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Full Branded Dropshipping Course (100% FREE) — Transcript

by Saamir Mithwani · 27,687 words · 3,906 segments · language en · Watch on YouTube

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0:00Let me guess, you've tried drop shipping
0:01before. Maybe you've bought a course
0:03from some sort of guru, watched hundreds
0:05of how I made X amount with drop
0:06shipping videos, and you're still here.
0:09Still searching for that one video that
0:11is finally going to make you rich. It's
0:13finally going to make everything click.
0:15But, I need you guys to understand
0:17something very important right now. This
0:20is not going to be like any other video.
0:23In fact, if you're looking for just
0:24another viral product hack or Facebook
0:27CBO strategy, this is not one of those
0:29videos and I urge you guys to click off.
0:31I'm serious, this video is not going to
0:33be for you. What I'm about to share in
0:34this video has taken me over 5 years and
0:36over 30 million dollars in revenue to
0:39find out. And yes, you heard that right,
0:4030 million. I've used this exact
0:43strategy to not only start, scale, but
0:45even exit multiple seven-figure drop
0:47shipping stores. And these are actual
0:49brands that have been stemmed from drop
0:51shipping that you guys can start from
0:52the comfort of your own home. In the
0:54next 2 hours, I'm going to share with
0:55you guys everything that I wish I knew
0:57when I started my drop shipping journey.
0:59And you're going to learn why drop
1:00shipping maybe hasn't even worked for
1:02you up until this point. Most
1:04importantly, I'm going to give you the
1:05exact framework you need to build a
1:07sellable drop shipping store in 2025.
1:09Why 99% of drop shippers focus on the
1:11wrong things and the wrong metrics that
1:13hurt their scale. The exact process we
1:15use to find winning products that scale
1:17upwards of $30,000 a day in sales. How
1:19to build a store that can actually be
1:21sold for real money. Because guys,
1:22what's the point of doing this whole
1:23business model if you're not building a
1:25sellable asset. The truth behind profit
1:27margins and why most drop shippers are
1:29lying to themselves. A step-by-step
1:31system teaching you guys how to scale
1:33when everything is falling apart. Plus,
1:35a bonus 90-day roadmap to help you to
1:37get to your first 10K a month with
1:39branded drop shipping. Before we
1:41continue and you learn all of this great
1:43stuff, I need to be really clear about
1:45something. If you're not willing to put
1:46in real work, if you're looking for
1:48overnight success, and you're not ready
1:49to build something legitimate, this is
1:52not for you. I'm not going to sugarcoat
1:54anything and I'll be honest with you
1:55guys, it is not an easy road to walk
1:57down. What I'm going to do is I'm going
1:59to show you how to build something that
2:00actually works. Something that can
2:02generate real wealth. Something that
2:04isn't just going to fall apart in just a
2:05couple months like all these other
2:06business models out there. In fact,
2:08before we even get into it guys, let me
2:10show you something. So guys, look at
2:11this store right here. This is one of
2:12the stores that I run myself. Just
2:15yesterday, we did close to $60,000 in
2:17sales. And no, this isn't some
2:18cherry-picked Black Friday day. This is
2:21just a normal day for us, right? As you
2:23can see, yesterday we did almost $60,000
2:26in sales and it was down almost 99%.
2:29Meaning that this was a bad day for us.
2:31As you can see, we had around a 5%
2:34conversion rate. And guys, these are
2:36real metrics. I'm not here to sugarcoat
2:37anything. I'm showing you guys exactly
2:39what it looks like when you run an
2:40actual real drop shipping brand. Almost
2:43$60,000 a day in daily sales. And mind
2:45you guys, I have multiple stores that
2:46are doing way better than this. And to
2:48show you some cool stuff as well guys,
2:49look, the last 7 days, we did around
2:51$380,000
2:53in sales. And the coolest part about
2:55this whole thing is we had close to a
2:5610% returning customer rate. That means
2:59people are actually coming back and
3:00buying our products. One of the biggest
3:02misconceptions in drop shipping is you
3:03can't sell a product that people want to
3:05come back and buy. Whereas I'm showing
3:06you guys right now, this is real data.
3:08I'll refresh my screen right now so you
3:10know it's legit. People actually come
3:11back and buy from this store. And you
3:14guys can build the same thing on your
3:15own that can generate even more money
3:17than this. You know why most drop
3:19shipping stores fail? It's because
3:20they're built backwards. They just start
3:23with some winning product they found on
3:24TikTok, throw up a crappy store, and
3:26hope to God it makes money. They wonder
3:28why their customers never come back. Why
3:30their ad costs keep rising. And most
3:32importantly, why their supplier just
3:33randomly increases their cost of goods.
3:35And guys, I know this because this is
3:37the exact same things I went through
3:39when I started my drop shipping journey.
3:41I spent thousands on courses that taught
3:42me the same recycled [ __ ] from 2020.
3:45I built stores that would work for like
3:461 week and then completely shut off
3:48after that. It wasn't until I started to
3:50work directly with eight-figure brands
3:51that I realized what I was missing the
3:53whole time. Here's the reality of drop
3:55shipping in 2025. Ad costs have almost
3:58doubled in the last 18 months. Customer
4:00acquisition has never been harder. And
4:02this is coming from someone who's been
4:03doing this for years. Platforms like
4:05Facebook and TikTok are shutting down ad
4:07accounts faster than ever. And worst of
4:09all, competition is 10x of what it used
4:11to be. But here's what nobody's talking
4:13about. While most drop shippers are
4:15struggling to break even, there's a
4:16small group of operators who are making
4:18millions just like myself. And the
4:20difference? They're not building just
4:22basic normal drop shipping stores.
4:24They're building real brands and they
4:26just happening to use drop shipping as a
4:28fulfillment method. And over the next 2
4:30hours in this 100% free course, I'm
4:32going to explain how you guys can do the
4:34exact same thing. Most drop shippers
4:36fall under this winning product facade
4:38that they think that they could have an
4:39amazing product that's just going to
4:41lead them to millions in sales. And
4:42while there's some truth to this because
4:44having a good product really does help
4:46finding success with drop shipping, it
4:48is just a small piece of the overall
4:49puzzle. Obviously, knowing what type of
4:51products are good and what type of
4:52products are bad will really help you
4:53find the right success with drop
4:56shipping, but it's not going to depict
4:57whatever you're going to win or lose.
4:58The average drop shipper is going to go
5:00up on TikTok, go up on Facebook, and try
5:02and find a product that they think other
5:03people are making money with. They're
5:04going to launch this product to their
5:06own Shopify store and run the same ads
5:08and miraculously they're going to make
5:09some money. And trust me guys, this
5:11might work for some people. You might
5:13see some instant success and you might
5:14get lucky. But if I've learned anything
5:16in the e-commerce game guys, it's that
5:18optimizing for getting lucky is just a
5:20downward spiral. It's not the right way
5:22to run the business model and you will
5:24get lapped by guys that are doing it
5:25properly. Having a good product just
5:27isn't enough anymore. With ad costs
5:29rising, copycats coming in, and just
5:31like everyone and their mom doing the
5:33business model, you're competing against
5:34so many people. So if you play the same
5:36game that has been taught since 2020,
5:38you will not make money. Lucky for you
5:40guys, this has arisen a new form of drop
5:43shipping, a new way of going about
5:44things that are way more innovative and
5:46way better than any other way of doing
5:48the business model. And there's so many
5:49hidden costs in running drop shipping
5:51how people used to run it that people
5:53don't even associate and think about.
5:55Right? Because if you're running a
5:56product that everyone else is running,
5:57using the same creatives, and doing the
5:59same strategy that everyone else has
6:01been doing up until this point, not only
6:03are you going to have to deal with the
6:05same ad fatigue as everyone else, people
6:07are just going to keep reducing their
6:09prices and lowering it down until the
6:11point where no one is profitable. I've
6:13seen this happen so many times guys
6:15where like maybe one product might be
6:16hot and maybe pop off and everyone and
6:18their mom tries to sell it with the same
6:20exact creatives. And the only people
6:21that work are the people who keep
6:23reducing their prices and eventually you
6:24have no margin. On top of that as well
6:27guys, when you're running products that
6:28a lot of other people are running and
6:30you're not innovating on your own thing,
6:32what happens is your ad costs will rise
6:34aggressively. You don't realize, but
6:36it's a really competitive game. And if
6:37you're not playing it like how the top
6:39guys are playing it, you're just eating
6:41scraps basically. To get a 30% margin on
6:44a drop shipping store that is the same
6:46as everyone else is delusional and it's
6:48really hard. And don't get me wrong,
6:49again, you might get lucky. You might
6:52find a product that other people are
6:53scaling, launch it just at the right
6:54time, and make some money. And you might
6:56be at a 30% margin for the first week or
6:582 weeks, but trust me guys, it will not
7:00stay consistent. lot of you guys might
7:02be wondering, why has this happened? Why
7:05has it been harder than ever to see
7:07success with just normal drop shipping
7:08and doing the business model the way
7:09that we've been taught. A big reason is
7:12because of the death of impulse buys.
7:14What do I mean by that? Well, over the
7:15last 2 years, the rate of people
7:17impulsively buying on the internet has
7:19significantly dropped. And a big reason
7:21for this is customers are getting
7:22smarter. People know that a lot of these
7:24products are from China and people know
7:26that they could just buy it cheaper
7:27elsewhere. For example, Amazon, which
7:29we'll get into in a second here. People
7:31understand that they don't want to
7:32impulsively buy random stuff online and
7:34you really have to spark some sort of
7:36trigger and some sort of emotion in them
7:37for them to actually buy the product.
7:39Impulse buys have never been lower. Back
7:41in the day when I was running drop
7:42shipping stores in 2020, it was so easy
7:45to influence a customer to buy on the
7:46spot. Whereas now, you have to do so
7:48much more legwork in order to get the
7:50person to buy. Another huge factor to
7:52why the business model has become so
7:53hard and so different in 2025 is ad
7:56costs have nearly doubled. CPMs, meaning
7:58cost per thousand impressions, have
8:00never been higher. For my beginners out
8:02there, what is a CPM? A CPM kind of
8:03indicates what the market and ad costs
8:06are at the moment. So for example, in
8:08CPMs used to be around $4 to $5, meaning
8:11for a thousand people that saw your ad,
8:13you would have to spend $4 to $5.
8:15Nowadays, when people are testing
8:16products, their CPMs are upwards of $40
8:18to $50, meaning they have almost 10x.
8:21Now obviously guys, the reason why this
8:22is important is because the more people
8:24you can reach with your ads and the
8:25cheaper you can do it, the more money
8:26you'll make. But if you're spending so
8:28much to reach the same amount of people
8:29with your ads, your cost per acquisition
8:31will be high and it's going to be a lot
8:32harder to make money profitably. Now
8:34without getting too technical, it is a
8:36huge part of the business model. When ad
8:38costs rise, it just makes everything 10
8:40times harder. Nevertheless, there's a
8:42huge supplier squeeze that is happening
8:44right now. With all the things that are
8:45happening with China, it's a lot harder
8:46to get products as cheap as they were
8:48before. And nevertheless, customer
8:50behavior has shifted so much since 2020.
8:52Like I said earlier guys, impulse
8:54purchases have not been as high. And
8:55there's been one huge thing that has
8:57come to market that has almost
8:59completely killed all normal drop
9:01shippers. And the name of that one thing
9:03is Amazon. Amazon has been on the rise
9:06and it has been taking customers left
9:08and right for the last 4 to 5 years.
9:10It's never been harder to see success
9:12with a general traditional drop shipping
9:14store because most of the time, when
9:15someone sees your ad for your normal
9:17store, what do they do? They just go
9:19straight to Amazon. And this is such a
9:20common issue that so many drop shippers
9:23face that they don't realize so why
9:24people are seeing their ad but not
9:25buying their product is because, bro,
9:27that product is way cheaper on Amazon.
9:29So when you sell something so generic
9:30that isn't branded, you're competing
9:32with Amazon and the Amazon price points
9:34will always be lower than the drop
9:35shipping price points. And the reason
9:37for that is Amazon is a completely
9:38different business model that allows
9:40people to sell via Amazon warehouses,
9:42which is a whole game of its own. Now,
9:43the whole point of me saying all this is
9:45because guys, traditional drop shipping
9:47has never been harder and it just
9:48doesn't work in 2025. Most people are
9:50ignoring the facts. The fact that
9:52customer acquisition has been increasing
9:54over a year on year and it's never been
9:56harder to acquire customers profitably
9:58in 2025. This goes hand in hand with the
10:00CPM increase meaning that if it costs
10:02more to get your ad in front of people,
10:03it will naturally cost more for people
10:05to buy. Both things have increased
10:07simultaneously and it has never been
10:09harder to see success. Your margin is
10:11way worse than you think. Most people
10:12think that in drop shipping you're going
10:13to have a 30% margin, but if you're not
10:15branded and you don't do the business
10:16model properly, it is not going to
10:18happen especially if you're using the
10:20same ads and creatives as everyone else.
10:22You're just on a race to the bottom. A
10:24lot of people don't realize the true
10:25costs that go into supply chain. Like
10:26yes, your supplier is going to raise
10:28costs over time and it happens a lot
10:30where my supplier might tell me or just
10:31anyone's supplier in general like, "Hey,
10:33you're you're going to we're going to
10:34have to increase your cogs by a dollar
10:35to two dollars." And the thing is if
10:36you're running on a slim margin, guys,
10:38this can kill your business. On top of
10:40that as well, a lot of people don't
10:41realize but there was a lot of refunds
10:42and chargebacks that are associated with
10:44the business model that gurus don't get
10:46in front of the camera and talk about.
10:47And again, when your business is so
10:49reliant on the ups and downs of ad
10:51platforms and supplier costs, you don't
10:53have a sustainable margin and you can't
10:55afford any sort of room of growth or you
10:58can't afford any sort of room of error.
11:01This honestly sets you up for failure
11:02and that's why I truly believe
11:04traditional drop shipping has become one
11:05of the worst business models out there.
11:08Even though a lot of people know me as a
11:09drop shipper and yes, I have made over
11:1130 million dollars in this industry, I
11:12can tell you guys confidently there is a
11:14specific way of doing it that is so
11:16different than traditional route. And to
11:18be honest, I have other ways of naming
11:20and labeling this business model that
11:22I'm going to teach you in this course. I
11:23call it branded drop shipping because I
11:25know that that's what a lot of you guys
11:26can resonate with. But as you can tell,
11:28it is going to be so different than
11:29normal drop shipping. The whole point of
11:31me talking about this and all the issues
11:33that are rising in traditional drop
11:34shipping is to open your guys's minds
11:36and open your eyes to seeing how shitty
11:38this business model has actually become.
11:40If you don't pivot to the business model
11:42that I'm going to teach you in this
11:43course, it's going to be a lot harder to
11:44see success. And guys, these are just
11:46facts. This is it's not like I'm saying
11:48my opinion on here. I'm telling you guys
11:50real facts that you can Google yourself.
11:51You can see customer acquisition costs
11:53have been rising over time. Facebook
11:55advertising costs have been rising over
11:56time. Supply costs from China have been
11:58rising over time. And drop shipping has
12:00only been becoming harder than it was
12:02before. The have sustainable profit
12:04margins in traditional drop shipping is
12:06a thing of the past. And if you think
12:08you can just find a random product
12:09online on TikTok, launch some winning
12:11TikTok ads and you're going to make
12:12money, that's not how it works. And
12:15again, I am not going to sit in front of
12:17the camera and lie to you guys. Even if
12:18you have the best product in the world
12:20and it crosses off all the check boxes
12:22and it's the best product that you can
12:23sell in the moment, if you don't do the
12:24business model properly, you're not
12:26following the right framework, you're
12:27not going to maximize the amount of
12:28money you can make out of that product.
12:29In fact, you probably won't make any
12:31money at all. And that's just the harsh
12:33truth behind the business model. A lot
12:35of people get in front of the camera and
12:36they try and glorify drop shipping into
12:38making you think it's a super easy way
12:39to make money online. And while as it
12:41still works really well if you're doing
12:43it properly, if you don't know the right
12:45frameworks to follow and you're not
12:46following the right processes, you are
12:47not going to see success. That's just a
12:51hard fact and there's so much data
12:53behind this to back up why I'm saying
12:55what I'm saying. So what's the caveat?
12:57What are you guys going to be doing
12:58instead that's going to lead to success
12:59and help you get to those million dollar
13:01months and 60k days like myself? Well,
13:04glad you asked. And it's one thing and
13:06one thing only and that is brand. What
13:08is the brand difference? So I'm actually
13:10going to show you guys before even
13:12getting into I'm going to show you a
13:13store that didn't really brand out
13:15properly, they didn't really follow the
13:16right framework and show you this store
13:18that basically just died out. So guys,
13:20we have some stores pulled up here.
13:21We're going to do a case study, right?
13:22So this is an example of what I like to
13:24call a traditional
13:26They a little bit branded, but the
13:29product line they're selling is easily
13:30sourced on AliExpress. The only thing I
13:32think that's good about this store is
13:34they priced their products a little bit
13:35higher, but this is one of the quickest
13:36examples I can find of a store that I
13:38don't think is doing the right form of
13:40drop shipping. And I want to show you
13:41guys a number so you know I'm legit. As
13:42you guys can see, the store is really
13:45basic. They don't really have a branded
13:46approach. They have way too many
13:48products going on. This is like to me a
13:502020 drop shipping store, right? And now
13:53if we keep going forward, we'll pull up
13:54how much they're making. They're doing
13:56around 1K a day, 3K a day here, 1K a day
14:00here. They're doing around 1 to 3,000
14:01dollars a day in sales and while you
14:03think that might be really good, trust
14:05me, I know this game, I know the
14:06margins. They're definitely not making
14:07good money because their margins are
14:09probably very low and this is an example
14:11of a store that you don't want to start.
14:13This is an example of what I'm telling
14:14you guys what not to do and what doesn't
14:16work in 2024. Now, the thing is this
14:20store to the normal untrained eye would
14:23be a great drop shipping store to start.
14:25It might be like the winning product of
14:27the winning store you guys think you're
14:28going to have that's going to make a lot
14:30of money. But to someone like me who's
14:31made over 30 million in this industry,
14:33over 30 Ms, I can tell you this is not a
14:35good store. They don't have a clear
14:37vision on what they want to sell. For
14:38example, they have like some gifting
14:40right here to family members and they
14:42have dog tags over here which is like
14:45totally unrelated to what I just saw.
14:48And if you go to the home, they seem to
14:50be like a gifting store, but on top of
14:51that as well, they're not only just
14:53seasonal because seasonal stores don't
14:55make money for most of the year, but
14:57it's not even niche down or branded
14:59gifting meaning they're just selling
15:00whatever. And this is not a good example
15:02because a lot of people think, "Oh, I
15:03can just start a drop shipping store.
