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FREE 8 Hour Copywriting Course For Beginners | $0-$10k/mo In 90 Days — Transcript

by Tyson 4D · 117,371 words · 15,888 segments · language en · Watch on YouTube

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0:00you are about to witness something that
0:01has never been done before because
0:04everywhere you look you're going to see
0:06some over promising Brew saying that
0:08they're going to get you rich quick if
0:10only you were to buy their $1,500 course
0:13and any free courses that you do end up
0:15finding are full of fluff the
0:17information inside is irrelevant and it
0:19doesn't actually work today or it's
0:22purposely missing out information so
0:24that the guru can again try to sell you
0:27the missing information in their course
0:28well look enough is enough you don't
0:31need to drop thousands of dollars on
0:33some overpriced course in order to start
0:35making money online and that is exactly
0:37why I'm creating this completely free
0:40Mega course that is going to teach you
0:42step by step how you can make over 10K
0:45per month and as little as 90 days from
0:48watching this course with online
0:51freelance
0:53copyrighting so look if you're still
0:55skeptical you probably should be but the
0:57proof is on this very Channel because
1:00look with the information that you are
1:01about to learn I myself have been able
1:04to build a business that generates me
1:06over $100,000 every single month in
1:09complete profit all of that at the age
1:11of 24 where at 22 I was literally
1:14working a minimum wage job but regular
1:17everyday students are crushing it with
1:19freelance online copyrighting as well I
1:21actually made $18.6 th000 this month I
1:24reached 10K a month last month I made
1:2613.3k I made around $12,000 I'm able to
1:30travel whenever I want I have the
1:32ability to also take my family on
1:34vacation we're going next week I was
1:36able to quit college people are not
1:37going to believe this I started making
1:3810K I started making 10K you can look at
1:40the receipts I started making 10K a
1:41month on month three Life's good can't
1:44complain to be honest man it's changed
1:45my entire
1:46life around 9 months ago I created a
1:49completely free 4-Hour copyrighting
1:51course and that course alone was
1:53responsible for thousands of different
1:56people becoming full-time online
1:58freelance copywriters now this course
1:59was an absolute hit it was a certified
2:01Hood classic it got almost 2 million
2:04views in less than a year and is one of
2:06the most watched videos on YouTube with
2:09the word copyrighting in the title and
2:11sure while it's impossible to say that
2:13that's not pretty impressive crazy thing
2:14is that what you're about to witness in
2:16this free course is going to make that
2:19course seem like just a drop in the
2:21bucket because we are going to be going
2:22even deeper than that I've poured
2:24hundreds of man hours in my own hours
2:27spent tens of thousands of dollars and
2:29also have hired multiple new employees
2:32just to create this course and actually
2:34bring it to you guys completely free of
2:36charge and we are going to be going way
2:37deeper than just theories or advice or
2:39tips I'm going to be giving you
2:41literally everything from the
2:42screenshots of me actually closing
2:44clients and me making money and how my
2:46students are doing it as well the actual
2:48templates we use how to use AI to create
2:50copywriting quicker and make it even
2:52better than copy that even we could
2:53write so look my big promise is that
2:55when you complete this video you are
2:57going to walk away with every piece of
3:00knowledge to get from wherever you are
3:02at right now to 10K per month with
3:05freelance online copyrighting and with
3:07this newfound path in scale you are
3:09going to be able to achieve time
3:11location and of course Financial Freedom
3:14now look I've done enough talking and
3:16I'm sure you're more than ready to get
3:17into the video so without any further
3:19Ado let's hop right into it what is up
3:22everybody and welcome back to the brand
3:24new free Mega course man today we are
3:26going to be making nothing short of
3:29History so so without any further Ado
3:30let's hop right in to the free
3:33copyrighting Mega course literally
3:35everything you need to know about
3:37learning copyrighting getting clients
3:39and making 10K a month or more with
3:42freelance online copyrighting now just
3:45as a warning this whole video in in free
3:47Mega course is going to be long so in
3:49order to chunk it down and watch it over
3:51time make sure you like this video so
3:53that you can find it later in your
3:54YouTube playlist cuz it will show you
3:56all your liked videos and you'll be able
3:57to quicker find it and you can also go
3:59down below and comment your timestamp of
4:02when you leave off and where you can
4:03come back now I do recommend that you go
4:05over the whole thing all at once but I
4:07understand that it's going to be a long
4:09time so that might not be possible for
4:10some people but it is what it is so what
4:13is copyrighting and how can it actually
4:15change your life well as you can see
4:17here from this photo this was a a vision
4:20board actually that I created at the top
4:22you see I wanted a really nice car right
4:24there you can see I also wanted a nice
4:25watch I also wanted to wear suits and
4:27dress up nicely I also wanted to have
4:29some jewelry and I also wanted to live
4:31in the penthouse and here's how it
4:33changed my life so look those are the
4:35things that I wanted eventually like
4:36once I uh I graduated high school but
4:39this is actually my my high school
4:40transcript and the reason why I wanted
4:42to show you this is actually because I
4:44want to prove to you that you don't need
4:46to be a super smart person because back
4:48when I was in high school when I was
4:50broke or you know just still working at
4:519 to5 I had this limiting belief that
4:54the people who actually made it in
4:55business and made tons of money those
4:57were the people who were just extremely
4:58smart like they are just completely IQ
5:01is like 200 they're extremely
5:03intelligent and I have no chance of
5:05matching them especially because I was a
5:07guy who got terrible grades guys as you
5:09can see going from the top down okay my
5:11first one there is food science I took
5:13food science because I needed it to
5:15graduate high school because I failed
5:17physics 11 as you can see I got a 42 you
5:19need a 50 to pass okay so anything under
5:22a 50 is a f it's a fail anything above
5:25that is something that you you can pass
5:26as you can see I don't think I have any
5:28'90s I have literally no A's on my whole
5:31rep report card mathematics I got a 53
5:34mathematic 12 so the other thing to note
5:36is that nobody actually gets a 51 52 53
5:39or 54 that means that they failed
5:41meaning they got at 40 something but the
5:43teacher of the class fudged the numbers
5:45a little bit you know made maybe bumped
5:47up some scores over here bumped up some
5:49scores over here and actually just kind
5:50of pushed you through so essentially I
5:52pretty much failed maass I actually
5:54failed physics like the teacher was like
5:56bro I can't even do anything for you I
5:57can't even fudge the numbers enough to
5:58make you pass so physics failed Canadian
6:01history failed but they pushed me
6:03through cuz they gave me a 51 English 11
6:0562 now this is a pretty bad Mark but in
6:07English so I'm a copywriter I use the
6:10English language every single day but
6:12again I prove this I want to put this in
6:14here to prove that you don't have to be
6:15some sort of English Brainiac like it's
6:17really not about being an extremely good
6:20writer cuz in copywriting the best
6:22copywriting is the simplest you're going
6:24to learn the lessons later on but you
6:26don't want to write copy that's any more
6:27complicated than a third grade reading
6:30level because that's what most people
6:31read at so English 62 mathematics uh in
6:35grade 11 59 still almost failed music
6:38failed I passed with a 52 in music class
6:41dude that's because I literally just
6:42didn't show up because I was literally
6:44that kid that just didn't care about
6:45school didn't care about money lazy
6:48didn't want to do anything and again the
6:50reason why I say that is because you
6:51don't have to be somebody who is just
6:53top student of your class you don't need
6:55to be super ambitious like I was never
6:57super ambitious but I still made it with
6:58copyrighting I became successful later
7:00on English in grade 10 I got a 56
7:03science 57 I mean all my grades are are
7:06bad like the my best grade was in ' 86
7:08and that was in production technology
7:10which is a fancy word for wood shop
7:12which I mean you'll see went on to to
7:13serve me because I became a carpenter
7:15but but it wasn't until I started
7:17working N9 to fives that I knew I needed
7:19to do better see in high school I
7:20thought it was all sweet I thought it
7:21was like oh whatever this screw this
7:24I'll just get like a construction job or
7:25a trades job out of high school I'll
7:27just do that for the rest of my life and
7:29you know I'll be happy and make money
7:30but little did I know that this is
7:32really what 95s meant for me okay so
7:34first of all I was a carpenter walking
7:36to work every day I was so broke I
7:37couldn't afford a car and I was walking
7:40to work in a blizzard as you can see in
7:41that middle photo then on the left and
7:43right photos you can see that I was just
7:45hard at work every single day cutting up
7:47wood creating some decks nailing some
7:49wood together I mean it was it was it
7:51was hard work because this was me over
7:52here in the summer and this was over me
7:54over here in the winter it was extremely
7:55hot I was working outside every single
7:57day also working rain or shine and also
8:00when it did rain sometimes the rain
8:01would be so bad that they would call off
8:03work not because they actually cared
8:05about us but because they cared about
8:06the tools cuz if the tools get ruined
8:08then that's going to cost them money but
8:09the the main thing was that just the
8:11working conditions were were awful bro
8:13they were they were bad and I knew I
8:15didn't want to be doing that forever and
8:16I was also in the military as you can
8:18see here these are some training
8:19pictures that's why I'm not in my actual
8:21uniform I was just like at training so
8:23as you can see I was there with my
8:25weapon and down here on the right is me
8:27just sleeping in a trench really just
8:29chilling sleeping in a trench for like a
8:30whole week and then here is me at a
8:32security guard as you can see there on
8:33the left it was 2:00 a.m. in the morning
8:35and I was tired as hell I actually just
8:37got off of another shift as a carpenter
8:40and then did night shift as a security
8:41guard and on weekends and also Summers I
8:44would work in the military as a
8:45reservist so as you can guess my life
8:48was hectic hectic hectic work work work
8:50work work work work that's all that I
8:51knew when I got out of high school and I
8:54started to learn something I was like
8:55you know what this isn't really life
8:56this isn't really life for me I'm
8:58literally Living For for like the
8:59weekend or on the weekend maybe I'll get
9:01to like go out and party and have some
9:03quote unquote fun which is really
9:05escapism but that was my life there's
9:07nothing wrong with working 95 I just
9:08knew it wasn't for me working all those
9:1095s working my fingers to the Bone and
9:12then every month bro bills would just be
9:14lurking B bills would be sitting there
9:16going like this being like Oh yeah man
9:18look at this this this dude just got
9:19paid a paycheck oh yeah that's that's
9:21mine I knew that I could do better I
9:22wasn't making enough money I knew I
9:24didn't want to work 80 plus hours per
9:27week I didn't want to have to work 80
9:28plus hours a week now because I'm doing
9:30what I love I work every waking moment
9:33but it's because I love it and if I want
9:34to take days off I want to take weeks
9:36off I can do that too so I started to
9:38try to make money online but kept
9:40failing there's my vision board again
9:42there on the right that's actually when
9:43I just took it and I put it on my wall
9:45over here is is my whiteboard on the
9:47left so I wanted to be a future
9:48millionaire and I'm going to quit my job
9:49in 6 months or less those were my very
9:53very main goals so I tried copyrighting
9:55and still failed miserably right this is
9:57one of those things where I was like oh
9:58man like I came across this thing
10:00copywriting and then I was instantly
10:01successful at it I started making $12
10:03million a month like it was not that
10:05dude like I tried the whole make money
10:07online with copyrighting thing and
10:08failed miserably dude as you can see
10:11here this my bank account on the bottom
10:13it's my Visa credit card so I owed four
10:15grand in credit card debt and I had
10:18$250 in my account bro $250 and that
10:22$250 like rent was coming up so it was
10:24going to be gone and then I was going to
10:26be an even more debt and this credit
10:27card is maxed out too like this credit
10:28card has a $4,000 Max on it and I have
10:32250 in my account and I ain't even paid
10:34yet and rent's coming up man like
10:35there's nothing more stressful than just
10:37not having the money for stuff and
10:38having to tell people yeah I can't get
10:40the money to you right now and wondering
10:41if your lights are going to get cut off
10:42so I started to mend together A system
10:44that would eventually lead me to Landing
10:46multiple high paying copyrighting deals
10:48and finally after that things started to
10:51click because all the things that I was
10:52learning at that time dude none of them
10:54were effective none of them worked and
10:56like I get it it's not that the things
10:58don't work it's that you don't work hard
10:59enough but no like literally the things
11:01that I was getting taught like just were
11:03not working like they gave hundreds of
11:06thousands of people the same template
11:07told them to go use it online and use it
11:10and this is going to get you clients and
11:11I was using the same stuff everyone else
11:12was using and it was just awful and then
11:14I started doing different things I
11:16started finding clients in different
11:17places I reaching to them in different
11:19ways and only then did I start to
11:21actually learn how to get high-paying
11:22clients and make money with copywriting
11:24and finally things just started to click
11:27as you can see here I got my first 2
11:28Grand deal and then over here I started
11:30making 7 Grand and since starting
11:32copyrighting in 2022 I've been able to
11:34build my own $1 million business I have
11:36multiple streams of income as you can
11:37see I have a YouTube channel which is
11:39doing really well I have education
11:40business and also have other private
11:41clients as well now I'm living the life
11:43that I want to live this is me and my
11:45Corvette me and my Corvette when I just
11:47got it actually that day me and my Audi
11:49I bought that car as well me and my
11:50Camaro I bought that car as well still
11:52own all these cars I also have another
11:54car a ram I didn't put it on here it's a
11:56brand new truck but you know what you
11:58get it I love cars cars isn't my thing
11:59I'm a car guy as you can see I'm now
12:01living in the penthouse I'm living exact
12:03like this is almost the exact same type
12:05of place that I wanted in my vision
12:07board also I get to travel I literally
12:09never left Canada in my whole entire
12:12life I'm 24 years old I was 24 years old
12:15before I even left my home country cuz
12:16dude I could barely survive let alone
12:18vacation bro vacation was the last thing
12:20on my mind and this is me also in Texas
12:22Houston Texas I went to Houston Texas
12:25and I literally was just like hanging
12:26out I saw somebody say something cool
12:27about Houston and I went the next week I
12:30just went to next the next week never
12:32been in the US before in my life and
12:33this is me also in Toronto in the CN
12:36Tower and this is me achieving another
12:38one of my lifetime dreams like dude I
12:40started my first YouTube channel when I
12:41was like 13 I could have never imagined
12:43and of course copywriting is what got me
12:45here because you're going to learn as we
12:46go on that copywriting is one of the
12:48most transferable skills in the whole
12:50world you're able to learn how to make
12:51content you're able to learn how to
12:52Market you're able to learn how to sell
12:54there's nothing that you can't use
12:56copywriting with now I have an unfair
12:58advantage in everything I do if you took
12:59all my money and said you can't make
13:01money with copywriting anymore or
13:03anything that has to do with how you
13:04were already making money dude I don't
13:05care what it is I have an unfair
13:07advantage in anything I could do
13:08e-commerce I could do e even like
13:10trading and investing like I understand
13:12about money now I'm financially literate
13:14like there's so many things that I
13:15learned from my copywriting journey and
13:17Not only was I making money but the
13:19clients that I was working with were
13:20getting crazy results too and you'll see
13:22I'll show you the screenshots but it's
13:24bro this felt amazing there's nothing
13:25worse than being at a job and feeling
13:27like you're kind of like useless and
13:28you're not actually doing any good I was
13:30making my clients so much money that
13:32like oh my God that feeling is just one
13:34that you can't you can't even put it
13:35into words the English language cannot
13:37describe how good that feels this was
13:38because what I was doing wasn't just
13:41copyrighting it was something similar
13:44but way better and I showed it to others
13:46too and they started winning big as well
13:48so yes copywriting is a big thing and
13:50copywriting is how you can start making
13:51money online but understand that
13:53copywriting is just the tip of the
13:54iceberg man the tip of the iceberg we
13:57want to be digital marketers so when
13:59we're digital marketers we don't just
14:00write copy we do other supporting skills
14:03as well by doing these other supporting
14:05skills we can increase our prices we can
14:07make businesses more money and we can
14:08become more versatile just overall and
14:10it's amazing like that over here you can
14:11see in the bottom left my main zenos
14:13actually made his first 10K a month
14:16asked him how long it took you it said
14:1750 days to get to this point in here in
14:19the middle you can see Frozen in that
14:21month he did over three grand over here
14:23is our boy Tay RX he did three grand
14:26with one project and then some other
14:27projects as well and then this complete
14:29free Mega course I'm going to hold
14:31nothing back this is what I desperately
14:34wish that I had when I was in your shoes
14:36so do yourself a favor and don't take it
14:39for granted and you want to know how
14:41when I started copywriting was 2 years
14:43ago right now it's 2024 I started in
14:452022 and I now have a million doll
14:47business it literally generates me over
14:49100k every single month and I was
14:51literally on the other side of the
14:52screen where you are at right now
14:54sitting down watching some dude talk
14:55about copyrighting it's insane how fast
14:57stuff can change here the three main
14:59things that you need to know first of
15:00all your circumstances do not matter
15:03it's possible for you and normal people
15:05are winning every single day and the
15:08stuff that I'm about to show you works
15:10and there's going to be proof along the
15:11whole way so lock in and let's begin my
15:14friends right before we get into things
15:15I wanted to speak on one last thing
15:17before we get in because I'm going to
15:19get this question a lot and I've already
15:21gotten this question a lot after the
15:22free 4our course that I uploaded and
15:24that is Tyson why why are you doing this
15:26if it's all free like is like and
15:28there's no es in this whole thing like
15:30I'm not going to try to push you
15:31something a course or something down the
15:33line but the reason why I'm creating
15:35this completely free Mega course and
15:37it's something that's free for you guys
15:39but cost me tens of thousands of dollars
15:41and also hours and hours and months of
15:43my time is because well there's a few
15:45reasons first and foremost the
15:46philanthropic reason the selfless reason
15:49is of course that I want to help the
15:51people who were like me when I first
15:52started because I was desperately
15:54looking for help but I couldn't find
15:55anybody and like yeah there was like
15:57free stuff out there but none of it was
15:59nearly as good as the stuff that I'm
16:00putting out today and the other selfish
16:02reasons is because I want to be the best
16:03of what I do I didn't come out here to
16:05play I didn't come out here to to win I
16:07came out here to be the absolute best I
16:08want to be the Michael Jordan people
16:10think of digital marketing people think
16:11of making money online people think
16:12about copyrighting they think me I'm the
16:14guy that does that I'm the goat and in
16:15order to further cement my position as
16:18the goat though I have to do this I have
16:20to make you guys money cuz once I make
16:22all of you guys money now I'm the dude
16:24who made all these dudes money I'm the
16:25guy who's actually out here helping
16:26people and that's what I want to be
16:27known for and of course of course this
16:29indirectly helps my business because it
16:31gets me more people come across my
16:33channel more people know about my brand
16:35that is why I decided to create this
16:37whole thing for absolutely free and give
16:40away all of my secrets so with all that
16:42being said let's lock in and begin yo
16:45what is up everybody welcome back to the
16:47free Mega course without any further Ado
16:49let's hop right into it this is the free
16:50copyrighting Mega course everything you
16:52need to become a full-time freelance
16:54copywriter working from anywhere in the
16:55world and making bags so let's talk
16:57about the birds I view okay what does it
17:00look like from a 30 foot perspective so
17:02number one is the fundamentals of
17:04copyrighting principles emails sales
17:06Pages video sales letters using AI
17:08building a copywriting portfolio and
17:10basically everything in between we're
17:11also going to talk about some software
17:13stuff but I might save that for later
17:14next we're going to be talking about
17:15getting copyrighting clients and getting
17:17paid in the next 30 days from watching
17:19this very video in fact I want you to
17:21get your first client in the next couple
17:22days after watching this video and I'm
17:23going to show you exactly how so
17:25Outreach screenshots new Outreach
17:27methods offers sales calls prospecting
17:29and in this section I'm going to be
17:31sharing Outreach methods that I've never
17:32shared before conversations with clients
17:35and with past prospects that I've turned
17:37into clients that I haven't shown before
17:38also show my students and how they're
17:40doing it as well which again I've never
17:42shown before so everything is inside
17:44right there next is the complimentary
17:45skills okay that's where we're going to
17:46be talking about building landing pages
17:48email list management email automations
17:50sales funnels what the process actually
17:52looks like how to make it in the
17:53software and everything in between guys
17:54this is the one thing that's going to
17:56make you bank as a copywriter this
17:57what's going to take you and and
17:59separate you from everybody else and
18:00what everybody else is doing because
18:01everybody else is out here saying yeah
18:02I'll write the copy for you but all they
18:04know how to operate is a Google doc if
18:05you know how to operate these other
18:07software systems and actually the funnel
18:09itself if you know how to manipulate it
18:11in in order to make your copy present
18:13and perform its best dude that is where
18:15you're going to make the biggest amount
18:17of Revenue that's where you're going to
18:18make the biggest amount of money for
18:19yourself and also for your clients as
18:20well next is the long-term plays
18:22building your leverage making it easier
18:23to get clients in the future and also
18:26building your efficiency meaning getting
18:27clients without having to do hundreds of
18:29outreaches cuz by the time I was making
18:31like 5 to 7K a month I didn't really
18:33have to outreach anymore to get to that
18:3410K a month I'm going to show you
18:35exactly how here next is securing your
18:37first 3K a month clients with the
18:38clients that are actually going to start
18:39paying you Bank scaling clients
18:41outreaching to bigger Brands and what
18:42that looks like because outreaching to
18:44the bigger Brands and the bigger clients
18:45is going to be much different okay
18:46you're going to spend your time
18:48differently you're going to Showcase
18:49yourself differently your offers are
18:50going to be different and next is
18:51actually scaling to that 10K a month
18:53juggling multiple clients getting great
18:55client results and also scaling past 10K
18:58a month and what it looks like to hit
18:5920K 30k and 40K a month so we're going
19:01to be going through all of those and
19:04essentially the formula looks like this
19:06now as you guys may or may not know I'm
19:08actually registered artist I'm
19:10essentially a prodigy and throughout
19:12this whole presentation I have some of
19:14my art on display so all I got to say
19:16for that is of course you're welcome and
19:18um yeah if you haven't picked it up so
19:19far I'm being sarcastic as you can see
19:21step number one is to get good meaning
19:23the minimum viable skill you need to
19:25achieve your minimum viable skill in
19:27order to actually start outreaching and
19:29get clients well what does that look
19:30like how do you know that you're there
19:31and so on and so forth we're going to
19:32talk about that next is actually getting
19:34the money how do you get that money how
19:35you get that cash how you get the bread
19:36how you get that first little bit of
19:38Wi-Fi money into your pocket then we're
19:39going to talk about getting better
19:40that's really it getting good getting
19:42money and getting better and then that's
19:44how you ultimately get rich that's
19:45really it that's all it is is skill
19:47acquisition skill acquisition it is not
19:49some stupid dumb formula money hack GTA
19:535 glitch in real life like it's not any
19:55of that nonsense it's literally just
19:56learning High income skills and then
19:59improving them and then getting more
20:01clients getting better clients improving
20:03your skills even more getting even
20:04better clients and so on and so forth
20:05and once you understand marketing and
20:07sales you will never go hungry you can't
20:08go hungry it really doesn't even work
20:10like that if you can sell something if
20:11you can Market stuff that's it that's
20:13basically all you need to do all these
20:14other business models every single
20:16service business model that you hear
20:17I've heard smma social media marketing
20:19agency basically copywriting copywriting
20:22is just a better version of that ipga
20:24info product growth agency again
20:26copyrighting is just a better version of
20:27that growth operating copyrighting is
20:29just a better version I'm just to show
20:30you how as we go on and how you can do
20:32it as well so although it seems simple
20:34it's something that works so as you can
20:35see valy 5.5k just that month Benjamin
20:39he's been with us for a long time this
20:41guy's been my student for like over a
20:43year he's at 12K for that month Henry at
20:4510K in March he HED a copywriter he just
20:47got a 7K win right here I think he got a
20:492K win in that very same month as well
20:51another copywriter from Instagram I
20:53didn't show his name here but
20:54essentially he hit 12K a month last
20:56month with three clients he's been
20:57copywriting for 6 months mon now and he
20:59got there with the the contents from
21:01YouTube that's what he said Isaiah with
21:02the 23k in a month aan said that 2 years
21:05ago he was doing cash app Affiliates for
21:06£5 now I got to take my mom to Dubai and
21:09go to some of the nicest places in the
21:10world then he has some videos and stuff
21:12there of his new lifestyle that he's
21:13attained and he hit 10K a month at 16 16
21:17years old he hit 10K a month now and um
21:19now he's 17 and the proof is here and
21:21guys I literally have more and more and
21:22more and more and more people who I
21:24could show but that's in the Discord
21:25which is free down below in the
21:27description you can go check it out
21:28after this video but dude dudes are
21:29winning in there every single month I
21:31literally post at the end of every
21:32single month top copywriter wins for
21:34that month so you know after you're
21:35watching this video once you start
21:37getting wins make sure you go to the
21:38Discord and show your wins there so that
21:40everybody can celebrate you and Champion
21:42you and look while all that looks cool
21:44these guys making 10K a month these guy
21:45making 20K a month ask yourself this
21:47just just one really really simple
21:48question if this free course leads to me
21:51earning even 2K a month or 1K a month or
21:533K a month would it be worth it I mean
21:55it's literally free you're not paying
21:56for it going to be a couple hours to get
21:58through it I mean dude 2K a month off
22:00internet money working from home I'll
22:01take it bro I don't know about you guys
22:02but I'm taking that all day so here are
22:04your action steps you're going to want
22:05to take notes and listen actively make
22:08sure you're taking notes Pen in Hand
22:10paper out in front of you this is
22:11important next is to ask all of the
22:13questions that you have in the comments
22:15there are no stupid questions just go
22:17down there and ask the comments in this
22:18video aren't just going to be dumb
22:19comments they're all going to be
22:21comments that are constructive and
22:22essentially like a message board for
22:24everybody who has questions if you have
22:26questions someone else has probably
22:27already asked it and if you don't see it
22:28there make sure you ask the question
22:30because it doesn't just help you it
22:31helps everyone else who watches this
22:32video too next is to actually block out
22:34time and finish this course like I said
22:36I highly recommend that you finish it in
22:37one sitting if you cannot you need to
22:39know when you can finish it we're going
22:41to keep it fun we're going to keep it
22:42lighthearted we're going to keep it
22:43efficient so it's not ever going to be
22:44boring so you can probably knock out or
22:46block out like five six hours at least
22:49to watch this course and now without any
22:51further Ado you're going to write your
22:53first email with me now if you are
22:55confused on why an email why emails were
22:58CAU copywriting emails why would we
22:59start with there well essentially emails
23:02are like little bite-sized pieces of
23:04copy as a complete beginner copywriter
23:06that's usually what you want to start
23:07with because they're simple they're easy
23:09and you don't necessarily want to just
23:10go straightfor a sales page or something
23:12like that because it's going to be more
23:13difficult for you because there's whole
23:14bunch of room to mess up whereas if you
23:16finish an email you can finish an email
23:17quickly they're usually 200 to 300 words
23:19they're bite-sized like I said and it's
23:21just easier to critique as well I'd
23:22rather critique somebody's email than
23:24try to go through a whole sales page of
23:25copy or a video sales letter or
23:26something and it's simple but before we
23:28go do that I'm going to talk a little
23:29bit more about email and then we can
23:31start writing our very first email and
23:32you can actually write it with me what I
23:34recommend is you sit down and you watch
23:36me write it right in front of your eyes
23:37you finish the rest of the course and
23:39then of course you come back by using
23:40the time stamps you come back to where
23:42they write your first email with me and
23:44you actually write it with you know me
23:45in another Tab and you can go back and
23:47check and then you go over to your
23:48document and then you write some more
23:49and then you go back and check and you
23:51learn and you actually write it with me
23:52the reason being is because when you're
23:54writing it with me you you're not going
23:55to have that confusion feeling of oh
23:57damn I don't know what to write I don't
23:58know what what to do am I doing this
23:59right am I doing this wrong so on and so
24:00forth so why emails or money machines
24:03guys check this out email remains a
24:05significantly more effective way to
24:07acquire customers than social media
24:08nearly 40 times that of Facebook and
24:11Twitter combined so people who are
24:13marketing on Facebook for example are
24:14people who are marketing on Twitter if
24:15they post something saying buy my thing
24:17they're not going to get many responses
24:19they're not going to get many people who
24:20actually buy it but if you are marketing
24:22through email you have a 40 times better
24:25chance of actually getting more sales or
24:26you're going to get 40 times the sales
24:28these are stats these are statistics
24:29straight from Google next what is the
24:31highest Roi type of marketing meaning
24:33the highest return on investment mean
24:34the most effective method of marketing
24:36the first thing that comes up is email
24:38marketing not ads not SEO not Direct
24:40Mail not online ads not TV advertising
24:42not PR not magazines and so on and so
24:44forth as you can see email is by far the
24:46biggest bro you can go and Google this
24:48yourself don't even take my word for it
24:49email marketing the marketing channels
24:51that produce the highest Roi are search
24:53paid and email how much did morning Brew
24:55sell for so if you don't know morning
24:57Brew is simply an email list meaning a
24:59collection of email addresses this
25:01collection of email addresses was
25:03started from some dude in his dorm room
25:05all he would say is hey I have an
25:06investing newsletter all you have to do
25:08is go to this page put in your email put
25:09in your name and I'm going to send you
25:11emails on a daily basis and he did this
25:13for years and he was actually able to
25:15sell just the collection of emails for
25:17$75 million because if he puts out a
25:20link in one of those emails to go and
25:21buy something that's going out to
25:22hundreds of thousands of people who are
25:24already pre-qualified he knows that
25:25those people actually want to hear about
25:27investing a very easy way that this man
25:29actually made 75 mil just from selling
25:32his email list of course this is not
25:35super relevant to what we're doing with
25:37copyrighting but of course it proves
25:38that emails are money machines and
25:40there's two reasons why this is a huge
25:42opportunity for you especially with
25:44email copyrighting one is the
25:45exponential growth of online education
25:47guys online education is booming right
25:49now and especially when you compare it
25:50to traditional education where you have
25:52to go to school and pay 30 grand 50
25:54Grand 100 Grand just to get a piece of
25:56paper saying that you went through some
25:57stuff where people online are selling
26:00online info products that not only help
26:02you do things to make money but also
26:03just help you in your life day-to-day
26:05there are men's coaching that shows you
26:07you know whatever how to get girls or
26:08how to be a better man or how to
26:10increase your value or become high value
26:12there are ones of how to make money
26:13online there are ones to just do random
26:15Hobbies there are ones to just be a
26:17mechanic like literally there are so
26:18much different things that you can learn
26:19online and of course us as copywriters
26:21are able to get a huge piece of that
26:23because we're able to help these people
26:25make more money themselves and we don't
26:26have to be the people who actually
26:27create the products we can just be the
26:29people who help sell the products which
26:30is why it's such a quicker path to
26:32wealth than creating a course or selling
26:34a course or selling your own online
26:36education product next is learning
26:38copywriting and email marketing opens
26:40the door for you to learn other high
26:42income skills guys copywriting is just
26:44the tip of the iceberg there are so many
26:47different skills that you can learn once
26:49you understand copywriting you
26:50understand all of marketing you
26:52understand funnel creation you
26:53understand sales funnels and you
26:54understand marketing just as a whole and
26:56being able to get those and understand
26:57those dude you're going to be a highly
26:59versatile freelancer so simple Google
27:01search again how much money is now in
27:03the online education industry well the
27:06online education Market worldwide is
27:07projected to grow by
27:098.56% from 2024 to 2029 resulting in a
27:12market volume of
27:14$279 billion in 2029 bro the demand is
27:19nuts it's nuts $279 billion is a number
27:22I can't even wrap my head around so as
27:24you can see here copywriting is
27:25literally just the tip of the iceberg
27:26and business is really just a
27:28combination of sales and marketing
27:31that's it business is just sales and
27:32marketing how do you how do you think
27:33that I learned how to create a business
27:35how I learned how to create a successful
27:36YouTube channel and all of these other
27:38things is because I started with
27:39copyrighting I had no idea how to do any
27:40of that stuff email marketing funnel
27:42creation social media marketing media
27:44buying ads is all other things that you
27:47can learn once you understand the simple
27:49scale of copywriting which you're going
27:50to master but first let's address the
27:51elephants in the room because obviously
27:53it's not all good what's the catch Tyson
27:55will copyrighting get replaced by AI
27:56this is a good question it is a good
27:58question and you've probably heard of it
27:59before Oh this is going to get replaced
28:01by Ai and that's going to get replaced
28:02by AI here's the thing AI is only as
28:04powerful as its user saying AI is going
28:06to replace copywriting is like saying
28:08that calculators are going to replace
28:10mathematicians calculators are a tool
28:12for mathematicians just like AI is a
28:15tool for copywriters and here's the
28:16other thing is that the things I'm going
28:17to be teaching you in this video right
28:19here are also going to help you become
28:21AI proof because AI sure maybe it can
28:24write you an email maybe if you prompt
28:25it awesomely it can write you a good
28:27email but AI will never be able to
28:29actually create the Marketing Systems
28:31and have the whole marketing message and
28:32the marketing strategy behind a business
28:34and a brand and that's what I'm going to
28:35show you how to do here in this video
28:36why don't business owners just write the
28:38copy themselves well why don't business
28:40owners just edit their own videos why
28:42don't they just do their own sales calls
28:43I mean there are so many different
28:44things in a business that business
28:46owners just cannot do they hire out
28:48everything if you actually watch
28:49business owner content is ridiculous
28:51it's like they Outsource absolutely
28:52everything they do they schedule
28:54everything down to dating their
28:55girlfriend they know exactly where
28:57they're going at what time and what
28:58they're going to do and what time
28:59they're going to get back and everything
29:00else in between like these people are
29:01highly highly efficient they buy back
29:03their time all the time and with
29:05copyrighting you're actually able to
29:06tracka make tens of thousands of dollars
29:09every single month for your clients I'm
29:10going to show you exactly how I've been
29:12able to do that too so I've literally
29:13made my clients tens of thousands of
29:14dollars per month is it smart to pay
29:16somebody three three grand a month if
29:17they're going to make you tens of
29:18thousands of dollars every single month
29:19why wouldn't the business just hire
29:21someone for $4 an hour for from overseas
29:23this is a really good question as well
29:24and the answer is that bro they don't
29:27want this to be done poorly that's the
29:30that's the last thing that they want cuz
29:31people at who you can charge $4 an hour
29:33they probably don't speak English that
29:35well and they also probably don't care
29:36that much about their job so it's not
29:37going to be done well this is other
29:39thing is that copyrighting is extremely
29:40important to a business and if you mess
29:41it up or if you're just really bad at it
29:43or just don't care enough to try dude
29:45it's going to hurt your business more
29:46than it helps your business which is why
29:48the last thing I would do personally is
29:49hire somebody for $4 an hour I want to
29:51pay people 2 Grand three grand 4 grand a
29:53month because it makes sure that they do
29:55a good job next is people saying but
29:57Tyson I've never bought B anything from
29:58email before my friends step out of your
30:00own shoes I just showed you the numbers
30:01I just showed you the statistics I just
30:03showed you the facts there is
30:05undoubtedly so much money inside of
30:07email that it's just insane and while
30:09you might not have bought anything from
30:10email before you've most likely signed
30:12up your email to an email list and you
30:14get messages from people who are
30:16marketing to you while you might not be
30:17one of those buyers you're one of the
30:18people who actually sees it and here's
30:20the funny thing is that just by you
30:21seeing a brand over and over and over
30:23again it's going to be what is called
30:25top of mind and while you might not buy
30:27from that link in the email chances are
30:29you might have bought possibly just
30:31because you've been seeing it all the
30:32time in your email this is exactly why
30:34McDonald's has one of the biggest
30:36marketing budgets even though everybody
30:37already knows what McDonald's is it's
30:38because when you're driving down the
30:40street and you see a big McDonald's
30:41billboard you might think hm I am kind
30:43of hungry for something maybe I should
30:45have McDonald's and now look you in your
30:47mind aren't saying man I bought because
30:49of that McDonald's billboard you're
30:51saying I was hungry saw McDonald's and I
30:54just figured you know what I'm going to
30:55buy it anyways I'm going to have right
30:56and that's the exact same thing that
30:58we're doing with email it's called being
30:59top of mind it's adding touch points
31:00we're going to talk about marketing as
31:02we go on but I just had to throw that in
31:03there here are some practical examples
31:04of how copyrighting actually works so as
31:06you can see this is the big man Alex
31:08harosi you might know him he has 2.6
31:10million followers and um he's he's one
31:12of the biggest marketing brands that
31:14there is one of the biggest marketing
31:16personal Brands so as you can see here
31:18you know he has tons and tons of
31:19followers tons of people who see his
31:20content they are viewers it's called top
31:22of funnel these are the people who know
31:24who he is next he might put up a
31:26promotional post and in the post you can
31:28see he is promoting his book now he did
31:30a whole huge social media campaign of
31:33getting people to actually go to his
31:34book release it was a free book release
31:37where he gives value he gives a whole
31:39presentation and you can sit there on
31:41the live and watch it now he would send
31:43out emails like this mosy nation 24
31:46hours from now and then he gives some
31:47more stats one cookbook for making money
31:49will be yours and other special
31:51surprises and here's what will be
31:54covering the new $100 million leads book
31:57launch and he gives some bullets on what
31:59he'll be covering again these bullets
32:01are actually making the live stream look
32:04better look like you have more benefits
32:06and more of a big promise to actually go
32:08and show up plus much more see you
32:09tomorrow Here's the final countdown
32:11click here I will start on time so be
32:13there 12 minutes early blah blah blah so
32:14the reason as to why he's doing this is
32:16of course he's adding hype to the live
32:18stream and the more people who come to
32:19the live stream are going to see his
32:21pitch and are going to eventually buy
32:22that is what is what copywriting is
32:24about copywriting isn't always about
32:25writing to make people buy it's also Al
32:28writing to make people take the next
32:29step in the funnel meaning that if
32:31somebody knows of someone right they
32:33know kind of what they do they kind of
32:35know what they're doing the thing with
32:36copywriting is that it helps people get
32:39more familiarized with the brand once
32:40they get more and more and more
32:42familiarized with the brand they get
32:43more and more familiarized with the
32:45product they get more familiarized with
32:46the product they get closer to buying
32:48said product and that's how it works so
32:50this is after you registered you
32:51registered for the book launch
32:53congratulations I've spent the last 2
32:54years stockpiling free money-making
32:56goodies and I'm giving them away at this
32:59live event 230,000 plus people here's
33:02your link and as you can see right there
33:03so the better the copy is the more
33:05people are going to show up to the event
33:06the more people who show up to the event
33:08the more people are going to buy his
33:09book The more people who buy his book
33:11for whatever it is 20 bucks or whatever
33:13let's just say the more people who are
33:14eventually going to work with him right
33:16if you don't know he essentially has a
33:18business where he will take your $1
33:20million business you'll take Equity out
33:22of it and help you grow it so six fig
33:24seven figureure deals meaning hundreds
33:26of thousands or millions of dollars
33:27eventually that he can get from the
33:29people who are actually qualified and
33:31own million-dollar businesses so note
33:33the book itself has QR codes um and
33:35links to apply for Alex's company so
33:37that he can acquire million-- dooll
33:39businesses again that's that's basically
33:40the uh the long story short so here's an
33:42actual demonstration of exactly how
33:44copywriting works okay we're going to go
33:46in it even more so that you understand
33:48the exact step-by-step process and what
33:51it looks like so here is the base
33:53example let's just say right he has 2.6
33:55million followers so a million people
33:57watch the content okay or they see that
33:59he's doing something 100 people sign up
34:01to the emails okay so 100 people sign up
34:04to the emails to get into the event
34:0510,000 people open the emails to get
34:07into the event which is like a 10% open
34:09rate 1,000 people actually go ahead and
34:11buy the book and then let's say 10
34:13people pay $300,000 to work with Alex
34:17Alex paid $3 million from his book
34:20launch now this is example number one so
34:22as you can see there are a bunch of
34:24steps here that really have to do with
34:25the copywriting so if we improve the
34:27copy Cy writing we can get more people
34:28to open and then more people to actually
34:30buy the book and if we improve the
34:31copywriting on his actual page here we
34:33can get more people to actually sign up
34:34with their emails and of course the more
34:36people we can get inside the funnel and
34:37through the funnel the more people we
34:39can get to actually buy so let's go
34:40through the next example here so this is
34:42the increased conversion example so a
34:44million people watch his content just
34:45like before 100,000 people sign up to
34:47his emails just like before but now
34:49instead of 10,000 people opening his
34:50email it's 15,000 because he has a
34:53better subject line and now because the
34:55emails are better instead of just and
34:57because he has a better subject line
34:59more people opening instead of just
35:001,000 people buying his book he has
35:02double 2,000 people buying his book and
35:04now 25 people PID $300,000 to work with
35:07Alex because more people read the book
35:09now Alex made 7.5 million from his book
35:11launch so Alex made $4.5 million more
35:14simply because of better copyrighting in
35:16this scenario now these are just
35:18examples this is just a scenario but
35:20hopefully you're starting to wrap your
35:21head around how powerful this
35:23copyrighting thing can really be so
35:24here's some stuff from my actual own
35:26experience so this is me actually
35:28outreaching to a client this is exactly
35:30what I said to actually get him as a
35:31client this is important I could have
35:33access to some people who could be the
35:35right fit for you if you were looking to
35:37go that route so we're essentially
35:38talking about where we're going to take
35:39his business in the future then he says
35:42150% I was looking to go that route and
35:45also with what you're offering so just
35:47so you understand the goal is to do a
35:50million dollar for the next Mastermind I
35:52have planned at the end of February next
35:54year the tickets are going to be
35:55anywhere from 7,000 to $110,000 per
35:59person for this real estate investing
36:01Mastermind which means if we could sell
36:03around1 125 to 15 seats which I think is
36:07extremely doable if we have the right
36:09machine in place and then I was sending
36:12out emails for his brand he said you're
36:13last email fire fire fire fire fire fire
36:16fire I said thank you bro appreciate
36:17that and then he says bro I just knew it
36:20your email was sent out and I got mad
36:22responses for people wanting to sign up
36:25for his $7,000 to $10,000 Mastermind now
36:28we ended up making the price 10 grand
36:30imagine me just doing a couple sales a
36:31month for his Mastermind how much money
36:33I'm making him have some examples here I
36:35work 10 to 15 hours per week as a
36:37copywriter and I get 4k a month let's
36:39say which is $48,000 per year that's
36:42what I would earn as a copywriter and he
36:44gets let's say 20 sales a year which is
36:47not very much that's like less than two
36:49sales to his high ticket Mastermind
36:51every single month from email that makes
36:53$200,000 for him so he paid me 48 Grand
36:57but he's making
36:59$200,000 but then we have also other
37:01examples from copywriters who have done
37:03it in the 4D Community this say this guy
37:05said he just got an update from uh the
37:06payments on a sales funn that he created
37:08he increased conversions and backend
37:10sales and as you can see there he
37:12actually made his client 40K in the last
37:144 weeks where last 4 weeks he only made
37:1710K and he also said that he just
37:19checked in with a client and he told him
37:20that he made over
37:22$155,000 and now he's just waiting for
37:24his payment to come in as you can see my
37:26sales increased by 30 to 35% our total
37:29revenue is 155k the work you do is
37:32amazing brother thank you so much the
37:33next project will be in contact so this
37:36is how people are making real big
37:39serious money with copyrighting and
37:40we're actually able to do it because we
37:42make real big serious money for the
37:44creators themselves and that is my
37:47friends how copyrighting Works in a
37:50nutshell so here's a pro tip for you and
37:52this is a tweet that I posted you can be
37:54skeptical and open-minded it just means
37:56you need to see proof to believe
37:59gullible is when you believe things
38:00without proof closed-minded is when even
38:03proof can't change your mind like most
38:04things the right answer is in the middle
38:07and the reason why I put that is because
38:09if you're sitting here and you're
38:10thinking man this looks good this looks
38:12really good man I went through over the
38:14elephants in the room I went through I
38:16went over some of the other people who
38:18are are winning with this dude email
38:20copyrighting is a serious a serious
38:23opportunity and I didn't even get into
38:24all the other forms of copywriting and
38:26marketing that we're going to be
38:27learning needless to say the proof is
38:29here proof is in the pudding it it's
38:30it's literally undeniable it's literally
38:32screenshots from Google it's students
38:34still actually out here making money
38:36there's opportunity for you there's
38:37opportunity for all the other students
38:39and if you're looking for something to
38:40actually make money with while being at
38:42home working your own hours and being
38:44able to earn money from anywhere in the
38:45world dude this is this is for you now
38:47my friends we are going to write our
38:49very first email together the writing
38:51process is simple you compile content
38:54from the Creator you create ideas from
38:57that content content you structure it
38:59all copyrighting is structured and then
39:01you write it and you polish it and then
39:03it's done that's basically it copy
39:05writing isn't writing as the name
39:07suggests it is simply just synthesizing
39:09you're putting all the content into an
39:11email format and that essentially it
39:14it's all just essentially pretty much
39:15templatized you're going to understand
39:17that and learn that as we go through
39:18this and as you actually watch me write
39:20an email from scratch and I will
39:21actually help you step by-step write
39:24your very first email so without any
39:27further ado
39:27let's hop right into it hey yo what is
39:29up everybody I am back I'm black I'm
39:31ready to attack and let's hop right into
39:33the course yet again guys if you're
39:35getting value so far be a boss and share
39:37the sauce so if you are getting value so
39:39far a free way to support the channel
39:40and make sure I make more videos just
39:42like this one and more free courses
39:44you're going to want to go ahead and
39:45take a picture or screenshot of the
39:47video right now put it on your Instagram
39:49story and tag me if you do that I will
39:51repost as many as I can on my own story
39:54and like I said it's a free way to
39:55support the channel so without any
39:56further Ado let's hop right into writing
39:58your first email with me and of course
40:02the process is compile ideate structure
40:04and polish and that is exactly what I'm
40:06going to show you guys how to do now
40:08this document you see right here before
40:10you is of course going to be added into
40:12the copy starter kit and it's going to
40:13be in there so you can find it so here's
40:14what it looks like the steps compile
40:16ide8 structure and polish so here's what
40:18the timeline should look like so 25
40:20minutes to compile things 5 minutes to
40:22ideate doesn't take long 15 minutes to
40:24structure out your email doesn't take
40:26long and then 15 15 minutes to polish
40:28your email and after you compiled and
40:30you've made up a bunch of ideas those
40:32are two things that you don't usually
40:33need to do every single time that you
40:35write an email so then your next email
40:37should take 30 minutes to write your
40:38next email should take 30 minutes to
40:39write but maybe an hour to write your
40:41first email now when you're beginning
40:43it's going to probably take longer than
40:45this depending on how critical you're
40:47being with yourself but the best way to
40:49do this is to not focus on perfectionism
40:51but rather just focus on reps get your
40:53reps in get them reviewed they're going
40:55to suck give yourself permission to suck
40:57but also give yourself permission to
40:58learn and be better and also guys don't
41:00put your ego into the copyrighting guys
41:03once the words are on the page it's just
41:04words on a page when people come through
41:07and they critique them and they're harsh
41:08with you thank them because they should
41:10be harsh with you and you should be
41:11harsh with other people obviously not
41:12mean just to hurt their feelings but you
41:14need to tell them exactly where they're
41:15messing up and where they can get better
41:16then you put a potential client so here
41:18I have an example for you guys you guys
41:20can use this example right here I'll
41:21probably put more examples here as well
41:23on some other people that you can write
41:24about in this specific way compile so so
41:27this is essentially where we put
41:28together a whole bunch of things that we
41:29get from their videos so common sayings
41:31that they might have angles that you
41:33might have thought of or got from them
41:34hooks meaning the beginnings of their
41:36videos how do they hook people in we can
41:38use that in our copy as well what is
41:40their offer meaning what's the thing
41:41that they're selling on the back end why
41:43what most people teach is inferior so
41:46you know with every Creator they're
41:47going to mention things that other
41:49people are doing and why it's not as
41:51optimal if someone is telling you that
41:53they are a fitness person and they'll
41:54teach you how to make Muscle that's cool
41:56but you have different types of people
41:58out there let's say you have a guy like
41:59Jeff nippard he's super into science
42:01he's super fact-based he doesn't say
42:03anything without citing a bunch of
42:04studies and sources and all these other
42:05things he would be like most people
42:07teach just Bro Science they teach oh you
42:09need to go to the gym bro you need to go
42:10to failure on every set and you need to
42:13have your protein and need to have it
42:14within your anabolic window and all this
42:16other garbage and crap that's literally
42:18just like old wives tales they're fairy
42:19tales they're myths they're not actually
42:21real and what he teaches he would say
42:23what I teach is superior because I know
42:26how to actually study how to cite my
42:28sources how to read through all the
42:29other studies that have been done before
42:31and that's where I get my conclusions
42:33from it's science Based training so
42:35that's just a little example for you
42:37guys and uh how you can use it in your
42:39copy next is any stories that they come
42:41up with stories are very broad cuz
42:42people will have stories about how they
42:44came across what they know or what
42:46problems they had before and the main
42:48thing that you want to keep with your
42:49stories is the belief shift identifying
42:51with the people who are listening to it
42:53and also shifting their beliefs and also
42:55I have a little AI prompt here for for
42:57you guys at the bottom too it says
42:58distill this YouTube video into a few
43:01paragraphs so let me show you exactly
43:02how I use this so we're going to go to
43:04our example right here we're going to go
43:05to his Instagram as you can see in his
43:07bio he has a YouTube channel so you go
43:10right here to YouTube I'm just going to
43:12go look at his most popular video so bam
43:14right there most most popular video and
43:16then I'm going to scroll down click on
43:18more and I'm going to click on show
43:20transcript now it's going to give me the
43:22whole transcript of the video every
43:24single word that he says so I'm going to
43:25go down to the bottom I'm going to copy
43:27copy that and then I'm going to paste it
43:28into chat gbt and I'm going to do that
43:30for a few videos and when I do this all
43:32I'm doing is programming chat gbt okay
43:34and this is how you use AI we're going
43:36to go way way way in depth on AI later
43:39on in the course after we talk about you
43:41know the basics of copywriting and how
43:43to make emails and landing pages and
43:44vsls and so on and so forth you
43:45essentially program it by saying these
43:47are a bunch of this dude's videos this
43:50is how he talks these are the things
43:51that he says now what I would like you
43:53to do is you can ask it to create you
43:54some angles to justify some things tell
43:57you some stories and get a whole bunch
43:58of content we're going to go really deep
44:00into chat gbt and how to use it but I
44:01just thought I would leave this here so
44:03you guys can have it for later so
44:04distill this video into a few paragraphs
44:06tell me the most important points
44:07covered this is how you can learn about
44:09what the video said without having to
44:10watch through the whole 17 minutes of it
44:13so that's going to take you like 30
44:14seconds instead of 17 minutes then I
44:15want you to tell me if there are any
44:17common phrases that are used tell me if
44:18there's anything that's said that seems
44:20like it's a core message I also want you
44:21to tell me if there are any stories in
44:23this video If so describe the story what
44:25happened and how the characters and the
44:27story fell then I tell it also tell me
44:29if there are any points in this video
44:31where the speaker heavily relates to the
44:33audience and proves that he knows
44:34exactly what the audience is going
44:36through and what they might think and
44:38why they might think it so that's my AI
44:40prompt to essentially give you the best
44:42chances of getting all these in the
44:44shortest amount of time guys when it
44:45comes to copywriting you're going to
44:46learn that at first it's about learning
44:48it's about getting good at your skill
44:50but you start to realize that it really
44:52really really comes down to efficiency
44:54efficiency is simply the relationship
44:56between what you get versus what you put
44:58in so if you put in a lot of work and a
45:01lot of time and you don't get much out
45:04then that's inefficient that's going to
45:05essentially waste time it's going to
45:06take extra time for you to get to that
45:085K a month 10K a month with copyrighting
45:10so essentially what we want to do is
45:12make it as efficient as possible and
45:13this is what this does okay and I'm
45:15going to show you some other ways how to
45:16do that not just with copyrighting but
45:17also with Outreach and basically
45:19everything else it's all about
45:20efficiency take a look at this example
45:22here so I'm using the same potential
45:24client let's go check it out so this
45:25potential client his name is hza Ali he
45:28goes by Hamza invest 153k followers so
45:31he has lots of followers as you can see
45:33his reals have pretty decent views as
45:35well 30k 30k 45k 49k and so on and so
45:39forth now his bio says he's founder of
45:41uh Flex space Network Flex space
45:44investor and developer AMG collector
45:46your journey in office warehouses starts
45:49here so the reason why I chose this dude
45:51is because I also wanted to challenge
45:53myself I don't know the first thing
45:55about real estate I'm really into stop
45:57I'm really into crypto of course I love
45:58copyrighting and marketing and business
46:00but real estate is something that's
46:02completely French to me and I have no
46:03idea what a flex space is or some of the
46:05other things that he's talking about in
46:06these videos so essentially all I did
46:09was just watch his stuff all I did was
46:11watch a whole bunch of his stuff I
46:12compiled it inside of that document and
46:14now I know exactly what he does flex
46:16space is essentially an office warehouse
46:18and these office warehouses are rented
46:21out to professionals as maybe it's an
46:23office maybe it's a warehouse maybe it's
46:24a retail store maybe it's a restaurant
46:27it could be a whole number of things I'm
46:29not going to spend too much time on him
46:31specifically but I want to just show you
46:32exactly how I did it so how do people
46:33get on this list this is super important
46:35as well is to understand how people get
46:37on his list because some people are
46:38going to get on his list from like this
46:40this is a newsletter and this matters
46:42because when it's a newsletter people
46:43are opting in because they want to hear
46:45what he has to say and they want to be
46:47entertained and they want to be kept up
46:48to date and they want value that's what
46:50you have to give them if people give you
46:51their email for a free lead magnet which
46:54we'll talk about later when we talk
46:55about sales fun and things but that's
46:58something completely different and then
46:59there are people who come on to the list
47:01because they have bought before those
47:02are three different type of people and
47:04there's three different reasons as to
47:05why they are on the list there's also
47:08just some people have different lead
47:09magnets for different businesses and
47:10they have different offers but again
47:12we're going to talk about that more when
47:13we get into sales pages and sales
47:15funnels but this is also something
47:16that's important to know how do people
47:18actually get on the list why are they on
47:19the list what do they expect so because
47:21they want to hear more exclusive
47:23insights into Flex space that's
47:24basically it so here's the compile this
47:26real right here I'm going to actually
47:28play it through and watch it really
47:29really quickly but it should give you
47:30guys a really good understanding of what
47:32I mean by saying these things so let's
47:35check it out so his first line is if
47:36you're done with the problems of
47:38residential real estate you're done with
47:40the problems you're done with the
47:41problematic tenants you're done with
47:43maintenance calls that are telling you
47:44to clean up clog toilets and do that
47:46stuff I get it you want to get started
47:48in commercial real estate you want
47:49something that's low barrier to entry
47:51something where you can get the tax
47:53benefits that you can't get in
47:54residential real estate so he's
47:56literally just feeling filling out my
47:57form for me he's he's filling out my
47:59sheet for me he's telling me why is
48:00residential real estate what everybody
48:02else is teaching inferior well because
48:04it's super hands on you got to do all
48:05this BS you want to get into commercial
48:07real estate because that's where the
48:08real tax benefits are it's low barri
48:09entry it's how to manage resilience you
48:11easy Le seeing and so on and so forth so
48:13I just want to play a couple seconds of
48:14that to show you how easy it actually is
48:16to fill this out just by watching a few
48:18videos of theirs anyways I basically
48:20just compiled a whole bunch of stuff
48:21here I copied and pasted some of his
48:23Instagram captions I kind of taught
48:24myself a little bit about what a flex
48:26Bas is and a little bit about real
48:27estate copied down some of his hooks
48:28copied down some of his common sayings
48:30came up with some angles understood the
48:32offer and what it is I also came up with
48:34some stories and listen to some stories
48:36again guys you guys can have access to
48:37this very document that I'm looking
48:39through right now so if you want to go
48:40through it in more detail you can um
48:42there's the same AI prompt and there's
48:43also examples from email templates
48:46inside the free copy starter kit this
48:47email in here and also other templates
48:49that are basically just fill in the
48:51blank they're variables that you can
48:52fill in so instead of saying there's a
48:54few reasons why people are interested in
48:56getting in real estate you could say
48:57there are a few reasons why people are
48:58interested in either losing weight or
49:00building muscle or making money online
49:03or anything or or specific way to make
49:05money online or a specific way to lose
49:07weight maybe it's the keto diet maybe
49:09it's a calisthetics training if they're
49:10trying to get bigger so there are tons
49:12of possibilities with these and you have
49:13to steal the ideas steal the ideas and
49:16not necessarily think about stealing the
49:17words and this is a huge copywriting
49:19hack that you can use so let's go
49:21through it why I sold my Residential
49:22Properties and after hearing this you
49:24might too so essentially is pretty
49:27straightforward the reason as to why I
49:29did this surprising thing and why you
49:31might want to as well or why a
49:34residential real estate isn't the best
49:35so we're going to go through it there's
49:36a few reasons people are interested in
49:39getting in real estate Freedom passive
49:41income insane tax benefits this is
49:43literally just where I'm relating to the
49:46reader but I soon came to realize real
49:48estate provides almost none of those
49:50things and like this is the big
49:52challenge challenge and Intrigue cuz
49:54you're thinking oh my God hza is saying
49:57that real estate doesn't provide any of
49:58those awesome things let me read on more
50:00to see why he's saying this at least if
50:02you follow how everyone else does it or
50:03how everyone else teaches it why the
50:06standard way is inferior but there is a
50:10method that does work better than any
50:12other form of real estate investing and
50:13it doesn't come with the headaches of
50:15traditional real estate methods and then
50:16I talk about more of the reasons why
50:18it's inferior it doesn't come with the
50:20traditional headaches no phone calls at
50:212: a.m. to fix broken toilets tenants
50:24avoiding paying rent and coming up with
50:26the most Wild excuses you can imagine
50:27and the constant stress of always trying
50:30to find more good residential real
50:31estate deals this is why I sold all my
50:34my Residential Properties the return on
50:36time and capital I was looking for just
50:37wasn't there so I tried something new
50:39and instantly it was like a breath of
50:40fresh air a simple property with
50:43professional tenants and minimum upfront
50:45investment cost these are office
50:46warehouses that I call Flex spaces and
50:48while I was more than skeptical at first
50:51right away it was a night and day
50:52difference and it was only then that I
50:54realized why be a property manager when
50:56you can be be a real estate investor and
50:58ever since then not only have I been
51:00investing in Flex spaces like crazy but
51:02I've also helped others do the same and
51:04make over seven figures per development
51:06and if you want to learn how click here
51:08to join the flex space Network the
