- 10:40environment. They can help us understand
- 10:43group interactions and individual
- 10:45perceptions.
- 10:48Themes also can help us develop testable
- 10:51hypotheses. They can do this by helping
- 10:53identify the salient factors what
- 10:55matters uh in a given um to a given
- 10:58question. What matters say from a
- 11:00patient's perspective and they can help
- 11:02inform predictions about relationships
- 11:04how two uh aspects or dimensions of a of
- 11:07a given question might relate to one
- 11:09another.
- 11:11So let's get let's look at an example.
- 11:14Uh this is a a paper um uh written by a
- 11:18former clinical scholar at the
- 11:20Robertwood Johnson uh program, Lisa
- 11:21Diamond. And Lisa was very interested in
- 11:25uh the use of interpreters by resident
- 11:27physic physicians um in caring for
- 11:30patients who have limited English
- 11:32proficiency. And so Lisa conducted a
- 11:35qualitative study. She interviewed
- 11:37residents at two uh academic medical
- 11:39centers with excellent uh interpreter
- 11:41services on site. and she talked with
- 11:43the residents to understand their
- 11:46experience in using interpreters in
- 11:48these environments in order to care uh
- 11:50for these for these patients. This uh is
- 11:53an excerpt from the published paper
- 11:55which is in the journal of general
- 11:56internal medicine and this is to give
- 11:58you an example of what a thematic output
- 12:00looks like. This theme uh is in the is
- 12:03in bold. This is one of the five
- 12:06recurrent themes in the paper and the
- 12:08primary uh theme here. The emphasis is
- 12:11to indicate that residents physicians
- 12:14recognize that they underuse
- 12:16professional interpreters and described
- 12:19this uh phenomenon as quote getting by.
- 12:22Sometimes we use the language of
- 12:24participants in order to represent the
- 12:26key element, the most um uh pertinent uh
- 12:29essence of a given theme. And then what
- 12:32follows is several sentences that
- 12:34describe that theme in greater depth and
- 12:37then uh followed by an illustrative
- 12:39quote. So using the words of
- 12:41participants in order to um support and
- 12:44and illustrate the higher level theme.
- 12:47Uh and just to read this together uh
- 12:50this theme uh this quote uh from a
- 12:52resident said that I know that when
- 12:54people are very pushed for time they may
- 12:56or may not call an interpreter. They may
- 12:58just get by on the few words they know
- 13:00in different languages for like pain and
- 13:02take a deep breath and just fumble
- 13:04through. You probably get a pretty bad
- 13:07history and not maybe a great uh and
- 13:09maybe not a great physical exam either.
- 13:12It's an example of thematic output. So
- 13:15let's conclude with a few thoughts.
- 13:18First, qualitative methods can provide
- 13:20unique contributions to health services
- 13:22and clinical research. We've talked
- 13:24through briefly some examples in this
- 13:26introductory segment.
- 13:29Second, there are rigorous and widely
- 13:31accepted procedures for study design,
- 13:34sampling, data collection, and data
- 13:37analysis in qualitative research. And in
- 13:39the remaining uh five modules in this
- 13:41series, we'll talk more about um primary
- 13:44methodologies, interviews, and focus
- 13:46groups and data analysis in that
- 13:49context.
- 13:50Thank you.
About this transcript
This page contains the full transcript of Fundamentals of Qualitative Research Methods: What is Qualitative Research (Module 1) by Yale University, generated from the public captions YouTube serves with the video. The transcript has 2,064 words across 339 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.