15:04I'll list a bunch of gifting products,
15:06bunch of beauty products and I'll run
15:07ads and then people will see my products
15:09and buy all my products and I'll make a
15:10[ __ ] ton of money." No, bro. That's not
15:12how it works. 99% of the people that
15:15click on your ad are not going to click
15:16off your home page and see your other
15:18products. And when you have a bunch of
15:19stuff all over the place like this, it
15:21just doesn't work. Like for example,
15:22over
18:06started this thing, they're doing it
18:08right and they can make millions what
18:09they're doing. Now to take it a step
18:11further, we're actually going to pull up
18:12ad library here and show you guys the
18:14difference in ads because the big thing
18:15about branded drop shipping is and
18:17you'll learn this throughout this free
18:18course is that as important it is to
18:20have a branded store, the more important
18:23side of the business model is having a
18:24branded ad account meaning having
18:26branded creatives and a branded
18:27structure around your marketing. But
18:29again, if you look at the the first
18:31store I showed you guys that is
18:32non-branded drop shipping, that is more
18:34traditional, they only have two ads
18:36running. People think that you can just
18:37make a crazy a store like this that has
18:39a bunch of SKUs on it, spend no time on
18:41your ads, just launch two static image
18:43ads and you're going to make a bunch of
18:44money. That's not the case. Now if we
18:46pull up the store that is crushing it
18:48right here, if we pull up the store, you
18:50can see they have a lot of ads running.
18:53If we go to view ads, they have a lot of
18:55ads running. So as you can tell, guys,
18:56the ad is very branded. I'm not going to
18:58waste your time and go through the whole
18:59ad because you guys can just find it
19:00yourself if you go through the URL, but
19:02it's very branded, it's very good. They
19:04have custom UGC content and we're going
19:05to talk all about that throughout this
19:07free course. But as you can see, they
19:08have way more ads running, they're
19:09focused more on a smaller niche of
19:11products. They're literally focused on
19:12like one or two SKUs. They're more
19:14branded about it and they're making
19:15literally 60 times more money on a
19:18day-to-day basis. This brand is lapping
19:21it. And the whole point of me showing
19:22you guys this is to show you the
19:23difference between a traditional drop
19:24shipping store and a branded drop
19:26shipping store. So you guys can see how
19:27different it actually is because I'd
19:29argue that the store that is doing
19:31really good, the branded drop shipping
19:32store, they're probably not even drop
19:34shipping at this point. They probably
19:35made a couple Ms on their drop shipping
19:37front, reinvested in the inventory. Now
19:39they have custom inventory and now
19:40they're having returning customers
19:41because their shipping times are so
19:42goddamn good. So you could argue that
19:44this is a difference between some shitty
19:46drop shipping store and a full-fledged
19:48e-commerce brand. But the point being
19:49here is if you know what you're doing in
19:502025, the amount of money you can make
19:53drop shipping is ridiculous. It's
19:55honestly ridiculous and I'm going to
19:56show you guys throughout this video how
19:57you can do it for yourself. A big part
19:59about the branded drop shipping approach
20:00as well, just to wrap up this first
20:02module, is that you can charge way more
20:04for your products, almost three to four
20:05x of what you're getting them for
20:07because you have a branded approach to
20:08it. When you have custom content and
20:10creators making videos of the product
20:11saying, "Hey, I bought it from this
20:14brand and this is the result I got."
20:16You're now being able to charge whatever
20:18you want for that product. So, for
20:19example, the Air Sylus brand I just
20:21showed you guys, they're charging way
20:23more from what they get the product for
20:24and that's only going to work when you
20:26have a brand. Now, if let's say they
20:28didn't have a brand to it and they were
20:30just trying normal traditional drop
20:31shipping without the methods that I'm
20:32going to teach you in this video, what's
20:34going to happen is that they overcharge,
20:35people are just going to go to Amazon
20:36like I mentioned before. So, if you
20:38don't do it properly, you're just going
20:39to drive traffic to Amazon and the whole
20:42game of drop shipping and branded drop
20:43shipping, this whole e-com game, is
20:45being able to charge as much as possible
20:47and have as many people buy as possible.
20:48And the only way to do that is with a
20:50brand. So, the moral of the story here,
20:51guys, when it comes to having the right
20:53offer, you want to realize that offers
20:55aren't as black and white as just buy
20:57this, get this. It's about what the
20:59customer is getting out of the product.
21:01And a big part about understanding the
21:02right guarantees to set behind your
21:04product is understanding what your
21:05customer actually wants, right? Because
21:07for example, it can be as specific as
21:09someone buying a hair oil not to grow
21:11more hair but to grow their old hair
21:14back, right? So, just by understanding
21:16exactly what the customer is buying the
21:17product for, it can literally be the
21:19difference between you making $30,000 a
21:22day with that product and you barely
21:23being able to find profitability. You
21:24need to know why people are buying your
21:26product. And there's a million different
21:27ways to do this that we go over in our
21:28community, which if you want, click the
21:30link below. But just to give you some
21:31because you've clicked on this video,
21:33was Amazon reviews, going on TikTok,
21:35finding out what type of people are
21:37making the video and then working
21:38backwards. So, for example, with hair
21:40products, if you're selling like a
21:41specific type of oil or a specific type
21:43of cream, if you go on TikTok and you
21:44saw a lot of older women talking about
21:46it, you know they're buying it because
21:47they want to have the long luscious hair
21:49they used to have rather than younger
21:51people talking about it, talking about
21:53how they want to have like a celebrity's
21:54hairstyle or something like that, right?
21:56So, just by being able to identify the
21:57people that are buying it, you have a
21:58lot more insight on how to structure
22:01your offer. And again, this only applies
22:03with products that fit the brand
22:04catalyst model. Products that solve a
22:06problem, have a wow factor and overall
22:08sell a shortcut. Another big part about
22:10selling products online, this might seem
22:12really small but it makes a big, big
22:14difference when you're trying to see
22:15success, is building in upsells from day
22:17one. Guys, when you launch a product
22:19online, when you're trying out drop
22:20shipping, this just goes for everyone
22:22watching this, be sure to have as many
22:24upsells as possible. One of the best
22:25apps we like to use for upsells is One
22:27Click Upsell, it's super straightforward
22:29app and I'm not going to bore you guys
22:30by making a tutorial on how to use it.
22:31That's not what my channel is for, my
22:33channel is to forward to help you guys
22:35better understand how to do everything
22:36on your own. Now, when it comes to One
22:38Click Upsell, again, it's super
22:39straightforward but this is the app we
22:40use for all our stores. You can set up
22:42pre-purchase upsells, post-purchase
22:43upsells and everything in between.
22:45Upsells are really important and plays a
22:46huge part about seeing success. If you
22:48guys don't have the right upsells for
22:50your store, you're not going to be able
22:51to see profitability. Upsells can be
22:52anything as simple as just adding in the
22:55same product at a discounted rate or
22:57something more complicated like adding a
22:58complimentary product. For example, if
23:00you're selling a hair oil, your upsell
23:02can be like a scalp massager or if
23:04you're selling a weight loss product
23:05like a weight loss pill, your upsell can
23:07be like a fat burning cream. It's just
23:09really simple and it's like best
23:11practice and I'd be criminal for me not
23:13to tell you guys about this in the free
23:14course because when you guys are setting
23:16up your product testing looking for
23:17products, always make sure to be on the
23:18lookout for upsell that best supports
23:20that product. It's just like free money
23:22you don't want to leave on the table.
23:23Now, most importantly, when it comes to
23:24pricing your product, you want to create
23:26a optimized AOV system. Now, what do I
23:29mean by optimized AOV system? This is
23:31just a encompass system of everything
23:33you need to include to maximize what
23:35your AOV is. Now, if you guys don't know
23:37what AOV means, it just means average
23:39order value. The higher your AOV, the
23:41better your product will be and the
23:43better your product test will go, right?
23:45Because the whole thing about having a
23:46brand with a brand catalyst and doing
23:48this fancy new model of drop shipping is
23:50to have a higher AOV so you can
23:51outcompete everyone else. Guys, you want
23:53a good margin, right? Because when
23:54you're doing traditional drop shipping,
23:56you're not pricing your products at a
23:57premium, you're not adding upsells and
23:58you're not doing everything right. The
23:59issue is it's not that it doesn't work,
24:01it's just that you're not going to make
24:03any money cuz your ad costs are going to
24:05be too high, your margin's going to be
24:06too low and you just have to turn
24:07everything off. Having a high AOV is so
24:09important and you guys, you might not
24:10realize it but just a difference of like
24:12five to $10 can be everything when it
24:14comes to finding profitability in this
24:16business model. Now, I can give you a
24:17really common example to where let's say
24:19you and me are selling the same product.
24:21For simplicity's sake, we both get this
24:23product for $10. I sell it for $20, you
24:25sell it for 15. Meaning that you have a
24:27$5 cost per acquisition, a break even
24:30metric of $5 and I have a break even
24:32metric of $10 cuz I sell it for 20, you
24:34sell it for 15. Now, hypothetically,
24:36let's say we're both getting a $5 cost
24:38per purchase. So, meaning that when
24:40someone clicks on our ad, every $5 we
24:42spend on ads, we get one purchase. You
24:44have to turn your ads off because you're
24:46not making any money, it's breaking
24:47even, so you have to scale down or turn
24:49your ads off. I, on the other hand,
24:50since have a I have a $10 break even
24:52margin, I can afford five extra dollars
24:54per customer. I'm making $5 on every
24:56customer, I can scale up. So, what
24:58happens is I'm making money and I can
25:00keep scaling upwards of 30 to 50 to even
25:01$60,000 a day, upwards even $100,000 a
25:04day, just depending on how good my ad
25:06performance is and you have to turn your
25:07[ __ ] off. And the thing is that all
25:09boils down to who have the better AOV,
25:11who have the higher price point offer.
25:13So, it's so important to create a good
25:15AOV system, a optimized AOV system
25:17around your product because that's how
25:18you're going to see success. It could be
25:20something as simple as making sure you
25:22guys have the right amount of upsells,
25:24at at least three upsells in place to
25:26see success or it could be something as
25:27complicated as having premium pricing
25:30based off what your guarantee for your
25:31product is. And again, I can't stress
25:33this enough, guys, when you're selling a
25:35brand catalyst, when you're selling that
25:36winning product, make sure you have
25:38premium pricing or else it's going to be
25:39so hard to see success. We're going to
25:42go over supplier relationships here,
25:43guys, cuz supplier relationships go hand
25:45in hand with actually being able to
25:46price your products good. Because if
25:48you're getting a ridiculous cost of good
25:50on your product, it's going to be
25:51impossible to get a good pricing. This
25:53is honestly a really quick and seamless
25:55process, the whole traditional route and
25:57even the branded route because it's been
25:59the same ever since we've started drop
26:01shipping and that is have the best
26:02supplier in the game and you won't have
26:04to worry about it ever. Lucky for you
26:05guys, I give away the exact supplier I
26:07use for all my eight-figure brands in
26:09our community and in our program. If you
26:11guys want, just book a call with me and
26:12my team below so we can plug you up with
26:14our supplier and get you guys scaling
26:16because honestly, I've been with the
26:18supplier for years. I've traveled to
26:20China multiple times to meet the
26:21supplier and if it wasn't for this
26:23particular supplier, I don't think I'd
26:25be making money with this business model
26:26because I know so many horror stories of
26:28people getting scammed by their
26:29suppliers, so many horror stories of
26:31suppliers overcharging and I just know
26:33for a fact that this supplier has been
26:34one of the biggest reasons I've been
26:36able to see success with this business
26:37model. Not only do they give me the best
26:39rates but they also make sure that I
26:41have the fastest shipping times from
26:42China. There's been times before where
26:43we literally have four-day shipping time
26:46from China, which is unheard of in any
26:48other supply chain. Now, for the last,
26:50just to give you guys the rundown on how
26:51suppliers work so you know when you
26:52pursue this branded drop shipping model
26:54is you have private suppliers and you
26:55have public suppliers. Public suppliers
26:57are going to be like CJ Drop Shipping,
26:58AutoDS, ZenDrop and all these companies
27:01and nothing wrong with these companies.
27:02So, you guys, if you're part of this
27:03company and you're watching me, I have
27:05nothing wrong with you guys. I'm just
27:06here to tell you guys my experience with
27:08using these type of companies and it's
27:09never been good. It's never been good
27:11cuz you're just another one of their
27:13clients. You're not, there's no brand
27:15relationship there. You're not building
27:16a relationship with the supplier, you're
27:17just working with a company that's
27:19helping you with fulfillment not
27:20anything worthwhile and I've never seen
27:22like monumental success with doing that
27:24route and honestly, I don't recommend
27:26it. And I know I'm going to get a lot of
27:27heat for this because every other drop
27:29shipping guru gets paid a commission or
27:31they get paid to affiliate to promote
27:32these type of guys because they have
27:34some of the best rates in the space.
27:35Like if I made this video about any one
27:37of these companies, I'm not going to
27:38name any names, I would probably make
27:40over like 500k on this video. But I
27:42don't need the money, I could care less
27:44about it. So, I'm going to push that to
27:45the side and tell you guys more so about
27:47private suppliers. Now, private
27:48suppliers are suppliers that you can get
27:50in contact with directly that can help
27:52you get the best rates, the best supply
27:54chain, the best everything, right? And
27:56again, these are like the suppliers that
27:57we use for our eight-figure brands. To
27:58be honest, guys, I don't know anyone who
28:00runs a eight-figure drop shipping store
28:01or eight-figure e-commerce brands that
28:03uses any of these public suppliers. And
28:05again, not trying to [ __ ] on them or
28:06anything but like do your own research,
28:08it's not really the best route to go,
28:10especially if you're taking the branded
28:11approach and you want to find a brand
28:13catalyst and customize it over time and
28:14make it the best product possible,
28:16you're going to have a way better
28:17experience doing that with private
28:18suppliers like the ones we use. Also,
28:20not to mention, when it comes to using
28:21private suppliers, after you start to
28:23establish consistent orders, you can set
28:25up the most ridiculous and best terms in
28:27your favor. Meaning that you can have
28:29credit lines, you can have them front a
28:31lot of expenses for you. For example,
28:32there's been times before with my
28:33current supplier to where we maybe
28:36didn't want to put up a lot of money for
28:37inventory but we still wanted the US
28:39shipping time. So, we would tell them
28:40like, "Hey, can you front the next batch
28:42of like four to five months of
28:43inventory?" And they'll do it just
28:44because we have so many consistent
28:46orders coming in. There's so much of a
28:47benefit to building a relationship with
28:49a supplier that that you just don't get
28:51with these public companies that I just
28:53I I can't promote them, I just can't. A
28:54big part about making sure you're able
28:56to price your products for a higher
28:57price point is being able to negotiate
28:59proper terms. Now, the most important
29:01part about negotiating with suppliers is
29:03that you want to tell the supplier that
29:05you can get consistent orders. Guys,
29:08suppliers care more about consistency
29:10than they do about quantity and that is
29:11something that you should remember for
29:13the rest of your drop shipping career
29:14because at the end of the day, if you're
29:16telling your supplier, "Hey, I can get
29:17thousands and thousands of orders."
29:18They'll be like, "Okay, cool, everyone
29:19says that." But if you tell them that,
29:20"Hey, I can commit to a hundred to three
29:22hundred orders for the next couple
29:23months." Even if you can't, just use
29:25this type of terminology, you're going
29:27to see a lot more success in terms of
29:28getting lower price points because they
29:30care more about consistency. They want
29:32you for a long time and not a good time
29:33and that's what every supplier has told
29:35me and I've seen it first hand when I go
29:36to China and I tell them, "Hey, I can
29:37commit I can commit and show you guys
29:39consistent order count." They're just
29:40ready to just drop their wallet and
29:43literally give you whatever product you
29:44want at whatever price point you want.
29:45Leveraging price points with suppliers
29:47does come with consistency, meaning that
29:49if you have a super low order count or
29:50like no order count at all, it's really
29:52hard to tell a supplier to give you like
29:53a lot off of what the cost of goods
29:55should be. Whereas, if you have a couple
29:57orders coming in, it's up to you as a
29:58founder to be like, "Hey, I need $2 to
30:00$3 off my COGS now cuz I've showed you
30:02guys I can actually sell this product."
30:04Once they know you're serious, the whole
30:05game changes. It's just up to you to
30:07come to them with like negotiating
30:09tactics to be like, "Hey, I can get
30:10consistent orders. I'm already getting
30:12orders. If you can't give me a better
30:13price of COG, I will go to someone
30:15else." Just use that terminology and
30:17it'll be so easy to negotiate your
30:19pricing. Another big part about selling
30:21brand catalyst products is quality
30:22control. Guys, you'll realize that a lot
30:24of the products that we urge you guys to
30:25sell that, you know, have the
30:26problem-solving factor, have the wow
30:28factor, that are shortcuts, or products
30:29that people might put on their bodies or
30:31consume, right? Cuz a lot of people
30:32think you can't sell consumables or you
30:34can't sell these type of products drop
30:35ship, but newsflash, yes, you can, and
30:37people love them, and they'll come back
30:38for more. Guys, the device you're
30:39watching this video on right now was
30:41probably from China. Some of the
30:43supplements you take on a day-to-day
30:44basis, whether you think it's from the
30:45US or not, I'm telling you, it's from
30:47China. A lot of your everyday products
30:49that you might think are from you the US
30:51are not, and they're from China. Trust
30:52me, guys, I've been to China so many
30:53times. I've seen the manufacturing of
30:55different types of supplements,
30:56different types of hair products,
30:57different types of perfumes, different
30:58types of creams, beauty products, skin
31:00care products, makeup. I've seen it all.
31:02So much [ __ ] comes from China, you don't
31:04even realize, but it is so important to
31:07the whole supply chain of the world. And
31:09so many products you already use on a
31:10day-to-day basis from huge nine-figure
31:13brands are from China. The whole facade
31:16of Chinese being bad quality and like
31:19Chinese products break and Chinese
31:20products aren't good for you literally
31:22was just created by America so they
31:23could keep supply chain within America.
31:25But newsflash, guys, China has some of
31:27the best quality products out there. And
31:29honestly, in terms of supplements and
31:31hair products, I've seen personally that
31:32Chinese products lord like actually have
31:35a way better returning customer rate
31:37than when we supply in the US. And I
31:38know it sounds surprising to a lot of
31:39people, but you need to realize it from
31:41a logistics standpoint. China, they have
31:42the same machines and the same
31:44manufacturing and the same ingredients
31:46as you would get in the US. It It
31:48literally is the same thing. Like, for
31:49example, when you sell like a hair
31:50product or some sort of oil from China,
31:52the ingredients themselves aren't
31:54actually from China. They might be from
31:55Morocco or from like Mount Fiji or like
31:57exotic places. Those are the same
31:59ingredients that the US manufacturers is
32:01using. The ingredients themselves aren't
32:02from China. It's just a supply itself of
32:05like putting it together, right? So, it
32:06doesn't matter if you do in China or in
32:08the US or in Mexico. It's all the same
32:10thing. With that being said, guys, there
32:11was a huge facade in just drop shipping
32:13and just e-commerce in general where
32:15people were saying that don't get shitty
32:17products from China. And it's literally
32:18just like a marketing scheme, and I'm
32:19telling you guys, it's the same exact
32:21thing. With that being said, quality
32:22control is a big part about the whole
32:24business model, and it's very simple.
32:26Whenever you sell a product that is
32:27scaling up and doing good orders, you
32:28can simply just let your supplier know
32:30like, "Hey, um can I just get an
32:31ingredients list for this product? Or
32:33hey, can can I get some sort of quality
32:34check on it? Can Can you guys let me
32:36know?" Because again, a lot of the
32:37factories in China have all the
32:39certificates and everything you need in
32:40order to be confident that this is a
32:42good product. For example, just a couple
32:44weeks ago, I went to China and
32:45documented the whole thing. The video
32:46might be up or not, you know. We
32:48actually went to some of the biggest
32:49supplement manufacturers in China, and
32:51I'm telling you guys, these guys have
32:52all the certificates. They're halal
32:53certified, they're third-party lab
32:55tested, cruelty free, vegan, organic.
