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FREE Traffic! 1.9 Million Visitors Website Strategy — Transcript

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0:00This free website traffic method is
0:02about to drive 1.9 million visitors to
0:05one of my web traffic formula members
0:07websites. That's a brand new website
0:09with zero traffic, zero history, and
0:12this is how you can do it, too. So, by
0:14the end of this video, you will see why
0:17this method works better than paying for
0:19expensive adverts or relentlessly
0:22posting on social media or waiting
0:24months for search engine traffic. And
0:26you'll also get three ways to find
0:28targeted traffic sources in your very
0:31own niche and what type of content to
0:34use best. Plus, I'm going to give you
0:37the exact copy and paste template that
0:39gets results almost every time. So,
0:42let's take a look at the stats so you
0:45can see how your traffic can compound
0:47over time. I want you to see that this
0:50is not some overnight fluke. So, look
0:53here on day one, zero visitors. Day two,
0:57zero traffic. Right, this is a brand new
0:59website. Nothing is indexed in Google.
1:02There's no history. Nobody knows this
1:05exists. And then on day four, we do get
1:08a small number of visitors starting to
1:10come in as social media pages are being
1:13created, but let's look ahead to day 14.
1:17Just two weeks in, we're now getting
1:19over 400 visitors a day, and that's
1:23starting from zero. But by day 19, here
1:26we crack the 800 visitors mark. Now,
1:28here's something I want to draw your
1:30attention to because on day 20, the
1:32traffic actually dips down slightly, and
1:34that's because traffic isn't always a
1:37direct line. It's not a straight line,
1:39and we want to look at the overall trend
1:41instead of any single day. So, when you
1:44see your traffic dip up and down, just
1:47know that that's okay. You haven't done
1:48anything wrong. It's normal. Keep going
1:51and look at the overall trend that
1:54you're building. Because here by day 23,
1:57we're over 1,200 visitors. And then, on
2:00day 24, a big jump here, 1,900
2:03visitors in a single day. And this is
2:06where it gets interesting because look
2:08at this, the traffic jumps almost 1,000
2:11visitors in just 2 days. Now, we're not
2:15running an ad campaign here. SEO hasn't
2:18kicked in. We haven't posted a viral
2:21video. All this is is the traffic
2:23compounding over time because every
2:27placement of this method is still
2:29working in the background. So, it kind
2:32of stacks on top of everything else
2:34we've done. And then, we've got over
2:363,000 visitors in a single day. Again,
2:39this is a website that had zero traffic
2:41less than a month earlier. And by day
2:4430, we're close to just under 4,000
2:48visitors in a single day. And that's
2:51pretty impressive results, but remember
2:54that over the course of a year, if the
2:57numbers stayed at this level,
2:59well, that's just over a million
3:01visitors for free. And I'm projecting
3:04almost 2 million visitors a year for
3:07this website if
3:09things continue to compound in this
3:11manner. And that's all free traffic
3:13because of the compounding nature of my
3:16traffic methods, it's what happens when
3:19you are consistent. So, this isn't a
3:21method where you post once and get a
3:23massive spike in traffic and then that
3:26dies. This approach allows you to build
3:30on top of everything else that you've
3:32done. So, that's why my traffic methods
3:35tend to get stronger and better the
3:37longer that you use them, the more that
3:39you use them. So, it's not like adverts
3:41where you have to keep paying, you stop
3:43paying, you lose all your traffic. It's
3:45not like that. It's not like SEO where
3:48you have to wait months and months and
3:50and they change the rules and you have
3:51to start all over again. This method is
3:54about making placements online that keep
3:57paying you back long after you've taken
4:01that initial action. This is what
4:02happens when you have real distribution.
4:06I'm going to cover that more in depth
4:08inside Web Traffic Formula. There's a
4:10link in the description, but here's the
4:12thing. This wasn't tons of content,
4:16right? We didn't create dozens of
4:18placements here. The amazing thing here
4:20is this was achieved with just two
4:23pieces of content. Two pieces of content
4:26made in 30 days, but those two pieces of
4:29content being published across six
4:32different websites that had high levels
4:35of traffic. And that's because my
4:37student did two things. They mapped out
4:39the landscape of their niche, and then
4:41they created pieces of content that were
4:43good enough for multiple sites to want
4:47to carry it, too.
4:48And that's the real leverage of this
4:51method because you're not creating
4:53content every day. You're creating a
4:55piece of
4:56high-value decent content once or twice,
4:59and then letting the distribution do the
5:02rest. Okay, so
5:04how does this really work? What exactly
5:07are we talking about here? So, we're not
5:10using social media, we're not running
5:12ads, and we're not waiting for SEO. So,
5:15what are we doing? Well, today we are
5:17using vertical news websites. Vertical
5:20news sites are specific news outlets
5:26for industry and niches. So, they cover
5:29important developments in their chosen
5:31space. Think of them as well, kind of
5:34like trade publications for a selected
5:37industry or or a niche with dedicated
5:41sections or or topics. But practically
5:43every niche out there has vertical news
5:46websites. The cool thing for you is that
5:49these websites need content, right?