51:10economy is Shifting rapidly and there's
51:12only one thing I can say for sure and
51:14that is I'm so glad that I went all in
51:16on Flex spaces while there's still so
51:19much opportunity because come in a few
51:21years from now who knows it probably
51:23won't be as accessible to beginners as
51:25it is now so do yourself a favor and
51:26don't wait till later and then you just
51:28sign off that's all for now Hamza and
51:30that's exactly what that looks like I
51:32could go through line by line and the
51:33specific reasons why I put everything
51:35but you should be able to kind of see
51:37exactly what I did we literally just
51:38looked at a real where he was talking
51:39about phone calls at 2: a.m. we're
51:41fixing broken toilets and this is again
51:43just going through and uh relating to
51:45the common problem and then there's only
51:48a few points that you might not have
51:49been able to pick up so usually when you
51:51tell these stories you're going to want
51:53a main lesson at the end a main lesson
51:56why you're telling the people a story
51:57what's the bottom line and what do they
51:59need to take from it and also another
52:01thing to add is that I'm talking about
52:03why Hees convinced one really common
52:06problem that copywriters run into is
52:09they keep trying to convince people you
52:10need to get into Flex spaces you need to
52:12get into this before the opportunity is
52:13too late whereas what's more effective
52:15than that is showing people why you're
52:18convinced I'm so glad that I got into
52:20this while the opportunity was there
52:21because there have been so many other
52:22opportunities that I've just watched
52:24Pass Me By watch other people make money
52:26with while I was sitting there on the
52:27sidelines kicking myself just saying man
52:29if only I were to take that small risk
52:31and get in there I would be reaping the
52:33rewards right now and luckily I was able
52:35to get in on Flex bases and the
52:37opportunity is still there but maybe not
52:39forever so what does that tell them that
52:40tells them that number one you're
52:41convinced and you're showing them why
52:43you're convinced and telling them why
52:44and also it gives urgency and scarcity
52:46this is called situational urgency I'll
52:48get into it a little bit more as we go
52:49on but guys this is what an email looks
52:51like this is how everything works
52:53together this is how it flows this is
52:54the structure so the structure here is
52:57problem and then I give a little bit of
52:58what's in for me we're going to learn
53:00again this as we go on but I talk about
53:02the problem a little bit I tell them
53:04what I'm going to show them or how I'm
53:05going to help them in this email I go
53:07deeper on the problem and then I talk
53:08about what the solution is and also
53:10notice how I'm being intriguing and I'm
53:13not giving people the answers right away
53:14that's why I sold on my Residential
53:16Properties the return on time in capital
53:17I was looking for just wasn't there so I
53:19tried something new when I say something
53:20like I tried something new and it was an
53:22instant breath breath of fresh air it
53:24sounds like I'm going to say whatever
53:26the thing is in the next sentence but I
53:28don't say it all the way until a couple
53:30lines later I talk about what it is I
53:32talk about my experience with it I talk
53:34about why it's awesome and then I reveal
53:35it whereas some people do it backwards
53:37they reveal what it is and then they
53:39talk about how good it is so we're going
53:40to look at a lot more examples and I'm
53:42going to show you exactly how that works
53:43but when you're writing copy you're
53:45going to realize that it sounds like a
53:47friend talking to a friend but you not
53:50writing it as if it was a English exam
53:52or you're writing an exam or a an
53:54English paper in MLA format or or
53:56something it's not a supernatural way of
53:58writing but this is the most intriguing
53:59way to write by far so everybody
54:01congratulations you have now written
54:03your very first email with me what I do
54:05strongly suggest is that you take
54:07everything that I said right here and
54:09you make sure that you bookmark it for
54:10later at the end of this video when you
54:12reach the very end you're going to want
54:14to come back and just look at everything
54:15that I'm doing here okay and make sure
54:16you download all of these and you use
54:18them to your advantage so now we're
54:19going to go over the fundamentals of
54:21copywriting now we're going to break it
54:22down to more of a formula the rules and
54:24the fundamentals of copywriting these
54:26are the rules of thumb that apply to all
54:28forms and mediums of copywriting that
54:30you're going to want to keep in mind
54:32okay so this is something that you're
54:33probably going to want to break out your
54:34notes for so here's the four-part
54:36fundamental copy formula here's what
54:39every piece of copy necessarily pretty
54:40much does attention consumption persuade
54:43and action so attention in order to
54:45deliver your message you first have to
54:47get past the brain's quote unquote spam
54:49filter okay this is what I call it then
54:51consume in order for your copy to have
54:53an effective message it must be
54:55consumable and intriguing there must be
54:57a reason for them to actually look at it
54:59and they it must be easy for them to
55:01read through it next is to persuade
55:03shifting people's beliefs in your favor
55:05is how you're able to sell to them over
55:07time next is action most pieces of copy
55:10end with an effective call to action and
55:12that's basically it so how do we capture
55:14attention and get past the brain's
55:16natural spam filter some things we have
55:18to understand so the inner spam filter
55:20explained in order to have a chance at
55:23bringing the reader into a selling State
55:24of Mind you need to make them read first
55:27otherwise it doesn't matter how good
55:28your email is your sales page or
55:30whatever piece of copy it is if it
55:31doesn't hook the reader in and grab
55:32their attention at the beginning then it
55:34doesn't matter this is why people spend
55:36so much time on a headline on a sales
55:38page or the hook in their ad is because
55:40the beginning is what matters the most
55:41if you hear Mr Beast talking about
55:43making YouTube videos or you hear a
55:44popular businessman talk about creating
55:47ads or something for example they always
55:49talk about how on YouTube it comes down
55:51to the research of the title and the
55:53thumbnail in the first 10 seconds those
55:55are the most important part of the whole
55:57video that's what they spend half the
55:59time if not more on in the same with
56:02people's ads in the same with people's
56:03sales Pages the thing people undervalue
56:05the most is literally the first 10
56:07seconds of the video like I can almost I
56:09think I can quote it I tied up an FBI
56:11agent and I have $1,000 in this bag
56:13here's a knife good luck and I just run
56:15away like it gives you everything you
56:17need no wasted words short and concise
56:19and then T so it's really that important
56:21to get people's attention right off the
56:23bat so what actually gets past this
56:25filters this is where you're going to
56:26learn effective techniques to get
56:28people's attention and then how to write
56:30filter infiltration copy how to
56:32implement filter infiltration methods
56:34into your copy and use them to your
56:36advantage so this is exactly what it
56:38looks like guys people are shown so many
56:41advertisements so many messages every
56:43single day and they ignore the vast
56:46majority of them but only some of them
56:48get people's attention and that is what
56:50we're going to focus on here so here's
56:52an exercise a really really easy way to
56:55help you conceptually ize this is to
56:57look at other really good Hooks and a
57:00great place to go for Hooks and to
57:02really break down why they just grab
57:03your attention is Reddit if you go to
57:06any Reddit and just look at the top
57:07posts for this year or the top posts
57:09ever you're going to see some stuff that
57:11infiltrates your brain filter so I'm
57:13going to read some of the titles and you
57:14guys tell me which ones you think you
57:16like have look at and open and read it
57:18to understand so I've never found a
57:20black woman attractive but I think
57:22you're beautiful in quotation marks I
57:24let the wom start the conversations in
57:26online dating and these are the results
57:28I'd like to see that my son was
57:30diagnosed with something far worse than
57:32cancer you see how it intrigues you
57:34there she doesn't tell you what it is
57:36she tells you what it's worse than so
57:37now you're wondering oh damn I wonder
57:39what's worse than that don't Google
57:40yourself horror story intriguing why
57:43shouldn't I Google myself what's the
57:44horror story what did this person find
57:46my son's teacher has been giving some
57:48strange homework H strange homework what
57:51do they mean by that so while sure this
57:53might not be business copywriting you
57:55can see exactly why they're actually
57:57grabbing your attention and how they do
57:58it so how to write copy that grabs the
58:00reader by the eyeballs Pro tip the best
58:03way to get your message heard is to
58:05decrease the effort required to consume
58:09and then increase the Intrigue this
58:11relationship is what makes all of the
58:14difference when you start out your copy
58:16it's important to be easily
58:17understandable it's important to write
58:19lean lean just means without any fluff
58:21without any fat you want it to be short
58:23Punchy to the point you want it to grab
58:25somebody's attention and when you do
58:26that and also add a bunch of intrigue
58:29this is what makes your message read but
58:30let's look at the opposite let's say
58:31it's a super long intro and you're not
58:34really getting to the point until later
58:35and it's not really that interesting or
58:37intriguing nobody's going to read it so
58:38what are the three parts of grabbing
58:40people's attention what's the formula so
58:42first of all make a promise which is not
58:44spammy what is the reader going to get
58:46out of this avoiding pain can be the
58:48benefit too so the thing with making
58:51promises whether it be especially in
58:53email but also in ads and on landing
58:55pages is that if you're putting like
58:57here's how to make $10,000 and then
58:59dollar sign dollar sign dollar sign in
59:01the next 20 days like that looks like
59:04spam so the Gmail spam filters Gmail
59:07automatically filters the things that it
59:08thinks are spam and when you use spammy
59:11words you're going to end up in the spam
59:13folder essentially this means that all
59:15the emails you're sending out for your
59:16clients instead of getting a really good
59:18open rate like 25% or 30% of the people
59:21you sent to actually open they're not
59:23going to see it cuz it's going to be in
59:24their spam folder so now only about 5%
59:27or less people are going to see it so
59:29you want to make sure that you have
59:30promises that are not spamming this is
59:32also important for things like ads
59:34Facebook or meta lets you run ads on
59:36their website but it's extremely
59:38difficult to be compliant that's what
59:40they call it compliant because if
59:42anything looks like a Spam even a little
59:43bit they're going to shut down your ad
59:45account and then you're not going to be
59:46able to run any ads anymore next is
59:48Intrigue non-confusing it's important to
59:51Intrigue people make it simple concise
59:53and non-c confusing something to make
59:55the reader curious they don't understand
59:57but wants to they want to know what it
59:59is they don't know what it is but they
1:00:00want to know what it is you're giving
1:00:01them some hints but you still can't
1:00:03guess it and this is a really important
1:00:04part with Intrigue is that imagine that
1:00:07you say to somebody well guess what
1:00:08we're going to eat today and then they
1:00:10make a bunch of guesses and you're like
1:00:11nope it's not that and like huh damn can
1:00:12you give me a hint and you say yeah it
1:00:14starts with an m and they're like M
1:00:15McDonald's no damn what is it and now
1:00:17they're really interested they're really
1:00:19invested because they feel like they
1:00:20should know this they really really want
1:00:21to know this and everything that they
1:00:23think it's going to be it's not so that
1:00:25makes them want to know even more and
1:00:26then next of course is emotional but not
1:00:28clickbait so high tension moments that
1:00:31makes you want to know what happens next
1:00:34and it's supposed to be something that's
1:00:35like dramatic like a a soap opera or
1:00:37like love island or or something where
1:00:39oh my God this girl's boyfriend just
1:00:41cheated on her and they're keeping a
1:00:42secret and then she found out in episode
1:00:446 there's a reason why half of Netflix
1:00:46is just filled up with some weird love
1:00:48Island type of reality TV is because
1:00:51it's emotional it's dramatic let's go
1:00:53deeper onto each of them first of all
1:00:55promise but non- spamming grabbing
1:00:57attention when you're writing something
1:00:58to get people's attention you want it to
1:01:00be exciting and interesting imagine
1:01:01you're telling your friends about a new
1:01:03video game you wouldn't just say it's
1:01:05fun you might say this is the coolest
1:01:07game ever you can fly around and fight
1:01:09dragons so you're giving them more
1:01:10details you're like damn that's cool
1:01:12giving a big promise in copywriting
1:01:14giving a big promise means telling
1:01:15people something amazing that they will
1:01:18get if they read more it's like saying
1:01:20if you play this game you'll have so
1:01:21much fun you won't want to put it put it
1:01:23down the promise needs to be exciting
1:01:25and make people curious now we talk
1:01:27about the promise and how it cannot be
1:01:29spammy so not being spammy spammy is
1:01:31when you're being too over the top with
1:01:33your messaging and your claims sound
1:01:35fake this is super important too instead
1:01:38be honest like you're talking to a
1:01:39friend so you wouldn't say here's how to
1:01:42literally pack on muscle and look like
1:01:44you're Jack and be accused of using
1:01:46steroids in 25 days without lifting any
1:01:49weights it's like that sounds like BS
1:01:51next is to be compliant with platforms
1:01:53platforms are places where you share
1:01:56you're writing like Facebook or Gmail
1:01:58they have rules to make sure everyone is
1:01:59safe and happy being compliant means
1:02:01following these rules and not making
1:02:03fake promises or saying things that
1:02:05aren't true it's like playing a game by
1:02:07the rules so everyone can have fun and
1:02:09to put it all together when you write
1:02:11you want to grab attention by start with
1:02:13something exciting hey I want to know
1:02:15how to get super good at video games
1:02:17next is to give a big promise tell them
1:02:19what they will get I'll show you the
1:02:20tricks to beat every level fast next is
1:02:23to not be spammy being nice and honest
1:02:24these tricks really help me and I think
1:02:26they'll help you too and that goes with
1:02:28making sure that you are showing why
1:02:30you're convinced rather than convincing
1:02:32other people next is to be compliant
1:02:33follow the rules it still takes effort
1:02:36but the payoff is worth it okay so next
1:02:38we're talking about being intriguing but
1:02:40also non-confusing so intriguing you
1:02:42want to make people curious and excited
1:02:44to read more by being intriguing is like
1:02:47telling the beginning of a really good
1:02:48story you give them just enough to get
1:02:50them interested so that they want to
1:02:52find out what happens next okay but how
1:02:54do we avoid confusion avoiding confusion
1:02:56means making sure your writing is clear
1:03:00and easy to understand if people get
1:03:02confused they stop reading because it's
1:03:04too hard to follow it's like telling a
1:03:06story to your friends if you keep
1:03:07jumping around or using words they don't
1:03:09understand they'll lose interest another
1:03:12Point that's super extremely important
1:03:13when it comes to copywriting is that you
1:03:15don't want to use over technical jargon
1:03:18you don't want to make it sound fancy
1:03:19even if you're talking to business
1:03:21owners okay even if you're talking to
1:03:22really smart people you want to know why
1:03:24because an easy to digest and understand
1:03:27message is going to help you reach the
1:03:29people who aren't good readers and to
1:03:31the people who are good readers is going
1:03:33to help them understand even better so
1:03:35it's literally a win-win so making the
1:03:37reader crave what's next you want the
1:03:39reader to be eager to find out more just
1:03:42like when you watch an exciting movie
1:03:44and you can't wait to see what happens
1:03:45next this keeps them reading and
1:03:46interested in what they have to say and
1:03:48guys like this is what Intrigue is
1:03:50Intrigue is like an itch it's like
1:03:51imagine being extremely itchy on your
1:03:53back and you just have to scratch it
1:03:54there's no other way or it's like really
1:03:56really needing to use the washroom like
1:03:58it doesn't matter where you're going
1:04:00what like where you're driving you're
1:04:01going to pull over and you're going to
1:04:02use the washroom you just need to you
1:04:04crave it and you want people to Crave
1:04:06reading your your entry or crave reading
1:04:08your emails or your copy just like that
1:04:11so how to do it well you start with the
1:04:12hook begin with something that grabs
1:04:14their attention next you keep it clear
1:04:16make sure the sentence makes sense and
1:04:18everyone follows the one before it so
1:04:20for example imagine doubling your
1:04:22Instagram followers in Just 4 months
1:04:24without spending a dime here's how I did
1:04:26it then you want to keep it clear first
1:04:28you need to understand the power of
1:04:30engaging content but it's not just any
1:04:32content we're going to talk about this a
1:04:34little bit as we go on but this is a
1:04:36belief shift first you need to
1:04:38understand the power of engaging content
1:04:39but it's not just any content add a
1:04:41little mystery this is where you give
1:04:43them hints but you don't reveal anything
1:04:44this is a very very powerful point of
1:04:46copyrighting there's a special type of
1:04:48post that gets me 7 to 10 times more
1:04:50engagement than regular posts and then
1:04:52you build up slowly make sure the story
1:04:55builds to The Next Step so they stay
1:04:58curious and no it's not posting reals
1:05:00carousels or single photos and now
1:05:03you're sitting there like it gets 7 to
1:05:0410 times more engagement than regular
1:05:06things but it's not all of the things I
1:05:08thought it was going to be What on earth
1:05:10type of content is this then you end
1:05:11with the te's finish with the hint of
1:05:13what's next it works by combining all of
1:05:16those content types into one if you want
1:05:18to know what it is how I used it to
1:05:20double my following in 4 months then
1:05:22click here awesome so putting it all
1:05:24together what does it really look like
1:05:25so to be intriguing start with something
1:05:27that makes them curious avoid confusion
1:05:29make sure it's clear and easy to follow
1:05:31make them crave what's next and keep
1:05:33them wanting more so in simple words
1:05:35write like you're sharing an exciting
1:05:37and easy to follow plan that keeps your
1:05:39friends curious and eager to learn the
1:05:41next step and next is to be emotional
1:05:45while avoiding clickbait so
1:05:47incorporating emotion emotion in writing
1:05:50means creating a sense of urgency
1:05:52excitement or surprise it grabs
1:05:54attention by making people curious about
1:05:56what's happening and eager to find out
1:05:58more so why is it important using
1:06:00emotion can make your message more
1:06:02compelling and memorable it keeps
1:06:04readers on the edge of their seats and
1:06:06makes them want to keep reading but it's
1:06:09important to be truthful and deliver
1:06:10real value and avoid misleading your
1:06:13readers okay so clickbait is essentially
1:06:16when a YouTube video says yo here's how
1:06:18to make a million dollars and then you
1:06:20open up the YouTube video and he's like
1:06:21just kidding I'm not actually going to
1:06:22show you how to make a million dollars I
1:06:23just kind of wanted to talk about my day
1:06:25that's clickbait is when the subject
1:06:27line of the email doesn't match what's
1:06:29inside the email or the thumbnail on
1:06:30YouTube video doesn't at all match
1:06:32what's actually in the YouTube video at
1:06:34all and it throws you for a loop and it
1:06:36basically makes you feel cheated there's
1:06:37no actual value in there but however
1:06:40something that's dramatic and emotional
1:06:42might be pretty much clickbait but if
1:06:44you give actual value in it and you tie
1:06:46it into what the title is and make it
1:06:48actually related this is a way that it's
1:06:51has the effectiveness of clickbait but
1:06:52it's not actual clickbait because you're
1:06:54getting value and you won't be sad or
1:06:56mad or feel cheated because you're
1:06:58actually getting the thing that you
1:06:59signed up for this is another important
1:07:01lesson to do with copyrighting is find
1:07:04out what would actually make people
1:07:06click and surprise them enough to click
1:07:08and then how can you make the value how
1:07:10can you understand how to write it
1:07:12related to that point so how do we
1:07:14actually do it so we can start with a
1:07:15dramatic hook begin with something
1:07:17surprising and shocking so this is one
1:07:19I've actually used before in the in the
1:07:21past I'm quitting copywriting and
1:07:22starting Drop Shipping here's why build
1:07:24suspense make the reader wonder what's
1:07:26going to happen next after years of
1:07:28copyrighting I've heard beginners State
1:07:30over and over again that they're
1:07:31quitting to go start some new shiny
1:07:33business like Drop Shipping and then you
1:07:35reveal the twist provide the unexpected
1:07:38tie into your attention grabbing
1:07:39dramatic first line even I thought of
1:07:41quitting copyrighting so many times but
1:07:43I'm glad that I didn't here's how to
1:07:45succeed even if you feel stuck so the
1:07:47angle here is I'm not saying that I'm
1:07:50quitting copyrighting but everyone else
1:07:52I've heard it so many times I'm quitting
1:07:54copywriting and starting Drop Shipping
1:07:55and then of course they start Drop
1:07:56Shipping they're like no Drop Shipping
1:07:58wasn't for me I'm going to start an
1:07:59agency and then they start something
1:08:01else and start something else and start
1:08:02something else and they don't get
1:08:03anywhere that's the actual angle whereas
1:08:06I understand what I'm doing with the
1:08:07hook I'm making people think that maybe
1:08:09they're assuming that I'm talking about
1:08:11me but I purposely put it in quotation
1:08:13marks which they probably would have
1:08:14missed so how to avoid clickbait
1:08:16clickbait uses tons of drama with no
1:08:18actual tie in and doesn't deliver any
1:08:20value which can frustrate your readers
1:08:22instead be dramatic but truthful
1:08:24ensuring you provide real insights and
1:08:27information that's really the key so
1:08:29when we put it all together what do we
1:08:30get incorporate drama start with
1:08:32something surprising or shocking build
1:08:34suspense and create tension make the
1:08:35reader curious and engaged then you
1:08:37reveal the twist provide a surprising
1:08:39solution and you end with a dramatic
1:08:41promise offer a bold statement that
1:08:43keeps them engaged so in simple words
1:08:45write like you're telling a thrilling
1:08:47story with surprising twists and turns
1:08:49keeping your friends excited and eager
1:08:51to know what happens next all while
1:08:53being honest and delivering real value
1:08:55and as a pro tip another great way to
1:08:57add emotion in drama is to
1:08:59controversially disagree with a commonly
1:09:01held belief I call this making the big
1:09:04challenge so making money online is
1:09:06impossible imagine if our say that then
1:09:08that's like the big challenge so when
1:09:10you challenge things that are very
1:09:12commonly held beliefs a lot of people
1:09:13want to know why you're challenging them
1:09:15they're they're intrigued they're
1:09:16interested this is why people like
1:09:18Andrew Tate got so popular because he
1:09:20would say all these super super crazy
1:09:21things and people would watch them
1:09:23especially as haters would watch them
1:09:25and want to know more well what color is
1:09:26your
1:09:27bagetti oh off then next we need to
1:09:30talk about optimizing for consumability
1:09:32now now while this sounds super long and
1:09:35maybe like some complicated words
1:09:37basically we're talking about making
1:09:38things just super easy to read and
1:09:40digest that's basically it so we first
1:09:42need to understand that most people
1:09:43today suffer from Tik Tok brain okay Tik
1:09:46Tok brain is just the way that I say
1:09:48people are suffering from short form
1:09:50content which is leading to shortened
1:09:52attention spans short form content is
1:09:54causing a complete shift in consumption
1:09:57now people can only pay attention to
1:09:58something for 60 seconds or less now we
1:10:00need to understand pacing when you go
1:10:02slow or fast content that's constantly
1:10:05fast or slow paced is boring if it's
1:10:07only fast it's boring if it's only slow
1:10:10it's boring it's important to make your
1:10:12message easy to consume by using pacing
1:10:14so think of an action movie for example
1:10:17imagine if it was literally just a
1:10:1890minut fight scene and there was
1:10:20nothing but exploding cars and craziness
1:10:23that would get boring after like 10
1:10:24minutes because it's all fast all fast
1:10:26all fast now imagine if the whole movie
1:10:29is just talking and talking and waiting
1:10:31and waiting and no action scenes No
1:10:33fight scenes or no anything that's an
1:10:36example of it being too slow but what do
1:10:37great action movies do well they build
1:10:39up slow and then they go fast and then
1:10:42they go down slow again and then they go
1:10:43fast like a roller coaster and next is
1:10:45creating Intrigue making readers itch to
1:10:48know what's next Intrigue is saving the
1:10:50big punch line until the end and
1:10:52revealing the punch line while planting
1:10:54another setup here's specifically we're
1:10:55talking about open loops and closed
1:10:57Loops so last time we learned a little
1:10:59bit about what Intrigue is now I want to
1:11:01talk about how to create Intrigue and
1:11:04then give the punchline but create more
1:11:07Intrigue so that people keep reading
1:11:08this is something that a lot of
1:11:09copywriters struggle with as well
1:11:11because they kill the Intrigue by giving
1:11:13away the punchline too early and then
1:11:14there's no more open loop to keep the
1:11:16reader reading so we're going to give go
1:11:18through some examples like that but
1:11:19first I want to ask you a question which
1:11:21version are you more likely to read the
1:11:23one here on the right that's all big and
1:11:25chunky or the one here on the left
1:11:26that's more spaced out you can read it a
1:11:28lot easier and you kind of understand
1:11:31how it's supposed to be said cuz when I
1:11:33read this I can actually say it out loud
1:11:35and I know what I'm talking about I know
1:11:37how it's supposed to sound here on the
1:11:38right it's not as much the same and it's
1:11:41a lot of big chunky paragraphs that
1:11:43makes me not really want to read it it
1:11:44kind of looks like a book people don't
1:11:45want to read books whereas this over
1:11:47here this looks a lot easier to read
1:11:48That's why most modern copy looks like
1:11:51this over here on the left so this is a
1:11:53good example of what pacing looks like
1:11:54so on the left you you can see there's
1:11:56some short lines at the top some longer
1:11:58lines some short lines that's going to
1:12:00get consumed but then there's bad pacing
1:12:02which is just this this is an example of
1:12:03all slow long drawn out paragraphs and
1:12:06sentences and that's what that looks
1:12:07like so optimizing for Tik Tock brain so
1:12:10we have to understand Tik Tok brain this
1:12:12refers to the shortening of attention
1:12:14spans by consuming quick engaging
1:12:16content like found on Tik Tok people now
1:12:19expect information to be delivered fast
1:12:21and in an easily digestible format and
1:12:23this is another Pro tip for you guys is
1:12:25that it's really not about the amount of
1:12:28value that you give just overall it's
1:12:30really not about that it's about the
1:12:32value you provide per minute so if you
1:12:34have a high amount of value in your
1:12:36email let's say and it's only 200 words
1:12:39that's going to be way better than a
1:12:41email that's 10,000 words but you put a
1:12:44lot of quote unquote value in it cuz
1:12:46people aren't going to read it because
1:12:46it's just too long so if you make it
1:12:49short Punchy to the point highly
1:12:51valuable that is what you're looking for
1:12:54why it's important number one short
1:12:55intention spans people don't spend much
1:12:57time reading long messages if your copy
1:12:59isn't easy to understand quickly they'll
1:13:01move on without getting your message
1:13:02engagement quick engaging content keeps
1:13:05people interested if your writing is
1:13:06concise and impactful people are more
1:13:09likely to read it and take action
1:13:11retention simple clear messages are
1:13:13easier to remember when people remember
1:13:15your message they're more likely to
1:13:16engage with your content again and again
1:13:18pretty self-explanatory so how do we
1:13:20actually do this and what are some
1:13:21examples so start with a strong hook
1:13:23grab their attention immediately so
1:13:25example of this add 2 in to your biceps
1:13:27in just 90 days here's how so this is
1:13:30obviously something that's geared
1:13:32towards bodybuilders bodybuilders are
1:13:33always out here measuring their arms and
1:13:35stuff so when you say something like
1:13:36adding 2 in to your biceps in just 90
1:13:38days here's how it's very specific to
1:13:40who you're talking to and what they
1:13:42actually want if I were to say you try
1:13:43to grow your arms super vague it's not a
1:13:46new Fresh angle or idea whereas this is
1:13:48a new Fresh angle right here next is you
1:13:50want to use short sentences and
1:13:52paragraphs to keep it simple to the
1:13:53point so for example first focus on
1:13:56compound exercises they work multiple
1:13:58muscle groups at once and then another
1:14:00way that you can do this is to use
1:14:01bullet points and lists and this is
1:14:03something that you're going to learn
1:14:04about more as we go on but bullet points
1:14:06are one of the best things to master as
1:14:09a copy wter cuz this is how you can give
1:14:10the most amount of value in the shortest
1:14:12and most digestible way possible example
1:14:15lift heavy weights eat 1 gam of protein
1:14:18per pound of body weight daily get eight
1:14:20hours of sleep each night use visuals
1:14:22add images emojis or icons to make your
1:14:25text visually appealing as well now it's
1:14:27important to note that with Emojis and
1:14:29stuff you don't want to go too overboard
1:14:31but if you're writing something like an
1:14:32email you can put one or two in there if
1:14:34you're writing something like a
1:14:35Instagram caption you can probably put
1:14:37more in there but they can also convey
1:14:40emotion so if you put like a laughing
1:14:41face emoji after something or if you put
1:14:43a serious face or a shocked face that
1:14:45will convey emotion or you can just put
1:14:47it in there to draw the reader's
1:14:49attention so if you have one big lesson
1:14:51in your whole email and you want
1:14:53attention drawn to it you can both hold
1:14:55it but you can also like put a a
1:14:57pointing finger to it as well a pointing
1:14:58figure Emoji next we want to make sure
1:15:00that we're being direct tell them
1:15:02exactly what they need to know without
1:15:04any fluff so consume a protein shake
1:15:06within 30 minutes after your workout to
1:15:08maximize muscle growth for example and
1:15:10then we want to give them a call to
1:15:11action encourage them to take immediate
1:15:13action download the free 90day arm
1:15:15building plan and start gaining muscle
1:15:17that's what it looks like so let's put
1:15:19it all together when you write you want
1:15:20to start with a strong Hook by grabbing
1:15:22their attention use short sentences and
1:15:25paragraphs to keep it simple and direct
1:15:26use bullet points and lists to make it
1:15:28easy to scan use visuals make your text
1:15:32visually appealing be direct get
1:15:34straight to the point and you want to
1:15:36put a call to action okay so encourage
1:15:38immediate action so in simple words
1:15:40right like you're sharing a fun and
1:15:42exciting message that's quick and easy
1:15:43to read keeping your friends interested
1:15:45and eager to take action right away and
1:15:48next we're going to talk about
1:15:49understanding pacing what's going on
1:15:51everybody I hope you are locked and
1:15:54loaded CU today we are going to be
1:15:57learning some copywriting for free in
1:15:59the free copy Mega course so
1:16:01understanding pacing look pacing and
1:16:04writing is like the speed of a roller
1:16:06coaster sometimes it goes slow to let
1:16:08you enjoy the view and other times it
1:16:10speeds up to give you a thrill in
1:16:12copywriting knowing when to slow down
1:16:14and when to speed up keeps your reader
1:16:16interested and engaged this is extremely
1:16:18important because often times I see
1:16:20people start with these really long
1:16:22blocks of text and then maybe they have
1:16:23some shorter ones way down down at the
1:16:25bottom of the email or maybe they just
1:16:26do all short text all short text and it
1:16:28feels like I'm just reading vertically
1:16:30these are things that are going to kill
1:16:31an email they're going to kill any type
1:16:32of copy because the pacing is just off
1:16:34think of it like an action movie when
1:16:36there's an action movie and there's
1:16:37nothing but fight scenes fight scenes
1:16:38fight scenes eventually the fight scenes
1:16:40get boring and you're like wow this
1:16:41action movie isn't very good but other
1:16:42times there's like Exposition and like
1:16:45these guys are talking to these guys you
1:16:46get kind of confused you're bored you're
1:16:48like yo where's the people running up
1:16:49walls and doing Matrix flips and stuff
1:16:51so why is it important first and
1:16:53foremost is Clarity slowing down the
1:16:54pace helps explain important details
1:16:56clearly ensuring the reader understands
1:16:58your message engagement speeding up the
1:17:01pace with short exciting sentences keeps
1:17:04the reader attention and makes your
1:17:05writing Dynamic and next is flow good
1:17:07pacing creates a natural Rhythm making
1:17:09your copy enjoyable to read and more
1:17:11persuasive so how do we actually do this
1:17:13we know it's important but how do we do
1:17:14it so first and foremost this a slow
1:17:16down to explain use longer sentences and
1:17:18more detailed explanation when you need
1:17:19to clarify something important for
1:17:21example to build muscle effectively you
1:17:23need to understand the role of protein
1:17:25and muscle repair and growth eating the
1:17:27right amount of protein helps your
1:17:28muscles recover faster and grow stronger
1:17:30so that is kind of like the value
1:17:31portion of the email that's where you
1:17:33can do a little bit of explaining but of
1:17:34course you don't want to get too deep
1:17:35into the explaining you don't need to go
1:17:37into protein synthesis and uh protein
1:17:40propound and ratios and like too too
1:17:42much because doing that is just now it
1:17:44feels like you're reading like a study
1:17:45or something it's just really boring so
1:17:46remember you want to keep it up with
1:17:47pace and also when I'm explaining things
1:17:49usually I like to leave something small
1:17:52in there like some bullets we're going
1:17:53to learn about bullets as we go on but
1:17:54you know you can see some bullets right
1:17:56here bullets are essentially very short
1:17:57and Punchy pieces of copy that break
1:17:59everything up and communicate the most
1:18:01in the least amount of words so we're
1:18:03going to keep going next is to speed up
1:18:04to excite use short Punchy sentences to
1:18:07add excitement and keep the reader
1:18:09engaged example lift heavy Eat Right
1:18:11sleep well watch your muscles grow this
1:18:14is really good for doing like Recaps as
1:18:15well at the end of your email if you
1:18:17have like a main lesson you want to
1:18:18encapsulate it in just one sentence next
1:18:21is to mix it up alternate between slow
1:18:22and fast pacing to maintain a natur flow
1:18:25and keep the reader interested example
1:18:27Billy muscle isn't just about lifting
1:18:28weights it's about strategy it's simple
1:18:30random lifting wastes time next is to
1:18:33use traditional phrases help the reader
1:18:35move smoothly between different Paces
1:18:37for example now that you know the basics
1:18:39let's get to the fun part seeing those
1:18:40muscles grow so this is especially
1:18:42important when you're doing lisal emails
1:18:45and high value emails of course we're
1:18:47going to get into what that actually
1:18:48means and types of those emails as we go
1:18:50on so putting it all together when you
1:18:51write you want to slow down to explain
1:18:54use longer es for clarity speed up to
1:18:56excite use short sentences to add
1:18:58excitement mix it up alternate between
1:18:59slow and fast and of course use
1:19:01transitional phrases smooth transitions
1:19:03keep the flow in simple words right like
1:19:04you're talking to your friends on an
1:19:06exciting roller coaster ride flowing
1:19:07down to show them the view and speeding
1:19:09up to give them a thrill keep them
1:19:11engaged and eager to continue now you
1:19:14understand pacing next is creating
1:19:15persuasion that shifts beliefs this is
1:19:17possibly the most important part when it
1:19:19comes to anything marketing and
1:19:21copywriting and I'm going to leave you
1:19:22with a small thing here that's not
1:19:24actually written or anything but it's
1:19:25something that I've been hearing and
1:19:26learning about a lot lately so some
1:19:28people say there's no difference between
1:19:30marketing and sales I disagree the
1:19:31difference between marketing and sales
1:19:33is this remember Jake Paul whenever he
1:19:35fights people he fights like UFC people
1:19:37but he only wants to do boxing why is
1:19:39that because he knows he has a better
1:19:41chance at winning if it's boxing that is
1:19:43marketing once they're actually in the
1:19:45game and they're fighting that is sales
1:19:47marketing essentially gets people closer
1:19:49to the sale sales is what gets people to
1:19:52get pushed over the edge so the
1:19:54difference here is let's say you are a
1:19:55Content copywriter meaning you writing
1:19:57the reals on an Instagram page or maybe
1:20:00you're writing the stories or maybe
1:20:01you're even doing the emails those are
1:20:03different kind of types of content
1:20:05copywriters but then you also have sales
1:20:07page copywriters or video salesletter
1:20:09copywriters or text salesletter
1:20:11copywriters these are guys who are in
1:20:13sales this is about selling selling the
1:20:16product whereas the marketing aspect is
1:20:17selling the click selling the next step
1:20:20selling people beliefs to actually get
1:20:22closer to eventually buying and that's
1:20:24why it's so important to understand
1:20:25belief shifting when we go into
1:20:26copywriting so let's just hop right into
1:20:29it so creating persuasion that shifts
1:20:30beliefs the first step to shifting is
1:20:33understanding and man so so so important
1:20:35this is not only important in sales but
1:20:37also in marketing and also whenever
1:20:38you're on your sales calls the first
1:20:40step to shifting or anything is
1:20:41understanding you need to understand
1:20:42people first and foremost on an
1:20:44individual basis you're never going to
1:20:45get people to change their mind unless
1:20:47you first make them believe that you
1:20:49understand their current position how to
1:20:51convince people by showing them your
1:20:53convinced this one's again again super
1:20:55important convincing people causes
1:20:56friction it's impossible to argue with
1:20:58someone based on what they believe and
1:21:00what convinced them we're going to go
1:21:02through some examples as we go further
1:21:04the elements of showing overt telling
1:21:06Trust on the Internet is at an alltime
1:21:08low people are more likely to believe
1:21:11you when you provide proof Without A
1:21:13Reasonable Doubt okay so let's go
1:21:15through Point by Point belief shifting
1:21:17is crucial to copyrighting if someone
1:21:19has a desire it's almost always their
1:21:20beliefs that stop them from getting it
1:21:22desire I want to lose weight and get
1:21:24shape limiting beliefs healthy food is
1:21:26expensive I'm big boned my genetics
1:21:28aren't good and I'm too busy these are
1:21:30their limiting beliefs that are stopping
1:21:31them from getting the thing it's not
1:21:32that they don't know what to do
1:21:33especially in Fitness Fitness is a
1:21:35really good example because bro Fitness
1:21:36is so hard for people to write about
1:21:38especially beginner copywriters because
1:21:40often times I see them make their value
1:21:42you need to lose weight by eating less
1:21:44calories than you actually consume no no
1:21:46you need to lose weight by burning more
1:21:48calories than you consume and you need
1:21:50to build muscle by going to the gym
1:21:51consistently it's say yeah but bro
1:21:53people know that but they're always
1:21:54going to say yeah but how the how behind
1:21:57those things is where the value is at so
1:21:59for example how to curb your cravings
1:22:01and not actually eat when you want to
1:22:03how to actually eat way less calories or
1:22:05or how fasting is actually the best way
1:22:07to eat less calories and you're going to
1:22:09stay full for a longer amount of time or
1:22:11here's the best routine to do while
1:22:13you're at the gym or here's how to be
1:22:14more consistent when going to the gym
1:22:16these are different types of value that
1:22:18you want to write about not just you
1:22:20need to go to the gym or or you need to
1:22:21lose weight by eating less calories
1:22:23because people already know they should
1:22:24should do that it's all about their
1:22:25limiting beliefs and being able to shift
1:22:27those in your copy if you're able to
1:22:29Simply prove you understand their
1:22:30beliefs prove their beliefs are wrong
1:22:32and then prove beliefs that serve you
1:22:35and your product right they've basically
1:22:37bought before you've even had to sell
1:22:40okay and we're going to talk about that
1:22:40more selling without even selling so
1:22:42what does this actually look like here's
1:22:43a really good example first of all they
1:22:45limiting belief I can't lose weight
1:22:46because I hate being hungry here's a
1:22:48challenging belief starving yourself and
1:22:50being hungry all the time isn't the
1:22:51answer okay so that we understand their
1:22:53belief so many people think that they
1:22:55have to they have to be hungry all the
1:22:56time when in fact you don't have to be
1:22:58hungry all the time then you sympathize
1:22:59with their belief most people are told
1:23:01less calories equals less weight but
1:23:03they've been lied to so this is where
1:23:05you prove the old belief wrong being
1:23:07hungry all the time leads to binge
1:23:08cycles and is terrible for weight loss
1:23:10you're going to starve yourself starve
1:23:12yourself starve yourself and the pain is
1:23:13going to be so so so apparent it's going
1:23:15to be so excruciating and you're also
1:23:17going to have that thought in your mind
1:23:18you know what I've been really good the
1:23:20last four or 5 days why don't I just
1:23:22have one scoop of ice cream anyways
1:23:24three tubs of ice cream later and you're
1:23:27you're cooked bro you're absolutely done
1:23:28anyways I'm going I'm going off the
1:23:29scripts as you can see but next is to
1:23:31prove the new belief prove it right
1:23:32losing weight is about strategic ways to
1:23:34stay full throughout the day while
1:23:36eating less calories so that's the
1:23:38belief shift and then you use the new
1:23:40belief to sell if you want a meal plan
1:23:43that's based around your time and taste
1:23:45preferences click here so you see what
1:23:47he did there and then there's also some
1:23:48photos at the bottom to actually prove
1:23:50the point even further so as you can see
1:23:52you know these are great examples
1:23:53because essentially when people are
1:23:55creating fast food the number one thing
1:23:57in their mind like McDonald's when
1:23:59they're making Big Macs is how can we
1:24:00make this food for the cheapest and how
1:24:02can we make it taste the absolute best
1:24:04and be the most addicting so that people
1:24:06come back and buy more whereas if you
1:24:08buy the food on your own you're actually
1:24:10going to be paying less because
1:24:11McDonald's isn't actually taking a bunch
1:24:13of the profit so McDonald's basically
1:24:15upcharges you a bunch they they create a
1:24:16burger for 40 cents and they sell it to
1:24:18you for 10 bucks so you're not actually
1:24:20paying that much money not to mention
1:24:22you're able to eat way more like twice
1:24:24much more food and still have the same
1:24:26amount of calorie intake let me prove it
1:24:28to you so on the left here you can see
1:24:30we have a homemade stuffed crust pizza
1:24:32is 900 calories 80 g of protein 105 G of
1:24:36carbs and 15 G of fat but over here on
1:24:38the right you can see it's way less
1:24:41Pizza it's more calories so 1, to 1200
1:24:44it's way it's half the protein only 45 G
1:24:47it's more carbs at5 G of carbs and it's
1:24:50way more fat it's like more than triple
1:24:52the fat 60 G of fat and it's the same
1:24:54here on the left homemade cheeseburger
1:24:56you get literally two cheeseburgers and
1:24:59way more fries and on the right you get
1:25:01one cheeseburger and just a little bit
1:25:03of fries and the macros are way way way
1:25:06way way better on the homemade stuff and
1:25:07there's so many different examples of
1:25:09these so you being able to show this to
1:25:11people like yo you can literally eat two
1:25:13Burgers and Fries every day it's only
1:25:151,200 calories and if you're able to do
1:25:17this show them how and show them how to
1:25:19actually work it into the routine and do
1:25:21the rest dude that's that's how you sell
1:25:22right there you actually give people
1:25:24value and you you shift their beliefs so
1:25:26that they are closer to the cell next
1:25:28okay so this is a visual representation
1:25:31of what this looks like so here's what
1:25:32correcting looks like someone might say
1:25:341 + 1 equal 3 and when you go ahead and
1:25:36say wrong they're going to get
1:25:38frustrated angry you're going to cause
1:25:40friction and they're going to say no and
1:25:42you're not going to get anywhere
1:25:43nobody's going to get anywhere and then
1:25:44next is belief shifting by first
1:25:47understanding 1+ 1 equals 3 and then you
1:25:49can see I see how you could think that
1:25:51just being able to say that I I see how
1:25:53you can think that in fact I thought
1:25:54that too until I found that 1 + 1 equals
1:25:582 and then I was shocked and then I was
1:25:59able to get my my dream state and now
1:26:01they're going to think oh shoot I was
1:26:03wrong and I'm one step closer to
1:26:05actually buying their product obviously
1:26:06they not going to sell that but it's a
1:26:08it's a psychological thing it's
1:26:09subconscious and of course that goes
1:26:11back to convincing people by showing
1:26:13that you are convinced that's the
1:26:14example I just use so understanding
1:26:16belief shifting exercises so this is
1:26:18another one that is going to help you
1:26:21kind of wrap your head around beliefs
1:26:23and how to shift them as well I want to
1:26:25ask you this question do you feel as
1:26:27though you choose your beliefs most
1:26:29people would say yes but consider this
1:26:31when people are asked most would agree
1:26:33with the statement that they can choose
1:26:34their beliefs but let's see if that's
1:26:36entirely true picture someone kidnapping
1:26:37your family and holding them at gunpoint
1:26:39I know the example is Extreme and I hear
1:26:40this in sales all the time it kind of
1:26:42makes me cringe but it's just like let's
1:26:44just say it's it's life and death okay
1:26:46the kidnapper says the only way you get
1:26:48your family back is if you believe that
1:26:50I'm Jesus now the best you can do is say
1:26:53that you believe he's Jesus but still
1:26:55actually believing him is something
1:26:57that's completely different so you'll be
1:26:59like okay all right man like you're
1:27:00Jesus for sure but do do you actually
1:27:01believe that probably not now imagine he
1:27:03turned water into wine walked on water
1:27:06and then casually proceeded to split the
1:27:07sea then would you believe him you'd be
1:27:09like oh damn this dude is actually Jesus
1:27:11you can't get people to truly believe
1:27:13something without first submitting the
1:27:15evidence that it's true with strong
1:27:17enough evidence it's difficult to not
1:27:18hold certain beliefs not only is this a
1:27:21copyrighting lesson but also a lesson in
1:27:23life in general and so to understand how
1:27:25to actually show proof we have proof
1:27:27showing strategies number one is
1:27:29analogies okay so understanding how to
1:27:31utilize these in your copy and of course
1:27:32we're going to go over tons and tons and
1:27:34tons of examples but understanding how
1:27:35to utilize these proof showing
1:27:37strategies or justifications is going to
1:27:39let you create very very persuasive
1:27:41writing and every everything in
1:27:43copywriting is persuasive every
1:27:44advertisement that you see every video
1:27:46sales letter every email everything is
1:27:48meant to shift your beliefs so let's go
1:27:50into actually how we're going to do that
1:27:52first and foremost is analogies a way to
1:27:55explain something by comparing it to
1:27:57something else that is easier to
1:27:59understand it's like saying a computer
1:28:01is like a brain because it processes
1:28:03information okay so that's the analogy
1:28:05next is quotes quotes are powerful
1:28:07because they provide authorative support
1:28:09for an idea making it more credible they
1:28:12also resonate emotionally with readers
1:28:14helping to enforce and shift their
1:28:16beliefs now we have tons of examples at
1:28:19the bottom so you're going to be able to
1:28:20better wrap your head around everything
1:28:22here next is of course statistics
1:28:24showing statistics is effective because
1:28:26they provide concrete factual evidence
1:28:28that support your claims this helps to
1:28:30build trust and credibility making it
1:28:32easier to convince people to change
1:28:33their minds and next of course is more
1:28:35proof showing strategies cost narration
1:28:37this one's big cost narration is
1:28:39important because it demonstrates the
1:28:41significant effort or investment behind
1:28:43your claim making it more compelling it
1:28:46shows the value and credibility of your
1:28:48knowledge helping to convince others of
1:28:50its worth two more one hypothetical
1:28:52example hypothetical example examples
1:28:54much like analogies are important
1:28:56because they illustrate how a concept
1:28:58can be applied in real life situations
1:29:00making it easier to understand they help
1:29:02readers visualize potential outcomes
1:29:04making your argument more relatable and
1:29:06convincing and then last but certainly
1:29:08not least is borrowed Authority kind of
1:29:10like quotes borrowed Authority is
1:29:12effective because it leverages The
1:29:13credibility of experts or well-respected
1:29:16sources to support your claim this
1:29:18Association enhances the trustworthiness
1:29:20of your argument making it more
1:29:22persuasive to your audience so so let's
1:29:24just go over some examples so quotes as
1:29:26Steve Jobs once said Innovation
1:29:28distinguishes between a leader and a
1:29:31follower now this works because let's
1:29:33say I said this you're going to be like
1:29:34oh well yeah I don't know but this is
1:29:35like this dude who knows him he's some
1:29:37online dude you just met me but you know
1:29:39Steve Jobs you know if you're in
1:29:40business you know he's the guy to to
1:29:42Listen to If you don't listen to Steve
1:29:43Jobs I don't know who you can listen to
1:29:45if you're trying to build a business
1:29:46that's how quotes work next is
1:29:48statistics studies show that 80% of new
1:29:51businesses fail within the first 5 years
1:29:53okay that is a real statistic too next
1:29:55is cost narration I've spent 5 years and
1:29:57$10,000 researching the best fitness
1:30:00routines to develop this program here's
1:30:02how it works you're showing exactly what
1:30:04goes into you actually knowing what you
1:30:06know and then the next is the
1:30:07hypothetical examples would you rather
1:30:09have a 90% chance of growing your
1:30:10business year-over-year or a 3% chance
1:30:13to double your Revenue so would you
1:30:15rather a high probability low growth or
1:30:18would you want a low probability high
1:30:21risk high amount of possible growth
1:30:24that's what the hypothetical example is
1:30:25and what that could be proving is when
1:30:27it comes to scaling you don't want to
1:30:28scale your business too aggressively
1:30:30because then you're risking what you
1:30:32already have whereas if you scale it
1:30:34consistently over time and scale it the
1:30:36smart way you have a lower chance of
1:30:39blowing up your business next is
1:30:40borrowed Authority according to Harvard
1:30:42Business Review companies that invest in
1:30:44employee training see a 24% increase in
1:30:47profit everybody knows what Harvard is
1:30:49everybody trusts a Harvard Business
1:30:51Review because they are the top Ivy
1:30:53League school and then last but
1:30:54certainly not least is analogies
1:30:56building a successful business is like
1:30:58growing a garden you need the right
1:30:59tools patience and care for it to
1:31:02flourish okay pretty simple
1:31:04straightforward and easy to understand
1:31:06next is inspiring instant action what is
1:31:10going on everybody it is your boy Tyson
1:31:114D without any further Ado let's hop
1:31:13right back into the free Mega course
1:31:16starting with talking about inspiring
1:31:18instant action what this looks like what
1:31:20this means how to do it so on and so
1:31:22forth and how to use it in our
1:31:23copywriting so how to make people take
1:31:25action and people with copywriting a lot
1:31:27of the times they get confused they get
1:31:28confused because they think copyrighting
1:31:30is just for selling but copyrighting is
1:31:32for taking action there are so many
1:31:34different steps between somebody finding
1:31:36out about a product and actually going
1:31:37ahead and buying it you have to first
1:31:40initiate those belief shifts and then
1:31:42you have to get people through the
1:31:43funnel and then once people already buy
1:31:45you have to get them to keep buying so
1:31:46there's so many different parts of that
1:31:47whether it be to click on a link to buy
1:31:49something and take out your credit card
1:31:51and actually fill out a payment plan and
1:31:54so much else so every single step of the
1:31:55funnel is going to have an action
1:31:57associated with it and next is using
1:31:59problem solution Loop this is
1:32:00essentially how you give someone value
1:32:02but then you also give them something to
1:32:04click on and go to next and then of
1:32:06course action's biggest enemy which is
1:32:08which is confusion and how to eliminate
1:32:11confusion how to avoid it at all costs
1:32:12so how to make people take action in
1:32:14order to make people take action you
1:32:16need to give them something that they
1:32:17want on the other side and you do this
1:32:19with a call to action this is
1:32:21essentially like you're leading them
1:32:22there with some bait or with like a a
1:32:24cookie for example I'm going to give you
1:32:25something that you want but in order to
1:32:27get that thing that you want you have to
1:32:29take this action click here to learn how
1:32:31to convert more casual viewers into
1:32:32dream buyers is an example using the
1:32:35problem solution Loops many copywriters
1:32:37struggle with the idea of how to give
1:32:39value inside their email while also
1:32:40giving a call to action at the end and
1:32:42the answer is in problem solution Loops
1:32:44the more solutions we have the more
1:32:46problems arise now that you know that
1:32:48losing weight isn't just about calories
1:32:50but is just as much about learning how
1:32:52to avoid hunger click here to to XYZ
1:32:54learn how to lose weight by avoiding
1:32:56hunger at all costs lose weight while
1:32:57staying full now that you have this and
1:32:59now that you know this and now that you
1:33:00actually got the solution you know what
1:33:02to do if you want to know how to do it
1:33:04and have those exact steps that is right
1:33:06here through the link that is the
1:33:08problem solution Loop so this is what it
1:33:10looks like okay these are open Loops so
1:33:12you start with something intriguing a
1:33:14loop I'm going to show you how to do XYZ
1:33:16you close the loop but you open it up
1:33:18again by letting them know just because
1:33:20you know how to do step one doesn't mean
1:33:21that you're going to have it all figured
1:33:22out there are also other aspects that
1:33:24you're going to want to figure out and
1:33:25if you want the solution to that that's
1:33:27through the call to action the link or
1:33:29buying or whatever the next step is now
1:33:32action's biggest enemy is confusion
1:33:34confused readers don't click they don't
1:33:36take action and they don't buy when
1:33:38crafting a CTA or call to action the
1:33:40worst thing you can do is confuse the
1:33:41reader so make sure you leave only one
1:33:43call to action at the end of your copy
1:33:45and make it simple and specific this is
1:33:47something that people get wrong a lot
1:33:49because they're like oh well at the end
1:33:50of this email make sure you follow me on
1:33:51Instagram and go buy my course if you
1:33:53want or go go buy my other product if
1:33:55you want or you can buy these four
1:33:57products you have a you have a choice of
1:33:58which one when people have too many
1:33:59options they never click doesn't ever
1:34:01happen and now we have a surprise free
1:34:03value drop so the 4D starter swipe F
1:34:06this is essentially hundreds of pieces
1:34:07of copy hundreds of pieces of copy that
1:34:09you can review that you can check out
1:34:11that you can break down that you can get
1:34:13inspiration from inside of the 4D
1:34:16starter swipe file next we have the 4D
1:34:18AI prompt pack I'm going to go way way
1:34:20way deeper into creating copy with AI
1:34:22and going to be doing doing it in front
1:34:24of your eyes as we go on but if you want
1:34:26the complete prompt pack it is right
1:34:28here in the 4di a prompt pack and of
1:34:30course the emails from scratch blueprint
1:34:32I'm going to open this up and as you can
1:34:34see we have in here the emails from
1:34:36scratch blueprint so we have the steps
1:34:38we have the emails as well so these are
1:34:40three emails that I created so you can
1:34:42go through check them out and you can
1:34:44see essentially what makes them tick so
1:34:45you guys can get those three resources
1:34:48for free inside of the copy starter kit
1:34:51I'm actually going to show you exactly
1:34:53what that looks like so guys here I am
1:34:55in the free copy starter kit as you can
1:34:57see I have way more than the stuff that
1:34:59I actually showed you right there we
1:35:01have playbooks we have the kit itself
1:35:02right here we have the first client
1:35:04challenge we have the mindset course
1:35:06Community trainings and everything else
1:35:08down here as well so if you guys want
1:35:10access to this complete thing again that
1:35:12is down for free Below in the
1:35:15description I mean wow let's look at all
1:35:16this stuff swipe file portfolio Builder
1:35:19email copywriting templates Outreach
1:35:21scripts I mean it is all adjust right in
1:35:24there so now everybody I would like to
1:35:26personally invite you to review some
1:35:28beginner copy from my private community
1:35:31so this is me just essentially going
1:35:33through line by line on some of my
1:35:35students copy and the reason why this is
1:35:37going to be so valuable for you is
1:35:38because I promise you you are going to
1:35:40make the exact same mistakes in your
1:35:42copy but you're going to hopefully be
1:35:44able to learn and avoid those mistakes
1:35:46by just watching me review other
1:35:47people's copy what you're going to do is
1:35:49you are going to develop what I call an
1:35:51inner Mentor so if you watch somebody
1:35:53review copy copy for hours and hours and
1:35:54hours on end like you're probably going
1:35:56to watch me do by the end of this
1:35:57gigantic free Mega course the voice is
1:36:00now going to be ingrained in your mind
1:36:01so while you're actually writing the
1:36:03copy you're going to hear my voice say
1:36:05you should make that lead shorter or you
1:36:07should change the structure so you're
1:36:09going to be able to essentially quote me
1:36:11verbatim while you're reading over your
1:36:12own copy this is basically like the the
1:36:15best way to actually get better at copy
1:36:17over a short amount of time so without
1:36:18any further Ado let's hop right into the
1:36:21copyrighting reviews so this is for the
1:36:23Renzo agency guy Renzo I see him all
1:36:25over my thing he's definitely a Tik Tok
1:36:28business guy understanding brand voice
1:36:30so that's a bunch of stuff about his
1:36:31brand voice the angle the what iner for
1:36:33me the goal awesome so warmup email my
1:36:36boss fired me and helped me I I get what
1:36:38you're doing here the concept is good
1:36:40concept is good
1:36:43execution is off how would you guys
1:36:45critique this this subject line the
1:36:47thing is like I get what you're saying
1:36:49like I'm glad that my boss fired me
1:36:51because it allowed me to work on my
1:36:53business and XYZ but it sounds like your
1:36:56boss fired you and then like helped you
1:36:58out oh he fired me and then he like paid
1:37:00for my groceries or something right
1:37:01that's what it sounds like so it's kind
1:37:03of ambiguous so we don't want things to
1:37:05be ambiguous so I'd be like my boss
1:37:08firing me was the best thing that ever
1:37:13happened now this is way too long for a
1:37:15subject line but that's basically what
1:37:16you're trying to say so what I might do
1:37:18is I would uh I would do some AI aess
1:37:22around that AI prom rped I fired my boss
1:37:25yeah that's a very it's kind of a common
1:37:27angle I fired my boss but some people
1:37:29haven't heard it before I've been in the
1:37:30bizop space so I've heard it for like I
1:37:32said no to my boss that one's a bit
1:37:34better but still kind of ambiguous and
1:37:36it made me a millionaire yeah the the
1:37:38preview the preview actually kind of
1:37:39saves it I might not I might even make
1:37:40it more dramatic dramatic I told my boss
1:37:45to I don't know I don't know something
1:37:48exploitive I'm not really sure but you
1:37:50can make it I don't know this is this is
1:37:52this is good you some good ideas here
1:37:54I'm not sure they might be able to be
1:37:56better though they they definitely might
1:37:57be able to be better hi Tyson what if I
1:38:00told you one sentence changed the entire
1:38:01course of my life I would bring it back
1:38:03here too and what if I told you it could
1:38:08do the same for you too how and then
1:38:12I'll go deeper so what if I told you one
1:38:14sentence changed the entire course of my
1:38:16life uh you can just say changed my life
1:38:19cuz remember we're in the we're in the
1:38:20lead here so in the lead remember you
1:38:22have to be really really really lean
1:38:23like you have to be extra conscious of
1:38:26the economy of words here I might not
1:38:28even say what if I told you I just start
1:38:30off with one sentence change my life
1:38:32Tyson life puts I wouldn't even use the
1:38:35first name here I would cut that you're
1:38:36kind of overusing it you already used it
1:38:38two lines ago so i' cut life often puts
1:38:41us on a split path and I faced such a
1:38:43moment once if you find yourself stuck
1:38:45my story might help you find your way my
1:38:46way to what uhuh way to what might help
1:38:51you what so he's like a an agent guy
1:38:53right it was 2019 I I entered at
1:38:56Microsoft I became a robotics uh
1:38:58instructor teaching 6 to 9year old kids
1:39:01like like yeah this is there's some
1:39:03things in here that are too specific
1:39:04especially for the beginning of the
1:39:05email okay like if you say kids in my
1:39:07mind I think like five 7 which is
1:39:10basically what you're saying in here
1:39:11anyways it was 2019 I interned at
1:39:14Microsoft I became a robotics instructor
1:39:16teaching kids see although the job was
1:39:18quite easy I still got fired on the
1:39:19first day yeah this is something that I
1:39:21would put I'd put this in the subject on
1:39:23like I got fired on my first day led me
1:39:26to me becoming a millionaire or
1:39:27something or something now you might be
1:39:28wondering how did a former Microsoft
1:39:31intern get fired from a job he found
1:39:33easy it's not because I screwed up at
1:39:35the job it's not because I just put or
1:39:37it's not because I screwed up at the job
1:39:39or showed up late or because I tried to
1:39:41steal my boss's Monday morning coffee
1:39:43LOL I got fired because I hated what I
1:39:45was doing my boss asked me do you like
1:39:47what you're doing I replied no then he
1:39:49said I'm going to do you a favor and
1:39:51fire you I know you can do better trust
1:39:54me this incident changed my life because
1:39:56my boss understood very important
1:39:58concept passion and enjoyment is in
1:40:01one's work are crucial for long-term
1:40:03success and sa satisfaction this could
1:40:05be said way shorter like challenge
1:40:06yourself to to say all this stuff
1:40:08shorter say it shorter like one thing
1:40:11that got me really good at this is
1:40:13creating more tweets make like this is
1:40:15this is like a big lesson too like when
1:40:17it's bold a big lesson like you're
1:40:19supposed to make it like small concise
1:40:22like it should be the size of this this
1:40:23this sentence right here like that's
1:40:25like a perfect size like seven words
1:40:27eight words it is true that's why I
1:40:29never settled for a job I I decided to
1:40:31start my own smma agency so social media
1:40:35marketing agency already stands for smma
1:40:37so you saying smma agency sounds like
1:40:39you're saying social media marketing
1:40:41agency agency see what I mean so my
1:40:43friend uh you can just cut this uh cut
1:40:46or you can just say agency you say one
1:40:48or the other saying them together is
1:40:49kind of redundant the first year man it
1:40:52was a grind full of struggles with zero
1:40:54to clients I sent thousands of yeah so I
1:40:57would be like very concise on this point
1:40:59like this is all you need concise
1:41:02because this isn't the point of the
1:41:03email the point of the email was a story
1:41:05with your boss and now you're going into
1:41:06like what it was like starting your
1:41:09starting your smma send thousands of
1:41:11cold messages daily but none converted
1:41:12into Cash yet I didn't stop I hustled
1:41:14harder than before hustled harder than
1:41:17before harder than before what and you
1:41:18know what it paid off big time now I can
1:41:21travel anywhere working 2 to 3 hours a
1:41:23day living on my own terms pursuing my
1:41:25passion helped me build a seven fig
1:41:27business this wouldn't be possible with
1:41:29a job so Tyson set your sites high and
1:41:31push for it I've got your back and I'm
1:41:33always cheering for you if you need any
1:41:35help on your journey reply to this email
1:41:37with the word what you'll get more
1:41:38replies if you tell them what word to
1:41:41reply with I'll be at my computer for
1:41:42the next few hours getting some work
1:41:43done so what so have a chance to get
1:41:48back at you Renzo PS if you're wondering
1:41:52what an agency is is and how you can how
1:41:54I can help you reach 10K a month ASAP
1:41:57then click here to join my free class
1:41:59I've got every detail covered I might
1:42:00even make this double CTA you could you
1:42:02don't have to but double CTA uh where
1:42:06you give Intrigue and benefits sweet man
1:42:09the lesson here like we got to keep it
1:42:11like you know one one email one idea
1:42:13that's that's the expression so
1:42:15essentially what you want is like what
1:42:17are you really trying to say I'm trying
1:42:18to say that I had a job and my boss
1:42:22could tell I wasn't passionate about it
1:42:24so he did me a favor and fired me and
1:42:27that's when I learned that only the
1:42:28things that are that you're passionate
1:42:30about are worth doing in life so I
1:42:33started my agency and because of that
1:42:35moment now run a seven figure agency
1:42:37where I'm able to XYZ time Freedom
1:42:40location Freedom everything else and if
1:42:42my boss wouldn't have fired me who knows
1:42:44I might not even be here right now so
1:42:45learn from my lesson and build a
1:42:48business that you actually enjoy that
1:42:50can give you the freedom that you want
1:42:52and you came build the level of income
1:42:54that you want and if you want to know
1:42:56what business that is and how I did it I
1:42:58have a free class coming up on smma
1:43:00where I'll show you boom the rest
1:43:03awesome we got a holistic personal.