32:57There's everything that you could ever
32:59want is already sourced from China. And
33:01once you have the right connections, you
33:02can source all these products. Again,
33:04you guys want the supplier we use for
33:05all our eight-figure brands, click the
33:07link below. Now, customer experience is
33:08a huge part of this whole business
33:10model. A lot of people overlook about
33:11what their customer experience actually
33:13is, and it hinders them to make actual
33:15money with this business model. It's
33:17really important you guys create a real
33:18brand voice, and I know that seems
33:19obsolete with when you're in the testing
33:21phase, but hear me out. When you find a
33:23winning angle for your particular brand
33:24or product, it's up to you to go ahead
33:26and make sure your whole brand and
33:28everything around your store is
33:30surrounding that winning angle. So, for
33:31example, you could do something as taboo
33:33as like libido. If your brand is helping
33:35men with libido, you should make sure it
33:37falls under that category, and it's very
33:39clear to when they click on your brand
33:40and they click on your homepage and they
33:41click on your website, they they know
33:42like, "Hey, this is kind of for libido."
33:44The brand voice goes hand in hand with
33:46angles, and that's why I'm telling you
33:47guys, when you're finding your brand
33:48catalyst, you want to make sure you're
33:50easily able to identify what the angle
33:52is, of what the problem is, what's being
33:53solved here, and you make sure
33:55everything you do for that product test
33:56or for that brand is surrounding that
33:59angle, you'll see way more success, and
34:01you'll again be able to price your
34:02products way higher. Customer service
34:04that scales is really important. CS is
34:06one of the easiest parts of the business
34:08model, and we go over this more in like
34:09terms of like delegation and whatnot,
34:11but just to give you guys a quick
34:12rundown, you can easily hire CS reps
34:14from Upwork. Um ideally, a lot of the CS
34:16team will be based in the Philippines.
34:17This is where I saw the best bang for
34:19your buck when it comes to having
34:21customer service employees. This is a
34:22whole thing of its own, but it's super
34:24simple, guys. This is by making one
34:26simple Upwork posting, you're looking
34:27for a customer service rep, and hiring
34:28the first person you see. It's one of
34:30the easiest parts of the business model.
34:31I'm not going to get too much into this
34:32right now cuz we're talking about the
34:33basics before we go into like the more
34:35advanced stuff. But again, you want a
34:36customer service team that can withstand
34:38volume, and that just comes with finding
34:40people on Upwork and plugging them into
34:42your Gmail account to help answer
34:43customer service emails. Creating
34:45returning customers, guys, this is a
34:46huge part of the business model. A lot
34:47of people overlook the fact that you
34:49want products that support returning
34:51customers. And this goes hand in hand
34:53with the brand catalyst we urge you guys
34:55to sell. Selling products that not only
34:56have a shortcut but have a wow factor
34:58typically are like supplements, hair
35:00care, skin care, beauty products that
35:02people can come back and buy more. And
35:04when you have a replenishable product,
35:05you can do so many unique things like
35:07add subscriptions and do so much to it.
35:09And guys, remember, the most important
35:10part about what I've said up until this
35:12point is that the best drop shipping
35:14products don't look like drop shipping
35:15products. And a big part about that is
35:18products that don't typically look like
35:19drop shipping products are products that
35:21most of the time are supplements. Most
35:22of the time are hair care products. Most
35:24of the time, these are products that
35:25like when a normal untrained eye would
35:27look at would be like, "Hey, this is
35:28something that I wouldn't buy as a drop
35:30shipping product." Throughout the video,
35:31we'll go more in depth on how you can
35:33increase your returning customer rate
35:34and things you can do in order to make
35:36more customers come back. But guys,
35:38remember, when you have the right
35:39supplier and you have good quantity
35:41coming in, you can always negotiate with
35:43the supplier and get US inventory for
35:45free and use that as a leverage to get
35:47more returning customers. But again, we
35:49get more into that later in the video.
35:50Another bigger part about having a great
35:52drop shipping product that people
35:53actually come back and buy more with
35:54more branded approach is your unboxing
35:56experience. The best advice I can give
35:58when it comes to packaging and boxing in
36:00this game of branded drop shipping is
36:01literally just copy other people. I
36:03don't need to make a 30-minute spiel on
36:05this because it's so straightforward.
36:06You You guys literally just want to copy
36:08other people when it comes to your
36:09packaging. So, if you have like a skin
36:11care brand, find another skin care brand
36:12that's doing well and just copy their
36:13packaging. Your supplier nine out of 10
36:15times can do one-to-one. Now, growth
36:17planning is a huge part of this business
36:18model, especially when you start to see
36:19success. A big part about actually
36:22getting to those 60K days consistently
36:23is going to be setting up real
36:25expectations. I'm going to show you guys
36:27throughout the video how to kind of plan
36:28and project like what type of revenues
36:30you're going to be getting from the
36:31money that's coming in through your
36:32current ad metrics. But setting up real
36:34expectations is key, right? So, for
36:36example, if you have a product that has
36:38maybe like a $30 break-even CPA, you
36:41realistically want to aim for a $20 to
36:43$25 CPA. So, around five 10 five to $10
36:46profit per customer is realistic.
36:48There's a lot of small things like that
36:49that you want to have realistic setups
36:51for when you're running your e-commerce
36:53store. It's going to help you find more
36:55success. A lot of realistic metrics can
36:57be under the lines of having a realistic
36:59customer expectation, right? So, for
37:01example, if you are shipping from China,
37:03it's going to be a lot harder to get
37:04customers to come back. But once you get
37:05that US inventory, you can definitely
37:07expect almost double of the customers to
37:09come back. So, following these realistic
37:11expectations will kind of push you to do
37:13more of the brand building stuff like
37:15getting US inventory, making your
37:16packaging better, and doing all the
37:18right things. Cash flow management is a
37:20big part of this business as well.
37:21Again, if you guys have the right
37:22suppliers and you're charging a premium
37:24for your product, you shouldn't have the
37:25issue with margin. And the best advice
37:27for cash flow management I can give you
37:28guys is please don't blow the money you
37:30make with this business model. A lot of
37:31people will make money with drop
37:33shipping, and more specifically branded
37:35drop shipping, and maybe like they're
37:36making, let's say like 1 to 2K profit a
37:38day, they start to think, "Oh, I'm
37:39making 60K a month. I can spend like 40K
37:41a month." Now, that's not right because
37:43at the end of the day, you don't know
37:44what can happen to your ad account, what
37:46can happen to your Shopify store, you
37:47might get a reserve on Shopify, you
37:49might have an issue with your ad
37:50account. There's a million different
37:51things that can happen. So, I urge
37:52people, when you make money with drop
37:53shipping, try and keep a decent amount
37:55of money in the bank until you build up
37:57a good enough cushion. And again, we'll
37:58get more into this later into the video
38:00cuz this is more advanced stuff. But the
38:02best part about this business model is
38:03when you have a branded approach, you
38:05have a premium pricing, and you have
38:06people coming back, your margin is
38:08really good, and you don't really have
38:09to worry too much about like running out
38:11of money. But you should never run the
38:13business in such a way to where you're
38:14relying on your next day profit. You You
38:16should never be like, "Okay, today I
38:17made 2K, I spent 2K. Tomorrow, I'm going
38:19to make 2K, I spent 2K." Just don't be a
38:21dumb ass with it. And last but not
38:22least, team structuring blueprints. When
38:24it comes to your team structure, it's
38:25really straightforward, guys. I'll get
38:27more in depth in it later in the video,
38:28but just to give you a rundown, you have
38:30a customer service team that is
38:31essentially just a customer service
38:33manager and just a couple customer
38:34service reps under your customer service
38:36manager. Again, you can find all these
38:38people on Upwork, and they all can be
38:39from the Philippines. If you want more
38:41like in-depth templates on what to put
38:42on Upwork, be sure to book a call below
38:44so we can give you that one-on-one help.
38:45When it comes to your marketing side of
38:47things, you have the creative
38:48strategist. You're going to want
38:49editors, and you're going to want media
38:50buyers. Again, we get more in depth on
38:52this later in the video, but this is
38:53just to kind of show you guys a little
38:55bit about what goes on behind the
38:57scenes. Section three, actually building
39:00your store. So, we're going to start
39:01this section off by going over the first
39:0390-day timeline that you guys can follow
39:05to build your own store. Usually, week
39:08one to two consist of research and
39:09planning for your brand catalyst. Now,
39:12in this week, the one of the most
39:13important parts to remember is you're
39:14trying to do everything around
39:16preexisting winning angles and not
39:18recreate the whole wheel. The thing is,
39:20guys, there's a lot of winning angles
39:22out there that are already making a lot
39:23of money for guys like me. Just copy
39:25them. Hair care, weight loss, beauty. A
39:29lot of these angles that you see that
39:30sell a shortcut, you know, meaning a wow
39:32factor and also problem-solving factor,
39:35will always do better than the other
39:36stuff out there. When you're doing
39:38research, please, I urge you guys, don't
39:40focus so much about what platform you're
39:42using, whatever it be Calldata or
39:44whatever it be TikTok Creative Center,
39:47Facebook Ad Library, which we'll get
39:48into here shortly. Please focus on what
39:51you're looking for. I actually have a
39:52video going more in-depth on the product
39:54research side of things. If you want
39:55this video, I'll put it somewhere on the
39:57screen. But just to give you guys a
39:59quick rundown, it's all about what
40:00you're looking for and not where you're
40:02looking. Usually by week three, you
40:04should already have some of the products
40:05you want to test. If not, have already
40:06launched some of the products on your
40:07own. So, we're going to get into weeks
40:09three and four. Three and four are
40:11usually set up for actually getting your
40:13stores up and running, getting ads
40:14going, and doing a lot of the media
40:16buying stuff that we'll go over shortly
40:17here. Weeks five and eight are mostly
40:18going to be over initial traffic sources
40:20and optimization. So, this is a lot of
40:22like progressive creative testing and
40:24just really trying to make things work.
40:26And week nine to 12 typically are going
40:27to be scaling and making systems, team,
40:30and all the good stuff that we'll kind
40:31of get over. So, I realized the best way
40:33for me to go about this module, and this
40:34is honestly going to be the longest
40:35module in the video, so make sure you
40:37have your notes ready, is we're going to
40:38break it down by week by week and also
40:40kind of get into the specifics,
40:42tutorials, and how-tos on each part of
40:44it. So, starting with week one to two,
40:45going over research, I'm going to pull
40:47up my screen here and show you guys me
40:49actively doing some product research so
40:50you can get a little bit of your own
40:53taste on how we like to do things. Most
40:55important part about what I'm about to
40:57do here is not the physical act of me
40:59actually doing the product research, but
41:00I'm going to do my best of vocalize my
41:02thoughts so you guys can adapt the same
41:04mindset when you're doing product
41:06research as well, right? So, cuz guys,
41:08remember, when you're doing product
41:10research, you're not looking for
41:11products, you're looking for brand
41:12catalysts that can turn into
41:14multi-million dollar brands. So, you'll
41:16make more money focusing on how to build
41:18these products into brands than how we
41:20can make a quick buck out of some of
41:21these products. So guys, here we're
41:22going to go through two of my favorite
41:24current product research methods. And
41:26again guys, it's not about where you
41:28look, it's about what you look for.
41:29Depending on when you're watching this
41:31video, there might be like new more
41:32up-to-date methods out there, but to be
41:34honest, it doesn't matter again where
41:36you're looking, it's what you're looking
41:37for. I'm going to do my best to kind of
41:39go through what I'm thinking and the
41:40thoughts I get throughout this process,
41:41but remember guys, that's what's the
41:43most important because I've said this in
41:45other videos before, my favorite product
41:47research method in 2025, 2024, whenever
41:49you're watching this video, and this is
41:50going to be for the next probably five
41:52to 10 years of my life, is literally
41:53just going to be scrolling social media.
41:55You'll find the best products going
41:56through social media, just scrolling on
41:58your feed, and having ads pop up on your
42:00feed. And there's specific ways you can
42:02go about optimizing and finding the best
42:04products within that route, and I'll go
42:06over that shortly here. But guys,
42:08remember, it's all about what you're
42:10looking for. When you know exactly what
42:13type of products work and what don't,
42:14you'll be able to identify products left
42:16and right. I mean, I have a clip
42:18actually of me and my team, we went to
42:19Singapore a couple weeks ago, and one of
42:22the first winners I ever scaled in my
42:24life being Carnelian stones. And that
42:25product that made me over a million
42:26dollars was just there chilling in
42:28Singapore. And the thing is guys, it's
42:29not about where you look, it's about
42:30what you look for, and that's the whole
42:32point of all this. So, let's jump into
42:33it. Okay, we're going to keep this short
42:35and concise. Again, I I I've watched all
42:38the content out there when people do
42:39live product research, and a lot of it's
42:41obsolete. You basically get 90% of what
42:43you need within the first 10 minutes cuz
42:44you just kind of understand what they're
42:46looking for, and you can adopt it
42:47yourself. But let's say I'm looking for
42:49a brand catalyst. It's time to find that
42:51product that's going to make me a
42:52millionaire. What do I do, right? So,
42:54Calldata is one of the best optimized
42:56product research tools I've seen so far.
42:58Guys, I have no affiliation with them,
42:59by the way. And Calldata, ironically
43:01enough, is not even meant for brands
43:03that are hosted on Shopify. It's meant
43:04for like TikTok Shop products. So, a lot
43:07of the people that are like Shopify OGs
43:09that have made money in the space for a
43:10long time don't even know that this
43:12exists. As we scroll through here, right
43:14now, this is the feed on January 11th,
43:16so it's uh pretty updated depending on
43:18when you're watching this video. Off the
43:20bat, I'm seeing stuff that I already
43:21like, right? First First thing here,
43:23high-waist butt-lifting tummy control
43:25side pockets. So, this is like some sort
43:27of uh this looks like some sort of
43:28weight loss product or like workout
43:30product because it helps snatches. And
43:31by the way guys, like I'm going to do my
43:33best to vocalize my thoughts here
43:34because it really helps. Yesterday they
43:35did around 100k, so so far they're doing
43:38really good numbers. Last 30 days
43:40they're around 2.8 2.5 million dollars
43:42in revenue, and then last 90 days they
43:43did eight, and then let's see here, they
43:45did 5 million. So, yep, they made some
43:47good money so far. They're really
43:49crushing it. A lot of good content out
43:50there. If you go through the videos, the
43:52videos is what speaks because at the end
43:53of the day, you don't have winning
43:54products, you have winning creatives,
43:55right? So, we need to see that these
43:57videos are aggressive enough and they
43:59portray the the winning marketing angle.
44:01And if we identify that they do portray
44:03the winning the winning marketing angle,
44:04then we're chilling cuz they're making
44:05good money. So, we're going to pull it
44:07up here.
44:16So far, I can say this is a great
44:17creative cuz you have like
44:18average-looking people in the video and
44:20they're saying like, "Hey, this is like
44:22Look what this did to me." And it's like
44:23it looks like a BBL. So, already we
44:24already know it's solving a big angle,
44:26which is like women's insecurity and
44:27like body shape and anything body
44:29related always does well.
44:41So, this is like really good cuz it's
44:43like showing that angle. It's it's
44:44hyper-focused on it. Think about it,
44:45guys. Why are people buying this
44:48product? It's so they can have a fatter
44:49ass. Like that's literally all it is.
44:51So, and this in this creative outlines
44:53that for literally 33 seconds. It's just
44:56the whole creative of like, "Look at how
44:58fat your ass will be in this video."
44:59Guys, it's like a monkey brain. Like you
45:01know, it's so easy. A lot of people
45:03overcomplicate the whole process of how
45:05to make this thing work. Figure out why
45:06people are buying the product, make sure
45:08your brand is around that so you
45:09actually that winning product becomes
45:11now a brand catalyst, have some sort of
45:12branded offer like a guarantee that says
45:14like, "Have a fatter butt in 90 days or
45:16your money back." Or have a fatter peach
45:18emoji in 90 days or your money back. Be
45:20like kind of slick about it, and launch
45:21the ads. That's simple. This is the only
45:23example, by the way, of a clothing
45:24product I'd recommend people to sell cuz
45:26it's not really a clothing product. It's
45:27more so of shapewear, but let's keep
45:29going.
45:31Same thing.
45:41So, scary example right there.
45:46This is a before and after, so this is a
45:47good creative.
45:57This is what we call UGC content, super
45:59organic, super unique. The best type of
46:01creatives look like stuff that's like
46:02native to the platform. So, if someone
46:03was scrolling and they saw this on their
46:05uh platform, like on their uh as an ad,
46:08it they would watch it cuz it's like a
46:09good video.
46:11So, before and after,
46:12pretty good. So far, this is a banger
46:15product. Like for example, before,
46:17after. Like so, this is like a huge
46:18before and after. It's like this this
46:21product right here is showcasing exactly
46:24what would be a winning product. It
46:26finds one aggressive angle that exists
46:27within the angles that we like to sell.
46:29They have ads around them, and they're
46:31doing good revenue, and there's a lot of
46:32content you can use and you can rip and
46:33use for Facebook ads. So, this is again
46:36a great product. Guys, I've been doing
46:38product research for around four
46:40minutes, and I already found a product
46:42that I think will hit. It was on the
46:43front page of Calldata. It's all about
46:45what you know, and knowing what to look
46:47for. And that's the thing, like I when I
46:48do live product research, cuz I've I've
46:50I actually made a video not too long ago
46:52of me doing live product research. I
46:53never posted it because it's so obsolete
46:55because it takes me three minutes and I
46:57find a product that I can sell. It's not
46:59hard. Once you know what you're looking
47:00for and you're able to navigate these
47:02platforms well, it's a matter of just
47:04literally just launching the product,
47:05right? But just to keep going here
47:07because I know one example isn't enough.
47:09There's a lot more stuff here that is on
47:11the the top page here. So, I mean,
47:14there's so much stuff here. Like I I
47:16mean, I don't even have to go through
47:17that much of the platform, but if we
47:19just tap on This is actually similar to
47:21the the the brand I showed you guys
47:23before, Airstyle. Let's go to more right
47:25here on Calldata. Let's see what we can
47:27find. This is not bad right here. Look
47:29at this, Vital pH Gummies,
47:312.7 revenue, so they're doing great
47:33numbers. You can see some of the the
47:34videos.
47:44So, that is a very aggressive creative.
47:47I can't even play the rest of it cuz
47:48I'll probably get banned off YouTube.
47:49But this, if you know, you know, this is
47:51a libido-based product. So again, very
47:52aggressive marketing angle for a product
47:54that I can guarantee you guys you can
47:56drop ship this without an issue. A very
47:58easy product to sell, very aggressive
47:59marketing angles that do seem to do
48:01well. And you need a good ad account to
48:02run like libido-based stuff. And if you
48:04guys want the same ad accounts we use,
48:05be sure to click the link below. But
48:07long story short, this is again another
48:10banger product. Like let's watch another
48:11video here.
