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From Average Teen to a 7-Figure AI Business Before 21 — Transcript

by Leo Grundström Biz · 13,567 words · 2,005 segments · language en · Watch on YouTube

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0:00Mark, let's go.
0:01>> Let's go. H. No, we're here today with
0:03Louis. He's one of my business partners.
0:05We've been working along each other for
0:07a long time. We're here in Bali right
0:09now.
0:09>> Yeah.
0:10>> What's up?
0:10>> It's good to finally meet in person.
0:12>> Yes, sir.
0:12>> After a long time. And obviously, I'm
0:14here with Leo. You should be should be
0:16very familiar with him.
0:17>> We're just going to talk about once
0:18again YouTube faceless YouTube
0:20automation,
0:21>> whatever you want to call it, but it's
0:23going to be interesting. So,
0:24>> 100% where the where the business is
0:26going.
0:27>> Yeah, for sure.
0:28>> Your journey so far. I mean, let's start
0:29with, you know, you're 21 years old.
0:31You've made, you know, millions from
0:33from faceless YouTube.
0:35>> Take us back. Like, where did it all
0:36start for you?
0:38>> Yeah. I I think the beginning of
0:41everything is is kind of um it will it
0:44will sound so much like these Tik Toks
0:46where where people just, you know, post
0:47about their journey, all that kind of
0:48stuff. Um, but it's actually quite
0:51funny. So I was in a my class or my kind
0:55of I'm not sure what the uh word is in
0:57English but the line in in high school
0:59>> like the uh niche which I studied um it
1:03was entrepreneurship right
1:04>> said niche that you studied he's already
1:06thinking about YouTube [laughter]
1:07>> no but like niche where we were focused
1:10some some people do physics I did
1:12economics and entrepreneurship
1:15>> and um I was in a group in this kind of
1:18entrepreneurship class where you start
1:20your own business Um, and we we were
1:23just going to do drop shipping, which
1:25totally failed, by the way. Um,
1:27>> I've seen the photo.
1:28>> Yeah, it totally failed and I got the
1:29worst grade out of everyone in the
1:31entire high school. But, uh, that's
1:32another story. However, one of my
1:34friends actually had a faceless YouTube
1:37channel. Um, one of the people that I
1:39was in the group with.
1:40>> Wow.
1:41>> So, I just kind of took this home and in
1:42in my free time, I started some some
1:45pretty [ __ ] channels that couldn't
1:46really earn anything. I guess that was a
1:48beginner mistake from from me as well
1:50since
1:51>> I didn't do any research. I just got
1:53into a random niche. I got millions of
1:55views. It was super nice and everything,
1:57but then it turned out the channel
1:58couldn't even be monetized because I
2:00hadn't done this research beforehand.
2:03>> Um, so I kind of filled my my first few
2:05channels like everyone does. Um, spent a
2:07few thousand dollars on just content
2:09creation. I mean, all that kind of
2:10stuff. Half a year, a year
2:12>> on just sitting my in my apartment
2:14trying to figure stuff out. Um and then
2:17eventually I started getting some
2:18channels that were successful being one
2:21of them.
2:21>> Yeah. And you were 18 years old at the
2:23time right when you started.
2:24>> Yeah. I might have even been when I
2:26started the first channel I might have
2:27even been younger like 17
2:29>> 17.
2:30>> Uh
2:30>> and this was back when like AI wasn't
2:32even like such a huge kind of thing,
2:35right?
2:35>> No, no, no. Chadypt at this time like
2:38this is the time when when Chadypt came
2:40out and everyone was so amazed like like
2:43what the hell like this tool can just
2:46answer any question that I have. Um
2:48obviously now AI is you know
2:50astronomically crazier but
2:52>> it's crazy I don't think like if you
2:53open your YouTube feed nowadays you'll
2:55see that like there is a significant
2:56amount of AI content.
2:57>> Yeah.
2:58>> And you're behind maybe a significant
2:59amount of it too as well.
3:02>> Yeah. Yeah. And AI content like before
3:04we get into the you know all of this in
3:06depth and everything like AI content
3:09>> you need to be you need to know what
3:11you're doing otherwise you're going to
3:12end up in a very bad position. But uh um
3:15I would argue for that a majority of the
3:17faceless channels being started right
3:19now or literally 90% of them use AI for
3:24for the entire production process or
3:27more. Mhm.
3:28>> Um like it's crazy the amount of um
3:31channels that we see being started right
3:32now that are using AI and many people
3:35who who might have read a bunch of stuff
3:36on X that that YouTube is terminating
3:39way more channels before than before.
3:41This is also because like during just
3:44the past few months every single month
3:47like 100 times more channels are being
3:49started than half a year ago per month.
3:52So like there are way more
3:53demonetizations, but that is also
3:55because there are a,000 times more
3:57channels being started since AI is
3:59making everything so easy.
4:01>> And what would you say to people that
4:02you know say YouTube is saturated? Cuz I
4:04remember you know back when in 2022
4:06people were still saying you know
4:08YouTube was saturated and you've come
4:09into the game. I mean I've seen you know
4:11inside of the program how many
4:13>> you know hundreds of people that have
4:14come through and done well. What would
4:16you say to those people who are saying
4:17YouTube is saturated because of AI? I
4:19would say like you YouTube automation
4:22the old way might be saturated but
4:25that's al also why AI is so powerful and
4:28why that's such a big advantage right
4:30now because we're we're still doing
4:32YouTube YouTube automation the you know
4:34quoteunquote old way with with high
4:35quality content and you know enjoyable
4:37content that people want to watch but
4:39our advantage is that we're using AI to
4:43basically output five times the the
4:45amount of uploads for a fraction of the
4:47cost of what all of the traditional
4:49channels are doing.
4:50>> Mhm.
4:51>> So, the game is still the same, but for
4:53those that learn how to utilize AI early
4:54on, and I was one of the early adopters,
4:57like when it comes to AI and and
4:58implementing it for my YouTube strategy,
5:00if you truly learn it now, and it's not
5:02too late, like you'll have such a big
5:05competitive advantage over everyone
5:07who's already running channels, but also
5:10other people that are starting channels
5:11the traditional way.
5:12>> I think a lot of people, even the people
5:14starting AI channels, they just don't
5:15have the right strategies. And people
5:17say, you know, the information is
5:18already always out there. You know, I
5:20can just find the information myself.
5:22But I think a lot of people see YouTube
5:24as like, oh, I'll just upload some
5:25videos and some of them might get views.
5:27But to the people who've done that,
5:29they'll probably have seen that often
5:31time you just won't get any views cuz
5:33you don't have the right strategy.
5:34>> And I mean, you found that yourself. I
5:36found that.
5:37>> So, what would you say is like the
5:39number one thing that people make as a
5:41mistake when they're actually getting
5:43started with Facebook for the first
5:44time?
5:45I would probably say it's it's the same
5:48mistake that I did when I started. Um
5:51like niche will just be like the generic
5:54answer. Um I'm sure every beginner also
5:56watching this podcast, they've been
5:58struggling with the niche. You know, you
6:00>> you don't really know what to get into.
6:02You're not sure if this can be monetized
6:04or not. You're not sure how to create
6:05content.
6:06>> Um and you just start overthinking
6:08everything so much that you never even
6:10start.
6:12>> Um so niche definitely. Now the thing
6:15with AI and uh and why it has made
6:18YouTube quite I don't want to say it's
6:20an easy business model but it's a very
6:22beginner friendly business model is
6:23because the only thing that you need
6:25right now in comparison to before is
6:27that you just need to spend time on
6:29ideation and finding finding out and
6:32being creative about what content people
6:34actually want to watch.
6:35>> It's made it much easier to build, you
6:37know, an empire of channels. Yeah.
6:38Right. Not just one or two. And I think
6:41a lot of people will say, you know,
6:42well, how do I have time to to run five
6:45or six or seven, whatever, eight
6:46channels,
6:47>> but I mean, you started in high school.
6:49I think you also worked in a supermarket
6:51in a 9 to5. Tell us about that, man.
6:54Don't take me back.
6:55>> Let's Let's roll the back.
6:57>> Um, yeah. So, I was studying full-time
7:00in high school when I was when I was
7:02starting these first channels. I also
7:03worked part-time in in that supermarket
7:05at the same time as studying full-time.
7:07>> Okay. So, I guess you could call that
7:11like I don't know what what you call
7:12that
7:12>> extra fulltime.
7:13>> Yeah. Yeah. Um, and
7:17one thing that we've seen with almost
7:19like all of the clients that I have in
7:21in Faceless Launchpad, um, is that the
7:25people that are getting these crazy
7:27crazy results, making, you know,
7:29$100,000 in the first half a year of
7:31getting into a completely fresh and new
7:34business model for them.
7:35>> Mh.
7:35>> Like these people are still
7:37>> working their full-time jobs whilst they
7:40start this channel. So like every time I
7:43hear someone say that I don't have the
7:44time for this. Even if you have just one
7:46or two hours per day, like you can start
7:49a faceless YouTube channel. It will all
7:50just be excuses if you you sit there and
7:52try to to say that you're you don't have
7:54the time.