1:43:06Finance coaching one is one of the most
1:43:08common causes of stress does this sound
1:43:10familiar keep saying you'll save more
1:43:12but never seem to have any money left
1:43:13over this must be a template somewhere
1:43:16cuz I I've seen this pretty much exact
1:43:18same thing somewhere oh G God my eyes
1:43:22what is what is this so you're like when
1:43:24you have bullets this long it kind of
1:43:25defeats the purpose of bullets o yeah
1:43:28this this thumbnail thing is is no
1:43:30there's a lot of violations here did you
1:43:32not just already do this up top nobody's
1:43:34reading all this damn and Center Center
1:43:37Line small text is crazy here's my
1:43:40thoughts cash may be king but cash flow
1:43:42is the queen yeah like here's my
1:43:44thoughts as a as a headline it's crazy
1:43:47it It's Tricky with these types of
1:43:49people man because she has no idea that
1:43:51her marketing is not very good and she
1:43:53also doesn't care like a lot of these
1:43:56people out here and you're going to
1:43:57you're going to realize and and learn
1:43:59they're making like 8 Grand a month 16
1:44:02Grand a month 24 Grand a month and
1:44:04they're just they're cool they're cool
1:44:06like that they'll just do that forever
1:44:08and you're like hey I could make you
1:44:09like 30 40 50 60 and they're like me but
1:44:12if you grow like a a if you if you reach
1:44:14out to Growing Brands who are actually
1:44:17they're actually already hiring people
1:44:19like they have a team already then that
1:44:21that's essentially who you want to work
1:44:22for bro is the bigger companies and
1:44:24you'll think that these guys like these
1:44:26guys are going to reply to you easier
1:44:28like you'll get replies from these
1:44:29people but they're not like they're not
1:44:32the best to average do but yeah I can
1:44:34tell this girl is not making any money
1:44:35and she also made this herself which
1:44:37tells me she's pretty much a uh a
1:44:40solopreneur which is hard to to work
1:44:43with them cuz they're very uh they're
1:44:45very averse to giving up any of their
1:44:47profit whereas a business owner who's
1:44:49making 50 Grand a month 80 grand a month
1:44:52100 Grand a month 200 Grand a month 500
1:44:54Grand a month they they they do not care
1:44:58about three grand a month they don't
1:45:00care about paying you 3K so Avatar
1:45:04angle what do want the reader to do
1:45:06subject line free Financial Health
1:45:09Workshop sweet build long-term wealth in
1:45:12your 40s hey first name if you're 40ish
1:45:15and feeling overwhelmed with the with
1:45:17all the financial topics coming your way
1:45:19and have a desire to build long-term we
1:45:21wealth I'm here to tell you it's not too
1:45:23late I might get rid of 40ish because
1:45:25that's very selective be more inclusive
1:45:28like if I wrote an email to my list and
1:45:30I was like if you're in your 20s and you
1:45:32blah blah blah blah blah it's like yeah
1:45:33probably like 50% of the people are in
1:45:35their 20s probably like no less than 50
1:45:38like 40% of people might be in their 20s
1:45:4030% of people might be less and the
1:45:43other 30% might be more than like 30 or
1:45:46older so everybody else who reads this
1:45:48is going to feel like well shoot you
1:45:49could say like if your generation I just
1:45:52put generation old and then and then
1:45:54continue from there and have a desire to
1:45:56build long-term wealth I'm here to tell
1:45:58you it's not too late after turning 39
1:46:00should be a comma here I noticed
1:46:02conversations with all my friends and
1:46:04clients changing after I turned 39 I
1:46:07noticed conversations with my friends
1:46:08and clients changing they kept telling
1:46:10me they no longer avoid their Financial
1:46:13Health like is that what they told you
1:46:15like imagine we're having a conversation
1:46:17I'm like man I can no longer avoid my
1:46:19Financial Health you be like what did
1:46:21you just get like by aliens are you like
1:46:24programmed now not super natural just
1:46:27say like they they started worrying
1:46:28about their finances more like that's
1:46:30how you would say it to like your your
1:46:31buddy I'm sure some of the following
1:46:33statements resonate with you I make good
1:46:35money but I feel like my bank is leaking
1:46:37money faster than I'm earning it all
1:46:38right so these are from her statements
1:46:40these are all very common and valid
1:46:41thoughts to be having and by now you may
1:46:44have an established career your own
1:46:46family and dreaming of retirement full
1:46:48of Adventures making memories the truth
1:46:50is you are in a great position to set
1:46:52yourself and your family up for a very
1:46:54bright future avoid using words like
1:46:57very cuz a very bright future means the
1:46:59exact same thing as bright future you're
1:47:00just killing for characters in my
1:47:03financial wealth Workshop I might say
1:47:04like the in the financial wealth
1:47:06workshop and I was also put free here
1:47:08too free I will teach you the three
1:47:10lessons you need to know take control of
1:47:12your financial future and build long
1:47:14lasting wealth best of all it's
1:47:15completely free yeah you lead with free
1:47:17you don't just end with free reply this
1:47:18email with the word class to save your
1:47:20spot until next time sign off so I would
1:47:22definitely do double CTA here and you're
1:47:24you're starting to to notice a common
1:47:26patterns like with the last like three
1:47:27emails I've been saying like you know a
1:47:29double CTA would go well here double CTO
1:47:31will go well here but it really this one
1:47:33especially because you don't really tell
1:47:35me much about what it is and it's a
1:47:38quite weak Hook when you say like the
1:47:39three key lessons you need to know to
1:47:41take control of your financial future
1:47:43like if I'm doing a live for copywriters
1:47:46I'm never saying here are the three key
1:47:48lessons to making more money with
1:47:50copyrighting like that's so vague I
1:47:51would say here's an Outreach method that
1:47:53I literally used to close a $1,500
1:47:56client up front I'm going to walk you
1:47:57through step by step how I did it and
1:47:59after that I'm going to show you the
1:48:00exact emails that I actually sent him
1:48:03that made him $50,000 in one month and
1:48:05I'm going to break them down line by
1:48:07line right cuz these are tangibles
1:48:09they're they're tangential you you
1:48:11actually get something and it it feels
1:48:13real because you give a lot of intrigue
1:48:15around it and she probably doesn't have
1:48:16that on her thing cuz her marketing is
1:48:18weak sauce but um it also probably helps
1:48:21to write for for for better businesses
1:48:23too you don't need another Outreach
1:48:25method but this sounds like uh this
1:48:27sounds like fairy tale copy my friend
1:48:29this sounds like fairy tale copy next
1:48:35time write your copy about a a business
1:48:41and leave the link to them at the top so
1:48:47that I can give you better feedback yeah
1:48:50so again a huge problem that copy
1:48:52writers have and that you should not do
1:48:54is writing copy for copywriters it's
1:48:57like trying to get better at chess by
1:48:59just like destroying your 9-year-old
1:49:01cousin at chess every single time Lally
1:49:03just like mating them in like 10 moves
1:49:05and they're done it's like you're not
1:49:07really going to get better at that and
1:49:09it's also like trying to get better at
1:49:11chess by playing basketball it's like
1:49:13dude this is not even what we're what
1:49:14we're doing like like you're kind of
1:49:17you're kind of developing your
1:49:19copywriting skill but also not really
1:49:21you don't need another Outreach method
1:49:22hey first name name a lot of copywriters
1:49:24are always looking for that brand new
1:49:27super promising Outreach method yeah so
1:49:30you have a lot of filler words here a
1:49:32lot of copywriters so cut that are
1:49:37always this is filler cut and usually I
1:49:40wouldn't even review this cuz it's copy
1:49:42about copy but I'm going to do it
1:49:44looking for that brand cut super cut
1:49:49Outreach method that no one's ever used
1:49:51before copy writers love looking for
1:49:56outreach methods or they love they love
1:49:59new Outreach methods like five words
1:50:03copywriters love new Outreach methods
1:50:05you have to realize the key isn't in the
1:50:06best Outreach method the key is suc
1:50:09consistency so there's also no what's in
1:50:11for me I know what's in it for me it
1:50:14feels like it's just a a transcribed
1:50:16transcribed real that one no one have to
1:50:19ever used before you have to realize the
1:50:21key isn't the best Outreach method the
1:50:23key is consistency you see when you
1:50:26always try out new methods and never
1:50:27stick with one you won't be able to see
1:50:30what works or
1:50:31not right you won't be able to see what
1:50:33works or not which results in you having
1:50:36bad Outreach messages and not getting
1:50:37clients now please choose one uh
1:50:40Outreach method that fits you and stick
1:50:41with it if you want a simple breakdown
1:50:43of the different Outreach methods check
1:50:44out this video where I explain
1:50:45everything so you have the overall ideas
1:50:48down right and you're only on week two
1:50:50so I'm not going to roast you at all uh
1:50:52but you have the overall ideas down now
1:50:55please choose one Outreach method that
1:50:56fits you and stick with it but I would
1:50:58give like the the lesson right where
1:50:59it's like you get better or you make
1:51:03progress doing one thing 100 times
1:51:08instead of 100 things one time you see
1:51:12what I did there I kind of made it like
1:51:14engaging kind of like a tweetable
1:51:16tweetable line at the end so yeah here's
1:51:18how I would fix it right so again at the
1:51:20beginning the beginning is way too long
1:51:21rule of thumb for you my friend when you
1:51:23go up to here to tools and word count it
1:51:25should be around 14 maximum this one's
1:51:2815 but like 14 is if it's still like
1:51:31like still super lean right ideally you
1:51:33want it to be like 7 to 10 so copy rers
1:51:36love new Outreach methods they think
1:51:38that if they find one that some no
1:51:40nobody's ever used before that's super
1:51:42effective that clients will just come
1:51:44jumping at them and begging to thr their
1:51:46cash at them but in reality this is the
1:51:48furthest thing from the truth and in
1:51:50this email I'm going to show you the
1:51:51real Secret behind getting copywriting
1:51:53clients cuz what most people don't don't
1:51:56understand is that Outreach is a skill
1:51:58not a method there is no saturated
1:52:00method there's only saturated ways to do
1:52:02the method I'll give you an example back
1:52:04in 2022 everyone was sending out the
1:52:06exact same Outreach method at the exact
1:52:09same email just a few different words
1:52:10tweaked to the point where businesses
1:52:12were open up opening up their email
1:52:14their inbox and there will be 12 emails
1:52:17almost the same subject line almost the
1:52:19same email why because one really
1:52:21popular copyrighting course with
1:52:24hundreds of thousands of people in it
1:52:25were giving people one email template to
1:52:27just try and spam out to everybody as
1:52:29many people as they could this caused
1:52:32nobody to get any clients so why were
1:52:34why were 90% of people not getting
1:52:36clients but there was still a small 10%
1:52:38of people who were well it's because
1:52:39they were doing the same Outreach
1:52:41methods but in a completely different
1:52:43way they were still using cold email but
1:52:45they were using different cold emails
1:52:46than everyone else and if you want to
1:52:48know how to actually personalize your
1:52:49Outreach so that it's only yours and
1:52:52you're never going to feel like you're
1:52:54doing what everyone else is doing then
1:52:56check out this video where I explain how
1:52:59to make personal Outreach methods or
1:53:01whatever it is that that's how I'd
1:53:02freestyle that and I write about copy
1:53:05all the time but don't don't write about
1:53:06copy I get how that's like a natural
1:53:09inclination so everybody does it but try
1:53:11to avoid
1:53:12that I love when people put the link at
1:53:14the top bro this is so much better the
1:53:16fitness industry is full of see now
1:53:19that's that's a pretty good headline
1:53:21most people think that in order to get
1:53:22fit they need to go to the gym well
1:53:24what's in a gym mostly weights and
1:53:26non-functional machines meant to
1:53:28primarily train your muscles yet there's
1:53:31more than just muscles within your body
1:53:32what about your tendons your lingens
1:53:34what about your cardiovascular system
1:53:36this is honestly pretty good dude
1:53:37furthermore the fitness industry is full
1:53:40of bad nutrition advice every Fitness
1:53:42expert is sponsored by a suing company
1:53:44that sells the belief that you need to
1:53:46take pre-workouts protein creatine and
1:53:48other craft to get fit some even sell
1:53:50pills or tees that claim to help you
1:53:51lose weight all this costs a ton of
1:53:53money and none of it is necessary I
1:53:56personally don't take any per
1:53:57supplements and only train with my body
1:53:59weight how's is possible it all comes
1:54:01down to my methodology of the three
1:54:04pillars necessary to have a functional
1:54:06and shredded life this guy has joined a
1:54:08coaching program this this isn't
1:54:09somebody who's completely not
1:54:12well-versed in marketing so either he's
1:54:14taken a course or he's got somebody to
1:54:16do this or he's joined a program that's
1:54:18like a high level mentorship program the
1:54:20reason why I know this is because three
1:54:22pillers is a very very coaching offeres
1:54:26thing to say whereas home girl from
1:54:28before like she would never know
1:54:29anything about no three pillars she she
1:54:31doesn't understand how to make her offer
1:54:33different three pillars is essentially
1:54:34the core and the Crux of an offer you
1:54:36know what I'm going to do that I'm going
1:54:38to go through with you guys how to
1:54:40create a killer offer with pillars now
1:54:44this isn't going to be the horos like oh
1:54:47well the offer has to be like uh you
1:54:49know you had the guarantee at the end
1:54:50and blah blah blah blah blah like no
1:54:51it's not like that the offer makes your
1:54:55thing one of one of one more attractive
1:54:59to your target audience because it
1:55:05teaches them how it works and then sells
1:55:09the
1:55:11implementation you guys are getting a
1:55:12little bonus right here I paid I paid
1:55:14like 20 grand to know this just so you
1:55:15guys now Revy abuvala Tanner chister
1:55:19Lauren tickner all these like high high
1:55:22high High Lev coaches who are going to
1:55:23coach other business coaches are
1:55:26literally selling this for at least 15
1:55:28grand 20 grand 25 Grand and this is the
1:55:30first thing that they help you do is fix
1:55:31your offer and a lot of the people that
1:55:33you're working for are already going to
1:55:35have offers that are converting but if
1:55:38they offer could convert better or
1:55:40they're writing a vssl or they're
1:55:41writing a sales page or you're writing
1:55:43emails for them and you need to figure
1:55:45out what their offer is here's how you
1:55:47do it so there's a few things to note
1:55:50what do most people teach actually now
1:55:54that I think about it this dude this
1:55:55dude legitimately probably did like the
1:55:57exact same type of program that I did
1:56:00where it's like probably not even the
1:56:01same person but it's it's a very very
1:56:03very foundational step is creating an
1:56:05offer like this what do most people
1:56:06teach why is it inferior why is yours
1:56:12different pillar number one and that's
1:56:15like what you do that works best then
1:56:19why it works best and then you also have
1:56:22to weave in weave in uh justifications
1:56:26and then you basically always want to
1:56:27add an analogy basically always want to
1:56:30add an analogy it's like it's really
1:56:33easy to come up ones for ones with
1:56:35business you go pillar and then pillar
1:56:37two is like going to be the same thing
1:56:39number two like same as number one and
1:56:43then pillar three is y you so pillar
1:56:46three can be another like pillar one it
1:56:49could be just like another reason as to
1:56:50what you why what you do is better and
1:56:52why better but pillar number three is
1:56:53also why you what have you done helped
1:56:58people do and accomplished it's like
1:57:01dude you're sitting here with Tyson 4D I
1:57:03have one of the most watched YouTube
1:57:06videos with the word copyrighting even
1:57:08in the title and the fastest growing
1:57:10YouTube channel not only is the fastest
1:57:12growing YouTube channel but it also
1:57:14dominates the smma YouTube channels and
1:57:17smma is a way bigger Niche than
1:57:19copyrighting like smma is literally like
1:57:21way up here everybody knows about smma
1:57:23but yeah copywriting is absolutely
1:57:25dominating why it's because copywriting
1:57:26is literally in all of my videos it's in
1:57:29all of my products like dude how are you
1:57:31going to trust a copywriter who's out
1:57:33here with like 500 subscribers bro if
1:57:35your copy was good you'd put it in your
1:57:37videos and you get more people to watch
1:57:38you and this is the big difference
1:57:40between these corporate copywriters who
1:57:42like write copy for some but like
1:57:43they're they're they're a finance
1:57:45business or a you know whatever big
1:57:46business and that's cool but that's way
1:57:48harder for normal people like you and me
1:57:50to get into like they took took years
1:57:53like 5 years 10 years to actually get to
1:57:55that position dude you can do it way
1:57:56quicker if you just actually Outreach to
1:57:59people who are just entrepreneurs the
1:58:01people who are actually doing digital
1:58:02marketing and not just sending out sales
1:58:05letters like physical sales letters in
1:58:06the mail you don't need to study Gary
1:58:09Halbert to become a good copywriter you
1:58:10don't need to do that like you need to
1:58:12know what works right now in the digital
1:58:14space and who who best to teach you yeah
1:58:17that's basically the offer this is what
1:58:18his sales page is like it's not like uh
1:58:21what I what I just told you you is like
1:58:22close to what his sales page is like
1:58:24it's the exact same thing like this is
1:58:26where he's relating to you and also when
1:58:28you're talking about what do most people
1:58:29teach you also get get really relatable
1:58:34like what do most dudes at the gym teach
1:58:36most dudes are like bro just Spam bicep
1:58:38curls bro just just just Spam tricep
1:58:40kickbacks bro just Spam bench press bro
1:58:43it's like dude there's way more to it
1:58:45than that especially if you've been
1:58:46lifting longer than 3 months you need to
1:58:48know more than just go to the gym and
1:58:50pick up heavy things build yourself an
1:58:52actual program if you don't know how
1:58:53many sets and Reps you're doing before
1:58:56you hit the gym then you're you're
1:58:57missing out on tons of gains you could
1:58:59be way bigger right now the same with
1:59:01your nutrition if your meal plan is just
1:59:03open up the fridge and see what's there
1:59:05again you're missing out on gains you're
1:59:07not getting the right protein you're not
1:59:08getting the right calorie intake and
1:59:10you're missing out imagine what you
1:59:11could look like if you were actually
1:59:12dialed in and I get it you think that
1:59:15you can't be dialed in because you don't
1:59:16want to do all the work you don't know
1:59:17how to mess with all the numbers and do
1:59:19the macros right well guess what there
1:59:21are people who can do that for you most
1:59:22people do why it's inferior why yours is
1:59:25different and then here are the pillars
1:59:27so number one we work with the food that
1:59:29you love to eat number two is that we
1:59:32have strategic strategic techniques to
1:59:34feel full throughout the day that most
1:59:35people don't teach because it's all
1:59:37about feeling full and be happy you
1:59:39shouldn't have to starve yourself you
1:59:40shouldn't have a pain or cramps in your
1:59:41stomach because you're hungry and in
1:59:43pillar two we're going to teach you how
1:59:44to do that pillar three why us because
1:59:47we've because I'm shredded is basically
1:59:48what this dude's going to going to say
1:59:50but yeah like this is this this is the
1:59:52core principle like this is if you if
1:59:54you can Master this and you learn this
1:59:55and you see this in other businesses and
1:59:57you can pick them out dude it's done
2:00:00marketing is done you figured it out
2:00:01that's a marketing degree right there
2:00:02you pay for a 20 grand 20 grand coaching
2:00:05program that's the first thing that
2:00:06they're going to go through with you
2:00:08every single time like I've seen all
2:00:10their vsls I've seen all their marketing
2:00:12I know the people who have gone through
2:00:13their programs I've worked for a lot of
2:00:15these people I know exactly what's in
2:00:17every single one of their programs and
2:00:18the first thing is Crea an offer just
2:00:20like that here's his three tiered system
2:00:22I didn't even get down here yet now I'm
2:00:24already seeing the three pillars the
2:00:26workouts the diet the lifestyle what you
2:00:29need for this program this program is
2:00:31100% body weight only you will you will
2:00:32not use a single weight however you will
2:00:34need AC access to a pull-up bar to train
2:00:37your back in ABS beginners will need a
2:00:40rubber resistance band to properly
2:00:41regress certain exercises um the
2:00:44afterburn effect so this is his this is
2:00:47one of his uh pillars right here the
2:00:48project shred utilizes a specific style
2:00:50of training that is meant to cause epoc
2:00:53excess post exercise oxygen consumption
2:00:56code word unique mechanism if this isn't
2:00:59clicking in your head already you need
2:01:00to do some more practice my friend
2:01:01because this is unique mechanism 101
2:01:03this means that the specific exercise
2:01:05and intensity of the workout has forced
2:01:08you to consume more oxygen which
2:01:10increases your metabolic rate for 24
2:01:12hours that means and here's the
2:01:14translation that means even when you're
2:01:17not training you're a fat burning
2:01:19machine now imagine doing that regularly
2:01:22with functional calisthenic workouts a
2:01:24proper diet and a healthy lifestyle
2:01:27that's the secret to being shredded what
2:01:30is he doing here he's literally just
2:01:31selling the thing that sells the thing
2:01:33this what I say all of the time all the
2:01:35time you have to sell the thing that
2:01:36sells the thing coach in your pocket the
2:01:39app take a peak side project Shad this
2:01:41is what you get bullet copy $14 a month
2:01:45frequently asked questions so on and so
2:01:46forth yeah so this guy's funnel is to is
2:01:50to push people into a cheap $14 app once
2:01:53they're inside the $14 app they get
2:01:54bombarded with ads to go into his one
2:01:56toone coaching program the people who
2:01:58are in the one toone coaching program
2:02:00the people who are in the app are going
2:02:01to be better to Market to than just
2:02:03randoms on Instagram so he's going to
2:02:05waste a lot less time and uh I mean dude
2:02:08it's common funnel he's making bank he
2:02:11knows what he's doing this is the type
2:02:12of person you want to outreach to bro
2:02:14cuz he knows marketing he understands he
2:02:16has a funnel built out his funnel is
2:02:17definitely converting he's definitely
2:02:19making money he has testimonials you are
2:02:20much closer than you think
2:02:22I would just say you're you're closer
2:02:24than you think and closer to you think
2:02:26than what closer to what hey first name
2:02:28sometimes people don't believe they can
2:02:30cut off their belly fat they would say
2:02:32losing pounds of belly fat is not
2:02:34accessible to them he said the same
2:02:35thing twice and also neither of these
2:02:37sentences really makes complete sense my
2:02:39friend I would run this through chat GPT
2:02:42sometimes people don't believe that they
2:02:43can cut off their belly fat they would
2:02:45say losing pounds of belly fat is not
2:02:47accessible to them use this term twice
2:02:50use a s
2:02:53yeah a lot like a lot of these things
2:02:55could just be ironed out with chat gbt I
2:02:57got poor genetics I don't have time
2:02:58exercise is painful and so on but is it
2:03:01really that difficult here's David in
2:03:03just 12 weeks of work okay now it's
2:03:04getting better you can tell he's not
2:03:06gifted he works a 9 to5 and has to take
2:03:08care of his children but the thing is
2:03:10people often underestimate themselves
2:03:12when you immerse yourself in gaming You
2:03:14Can level up quickly right I don't think
2:03:16I don't think this is really for gamers
2:03:18if you have people who are like really
2:03:20willing and ready to like get better
2:03:23like I don't think he has really a
2:03:24community of Gamers when you immerse
2:03:25yourself in gaming like some people are
2:03:27going to be like no I don't do that and
2:03:28then they're going they're going to
2:03:29click away like if you sent me when you
2:03:30immerse yourself in gaming it's like bro
2:03:32I haven't I haven't seriously sat down
2:03:34and played a video game for longer than
2:03:35an hour since
2:03:372020 yeah when I locked in You Can level
2:03:40up pretty quickly right because you
2:03:41enjoy it and engage in it you don't even
2:03:43have to say you you can just say people
2:03:46why do you think people get so addicted
2:03:47to video games even though they're just
2:03:49sitting there hunched over staring at a
2:03:51screen all day it's because it's
2:03:52enjoyable and you can do the same thing
2:03:54with calisthetics I actually like where
2:03:56you're going with this the angle is
2:03:57actually pretty good I don't know what
2:03:58happened to the intro but the angle is
2:04:00kind of saving it here to achieve that
2:04:03David changed his lifestyle and it
2:04:05reflected straight back in his physique
2:04:07wherever you put into your v body it
2:04:09adapts to that's why I use a three-
2:04:10tiered system that emphasizes your
2:04:12training diet and lifestyle the there
2:04:14will also be a daily side quest like
2:04:17walking to see the sunset to change your
2:04:19habits gradually remember first name no
2:04:22single workout will get you shredded
2:04:24check out project shred see I get my
2:04:26clients results in weeks great works PS
2:04:29my flow is not good could use some
2:04:31advice and pick out how to improve that
2:04:32yeah it's mostly grammar stuff my friend
2:04:35so grammar also just cutting out
2:04:40redundancies read it out loud cuz it's
2:04:43like if I were to sit sit around and be
2:04:46like hey man I kind of feel like I can't
2:04:47cut belly fat like I have a lot of belly
2:04:49fat but I don't feel like I can like
2:04:51like like losing it is obtainable to me
2:04:54I don't know how to lose my belly fat I
2:04:55want to learn how to lose my belly fat
2:04:56like why why are you saying that so many
2:04:58times right doesn't that sound weird
2:04:59when I say it out loud sometimes people
2:05:01don't believe they can cut off their
2:05:03belly fat and also when you say cut off
2:05:05their belly fat it sounds like you're
2:05:06saying like cut it like people don't cut
2:05:09off their belly fat and you can just say
2:05:11fat and you can say lose weight like
2:05:12there's there's just a lot here that's
2:05:14that's why I'm saying like you want to
2:05:15throw it through chat gbt cuz it it will
2:05:17be able to iron out all these problems
2:05:19but while you do that like you you
2:05:20should also uh there read more copy and
2:05:23um increase your English skill my friend
2:05:25good I'm I'm glad that you got that
2:05:26here's the biggest piece of advice I can
2:05:28give you guys if you're feeling really
2:05:30stuck and really demotivated and you're
2:05:32like I I really don't know what I what
2:05:34to do like I've been doing this for like
2:05:35a week I've been doing this for two
2:05:36weeks or a month watch some more videos
2:05:38like I know like I don't want you guys
2:05:40being in an internal learning phase but
2:05:42like watch some more Outreach videos go
2:05:44back and watch the Out video Outreach
2:05:46videos that you saw because a lot of the
2:05:47times you can look at something with new
2:05:49lenses because now you have experience
2:05:51exp and after you have experience and
2:05:53you've been doing it for a little bit
2:05:54it's almost like you're watching the
2:05:55video completely new again because
2:05:57you're going to see it from a different
2:05:58a different angle and you're like holy
2:05:59I missed that holy that just
2:06:01gave me an idea so go through the 4D
2:06:03Academy go through CCA 2.0 and 3.0 check
2:06:06if there's any stuff there if you if you
2:06:08don't feel inspired yet then go check
2:06:10out some of the stuff on the Tyson 40
2:06:11channel the stuff in there like like you
2:06:14just watch more more stuff on Outreach
2:06:16and all of a sudden you're going to be
2:06:17like Oh shoot that's a really good idea
2:06:18I'm going to try that and now it gets
2:06:19you inspired again because you you're
2:06:21like may this will be you know more uh
2:06:23more interesting and again it's just
2:06:25like weight loss the example we were
2:06:26just reading it is like a video game why
2:06:29are you able to sit there hunched over
2:06:30your computer for hours and have fun
2:06:32well because you are doing stuff you're
2:06:34doing new stuff you're making it
2:06:35enjoyable and it's a lot more enjoyable
2:06:37to try out small other new things and
2:06:39add some tweaks and um just go back you
2:06:42go back and learn some more stuff and
2:06:44you're going to feel inspired again
2:06:45that's that's I did that so many times
2:06:47whenever I had friend I literally had
2:06:48friends who were doing the copyrighting
2:06:50thing with me and they would quit I'd be
2:06:51like like I got I got really close
2:06:53to quitting a couple times I would just
2:06:55go back to all my courses all the
2:06:57courses that I bought and some other
2:06:59stuff I'd read read through it all and
2:07:01I'd be like well you know now I
2:07:03have a now I have another action plan I
2:07:04have a different game plan or just add
2:07:06in something a lot of people are like
2:07:07well I've been trying this and it's like
2:07:09well are you tracking no we do that like
2:07:13the thing that a lot of people don't
2:07:14understand about tracking specifically
2:07:16is that I get it it feels like you don't
2:07:18need to track you're like why the why
2:07:19would I track it doesn't make any sense
2:07:21the biggest reason why tracking works so
2:07:23well is just because it calls attention
2:07:25to what you're doing a really easy way
2:07:27to be more productive is track your time
2:07:30you don't even have to do anything
2:07:31besides the the sheer fact of tracking
2:07:33your time and your time will be better
2:07:35spent isn't that weird you don't have to
2:07:37do you don't have to change your diet
2:07:39you track your weight and track your
2:07:41calories and all of a sudden you're
2:07:42going to start losing weight just
2:07:44because you know what's going on you're
2:07:46more intentional about your actions same
2:07:48with Outreach go out there watch some
2:07:49videos get inspired keep killing it keep
2:07:52grinding I'm always going to be showing
2:07:53up just like you guys are and of course
2:07:56I'll see you guys on the next one let's
2:07:57do the Jay Waller motivational this is
2:07:59this is from my boy Nick my story for
2:08:02success I would make it more about them
2:08:03somehow make it something more about
2:08:07them we we'll brainstorm some stuff
2:08:09after we read the email hey name if
2:08:11you're struggling to be more successful
2:08:12in life then I like to share with you a
2:08:14story with story that will help motivate
2:08:16you if you want to be more successful
2:08:17you have to be willing to do things that
2:08:19others don't want to do people ask me
2:08:21all the time
2:08:21hey Justin what do I have to do to
2:08:23become successful and I look at them and
2:08:25I'm like when I was 19 years old during
2:08:27the 2008 recession I didn't have a thing
2:08:29in the world going for me and
2:08:31desperately tried to get a job on the
2:08:33side of a multi-million dollar project
2:08:35the assistant stopped me from seeing the
2:08:37manager it felt like my world was about
2:08:39to collapse and every piece of my life
2:08:41was crumbling apart but I had nothing
2:08:43left to lose so I went back again and
2:08:45again and again until finally I was able
2:08:47to get the chance with the man get a
2:08:50chance with the manager he was was
2:08:51shocked to see my face he looked at me
2:08:53and said who are you I explain and I
2:08:54explained my current situation to him
2:08:56job situation to him and he replied so
2:08:59you mean to tell me that you came all
2:09:00the way from home snuck past the guard
2:09:02just to talk to me into getting a job I
2:09:04my pants when I told him well yes
2:09:06sir the manager leaned back in his chair
2:09:08there was an awkward pause and told me
2:09:10straight up I like that name I
2:09:13don't want to waste any more of your
2:09:14time but if you'd like to hear more of
2:09:16my story and how you can become
2:09:18successful and level up in life click
2:09:20here to join the J Waller group if you
2:09:21want to want more abundance in life okay
2:09:23sweet man awesome so we have some good
2:09:25stuff to go over here so hey name if
2:09:27you're struggling to be more successful
2:09:29yeah so there's a few things here right
2:09:30dream state is very surface level so you
2:09:32want to go deeper on what success you're
2:09:37talking about because success is
2:09:39different to everybody you ever see
2:09:41those dudes in the gym and they're like
2:09:42literally like 5' 10 and like 200 lb of
2:09:46lean muscle and like 6% body fat and
2:09:48people look at them they're like bro
2:09:50you're literally at the gym and you look
2:09:51like a monster you literally look like
2:09:53the Hulk like bro you're done go home
2:09:55you finished youve completed you're at
2:09:57the physique now like what more do you
2:09:58want but they are literally the type who
2:10:00are like success is just more success is
2:10:02bigger that's what success looks like to
2:10:04them and if if they were to meet a rich
2:10:05guy who had a million dollars or
2:10:07whatever just sitting in the bank
2:10:08account but wasn't super swole he would
2:10:10consider himself more successful than
2:10:12the rich dude because people meure
2:10:14success differently so it's really
2:10:15important in copywriting or just in
2:10:17content in general to be very specific
2:10:19about what success means so Injustice
2:10:21wallers instance it wouldn't be like be
2:10:23more success as in make more money
2:10:25become more important and take care of
2:10:30the ones you love that sort of success
2:10:32here's how you can talk about it if
2:10:33you're struggling to become successful
2:10:35in life then i' like to share a story
2:10:36that'll help motivate you so this is
2:10:37basically a Pas here's where you agitate
2:10:40so here's the problem I'm going to offer
2:10:42you a solution here's why I'm going to
2:10:44offer you the solution that's how Pas
2:10:46goes overall the structure is
2:10:49p but it's kind of more like problem
2:10:52what's in it for me agitate and then
2:10:54solution and this one's really hard for
2:10:56people to get because it's difficult for
2:10:58people at first cuz it's not it's not
2:11:00natural speaking patterns you don't
2:11:02usually talk about fixing something bad
2:11:04talking about how you did how you fixed
2:11:05it and how somebody can fix it and then
2:11:07going back to talking how it's bad again
2:11:08and then telling a story like that's not
2:11:10how people usually speak first of all
2:11:11relate to them show them that you have
2:11:13the solution to their problem show them
2:11:15that you know the problem even more and
2:11:17then give them the solution so I like to
2:11:19share how motivates you if you want to
2:11:20become more successful be willing to do
2:11:22things you don't want to do this is like
2:11:24the main lesson the main lesson here
2:11:26main lesson you can save for the last
2:11:29part it would be like this it like this
2:11:31people ask me Tyson why are you such a
2:11:33hard worker now here's what you did I'd
2:11:35be like well I'm such a hard worker
2:11:37because I was forced to and then I can
2:11:39go into the story or what's even more
2:11:40effective is you could just go into the
2:11:42story tell the lesson of the story at
2:11:44the end so I'll give you an example
2:11:45Tyson how are you such a hard worker
2:11:47well back when I was 16 years old I
2:11:50applied and handed out my pretty much
2:11:52blank resume to every convenience store
2:11:54grocery store or cashier job in the
2:11:57whole city and I got zero calls back
2:12:01literally none I could not find a
2:12:03stubborn job for the life of me so I had
2:12:05two choices I was either going to be
2:12:07literally just just broke at 16 and not
2:12:09have any money and my family didn't have
2:12:11any money and at at the age of 16 my mom
2:12:13was L like okay you got to start paying
2:12:14bills around here cuz if you can have a
2:12:16job then you're going to have a job
2:12:18period so I didn't have a choice but she
2:12:20would have kicked me out at 16 she
2:12:21kicked me out at 18 but she would have
2:12:22kicked me out at 16 if I didn't start
2:12:24paying so I joined the army I was forced
2:12:27to at the end of the story I bring it
2:12:29back that's why I'm such a hard worker
2:12:31that's how you can be such a hard worker
2:12:32too is you have to commit to things you
2:12:33have to be between a rock and a hard
2:12:35place and while it might feel like
2:12:37that's a bad thing it's one of the
2:12:38greatest things that will ever happen to
2:12:39you and that's the end that's the story
2:12:41that's the lesson because when you give
2:12:42the story first and then encapsulate it
2:12:45in a lesson that's when it really drives
2:12:46home for people whereas if you get the
2:12:48you give the lesson first like this
2:12:50sounds like something people would have
2:12:51already heard if you've been in the
2:12:53motivation online personal development
2:12:55space for longer than like a day people
2:12:57would have probably heard this already
2:12:58so you want to avoid saying things that
2:13:01people feel like they know what you're
2:13:02going to say I like to share a story
2:13:04with you if you want to be more
2:13:05successful you have to be aving things
2:13:06people ask me all the time hey Justin
2:13:08what did you do more suful and I look at
2:13:10them and I'm like so so this is
2:13:12definitely what he said this is what he
2:13:15said in the video but you wouldn't write
2:13:18it like this because it's it's poor word
2:13:24economy we have to be economic with our
2:13:26words meaning that we have to be we have
2:13:27to use them sparingly So when you say
2:13:30and I look at them and I'm like you
2:13:31could just say people ask why I'm
2:13:33successful and I tell them and then you
2:13:34go into the story like this people ask
2:13:37why I'm successful I tell them and then
2:13:40that's like what seven words nine words
2:13:43and then these are like three sentences
2:13:45see how I like Cho that down when I was
2:13:4719 years old during the 2008 recession I
2:13:49didn't have a thing in the world going
2:13:51for me and desperately tried to get a
2:13:54job site get on the job site of this
2:13:56multi-million dollar project so this is
2:13:58like a a big mouthful so what I would do
2:14:00is go when I was 19 years old during the
2:14:032008 recession I didn't have a thing
2:14:06going for me and then I would start at
2:14:07new I desperately tried to get on the
2:14:09job on the multi-million dollar project
2:14:11and the assistant stopped me from seeing
2:14:12the manager it felt like my world was
2:14:14about to collapse and every piece of my
2:14:16life was crumbling apart but I had
2:14:17nothing to lose so I went back so I
2:14:19might go a little bit deeper on this and
2:14:21talk about why so like his family was
2:14:24struggling to even pay rent and he knew
2:14:29if he didn't make something happen soon
2:14:33they'd get kicked from the trailer home
2:14:37of course I don't know his his story
2:14:38super well but you know he might have
2:14:40said this at some point but I had
2:14:42nothing to lose so I went back again and
2:14:44again and again until finally I was able
2:14:46to get a chance chance with the manager
2:14:48he was shocked to see my face he looked
2:14:50at me and said who are were you and I
2:14:51explained my current job situation to
2:14:53him and he replied with so you mean to
2:14:55tell me you came all the way from home
2:14:57snuck past the guard say to talk to me
2:14:59and getting a job my pants I told
2:15:02him yes sir marrier leaned back in his
2:15:04chair there was an awkward pause and I
2:15:06told him straight up and he told me
2:15:07straight up I like that name I
2:15:09don't want to waste any of more of your
2:15:10time this isn't a line that you want to
2:15:12say because this basically says like I
2:15:14just wasted your time so what what you
2:15:16want to do if you want to get right to
2:15:18the point in transition it say something
2:15:20similar and he told me that he liked
2:15:22that and then and then right here
2:15:23is where you would give a lesson so
2:15:24what's the lesson in this lesson it's
2:15:26kind of like you need to keep coming
2:15:30back and working hard slash trying even
2:15:34when the door gets shut in your face
2:15:39boom something like that right that's
2:15:41like the main lesson obviously that's
2:15:43like not what you literally copy and
2:15:45paste into the copy but that is what you
2:15:47would say right that's kind of
2:15:49paraphrasing it not for btim and then
2:15:51and here you say if you'd like to hear
2:15:52more of my story I also and how you can
2:15:55become a successful and level up in life
2:15:57click here to join the group I would
2:15:59definitely cut this cuz it's kind of
2:16:01like and if you'd like to know more
2:16:02about me and hear more about me and and
2:16:05see hear me talk more about me and if
2:16:06you're interested in me and love me you
2:16:08can uh join my my community right it's a
2:16:11little bit to me too much about writer
2:16:16and not reader where we could go deeper
2:16:19and just go Um so so the problem
2:16:22solution Loop right is something that
2:16:24you have to add here now you probably
2:16:26heard me talk about it before and um you
2:16:28know you put it in here but there's
2:16:30always a a problem after you give
2:16:33somebody a solution so for example we
2:16:36now live how kings would live better
2:16:39than Kings would live a thousand years
2:16:41ago but yet we have more problems than
2:16:43they did why because we're more aware of
2:16:47our problems so we have more solutions
2:16:49but with more solutions more problems
2:16:52everybody says man if I just made a
2:16:53million dollars all my problems would be
2:16:55gone well yeah sorry but now you have
2:16:57tax problems you got to incorporate your
2:16:59business you got to get a escort bro I'm
2:17:01dealing with bro it's crazy bro I got to
2:17:04the the amount of stuff that I have to
2:17:05do that literally feels like weird money
2:17:07laundering jumping through hoops like
2:17:09it's not literal money laundering but
2:17:11it's just so many unnecessary steps that
2:17:13I cannot understand and I'm I'm talking
2:17:15to bank people and I'm talking to
2:17:17accountants and I and they have to talk
2:17:19through me and I have to what I'm trying
2:17:21to do like bro More Money More Problems
2:17:23so the same can be said here so now that
2:17:25I told you one lesson about it or one
2:17:28lesson about you know becoming
2:17:30successful there are other ones this is
2:17:32just one facet of becoming a successful
2:17:34person you also need to know so this is
2:17:37just one facet or one thing you need to
2:17:42know there's so many skills and uh
2:17:47there's so many skills and lessons that
2:17:50I wish wished I had along the way that
2:17:55would have made me Millions years sooner
2:17:59that's why I created the J Waller group
2:18:04and then I'd put like the CTA here's
2:18:08where you can join and then you can
2:18:10either end the email or you could do
2:18:14bullets plus uh plus Intrigue and double
2:18:20CTA boom bam we definitely deconstructed
2:18:24that deconstructed that like crazy all
2:18:26right everybody welcome back from the
2:18:27copywriting review and critique
2:18:29hopefully you guys had some
2:18:30breakthroughs on those so to understand
2:18:32why people buy we first must understand
2:18:35people so right here I want to go
2:18:37through over some psychology behind
2:18:39humans why they buy why they listen to
2:18:41things how to shift their beliefs and so
2:18:44on and so forth all different ways that
2:18:45you can actually get people to buy or
2:18:47get people closer to sale or just get
2:18:49them to take action now the reason as to
2:18:51why these are so important is because a
2:18:52lot of people don't understand that
2:18:54marketing is all just psychology
2:18:56Marketing in sales is just learning how
2:18:58to understand people how to understand
2:19:00what they want and give them what they
2:19:02want so people buy from people that they
2:19:04know like and trust and this is
2:19:06something that's true in not only
2:19:07copywriting but also in Outreach as well
2:19:09so understand top of Mind prove that you
2:19:12know what the reader is going through
2:19:13and make your copy personal like chats
2:19:16between friends so these are the main
2:19:18bullets so when it comes to people
2:19:19buying from people that they know like
2:19:21and trust people buy from people okay I
2:19:24get it like people buy things because of
2:19:26the product and the product is all great
2:19:27and fine and dandy but the people comes
2:19:30first the brand comes first people only
2:19:32buy from things that they know like and
2:19:33Trust if they don't know like and Trust
2:19:35something they're not going to buy
2:19:36because they just don't know if they're
2:19:38going to get their money's worth let's
2:19:39say you've had an experience with
2:19:41somebody before let's say you're
2:19:42watching somebody's Fitness content on
2:19:44Instagram and you go through your
2:19:45Instagram feed every single day you see
2:19:47their super helpful tips and aside from
2:19:50Fitness they have a puppy of which you
2:19:51love and you love puppies they have a
2:19:53golden retriever just like you have a
2:19:54golden retriever so you're able to
2:19:56relate to them you're going to be much
2:19:57more likely to buy from that person than
2:19:59just some random person you just met
2:20:01that you don't know you don't know
2:20:02anything about their content you don't
2:20:03know what they're talking about you
2:20:04don't know if they know what they're
2:20:05talking about and buying something from
2:20:07them would be a complete chance you'd be
2:20:09taking a risk whereas this person I mean
2:20:11they're already giving you value on
2:20:13their Instagram page so why wouldn't you
2:20:15buy their personal training program for
2:20:16example this because you know like and
2:20:18trust them you're going to hear this all
2:20:19the time sometimes it's refer to as klt
2:20:22but I'm telling you every single
2:20:23marketer and business person knows these
2:20:25words and knows about no like trust
2:20:27Factor now we have to talk about stories
2:20:29stories is probably one of my favorite
2:20:31parts of not only marketing but
2:20:33copywriting as well because stories are
2:20:35the most effective belief shifters that
2:20:37there are because it takes perfect
2:20:39advantage of the rule of showing people
2:20:42why you're convinced rather than trying
2:20:43to convince other people and it's so
2:20:45crucial in marketing and the longer you
2:20:47stay in marketing the longer you learn
2:20:48about this sort of thing the more you're
2:20:50going to understand why stories are so
2:20:52effective and why showing why you're
2:20:53convinced is so effective telling
2:20:55effective stories is something that a
2:20:56lot of beginner copy ERS struggle with
2:20:58struggle with hard it's something that I
2:21:00struggle with hard it's the most
2:21:01difficult form of emails to create
2:21:03because what people end up doing is they
2:21:05create a chronology and not a story so
2:21:08let's get into the points here and and
2:21:09I'll break it down bit by bit so stories
2:21:11are what get people emotionally invested
2:21:13stories cannot be argued with and most
2:21:15people can't tell a good story to save
2:21:17their life so stories are what get
2:21:18people emotionally invested dude stories
2:21:20are what people have been entertaining
2:21:22themselves with since the beginning of
2:21:24mankind you know all those like drawings
2:21:26that the Cav men used to draw on the
2:21:27caves those are all just pictures
2:21:30telling a story the earliest form of
2:21:32human entertainment that exists is just
2:21:34storytelling so being able to
2:21:35effectively tell a story is how you sell
2:21:37most people talk about storytelling we
2:21:40are talking about story selling So
2:21:42Stories cannot be argued with if I get
2:21:44on a video and I say hey here's how you
2:21:45can get huge biceps in just 8 weeks now
2:21:47I'm telling you something and the
2:21:49problem with telling people things is
2:21:51that again it causes friction it causes
2:21:53objections but if you say here's how my
2:21:55arms went from this picture of them
2:21:57being skinny to this a picture of them
2:21:58being ripped in just 8 weeks I'm going
2:22:00to show you how I'm going to show you
2:22:01how I did it now I'm not even making a
2:22:04claim of how I'm going to help you do it
2:22:05I'm just showing you how I did it and
2:22:07I'm literally showing why I'm convinced
2:22:08I'm also giving you proof in the exact
2:22:10same sentence I mean this is the angle
2:22:12that you want to go for 90% of the time
2:22:14and people have a lot of trouble doing
2:22:16that when I read through people's copy
2:22:17and you'll probably see it when I'm
2:22:19critiquing people's copy in the
2:22:20different sections of this lesson is
2:22:22when I say that they're too telling when
2:22:24they're too telling this is exactly what
2:22:26I mean so you want to show more than you
2:22:27tell in your copy and showing a big part
2:22:30of that is with stories next is that
2:22:32most people cannot tell a good story to
2:22:33save their life so a chronology
2:22:35essentially means I was at the store
2:22:36then I got some groceries then my credit
2:22:38card declined so I couldn't buy my
2:22:40groceries so I just went home I wait
2:22:42till I got paid next week and then I
2:22:44went and got groceries then but until
2:22:45then I was just eating like crackers for
2:22:47the week that's a chronology I'm telling
2:22:49you what happened but a story is more
2:22:51like this is the worst thing that ever
2:22:52happened to me and it was my breaking
2:22:54point it was the incident that motivated
2:22:56me to start making money online as soon
2:22:57as possible because there was one time
2:22:59where I was at the grocery store and I
2:23:01knew that I didn't have much money in my
2:23:02account so I just wanted to grab the
2:23:04essentials but the crazy part is I
2:23:06purposely did not look at my bank
2:23:07account because it was too painful I
2:23:09don't know if you guys have ever been
2:23:10able to relate with this but my bank
2:23:12account was so down bad that every time
2:23:14I even opened it up it made my stomach
2:23:16turn all it did was induce anxiety so I
2:23:18avoided it at all costs so here I am at
2:23:20the grocery store knowing that I only
2:23:22want to get the Bare Essentials because
2:23:24I know I don't have much in my account
2:23:25all I got was some canned food some
2:23:27bread some milk some eggs the total
2:23:30couldn't have been more than $50 and I
2:23:32go up to the cash register I try to pay
2:23:34with my credit card it gets declined I I
2:23:36hope I pray to God that it's not
2:23:38insufficient funds and that you know my
2:23:40credit card is just it just needs
2:23:42another tap so I do it again and I see
2:23:43the letters pop up on the screen
2:23:45insufficient funds declined now I start
2:23:47to panic I'm embarrassed as hell because
2:23:49I'm literally sitting here and I can't
2:23:51even pay $50 for some groceries and I
2:23:53have to tell the lady look I'm not able
2:23:55to pay for these groceries so she rolls
2:23:58her eyes because now she has to put them
2:23:59all back and I'm holding up the rest of
2:24:01the line in the grocery store and
2:24:03everyone else is like staring at me and
2:24:05I just feel like a complete idiot and it
2:24:07was that moment where I knew that I I
2:24:09did not ever want to feel like that
2:24:10again so I locked in I locked in harder
2:24:12than I have ever locked in before on my
2:24:14life and then I started my business
2:24:16maybe the lesson is that you need to
2:24:17lock in maybe the lesson is that you
2:24:18need to start a business and here's what
2:24:20business is best to start a whole bunch
2:24:21of different ways you can go from there
2:24:22but you see the difference was I was
2:24:24telling you exactly what the feeling was
2:24:26so we're going to go deep deep deep deep
2:24:28deep into how to tell stories and how to
2:24:30structure stories as we go on but for
2:24:32now essentially all you really need to
2:24:34think about in in the most simple way to
2:24:36think about it is just think about the
2:24:37most popular stories that you've ever
2:24:39heard or that you've ever seen think of
2:24:41Nemo for example so we have a hero we
2:24:42have the main character that is the main
2:24:44clownish Nemo's dad is super protective
2:24:47right we can see that in the beginning
2:24:48he's super protective of Nemo Nemo gets
2:24:50lost and then he has all these
2:24:51adversities the lesson that he learns
2:24:53through all of these adversities is that
2:24:55you shouldn't be so protective and that
2:24:58eventually you're going to have to let
2:24:59your son go let's talk about Spider-Man
2:25:00for example what happens in Spider-Man
2:25:02but essentially what happens is he's
2:25:03just a kid in high school he gets
2:25:05bullied he wants this girl and he comes
2:25:07across all these adversities and through
2:25:10the whole story essentially the main
2:25:12lesson is what the main lesson is with
2:25:13great power comes great responsibility
2:25:15by telling these stories essentially all
2:25:16it is is you're telling a story you have
2:25:18you're the main character or somebody's
2:25:19the main character you have a goal you
2:25:21have a clear goal of a path of where you
2:25:22want to go to and then something happens
2:25:24right usually is some sort of adversity
2:25:26and then through that adversity you
2:25:27learn a lesson and then you give that
2:25:29lesson to that person and tell them what
2:25:30to do with it and that is essentially an
2:25:32nutshell how stories work now of course
2:25:34we're going to go over example after
2:25:35example after example after example but
2:25:37just know that that is how stories work
2:25:39that's how most people get stories wrong
2:25:41and that's the basics of how to tell a
2:25:43story so next to know is that an ounce
2:25:45of proof weighs the same as 100 lb of
2:25:47promise and this is going to be said
2:25:48throughout the whole course okay not
2:25:50just here with copywriting but also an
2:25:51Outreach as well an ounce of proof
2:25:53weighs the same as 100 lb of Promise a
2:25:55lot of people do way way way way way too
2:25:58much promising when it comes to
2:25:59Marketing in general and it's really not
2:26:00about marketing again if you are able to
2:26:03show what works just just prove that
2:26:05it's worked for other people in the past
2:26:06prove that it works and come at a point
2:26:09of curiosity or wanting to see so I
2:26:11don't know if this is going to work for
2:26:13you this has worked for hundreds of
2:26:14other people let's talk about it and
2:26:16let's see if this will work for you or
2:26:18this will work for you if you're someone
2:26:19who or but this is not going to work for
2:26:21anybody it's only going to work for
2:26:22people who let's go back to the personal
2:26:24training example I'm not going to say I
2:26:26can get anybody ripped it doesn't matter
2:26:27if you're this age it doesn't matter if
2:26:30you're a man or a woman it doesn't
2:26:31matter if you're already overweight it's
2:26:33like you want to make sure that you're
2:26:35speaking to the right people you want to
2:26:36have an avatar in mind so what you would
2:26:38do instead is say look this is something
2:26:41that's already worked for dozens of
2:26:43other people and if you're somebody who
2:26:44is coachable you're serious about this
2:26:47and you're actually genuinely looking
2:26:48for what works and not just some
2:26:50shortcut some hack that's not actually
2:26:52going to work out in the end then this
2:26:53is what's for you testimonial marketing
2:26:55is the most safe yet effective form so
2:26:58testimonial marketing is again just
2:26:59telling the stories of other people who
2:27:01you've helped in the past or other
2:27:02people who have had success with the
2:27:04product show the receipts of your claims
2:27:06and show don't tell make promises
2:27:08attainable and Hyper specific so all
2:27:10pretty much self-explanatory next
2:27:12perceived value is what drives action
2:27:14here's the thing before I even get into
2:27:16the bullets nobody buys something that's
2:27:19worth the price tag nobody buys
2:27:21something for $100 that's worth $100
2:27:24weirdly enough people want to buy things
2:27:26that are have a higher perceived value
2:27:28than what they're paying so if I see
2:27:30something and I'm like damn that's
2:27:32probably worth hundreds of dollars 200
2:27:34bucks I'd buy it for 100 bucks that's
2:27:36how everybody is people never buy things
2:27:38that cost what they're worth basically
2:27:40what I just said benefits bullets are
2:27:41the most efficient way to perceive value
2:27:43and compare and contrast to other
2:27:45products while throwing stones this is
2:27:47the big one comparing and contrasting to
2:27:49other methods other things so if you
2:27:51were to get yourself a personal trainer
2:27:53at the gym like at a commercial gym it
2:27:55would literally cost you hundreds of
2:27:56dollars per month and they do what three
2:27:58sessions with you per month completely
2:28:00out of the question what's the point at
2:28:01that point why not just and then you
2:28:03give them a better opportunity people
2:28:05only buy if it's now or never the
2:28:07feeling of missing out is one of the
2:28:09most powerful things that you can use in
2:28:10all of your copywriting use situational
2:28:12urgency like a deadline to inspire
2:28:14action this can also be used with
2:28:17situational scarcity understand that
2:28:19more fact based these are the better
2:28:21these work so the example that I love to
2:28:23give is oh well you better get our ebook
2:28:26quick because our ebook is going to run
2:28:27out we're going to sell out of copies of
2:28:29an ebook that is literally just held on
2:28:31the internet that is infinite doesn't
2:28:33make any sense does it so instead we
2:28:34want to use things like situational
2:28:36urgency and situational scarcity now
2:28:38there's non-s situational scarcity like
2:28:40for the first 10 people who buy I'm
2:28:42going to also throw in this bonus that's
2:28:43just a marketing tactic that's just for
2:28:45the sake of being a marketing tactic
2:28:46there's nothing wrong with that but you
2:28:47only want to use those in promotions and
2:28:49you want to use them very very sparingly
2:28:51because it's very obvious that you're
2:28:53trying to get more sales which there
2:28:54there's nothing wrong with that but it's
2:28:56going to cost you Goodwill it's going to
2:28:58cost you brownie points people are going
2:28:59to see you as a little bit more salesy
2:29:01which is not what you want so instead
2:29:03what you can do is use situational
2:29:04urgency and situational scarcity for
2:29:06example dude the housing market is going
2:29:08crazy right now everybody's complaining
2:29:09because the housing market is so high
2:29:11but you want to know the funny thing is
2:29:12that the best time to get into real
2:29:14estate is right now because while things
2:29:16might be flying high right now they're
2:29:18not going to be flying high forever and
2:29:19it's soon as it dips below what it
2:29:22currently is then that that's when
2:29:23everybody starts buying so if you learn
2:29:26now when the opportunity arises in the
2:29:28very very very near future it could be
2:29:30as soon as next month you are going to
2:29:32be prepared you're going to be like one
2:29:33of those people who bought real estate
2:29:34bought up all the real estate after the
2:29:362008 financial crisis and those are the
2:29:38people who literally bought a house for
2:29:40200 Grand and are now selling it for
2:29:41millions and if you want that to be you
2:29:43then click here to learn about real
2:29:44estate right that's kind of how that
2:29:45works the same with scarcity scarcity is
2:29:47essentially just there's only 100 left
2:29:49where urgency is this is only going to
2:29:51last for a limited amount of time those
2:29:52are the difference between scarcity and
2:29:54urgency and next we have to talk about
2:29:56putting the reader first okay extremely
2:29:57important so instead of saying words
2:29:59like I we or us focus on talking about
2:30:03you okay when telling stories or
2:30:05anecdotes always related it back to the
2:30:07reader extremely important and it's best
2:30:09to add what's for me in the beginning of
2:30:11most pieces of copy so like I said
2:30:12stories are extremely important but you
2:30:14have to be careful with stories again
2:30:16stories are very delicate and touchy
2:30:18subject they're not super easy to pull
2:30:19off but with stories it really comes
2:30:21down to relating the story to the reader
2:30:23a lot of people also make the mistake of
2:30:25they tell stories just to tell stories
2:30:26or they tell stories and they get right
2:30:28into the story without telling me why I
2:30:31should listen to the story why I should
2:30:33watch the story so for example if I was
2:30:34like here's the story of how I went to
2:30:36the gym for 5 years and made no progress
2:30:39and then changed two things and then I
2:30:41went from 180 lb to 220 lb getting 40 lb
2:30:45of muscle in 1 year after 5 years of
2:30:48basically no gains here's exactly what I
2:30:49did so that you can replicate it and do
2:30:51it for yourself you always want to add
2:30:52something like that to tie it back to
2:30:54the reader now that you know those
2:30:55copyrighting lessons I want you to keep
2:30:57an eye out I want you to break down this
2:30:58copy with me that I'm about to share
2:31:00with you from my private students and I
2:31:01want you to look at it and I want you to
2:31:02break it down using the lessons that you
2:31:04just learned all right everybody without
2:31:06any further Ado let's check it out peace
2:31:08what's this wholesaling sales program
2:31:11ready to make 20K plus deals on repeat
2:31:13click the play stop letting 20K plus
2:31:15deals fall through your pipeline what
2:31:18kind of deals yo wholesalers if you're
2:31:20tired of figuring this out on your
2:31:22own pull up a seat this one is for you
2:31:24also like look at how far away this is
2:31:25like I'm sorry but I ain't reading this
2:31:27first nobody's ever reading this because
2:31:29it looks like part of my tab up front
2:31:31Okay he has an exit popup that's pretty
2:31:32good like make it a part of the eyebrow
2:31:34copy ready to make 20K Plus on deals on
2:31:36repeat stop letting 20K plus deals fall
2:31:39through your pipeline you don't need to
2:31:41reinvent the wheel you just need a
2:31:43proven process okay but maybe right now
2:31:45things look a little more like
2:31:46inconsistent sales phone anxiety not
2:31:49knowing where to go so what is he giving
2:31:51you here guys like when I talk about
2:31:53email copywriting and you just need to
2:31:55compile all the stuff from their compile
2:31:57all the stuff from their personal brand
2:31:59he's literally giving giving this to you
2:32:01he's giving it to you he's like here you
2:32:03go here's how you write my copy here's
2:32:05what people are struggling with
2:32:05inconsistent sales phone anxiety not
2:32:08knowing what to do and also an expansion
2:32:10of those as well what if instead of
2:32:12searching everywhere for the answers
2:32:14your day looked more like this so losing
2:32:16bad deals because of a bad process or
2:32:19sorry losing de because of a bad process
2:32:20to confidently closing 20K plus
2:32:22assignment fees knowing you've got
2:32:24income coming in and all these ones all
2:32:27of this is waiting for you stop
2:32:29wasting time when you can adopt a proven
2:32:32process that has made me Millions
2:32:34process double your assignment fees plus
2:32:36make consistent sales Eric Klein's seven
2:32:39fig wholesaler sales program take a
2:32:42quick look at what you get inside value
2:32:44stack because I believe in winning
2:32:47together there's more bonuses don't just
2:32:49just take my word for it testimonials
2:32:51you can get it today for total value
2:32:5412,000 normally 2500 yours only today
2:32:58for 1,000 bucks be the sales goat and
2:33:00then a little bit about him so this is
2:33:02actually pretty solid I can tell that
2:33:03this was made by professional people
2:33:05other than the headline the headline was
2:33:06trash I don't know what was up with that
2:33:08real talk you're going to stay stuck
2:33:10unless you make a change people fail on
2:33:12wholesaling not because it's difficult
2:33:14but because they lack Hustle but this is
2:33:16all stuff you can use in emails so yeah
2:33:18there's things he could definitely fix
2:33:20but overall this is pretty good at least
2:33:22it has good information in it that we
2:33:23can that we can swipe subject line no
2:33:25subject no preview okay interesting see
2:33:27a lot of emojis here you don't want to
2:33:29use too many emojis especially this dude
2:33:31like this dude ain't using emojis this
2:33:33dude don't even like no offense to him
2:33:35but he's tatted he probably has like
2:33:38kids that are like 20 years old he ain't
2:33:40out here using emojis my friend let's
2:33:42check it out do you really think I
2:33:43forgot to put a subject line no I made
2:33:46it no subject to capture your attention
2:33:48and today that's exactly what I'm going
2:33:50to help you master in your wholesaling
2:33:51Biz so you know what this type of copy
2:33:53isn't a bad type of copy it's just
2:33:56entertainment copy there's nothing wrong
2:33:58with that but don't go overboard with it
2:34:00because I had clients before in the past
2:34:02and this is something I got caught up
2:34:03with in the beginning when I was just
2:34:05starting to try to come become a
2:34:06copywriter when you want to write free
2:34:08value for prospects or you want to start
2:34:10with them you want to play it safe once
2:34:12you're on with them and you're working
2:34:14for them and they see your emails are
2:34:16working for them only then you want to
2:34:19start to be more entertaining in your
2:34:20copy cuz there's nothing wrong with like
2:34:22playing a character in your emails and
2:34:24stuff and and doing this sort of thing
2:34:25but doing it too much or doing it for
2:34:27the wrong person it's going to it's
2:34:28going to make them feel like you're not
2:34:29doing their brand voice and they're not
2:34:31you're also not doing it seriously like
2:34:32you're not taking it seriously capturing
2:34:34attention in your cold calls why so you
2:34:36can stand out from the 500 trillion
2:34:38other wholesalers out there because I
2:34:39get it when you were first taught to
2:34:41cold call all you were told to do was
2:34:43read off some secret script then pray
2:34:45that the lead was super motivated to
2:34:47sell their house okay sweet so this is
2:34:49dope dope
2:34:50um relatability the relatability here is
2:34:53good I can tell you no the problem this
2:34:55strategy has a success rate of less than
2:34:561% if you're lucky why because when the
2:34:59homeowner answers the phone and hears
2:35:01the same script for the thousandth time
2:35:02they're going to throw you in the boat
2:35:04of oh another scammy real estate person
2:35:06trying to make money it's a good
2:35:07justification translation they're going
2:35:09to say not interested in hang up the
2:35:10phone asap it's good good lesson this
2:35:12copy is well executed but how do you fix
2:35:14this well we grab their attention in a
2:35:16unique way instead of an icebreaker or
2:35:18being what upgrades have you done to
2:35:20your house on address say something like
2:35:22so name why are you interested in
2:35:23selling your house is it because of your
2:35:25research some specific specific life
2:35:27situation about them name understand
2:35:29that they've talked to thousands of
2:35:30wholesalers over the phone so say
2:35:32something that makes you different and
2:35:34from there not only maintain that high
2:35:36energy determination and confidence but
2:35:38also talk about topics the homeowner
2:35:40cares about they don't give a care about
2:35:42what roof type they have instead of
2:35:44having conversation about their family
2:35:45memories in the house and what it's
2:35:47going to feel like moving really get
2:35:49personal with the lead develop a deep
2:35:50connection with them on how show you
2:35:52show that you care this way they can
2:35:54trust you over the millions of other
2:35:56wholesalers who called their phones and
2:35:58ask them ridiculous questions about
2:35:59their house name my wholesaling team was
2:36:02able to close over 100 deals last year
2:36:04just by getting personal with the leads
2:36:06over the phone so if I were you I ditch
2:36:08sleazy sales script and start trying to
2:36:11build personal connections instead sign
2:36:13off PS if you want to see a live
2:36:15breakdown of one of my sales guys
2:36:17closing three leads in an hour just from
2:36:20getting personal with them click here to
2:36:22get this free training video it's really
2:36:25good too it's good CTA honestly bro it's
2:36:27quite solid it started out as
2:36:29entertainment copy but then it like went
2:36:30over to some value copy I know with this
2:36:33this is probably going to work like
2:36:34Wonders on my email list something else
2:36:36to note guys when you do stuff like this
2:36:38use this sort of thing sparingly if you
2:36:42open up every single email with
2:36:44something like that's kind of gimmicky
2:36:46and a joke and entertaining it's going
2:36:48to get kind of old and this going to get
2:36:49kind of annoying and then you're going
2:36:51to become like just blind to it so if I
2:36:54sent this out to my email list it would
2:36:56work really really well because like 80%
2:36:58of my emails are very just pretty plain
2:37:01benefits based not plain but they're
2:37:02like a benefit with a specific Intrigue
2:37:05or something else that makes it just a
2:37:07bit different that's basically it you
2:37:08don't want to refer to the subject line
2:37:12in the email itself because they may
2:37:15have forgotten it or get confused used
2:37:20cuz they don't know what you're talking
2:37:21about so you just say so many business
2:37:22owners think SEO is dead particularly
2:37:25those who have tried SEO for a long time
2:37:27we get no results thus have no choice
2:37:29but to pour money into ads and pray for
2:37:32leads so this is definitely not a third
2:37:34grade reading level word also it feels
2:37:37this feels like fluff like there's a lot
2:37:38of stuff here like this is like
2:37:40explaining stuff what you want to do and
2:37:41I get what you're doing this is like a
2:37:43Pas and this is what a lot of people
2:37:44have trouble with so when it comes to
2:37:46structure you're talking about the
2:37:47problem in like 3 to four lines then
2:37:50what's in for me in another two to three
2:37:53lines and then you agitate for whatever
2:37:56it is like let's just say eight lines or
2:37:58seven lines and then solution CTA is the
2:38:02other seven lines that make sense to you
2:38:03guys so like the problem is is really
2:38:05short what what sometimes people do is
2:38:07they problem and then they go to agitate
2:38:09and then they watch s it for me and then
2:38:11they solution but obviously that's not
2:38:13what you want to do because if I just
2:38:14opened up an email saying man
2:38:15copyrighting is hard like it's imposs it
2:38:17feels like it's impossible to click
2:38:18clients you're outreaching all day you
2:38:20feel like you're doing what everyone
2:38:21else is doing you're getting ignored
2:38:23when people ignore you sometimes they
2:38:25reject you then you don't feel very good
2:38:27and you don't feel very good and it it
2:38:29hurts your confidence and now you don't
2:38:31want to outreach even more so then you
2:38:32stop outreaching and then you've been
2:38:34kind of dabbling and copyrighting for 6
2:38:35months well I'm going to show you how to
2:38:37not do that by the time you get to the
2:38:38what's in it for me I'm a little bit
2:38:39depressed on the inside you get me so
2:38:41you want to like tease like talk about
2:38:42the problem for a second relate to it
2:38:44tell them that you know the actual
2:38:45solution and then you can talk more
2:38:47about the problem after that again well
2:38:49I'm not saying this that paid ads are
2:38:51ineffective can it be sustained in the
2:38:53long run pumping money into ads while
2:38:55having zero control over your cost per
2:38:57lead quality and quality of leads sounds
2:39:00like something being held hostage by the
2:39:03masters of Facebook to me I still
2:39:04haven't got a what's in for me yet the
2:39:06moment they stop putting money into ads
2:39:08the leads stop coming without control
2:39:10are they really in the driver seat of
2:39:11their business here's a cold hard Truth
2:39:13for these people SEO isn't dead it's
2:39:15evolving and there's some really long
2:39:17lines down here wow this is a long email
2:39:19yeah okay so here's the thing my friend
2:39:20and I'm already getting these Vibes so
2:39:22I'm going to leave you with this get
2:39:24more concise and simple and I get what
2:39:27you're saying here's the thing you might
2:39:29be thinking or saying but Tyson these
2:39:32are this is a B2B offer I thought you
2:39:34said B2B offers are more sophisticated
2:39:37that's the word and yes that's true but
2:39:38here's the thing all copy needs to be
2:39:40simple even if you're writing to
2:39:42intelligent people cuz here's the thing
2:39:44even when people are intelligent they
2:39:46might not still read good me myself I
2:39:47don't read too good myself I'm a lot
2:39:49better at reading out loud because I do
2:39:51it pretty much every day and force
2:39:52myself to do it but think about it I've
2:39:53been reading out loud for over two years
2:39:54and I still can't even strain together a
2:39:56simple sentence so here's the thing when
2:39:57you make your message as simple as
2:39:59possible you do two things you make it
2:40:01accessible to people who aren't very
2:40:02good readers and the people who are good
2:40:05readers you make it more accessible to
2:40:07them you make it more understandable to
2:40:09them so it's literally a win-win there's
2:40:11no downside to simplifying your message
2:40:13and like you explain really big ideas in
2:40:15here as well but as or as today
2:40:17particularly those who have doing SEO
2:40:19for for a long time got no results thus
2:40:21have no choice but to pour money into
2:40:22ads paid ads and pray for leads like
2:40:24this is a long sentence well I'm not
2:40:25saying paid ads are ineffective can paid
2:40:27also you say it here like say say paid
2:40:29ads right here can paid ads be sustained
2:40:31in the long runs pumping money into ads