48:14So, like essentially the marketing angle
48:16here is like this is going to help your
48:17vagina smell better. And like because it
48:19will, then your sex will be better. So,
48:21it's it's literally as aggressive This
48:22is honestly ironically enough, I just
48:24picked on the most aggressive product
48:26cuz it's a health and wellness, which is
48:27a great niche. This would be again
48:29another product I would 100% test.
48:36Yeah, crazy aggressive. I can't play
48:40these creatives or I'm getting banned.
48:41But as you guys can see, again, this is
48:43another good great product because let's
48:45see let's think about it here. It solves
48:46a problem cuz I mean, you know, it has a
48:48wow factor cuz obviously you know. And
48:51then with those two things, it's a
48:53shortcut because again, like with this
48:54particular problem it's solving, I'm
48:56sure there's a lot of natural remedies
48:57that girls have tried or people that are
48:58buying this product have tried that
49:00maybe don't work or take a long time.
49:02So, this product is like a shortcut to
49:03like getting that end result. And in
49:05this case, they've made the marketing
49:07angle so aggressive that the end result
49:08is literally just great sex, right?
49:10Which again, it might seem a little bit
49:11aggressive, but this is what's working.
49:13I mean, they're doing over 2 million a
49:14month on TikTok Shop. They yesterday
49:16just they did uh almost 18k in sales
49:18yesterday, which is still great. So,
49:20this goes to show the potential of this
49:22type of stuff. But nevertheless, great
49:24product. Took us a couple minutes to
49:26find it. Again, it's nothing it's not
49:28hard. Game is not hard at all. And then
49:30let's say this particular product does
49:31work because you used branded approach
49:33that we're talking about about having a
49:34branded offer, having a guarantee,
49:37really understanding why your customers
49:38wants to buy it and putting a guarantee
49:40behind it. You can go ahead and sell a
49:43lot of other products that do the same
49:44thing under the same store and really
49:45build out a great brand. You get US
49:47inventory and do the whole thing that
49:49we'll talk about throughout the video.
49:50So we keep scrolling here. Let's see if
49:52we can find something else. What is an
49:53example of a product that we wouldn't
49:55sell? So a big thing here guys is you
49:57internalizing the thoughts that I'm
49:59vocalizing here because again, it's not
50:01about where you look, it's about what
50:02you look for. So a lot of people might
50:04be in might have noticed that the two
50:06products I picked out so far have great
50:07revenues and you might think that's why
50:09I would pick them, but here's a product
50:10that has great revenue. It did almost
50:12close to $2 million last month averaging
50:15around 55k a day. However, I would never
50:17sell this and let's let's look at some
50:19of the ads so you can see why. I'm
50:21sorry, but someone has to say it. This
50:23vacuum does just as good if not better
50:25than those $700 So this is a regular
50:28vacuum and I don't care what you say
50:29that oh, it's works better than other
50:31vacuums. It's a regular vacuum. So when
50:33a product like this doesn't really have
50:34a moat behind it, it's just like a good
50:36product. It's like good vacuum. Now
50:38people are going to start basing it off
50:39pricing and someone might go to Amazon
50:41and buy the same thing because again,
50:43like this is not unique. The product
50:44photos aren't unique. I promise you you
50:46could find the same thing on Amazon,
50:47right? So this doesn't really stand out
50:49in terms of like the angles behind it
50:51and whatnot. It has a wow factor because
50:53it's such a good
50:54vacuum and some people might argue that
50:56it also solves a problem because it's
50:57better than most vacuums, but it's not
50:59like a it's not like an insecurity or
51:01like a good angle that like you can
51:02build a good brand around. This is
51:03literally just a like a half-assed
51:06normal vacuum. So again, I wouldn't sell
51:08a product like this even though it's
51:09making great money. I just don't see
51:11this being a good brand catalyst because
51:12if I launched it and let's say I wanted
51:15to explore more marketing angles, I
51:16can't because it's literally just a
51:18vacuum. Whereas like the balancing pH
51:20gummies that we just saw, those gummies
51:22are there's so many different angles
51:23behind it and not only can help a girl
51:26in her sex life, but it can also help
51:28her with her confidence and help her
51:29just with her health and menstrual care.
51:31There's so much that goes beneath that
51:33product that makes it so much of a
51:34better product and so much more
51:35potential and obviously in the long term
51:38with a product like that, you can do
51:39subscriptions and have returning
51:41customers and build like a real
51:42business. Whereas with the vacuum, it's
51:43not really going to happen. So yeah,
51:45don't recommend it. But let's keep
51:46going. We'll do one
51:48Let's actually go to TikTok TikTok ads
51:50here so we can do some of the product
51:51research here. So again, TikTok ads is
51:53great. If you're doing product research
51:55on your computer though, I think
51:56Kalodata is honestly the best one out to
51:58date right now, but that doesn't mean
52:00that TikTok sucks. It just isn't where
52:02it used
52:03where it used to be honestly. Here's the
52:05example of a product I wouldn't sell.
52:12Like I don't even think I need to
52:13explain why that sucks because it's
52:15literally just a bubble machine and the
52:17creative has like no one talking about
52:19it. Like for example like this, wouldn't
52:20sell this.
52:25The sound of rain helps you to re- It's
52:27a gimmicky product. You could argue that
52:29like oh, it has a wow factor because
52:31it's it helps you sleep and it's and it
52:33looks cool and solves a problem because
52:34it helps you sleep. It doesn't have a
52:35moat and I think you guys are picking up
52:37what I'm putting down. You want to sell
52:38products that have a moat meaning that
52:40like it's like unique to that because if
52:41you're selling like balancing pH
52:43gummies, you can say that your brand's
52:45balancing pH gummies are the ones that
52:46people should buy and then even if they
52:48can see the same thing on maybe TikTok
52:50Shop and Amazon, they're they're going
52:51to associate the creative that they saw
52:53on Facebook with with the product you're
52:54selling because when they tap on the
52:56creative on the video, it goes to your
52:57product. allows you to price it for
52:58higher and that allows you to actually
53:00get people to buy from you. Whereas if
53:02it's something like this where people
53:03are just buying like the actual item
53:05itself and not the desired outcome, it's
53:07they they don't care about where they're
53:08buying it from. It's just about like
53:09what do I get the brighter price on,
53:11right? So I'm going to have to put some
53:12filters on here to to to to help find
53:15some stuff. These are just random
53:16filters by any means. You don't need to
53:18copy these exact filters, but let's see
53:19here. So we're going to focus on health
53:22products.
53:23Uh we're going to focus on conversions.
53:25Last 30 days is fine. English language,
53:29ad format doesn't matter and then this
53:31doesn't matter either.
53:33And here's a little side note, if you
53:34sort by 6-second view rate for some
53:36reason, you get more drop shipping
53:37products. Okay, that's not bad. I didn't
53:39actually know this one so I think I
53:40would definitely recommend it. Not a
53:42good creative, but it seems like a good
53:43product. Me every time the cramps start
53:44cramping too much. Okay, so
53:47I'm thinking here like what could this
53:49be? What what what does this mean? Let's
53:50let's let's look into it a little bit
53:52cuz I'm interested. I'm intrigued. Okay,
53:54so
53:55the thing with this that TikTok platform
53:57doesn't give you too much context. So
53:59luckily enough, I kind of already know
54:01what this product is. This is a great
54:02product. I actually like this product a
54:03lot cuz like for example, this store
54:05doesn't know what they're doing cuz it's
54:06not really branded that much. It's They
54:08have like like a bunch of just like pain
54:09products, but this is a great product
54:11because it is a problem-solving product.
54:14It has a wow factor and it can be sold
54:16based off of what it solves and not what
54:18it actually is. Now the last thing I'd
54:20do to validate this product, which I
54:21can't do right now. The last step is on
54:23my phone, but let's say it's a product
54:24like this to where I have I didn't find
54:26it on Kalodata so I don't see all the
54:27existing content. I would then head over
54:29to my phone, go to TikTok, look up the
54:31product in different keywords. So I'll
54:33look up the keyword of menstrual heating
54:35and vibrating pad. I'll look up
54:36vibrating pad. I'll look up menstrual
54:38pad, heating pad, period cramp pad. I'll
54:40just switch around the keywords and see
54:41all the available content I can find.
54:43And if I find a lot of videos in which I
54:45call untapped UGC, being videos that
54:48have a lot of likes, maybe they're not
54:49being ran as ads or videos that I just
54:51feel like good videos that have like
54:53decent engagement and organic
54:54natural-looking videos that I can use
54:56for inspiration for my ads, I will go
54:58ahead and then want to test that
55:00product, right? So ideally when you are
55:02validating a product that is not found
55:04on Kalodata, the main advice I can give
55:06you guys is try and validate it using
55:09TikTok. Just by looking it up and seeing
55:10all the existing content because
55:12remember guys and you're going to hate
55:13me for saying this again, but you don't
55:15have winning products, you have winning
55:16creatives. And you will be ripping a lot
55:18of this content online meaning you are
55:19stealing it, which ethics are out of the
55:21picture with that one, but you will be
55:22ripping a lot of the content online when
55:24you're testing these products. So
55:25remember, it's about the creatives. You
55:27can have a shitty product and amazing
55:28creatives and it will print. You can
55:30have the best product out there and [ __ ]
55:31creatives and it will not work. It'll be
55:33a huge crazy difference between the two.
55:35So I highly recommend you guys focus
55:37more on the creative side of things. So
55:38the next part about the week-to-week
55:40breakdown of the timeline you guys want
55:42to follow when doing the branded drop
55:44shipping model is going to be store
55:45optimization and store setup and
55:46testing. So I could make literally the
55:48whole video about this. I've seen other
55:50other videos online where people do like
55:52a walk-through of like every little
55:53thing and they like take their little
55:55mouse and they go on the computer and
55:56they go okay, drag and drop this here,
55:58put this here, do this, put these terms
56:00of service, but there are a million
56:02other YouTube videos like that and I
56:04might get more views if I be like
56:06everyone else and I show you guys the
56:08little intricate things you need to do,
56:09but I know what I wish I was told when I
56:12started out because I already knew like
56:14and most of you guys already know like
56:15you can just look up how to add images
56:17or product images to your store, how to
56:19do this, how to do that, but not a lot
56:21of people talk about what you want your
56:22layout to actually look like and guys,
56:24newsflash, you don't need to innovate.
56:26You can just emulate other people.
56:27Websites literally all look the same and
56:29there's a certain type of template I've
56:31been emulating ever since I started
56:32e-com that has always been working for
56:34me. has made me over $30 million. This
56:37section, I'm going to keep it super
56:38short, super clean. I'm going to show
56:40you some stores. Honestly, maybe I'll
56:42I'll probably just show you one. Show
56:43you exactly how you guys want to make
56:45your store look like this so your brand
56:46can actually stand out and be good. Now
56:48first things first is guys, you need to
56:50realize that no one is going to your
56:52homepage. So even though this store has
56:53a half-decent homepage, no one's going
56:56to it. You only want to focus on your
56:57product page. And side note guys, this
56:59store does like over 60k a day right
57:01now, so they're crushing it. Over here,
57:03you can see it's pretty straightforward.
57:04They have a name Pilates Reformer Set,
57:06nothing too crazy. One thing I would
57:07recommend is you put your brand name in
57:09front of your product title. So it would
57:10be like Lean On Fit and then Pilates
57:13Reformer Set. Price point's good and
57:15then obviously this is not on mobile. So
57:17let me see if I can get this on mobile
57:18actually. Inspect. There we go. Now
57:21we're on mobile. As you can see, pretty
57:22straightforward stuff. Buy now buttons,
57:25product images, which we'll talk about
57:26very quickly here. They have the see
57:28results in 30 days or your money back,
57:29which is what we were talking about
57:30earlier. Order by midnight get
57:32guaranteed free gift. So this is a
57:33really good offer and we'll talk about
57:35this shortly here. Very basic before and
57:37after is what you'll target. Like this
57:39type of stuff is honestly like
57:40AliExpress basic and then they have like
57:42the this this thing right here that a
57:44lot of people do. And then there FAQs at
57:46the bottom and then reviews. So guys,
57:47this is like not rocket science. This is
57:49why I didn't want to make a 1-hour thing
57:50about just this cuz it's so simple. As
57:53you can see like this is basically just
57:55copy and paste from Amazon but to
57:56summarize on the below the fold, but
57:59this is where the real magic happens, up
58:01here. So when someone loads up the
58:02website, that's what we call above the
58:04fold. So this is all above the fold.
58:06Anything below this point down here is
58:09what we consider below the fold and that
58:11is everything along the lines of all the
58:13stuff that they have down here. Now
58:14don't get me wrong, the the below the
58:16fold over here is pretty important cuz
58:18you're showing the before and afters,
58:20you're showing the product in motion and
58:21like it's it's cool and I could sit here
58:23and lie to you guys and say this is
58:24going to make or break it but it's not.
58:26It really isn't. This is what's going to
58:27make or break the product test and that
58:29is what we call the above the fold. Now
58:31this is everything that the customer
58:32sees right when they load the website
58:34and these guys made it very clear they
58:36have a unique offer. So if we if we zoom
58:38in here, we can see that they have four
58:40free gifts included being a $40 gift
58:43card, a sweat belt, Pilates sock and
58:45training videos and series. So these are
58:47like that probably amounts to a couple
58:49bucks in extra cogs, but because people
58:51load up the website and they see that
58:52they have like all this extra stuff, it
58:54gets people to buy versus them buying
58:56from other places. And they also have it
58:58down here as well. It's all the stuff
58:59that the people could buy with. So this
59:01is the most important part about
59:03building your own website and guys,
59:04remember when it comes to websites, all
59:05that matters is the product page. It's
59:07making sure that when the customer loads
59:08the website above the fold, you show
59:10everything they need to see in order to
59:12articulate what your offer and product
59:15is. One thing that these guys aren't
59:17doing that I've done before that has
59:18made me a [ __ ] ton of money is in one of
59:21the first product photos, I like to
59:23include some sort of before and after
59:25cuz most of the products I sell support
59:26that. So over here, you can see they
59:28have a before and after. They can
59:29honestly just make this a product photo
59:31and make it maybe their third or fourth
59:33photo. That will help them boost their
59:34conversion rate cuz again, why are
59:35people buying this? They're buying this
59:37so they can have a better body. Pinpoint
59:38why people are buying it and make it
59:40very clear there. But honestly, guys,
59:42just by taking this website and
59:43emulating how they have their product
59:45page set up, that is more than enough
59:47for you guys in terms of like the store
59:48setup and optimization to go ahead and
59:50do this on your own. I don't have to
59:51make a 3-hour video on showing you how
59:54to scroll make a 3-hour video on how to
59:56set this all up on the Shopify because
59:57there's already videos out there on
59:59Shopify literally has like I think it's
1:00:01like 40 50 hours of free content talking
1:00:03about how to use their platform. So this
1:00:05video isn't for that. I'm not sponsored
1:00:07by Shopify. I'm not doing this for
1:00:08Shopify. I'm telling you guys this is
1:00:09what you want your store to look like if
1:00:10you want to make money in this space.
1:00:12And again, as you can tell, it's not
1:00:13crazy. It's not like this particular
1:00:15store is made in such a specific way and
1:00:18that's why they're making money. No, if
1:00:20you look at their ad library, you can
1:00:21see that they have a lot of content
1:00:22coming out. They have a very branded
1:00:24feel. They have a product that sells a
1:00:25shortcut. They have a a clear identified
1:00:27brand offer and they have a unique uh
1:00:30price point and offer behind everything
1:00:31and that's why they're making money.
1:00:33It's not because their store is pretty.
1:00:34But again, this is a great example of
1:00:36what I think is a amazing store. And the
1:00:39numbers don't lie. If you go to Shop
1:00:40Hunter, these guys are doing around a
1:00:42100k day right now, which is amazing.
1:00:44These are great results. Here's another
1:00:46store I can show you guys as well, Hey
1:00:47Shape. This is a shapewear store that I
1:00:49I truly admire. These guys, they're
1:00:51around uh 2 million a month right now.
1:00:52If we go to
1:00:54view products,
1:00:56pick a random product, view on store,
1:00:59you can see that they have their own
1:01:01taste to it. But if we go to inspect,
1:01:05same thing, guys, same thing. Above the
1:01:07fold, BBO shorts, you can see that they
1:01:09have uh their offer. They use uh
1:01:12Afterpay, which is pretty solid.
1:01:14Customer reviews, we use Vitals. I have
1:01:16Vitals as one of my favorite apps for
1:01:17reviews. It's a 40-in-1 app. I highly
1:01:19recommend it. They have this. This is a
1:01:21pretty good. This is in in feed. Um you
1:01:23can This is not needed when you're
1:01:25testing products. And then they have uh
1:01:27below the fold, which is like literally
1:01:28like not much, right? They're using
1:01:30Loox, by the way. So this is Loox if you
1:01:31want to use the same app as them, but I
1:01:33recommend Vitals. Vitals being like the
1:01:35word Vitals like v i t a l s, I think.
1:01:38Something like that. But long story
1:01:40short, I'm not going to put too much
1:01:41stress on this part of the video because
1:01:42I know it's not going to make or break
1:01:43the store. I I truly believe that the
1:01:46most important thing you can get out of
1:01:48watching videos like this is not knowing
1:01:50what to focus on, but it's knowing what
1:01:51not to focus on. The thing you guys
1:01:53don't want to focus on is [ __ ] like
1:01:55setting stuff up like this, setting
1:01:57stuff up like this, having the best
1:01:59description possible. Those things
1:02:01aren't going to make you more money. If
1:02:02your price point is good, if your offer
1:02:04is good, and you have a good product
1:02:05that has solves a problem, has a wow
1:02:07factor, and ironically is a shortcut,
1:02:09you have a good brand catalyst, and you
1:02:10have good content coming in, you will
1:02:11make the money. You having that in-store
1:02:14scrolling section like this isn't going
1:02:16to depict whether or not you make money.
1:02:17Yes, it's cool when you start to scale
1:02:19and those are the type of things you
1:02:20want to focus on, but starting out is
1:02:21not that important. Now, weeks 5 and 8
1:02:23are usually going to be centered around
1:02:25actually running your ads. So increase
1:02:28traffic and optimization. Now what is
1:02:31our media buying strategy? How do we run
1:02:32ads? This is a question I've been asked
1:02:34a lot, and there's two ways I could have
1:02:36approached this, right? I could sit
1:02:37here, open up Facebook Ads Manager, and
1:02:39show you exactly how we do it, or I can
1:02:41just tell you. And I've really realized
1:02:42that our scaling strategy, our testing
1:02:44strategy is so simple that I literally
1:02:46can just tell you and you guys can write
1:02:47it down, and that's more than enough.
1:02:48And I've watched every single other
1:02:51media buying video out there. I already
1:02:52know what scaling strategies people do.
1:02:54I already know what people recommend,
1:02:55and I can tell you for a fact the more
1:02:56simple you are, the better it will work.
1:02:59The more niche you are, it doesn't
1:03:01really matter. A lot of people have like
1:03:02unique strategies like doing lookalike
1:03:04audiences, interest-based targeting,
1:03:06split bidding, and all this and all this
1:03:07stuff. But it doesn't make the
1:03:09difference. And guys, this is coming
1:03:10from someone who's been media buying and
1:03:11running ads for like over 5 years. I've
1:03:13tried everything. I've literally done
1:03:15the interest targeting, the split
1:03:16bidding. I was one of the first
1:03:17advertisers on TikTok, so I used all
1:03:19their platform features, and I can tell
1:03:21you for a fact it doesn't really matter.
