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Full Tour Of My 9x12 Method Setup (Every Tool, Explained) — Transcript

by The 9x12 Method · 3,248 words · 459 segments · language en · Watch on YouTube

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0:00People ask me all the time, Mitch, is
0:02there one place that I can go to see
0:03everything that you offer to 9 by 12ers?
0:06And honestly, the answer to that has
0:07been no. Although most things can be
0:09found in the classroom in our community,
0:11but realistically, that's a lot for you
0:13to read and consume all at once. My
0:15services are scattered across multiple
0:16different sites, different links, and
0:18different corners of the community. So
0:20it makes sense why so many of you had
0:22this exact question. And now to be
0:23clear, that is by design. I only want
0:25you to have to pay for what you actually
0:27need. I don't want to force you into
0:28this large mega tool all combined that
0:31you would only use 25% of and also would
0:34cost you a fortune. So it's
0:35intentionally split up into different
0:37tools. But this video is going to be
0:38that one place that I'm going to lay out
0:40every single service that I offer to
0:42help you in your 9 by 12 business all in
0:44one spot. So now you don't have to read
0:45a bunch of landing pages or search every
0:47corner of the earth for this
0:49information. And here's the honest
0:50reason why all of these services even
0:52exist. They didn't come all at once.
0:54I've watched thousands of people start
0:55this business and I've noticed the same
0:57pattern over and over. It's usually not
0:59the selling that stops people. It's the
1:00stuff around the selling. Someone spends
1:03three weeks building a website instead
1:05of making calls and that's a waste of
1:06precious time. Someone won't walk into a
1:08business because they don't have a
1:09sample card to hand over. Somebody loses
1:12a sale because their leads are scattered
1:13across sticky notes and they forgot to
1:15follow up with warm leads. Every service
1:17I'm about to show you exist because I
1:19watched a sticking point hold people
1:21back and I built something to remove
1:22that sticking point every single time.
1:24So my goal here is simple. If there's
1:26any part of the 9 by 12 method business
1:28model that you are nervous about, any
1:30part of it, I can cover it for you. And
1:32it's just a business expense that comes
1:34out of your profit your card is going to
1:35pay you anyway. One more thing before we
1:37start, stick around to the end because
1:38I'm also going to show you a couple of
1:40free tools you already have access to as
1:42a member of our community and I'm sure
1:43even some of you veterans out there
1:45might not be aware of it. You might be
1:47surprised by at least one of them. And
1:48just for your reference, if any of these
1:50services spark your intrigue throughout
1:51the video, the links for each of these
1:53services will be in the description of
1:55this video in the exact order that I
1:56present them in this video. So, let's
1:58get into it. Okay, so first, let's start
1:59with the foundation of everything that
2:01many of you already know about, it's the
2:039 by 12 method community itself. And
2:04this is where the method is actually
2:06taught step-by-step all in one
2:08structured place. Inside the classroom,
2:10you get the full training on how to run
2:11this business, like how to find
2:12businesses, what to say to them, how to
2:14price it, and how to get it fulfilled.
2:16It has every script I use, every
2:18template, every follow-up sequence, it's
2:20all in there laid out in order, so
2:22you're never sitting there wondering
2:23what to do next. But honestly, the
2:24training is only half of the community.
2:26The other half you get as a member is
2:28the community itself. There's thousands
2:29of operators all around the country
2:31doing this, posting their wins, sharing
2:33what's working in their town, and
2:34answering each other's questions daily.
2:36Everybody's just helping each other out.
2:37When you post that you just landed your
2:39first yes, there's a whole room of
2:40people cheering you on. And when you hit
2:42a wall, someone in there is probably
2:44already hit that same exact wall and can
2:45tell you exactly how they got past it.
2:47We also run live group calls in there
2:50where you can get your questions
2:50answered directly. And your membership
2:52also includes several tools and software
2:55at no extra cost, and I'm going to cover
2:57those at the end. But some of you will
2:58be surprised that they're included for
3:00free because honestly, most people would
3:01charge a good penny for some of these
3:02tools. And at $44 a month for the
3:04community, one single $500 ad slot pays
3:08for almost a full year of membership in
3:09there. So, if you're brand new and
3:10you're wondering where to start, the
3:12community is the place to start.