2:40:33while having zero control over your cost
2:40:35per lead and quality of lead sounds like
2:40:37you're being held hostage by the masters
2:40:38of Facebook to me long and then look at
2:40:42these ones these are like all long lines
2:40:44long lines another pretty long line long
2:40:46ass line long ass line one short medium
2:40:49medium medium long long long long long
2:40:53medium long yeah and so on and so forth
2:40:56and then just like a a big jumble of
2:40:58words down here and then more like the
2:41:00the length of this email is also crazy I
2:41:01don't know how you even fill it up with
2:41:03all this stuff so yeah bro keep it
2:41:05simple really easy way to keep it simple
2:41:06is that bro like Alex hosi can literally
2:41:09explain the most in-depth business
2:41:11tactics as simple as possible and to the
2:41:13point where he just gets people who
2:41:14aren't even business people to just like
2:41:16open up and read his book real quick
2:41:17yeah literally like put it through
2:41:18Heming put it through a software or an
2:41:20app and just or even chat gbt and just
2:41:22say make this simpler make this shorter
2:41:23make this easier to understand I don't
2:41:25want you sitting on the sidelines uhuh
2:41:28right now you fall into one of these
2:41:29three categories yeah like this is a
2:41:30whole another email like way way way way
2:41:33way way way too much this is like a
2:41:35whole different email cut that cut that
2:41:37yeah make it shorter so emails for the
2:41:39woman hey coach will help you add at
2:41:42least $5,000 in new sales to your
2:41:44business in 16 weeks guaranteed no catch
2:41:47as long as you show up to do the work
2:41:48your result results are guaranteed
2:41:50there's one thing I know for sure it's
2:41:52that you wildly capable of building an
2:41:54online coaching business of your dreams
2:41:56how are you wildly capable of something
2:41:59you're either capable of something or
2:42:00you're not also this Centerline text is
2:42:02so bad I'm not going to read it remember
2:42:03when you're make when you're writing on
2:42:04a sales page especially small text like
2:42:06don't Center it extremely confusing and
2:42:08hard to read let me guess you've thought
2:42:10about starting your coaching business
2:42:11before but you're overwhelmed unsure
2:42:14feeling like too many people are already
2:42:15online coaches doubting you have what it
2:42:18takes stuck in information overload oh
2:42:21girl I so get it this is really freaking
2:42:23hard to read this is really freaking
2:42:25hard to read holy crap ah my eyes dead
2:42:28end job equals Freedom or sadness is
2:42:30what you need for Success yeah okay sure
2:42:32these work although like this stuff is
2:42:35like again the exercise here is writing
2:42:36for women and this is not really how
2:42:39women usually think not usually going to
2:42:41resonate with women and this is why this
2:42:44exercise is so important is because dude
2:42:46they speak way different than us they
2:42:47think a lot different than us this is on
2:42:49not no misogyny stuff There's Nothing
2:42:51Better or Worse about it it's just what
2:42:54they think about wait is there actually
2:42:55prices down here paying full for $ 33900
2:42:58a payment plan starting at $139 Bro 4
2:43:01grand out
2:43:02$136 a month I don't know how you make
2:43:04that into a payment plan guys this is
2:43:06exactly what I'm talking about she's
2:43:07going to have a whole bunch of the wrong
2:43:08people in there starting at $136 thing
2:43:11that I wanted to show you guys is where
2:43:12she was like oh girl I so get it like
2:43:15dude I wouldn't put that on my sales
2:43:17page cuz I'm a man I'm a guy real talk
2:43:20and then she talks about some more stuff
2:43:21right so they speak I'm just saying that
2:43:22they speak differently they think
2:43:23differently and the problem with this is
2:43:25like sadness is what you need for
2:43:26Success dude Girls Just Want to Have Fun
2:43:28girls like fun girls like happy girls
2:43:30want a business to make them happy they
2:43:32build businesses to spend more time with
2:43:33their kids to go travel on vacations so
2:43:36they have more free time they don't
2:43:38start a business so I can make tons
2:43:39of money and get a superar and and stuff
2:43:42like us so this would work something
2:43:44more for like business-minded men not so
2:43:47much like women hey name if you're
2:43:49currently stuck in a 9 to-5 cycle that's
2:43:51good because I will show you how you can
2:43:53use your dead-end job to make 5K per
2:43:55month you may think that the 9 to5 life
2:43:57is bad for you that it's draining all
2:43:59your energy and not giving you any
2:44:01freedom but it's actually the opposite
2:44:03instead of like telling here cuz this is
2:44:04very telling I might say in my
2:44:08experience or for me it was the opposite
2:44:12this way again you're not telling you're
2:44:14telling kind of you're not trying to
2:44:15convince them you're showing them why
2:44:16you're convinced 9 of5 is not only good
2:44:19for learning how to be disciplined and
2:44:20do the work that you need yeah see like
2:44:22and and guys it should be challenging it
2:44:24should be challenging to write this type
2:44:26of stuff but nowhere in her sales page
2:44:28did she even touch on something like
2:44:29discipline so not womanly I really hope
2:44:32I'm not offending anybody right now but
2:44:33more important after all the exhaustion
2:44:35and worry you get the guts to quit and
2:44:37start your own business now you may
2:44:39think that I am talking some nonsense
2:44:42now you may think that I'm talking some
2:44:43nonsense but let me ask you a question
2:44:45why do you think diamonds are so
2:44:46valuable it's because of the pressure
2:44:48they're facing during the creation Now
2:44:50I'm not only saying that you should go
2:44:51out there and get stressed mentally
2:44:53crushed but what you should do instead
2:44:54is use the pressure that you have on
2:44:55your shoulders right now put it in
2:44:57something meaningful something that will
2:44:58give you the freedom to sleep in and Be
2:45:00Your Own Boss freedom to travel sleep in
2:45:03and Be Your Own Boss this this is what
2:45:05they want yes now you're getting the
2:45:06idea see here's the thing I get your
2:45:08lesson and your lesson is going to work
2:45:10especially with with women you have to
2:45:12wrap your lesson in what I call sexy
2:45:15bacon right just something that's
2:45:16attractive something that looks good
2:45:18it's like any marketing thing especially
2:45:20when it comes to let's say it's like
2:45:21Fitness I'm going to show you how to
2:45:22lose weight and live a happy life and
2:45:24then they're like they want to learn
2:45:25more but you're like okay I'm going to
2:45:27show you how to do that and how to do it
2:45:29without having to starve yourself and
2:45:30how to do it and actually have time for
2:45:32yourself and not break the bank but it's
2:45:35going to be hard and it's going to take
2:45:36discipline that's that's an afterthought
2:45:38that's the thing you get after right now
2:45:40you're leading with the like you're
2:45:42leading with with the hardness you're
2:45:44leading with the difficulty you're
2:45:45leading with the downside which is not
2:45:47necessarily what you want to do so
2:45:49here's the thing right this sort of
2:45:50thing works really well on 18 to 24y Old
2:45:52Men because those are some of the only
2:45:54people in the whole Avatar space that
2:45:56you can say that you can be super
2:45:58confrontational with that's the the
2:45:59Andrew Tate type of guys like that's
2:46:01super popular right now but only for
2:46:03them you wouldn't speak like that to
2:46:05people who are older or even women as
2:46:07well again free from the constant worry
2:46:09about the future and the ability to
2:46:10spend your days exactly how you want
2:46:12without being tied to your schedule yeah
2:46:13lead with all this stuff dude now I get
2:46:15it you might feel nervous and scared
2:46:17thinking about quitting your job and
2:46:18starting a business it could go many
2:46:19ways but that's the beauty of it and if
2:46:21you don't believe that it's possible
2:46:23here's one of what one of my friends did
2:46:24testimonial as you can see name of a
2:46:26student did this in just one month after
2:46:28quitting her 9 to5 she was in the same
2:46:29position as you stuck in a dead end job
2:46:31craving freedom to sleep in travel and
2:46:33be her own boss you used these before I
2:46:35would use different ones cuz it sounds
2:46:36redundant when you keep saying sleep in
2:46:38travel and be Own Boss also don't use
2:46:39this this is very chat GPT when you use
2:46:42this double like long Dash
2:46:44feeling burnt out and like her brain's
2:46:46permanently stuck in work mode affecting
2:46:47her sleep and overall will be
2:46:49yeah good now if you want to achieve the
2:46:51same result as name of student just
2:46:53reply to this email with the word quit
2:46:54and help me so I can help you make 5K a
2:46:57month all your best you're Marie so I
2:46:59basically gave all my stuff there now
2:47:00what's her name who made this I really
2:47:02want to know what her Instagram is so we
2:47:05can look for an angle yeah I would talk
2:47:06a lot more about the dream straight and
2:47:08transformation because she's really hard
2:47:10on that she doesn't talk about
2:47:11discipline she doesn't talk about it's
2:47:12going to take hard work to start she
2:47:14just only talks about the good stuff I
2:47:16help online coaches make Bank while
2:47:17making a difference former mult 6 Figure
2:47:19fit coach plus 11 years of experience
2:47:21programs and free resources right there
2:47:23okay so let's see what the free resource
2:47:24is let's get this party started explore
2:47:26my programs and tune in to the Pod RSVP
2:47:29for my free training yeah this is very
2:47:30girl business well everybody that was
2:47:32good well if I come across a one that I
2:47:34really like I like like the angle and
2:47:35stuff what I'm going to do is I'm going
2:47:37to rewrite it in my own words and I'm
2:47:40also going to spend more time on each
2:47:43piece of copy and I'm not going to go
2:47:44line by line and like like I'm going to
2:47:46read it line by line but I'm not going
2:47:48to focus too too much on the specifics
2:47:51I'm going to focus more on the overall
2:47:53feedback of the email and then I'm going
2:47:55to tell you where to go to learn more
2:47:57that's going to be kind of the theme of
2:47:58today first thing I can tell from this
2:48:00one this line I can tell is really long
2:48:02haven't read it it just looks long you
2:48:03don't do many like small on liners I
2:48:06mean you do a couple here the CTA looks
2:48:08really long the PS lines look really
2:48:10long so I think you can probably just
2:48:12from an outside perspective looking in
2:48:13like I haven't even read the email yet
2:48:15but you can probably make it a little
2:48:16bit more consumable and also increase
2:48:18the quality of pacing meaning like you
2:48:20want to add some more shorter lines in
2:48:22there as well so let's just go right
2:48:23through it sub line shoot the gun
2:48:25preview you are now loaded with
2:48:27ammunition so I don't know what the
2:48:29context is so what you're going to want
2:48:30to do next time is link the prospect
2:48:33above also explain the angle and main
2:48:37idea also this is really not very
2:48:39specific I don't know if this is a gun
2:48:41guy okay it's an Amazon FBA guys so yeah
2:48:44it's like a overly curious kind of Click
2:48:46baity subject line preview could be make
2:48:49it have something to do with the related
2:48:54topic so let's let's read it and see if
2:48:55we can come up with some more subject
2:48:56lines as we go on I hope all the value I
2:48:59have provided thus far has not been
2:49:01stored in your computer collecting dust
2:49:03and that you've actually been using the
2:49:06resources I don't want you to miss out
2:49:08on the free sauce otherwise that would
2:49:10defeat the purpose my friend all due
2:49:12respect but this is four lines deep and
2:49:15you haven't said anything this is a very
2:49:17long-winded way of saying High the whole
2:49:19point is to provide you with the
2:49:20foundation to begin your Amazon Journey
2:49:22you see there's two things I've noticed
2:49:24that separates those that become
2:49:26exceptional at this and those who become
2:49:27average so this is where the email start
2:49:29how would you start this better or you
2:49:31can start with like a perplexing
2:49:33question so you start like this hey
2:49:34first name how come some people start
2:49:36Amazon FBA they struggle for 6 to 12
2:49:39months and never make any money while
2:49:40other people like I don't know you can
2:49:42even leg like a testimonial the
2:49:44perplexing question why do some people
2:49:45succeed and other people fail well the
2:49:47main reason is because there's only
2:49:49really two reasons and in this email I'm
2:49:51not only going to share them with you
2:49:52but also show you how to use these two
2:49:54strategies to get your first 5k a month
2:49:58with Amazon FBA that's an example of how
2:50:00it would look and and like this is
2:50:01exactly where you would drive people
2:50:02away the exceptional take action and
2:50:04Implement there's two things that
2:50:06separate the ones who become successful
2:50:08successful and the ones who are average
2:50:10the exceptional take action and
2:50:11Implement pretty blanket statement I
2:50:14might add try to add something more
2:50:18intriguing like imagine if I was like
2:50:20here's what successful copywriters do
2:50:22that average ones don't they don't take
2:50:24action yeah you heard that right loser
2:50:26copywriters the ones that never make any
2:50:28money those are the ones that are always
2:50:29taking action and implementing what do
2:50:31the actual successful copywriters do I
2:50:34can't come up with the angle but the
2:50:35reason that one would work is because it
2:50:36is a challenge to a commonly held belief
2:50:38this is just straight up a commonly held
2:50:40belief so when you tell me this if I've
2:50:41already heard this a million times which
2:50:43I have oh yeah take action and Implement
2:50:45take action and Implement take action
2:50:46and Implement how many times have you
2:50:48guys been told told to take action and
2:50:49Implement and you're doing that and
2:50:50you're like well if that's the secret
2:50:52then why ain't I there yet there's
2:50:53there's easy ways to make this more
2:50:54intriguing so take action and implement
2:50:57but not in the way that most people do
2:50:58right that's a really easy simple way to
2:51:00add some more Intrigue to it so that's
2:51:01that's just a not a not statement simply
2:51:03turning up and expecting to get results
2:51:05isn't going to cut it no matter what you
2:51:06do you have all the ammunition ready to
2:51:08go now it's time for you to shoot the
2:51:10gun yeah the other problem here is that
2:51:12this is not really relatable to the
2:51:16subject line to SL could be better and
2:51:20based on something else if I look in my
2:51:23inbox and I see shoot the gun you are
2:51:24not loaded with ammunition I'm like what
2:51:27I'm just confused don't know what it is
2:51:28don't know why I'd want to open it it's
2:51:30time to take the next step in your
2:51:31journey because learning for free is a
2:51:33fantastic way to get started however to
2:51:35get to the next level in anything life
2:51:37you have to invest in yourself every
2:51:38successful person knows every successful
2:51:41person I know invested in themselves but
2:51:43I know this is not easy especially if
2:51:44you've never done something like this
2:51:46before so to take this jump at as easy
2:51:49as possible I'm offering you one of my
2:51:51introductory courses for just $9.99 it's
2:51:54my Amazon product research course that
2:51:56helps Amazon sellers find private label
2:51:59products click the link if you want to
2:52:00get your foot in the door and start your
2:52:02journey with me to 10K a month in Amazon
2:52:05FBA I look forward to seeing you inside
2:52:07until next time Dustin I want to reward
2:52:09you for being one of the brave ones for
2:52:11taking action you are a legend man here
2:52:13is a quick video on my story how I went
2:52:15being a pandemic to scaling multiple
2:52:16sixf figer businesses what I would do is
2:52:18yeah yeah cut this boom look at that you
2:52:20see first name there's only two things
2:52:23not even I've noticed there's only two
2:52:24things that separates successful Amazon
2:52:28sellers from ones that make zero
2:52:31progress something like that short
2:52:33simple to the point boom I just cleaned
2:52:35up that email like crazy so not only
2:52:38will I show you what they are but also
2:52:43how you can shave 6 to 12 months off
2:52:48your journey to hitting 10K per month or
2:52:51whatever it is with Amazon there's only
2:52:53two things that separate successful
2:52:55Amazon sellers from ones that Mak zero
2:52:57progress so not only will I show you
2:52:58what they are but also how you can shave
2:53:006 to 12 months off your journey to
2:53:02hitting 10K a month with Amazon FBA so
2:53:04it's a very specific benefit right shave
2:53:066 to 12 months off your journey to
2:53:07hitting 10 to 10K with Amazon FBA
2:53:09there's also tons of different angles
2:53:11you could go for but see how this one is
2:53:13more specific it's not just make money
2:53:15with Amazon FBA it's not just hit 10K a
2:53:17month with Amazon FBA it's more of like
2:53:19avoiding the traps and then you could go
2:53:21a couple ways here now again this is
2:53:22chess openings right here I gave a
2:53:24solution a wasn't it for me and then I
2:53:26touched on a little bit of a problem
2:53:28time time that it takes I could go
2:53:30agitate for the next section where I
2:53:32talk about what most Amazon FBA sellers
2:53:34do how it doesn't work what it feels
2:53:36like to struggle and where they'll end
2:53:38up if they never fix their Amazon FBA
2:53:40problems or I could just go right into
2:53:42the benefits which is what he decides to
2:53:43do so we're going to keep it as a
2:53:44benefits Alex horoi value equation
2:53:47increased likelihood of achievement
2:53:48decreased time delay and also decreased
2:53:51effort and increased dream state you see
2:53:53first name there's only two things that
2:53:54separates them not only will I show you
2:53:56what they are but I'll show you how to
2:53:57shavee off 6 to 12 months off your
2:53:58journey to hitting 10K a month with
2:54:00Amazon FBA so you just hit them right
2:54:01here with the quote unquote lesson
2:54:03here's some things I can go with stop
2:54:05learning where I I warn you against
2:54:07going into the Eternal learning phase I
2:54:09can go the successful are the least
2:54:13disciplined now look I know that this
2:54:15might sound insane but Tyson I thought
2:54:17in order to be a 10K a month Amazon FBA
2:54:19seller you had to know this this that
2:54:21and the other thing well here's the
2:54:22thing is that you don't need more
2:54:23information because you want to know
2:54:25what you're going to sit there and
2:54:26you're going to learn something over and
2:54:27over and over again but you don't
2:54:29actually know it you only know it once
2:54:31you start applying it and successful
2:54:33Amazon FBA sellers stop learning and
2:54:36they start applying otherwise they're
2:54:37going to get caught in the Eternal
2:54:38learning phase it's like this marketing
2:54:41takes a day to learn but decades to
2:54:43master why because it's not the big
2:54:45things that are hard to learn it's the
2:54:47feedback that you need from the market
2:54:49that's how I would freestyle it I'm not
2:54:50going to write it down cuz that would
2:54:51take too long but you get it and then
2:54:52the next thing is you have to have skin
2:54:54in the game the points that I'm giving
2:54:56are intriguing so the exceptional take
2:54:59action and Implement heard it before the
2:55:01exceptional stop learning now you're
2:55:03like what stop learning how that's
2:55:05called challenge Intrigue because you're
2:55:07saying something that is challenging
2:55:08most people's preconceived notions or
2:55:10preconceived beliefs the next is just
2:55:12Intrigue because it's curious based
2:55:14curiosity based what is skin in the game
2:55:16what does that mean it means you can
2:55:18making bets on yourself and there's a
2:55:21couple ways that you can do this so the
2:55:23first way you can make bets on yourself
2:55:24is by using other people to hold you
2:55:26accountable because when you tell
2:55:27somebody that you're going to do
2:55:28something meaning I'm going to do let's
2:55:30say I'm going to make one Amazon FBA
2:55:32store by next week and then you don't do
2:55:35it you are essentially making a bet on
2:55:37yourself when you lose that bet now that
2:55:38person gets to call you a bit so that's
2:55:40number one when you have a strong
2:55:41community of people and you see them
2:55:43winning and you see them creating their
2:55:44Amazon FBA stores and getting their
2:55:46first sales and starting to make money
2:55:47online and you still haven't even
2:55:49started your website yet it pushes you
2:55:51forward because you have skin in the
2:55:52game the other best way to put skin in
2:55:54the game is to invest in yourself every
2:55:56successful person invests in yourself
2:55:57and when you start to invest in yourself
2:55:58the more and more you invest in yourself
2:56:00the more you actually commit because
2:56:01there is no turning back when you've
2:56:03actually invested a large chunk of your
2:56:05net worth into something if you're
2:56:06looking for a effective way to invest in
2:56:09yourself efficiently I'd like to present
2:56:11you a solution that's not going to break
2:56:12the bank today I'm offering you my $99
2:56:15course for just 10 bucks it's an Amazon
2:56:18product research one of course that
2:56:20helps Amazon sellers find profitable
2:56:21private label products and then this CTA
2:56:23is too long if you want to get your foot
2:56:25in the door and start your journey with
2:56:26me like that's that's not like CTA stuff
2:56:29you might as well just cut the one two
2:56:31if you want to start your journey with
2:56:33me boom it's like that so the other part
2:56:35about that last point is that when you
2:56:37give the lesson oh you have to invest in
2:56:39yourself it sounds like it's a sales
2:56:41message when I say you have you have to
2:56:43have skin in the game it doesn't feel
2:56:44like I'm selling to you and then when I
2:56:46talk about the community it still
2:56:47doesn't feel like I'm selling telling it
2:56:48to you and then when I talk about then
2:56:50you have to invest in yourself and if
2:56:51you're looking for a way to invest in
2:56:53yourself then that's a smooth transition
2:56:55where you don't feel like I just told
2:56:56you this point this point it feels like
2:56:58you're just telling me so that you can
2:56:59set up the CTA oh yeah we have a damn we
2:57:02have a link bro that's what I like to
2:57:04see rest recover perform mm breathing
2:57:07strips M interesting interesting yeah
2:57:10this might not be the type of person you
2:57:11want to write for reason being is
2:57:14because he's just just just just just
2:57:16starting out he's probably not even
2:57:17profitable is probably just some dude
2:57:19trying to start e-commerce yeah these
2:57:21aren't these aren't usually the guys you
2:57:22want to start with but let's check it
2:57:23out and also with guys like this in Ecom
2:57:26they don't usually do the whole email
2:57:27marketing thing like we do it like we we
2:57:29write email marketing like those last
2:57:31couple ones were for personal Brands
2:57:32this one's for an e-commerce brand so
2:57:34it's going to be different e-commerce
2:57:35emails are literally usually just click
2:57:38here to get 20% off a picture of the
2:57:40product and then a little bit about how
2:57:41it works and then that's it though it's
2:57:43not really like a structured thing where
2:57:45you open it up you give them on inform
2:57:47each it's completely different hey name
2:57:49I used to deal with it for years tossing
2:57:50and turning snoring all night waking up
2:57:52exhausted breathless in the gym stuck in
2:57:54performance rut but once I strip on my
2:57:56nose my life quality went from sluggish
2:57:58to supercharged overnight you've
2:58:00probably been asking yourself what on
2:58:02Earth is this dude talking about you're
2:58:03probably asking yourself what on Earth
2:58:04is D talking about just hear me out for
2:58:06a quick sec and it'll make all make
2:58:07sense so another thing we have to think
2:58:09of is like where do these people come
2:58:13from okay so let's do a little bit of
2:58:15funnel research so this is really
2:58:16important actually so what's the main
2:58:18link the main link is his store you go
2:58:20to his store first thing he wants you to
2:58:22do is get the strips you get the strips
2:58:23okay so here's the thing the people on
2:58:24his list already know the no strips are
2:58:27this is another key key key key key
2:58:29point you guys all have to take into
2:58:31account pay attention listen up with
2:58:32e-commerce the people who are on their
2:58:34email list already bought or sometimes
2:58:37they get people on their email list
2:58:39because they promise 10% off if they put
2:58:41in their email so I'll go and give you
2:58:43guys an example this
2:58:46one boom boom just like I said so here
2:58:50it wants your number sometimes it asks
2:58:52your email so it's going to say unlock
2:58:54$10 off so they want your email so
2:58:56that's how they get emails and they also
2:58:57get emails from people who already buy
2:58:58from them okay so those are the two ways
2:59:00so needless to say all the people who
2:59:02are on this thing they know about nose
2:59:04strips they're somewhat interested in
2:59:06nose strips they've clicked on an ad or
2:59:08clicked on the website and they have
2:59:10seen it before so it's not the
2:59:13conversation isn't more like oh what are
2:59:16no strips it's not really that so think
2:59:18it like this way guys the people on the
2:59:20list have either already bought or have
2:59:22already been thinking about buying you
2:59:24need to think in your head what is the
2:59:25thing that's stopping them from buying
2:59:27and how do I address it so things like
2:59:29when I'm thinking why people why people
2:59:31want to buy or why people aren't buying
2:59:33I'm thinking risk maybe they won't like
2:59:36it price and then like Effectiveness
2:59:38those are the only really things that I
2:59:40can think of off the top of my head so
2:59:41like do these really work how much are
2:59:43they and are they expensive and what if
2:59:45I don't like it like am I going to be
2:59:46stuck with 30 nose strips that I don't
2:59:47want to use so how can we how can we
2:59:49address these so with risk it can be
2:59:51easy like small pack like now you can
2:59:54get them in in five pack increments five
2:59:56yeah five pack increments so you can see
2:59:58if you like them or not or guarantee if
3:00:00you don't like them send them back and
3:00:01we'll refund your money price this is
3:00:03this one's easy like 20% off now that's
3:00:05what a lot of Ecom people do
3:00:07Effectiveness how nose strip whatever
3:00:09kind of Effectiveness they have but the
3:00:11whole story about like you're probably
3:00:13asking yourself what is this dude
3:00:14talking about what is a nose strip like
3:00:16the people already know know what a nose
3:00:18is you can actually kind of go with this
3:00:20opening and go with this angle but you
3:00:22have to assume that they already know
3:00:23what no strips are so that it wouldn't
3:00:25be you're probably thinking to yourself
3:00:26what on Earth is this dude talking about
3:00:28they're most likely thinking to
3:00:30themselves but do these no strips
3:00:32actually work like how do they actually
3:00:34work and why are these ones better than
3:00:36any other ones what do these ones do
3:00:38differently that the other ones don't do
3:00:39that's more of what the conversation
3:00:40would be so hear me out for a quick sec
3:00:42and it'll all make sense having nasal
3:00:44breathing issues means poor oxygen
3:00:45intake during sleep leading to a
3:00:47restless nights and constant fatigue
3:00:49which also compromises your performance
3:00:50in the gym worst of all is the 24/7
3:00:53mouth breathing leaving your mouth
3:00:54completely dry and even a lated face
3:00:56shape looking like this an egg but
3:00:58seriously using transparent microv
3:01:01vibration nasal strips will enhance your
3:01:03nasal passages with air flow providing
3:01:05you clear effortless breathing day and
3:01:07night resulting in waking up refreshed
3:01:09ready to smash your workouts without
3:01:10gasping for air so if you want to CR
3:01:12your workouts sleep like a panda after a
3:01:14bamboo Fest then click here okay so we
3:01:16actually have some really good stuff
3:01:17here it's mostly the the angle if they
3:01:18already know what it's about just tell
3:01:19them how how it helped you cuz you
3:01:21started off being I used to feel like
3:01:23this but then you tell them what they're
3:01:25going to feel after they start using it
3:01:26like keep it keep it with you then bro
3:01:28if if you've already started like that
3:01:29so I noticed and then tell them what you
3:01:31noticed I noticed that I was able to get
3:01:33better sleep I noticed that before using
3:01:35them I I didn't even think that I had
3:01:36bad sleep cuz I would quote unquote
3:01:38sleep for 8 hours a night but I would
3:01:40sleep tossing and turning I would wake
3:01:42up like 4 hours before I was supposed to
3:01:43in the middle of the night and then all
3:01:45that deep sleep was gone it wasn't until
3:01:47I actually started using the streets
3:01:48that I started realizing holy crap I've
3:01:50been having sleep this whole time
3:01:52and with that new refreshed amount of
3:01:54sleep I found myself have having more
3:01:55energy not feeling tired throughout the
3:01:57day and being able to crush the gym and
3:02:00you know smash pretty much all of my PRS
3:02:02and break through my platea that I've
3:02:04been struggling with for months now and
3:02:06I'm not even the only person I
3:02:08recommended it to all my friends now
3:02:10they're all using it and they're feeling
3:02:11the same stuff so if you want to give
3:02:13this a try you can actually give it a
3:02:15try risk-free because now there running
3:02:18a 30-day guarantee where you can you
3:02:21could use them try them and if you don't
3:02:23literally love them then you can just
3:02:25send them right back and they'll refund
3:02:27you your money check them out here
3:02:28that's that's more of the marketing
3:02:29message you want to go with so the copy
3:02:31itself in here execution is fine it's
3:02:33just uh more of an idea thing and this
3:02:35is not something I would expect even
3:02:37somebody in week six right this is stuff
3:02:39that you have to have marketing
3:02:41knowledge to really get your head around
3:02:44it before you start if that makes sense
3:02:46that was awesome we went through a lot
3:02:47right there we talked about a whole
3:02:49whack of different things and different
3:02:51strategies when it comes to actually
3:02:52creating effective copyrighting all
3:02:54right everybody that's it for today of
3:02:55course I'll see you guys on the next one
3:02:56peace all right everybody now I want to
3:02:58focus on email copyrighting we've
3:03:00basically been focused on mostly email
3:03:02so far but I wanted to hyper focus on
3:03:04email copywriting structures because
3:03:05email copywriting is essentially the
3:03:07basis of pretty much everything that has
3:03:09to do with copywriting vsls sales pages
3:03:12every other form of copy can basically
3:03:14be narrowed down to emails video sales
3:03:17letter is basically just a bunch of
3:03:19emails sales page is basically just a
3:03:21bunch of emails okay so we're going to
3:03:22go through some email structures and
3:03:24talk about how to craft High converting
3:03:26copywriting emails and emails is also
3:03:28one of the best copyrighting offers that
3:03:30you can create because it's something
3:03:31that's ongoing and if it's something
3:03:32that's ongoing you're going to then be
3:03:34able to earn recurring Revenue rather
3:03:36than just a sales page where it's just
3:03:37going to be $1,000 for a project up
3:03:39front and then never again with email
3:03:41copywriting you're able to get paid
3:03:43again and again and again and again and
3:03:45you're able to essentially create a
3:03:47passive income machine for your clients
3:03:49so we're going to go into exactly how so
3:03:51understanding email copyrighting
3:03:52structures copyrighting structures are
3:03:54highly important to learn and understand
3:03:57not only for technique but also
3:03:58efficiency not knowing where to put
3:04:00things is like trying to apply makeup in
3:04:02the dark you'll end up taking longer
3:04:04doing it wrong and having lipstick on
3:04:05your forehead gray copy isn't written
3:04:08it's assembled and I cannot stress this
3:04:10enough guys I have so many videos on
3:04:11this very Channel where I create like
3:04:13two emails in the span of an hour and
3:04:15again like I can sell an email for over
3:04:17bucks but I create two emails over the
3:04:19span of an hour while explaining how I'm
3:04:22doing it so I would have been able to
3:04:23make like three emails in an hour that's
3:04:25like 20 minutes per email $200 each it
3:04:27really does come down to structure it's
3:04:29just plug and play so we're going to go
3:04:31through structure by structure and then
3:04:33I'm going to again show you some videos
3:04:35of me critiquing copy and me going over
3:04:37some copy me creating copy and then you
3:04:38can pick out and point out what I'm
3:04:41doing based on the lessons that we're
3:04:42about to learn okay so make sure you
3:04:43understand these and have have these in
3:04:45your head and every time you read an
3:04:46email every sing single time ask
3:04:48yourself which one of these structures
3:04:50is this email based off of so first and
3:04:52foremost challenge justify in need cjn
3:04:56something that I personally came up with
3:04:57this structure works by creating
3:04:59Intrigue and curiosity to capture
3:05:00attention keeps readers engaged while
3:05:02shifting their beliefs and then tying
3:05:04the new belief to your called to action
3:05:06so for example the challenge so the
3:05:09challenge is essentially you saying
3:05:10something that's so counterintuitive to
3:05:13most people's belief that people really
3:05:14want to understand why you said it then
3:05:16you justify your newly found belief and
3:05:19then with that belief shift you give
3:05:20them the need you give them the CTA at
3:05:22the end for example squats are terrible
3:05:24for your legs that's the challenge now
3:05:26most people think that squats are great
3:05:27for you like squats are how you build
3:05:28tree truck legs I thought well let's get
3:05:31into it here's a justify squats are
3:05:32painful and difficult to perform because
3:05:34of things like balance and early onset
3:05:36fatigue many people struggle with
3:05:38maintaining proper form which can lead
3:05:40to injuries and ineffective workouts
3:05:42that's why a muscle building workout
3:05:43plan that focuses on isolation exercises
3:05:46is more effective now is this true or
3:05:48not essentially with copyrighting here's
3:05:50the thing is that there's so many
3:05:51different ways to bake a cake I could
3:05:53write an email about how it's only about
3:05:54squats and uh isolation exercises are
3:05:57the worst and I could also create an
3:05:59email that's completely vice versa it's
3:06:00all about how you justify it you should
3:06:02be able to justify essentially
3:06:03everything so here I'm talking about
3:06:05squats aren't the best what you want are
3:06:07is more isolation exercises so the need
3:06:09if you want to maximize your legs
3:06:11without the hassle and risk of squats
3:06:13check out my video on this very topic
3:06:15click the link to learn how to start
3:06:17building stronger legs today and that's
3:06:19the CTA very very simple proving its
3:06:21Effectiveness so for an example
3:06:22challenge 8 cups of water a day is
3:06:25unhealthy this one's really relatable
3:06:26because everybody thinks you should
3:06:27drink eight cups of water per day but in
3:06:30reality it's actually unhealthy and I'm
3:06:32going to tell you why this could be for
3:06:34like a health and fitness person another
3:06:35example you could use is why 8 hours of
3:06:37sleep per night is unhealthy things that
3:06:39most people hold as true telling people
3:06:40that they're false showing them why and
3:06:42then giving them a need afterwards that
3:06:44is how very very effective copy is
3:06:46created and you're going to see almost
3:06:48every single piece of email copyrighting
3:06:50or many of them at least are created
3:06:52with this very structure even if they
3:06:53don't have like cjn challenge justify
3:06:56need in their mind because cjn is
3:06:58something that I came up with obviously
3:06:59I've been talking about it for a while
3:07:00so all the copywriters in the 4D
3:07:02Community are going to be using it but
3:07:03even copywriters who don't even who have
3:07:05never watched my videos they don't know
3:07:07what cjn necessarily is this is a
3:07:09structure that has been used for years
3:07:11and years and years I've just given it
3:07:12the name so you're going to notice it
3:07:13very very often so justify while staying
3:07:16hydrated is important the eight glasses
3:07:18a day rule isn't based on solid science
3:07:21hydration needs vary greatly depending
3:07:23on individual factors like body size
3:07:25activity level and climate it's more
3:07:27effective to listen to your body's
3:07:29signals and drink when you're thirsty
3:07:30studies are shown that most people get
3:07:33enough hydration from their daily food
3:07:35and beverage intake without strictly
3:07:36following the eight glass Rule and
3:07:38here's the need if you want to
3:07:39understand more about how to properly
3:07:41stay hydrated and what science really
3:07:43says about your water intake read our
3:07:45comprehensive guide click here to get
3:07:47the fat and stay healthy okay so next is
3:07:49problem promise agitate solution
3:07:52previously known as just Pas I've
3:07:54created as ppas just to kind of give
3:07:58people a better understanding of where
3:07:59to put the whats in for me okay so we're
3:08:02going to go through and talk about it
3:08:03right now so you identify with a
3:08:05specific problem the reader has tell
3:08:07them that you know how to fix a problem
3:08:08show them that you understand the
3:08:10problem and highlight why they need to
3:08:11fix it now instead of later and then you
3:08:14give them the solution to set problem as
3:08:16the CTA so this is essentially what it
3:08:19looks like okay so at the end when
3:08:21you're giving them solution of course
3:08:23you're telling them what to do but not
3:08:25how to do it because of course the how
3:08:27to do it is through the call to action
3:08:28this is the problem solution Loop that
3:08:30we've been talking about so got an
3:08:31example problem low motivation try this
3:08:33here's a way to stay motivated in the
3:08:35gym and make you fired up to go every
3:08:37single day so this problem is the low
3:08:39motivation the promise is I'm going to
3:08:40show you how to stay motivated the
3:08:42agitate because lack of motivation often
3:08:44leads to missed workouts and installed
3:08:45progress every skipped workout Sally
3:08:47back further from your fitness goals
3:08:48making it harder to get back on track
3:08:50the longer you wait the tougher it
3:08:52becomes to regain your momentum so I'm
3:08:55relating with the problem and I'm also
3:08:56showing them where they're going to be
3:08:58long term if they don't fix the problem
3:09:00now that's the agitate that's usually
3:09:01what agitates consist of next is the
3:09:03solution download this fitness
3:09:04motivation app and get personal workout
3:09:07plans daily reminders and motivational
3:09:09tips to keep you going strong click here
3:09:12to start your free trial and transform
3:09:14your fitness journey okay so another
3:09:16very very simple example so P here's
3:09:18what pis would look like I do have that
3:09:20problem I identify with that problem wow
3:09:22this problem needs to be fixed right now
3:09:24that's like the agitate and then there's
3:09:26a solution and then you follow said
3:09:28solution what's up everybody it's your
3:09:30boy Tyson 4D and you already know what
3:09:32we came here to do as you can see we
3:09:33just talked about problem agitate
3:09:35solution and we're going to learn the
3:09:38last and final structure which is hook
3:09:39story offer I'm keeping it simple I'm
3:09:41keeping it short I'm keeping it compact
3:09:42hook story offer what does it mean hso
3:09:44hook the reader in with an attention
3:09:45grabbing line or promise St number one
3:09:47tell a story that shifts the reader
3:09:49beliefs in your favor this utilizes the
3:09:51rule that we talked about show why
3:09:52you're convinced instead of trying to
3:09:54convince them and this one is huge okay
3:09:56I'll show you a whole bunch of examples
3:09:57as we go on next is to offer the reader
3:09:58something based on that new belief shift
3:10:01so sounds simple enough so how do we put
3:10:03it into practice and I created this
3:10:04whole long story here for the example
3:10:07just because I came up with one off the
3:10:09top of my head and um I thought that
3:10:10this one kind of best showcas of what
3:10:12that looks like so the hook what date
3:10:13will you be debt free kind of just gets
3:10:16people thinking the story I like many
3:10:18people was once overwhelmed by my
3:10:20financial situation and this is the one
3:10:23thing that helped me achieve my dream of
3:10:25finally being able to be debt free now
3:10:27this is huge because when you say here's
3:10:29how you're going to become financially
3:10:31free that brings up a lot of objections
3:10:33well how do you know me you don't know
3:10:34my situation but if I say here's how I
3:10:37became financially free nobody's going
3:10:38to be able to argue with that it's going
3:10:40to be a lot more convincing because
3:10:41again you're showing why you're
3:10:42convinced so let's continue here the
3:10:43funny thing about financial problems is
3:10:45they tend to sneak up on you a payment
3:10:47here a late payment there borrowing
3:10:49money every once in a while until
3:10:51something bad happens and it seems like
3:10:53your bills all pile up at once so this
3:10:55is essentially where I'm showing them
3:10:57that I understand their situation so
3:10:59when you're telling stories there's a
3:11:00few crucial steps that you have to have
3:11:02one of course showing why you're
3:11:03convinced second is to show them that
3:11:05you understand their problems remember
3:11:07the main tagline of copywriting is when
3:11:09you can get inside the reader's head and
3:11:11describe their situation even better
3:11:13than they can they will naturally look
3:11:14to you for the solution so this is what
3:11:16we're doing here we're showing them and
3:11:18we were telling them that we were just
3:11:19like them I went through the exact same
3:11:21problems and the key here is to be hyp
3:11:23specific so being not very specific for
3:11:25example would be like I had a lot of
3:11:27bills and I wasn't making very much
3:11:29money and my bills were taking out my
3:11:30money and I wasn't able to really save a
3:11:33lot that's kind of like very not very
3:11:35specific very general but if I say
3:11:36something like oh it felt like it was
3:11:38super slow a Mis payment here a late
3:11:40payment there borrowing money every once
3:11:42in a while didn't really seem like a big
3:11:43deal until until one bad thing happened
3:11:45and it seemed like all my bills started
3:11:47to pile up at once and I thought this
3:11:49was going to be the end until I decided
3:11:50to finally talk to a professional it
3:11:53wasn't some secret wealth strategy they
3:11:54taught me that eventually pulled me out
3:11:56of near bankruptcy but it was the simple
3:11:58fact that they helped me create a plan
3:12:01held me accountable and showed me where
3:12:03I was wasting my money that's when I
3:12:05realized if you don't know what day
3:12:08you'll be debt-free you might never be
3:12:10and that's no way to live so as you can
3:12:12see I ended off with the big lesson now
3:12:15a lot of people sometimes get this wrong
3:12:17wrong where they put the lesson
3:12:18somewhere in the middle or they put the
3:12:20lesson before they go into the story The
3:12:21Lesson is always best for the end
3:12:23because it helps you recap the story
3:12:25whenever someone finishes hearing your
3:12:26story the big thing they're going to
3:12:28wonder is okay so what like why did you
3:12:30tell me that a lot of the times remember
3:12:32people are going to be skimming so at
3:12:33the very end it's important to make sure
3:12:35that your final lesson is understandable
3:12:37and then you hook that into the offer so
3:12:39if you're someone who was like me always
3:12:40putting off their finances no plan to
3:12:42pay off debt and handle Financial stress
3:12:45with avoidance then the best thing you
3:12:47can do is commit to figuring out your
3:12:49finances and that's what we specialize
3:12:51in so that's the offer that of course
3:12:53hooks into the story hopefully that
3:12:55should all make sense to you it's really
3:12:57pretty simple but that's how that works
3:12:58so let's look at some effective examples
3:13:01of each copywriting structure this is an
3:13:03email for this guy his name is Michael
3:13:05Kim CPA personal finance coach helping
3:13:07working young professionals use money to
3:13:10build a life you actually love Ted XP
3:13:13speaker digital Nomad IV Biz apply for a
3:13:17a free assessment but this is not I
3:13:20would say save your time and find
3:13:21somebody else possibly so the thing with
3:13:23Outreach guys is that you got to think
3:13:25of it like your time a lot of people
3:13:26waste time going too wide a lot of
3:13:29people suck at prospecting and they they
3:13:31discount prospecting cuz they're like
3:13:32the more people I out to the more
3:13:34chances I have so here's the thing
3:13:35everybody knows this you can either
3:13:37spend a little bit of time on a lot of
3:13:39people or a lot of time on a small
3:13:40amount of people and the latter is
3:13:42always going to give you the best
3:13:43results cuz you're going to get the best
3:13:45client the goal isn't how can I find
3:13:47find somebody that hasn't been
3:13:48outreached to yet so I can make them my
3:13:49client the goal is how do I Outreach to
3:13:51these people who get Outreach to every
3:13:52day I come off as different I come off
3:13:54as someone who is hardworking and I give
3:13:57them so much value that they genuinely
3:13:59want to work with me I had a guy take
3:14:01videos of my car and he wanted to just
3:14:03do it for free and I just sent them
3:14:04money why because of something called
3:14:06the feeling of reciprocity whenever you
3:14:07give somebody something that they
3:14:09genuinely like and it's cool and you
3:14:10spend time on they're going to be
3:14:12appreciative and so money to a business
3:14:14owner is like yeah man I'll toss you 500
3:14:16bucks I'll TOs 1,000 bucks it's like
3:14:17nothing so and that might be a lot for
3:14:19you and it's especially a lot for you if
3:14:21it's going to be like your first bit of
3:14:23money that you make online because that
3:14:24has sentimental value with all that
3:14:25being said now I'm going to go through
3:14:27your copy so you have some stuff here
3:14:29okay subject line your dream life is 12
3:14:31weeks away I see this angle a lot on Tik
3:14:35Tok and reals I'm not sure that matches
3:14:37and also like I didn't see him talking
3:14:41much about dream life I think he would
3:14:44talk more about like dream finances
3:14:47we'll just say that not verbatim word
3:14:49for word but to paraphrase like he talks
3:14:52more about dream finances and get your
3:14:53finances right and in turn you will get
3:14:55your dream life so when you're writing
3:14:57for people it's important to and this is
3:14:59something about voice that a lot of
3:15:01people aren't going to get first time
3:15:02around but you have to understand as you
3:15:04go on is that the business opportunity
3:15:06voice is way different from something
3:15:08that he's doing so he's a CPA he doesn't
3:15:11he's not going to make a Tik Tok where
3:15:12he's going to be like hey guys your
3:15:13dream life is only 12 weeks away like
3:15:15you're going to be able to drive a
3:15:17superar and retire your family and blah
3:15:19blah blah like he he's more talking
3:15:20about like you're going to make your
3:15:21finances and your funds go farther
3:15:23you're going to learn how to budget
3:15:24you're going to know where your money is
3:15:25going even if you make the same amount
3:15:27of money you're going to be able to have
3:15:28spend it in a such a better way that
3:15:30you're able to go on more vacations work
3:15:32less but earn the same amount of money
3:15:33get that whatever it is your your dream
3:15:35car or whatever this is cost you
3:15:37thousands every year I think that's a
3:15:38good one actually I think that's that's
3:15:40more on brand it's time to build your
3:15:42dream life does he talk about dream life
3:15:44because I haven't seen this about me
3:15:46money podcast from a lack of Education
3:15:49how good are you with money Financial
3:15:50Freedom most people are losing thousands
3:15:52of dollars every year and by not taking
3:15:54control of this one aspect of their life
3:15:56they're building a wall between
3:15:58themselves and their hopes and dreams
3:16:00okay good down here like just reading
3:16:03the first two lines is a bit wordy for
3:16:05sure bit wordy and you can also be
3:16:08choosy like I know hopes and dreams is
3:16:10kind of like sounds like one thing when
3:16:11you talk about it most people are losing
3:16:13thousands of dollars every year and by
3:16:16not taking control control of this one
3:16:18aspect of their life they're building a
3:16:20wall between themselves and their hopes
3:16:21and dreams you see how that's really
3:16:23long so you could L just say most people
3:16:25are losing thousands of dollars every
3:16:27year and they don't even know it and
3:16:29they don't even realize it however cuz
3:16:31all this stuff is like cool but is it
3:16:34leadworthy like that's that's the thing
3:16:35that you really has to go through your
3:16:37guys' head and I'm brutal with it on
3:16:39like 80% of emails you'll ever see me
3:16:41critique the first thing I'm I'm usually
3:16:43always going to say is you can cut stuff
3:16:45in the in the beginning it should be a
3:16:46meme put my face there and the caption
3:16:48is oh I'm I'm critiquing your copy make
3:16:50sure you cut this in the beginning make
3:16:51sure you cut this most people are losing
3:16:53thousands of dollars every year and they
3:16:54don't even notice however no matter your
3:16:56financial situation in 12 weeks there
3:16:59should be a comma here you could be on
3:17:01the path to living your dream life your
3:17:03dream might be to travel the world have
3:17:05an early retirement or simply not have
3:17:07to worry about money ever again those
3:17:09are pretty good seem like pretty good
3:17:12dream states but I get it first thing
3:17:14investing in money management is only
3:17:16effective when you start early and it's
3:17:18way too late to start now well this is a
3:17:20mix common misconception I would preface
3:17:22this by saying most people feel like
3:17:25because again if I were reading this I'm
3:17:26skimming it right so I'm reading and I'm
3:17:28saying but I get it investing in money
3:17:30management is only effective when you
3:17:31start early be like well I didn't
3:17:33start early I'm 40 years old now so I'm
3:17:35going to move on so I would just preface
3:17:37it by saying but I get it most people
3:17:38feel like investing money management is
3:17:41only effective if you start early and
3:17:43now it's way too late for them well this
3:17:45is a common misconception you could also
3:17:47talk about other things so this isn't a
3:17:48suggestion even but it's just an idea
3:17:50you talk about how most people see
3:17:52budgeting as cutting out things they
3:17:55love when really it's the opposite it's
3:17:58about cutting things you don't need to
3:18:01afford more of the things you love and
3:18:05the things that actually matter I
3:18:07haven't seen I haven't really seen much
3:18:09of that idea before it reminds me of uh
3:18:11scheduling I say this with scheduling a
3:18:13lot people think that scheduling means
3:18:15that you are in like a prison you're in
3:18:17like a Time prison when really
3:18:18scheduling maximizes your time so that
3:18:21you can do more things you when you have
3:18:22an intentional plan with your day yeah
3:18:24it's a little bit the the beginning is a
3:18:25little bit of a runon sentence it's a
3:18:26lot it's basically one sentence but
3:18:28broken down into three lines in the very
3:18:30first line that makes it hard to kind of
3:18:32follow like your first sentence should
3:18:34be like a statement short nice sweet
3:18:37quick but I get it investing in money
3:18:38management is only effective when you
3:18:39start early and it's way too late now
3:18:41well this is a common misconception by
3:18:43taking control of your finances and
3:18:44putting your money in the right places
3:18:46you can build a stressfree future where
3:18:48you can live the life you've dreamt of
3:18:50pretty good let's face it so when you
3:18:51look at this from a bird's eye view
3:18:52pacing you have long line here Short
3:18:54Line Short Line and then you go longer
3:18:56line longer line longer line medium
3:18:58medium medium medium then a short line
3:19:01you're missing a short so you could
3:19:03Lally just go like this that's how I
3:19:04would make it look cuz this this is like
3:19:06this is your scroll stopper right here
3:19:08this tells people where to stop you have
3:19:09to understand how people skim when
3:19:11people skim what do they stop on they
3:19:13stop on something that's easy as hell to
3:19:14read so if I'm reading this I'm like
3:19:16blah blah blah blah blah blah blah blah
3:19:17blah blah mhm let's face it like this
3:19:19looks like your point so I'm going to be
3:19:21like what's the point this looks like
3:19:22your point we all know that guy who
3:19:24always complains about the job he's been
3:19:26at for 15 years has made zero effort to
3:19:28pursue his dreams and thinks education
3:19:30is only for millionaires that's like a
3:19:31big line that's like a big the big idea
3:19:33of the of the email but I know you're
3:19:34not that person's first name managing
3:19:36your finances can be very daunting cut
3:19:38very we we almost never want to use this
3:19:41word anything very or really like
3:19:44imagine if I was like and he was running
3:19:46very fast that that means the exact same
3:19:48if I just said he was running fast but
3:19:49it takes up more more space but in
3:19:51copyrighting there's no alwayss or
3:19:52Nevers but you pretty much never want to
3:19:55use that and you may be thinking there
3:19:56is no way I'm smart enough to manage my
3:19:58finances or you're doing a little bit
3:20:00too much objection handling here that's
3:20:02the thing too much objection handling
3:20:05too many ideas too like let's see how
3:20:07how long this email is cuz it feels long
3:20:10and and there's nothing wrong with a
3:20:11longer email but it feels 288 I mean but
3:20:14it should be between 200 and 300 nothing
3:20:16wrong with that but you're going you're
3:20:17going a lot into it managing your
3:20:19finances can be very daunting and you
3:20:21may be thinking there's no way I'm smart
3:20:23enough to manage my own finances or I
3:20:25just don't know where to start it's all
3:20:26too overwhelming I had the same thought
3:20:286 years ago that's why I created a 12we
3:20:31one toone coaching program to get you on
3:20:33your way to Financial Freedom this is a
3:20:34good job of showing why you're convinced
3:20:36and trying not to convince them but you
3:20:38could go even deeper and it would be
3:20:39more effective I just don't know where
3:20:41to start it's all too overwhelming I had
3:20:43the same thought 6 years ago but what
3:20:45helped you I only started Ed achieving
3:20:47whatever dream state when I started
3:20:50talking to trusted professionals yeah I
3:20:52had the same thought 6 years ago and my
3:20:55finances were piling up and I was
3:20:57getting into uh me not understanding my
3:20:59finances was holding me back and the
3:21:01longer that I kept it and the longer I
3:21:03just pushed it aside the worse it got
3:21:05the more the bills started to pile up
3:21:06the worse my my debt started to pile up
3:21:08and the worse my credit score started to
3:21:10fall until I actually spoke with a
3:21:12professional and I realized that it
3:21:14wasn't really that difficult all I had
3:21:15to do was make a few small tweaks to my
3:21:17finances changed where my money was
3:21:19going and all of a sudden it was like
3:21:22all those things just disappeared on
3:21:23autopilot that's exactly why I created
3:21:2512we 1 to1 coaching program so you can
3:21:27go deeper on showing why you're
3:21:28convinced so if you're worried you'll be
3:21:30stuck in an average life working a 9 to5
3:21:33also like I I wouldn't call it like a
3:21:3412we 1 toone coaching program that's why
3:21:37I created fund your finances or whatever
3:21:39the name is where you get to work with a
3:21:41trusted professional one to one and we
3:21:43get to both sit down look at your
3:21:45finances and point you in the right
3:21:47direction so so tell them like how it
3:21:49works leave the like 12we 1 to1 coaching
3:21:52program it sounds like a commitment
3:21:54sounds like a big scary commitment slash
3:21:59costs lots of money so guys like
3:22:01remember great marketing shouldn't feel
3:22:02like marketing great copy shouldn't feel
3:22:04like copy it is a 12we one to1 coaching
3:22:06program but tell them how it's going to
3:22:08like help them so if you're worried
3:22:09you'll be stuck in an average life
3:22:10working at 9 to5 you hate living
3:22:12paycheck to paycheck and not being able
3:22:13to travel outside your home country
3:22:15click here and we'll get on a call
3:22:16discuss working together okay speak soon
3:22:18sign off it's actually pretty good
3:22:19you're on week six which is not that far
3:22:21in but I think it's pretty good overall
3:22:23I give this a thumbs up I gave you some
3:22:24ways it could be better but overall it's
3:22:26it's quite solid calenic Niche give
3:22:29value and soft CTA listen for me not
3:22:31sure about this angle because I have
3:22:33three different tips you can have three
3:22:35different tips it's it's more of like a
3:22:36if it's alytical yeah it's alytical so
3:22:38you can have three different tips three
3:22:40quick fix for progression what kind of
3:22:42progression H athetics here they are
3:22:44you'll definitely want to make it make
3:22:45this better more curiosity based it
3:22:47seems very plain and also unspecific hey
3:22:50name what I'm about to share with you
3:22:51will decide if you get an athletic
3:22:53physique or bummed out seeing no
3:22:55improvement and rolling back to square
3:22:57one I get the idea but also you could
3:23:00show why you're convinced and this is
3:23:03just a suggestion but imagine instead of
3:23:05saying what I'm about to tell you will
3:23:08decide if you get an athletic physique
3:23:10or bummed out seeing no improvement and
3:23:11rolling back to square one first of all
3:23:13this is also very very wordy especially
3:23:15for the lead again cut the lead cut the
3:23:17lead down what I'm about to tell you
3:23:19took me from bummed out seeing no
3:23:21improvement to having my dream athletic
3:23:23physique and being strong as hell really
3:23:26so strong that everybody in the gym
3:23:28would stare at me and come up and ask me
3:23:30how I'm so strong something like that
3:23:32cuz that's also what I've noticed
3:23:33calisthenic guys love I see these and
3:23:35here's why I know I see these Instagram
3:23:37reals where a a calisthenics guy is like
3:23:40doing a handstand push-up and everybody
3:23:42in the gym is staring at him it's
3:23:43completely staged as like I'm sorry
3:23:45but nobody gives a sh about your hand
3:23:46down push it but it's completely staged
3:23:48but their dream state is like doing some
3:23:51random sh for calisthenics showing off
3:23:53their strength and everybody being super
3:23:54super impressed right that's kind of
3:23:56like they're pulling up in a Lambo or
3:23:58they're flexing and posting and
3:24:00everybody liking their pictures on
3:24:01Instagram or something it's always
3:24:03surprising to see almost 90% of people
3:24:06can't stick to their training plan after
3:24:08the first month of workout yeah this is
3:24:11also very very wordy my friends most
3:24:13people can't stick to their work Scouts
3:24:17that's it that's all you're trying to
3:24:18say so say this instead of this it's
3:24:20always surprising to me to see almost
3:24:2390% of people can't stick with their
3:24:25training plan after their first month of
3:24:28workout here's the thing beginners think
3:24:30like this they think like how can I cram
3:24:33cram in the most amount of like dream
3:24:35state and finesse and avoiding pain
3:24:37State as I can in the beginning of the
3:24:39email but it's the beginning of the
3:24:40email isn't even for that the beginning
3:24:42of the email is light and it's like a
3:24:44hook right that's why it's called a hook
3:24:45it it it hooks you in it's light and it
3:24:47just sets the tone for the email and
3:24:49gives context that's it this reminds me
3:24:51of like when you see people fight and
3:24:52they throw hay makers they throw hay
3:24:54makers every single punch you ever see
3:24:56two dudes fight like that and they're
3:24:57just throwing Haymakers and they're
3:24:58missing each other and they look like
3:24:59idiots I'm not saying you guys look like
3:25:00idiots this is what it reminded me of
3:25:01these are the three things that you
3:25:02should notice I'm not going to go
3:25:04through the listicles because they're
3:25:06pretty simple you're basically just
3:25:07giving advice so let me go to the
3:25:10transition to the CTA when you jump into
3:25:12a new routine your body has to adapt
3:25:13first then you can increase the
3:25:15intensity and volume and start gaining
3:25:17you see all the tips that I've just
3:25:19handed to you have worked for my
3:25:21thousands of students and myself but
3:25:22they only work if you actively apply
3:25:24them with your training will you use
3:25:25them until next time Ben PS check out my
3:25:28program it has more tips and advice and
3:25:30make sure you get everything right it's
3:25:32not bad but their transition in the CTA
3:25:35could certainly be better so what I do
3:25:37sometimes is I create the last listicle
3:25:40and I'm very intentional about it so I
3:25:42tie in the number three like let say
3:25:44number three I'm I'm teaching you how to
3:25:46get copyrighting clients number three is
3:25:48you need to have a tracking system if
3:25:50you ain't tracking you're slacking
3:25:52because just by tracking how many
3:25:53outreaches you're doing per day and how
3:25:55many replies you're getting per day
3:25:56you're calling attention to what you're
3:25:57doing but I get it tracking can me
3:25:59difficult as soon as you're opening up a
3:26:00spreadsheet and looking at blank boxes
3:26:02your mind immediately says holy I
3:26:04don't want to do this so I've taken the
3:26:06liberty of creating a free tracking
3:26:08sheet for you as easy to fill out all it
3:26:11takes is 3 seconds per day and you just
3:26:13fill in how many outreaches you've done
3:26:15how many replies you've done and just
3:26:17like that you will watch your Outreach
3:26:19improve you'll get more opens more
3:26:20replies more opportunities to get on
3:26:22sales calls and eventually you'll get
3:26:24that much closer to making your first
3:26:26money with copyrighting and getting your
3:26:27first client number three you got to
3:26:28track if you want to know how to track
3:26:30CTA that's the uh that's the tieing to
3:26:32number three yeah I don't know about
3:26:33asking the question at the end so what
3:26:35how I would end this is talk a little
3:26:37bit about myself again like by using
3:26:39these three things yeah you did you did
3:26:41do that for a minute you talked about me
3:26:43and my me and my students using these
3:26:44things I was able to XY YZ and by
3:26:47teaching them to my students they've
3:26:48been able to get the same results maybe
3:26:49I would even leave a picture down there
3:26:51and then um best of luck whatever until
3:26:53next time Ben and then PS soft CTA
3:26:56that's fine too okay I'll spend like 2
3:26:57seconds on this but this doesn't look
3:26:59very good I don't know what you did with
3:27:00your with your spacing but it's kind of
3:27:02hard to read all of your words are in
3:27:03like a different area code bro and it's
3:27:04also weirdly really short so this is
3:27:06your person start going viral on purpose
3:27:09and weekly with my personal strategy
3:27:11that is a terrible headline my girl with
3:27:13all due respect I literally respect very
3:27:16much cuz you're doing what 99% of people
3:27:18won't do which is try but I've never
3:27:21been more mentally confused start going
3:27:23viral on purpose and weekly with my
3:27:26personal strategy this is an interesting
3:27:28uh unique mechanism as well my personal
3:27:30strategy he's not even in the center
3:27:31either yeah I mean again very much
3:27:33respect to home girl I really don't mean
3:27:35to be harsh I mean I guess I do because
3:27:38being honest and harsh and just straight
3:27:40up is probably the best way to help
3:27:41people her subtitles are over here what
3:27:43type of content to create how to build
3:27:45on your online resume and credibility
3:27:47how to optimize Tik Tok features to
3:27:48enhance your content a winning formula
3:27:50that will help you that will transform
3:27:52how your brand is seen on social media
3:27:54how to structure content for your Niche
3:27:56step-by-step process to finding audios
3:27:58yeah these aren't sexy either what
3:28:00you'll learn is like how to find audios
3:28:02and repurposing your videos I'll be jump
3:28:04start taking guess work out of the
3:28:06equation or winning formula to get more
3:28:08views with SEO how to get out of the 200
3:28:10to 300 view range yeah but you already
3:28:12said how to get more views didn't you
3:28:14hashtags confident on camera never run
3:28:16out of content strategy what you get but
3:28:18she is like a Tik Tok girl so like
3:28:19people from Tik Tok just buy I don't
3:28:21know people from Tik Tok just buy all
3:28:23right let's let's let's go to the email
3:28:24the strategy that finally made me go
3:28:26viral that's good simple but good
3:28:28showing why you're convinced proving
3:28:29that it's work that it works hey first
3:28:31name back in 20121 when I was starting
3:28:33out my coaching business I barely had
3:28:34200 followers did you have 200 followers
3:28:36or barely 200 followers this is like one
3:28:38of those things like very or really or
3:28:41almost if you have 200 you have 200 you
3:28:43have less than 200 you have less than
3:28:44200 so be more specific I had so cut the
3:28:49word or say less than cuz it's not like
3:28:52you almost have a follower it's like you
3:28:54either have one or you don't and it
3:28:55wasn't until I tried this new strategy
3:28:58that I went viral just about a year
3:28:59later in 2022 my Tik Tok account had
3:29:01reached 67,000 followers now similar
3:29:04results also happen to my clients you
3:29:06know I think that most people on socials
3:29:09don't care that much about followers as
3:29:13they do about views and going viral so
3:29:17again I would use this girl's story as
3:29:19much as you can but what I would do if
3:29:21if I were you and you were me I would
3:29:22say and just about a year later in 2022
3:29:24I uploaded my first viral video it was a
3:29:26video that was essentially just like all
3:29:29my other ones except I did one small
3:29:31thing different and I went to bed I woke
3:29:33up and the video was getting comment
3:29:35after comment after comment people were
3:29:36loving it and it was going completely
3:29:38viral it was my first video over 10,000
3:29:41views and I thought that it was amazing
3:29:43but little did I know that the viral
3:29:44Trend didn't even start yet cuz every
3:29:46night I kept waking up to more views and
3:29:48more views and more views and it was
3:29:50insane and I thought this is crazy but I
3:29:52wonder if I can do it again so I tried I
3:29:54did the same strategy and again it went
3:29:56viral and I thought that I was lucky
3:29:58maybe all my hard work is paying off or
3:30:00maybe it's just the algorithm giving me
3:30:02an extra boost because I've been so
3:30:03consistent but I tried it with some of
3:30:04my students and lo and behold what
3:30:06happened is I just kept helping them go
3:30:08viral they kept going viral as well
3:30:09exactly the same as me what did I do
3:30:11well it wasn't searching for a trending
3:30:13audio cuz you know that that doesn't
3:30:15actually work it wasn't about what time
3:30:17I posted I mean this is the stuff that
3:30:18everybody will tell you matters but none
3:30:20of that stuff actually matters what I
3:30:22actually did was and then you give it
3:30:24boom came up with the email off the top
3:30:26off the Dome bro freestyle what's up now
3:30:28similar results also happened to my
3:30:29clients for example Eva went from 300
3:30:32followers to 1,2 followers in just 3
3:30:34weeks now she's at 90k 94k followers
3:30:37listen if you want to achieve something
3:30:38similar it's the opposite of impossible
3:30:41nah click here and I'll tell you more
3:30:43cheers so to be honest I do see emails
3:30:45like this some times where it's like
3:30:47problem agitate and the solution is the
3:30:49CTA but they don't actually get into
3:30:52what helps them honestly when I get
3:30:54these emails I get a little bit annoyed
3:30:56and I might click on the thing but I
3:30:57ain't buying right so this will help
3:31:00improve your click-through rate but at
3:31:01what cost and here's the thing sometimes
3:31:03people get too interested in vanity
3:31:05metrics even in email marketing cuz you
3:31:08get more people who click here but you
3:31:09get less people who buy and you also get
3:31:11less people who care because you gave a
3:31:13really short email and then you're like
3:31:15if you want to know how now click here
3:31:16you didn't give any unique mechanism you
3:31:18didn't give any hints you didn't even
3:31:19really create any Intrigue I already
3:31:21feel like I know it's going to be
3:31:22through there so keep working my friend
3:31:24yeah and that that story was also quite
3:31:26that wasn't that wasn't a story at all
3:31:27my friend that was a chronology you you
3:31:29said she had 67,000 followers or sorry I
3:31:32went viral I got 67k Eva went from 300
3:31:36to 1,000 in 3 weeks now she's at 94 if
3:31:38you want to do the same click here like
3:31:40that's if I made an email like I had
3:31:41zero clients for a while got a client
3:31:43couple weeks later got another client
3:31:44Joe he didn't have any clients he got a
3:31:46client 3 months later he got three more
3:31:48clients if you want to know how to click
3:31:49here You' be like man that's pretty weak
3:31:52okay guys now we are back at the action
3:31:54steps so the action steps to write your
3:31:56first email so number one pick a
3:31:57business to write for if you need
3:31:59inspiration check the copy starter kit
3:32:02okay the free copy starter kit Down
3:32:03Below in the description is L filled
3:32:05with who to write for inside of the
3:32:07swipe file you want to know who to write
3:32:08for write for those people on the
3:32:09landing pages it will show you the
3:32:11landing page swipe file that I'm about
3:32:12to give you or I have already have given
3:32:14you you can literally just go there and
3:32:15you can check out all the businesses
3:32:17there you can look them up you can find
3:32:18out more about them about their offer
3:32:19and you can write email copy for them
3:32:21and remember email copy is the most
3:32:23simple copy to write is what you want to
3:32:25start with is what you want to master
3:32:26right off the bat and it's the easiest
3:32:28to send in for review cuz other people
3:32:30aren't necessarily going to want to read
3:32:31super super long pieces of copy from you
3:32:34so just one 200 to 300 word email is
3:32:37awesome so we're going to start with
3:32:38that now of course I do highly recommend
3:32:40that you watch the full entire course
3:32:43first and then come back and do these
3:32:45steps so next is to compile common
3:32:47content so you go onto their social
3:32:49medias or their Instagrams or even
3:32:51anything on their landing page and you
3:32:52go and you compile a lot of the common
3:32:54content that you're seeing and you get
3:32:56some angles and that's of course the
3:32:57next step is to come up with an idea and
3:32:59use structure next we want to write copy
3:33:02and refine then we want to sleep on the
3:33:04copy and read the copy the next day this
3:33:07is going to let you read it with a fresh
3:33:08mind because when you're sitting there
3:33:10and you're hyperfocused on one piece of
3:33:11copy maybe you've been working on it for
3:33:12an hour you are going to understand what
3:33:15you're trying to say but someone else
3:33:17who hasn't read the copy before might
3:33:19not understand what you're trying to say
3:33:20so by going to sleep and coming back to
3:33:22it the next day essentially what you're
3:33:24doing is you're giving yourself those
3:33:26brand new eyes you're reading it as low
3:33:28you're reading it for the very first
3:33:29time and it's going to highlight some
3:33:31things that you did wrong you're going
3:33:32to be able to read it like you're
3:33:34reading it for the first time and all of
3:33:35a sudden you're going to notice all of
3:33:36these things that you did wrong you be
3:33:37like holy crap I can't even believe that
3:33:39I wrote that next is you're going to
3:33:40want to submit your copy for a review in
3:33:42the Discord Channel or on the school
3:33:44Community highly highly highly important
3:33:46next you're going to want to review
3:33:48three pieces of copy for every one that
3:33:50you sent in for review and yes even if
3:33:53you are a brand new beginner still go
3:33:55through and review other people's copy
3:33:56give your feedback on it and this isn't
3:33:58going to only help the community and
3:34:00help them with their copy but it's also
3:34:02going to help you because you're looking
3:34:03at more copy you're reading more copy
3:34:05you're breaking it down and you're
3:34:06seeing what you like about it what you
3:34:07don't like about it what you think can
3:34:09be fixed so guys just like I said here's
3:34:11how to make the most out of this Mega
3:34:13course okay it's a lot I understand it
3:34:14might feel over overwhelming it might
3:34:16feel like you've bitten off a little bit
3:34:17more than you could Che here but this is
3:34:19how you're going to want to take it so
3:34:20you're going to was the whole thing
3:34:21fully then you're going to do all the
3:34:22action steps and then you're going to
3:34:24come back and then you're going to
3:34:25really really really dig deep and get
3:34:27into it write your copy watch me write
3:34:29my first piece of copy or write my my
3:34:31copy then basically do the same things
3:34:33that I'm doing step by step you watch it
3:34:35you do it you watch it you do it so on
3:34:36and so forth and then we're going to go
3:34:38over everything else we're going to go
3:34:39over the Outreach stuff you want to do
3:34:40it with that as well we're going to go
3:34:41over the secondary skills and at the end
3:34:43there's going to be a complete Massive
3:34:44Action plan so that's exactly what
3:34:46that's going to look like now some more
3:34:47email breakdowns to help you get started