1:03:23As long as your creative is good, as
1:03:24long as your offer is good, as long as
1:03:26your product is good, you will make
1:03:27money. Now, what is our media buying
1:03:29strategy for my beginners out there?
1:03:30Media buying is referring to running ads
1:03:31on Facebook and TikTok. How you do the
1:03:33branded dropshipping approach is very
1:03:34simple. Um if you haven't picked it up
1:03:36by now, we're just finding products,
1:03:38we're launching ads with them, and we're
1:03:39making a brand with those ads. Now, ads
1:03:41is a topic for another day, and I
1:03:43actually have another video that is
1:03:45about I think 50 minutes long where I go
1:03:48in depth everything ad related in terms
1:03:50of creatives, finding good creatives,
1:03:51and making good creatives, and I'll plug
1:03:52that video on the screen here so you
1:03:54guys can see. Um if if I don't, just go
1:03:56through my channel. It's obviously
1:03:57you'll see it. It's like something about
1:03:58like dropshipping and ads. The media
1:04:00buying strategy we follow is very
1:04:01simple. We do a very very simple CBO
1:04:04strategy. This goes for TikTok,
1:04:05Facebook, Snapchat, whatever platform we
1:04:07run on, and I'll talk about selecting
1:04:09the right platform shortly here. But we
1:04:11literally just have the most simple
1:04:13media buying strategy out there. It is a
1:04:15CBO, $50 budget, one ad set in the CBO,
1:04:18absolutely no targeting except the
1:04:20country. So we focus US only. Um US or
1:04:22top four, whatever you want to do. If
1:04:24you're in the US, I say stay in the US,
1:04:25and I'll explain why here in a second.
1:04:26But US or top four, and then we put five
1:04:28creatives in that campaign. And every
1:04:30time we launch a new batch of five
1:04:31creatives, we do it in a new CBO. That's
1:04:33it. There's literally no targeting.
1:04:35There's no split testing. There's no
1:04:37bidding. There's no reason for me to get
1:04:38on here and like screen share and show
1:04:40you that because it's not going to make
1:04:41a difference because it's so simple. And
1:04:43the reason there's a reason why we keep
1:04:44it so simple, guys. The simpler your
1:04:46media buying strategy is, the easier it
1:04:49is to see consistency. Look, you might
1:04:52start off with interest and bidding and
1:04:54maybe get super lucky because that
1:04:55specific interest is doing well or that
1:04:57specific bid is doing well, but it will
1:04:58not stay consistent. me, been in this
1:05:00game for a while, I can tell you that is
1:05:02a fact. Guys, the people I know who are
1:05:04spending the most on Facebook, who are
1:05:05spending the most on TikTok, and making
1:05:06the most money in this game keep their
1:05:08media buying strategy so goddamn simple.
1:05:11The simpler it is, the more money you'll
1:05:12make. Don't overcomplicate it because it
1:05:14doesn't need to be a complicated part of
1:05:16the business. If someone told me when I
1:05:17started my e-commerce journey that like,
1:05:19"Hey, dude, like just keep it simple.
1:05:20Keep your media buying simple." I would
1:05:22have been way further than I am now.
1:05:24I've been put down the wrong path when I
1:05:26started my e-commerce journey. I
1:05:27listened to the wrong people. I'm not
1:05:28going to say any names, but I listened
1:05:30to like these crazy media buying
1:05:31strategies and these crazy tactics, and
1:05:32I would try it myself, and it wouldn't
1:05:34work, and I'd blame my media buying
1:05:35strategy, and I would stick to selling
1:05:37the same shitty products without a
1:05:38branded approach with trying new media
1:05:41buying strategies thinking it was going
1:05:42to work, but it never did, and now I
1:05:44know why. And that's why I'm here to
1:05:46tell you guys what to focus on and what
1:05:47not to focus on. And one of the things
1:05:49that you don't want to shine light to is
1:05:51a complex media buying strategy. Now, in
1:05:53terms of what platform you guys want to
1:05:54launch on, I have to be super
1:05:55straightforward here. Facebook is the
1:05:57best one. The really cold cut and clear
1:05:58answer, Facebook is the best. Facebook
1:06:00is king, and when that does change, I'll
1:06:01let you guys know. But as of now in
1:06:032025, Facebook is the best platform to
1:06:05advertise on. The only issue with
1:06:06running ads on Facebook is getting your
1:06:08accounts banned. It happens a lot. A lot
1:06:09of people get their accounts banned.
1:06:10They try and do it the traditional way,
1:06:12and it gets banned. And in the branded
1:06:14dropshipping and just overall
1:06:15dropshipping world, having accounts
1:06:17banned is a very normal thing. It
1:06:19happens to the best of us. Like, for
1:06:20example, having agency accounts, having
1:06:22bought assets, and doing all these
1:06:23complicated things are probably the most
1:06:25complex part of the business. And I I
1:06:27don't want to make this super super
1:06:28advanced and super complex cuz when we
1:06:30get into like Facebook scaling, keeping
1:06:32your ad accounts alive, buying business
1:06:34managers, and doing all that, I lose a
1:06:35lot of my beginner audience. But for my
1:06:37people out there that want the best
1:06:39Facebook assets, they want the best
1:06:40agency accounts, and they need the best
1:06:41resources when it comes to their
1:06:42Facebook ads, be sure to click the link
1:06:44below and schedule a call with me and my
1:06:45team. We actually give away in our
1:06:47community all my Facebook asset
1:06:49strategies, the Facebook asset team we
1:06:50use, the same agency accounts we use,
1:06:52and all that. And just to give my
1:06:53beginners a rundown on what I'm talking
1:06:54about, when it comes to Facebook, it's
1:06:56not as simple as just launching ads on
1:06:58account you make by going to
1:06:59facebookads.com. You ideally want to use
1:07:02agency accounts. So these are agencies
1:07:03that, you know, like have uh large
1:07:05business managers, and they rent
1:07:07accounts out to guys like you and me so
1:07:09you can use their ad accounts and
1:07:10leverage their BM spend, which again
1:07:12might be a little complicated for my
1:07:13beginners. And more importantly, you
1:07:15want to use BMs that aren't owned by
1:07:17you. So there's providers out there that
1:07:19basically sell business managers. They
1:07:21sell BMs. They sell profiles. They sell
1:07:24basically everything you need in order
1:07:25to launch a Facebook uh ad. You can buy
1:07:27them and launch them on proxies and
1:07:29VPNs, and essentially launch your ads
1:07:31like that. Now, I know this might be
1:07:33very complicated for my beginners, and
1:07:35it might overwhelm a lot of people, but
1:07:37I will be honest with you guys. This is
1:07:38the most complex part of the business.
1:07:40And if you can just, you know, buckle up
1:07:42and figure it out, you will be fine.
1:07:44Like once you get this part, you'll be
1:07:46fine. It's not It's not that hard,
1:07:47really, once you start to like lock in
1:07:49and really get it down. But again, guys,
1:07:50going back to the media media buying
1:07:52strategy we follow, it's super simple.
1:07:54All it is is literally just one CBO. We
1:07:57do five creatives in that CBO, no
1:07:59targeting, and that's it. And every time
1:08:01we launch a new batch of five creatives,
1:08:03it's in a new CBO. Now, what makes the
1:08:05way we test unique and branded is with
1:08:07the brand catalyst model, it's very
1:08:09important you guys focus on doing what
1:08:11we call progressive creative overload.
1:08:13And this is a strategy that I
1:08:14trademarked back in 2023 when I started
1:08:17to teach people how to do dropshipping
1:08:18the right way. Now, what is progressive
1:08:20creative overload? That is essentially
1:08:22launching five new creatives every
1:08:23single day. So like the commonality of
1:08:26most dropshippers is they tell people to
1:08:28test products in a super stupid method.
1:08:32What that method is is, and you probably
1:08:33hear this all over the internet, is
1:08:35getting 15 to 20 creatives or even maybe
1:08:38even five. Some people say five
1:08:39creatives. Launch them, see how it does.
1:08:41If it does well, scale it. If it
1:08:42doesn't, cut it. But the issue is they
1:08:44don't realize that it was the creative
1:08:45that got the product to work and not the
1:08:47product itself. Guys, ask anybody who is
1:08:49actively scaling a product with
1:08:50dropshipping. Doesn't matter if it's
1:08:51traditional or branded dropshipping.
1:08:53There's always going to be a handful of
1:08:54creatives on their Ads Manager that is
1:08:56getting all the spend. Now,
1:08:57hypothetically, if they weren't going to
1:09:00launch those creatives, they would not
1:09:01be spending the amount that they are
1:09:03right now. So it all boils down to
1:09:05launching the right creatives. That's
1:09:06why we follow a progressive creative
1:09:08overload method. What that means is day
1:09:11one, we launch five creatives for the
1:09:13product. Day two, we launch another
1:09:14five. Day three, we launch another five.
1:09:17Let's say by day three, the batch on day
1:09:19one has no sales. It's not doing well.
1:09:20We cut it. Maybe the batch on day two
1:09:22has a couple sales. Maybe it's breaking
1:09:23even. We'll keep it on if it's breaking
1:09:24even. Day four, we'll launch another
1:09:26batch. Day five, we'll launch another
1:09:27batch, and so on and so forth until
1:09:30we're 150 in the red or we're millions
1:09:32in profit. That's literally the formula,
1:09:34guys. A lot of people think that you
1:09:36need to stop launching creatives once
1:09:38you see success. No, when your product
1:09:40starts to work, you need to launch more
1:09:42creatives. That's the name of the game
1:09:43because it tells you that, "Hey, there's
1:09:45demand for this product. There is demand
1:09:47for this marketing angle. Launch more
1:09:48creatives. Put more fire in the fuel and
1:09:51scale up." Guys, behind the 60K day I
1:09:53showed you when we started this video,
1:09:55we're launching anywhere between 25 to
1:09:5730 creatives a day. Creative output is
1:10:00the whole business, and when you when
1:10:01you're building a brand, it's built on
1:10:03the creative level rather the website
1:10:05level. That's why when I showed you guys
1:10:07the brand before about Lano Fit the
1:10:09being the um
1:10:11being the Pilates board brand, you might
1:10:13not at first glance think that is a
1:10:14multi-million dollar business just by
1:10:16looking at their website, but trust me,
1:10:17when you look at their creative library,
1:10:18when you see all the unique content they
1:10:20have coming in, it damn well is a
1:10:22multi-million dollar operation. So,
1:10:24creatives are huge, and we really base
1:10:26around our product tests with creatives.
1:10:28So, just to summarize that, we do wide
1:10:29open CBOs, five creatives per CBO. We
1:10:32launch a new batch of five creatives
1:10:34every single day. As we're launching
1:10:36more creatives, we're cutting the ones
1:10:37that are not doing well for the past day
1:10:39to two days, and we're making sure to
1:10:41keep the ones that are break even alone.
1:10:43We leave those alone because sometimes
1:10:44they do turn key profit over time, and
1:10:47we launch creatives until we're 150 in
1:10:49the red or we're a millionaire. And the
1:10:51thing is, most of the time for product
1:10:53doesn't work, you're going to become 150
1:10:55in the red within three to four days.
1:10:56So, you are giving these products enough
1:10:58time to really see if it works or not.
1:11:00Weeks 9 to 12 of your branded drop
1:11:02shipping journey typically will consist
1:11:04of scaling and systems, like I said
1:11:06earlier. A lot of people have this
1:11:07ideology when you're scaling a product,
1:11:09there's just so much that goes into like
1:11:10getting more revenue, whereas they don't
1:11:11understand that's the easiest part of
1:11:13the whole process. In the branded drop
1:11:14shipping model, we are only doing paid
1:11:16media. We're only using ads to get
1:11:18sales. We're not doing any organic
1:11:20marketing, any influencer marketing, at
1:11:21least yet. The thing is, when it comes
1:11:23to the paid media scaling side of
1:11:25things, it is the most easiest thing in
1:11:27the world. If your product is good, if
1:11:28your creatives are good, and your
1:11:30campaigns are profitable, it is as
1:11:32simple as just spending more on ads to
1:11:34make more back. When I started my drop
1:11:36shipping journey, I went down the rabbit
1:11:37hole of finding the best way to scale
1:11:39your campaigns, meaning that people will
1:11:41tell me, "Hey, do 20% bumps, or
1:11:43duplicate your budgets, or make more of
1:11:45the same campaign at higher budgets,"
1:11:46and all these other BS strategies. But
1:11:48at the end of the day, the only thing
1:11:49that matters is spending more to make
1:11:51more. If you're spending $100 a day to
1:11:53bring back $200 in sales, in theory, you
1:11:56can spend $1,000 a day to bring back
1:11:58$2,000 in sales, right? And so on and so
1:12:00forth. So, for example, when you see a
1:12:03drop shipping store, let's say, doing
1:12:04one to two K a day at 30% margins,
1:12:07meaning the campaigns are spending well
1:12:08and you got a good ROAS, it's not hard
1:12:10to take that same store to 10K a day.
1:12:12Because the only thing you need to do is
1:12:13just spend more on the existing ads. We
1:12:15do have a little bit of a strategy we
1:12:16like to follow that does help us a lot
1:12:18when it comes to scaling up these
1:12:19campaigns, and it it gives us a little
1:12:21bit more clarity because we know that
1:12:22the scaling wasn't the thing that made
1:12:23the campaign tank in the first place.
1:12:25All right, guys, this is just a harsh
1:12:27reality of scaling ads with drop
1:12:29shipping, and that is, a lot of the
1:12:31times when you do scale up, what happens
1:12:33is your margin goes down and your ROAS
1:12:35does go down as well, right? Because
1:12:37there's a direct correlation to the more
1:12:38you spend, the higher your CPA will be,
1:12:42meaning your cost per acquisition,
1:12:43meaning how much you're spending per
1:12:44customer, right? So, you want to find a
1:12:46way to be able to scale these campaigns
1:12:48without basically losing your
1:12:49profitability. So, the strategy we like
1:12:51to follow, guys, is pretty simple.
1:12:52Assuming that your campaigns are doing
1:12:53well, which they should be if you
1:12:54followed everything right. A lot of
1:12:56people say if something does well, you
1:12:57just dupe it into higher budgets. I
1:12:59advise against that because the smartest
1:13:00thing you can do is slowly scale up your
1:13:02campaign budgets, and if it holds up
1:13:04over a couple days, then you can make
1:13:05your duplications. I do have a whole
1:13:07video going into ads and everything, but
1:13:08just to give you guys a quick rundown.
1:13:10So, assuming everything is going well,
1:13:11you do want to make those vertical bumps
1:13:13is what we call them. So, let's say day
1:13:14one, your campaign is spending $50, it
1:13:16brings back, let's say, 100 profitably.
1:13:18Day two, maybe it brings back like 120.
1:13:21Now, you know that this campaign and
1:13:22these creatives are doing good, so
1:13:23essentially all you need to do is just
1:13:25bump that campaign by 20%. So, if it's
1:13:26at 50, now it'll be at 60. Say day three
1:13:29comes around, and again, guys, this is
1:13:30all hypothetical. Let's say day three
1:13:32comes around, and it's still holding up,
1:13:33all you need to do is bump the campaign
1:13:35again upwards to, I think it's 72 cuz
1:13:37it's 20 20% of 60. And then if it holds
1:13:39up towards the end of the day, you can
1:13:40do actually two to three bumps a day, so
1:13:42that's upwards of 80. Say day four comes
1:13:44around, and it's still holding up, you
1:13:45can bump it maybe two to three more
1:13:47times, and let's say after like four
1:13:48days, it's still holding up, this
1:13:50campaign's doing great, you can go ahead
1:13:51and make two duplicates at a larger
1:13:53budget. Typically, I'd recommend doing
1:13:55250 per campaign. Now, a lot of people
1:13:57might wonder, "Sameer, why are you doing
1:13:59two duplicates instead of one?" I call
1:14:01this the bad apple strategy to where the
1:14:03ads manager is very finicky, and
1:14:05sometimes when you do like a uh what we
1:14:06call a horizontal dupe, meaning
1:14:08horizontal scaling is when you duplicate
1:14:09a campaign, you might see the campaign
1:14:12[ __ ] the bed. It's happened a lot
1:14:13before, especially when you're really
1:14:14aggressive. So, when we do two
1:14:17campaigns, one both at the same budget
1:14:18with the same creatives, exactly the
1:14:20same, what happens is out of the two
1:14:21campaigns, one of them, in theory, is
1:14:23going to perform worse than the other.
1:14:25We call that the bad apple, and we cut
1:14:26that campaign and focus on scaling the
1:14:28one that does well. And like the logical
1:14:30reason behind this, guys, is each time
1:14:32you make a duplicate or scale, what
1:14:34happens is the campaign gets back into
1:14:36re-optimization and in a re-learning
1:14:37phase. So, there's a small chance that
1:14:39when it gets back into re-learning, it
1:14:41learns unprofitably. And I know it
1:14:42sounds so stupid and so weird, but trust
1:14:44me, I've been doing this for a long
1:14:45time. I can tell you for a fact that the
1:14:47bad apple strategy works. And that's
1:14:49ideally all you guys need to do.
1:14:50Remember, the ideology behind scaling in
1:14:52drop shipping is literally just spending
1:14:54more to make more. If everything is
1:14:55going well with your offer, your
1:14:56product, and your creatives, ideally, if
1:14:59you can spend $100 to bring back $200,
1:15:01you should be able to spend $10,000 to
1:15:02bring back $20,000, right? So, whenever
1:15:04you see these crazy results online, for
1:15:06example, me showing you guys a 60K day
1:15:08at the start of this video, just know
1:15:09behind that 60K day, there's probably
1:15:11around 20 to 30K in ad spend.
1:15:12Nevertheless, since we are spending a
1:15:14lot on ads, we're making a lot back, and
1:15:16we are still super profitable. Like, for
1:15:18example, that 60K day, I have to
1:15:19double-check, but I'm pretty sure we're
1:15:20operating at around 30% margins, which
1:15:23still pretty good. Now, systems is a
1:15:24huge part of this whole process, and a
1:15:26lot of people overlook how important it
1:15:28is to set up the right systems for
1:15:30actually building out your branded drop
1:15:31shipping store. I can make a whole video
1:15:33on this that can exceed multiple hours,
1:15:35but as always, guys, if you want more
1:15:37in-depth one-on-one help with your
1:15:38systems, if you already have a drop
1:15:40shipping store that's doing well, be
1:15:41sure to click the link below to schedule
1:15:42a call with me and my team. But, moving
1:15:44forward, just to give you guys a little
1:15:45bit of a rundown, in this micro section,
1:15:47I'm going to talk a little bit about the
1:15:48team members you want to hire, what type
1:15:50of things you want to make SOPs for, and
1:15:52kind of where your mindset needs to be
1:15:53as a founder in order to make this thing
1:15:55work. Now, notice how I said founder. A
1:15:57lot of the people that get into the drop
1:15:59shipping game think of drop shipping as
1:16:01like this method of making money online.