5:51Their editors are constantly looking for
5:54stories to publish. They're constantly
5:56looking for data and stats and expert
6:00takes and opinions to fill the pages of
6:03these websites. So, when you do this the
6:06right way, you're offering all these
6:08websites something that they really do
6:11need. So, you're coming from a place of
6:14of helping instead of asking. So, let's
6:17take a look at some examples of popular
6:20vertical news websites. So, you get an
6:22idea of what they are and how they work
6:24and how you can use these for traffic
6:27generation. So, first up, Fit Insider.
6:30This one publishes content from people
6:32in the fitness and wellness space. So,
6:35you pitch them a story or you contribute
6:37to a piece
6:38through their editorial team and then
6:40you get a bio with a backlink to your
6:42own website. Here's another example.
6:45Marketing Dive. And this one publishes
6:47opinion pieces from marketing
6:49professionals. Again, you get that
6:51byline on a publication that people in
6:54the industry tend to read. And then,
6:56we've also got Inman. Now, this is a
6:58leading news website for real estate.
7:01And again, every piece that they publish
7:03comes with a bio at the end. And that
7:06includes a link back to your own
7:08website. For example, well, take a look.
7:10This is what it looks like and your link
7:12is placed here along with your possibly
7:14relevant links inside the article
7:16bodies. So, that's what it tends to look
7:19like. I'm going to help you to find
7:22these news verticals for your particular
7:24niche. So, I'm going to give you a
7:26handful of ways to do that. So, let's
7:28start with search operators. This is
7:31just a smarter way of searching Google
7:34and other search engines using specific
7:37phrases that bring back pages that
7:39websites sometimes don't put on their
7:42page,
7:43which is their submission page. They
7:45tend to bury this a little bit on the
7:47website to avoid being inundated with
7:49like spammy content. So, here's what it
7:52looks like in practice. So, head to
7:54Google. We're going to take your niche
7:56and then we're going to pair it with
7:57phrases that editors and website owners
8:00use when they're looking for
8:02contributors. So, here are five that
8:05will work pretty well for you. So, the
8:07first one is
8:08your niche plus write for us. For
8:11example, weight loss plus write for us.
8:14You can also use your niche plus submit
8:17a story or your niche plus contribute.
8:20We've also got your niche plus submit a
8:23guest post. And finally, you could also
8:26use your niche plus editorial
8:28guidelines. So, each of these phrases
8:31will bring up a different type of
8:33result.
8:34Um write for us tends to find sites that
8:37are actively looking for content. So,
8:40these are often smaller or mid-sized
8:43websites.
8:44And they're pretty hungry for
8:46contributors. If you use submit a story
8:49or editorial guidelines, this is going
8:51to find more
8:52established editorial-run websites.
8:56They tend to have a bigger audience and
8:59you do get a bit more weight behind the
9:01placement. And then Okay, here's an
9:03extra tip. So, don't stop at the first
9:05page of results in Google.
9:07Often, the best opportunities are on
9:09page three or four or even page five.
9:12The sites here are still great traffic
9:14sources for you. They tend to have big
9:16audiences, but there's a lot less
9:19competition for you. And once you find a
9:22website, check the rules, right? Do pay
9:25attention to things like their expected
9:27word count, the tone, what topics
9:30they'll accept, and whether they allow
9:33links in the body or just in the bio.
9:35So, the second method, a little bit
9:38unconventional, but it works. So, here
9:40we're going to follow the editors and
9:42not just the websites. So,
9:44what gets published on a website is
9:46decided behind the scenes by an editor,
9:48and that's a real person. They're active
9:50on social media, and they're pretty
9:53accessible.