3:13Everything else I'm about to show you is
3:14purely optional, but the community is
3:16the foundation. Now, the first actual
3:18tool that I offer is called the 9 by 12
3:20method CRM. And here's the deal, the
3:22money in this business is in the
3:23follow-up, the second, the third, the
3:25fourth touch. That's where these cards
3:27actually get filled. And I've watched so
3:29many people lose sales not because the
3:30business just said no immediately, but
3:32because they simply forgot to follow up.
3:34Their leads were in a notebook
3:35somewhere, in their head, on a sticky
3:37note, or in some random spreadsheet. So,
3:39the 9 by 12 method CRM was built
3:41specifically for this business. Every
3:43lead, every stage, every follow-up date,
3:46it's all in one place. So, when somebody
3:47says, "Call me next month," you can log
3:50it, and next month is right there
3:51waiting for you, It's going to remind
3:52you. You also have a card management
3:54feature, which allows you to track which
3:56slots you've already sold and who you've
3:57sold them to. And here's the part a lot
3:59of people miss. Your CRM subscription
4:01also includes 9 by 12 Megamind, which is
4:03my AI assistant trained on the entire 9
4:05by 12 method. It was literally trained
4:07on over 200,000 words of my own YouTube
4:09videos, our live group calls, and the
4:12most productive posts in our school
4:13community. So, it's literally the
4:15smartest 9 by 12er on the planet. So, if
4:17you are stuck on anything, you can just
4:18ask Megamind. Now, the next tool, and
4:20one of my favorites, is called Lead
4:22Scout. To fill a card, you typically
4:24need to reach somewhere in the range of
4:25100 to 200 businesses. And the old way
4:28of building that list was brutal. You
4:30spent hours hunched over Google Maps,
4:32clicking into every website, hunting for
4:34their email address and their phone
4:35number, trying to find their Facebook
4:36link, etc. But, Lead Scout does that for
4:38you in minutes automatically. You just
4:40punch in the industry and the location,
4:42and it scrapes every single Google Maps
4:44listing. It scrapes for their email
4:45address, phone number, the owner's name,
4:48all the social links, star ratings,
4:50review counts. It literally grabs you
4:52hundreds of leads while you're out doing
4:54the money-making activities like
4:55selling. But, here is my favorite part
4:57of this tool. It also writes a custom
4:59email intro for every single business.
5:01Here's how it works. It reads their
5:02website and the reviews, and it writes a
5:05personalized opener. So, your email
5:07doesn't look like a mass email blast
5:08now. It looks like you actually did your
5:10homework on them. So, your response rate
5:12goes up and you stay out of the spam
5:14folder because no two emails are
5:15identical, which is important. And for
5:17my door-to-door people out there, there
5:19is a route planner where you can just
5:20pick your target businesses on the map,
5:22enter your starting address, and it maps
5:24the fastest possible route for you
5:26straight into Google Maps, because time
5:28is money, baby. The next tool is called
5:309 by 12 Sites. This might be the number
5:32one sticking point that I've seen from 9
5:33by 12ers. People would tell me, "I'm
5:35launching as soon as my website's done."
5:37And then 3 weeks later, they're still
5:38fiddling with the fonts and haven't even
5:40talked to a single business. So, that's
5:42weeks of momentum, potentially thousands
5:43of dollars in revenue, gone, wasted. So,
5:46I built 9 by 12 Sites, where you can
5:48have a professional website live in
5:50about 2 minutes just by filling out a
5:52simple setup wizard. It's not just a
5:54template you have to wrestle with, but
5:55it's a purpose-built site specifically
5:57for this business, and your subscription
5:59includes a custom domain like the
6:01www.yourdomain.com.
6:03That comes with it for free. These
6:04custom websites feature a interactive
6:06card preview so that your advertisers
6:08can click on the slot they want and
6:09purchase straight from your site. It
6:11also has an interactive coverage map
6:12showing exactly where you're mailing the
6:14cards. And you have the ability to run
6:16as many campaigns as you want, each with
6:18their own separate, individually
6:19customizable page. So, with this, you'll
6:22look legit from day one, and now you can
6:24spend your time selling instead of
6:25building a website over the next few
6:27weeks. The next service, or I should
6:28call it a platform, is called Our Local
6:30Spotlight. In essence, Our Local
6:32Spotlight is our branded partner
6:34directory. It's a map where local
6:36businesses can find the operator serving
6:38their town. You get an exclusive pin for
6:40your location, plus your own hosted
6:42landing page. And this means that nobody
6:43else can claim your location once you've
6:45claimed it for as long as you're a
6:46member. Think about what that means.