3:34:49I'm just going to show you some more
3:34:50email breakdowns here just to kind of
3:34:52finish it all off now you know how to do
3:34:53emails so let's go and look at some more
3:34:55email breakdowns all right everybody and
3:34:57now that is emails you now know how to
3:34:59write emails you understand emails let's
3:35:00talk about landing pages because landing
3:35:02pages are also extremely important so
3:35:06what are the types of landing pages well
3:35:08the ones we're going to focus on here
3:35:10are video sales letters and blocks what
3:35:12this looks like is just like it sounds
3:35:14like at the top you have a video sales
3:35:15letter which is essentially just a video
3:35:17that is selling the products underneath
3:35:19you have blocks which are essentially
3:35:20just blocks of text and you're going to
3:35:22notice over all the landing pages that
3:35:23we go over here that they are all pretty
3:35:26similar every single landing page has
3:35:28similar blocks some of them have some
3:35:30some stuff about a guarantee some of
3:35:31them have stuff about here's what's
3:35:33actually inside some of them have things
3:35:34about meet your instructor so they're
3:35:37essentially the same things just for all
3:35:39different businesses so you're going to
3:35:40learn those blocks and learn what they
3:35:41are next is TSL and blocks TSL is a text
3:35:46sales letter so this one is an a landing
3:35:48page that doesn't have a video on it but
3:35:50it has a bunch of text that actually
3:35:52does the selling and of course we're
3:35:53going to look at some of those and then
3:35:55next are optin Pages these ones are
3:35:57really simple they're usually a lot
3:35:59shorter than the other ones because the
3:36:01main goal isn't necessarily to sell but
3:36:03it's just to capture emails and capture
3:36:05people's names okay so essentially what
3:36:07it is it's just a picture of a free
3:36:08thing and then a box where you can fill
3:36:10in your details to get that free thing
3:36:12that's essentially what that looks like
3:36:14so let's look at some Landing pages
3:36:16together I can sit here and explain more
3:36:17Theory and more Theory and more Theory
3:36:19but let's just get into it man because
3:36:20looking at what landing pages look like
3:36:22and just breaking them down is going to
3:36:24be the best way to actually understand
3:36:25so as you can see this is a video sales
3:36:27letter just like I was talking about you
3:36:29come to the page and everything you see
3:36:31when you first get on the page is called
3:36:33the above the fold that's what it's
3:36:35referred to so make sure you remember
3:36:37that cuz we're going to be talking about
3:36:38that more as we go on but as you can see
3:36:39we have a headline here and a video now
3:36:42we're going to break this down in
3:36:43massive massive massive detail as we go
3:36:45on but for right now I just want to go
3:36:47through a couple show you point out the
3:36:49similarities and then kind of break them
3:36:51down even further so as you can see big
3:36:53headline here then there's the video you
3:36:55can play and then there's the button
3:36:56that's almost always how video sales
3:36:58letters are going to go and then you you
3:36:59go down now these are called blocks okay
3:37:01so this is essentially a text block
3:37:03showing you what it is this is another
3:37:05text block showing you some other stuff
3:37:07and explaining why this is is the best
3:37:09more stuff more stuff like this is
3:37:11essentially a text sales that are down
3:37:13here these big bolded Parts here here in
3:37:15the middle they're centered and they're
3:37:16bolded they're called scroll Stoppers so
3:37:19if you're scrolling through just
3:37:20literally how I'm doing right now you're
3:37:21going to read these and the point of
3:37:24these is to actually suck you in and
3:37:25bring you in to reading the rest of it
3:37:27so if I'm just going to scroll scroll
3:37:29scroll introducing training grounds now
3:37:31I'm interested what's training grounds
3:37:33what is that what is it supposed to be
3:37:34and then I'm going to read on more and
3:37:35it's going to tell me what it is then
3:37:37some more this is called bullets bunch
3:37:39of bullets this is called a value stack
3:37:41again we're going to learn more about
3:37:42that as we go on and then there's a
3:37:44button right there and then there's
3:37:45frequently asked questions at the very
3:37:47bottom that's how 90% of your video
3:37:50sales letters are going to look and if
3:37:51you don't believe me we can go through a
3:37:52couple of the other examples right here
3:37:54and you're going to notice like holy
3:37:55crap all of these look very similar and
3:37:57yes you're right they do they all look
3:37:59very very similar but again guys the
3:38:01point I'm trying to make here is that
3:38:02because they all look similar all you
3:38:04have to do is just figure out how to
3:38:06make it you figure out how to do it and
3:38:07you can do it for any business you don't
3:38:08have to reinvent the wheel you don't
3:38:09have to do anything crazy so as you can
3:38:11see this is a video sales letter this
3:38:13has a headline this is not a traditional
3:38:16headline like I'm going to teach you how
3:38:17to write but anyways not a big deal like
3:38:19I said scroll Stoppers and then some
3:38:20more copy right here scroll stopper more
3:38:23copy scroll stopper more copy and so on
3:38:25and so forth some testimonials here just
3:38:27something we actually didn't check out
3:38:28on the other one but basically most
3:38:30landing pages have testimonials as well
3:38:32and this is the value stack right here
3:38:34essentially showing you all the things
3:38:35that you get adding up all the value the
3:38:37total value is $700 but today's price is
3:38:3947 bucks that's essentially how that
3:38:42looks another one um headline video I
3:38:44hope you're starting to notice a pattern
3:38:46button scroll stopper copy scroll stoer
3:38:49copy bullets testimonials and then the
3:38:51end price and then we'll look at one
3:38:52more headline video testimonials copy
3:38:56with scroll Stoppers and then we have
3:38:58bullets we have more and more so as you
3:39:01can see I went over those really quickly
3:39:02but again I just kind of wanted to show
3:39:04you how they work we're going to go
3:39:05deeper into them right now so landing
3:39:08page Anatomy so landing page headlines
3:39:10the first questions that pop into a
3:39:12reader's head as soon as they land on
3:39:14any page is who is this for why should I
3:39:17keep reading and what should I do next
3:39:20so here's headline Anatomy so the
3:39:22eyebrow copy let me open one up over
3:39:25here so you guys can see what I'm
3:39:26talking about okay so this is the
3:39:28eyebrow this spot right up here at the
3:39:30top this is the main copy right here and
3:39:33then this at the bottom is the deck copy
3:39:35this is how 90% of headlines are going
3:39:38to look so the ibrow copy usually calls
3:39:40out the reader or adds to the big
3:39:43promise somehow the main headline of the
3:39:45copy gives people the main specific
3:39:47promise the big thing that they're going
3:39:48to learn or they're going to attain then
3:39:50the deck copy the one line at the bottom
3:39:53this adds to The Promise by usually
3:39:55increasing perceived ease or
3:39:57Effectiveness so something like even if
3:39:58you don't have any experience or even if
3:40:00you've never done this before or Works
3:40:02in 90 days or anything like that so I
3:40:04have some examples here attention
3:40:05entrepreneurs that is the eyebrow copy
3:40:07and it's calling out their desired
3:40:09audience you're one step away from
3:40:11learning how you can transition your
3:40:13skill set into building a wildly
3:40:14profitable AI business and then that was
3:40:16the main headline and then the deck copy
3:40:18the one at the bottom best part is we
3:40:20guarantee at least five AI agency
3:40:23clients or you don't pay calling out
3:40:25their audience at the top then the main
3:40:27headline the big promise and then a a
3:40:29deck copy in order to add to the promise
3:40:32or increase the perceived ease or
3:40:34Effectiveness that's exactly what he's
3:40:35doing there next is for click funnels
3:40:37struggling to get a consistent flow of
3:40:39customers so that's them calling out
3:40:41their audience calling out a problem me
3:40:43clickfunnels now this isn't again as
3:40:45additional as the ones that we've
3:40:46already seen but again it works getting
3:40:48people to your website and turning them
3:40:49into Happy paying customers is what we
3:40:51do best that's the deck copy so this is
3:40:54the again sales page psychology so who
3:40:56is this for why should I read why should
3:40:58I keep going and then what's next what
3:41:00should I do next what's next what else
3:41:02and then of course what's next is
3:41:04usually just to watch the video or
3:41:06anything like that but um that's that's
3:41:08basically what it is so landing page
3:41:10scroll Stoppers as we were speaking
3:41:11about earlier when people come to a
3:41:13landing page they usually scroll instead
3:41:15of reading everything you don't want to
3:41:17ever assume readership that's what it's
3:41:18called assuming readership is when
3:41:20you're just going to assume that people
3:41:21are going to read every single thing
3:41:22line by line by line by line you want to
3:41:24ask yourself okay if somebody's
3:41:25scrolling and they they just scroll
3:41:27right to the middle of the page what's
3:41:29going to make them stop scrolling and
3:41:30grab their attention against so they can
3:41:31start reading when people come to
3:41:32landing pages they usually scroll
3:41:34instead of reading everything that's why
3:41:35it's important to implement scroll
3:41:37Stoppers to get people to pay attention
3:41:39and start reading to learn more so here
3:41:41are some common landing page scroll
3:41:42Stoppers and they're usually in a like a
3:41:45block I call these text blocks but as
3:41:47you're going to see a lot of them have
3:41:49the same thing so this one says what is
3:41:51the gentleman approach and then an
3:41:53explains it so why a funnel essentially
3:41:55what it is is answering the question of
3:41:57so what like what about this product
3:41:59what about this thing what about this
3:42:01service actually makes it good what
3:42:02makes it different and what makes it
3:42:04better than everything else that's one
3:42:05of the first questions that people are
3:42:06going to ask that's why this is usually
3:42:08one of the first text blocks that there
3:42:10are so what is the gentleman approach so
3:42:12why a funnel so on and so forth next is
3:42:15meet your instructor this one is very
3:42:16common as well so meet your instructor
3:42:18Benjamin SAA and then it talks about him
3:42:21and it talks about what he does meet
3:42:22your instructor sander sage and then
3:42:24again it talks about him and it talks
3:42:26about what he does that's basically it
3:42:28and then next is to relate to the reader
3:42:30so here's one that I'll read to you the
3:42:32current agency model is broken say
3:42:35goodbye to chasing clients in a
3:42:37saturated Market low profit margins and
3:42:40cookie cutter robot work the ipga model
3:42:43is right for you if and then it's going
3:42:45to go through some common things to
3:42:47relate to the reader so if you struggle
3:42:49with signing clients and want to offer
3:42:52an in demand service if you're sick of
3:42:543-month contracts and want to create
3:42:56lasting Partnerships if you know the old
3:42:59models are broken you want to work for
3:43:01higher profit or if you want to start an
3:43:04online business that isn't robotic or
3:43:06dishonorable so guys that's what it
3:43:07looks like to actually relate to the
3:43:09reader and next we're going to be
3:43:10talking about bullets SL feature Plus
3:43:12benefits combo so essentially these are
3:43:14bullets bullets and bullets in
3:43:15copyrighting are super super super
3:43:17important we touched on them briefly
3:43:19when we're talking about emails but guys
3:43:21bullets are the quickest and most
3:43:23efficient way to communicate without
3:43:25putting in a bunch of text and a bullet
3:43:27plus features combo is essentially
3:43:29showing you what you get and how it
3:43:31helps you and then what you get and then
3:43:32how it helps you so for example smooth
3:43:34opening non- cringy openers that
3:43:36actually work and create a connection in
3:43:39second so you'll always know exactly
3:43:40what to say and start off on the right
3:43:42foot so this is for like uh pickup
3:43:44artists guy who's teaching people how to
3:43:46approach the opposite sex I guess and
3:43:48then there's another one like instant
3:43:50exchange my simple method for getting
3:43:51girls Instagram in a rush literally in
3:43:5330 seconds or less so exactly what it is
3:43:56so instant exchange and then the benefit
3:43:59to learning it the benefit of what it
3:44:00will give you here's another one pimp
3:44:02your profile in four easy steps 11 copy
3:44:05and paste templates for writing
3:44:06captivating captions that make women
3:44:08melt so this is like how to get girls on
3:44:10Instagram program or something but
3:44:12essentially I picked this one because
3:44:13it's really easy to understand sometimes
3:44:15when I read copy about like business or
3:44:17financial or stuff that's a little bit
3:44:18too complicated it gets lost on people
3:44:20but this stuff is a lot more simpler
3:44:21that's why I chose it so clickfunnels
3:44:23gives you everything you need to succeed
3:44:24online so sales funnels convert your
3:44:27online visitors to actual paying
3:44:29customers website create your web
3:44:31presence exactly the way you want so on
3:44:34and so forth okay this is exactly what
3:44:35it looks like the big feature what it is
3:44:37and then exactly how it helps you and
3:44:39then of course testimonials testimonials
3:44:41are they should be on basically every
3:44:42single sales page every single landing
3:44:44page because they're extremely important
3:44:46testimonials essentially show that what
3:44:48you're doing Works what you're doing
3:44:49actually works and people are literally
3:44:50getting results with it now so over here
3:44:53we have member Transformations about
3:44:54people changing their bodies over here
3:44:56we have check out what my clients are
3:44:58saying about this training people are
3:44:59saying that they're getting dates with
3:45:00this program more people saying they're
3:45:02getting dates next is value stack almost
3:45:04every single one has this one as well so
3:45:07here's what it looks like it shows you
3:45:08every single thing that you're going to
3:45:09get and then it attaches a value to that
3:45:12thing so then at the end as you can see
3:45:13you get $2,000 worth of value but if you
3:45:16join today you can get it for just $97 a
3:45:18month this essentially is because it
3:45:20relates back to the thing that I said
3:45:21earlier whereas people don't buy things
3:45:23that are worth what they are so I'm not
3:45:25going to buy something that I think is
3:45:27worth $200 if the price is $200 I'm only
3:45:30going to buy that thing if I feel as
3:45:31though I'm getting a spectacular deal so
3:45:33I'm only going to buy it for 150 bucks
3:45:35or 100 bucks if I believe that it's
3:45:37actually worth 200 bucks and that's what
3:45:3899% of people are going to do again over
3:45:40here as you can see more value stack you
3:45:43get this this this this this this this
3:45:45total value 776 today's price 47 bucks
3:45:48and then next is the urgency to act now
3:45:50this usually closes out every single
3:45:52landing page or sales page but this is
3:45:54what it looks like you can't afford to
3:45:56wait these is the moments in a world
3:45:57driven by progress standing still is not
3:45:59an option and then he goes on farther to
3:46:02talk about how you taking action right
3:46:04now is going to get you the best results
3:46:06it's usually not that difficult to imply
3:46:08some sort of urgency but like I said
3:46:09before in the email section the best
3:46:11urgency is going to be the situational
3:46:13urgency the situational scarcity and
3:46:15then we usually end it off with some
3:46:17frequently asked questions some FAQ so
3:46:19the reason why we do this and we add it
3:46:21to the very bottom is for the people who
3:46:22literally just take their Mouse and just
3:46:24scroll all the way to the bottom and
3:46:25just want to see what it's about they
3:46:27don't want to read anything they don't
3:46:28want to be marketed to they just want to
3:46:29know the bare facts and Basics so that's
3:46:32exactly what we give them so we give
3:46:33them a question we give them the answer
3:46:34what the common question is what the
3:46:36answer is and so on and so forth again
3:46:37another FAQ usually they're in a a drop
3:46:40down box like this so that they're
3:46:42concise and people will read them more
3:46:44easier and now my friends I want to give
3:46:46you a gift yes another gift on top of
3:46:49the whole Mega course the whole free
3:46:51Mega course that you're already watching
3:46:52and that is a gigantic 100 sales page
3:46:56swipe file yours for free you heard that
3:46:58right 100 sales Pages all in one here's
3:47:02a complete Mega swipe file as you can
3:47:03see I just opened it up and of course
3:47:05you can get this in the free copy
3:47:06starter kit again the reason why I put
3:47:08it all in the kit is because I don't
3:47:09want to have like a billion links down
3:47:10there in the description it just be more
3:47:12confusing so you can just go get the
3:47:14copy kit for free and then you can check
3:47:16all of these out now some of these have
3:47:18previews that we can look at okay
3:47:19awesome so as you can see we're going to
3:47:21come in like this okay awesome we see
3:47:23the headline we see some copy the market
3:47:25has changed these are the scroll
3:47:27Stoppers that's where you come in
3:47:29introducing digital marketing Mastery we
3:47:31have some bullets right there how it
3:47:32works awesome so there's literally as I
3:47:35just said over a 100 sales pages in here
3:47:38that you can look at if you want to add
3:47:40to your personal swipe file break down
3:47:41some copy get some inspiration I mean
3:47:43guys just absolute Banger if you guys
3:47:46are getting value so far guys make sure
3:47:47you run up the video like the video
3:47:49comment on the video share the video
3:47:50dude this is way too much value to keep
3:47:52to yourself don't don't K keep it next
3:47:54we're going to talk about creating your
3:47:56copywriting portfolio extremely
3:47:57important if you want to get clients and
3:47:59become a successful copywriter in the
3:48:00future the reason why I put it here is
3:48:02because it's not necessarily Outreach
3:48:04but it's not necessarily copywriting
3:48:06skill either so I just put it here in
3:48:08the copywriting section so why create a
3:48:10copyrighting portfolio in the first
3:48:11place I mean who cares a copyrighting
3:48:13portfolio is a collection of best work
3:48:15and is used to increase your perceived
3:48:17value and decrease the perceived risk of
3:48:20working with you in order to add to your
3:48:23portfolio your copy doesn't have to be
3:48:25paid for meaning it doesn't have to be
3:48:27copy that you wrote for a client it
3:48:28could just be copy that you wrote the
3:48:30reason why they want to look at your
3:48:31portfolio is because they want to assure
3:48:33themselves that you are a good copy who
3:48:35is capable of creating good work you can
3:48:37write example copy and still have a
3:48:39portfolio super super important people
3:48:41always ask me Tyson how do I get clients
3:48:43how do I get someone to trust me pay me
3:48:451 Grand 2 Grand three grand $4,000 per
3:48:47month but I have never had a client yet
3:48:49the way create an awesome portfolio so
3:48:51how to start in build a copyrighting
3:48:53portfolio I've come up with a another
3:48:56Banger framework super simple super easy
3:48:58to follow along with polished copy
3:49:00already you want to have proof in there
3:49:01and you want to have variety okay p p
3:49:04and v you want to add professional
3:49:07polished pieces of copy proof of its
3:49:09effectiveness of your copy if you have
3:49:11any and a variety of different forms of
3:49:13copy so for example polish proof variety
3:49:15what does that actually look like so
3:49:17essentially with Polish you want to just
3:49:19have polished pieces of copy okay so
3:49:21emails you went through and looked at
3:49:22them the next day you went through and
3:49:24sent them to the school Community or you
3:49:26sent them to the Discord community and
3:49:27asked people to review them they've
3:49:28given you your reviews and you've
3:49:30actually revised it and you also want to
3:49:31have proof that your stuff works so if
3:49:33you're able to take screenshots from
3:49:34your email service provider or to get
3:49:36testimonials from your clients and of
3:49:38course I'm going to show you how to do
3:49:39all that as we go on but if you're able
3:49:41to get screenshots and testimonials you
3:49:42want to put that in your portfolio too
3:49:43because again it increases your
3:49:45perceived value and then you want to
3:49:46also have variety so you don't want to
3:49:48just have emails you also want to have
3:49:50example landing pages and you don't have
3:49:52to write the whole landing page
3:49:53essentially what you want to do is just
3:49:54create a headline and a lead a lead is
3:49:56essentially like the top third of a
3:49:58landing page so you just have like one
3:50:00or two scroll Stoppers about how the
3:50:01actual product works as long as you're
3:50:03able to have those two maybe add a video
3:50:05sales letter in there as well which
3:50:06again we're going to be talking about as
3:50:07we go on and another important thing to
3:50:09add is you don't really want to have
3:50:11copy like copy isn't actually polished
3:50:13until you also put it through Ai and of
3:50:15course we're going to talk about Ai and
3:50:17all of those things as we go over the
3:50:19secondary skills portion that is
3:50:21probably going to be not going to lie
3:50:22one of the most important portions that
3:50:24we talk about because right here we're
3:50:25laying the groundwork now next we're
3:50:27going to talk about getting clients and
3:50:28then we're going to talk about really
3:50:29honing in and being the best it's not
3:50:31copyrighting isn't a game of oh well
3:50:33there's already so many copywriters out
3:50:34there if you're the best copywriter out
3:50:36there again it's literally like you
3:50:37being against a whole bunch of toddlers
3:50:39it's too easy you just win okay you just
3:50:41win and you win and you win and you win
3:50:42one client turns to two client two
3:50:44client turn to four clients and bro it's
3:50:46game over so again I'm going to show you
3:50:47exactly how to do that so a recap before
3:50:49we move on copyrighting fundamentals
3:50:51okay these are the things that we
3:50:52learned how copywriting Works practical
3:50:54examples of how copywriting generates
3:50:56money you talked about copywriting
3:50:57principles strategies you can use in any
3:51:00situation with copywriting and
3:51:02psychology understanding people and why
3:51:04they buy we also talked about
3:51:05copywriting forms emails and structures
3:51:07how to write and structure email copy we
3:51:10talked about landing pages how do write
3:51:11High converting landing pages and we
3:51:13talked a little bit about port folio
3:51:14building which we'll go deeper into as
3:51:16we go on but how to build a portfolio
3:51:19that will increase your chance of
3:51:20getting hired so next I want to talk
3:51:22about complimentary skill and why it's
3:51:24so important now this is a term that I
3:51:25coined called copy salting I was one of
3:51:27the first people to call it that but
3:51:29there's there's many names for it
3:51:30sometimes people say like oh growth
3:51:32operator or info product growth agency
3:51:35or whatever right there's a ton of
3:51:36different names for it essentially what
3:51:38you're doing is again you're selling
3:51:39your copywriting but you're also selling
3:51:41complimentary skills on top of your
3:51:42copywriting anyway let me just read the
3:51:44block because I'm sure it's going to
3:51:45explain it there are skills like funnel
3:51:47building landing page creation and email
3:51:49marketing these are all skills that are
3:51:52going to get talked about later on in
3:51:54this video but from now you have
3:51:55everything you need to go out there and
3:51:57start making money with your skills with
3:51:59copywriting so we'll be covering the
3:52:01Outreach and client getting portion next
3:52:03and then afterwards we'll be tying
3:52:05everything together there will also be a
3:52:07portion of the video dedicated to
3:52:08exploiting AI artificial intelligence to
3:52:11make everything easier and faster but
3:52:13the foundational skills always come
3:52:15first disclaimer skipping through the
3:52:17video or missing out on the end is going
3:52:20to leave you confused if you want an end
3:52:22product that works you have to follow
3:52:24the recipe and instructions in order
3:52:27okay I shouldn't have to say this but I
3:52:28know some people are you know they just
3:52:30get into a mode where they're like oh I
3:52:31just want to get the best content and
3:52:33see if I can just go and get clients
3:52:35without having to listen to everything
3:52:36and although that would be nice guys I'm
3:52:38telling you everything in here is going
3:52:39to give you a huge massive advantage
3:52:41over everybody else and now my friend
3:52:43it's time to actually make money and get
3:52:44copyrighting clients get your first
3:52:46copyrighting client and guys remember
3:52:48that making it to the end of this video
3:52:49is already going to put you in the top
3:52:512% this was the analytics on my last 4H
3:52:54hour course and again this course is
3:52:55going to be way longer than 4 hours so
3:52:57you're probably going to be in the top
3:52:581% if you actually make it to the end of
3:53:00this video seriously as you can see only
3:53:022% of people made it to the very end of
3:53:04the video 2% so again I get it it feels
3:53:07like there's a bunch of competition out
3:53:08here guys not even 2% of people can
3:53:10finish a course that is literally worth
3:53:12over 1,000 bucks that they've been given
3:53:14for free man keep that in mind put that
3:53:16into perspective anyways guys that is it
3:53:18and of course I can't wait for us to
3:53:20actually go and get some clients man
3:53:22what's going on everybody did somebody
3:53:23want to get some clients because today
3:53:26we're talking about how to get
3:53:27copyrighting clients that will pay you
3:53:28$4,000 every single month each okay so
3:53:32spoiler alert at the end of this section
3:53:34I'm going to be revealing exactly what I
3:53:36would do if I only had 60 days to quit
3:53:39my 9 to5 and replace it with copywriting
3:53:41if I was starting from scratch gun to my
3:53:43head I'm I'm going going to die if I'm
3:53:45still working this 9 to-5 job what
3:53:46exactly would I do if I had to if I had
3:53:49to I had no choice I had to quit my 9
3:53:51to-5 job in my life dependent on it I'm
3:53:53going to show you now all it would take
3:53:54me is 60 days honestly I've shown guys
3:53:55how to do it way less than that but we
3:53:57we're going to keep it to 60 keep the
3:53:59numbers realistic okay so now I'm just
3:54:00going to talk about what we'll be
3:54:02covering in this section so first and
3:54:03foremost Outreach principles guys do not
3:54:05sleep on the principles the Timeless
3:54:06Outreach principles and strategies that
3:54:08you could apply in any client getting
3:54:10scenario next is where to actually find
3:54:12clients this is called prospecting Which
3:54:15social media platforms are your ideal
3:54:17clients on and exactly how to use them
3:54:19to generate leads next we're going to be
3:54:21talking about new Outreach methods new
3:54:23templates demonstrations and case
3:54:25studies that are going to show you the
3:54:27best Outreach methods that are working
3:54:29right this second next we're going to
3:54:31talk about looking legit online super
3:54:33important guys how to use your
3:54:35experience to not only look legit on
3:54:36your profiles but also in your Outreach
3:54:39as well the funny thing is with
3:54:40copyrighting is that everybody knows the
3:54:42steps the secret is actually doing all
3:54:44the steps because there's a whole bunch
3:54:46of steps that people think that they
3:54:47don't have to do guys don't ask oh well
3:54:49what can I get away with not doing just
3:54:51do all this stuff man it's it's really
3:54:53that simple and you will win so here's
3:54:54how we actually know this is going to
3:54:56work like I always have to do I have to
3:54:57back up everything that I say with
3:54:59results as you can see people are still
3:55:01getting results with copyrighting huge
3:55:03results okay we go through these have
3:55:05been quiet for a while landed two
3:55:07clients and as you see a whole bunch of
3:55:09W's right here Henry with the 10K plus
3:55:11per month Rohan he's at 14k per month
3:55:15£1,000 Isaiah with the 23k per month
3:55:17some wins there Abby talking about how
3:55:19she made 2.3k with copyrighting just
3:55:21from the YouTube stuff 5K win right
3:55:23there just secured a 2K a month deal on
3:55:26a 12-month contract plus bonuses SL
3:55:29commissions and it can be negotiated
3:55:30they actually literally sent him a
3:55:32MacBook Pro and some other stuff just
3:55:34for being on their team as payment and
3:55:36it was just for helping out with some
3:55:37email and SMS marketing SMS marketing
3:55:40means texting so Daniel also is talking
3:55:42about he's doing a sequence so doing a
3:55:44$1,500 for a landing page plus a welcome
3:55:47email sequence we're going to learn
3:55:48about sequences again as we go on in the
3:55:50secondary skills so make sure you don't
3:55:52sleep on that again guys when you're
3:55:53looking through these wins notice
3:55:54something that is sometimes not just
3:55:56about emails it's also about other
3:55:58things like welcome sequences and if you
3:56:00don't know how to do those you're going
3:56:01to miss out on clients so don't sleep on
3:56:04the secondary skills and then another
3:56:05$1,500 for the same thing in her other
3:56:07coaching business 3K deal right there
3:56:10just like that so remember guys if
3:56:11you're getting value so far be a g like
3:56:14the video because it's literally free
3:56:17it's free cost you nothing except for
3:56:19probably two clicks minimize the video
3:56:20like it and then maximize the video
3:56:22again sorry I guess that's three click
3:56:23so if that's too much to ask my bad so
3:56:25here's what the six-step process looks
3:56:27like first we find clients we approach
3:56:29clients we give them value we call them
3:56:32up we give them an offer and then we
3:56:33close them that's basically it in a
3:56:35nutshell and of course I'm going to
3:56:37in-depth explain every single portion of
3:56:40that warning the things you learn in
3:56:41this section will be useless unless you
3:56:43have the skills to to back up your
3:56:44Outreach make sure you complete all
3:56:46action steps throughout the whole video
3:56:47guys again you need skills and I know I
3:56:50keep harping on this but if your copy is
3:56:52crap or you just skipped even making
3:56:53your first piece of copy and you want to
3:56:55just get clients or you're wondering hey
3:56:56man why am I not getting any any clients
3:56:58and all you're doing is Outreach and
3:56:59you're not actually practicing or
3:57:00building your skills it's obvious it's
3:57:02obvious so Outreach principles number
3:57:04one the oversaturation myth have to
3:57:07touch on this because I love explaining
3:57:09this a common concern among beginners in
3:57:11every field not just copyrighting every
3:57:13field is over saturation or too much
3:57:16competition but in a skill-based
3:57:17business model like copywriting those
3:57:19things are nothing to be worried about
3:57:21and here is exactly why first and
3:57:23foremost there's too many people doing
3:57:25copywriting all right let's talk about
3:57:26this Top Line the yellow one right there
3:57:28is affiliate marketing the red line
3:57:30right there is Drop Shipping again this
3:57:31is Google Trends data so essentially how
3:57:33many people are searching up each topic
3:57:35what this tells us is how many people
3:57:37are actually talking about each one of
3:57:39these ways to make money online the red
3:57:41line Drop Shipping the green line day
3:57:43trading and that you see that little
3:57:44tiny blue line at the bottom you
3:57:46probably can't even see it you probably
3:57:47didn't even notice it until I pointed it
3:57:49out that tiny blue line at the very
3:57:51bottom that line right there is
3:57:52freelance copywriting what does that
3:57:53tell us that right there tells us guys
3:57:56oversaturation is nothing to be worried
3:57:58about copywriting is still one of the
3:58:00smallest or most unknown ways to make
3:58:03money online is literally a Hidden Gem
3:58:05so now I want to talk about the size of
3:58:06the piie fallacy understanding marketing
3:58:08size and how people think it is people
3:58:10think that every single competitor you
3:58:11have literally takes food out of your
3:58:12own mouth but that's not how how it
3:58:14works at all guys there are millions and
3:58:16millions and millions of businesses out
3:58:18here online that are hiring copywriters
3:58:20here's what competition feels like and I
3:58:21understand competition feels like you as
3:58:23just the dude who's a stick figure and
3:58:25everyone else is just so good why
3:58:26wouldn't they just hire better people
3:58:27than me why wouldn't they just hire
3:58:28people with more experience and then
3:58:30here's what competition can be like it
3:58:32could be you The Ripped dude against a
3:58:34whole bunch of people who ain't even
3:58:35doing nothing another reason why
3:58:37watching the whole video and completing
3:58:38all the action steps is crucial because
3:58:39learning the skills is going to make you
3:58:42this bottom figure right here instead of
3:58:43this top figure right here now I want to
3:58:45go through a competition thought
3:58:47exercise so if you're running a 100 met
3:58:49Dash and you're against 10 other Olympic
3:58:51athletes you probably won't win I mean
3:58:53let's be honest you versus 10 other
3:58:55Olympic athletes I know I wouldn't win
3:58:57however instead of athletes picture
3:58:58you're up against 10 3-year-old kids
3:59:00toddlers chances are you're going to win
3:59:02but the kicker is it doesn't matter if
3:59:04you're against 10 or 10 million
3:59:063-year-olds because the massive skill
3:59:08Advantage you have the takeaway your
3:59:10competition may be plentiful but not
3:59:13Fierce most people are afraid of
3:59:15competing because they overestimate
3:59:17others and underestimate themselves tell
3:59:20me those are not bars right there guys
3:59:22don't overestimate the competition they
3:59:24might be plentiful but they are not
3:59:26Fierce they are not crazy good as I
3:59:28showed you only 2% of people can even
3:59:29finish video man so uh let alone
3:59:32actually write the copy let alone
3:59:34actually Outreach the clients like
3:59:36there's way less people doing this and
3:59:37you really feel as though they are two
3:59:39all you need is the right message in the
3:59:42right place at the right time what one
3:59:44Outreach can change your life and I'll
3:59:46show you that so Aiden for example is
3:59:48closing a 1.5k per month deal with his
3:59:51fifth Outreach fifth or third or like
3:59:54literally one of his first outreaches
3:59:55Ethan had his profile set up someone
3:59:58messaged him and now he's making 1.2k
4:00:00per High performing reel now quitting
4:00:02his job 3 months in the copyrighting he
4:00:04literally started copyrighting in like
4:00:06March and he quit in like June or April
4:00:09or June it's like 3 months that's it so
4:00:11here's the proof also just sent out my
4:00:13highest copyrighting invoice for 1,500
4:00:15bucks which means a total of $4,300
4:00:17since my first paycheck in March and I
4:00:20asked him a little bit more about it he
4:00:21said thanks man that's super kind so I
4:00:23have one client it was my third Outreach
4:00:26in January I messaged a guy with a bunch
4:00:28of companies asking who does their email
4:00:31marketing in sales funnels Etc he got
4:00:33back to me and said he needed a
4:00:34copywriter to write their social media
4:00:35posts and said they take me up on the
4:00:38free trial work I offered him they loved
4:00:40what I done and offered me to start
4:00:42working with them this is a software
4:00:43company for audio software and I have a
4:00:46lot of knowledge for this so essentially
4:00:48I write their sales Pages for their
4:00:49products and all nonuser generated
4:00:52social media posts those being singles
4:00:54Instagram post carousels and reals I
4:00:57also write scripts for their YouTube
4:00:59videos they have a social media manager
4:01:01who writes captions Etc so my job is
4:01:03deliver good sales educational content
4:01:05using their products in ctas to
4:01:08encourage customers to buy that's
4:01:09basically it it's my third Outreach in J
4:01:11January and he got that client but then
4:01:13there Ethan like I said 1.2k for every
4:01:16High performing re with no limit to the
4:01:18amount and his goal is 50 a week and
4:01:20he's in shock there's the best bday gift
4:01:22ever again this was on his birthday that
4:01:24he closed his client and now he's going
4:01:25to be able to quit his 9 to5 and Guys
4:01:27these are my private students that I
4:01:29work with one to one so I've trained
4:01:31them to get here but again I'm I'm
4:01:33literally showing them the same stuff
4:01:35that I'm showing you right now I'm not
4:01:37gatekeeping anything so guys remember
4:01:39number three slow is smooth and smooth
4:01:42is fast getting to your life-changing
4:01:45amount of money with freelance
4:01:46copyrighting has little to do with how
4:01:48much time you have and everything to do
4:01:50with your efficiency of time people all
4:01:53the time they ask me this question Tyson
4:01:55but I have a full-time job but I'm in
4:01:56college but I have these other time
4:01:58management things guys everybody has
4:02:00time constraints everybody even the
4:02:0216-year-old who is on summer break and
4:02:04is doing nothing but outreaching or
4:02:06nothing but copyrighting you might think
4:02:08that that person oh man that person's
4:02:09going to beat me cuz they have so much
4:02:10more time than me it's really not about
4:02:11that like I showed you guys in the
4:02:12beginning I had three jobs I had three
4:02:15jobs my boys I was working over 80 hours
4:02:17a week every single week from my job and
4:02:19then still getting it in with
4:02:21copyrighting how because I was efficient
4:02:23okay I didn't procrastinate I didn't
4:02:25wait I didn't know that I should do
4:02:27something and then not do it think about
4:02:29it maybe I should do some more learning
4:02:30about it no no I just did I just
4:02:32actually did the thing and yes I was
4:02:34nervous I was just as nervous if not
4:02:36more nervous and scared than you are
4:02:37right now but I just did it I just
4:02:39closed my eyes I just ripped it off like
4:02:40a Band-Aid man that's what you got to do
4:02:42so ready fire and aim is always going to
4:02:45be greater than Ready Aim and fire so to
4:02:48break that down you just got to get
4:02:49ready and then you got to fire get ready
4:02:51then you got to fire this video right
4:02:52here is your getting ready then after
4:02:54this you got to fire you got to take
4:02:55action and then through the action you
4:02:57take now you adjust but what people want
4:02:59to do is you want to watch this video
4:03:01they say oh man that was a great that
4:03:02was a great course that took me like 10
4:03:04hours to get through let me go look at
4:03:05the 4H hour one okay I just did the 4
4:03:07Hour course okay well let me look at a
4:03:09few more videos and then they watch
4:03:10videos watch videos watch videos watch
4:03:12videos they haven't got the the free
4:03:14copy starter kit to actually get all the
4:03:15resources they haven't joined any any of
4:03:17the the free communities they haven't
4:03:19written any pieces of copy before they
4:03:21have't Outreach to anybody they're not
4:03:22even actually trying they're just
4:03:24consuming and consuming and consuming
4:03:25because they're trying to aim and get it
4:03:27right before they fire guys give
4:03:29yourself permission to suck it's okay
4:03:30you don't have to be great to start but
4:03:32you have to start in order to one day be
4:03:33great moving on here we go tracking
4:03:35number four tracking is one of the most
4:03:37overlooked multipliers to your Outreach
4:03:39it is insane I'm going to show you how
4:03:41to do it as we go on but again tracking
4:03:42don't sleep on track tracking if you're
4:03:44not tracking you're slacking often just
4:03:46by tracking a metric is enough to bring
4:03:48attention to it and optimize by default
4:03:51start with tracking small things to
4:03:53build the Habit then start tracking more
4:03:56as you continue this will make your
4:03:58Outreach process efficient guys you
4:04:00don't have a business unless you track
4:04:02your numbers if you don't track your
4:04:04numbers essentially what you're hoping
4:04:05is to get lucky you're hoping for a
4:04:06lottery ticket you're hoping to get
4:04:08lucky one day and oh yeah this is
4:04:09awesome I got a client not how it works
4:04:11okay sometimes obviously it's how it
4:04:13works I just showed you an example of a
4:04:14dude getting a crazy client on his third
4:04:15Outreach and again I'm training him now
4:04:17and I'm training him to get more clients
4:04:18and I'm still like look man you might
4:04:19have gotten a w but we still got a lock
4:04:21in we still got to get this money we
4:04:23still got to get more of these clients
4:04:24so what this essentially looks like is
4:04:26attempt number one this is what it looks
4:04:27like to not track it's like you're
4:04:28literally playing blindfolded and you're
4:04:30shooting the shot and airballing so what
4:04:32are you going to do next time you're
4:04:33going to shoot the ball and you're going
4:04:34to airball cuz you're not going to
4:04:35understand how to adjust whereas
4:04:37tracking you might miss the first time
4:04:38and missed the second time but you're
4:04:40you're closer than the second time at
4:04:42least you hit rim I mean come on now you
4:04:44got to be happy about hitting Rim every
4:04:46once in a while sure it don't count for
4:04:47two points but it counts for something
4:04:48right you are not a copywriter I can't
4:04:51understate this you're not a copywriter
4:04:53I can't overstate this you're not a
4:04:54copywriter you're a problem solver it's
4:04:56always best to make businesses offers
4:04:59based on what they need rather than what
4:05:01you're good at guys please I'm I'm
4:05:02telling you if you're going to listen to
4:05:03any parts of this video man this is the
4:05:05one to really lock in you got to write
4:05:07this stuff down you got to know this
4:05:08stuff like the back of your hand by
4:05:09positioning yourself as a problem solver
4:05:11you'll gain more experience and close
4:05:14more deals after we learn how to get
4:05:16more clients I'll be going into
4:05:17excruciating detail on every service you
4:05:19can offer as a copywriter as you can see
4:05:21over here these past wins these are
4:05:23content these guys are getting these
4:05:25huge deals from content copywriting and
4:05:27other types of copywriting and email
4:05:29marketing I'm going to show you more as
4:05:30we go on but again a lot of it isn't
4:05:32just writing the words some of it is
4:05:35writing the words you can still make
4:05:36money just by knowing how to write the
4:05:37words but you don't want to just depend
4:05:39on being able to write the words you
4:05:41want to have multiple skills because
4:05:42then you're replaceable then AI again
4:05:45can't touch you because again we talked
4:05:47about won't AI replace copywriters well
4:05:48no definitely won't right now it's not
4:05:50going to hurt you with skills you you
4:05:52will never be replaceable but you also
4:05:53be able to easily replace other people
4:05:56so that's what're going on so here's
4:05:57what a copywriter does so a copywriter
4:05:59says yo man I do emails I'm the best at
4:06:01emails and the client says don't need
4:06:03you don't need emails right now but a
4:06:05problem solver who gets way more deals
4:06:07and Wes makes way more money does this
4:06:09what you need content deal it's really
4:06:12that simple that's it you ask them first
4:06:14what they need and then they tell you
4:06:15what they need and then you make your
4:06:17offer around that it's so easy it's so
4:06:19simple we're going to talk about that
4:06:20more as we go over the sales call
4:06:22section but again that's that's
4:06:23basically it now shout out to my boy
4:06:25Owen talking about him and he actually
4:06:27got his retainer client so closed him
4:06:29for 1750 it's a monthly retainer what it
4:06:31looks like is 12 emails four YouTube
4:06:33scripts and 30 tweets this is again some
4:06:36email copywriting and then also some
4:06:38copyrighting that's like content
4:06:39copyrighting as well he told me he gets
4:06:40Outreach to all the time but mine stood
4:06:42up because I led up with value and again
4:06:45I'm going to talk about how to actually
4:06:46give people value as we go on here so
4:06:48this is another one from Ethan he says
4:06:50he just got his referral from his first
4:06:51client so his client say Ethan this is
4:06:53JD he's a badass influencer Fitness
4:06:55influencer he's looking for a simple yet
4:06:57professional looking funnel a sales
4:06:59funnel again we're going to talk about
4:07:00more sales funnel stuff again just goes
4:07:02to show right here he is getting
4:07:04referred to for a funnel my friends okay
4:07:06so again copyrighting secondary skills
4:07:09you learn all the secondary skills you
4:07:11give people awesome results I mean this
4:07:13is always a client that Ethan's made
4:07:15thousands of dollars from and now it's
4:07:16turning into another client this is not
4:07:17all Theory I'm not just talking just to
4:07:19talk guys this stuff actually happens
4:07:21this is proof these are my personal one
4:07:22toone students that I talk to every
4:07:24single day and I've showed them how to
4:07:25get these results and again I'm showing
4:07:27you the exact same stuff that I'm
4:07:28showing them and that referral has over
4:07:3080,000 followers on Instagram man stop
4:07:32playing with him six people judge a book
4:07:34by its cover have the best cover and the
4:07:36best book A lot of times people try to
4:07:39uh act as though those things are
4:07:40mutually exclusive when nothing can be
4:07:42further from the truth if you're a great
4:07:44copywriter you should have a great cover
4:07:45meaning a great profile and a great
4:07:47portfolio if you spend all your days
4:07:49marketing selling products you should be
4:07:52able to easily sell yourself cuz you are
4:07:54the product as a copywriter your first
4:07:56impressions and online social presence
4:07:58need to be dialed in otherwise you're
4:08:01going to be repelling clients rather
4:08:03than attracting them this is why looking
4:08:04legit online is so important scenario
4:08:07number one your client sees your
4:08:08Outreach you have an ugly profile your
4:08:11display picture is just blank basically
4:08:13your Joe scales or Tommy scales you have
4:08:16copywriter in your bio because again
4:08:18people just like to put scales in their
4:08:19name because that's what I have Tyson
4:08:21scales and then they just put like one
4:08:23photo of a random tree and it's just
4:08:24ugly they're going to ignore you on the
4:08:26other hand if someone sees your Outreach
4:08:28they see a clear picture of your face
4:08:30your name Marketing Systems meaning more
4:08:32than just copywriting and then you have
4:08:34multiple different things on there like
4:08:35results from your past clients you have
4:08:37reals talking about business you have
4:08:38pictures talking about business advice
4:08:40you have high value looking photos
4:08:42photos that show Authority and then some
4:08:44more of the other stuff social proof
4:08:45testimonials that sort of thing you have
4:08:47a great profile and then they're going
4:08:49to respond this is how it works guys
4:08:50people ask me all the time again people
4:08:52ask me a lot as you can tell Tyson
4:08:54should I build a website should I bu
4:08:56build a website to show my copyrighting
4:08:57prowess no dude why would you do that
4:08:59bro Instagram is your website Instagram
4:09:01is your business card because you want
4:09:02to know why they're going to check it
4:09:04regardless of you if you even ask if you
4:09:06have a website first of all you're going
4:09:07to have to spend all this time building
4:09:09a website from scratch who wants to do
4:09:11that and building a website is a lot
4:09:13harder than uh an Instagram then you're
4:09:15going to have to send them some sketchy
4:09:16looking link that they're not going to
4:09:17want to click on so you're going to do
4:09:19your Outreach and you're going to say
4:09:20hey also click on this link to go check
4:09:21out my website they don't care about
4:09:23your website they don't want to check it
4:09:24out they already know Instagram they
4:09:26want to use Instagram they're already on
4:09:27Instagram again you're adding friction
4:09:29when you're talking about a website but
4:09:30when you optimized your profile now
4:09:32you're taking all that away and you're
4:09:34getting the benefits of a website it's
4:09:36literally a winwin win win-win next is
4:09:38number seven always give before you ask
4:09:40in order to work with business owners
4:09:42it's likely you'll have to hop on a call
4:09:44with them the only way that you can
4:09:46prove you're worth a business owner's
4:09:48time is if you provide with some sort of
4:09:51value first guys understand this to
4:09:54businesses and business owners time is
4:09:57much more valuable than money so you
4:09:59asking for their time to get on a call
4:10:01with them they're not going to take that
4:10:03likely they don't just hop on calls with
4:10:04random dudes all day it just doesn't
4:10:06happen so you're going to have to prove
4:10:08that you are worth their time how do you
4:10:09do that you have to give them value
4:10:11upfront first and this my friends is
4:10:13what differentiates us from everyone
4:10:16else because everyone else they focus on
4:10:18how can I send out a thousand crappy
4:10:20emails per day to people asking them if
4:10:23they want my copywriting services what
4:10:25we do is hey man I made you some emails
4:10:27I made you some value already here it is
4:10:29if you like this let me know we can hop
4:10:31on a call and talk about how we're going
4:10:32to get you some more wins so much easier
4:10:34dude you're going get so many more
4:10:35replies so many more sales calls so many
4:10:37more opportunities just because you're
4:10:39giving Value First and again the better
4:10:41your value the more calls and the more
4:10:43opportunities you're going to get so by
4:10:46optimizing your skills again you're
4:10:48going to be able to get more clients I
4:10:50again I cannot overstate this fact your
4:10:53skills are going to pay the bills got to
4:10:55AB some proof hi Rista again one of my
4:10:57private students usually I ignore all
4:10:59these kinds of emails however I
4:11:01appreciate the effort you put in I'm
4:11:02happy to jump on a call to see if
4:11:04there's any way for us to work together
4:11:06best regards and this guy is a huge
4:11:09business owner he is a huge business
4:11:10owner this is a gigantic opportunity for
4:11:13my copyrighting student WEA and again
4:11:16read read between the lines here okay
4:11:18what he's saying is he gets emailed like
4:11:19this all the time he gets outreached to
4:11:21all the time and the business owners are
4:11:23going to pay you $2,000 $3,000 $4,000
4:11:25every single month you think they don't
4:11:26get outed to already of course they do
4:11:29the ones who actually win have their
4:11:30outreaches stand out because it's high
4:11:33value number eight you can't sell unless
4:11:35you understand them first have a genuine
4:11:39curiosity whether you can help them or
4:11:41not find out what they need in cater to
4:11:43it you should be working every day to
4:11:45find out what business owners actually
4:11:47struggle with and how exactly they feel
4:11:49okay so this one's huge a lot of times
4:11:50when people get on sales calls with
4:11:52these businesses they're going to be
4:11:53nervous let me tell you something
4:11:55literally don't get on the sales call
4:11:57with the mindset of oh my God I have to
4:11:58get this sale oh my God this could be my
4:12:00one big opportunity this could be where
4:12:02I quit my quit my job finally that's
4:12:04going to do nothing but derail you and
4:12:06get you off track what you want to do
4:12:07instead you want to Simply hop on the
4:12:09call with the Curiosity of hey I want to
4:12:11figure out if I can help you or not get
4:12:13a really good understanding of what
4:12:15their goals are what's holding them back
4:12:17and how you can help them and what
4:12:18they're actually looking for so again I
4:12:20I'll show you how to do that in the
4:12:21sales call section as we go further but
4:12:23understand this point okay this point is
4:12:25extremely important nine 1 ounce of
4:12:27proof weighs the same as a th000 lbs of
4:12:29promise just like in copywriting when
4:12:31outreaching it's important to understand
4:12:33that over promising is not going to make
4:12:35clients want to work with you oh my God
4:12:37I again another huge thing that beginner
4:12:40copywriters get wrong and I'm going to
4:12:41show you why it often accomplishes the
4:12:44opposite this is part of the reason why
4:12:46it's important to practice your proof
4:12:48showing strategies first when writing
4:12:50your first pieces of copy guys you going
4:12:52up to a business owner and saying hey
4:12:53man I'll work for you for free or hey
4:12:55man I'll work for you I'll get you
4:12:56clients or I'll get you money guaranteed
4:12:58these things are making you look
4:12:59desperate and needy and the worst thing
4:13:01you can do the worst possible thing you
4:13:03can do is look desperate and needy
4:13:05because nobody wants to work with
4:13:06anybody that's desperate or needy it is
4:13:08repulsive it is gross I know it sounds
4:13:10harsh but it's true I'm trying to make
4:13:11you money here I'm trying to get you
4:13:12rich so I can't beat around the bush
4:13:13that's just the the long and short of it
4:13:15okay so when you are outreaching you
4:13:17have to make sure that you're able to
4:13:18show proof that your stuff works you're
4:13:21able to show proof borrow Authority from
4:13:23other people get testimonials show those
4:13:25testimonials get results show those
4:13:28results and then 1 ounce of proof is
4:13:30going to weigh 1,000 lb of promises so
4:13:34you are going to have a much easier Time
4:13:36closing more clients visual
4:13:37representation right here ounce of proof
4:13:39th000 pounds of Promise so now it's time
4:13:41to pick a Niche and this is a super
4:13:44important part of the journey that a lot
4:13:46of people are going to get confused
4:13:47about and let me tell you right now this
4:13:49is something that I've tried for so long
4:13:51I've tried and I've messed up on I
4:13:53literally have picked niches and
4:13:55outreached to them for a month without
4:13:58even getting a single reply and I wrote
4:14:01that Niche off and I was like all right
4:14:02on to the next one like I went Niche to
4:14:04Niche to Niche to Niche to Niche and not
4:14:06like switching like every single day
4:14:08like you should never do that but I
4:14:09legitimately like tried them all out for
4:14:11like a month or two measure my results
4:14:13and I know what the best niches are I
4:14:15know what works I know how to optimize
4:14:17around niches in general and I'm going
4:14:19to show you exactly how to do that here
4:14:20first and foremost understanding Niche
4:14:22is crucial to finding potential
4:14:23copyrighting clients but not in the way
4:14:25that most people think slash will teach
4:14:28many amateure copywriters are taught by
4:14:30the gurus the people who are like bro I
4:14:32know this Niche there's tons of people
4:14:34in it all you got to do is pay me a
4:14:36th000 bucks and I'll show you what the
4:14:37niche is in my stupid course anyways as
4:14:40you can tell I don't take kindly to uh
4:14:41to weird gurus I tell tell you that
4:14:43there's some magic Niche that's going to
4:14:44make it easy to make money because it's
4:14:46untapped man once I just started
4:14:47outreaching to this one Niche I started
4:14:49making all this money guys the niche the
4:14:50secret is not in the niche this is
4:14:52backwards finding potential clients is
4:14:54much less about Niche and more about
4:14:56qualifications who you Outreach to
4:14:58matters more than how you Outreach so in
4:15:01this section I'm going to show you
4:15:02exactly what your ideal client will look
4:15:04like then how to hunt for them what is
4:15:06going on everybody I hope you are locked
4:15:09and loaded and ready to get some clients
4:15:12today cuz that's exactly what we're
4:15:14going to be talking about in this part
4:15:16of the free Mega course copyrighting
4:15:18video so without any further Ado let's
4:15:20hop right into it so as I was saying
4:15:22picking a niche so let's just go right
4:15:25through it on the left you have niches
4:15:27this is how most people think of niches
4:15:29and on the right here you have
4:15:30qualifications qualifications are always
4:15:32going to give you more bang for your
4:15:33buck than wearing about a niche so many
4:15:35people get caught up in this they start
4:15:37outreaching and then their outreaches
4:15:38aren't working and they're not getting
4:15:39clients and then they say well damnn
4:15:41what Niche is best I'm in the wrong
4:15:43Niche this Niche doesn't work dude it's
4:15:45not even your Niche a lot of the times
4:15:46you're just outreaching to people who
4:15:47don't have followers they don't have
4:15:49engagement or they don't have the right
4:15:50offer they don't have any online offer
4:15:52like you're not looking at the
4:15:53qualifications at all you're just saying
4:15:54this person has muscles I'm going to
4:15:56outreach to them this person talks about
4:15:58relationship stuff I'm going to outreach
4:15:59to them doesn't work like that and don't
4:16:00worry we're going to get right into the
4:16:01weeds as we go on further but hopefully
4:16:03you guys really understand that are
4:16:04starting to grasp that concept that is
4:16:06not really just about health wealth and
4:16:08relationships sure those are your main
4:16:10three niches but that's not where the
4:16:12money is that's not what you have to
4:16:13focus on so here's the thing right
4:16:14there's no one Niche that's more
4:16:17profitable or has more clients in it
4:16:19than another it's not doesn't really
4:16:20work like that it's more of which niches
4:16:23have the most opportunity which all of
4:16:25them have opportunity but who has the
4:16:27most qualified people to actually
4:16:28Outreach to so who has the followers has
4:16:30the engagement has the right offer has
4:16:32the money is farther along enough so
4:16:33that they can actually pay you this
4:16:36money prospecting where to actually find
4:16:38potential clients and you know I'm just
4:16:40going to talk about Niche more as we go
4:16:41on in this section I'll be showing and
4:16:43demonstrating exactly where to find
4:16:45potential copywriting clients and I'll
4:16:47be also providing a done for you perfect
4:16:50Prospect example and leads tracking
4:16:53sheet so stuff that you guys are going
4:16:55to be able to get like actual resources
4:16:57not just a free course because yes the
4:16:59free course and the free video is one
4:17:00thing it's absolutely fire but also
4:17:02things that you can literally use and
4:17:04just have in your back pocket and like
4:17:05tools that you can use to help you along
4:17:07the copywriting journey because I got
4:17:09you if you're on this video my number
4:17:11one goal is to just have you be
4:17:12successful because again your success is
4:17:14my responsibility we're out here
4:17:15crushing it together so let's get it
4:17:17Niche optimization so as stated in the
4:17:19principal section Niche is not the
4:17:22deciding factor of whether you can get
4:17:24clients or not but here's a few that you
4:17:27can start with so here's a a long list
4:17:30and here's an important note so you're
4:17:32going to want to stick to two to three
4:17:34niches okay two to three things ideally
4:17:37that you're going to be outreaching to
4:17:38two to three types of businesses if you
4:17:40think you've quote unquote run out of
4:17:42people in your Niche you can either go
4:17:44through your leads list again I'm going
4:17:46to give you a list or a list to fill out
4:17:48and follow up or try different
4:17:50prospecting platforms so if you're
4:17:52prospecting for people on Instagram try
4:17:54YouTube if you're on YouTube try
4:17:55something else next is a try to pick
4:17:57some niches that you have background
4:18:00knowledge in so this is part of the
4:18:02niches are nice to have but they're not
4:18:04Necessities to figure out what Niche a
4:18:06prospect is in look at their offer
4:18:08examples coming up and don't overthink
4:18:11this step it should take you about 20 20
4:18:12minutes to be like all right thought
4:18:14about it Niche honestly like 5 minutes
4:18:16you whatever nich is is popping into
4:18:17your head where you're like I should do
4:18:19one of these whichever one of these you
4:18:20like or know more about is what you want
4:18:22to go to now there's a few things that I
4:18:24have to have to have to point out first
4:18:26and foremost like I said niches are nice
4:18:27to have so let's say you like cars cuz I
4:18:30got this exact comment before Tyson I
4:18:32like cars what Niche should I go in it
4:18:34does not work like that the niche that
4:18:36you pick shouldn't just be one that you
4:18:39know about just because you know about
4:18:41it doesn't mean it's a good niche you
4:18:42want to first pick a niche out of this
4:18:44list all of these niches are niches that
4:18:46I know copywriters are making a lot of
4:18:48money in okay and then you want to pick
4:18:51ones that you preferably know about and
4:18:53since I'm going to get the question all
4:18:54the time I'm going to straight up tell
4:18:55you what Niche I found my success in
4:18:58what Niche I actually used to start
4:19:00making money online with copyrighting
4:19:02and Niche was businesso business
4:19:05coaching offers I have a $10 million
4:19:08business and I'm going to show you how
4:19:09to get your $100,000 a month business
4:19:11into a $1 million business I'm going to
4:19:13show you how to take your 10K per month
4:19:14business and turn it into a $100,000 per
4:19:16month business that's those are what the
4:19:18offers look like and they're usually
4:19:19done for you systems or coaching or
4:19:22agencies or things like this or also
4:19:23real estate coaches and that sort of
4:19:25thing so that's where I found my quote
4:19:27unquote success in but don't be the dude
4:19:29who's going to go oh well I know because
4:19:31I was the exact same this dude won this
4:19:33guy guy over here just said he closed a
4:19:353K month client I'm going to ask him
4:19:37what Niche he's in and whatever Niche he
4:19:38says in the world I'm just going to go
4:19:40right into that Niche this is called
4:19:41Niche hopping you don't want to Niche
4:19:43hop you don't want to start outreaching
4:19:44to one type of business and another type
4:19:46of business the next day and another
4:19:47type of business the next day because
4:19:49first of all it's going to mess up your
4:19:50tracking in order to have tracking and
4:19:52order to know your numbers you have to
4:19:53stick with one thing for at least I'm
4:19:55talking about at least a month
4:19:57consistently so Outreach one way at
4:19:59least a month consistently and now
4:20:01you're going to have what's called a
4:20:02control okay I Outreach for a whole
4:20:04month and got let's say five replies now
4:20:06if I Outreach for another month I'm
4:20:07curious to see if I can beat five
4:20:09replies and get seven maybe 10 maybe 20
4:20:11if I either do another Niche I do
4:20:13another Outreach method or I find the
4:20:15clients meeting Prospect in a different
4:20:17way now the other thing to know about
4:20:19niches is that some of them are kind of
4:20:21complicated and complex so you're
4:20:23probably not going to know much about
4:20:24businesses to business because I know
4:20:26that I didn't and the first time I wrote
4:20:27for a businesso business client I was so
4:20:29so so confused I had no idea what I was
4:20:32doing and I kind of bombed a little bit
4:20:33because I didn't know about business
4:20:35leads free lead magnets all this other
4:20:37really really high level marketing and
4:20:39sales stuff I didn't know anything about
4:20:40that but I also got to learn while while
4:20:42I was on the job so remember copy
4:20:44writing is a great way that you can
4:20:45learn and earn at the same time but now
4:20:47that I did know eventually did
4:20:49understand business which took me a few
4:20:51months to do now I had kind of like a
4:20:53blue ocean not actually blue ocean but
4:20:55beginners also couldn't speak the
4:20:57language of business so I was safer
4:20:59right so it was actually something that
4:21:00was harder to get into but more
4:21:02profitable and you'll notice that a lot
4:21:03of quote unquote niches are like that
4:21:05they're harder to get into or they're
4:21:06more profitable or they're easier to get
4:21:08into but they're less profitable or less
4:21:10easy to make money with that's kind of
4:21:12how it is so by all means don't
4:21:13overthink the step it's really really
4:21:15really not that deep also niches are
4:21:17nice to have because if you're writing
4:21:19for Fitness coaches and exclusively
4:21:21Fitness coaches who are you going to be
4:21:23a better writer for Fitness coaches or
4:21:25business coaches obviously Fitness right
4:21:27you're going to want to keep with the
4:21:28fitness you already know the pain points
4:21:30you already know the research you
4:21:31already know the language and the terms
4:21:33that people use whereas if you're just
4:21:35switching around from Niche to Niche to
4:21:36Niche to Niche it's going to take you a
4:21:38little bit longer to find your voice and
4:21:41research for said Niche so niches are
4:21:44nice to have but if you have a busino
4:21:45business client or a finance client and
4:21:48you have an opportunity with a fitness
4:21:50guy you're not going to say no you're
4:21:51going to do the copy anyway like I've
4:21:52done copy for some really weird niches
4:21:54and from some really weird businesses
4:21:56like holistic people who are like over
4:21:59the age of 40 who want to live a better
4:22:01life and just improve their health
4:22:03holistically without using any
4:22:04medications like I've written for those
4:22:06companies and yes it was weird because I
4:22:08had to do a lot of research but again
4:22:10copywriting is copywriting once you
4:22:11understand how to do the research you
4:22:13start to get into the flow of it now you
4:22:15know how to actually write for that
4:22:16business and for that Niche so niche as
4:22:18you can tell is a big topic when it
4:22:20comes to copyrighting but it's not as
4:22:22important as most people think so I
4:22:24basically just gave you everything that
4:22:25you need to know and now I'm also going
4:22:26to be hooking you up with the done for
4:22:28you perfect Prospect examples so as you
4:22:31can see as I open up this link
4:22:32essentially what it's going to give me
4:22:34is a whole list of people that you can
4:22:36essentially like go to and Outreach to
4:22:38so here's what it looks like I go across
4:22:40people I find them right here and then
4:22:42open it up and boom now I came across
4:22:44someone who is a quote unquote perfect
4:22:46Prospect now these aren't actually
4:22:48perfect perfect prospects but they're
4:22:49people who pass she has followers she
4:22:52has an optimized bio she's a career
4:22:54coach you can clearly tell that she has
4:22:55a link over here and in her links you
4:22:58can see that she has master classes 10x
4:23:00your personal brand let's go check out
4:23:02this one 10x your personal brand then
4:23:04you can register and as you can see
4:23:06right here it's asking you for your
4:23:07first name and it's asking you for your
4:23:08email address so that you can get on
4:23:11Hera email list so as you can see in 2
4:23:15seconds I qualified her I saw that she's
4:23:17she's getting views over here she's
4:23:19getting views she's getting engagement
4:23:21that's good she has traffic she also has
4:23:22wins she has testimonials so people are
4:23:25winning she is a coach she has links and
4:23:28she also has an email list and she has a
4:23:31webinar where she collects emails so
4:23:33basically all the boxes are checked off
4:23:35right there every single part of them so
4:23:36guys that is a whole leads list example
4:23:38there's literally dozens of prospect
4:23:41examples in there if you want want to go
4:23:42check them out for yourself again all
4:23:44resources are in the copy starter kit
4:23:47and you can download that for free in
4:23:48the description whenever you'd like so
4:23:50this is a kind of perspective change on
4:23:53niches that I think a lot of people
4:23:54should take into account the truth about
4:23:56niches my Niche is 7 to eight figure
4:23:59business owners who use copywriting to
4:24:01make more money in their business that's
4:24:03basically it that's the long and short
4:24:05of it so here are the perfect Prospect
4:24:07qualifications so they need to have
4:24:08engaged followers right so sometimes on
4:24:11Instagram people will purchase followers
4:24:13and they'll be bought followers if you
4:24:14see anybody with 100,000 followers but
4:24:16like 40 views on each real then that
4:24:19person's capping gets traffic from
4:24:20social media has an online digital
4:24:22product and they make money with
4:24:24copywriting cuz they either have email
4:24:26lists already sales Pages or things like
4:24:28that now there are also some other ways
4:24:30that you can gauge if people are good to
4:24:32outreach to or not for example are they
4:24:34running ads pretty much anybody who's
4:24:36actually running ads and is profitable
4:24:38with ads can benefit from copywriting
4:24:40because ads are literally copy you
4:24:42improve the ads you improve the bottom
4:24:44line you improve the back end of the ads
4:24:46meaning their email marketing stuff you
4:24:48improve the bottom line you improve the
4:24:49sales Pages or the optin pages again you
4:24:51improve the bottom line so there's so
4:24:53many different ways that you can make
4:24:54more money when businesses are running
4:24:56ads there's a whole ton of opportunity
4:24:58there okay and now we're going to be
4:24:59talking about prospecting platforms
4:25:01social media what platforms and social
4:25:03medias can we actually find clients on
4:25:05now important to note you can find
4:25:06clients literally anywhere like throw a
4:25:08dart at a board of social media pictures
4:25:11or social social medias and you'll just
4:25:13find one it's not really that hard I'm
4:25:14going to show you a couple of the main
4:25:16ones that I know that work and I know
4:25:18that I've used in the past and my
4:25:20students are using to this very data
4:25:21close clients and I'm going to show you
4:25:22exactly how to find businesses on those
4:25:25platforms so guys profitable online
4:25:27businesses are not difficult to find
4:25:29they're not like hiding somewhere
4:25:30they're right there out in the open
4:25:31promoting themselves on these social
4:25:33media Brands all you need to do is look
4:25:34for them in the places that they Market
4:25:36in that's basically it so the main
4:25:38prospecting platforms we're going to
4:25:39talk about today are Instagram YouTube
4:25:42and and Tik Tok so let's start with
4:25:44Instagram so by the end your tabs should
4:25:47look like this so I like to prospect
4:25:49ideally on laptop or on desktop you can
4:25:51do this on your phone as well now this
4:25:53picture is kind of hard to see cuz it's
4:25:54really small but essentially it's just
4:25:56me having like a dozen tabs open of
4:25:58Instagram Pages that's essentially what
4:26:00you want to do right here I come across
4:26:01an Instagram page I actually got this
4:26:03guy from an ad but what you can do to
4:26:05start off is you can just look for
4:26:07popular hashtags or look for the word
4:26:09business coach or look for the word
4:26:11whatever word is is going to be relevant
4:26:13to your Niche so if it's Finance if it's
4:26:15health and fitness trainers you would
4:26:17search up something like that or
4:26:18marketing coaches you can just search up
4:26:19and once you find one good Prospect now
4:26:21you can do the method that I'm about to
4:26:23show you here so as we can see he has a
4:26:25blue check mark which means he's
4:26:26verified this is something that you can
4:26:27just buy the blue check mark so it's not
4:26:29really that deep but it also just shows
4:26:31that you know he takes himself as a
4:26:32professional and he is paying that
4:26:33whatever it is $20 a month to get that
4:26:35blue check mark he has around 20,000
4:26:37followers which is pretty good it's all
4:26:39right it's not crazy 20,000 is all right
4:26:41you want to make sure that the they have
4:26:42at least over like 10,000 or more you
4:26:44don't want people who are like 2,000
4:26:46followers because again they're not
4:26:48going to be able to pay you cuz they're
4:26:49probably not making that much money
4:26:51already and then as you can see from his
4:26:52bio it's optimized so that's why it's in
4:26:54the green box everything in the green
4:26:55box is like good those are things that
4:26:57you're going to want he has multiple
4:26:59client results and multiple highlights
4:27:00on his page and then he actually has
4:27:03good amount of views as well 22,000
4:27:0630,000 200,000 but he also and the rest
4:27:10of his page has just kind of all right
4:27:11views like
4:27:1200500 so my best guess is that some of
4:27:16these followers could have been
4:27:17purchased and he has a few reels that
4:27:20popped off but a few that didn't overall
4:27:22I would still say that he's somebody
4:27:24who's worth outreaching to but just keep
4:27:26that in mind CU When you're going
4:27:27through these Instagram accounts you
4:27:29have to on your own decide whether
4:27:31people are good enough to outreach to or
4:27:33not all we're going to do now that we've
4:27:35outreached to him or we followed him we
4:27:36decide we want to outreach to him or
4:27:38he's a prospect that we're going to talk
4:27:39to we're going to want to press this
4:27:41little button right here so this little
4:27:43button essentially is going to bring up
4:27:45a whole bunch of other Instagram
4:27:46accounts that are suggested for you
4:27:48these are a whole bunch of other people
4:27:49who are related somehow some way to the
4:27:52person's profile that you're on right
4:27:54now and this is big because essentially
4:27:56you can just go through and Prospect and
4:27:57Prospect and Prospect and Prospect and
4:27:59find person after person after person
4:28:00after person who is a suitable client
4:28:04for you to outreach to so that's how you
4:28:05do Instagram is really really that
4:28:07simple another way you can get clients
4:28:09on Instagram or just find them is once
4:28:11you inter interact with enough of these
4:28:13accounts like you follow enough of them
4:28:15you like their posts you comment on them
4:28:17now you're going to get ads you're
4:28:18literally going to get Instagram to feed
4:28:20you different prospects who are in that