1:16:03They think of it as like a method as if
1:16:04it's like reselling sneakers or
1:16:06something. And whereas there are people
1:16:07who think like that and still see some
1:16:09success, the people who really crush it
1:16:11in this business model view it as a real
1:16:14business. You are a founder. You're a
1:16:17business owner, and this is your
1:16:18business. This is your baby that you
1:16:19need to take care of and make sure it
1:16:21keeps making you money. Now, just by
1:16:23adopting that quick mindset, you're
1:16:24going to really get a better
1:16:26understanding of how to scale and
1:16:27systematize this business model.
1:16:28Ideally, the drop shipping and branded
1:16:30drop shipping route can be broken down
1:16:32into a couple core components. You have
1:16:34You have the marketing side of things,
1:16:35which is creatives, media buying, and
1:16:37everything along that side. You have the
1:16:39fulfillment aspect of it, which is like
1:16:41dealing with suppliers and making sure
1:16:42your orders are being shipped out on
1:16:43time. And you have the customer service
1:16:45aspect of it, making sure your customers
1:16:46are happy. These are really the three
1:16:48main things of the business model. Lucky
1:16:50for you guys, these two are super easily
1:16:53delegated to where honestly, I think a
1:16:55third grader could do it, right? So,
1:16:56when it comes to the customer service
1:16:58side of things, you could like I said
1:16:59earlier, you could easily hire Filipino
1:17:01reps off of Upwork to help run your
1:17:03customer service. I say Filipino for a
1:17:05reason, I explained that earlier in the
1:17:06video, but guys, they're just honestly
1:17:07the best. When you when you're running
1:17:09your customer service, it's really
1:17:10straightforward, and lucky for you guys,
1:17:11a lot of these people that you're going
1:17:12to find on Upwork and Fiverr have
1:17:14already been doing this for a long time,
1:17:16so they already know what they're doing.
1:17:17The only KPIs and metrics you guys want
1:17:19to look at when monitoring customer
1:17:20service is going to be your chargeback
1:17:22rate and your refund rate. You want to
1:17:23make sure you're giving out refunds,
1:17:24right? The best customer service teams
1:17:26on the planet just give out refunds.
1:17:28It's If someone asks for a refund, just
1:17:29give it to them, it's not going to kill
1:17:30your business. And two, your chargeback
1:17:32rate. You want to make sure your
1:17:33chargeback rate is low. Again, this is a
1:17:35little bit more complex, and I'll go
1:17:36more into this later in the video, but
1:17:38just to give you guys a rundown, in drop
1:17:39shipping, you should be at least under a
1:17:421% chargeback rate. So, if you're over
1:17:44that, that means either your product is
1:17:45horrible, your shipping times are
1:17:46horrible, or your customer service isn't
1:17:48where it needs to be. Now again,
1:17:49customer service is one of the easiest
1:17:50parts to delegate, so I'm not going to
1:17:52waste your time by going over that. You
1:17:53easily make job postings on Upwork and
1:17:55have someone manage it for you. Now,
1:17:57when it comes to the fulfillment side of
1:17:59things, a lot of people overlook how
1:18:01important it is to systematize this and
1:18:03actually hire out for it. Now, with drop
1:18:04shipping fulfillment, it's not hard
1:18:05because obviously like you're not
1:18:07fulfilling your own inventory, you have
1:18:08a supplier that does it, but you should
1:18:10have somebody that's overlooking
1:18:11basically the product quality, they're
1:18:13overlooking how like the shipping times,
1:18:15making sure everything's sorted with the
1:18:17supplier, making sure your costs don't
1:18:19rise, making sure that everything's
1:18:20basically dialed in with the supplier.
1:18:22And remember, guys, as you scale up,
1:18:23what's going to happen is you might have
1:18:25issues with your product that you're
1:18:26going to need to fix. And it's really
1:18:27smart to have a fulfillment manager in
1:18:28place that helps you kind of work
1:18:30through this turmoil. Now, the best
1:18:32thing that you guys can do, and I highly
1:18:34recommend anyone watching this who
1:18:35already has a branded drop shipping
1:18:36store that's doing well, is make your
1:18:38head customer service your fulfillment
1:18:40manager as well. I know this is like
1:18:42seems like a small little hack or tweak
1:18:44that you can do in your business, but it
1:18:46makes all the difference. Your head
1:18:48customer service, meaning the person
1:18:49who's overlooking your customer service
1:18:50team, or honestly, your first customer
1:18:52service rep, can be a hybrid role into
1:18:54someone who overlooks your fulfillment,
1:18:56makes sure your shipping times are good,
1:18:58and communicates between your supplier.
1:19:00This is a really easy role to hire for
1:19:02because literally any rep you hire on
1:19:03Upwork could also do your fulfillment
1:19:05manager role for you, and it makes your
1:19:06life a lot easier. So, honestly, if you
1:19:08just think about it logically, guys,
1:19:09that one hire basically encompasses
1:19:12these two huge parts of the business.
1:19:13And obviously, as you scale up and you
1:19:15get more orders, you're going to need to
1:19:16hire more reps. And lucky for you guys,
1:19:18if you hire the right customer service
1:19:20manager and fulfillment manager, they're
1:19:21going to do it for you and it becomes
1:19:22really seamless process, right? Guys, a
1:19:24quick little thing on hiring, too,
1:19:26because I know a lot of people watching
1:19:27this might be pre-existing business
1:19:29owners. This is coming from someone who
1:19:30has a team team of over 40 people and
1:19:33makes over 12 to 15 million dollars a
1:19:35year, and I can tell you confidently the
1:19:37easiest way to hire is from the top to
1:19:38the bottom. Meaning, you don't want to
1:19:40hire from the bottom up. So, for
1:19:41example, when you're hiring your
1:19:42customer service rep, the first first
1:19:44customer service rep you hire, make them
1:19:46a manager, right? Make them a
1:19:47fulfillment manager, make them a
1:19:48customer service manager. So, when you
1:19:49hire reps under them, you're working
1:19:51downwards, right? I like to call these
1:19:53delegation ladders. Same thing with the
1:19:54marketing side of the business, when you
1:19:56hire editor, a lot of the times it's
1:19:57even smarter to hire a creative
1:19:59strategist, so then the creative
1:20:00strategist handles the editing, and
1:20:02under them you'll have editors. And the
1:20:03main reason you guys want to do this is
1:20:05for a seamless automated process. What I
1:20:07mean by seamless automated process is
1:20:10when you have a ladder, what we call the
1:20:12delegation ladder, running in your
1:20:13business, it's going to make it a lot
1:20:14easier for people to keep other people
1:20:16accountable. For example, in my
1:20:17companies, when my customer service reps
1:20:19are lacking, which happens a lot, and
1:20:21they're not responding to emails on
1:20:22time, or there's their issue with their
1:20:24email responses, I'm not the one that's
1:20:26putting them in check. It's my customer
1:20:27service and fulfillment manager. Same
1:20:29thing when my editors aren't making
1:20:30videos that up-to-date and making good
1:20:32videos, who's putting them in check?
1:20:33That's my creative strategist. Same with
1:20:34the media buying side of things. So,
1:20:36this goes for any business. I know this
1:20:37is supposed to be a branded drop
1:20:38shipping tutorial, but this is for
1:20:40everybody. Make sure you hire from the
1:20:41top down, and your life will be so much
1:20:43easier as a business owner. Now, moving
1:20:44forward here, guys, we're going to go to
1:20:45the last part of the systemizing and
1:20:48delegation of this business model, and
1:20:50that is going to be the CMO, the
1:20:51marketing, and all everything that goes
1:20:52into like actually bringing in the
1:20:53traffic. Now, this is a very hard part
1:20:56of the business model for me to explain.
1:20:58And it's not because I don't have
1:20:59experience in it, cuz obviously, as you
1:21:00guys can tell, I really do what I say.
1:21:02It's because it's so different for every
1:21:04case, right? And it really depends on
1:21:06what type of style of content is working
1:21:07for your business, right? I'll give you
1:21:09guys a really good example that's going
1:21:10to help you understand this. Earlier in
1:21:122024, we had a brand that was doing
1:21:14really well with AI style content. AI
1:21:16style content was literally taking over.
1:21:17We experimented with it, and it just
1:21:19ended up outperforming everything. If
1:21:20you guys don't know what these AI videos
1:21:22are, I'm going to put it on the screen
1:21:23so you can see. So, it's basically like
1:21:24made with Midjourney and CapCut and 11
1:21:26Labs. These are some tools that we use
1:21:28to slap these videos together, and
1:21:29basically portray like this aggressive
1:21:32style of ad. This ad was absolutely
1:21:33crushing it for us, and all these types
1:21:35of videos were just outperforming
1:21:36everything, right? So, we had to make
1:21:38hires around that. So, we hired a editor
1:21:40just to edit AI videos. We hired a
1:21:42copywriter just for AI videos, and we
1:21:45hired a creative strategist, which is
1:21:47already working for us, to kind of
1:21:48manage these two guys. Now, the thing
1:21:49is, that was only applicable to that
1:21:52business at that time, right? Because,
1:21:54for example, if you hired the AI editor
1:21:56and AI copywriter for a business that
1:21:58doesn't benefit off of AI content, it's
1:22:00not going to work. And the reason I'm
1:22:01saying that before getting into like the
1:22:03actual nitty-gritty of it is because I
1:22:04don't want you guys to take what I'm
1:22:05saying too literally and set it up in
1:22:07your business and have it blow up in
1:22:08your face because it didn't apply to
1:22:10your style of content. So, remember,
1:22:11guys, your marketing team and your
1:22:13marketing side of the business is really
1:22:15dependent on the style of content that
1:22:17is working for you at the time. So, what
1:22:19I will recommend as rule of thumb, you
1:22:20ideally want to have a creative
1:22:22strategist and an editor. Those are the
1:22:23two main roles that need to be hired
1:22:25when it comes to the marketing side of
1:22:26things because they will help run the
1:22:27business for you. Because, if you think
1:22:29about it, at the end of the day, guys,
1:22:30as you can tell from what I said
1:22:31earlier, you don't have winning
1:22:32products, you have winning creatives.
1:22:34One of the best things one of my mentors
1:22:35told me was, you don't scale ads, you
1:22:37scale content, right? So, when a
1:22:38specific ad is working, make variations
1:22:40of it, make more ads like that. That
1:22:42system That simple system encompasses
1:22:44everything we do on a marketing
1:22:46standpoint. Ideally, when you're
1:22:47starting out your branded drop shipping
1:22:49journey and you're starting to make
1:22:50money and you're starting to see ads
1:22:52that are doing well, it's your job as a
1:22:54founder to take that information,
1:22:55meaning like, what is doing well, give
1:22:57it to editor or give it to creative
1:22:59strategist to make more variations of
1:23:01that. And variations can be as simple as
1:23:03just taking the same video and switching
1:23:04out the hooks, switching out the music,
1:23:06whatever it may be, or they could be as
1:23:08complex as building new scripts around
1:23:10stuff that is similar. Now, again, guys,
1:23:11I have a whole entire video going into
1:23:14ads for drop shipping, and I'll put the
1:23:16video on the screen so you can see. I
1:23:17don't want to overlap too much
1:23:18information because it will get mundane.
1:23:20But, guys, just remember, when it comes
1:23:22to your marketing side of this business,
1:23:24you have a creative strategist and an
1:23:25editor. But, in some cases, you might
1:23:27have separate editors or separate
1:23:28copywriters for a specific style of
1:23:30content that works. Now, someone who's
1:23:32watching this that might have just seen
1:23:34initial success with the branded drop
1:23:35shipping business model and they want to
1:23:36start hiring out, remember, it's really
1:23:38important you guys hire from the top to
1:23:40the bottom. So, I'd recommend finding a
1:23:41creative strategist first that can
1:23:43handle your editing, and then getting an
1:23:44editor under them. A really simple way
1:23:46of finding creative strategists and
1:23:47finding editors, because you can't find
1:23:49good ones on Upwork, is actually
1:23:50Twitter. Now, I get into how important
1:23:53Twitter is for the business model in
1:23:54other videos, and we talk a lot about it
1:23:56in our community, but really quick,
1:23:57guys, Twitter is literally a game
1:23:59changer for anything on the marketing
1:24:00side of the business. You need UGC
1:24:02creators, meaning creators that'll make
1:24:03the videos for you. Make a post on a
1:24:05Twitter. You need a creative strategist.
1:24:06Make a post on Twitter. You need
1:24:08editors. Make a post on Twitter. For
1:24:09some reason, guys, Twitter is full with
1:24:12marketing people and people that are
1:24:13ready to make content and edit content
1:24:15and even record content for your
1:24:16e-commerce brand. The simple strategy
1:24:18that we follow for our e-commerce brands
1:24:20is we'll create a separate Twitter for
1:24:22our company. Now, when I say company,
1:24:24I'm actually referring to like a fake
1:24:25agency, because, as you know, in this
1:24:27game, you have to keep your products
1:24:28kind of discreet and you have to kind of
1:24:29not show people, which is kind of
1:24:31ironic, cuz in our community I expose my
1:24:32brands, but that's a side note. The
1:24:34thing is, you want to make sure that you
1:24:35have a fake agency as your Twitter
1:24:37profile, maybe like a UGC agency or some
1:24:39sort of editing editing agency. So, when
1:24:41you make these tweets and like, "Hey,
1:24:42looking for #UGCcreator, hey, looking
1:24:44for #editor or #creatives, whatever it
1:24:47may be," you can get people to reach out
1:24:49to you via Twitter, and you can close
1:24:51them on DM, maybe hire them for your
1:24:52business, or get them on a freelance.
1:24:54There's a lot of things you can do.
1:24:55Nevertheless, it's really important that
1:24:56you guys utilize Twitter for your
1:24:58marketing roles. Now, one small thing as
1:25:00well, when it comes to hiring out your
1:25:01marketing roles, just remember that you
1:25:03need to test the waters first before you
1:25:05fully hire people. So, for example, with
1:25:06the editor, what we like to do is we
1:25:08will if we want to hire editor, we'll
1:25:10pay them maybe like 50 to 100 dollars as
1:25:12a sample rate just to edit some videos,
1:25:14and we tell them what to do, we kind of
1:25:15direct them a little bit, but we have
1:25:16them kind of go out on his own. We'll
1:25:17take those exact videos, and we'll
1:25:19launch them on our ads manager, and if
1:25:21they do well, then we know, "Hey, he's a
1:25:22good editor," right? Because, at the end
1:25:23of the day, you most of the time are not
1:25:26the customer that is buying your
1:25:27product. It's someone else, right? So,
1:25:28for example, for our hair care brand,
1:25:30I'm not the target customer. It's
1:25:32someone else. Or like, for all our other
1:25:33brands, I'm I'm usually not the target
1:25:35customer. So, my opinion rarely matters
1:25:37in this whole equation. It's whatever
1:25:39the data shows. If the data shows that
1:25:40these creators are doing well, that this
1:25:42editor made, [ __ ] it, we have to hire
1:25:43that editor. The whole point of the
1:25:44marketing process is to find stuff that
1:25:47the data relates to. All right. Now, in
1:25:48this part of the video, I want to go
1:25:49over store building, but I'm going to do
1:25:51it in a really interesting way. The
1:25:52thing is, you guys know there's a
1:25:54million other tutorials out there of
1:25:55like building stores one-to-one, but I
1:25:57wanted to use this part of the video to
1:25:59actually show you tool that I've been
1:26:00recently using, and I've seen a lot of
1:26:02success with. So, we're going to dive
1:26:03into the computer here really quick. All
1:26:04right. Now, in this part of the course,
1:26:05guys, I'm going to teach you guys how to
1:26:06build a store. The thing is, there are a
1:26:09million other store building tutorials
1:26:11out there. Like, everyone and their mom
1:26:13has a tutorial on how you guys can build
1:26:15a drop shipping store on Shopify, and
1:26:16like, all the basic stuff, but I wanted
1:26:18to use this part of the course to show
1:26:20you something that I've actively been
1:26:21doing in my businesses, and something
1:26:23that I've honestly been gatekeeping for
1:26:24a while, and I feel kind of guilty of
1:26:26it. Now, this is a tool I've been using
1:26:27in literally all my drop shipping
1:26:28stores, and I've seen a lot of my
1:26:29students use it as well and see a lot of
1:26:31success with it. So, let's just hop on
1:26:33the tool right here. As you guys can
1:26:34see, it's called Atlas. It's AI store
1:26:36builder. Now, here's the thing. A lot of
1:26:38people who've been following me for a
1:26:39while know that I've said this before,
1:26:41and I'll say it again, if you're not
1:26:42using AI in e-com in 2025, you will be
1:26:44left behind. AI is just revolutionizing
1:26:47the game, and the only issue up until
1:26:49this point was no AI store builder that
1:26:52I felt actually was worth the time to
1:26:54talk about. And on top of that as well,
1:26:56there was no AI store builder I found
1:26:58that actually converted. For some
1:26:59reason, all the other ones I've used,
1:27:01and this is coming from someone who does
1:27:02the business model, I have seen no
1:27:04success with. Like, they literally just
1:27:05don't convert. For some reason, people
1:27:07don't buy from it. However, this is the
1:27:08only one I've actually seen work, and
1:27:10it's actually a blessing that I can show
1:27:12this to you guys, because I'm assuming a
1:27:13lot of you guys haven't seen this
1:27:14before. Now, the thing is, the reason
1:27:16why this one works really well is
1:27:17because it actually gives you like
1:27:18bundling. So, if you get the higher
1:27:20plans on this app, you get bundling, and
1:27:22you get a lot of other stuff that other
1:27:23ones don't give. Makes the process a lot
1:27:25easier, and we've literally been using
1:27:26this for all our product tests, and it's
1:27:28been a huge game changer. Before I even
1:27:30show you guys this, if you want to sign
1:27:31up for this app, use the link below to
1:27:33get a discount, and it is literally a
1:27:35game changer. Link's in the description.
1:27:37For for the sake of this video, the
1:27:39importing process takes a little bit
1:27:40long, like 20-30 minutes. So, what we're
1:27:42just going to do is do it on an existing
1:27:43product. Sorry about that, guys. So, the
1:27:46thing is, with this tool, it's pretty
1:27:47straightforward. The reason I'm showing
1:27:48it is because it actually works. So, I
1:27:50wanted to kind of just show you guys
1:27:52behind the scenes of some of the tools
1:27:53we use.
1:27:54Over here, uh you can select a photo.
1:27:56So, after you import the link, you can
1:27:58just put the photos here. Select the
1:27:59photos you want. The store name will
1:28:01kind of auto-populate, so whatever you
1:28:03want it to be. Over here, it's assumed
1:28:05it was Bloom Fresh. So, it's pretty
1:28:07cool. Like, it'll also like
1:28:08auto-populate a pricing, uh literally
1:28:11everything, guys. It makes it so much
1:28:13easier. As you can see, the whole store
1:28:14is populated here. Now, the thing is, if
1:28:16you do this on a store that's like a URL
1:28:18link that isn't already on your store,
1:28:20it takes maybe like 10-15 minutes, if
1:28:22that. We're on a time crunch right now.
1:28:23So, yeah, that's basically what we use
1:28:25to build a store. All you have to do is
1:28:26press import and import store. Just like
1:28:30that, you'll sit back and wait, and
1:28:31ideally within a couple minutes, it'll
1:28:34be imported onto your store and ready to
1:28:35use. So, that's what we've been using
1:28:37for all our product tests in 2025. It
1:28:39just makes the whole process a lot
1:28:40easier, and more importantly, allows us
1:28:42to focus on what is more important,
1:28:44being our creatives. And you can view
1:28:46the whole store here. It's going to go
1:28:47over to the admin. It's going to be
1:28:49loading here, and it's taking its time.