7:55>> I think a lot of people just limit
7:56themselves and they try and find a
7:57reason not to do something. They try and
7:59find a reason for why it can't work for
8:01them. And maybe that comes from them not
8:03even believing in themselves. But I
8:05think I mean I think you've proved
8:07you've proved that you know even at the
8:08age of 18 we've seen people you know at
8:10the age of 50 at the age of 60 I've had
8:12the pleasure to obviously coach a little
8:14and work with them a bit.
8:15>> Yeah.
8:16>> I mean you mentioned a channel with a
8:17like 100,000 in revenue in about half a
8:20year.
8:20>> Reed um who I first of all I remember
8:22first speaking to him. He's from
8:23Singapore.
8:24>> He's working you know a 9 to5
8:26>> like a consulting job.
8:28>> I mean
8:29>> yeah after like I I literally spoke to
8:32Reed yesterday. [laughter]
8:33>> Oh really?
8:34As of recording this this podcast, I
8:36spoke to Reed um yesterday. He updated
8:38me. So, I think he's at like $120 now.
8:41Um averaging about $300 $400 a day just
8:45completely
8:45>> and he doesn't touch it.
8:46>> He he doesn't touch it much. He does do
8:48the ideation himself still. Uh but for
8:51example, the script writing, the
8:53voiceovers, the editing, but he does not
8:55do anything else than the ideation. And
8:57that was actually one of the things that
8:58I was going to say with AI. Let's say
9:02you did YouTube automation two years
9:03ago. Okay, you you're a beginner. You
9:05want to get into YouTube automation.
9:07>> You would have to learn the most
9:09important skill which is ideation. But
9:12you would also have to learn how to hire
9:14a big team of freelancers for script
9:16writing, editing, thumbnails,
9:17everything.
9:18>> So many people struggle with that
9:19because they don't know where. They
9:20don't know where to find them. They
9:21don't know how to hire them. It's a huge
9:22part.
9:23>> And not only that, you would also have
9:25to have a big budget to pay all of these
9:26people.
9:27>> Mhm. But the very big difference now is
9:29that you can literally only focus on the
9:32ideation as a beginner because the
9:34script writing you know editing and
9:36voiceovers most of it can be done with
9:38AI for a very cheap price. So that
9:41allows you to just fully lock in on the
9:44ideation which ultimately h if you look
9:47at every situation where where people
9:49blow up with these channels and make
9:50crazy amounts of money the ideation is
9:53usually the root or the foundation to
9:54why they were able to get to that point.
9:56Mhm. And that all comes from like
9:58knowing a good process from the start.
10:00And I think also something that that
10:02we've spoken about is, you know, using
10:03VAS. Most people think, well, AI isn't
10:06just going to spit out a perfect 30
10:08minute long video. It's only going to
10:09give me images. It's only going to give
10:10me clips even if I do the ideation. I
10:12think a lot of people miss that a very,
10:14you know, easy part of a channel if you
10:16can, you know, have the right guidance
10:17and you find the right people. And the
10:19reason why people can, you know, have
10:20five or 10 channels and this is like a
10:22real real business is because you can
10:23build a very lean team and run it
10:25without much, you know, background
10:27costs.
10:27>> Yeah. Yeah, definitely. And uh I'm not
10:30going to go too much
10:33into this, but like there are AI tools
10:35right now being developed that you enter
10:38the title of your video
10:40>> and you have like your video done. You
10:42don't even have to manage a tip. And the
10:44people that are early on to these tools,
10:46for example, I, as I said, I don't want
10:48to talk too much about this, but we give
10:50out free access codes to these tools in
10:52the community, like the the program,
10:54everything. But the people that are
10:56early onto these tools and are in the
10:58right situation at the right time to get
10:59these codes, like they are getting such
11:02an even bigger advantage than just
11:04having access to AI and knowing how to
11:06use it in the first place.
11:07>> Man, it's crazy. And like you say, the
11:09early adopters, you were an early
11:10adopter of AI. But I think,
11:12>> you know, the window is so like huge. I
11:14mean, you see people, they're shocked at
11:15these little reels on their phone. But
11:17when it comes to YouTube as a platform,
11:19you know, they pay so much money to the
11:21creators on their platform.
11:22>> If someone's watching this and they're
11:23like, you know, I just don't
11:26>> like I don't understand how am I even
11:27going to get paid from YouTube. They're
11:28very skeptical about YouTube as a
11:30business model that can actually make
11:31them money. You know, what would you say
11:34to them?
11:36Well, first of all, I'm not sure of the
11:38exact numbers, but I think YouTube has
11:40paid out like $1.5 billion in 2025 if
11:44>> I think I think it's way more. I think I
11:46think they had because YouTube as a
11:47platform did I think 40 billion in ad
11:49revenue and I think they give they give
11:51half to half.
11:53>> Yeah, exactly. They they approximately
11:55half. So, in that case, yeah, I'm not
11:58sure of the exact numbers, but then they
12:00paid out $20 million to creators in just
12:03one year
12:03>> just from AdSense as well. like that is
12:05more money than a small country's GDP if
12:08we look at if we look at the numbers. So
12:11people saying that or or thinking that
12:13YouTube cannot be like a real business
12:15model. I I understand what they mean
12:17because when I was not doing YouTube, it
12:19felt like super like scary or cringe or
12:22weird.
12:23>> You imagine like yourself being on
12:24camera, you imagine Mr. Beast and all
12:26these like videos. But when we think
12:28about YouTube as an entertainment
12:29platform, an alternative to television
12:32and you see the kind of content economy
12:34booming, you think, you know, these
12:36media companies are investing heavily
12:38into YouTube.
12:39>> Yeah.
12:39>> And it's it's more than just, you know,
12:41a platform where you share videos
12:42nowadays. Let's speak about monetization
12:45because people know that, okay, you can
12:47post videos and then YouTube pages from
12:48the ad revenue, but you've done some
12:50insane stuff with monetization outside
12:53of just AdSense. So, what's kind of your
12:55philosophy around that? who have you
12:57because I know we've helped a few other
12:58people do that too.
12:59>> Yeah. Um so AdSense and and earning
13:03money through ad revenue we that's the
13:05main attraction that people also see
13:07online you know this YouTube dashboard
13:09someone you have this blue graph where
13:11people earn a bunch of money but some
13:13channels that are making the absolute
13:16most amount of money like the these are
13:19the channels that not only are not only
13:21earn money through ad revenue but they
13:23also monetize their channels uh through
13:24like affiliate marketing sponsorships
13:27digital products for example I've done
13:29this myself. I've also taught students
13:31that have got super good results.
13:33>> Most people might be familiar with the
13:35channel called How to AI that I ran.
13:37We're going to get into this as well.
13:38What what happened to it and and what's
13:40the current state, all that kind of
13:41stuff. Um, but with how to AI,
13:45like if I posted a graph, sure it was
13:47earning like six grand a month in ad
13:49revenue, but what people did not know is
13:51that that channel generated over 800K a
13:54month in in revenue from digital product
13:56sales, affiliate marketing,
13:58sponsorships, all that kind of stuff.
13:59>> I think a lot of people miss the fact
14:01that you can create a channel in a niche
14:02where you're actually, you know,
14:03educating and providing value. And I
14:06mean, you've probably seen it like
14:07literally everywhere. Every single video
14:09nowadays on YouTube, it seems, has some
14:11sort of external sponsorship or, you
14:13know, click the link in my bio and sign
14:15up with this code and and you'll make
14:16money.
14:17>> And $100,000 a month from a channel
14:19that, you know, isn't huge. People, you
14:21know, people watching this might be
14:22making $100,000 over the course of three
14:25years.
14:25>> And to hear that you can do that in a
14:27month basically passively from
14:29affiliate,
14:30>> I mean, it's just absolutely insane.
14:32>> I think we were at
14:34averaging like 24,000 views a day. um
14:38with with hot at like the normal
14:40standard kind of boring level. Um and
14:44that yeah like we had I I had one store
14:46with with a single digital product um
14:49that was like 50% profit margin and that
14:51just sat there and generated five six
14:54sevenk per month uh per day sorry
14:56>> per day.
14:57>> Um
14:58>> that's that's crazy
14:59>> just from that channel.
15:00>> Yeah. And that's the power of when you
15:01have attention. You know, people want
15:03who want to take advantage of kind of
15:04the attention economy, who want to have,
15:06you know, they might be working like
15:08good jobs, they might be making good
15:09money, but they just want a little bit
15:10more. They might want to make that
15:12little bit of passive income. And having
15:13that coming in because you've made an
15:15amazing video that people want to watch.
15:16You have an amazing brand. You have an
15:18amazing channel. It's it's a different
15:20level. And I mean, Matias is someone who
15:22is also done that inside the which is
15:25crazy. And he's young as well. I mean,
15:26he's 21 years old here in Bali. I
15:28[laughter] met I met him
15:30like literally 20 minutes ago. Um, so he
15:33he went from having never done a proper
15:36faceless AI channel, um, you could call
15:39it, I guess, to now like he's staying in
15:42the same villa as me
15:43>> working on faces YouTube and everything
15:45back
15:46>> imagine having students who do so well
15:48that they want to meet you, travel with
15:50you, live with you. It's insane.