6:48Instead of you just being a solo
6:49operator and reaching out to businesses
6:52and they're having trouble trusting you
6:53with their money, now you come across as
6:55being part of this massive group doing
6:57this all around the country. This social
6:59proof is massive for generating trust
7:01and closing sales. And here's where Our
7:02Local Spotlight gets really exciting.
7:04You also get access to a feature called
7:05virtual postcards, and here's how it
7:07works. You can showcase every completed
7:09postcard digitally now on your Local
7:12Spotlight listing. Local residents can
7:13browse those offers, they can click on
7:15the slots that they want to redeem, and
7:17they can redeem those offers just by
7:19dropping their name and email. And
7:20here's the key. That email list now
7:22belongs to you. So, think about what
7:23that does for your business over time.
7:25Every single card you put out, every
7:27card you run, every offer you post, your
7:29list of local residents grows. So, now
7:32when you're pitching a business, you're
7:33not just saying I'll put you in 5,000
7:35mailboxes, you're actually now saying
7:37I'll put you in 5,000 mailboxes, plus
7:39I'll blast your offer to my email list
7:41of local residents who have already
7:43shown that they redeem local deals. So,
7:45your list becomes an asset that makes
7:46every future card even easier to sell.
7:48And it's something you own and build
7:50just by being on the platform at Our
7:51Local Spotlight. Now, this next service
7:53is one that people hesitate on a lot.
7:55Some of you watching this might think
7:56you have to be a professional graphic
7:58designer in order to run this business,
8:00but that is so far from the truth. In
8:01fact, I suck at design. So, if you are
8:04as bad at design as I am, you will be
8:06happy to hear that we also offer ad
8:07design. And don't worry, I'm not doing
8:09the design lines for you because, like I
8:10said, I suck. But we have a professional
8:12designer who offers unlimited revisions
8:14until you are happy with the work. It's
8:16just $25 per ad, and remember, you're
8:18investing $25, but you would have spent
8:21an hour doing the design yourself. Now,
8:23you can spend that hour going out there
8:24and making a $500 sale. $25 for $500 is
8:28a good trade. And the process is very
8:30simple. You collect some basic
8:31information from your advertiser, and
8:33then you send it over to our designer,
8:34and he takes care of the rest. Now, next
8:36on the list, and trust me, this closes
8:38sales for you if you're going to
8:39businesses in person, I offer 9 by 12
8:41postcard and 6 by 11 community card
8:44sample packs, or you can get a mix of
8:45both. So, nothing, I mean, literally
8:47nothing closes like putting a real
8:49thick, glossy 9 by 12-in postcard in a
8:51business owner's hands. You can describe
8:53it all day out loud, but the moment that
8:55they actually hold it and feel how much
8:57it dwarfs regular mail, the pitch
8:58basically makes itself. And our members
9:00say it constantly. Bringing a sample is
9:02the most successful way to get a yes in
9:04person. So, I offer sample packs, like I
9:05said, you can get 9 by 12 samples, 6 by
9:0711 community card samples, or a mix of
9:09each. That way you can keep them in your
9:11car and never walk into a business
9:13empty-handed ever again. Next, some of
9:15you might be surprised to hear that we
9:16actually offer printing and fulfillment
9:17services once you complete the postcard.
9:19And for 9 by 12-in postcards and 6 by
9:2111-in community cards, we are able to
9:23offer it pretty damn cheap, simply
9:25because we handle so much volume. So,
9:26once you sell out your card, you have
9:27two options with us. Option number one
9:29is print only. This means we handle the
9:31printing of your cards, and we ship them
9:33directly to you. And then you handle the
9:35EDDM order and the mailing side of
9:37things. It's not that bad, but it's a
9:38little more hands-on. So, option two,
9:40and this is the one that most people go
9:41with because it just makes sense, is
9:43called all-inclusive fulfillment. This
9:45means that we handle the printing,
9:47packing, postage, shipping, and the US
9:50Postal Service distribution all for you.
9:52So, with this option, you never have to
9:54touch a stack of cards. You just sell
9:56the slots, send us the file, and tell us
9:58the EDDM routes that you want the cards
10:00to go to, and the thousands of postcards
10:02will just magically land in the
10:03mailboxes when you start on your next
10:05card. And when I say magically land, I
10:06just mean we will take care of it.