4:28:22exact same Niche okay so once you're
4:28:24able to do that you're essentially able
4:28:26to program Instagram to do the
4:28:28prospecting for you so you can just
4:28:29scroll through your feed you see ads and
4:28:31every time you see an ad you have to
4:28:32interact with that ad as well and every
4:28:34time you see things that you don't want
4:28:36to come up on your Instagram whether
4:28:37it's not related or it's just stupid
4:28:39memes you can actually click on these
4:28:41three buttons on their account and just
4:28:42click not interested or click don't show
4:28:44this profile again then Instagram will
4:28:45get the hint to program your algorithm
4:28:48with only the things that you want so
4:28:50that's a little hack for you as well
4:28:51YouTube prospecting demonstration we
4:28:53come across a perfect Prospect now again
4:28:55this guy's a real estate guy all you
4:28:57have to do is search up in the YouTube
4:28:58bar how to make money with real estate
4:29:01now the things to take into account when
4:29:02it comes to YouTube is that YouTube
4:29:04views are a lot higher quality than
4:29:07Instagram views so if someone got
4:29:08100,000 views on Instagram but someone
4:29:10is getting consistently 10 ,000 views on
4:29:12YouTube the person who's getting 10,000
4:29:14views on YouTube is probably making more
4:29:16money because YouTube has more viewers
4:29:18that actually buy because people go to
4:29:20YouTube to actually learn things to do
4:29:22things so as you can see he has an
4:29:24optimized bio with a link in it that's a
4:29:26good thing he also has a it's pretty
4:29:28much a video sales letter but it's like
4:29:30a opening video on his YouTube so his
4:29:32YouTube is optimized for people to come
4:29:34across it and actually go into his
4:29:35marketing funnel then we go down here to
4:29:37the actual link and as you can see he
4:29:39has a free training to make money on
4:29:40Airbnb now what is that free training of
4:29:43course you go to the page and it asks
4:29:44you for your name in email what does
4:29:45that mean it means he has an email list
4:29:47which he's making money from and he
4:29:48needs somebody to write emails for that
4:29:51email list okay my friends again this is
4:29:53very very easy stuff and while you're
4:29:55going through here like I'm saying you
4:29:57want to sign up to all these lists as
4:29:59well so what you want to do okay is you
4:30:00want to create a brand new email address
4:30:02and this is going to be your swipe email
4:30:04address okay you don't want to sign up
4:30:05to a whole bunch of lists with your main
4:30:07email address trust me I know from
4:30:09experience because you're going to get
4:30:10bombarded with emails from all of these
4:30:13guys and then your inbox was essentially
4:30:15going to be nuked so what you want to do
4:30:16instead is you want to create a whole
4:30:19brand new email address and with that
4:30:21email address sign up to every single
4:30:23one of these lists so you can see what
4:30:25they're doing you can see the emails
4:30:26that they're putting out you can see if
4:30:27the emails can be improved and then you
4:30:29can Outreach to them so that's what that
4:30:32looks like and then also you can find
4:30:33their email from the about page on their
4:30:36YouTube as you can see Channel details
4:30:38it's just going to say click to verify
4:30:40or something but then you can actually
4:30:41see it's info@ whatever the username or
4:30:45whatever the website is right there the
4:30:46url.com and then that's it and then I
4:30:48have another one here for you guys
4:30:50Charlie Barber as you can see optimize
4:30:52stuff right there and then inside of his
4:30:53links he says let's scale your agency
4:30:55today so that's where you can actually
4:30:57book a call with him new Instagram and
4:30:59he also has a school community so as you
4:31:01can see he has products right there as
4:31:02well and that's another thing guys you
4:31:04want to outreach to people who have
4:31:05products you can't Outreach to people
4:31:07who only have like affiliate links okay
4:31:10so if in their links all they have is
4:31:13hey guys here's a product you can get
4:31:1410% off if you use my code and that
4:31:17that's all they have to make money and
4:31:18those are not the people you want to
4:31:20outreach to you only want to outreach to
4:31:22people who have their own business who
4:31:24have their own products whether it be an
4:31:25online info product or their own
4:31:27mentorship type of product which is what
4:31:29this guy's selling here as you can see
4:31:30anything that says book a call it's a
4:31:32sales call essentially it's a sales call
4:31:34so once you get on this call he's going
4:31:35to close you so that he can teach you
4:31:37how to scale your agency from $100,000 a
4:31:40year to a million a year something like
4:31:42that and those sorts of offers are again
4:31:44usually like $6,000 $8,000 or like the
4:31:47other example that I showed at the very
4:31:49beginning of this course $110,000 for
4:31:51dudes who are doing like real estate
4:31:52coaching and business coaching and so on
4:31:54and so forth I think the highest amount
4:31:56of money that I've seen personally who
4:31:58I've worked for is someone who sold $15
4:32:00to $220,000 packages and again it was a
4:32:03a business coaching program now as you
4:32:04can see as we scroll down here he has
4:32:06this school Community that's called
4:32:08agency start and as you can see this
4:32:10one's a paid one again mine are all free
4:32:12this guy decides to do his paid he has
4:32:14$343 members at $85 so right there he's
4:32:17doing $30,000 a month just from his
4:32:20community here not to mention a lot of
4:32:22the people who are in this community are
4:32:24actually deciding to book a call with
4:32:25him and go into his high ticket program
4:32:27so he's probably making at least $60,000
4:32:30if not $100,000 per month but he could
4:32:33be making more again if he was working
4:32:35with you now we're going to be talking
4:32:36about Tik Tock prospecting and then of
4:32:38course we're going to be talking about
4:32:39how to actually Outreach to all of these
4:32:41people and and get them as your client
4:32:43now that we've found them or now that
4:32:44we've decided how to find all of these
4:32:46potential people so this girl's name is
4:32:48yda I'm going to assume that that means
4:32:50yada maybe and she has an optimized bio
4:32:53and she has really good views as well
4:32:55these people on Tik Tok are going to
4:32:56have tons of really really good views
4:32:58but usually their backend setup meaning
4:33:00their programs and their marketing
4:33:02funnel is really really really weak and
4:33:04can be improved so we're going to go
4:33:05down here we can also see that she has a
4:33:07program called the content accelerator
4:33:09learn how to 10x your views in scale on
4:33:12TiK ToK by using a foolproof blueprint
4:33:14as you can see you open that up when it
4:33:15says something like this I'm planning to
4:33:17train 100 people that is a Telltale sign
4:33:21it is a high ticket business model a
4:33:22high ticket program meaning again she's
4:33:24going to probably charge you a good five
4:33:26grand or more and then through Tik Tok
4:33:28as you can see right here you can
4:33:29literally see her email you can also
4:33:30message her on Instagram as well I
4:33:32highly recommend to actually message
4:33:34people or Outreach to them on Instagram
4:33:36or on email even if you find them on
4:33:38YouTube or even if you find them on Tik
4:33:40Tok you're going to want to probably
4:33:41will be Outreach to them on those two
4:33:43platforms and also just to note this is
4:33:45her sales page and her sales page has
4:33:48copy on it it looks like it was just
4:33:50written by her so any one of you guys of
4:33:52course if you've written copy long
4:33:54enough and you understand copy you can
4:33:56actually improve her sales page and now
4:33:58every person who comes to her Tik Tok
4:34:00and clicks on this link more of them are
4:34:02going to buy because the sales page is
4:34:04better so guys Pro tip although it may
4:34:07be tempting don't just Prospect in one
4:34:10spot long term a big mistake I see is
4:34:12people outreaching for months only on
4:34:14Instagram okay so what you're going to
4:34:16want to do is just Outreach on one
4:34:19platform for a month and then get that
4:34:21one platform down and then after that
4:34:24after probably a few days or weeks
4:34:26you're going to want to start slowly
4:34:27implementing another prospecting
4:34:29platform because essentially if you
4:34:30double your channels you're doubling
4:34:32your chances to actually get more
4:34:34clients then here's a bonus method
4:34:36called apollo.io apollo.io is a Google
4:34:40extension meaning you can go to the
4:34:41store on your Google Chrome browser and
4:34:43download it and essentially what it
4:34:45helps you do is it helps you get
4:34:46people's email so as you can see this is
4:34:48essentially what it looks like all you
4:34:49have to do is find their LinkedIn
4:34:51account once you find their LinkedIn
4:34:52account you can use apollo.io it will
4:34:54automatically pop up in the corner and
4:34:56then you can go and view their email now
4:34:58this is super easy to do I'm not going
4:34:59to give a tutorial about it because the
4:35:01software is going to give you a tutorial
4:35:03when you download it but if you're
4:35:04running into problems like okay I don't
4:35:06know where to find this person's email
4:35:07then this is a great way to do it as
4:35:08well okay my people and now we're going
4:35:10into outre method so you found your
4:35:13target you found your prey but how do we
4:35:15actually go in for the kill how do we go
4:35:16and get people to get on sales calls
4:35:19with us so that they can potentially
4:35:21give us their money so first and
4:35:23foremost we have to understand some
4:35:24principles on how we want to make our
4:35:26potential clients feel and this is super
4:35:29important a lot of people go about
4:35:31Outreach hophazardly which means they
4:35:33just go out there and do it so there's
4:35:35usually two types of people who fail
4:35:37forever when it comes to outreach one is
4:35:38the type of person who just post and
4:35:40praise so they go to five they go to
4:35:42upwork they create their account they
4:35:43tell everybody they're a copywriter
4:35:45who's super eager to start business and
4:35:47they set their price super low thinking
4:35:49that that's going to get them a bunch of
4:35:50clients well and then what happens is
4:35:52nothing crickets nobody comes to their
4:35:54account and then they're like well that
4:35:55copyrighting thing didn't work so I'm
4:35:56going just move on that's the first type
4:35:57of person the second type of person is
4:35:59the type of person who only focuses on
4:36:01spamming out as much Outreach to as many
4:36:03people as possible so they come up with
4:36:06some sort of weird software trick where
4:36:08they can Outreach to 100 people 300
4:36:11people per day and essentially their
4:36:12Outreach looks like hey how's it going
4:36:14I'm a copywriter I can make you so much
4:36:15more money and here's where you can go
4:36:17to click to book a call nobody is ever
4:36:19going to pay you 2 Grand three grand 4
4:36:21grand a month for doing that that is
4:36:23garbage okay in this video I'm going to
4:36:24show you how to outreach properly okay
4:36:26this is the reason why all my students
4:36:28are literally getting fat W's every
4:36:30single day changing their absolute lives
4:36:32so here's how we actually want to make
4:36:34potential clients feel number one
4:36:36they're the only one I'm talking to two
4:36:38you are a consumer of their content
4:36:39three you're curious about whether can
4:36:41help them or not but not over promising
4:36:43and four you're using the give back
4:36:46principle those are the main things
4:36:48let's get into it so number one the only
4:36:49one I'm talking to what do I mean by
4:36:51this and how to actually use it so this
4:36:54is important because first and foremost
4:36:55it builds trust people are more likely
4:36:57to trust someone who has taken the time
4:36:59to understand their specific needs and
4:37:01business personalization shows that you
4:37:04care about their unique situation it
4:37:07also increases engagement more people
4:37:08are going to want to reply to you when
4:37:10you make it look like they the the only
4:37:11one that you talking to now the best way
4:37:13to do this is to add a lot of
4:37:14personalization if you are outreaching
4:37:17to tons of people it's super obvious
4:37:19because their stuff sounds super generic
4:37:20it would work for anybody their Outreach
4:37:22message to you would work for anyone and
4:37:24trust me guys I'm a business owner
4:37:25myself I get Outreach to on a daily
4:37:27basis dozens and dozens of time through
4:37:29my Instagram and through my emails most
4:37:31people's outreaches are terrible if you
4:37:32just come across and do the things that
4:37:34I'm showing you here then it doesn't
4:37:35matter how many people have outreached
4:37:37to that specific Prospect yours is going
4:37:39to be better and it's going to be a
4:37:40breath of fresh air just like all the
4:37:42examples that I've already shown you and
4:37:43the examples that I'm about to show you
4:37:45in a moment personalized messages are
4:37:47more likely to be read and responded to
4:37:49when someone feels special and valued
4:37:51they are more inclined to engage with
4:37:53your message it also shows your
4:37:55professionalism I don't want to work
4:37:56with somebody who looks like they're
4:37:57outreaching to hundreds of people
4:37:59because it makes them look desperate it
4:38:00demonstrates that you are professional
4:38:02and serious about your offer mass emails
4:38:04can come off as spammy and
4:38:06unprofessional whereas personalized
4:38:08messages reflect attention to detail
4:38:10next is that creates a connection
4:38:12personalization helps establish a
4:38:14connection with the recipient it shows
4:38:17that you've done your homework and are
4:38:18genuinely interested in working with
4:38:20them all super important things so how
4:38:22do we actually do this number one we
4:38:23have to research the prospect spends
4:38:25time learning about the company and the
4:38:27person you're trying to contact look at
4:38:29their website social media profiles
4:38:31recent news or any content that they've
4:38:34published next you want to actually use
4:38:35their name use their name in your
4:38:37messages always address the recipient by
4:38:40their name avoid generic greetings like
4:38:42dear sir/madam or to whom it may concern
4:38:45reference specifics mention something
4:38:48specific about their business such as a
4:38:50recent achievement a product launch or a
4:38:52blog post that they wrote this shows
4:38:55that your message is tailored to them
4:38:57okay all super important things another
4:38:58thing that I want to show you this
4:38:59perfectly
4:39:01encapsuled guys about so this is the
4:39:04inferior way to go about it lots of
4:39:06little tiny small gifts or small
4:39:09messages to lots and lots and lots of
4:39:11potential clients so this is what it
4:39:12looks like to have many small gifts but
4:39:14this is what it looks like to have a few
4:39:16big gifts now you're you're giving three
4:39:18big gifts to each in every single one of
4:39:20your perfect prospects and as you can
4:39:21see you are going to get way way way
4:39:24more opportunities and this is also
4:39:26another huge reason why again being
4:39:28great at your skills and being able to
4:39:30provide great gifts to your prospects is
4:39:33going to put you ahead of the game cuz a
4:39:35lot of people feel as though it has to
4:39:36do with some sort of secret but it's
4:39:38really not the better you are the better
4:39:39your copy is the better your
4:39:41understanding of marketing is the better
4:39:43your Outreach will be and Outreach isn't
4:39:44just a numbers game Outreach is a Skills
4:39:47game okay there's a reason why I got to
4:39:49the point in my copy roing Journey at
4:39:51month 8 to 9 where I could close a
4:39:53client whenever I wanted I knew that if
4:39:55I didn't have a client or if one of my
4:39:57clients didn't work out and I had to
4:39:59drop them that I would be able to get a
4:40:01client in a month because my Outreach
4:40:03was just amazing and the thing is that I
4:40:05can't just tell you how to make your
4:40:07Outreach amazing I can't just give you a
4:40:08template of course I'm going to give you
4:40:10templates and scripts that you can go
4:40:11off of because they give you the ideas
4:40:14to use but you have to create it
4:40:16yourself you have to burn your own brain
4:40:18calories you have to understand that you
4:40:20copying someone else or copy and pasting
4:40:22something is going to be disadvantageous
4:40:24to you because you're going to be
4:40:26sending out a message that everybody is
4:40:27going to be sending out so if you're
4:40:29sending out something that your prospect
4:40:31has already seen let's say you have this
4:40:33this script and this Prospect has seen
4:40:34the script five times today already do
4:40:36you think that they're ever going to
4:40:37want to work with you even if the script
4:40:39is good even if it's banger but it looks
4:40:41just like everybody else's boring
4:40:43nobody's going to want to work with you
4:40:44so make sure you innovate make sure
4:40:45you're different make sure you work on
4:40:47your skills and make sure you give a lot
4:40:49of value to every single Prospect when
4:40:51you average to them and of course I'm
4:40:52going to show you how so next we want to
4:40:53look like we are a consumer of their
4:40:55content already this builds credibility
4:40:58because by showing that you're familiar
4:41:00with their content you demonstrate that
4:41:02you've done your homework and you
4:41:03understand their brand voice this is
4:41:04huge this builds credibility and Trust
4:41:06guys the one of the biggest reasons why
4:41:09a lot of businesses are hesitant to
4:41:10bring new copywriters is because a bad
4:41:13copywriter can ruin your messages and
4:41:14ruin your leads a lot of people are of
4:41:16the thought that why don't I just work
4:41:18for this person for free and then there
4:41:20there's no risk to them so if I go up
4:41:21and offer people offer my work for free
4:41:24then that means that they're going to
4:41:25want to work with me because they have
4:41:26zero risk no they have tons of risk even
4:41:28if you work for somebody for free
4:41:29because if you write them bad copy it's
4:41:31going to ruin their brand ruin their
4:41:33reputation ruin their leads and actually
4:41:35set them back it's going to it could
4:41:36possibly cost them tens if not hundreds
4:41:38of thousands of dollars if you mess up
4:41:40their copy because it ENT he's messing
4:41:41up their whole business by showing that
4:41:43you're a consumer of their content you
4:41:45show that you can match their brand
4:41:47voice you know what their brand stands
4:41:48for so they don't have to handhold you
4:41:50they don't have to babysit you through
4:41:51every single step of the way it also
4:41:53shows genuine interest it indicates that
4:41:55you are genuinely interested in their
4:41:57business and not just looking for any
4:41:58client this makes them feel valued and
4:42:01appreciated it also enhances the
4:42:03personalization referencing their
4:42:04contact allows for deeper
4:42:06personalization in your Outreach making
4:42:08your message more relevant and engaging
4:42:10and then finally it is establishes a
4:42:11common ground consuming their content
4:42:13helps you find common ground and better
4:42:15tailor your proposal to their needs and
4:42:17goals it Fosters a sense of connection
4:42:19and Alignment meaning you're going to be
4:42:21more able to give them an offer that's
4:42:22actually relevant to them after you're
4:42:24on the sales call so how do we actually
4:42:26do it first and foros who want to follow
4:42:28them on social media I'm going to show
4:42:29you a bunch of examples like literally
4:42:30the screenshots of me and my students my
4:42:33one to1 students closing copywriting
4:42:35clients like the actual screenshots of
4:42:37us doing it and you're going to see that
4:42:39it's clear that we follow them and clear
4:42:41that we keep up with their personal
4:42:42brand and that we follow up with them
4:42:44over the long term based on the things
4:42:46that they're doing and of course I'm
4:42:47going to show you how to do that but
4:42:48super super super important to follow
4:42:50them on social media and keep up to date
4:42:51with everything that they're doing so
4:42:53follow their social media profiles and
4:42:54engage with their posts by liking
4:42:56commenting and sharing this shows active
4:42:58interest and engagement next we want to
4:43:00actually watch their videos watch videos
4:43:03they've posted on platforms like YouTube
4:43:04or their website and mention specific
4:43:06points or segments that stood out to you
4:43:09I can always tell when people have
4:43:10watched my stuff or not because here's
4:43:12something really funny people come to my
4:43:13Instagram right my Instagram is like
4:43:14smaller my Instagram is probably like
4:43:1640,000 followers at the time of this
4:43:18recording and people outre to me on
4:43:19Instagram they're like hey man it looks
4:43:21like your brand is really on to
4:43:22something you could actually hit it big
4:43:23soon or hey man maybe I could help you
4:43:25reach seven figures one day like bro I'm
4:43:27already well in I I've been doing seven
4:43:29figures bro I I've been having a huge
4:43:31personal brand the thing is that you
4:43:32just have never seen my YouTube before
4:43:34because you were just our reaching to
4:43:35everybody and you haven't actually done
4:43:37any research on me and as soon as I feel
4:43:38like someone hasn't done any research on
4:43:40me they're not actually serious ious
4:43:41with their offer I Just Bounce or I just
4:43:43don't even reply this is why people
4:43:44ghost you this is why you're going to
4:43:45get left on scene so much is because
4:43:47your Outreach looks sloppy and it looks
4:43:49lazy but when your Outreach actually
4:43:51looks intentional changes the game dude
4:43:53trust me changes the game you also need
4:43:55to subscribe to their email newsletter
4:43:56subscribing to their email newsletter
4:43:58and refer to specific topics or tips
4:44:00that they've shared and this shows that
4:44:01you're keeping up with their updates all
4:44:04super super important and next we need
4:44:05to talk about curious but not promising
4:44:08so just like the rule we talked about in
4:44:10copyrighting the thing with with being
4:44:11curious with people is that it builds
4:44:14trust but it also does it in a way that
4:44:16isn't going to make you come off as
4:44:18scammy or like a scammer so another huge
4:44:21misconception that beginner copywriters
4:44:23have is that oh if I just promise them
4:44:25that I'm going to save their business
4:44:27I'm going to 10x the revenue the bigger
4:44:29the promise the more they're going to
4:44:30want to work with me well business
4:44:31owners are more skeptical and
4:44:34sophisticated than your average person
4:44:36so they're going to look at your big
4:44:38promises and they're going to write them
4:44:39off as n this this dude's just talking
4:44:41out of his behind Okay that's that's
4:44:43literally what they're going to think so
4:44:44in order to properly offer our value
4:44:46without promising we have to come from a
4:44:49point of curiosity base so it looks like
4:44:51this hey man I made you this or I came
4:44:53up with some ways that could possibly
4:44:55help with making more money or could
4:44:57possibly add more Revenue to your bottom
4:44:59line or could possibly decrease your
4:45:02costs for ads and increase your return
4:45:04on your ad spend because here's the
4:45:06thing businesses are much more likely to
4:45:08give you a chance if you come from that
4:45:10angle rather than just coming from the
4:45:11big promises angle because they get
4:45:13promised stuff every single day and if
4:45:15you're somebody with no past experience
4:45:17and you're out here promising people
4:45:18that you're going to double their whole
4:45:20Revenue this obviously makes you look
4:45:22like a big fat liar because that's
4:45:23essentially what you're being and then
4:45:25also not to mention most business owners
4:45:27don't need you to come in and save their
4:45:29business or come in and make them
4:45:31hundreds of thousands of dollars a lot
4:45:32of them just want to optimize their
4:45:34stuff if you can just increase their
4:45:36stuff by 10% make a small bump in
4:45:38whatever they're doing or just help them
4:45:40that's basically they need like I've
4:45:41showed you before I've literally helped
4:45:43clients make tens of thousands of
4:45:44dollars per sale so I get them a couple
4:45:46more sales here and there that's
4:45:47basically it it's really not that deep
4:45:49okay that's the main thing that I want
4:45:50you guys to take away from that it also
4:45:51encourages dialogue when you're like
4:45:53this okay so by asking questions and
4:45:55expressing your curiosity you invite the
4:45:57prospect to share more about their
4:45:58business and challenges this can lead to
4:46:00a more meaningful perspective and
4:46:01conversation it's also not advantageous
4:46:04to you to start making all these
4:46:05promises when you don't know what they
4:46:07want yet so if you're promising like
4:46:09more sales maybe they're not looking for
4:46:11more sales maybe the more specific thing
4:46:13is they're looking for more return on
4:46:15their ad spin or maybe they're looking
4:46:16for more email signups you have to know
4:46:18what they're looking for first before
4:46:19you can really know what to focus on
4:46:22when you're talking about promises or
4:46:24benefits to your offer it also reduces
4:46:26pressure reduces sales pressure okay the
4:46:28prospect often resists Hard Sell tactics
4:46:31and this is super huge the people that
4:46:32you're going to be outreaching to they
4:46:34are salesmen themselves they're
4:46:36marketers and their salesmen they know
4:46:38when they're being sold to they know the
4:46:40tactics using you might think that
4:46:41you're slick because you just learned
4:46:43the stuff yesterday but dude they've
4:46:44been doing this for years they've been
4:46:46doing this for years longer than I have
4:46:47for decades okay so don't use any of
4:46:49these weird sales tactics on them cuz
4:46:51they're going to see right through them
4:46:52it also shows professionalism because a
4:46:54thoughtful inquisitive approach
4:46:56demonstrates your professionalism and
4:46:58thoroughness it shows that you're not
4:46:59just sending mass emails but genuinely
4:47:01interested in finding a mutual fit this
4:47:04is bro Mutual fit is the biggest thing
4:47:06as well we're going to talk about this
4:47:07more when I talk about what to actually
4:47:09say when you get on the sales call but
4:47:11the angle you want to go for always is I
4:47:13want to see if we'd be a good fit to
4:47:15work for together in the future that's
4:47:17it I want to work on a small project to
4:47:18see if we'd be a good fit because you
4:47:20are qualifying them just as much as they
4:47:23are qualifying you so here's how to do
4:47:25it before reaching out gather as much
4:47:27information as possible about the
4:47:28prospect's businesses challenges and
4:47:31goals this will help you ask relevant
4:47:32and insightful questions next you want
4:47:34to ask open-ended questions frame your
4:47:36Outreach with questions that encourage
4:47:38the prospect to share their experience
4:47:40and needs open-ended questions are more
4:47:42engaging and can also reveal valuable
4:47:44information and then of course we want
4:47:45to actually Express genuine interest in
4:47:47what they're doing as well show that
4:47:48you're genuinely interested in their
4:47:50business and how you might be able to
4:47:51help this can be done through thoughtful
4:47:53comments and specific observations about
4:47:55their business so for example hey I see
4:47:57you're running this promotion right now
4:47:59and I got this email sequence do you
4:48:00think that if we improve the email
4:48:02sequence that we can make more sales on
4:48:04the back end and if they say yeah I
4:48:06think that we could do that then you can
4:48:07just send them over some emails for free
4:48:09then they get the emails they're like
4:48:10wow these are awesome we got to have you
4:48:11on the team obviously it might not go
4:48:13like that word for word but this is the
4:48:15concept that we're going to be providing
4:48:17here okay this is the the give back
4:48:18principle which we're going to be
4:48:19learning more about as we go on but by
4:48:22providing value up front and doing this
4:48:24whole system that I'm showing you here
4:48:25this is how we're going to separate
4:48:27ourselves from everybody because nobody
4:48:28is doing this nobody wants to do this
4:48:30and nobody is actually good at doing
4:48:32this because it shows your skill before
4:48:34you actually get the client okay so
4:48:36again it's a skill-based game it's
4:48:38literally you versus you this is why I
4:48:40love copying so much because it does
4:48:41depend on some stupid algorithm right I
4:48:43don't want to depend on some Tik Tok
4:48:45algorithm to make make money to make
4:48:46sales I don't want to depend on some
4:48:47YouTube algorithm I also don't want to
4:48:49depend on some product some other
4:48:51product with Drop Shipping or some day
4:48:53trading stuff some crypto stuff that's
4:48:54just going to go up and down copywriting
4:48:56is literally you versus you that's why I
4:48:58love it and it also helps you avoid big
4:48:59promises so and you're going to want to
4:49:01avoid big promises instead of making a
4:49:03grandiose promise focus on how you can
4:49:05potentially solve specific problems to
4:49:07improve their business this approach is
4:49:09more believable and and credible now we
4:49:11need to talk about the give back
4:49:13principle or the thank you economy we
4:49:15live in a thank you economy people don't
4:49:17buy unless you give first okay so this
4:49:20is a huge reason as to why a lot of the
4:49:22biggest businesses you see they give out
4:49:24tons of free value kind of like I'm
4:49:26doing right now I'm going to talk about
4:49:27that a little bit more as we go on so
4:49:29here's how it works okay it builds trust
4:49:30and Goodwill offering something valuable
4:49:33for free helps establish trust and
4:49:35Goodwill it shows potential clients that
4:49:37you're genuinely interested in helping
4:49:39them and not just in making a sale super
4:49:42important it also demonstrates expertise
4:49:44providing free and valuable content or
4:49:46Services showcases your expertise and
4:49:48gives the clients a taste of what you
4:49:51can offer this can be more persuasive
4:49:53than a pitch or advertisement it's
4:49:55always more persuasive than a pitch or
4:49:57an advertisement it also creates a sense
4:49:59of obligation this is huge okay this is
4:50:01the I call this the feeling of
4:50:02reciprocity whenever you do something
4:50:04good for somebody they want to do
4:50:06something good for you back all the time
4:50:08so according to a psychological princip
4:50:10principle of reciprocity people feel
4:50:13compelled to return favors when you give
4:50:15someone something valuable for free they
4:50:17are more likely to feel obligated to
4:50:19give you a chance in return it also
4:50:22makes you stand out from the competition
4:50:24and also shows that you're very very
4:50:25hungry many businesses Focus solely on
4:50:27selling by giving first you
4:50:29differentiate yourself and create a
4:50:31positive impression that can set you
4:50:32apart from your competitors remember we
4:50:35talked about saturation and how it feels
4:50:37like you're up against so many people
4:50:38who are just level with you but really
4:50:40it's not like that that at all the
4:50:41reason why I could get a client at any
4:50:43time literally any time I wanted to is
4:50:45because all I had to do is make someone
4:50:47some Banger emails or some other Banger
4:50:49value that I'm going to show you guys
4:50:50how to do give it to them and they're
4:50:52going to want to work with me and not
4:50:53just like a free trial or not just like
4:50:55a small project like they're going to be
4:50:56like all right right off rip let's start
4:50:57with three grand that's basically all
4:50:59the clients that I've worked with before
4:51:00I very rarely worked with a client where
4:51:02I just like I did a free trial for a
4:51:04little while or I did like a $1500
4:51:06project and then started getting paid
4:51:08two grand three grand the clients that
4:51:09actually paid me the retainers the
4:51:11$3,000 a month off the out of the gate
4:51:13that that's what they paid me out of the
4:51:14gate because my value that I provided up
4:51:16front was already doing the talking for
4:51:18me that was already my free trial period
4:51:20that already built the trust that I
4:51:22needed to make that money with them so
4:51:24and those are my personal examples of
4:51:26the giveback principle but there are
4:51:27also others so this free channel that
4:51:29you're watching right now I uploaded
4:51:31free 4-Hour copyrighting courses free
4:51:332-hour copyrighting courses and also
4:51:35free courses on every single small
4:51:37detail that has to do with copyrighting
4:51:39sales funnels Outreach AI copywriting I
4:51:41mean literally the list goes on this is
4:51:43a huge discography of just nothing but
4:51:46free courses and literally nobody is
4:51:48putting out as much free content as me
4:51:50which is why the YouTube channel is
4:51:51blowing up the business is blowing up
4:51:53and it also is just huge in every other
4:51:55single way so again you're going to want
4:51:57to give out free value this is my
4:51:58personal philosophy I believe that you
4:52:00should give out everything for free even
4:52:02your best stuff for free and just sell
4:52:04the implementation that's basically it
4:52:06but of course how do we actually do this
4:52:08what are the steps first and foremost we
4:52:10offer free valuable content share
4:52:12insights tips or content in the form of
4:52:14sample emails video audits or looms
4:52:16which we're going to be talking about or
4:52:18sales pages example sales pages and then
4:52:20you follow up with more value see the
4:52:22thing with followup again you're going
4:52:24to have to keep messaging these people
4:52:25and messaging them messaging them is
4:52:26that nobody can get mad at you for
4:52:28following up with more free value it
4:52:30just doesn't happen so after the initial
4:52:32free offering follow up with additional
4:52:34resources or advice from a different
4:52:36angle this much value helps build
4:52:39relationships and keeps you top of mind
4:52:41we're going to talk more about top of
4:52:42mind and followup as we go on but that's
4:52:45where it is right there so now I want to
4:52:46touch on the universal Outreach
4:52:49structure what is going on everybody it
4:52:50is your boy Tyson 4D and the 4D Kitty
4:52:53here coming back at you with a new free
4:52:55Mega course installment so you already
4:52:58know what we came to do so without any
4:52:59further Ado let's get right to it so as
4:53:02you can see we're talking about the
4:53:03universal Outreach structure and it
4:53:05essentially goes like this we start with
4:53:07the opener we go to the offer the value
4:53:09and then we give the value and then we
4:53:10pitch the call okay simple enough so
4:53:12first we're going to start about talking
4:53:14with the openers so openers are the
4:53:15first point of contact you have with the
4:53:17potential client and they set the tone
4:53:19for the entire interaction so they are
4:53:21critical because they determine whether
4:53:23the recipient will continue reading or
4:53:25simply dismiss your message here's an
4:53:28in-depth look at why openers are
4:53:30important how they work and the examples
4:53:32of effective openers and openers
4:53:34slightly vary depending on the Outreach
4:53:37method so for example when you're doing
4:53:38openers through Instagram you send
4:53:40essentially just want to get the reply
4:53:41you don't want to pitch anything but
4:53:43when it comes to email you're going to
4:53:45want to have an opener and an offer of
4:53:47value in the very first email both of
4:53:49them usually this is essentially because
4:53:51DM is more of a back and forth and back
4:53:52and forth whereas email is more of like
4:53:54you don't send emails back and forth
4:53:56over and over with people as soon as you
4:53:57just send an email and then a couple
4:53:59hours later they get back to you with
4:54:00another email and then you just go right
4:54:01to the call it's a lot shorter of a
4:54:04conversation so here's how openers
4:54:05actually work so number one we want to
4:54:07be attention grabbing as attention
4:54:08grabbing as possible and the biggest
4:54:10thing that going to be attention
4:54:11grabbing is it going to be different
4:54:13okay it has to be different different
4:54:14different different different this is
4:54:15the biggest thing you're going to hear
4:54:16me say when it comes to outreach is that
4:54:18your Outreach have has to be different
4:54:19and better if your Outreach is different
4:54:21and better that's essentially all that
4:54:22you need so opener should immediately
4:54:24grab attention this can be achieved
4:54:26through curiosity a bold statement or a
4:54:28question that pequs their Interest next
4:54:31is relevance the opener should be
4:54:32relevant to the prospect it should show
4:54:34that you've done your homework and
4:54:36understand their needs or interests it
4:54:37needs to be relevant it needs to be
4:54:38personalized it also needs to be brief
4:54:40keep it short and to the point
4:54:42long-winded openers can overwhelm the
4:54:43reader and cause them to lose interest
4:54:46the worst thing that I see people do is
4:54:47make these huge huge emails or huge huge
4:54:50huge DMS is the first message that they
4:54:51send people they're not even going to
4:54:52get read so people's inboxes are already
4:54:55full your inbox is probably already full
4:54:56I have literally like over 5,000 unread
4:54:59emails in my email inbox and that's how
4:55:01theirs are too so you want to be as
4:55:03concise as possible that's super huge so
4:55:06the perfect opener formula I call it the
4:55:09pdcw and it's way you can use craft
4:55:11perfect openers every single time and
4:55:13this is not Outreach method specific but
4:55:15we're going to get Outreach method
4:55:17specific as we go on so number one is
4:55:20personalize instead of to whom am I
4:55:22concerned use their first name instead
4:55:23of saying your product say the name of
4:55:25their product EXC again make sure that
4:55:27you look like you did your research you
4:55:29look like you actually know them
4:55:30remember the feelings that we're trying
4:55:31to give them when we're outreaching to
4:55:32them next is detailed add in a specific
4:55:35detail that will make them feel like
4:55:36you're a longtime consumer of their
4:55:37content hey I know you're probably busy
4:55:39training your dog spot right now this is
4:55:41one example that I use where people have
4:55:42used it on me where they're like yo
4:55:43Tyson I know you're probably busy
4:55:45driving your Corvette right now or I
4:55:46know you're probably busy crafting that
4:55:47free Mega course that you said you were
4:55:49doing on your story these are things
4:55:50that show that they've actually looked
4:55:52into my brand and they know it or you
4:55:53can say something like hey man I've been
4:55:54watching you ever since and then go back
4:55:56to one of their old videos actually
4:55:58watch it like legitimately watch it and
4:55:59just say you I've been watching you for
4:56:01a long time or another thing that I
4:56:03always love to do is when I'm creating a
4:56:05video or talking to them on a video like
4:56:07it's a video intro DM or a loom video
4:56:09which you guys are going to learn Le
4:56:10about more as we go on I like to show my
4:56:12inbox and it is proof that I've been
4:56:14following them for a long time so if I
4:56:16show my inbox and it shows that I've
4:56:17been following them since like 2022 then
4:56:19that's proof I don't have to say yo man
4:56:21I've been a long time Watcher I can say
4:56:22hey man I've been subscribed to your
4:56:23email list for the last 2 years and this
4:56:26these are some things that I've noticed
4:56:27right there it tells them that I'm not
4:56:29new to this like like right there I
4:56:30can't fake it like their actual emails
4:56:32are in my inbox from that long ago so
4:56:34I'm a long time viewer long time Watcher
4:56:35and I'm proving it next is that you have
4:56:37to come up as curious so add some
4:56:39Intrigue and and you're outreaching and
4:56:40avoid making the prospect feel like they
4:56:42know what you're going to say already so
4:56:45you wouldn't say hey I have a way that I
4:56:47can fix your headline on your sales page
4:56:49that will make you more sales you
4:56:50essentially want to say hey I have a few
4:56:52tweaks to your funnel that could
4:56:54potentially increase profits now it's a
4:56:56little bit more vague the second way
4:56:57that I said it but that's what you want
4:56:59you want it a little bit more vague you
4:57:00don't want it super super detailed of of
4:57:02what you're going to do and what you're
4:57:03going to show them and what the offer
4:57:04and the value is going to be because
4:57:06essentially that is just going to make
4:57:08them feel like they already know what
4:57:10you're going to do where we want to have
4:57:11some curiosity in it the thought we want
4:57:13them to have is hm I wonder what this
4:57:14guy's talking about sure I I'll be open
4:57:17to seeing what he has to say next is to
4:57:19be witty and this one's huge being witty
4:57:21adds a human element to your openers
4:57:23making it clear that you're not using
4:57:25software or an AI bot super super
4:57:27important because a lot of people do the
4:57:29whole thing where they're like oh man I
4:57:31send a th000 outreaches a day but
4:57:33they're all dookie outreaches they're
4:57:34not personalized they're not good
4:57:35they're all trash and it's basically
4:57:37like hey I'm a copywriter if you need
4:57:38copyrighting Services DM me back
4:57:40terrible dude terrible if you bro if any
4:57:42of you guys ever do that I'm telling you
4:57:43that's going to get you
4:57:450000000000 results ever ever ever ever
4:57:47ever ever and the next section is to
4:57:50offer value after we've made the opener
4:57:52and they have replied so the reason we
4:57:54usually want to offer value instead of
4:57:56just giving it right off the bat is
4:57:58because we don't want to spend
4:57:59unnecessary time creating value for
4:58:01someone who won't even end up consuming
4:58:03it so the reason why we don't just send
4:58:05out you know free emails or free sales
4:58:07Pages or free Loom videos or anything
4:58:09like this is because what if they don't
4:58:10even check their DMS what if someone on
4:58:12their team checks their DMS what if they
4:58:13literally just never check their DMS and
4:58:15you just create all this value for
4:58:17literally nothing we don't want to do
4:58:18that so we want to make sure that
4:58:20they're at least home first meaning they
4:58:22they check their stuff there are many
4:58:23ways to offer value but it's important
4:58:24to talk about the things your potential
4:58:26clients are actually care about in order
4:58:28to get them interested in the value that
4:58:30you're offering them okay and of course
4:58:31I'll show you how to do that as we go on
4:58:33so to give value there's many different
4:58:35types of upfront value that you can give
4:58:37which we'll go into and I'll show you
4:58:38actually give you templates on how to do
4:58:40all that absolutely fire but as we go on
4:58:42possibly the biggest factor in whether
4:58:44you'll get clients or not comes down to
4:58:45this this is another reason why
4:58:47perfecting your copyrighting and
4:58:48marketing skills will always pay off in
4:58:50the long term in the following sections
4:58:51in the free Mega course I'll be
4:58:53revealing how to create free value
4:58:54that's efficient high quality and
4:58:57attractive to clients okay giving value
4:58:59or the value that you give is literally
4:59:01going to be the biggest determining
4:59:02factor of whether you get on these sales
4:59:04calls and start making money or not it
4:59:06really comes down to this and this is
4:59:08another reason why bro copyrighting is
4:59:09really all about skills if you have
4:59:11terrible skills it doesn't matter how
4:59:13much you Outreach because your terrible
4:59:14skills are going to come through in the
4:59:15value that you give if you're not great
4:59:17at copyrighting and you say hey man I'm
4:59:18going to write you some copy for free
4:59:20and you send it over to them what's
4:59:21going to happen dude they're going to be
4:59:22like nah this copy isn't very good and
4:59:24they're going to ghost you after you
4:59:26send your free value which happens very
4:59:28often and a lot of the times it just
4:59:29tells you your free value wasn't that
4:59:31good my friend so after we give the free
4:59:33value and they love it because we've
4:59:35watched the whole free course we've
4:59:36studied it and we completed all the
4:59:37action steps so our copyrighting is
4:59:39better than than average now we want to
4:59:41pitch the call once you've submitted
4:59:44your awesome value to the potential
4:59:45client it's time to pitch the call this
4:59:47is where people can get caught up and
4:59:49lose the lead because they're not ready
4:59:51for the next step but this is why
4:59:53followup is so important so often times
4:59:56people will look at your value they'll
4:59:57say yeah okay it's great and then you'll
4:59:58say okay let's hop on a call and then a
5:00:00lot of the times here is where they
5:00:02might ghost as well there's a few points
5:00:04in here where they might goost we're
5:00:05going to talk about what to do in each
5:00:06situation and how to follow up with them
5:00:08but uh this is a big one and lot of
5:00:10people actually lose leads here I'm
5:00:11going to show you how to not lose the
5:00:13lead when you're literally like 5 yards
5:00:15from from the touchdown so the first
5:00:17Outreach method that we're going to be
5:00:18going into today is called the 72h hour
5:00:21Outreach method or the network Outreach
5:00:23method and the reason why it's call it
5:00:25the 72 outre method is because as it
5:00:27sounds you can get a client literally in
5:00:29the next 72 hours from doing this now I
5:00:32suggest again that you watch everything
5:00:34first and then come back and do the
5:00:35steps but this is going to be your first
5:00:37step as far as Outreach goes and yes
5:00:39after you've literally written your
5:00:40first piece of copy you should start
5:00:41outreaching you you should start trying
5:00:43to get clients because copywriting is
5:00:45literally learn while you earn okay so
5:00:47if you have one client even if it's a
5:00:49small guy and you're writing like eight
5:00:51emails for whatever dude like a 100
5:00:52bucks obviously that's not the rate that
5:00:54we want but dude don't let money get in
5:00:56the way of opportunity now you're
5:00:58actually working for a client now you
5:00:59can say you're a professional copywriter
5:01:00and it's huge not only for your social
5:01:02proof and your credibility but also for
5:01:04yourself your self-confidence dude like
5:01:06a lot of people are going to have
5:01:07impostor syndrome they're going to think
5:01:08well why should people pay me when
5:01:10there's people out there who have been
5:01:11doing this for 5 years we are going to
5:01:12combat that by literally just getting
5:01:14our first client right away and here is
5:01:16some people who actually did it and got
5:01:18their clients in literally 72 hours I
5:01:20learned copyrighting from Tyson it took
5:01:21about 1 to 2 months then I watched the
5:01:2372 hours on how to get your first client
5:01:25video I reveal the method I did
5:01:26everything that Tyson said in the video
5:01:28on the first day I got my first client
5:01:29and made 100 bucks thanks Tyson now I
5:01:31have a client no problem bro it was
5:01:33really that easy proof is right there
5:01:34other guy just watched the get your
5:01:36first client in 72 hours video from
5:01:38Texon and got my first client let the
5:01:39timer tell the rest took him 11 hours
5:01:42bro not even 12 11 hours 36 minutes okay
5:01:46again Fearless yo Tyson I used your
5:01:47Outreach technique and the fourth
5:01:49Outreach ever was a success literally my
5:01:50fourth Outreach ever today I'll ask him
5:01:52about the things he's missing and go on
5:01:54from there so fourth Outreach with a
5:01:56client his next guy
5:01:57$262 started two weeks ago okay just two
5:02:00weeks I know that's not 72 hours but uh
5:02:03you're at the point you know you can you
5:02:04can start making actual life-changing
5:02:05money in a few weeks a month that's all
5:02:08it takes with copyrighting you just have
5:02:09to apply yourself here's another thing
5:02:11dude closed mouths don't get fed if
5:02:13you're sitting there writing copy and
5:02:14writing copy and writing copy and you're
5:02:16not outreaching you're not looking for
5:02:17opportunities how do you expect to make
5:02:19money doesn't really make any sense to
5:02:20me I don't know I literally don't know
5:02:22hero says close my first deal on my
5:02:24second day of Outreach understand I
5:02:26might have been lucky to an extent
5:02:27however this if this doesn't prove speed
5:02:29I don't know what does after going back
5:02:32and forth last night I managed to book a
5:02:33sales call for today 30 minutes later I
5:02:35had $300 for four emails that's almost
5:02:37$100 per emails my friend he didn't
5:02:40mention sending half first I didn't
5:02:41appear interested in the money either he
5:02:43just said he likes my integrity and is
5:02:45confident in my abilities some advice is
5:02:47to study all areas of human psychology
5:02:49while you're not doing actual copy
5:02:51that's what allowed me to lead people
5:02:53into what they think are independent
5:02:55thoughts and give them Solutions on the
5:02:56spot another thing be relentless with
5:02:59your Outreach why put the phone down if
5:03:01you don't even have a reply yet there's
5:03:03so much money out there you just have to
5:03:05get it quicker than everyone else your
5:03:06win is coming you can quit today and
5:03:08prevent it or you can stick around and
5:03:10find out what this base has to offer you
5:03:12special thanks to Tyson and zenos for
5:03:14making this amazing Community the value
5:03:15in here is easy to find and absolutely
5:03:18endless w win speech and I completely
5:03:21agree bro two days 300 bucks now that
5:03:24you know that yes again this is one of
5:03:26the top question people's mind yes it
5:03:27works yes I have proof it's right here
5:03:30so let's hop right into it on your
5:03:31second watch not your first one on your
5:03:33second rewatch set your timers for lit
5:03:3572 hours and let's begin start after you
5:03:37finish the video and comment 7 to if you
5:03:40accept the challenge and then after your
5:03:42timer is up 72 hours later come back to
5:03:44this video and let us know the results
5:03:47not everybody's going to get clients
5:03:48this way but this is like the lwh
5:03:50hanging fruit this is the easiest way
5:03:51Step Zero throw your preconceived
5:03:53notions aside so here's the thing
5:03:54there's two main things everybody has to
5:03:56get over this actually does work you
5:03:58know this works I just showed you it
5:03:59will work and I proved you it will work
5:04:01the second thing is this can work for me
5:04:04it can work for you the people who
5:04:06actually make money with this method are
5:04:07the ones who think initially you know
5:04:09what this isn't going to work for me and
5:04:10then they go ahead and make the money so
5:04:11step one write down everyone you know
5:04:13who owns a business or knows someone who
5:04:16owns a business let's say you know Joe
5:04:19and then Joe has a friend named Bob you
5:04:21don't know Bob very well but you're
5:04:22going to hit up Joe and say hey man I
5:04:24know that Bob has a company do you think
5:04:25you could you know tell him that you
5:04:27know me and uh you know let him know who
5:04:29I am and then ask him a question for me
5:04:31they'll say yeah sure what's the
5:04:32question and the question is simple okay
5:04:34so you're going to write down everybody
5:04:36that you know you're going to actually
5:04:37spend time doing this like 30 minutes
5:04:38and after you've done you're done
5:04:39writing it down sit there and think
5:04:41because there's it's that one that one
5:04:43person who's at the back of your mind
5:04:45who you you've completely neglected but
5:04:46you actually do know step two is to
5:04:48message each person with a non-direct
5:04:51pitch this is something that is super
5:04:53super super simple it literally has to
5:04:55be something like hey I'm starting this
5:04:57online digital marketing thing and I'm
5:04:58looking for my first case studies do you
5:05:01happen to know anybody who would be
5:05:03interested in some free work or a small
5:05:06Discovery project to test out my skills
5:05:07that's it now here's the thing here's
5:05:09the notice number one you're not
5:05:10pitching them directly hey man can I
5:05:11work for you hey man do you need a
5:05:13copyright right now those are not things
5:05:14you want to do because again that
5:05:16sacrifices the relationship okay and you
5:05:17don't want to do that by asking if they
5:05:19know anyone you're indirectly asking
5:05:21them that's essentially it you go to
5:05:22these people and ask them if they know
5:05:24anybody who'd be interested in your
5:05:25digital marketing services and that's it
5:05:26sounds too simple Tyson I don't know
5:05:28anybody I don't know any business people
5:05:30I'm not sure dude step zero okay
5:05:34complete Step Zero throw the
5:05:35preconceived notions aside and actually
5:05:37do this stuff cuz I'm telling you man it
5:05:39will make a difference in your life step
5:05:40three is to profit it's that simple come
5:05:41up with some way like people ask me this
5:05:43all the time what should I pitch them
5:05:45what should I pitch them pitch them what
5:05:46they need ask them they have the answers
5:05:48that you're looking for and um a lot of
5:05:50people want a scripted out like they're
5:05:52going to say this you're going to say
5:05:53this they're going to say this you're
5:05:54going to say but it doesn't work like
5:05:55that it doesn't work like that it's like
5:05:56it's like chess if you're playing chess
5:05:58principles are so much more effective
5:06:00than trying to memorize every move that
5:06:02people are going to do like dude you're
5:06:03not a superhuman computer it doesn't
5:06:05work like that cuz here's the thing
5:06:06you're going to study a conversation and
5:06:08then you're going to come to the part
5:06:09where they should say yes and they say
5:06:10no and then you're going to be like well
5:06:12I didn't study I I don't know what
5:06:13to say now and you're going to be lost
5:06:15so just go into it you don't need to
5:06:17know every single thing every single
5:06:19word and people ask me this question all
5:06:20the time and although this is a little
5:06:21bit off topic everybody should know this
5:06:23as well Tyson what do I do after I close
5:06:25the sale do what you agreed upon do what
5:06:27you actually said that you would do some
5:06:29of these questions I'm not really sure I
5:06:31mean I guess I understand because people
5:06:33are just trying something new and they
5:06:34have questions about everything but um
5:06:36yeah understand that you're going to go
5:06:37through it and you're going to feel
5:06:38confused the whole way through this is
5:06:39normal okay so first method is the
5:06:41Instagram value offer method now as a
5:06:44quick disclaimer if you watch any of my
5:06:45other videos before we don't teach or
5:06:47promote bait and Riz or bait and switch
5:06:49much anymore because it doesn't really
5:06:51offer any value up front a lot of people
5:06:53are already doing it and uh it doesn't
5:06:55really work that well it did work well
5:06:56for me like this is literally how I got
5:06:58a lot of my clients but it's not going
5:07:00to be your best bet so moving on so
5:07:02number one is a story reply method or a
5:07:04compliment method those are the two
5:07:06openers that we're going to talk about
5:07:07today the story reply method as it
5:07:09sounds reply to their Instagram story
5:07:11with a genuine statement or question
5:07:12that intrigues them to reply super super
5:07:15simple like don't overthink these steps
5:07:16L just ask them a question about
5:07:18whatever is on their story next is the
5:07:20compliment method send them a genuine
5:07:22compliment SL observation statement
5:07:24about something on their page that they
5:07:26can easily reply to and that's it I
5:07:28don't know how much simpler I can put it
5:07:30but that's that's literally it okay so
5:07:32with the compliment for example the
5:07:34worst thing you can do is be generic and
5:07:36I see people say like I don't want to
5:07:37say dumbest but they're just beginners
5:07:39be really really beginner openers so
5:07:41they'll they'll message somebody and
5:07:42they say hey man I really like the color
5:07:44of your website super cool super cool
5:07:46it's like bro the color of their website
5:07:47they probably didn't even pick the color
5:07:48of their website and they probably don't
5:07:50even know what the color of their
5:07:50website is they made it a long time ago
5:07:52like make the compliment something about
5:07:54their actual business a video that they
5:07:56created a while ago something like that
5:07:58okay make it genuine Pro tip okay so
5:08:00make sure that you get them to reply to
5:08:01you so that they will put you in their
5:08:03main inbox and get notified when you
5:08:05message them so in Instagram there's two
5:08:07technically three inboxes there's the
5:08:09request tab there's a primary Tab and
5:08:12then there's a general tab now when
5:08:13you're in the request tab they're not
5:08:15going to get notified and they're not
5:08:16going to really see your messages unless
5:08:17they go over to requests that's where
5:08:19you're going to be first you're going to
5:08:20message them first and you're going to
5:08:21be in their request tab once they reply
5:08:23to you you'll be either in their primary
5:08:25tab or their General tab if you're in
5:08:27their General tab they're not going to
5:08:28get notified when you Outreach to them
5:08:31but you're still going to be in their
5:08:32inbox and if you go to their primary tab
5:08:34now they're actually going to get
5:08:35notified when you message them those are
5:08:37the differences so the main goal here is
5:08:39for your opener to get you into the
5:08:41primary or the general tab okay this is
5:08:43all super important so you want them to
5:08:45reply you want them to give you some
5:08:47sort of you know reply back so that they
5:08:49can put you in that main inbox next is
5:08:51that you're going to want to use your
5:08:52first words as a subject line this is
5:08:55part of the reason why learning
5:08:56copywriting skills again is so important
5:08:59and make it intriguing for them to open
5:09:00so as I go through here I have some
5:09:02quote unquote subject lines so let's
5:09:03look at the first one four messages so
5:09:05if you send them multiple messages all
5:09:06you're going to see is this message and
5:09:08I'll tell you firsthand these are the
5:09:10least likely messages for me to open
5:09:12because like I don't know what it is and
5:09:13if I open it and if they're I I just I'm
5:09:16just not sure it could be this them
5:09:17spamming me with a a bunch of stuff and
5:09:19I'm probably not going to open it then
5:09:20there's the second one yo Tyson can you
5:09:22just let me know something okay so this
5:09:24one is not really that intriguing
5:09:25probably not going to open it again
5:09:27because again the subject line makes he
5:09:28sound like he's asking for value or he's
5:09:31he he wants to get value from me and of
5:09:34course there's nothing wrong with that I
5:09:35appreciate everyone who follows me who
5:09:36DMS me but it is statistically and
5:09:38physically impossible for me to actually
5:09:39apply to everybody so that's kind of
5:09:41just is what it is and then the next one
5:09:42view photo now this one is more on the
5:09:44Intriguing side when I like I I could
5:09:46press this button right here on the
5:09:48right and I'm quite intrigued on what
5:09:49photo he sent me so this one I'm
5:09:51probably going to open next hi Tyson I
5:09:53know you're busy building okay so what I
5:09:55would do in the opener is cut the high
5:09:56Tyson cut the name cuz you're taking up
5:09:58valuable space right there and I know
5:10:00you're busy building he's probably
5:10:02saying like building your copyrighting
5:10:03Empire or something right that's a
5:10:04pre-made opener that I've used before in
5:10:06the past but essentially how it goes is
5:10:08I know you're busy or I know you're
5:10:09probably busy doing the whatever thing
5:10:12that they do and you want to make it
5:10:13something more about their personal life
5:10:14so if you see a fitness trainer and you
5:10:16see that they have like a common saying
5:10:18right let's say they say leg press over
5:10:19squats like hey man I know you're
5:10:21probably busy completely neglecting
5:10:22squats and putting all your time into
5:10:23leg press since it's the better exercise
5:10:26but I wanted to XYZ I wanted to show you
5:10:29something I wanted to show you something
5:10:30with your sales page I wanted to show
5:10:32you how you can make some more sales
5:10:33those are some examples don't use those
5:10:35for batim but you get the point and this
5:10:36is a story reply a lot of the times I'm
5:10:38more likely to answer story replies or
5:10:39at least open them up because I'm
5:10:41interested to see what people are saying
5:10:42how people are responding to the story
5:10:44but remember if you send a story reply
5:10:46and then send them another message it's
5:10:47going to look like this and people aren
5:10:49going to want to open it hopefully that
5:10:50gets the gears turning behind what you
5:10:52want your openers to look like and how
5:10:54you want the first line to look like
5:10:55that's a pro tip that I've actually
5:10:56never revealed on YouTube before so step
5:10:581.5 is to marinate this is the easiest
5:11:01step because it entails literally doing
5:11:02nothing complimenting someone and then
5:11:04pitching them in the same sentence is
5:11:06behavior that feels let your opener get
5:11:08replyed to and then only pitch the
5:11:10person again in a couple days later now
5:11:12step number two is to offer value offer
5:11:16some sort of value while coming from a
5:11:18standpoint of I'm curious if this is
5:11:20something that could work for you rather
5:11:22than this is going to make you tons of
5:11:23money remember guys you want to come off
5:11:24as curious and not promising promising
5:11:27is disgusting it's revolting and it's
5:11:29not going to work on business owners
5:11:31because business owners are more
5:11:33sophisticated and more skeptical than
5:11:35anybody else in the world cuz they get
5:11:37hit up all the time they see a whole
5:11:38bunch of stuff that's completely not
5:11:40right and uh yeah that's basically it
5:11:42we're going to cover free value Creation
5:11:44in depth but all you need to remember is
5:11:46a couple of things when offering value
5:11:48number one is to be intriguing number
5:11:50two is to make your offer easy to accept
5:11:52meaning hey man I have this thing I
5:11:54could offer you can you let me know what
5:11:56your open rate was on your last four
5:11:57emails it's like dude no they're not
5:12:00going to do that if you're offering
5:12:01value is to say hey I made you this
5:12:03thing if you're down to check it out see
5:12:04if it would be worth your time just say
5:12:06yeah and I'll send it over Bo that's
5:12:07basically it and then next is to make
5:12:09make your offer easy to consume make
5:12:11your offer that you give them easy to
5:12:13consume meaning if you send them a loom
5:12:15video you don't want to make a video for
5:12:16them that's like 10 to 20 to 30 minutes
5:12:19long super boring they're not going to
5:12:20watch it they're going to dip about
5:12:22halfway through so Pro tip if you make
5:12:24the offer sound like something that's
5:12:26already been created you're going to get
5:12:28more people saying yes so it would sound
5:12:30something like this I had spare time
5:12:32today so I recorded a loom video showing
5:12:34you how to XYZ whatever the offer is let
5:12:36me know if you'd like me to send it over
5:12:38that's basically it so again I'm also
5:12:40going to be showing you guys like
5:12:41examples of not only myself but also my
5:12:44students closing clients in the DMS and
5:12:46what that looks like and what the
5:12:47conversation was like step number three
5:12:49is to Simply give value this is where
5:12:51you give the value to your prospect
5:12:54after they've confirmed they're willing
5:12:55to view it your value needs to be high
5:12:57quality yet efficient to create and easy
5:13:00to consume okay so value creation will
5:13:02becoming up but there's some things to
5:13:04know here so high quality it has to be
5:13:05very very high quality value the higher
5:13:07quality the value the better chances you
5:13:10get of actually getting that client cuz
5:13:12nobody else is doing this and if they do
5:13:14give value it's garbage it's dookie
5:13:16balls and the prospect is going to look
5:13:18at it be revolted and they're going to
5:13:19dip and efficient to create we don't
5:13:21want to spend unnecessary time on each
5:13:23piece of value that we send out so it
5:13:25has to be high quality yet efficient so
5:13:27we don't want to spend all day we want
5:13:29speed and also easy to consume so it
5:13:31can't be too long it can't be too much
5:13:33so essentially it comes down to not how
5:13:35much value you give them how many
5:13:37minutes of value but it's more of how
5:13:40much value per minute so if you give
5:13:43them tons of value in like 5 minutes is
5:13:45way better than giving them like 30
5:13:47minutes of just all right value per
5:13:49minute so so so so so much better and
5:13:52next is to pitch the call either in the
5:13:55value itself so maybe you make a video
5:13:57at the end of the video say hey let's
5:13:58hop on a call or as you're sending the
5:14:00value pitch the prospect on getting a
5:14:02call after they've replied to you and
5:14:04you can discuss if your value could work
5:14:06for them or if there are any other ways
5:14:08that you could add to what they're doing
5:14:10again this will come from a standpoint
5:14:11of curiosity and not promising and next
5:14:14is Cold's email Outreach so essentially
5:14:16I'm going to go through all of the
5:14:17Outreach methods we're going to be
5:14:18talking about in today's video I'm going
5:14:20to touch on them tell you a little bit
5:14:21about how to do them why they work how
5:14:22to structure them and then I'm going to
5:14:23give you examples templates and things
5:14:25to provide you with stuff that you can
5:14:27actually use so step number one is to
5:14:29scrape email addresses in order to email
5:14:32your prospects you'll need the email
5:14:34address that goes directly to them okay
5:14:36not to any other team or not to just a
5:14:38general business but to them as covered
5:14:40in the prospecting section their email
5:14:42can be found through Instagram YouTube
5:14:44or LinkedIn using the
5:14:47apollo.io a Google Chrome extension Pro
5:14:49tip here ensure you're using an email
5:14:51address to actually Outreach to people
5:14:54that is quote unquote warmed up and has
5:14:56good deliverability otherwise your
5:14:58Outreach emails will be landing in spam
5:15:00so what this means you're going to want
5:15:02to use ideally the email that you've
5:15:04been using for the last couple of years
5:15:06to actually do your real email talking
5:15:08to people what you don't want to do is
5:15:10create a brand new email and then send
5:15:12like 20 emails per day because what
5:15:14that's going to do is put you in
5:15:15people's Spam folders and they're not
5:15:17going to see your email so hopefully
5:15:19your email address is it like Noob
5:15:21Destroyer 69420 hopefully okay let's
5:15:24count your lucky stars here but if you
5:15:26do have one that's actually passable in
5:15:28a business environment then I I implore
5:15:30you to use that one if you do have to
5:15:33use a brand new email account because
5:15:35your email address just doesn't cut it I
5:15:37recommend looking into waves to warm up
5:15:39that email and increase the email
5:15:41deliverability over a long period of
5:15:43time so that you don't end up in their
5:15:45spam folder step number two is to send
5:15:48an email opener and offer value in the
5:15:50same email as well okay so like I said
5:15:53email is a little bit more compact so
5:15:54you want to send the opener and the
5:15:56value offer in the same email when
5:15:58crafting an initial email it's important
5:16:00to be as personal as possible while
5:16:02making the email look important from the
5:16:04outside and being witty SLP personable
5:16:06on the inside at the end of your email
5:16:09always give a strong value offer that's
5:16:11easy to say yes to okay so kind of like
5:16:14we talked about in Instagram step 2.5 is
5:16:17to deploy a follow-up sequence if the
5:16:19initial email doesn't get replied to as
5:16:21you will soon learn in the follow-up
5:16:23section follow-up is one of the most
5:16:25important parts of Outreach that most
5:16:27people end up neglecting following up
5:16:28from different angles over time is by
5:16:30far the best way to show business owners
5:16:33that you have hustle and are worth
5:16:35giving a chance to follow-up is
5:16:37literally almost just as if not more
5:16:39important than just Outreach and it's
5:16:41part of the reason why a lot of people
5:16:43are going to say oh well I tried
5:16:44Outreach or I tried to uh Outreach to
5:16:47people and it didn't work it's like dude
5:16:48your followup is not dialed in nothing
5:16:50you're doing is dialed in so don't think
5:16:52that you can just go here and think like
5:16:54the thoughts in your mind shouldn't be
5:16:56well how do I get away with not doing
5:16:57this step how do I get away with not
5:16:58doing this step cuz that's what most
5:16:59people think they go out there and try
5:17:00it it doesn't work for them because
5:17:02they're not completing the steps they
5:17:03didn't finish the whole free course they
5:17:05didn't actually do any of the action
5:17:06steps so what happens is they learn big
5:17:09and pieces of information they go out
5:17:10there with what they have they give some
5:17:13half effort and then nothing ends up
5:17:15happening so I don't want that to be you
5:17:16so again put in the work and actually
5:17:19have the discipline to follow through
5:17:21step number three is to give the value
5:17:22and Pitch the call once your prospect
5:17:24emails you back saying they love your
5:17:25work send your link to book a call super
5:17:27simple and then next is the video intro
5:17:30DM method this is one that literally
5:17:32worked for me like a charm back in the
5:17:34day how I got all of my high high paying
5:17:36clients so step number one is to send an
5:17:38opener on Instagram as stated in the
5:17:40Instagram openers okay nothing new here
5:17:42step number two okay instead of just
5:17:44texting them saying that you want to
5:17:46give them value you send a video
5:17:48introducing yourself pitching value or a
5:17:51call okay so there's a few things to
5:17:53note here okay so you have a few options
5:17:55quite a lot of options so option number
5:17:56one is to send them a video option
5:17:58number two is to send them a voice note
5:18:00okay you it doesn't have to be a video
5:18:02it can also be a voice note for whatever
5:18:04reason if you don't like showing your
5:18:05face or something you can also just send
5:18:07them a voice note it's not going to be
5:18:08as effective as a video mind you but it
5:18:10will still and can still be effective so
5:18:13you're going to send them some sort of
5:18:14video or voice note and in the video or
5:18:16voice note you essentially just
5:18:18introduce who you are you talk about
5:18:19what you do and you talk about how you
5:18:21can help them and then you either pitch
5:18:23them the call or you pitch them the
5:18:26value okay so you can say if this is
5:18:27something you're interested in you can
5:18:28DM me back we can talk about it and we
5:18:30can hop on a call and talk about if this
5:18:32could work for your business option two
5:18:34is you say I created a longer form loom
5:18:36video or I created a sample sales page
5:18:39or I created a email sequence sample
5:18:41that I could send to you just let me
5:18:43know give me the word and it'll be in
5:18:44your inbox in a few minutes peace as
5:18:46that's basically it look presentable and
5:18:48be articulate this this is super
5:18:49important because the reason why this
5:18:51works so well and why it's going to set
5:18:53you apart from everybody else is because
5:18:55you are not just texting them everybody
5:18:57else just wants to text they want to
5:18:58hide behind their phone they don't want
5:18:59to actually get out there and do it but
5:19:01you showing that you're articulate shows
5:19:03that you're competent and people want to
5:19:05work with people who have a strong grasp
5:19:06of the English language and sound like
5:19:08they they're competent and sound like
5:19:10they're articulate because this is going
5:19:11to boost your social proof and your
5:19:13perceived Authority next you want to
5:19:15send them Prospect a video of you
5:19:17explaining how you can help them very
5:19:18simple I'm going to go over some
5:19:19examples as you'll see shortly but dude
5:19:21don't overthink this step the script
5:19:24that I us is super super super simple
5:19:27it's extremely simple it's so simple
5:19:29that it feels like it won't actually
5:19:30work but it actually does Next Step
5:19:31number three is we want to give the
5:19:33value or pitch the call at the end of
5:19:34the 60c video Pitch them some free value
5:19:37or a call talk about how you can help
5:19:39them again examples coming up but simple
5:19:41and then another one we have the loom
5:19:44Outreach method okay I call this an
5:19:46Outreach method but essentially it's
5:19:47just a method of giving value a value
5:19:50giving method so step number one is to
5:19:52go through your prospects funnel meaning
5:19:54all the steps of their funnel to get you
5:19:55to buy all their marketing looking for
5:19:57things that you can improve so things
5:19:58like sales Pages or sales page copy or
5:20:01things like email sequences and email
5:20:03copy step number two is to record and
5:20:05send your loom video as value and then
5:20:08pitch the call record a loom video
5:20:10that's less than 4 minutes and cover
5:20:12some things that can help them in their
5:20:14marketing okay so that was the overview
5:20:16of what Outreach looks like now I'm
5:20:18going to talk about value offers okay
5:20:20things that you can offer them what that
5:20:21will look like so number one we have a
5:20:24free email sequence so this usually
5:20:27looks like a three email sequence that
5:20:28you wrote for them that showcases your
5:20:30copyrighting ability and your ability to
5:20:32mimic their voice one of the biggest
5:20:33objections that people are going to have
5:20:34is well I don't know if you can actually
5:20:36sound like me okay cuz if you send it
5:20:38out emails but it doesn't sound like
5:20:39them they're going to hate it they're
5:20:40not going to want to use them but if you
5:20:42create really really good actually good
5:20:44emails and that they like then you know
5:20:47why wouldn't they just use that for
5:20:48their list why wouldn't they just use