1:28:51But, this is essentially what it's going
1:28:52to look like. This is a demo store. So,
1:28:53you have a whole bundle selection here,
1:28:55which is pretty solid. I would recommend
1:28:57anyone who's testing products, make sure
1:28:58you have a bundler.
1:28:59And it's very straightforward, as you
1:29:00guys can tell. It It definitely does
1:29:02convert, and I can speak from
1:29:03experience, this stuff is not easy to
1:29:05make, and whoever put this together was
1:29:06definitely what they were doing. So,
1:29:08yep, that's what we use for store
1:29:10building. It's so funny, guys, because
1:29:11back in the day, when I would teach
1:29:12people about store building, that's like
1:29:13a 2-3 hour course right there. But,
1:29:15nowadays, with AI tools, I can quickly
1:29:17show you how to do it in literally just
1:29:195 minutes. Now, some other quick things
1:29:20I want to go about in this module so you
1:29:21guys have the full knowledge of
1:29:23everything needed for this business
1:29:24model. One, it'll be payment processing.
1:29:26Most of the people watching this, you
1:29:28guys can process on Shopify payments,
1:29:29which is pretty straightforward to set
1:29:30up. You can just do it on the settings
1:29:32when you create your store. Everything
1:29:33about Shopify payments is pretty
1:29:34straightforward, nothing crazy. Most of
1:29:36the people will get approved for it. If
1:29:37you don't get approved for it, or you're
1:29:38having issues with payment processing,
1:29:40we do have a lot of solutions for this
1:29:41in our community where we give some of
1:29:43our bank partnerships and whatnot. So, a
1:29:45little bit more technical stuff, but if
1:29:46you're having issues with payment
1:29:47processing, I got you. Customer service
1:29:49tools. Now, like I said, having the
1:29:50right customer service rep or manager in
1:29:52your business will literally automate
1:29:53this whole process, but just so you guys
1:29:55know, we use Zendesk across all of our
1:29:57brands, and we highly recommend you use
1:29:58Zendesk as well. I have no affiliation
1:30:00with them. For analytics and tracking,
1:30:02this is one of my favorite things to
1:30:03talk about cuz it's so god damn
1:30:04important when it comes to the media
1:30:05buying side of things. We use, and we
1:30:07proudly use Triple Whale. Again, I have
1:30:09no affiliation with Triple Whale, but
1:30:10it's one of my favorite platforms out
1:30:12there. Essentially, Triple Whale will
1:30:13give you day-to-day margin tracking so
1:30:15you can see what your margin is for your
1:30:16brand. For example, let's say you spend
1:30:17$100 on ads, you brought back $200 in
1:30:19sales, and you had $50 in COGS, and a
1:30:21little bit in transaction fees and
1:30:22whatnot. Triple Whale will be basically
1:30:23encompass all that information together
1:30:25and let you know your day-to-day margin,
1:30:27so you know how profitable you are. And
1:30:28on top of that as well, Triple Whale
1:30:29actually has a UTM feature, so you can
1:30:31add UTMs, or which are basically like
1:30:33customized ad links to all your ads so
1:30:36you get 100% tracking, which is
1:30:38unbelievably so important when you
1:30:40scale. In terms of Shopify apps we like
1:30:42to use just to give some honorable
1:30:43mentions, Vitals is literally my
1:30:45favorite app. Vitals is a 40-in-1
1:30:47Shopify app. I have no affiliation with
1:30:48them, and it's it's the app I've been
1:30:50using since I started Shopify. I mean,
1:30:52you get reviews, you get bought, you get
1:30:53bundlers, you get everything on that
1:30:54app. It's one of my favorite apps.
1:30:55Second app, obviously, is going to be
1:30:57Atlas, the one I just showed you guys.
1:30:58Now, if you guys want to use Atlas or
1:31:00sign up to Shopify using Atlas, you
1:31:01actually get a huge discount. So, just
1:31:03click the link below, and we got you
1:31:05guys. Besides that, guys, there's not
1:31:06really any other apps we use. Honestly,
1:31:08with Vitals, you have everything you
1:31:09need. And then if you start your journey
1:31:11with Atlas, you literally have again
1:31:12everything you need. So, just with those
1:31:14two apps, you can save a lot of money by
1:31:16not wasting your time and energy and
1:31:18money on other apps that you don't need
1:31:20to use. So, those are my two favorite. I
1:31:21want to go over some common issues that
1:31:22arise as people scale this business
1:31:24model so you guys kind of know what
1:31:26you're getting into. I wish more gurus
1:31:27shine light on like the problems that
1:31:29arise in this business, but as you guys
1:31:31know, most people don't actually do the
1:31:32business model. So, let's say you're
1:31:34scaling up a branded drop shipping
1:31:35store, you're getting into building a
1:31:37full-fledged e-commerce brand, you're
1:31:38ordering inventory, you're doing all
1:31:40this cool stuff. What are some issues
1:31:41you can arise, and what are some issues
1:31:42you can plan for in order to maximize
1:31:44how much you make and minimize how much
1:31:46money you lose. First things first is
1:31:47inventory management. Guys, the whole
1:31:49point of you making this product work,
1:31:51making this business model work, is so
1:31:52then you could eventually reinvest the
1:31:54money into getting your own inventory.
1:31:56And lucky for you guys, the suppliers
1:31:58that we give you guys and the methods we
1:31:59teach allow you guys to get this
1:32:01inventory for so god damn cheap. I mean,
1:32:04take it from me. For the brands I'm
1:32:05scaling right now, because I've been
1:32:06leveraging these same suppliers for
1:32:08years, we basically get a drop shipping
1:32:10pricing structure for US inventory.
1:32:12Meaning, we have US inventory coming in
1:32:15the US, and we have 3PLs that store this
1:32:16inventory and ship it out. However, we
1:32:18pay per unit sold with a drop shipping
1:32:21pricing structure. So, we get all the
1:32:22benefits of having a US-based
1:32:24fulfillment brand, meaning like two-day
1:32:26shipping times, and we get all the
1:32:27benefits of having a drop shipping
1:32:28pricing structure, meaning like no
1:32:30inventory cost, put together. The only
1:32:32way we're able to do this is because
1:32:33we've leveraged relationship with our
1:32:35suppliers, and the same suppliers we
1:32:37give you guys. Now, if you're not an
1:32:38idiot and you know how to negotiate with
1:32:39suppliers, which again, we teach in our
1:32:41community a little bit more in depth,
1:32:42you'll be able to do the same thing once
1:32:44you start to scale. So, don't think that
1:32:45like, "Oh, I'm going to make money with
1:32:46drop shipping, and then I'm going to
1:32:47spend all that money back in the
1:32:48inventory." That's not how it works. If
1:32:50you know what you're doing, you can
1:32:51leverage that consistent order count
1:32:53you're getting every single day with
1:32:54your supplier in order to bring in US
1:32:56inventory for basically free. One issue
1:32:59that can arise is inventory management
1:33:01and tracking. So, for example, when you
1:33:03start to get US inventory, it does
1:33:05become a bit of an issue to track how
1:33:07much inventory you have and how much
1:33:08inventory you need in order to stay
1:33:10sustained. Now, lucky for you guys,
1:33:12everyone watching this has stemmed their
1:33:14e-commerce brand from drop shipping. So,
1:33:16let's say for a duration of a couple
1:33:18weeks to a couple months, if you had to
1:33:20fall back onto doing the drop shipping
1:33:22model because you don't have US
1:33:23inventory, that's totally fine because
1:33:24your suppliers can support it. That's
1:33:26why for us, let's say we end up scaling
1:33:27really hard and we've totally burned
1:33:29through all our US inventory, we still
1:33:31have our drop shipping supplier that can
1:33:33drop ship orders to our customers. The
1:33:35only thing I recommend you guys to do in
1:33:37order to automate this process is before
1:33:39you get US inventory, ideally, you
1:33:41should already have a customer service
1:33:43and fulfillment manager. You can just
1:33:45tell this person to keep a close eye on
1:33:47inventory management and work directly
1:33:48with the supplier to make sure you
1:33:49always have US inventory, and that will
1:33:51be completely delegated. A customer
1:33:53service breakdowns happen a decent
1:33:54amount. A lot of the times when you
1:33:55scale up, you might have not enough
1:33:57reps. Sometimes, you might not have
1:33:59enough support. Sometimes, your reps
1:34:01might quit. This is a common issue that
1:34:03can easily be solved by hiring from the
1:34:05top to the bottom. Meaning that instead
1:34:07of just hiring reps and managing them
1:34:08yourselves, you make one rep the
1:34:10manager, or you just hire a manager
1:34:11first and then work downwards, so then
1:34:13they can manage everything. Cuz guys,
1:34:14trust me, customer service is a
1:34:15nightmare, and you don't want to manage
1:34:17that. You want to focus all your time in
1:34:18acquiring new customers and focus all
1:34:20your time on the marketing side of
1:34:23things. Payment processing problems
1:34:24arise all the time with Shopify. You
1:34:26might get a Shopify hold, you might get
1:34:28a payment reserve, and even if you're
1:34:30not even using Shopify payments,
1:34:31sometimes you get hit with a reserve.
1:34:32It's very common for beginners to get a
1:34:34Shopify payment reserve. It's like, I
1:34:35think nine out of 10 people who do this
1:34:37business model have once been hit with
1:34:38the reserve. Now, there's a couple ways
1:34:40to go about this. The best way I can say
1:34:42to beat a reserve is just communicate
1:34:44clearly with the Shopify team. You guys,
1:34:45the thing is, when you start drop
1:34:47shipping, I highly advise you guys to
1:34:49keep a lot of the money in the bank.
1:34:51Don't go spending it on Lambos and nice
1:34:52watches because the thing is, you might
1:34:54get hit with a reserve, and that reserve
1:34:56might hurt your cash flow. Now, don't
1:34:57get me wrong, you'll always get the
1:34:59money that Shopify holds from you.
1:35:00They'll never like not give you the
1:35:01money, but you don't want to be in a
1:35:02position where you can't scale because
1:35:04of the reserve they gave you. So, be
1:35:06wary about this, and just cuz make sure
1:35:08you're keeping a lot of your profits set
1:35:09aside to deal with reserves when you
1:35:11first start out. Now, as you scale up
1:35:13and you start to make more money, you
1:35:14shouldn't really have to deal with that.
1:35:16But, just in the beginning, know it's
1:35:18better for you to focus on keeping money
1:35:20aside. Ad account shutdowns are one of
1:35:22the most common things in the e-commerce
1:35:24business. I honestly think that everyone
1:35:26I've talked to in the business model has
1:35:28experienced this at least once in their
1:35:30life to where it's like their ad account
1:35:31got shut down, and they get cooked. Now,
1:35:33don't worry cuz there's a lot of ways to
1:35:34go about this. I will say this though,
1:35:36you guys want to start using agency
1:35:38accounts since day one, because when you
1:35:39start to use agency accounts, and you
1:35:41start to get good spend on agency
1:35:43accounts, what's going to happen is
1:35:44you're going to build a relationship
1:35:45with these agencies. And when your ad
1:35:47account gets shut down, or when your
1:35:48business manager goes down, or when any
1:35:50of your Facebook or Meta or even TikTok
1:35:52assets go down, you can ask the agency
1:35:55to help you get it back, and they could
1:35:56leverage insiders or other ways to get
1:35:58it back. We actually give away all our
1:35:59agency connects in our program, so if
1:36:01you want to schedule a call with us cuz
1:36:02of that, be sure to let us know in the
1:36:03link below. But, moving forward here,
1:36:05guys, it's really important you have
1:36:06agency accounts and you use them since
1:36:08day one, because when you do, you get a
1:36:10lot more leverage when it comes to these
1:36:11bans that you have to deal with. Section
1:36:13four is growing without breaking even.
1:36:16So, in this section, we're going to go a
1:36:17little bit over traffic. We're going
1:36:18over team building, which we kind of
1:36:19already touched on, but I'll kind of
1:36:21wrap that up quite nicely for you guys.
1:36:23And honestly, just what you need to do
1:36:25in order to exit this business model so
1:36:27you have the right ideology in mind when
1:36:29you start. Now, traffic is really easy,
1:36:31but traffic is one of the most important
1:36:32parts of the business model. See, when
1:36:34someone like me thinks about traffic,
1:36:36the first thing I think about is
1:36:37creative systems, because I know what it
1:36:39takes to get profitable traffic. A lot
1:36:41of people have the misconception to
1:36:42where traffic in the business model just
1:36:44means like, buying strategy? Where are
1:36:46you getting the traffic from?" A lot of
1:36:48stuff that is irrelevant to what
1:36:49actually makes money. Whereas, the
1:36:51creatives I know matter. And I'll give
1:36:52you guys a great example to where when
1:36:54we have a winning creative on Facebook,
1:36:56that same piece of content, when we put
1:36:58it on TikTok, Snapchat, Pinterest,
1:36:59Apple, it doesn't matter where we're
1:37:01launching it, will make us a lot of
1:37:02money. Even to the extent to where we'll
1:37:04take vertical videos that are doing well
1:37:06on Facebook and launch them on YouTube,
1:37:08whereas it's a, you know, horizontal
1:37:09platform, and it will still make money.
1:37:12Guys, creatives are everything. And the
1:37:14only thing I want to talk about in the
1:37:15traffic part of this video is creative
1:37:16systems. Now, again, guys, I have a
1:37:19whole god damn video going over this
1:37:21that I'll put on the screen. And we talk
1:37:23about this every single week and
1:37:24one-on-one in our community down below.
1:37:27However, to give you guys a little bit
1:37:28of a rundown, creatives are everything.
1:37:31When you start your branded drop
1:37:33shipping journey, a lot of the times
1:37:34what's going to happen is you're going
1:37:35to ideally find a product that has a lot
1:37:37of content out there. Hypothetically,
1:37:39you're going to take this content for
1:37:40inspiration, meaning you're going to rip
1:37:41it online and launch it as ads. Ripping
1:37:43is a little bit of a gray topic, and I
1:37:45do have another video where we go over
1:37:47this, but I'm not going to go too much
1:37:48on it in this video just because it is
1:37:50gray, and I want to protect my account.
1:37:51At the end of day, it's a very important
1:37:52part of the business model. Now, like I
1:37:54said, guys, hypothetically, when you
1:37:55find a product that's working,
1:37:56essentially, you're just taking these
1:37:57videos online, you're ripping them, and
1:37:59you're using them as your ads. Now, a
1:38:00lot of the times, what happens is people
1:38:02know that from the regular drop shipping
1:38:04model, right? They know they needed to
1:38:05steal the videos online and launch them
1:38:06on their own. They get some sales, and
1:38:08then they let it scale out, and then
1:38:09basically, what's going to happen is
1:38:10those creatives are going to fatigue,
1:38:12and your product is going to die. That's
1:38:13what happens in 99% of drop shipping
1:38:16cases. What if I told you that's not the
1:38:17case with branded drop shipping? And the
1:38:19only difference between branded drop
1:38:21shipping and normal drop shipping is the
1:38:22creative systems and creative input you
1:38:24set up when you start to see success.
1:38:26I'll tell you from my experience. When
1:38:27we launch a product and five creatives
1:38:29work, let's say we launched five
1:38:30creatives, maybe one or two of them
1:38:31really, really hit. We're going to take
1:38:33those one or two, we're going to make
1:38:34variations of those, probably around 20
1:38:35to 30 variations, meaning we take that
1:38:37same video, we change the hook, we
1:38:39change the body, we change one simple
1:38:41thing about the video. Because what is a
1:38:42variation? A variation is one singular
1:38:44change. Anything above one singular
1:38:47change makes it a completely new video.
1:38:49So, ideally, if we change the hook and
1:38:51the CTA, being the end of the video, at
1:38:52the same time, now that's a new video,
1:38:54and that's not a variation. Now,
1:38:55ideally, what we're going to do is take
1:38:56one of the two top videos that are doing
1:38:58well in the ad campaign, and just make a
1:39:00[ __ ] ton of variations of those. Now,
1:39:02once we make our variations, we're going
1:39:03to launch those, and ideally, those do
1:39:05well, too, right? So, your variations
1:39:06are going to keep you scaling evergreen.
1:39:08This is where it gets a little bit
1:39:09complicated. You guys want to spend as
1:39:11much time as possible cultivating new
1:39:13angles and concepts around your
1:39:15creatives. Now again, I have a whole
1:39:16video going about this, but just make
1:39:18sure when you see a certain angle
1:39:20working, whatever it be libido or hair
1:39:22growth, it doesn't matter what you're
1:39:23selling. Get more videos like that. And
1:39:26the easiest way to do that is not by
1:39:27editing them yourselves cuz obviously
1:39:29you want to use CapCut and edit them
1:39:30together, but you also can go to Twitter
1:39:33and look for UGC creators that can make
1:39:35more videos for you, right? And a lot of
1:39:37people overcomplicate this part of the
1:39:39business of getting more content. They
1:39:40think that they need to script it out
1:39:42down to a T and it needs to be amazing
1:39:43copywriting. No, that's not the case.
1:39:45When it comes to getting more content,
1:39:46it's as simple as you just taking the
1:39:48videos that are already doing well,
1:39:50putting those links on a Google Sheet,
1:39:51and giving it to new creators to
1:39:52recreate or use for inspo. The best
1:39:54thing you can do for getting new content
1:39:56is literally let creators create because
1:39:58that's what they do best. Don't try and
1:40:00take over the process of scripting it
1:40:01and making all this crazy complicated
1:40:03thing when it doesn't need to be. The
1:40:05furthest extent we'll go in terms of
1:40:07scripting is sometimes they'll do bullet
1:40:08points, which I'll explain here in a
1:40:10second, but ideally when you're starting
1:40:11out, all you want to do is just get
1:40:13creators to make videos like the ones
1:40:15that are doing well. You can find these
1:40:16creators on Twitter. You can find them
1:40:18on jointbrands.com, on insense.com, on
1:40:20billo.com. There's so many platforms out
1:40:22there. Some of my favorites are the ones
1:40:24I just mentioned. Also, TikTok Creative
1:40:25Center is really good as well. Another
1:40:27huge component about this business model
1:40:29in terms of like consistently scaling
1:40:31profitable traffic is by having a
1:40:33consistent flow of new concepts coming
1:40:35into your ads manager. So, the question
1:40:37arises is what is new concepts? Concepts
1:40:39can be anything along the lines of a new
1:40:41way of portraying the product. So,
1:40:43ideally if you're doing the branded drop
1:40:44shipping model properly, you're going to
1:40:46have products that have a lot of
1:40:47different angles. Meaning like for
1:40:48example, if it's a hair care product,
1:40:49you can say this helps you grow your
1:40:51hair back or this helps you grow new
1:40:53hair that you never had before or this
1:40:55helps you look like you're 20 again or
1:40:56this helps you have celebrity hair care.