15:51>> It's amazing. But his um, I actually got
15:53some insight. He hasn't been I haven't
15:55been updating about his results too much
15:57on socials and all that kind of stuff.
15:59Um but with the same channel that he
16:01started also half year ago, same time as
16:03Rid um that channel has done 100K in ad
16:06revenue,
16:07>> 100 another channel doing over 100. I
16:10mean
16:10>> we talk about just before we go on to
16:12like that side of things, imagine how
16:14much that channel is worth as an exit.
16:16Yeah,
16:17>> people talk about, you know, selling a
16:18business and it's not an easy, it's not
16:20like a mean thing, but in 6 months he's
16:21built something he can exit for, you
16:23know, multiple six figures.
16:25>> Yeah, I think YouTube channels you look
16:27at the monthly revenue and then you
16:30times it times like 10 12
16:32>> 10 12
16:33>> like the yearly.
16:34>> So yearly, you can sell it for 1x, but
16:35with, you know, a digital product that
16:37could be worth even more.
16:38>> And I was going to get to that. So the
16:40he built a Shopify store around this
16:42channel only for this channel and the
16:43loyal audience that he had kind of um
16:45accumulated with the over the course of
16:48everything. Um and that digital product
16:50store we where he sold like an ebook
16:52that he made with AI in a few days
16:54>> made with AI.
16:54>> Yeah. Um he he generated over 50k
16:58lifetime uh from that source. So it's
17:01technically 150k from that channel.
17:04>> Um and and seeing like he's as old as
17:06me. He's 21. just starting a channel
17:09about like space stuff. And
17:13>> we don't want to lick [laughter] the
17:13niche.
17:14>> No, I'm not gonna leave the niche.
17:15There's so many channels about space
17:17anyways. But
17:18>> you start a channel about space,
17:19something that you're passionate about,
17:21something that you like. Um, that has a
17:23proven audience, you know, can be
17:25verified by other people that might have
17:27experience. And boom, half year later,
17:30that has become a business that
17:31generates you a couple thousand,5$10,000
17:34a month,
17:34>> which is insane.
17:35>> It's absolutely crazy. And there's
17:37people who are 50, there's people who
17:38are 20. And I think the best part is
17:41that once you have it, once you have the
17:42team in place, you know how to find a
17:44niche, you know how to create the right
17:46content, it's repeatable,
17:48>> right? You know, it's something that you
17:50can scale almost infinitely without
17:52having to be super attached with your
17:54time at the same time.
17:55>> Yeah. And I I usually say this quite a
17:59lot, but you to to everyone that we work
18:01with, you rarely want to if you truly
18:05see YouTube as the business that it is
18:07and you don't see it as a hobby, then
18:09you will not be the arms and legs of
18:11your channel. You will not be the person
18:12sitting there editing everything because
18:15if you're going to output this the
18:17required volume of posts to out compete
18:20your your competitors,
18:22then you're going to have to post
18:24multiple times per week.
18:25>> Mhm. And if you're working a full-time
18:26job, how are you possibly going to sit
18:28and edit videos for for two to three
18:30hours per day when you can simply
18:32outsource that to someone who is perhaps
18:35in a country where people
18:37>> get paid less.
18:38>> Yeah. They get paid realize.
18:39>> Yeah. Most people think that you have to
18:41hire some editor from the US who charges
18:43you 500 bucks a video. But the truth is
18:45that since everything is online,
18:47>> you can simply go onto, you know, a a
18:50marketplace like Upwork and you can hire
18:52someone that will complete your video
18:53for $30. And that video alone, if it
18:57goes viral, will generate you thousands
18:59of dollars.
18:59>> And what other business is out there?
19:01Like you mentioned, you started drop
19:03shipping. People, there's always people
19:04talking about this business model and
19:06that business model, but is there a
19:07single business model out there that you
19:09can put, you know, $40 into a video and,
19:12you know, get returns of thousands.
19:13>> Yeah.
19:14>> I haven't heard of one.
19:15>> Yeah. And this this is something that I
19:16discussed yesterday with uh with the Rid
19:18as well, who we talked about. He he was
19:20putting in I think $60 to $70 per video
19:23on on average. Expensive. That's quite
19:25expensive. But but he does he hires a
19:28good editor. He like his content quality
19:29is quite high.
19:30>> Mhm.
19:31>> It's quite expensive. But on average the
19:33ROI that he got on every single video
19:35that he posted was like six, seven
19:38times.
19:38>> Wow. So like if you think about this and
19:41and if you put it to um what is called
19:44like put it in relation to to a business
19:45model like crypto,
19:48you will never be able in crypto to just
19:50spend $70 and be sure that you'll get a
19:53five, six, seven times return on every
19:55investment that you make.
19:56>> Insane. And even the stock market,
19:58people, you know, they work their jobs.
20:00they're, you know, they're stuck in, you
20:02know, a position they don't like and
20:03they think that the way out is going to
20:05be investing into the stock market where
20:07they're going to get maybe a 10% return
20:09on a good year on an average year
20:11compared to actually
20:12>> bringing themselves cash flow because
20:14what would have been like the
20:15alternative for you? Where where do you
20:16think your life would have gone if you
20:17hadn't started YouTube?
20:20>> You [laughter] don't think about it?
20:21>> I don't even want to think about that. I
20:23think um Oh man, I I think I would just
20:27be studying in college right now. Um,
20:29many of my friends are studying in
20:32college. There's nothing wrong with
20:33going to college, don't get me wrong.
20:34Like, if that is what you want, it's a
20:36very good thing. Um, but me personally,
20:38I prefer to right now, for example, we
20:41are not, you're not in the UK, I'm not
20:43in Sweden where we're able to have
20:45location freedom and we're able to do
20:47basically what we want. Um, and if I go
20:50to college, I cannot do that. So, that's
20:52why I don't want to go to college. And
20:53also I mean job now with AI how quick
20:56it's moving people who are considering
20:58going to university or who have gone or
21:00who are looking potentially looking for
21:01jobs you know that might not be around
21:04much like you know in 5 to 10 years. We
21:06don't know where things [laughter]
21:07>> with claw
21:08>> cloud coming out. If you don't know what
21:09cloudbot is then uh you're going to be
21:11scared when you open Twitter and search
21:13for it.
21:14>> Saying it's it's pretty incredible like
21:16where the world is going at the moment.
21:18And I think if people people might be
21:19thinking, oh, you know, I've been
21:20thinking about starting a YouTube
21:22channel for a while now. They've been
21:24doing a lot of research. They maybe
21:25watched a lot of your content.
21:26>> Yeah.
21:27>> You know, is there any advice you would
21:28have for that type of person who's just
21:30very hesitant and maybe doesn't even
21:32believe in themsel or maybe doesn't
21:33believe in kind of that it's actually
21:35possible for them? Cuz I know that's
21:37something I struggle with. I didn't
21:38think it was possible for me. I saw
21:39everyone else doing it, but that's
21:40everyone else.
21:40>> Yeah.
21:41>> Is there any advice you'd give to that
21:42person? I I think this is very similar
21:44to people like claiming that they cannot
21:47make as much money as people who live in
21:50the US for example when they live in
21:51Europe because the the people in the US
21:53they have better um kind of um they have
21:56a better starting point they can earn
21:58more money with if they post content
22:00from the US but with YouTube
22:03like Reed for example he's from uh
22:05Singapore and he he lives in Vietnam but
22:07he's one of the people that have made
22:08the most amount of money in the shortest
22:10amount of time Mhm.
22:12>> like whilst being in Vietnam full-time
22:14because he's simply posting content on a
22:17channel that is directed towards us as
22:20old viewers. So
22:22>> with YouTube, if you if you're hesitant
22:24to starting because you think that you
22:26cannot like make the same journey as
22:30other people or you think that you
22:31cannot make money because you're in a um
22:33you're not in the US like we for example
22:37not in the US has made tons of money
22:39with YouTube animation. There's so many
22:40other students as well who who we've
22:42been working with from you know Europe
22:45maybe I don't want to say worse country
22:47but a country where you don't have the
22:49same starting point as people from
22:51Sweden for example.
22:53>> Mhm.
22:53>> Um they made tons of money
22:55>> through just these channels.
22:56>> I think sometimes people will look for
22:58like an excuse to why to not do
23:00something rather than going head first
23:02and saying okay
23:03>> I'm going to do this and I'm going to
23:04make it work. For example, someone like
23:06Tano, I remember speaking to him and
23:08yeah, he's working a 9 to7 job. Most
23:11people after a 9 to7 job, you know,
23:14don't have time to do anything, but he's
23:15running like three or four channels
23:16simultaneously with the systems
23:19>> like if you put your mind to something.
23:22Yeah, I think he's even um so for the
23:25people that do not know Tano um he's
23:28also a guy that we've been working with
23:29this unit of mine um but he was working
23:32in 97 and he runs three channels uh
23:37possibly even more by now um since he's
23:39expanding but he's running three
23:41channels two of which are English I
23:44think or or Spanish and one of which is
23:46the other language so let's say two
23:48English and one Spanish channel and he's
23:50running these three channels
23:52at the same time as working as a big
23:54data consultant in Spain. And that job
23:57takes home like 2 3k for him every
24:00single month. But his three channels
24:02that he manages in two hours per day
24:05takes home consistently 10k a month.