5:20:49that and now you're going to be their
5:20:51copywriter in the future once they love
5:20:53your writing super simple next is a free
5:20:56sales page example so a Word document
5:20:58that represents what it would look like
5:21:00if you wrote the copy for their sales
5:21:02page examples coming up and then next is
5:21:04a loom video funnel audit so creating
5:21:07effective loom video audits comes down
5:21:09to these three things providing an
5:21:11alternative to them so giving them value
5:21:12a lot of these can also be combined so
5:21:14sometimes I'll even write them a free
5:21:16sales page and then create a loom
5:21:17showing them what their sales page used
5:21:19to look like and the sales page that
5:21:20I've written for them number two is
5:21:22giving proof behind your claims that's
5:21:24super important I'm going to show you
5:21:25guys how to do that this is a huge
5:21:27problem and a huge issue that I see
5:21:28people do is they say it would be better
5:21:30if you did this it would be better that
5:21:31that you did this but yes tell them why
5:21:33and show them why in your actual loom
5:21:36video this is super important again
5:21:37methods coming up
5:21:39next is to being articulate and
5:21:40showcasing your competency and hunger
5:21:42super important bro super important I
5:21:44tell everybody especially my private
5:21:46students that are one to one bro just
5:21:47take a month and do like 20 Loom videos
5:21:49in the month like your your goal should
5:21:51be to do as many Loom videos as you can
5:21:53because it's going to help you in so
5:21:54many different ways it's going to help
5:21:55you on sales calls because you're
5:21:57becoming more articulate on camera it's
5:21:58going to help you in your camera
5:21:59presence it's going to help you in your
5:22:01confidence it's also going to help you
5:22:03in just your copywriting in general and
5:22:04your marketing it's going to help you
5:22:05actually know how to provide value and
5:22:07provide an alternative and give people
5:22:09stuff that's actually valuable and you
5:22:12might get a client out of it you might
5:22:13get a client out of it so just record
5:22:15the the Loom videos and people usually
5:22:16stall on this step it's very very
5:22:18unlikely that a lot of people are going
5:22:20to do this remember only about 1% of
5:22:22people are actually going to finish the
5:22:23video let alone start outreaching let
5:22:25alone actually do a loom video so this
5:22:26is where you're going to be essentially
5:22:27one of one nobody else is going to want
5:22:29to do this these are the only Outreach
5:22:31methods that you need don't over
5:22:32complicated okay look you're going to do
5:22:34these Outreach methods and chances are
5:22:36because it's the first time you've done
5:22:38them it's going to feel clunky they're
5:22:39not going to work they not going to
5:22:40quote unquote work you might not get a
5:22:42client right away and you're going to be
5:22:43like hm these aren't working for me I'm
5:22:45going to look for another copyrighting
5:22:47client Outreach method dude the fact of
5:22:49the matter is these are the only
5:22:50Outreach methods you need sure there are
5:22:53other things out there but bro if you
5:22:55know these ones work and you know that
5:22:56the all the 4D copywriters are are
5:22:58making tons of money you can go out and
5:22:59look for them you can go out and look
5:23:01for the secret Outreach method But I'm
5:23:02warning you you're not going to find it
5:23:04there is no secret super secret Outreach
5:23:06method that works every time it's going
5:23:07to just land clients in your it's not
5:23:09about that like I've already showed you
5:23:11it really does have to come down to how
5:23:12great your value is Imagine writing some
5:23:14in insane email copy and sending that
5:23:17out for free to clients or creating an
5:23:19awesome video where you look great
5:23:20you're presentable you're articulate you
5:23:22look like a professional and you're also
5:23:24giving them tons and tons and tons of
5:23:26value imagine doing that over and over
5:23:27and over again it would literally be
5:23:29impossible for you not to get a client
5:23:31but the only problem is your skill isn't
5:23:33there yet so build the skill of
5:23:34copyrighting and the skill of Outreach
5:23:36at the same time and then eventually
5:23:37give it a couple weeks weeks maybe even
5:23:39a couple months and bro you're going to
5:23:40be laughing to the bank dude that's
5:23:42literally all it takes if you're
5:23:43watching this right now and you want to
5:23:44change your life like 2K a month 3K a
5:23:46month 4K a month is usually all people
5:23:48need to actually change their lives
5:23:50that's what you need to whatever it is
5:23:51quit college or show the people in your
5:23:53life that it actually works that you're
5:23:54not just wasting your time but you're
5:23:56really making money with this or even
5:23:57quit your 9 to5 job so all I have to say
5:23:59Do not over complicate this warning
5:24:01beware of beginner brain I think this is
5:24:03kind of like the the Rands I just went
5:24:05on okay so yeah don't ask these
5:24:06questions cuz when you ask these
5:24:08questions to like the Discord or just
5:24:10like in general it makes you look like a
5:24:12newbie so saying things like any tips
5:24:15hey guys I'm 1 month in any tips or hey
5:24:17man I'm about to start this copyrighting
5:24:18thing any tips my friend I just recorded
5:24:20whatever it is 7 8 9 10 hours of
5:24:22copyrighting sauce for you those are my
5:24:25tips you don't need any more tips I just
5:24:27gave you all of my tips my friend next
5:24:30what's the best Outreach method this is
5:24:31this is crazy the best Outreach method
5:24:33is just the one that you stick to like
5:24:35just just pick one do it over and over
5:24:37and over again and build the skill
5:24:38okay there is no one Outreach method
5:24:41that's extremely way better than the
5:24:42next Outreach method how long does it
5:24:44usually take to get clients dude
5:24:46obviously it varies for everybody it
5:24:47varies on how long you've been doing it
5:24:49your effort doing it and also there's a
5:24:51little bit of luck in the short term but
5:24:53the best way to mitigate luck is just do
5:24:54it in the long term and that's it now
5:24:56another Pro tip for you guys that
5:24:57everybody's going to want to know is do
5:24:59not copy templates word for word this is
5:25:02going to kill your Outreach and you're
5:25:03going to be thinking oh well dude I did
5:25:05the exact thing but I'm telling you
5:25:06right now you can't do the exact thing
5:25:08thing you have to use your brain to come
5:25:10up with something a little bit different
5:25:12steal the ideas and not the words let me
5:25:13read it steal the ideas and not the
5:25:14words themselves if you copy and paste
5:25:16outreaches without changing them
5:25:18drastically you're putting yourself at a
5:25:20huge disadvantage because you'll likely
5:25:22be sending something that they've
5:25:24already seen this is a huge huge huge
5:25:26huge huge problem that everybody does
5:25:29okay the way that I myself mitigate it
5:25:31as a Creator is I give people so many
5:25:32templates that hopefully even if they
5:25:35copy one or copy and paste one that not
5:25:37everybody is going to be doing it but
5:25:38still because when you send out your
5:25:40Outreach and people have already seen it
5:25:41like you're just looking like a noob
5:25:43you're looking like a noob and nobody I
5:25:45promise you nobody is going to want to
5:25:47work with you because they've seen your
5:25:48stuff already so what you're going to
5:25:49want to do is change it feel the ideas
5:25:52and not the words now we're going to be
5:25:54going through some examples and
5:25:56templates to show you what this actually
5:25:57looks like so here are some cold email
5:25:59templates here's a whole sequence let's
5:26:00check it out I feel the urge to say that
5:26:02all this stuff again is going to be
5:26:04inside of the free copy starter kit that
5:26:06you can get down below it's in the link
5:26:08in the description all this stuff is
5:26:09going to be in here together you can
5:26:11access it all and make copies for
5:26:12yourself and also with all these you're
5:26:14going to want to again make a copy don't
5:26:17request access you go up here to file
5:26:18and then make a copy and then you can
5:26:20edit it on your own so remember that as
5:26:22well so the email type number one is the
5:26:25anti-prism email so with the first email
5:26:28guys it's super super super important
5:26:29you don't sound like a robot you don't
5:26:31just make a really dry offer you you
5:26:33don't send a super dry email it has to
5:26:35be different it has to be witty it has
5:26:36to be funny it has to be something
5:26:38interesting but the reason why man is
5:26:40because again these people are getting
5:26:41emailed all the time and it essentially
5:26:42looks like hey man if we don't get you
5:26:44an extra million views in the next 60
5:26:46days you're not going to pay us because
5:26:48we're really good at editing videos and
5:26:49blah blah blah blah blah blah blah like
5:26:51it's so stupid it's dumb and everybody
5:26:53gets those and it's just dry and boring
5:26:55here's the thing here's your superpower
5:26:56your superpower is that you are a one of
5:26:58one person not like a special snowflake
5:27:00that's not what I'm talking about but
5:27:01I'm talking about you're the only person
5:27:03with your exact DNA and experiences and
5:27:06understandings and stories so you you
5:27:08have to use that in your Outreach that
5:27:10is your superpower biggest lesson right
5:27:12here is to just sum it up all into one
5:27:13thing different is better than better as
5:27:15long as you use all the principles that
5:27:16I'm teaching you here and you come off
5:27:18as different and witty and
5:27:20understandable this is going to work so
5:27:21using things like gifts right these work
5:27:23very well witty lines funny images and
5:27:25we offer a loom video email type number
5:27:27two now I'm going to show you examples
5:27:28of all these as we go through but I want
5:27:30to show you the types first is the
5:27:31borrowed Authority email so this is
5:27:33where you point out what a top marketer
5:27:35is doing you explain why it's working
5:27:36and you give them a CTA around how you
5:27:38can help super simple email typee number
5:27:40three is a straight to the point email
5:27:41this is three to six lines you add in
5:27:43some risk reversal so or you give them
5:27:45permission to say no and alleviate sales
5:27:47pressure show you how to do that and you
5:27:48show that you respect their time so this
5:27:50is like a short Punchy done email we
5:27:52don't be witty we don't be funny we just
5:27:54give it to them straight here's here's
5:27:55the brass tax email number four is the
5:27:57breakup email okay these are follow-ups
5:27:59that get a lot of replies this will be
5:28:00your last email the last email that I
5:28:02send you and this will be their best
5:28:04chance to check out your value people
5:28:06want things that they can't have people
5:28:08want things that are running away from
5:28:09them like a dog chasing a car I know
5:28:11that's a human but again humans have the
5:28:12same thing so what you're going to want
5:28:14to do and this again also gives them
5:28:16like urgency and scarcity what you want
5:28:17to do is tell them that you made them
5:28:19something but say like you know my drive
5:28:21is filling up so I'm about to delete the
5:28:22thing that I I'm talking about giving
5:28:24you this would be my last email if you
5:28:26don't want it just message me back let
5:28:28me know but if you're even willing to
5:28:29check it out let me know and I can send
5:28:31it right over all right later that's
5:28:32basically what it looks like again
5:28:33examples coming out the email number
5:28:35five is to Circle back if declined so
5:28:37acknowledge then wasn't the right time
5:28:39and give a light CTA on how you can help
5:28:41them in their new promo slofer okay so
5:28:44what this looks like is if someone says
5:28:46no to you or they say they already have
5:28:48somebody that's someone you're always
5:28:50going to want to Circle back with the
5:28:51the one of the best responses you can
5:28:53get as a copywriter is we already have
5:28:54somebody for that that is a great
5:28:56response Mo most people think that's an
5:28:58L dude that's a huge W you want to know
5:29:00why because that person is not going to
5:29:02stay there forever think about the span
5:29:03of a year and I understand you guys
5:29:05might not have a super personal
5:29:07experience with this but me as a
5:29:08business owner I very much do over a
5:29:10year people change positions either they
5:29:12move up in the company or they move to a
5:29:14better company it's very very very rare
5:29:17that you'll see somebody stay with a
5:29:18company for literally the whole entirety
5:29:21of that company and they'll do the exact
5:29:22same position forever they usually move
5:29:24up somehow and when they move up they
5:29:26need somebody to replace them and all
5:29:28you need to be is top of mind which
5:29:30we're going to talk about more you need
5:29:31to be the person that's going to be the
5:29:32obvious choice to actually work with
5:29:34them so that's basically it if they say
5:29:35they have somebody already then you want
5:29:37to Circle back with them and circling
5:29:38back essentially means you're going to
5:29:39email them 1 month 2 months 3 months
5:29:42later again you never just let these
5:29:44guys go and just never reply to them
5:29:46especially if they've already replied to
5:29:47you that shows that they're open to your
5:29:49offer if they say yes and they actually
5:29:51look at your offer value then that's
5:29:53great too because again all that means
5:29:55is that this time around it's just not
5:29:57the right time but when it is the right
5:29:58time you're going to know who to email
5:30:00you're going to email them and they're
5:30:01going to go back to you so some examples
5:30:03the anti-pr email so here are some
5:30:05subject lines that I had Goodwill name
5:30:07got to give you first name and first
5:30:09name you just helped me get a w so all
5:30:11of these are something that people are
5:30:12going to want to open and because
5:30:14they're curiosity based and also it uses
5:30:16their name so they know that it's
5:30:17personal and not just a spam email hey
5:30:19whatever their first name is scrolled
5:30:21your Instagram binged a few reals and
5:30:23I've been using some of your sales
5:30:24advice lately this is for example if it
5:30:26was a sales guy so notice this wouldn't
5:30:28work if I sent it to some Fitness dude
5:30:30this wouldn't work if I sent it to some
5:30:32relationship dating coach it's only
5:30:33going to work for this one specific dude
5:30:35whose name is whatever his name is G and
5:30:38he has sales advice I've been watching
5:30:40your sales advice lately I can say your
5:30:42content genuinely helped me close a deal
5:30:44so now I want to give you this and this
5:30:45is an UNO reverse card now again this is
5:30:48the witty part this is me being witty
5:30:50and you shouldn't do the exact same
5:30:52thing because if you do the exact same
5:30:53thing it's not going to work but as you
5:30:55can see this is a Uno reverse card I
5:30:56essentially made in Photoshop in like 3
5:30:59seconds so it says Uno reverse card you
5:31:01help me make money now I want to help
5:31:02you make money now again this is just
5:31:04like funy and witty I did an audit
5:31:06meaning like an overview of your funnel
5:31:08and notice some leads could be slipping
5:31:10through the cracks so I recorded a quick
5:31:114-minute loom video showing you how you
5:31:14can and then I give them some bullets
5:31:16increase conversions generate more sales
5:31:18with your automations and make more
5:31:20money all without taking any extra work
5:31:22or time on your end if you're open to
5:31:24seeing the video I recorded for you say
5:31:26sure and I'll send it over if not that's
5:31:28cool too just let me know talk soon so a
5:31:30few things to point out here and this is
5:31:32how you're going to craft your Outreach
5:31:34email sequence overall I did an audit of
5:31:36your funnel notice how I say I recorded
5:31:38the quick 4minute video so I let them
5:31:40know that it's a quick video so it's
5:31:41easy to consume it's not super long I
5:31:43told them that I already recorded it
5:31:44okay so it's already done so let me know
5:31:45if I should send it over I gave them
5:31:47bullets on what the video is about and
5:31:49how it's going to help them and I also
5:31:51reversed an objection which is okay but
5:31:53I don't want to spend extra time or
5:31:55money on this but all without any extra
5:31:57work or time on your end if you're open
5:31:59to seeing the video I recorded for you
5:32:01say sure and I'll send it over that's
5:32:03basically it say sure and I'll send it
5:32:04over making it easy for them to reply if
5:32:06not that's cool just let me know when I
5:32:09say like if not that's cool just let me
5:32:11know again this is something that you're
5:32:12going to want to put because it
5:32:14decreases neediness you always want to
5:32:16decrease neediness as much as possible
5:32:18you don't want to be a needy person so
5:32:20now we're going on to email number two
5:32:21which is the borrowed Authority email
5:32:23now borrowing Authority is something
5:32:25that you can use in every step of your
5:32:27Outreach okay borrowing Authority is
5:32:29super important so if I'm outreaching to
5:32:31a big Fitness professional what I'm
5:32:33going to do is I'm not going to say hey
5:32:34man if you changed your page to look
5:32:37like this or or just make these changes
5:32:39it would make you a lot more money what
5:32:40I'm going to do is I'm going to find
5:32:42somebody who's already making a ton more
5:32:43money than him and is at the top of
5:32:45their game I'm going to say look your
5:32:46sales page is like this if you made your
5:32:48sales page like this or your emails like
5:32:50his you're going to be able to make more
5:32:52money for yourself this guy's already
5:32:53killing it so you're not trusting me
5:32:55you're not trusting my judgment you're
5:32:56not trusting me you're trusting this
5:32:58other guy and I can help you get your
5:33:00marketing like this other guy that you
5:33:01already know and uh you already see as
5:33:03an authority super important it's just
5:33:05really important to give all of your
5:33:07claims just J ifications not just by
5:33:09borrowed Authority but every single
5:33:10claim justifications and this is again
5:33:13why it's important to understand
5:33:15copywriting because we already talked
5:33:16about justifications in the copywriting
5:33:18section you apply everything you know in
5:33:20copyrighting to outreach dude it it's
5:33:22done it's done it's all just a skill
5:33:24game bro and chances are you are highly
5:33:26skilled at something whether it be chess
5:33:28whether it be playing an instrument even
5:33:29if it's a video game dude like I've
5:33:31played certain video games that were way
5:33:32harder than copyrighting or making money
5:33:35online so that is all a bunch of things
5:33:37to keep in mind this is all possible for
5:33:39you hey first name reaching out to you
5:33:41because of your sales page I recorded a
5:33:43quick 3-minute video for you that will
5:33:45help you make more sales with just a
5:33:47couple tweaks the video shows how you
5:33:49can use the same Marketing Systems as
5:33:51Alex harosi and other top marketers to
5:33:52increase your conversions cool if I send
5:33:54it over so notice how this one is
5:33:55shorter simpler more to the point and
5:33:57less with witty and funny Angle now
5:33:59important to note again another
5:34:00important to note everybody's going to
5:34:02be different some people are going to
5:34:03respond to you being witty and they're
5:34:05going to like it and they're going to
5:34:06laugh and they're going to think it's
5:34:07cool other people are going to be like
5:34:08that's dumb I don't want to reply to
5:34:10this everybody's just different every
5:34:11business owner is different just like
5:34:12every person is different so by coming
5:34:14at it with different angles each and
5:34:16every time you essentially cover all
5:34:18your bases and you give yourself the
5:34:19best chance of actually getting a reply
5:34:21and working with that said client next
5:34:23is a straight to the point email I value
5:34:25your time so I'll get straight to the
5:34:26point I recorded a loom video you can
5:34:28watch in 3 minutes in this video I show
5:34:31you how you can squeeze more conversions
5:34:32from your sales page and potentially
5:34:34earn a healthy increase to your bottom
5:34:36line with zero extra work open to
5:34:38checking it out reply with the word yes
5:34:39and I'll send it over if not that's cool
5:34:40too just let me know later that's it
5:34:42super short simple to the point number
5:34:44four is the breakup SL Last Chance email
5:34:47hey first name I've sent you a few
5:34:48emails about how you can get more
5:34:50conversions on your sales page but
5:34:51you've gone cold so this is the last
5:34:54email on the subject and I'll take down
5:34:56the loom video I recorded for you
5:34:57shortly after I send this email so by
5:34:59all means if you're open to watching the
5:35:01video I recorded for you on how you can
5:35:03improve your headline and make more
5:35:04sales reply to this email saying yes and
5:35:07I'll send it right over if not I wish
5:35:09you luck in everything you do okay and
5:35:10this one gets so many replies You' be
5:35:12genuinely mindblown you'd be
5:35:14flabbergasted my friends and then
5:35:15finally we have the circle back if
5:35:17declin so this is again like a month
5:35:19later or something hey name long time no
5:35:20see I saw that you recently launched
5:35:22whatever their update or product is
5:35:24maybe they're running a challenge maybe
5:35:25they're running some sort of promotion
5:35:26maybe they're running a sale and you
5:35:28should be the one to uh like if if you
5:35:30just make this observation it shows
5:35:32again that you're consumer of their
5:35:33content and it gives you a better chance
5:35:34of getting them to reply because it is
5:35:36relevant so I saw that you launched SL
5:35:38updated their product and was wondering
5:35:40if you'd be open to seeing some ways I
5:35:41can add value to what you're doing like
5:35:44and then here are some examples that I
5:35:45could add would you be against sending
5:35:47me would you be against me sending you
5:35:49free value to help with your product so
5:35:51whatever the AL loom video a free sales
5:35:53page whatever it is would you be against
5:35:54me sending that that's number one and
5:35:55number two would be like hey name I know
5:35:57we haven't talked in a minute but I saw
5:35:59you started doing whatever the marketing
5:36:00operation is that you can help them so
5:36:02like Instagram promo stories email
5:36:04marketing etc etc and was wondering if
5:36:07you'd be to seeing some ways I could
5:36:08bring value to that would you be against
5:36:09having a really quick Instagram call
5:36:11about it all super simple so again the
5:36:13structure here is the opener Plus offer
5:36:15value you then you give them the value
5:36:16and then you pitch the call so in the
5:36:17loom video itself again examples coming
5:36:19up I'm going to show you the actual loom
5:36:21videos that I've sent out to get actual
5:36:22clients but uh the loom video contents
5:36:24essentially look like this here's the
5:36:26things that you can critique their page
5:36:28headlines so their optin page or their
5:36:29sales page headlines remember we
5:36:30literally went over headlines and I gave
5:36:32you over a 100 sample headlines and
5:36:34sales pages in previous sections so
5:36:36you're going to want to check those out
5:36:38and make sure that you watch them next
5:36:39is their email copy so again we went
5:36:41deep deep deep into email copywriting
5:36:43and you've watched me critique tons of
5:36:45emails by this point so you're going to
5:36:47be able to critique their emails
5:36:48similarly and then next is their email
5:36:50automations SL deliverability okay we're
5:36:53going to talk about that more as we go
5:36:54on and of course I have some exercises
5:36:55here that you can do if you would like
5:36:58man what is going on everybody it's your
5:36:59boy Tyson 4D and today I have a treat
5:37:02for you guys because we are going to be
5:37:04looking at the exact Instagram DMS that
5:37:07that I and my students have sent in
5:37:09order to get clients so if you want to
5:37:10get clients just like us all you really
5:37:12got to do is copy us so let's check it
5:37:14out so I'm basically just going to go DM
5:37:17by DM here so as you can see here we
5:37:19have somebody here with a verified
5:37:20account they were verified back when it
5:37:21actually meant something 123,000
5:37:23followers 500 plus posts long story
5:37:26short this is not a small Instagram
5:37:28account the reason why I point that out
5:37:30is because you know people have the
5:37:32preconceived notion that man nobody's
5:37:33going to answer my DMs nobody who's over
5:37:35like 100k followers or nobody with a a
5:37:37lot of followers is actually going to be
5:37:39looking at my messages well nothing
5:37:40could be further from the truth so let's
5:37:41check it out I basically just said hey I
5:37:43just want to reach out and show my
5:37:44appreciation for the content a lot of
5:37:45real estate and wealth gems keep up the
5:37:48great work right so that was my opener
5:37:49that was my compliment that was my thing
5:37:51it wasn't even really that great of a
5:37:52compliment because it wasn't that
5:37:54specific I basically just said great
5:37:56real estate and wealth gems if I would
5:37:58have gone back I would have given a
5:37:59better opener but again this is when I
5:38:01was still developing my strategy and as
5:38:04you can see they said thanks man how
5:38:05much do you charge for some email copy
5:38:07sequences really just that much I didn't
5:38:09even bring up copywriting I didn't even
5:38:11bring up emails he literally brought it
5:38:13up first why is this this is because I
5:38:15had my profile set up right so when you
5:38:17have your profile set up right what you
5:38:19do how you do it who you've helped
5:38:20before in the past I'm going to show you
5:38:22exactly how to do that but this is what
5:38:23can happen just send out an opener and
5:38:25someone already wants to hire you so
5:38:27let's check it out he said how much do I
5:38:28charge I said highly dependent on the
5:38:30project really is email marketing
5:38:32something you're looking to Outsource
5:38:34also this comes down to skill and
5:38:35principles as well when it comes down to
5:38:37price you usually don't want to be super
5:38:38upfront about it because it literally
5:38:40does very much depend like he's going to
5:38:42ask how much I charge per email copy
5:38:44sequence and there's not really a set
5:38:46amount like what if it's five what if
5:38:48it's 10 it depends on how long he wants
5:38:49the emails what kind of emails there are
5:38:51what I already got on the go so it it's
5:38:53highly dependent just like I say here he
5:38:55says yes I have a couple events coming
5:38:57and a course I'm putting together couple
5:38:59other things I need for it also so then
5:39:01I just sent him my calendly link right
5:39:03here okay if you're open to it let's
5:39:04schedule a quick chat and we can talk
5:39:06about some things so I believe we got on
5:39:07a chat and then we emailed each other
5:39:09back and forth afterwards he said okay
5:39:11so for the event ticket sales we would
5:39:13want five for the after event slofer
5:39:17upsell we would want 15 so that's 20
5:39:19emails right there for my real estate
5:39:20agent I'd want a welcome sequence to try
5:39:22to get them to send me business 16
5:39:24emails for that one so already we're at
5:39:27what 20 + 16 that's 36 emails for my
5:39:30leads that come in from social media to
5:39:32inquire about mortgages to join my
5:39:34community I want a welcome sequence SL
5:39:36nurture campaign of about 16 again so
5:39:38that's over 5050 emails I'd want a
5:39:41Revival campaign for my current database
5:39:43also not sure how many emails are in
5:39:45that sequence what's your best pricing
5:39:46you can do for all this I'm going to
5:39:48show you actually how to do all these
5:39:49sequences like welcome sequences
5:39:51promotion sequences and also the Revival
5:39:54campaign as well I'll show you exactly
5:39:55how to do those in the secondary skill
5:39:57section but um these are the things that
5:39:59he's asking for so again now you guys
5:40:01have this free course all you got to do
5:40:02is go out there and Outreach to people
5:40:04they're going to tell you what they need
5:40:06and you're going to have a easy idea of
5:40:07how to do all of it so he said that's
5:40:09what he needs I said hey wasn't sure if
5:40:11you saw my email so I figured I'd send
5:40:13it out here as well like I said on the
5:40:14call I usually do emails for $150 each
5:40:17which would make the total
5:40:19$855 for over 50 emails but because it's
5:40:23a pretty big chunk of emails I think a
5:40:25discount would be fair so I can do $100
5:40:26per each which is totaling to $5,700 let
5:40:29me know your thoughts so I pitched him
5:40:30on $5,700 for like 60 emails or 50 or 60
5:40:34or however it was he said got it overall
5:40:36it's over the budget we had planned for
5:40:37this and it's a big project commitment
5:40:39Without Really seeing if you can put
5:40:41together email copy that would be good
5:40:42for our industry and campaigns what's
5:40:44the best you can do for maybe one
5:40:46sequence of eight emails going for my
5:40:48realt campaign I said hey man totally
5:40:50understandable that's a big commitment
5:40:51without seeing what I can do I think a
5:40:53smaller Low lowrisk Project is the way
5:40:55to go for now just to see if we're good
5:40:57fit to work together what an eight email
5:40:59sequence for $400 interest you and he
5:41:02said yeah let's go with that eight
5:41:03sounds perfect so eight emails 400 bucks
5:41:06that's less than I usually charge but
5:41:09again it's a big fish on the re and he
5:41:11could be potentially paying me thousands
5:41:13of dollars for like over 60 email so
5:41:15this is a big chunk of work which is
5:41:17absolutely awesome love this deal so
5:41:20some things to note here when we were
5:41:21negotiating right this is all
5:41:23negotiation skills all of it right here
5:41:25and as a beginner it's tough to teach
5:41:27you to negotiate because again I can't
5:41:28script out every conversation for you
5:41:31but just look at all these conversations
5:41:33take inspiration take notes and take
5:41:35notes on the things that I've actually
5:41:36say and the things that I'm doing so
5:41:38essentially he gives me an objection the
5:41:40objection is that's over budget for what
5:41:42we had planned and I don't know if your
5:41:44copy is good yet or if it's going to
5:41:45work for us yet at first and foremost I
5:41:47agree right and this is how you handle
5:41:48any objection you agree first totally
5:41:50understandable that's a big commitment
5:41:51without seeing what I can do now that
5:41:53alleviates the sales pressure because
5:41:55his worst fear is that I'm going to be
5:41:56like no it's not like dude I'm actually
5:41:58giving you a crazy good deal what are
5:41:59you talking about over budget and then
5:42:01that just creates friction and then
5:42:02nobody likes being in that situation so
5:42:04I say that's a good idea I think a
5:42:05smaller lowrisk project is the way to go
5:42:07for now so let's see if we're good fit
5:42:09to work together again not show you what
5:42:11I can do show you that I'm a really good
5:42:12copywriter bro see if we're good fit to
5:42:14work together cuz I'm qualifying you
5:42:16just as much as you are qualifying me
5:42:17what an 8 email sequence for $4 $400
5:42:20interest you he said yeah that's awesome
5:42:22so I made the price even lower I made it
5:42:23basically as low risk as possible so the
5:42:25Outreach method that I used here was
5:42:27basically nothing I had a good profile I
5:42:29showed him some a good copyrighting
5:42:31portfolios and I had good negotiation
5:42:32skills that was the Outreach method that
5:42:34was basically it so this still does
5:42:36happen and people love to say oh
5:42:37Instagram is oversaturated real estate
5:42:40coaches are oversaturated or coaches are
5:42:42oversaturated or people online
5:42:43entrepreneurs are oversaturated
5:42:44oversaturated oversaturated dude all I
5:42:46did was say dude you have good stuff and
5:42:48he wanted to do deal with me and this
5:42:50was a money producing deal when you're
5:42:51spending time around the space or any
5:42:53space with anything make money online
5:42:56people are going to try it meaning they
5:42:58come up to one obstacle and then as soon
5:43:00as they get they in the face of an
5:43:01obstacle they don't actually figure out
5:43:03how to overcome it they just say h nah
5:43:06didn't work I'm literally showing people
5:43:07right here the screenshots and the
5:43:09receipts I'm showing the receipts of how
5:43:11it works so 3K per month retainer client
5:43:13from consistent Instagram followup
5:43:14that's what this one's called so hey man
5:43:16this is really smart marketing you
5:43:17always think outside the box that's what
5:43:19I just replied to their story he said
5:43:20hey man appreciate it do you own a
5:43:22coaching business too or are you
5:43:23thinking about starting one so this is
5:43:25way before I owned a coaching business I
5:43:26said no actually but I was looking to
5:43:28speak to first name of the actual
5:43:30business about how I could add value to
5:43:31him I assume this is one of his chat
5:43:33closers SLS Setters would you happen to
5:43:35know any way that I could contact him
5:43:37directly and then they basically didn't
5:43:39answer he said something else on his
5:43:40story where he's like hey man uh if you
5:43:42guys want this let me know by dming me
5:43:44so I said yo send over the link and then
5:43:46he replied saying hey bro it's me now
5:43:48you can directly contact me here and
5:43:49then he gives me the link to what I
5:43:51asked for back here and then I sent him
5:43:53a video intro DM this video intro DM
5:43:55super simple all I said was hey how's it
5:43:57going my name is Texon you don't
5:43:58actually know me but I'm creating this
5:43:59quick video for two main reasons one is
5:44:02because I wanted to stand out I know you
5:44:04probably get outreaches to or people you
5:44:05know contacting you on a daily basis so
5:44:07I wanted to be different come on on
5:44:09camera and just you know so you can put
5:44:10a name to a face and two because
5:44:13essentially I'm a digital marketer not
5:44:14sure if it's something you need right
5:44:15now but essentially I can help you get
5:44:17more sales by pushing more people
5:44:19through your sales funnel with things
5:44:21like copywriting and marketing if that's
5:44:23something you'd be even open to hearing
5:44:25let me know and we can talk about more
5:44:26in the DMS so what you're going to want
5:44:28to do is not copy the exact words that I
5:44:30just used because they've been copied
5:44:32and pasted like crazy it worked really
5:44:34really well when I was first doing it
5:44:37but again since I share these videos and
5:44:40these videos are literally just in the
5:44:41copy sared kit that you can just watch
5:44:43because I do that it's like so many
5:44:45people have already done it okay so
5:44:46again you're going to want to think
5:44:47outside of the box and I also put their
5:44:50name on the video so that in the
5:44:52thumbnail they can see that the video is
5:44:53addressed to them and then he says I'm
5:44:55good thanks bro I said all good man let
5:44:57me know if anything changes and then
5:44:58afterwards I I replied to their story
5:45:00again and on their story was essentially
5:45:02them saying that they're hiring
5:45:03salespeople so I said hey was wondering
5:45:05if you were still looking for Tops TI
5:45:07Talent he said you can apply here and
5:45:08that was for the sales position but I
5:45:09didn't want the sales position so I said
5:45:11hey I was wondering if you're looking
5:45:12for copywriting or marketing Talent he
5:45:14said I am Haring for talent in our
5:45:15marketing team right now but full-time
5:45:17not a contractor so I said right perfect
5:45:19who's the right person to send
5:45:21information to and have a talk with and
5:45:23then I replied to a story again and then
5:45:25I replied to a story again I'm pretty
5:45:26sure I emailed him after this and he
5:45:28sent me to one of the people on his
5:45:30marketing team that's what happened
5:45:31looking forward to watching some more of
5:45:32the content I was telling my other
5:45:33client okay yeah and then this is just
5:45:35me saying to him that I was working with
5:45:37another client so I would have to start
5:45:39with him later I said I was telling my
5:45:41other client about having to leave and
5:45:42they asked if I could finish up this
5:45:44project because it would really help
5:45:45them out is it cool if I start working
5:45:47with him in a week or two and that's
5:45:49basically it that's how it went and this
5:45:51guy essentially was a 3K month client
5:45:53and that's that's basically all it was
5:45:55and then this is another client that's
5:45:56closed on call this is someone with
5:45:58147,000 followers and 6.6k post wait how
5:46:02many followers does this guy have it
5:46:03doesn't actually say but he had over
5:46:04100,000 followers and then this guy 147
5:46:06,000 followers and this is straight gold
5:46:08I never thought about it this way before
5:46:10that's all I said to his story he said
5:46:11this is why we have to change the way we
5:46:13think appreciate your support don't even
5:46:15know what it was don't know what the
5:46:16story was but as you can see very very
5:46:18very simple story reply that's all it
5:46:20was a very simple story reply if you
5:46:22guys are thinking that this is rocket
5:46:23science or it's going to be super
5:46:24difficult dude anybody with half a brain
5:46:26can do the exact steps that I'm doing
5:46:27right here to get these $2,000 $3,000
5:46:30deals so then he said thanks and I let
5:46:32him marinate for a couple days and then
5:46:33I hit him with the video intro DM again
5:46:35this is the video of me saying the exact
5:46:37things that I said last time he said
5:46:39what's going on Tyson I appreciate you
5:46:40making this video and I am open to
5:46:41entertaining your offered Services boom
5:46:44just like that I said hey I see you have
5:46:46an email list and some programs plus
5:46:47events do you currently have anyone on
5:46:49your team handling the marketing side of
5:46:51things he didn't answer so I followed up
5:46:53hey I realized you're probably pretty
5:46:54busy and don't check your DMs that much
5:46:55would you be open to hopping on a quick
5:46:567-minute call come up with some ways to
5:46:59generate some extra revenue for you no
5:47:00pushy sales call or anything so feel
5:47:02free to leave your credit card at home
5:47:04now the reason why I'm saying this is
5:47:06because it alleviates sales pressure
5:47:07there's no pushy sales call you don't
5:47:09have to buy anything it's just talking
5:47:11about if this is something you be that
5:47:12could help you that's it he says hello
5:47:14Tyson I have some time today sent them
5:47:15over the link and I said sounds good you
5:47:17can pick up a time here and then we got
5:47:18on the call it was really that simple
5:47:20first 2K clients from DM to email
5:47:23Outreach oh yes this was my first so
5:47:25this one was through DM I dm'd him
5:47:27essentially an Outreach and he said too
5:47:29busy email this person so I emailed that
5:47:31person and this is what basically what
5:47:33we got to hi Tyson great to Emet you
5:47:35would love to see the email samples
5:47:36thanks and then I sent them over they
5:47:38said thanks for sending over the emails
5:47:39questions do you have a portfolio you
5:47:40can send over and do you write other
5:47:42types of copy before besides emails and
5:47:44I said hey I do have a link to some of
5:47:46my work I sent her my portfolio and yes
5:47:48I also write sales page copy as well
5:47:50here's a link if you're open to discuss
5:47:52any ideas or small projects we could
5:47:53work on see if we'd be a good fit they
5:47:55say hey Tyson awesome thanks I've booked
5:47:57a call with you our and our content
5:47:58strategist and myself we have a small
5:48:00project we'd like to discuss and then
5:48:02they said hey it was great to meet you
5:48:03yesterday as promised you should expect
5:48:05the NDA non-disclosure agreement which
5:48:08basically means you know I can't talk
5:48:10about them directly or share any
5:48:12sensitive information so I sent that
5:48:13over to you form some email subtime
5:48:16today please let me know once you signed
5:48:18and we'll send you over the brief and
5:48:20necessary resources also I'm curious how
5:48:22much do you typically quote per email
5:48:24it's funny because she's literally
5:48:25asking after we already made the deal
5:48:26after I've decided I'm going to take on
5:48:28the work now she's asking how much do
5:48:29you quote for me per email I said hey it
5:48:30was a pleasure to make your acquaintance
5:48:32just looked over and signed the NDA and
5:48:33we'll get started on those documents and
5:48:35creating the email my typical quote is
5:48:37$200 hey Tyson sounds good thanks for
5:48:40confirming please send over email copy
5:48:42before tomorrow looks forward to seeing
5:48:43what you produce that was a 10 email
5:48:45sequence for two grand each email
5:48:47probably took me around 30 40 minutes
5:48:50that's it again to make two grand during
5:48:52my 9 to5 job that would take me a month
5:48:54that would take me a month this would
5:48:56take me a couple days at most like
5:48:57really doing my research and working
5:48:59hard this would take me a couple days
5:49:00now not only me but now I wanted to
5:49:02Showcase one of my personal student
5:49:05Jay's first clients so he literally just
5:49:07sent them over a email sequence as value
5:49:10so he did the whole opener and then he
5:49:12sent this over as value then she said
5:49:15okay these are so good thank you so much
5:49:17I may have a project for you paid haha
5:49:19and he says thank you I'd love to hear
5:49:21about it are you happy to message back
5:49:23and forward or did you want to hop on a
5:49:25quick Zoom call she said we can just
5:49:27message back and forth I'm just waiting
5:49:28for my flight to take off so I'll send
5:49:30you the details now I have a client in
5:49:32an Executive coaching space currently
5:49:33doing a Rebrand for her business I will
5:49:36need need to set up three different
5:49:38welcome sequences different audiences SL
5:49:40pillars of her business with three
5:49:41emails each I'd love to find someone to
5:49:44get this all set up for me ideally the
5:49:46copyrighting and design/ setup of kajabi
5:49:48templates but I can always find someone
5:49:50to help me on the designed side of
5:49:51things let me know if this is something
5:49:53you might be interested in then Jay says
5:49:55oh perfect this sounds like an awesome
5:49:57project and fortunately I'm familiar
5:49:58with the kajabi 2 absolutely love to get
5:50:00more details once you landed and settled
5:50:02in that was that so dude dudes are
5:50:04landing clients on Instagram left and
5:50:07right so again don't let anybody tell
5:50:09you oversaturated it doesn't work
5:50:11anymore like it's just it's just
5:50:13nonsense these are people who are upset
5:50:15because again they've reached an
5:50:16obstacle that they don't feel as though
5:50:18they can overcome so they are projecting
5:50:20their own inadequacies on others and
5:50:22that's just what it is so here's what
5:50:23not to do cuz what not to do is just as
5:50:25important as what to do and I got this
5:50:27DM he says this 30 second read I'm
5:50:30sending out thousands of cold DMS on
5:50:32Instagram looking for additional clients
5:50:33who need email marketing I don't have
5:50:35time to send warm DMS my Niche is
5:50:37Fitness and I have already prepared over
5:50:4070 value heavy emails as well as a demo
5:50:42sales emails and welcome sequences to
5:50:44show I'm capable hopefully you need
5:50:46email marketing let me know so a few
5:50:48things first of all he must not have
5:50:50even been looking at who he's dming he
5:50:52has like some sort of DM machine bot
5:50:54there's zero personalization he's saying
5:50:56that he writes for Fitness people I'm
5:50:57not a fitness person he's wasting his
5:50:59time he's wasting my time I'm literally
5:51:00borderline offended literally telling me
5:51:03hey bro I'm just spamming out cold DMS
5:51:05right now because I don't have time to
5:51:06send out warm DMS you don't have time to
5:51:08send out warm DMS so how are you going
5:51:09to have time to actually do the things
5:51:11that I want you to do in my business my
5:51:13nich is Fitness I have a billion
5:51:14bajillion emails to show that I'm super
5:51:16good if hopefully you need email
5:51:17marketing let me know yeah garbage trash
5:51:20terrible like people are going to say oh
5:51:22bro I tried I tried Instagram DMS
5:51:24already and they send this and they send
5:51:26this again your competition is plentiful
5:51:28but not Fierce bro no no business owners
5:51:30looking at this and going oh yeah man
5:51:33thank goodness this dude this dude
5:51:34reached out cuz that's definitely
5:51:35something I need right now not even a
5:51:37chance bro not even a chance now we are
5:51:39going to go over an example of a loom
5:51:41video for Value so let's check it out so
5:51:44I'm literally just going to play it and
5:51:45I'm going to speak over it if I see
5:51:47anything interesting heyy James how's it
5:51:49going man my name is tyon and I'm just
5:51:51reaching out to you because man as you
5:51:52can see um I've been subscribed to your
5:51:54list for a very long time so the first
5:51:57thing I do is I I say hey I I greet him
5:52:00and then I also right here I show him
5:52:02that I've been subscribed to his list
5:52:04for a very long time I literally show it
5:52:06on screen here now with loom literally
5:52:08it's just a video recording and it
5:52:10automatically records your webcam in the
5:52:12bubble right there it's really easy I
5:52:13just need to all the way back to 2022 so
5:52:16this the Stone Age essentially and I
5:52:18wanted to make this quick video for you
5:52:20just going over your email because I
5:52:22myself am a digital marketer who
5:52:24specialized in done for you Marketing
5:52:26Systems just like email so notice I
5:52:29usually don't like to say I'm a
5:52:30copywriter or advertise copywriter
5:52:32because copywriter it is a skill that is
5:52:36useful but there are a lot of people
5:52:39calling themselves copywriters when they
5:52:40are not they're simply just people who
5:52:42are starting out there are certain
5:52:43people that give copywriting a bad name
5:52:44I I'll leave it at that so I say that
5:52:46I'm a digital marketer I might say that
5:52:48I'm someone who specializes in direct
5:52:50response copywriting things that
5:52:52differentiate myself right it's almost
5:52:54like giving yourself a unique mechanism
5:52:55so in this specific example I say that I
5:52:57am a digital marketer who specializes in
5:52:59done for you marketing Services just
5:53:02like email marketing and there's a few
5:53:04things with your email list that I want
5:53:07to point out to you because you could
5:53:08definitely be losing uh money with them
5:53:11um so first and foremost this is all of
5:53:13your emails as you can see um a few of
5:53:16your emails have also been Landing in my
5:53:18promotions tab so I essentially show
5:53:20that his emails have been Landing in my
5:53:21promotions tab I didn't go over quite
5:53:23yet but this is due to deliverability
5:53:25deliverability is essentially your
5:53:27ability to land in somebody's inbox and
5:53:30they get notified when you email them so
5:53:32if he's Landing in my promotions and
5:53:33that's a part of his email marketing
5:53:35that can be fixed which we could also
5:53:37fix but there's also something else that
5:53:39I wanted to talk about most so I just
5:53:41touched on that for like 2 seconds and
5:53:43then I'm going on to another way that he
5:53:45can actually increase his email
5:53:47marketing deliverability or his email
5:53:48marketing Effectiveness just in general
5:53:50see um in this particular video right
5:53:52now that could be very easily and simply
5:53:54addressed so when we go over here to
5:53:57your um to your beginning emails in the
5:54:00in the beginning of your sequence
5:54:01there's something that I wanted to uh
5:54:03point out and essentially it's the way
5:54:06that um this testimonial email is done
5:54:09now testimonial emails as you know
5:54:11because you have on your email list is a
5:54:14great way to actually um shift people's
5:54:16beliefs and get them to see you as the
5:54:18authority because so essentially when
5:54:21you're doing Loom videos and when you're
5:54:22giving people critiques and constructive
5:54:24criticism you need to give them a
5:54:25compliment sandwich you need to give
5:54:27them something that did they did well
5:54:28you need to show them that you
5:54:30understand they are the master they are
5:54:32the the top dog but you also need to
5:54:35come up with another critique so another
5:54:36way that they can improve and then you
5:54:38want to end it off with probably some
5:54:39more ways that you're going to point out
5:54:41how theyd actually did something right
5:54:42now notice that this loom video is a
5:54:44little bit long I did that purposefully
5:54:46so that you have more things to go off
5:54:48of so I I came at different angles here
5:54:50I brought up different things so that
5:54:52you can essentially just like pick one
5:54:53of them and you can go with that your
5:54:55your loom video should be like 3 minutes
5:54:56maximum cuz you're not someone OB who's
5:54:59just playing the claim game and saying
5:55:00you can make 100,000 and how has it
5:55:02actually helped people do it you
5:55:04actually helped people do it but the way
5:55:05to which you actually structure the
5:55:08story and the testimonial email is also
5:55:10very very important so as you can see
5:55:12here I'm just going to go through a
5:55:13couple of lines and read this and share
5:55:15this with you and then I'm going to um
5:55:17tell you exactly what I would change and
5:55:19why I would change it and show you some
5:55:20of the uh results that I've been able to
5:55:22get my clients just with a few small
5:55:24story emails so so notice I also
5:55:27referenced my past clients my past
5:55:28experience and how I've been able to
5:55:29make money for them because again this
5:55:31is cost narration and I'm building up my
5:55:33own authority and showing that there's a
5:55:35reason behind what I know what I know
5:55:37rather than just saying you should do
5:55:39this you should do this it will get you
5:55:40more sales because they're going to
5:55:42think this and you're going to do this
5:55:43and they're going to think this instead
5:55:45you want to say I've been responsible
5:55:47for this I've worked for these big names
5:55:49this is what they've said about me these
5:55:50are some other people who are using the
5:55:51exact same strategies that I'm showing
5:55:53you right now and this is what you're
5:55:54going to want to do and that's why so
5:55:56hey if you ever feel like you can't
5:55:58possibly take on any more in your
5:56:00business where where you want to help
5:56:03people but you're already maxed out and
5:56:05sacrificing time with your family and
5:56:07friends chances are you can relate to
5:56:09Amber when I first met Amber she was
5:56:12completely booked with one toone clients
5:56:14and while her clients were getting
5:56:16amazing results his mom four was burnt
5:56:18out sound familiar she knew she couldn't
5:56:20take on any more clients without giving
5:56:21out more time with her family and
5:56:22friends even though she wanted to
5:56:24continue to impact even more lives so
5:56:26she asked her magic question what the
5:56:28heck do I do to scale this thing she
5:56:29knew launching was her next move but she
5:56:31wasn't quite sure how to fit all the
5:56:33pieces together sound familiar and yet
5:56:35in 6 months and went from burnt down and
5:56:37struggling launches to having 125k
5:56:40launch the best part she's no longer
5:56:42having to choose between building her
5:56:43business spending time with her loved
5:56:45ones she has a scalable business that's
5:56:46giving her more time to do what she
5:56:48loves without having a time limit uh
5:56:51number on the people the she can help
5:56:53okay so um good email but there's
5:56:55definitely a few pointers that we can
5:56:57add so here's essentially how I conduct
5:56:59the perfect story so what I did in this
5:57:01particular loom video is I crafted a
5:57:04resource to discuss what I'm talking
5:57:06about so you don't have to do this but
5:57:08this is something that I find keeps me a
5:57:10lot more organized and that's very very
5:57:12important in a loom video is to stay
5:57:14highly organized because if you're
5:57:15disorganized you're going to be thinking
5:57:17you're going to be um uh where do I go
5:57:19what was are going to say again um the
5:57:21third thing is uh damn I forget and that
5:57:23does not look good at all now you can go
5:57:24back and edit your loom videos and this
5:57:26one I just did one way through and
5:57:28that's why there's still some pauses
5:57:29there's still some thinking and stuff
5:57:30but you can like edit your loom videos
5:57:32and they shouldn't really take you that
5:57:33long and this is also a resource that I
5:57:35could use for any loom video that I ever
5:57:37make so I call this the perfect story
5:57:39email and I add some steps on how to do
5:57:41it and then at the end I believe I leave
5:57:43an example or email now this is a
5:57:45resource that I basically created for
5:57:46myself to kind of just um look back to
5:57:49every time I'm creating a story so the
5:57:50first thing is to write to the problem
5:57:52um you definitely did that in the
5:57:53beginning you Rel so yeah what I do here
5:57:56is I essentially go to my resource and I
5:57:58match it up with what he's doing and I
5:58:00see if there's what the commonalities
5:58:02are but also what the things are in
5:58:04there that could be better problem you
5:58:06introduce the student and then the other
5:58:08thing so the main thing I would do is
5:58:10talk about where the student is now and
5:58:12her big result now your big result is in
5:58:14the subject line but you want to have
5:58:15your big results in the beginning of the
5:58:17email too and it adds what's called a
5:58:20what's in it for me with copyrighting
5:58:22now you usually want to have a was in
5:58:23for me or a big result in the beginning
5:58:25so essentially how this would look is
5:58:27talk about how she was completely uh
5:58:29burnt out 6 months later though she was
5:58:32U making
5:58:33125k and actually working at Less hours
5:58:36than she was when she was working 10K
5:58:39and I'm about to show you how and then
5:58:41you go back to
5:58:43because and then you go back to the the
5:58:45problem and the agitate and you talk
5:58:46about um how the problem was actually
5:58:48showing up in her life on top of that we
5:58:51would uh bridge the gap right so this is
5:58:53called a story Gap um email and that's
5:58:56kind of the the structure of it so this
5:58:59is basically just me telling him how to
5:59:01create Banger stories then you relate
5:59:03back to the dream state at the end and
5:59:04give a CTA to learn more now the other
5:59:07big thing about the email that I just
5:59:09wrote is that it is retelling a story
5:59:12rather than reliving the story now it's
5:59:15not a terrible offender but it could
5:59:16still be better so this is essentially
5:59:18the example that I always I always go to
5:59:21and this is something that I got from
5:59:23honestly this is just some fire
5:59:24copyrighting value so you should
5:59:25probably be taking notes on this very
5:59:26loom video as well another person's
5:59:28email list that was very very
5:59:30influential already has a huge business
5:59:32nine figures so usually people tell a
5:59:34story like again that was borrowed
5:59:35Authority because I said here's an
5:59:36example that I got from a huge 9 fig
5:59:39business in their emails I was working
5:59:41really hard on my own father super long
5:59:42hours low pay no chance of promotion so
5:59:44I started my online business right
5:59:46whereas Rel living the story looks like
5:59:48this one day I one day I worked hard
5:59:50labor until my back was throbbing in
5:59:52pain I was only 20 but felt the aches
5:59:55and pains of a 59-year-old arthritis all
5:59:58for my boss to tell me at the end of the
5:59:59day guys if we keep up at this rate
6:00:02we'll get behind our schedule you need
6:00:04to work harder that's when I knew I
6:00:07couldn't take it anymore and I decided
6:00:08I'm starting my business today so these
6:00:12types of stories just create a whole lot
6:00:14more engagement entertainment it gets
6:00:16people invested in the story and it just
6:00:18brings out a lot uh more emotion and by
6:00:21using and structuring my storage like
6:00:23this I've been able to get my clients
6:00:25very good results this one my clients
6:00:26and so again I'm using my experience in
6:00:29my Outreach super important to do and
6:00:31this is going to help you get more
6:00:32people to actually see your loom videos
6:00:34more people to reply to them and of
6:00:36course gets you way more opportunities
6:00:38and yes so there's like a million in one
6:00:40different ways to do a loom video if
6:00:41someone tells you the craziest thing
6:00:43like bro Loom videos are oversaturated
6:00:45that just means dude your loom vide suck
6:00:47it's really funny because the people who
6:00:48say Loom videos don't work I look at
6:00:50their loom video and it's awful like
6:00:52they go like 2 minutes and they
6:00:53basically didn't even say anything this
6:00:55is this is essentially what they do this
6:00:57is what most people do you're probably
6:00:58realizing a common theme is that when
6:00:59people say something doesn't work it
6:01:01doesn't work because they're not doing
6:01:02it very well that's basically it if you
6:01:03do it super well like I'm I'm showing
6:01:05you right here dude big things big
6:01:06things happen after the first email that
6:01:08I sent to his list he said bro I just
6:01:10knew it your email was sent out and I
6:01:12got mad responses with people wanting to
6:01:14sign up um on top of that I also have a
6:01:17couple other um people that have
6:01:19actually helped grow their email list I
6:01:21won't get into it right now um it's
6:01:22something we can talk about later but
6:01:24yeah I just wanted to point those few
6:01:25things out to you I mean I have tons
6:01:26more ideas tons more ways out at the end
6:01:28the CTA is essentially those are some
6:01:31ways that you could improve your email
6:01:32list but I also have more things and
6:01:34more suggestions that I could give more
6:01:36strategies that I've implemented before
6:01:38to get my clients results that I can get
6:01:40you results with as well so essentially
6:01:42here I'm giving Intrigue because he's
6:01:44knowing that I have even more stuff that
6:01:46he could watch that's essentially what I
6:01:47did now again should you copy everything
6:01:49I just did word for word no of course
6:01:52not but what you should do is take
6:01:53inspiration from the video that I just
6:01:55showed you also there's like even more
6:01:57Loom videos inside of the free copy
6:02:00starter kit that's a resource that you
6:02:02guys are going to need to consume like
6:02:04all the way through because
6:02:06the amount of examples and stuff in
6:02:07there is just insane so here's another
6:02:09example of a loom video that I did now I
6:02:11actually did a video about this called
6:02:13Watch Me Close 3K per month copying
6:02:15client something like that and in the
6:02:16loom video I essentially came across
6:02:18this dude's page and I was talking about
6:02:20some ways that he can improve it as you
6:02:21can see dude this page is literally like
6:02:23white background really small and overly
6:02:26simplistic and vague headline and then
6:02:28some text and then the start now button
6:02:30and it's absolutely brother what's that
6:02:34what's that brother I have no idea bro
6:02:36it honestly it's it's it's terrible so
6:02:38what I did I provided proof and I
6:02:40provided proof critique by using a heat
6:02:42tracking software called exposed. so all
6:02:46the red and deep red parts are
6:02:48essentially where your eyes would go
6:02:51when you land on the page as you can see
6:02:53where people's eyes go first is on his
6:02:56face and on start now when people see a
6:02:58start now button they're not going to
6:03:00click it because they don't know what is
6:03:02inside so by being able to track where
6:03:04people's eyes go you're going to be able
6:03:07to best structure your page cuz if your
6:03:10page is structured like this and there's
6:03:11no one spot people should be looking
6:03:13like your headline is where people
6:03:14should be looking first so I created
6:03:16this for him I also put it through the
6:03:17exact same software and you could
6:03:19obviously tell that the headline was
6:03:20what what everybody looks at first and
6:03:22the headline is way better it says in
6:03:24the next 10 minutes you're about to
6:03:25discover the copy and paste strategy
6:03:27that people all around the world are
6:03:28using to make over $1,000 a day with
6:03:30affiliate marketing no experience
6:03:32required click below to find out how and
6:03:34this is the optin page this is the op
6:03:35page I made him this is the one that he
6:03:37had mine's way better as you can see and
6:03:39I made a loom video about it and I sent
6:03:40it to him and that's basically it so I
6:03:42created him a brand new resource I
6:03:44created him some free value I also
6:03:45created a video of the free value and
6:03:48sent it over so I sent all that over I
6:03:49said look what I can do look at how good
6:03:51I am now again a couple things to note
6:03:53it really does come down to skills now
6:03:55you're really being able to see okay
6:03:56damn if I get really good at my skills
6:03:58and do everything that Tyson shows me
6:03:59especially in the secondary skills
6:04:01department or the secondary skill
6:04:03section of the video dude I'm going to
6:04:05be unsto stoppable Pro tip after
6:04:07creating one of the highest viewed
6:04:08copyrighting videos ever on YouTube
6:04:10literally one of the highest viewed
6:04:11videos on YouTube with the word
6:04:13copyrighting in the title I've learned
6:04:14one thing above all else it's not about
6:04:16overall minutes of value it's about how
6:04:18much value per minute it took 7 hours of
6:04:21content and I uploaded the best 4 hours
6:04:24that's why it went viral that's why my
6:04:25video got over 1.6 million views at the
6:04:28time of this recording probably much
6:04:29more by the time you're watching this
6:04:30right now even in this video I mean who
6:04:32knows but you're watching this right now
6:04:34and you can tell I'm not talking about
6:04:35any I'm not belaboring any points I'm
6:04:37not doing anything unnecessarily
6:04:39everything in here is densely packed
6:04:41with value yet it's still so much so you
6:04:43got to do the same thing for your
6:04:45clients that's why you sitting there
6:04:46making like a 10 or 20 minute loom video
6:04:49is not going to be valuable to them
6:04:50what's valuable to them is a resource
6:04:52that you've bu built them something that
6:04:54you've made for them really really short
6:04:55and you're actually presenting it
6:04:56yourself also guys I wanted to quickly
6:04:58touch on this a lot of you guys probably
6:05:00aren't going to be that good on camera
6:05:01because talking to a camera is weird
6:05:04talking to an anonim object it does not
6:05:06come natural to most people this is
6:05:07something that I had to work on as well
6:05:09now you see me on camera and I'm
6:05:11charismatic I'm articulate I can say
6:05:13things just fine like I it looks like
6:05:15I've been on camera and like I'm a
6:05:16natural at it but that's far from the
6:05:18truth I was worse on camera than you
6:05:20could probably even imagine after
6:05:21creating hundreds of YouTube videos
6:05:23guess what happens you get good at it so
6:05:25again put in your reps dude put in your
6:05:27reps don't say well I'm not good at this
6:05:28I can't do this it all is a skill if
6:05:31you're serious about this and you
6:05:32actually want to make the money and you
6:05:33actually want to have the results dude
6:05:35it all comes down to are you willing to
6:05:36pay the price this not some passive
6:05:38income scheme some way that you can
6:05:39magically make money online no I'm going
6:05:42to be completely honest it's not like
6:05:43that but it's a way that if you work
6:05:45hard and if you love a challenge and if
6:05:46you are into actually building skills
6:05:48and getting better this is a way that
6:05:50you can make an absorbent amount of
6:05:51money in a pretty short amount of time
6:05:53relative so some free email sequence
6:05:55examples so I'm going to open this up
6:05:57essentially it is exactly what it sounds
6:05:59like what I did was I told them exactly
6:06:01what it is at the beginning so this
6:06:02email sample pack contains three
6:06:04separate emails that showcase what I
6:06:06write in order to nurture and convert
6:06:08more leads in ry's funnel in order to
6:06:10make more bottom line profit for scaling
6:06:13with systems so his business right there
6:06:15his name right there and inside I
6:06:17literally just have three emails that's
6:06:20essentially it just three emails again
6:06:21if you want to check everything out
6:06:22inside of this you can go check it out
6:06:24yourself but I mean dude it's just three
6:06:27emails yeah as you can see email one and
6:06:29I write the email email two I write the
6:06:31email it's a promotions email and number
6:06:32three I write the email and it's a story
6:06:34email so there different different types
6:06:36of emails but essentially they're just
6:06:38an email nonetheless so often times
6:06:40whenever you're out reaching to people
6:06:41you can say hey I I created this three
6:06:43email secrets for your email list I
6:06:44noticed that you have one you're sending
6:06:45out emails I wanted to send you over
6:06:47these emails to see if there's something
6:06:48that you would use on your list that's
6:06:50basically it and when you send them over
6:06:51they're going to say wow these emails
6:06:52are great just like Jay did the example
6:06:54that I just showed you and then you're
6:06:55going to get the client so again being
6:06:56good at copywriting that's the cheat
6:06:57code that's the game so a free sales
6:06:59page example this was big so as you can
6:07:01see here I literally just created a
6:07:03template sales page the words on the
6:07:05page page are literally words that I
6:07:06just came up with off the top of my head
6:07:08they are just placeholders so what
6:07:09you're going to do is create the
6:07:11headline right here this stuff is so
6:07:12that they can better conceptualize what
6:07:14the sales page would look like and then
6:07:15you go scroll stopper and then text then
6:07:18scroll stopper and then text remember we
6:07:20went through this and scroll stopper
6:07:21then text now again this is formatting
6:07:23it so that it looks like it's an actual
6:07:25sales page inside the Google Document so
6:07:27that again it looks like you put as much
6:07:29effort in as possible that's another
6:07:31template you guys get inside of the of
6:07:33course free copy sorder kit so now we
6:07:34need to talk about about how to follow
6:07:36up cuz let's say you've given your value
6:07:38or or you you've agreed to a call but
6:07:40they're still leaving you unseen or
6:07:42they've gone cold or they leave you on
6:07:43red which happens a lot of the times but
6:07:45first we need to talk about the IMC
6:07:47framework if we're going to properly
6:07:49understand how to follow up with people
6:07:51so the IMC framework goes like this it
6:07:53is essentially a cycle so what happens
6:07:55incident it starts with an incident and
6:07:58then it gets people to search and it
6:07:59gives people motivation so I'll explain
6:08:01this when somebody signs up to a list
6:08:03let's say they sign up to a list on how
6:08:04to lose weight they're not just like you
6:08:06know hanging out watching some Netflix
6:08:08or they're just like hanging out with
6:08:09their friends and they're like hm you
6:08:11know what I should join an email list on
6:08:13how to lose weight that that that's not
6:08:14how it goes what happens is they step on
6:08:17the scale for the first time in 6 months
6:08:18and they realize holy crap I didn't know
6:08:20I was that heavy that's the incident
6:08:22that causes the motivation motivation is
6:08:23caused by an incident or let's say
6:08:25they're out shopping and they put on a
6:08:27large and usually larges fit them just
6:08:29fine but this time he put on a large and
6:08:31it was he got so big that his gut was
6:08:33hanging down below his shirt that's an
6:08:34incident where he like oh man I got to I
6:08:36got to fix something or let's say he's
6:08:38hanging out with a bunch of his buddies
6:08:39and they won't stop roasting him for
6:08:40being overweight and it's starting to
6:08:42really get to him and that's when he
6:08:43said enough is enough and he had the
6:08:44motivation that's what the incident is
6:08:46the incident is the one straw that broke
6:08:47the camels back where people say enough
6:08:49is enough and it gets them into
6:08:50motivation and motivation leads to
6:08:52action but what happens is that after
6:08:54action comes complacency because they've
6:08:56reached a level of resistance so they
6:08:58get motivated to do something get
6:09:00motivated to lose weight they take
6:09:01action towards it but then they start to
6:09:03get complacent because they run into
6:09:04resistance right they said they're going
6:09:06to cut their calories they did cut their
6:09:07calories but then they get hungry so
6:09:08they cheat once in a while on their on
6:09:10their cheap meals on their diet and they
6:09:11start eating more calories then
6:09:13eventually they forget about it they say
6:09:14it didn't work forget it and they go
6:09:15back to complacency and then another
6:09:17incident happens and then the cycle
6:09:19starts again and another incident
6:09:20happens and the cycle started starts
6:09:21again okay why am I telling you this two
6:09:22main reasons actually one this is why
6:09:24email copywriting and email marketing is
6:09:26so effective because you have a chance
6:09:28to just keep outreaching and outreaching
6:09:30outreaching to people over email and
6:09:32depending on what incidents happened and
6:09:35if they're in a motivation stage they're
6:09:37going to take action and actually buy
6:09:38because you're just outreaching to them
6:09:40or you're just sending them that email
6:09:41at the right time it's the same with
6:09:42outreaching getting clients people are
6:09:44going to say yes they want to work with
6:09:45you or they're going to say yeah this is
6:09:47awesome and you're going to get them
6:09:48into a warm lead but they're going to go
6:09:51cold because again they've gotten
6:09:53complacent they're like ah yeah I
6:09:54shouldn't do that but not right now I've
6:09:56seen this and heard this so many
6:09:57different times you guys are going to
6:09:59get so many Mayes it's going to be
6:10:00insane that's exactly what I went
6:10:01through a whole bunch of Mayes people
6:10:03saying yeah but not right now or or I
6:10:05don't know if we really need this at the
6:10:07moment that sort of thing so they get
6:10:08complacent but mark my words there will
6:10:10be an incident where they will want to
6:10:13work with you okay if they've already
6:10:15said they wanted to work with you or
6:10:16said yes to your value at all then
6:10:17there's somebody who's susceptible to
6:10:19your marketing susceptible to becoming
6:10:20your client so that person is your
6:10:22client in the future that is literally
6:10:24what you have to do step for step the
6:10:26right time and yes they might go cold on
6:10:28you but here's here's the other thing
6:10:29dude that so many copy waterers give up
6:10:31they give up when somebody says no did
6:10:33you not did you guys not just see the
6:10:34DMS that I showed you did you see how
6:10:36long I was following up for I I didn't
6:10:38stop following up people L said no few
6:10:41months later they were my client paying
6:10:42me 3K per month isn't that funny that's
6:10:44how life is that's how copyrighting is
6:10:45and that's how getting clients is let's
6:10:47look at exactly how to follow up top of
6:10:49Mind why followup is so important
6:10:51another thing to think about this is why
6:10:52big Brands like Coke Coca-Cola and
6:10:54McDonald's have some of the biggest
6:10:56marketing budgets of all time yet
6:10:58everyone already knows who they are
6:11:00think about that why does McDonald's
6:11:02advertise so much when everybody already
6:11:03knows what McDonald's is there will come
6:11:05a time where your client experiences a
6:11:07pain point and wants to optimize their
6:11:09business and when they do you have to be
6:11:11the one they think of first the reason
6:11:13why McDonald's still advertises is
6:11:15because they're looking for that again
6:11:17incident that incident could be you're
6:11:18driving down the street you're super
6:11:20hungry you're like man I don't want to
6:11:21go home and make food I just want
6:11:22something quick but something quick is
6:11:24something that's close you see those big
6:11:25golden arches you're like hm that
6:11:27wouldn't be too bad and then you just
6:11:28find McDonald's and you go in that's
6:11:30basically it they just want to be at the
6:11:31right place and the right time it has
6:11:33nothing to do with if you know them or
6:11:34not it's the same with your Outreach you
6:11:36have to be in the right place at the
6:11:37right time that's it and it can change
6:11:39your life forever so how do we follow up
6:11:41so you send your opening message and if
6:11:43you don't get a reply let's say you send
6:11:45a quick bump 3 Days Later hey just
6:11:47wondering if you saw this so this is
6:11:48what it looks like through email if I
6:11:49was emailing somebody and they didn't
6:11:51reply I would say hey just wondering if
6:11:53you saw this or just bumping this up in
6:11:54your inbox in case you got buried that's
6:11:56one thing that I want to do and that's
6:11:57the only time I want to do that exact
6:11:59thing if you still get no reply try
6:12:01another angle so if the first one was
6:12:03like a funny witty silly email the
6:12:05second email will be 2 or 3 days later
6:12:08and I'll say hey I'm just bumping this
6:12:09up and then the third email will be
6:12:10another 2 or 3 Day days later if they
6:12:12still don't reply and I'll come at it
6:12:14from another angle so I won't be funny
6:12:15maybe I'll be more serious or maybe I
6:12:17won't offer them the value that I
6:12:18offered them before if I said here's the
6:12:20three email sequence maybe I'll say hey
6:12:22I created a loom video about your funnel
6:12:23so come up with different angles every
6:12:25single time if this happens and they
6:12:27still don't get zero reply then you move
6:12:29on here's another thing it's so much
6:12:31easier to get someone from a maybe to a
6:12:34yes than to get someone from a no to a
6:12:36maybe and to a yes so focus on the low
6:12:39hanging fruit if someone is just
6:12:41completely cold and they've never apply
6:12:43to you yet then move on if someone says
6:12:46no just straight up no we don't want you
6:12:48or we already have somebody Circle back
6:12:50meaning leave them alone for at least 1
6:12:52month and then Circle back with them