9:55If you do this in the right way. So,
9:57instead of just submitting content to a
10:00website, actually go and find out who
10:02the editor is, or even one of the
10:05reporters,
10:06especially for a topic that's relevant
10:10to you. And
10:11listen, this information is usually
10:14listed in the articles itself,
10:17in the byline, or on the about page. And
10:21once you found an editor or a reporter
10:25to follow,
10:26well, pay attention to what they're
10:29posting on social media. You know,
10:31editors often post things that they're
10:33working on, or what kind of sources or
10:36data that they're looking for. And
10:38sometimes, you know, they'll even have a
10:40direct call out asking for an expert to
10:44comment on
10:45X, Y, or Z. So, pay attention. So,
10:47there's also a second layer to this. So,
10:50you got to do this in the right way. So,
10:52have a level of engagement with them
10:55before you pitch anything, before you
10:57approach them. So, if you comment
10:59thoughtfully, okay? Has to be thoughtful
11:02comments on their posts, or share their
11:05articles on on your social media, or
11:08offer a new perspective
11:10on the things that they're already
11:12working on, that's going to help put you
11:14on their radar. And then, by the time
11:16that you do reach out with a submission
11:19or offer some content, you're not a
11:21stranger looking for promotion. You see,
11:23editors, and speaking as someone who has
11:25built my own independent news website up
11:28to 4 million visitors a month, let me
11:31tell you, editors receive tons of
11:34pictures every single day. But, if they
11:37see a name that they recognize,
11:40they tend to gravitate towards that
11:43first. That tends to get their their
11:45priority. And this is going to work for
11:48you long-term because
11:51when you do this right, when you offer
11:52something of value, you are now building
11:55a relationship with someone. And that
11:57someone,
11:59well, their whole job is to find good
12:01stories to publish, right? And if you're
12:05positioning yourself as a good source,
12:08then you are worth remembering.
12:10You know, speaking from an editor's
12:12point of view, we tend to
12:14lock on to and remember the good sources
12:17that we can rely on. So, if someone
12:18comes to us repeatedly with good
12:21stories,
12:22their their email gets opened first
12:25because we have got a deadline, we've
12:26got stuff to publish.
12:28You know, and if someone helps us with
12:30that, makes our job as an editor easier,
12:34we're going to pay attention to them.
12:35So, you've got to be that person in
12:37order to drive traffic, which means your
12:39content has to be pretty good. But,
12:41we'll speak about that in a second. But,
12:43the third method here is to reverse
12:45engineer
12:46who's already getting covered in your
12:48space. So, if someone in your niche,
12:51perhaps a competitor, for example, has
12:54already been featured on vertical news
12:57websites,
12:58use that as as direction, as a map. And
13:01here's why it works. If a news website
13:03has already published something
13:06that's relevant to your target audience,
13:09then that's going to tell you two
13:11things. So, first one is that they're
13:14willing to cover this topic, and two,
13:17they're open to someone else
13:19at
13:20at your level covering the same thing.
13:23So, if they're looking to your
13:25competitors, if they're using content
13:27from your competitors who are at a
13:30similar level to you, chances are
13:32they're going to use your content, too.
13:34So, how do you do that? Well, first of
13:37all, pay attention to the verticals. See
13:39who they're publishing content from, but
13:41you can also search for your
13:42competitor's name. So, go to Google,
13:44type in news or terms like featured or
13:47interview plus the name of your
13:50competitor. So, once you found out where
13:52they've got covered, where they've been
13:55published, look at the specific article,
13:57okay? Who wrote it? What angle did they
14:00take? Um was it a straight feature? Was
14:03it a quote? Was it a data-driven story?
14:08Was it a piece of news? And this is
14:10going to tell you exactly what kind of
14:12pitch that's going to work for that
14:15publication. So, that's going to remove
14:17a lot of the guesswork for you. And this
14:19lets you
14:20follow the pattern that's already proven
14:23to work. And here's a bonus for you.
14:27Once you've discovered
14:29that a a competitor is using one of
14:32these websites, check who else what
14:35other verticals have picked up the same
14:37story, because what happens is these
14:41vertical sites often watch what other
14:43sites in the same space are publishing,
14:46right? They want to be up-to-date. They
14:47don't want to fall behind. So, one
14:49placement can lead you to having two or
14:53three or even more websites in the same
14:56niche publishing and republishing the
14:59same story that originated from you. So,
15:03links to your website will spread right
15:06through your niche, giving you,
15:08obviously, more traffic, but you also
15:10get greater authority and a lot of
15:14credibility in your space. Okay, so I
15:17promised to help you with creating the
15:19content, so you found a vertical in your
15:22space that you want to drive traffic
15:24from. Now, we do need to focus on what
15:28type of content the editors really want
15:31to publish because here's the truth,
15:33okay? Editors
15:35aren't really looking for content.
15:37They're looking for stories, [snorts]
15:40right? They're looking for data and
15:43stats and
15:45information that tells a story. Now,
15:49inside Web Traffic Formula, I've got
15:51loads of ways that you can set yourself
15:52apart from pretty much everyone else,
15:55but to help you get started right now
15:57today,
15:58well, we've got a few different types of
15:59content that tend to work consistently.
16:02So, the first one is called the data
16:05angle. For example, you use a headline
16:08such as we tested X and here's what
16:11happened. Now, editors love this
16:13approach because it's original, nobody
16:16else has it, and it gives their readers
16:19something that they can't get anywhere
16:21else. You can also use the timely angle.