10:08Again, this just allows you to focus on
10:09the money-making activities like making
10:11sales, and it'll keep you from breaking
10:13your back from lugging around hundreds
10:14of pounds of postcards. But, if you're
10:16trying to get fit, just go with the
10:17print-only option, it's fine. Now, this
10:19is by far the most expensive service
10:21that I offer, but that's because it
10:23comes with the guarantee that we will
10:24work together until you sell out your
10:26full first postcard, no catch. And for
10:28reference, selling out a postcard
10:30usually earns you around $5,000 in
10:31profit. So, this is a valuable program.
10:33It's called the 9 by 12 accelerator
10:35program. This is my premium program
10:37where I work with you directly,
10:38one-on-one. We have coaching calls, and
10:40you have unlimited text access to me at
10:42my personal phone number. And on top of
10:44that, all of that coaching is supported
10:46by just about every other service that I
10:47offer, some that I've already mentioned.
10:49And it's all included in that one
10:50package. I actually build you a custom
10:52action plan fit for your schedule that
10:54you can just follow on a day-to-day
10:55basis. It basically tells you what to
10:57do. And then you get access to Lead
10:58Scout, the scraper that I talked about
11:00before. You get an hour Local Spotlight
11:02landing page. You get sample pack and a
11:04bunch more all in this one package. So,
11:07it's the full business in a box coupled
11:08with one-on-one support from me until
11:10you successfully sell out your first
11:12full card. And the accelerator program
11:14is application only, so if that sounds
11:15like something you're potentially a fit
11:17for, go to accelerator.9by12method.com.
11:20Link is in the description. Just read
11:21through the details and complete the
11:23short application form, and I'll get
11:24back to you. All right, now for the part
11:26that I promised, if you're a member of
11:27our school community, these next three
11:29tools are already included in your
11:31subscription at no extra cost. And some
11:33of you may not have realized that you
11:34actually have access to these. The first
11:36one is called Scan Lab, and this is
11:37typically something you would have to
11:39pay extra for, but in the community,
11:40it's free. Scan Lab generates dynamic QR
11:42codes for you. That way, you can track
11:44every single scan that your advertisers
11:46get. You can also use it to produce a
11:48clean PDF report that you can hand to
11:50your advertiser to show the results of
11:52their ad. And when you can show a
11:53business owner real scan data from their
11:56ad, re-signing them for the next card
11:57gets a whole lot easier. Now, the second
11:59tool is called the Design Wizard, and
12:01again, this is free as a member of our
12:02community. This is our AI ad design
12:04generator for building your ads yourself
12:06if you don't want to go with a designer
12:08and you don't have any Canva skills. So,
12:10if you're not ready to pay for the
12:11design work that we can do for you, this
12:13gets the job done because it'll design
12:15incredible ads just from you feeding it
12:17simple information about the business.
12:19So, the third free tool for members of
12:20our community is a free pin on our Local
12:23Spotlight. Our Local Spotlight is the
12:24platform that I mentioned before with
12:25the big national map. Now, this is not
12:27an exclusive listing like the paid
12:29listing, and it also doesn't come with
12:31the landing page, but it gets you on the
12:33map, so businesses in your area can find
12:35you, and you can still say you're part
12:37of this big group of people doing this
12:38all around the country, so you still get
12:40that social proof aspect. It costs you
12:42nothing if you're a member, so go grab
12:43your free pin today. Now, look, let me
12:45shoot you straight. None of these are
12:46required to be successful in the 9 by 12
12:48method business, truthfully. This method
12:50works with just hustle and a phone. But
12:52if there is one part of the business
12:53that's been holding you back, one thing
12:55that you've been nervous about, now
12:57there are zero excuses. My mission with
12:59the 9 by 12 method has always been to
13:01help as many people as possible escape
13:03the career that they hate. And these
13:05services exist so that nobody has a
13:06reason not to start, regardless of how
13:08busy you are. Again, the links for each
13:10of these services are in the description
13:12of this video in the exact same order
13:14that I presented them in this video. And
13:16if you're not in the school community
13:17yet, that is definitely the place to
13:18start, and I hope to see you in there.
13:20But next, you should probably watch this
13:21video here where I interview one of our
13:23members who sold out his first card in
13:25under 3 weeks with absolutely zero cold
13:27calls. He talks all about how he did it
13:29and how you can do the same. So, click
13:31here and check it out and as always,
13:33love you. Peace.

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