24:07>> Some people would be screaming at like
24:09the podcast right now, why haven't you
24:10left your job? Of course.
24:11>> Like that's four times the income that
24:14is making from working. What is that
24:16like nine hours a day?
24:17>> It's insane.
24:18>> 10 hours a day
24:18>> for for not doing anything. I think, you
24:20know, people don't realize you you don't
24:21get paid for your time nowadays. I think
24:24a lot of people think, well, you know, I
24:25can't make money if I'm not at a job.
24:27It's just not the case.
24:27>> No, internet money is really once you do
24:30get into it, you understand how easy it
24:32is to just spawn money out of thin air.
24:35>> I'm not going to say that it's for
24:36everyone. Um because you really do have
24:38to be a person that that really wants it
24:40deep within. Can't just be lazy person
24:42who's like, I'm just going to throw
24:44money at this and I'm going to make a
24:46bunch of money. That's not how it works.
24:47you know, people who've worked with you,
24:49students who've who've done well, but I
24:51think some people come in with the
24:53expectation and they see the amazing
24:54results and the results like they can't
24:56be denied. But I think there are some
24:58people who look for a get-rich quick
25:00scheme. And I think something that I
25:02want to make clear and that you probably
25:03want to make clear is that YouTube is
25:05not, you know, a get-rich quick scheme
25:06at all.
25:07>> I mean, I mean, how long did it take
25:09from, you know, you starting your first
25:10channel to actually seeing that first
25:11kind of money come in, going through all
25:13the trial trial and error yourself and
25:15having no guidance ahead of you? I think
25:16it was a year probably
25:17>> a year a year and uh as I said in the
25:20beginning of the podcast I lost
25:22thousands of dollars as well throughout
25:23that year and for you for like a high
25:26school student working part-time as a
25:28used salesman like that is quite a lot
25:31of money um yeah definitely not a
25:34get-rich quick scheme not something I I
25:37think the market with like coaching and
25:40and all of these business models that
25:42are being promoted online is it's just
25:43kind of plagued
25:45>> by by people also doing everything they
25:49can to get like clients. Um, and and
25:53that then they're also going over the
25:55line and trying to sell people the dream
25:58that like their business model is is
26:01like a you can make 10K in 15 days of
26:04getting started.
26:05>> It's crazy. Something
26:06>> I try to remain as transparent as
26:08possible.
26:09>> Yeah, exactly. you're not going to make,
26:10you know, although there are people
26:11who've made hundreds of thousands of
26:12dollars coming in as a beginner, it's
26:15not very likely, but what what is likely
26:16is that if you, you know, put in the
26:17work and you don't stop that, you know,
26:20eventually you will succeed provided you
26:22have the right guidance. And I think
26:24that's like
26:26something with Faceless Launchpad that
26:27has been exceptional from what I've seen
26:29kind of from the outside is that we
26:32don't just kind of you're not taking on
26:34any sort of person into a program like
26:36that because it is very hands-on. You
26:38just can't you can't guarantee someone a
26:40result obviously which you do that isn't
26:43actually committed and kind of
26:44understands the process and isn't just
26:48looking for some quick money. Yeah,
26:50there are only so many factors that we
26:52can control which like we control
26:55everything that we can control and
26:56that's why we also in our um kind of you
27:00know offer or agreement we we guarantee
27:02results but this is only applicable if
27:07the person that we're working with will
27:09truly put in the work because otherwise
27:12like we we might be you know uh
27:15providing all of the tools and all of
27:16the information
27:18but if you're not going let's like I
27:20always say this YouTube is like the gym
27:22or like online business is like the gym
27:25you can be provided all of the
27:26supplements you can have a personal
27:27trainer you can have uh
27:29>> Mhm. you know, all of the equipment and
27:32tools, whatever. But if you're not going
27:34to the gym yourself,
27:35>> if you're not lifting the weights,
27:36>> yeah, if you're not in the gym yourself
27:37and going there every day, no matter how
27:39many supplements and tools that you
27:41have, you will not be making any
27:42progress.
27:43>> And some people get put off when they
27:44hear, you know, put in the work. But
27:46like we've said with YouTube, it's like
27:48provided you have the right people in
27:50place and the right systems in place and
27:52you focus on the right tasks, it doesn't
27:54become a business that kind of takes up
27:56all of your time. It's quite the
27:57opposite.
27:58>> Yeah. with AI especially because let's
28:00say a script it would take you to I even
28:03wrote my scripts myself in in the start
28:06of how to AI um which was a it was not
28:10not so fun activity um but I probably
28:13sat down for like three hours to write a
28:14single script four hours um and now with
28:18AI if I if that channel was still here
28:20today we can actually talk about that
28:21soon
28:22>> um
28:24>> like this script would have taken me 15
28:26minutes 20 minutes start
28:28That's insane.
28:29>> Yeah. So, let's speak about how to AI
28:31because I think a lot of people watching
28:32this will know of how to AI. If you
28:34don't, um
28:35>> I'll put put a screenshot on that on the
28:37screen somewhere.
28:38>> Yeah, we'll put a screenshot, but it's a
28:40channel with over 300,000 subscribers,
28:43tens of millions of views that taught
28:45people how to use AI and probably made
28:48many more faceless YouTube creators
28:50thousands and thousands of dollars.
28:51>> Yeah.
28:52>> Um tell us a story kind of from A to
28:54Zed.
28:54>> Yeah. So, um, it was one of my favorite
28:57channels that I've started.
28:59Arguably the most profitable one as well
29:01since we were going like we we developed
29:04such a good strategy for for for
29:07converting people who enjoyed the
29:08content that we put out and the value
29:10that we put out for free. Um, converting
29:12them into, you know, customers of
29:13digital products, um, affiliate
29:15marketing, sponsorships.
29:17If I post a video about how to create a
29:20video with AI, of course, all of these
29:23companies with AI creation tools, they
29:25won't pay me to to use their tool. Um,
29:28so so the strategy was very thin and
29:29very very profitable.
29:31>> But that channel
29:33um it was was around for probably like
29:36one and a half years, two years.
29:38>> Um went super well, become became the
29:40biggest channel in its niche in terms of
29:42uh views. um like it was going really
29:45really well and then uh YouTube for a
29:49very random reason which I still to this
29:52day cannot explain um took the channel
29:54down. I my conspiracy theory. I'm not
29:57going to say that this is 100% the case.
30:00Um but we were teaching people how to
30:03create content with AI. Um you know how
30:06to create this um videos with AI and
30:09make very profitable channels. And this
30:12is something that YouTube maybe don't
30:15want everyone to know like the broad
30:17masses that everyone just starts
30:18creating AI channels like
30:21>> all over the place. Um,
30:23>> I remember also at that time income
30:26claims being on YouTube because
30:27obviously the channel was teaching
30:29people how to make money and you were
30:30saying well you can make this money on
30:31YouTube and sometimes when you say that
30:34YouTube can have a problem with it.
30:35>> Yeah.
30:36>> Sometimes I think we were saying you
30:37know you can how to download a YouTube
30:40video off platform.
30:41>> Yeah. Like there were of course reasons
30:44stated by YouTube
30:46>> but these reasons
30:48>> didn't really make sense to what was
30:50actually reflected in the content.
30:52>> So they would for example claim that I
30:54had you know promised people to make
30:56tens of thousands of dollars in the
30:57intro of a video but when I look back
31:00that at that actual video there's no
31:02income claim at all. Like we're simply
31:04modeling a channel that is making a lot
31:06of money. Um, so, so my real theory is
31:10that with the content showing people how
31:13to create channels with AI, people, many
31:17beginners, they're they're quite lazy.
31:19So, instead of following the full
31:22tutorial and following the steps to
31:23create high quality channels, they will
31:25they will resort to just taking one or
31:27two of the steps and start flooding the
31:29platform with AI slop, which is
31:31definitely not something that YouTube
31:32wants and definitely not something that
31:34we even do or teach.
31:38like that is not the route that you want
31:39to go if you want to get monetized and
31:43start these profitable channels on
31:44YouTube
31:45>> and YouTube didn't like this. So, but
31:47this is just my conspiracy theory based
31:49on my experience. Uh I can never verify
31:52this information.
31:53>> Yeah. And that's why the you know other
31:54channel was kept a bit more low-key.
31:56Maybe it was a a hijab. We don't know.
31:58We don't know
31:58>> that as well. So um this this might be a
32:01very common question from from people
32:03who are watching all of these guys
32:04running successful uh YouTube
32:06operations. Um how to AI which was my
32:09most public channel um it actually ran
32:11into a bunch of botting issues like um I
32:14for a full month didn't earn any dollars
32:17uh any income in ad revenue
32:19>> simply because YouTube told me that
32:20people are sending bots and and fake
32:23engagement to my videos.
32:24>> And it's because you were public about
32:26it.
32:26>> Yeah. And that is why I was uh because I
32:28was public about the channel. So when
32:31you might be asking yourself like why
32:32aren't they just showing all of their
32:34channels publicly? Why would I be
32:36risking my channels my my essential
32:40business
32:41>> just for the few likes of a of a few
32:43people.