1:40:58There's so many different ways of going
1:40:59about it. You can explore new concepts
1:41:02for that particular product that could
1:41:03then arise new scale, right? That's how
1:41:05you keep a product evergreen by always
1:41:07funneling in new concepts and new
1:41:09creatives. The best way to find new
1:41:11concepts for your product is not only by
1:41:13going to TikTok and seeing what these
1:41:14people are talking about when it comes
1:41:16to your product or other similar
1:41:18products in the industry, but also going
1:41:19to Amazon. Guys, Amazon is goated when
1:41:21it comes to product research. And when
1:41:23it's goated when it comes to creative
1:41:24research as well. When you go to Amazon,
1:41:26simply just find products that are
1:41:27similar if not the same to the product
1:41:28you're selling. See what people are
1:41:30talking about in the reviews. See what
1:41:31people are talking about in the
1:41:32comments. See what questions people have
1:41:34and it's going to give you a lot of
1:41:34insight on what to target in your
1:41:36creatives. The best example I can give
1:41:38you guys is let's say you're selling a
1:41:39new brace product and you found that
1:41:41same knee brace on Amazon. And you see a
1:41:43top review of someone asking like, "Hey,
1:41:44does this work well with people in the
1:41:46medical industry?" And a lot of people
1:41:47are saying like, "Yeah, you know, I'm on
1:41:49my feet all day cuz I'm a nurse, blah
1:41:50blah blah." And like they're just
1:41:52medical industry knee brace going hand
1:41:53in hand. Now, what you can do as a
1:41:55founder and as a good marketer is you
1:41:57can take that knowledge and apply it to
1:41:58a creative. Your creative can then be
1:42:00something along the lines of the best
1:42:02knee brace for nurses in 2025 or I'm a
1:42:04nurse and this knee brace made my 2025
1:42:07year so much easier. Whatever it may be,
1:42:09you're just making sure that you know
1:42:10person watching this is a nurse. Because
1:42:11the thing is, guys, to get someone to
1:42:13stop a scroll and buy your product is a
1:42:14lot easier than you think when you can
1:42:16relate to the customer. If you're
1:42:17somebody who is a nurse and has pain in
1:42:19their right knee, and when you're
1:42:20scrolling on TikTok or Instagram at the
1:42:22end of your work day, and you see a
1:42:23video that says like, "Hey, are you a
1:42:24nurse with pain in your right knee?"
1:42:26You're going to watch that whole video
1:42:27and you're most likely going to buy that
1:42:28product. So, the easiest way to win over
1:42:30a conversion is by actually speaking to
1:42:33the customer, speaking their language. A
1:42:34lot of people overlook this. They think,
1:42:35"Oh, you know, as long as you have a
1:42:36good product, it's fine." No, you need a
1:42:37good product and you need good creatives
1:42:39as well. And good creatives just means
1:42:40stuff that your customer can relate to.
1:42:42There's been so many times where I've
1:42:44seen a product and I've seen a style of
1:42:45creative that goes hand in hand with
1:42:47that product and when I combine the two,
1:42:48it just goes crazy. Like for example,
1:42:51when you're selling like when you're
1:42:52selling a men's wellness supplement for
1:42:53example, you want your creative style to
1:42:55be more so like podcast, right? Because
1:42:57what is that target demo consuming?
1:42:59Podcast, right? For example, they're
1:43:01probably watching Joe Rogan in their
1:43:02free time or Andrew Huberman, right? And
1:43:04if you can target that same style of
1:43:06content with that same lingo, the same
1:43:08things they're talking about, but plug
1:43:09your product in there, you're going to
1:43:10find it a lot easier to scale. Now, in
1:43:12terms of team building, we already
1:43:13touched on that, but I just want to
1:43:14encompass it all together really quickly
1:43:16so you guys have a overview of what it
1:43:18looks like. You have your customer
1:43:20service and fulfillment manager. You
1:43:21have customer service reps under your
1:43:23fulfillment manager. Then on your
1:43:24marketing side, you're going to have
1:43:26your editor, maybe one or two, just
1:43:27depending on exactly what type of
1:43:29content's doing well for you. For
1:43:30example, if it's compilations, you have
1:43:32editor just for compilations. If it's
1:43:33AI, you have editor just for AI. But
1:43:35ideally, you want one really good
1:43:36editor. And then most importantly, you
1:43:38want one to two really good creative
1:43:40strategist. strategist will do anything
1:43:42along the lines of managing the editor
1:43:44and flow of content, working hand in
1:43:45hand with the UGC people. So, for
1:43:47example, like if you're getting new
1:43:49content constantly coming in, they're
1:43:50going to be working directly with all
1:43:51the people that you get content from.
1:43:53So, they're managing all the samples
1:43:54going out and all that great stuff. And
1:43:56then third but not least, they're
1:43:57helping script out and create new
1:43:58concepts that these new UGC people can
1:44:00make. Now, again, I have a video where
1:44:02we go more in depth on the creative side
1:44:04of things and again, in our community,
1:44:05we talk about this all the time. But
1:44:07those are the main hires you want to
1:44:08make. Now, need to be honest with you
1:44:10guys. Throughout this whole process, you
1:44:12want to have a lot of VAs. Meaning like
1:44:13for example, I have three VAs that work
1:44:15for me full-time and they just help me
1:44:17kind of piece everything together. Our
1:44:18creative strategist usually has a VA as
1:44:20well that helps them manage all the
1:44:21samples going in and out. Sometimes
1:44:23we'll even get a VA for our fulfillment
1:44:24manager in case he needs it. Whatever it
1:44:26may be, VAs are kind of like the sticky
1:44:27glue that keeps things together. They do
1:44:29a lot of admin work and they keep the
1:44:30business very smooth. Now, again, guys,
1:44:33it depends on your specific brand. Not
1:44:35everyone's going to have the same team
1:44:37structure. I've seen guys before to
1:44:38where they're really scaling via sales,
1:44:40meaning like video sales letters. These
1:44:41are just like super long ads. They're
1:44:43really scaling via sales well. So, for
1:44:44them to have like a creative strategist
1:44:46pretty it's it's it's obsolete. They
1:44:48don't need one, right? So, instead, they
1:44:50focus on hiring copywriters and the
1:44:51copywriters work directly with the
1:44:53editors and the editors work directly
1:44:55with the media buyers and it just goes
1:44:56into one big circle, right? So, again,
1:44:58it really depends on how your business
1:45:00operates and what style of content is
1:45:01working for you. But the main thing you
1:45:02guys can take away from all this is
1:45:04understand what's your winning style of
1:45:05content and then build a team around
1:45:07that. Now, one of the last things I
1:45:08wanted to go over in this module is
1:45:09going to be finances. Now, this is
1:45:12something I'm not going to shine too
1:45:13much light on, but it'd be criminal for
1:45:14me not to even mention it to you guys.
1:45:16Finances and keeping track of your
1:45:17finances is so goddamn important. If you
1:45:20don't have a clear picture of how much
1:45:21money you're making, then to me you're
1:45:23not making any money. You need to make
1:45:24sure you have a good idea of how much
1:45:26money is coming in and coming out of
1:45:27your business, no matter whatever it be,
1:45:28agency, drop shipping store, doesn't
1:45:31matter. Now, when it comes to day-to-day
1:45:32margin tracking, you need to use
1:45:34platforms like Triple Whale or True
1:45:36Profit so you know how much money you're
1:45:37making. For all my companies, we like to
1:45:39follow a 30% day-to-day rule, meaning
1:45:40our North Star margin is 30% and we want
1:45:42to be at 30% profit every single day.
1:45:45Now, we usually have team costs and
1:45:46stuff that kind of brings that down at
1:45:47the end of the month, but ideally you
1:45:48need to follow some sort of P&L. We give
1:45:50away all our P&L templates in my
1:45:52community, so if you want those, just
1:45:53sign up below. However, to give you guys
1:45:55a little bit of a rundown, one of the
1:45:56most important things you need to track
1:45:57is literally just your fulfillment cost,
1:46:00so your cost, your marketing cost, your
1:46:02team cost, payment processing costs,
1:46:03your billing costs, so that's all your
1:46:05apps and everything. And last but not
1:46:07least, compare it all to your Shopify
1:46:08revenue. Those are really the main
1:46:09things, but as you guys can tell, it's
1:46:11not the hardest part. It's pretty
1:46:12straightforward. Like you just need to
1:46:13make sure everything you're spending
1:46:15money on, you're keeping track in Google
1:46:17Sheet. And you'll thank me for this
1:46:17later because not only is this going to
1:46:19give you a lot of clarity, but it's also
1:46:20going to help you exit the business,
1:46:21which is the next thing I'm going to
1:46:22talk about here. Exiting is everything.
1:46:25Guys, you're not going to play this game
1:46:26of branded drop shipping and e-commerce
1:46:27if you're not going for a big exit. I'm
1:46:29telling you guys. Guys, in the drop
1:46:31shipping model, if you do it right,
1:46:33every dollar of profit you make, you can
1:46:34add another three to four dollars on top
1:46:36of that. Meaning, if you make 1.2
1:46:38million dollars a year, so that's 100k a
1:46:39month profit, you can sell that same
1:46:41business for upwards of 3.6 to upwards
1:46:43of even five million dollars, right? And
1:46:45I know this because I've exited myself
1:46:47and I know many people that exited as
1:46:48well. And you guys can do the research
1:46:49yourself, too. Just go to
1:46:51acquisition.com, websitebrokers.com,
1:46:53flippa.com and you can see all these
1:46:54e-commerce businesses listed for insane
1:46:57amounts. There's usually a three to five
1:46:58x multiple on your profit for a
1:47:00year-to-year basis and on top of that as
1:47:02well, if you have something unique about
1:47:03your company, maybe you have good MRR
1:47:05behind it, maybe you have a good SaaS
1:47:06component behind it, you can sell for so
1:47:09much money. Guys, play the big leagues
1:47:11because the only difference between the
1:47:12people who make millions in this
1:47:14business model, I'm talking about
1:47:15profit, and the people that barely crack
1:47:17100k profit is literally just their
1:47:19mindset. The people who make millions
1:47:20know that if they do everything right
1:47:21and they follow the right approach, they
1:47:22can sell for millions. Guys, don't
1:47:24neglect the fact that there are people
1:47:25that will buy the store from you. I've
1:47:27exited myself and I cannot stress how
1:47:29important this is. A lot of you guys are
1:47:31missing out on millions because you're
1:47:33not focusing on the exit. So, what does
1:47:34that mean? Make sure your finances are
1:47:36in check. Make sure you have a good
1:47:37team. Make sure you're actually treating
1:47:39it like a real goddamn business. You're
1:47:40founder. You're not just some random kid
1:47:42that's trying drop shipping to make some
1:47:43money on the side. When you treat this
1:47:45thing like a real business, it's going
1:47:46to pay you like a real business.
1:47:48Remember that. All right, guys. Now,
1:47:49just to wrap this video up, I want to
1:47:50give you guys some real life examples of
1:47:53some stores that have done this model
1:47:55properly and now are worth
1:47:56multi-millions. So, I'm just going to
1:47:58share my screen here, guys, and show
1:47:59you. So, this is the first store here,
1:48:00solowave.com. And if you've seen my
1:48:02content before, you've seen I've talked
1:48:03about these guys. This is a drop
1:48:05shipping product that has made so much
1:48:08money. Like these guys have easily done
1:48:10over 100 million and you can use Shop
1:48:11Hunter and see all their data themselves
1:48:13there. They've won awards. They They
1:48:15really took the branding approach really
1:48:16seriously and that's that's what that's
1:48:18what can happen, guys. And I I want you
1:48:19guys to remember, don't compare your
1:48:20version one to someone's version 100.
1:48:22These guys have been in the space for
1:48:24about like four years now. I've been
1:48:25tracking them for a long time and every
1:48:27single year I see they're growing.
1:48:28They're adding new things. Like for
1:48:29example, they didn't just get all these
1:48:31awards year one. They over time made
1:48:34money and reinvested it into like
1:48:35getting good PR and building the brand,
1:48:37making the product better. And these are
1:48:38This is kind of like a what I like to
1:48:40call a really good North Star brand.
1:48:42Meaning this is what you guys want to
1:48:43strive to be. This company can sell for
1:48:45millions and they've honestly dominated
1:48:47the space when it comes to red light
1:48:49therapy. But again, great great example
1:48:51of what can happen when you guys dial in
1:48:53and really make this business model
1:48:54work. So, before anyone comes to you and
1:48:56says, "Oh, you're crazy for thinking you
1:48:57can, you know, build a multi-million
1:48:59dollar business from drop shipping
1:49:00online." Remember, drop shipping is just
1:49:03a fulfillment method for e-commerce.
1:49:05You're really just an e-commerce founder
1:49:07and you're going to build a
1:49:08multi-million dollar business. I know
1:49:09you will. I believe in you. So, moving
1:49:11forward here, next one is VibraScope.
1:49:13This is another great example of a brand
1:49:16that absolutely dominated the space.
1:49:18These guys do multiple 100k days. You
1:49:20can look it up as well. They've
1:49:21absolutely crushing it. They They've
1:49:22been alive for a decent amount of time.
1:49:24I think about 4 years as well. Again,
1:49:26they've over time really made their
1:49:28product a lot better. They've customized
1:49:30their product to where it's like super
1:49:31unique than anything else on the market.
1:49:32And on top of that as well, they've
1:49:34really dialed in their creative systems
1:49:36for their marketing. So, again, they're
1:49:38worth multi-millions. Probably I think
1:49:40around 50 to 100 million around I I
1:49:42don't want to say exactly how much
1:49:43because a lot of the times these brands
1:49:44can can sell for more because they have
1:49:46stuff like, for example, they have MRR
1:49:47here, which really helps them get
1:49:49consistent revenues. But, nevertheless,
1:49:50these guys absolutely crush it, and this
1:49:52is a great example of a store that you
1:49:54guys want to strive to be like. Last but
1:49:56not least, this is one of the favorite
1:49:57one of my favorites, and I've thought
1:49:58about this one before, guys. If you guys
1:49:59know, you guys know. This is
1:50:00HEYSHAPE.com. I know I don't advise
1:50:02people to sell clothing or apparel that
1:50:04much, but HEYSHAPE.com is an amazing
1:50:06example of a store that took a product
1:50:08like shapewear and built it into a real
1:50:10brand. Guys, these guys were doing like
1:50:125 to 600k a day last time I tracked
1:50:14them. You guys can track them as well
1:50:15with Shop Hunter, and you can see
1:50:17they're absolutely crushing it. This is
1:50:18example of a store that you guys want to
1:50:20strive to be like. They really just
1:50:21dominated it. And I And I urge everyone
1:50:23watching this to, when you have some
1:50:24free time, take all these brands I'm
1:50:26showing you, put them into ad library,
1:50:28and see their ads. See what type of
1:50:30content's working for them cuz that's
1:50:32the type of content that's allowing them
1:50:33to build a multi-million dollar
1:50:34business, right? So, don't neglect the
1:50:36fact that there's real companies out
1:50:38here that have scaled to multi-millions
1:50:40of dollars because of drop shipping. So,
1:50:42here we are, guys. Literally 2 hours or
1:50:443 hours, I don't even know. 3 hours
1:50:46later, I have to given you literally
1:50:49everything. The exact framework we use
1:50:51to build real brands with drop shipping.
1:50:53The exact same systems our students have
1:50:55used to build substantial businesses
1:50:57from struggling with drop shipping to
1:50:58becoming multi-million dollar e-commerce
1:51:00founders. But, here's the thing, guys. I
1:51:02need to be completely honest with you.
1:51:04You really only have three options from
1:51:06here. Option one is you literally do
1:51:08nothing. You just watch this video and
1:51:09wasted a bunch of time. Close this video
1:51:11and maybe tell yourself you'll come back
1:51:13to it later. Who knows? And we both know
1:51:15how that usually ends up. 6 months from
1:51:17now, you'll probably be experiencing the
1:51:19same thing, finding yourself watching
1:51:20another drop shipping guide looking for
1:51:22that secret formula. Option two is take
1:51:24everything I've taught you in this video
1:51:26and implement it for yourself. And look,
1:51:28you absolutely can. I've given you the
1:51:31complete framework, and that's why I
1:51:32made this video. But, to be honest with
1:51:34you guys, here's likely what's going to
1:51:35happen. You'll hit roadblocks I possibly
1:51:38could not have covered in a 2-hour-long
1:51:39video. You'll face really specific
1:51:41problems with either your product,
1:51:43creatives, or just overall experience
1:51:45with the business model. And you'll
1:51:46waste so much time and money figuring
1:51:48things out through trial and error. And
1:51:50worst of all, you'll probably make the
1:51:51same mistakes as me when I was starting
1:51:53out. Then, there's option three. You
1:51:55join our community Brand ify where you
1:51:56get direct access to me, my team, weekly
1:51:59coaching calls, and one-on-one support,
1:52:01our complete suite of SOPs and processes
1:52:03we use to scale all our brands that all
1:52:05our students use to crush it as well.
1:52:07Obviously, all our suppliers, our whole
1:52:08supplier network, and our whole ad
1:52:10account network. So, you get my whole
1:52:11network, basically. Our creative team
1:52:13framework, so you get everything you
1:52:14need in order to scale creatives and
1:52:15actually do the marketing properly. And
1:52:17literally everything you guys need to
1:52:18build, scale, and even sell your
1:52:20e-commerce business. I mean, guys, I
1:52:22wish there was just more knowledge out
1:52:23there for this specific business model.
1:52:25But, as you can tell in this course, not
1:52:27a lot of people talk about this. I'm one
1:52:28of the only few people on the planet
1:52:30that have done this business model
1:52:31properly and are actively doing it. So,
1:52:33in our community, we show you guys
1:52:35everything. But, here's the thing. Brand
1:52:36ify is not for everyone. In fact, we
1:52:39reject around 80% of applicants because
1:52:41we're looking for people who are
1:52:42actually serious about the business
1:52:44model. Guys, we take our success rate
1:52:46very seriously. We're not looking for
1:52:48people who just want another
1:52:49get-rich-quick scheme. We want people
1:52:50who want real value and know the
1:52:52importance of network and knowing what
1:52:54to do. And to be honest, if you stuck
1:52:55through this whole entire video, you're
1:52:57probably serious about the business
1:52:58model. This is probably a great fit for
1:53:00you. It seems to me that you're ready to
1:53:01do it the right way. So, here's what I
1:53:03want you to do right now. Click the
1:53:04first link in the description. It'll
1:53:06take you to our application form. If it
1:53:07looks like you're a good fit, our team
1:53:09will reach out to you, and we'll
1:53:10schedule a call to map everything out.
1:53:12And look, I get it. 2 hours ago, you
1:53:14were probably skeptical, maybe you've
1:53:15been burned by mentorships before
1:53:17because God knows I have. But, I
1:53:18literally just gave you my entire
1:53:20playbook for free. Everything we do.
1:53:22Why? Because I want to prove to you guys
1:53:24that I'm different. That we actually
1:53:26care about you building a real
1:53:27e-commerce store, and we actually know
1:53:29how this business model works. Now, the
1:53:31real question arises is what are you
1:53:33going to do with this information?
1:53:34Application link is below. And if you're
1:53:36ready to build something real, I'll see
1:53:38you guys on the other side. Oh, and if
1:53:39you got value from this video, be sure
1:53:41to like and subscribe. I share actual
1:53:43strategies and a lot of the
1:53:44behind-the-scenes when it comes to
1:53:45running multi-million dollar brand to
1:53:46drop shipping stores. So, once you're
1:53:48done applying for Brand ify, be sure to
1:53:49like and subscribe for more content.
1:53:51Thanks for watching, guys. I'll see you
1:53:53in the next one.

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