16:24So, this is where you react to something
16:27that is happening in your space, in your
16:29niche right now. So, it could be a trend
16:33or a big change in the industry. And
16:36this works because it's something
16:39relevant the very moment that you pitch
16:42the idea. We've also got a really
16:44powerful one, which is the case study
16:46angle. So, you can document what you did
16:49and then what happened. And this is one
16:51of the strongest ones to use because it
16:53provides proof, right? Now,
16:57these all do work, but there are ones
16:59that don't work, right? So, avoid
17:03generic listicles, that won't work with
17:05this approach, or anything that sounds
17:08like it's just an ad for your products.
17:11So,
17:12also avoid creating thin, surface-level
17:16content has been created with AI.
17:19Editors can kind of spot that stuff, so
17:22you know, AI is great. It's got its
17:24uses, but you don't want AI to create
17:27generic content that you submit to
17:29editors. That won't fly. Editors will
17:32see it. They get bombarded with that
17:35kind of stuff. So, they're well used to
17:37seeing it, and then they're just going
17:39to ignore you
17:40and anything else that you come
17:42with in the future, so
17:45don't do it, because the the truth here
17:47is, right, coming up with the right
17:50content, the right angle,
17:52it is challenging, right? So, you might
17:55have to try different variations,
17:57because this is really all about
17:59building a system that's going to work
18:02on repeat. So, we build real, solid
18:05distribution that we can rely on. So,
18:08let's talk about the pitch, because now
18:10you've found a good website you want to
18:13draw traffic from. You know what type of
18:15story they want, and you have made the
18:19content. So, what do you say? How do you
18:21actually deploy this? Well,
18:25editors
18:26really want submissions that are going
18:29to make their job easier. So, your pitch
18:32needs to lead
18:34with something that is is really in it
18:38for their readers, right? Not what's in
18:40it for you. Think about the readers of
18:43the news vert- vertical, what they want,
18:46and that's your lead. So, we focus on
18:49delivering value, and here's a structure
18:51that you can use. So, we use a short,
18:54specific headline. So, we need to tell
18:56them exactly what the story is in a few
19:00words.
19:01Then we add one line telling them who
19:03you are and why you are a credible
19:05person to provide this story. So, we
19:08don't focus on your bio or anything like
19:11that. We just focus on enough to to
19:15establish you as a credible source, and
19:18that you're able to prove you know what
19:20you're talking about.
19:22Then we include the actual pitch, and
19:24this is just one or two sentences.
19:27You know, we tell them what's the story,
19:29or use the angle, and then we tell them
19:32why it matters to their readers right
19:35now.
19:36And then we have a clear,
19:38simple close. Um we don't ask for their
19:41opinion. We don't ask them to
19:43tell you what they think. Instead, we
19:46just say, "Look, I'm happy to send this
19:48over if you think it's a good fit."
19:50Right? We're not asking for
19:52approval. We're not asking for
19:53validation. We say, "This is what we've
19:55got. If you want it,
19:57you can have it." And it's that simple.
19:59But we avoid adding the actual story, so
20:02we don't add an attachment. We don't add
20:04a link. We don't add a massive
20:07backstory. We don't link to things that
20:09you've written elsewhere. Right? They're
20:11not interested in that. They just want
20:13the story that you have today.
20:16You know, they're busy people, so make
20:19their job as easy as possible. So,
20:23here's a model that you can use. If we
20:25look at the subject line,
20:28"Data on why free traffic methods are
20:30outperforming paid ads. Hi, editor's
20:33name. I run a marketing platform helping
20:36business owners generate free,
20:38sustainable traffic without ad spend.
20:41And over the past year, I've been
20:42tracking a shift I think your readers
20:44would find genuinely useful. I recently
20:47took a brand new website from zero to
20:49over a million visitors in 12 months
20:51using zero paid advertising. And the
20:54data shows a clear picture on how earned
20:56traffic compounds over time versus paid
20:59traffic, which stops the moment you stop
21:02paying.
21:03Given the pressure fitness and wellness
21:05brands are under with rising ad costs. I
21:08think piece breaking down the actual
21:10numbers and the method behind them would
21:12be a strong fit for your audience. Happy
21:15to send over a draft if this sounds like
21:17a fit. I can also share the underlying
21:20traffic data if useful. Now, a few
21:22things this example is doing. So, we
21:25have a strong subject line. Then we've
21:27got enough credibility in there and the
21:29pitch itself leads with the result and
21:31why it matters to their readers
21:34specifically. And then the close offers
21:36a draft rather than asking open-ended
21:39questions. And this is going to make it
21:41easy for the editor to say yes with
21:44minimal effort on their end. And if you
21:47rinse and repeat this, you now have
21:49compounding levels of traffic. And if
21:52you want the rest of what I do, the
21:54traffic methods and the traffic sources
21:56that I never share on YouTube, you get
21:58everything. There's a link in the
22:00description to Web Traffic Formula. Take
22:03care.

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