32:44>> Exactly. We learned the lesson learned
32:45the lesson the hard way.
32:46>> Yeah. And that channel, you know, was
32:48making me six figures a month. So it
32:51wasn't like a small hit to my to my
32:53income. Like six figures a month. I
32:55think that is there's quite a big income
32:57for anyone. Um so it is a shame but
33:00that's also part of the game. That's
33:02also why you differentiate your
33:03portfolio with multiple channels
33:06>> so that if one of them
33:08>> for whatever reason you should always be
33:10ready for this for whatever reason gets
33:12taken down. You're always ready and have
33:14a portfolio of channels to back.
33:16>> It's like you say it's running a
33:17business. You have to you know obviously
33:19be diversified and in any business in
33:21e-commerce you can have your ad account
33:22taken down. your suppliers can go wrong
33:25and I think with YouTube actually with
33:27yourself now you know so much about that
33:30side of things you've gone through the
33:31process of battling having channels
33:33taken down I think I don't think there's
33:36a single person that we've helped that
33:38has you know gotten monetized and has
33:41then had many if not any issues with
33:45being taken down
33:46>> yeah we we've helped hundreds of people
33:49start this these channels now I think
33:52there's one single channel that has been
33:55demonetized out of multiple hundreds of
33:59of monetized profitable super successful
34:02channels. There's one single channel
34:04that ran into issues.
34:06And if you look at that from from like
34:08the the helicopter perspective, that is
34:11not a lot. There's a very low risk
34:13factor.
34:13>> It's like less than 1%. And when you
34:15have a diverse channel, when you have
34:17multiple channels, multiple different
34:19niches, I mean, you barely even have a
34:22chance of kind of running into that
34:23provided you follow, you know. I think
34:25people, a lot of people say, you know, I
34:27post a YouTube video and I don't get any
34:28views and it's literally like one view,
34:30five views. I think shadow banning like
34:32is a huge thing.
34:33>> Yeah.
34:34>> Interesting actually. Yeah. Shadowbans
34:36>> also one of the most uh to loop back to
34:38your question about the most common
34:40beginner issues niches. That's kind of
34:43something that yes, everyone struggles
34:46with for good reason. The people that
34:48are making multiple hundreds of
34:50thousands per month with YouTube
34:51automation, like they have a very good
34:54process for finding new niches and
34:55they're like they spend most of their
34:58time on finding new niches. Shadowbans,
35:00however, is more a beginner centered
35:04problem because the people that that get
35:07over this obstacle, they don't have it
35:09so much more. So shadowban's basically
35:11for people that might not know what it
35:13is, you post a few videos as Louis here
35:15said you get like one view. You take a
35:18look at your impressions. You have 13
35:20impressions from usually it is search
35:23features meaning that people can only
35:25find your content through using the
35:27search bar on the YouTube uh platform.
35:30And this means that YouTube is not
35:31actively pushing your content out to the
35:35to the audience that they should be
35:36pushing it out to. your content is not
35:38being recommended on the homepage. It's
35:40not being recommended as like suggested
35:42videos on the side of the interface. Um,
35:46and this is a very common issue and a
35:49very easy issue to to get plagued by if
35:52you don't know what you're doing.
35:53>> Um,
35:54>> and there I mean we I can I can't even
35:56count probably on my fingers how many of
35:58those small issues, you know, people
36:00struggling with different metrics on
36:02their channels, people struggling with
36:03ideating the right content. And I think
36:06that's why as well having guidance I
36:08think I mean the free content on your
36:10channel is insanely valuable to anyone
36:14when you were starting out without any
36:15guidance kind of how was how was that
36:17how was that process for you like trying
36:18to figure things out by yourself? Oh
36:20man, I have to think back a few years.
36:23First, like the the biggest I I was kind
36:26of uh with, for example, my first
36:29successful channel, I was kind of lucky
36:31because uh um or actually I can't really
36:35put it like that. I had failed channels
36:36before that. So, so that doesn't really
36:38make sense. But let's say my first
36:39channel, first of all, just finding the
36:41niche. Obviously, I did a very bad job
36:42at it because the channel failed. Um, so
36:45I did I I fell into the the common
36:47beginner trap of just finding finding a
36:50channel on YouTube, it gets a lot of
36:52views. Hey, I'm going to do the same
36:53thing without validating the
36:55competition, without looking into if
36:58people like if there's room to create
36:59new channels in this niche.
37:01>> Um, I just kind of went blindly into it
37:04and didn't think too much else of it.
37:06And that is a very costly mistake
37:09because then if you post 5 10 15 videos
37:12you're you're paying let's now with AI
37:14it's not the same price but back then
37:16let's say I was paying60
37:18$70 per video to to get them created
37:21that times you know 15 what's that like
37:24more than $1,000
37:26um just thrown into the void because I
37:30didn't spend some extra time making sure
37:33that my niche was good
37:34>> and you didn't know how to do that
37:36because you don't know.
37:37>> Yeah, you don't know what to look for.
37:38If you if you haven't seen it before,
37:41you don't know what to look for. And
37:43that's also like one of part of the
37:45first like modules that we talk about in
37:47visit launchpad is just showing a bunch
37:50of examples of channels that have been
37:53very successful in in a broad range of
37:56or array of niches because you you just
37:59seeing these channels and understanding
38:01like hey this is the picture perfect
38:04faceless YouTube channel startup that
38:06gives you a very good understanding
38:08yourself of what you should be looking
38:09for when you are on the YouTube
38:12platform. So I would say ideally if
38:14you're a beginner just start off by
38:16absorbing as much information from the
38:18free content that I put out for example
38:20learn how these channels look um and
38:23then you'll be you'll be of a much
38:25better position to to find them
38:27yourself.
38:28>> Um yeah
38:30>> and I think having a niche found for you
38:32like because it's such an important
38:33thing and I know it's something that's
38:34helped so many people that you've
38:36personally worked with. Um, yeah. How
38:39can that have an impact? Because people
38:41realize like the niche is, you know, you
38:44could you could be interested in
38:45something. You could be and it's great
38:46to be getting a channel, you know,
38:47getting a niche that you are interested
38:48in, but if no one else is interested in
38:50it, you're not going to make a lot of
38:52money.
38:52>> Yeah, I've seen that many times. I've
38:54seen that many times on YouTube, you
38:56have to um luckily with how for example,
39:00that was I I love AI, which is also why
39:03I've been working so much with it. Uh
39:05but how to it's not always that you will
39:07start a channel in a niche you like
39:09adore and you you love so much and you
39:12enjoy um you know creating content in it
39:15and and that actually makes sense as
39:17well because you shouldn't be the person
39:19that is sitting there and creating
39:20content in it every single day like you
39:22are the strategist of your channel. This
39:24is just the core principles of YouTube
39:26automation overall. You are the let's
39:30say we we think about this like common
39:32mim image of like a puppet master where
39:34you see someone like um managing their
39:36puppets and all that kind of stuff like
39:38two hands in the darkness that should be
39:40you with your channel. You should be the
39:42strategist doing the ideation like
39:44thinking of like what topics based on
39:47previous data should we create content
39:50about and then you are not the person
39:52sitting and writing about these topics
39:54that is your script writer or AI in this
39:56case.
39:58And that's a huge part of things that
39:59people don't realize. You know, you
40:00don't have to be the person on the
40:01camera. You don't have to be the person
40:03showing your face. And when people hear
40:04YouTube, they just don't know. For you,
40:06where do you see things going, you know,
40:08in three, five, 10 years time with
40:10YouTube, people are starting who are
40:12starting now have that first mover as
40:13advantage with AI 100%. Where do you see
40:17some of these people that you've helped
40:18and even new people who are starting
40:19now? What do you think what do you see
40:21them being able to do in like the next
40:23three to five years? So wii with YouTube
40:26um the channels that are making the most
40:29amount of money it usually turns out to
40:32be the channels that are very early onto
40:35the niche. And these are also the
40:38channels the ones that do pick up
40:39momentum in their niche. Meaning first
40:41of all it's very important that you that
40:43you find this gap in the niche as we
40:45talked about. Um, but the channels that
40:48that have the longest
40:50lifespan and the channels that can be
40:52around for years and generate consistent
40:54income for years, these are the channels
40:57that were established first in their
40:59niche. So, for example, I ran hot for
41:02two years. It was a shame that it got
41:04randomly terminated, but there are also
41:06other channels in the portfolio that are
41:09still running from from way back when I
41:11started. So if you do start like you
41:15YouTube is a game that only gets easier
41:18and easier the more you do it. So your
41:21first channel or your first two channels
41:23they will be quite difficult as with any
41:26business model of course. But as you do
41:28get into the game and you learn more and
41:29more launching a channel and monetizing
41:32it within a month doesn't become that
41:34that becomes the ordinary. it doesn't
41:37become like a wow factor one time crazy
41:41surprise. So the people that are in the
41:45game for years to come, these are the
41:47people that early on learn these skills
41:50and just stay consistent throughout it.
41:53Um,
41:55>> many of the people that I met in South
41:56Africa when we were in in like the
41:58YouTube mastermind, uh, many of the guys
42:00making multiple hundreds of thousands of
42:02dollars wi-i with faceless YouTube,
42:04these are guys that have been in the
42:06game since 2016. Um, and they're just
42:09sitting there in the shadows, not even
42:10showing their face, never revealing
42:12their identity, running these now
42:14so-called media companies when you reach
42:15a certain scale.
42:16>> Exactly. Media companies. That's
42:18something I wanted to touch on because
42:19people maybe watch this and they'll
42:21think YouTube's not real business and
42:23this and that, but media companies and
42:25there are, you know, there are outside
42:27companies, there's private equity,
42:29>> Yeah.
42:29>> that are looking to invest in YouTube
42:31because it is the next, you know, if you
42:33look at a classroom nowadays,
42:35>> everyone under the age of 18,
42:38maybe none of them, like maybe one or
42:40two of them in a classroom will be
42:41watching television regularly compared
42:43to YouTube. People are learning things
42:45on YouTube. people are, you know, making
42:48like virtual connections and friendships
42:50with with random people on the internet
42:51through YouTube
42:53just it's insane.
42:55>> It's very true. Private equity is
42:56actually get if you look at the data, I
43:00actually talked about this with with a
43:02few guys in South Africa as well.
43:03Private equity is moving into YouTube
43:06more and more for every single year that
43:08goes. And the market for acquiring
43:11channels and selling channels is way
43:13bigger than most people might think.
43:16Like there are channels being listed
43:18every single day, probably hundreds of
43:20channels being listed every single day
43:22where people sell a channel they started
43:24three months ago for $100,000 or
43:27similar. And these media companies that
43:30are very
43:32aware how how to run fistless channels,
43:35they will be very happy to acquire
43:37smaller channels that they see potential
43:38in um and that they know that they can
43:40scale up with their experience. So
43:43yeah, it's honestly impossible to
43:45imagine how YouTube will look in the
43:47coming years because AI is just becoming
43:49better and better every single day.
43:51People are creating better and better
43:52content like people are soon creating
43:54movies with AI. I can assure you that
43:56within two years all movies that we will
43:58see on on television or in most of them
44:03>> they will be made with AI
44:04>> or at least partially and sometimes
44:06fully like the animated films
44:08>> and that side of things. And I think
44:10when people say, you know, YouTube
44:12they're banning AI, it's like, do you
44:15not understand? YouTube want people to
44:16watch their content and people will want
44:19to have, you know, imagine when you can
44:20watch your favorite movie, but your
44:22favorite movie isn't just generic. It's
44:25tailored kind of to you and it's you
44:27can, you know, the story line can change
44:29and there can be 10 different versions
44:30of of a film based on, you know, what's
44:32wanted.
44:34if that's what people are going to want
44:35and people maybe can't see that now but
44:37if you can start you know on your
44:39journey in YouTube and you get ahead of
44:40the game now whilst the opportunity is
44:43still there you can be the person
44:44selling to these media companies you can
44:45even build you know a very big like
44:48yourself portfolio of channels that
44:51make you income on autopilot
44:52>> and uh like there are we we call it like
44:57the Vietnamese uh I'm not going to say
45:00but like the Vietnamese mafia or um the
45:02Vietnamese squad
45:04Like there are people in or groups of
45:08people that are running YouTube faceless
45:11YouTube operations that are like beyond
45:14our understanding where
45:15>> beyond the scale that you can even
45:16comprehend.
45:17>> Yeah. And like they manage so hundreds
45:20of channels bringing in like multiple
45:22hundreds of thousands of dollars per day
45:25with these media companies who only the
45:28only assets they own are channels on
45:31YouTube faceless channels like channels
45:33started 10 years ago. Kids channels just
45:36posting kids animations
45:37>> like Coco Melon like everyone everyone's
45:39seen that one that is a multi-undred
45:42million dollar company.
45:43>> Yeah. And it's a it's a YouTube channel.
45:45>> Insane. So, so the people that 10 years
45:47ago they thought like, hey, let's create
45:49a faceless channel,
45:50>> but the opportunity is still there again
45:51now with AI.
45:52>> Yeah. It's just the same. It's like a
45:54it's like a crypto cycle almost. It's
45:57just looping over and over again. Yeah.
45:58It's honestly insane.
46:00>> Do you think people need any sort of
46:01special skills? Do you think there's
46:02like, you know, any need for that? Cuz
46:04some people, you know, have told me when
46:06I've mentioned Faceless YouTube to them,
46:07it's like, I just don't really believe
46:09that, you know, I've got what it takes.
46:11Do you need any sort of special skills
46:12or knowledge? I think that argument is
46:14is mainly because it has to do with
46:17creating content. Creating content
46:20overall in today's society is it's
46:23getting more more and more normal and
46:24people are getting more comfortable
46:25doing it. But it's still very
46:27stigmatized that if you create content,
46:30you're like not a serious person,
46:32>> especially for a normal person who works
46:34a job.
46:34>> Yeah. If you if I would go, for example,
46:37in my high school when I started, like
46:39if I told anyone that I was creating
46:41YouTube videos, which I did because I
46:43didn't think it was so weird, but it's
46:45like a stigmatized thing and and you're
46:47kind of like it's kind of something
46:49funny or something that that can never
46:52become anything. And
46:53>> I think this
46:55like makes people think what you just
46:57said that they like they kind of
47:00subconsciously use use these things um
47:04or or these things kind of
47:05subconsciously keep them from from just
47:09um what is it called my myction English
47:13barriers [laughter]
47:14>> from taking action and moving forward
47:16>> because they're scared of creating
47:18content so they cope with saying that
47:20they don't have the skills to create the
47:22content. Because I mean like we said
47:24with AI it's like anyone can do this.
47:26There are teenagers doing this. There's
47:28people in you know countries that have
47:30nowhere near the you know economic power
47:33of countries like the US and in Europe
47:35that are still doing so well and it's
47:38like if you can if you can click some
47:40buttons and you can manage a team and
47:42you can ideulate content and you kind of
47:43understand I mean like everything can be
47:46taught as well. It's not like an an
47:48insanely like from the outside it may
47:50seem wa I got to make a videos got an
47:52idea I got to hire this person but
47:55you can put it into a workflow in
47:56literally one to two hours a day.
47:57>> Yeah.
47:58>> And I don't think there's another
47:59business with the potential for scale
48:01like like YouTube.
48:02>> Yeah. I was speaking to to another
48:04student of mine called Husa. Um actually
48:07an interview with him coming out
48:11like as of recording this podcast in a
48:12in a week
48:13>> I spoke to him back
48:15>> and he's also I don't remember his exact
48:18age. Uh but he's also over
48:21>> he has children.
48:23>> Yeah. He has a whole family children. Um
48:27he's like 40 50 years old. And my my mom
48:30for example, she might not be the best
48:33with tech and you know online all of
48:36these kind of things. It might be super
48:37scary but I am very sure that if she
48:40just put her time into it like even she
48:43would be able to start a YouTube channel
48:45in today's day and age
48:47>> cuz it is like it is not that hard
48:49>> and you only need one channel to replace
48:51your entire income. Yeah,
48:53>> that's the craziest part cuz you know
48:55the way you look at things, you might be
48:57thinking of, oh, how can I build an
48:58empire of channels and make each channel
49:00make this amount and manage this whole
49:02team, but for the average person, one
49:05channel making 5K a month, which isn't a
49:07huge ask, especially when you consider
49:09sponsorships and how quickly sponsor
49:11sponsorships can come in in the right
49:12niche. Yeah, they they find you if
49:14you're creating good content like your
49:17if you're creating good content,
49:18especially educational content, like
49:21your email inbox will be overflowing
49:24with sponsors.
49:25>> Yeah. Is there any advice you have like
49:27because some people may take
49:29sponsorships too quickly on their
49:31channel. You know, they see a,000 $2,000
49:34being offered to them just to promote ex
49:36for example like a VPN. People see it
49:38all the time on their channels. But that
49:39can also have an impact on obviously
49:41your retention on your channel. Have you
49:43seen anything with that that you've had
49:44to
49:44>> I've seen a lot. So um the main thing if
49:47it's just a super super short
49:49integration
49:51doesn't really matter
49:53what kind of sponsorship you do. It
49:55won't hurt the retention too much if you
49:57put like an integration in in the middle
49:59of your video. Like you put a short
50:00snippet of like 20 seconds in the middle
50:03of your video. People would just skip
50:04past it. it will be negative for the
50:06brand because they won't get any
50:08conversions if you promote a VPN on a
50:10channel about baking cookies, you know.
50:13Um, but if you're making a dedicated
50:15video about something, let's say you
50:18you're a tech channel or you're a let's
50:21say you're a um um super random, let's
50:25say you're a online e-commerce uh
50:28channel. You're you're teaching people
50:30how to start with e-commerce and then
50:32suddenly like you're reviewing all of
50:34these different e-commerce tools,
50:35Shopify, whatever, WooCommerce, and then
50:38suddenly you post a video about a VPN,
50:42a full dedicated tutorial about a VPN,
50:45that will hurt the retention,
50:47>> not your viewers,
50:48>> they don't care about the VPN, they care
50:50about e-commerce.
50:51>> There's a difference between dedicated
50:52videos and just snippets.
50:54>> Yes. So, snippets pay of course less.
50:56It's just an integration. um they
50:58benefit the brand less. Um for example,
51:01on on how to AI, I did so many
51:04sponsorships, probably accumulated a few
51:07hundred,000 in in sponsorships on that
51:09channel. Um just that channel alone.
51:11>> Wow.
51:12>> And
51:14brands like brands are not so smart. At
51:17least what I think. They want to pay you
51:20so much more money for a dedicated
51:22video. I got paid over $10,000 for one
51:25video once on that channel and that like
51:28these dedicated videos usually just
51:30completely flop while a integration can
51:34get the normal video view. So I I'm not
51:36really sure.
51:37>> Yeah. Because they don't realize that a
51:38dedicated video won't actually pop off
51:40on the algorithm as well. But I mean
51:43>> to to the average person that's crazy
51:44getting paid $10,000 plus.
51:47>> Yeah. to make a video that, you know, it
51:49doesn't cost you anything much to
51:50produce.
51:52You were going to upload a video anyway.
51:54>> It's a guaranteed, you know, $9,950
51:58profit.
51:59>> All the digital products and stuff I
52:02already sold in the same video,
52:04>> man. How like I mean, you were 19, 20
52:07years old when this was happening.
52:09>> How did that feel? Like walk me through
52:11it. What was like that first moment
52:13where you're like, I made it, man.
52:16I I don't think I've touched that moment
52:17yet. [laughter] So, I I really like I'm
52:20I'm very conservative on I do like to to
52:23buy some expensive stuff because why
52:24not? You need to live a little bit. But
52:26in the beginning, I I've said most of
52:30the money that I've earned. I I've said
52:32it. I don't buy expensive clothes. I
52:33just have like the same clothes every
52:35single day. Like I have like 10 of these
52:37shirts, you know, 20 of these shirts.
52:40Same with the gins.
52:41>> So, I don't know. I don't think I've
52:43touched that. I made it stage yet. I my
52:47goals constantly just get bigger and
52:49bigger. So if I earn 100K in a single
52:52month, you know, when I started, I would
52:54have been like, what the actual, you
52:56know, [ __ ] is happening? How can I earn
52:58100K in a single month? But now that I
53:00do it, it's like, how can I get to a
53:02million a month?
53:04>> How can
53:04>> it gets normalized in your head?
53:06>> Yeah. And I don't know if that's too
53:08positive to be honest. It's I would say
53:09it's something that that uh
53:13that can can become a nightmare in the
53:15future. But uh
53:17>> but I suppose there are some people
53:18probably watching this with that type of
53:19personality where they're like, you
53:21know, I know I want to achieve this
53:23goal. I know I'm going to do it. And
53:26it's just a matter of time for them to
53:28obviously find the right knowledge and
53:29have the right, you know, systems in
53:31place to be able to do that. I think in
53:33some way you have to stay re like stay
53:35relative to uh to your own position
53:39because if you are making zero dollars
53:41and you're working a job where you're
53:43making 3K maybe your first goal
53:46shouldn't be I'm going to make 50k in
53:48two months you know because that's not
53:50going to be realistic. Your first goal
53:52should be hey let's try to get one
53:54channel on its feet. let's get that
53:56channel to, you know, two, threek per
53:58month so that it can
54:00>> you know replace the income that you're
54:01already getting or or just add onto it.
54:05Um, and you will have a much more
54:07pleasant journey starting your own
54:09business. I think
54:10>> I think the first step is that
54:11monetization and I think that's
54:13something I mean we've helped I don't
54:14know 100 plus.
54:17>> It's the best feeling your first channel
54:18being monetized.
54:19>> Yeah. because it makes it real, you
54:20know, that money's coming in and then
54:22when you see that once it's replicable
54:24and I think I mean that's part of the
54:26the guarantee I think with with what you
54:28do is like you know if someone comes in
54:31and and has you in their corner has a
54:33team that we haven't you know that you
54:35have in in their corner it's like
54:37there's no way that you can't succeed if
54:38you if you do put that work in.
54:40>> Yes. And the the only thing that can
54:43differ is the rate in which you do
54:45succeed. M
54:46>> some people Matias I think or I read as
54:51well both of them like they got
54:52monetized within two weeks of starting
54:54the channel. So they posted two three
54:57videos after consuming the program uh
55:00content for like you know one two weeks
55:02as well just getting started getting on
55:04fit posted two three videos on the
55:06channel and within two weeks of posting
55:08that that first video the channel is
55:10monetized
55:11>> and it's already making income.
55:13>> Yes. And if you go back to the the to
55:15the real interview that I'm going to
55:16post in a few days, um you will see that
55:19as soon as the channel was monetized,
55:21the first day of being monetized, it
55:23earned $300 or more in that first day.
55:26So it goes from $0 to $300 in a single
55:29day.
55:31And that feeling, I can tell you, is um
55:34it's a it's a stronger stronger
55:36addiction than anything else. And we
55:38talk about these crazy results, Matias
55:40and Reed, but we even got people like
55:41Aston who are just working normal jobs.
55:43He's from the UK like I am.
55:46>> And it's like
55:48being able to at least you don't even
55:49have to you don't have to leave your job
55:51to do YouTube.
55:52>> Like you started alongside your job,
55:54eventually you left. Yes.
55:55>> But you don't have to.
55:56>> No.
55:56>> And that's the beautiful thing. It's
55:57like it gives you that support. You
56:00know, people are talking about, you
56:01know, the cost of living, things are
56:02crazy. There's wars going on all over
56:04the world.
56:06But having that extra income just gives
56:08you, you know, for some people it's just
56:09that level of support. We're talking
56:10about, you know, million dollars a month
56:12with channels and stuff, but I think for
56:14most people it's what they want.
56:15>> Just 3K per month, like that will
56:17drastically change your life if you're
56:19if you're struggling with cash. And w
56:22with what you said, this it makes
56:25starting your own YouTube channel only a
56:27question of priorities.
56:29>> Mhm. Because the people that that start
56:31their channels whilst working a job,
56:33they simply dedicate one or two hours of
56:36their day to sit and work on their
56:37channels. Even though, you know, it
56:39might feel like they're studying. It
56:41might feel like, you know, they're
56:42learning something new. It's it's it
56:44like burns calories in your brain. I
56:46don't know, like it's it's constraining.
56:49>> Um, and other people choose to just
56:51spend that mindlessly scrolling Tik Tok
56:54or watching Netflix, for example.
56:56>> So, it's it's really just a question of
56:58priorities. anyone can do it, but not
57:01everyone and why you're such a good
57:03position will will do it.
57:05>> Um because in the beginning it does suck
57:08to not be able to get your dopamine from
57:09your daily scrolling. Like that's just
57:11the the truth. Like I love scrolling Tik
57:13Tok as well. Fortunately, I can scroll
57:15more now that I that
57:17>> the channels are running themselves.
57:18>> Yeah, fortunately I can scroll more now.
57:21If you're someone who's working all day
57:23and then you come home and like
57:25scrolling Tik Tok might be a good part
57:26of your day, but you have to give that
57:28up if you want to build a better future
57:30for yourself.
57:31>> Mhm. And you know, people with family
57:34commitments and all of that, it all ties
57:36into it. But at the end of the day, you
57:37do have to make sacrifices. And one
57:39sacrifice can be, you know, you're going
57:42to have to invest money into this. If
57:43you want a really good coach, if you
57:45want, you know, you know, the best
57:47athletes, they all have coaches. they
57:48will spend, you know, before someone
57:49goes pro in a sport, sport, business and
57:52sport are very interrelated. Before
57:53someone goes pro in a sport,
57:55>> they're investing into their training
57:57and so finding the right coach and also
57:59having the right people on your team. It
58:01does take a financial commitment, too.
58:02So that's why when people say, you know,
58:04YouTube is saturated. It's it's not
58:06these people are not committed and no
58:08wonder they don't see results.
58:09>> I think it's so funny always when people
58:11like they try to ask me.
58:14I've had probably over 10,000 comments
58:17like this by now on all of my channels
58:18about faceless YouTube. Like people are
58:21asking me, "How can I make money for
58:24free or how can I make money without
58:26spending a single dollar on tools?"
58:28You know, if you're going into this with
58:30that mindset that you're going to you're
58:32going to invest zero dollars, then you
58:35should be happy about a $100 return.
58:38Like that's the most you can expect.
58:41Um, I just find it so funny that people
58:43>> takes money to make money at the end of
58:44the day.
58:45>> It really does. And the people that are
58:46making the most amount of money, they
58:49are investing absurd amounts of money
58:52into growing their business and scaling
58:54the business.
58:55>> That doesn't mean it has to be, you
58:56know, a huge risk. It's not a case of,
58:59you know, you've got to spend hundreds
59:00of thousands of dollars to even get
59:01started. It is one of the most beginner
59:03friendly business models I've ever seen.
59:06And if you do have the time, you can
59:09really choose to save like let's say you
59:12have a lower budget for creating the
59:14content, but you have more time since
59:17we're we're working with outsourcing.
59:19You can learn some of these things
59:21yourself. Although it's like you will of
59:23course have a faster progression by by
59:25willing to invest. Sure, that that's
59:26just how it works for everything. Um but
59:29for example, let's say you you have um
59:32you have somewhat of a budget to start a
59:34channel. That's what you do. that's what
59:36you want to do. Um, you can do the
59:38script writing yourself with AI. You
59:40don't have to hire someone to do it for
59:41you.
59:41>> The thumbnails
59:43>> thumbnails, if you just spend 30
59:44minutes, an hour extra, you can do the
59:46thumbnail yourself. And uh, so like you
59:51don't have to go from zero to 100 and
59:53outsource and create a whole production
59:55team straight away if you have some
59:57extra time to devote. Mhm. And that's
1:00:00the thing, it's a very very flexible
1:00:02business model for people who are
1:00:04working 9 to5s, for even people who are
1:00:07just at home with family, uh, or people
1:00:10who just don't really know what
1:00:12direction they want to go in and they
1:00:13want something to commit themselves to a
1:00:14project. And and some people say, you
1:00:16know, I think I need to be creative for
1:00:18YouTube. What would you say to those
1:00:20people?
1:00:21I mean, uh, if you take a look at one of
1:00:24the one of the tutorials on my YouTube
1:00:26channel, you'll see that I ask Shajip to
1:00:28to to do a lot of the ideation.
1:00:29>> Exactly.
1:00:30>> Um, and even in many of my master
1:00:32classes, I talk about
1:00:35>> on YouTube, there's something that we
1:00:37refer to as the 8020 rule. I I've talked
1:00:40about it so many times now, so I'm going
1:00:42to keep it very brief. But the 8020 rule
1:00:44means that you you find a channel that
1:00:48is getting super good results like your
1:00:51in your niche perfect channel. You take
1:00:5380% of what they do and then you add 20%
1:00:56of your own kind of angle, your own
1:00:59secret sauce, whatever you want to call
1:01:01it.
1:01:01>> Creativity a little bit.
1:01:02>> Yes. And this you can just literally
1:01:05just highlight the entire page of a
1:01:07channel, copy that information, paste
1:01:09that into Shaship, and ask Shachip for
1:01:12subniches on that niche.
1:01:14>> Boom. You have like 100 new brainstorm
1:01:17subniches,
1:01:17>> subniches where it's at
1:01:19>> and and new angles that you can attack
1:01:21that have less competition um than the
1:01:24main niche. So yeah, you just have to be
1:01:27curious like with with AI, the people
1:01:29that get the best results, these are the
1:01:31people that are very curious to just
1:01:32learn more and use these tools.
1:01:36>> Yeah. One of my last questions, a bit
1:01:38off topic, is when you started YouTube,
1:01:41you mentioned you've been in class
1:01:42projects, you told a few people about
1:01:44YouTube when, you know, after a year of
1:01:46work, not seeing many results, you know,
1:01:49losing, you know, thousands of dollars
1:01:50that you didn't really have at the time.
1:01:53when you first started seeing the
1:01:55results and then you were getting paid
1:01:5610,000 for a video and you eventually
1:01:58scaled to six figures a month. How did
1:02:00those people, you know, those maybe old
1:02:02friends or people you knew or your
1:02:03family kind of react to that?
1:02:08Uh, of course, my family is very
1:02:09supporting. They're very happy. Um, I
1:02:12can like buy more stuff. We can
1:02:15experience more things. All of this kind
1:02:17of stuff. So, that's they're very
1:02:18supporting. Um, and when when someone
1:02:22sees money like this, it's not like my
1:02:24mom is going to say, "Hey, I don't
1:02:26believe in that. It's not going to make
1:02:27you money." Like, if if she sees that I
1:02:29make money and I show her, "Hey, here's
1:02:31the money."
1:02:32>> She's not going to force you to go to
1:02:33university now.
1:02:33>> Yeah. Exactly. So, uh, but friends, many
1:02:36of them have actually get got into
1:02:38Fesa's YouTube as well, um, after seeing
1:02:41everything. And of course, um, I've I've
1:02:44tried to help them as much as I can.
1:02:46>> Mhm.
1:02:46>> Yeah. the non-believers, they're still
1:02:50doing their their thing, like working
1:02:52the same job. So, I'm not here to hate
1:02:54on anyone. I I never like I I truly
1:02:57believe that hate only comes from below
1:02:59you.
1:03:00>> Yeah.
1:03:00>> Um like you you rarely get hate from
1:03:03someone that has come further than you
1:03:05in life. And that is due to a very good
1:03:07reason. Um that hate just originates in
1:03:10in jealousy. Um so like I don't really
1:03:13hate on the people that didn't believe
1:03:15in me.
1:03:16I can only do most and try like I I'll
1:03:19share the information with them if if
1:03:21they're really serious about this.
1:03:24>> And there's so much free information out
1:03:25there. I think what a lot of people lack
1:03:27is someone to hold them accountable,
1:03:29someone to actually make sure they're
1:03:30doing the right thing, someone they can
1:03:31ask cuz at the end of the day, you can
1:03:33ask Chat GBT, am I doing the right
1:03:34thing, but everyone else is asking CHBT,
1:03:38oh, is my business strategy correct? And
1:03:40>> I think that's where the limitations of
1:03:42AI will come into play. Yeah, you you do
1:03:45have to like when pe I've said it
1:03:48before, when people start like
1:03:49outsourcing their intuition,
1:03:51um that's uh when we've reached a point
1:03:53where
1:03:54>> we're [laughter] nearly there.
1:03:55>> Yeah, it's going to be scary, but yeah,
1:03:59>> it's insane.
1:04:00>> I think we've been on for
1:04:01>> over an hour. An hour.
1:04:03>> What's one thing that you want to leave
1:04:05the audience with? Maybe a message to
1:04:07let's say you at 17 years old right
1:04:09before you started a faceless YouTube
1:04:10channel. For someone who's like, "Wow,
1:04:12I've just watched this entire podcast
1:04:14and I'm like, you know, should I should
1:04:16I really, you know, really commit to
1:04:17this and really take it seriously?"
1:04:19>> Yes, I would say
1:04:21you can succeed by all means by by going
1:04:26the trial and error route for sure. Like
1:04:29I'm a testament of that myself. you can
1:04:32you don't need any kind of coaching
1:04:34but you need to also understand that
1:04:37what like the stigma about coaches and
1:04:40like everything being a scam that can
1:04:43also be very misleading me for example
1:04:45even though I'm making very good good
1:04:48amounts of money at a very very young
1:04:49age like I'm still paying for coaching
1:04:52myself from people that are above the
1:04:54level from people that are making like
1:04:56500k a month I'm still paying for
1:04:58coaching from people that are at a
1:05:00higher better than me. So, if you truly
1:05:03want to give this your all, if you're
1:05:05truly a person that that will put in the
1:05:07effort and you have the budget for it,
1:05:10then I wouldn't be so scared
1:05:14>> for Exactly. Exactly. And it can be
1:05:16anyone. Obviously, you're biased. I'm
1:05:19probably quite biased seeing what you've
1:05:20done,
1:05:21>> but like I feel like at the end of the
1:05:22day,
1:05:24>> it just comes to committing to yourself,
1:05:25committing to that that you can do
1:05:27something and and really making it work
1:05:28cuz you can make a system. It's going to
1:05:30be like standard like stay consistent
1:05:32but but it really is true and especially
1:05:34with YouTube the the people that get the
1:05:37furthest and the people like Matias Tano
1:05:40Peter everyone in the program that are
1:05:43getting these super cool results they're
1:05:45the people that keep on posting
1:05:48for two three months and and they would
1:05:50keep on posting even if they didn't get
1:05:53a single view like even if they didn't
1:05:55get this success I'm 100% convinced that
1:05:58people like Reed Mataz, they would
1:06:00continue posting until they started
1:06:02seeing views.
1:06:03>> They have that mindset.
1:06:04>> Yeah.
1:06:04>> So, if you're that if you're that type
1:06:05of person, where can where can people
1:06:07find you?
1:06:08>> I mean, you're already on my channel of
1:06:10some sort. So, uh just shoot me shoot me
1:06:13a message. If you're on YouTube, then uh
1:06:15you can always go on my Instagram and
1:06:16shoot me a message. I answer as much as
1:06:18I can.
1:06:19>> I see you messaging a lot of people all
1:06:20the time. [laughter]
1:06:21>> He gets a lot of messages, but he's
1:06:23>> starting to tone down on the Tik Toks
1:06:25scrolling and and spend that on
1:06:26messaging [laughter]
1:06:27on Instagram as well. Um, no, but you
1:06:29can send me a message. If I don't
1:06:31answer, then u Yeah, like there's
1:06:35>> search basis launchpad on on the
1:06:36internet and you find it maybe link in
1:06:38the bio.
1:06:38>> Uh, Twitter also active,
1:06:41>> wherever you want to find me. Leo,
1:06:43>> it's been a pleasure.
1:06:44>> Thank you, man. I'll see you in the next
1:06:45one.

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