6:12:53later if a reply to consume your value
6:12:55is sent meaning hey man I created this
6:12:57value do you want to check it out and
6:12:59they say yes but you're ghosted later on
6:13:00in the conversation follow up from a
6:13:02different angle next time keep offering
6:13:04them value in circling back every few
6:13:06days SL weeks until they eventually hire
6:13:08you these people can be classified as
6:13:10warm leads so again if they say yes now
6:13:12they're a warm lead and if they're warm
6:13:13lead you never let them off the hook you
6:13:15never stop following up with them I
6:13:17can't stress this enough this is why
6:13:19people don't get clients dude is because
6:13:20they're are reaching to people they're
6:13:22not following up they take no for an
6:13:23answer someone goes to them or go goes
6:13:25cold on them and then like oh man this
6:13:27cop or anything bro it just doesn't
6:13:29work it's is funny cuz I see it all the
6:13:32time yet when I actually finally cracked
6:13:34Outreach I was like holy crap dude this
6:13:36this is so much easier than how I've
6:13:38been doing it in the beginning because
6:13:39when I started dude again didn't have
6:13:41any Tyson 4D I joined the copywriting
6:13:43course and I'm telling you right now it
6:13:45left a lot to be desired I'll just leave
6:13:46it like that Universal rule number one
6:13:48quality is more important than quantity
6:13:51and Universal rule number two to learn
6:13:54quality you must first produce quantity
6:13:56I don't know about you guys but this guy
6:13:58is spitting okay so quality over
6:14:00quantity all the time so when you're
6:14:02creating these pieces of value for your
6:14:04potential clients you want them to be as
6:14:06high quality as possible but the way
6:14:08that you actually learn how to make
6:14:09things high quality is you have to make
6:14:11a lot of them if you create 100 emails
6:14:13bu your 101st email that's going to be
6:14:16so much higher quality than the best
6:14:18email you could ever make but it's your
6:14:19very first email NE this to say you guys
6:14:22should be producing a lot of stuff allow
6:14:24me to demonstrate how Outreach Works
6:14:27step by step okay everybody so here I am
6:14:30on Instagram and I scrolled for like 2
6:14:33seconds and I came across cross an ad I
6:14:36don't know what it is I am AI start your
6:14:38AI agency deal. It looks interesting it
6:14:42has 500,000 likes so this dude's running
6:14:44ads to this so I'm going to check out
6:14:45his profile he has over 500,000
6:14:47followers this is someone that I would
6:14:49reach out to or somebody on his team but
6:14:51essentially so I know this is a good
6:14:52Prospect I know this is a guy who is a
6:14:54Founder CEO of deal. he's a he's a
6:14:58business owner and essentially he owns
6:15:00what looks like a software awesome so
6:15:02what I'm going to do is I'm going to
6:15:03click on this little button right here
6:15:04and then I'm going to look at all these
6:15:05other guys this guy has 10,000 followers
6:15:08a lot less people following him but
6:15:09again that just means that he has
6:15:11possibility to answer your message a lot
6:15:13more cuz the people with hundreds of
6:15:14thousands of followers they're a lot
6:15:16less likely to answer your message or
6:15:17even see it so concierge of PR manage
6:15:20publicity for clients seven figure
6:15:22business owner okay seven fig business
6:15:24owner as you can see here he has a
6:15:26website and an offer okay influencing
6:15:29purchasing decisions at scale looks good
6:15:31to me he has 10,000 followers he has
6:15:34decent engagement on his stuff I would
6:15:36say Outreach to him and in his bio he
6:15:38literally says that he's a seven
6:15:39figureure business owner so he's making
6:15:41over a million dollars per year so again
6:15:43I would say outre to him so what I'm
6:15:44going to do again is click on that
6:15:45little button and go to the next guy
6:15:47this guy has 990,000 followers father
6:15:49investor car fanatic make money.org
6:15:52looks like he's a Creator he also has
6:15:55decent views this is another guy I would
6:15:57Outreach to and then I'm going to go
6:15:58over here and I'm going to go to the
6:15:59next guy helping you grow your business
6:16:01and passive income $60 million in
6:16:03Revenue investor how to grow your wealth
6:16:06he has a link down here again another
6:16:08guy that I would outage to ww Prosperity
6:16:10Summit anyways I don't know what it is
6:16:12if I was actually AR to these people I
6:16:14would spend a little bit more time
6:16:15qualifying them but again going through
6:16:17and and demonstrating so what would I do
6:16:18here so for this dude he doesn't have a
6:16:20story up right now and he also doesn't
6:16:22have highlights so he doesn't have
6:16:23anything I can just straight up reply to
6:16:24so what I would do is I would go to one
6:16:27of his things like this one for example
6:16:29I would send it to him as a reply and I
6:16:31would either say something that's super
6:16:32relatable or just say something ask a
6:16:35question about it that's all I would say
6:16:36or I would just go to him and I would
6:16:38just send him a straight DM where I go
6:16:41to one of his old posts like one of
6:16:43these ones back here or something I
6:16:45would just read it I would consume it
6:16:47and then I would DM him hey man I just
6:16:49wanted to reach out to say I really
6:16:51liked how you XYZ I really liked how you
6:16:53did this I really liked how you did that
6:16:54and then I would end it off with a very
6:16:56simple and short question again okay so
6:16:59I got to a guy and this dude does not
6:17:01look like a business owner he does not
6:17:02look like somebody that I would like to
6:17:04outreach to because he only 1, 1600
6:17:05followers all I would do is go back and
6:17:06go to the next Julie Chanel here's
6:17:09another girl and she's a business owner
6:17:11and that's how I would go through and go
6:17:14through suggested and suggested and
6:17:15suggestion again if I just scroll again
6:17:17scroll scroll scroll here's another dude
6:17:19who has a business 1,400 followers my
6:17:22best CS trainings for free he looks a
6:17:25little small so I might Outreach to him
6:17:27I might not I personally would skip
6:17:30might be worth uh trying to outreach to
6:17:32if he's your very first potential client
6:17:34and then you're going to come across
6:17:34acoss something like this so when you
6:17:36actually click on all these profiles
6:17:37Instagram will notice and it will be
6:17:39like okay he's super susceptible to uh
6:17:41advertisements right now so they're
6:17:42going to send you a bunch so I'll go to
6:17:43this one audit. a this guy's still
6:17:45pretty small what about this guy he's
6:17:47still decently small but he's followed
6:17:49by some pretty big Brands he has 3,000
6:17:51followers so maybe it's not the worst go
6:17:53to this guy over here no limits CEO boom
6:17:55this guy has 66,000 and he has he made
6:17:58over $100,000 in 30 days so bam and
6:18:02again I mean guys all this stuff is is I
6:18:05I found what probably five or six
6:18:07potential clients in like 30 seconds cuz
6:18:09I scrolled and I clicked on some ads and
6:18:11that's it so as you can see here we're
6:18:12now on YouTube and what I did was I
6:18:15simply searched up how to run ads why
6:18:18because this is going to give me like
6:18:19agencies and businesses to business
6:18:22owners so I see a couple top channels
6:18:24here the thing with the very very top
6:18:26channels is they're going to be super
6:18:28popular so not the best to outreach to
6:18:30yeah I'm going to outreach to people who
6:18:32are more mid SL smaller so this guy for
6:18:34example well I don't think I know who
6:18:35this is he has 76,000 followers I go
6:18:38over to his thing he doesn't have a link
6:18:41in the description also his other videos
6:18:43look like they're not really about real
6:18:46stuff so I pass on him wouldn't go for
6:18:48him let's check out this guy this guy's
6:18:49a super popular dude I'm pretty sure I'm
6:18:51going to look at his stuff he has a free
6:18:53AI store buer I'm pretty sure he does
6:18:55e-commerce so that's somebody that I
6:18:56might Outreach to what about this dude
6:18:58this dude has 200,000 free paid ads PDF
6:19:01and he has a book so this is essentially
6:19:03an opt-in page so this is a guy out
6:19:05would Outreach to as you can see new
6:19:07book shows the secrets to booking an
6:19:09exra 1 to three exterior cleaning jobs
6:19:11day okay interesting so what I would do
6:19:13is I would go to his about so his
6:19:15actually doesn't show his personal email
6:19:18so then what I would do is I would just
6:19:19figure out another way to do it I would
6:19:21look him up on Instagram or I would try
6:19:22to find his LinkedIn and I would use
6:19:24apollo.io but either in any way I would
6:19:26still be able to outre to him just fine
6:19:28so guys I'll leave you with that those
6:19:30were two very very simple demonstrations
6:19:31of how I go about finding clients again
6:19:34it is super super super super simple a
6:19:35lot of people get stuck because they
6:19:37over complicate things but understand
6:19:38that confusion leads to complacency so
6:19:41don't overthink it don't get confused
6:19:43next how to look legit online as you can
6:19:45see looking legit online is a huge
6:19:47factor in actually getting clients
6:19:49because once you Outreach to them
6:19:50they're going to want to know who you
6:19:51are they're going to look at who you are
6:19:52they're going to see your online profile
6:19:53and if you look legit they're going to
6:19:55give you a chance and if you look even
6:19:56legit than legit you have lots of good
6:19:59posts on there again people are going to
6:20:00outreach to you essentially like you've
6:20:02seen so guys this is my Instagram if you
6:20:04want to go and look at some stuff that I
6:20:06post here it is you know I have some
6:20:08photos here I have a video of my car a
6:20:11picture of me out shooting picture of me
6:20:13with a funny filter more stuff I have a
6:20:15slide picture down here some more
6:20:16pictures of me in my car some pictures
6:20:17from the past some pictures of me doing
6:20:19cool things but again this is basically
6:20:21how you're going to want your Instagram
6:20:22to look essentially what you want your
6:20:23Instagram to say is I am not a bot and
6:20:26I'm not some basement dweller who just
6:20:28lives in his M's basement and never sees
6:20:30sunlight or touches grass so that's
6:20:32basically it okay so you don't want to
6:20:33look like that and if you're watching
6:20:35this on your laptop and you have your
6:20:36phone handy you can literally just scan
6:20:38the screen right now to quickly open up
6:20:40the Instagram give it a follow and check
6:20:41it out later so here's how to speedrun
6:20:43your personal brand in building so why
6:20:45even a personal brand in the first place
6:20:46so it's better than website people ask
6:20:48me all the time Tyson website no
6:20:50Instagram yes it builds your no like and
6:20:53Trust Factor prospects will check it out
6:20:55even if you ask them to or not and it
6:20:57also builds your social proof so another
6:20:59piece of proof that people want to know
6:21:00you this is my personal student Andre
6:21:03and he sent out a cold email and the guy
6:21:05who you set the cold email out to said
6:21:07this I rate your hustle few questions
6:21:09how old are you why do you do what you
6:21:11do why should I go on a 10-minute call
6:21:13with you tell me something random about
6:21:15you and what country are you from answer
6:21:16them honestly and I'll jump on a call
6:21:18with you now this took me by surprise
6:21:20because I was like wow look at this this
6:21:21dude genuinely just wants to get to know
6:21:23him before he hops on a call with him on
6:21:24a deeper level there's a very common
6:21:26saying in business that goes like this
6:21:28hire for attitude and not for skill
6:21:31because skill is easy skill can be
6:21:32taught skill is just like you show
6:21:34somebody what to do and they go do it
6:21:36like it's really that simple but
6:21:37attitude is what a lot of people hire
6:21:39for as you can see how do we build the
6:21:40personal brand so personal brand do do
6:21:42let keep it super basic from the get-go
6:21:44one upload content from your personal
6:21:46life that's what we want to do and you
6:21:47don't want to upload content that is too
6:21:49personal you drinking out with your
6:21:51buddies you talking about some girl that
6:21:53you were talking to last night you just
6:21:55doing something that's just showing
6:21:56stuff that's like too personal and weird
6:21:58again you don't want to do that you want
6:21:59to look professional you don't want to
6:22:00show like memes that are like crude or
6:22:03something like you want to keep
6:22:04professional next is you want to work on
6:22:06your personal brand regularly and you
6:22:08don't want to think your personal brand
6:22:09is done and then never touch it again
6:22:11you want to use proven techniques while
6:22:13adding your own content and you don't
6:22:15want to copy and paste the examples SLT
6:22:18templates word for word so let's go
6:22:20through some more here are the top three
6:22:23easy personal brand posts that anybody
6:22:25can make so number one is a high Value
6:22:27slh Hobby post this is my post it's
6:22:30literally just me with my firearm just
6:22:32doing some shooting and I say working
6:22:33hard on this new Outreach method what do
6:22:35you guys think so far so it's a picture
6:22:37of me doing something that I like and
6:22:39the caption is casual so on your
6:22:41Instagram like one of the worst things
6:22:43you can do is like have every single
6:22:45post be about like DM me if you're a
6:22:47business and you want to make 10 times
6:22:49more profit in Revenue I can help you
6:22:50make money money money money money
6:22:52because again guys your profile
6:22:53shouldn't look like one big
6:22:54advertisement at all it should look like
6:22:56your personal profile you just happen to
6:22:58help people make a lot more money with
6:23:00your copywriting slail marketingdigital
6:23:03marketing next is the talking head re so
6:23:06this is just me holding my phone out in
6:23:08front of me and I'm talking about
6:23:10business or I'm just talking about life
6:23:11or business and general possible hooks
6:23:13so here's something that copywriters
6:23:15mess up on all the time they make
6:23:17content about copywriting and not about
6:23:20business my friends these businesses
6:23:22don't care about copyrighting they don't
6:23:24care about here's the top five subject
6:23:25lines they don't care about here's the
6:23:27Pas formula they don't care about those
6:23:29things what they care about is here's
6:23:31how to make more money in your business
6:23:33with copywriting digital marketing
6:23:35properly set up landing pages optimizing
6:23:37your funnel these things so some
6:23:39possible hooks here's some done for you
6:23:40hooks here's how I got XYZ result for my
6:23:43Niche client so here's how I got an
6:23:46extra $20,000 per month with my fitness
6:23:49client I did this I did this and I did
6:23:52this right I optimized his emails I
6:23:54recreated his ctas and I fixed his sales
6:23:57Pages for example that's it if I created
6:23:59a real like that and a business comes
6:24:01across my profile they're watching me
6:24:02talk they're seeing I'm I'm articulate
6:24:04they are also seeing that I've gotten
6:24:06results for my past clients next if
6:24:08Niche business struggles booking more
6:24:10qualified sales calls or whatever the
6:24:12dream state is or want in my experience
6:24:14it has to do with these two things then
6:24:16you explain and you recap so what this
6:24:17looks like is because you're saying in
6:24:19my experience again it it essentially
6:24:22sounds like right you're inferring that
6:24:24you have experience even if you haven't
6:24:25worked with a bunch of clients before if
6:24:28if you've written copy you have
6:24:29experience so in my experience copy is
6:24:32written better when it's like this and
6:24:33again you can use other people's
6:24:34Authority you can look at some really
6:24:36really huge marketers and say well look
6:24:37at what they say look at what they do so
6:24:40this is what this is what other people
6:24:41should consider doing as well three
6:24:43easiest ways to grow your email list and
6:24:45milk it for every penny it's worth and
6:24:46then number one you do this number two
6:24:48you do this number three you do this
6:24:49again realize how these are things that
6:24:52businesses actually want that businesses
6:24:53can actually understand not like the
6:24:56things that you're learning in this
6:24:57course like and but what I mean by that
6:24:58is if I tell you guys okay here's how to
6:25:01write an email like you wouldn't create
6:25:03a real about here's how to write an
6:25:05email because dude that is not what
6:25:07business owners want to see like you're
6:25:09creating copyrighting content as if
6:25:11you're creating content for copywriters
6:25:13or something like it doesn't make any
6:25:13sense so you want to create content for
6:25:15business owners next is a caption based
6:25:18post so all I did was I took a photo of
6:25:20me and then I put a testimonial
6:25:23underneath and then I wrote this this
6:25:25has to be the best thing to wake up to
6:25:26LOL client went from a dead email list
6:25:28producing zero leads to booking 10 high
6:25:31ticket sales calls in one email no
6:25:33tricks no no secret sauce no Wizardry
6:25:36just some damn good copy and you can do
6:25:39it too just keep improving you'll be
6:25:41getting voice notes like these from your
6:25:42clients in no time and then I put
6:25:44comment on how your journey is going you
6:25:45shouldn't put any CTA like that again
6:25:48that's exactly what it should look like
6:25:49just a short caption talking about your
6:25:52past experiences talking about what
6:25:54you've done before or talking about some
6:25:56things that again business owners can do
6:25:58to make more money and improve with
6:26:00copywriting or email marketing so
6:26:02comment that someone left on my video
6:26:03how can we show luxury on our posts if
6:26:05we don't have any cars watches Etc
6:26:07please tell Tyson thank you so much so
6:26:09this is a common misconception is that I
6:26:11say you should post yourself doing high
6:26:13value activities and people are like
6:26:14well what if I don't have fancy cars or
6:26:16fancy watches like that's not what I'm
6:26:17saying first of all dudes have uploaded
6:26:19photos of them with other people's cars
6:26:21or just a random car and been like this
6:26:23car isn't mine but and they just make a
6:26:24post about a car literally a brand is
6:26:26just Association if you see a guy post
6:26:29it up next to a really nice car and you
6:26:31know it's not his car still you're going
6:26:33to subconsciously create that person as
6:26:34a higher value person and again we don't
6:26:36complain about the game we just play the
6:26:37rules of the game people judge a book by
6:26:39its cover that's just what it is so
6:26:40remember what I said have the best cover
6:26:42and be the best book that's as simple as
6:26:43it really gets so as you can see this is
6:26:45not a luxury post also this is like my
6:26:47cheapest firearm here this is like a
6:26:49what 400 $500 gun it only shoots two 22
6:26:52long rifle so it's very very small
6:26:54caliber so it's not one of my best guns
6:26:55not anything super expensive anybody
6:26:57could take a video a photo like this
6:26:58even if I didn't have anything in my
6:26:59hands and it was just a good picture of
6:27:01me outside in the wilderness that's a
6:27:03good hobby post / a high value post if
6:27:05you're ever on vacation or in a cool
6:27:07spot take a photo if you're dressed
6:27:08super nice let's say you're wearing a
6:27:10suit and tie and you're out having a
6:27:11coffee dude take a photo and put it on
6:27:13your Instagram that stuff looks good
6:27:15again you want the other person to be
6:27:16confident that you're not just some
6:27:18weirdo or basement dweller or you're not
6:27:20a menace to society or you're not a
6:27:21gangster or something if you're sitting
6:27:23down playing chess like bro I don't know
6:27:25about you but I don't see hoodlums and
6:27:26thgs just hanging out and playing a game
6:27:28of chess so it just creates a little bit
6:27:30of a better opinion they're going to
6:27:32have of you just because they see you do
6:27:34high value things subconsciously
6:27:35associate you with things that are high
6:27:37value so another Pro tip for you guys
6:27:39here do not be desperate the goal of
6:27:41your Instagram isn't to attract clients
6:27:44it's supposed to look like a personal
6:27:45Instagram that you post business stuff
6:27:47on sometimes don't look like everyone
6:27:49else so two big things there don't look
6:27:50super desperate and don't look like
6:27:52everyone else don't have a bunch of ctas
6:27:54I call the actions like please DM me if
6:27:55you need email marketing please DM me if
6:27:57you need copywriting that looks weak you
6:27:59look weak sauce you look desperate don't
6:28:00do that stuff or if you just go on
6:28:02Instagram look at what every other
6:28:04copywriter is doing again you're going
6:28:06to go through and look and see wow these
6:28:07guys have blank empty profiles and the
6:28:09stuff on there doesn't look very good or
6:28:11you're just going to see overall what
6:28:12they look like and you want yours to
6:28:14look different again guys there are so
6:28:15many different ways to differentiate
6:28:17your Outreach bro if I'm outreaching you
6:28:19and I could Outreach to the same person
6:28:20bro I promise you I'm getting the client
6:28:22why Instagram looks banging the value
6:28:24I'm going to send is going to be insane
6:28:26like every single part of this is going
6:28:27to be insane I've shown you already
6:28:29screenshots of people saying you know
6:28:31what I don't usually reply to DMs like
6:28:32this I don't really usually reply to
6:28:34outreaches like this but this is just so
6:28:35much value that I'm blown away so let's
6:28:37work together if you give them that
6:28:39feeling dude this game over that's how
6:28:40you get client after client after client
6:28:42I was to the point where I knew for a
6:28:44fact I could get on a sales call every
6:28:46single week every single week
6:28:47consistently without fail I could get on
6:28:49a sales call done and eventually you're
6:28:51going to get in the same position what's
6:28:53going on everybody I hope you are locked
6:28:55and loaded and ready to get back into
6:28:58the free Mega course man I like those
6:29:00gun intros man I got to I got to get
6:29:02more guns to do more gun intros because
6:29:04bro editor just makes them look fire all
6:29:05right everybody as we were saying we
6:29:07just got finished with a pro tip and now
6:29:09we are going to move on to the most
6:29:11frequently Asked question so you
6:29:13probably left some of these questions in
6:29:14the comments already no worries and if
6:29:16these questions actually lead you to
6:29:18more questions then by all means you can
6:29:20feel free to again go ahead and ask them
6:29:22in the comments so okay so number one
6:29:25how do I accept payment okay this is a
6:29:27big one so there are plenty of tools out
6:29:29there the one that I use is stripe and
6:29:31yes you might be in some sort of third
6:29:33world country or European country where
6:29:35a lot of these are hard to come by or or
6:29:38they don't work for you or they're not
6:29:39available for you okay so I'll give you
6:29:40some Alternatives so stripe PayPal those
6:29:42are the big ones there's also things
6:29:44like pioneer okay it's called p a y o n
6:29:47e e r poner there's also wise w i s e
6:29:51those are the main ones that pretty much
6:29:53everybody uses if none of those work for
6:29:55you you got to figure something out it's
6:29:56not really a me thing like I can't
6:29:58really give you every single payment
6:30:00thing in the world like you're going to
6:30:01have to do some research and figure out
6:30:03some ways but usually there is something
6:30:04okay I've paid people from some pretty
6:30:06crazy countries before that I didn't
6:30:08even know existed so there's some way
6:30:09for you to accept cash next how much
6:30:11should I charge now I considered
6:30:14creating like kind of like a whole slide
6:30:16about this but it's really not that deep
6:30:17guys at first you're going to want to
6:30:19charge a smaller amount if it's your
6:30:21very first client I I usually say you
6:30:22want to create some sort of lro a
6:30:25lowrisk offer this is something like a
6:30:27free trial period there's a difference
6:30:28from working for free and working for a
6:30:30free trial period so a free trial period
6:30:32is like 1 week 2 week basically you
6:30:34don't really want to go a month because
6:30:35then they're going to get used to not
6:30:36paying you so one week two week a month
6:30:39if you really care that much if you
6:30:41really want to that's for the free trial
6:30:42period there's also commission based
6:30:44some people like commission based
6:30:45because it makes them feel as though
6:30:47okay well I don't actually have to pay
6:30:48this dude anything until money starts
6:30:50coming in so it's another way to kind of
6:30:51defer payment and decrease the risk on
6:30:53their end and then there's also a small
6:30:55onetime project so I do this one a lot
6:30:58as you can see with some of my
6:30:59outreaches that I showed you guys I do
6:31:01like $300 to start $400 to start just
6:31:04for a couple emails and then we'll see
6:31:05if we're a good fit to work together
6:31:06that's a great angle to go for and then
6:31:08past that man it really does come down
6:31:10to the offer like what are they offering
6:31:12you or or if they want you to do
6:31:13something like daily emails it's going
6:31:15to take you a month to do there's no
6:31:16reason why you can't negotiate
6:31:17eventually 2 Grand three grand 4 grand
6:31:19for that it's not really that deep as
6:31:21much A lot of people think like as for
6:31:23like typical rates per email is like
6:31:25$100 to $200 per email some people even
6:31:28do$ 250 or more sales page is like
6:31:30$11,000 $1,500 even $2,000 plus and so
6:31:33on so forth so hopefully that kind of
6:31:34gives you a little bit more insight on
6:31:36how much you should charge what happens
6:31:37after the sales call I get this question
6:31:39a lot honestly not sure why because I
6:31:42remember what it's like to be a beginner
6:31:43vividly and I don't think that this
6:31:44question ran through my mind what do I
6:31:46do after the sales call I mean it
6:31:48probably depends on what you guys agreed
6:31:49upon and what you should be working on
6:31:51but my best guess is that you should
6:31:53probably start working on the things
6:31:55that you discussed on the sales call
6:31:56maybe there's something deeper to that
6:31:57question I'm not I don't really
6:31:59understand if you have any more specific
6:32:00questions because remember the better
6:32:02your questions the better your answer
6:32:03will be so you know where to go to ask
6:32:05those down in the comments how do we
6:32:07book calls with prospects that is with
6:32:10cend Lee so it kind of is spelled like
6:32:13calendar but instead of dur it's Lee
6:32:15calendar Le and here you're going to be
6:32:16able to set your hours so if you're
6:32:18available from like let's say 6:00 a.m.
6:32:21till 900 a.m. then you can set that on
6:32:23you calendly and then they're going to
6:32:25be able to pick the times that work for
6:32:27them this way it's a lot easier than
6:32:28like hey man what time zone are you in
6:32:30are you free on 7:00 a.m. on on Friday
6:32:32no I can't do 7: a.m. on Friday Friday
6:32:34let's do Thursday at 400 p.m. like dude
6:32:36that's just adds so much friction to the
6:32:38call I'm telling you you want to
6:32:39download and use calendly instead next
6:32:42how does the email marketing software
6:32:44work SL how do we send the emails so
6:32:46once we have this client and we're
6:32:47writing the emails for them what does
6:32:48the delivery look like do I write the
6:32:50emails in a document do I create it in
6:32:52some sort of software and send it out to
6:32:53their list how does that work well we're
6:32:54going to go more into the email
6:32:55marketing software and the secondary's
6:32:57skill portion I'll L be taking you
6:32:59through my own software and giving you a
6:33:01look into what that looks like where to
6:33:03find things every software is going to
6:33:04be different but yes I'm going to show
6:33:06you exactly how to send with the
6:33:07software how to use the software but
6:33:09essentially yes their whole email list
6:33:11is on a software and they can send
6:33:13either broadcast emails which means just
6:33:15an email to their whole list or just a
6:33:17part part of the list all at once they
6:33:19can schedule these broadcast emails or
6:33:21they can create an email automation
6:33:23which essentially and we're going to go
6:33:24a lot deeper into this but essentially
6:33:26it automatically sends them based on
6:33:28when they signed up or based on when
6:33:30they took an action so if they let's say
6:33:32bought a product then they're going to
6:33:33gets an automatic email right after or
6:33:36if they sign up to a free newsletter
6:33:38then they're going to get automatic
6:33:39emails 1 day 4 days 7 days after they
6:33:42sign up and whether you actually create
6:33:44the emails and send them out in their
6:33:46software or not or just send over the
6:33:48copy again it's up to you and the client
6:33:50that's where a lot of your questions are
6:33:52going to be answered again you're not
6:33:53going to know and be able to script out
6:33:56every single conversation before you get
6:33:58paid or before you have your first
6:34:00client so I've done work for some
6:34:02clients where I send it over into Google
6:34:03Documents and I've done work for some
6:34:05clients where I manage their whole email
6:34:06list okay email list management is again
6:34:09another upsell that you can actually
6:34:10give them and we're going to go really
6:34:11deep into that I actually just finished
6:34:13up writing most of the secondary skills
6:34:16portion and man can't believe is is
6:34:17giving this out for free dude like
6:34:19literally mentors are are charging at
6:34:21least 5 grand for this it's nuts so
6:34:22we're just going to get right into it if
6:34:23you still have any questions ask in the
6:34:25comments section don't be shy I reply I
6:34:27want to finish this off by giving you
6:34:29guys a few things that I've learned
6:34:30after coaching thousands of copywriters
6:34:33first and foremost
6:34:34most people don't bother outreaching
6:34:35consistently over long periods of time
6:34:3799% of people are not even going to
6:34:39finish the video proven by the
6:34:41statistics given to us by YouTube so 99%
6:34:43of people literally can't even sit there
6:34:45and finish learning so that's 1% you're
6:34:47in the top 1% literally if you've just
6:34:49watched it furthermore you're in the top
6:34:51percent if you just watched it out of
6:34:52that 1% probably about another 1% of
6:34:55that 1% goes and actually writes their
6:34:57first piece of copy probably 1% of that
6:34:591% of that 1% probably does their first
6:35:02Outreach and starts outreaching
6:35:03consistently over even just a month so
6:35:05you have to realize that with anything
6:35:07whether it's Drop Shipping day trading
6:35:09literally anything in the world even
6:35:11like things that aren't money making
6:35:13related like think about how many people
6:35:14buy a gym membership and then don't go
6:35:16to the gym they have intentions but it
6:35:18doesn't matter bro you can have
6:35:19literally tons and tons and tons of
6:35:20attention but it doesn't matter unless
6:35:22you actually take some action next is
6:35:23that habits must be implemented before
6:35:25they can be optimized so this is super
6:35:27important dude start sloppy start sloppy
6:35:29give yourself permission to suck habits
6:35:31must be implemented before they can be
6:35:32optimized so don't come out here and try
6:35:34to have this optimized Outreach game
6:35:36where I'm going to outreach to 100
6:35:37people per day and they're all going to
6:35:38be perfect business owners and all my
6:35:40Outreach is going to be perfect I'm
6:35:42going to track perfectly because it's
6:35:43going to be foreign to you so even if
6:35:45for 1 hour a day you just start
6:35:46outreaching dude just do it this is like
6:35:48I tell people when they're trying to get
6:35:50their Fitness right when they're trying
6:35:51to build down muscle dude just do like
6:35:52three push-ups a day people are like
6:35:54with three push push-ups a day that's
6:35:55not going to help my chest no of course
6:35:56it's not going to help your chest dummy
6:35:58you're not going to reach hypertrophy
6:35:59like that but you are creating the Habit
6:36:01just because you're putting the Habit
6:36:03into your dek
6:36:04now after that the Habit can be
6:36:05optimized maybe next day you start with
6:36:0720 maybe then you start doing 30 and so
6:36:09on and so forth and then you start doing
6:36:10a whole workout because you have it
6:36:11planned out in your day because the
6:36:12Habit has been implemented before can be
6:36:14optimized next copywriters who focus on
6:36:16nurturing warm leads wins I can't stress
6:36:19this enough copywriters who focus on
6:36:21nurturing warm leads you know what most
6:36:23copywriters do we just discussed that
6:36:24most copywriters don't even finish a
6:36:25video but the ones who are actually
6:36:28outreaching most of them get a warm lead
6:36:30so somebody who says yes to looking at
6:36:31their stuff and then they get ghosted
6:36:33and then they just never Outreach that
6:36:34person again or when someone says yeah
6:36:36we already have somebody for that for
6:36:38example they never Outreach again it's
6:36:39like bro first of all if someone says
6:36:41they already have somebody that already
6:36:43have a copywriter dude that's almost one
6:36:45of the best replies that they can that
6:36:46you can ever have because you know what
6:36:48that copywriter has got your client bro
6:36:49eventually they're going to either move
6:36:51up in the company they're going to
6:36:52either be head of copywriting and need
6:36:54more copywriters they are going to not
6:36:56work out because the copywriter isn't as
6:36:58good as they say they are or they're
6:37:00going to not work out because the
6:37:02copywriter doesn't want to work for that
6:37:04particular business because for some
6:37:05reason they don't get along copywriters
6:37:06don't just sit in the same position
6:37:08forever this really makes me laugh
6:37:09because some people are like dude this
6:37:11nich is oversaturated or copywriting is
6:37:13oversaturated every business already has
6:37:15a copywriter let's just let's just make
6:37:16simple math a million businesses with a
6:37:18million copywriters do you think that
6:37:20there's going to be one opportunity out
6:37:22there maybe one per day with 365 days in
6:37:24a year a million businesses with a
6:37:26million copy writers bro one of them is
6:37:28going to move on to a different a
6:37:30different position they're going to
6:37:31become the CMO one of them is going to
6:37:33just quit some of them are going to get
6:37:34fired it's literally inevitable that
6:37:36that there are going to be openings it
6:37:38doesn't make any sense this uh line of
6:37:40thinking okay so that's all I have to
6:37:41say about that next is to you should
6:37:42sign up to tons of email lists so that
6:37:45you can gather swipe while also looking
6:37:47for things that can be improved so again
6:37:49create a new gmail address sign up to a
6:37:51whole bunch of marketing emails by
6:37:52downloading their free stuff or putting
6:37:54your email into their newsletter or
6:37:56buying things that you genuinely want to
6:37:58buy for like 7 to 27 bucks or 57 bucks
6:38:00or whatever it is online products and um
6:38:02dude just get on on their list and and
6:38:04see what they send to you cuz sometimes
6:38:06it's good and if it's good you can take
6:38:07inspiration from it if it's bad you can
6:38:09Outreach to them and say hey I can make
6:38:10this better okay so it's literally a
6:38:11win-win win win win win win so because I
6:38:13know I'm already going to get asked this
6:38:15every single time I bring up the facts
6:38:16that I have on to one students my
6:38:17question is you mentioned you have
6:38:19students how does one enroll to be your
6:38:21student I would really like to be
6:38:22successful at this well it's definitely
6:38:24the most successful or the best way to
6:38:25become a successful copywriter is to
6:38:27have a mentor if you want to be one of
6:38:28my students the link to that is down
6:38:29below in the description the one toone
6:38:31mentorship some people are looking for
6:38:33it some people aren't if you aren't
6:38:34looking for it dude it's no worries you
6:38:35can still win no big deal but if you are
6:38:37looking for it again that's down below
6:38:39in the description how to close clients
6:38:40on sales calls or on calls be talking
6:38:43about sales calls principles plus script
6:38:45okay so this is going to be super
6:38:46important okay so you sent your Outreach
6:38:48and they booked a call and now you got
6:38:50your call scheduled and it's time to
6:38:51figure out what to do so in this section
6:38:53I'm going to show you exactly what to do
6:38:55so my friends the sales structure that I
6:38:56like to use is called o o that's
6:38:59basically it now this is something that
6:39:01I didn't create the structure or the
6:39:03idea myself I mean the sales calls are
6:39:05simple there's just sales calls I
6:39:06created o o o because I just F found
6:39:09that the acronym was kind of cool the
6:39:11three O's anyways so you start off with
6:39:13the overview you get on a call with them
6:39:14then you say okay here's what we're
6:39:15going to be talking about here's what
6:39:16we're going to discuss I'm going to ask
6:39:18you some questions about your business
6:39:19where it's kind of going the directions
6:39:21I'll tell you a little bit about what I
6:39:22do and if there's any way that I can
6:39:23help and then we can go from there how
6:39:25does that sound basically it next is
6:39:26Direction you get clear on what
6:39:28direction they're trying to go into so
6:39:29like what are your goals like what are
6:39:31you trying to do to actually get to you
6:39:33know whatever it is like are you trying
6:39:34to increase Revenue right now like what
6:39:36is the main goal and what is there like
6:39:38a timeline for that goal like what are
6:39:39you trying to do where are you trying to
6:39:40go also how are you trying to get there
6:39:42so if they say you want to scale using
6:39:44ads and we're looking for somebody to
6:39:46take over the email marketing aspect of
6:39:48things as to squeeze out as much as we
6:39:51can off of each lead get as many upsells
6:39:54as we can and get as many conversions
6:39:56from just viewer or from just lead to
6:39:58buyer as we can with email you want to
6:40:00optimize that well then they basically
6:40:01just sold themselves on you bro but if
6:40:03you come in out of the gay being like
6:40:04I'm a super cool copywriter I can make
6:40:06anybody money and I work with these
6:40:07people like dude that's that's the
6:40:08opposite of what you want to do on a
6:40:10sales call they should be doing 70% of
6:40:11the talking 70 to 80% so there's really
6:40:13no reason to be nervous or worry about
6:40:15it it's the expression that I really
6:40:17like is it's really hard to say the
6:40:18wrong thing to the right person it's
6:40:20really hard to say the right thing to
6:40:21the wrong person and also if they're
6:40:23getting on a call with you dude they
6:40:25already want to work with you nobody out
6:40:27here especially business owner is just
6:40:28hopping on a call with random dudes all
6:40:30day trust they don't want to hop on a
6:40:32call with you unless they want to work
6:40:33with with you they already the right
6:40:34person is really hard to say the wrong
6:40:35thing to them so next is obstacles is
6:40:38there anything you guys have been
6:40:38struggling with to actually get there
6:40:40any obstacles any roadblocks you guys
6:40:42have been having any problems so far or
6:40:44is it just kind of like you're
6:40:45implementing a new strategy it's
6:40:46basically it next is timeline so this is
6:40:48where you get really clear on okay what
6:40:50what's the timeline looking like like
6:40:52are you guys super quick super fast
6:40:53looking to scale as fast as possible
6:40:55running and gunning or like like what's
6:40:57the timeline is it 3 months is it 6
6:40:58months is it 1 year and then next after
6:41:00you have all that stuff you can kind of
6:41:02give them an offer so okay it looks like
6:41:03you are looking for somebody to take
6:41:06care of this task that sound accurate
6:41:07like yeah that's exactly what we want
6:41:08you say okay cool well um this is
6:41:10something that I've been wanting to do
6:41:11for a while I've been looking into I've
6:41:13been learning about and I think that I'd
6:41:14definitely be able to handle something
6:41:16like this for you then you say cool and
6:41:17then you come up with an offer like yeah
6:41:18okay that's awesome let's do it you're
6:41:20like okay awesome man um I'm ready to
6:41:22get into like talk about pricing if you
6:41:23want and they going to be like yeah okay
6:41:24sure let's talk about it in my
6:41:25experience as soon as you get on the
6:41:26sales call pricing is going to be one of
6:41:28the things on the front of their mind
6:41:29because they don't even want to do all
6:41:30this stuff unless they know that you're
6:41:32not ridiculously price overview let them
6:41:34know what they're going to be talking
6:41:35about on the call and how long it should
6:41:36last how this usually goes is I'm going
6:41:38to ask a question find out where you're
6:41:39trying to go based on what I gather and
6:41:41I can assess firstly I can help and then
6:41:44we'll talk about how I can help sound
6:41:46cool that's basically it Direction make
6:41:48sure you know exactly what direction
6:41:50people are going and how they intend to
6:41:53get there so what are some of the main
6:41:54goals and steps you're currently taking
6:41:56to get there or wherever you want to go
6:41:57obstacles make sure you know what they
6:42:00need and what they're looking for okay
6:42:02this is super important you don't want
6:42:03to pitch yourself before you do any of
6:42:04these steps what's been stopping you
6:42:06from getting there so far are you on
6:42:07track and looking for something specific
6:42:09to speed up the process next is timeline
6:42:11make sure you know when they plan on
6:42:13implementing certain steps and getting
6:42:16their goal so that you can later on
6:42:18encourage them to start now if they want
6:42:20to reach their goal by whatever date
6:42:22they say and then next of course is
6:42:23offer if you can make your prospect an
6:42:26offer at this point make sure it goes
6:42:28together with the information that
6:42:29they've given you and that's basically
6:42:31it so Pro tips number one this is a
6:42:33Discovery call and not an interview a
6:42:35lot of people think that once you hop on
6:42:36these calls people are going to be
6:42:37asking you so how long have you been
6:42:39marketing for what companies have you
6:42:41work for blah blah blah in my experience
6:42:43that never ever happens I've gotten on
6:42:45sales call role plays with guys and they
6:42:47like they're pretending to be the client
6:42:48and they think those are the questions
6:42:49they're going to ask those are not the
6:42:50questions that are asked nobody actually
6:42:52like it's not a job interview dude you
6:42:54you'll find out with freelancing and
6:42:55with marketing that everything you're
6:42:57taught in school or everything you're
6:42:58conditioned to believe is just false
6:43:00people are not that interested in that
6:43:01people just want to see see if you can
6:43:04do the thing that they want you to do
6:43:05and if you show them that you're
6:43:06competent and that you can do it and get
6:43:08them results then they don't care I
6:43:09don't care if someone started yesterday
6:43:11if I give them a chance and they knock
6:43:12it out of the park dude who cares so
6:43:14next don't over complicate things it's
6:43:16hard to say the wrong thing to the right
6:43:18person and the right thing to the wrong
6:43:19person super important you can't sell
6:43:21meat to a vegan offer what they need and
6:43:24not what you're good at okay so you're
6:43:26not going to sell meat to a vegan
6:43:28translation is that you're not going to
6:43:30give somebody or sell somebody on
6:43:31something that they don't want so let's
6:43:32say you have this awesome burger and
6:43:34you're trying to sell it to a vegan dude
6:43:35and you're like bro it's made out of
6:43:36grade a Angus beef this is awesome beef
6:43:38it's the best like okay but I don't eat
6:43:40that and you're like okay but but no bro
6:43:41you don't understand bro this this beef
6:43:43got the spices in it bro and and it's
6:43:45created just perfectly like bro I don't
6:43:47eat that I don't eat meat I don't know
6:43:48what to tell you it's the same thing
6:43:49dude distinguish obstacles from
6:43:51objections this one's super important
6:43:52and know the difference before getting
6:43:54into price ask just a triple check is
6:43:56this something you feel like could help
6:43:58you get to your goal like the offer that
6:44:00I gave you and is there any reason why
6:44:01we wouldn't be able to start right away
6:44:03and hit the ground running so if you say
6:44:04something like is there any reason why
6:44:06we wouldn't be able to start today they
6:44:07might say oh yeah well we're actually
6:44:09like working on implementing or bringing
6:44:11on more people in the next 2 weeks and
6:44:13you wouldn't really bring up price until
6:44:15you get that information you don't bring
6:44:16up price until you have all the
6:44:17information the reason why this is
6:44:18important is because let's say you don't
6:44:20bring up obstacles first you just go for
6:44:23Straight Like price you can be like okay
6:44:24well the price is like we can do this
6:44:26for like 2 Grand a month then they're
6:44:27going to say something like oh yeah well
6:44:28we were thinking about starting in 2
6:44:29weeks anyways and that's going to work
6:44:31against you because now instead of in of
6:44:33you actually handling the objections
6:44:35themselves cuz maybe they'll have
6:44:36objections and maybe they'll have
6:44:37obstacles but trying to handle them both
6:44:38at the same time is the worst thing that
6:44:40you can possibly do cuz they're going to
6:44:42try to come up with some excuse and then
6:44:43you're going to believe the excuse then
6:44:44you're going to get off the call without
6:44:46actually handling their objections and
6:44:48that's not what you want so you want to
6:44:49figure out when they're actually trying
6:44:50to start if they're ready to start right
6:44:52now and if they say something like yeah
6:44:53I'd be willing to start if we can work
6:44:54out like an offer like if the pricing
6:44:56would make sense then it gives you a
6:44:57perfect segue into the price cuz they're
6:44:59bringing it up being like well what are
6:45:00you what's your price and you're not
6:45:01bringing it up so this always looks
6:45:02better and next we need to talk about
6:45:04objection handling this should pretty
6:45:06much never happen like I I've never
6:45:08really had to be in an objection
6:45:09handling situation but if it does here
6:45:11are a few things that you do need to
6:45:13know one never be confrontational agree
6:45:15first and then become curious so if
6:45:17someone says something like yeah now
6:45:18really isn't the right time I don't know
6:45:20if we have it in the budget so I got to
6:45:22get off the call and check the finances
6:45:24what I would say is yeah man makes a
6:45:26bunch of sense I mean you're a business
6:45:27owner you got a bunch of bills I'm sure
6:45:29you got a bunch of softwares and people
6:45:30and payroll and bills be creeping up on
6:45:32you so I understand no worries and then
6:45:34you would handle the objection so you
6:45:36agree yeah man makes makes perfect sense
6:45:38but understand that most objections are
6:45:39smoke screens ask questions to get the
6:45:41real objection so a lot of people say
6:45:43something like I got to think about it
6:45:45or I'm not really sure yet or let me
6:45:47look at the finances because they're
6:45:48giving you a smoke screen a smoke screen
6:45:50is something to distract you from the
6:45:52real objection use your sales call
6:45:53information that you wrote down for ammo
6:45:55that's really important too so to get
6:45:56there that if someone says oh well you
6:45:58know I think that we should wait and I
6:46:00would look at it look at my page while
6:46:01be like this this this is really what I
6:46:03would say well I'm a bit confused you
6:46:04said you wanted to wait but then like
6:46:06earlier you said that you wanted to
6:46:07reach this amount of money in the next 3
6:46:09months so it sounded like you were like
6:46:10super ready to get going and now you're
6:46:12saying you want to wait and you know
6:46:14that's cool and all I was confused which
6:46:15one are you trying to go super quick and
6:46:17just by asking questions them seeing
6:46:19that they're contradicting themselves
6:46:20they're are going to be like yeah well I
6:46:21did say that so the goal here is not to
6:46:23make them feel stupid it's not to get
6:46:25them in a gotcha moment the goal here is
6:46:27literally just to get to the real
6:46:28objection that's it handling the real
6:46:30objection and the real objection the
6:46:32only real OB ction that you they could
6:46:33really have is that one they don't trust
6:46:35you to do what you're saying you're
6:46:36going to do and two is they think that
6:46:38you're overpriced they think that they
6:46:39can get it for cheaper and better or
6:46:41cheaper for the same quality that sort
6:46:42of thing if they say something like you
6:46:43know I want to think about it for
6:46:44example I'd be like oh yeah for sure no
6:46:47worries what exactly do you want to
6:46:48think about and it could be like well I
6:46:50want to think about the price or I want
6:46:52to think about like I want to look at
6:46:53more of your work and you know look at
6:46:55more of your portfolio those are two
6:46:56different things so if they want to look
6:46:57at more of your work look at more of
6:46:59your portfolio then they're not
6:47:00convinced yet they don't trust you yet
6:47:01and if they are just concerned about the
6:47:03price then that's an objection you can
6:47:05handle so if you're on the call you can
6:47:06be like oh yeah no worries man if it be
6:47:08comfortable with you what I usually do
6:47:10is start out with my clients like just
6:47:12as a discovery project so like a small
6:47:13onetime project to see you know if we
6:47:15worked well together if it would be a
6:47:16good fit and then we work together from
6:47:18there does that sound cool and that's
6:47:20really all you need to know about
6:47:21objection handling now look you're going
6:47:22to hear a whole bunch of stuff about
6:47:23sales calls and objection handling that
6:47:25is not going to apply to you if you
6:47:27start looking up videos or looking at
6:47:29videos because when most people talk
6:47:30about sales calls or objection handling
6:47:32is from a business to Consumer
6:47:35standpoint so like if you're a Salesman
6:47:37and you're getting on sales all day
6:47:38where they'll be like oh if they say
6:47:39this you say this and then they say this
6:47:41and you say this and then this is the
6:47:42perfect objection handle it's like first
6:47:44and foremost one of the biggest things
6:47:45you have to remember dude is that these
6:47:47are business owners these are
6:47:48sophisticated audience that you're
6:47:49talking to and they're smart so if
6:47:51you're over here trying to do some crazy
6:47:52objection handles on them and stuff like
6:47:54this they're going to feel it they're
6:47:56going to feel like you're you're doing
6:47:57like sales calls things and they're
6:47:58going to be shut off I've been through
6:47:59this before I I say this from experience
6:48:01because I've done the whole like getting
6:48:02on a sales call and um doing the
6:48:04objection handling and going super deep
6:48:06into their pain state do going super
6:48:08deep into their pleasure State and all
6:48:09this type of stuff and people see it
6:48:10coming from a mile away and it just
6:48:12really turns them off on the sales call
6:48:14because they feel as though it is a
6:48:15sales call it is a discovery call you're
6:48:17just talking to them that's basically
6:48:19you're just talking to them don't
6:48:20overthink it I've had sales calls where
6:48:21I literally just get on kick it with the
6:48:23dude we have Good Vibes we talk we have
6:48:25a conversation and then we just close
6:48:27the deal it's really that easy
6:48:28businesses like chess instead of trying
6:48:30to memorize every possible line learn
6:48:31the principles that can be applied in
6:48:33any situation this is why General
6:48:35business advice is undervalued while
6:48:37templates methods and tactics are
6:48:39overvalued Tyson 4D out here spitting
6:48:41some facts essentially you want to learn
6:48:43the principles because they can be be
6:48:44applied in any situation rather than
6:48:46just like Tyson what's the scripts
6:48:47what's the exact words that I say
6:48:49because if you have a planned out script
6:48:50and they say one thing that's not on
6:48:51your script now you're sitting there
6:48:52like a deer in the headlights you don't
6:48:53know what to say so learn the principles
6:48:55dude also a tip that I didn't even write
6:48:57down here is just be more social dude
6:48:58just talk to more people a lot of people
6:49:00think that uh they're going to get on
6:49:01the sales call and be like super social
6:49:04they're going to know exactly what to
6:49:05say and be witty and stuff dude people
6:49:07on calls especially like your Vibe
6:49:09really does say a lot about you so if
6:49:11you get on and you see really chill you
6:49:13see him like a good person a lot of the
6:49:14times that's just going to get you the
6:49:16gig like that's the main reason why
6:49:17people want to get on calls with you is
6:49:19cuz they want to see if you are who you
6:49:20say you are that's basically it and if
6:49:22you get on the call and you're like
6:49:23quiet and you're just answering things
6:49:25with like one-word sentences and you
6:49:26seem nervous that's going to not be good
6:49:28for you bro that's going to hurt you
6:49:29overall so just go out in your life and
6:49:31say hi to more people people and start
6:49:33small conversations go out there and
6:49:34compliment some people and make some
6:49:36observation statements like hey that's a
6:49:37cool belt that's it and this is going to
6:49:38get you out of your comfort zone but
6:49:40it's also going to help you be more
6:49:41social and once you're better you have
6:49:42better social skills it's going to help
6:49:43you on these sales calls next thing to
6:49:45note is that imposter syndrome is great
6:49:47The Cure is to just get unreasonably
6:49:49good at what you do and then it will go
6:49:51away so if you're of the thought of like
6:49:52well I don't know if like clients are
6:49:54going to want to work with me if like my
6:49:55copying is good enough this sort of
6:49:57thing dude just get better learn more
6:49:59get better one of the biggest things
6:50:00that helped me here is to get my own
6:50:01Mentor I've got tons of Mentor over the
6:50:03years my last one that I paid just a
6:50:05couple months ago actually 18 Grand us
6:50:07for the mentor I know some people are
6:50:09like wow that's crazy it is pretty crazy
6:50:10it hurt the pockets a little bit but uh
6:50:12bro you got to know and my mentors pay
6:50:14for mentors like the guy that I paid 18
6:50:16Grand to he paid his mindset Mentor over
6:50:19200 grand for like mindset coaching
6:50:21because he's worked with the biggest
6:50:22names and you know he he's a real deal
6:50:24so just to put into perspective it's
6:50:25really just paying for Speed you can do
6:50:27it without mentors and it's great but
6:50:29there's going to be some lost time
6:50:31that's basically it more mistakes takes
6:50:32more trial and error and and trying it
6:50:35for for more time right so that's it
6:50:36next up okay and this is the this is the
6:50:38good one this is where it gets juicy
6:50:40Advanced and secondary copywriting
6:50:42skills to close 4K per month copywriting
6:50:44clients email marketing video sales
6:50:46letters sales Pages funnel building
6:50:49email sequences Ai copyrighting and even
6:50:52more then to top it all off the after
6:50:54video action plan which is a complete
6:50:56must watchat if you watch everything and
6:50:58just without the action plan it's like
6:51:00dude why'd you even watch bro here's
6:51:02exactly what I would do if I had to quit
6:51:04my 9 to5 in only 60 days in my life
6:51:06dependent on it someone kidnapped my
6:51:08family or they kidnapped me they held a
6:51:09gun in my head and said you had 60 days
6:51:11bro if you don't make 3K 4K per month
6:51:14and quit your 9 to5 job you're done
6:51:16here's what I would do I would quickly
6:51:18of course sign up to as many email lists
6:51:19as possible in your relative Niche and
6:51:22look for any free resource ebook or
6:51:24newsletter that you can sign up to so
6:51:26get on as many emails as possible this
6:51:29is like I said it's just going to give
6:51:30you a better perspective of what people
6:51:32are sending out you're going to be able
6:51:34to outreach to them based on what they
6:51:36send out and so on and so forth next is
6:51:38to gather up to 10 to 20 prospects per
6:51:40day feed run your personal profile to
6:51:43100 followers and nine posts which again
6:51:45this this should take like 3 days all
6:51:47you have to do is go through your camera
6:51:49roll look at some posts you already have
6:51:51write some good captions and maybe write
6:51:53one or two or three reals and then then
6:51:56create a reel reels are not that
6:51:57difficult to make you literally just
6:51:59hold your phone out and record your face
6:52:01like I don't know how how much easier I
6:52:03can really describe it that's like as
6:52:04easy as a guess so I speedrun your
6:52:06personal profile 100 followers and nine
6:52:08posts again that should take like 2 days
6:52:103 days and then you're ready to start
6:52:12outreaching like crazy send 10 to 20
6:52:14initial outreaches daily from any of the
6:52:16methods above if you're a beast dude
6:52:18just keep sending them out something to
6:52:20note is that if you create a brand new
6:52:21account and then just start sending out
6:52:23like crazy amounts of outreaches like 50
6:52:25a day Instagram is going to shut you
6:52:27down because they're going to be like
6:52:28this dude sending out too many
6:52:29Instagrams and he just made a brand new
6:52:30account so it looks like he's a Spam bot
6:52:32so you want to make sure you're not
6:52:33going into the Instagram spam folder so
6:52:36you want to start small or ideally start
6:52:38with an account that's actually old so
6:52:40use an old account if your old account
6:52:42you know you have friends and family on
6:52:43there that you don't want them to see
6:52:45just start a new account but warm it up
6:52:47first with only small amount and do some
6:52:49instead of Instagram Outreach do some uh
6:52:51email Outreach off rip as well so next
6:52:53is to join the Discord in school groups
6:52:55you know this is obviously before all
6:52:57the other ones but you want to exchange
6:52:58value with others talk to other people
6:53:00exchange value with others share your
6:53:02findings and also it really helps to
6:53:04just make friends if you want to go fast
6:53:06go alone if you want to go far go
6:53:08together I've had multiple like they
6:53:10started out as like accountability
6:53:11Partners but I would consider them just
6:53:12straight up friends on my copywriting
6:53:14journey where we would just like hop on
6:53:15a call we would both just work Outreach
6:53:17for like 5 hours 6 hours and be like all
6:53:20right I'm getting off now and they'd be
6:53:21like okay I'll get off now too I'll be
6:53:23on in a couple hours and then you just
6:53:24get off and get back on in a couple
6:53:25hours and you start working again this
6:53:27is what I did I'm super motivating super
6:53:29inspiring because once they get a win
6:53:30you know your win is coming next and
6:53:32it's just is the best thing to do next
6:53:33is to nurture and follow up with any
6:53:35warm leads heavily so if you outage to
6:53:37somebody and they say hey what's up and
6:53:39then you let it marinate and then you
6:53:41ask them if they want to see some value
6:53:43and they say yes they're now a warm lead
6:53:45so whether they ghost you or they say no
6:53:47or they say yes and then goes to you or
6:53:49whatever the outcome is after they say
6:53:51yes to the to your free value and you
6:53:53send it over to them they're now a warm
6:53:55lead and they now are somebody that you
6:53:56Outreach to Forever next I would get on
6:53:58camera record looms and video intro DMS
6:54:01this is a lot of stuff that a lot of
6:54:02people don't want to do a lot of people
6:54:04don't want to get on camera a lot of
6:54:05people don't want to give value a lot of
6:54:06people don't want to spend time doing
6:54:07this but I would just go head first into
6:54:09this dude I would just be sending Crazy
6:54:11Looms crazy amount of video intro DMs I
6:54:13would just be sending sending sending
6:54:14sending sending because this is just
6:54:17stuff that can never be oversaturated
6:54:19especially because how you do the videos
6:54:21and how you do the Looms is a big part
6:54:23of the whole process I'm good on camera
6:54:26I wasn't always good on camera trust me
6:54:28I have some resources in the free copy
6:54:29starter kit and also some of my very
6:54:31first videos on YouTube can watch where
6:54:33I was stumbling over my words and I
6:54:35couldn't speak properly at all and a lot
6:54:36of people are like no bro I literally
6:54:38don't even believe that you weren't a
6:54:40good speaker cuz dude like the Charisma
6:54:42the articulation pronunciation the
6:54:44enunciation it's all on point and it's
6:54:46like yeah dude all I do every single day
6:54:48is talk all I do is review people's copy
6:54:50all I do is create YouTube videos all I
6:54:51do is create videos on my Instagram
6:54:53right so all I do is talk so practice
6:54:54makes perfect that's really just it just
6:54:56Spam bro just do it just do it just
6:54:58do it you have to attack these goals
6:54:59remember you have 60 days and your life
6:55:01depends on it now now I would finish all
6:55:03of these steps in like one to two days 3
6:55:05days max and repeat them and refine the
6:55:07process in 60 days there's no reason you
6:55:09can't quit your job I've helped many
6:55:11people already do it quit their job 60
6:55:12days or make 3 to 5K per month 60 days
6:55:15that's it so everybody Here's a thought
6:55:17exercise for you I want to ask you a
6:55:18question if you make a million doar are
6:55:20you rich some people might say yeah some
6:55:22people might say no if someone works for
6:55:2440 years and earns $25,000 per year they
6:55:26made a million dollar are they Rich hell
6:55:28no someone else makes a million do in
6:55:30one year are they Rich most people would
6:55:32say yeah unless you going to be one of
6:55:33those popest dudes that are like no bro
6:55:35you need to make a billion dollars a
6:55:36year like okay a million dollar a year
6:55:38are they Rich yes most people would say
6:55:40money is more about speed than it is
6:55:43about quantity so making as much money
6:55:45as possible sure that's one thing but
6:55:47it's about making money quickly and to
6:55:48make money quickly you have to do things
6:55:51quickly you have to start quickly you
6:55:52have to finish quickly you have to do
6:55:53everything quickly bro you just have to
6:55:55not stop you just have to attack attack
6:55:57attack everything so here's how I felt
6:55:59starting out and I recommend everybody
6:56:01document their Journey I took like video
6:56:03journals and also journaled in my
6:56:05Snapchat that's why it looks like this
6:56:06in my Snapchat because a year later it
6:56:09would give me a notification like hey
6:56:11you have memories from last year so
6:56:13here's what I said I didn't even spell
6:56:14copywriting right that's how you know I
6:56:16was just starting out just finished the
6:56:17copywriting course now it's time to
6:56:19reach out to companies and try to sell
6:56:21my services I've really been stalling
6:56:23the process because I'm not excited to
6:56:25get turned down or to be on business
6:56:26calls it's all very new to me and
6:56:28definitely the most uncomfortable part
6:56:30but I know it's necessary and I know
6:56:32it's worth it I want so bad to quit my
6:56:35job get my time back and enjoy life's
6:56:37luxuries and I can't do that if I don't
6:56:39for force myself to do this this might
6:56:41be one of the harder things I've ever
6:56:43done not because of its sheer difficulty
6:56:45but because it's not something I have to
6:56:47do but something I have to force myself
6:56:50and make it something I have to do
6:56:52meaning I have to be a you know a
6:56:53selfstarter there's nobody telling me to
6:56:55do this I was in the Army I was a
6:56:57carpenter you know I had done these hard
6:56:59things before but it was because someone
6:57:00was yelling in my face to do it to do by
6:57:02myself and to keep myself motivated I
6:57:04understood that it was going to be
6:57:05difficult if there's anything that I've
6:57:07learned in this lifetime is that hard
6:57:08work pays off and that was back in 2022
6:57:11when I was just starting my copy
6:57:12ordering journey and these were my goals
6:57:14in one month I want to have made a
6:57:15couple of sales by this time 6 months my
6:57:18goal is to make $5,000 per month that's
6:57:20more than enough to quit my job and get
6:57:21an extra apartment February 2021 it was
6:57:24actually 2022 I don't know why I put
6:57:252021 here as you can see it's full of
6:57:27typos but um this was February 2022 so
6:57:30when I was just starting my copyrighting
6:57:31journey as of this recording it's July
6:57:342024 right so literally 2 years ago this
6:57:37was me if you're anxious use it as fuel
6:57:39if you're excited use it as fuel if
6:57:40you're angry use it as fuel if you're
6:57:42frustrated use it as fuel and if you're
6:57:44insecure use it as fuel emotion is
6:57:47energy energy cannot be destroyed only
6:57:49transformed so use all of your emotions
6:57:51to your advantage cuz it's all fuel it
6:57:53all helps you get to the goal so let's
6:57:55put it into perspective because it's
6:57:56going to be tough again copywriting is
6:57:58not some passive income scheme where you
6:58:00can just like click a few buttons and
6:58:01money fall out of the sky even though
6:58:03that's probably what some Tik Tok Guru
6:58:04told you it's not like that he to put it
6:58:06into perspective cuz it's going to take
6:58:07work the traditional route going to
6:58:09college is going to University getting
6:58:11into tens of thousands of dollars of
6:58:13debt if not $100,000 of debt sacrificing
6:58:15four plus years 4 years 6 years 8 years
6:58:18just for a chance to make over six
6:58:20figures and check this out how many
6:58:22people drop out of university around 40%
6:58:24of people drop out 40% of people they
6:58:27get into tens of thousands doll of debt
6:58:28they get into up to $100,000 in debt and
6:58:30they spend years in it and then don't
6:58:32even finish that's almost half the
6:58:34people dude that's almost half the
6:58:36people so yes man copy writing is going
6:58:38to take some work it's not going to take
6:58:39nearly as much work as University
6:58:41chances are and it's not going to cost
6:58:43even a fraction it can cost nothing it's
6:58:46it's literally free to start you can do
6:58:48it try it for a year for 2 years and
6:58:50you're going to be no worse off than
6:58:51when you started and look the last thing
6:58:53that I really need to give you is to not
6:58:55let your overly skeptical brain talk you
6:58:57out of your destiny so you don't have
6:58:59any excuses this guy's name is leopo he
6:59:02said he's made $99,000 now I'm almost
6:59:04done sending up the funnels for the
6:59:06companies I'm working with I don't know
6:59:07exactly how much I'll be making from
6:59:08commission but at least $3,000 to
6:59:10$55,000 a month per company he's 14
6:59:13years old my friends 14 years old at the
6:59:15time of writing this probably 15 now but
6:59:17he's 14 he's made over 9 Grand with
6:59:20copyrighting what is your excuse what is
6:59:22your excuse top geographies 22% of
6:59:25people are from the United States but 9%
6:59:27of people are from India so I know
6:59:28there's a lot of Indian people or a lot
6:59:30of people from any of these third world
6:59:31countries India Nigeria as well okay
6:59:34third world country Canada like like I'm
6:59:36in Canada so I can say that obviously
6:59:37Canada isn't a third world country
6:59:39although it seems like that it feels
6:59:40like that sometimes so here's what Zeus
6:59:41said Zeus said I started with $0 and no
6:59:43copy skills and I'm currently at four
6:59:45figures per month so over $1,000 per
6:59:47month won't go into the exact amount but
6:59:49it's like 880,000 Indian rupees which is
6:59:51more than his high school teachers he's
6:59:53making a lot relative to where he lives
6:59:55and what he's doing right now and he's
6:59:57all he's also 16 years old so I was like
6:59:59dude look a lot of people like to say
7:00:01okay yeah this will work but it won work
7:00:03for me man what is your excuse lastly I
7:00:05want to hear what my past students David
7:00:07has to say have him come on here and do
7:00:09a quick word to you guys about what he
7:00:10was able to accomplish with copyrighting
7:00:12as well what's up guys so right now I'm
7:00:14at Ikea over here in Burbank California
7:00:17and this is where I used to work and I
7:00:19just want to make a huge shout out to
7:00:20Tyson I was able to quit my job here in
7:00:22about 4 months about 3 and a half 4
7:00:24months so I started back in December I
7:00:26got my first client within a month that
7:00:28was a trial client so this was a client
7:00:30I worked with on a trial basis for about
7:00:33a month and then 3 weeks after that I
7:00:35got my first paying client and then a
7:00:38month and a half after that I got my
7:00:40third client now all my clients are on
7:00:42retainers and I was able to completely
7:00:44walk away from my job right here all
7:00:46right everybody now that you've heard
7:00:47all that and you know the copywriting
7:00:49really is the real deal now we're going
7:00:51to talk about the introductory to
7:00:53secondary copywriting skills super
7:00:56important sometimes referred to by me
7:00:58cuz I come up with the term as copy
7:01:00salting other people sometimes call full
7:01:02stack copywriting or digital marketing
7:01:04understand how to utilize more than just
7:01:06copywriting is going to give you an
7:01:07unfair advantage and a Competitive Edge
7:01:09over every other copywriter and look
7:01:12guys the reason why this is so so so so
7:01:14so so so important is because this is
7:01:17going to make it feel really real like
7:01:19again everybody's like oh well how can I
7:01:21get paid just like $10,000 per month
7:01:23just for writing words and stuff it's
7:01:24like no this is the stuff that you
7:01:26really start to make serious bank with
7:01:28and you're going to see why because it's
7:01:29not all easy it doesn't all come
7:01:31secondary teer and a lot of this
7:01:32information is not freely available or
7:01:34at least until this course came out I
7:01:36literally couldn't find much on a lot of
7:01:38this stuff I had to learn from
7:01:39experience I had to learn from also
7:01:41people that I've done business with and
7:01:42my clients as well like my clients are
7:01:44people who are making $4 million $10
7:01:46million per year and they were actually
7:01:49like mentoring me and teaching me
7:01:50themselves which was really cool I also
7:01:52hired a mentor currently that's like
7:01:53Dude making crazy money like crazy money
7:01:56he's made over 50 million here's the
7:01:58skills that we're actually going to be
7:01:59learning in this section email sequence
7:02:01creation how emails work together in a
7:02:03sequence in order to complete a specific
7:02:04goal email automation Creation in
7:02:06software how to maximize profitability
7:02:08in email lists by creating email
7:02:10marketing automations that drive sales
7:02:12on autopilot video sales letters or bsls
7:02:15these are videos that shift beliefs
7:02:17while also revealing the product with
7:02:19the intentions of getting the sale AI
7:02:21copywriting how to create better copy in
7:02:23a shorter amount of time using Ai and
7:02:25chat gbt landing page creation how to
7:02:27manipulate simple softwares to build a
7:02:29landing page for your clients that will
7:02:31will lead them to getting more sales and
7:02:34finally a complete action plan on how to
7:02:36tackle this whole course also we're
7:02:37going to be talking about sales funnel
7:02:38and sales funnels Creations it really
7:02:40does encompass all of these so think of
7:02:42all of these as different pillars we've
7:02:44learned the copywriting the copywriting
7:02:46applies to all of these and then all of
7:02:48these applies to marketing funnels okay
7:02:51so a marketing funnel is essentially an
7:02:52amalgamation of all of these together
7:02:54like essentially you're getting a full
7:02:56marketing master's degree or a PhD by
7:02:59just watching this video I'm telling you
7:03:00and then a complete action plan on how
7:03:02to tackle this whole entire free Mega
7:03:04course okay so guys we're in the final
7:03:06stretch don't quit in the middle quit at
7:03:07the end quit what you're done at least
7:03:09and we're going to we're going to
7:03:10continue and tread on everything you've
7:03:11watched until this point will only be
7:03:13highly effective if you watch until the
7:03:15end and Implement these action steps so
7:03:17it's not easy but they work so my job is
7:03:19not to tell you guys what's easy not to
7:03:21tell you guys what you want to hear is
7:03:22to actually give you guys what will work
7:03:23so when we get to the actual final
7:03:25action steps don't look at them and say
7:03:27oh well this looks hard this looks
7:03:29daunting no this is what it takes to win
7:03:31this is the price of admission how I
7:03:33think of it is like success is like a
7:03:35club it's like a nightclub it's Club
7:03:36success and there's a bouncer you get up
7:03:38to the bouncer and instead of checking
7:03:40your ID he checks how much you've done
7:03:42how much work you've put in he checks
7:03:44you and if you don't have the skills to
7:03:46pay the bills if you can't show your
7:03:47receipts of all the people you've been
7:03:48outreaching to all the work you've been
7:03:49doing he ain't going to let you in you
7:03:50can't cheat the game there ain't no
7:03:51secrets it really just the secret is in
7:03:53the work that you're avoiding that's it
7:03:54I get these comments all the time I find
7:03:55them hilarious but we're going to
7:03:56address them don't think copywriters are
7:03:58needed anymore people advertise through
7:04:00social media which is way more effective
7:04:01Ive of course I can see why people would
7:04:03think that there's no big deal so
7:04:05another thing to to understand is that
7:04:06women lie dude men also lie but numbers
7:04:09don't so let's take a look at the
7:04:10numbers my friends is email marketing
7:04:12important to make business and also I
7:04:13got these all of these off of Google and
7:04:15you can check the stats and check the
7:04:17resources to do your own research if
7:04:18you'd like is email marketing important
7:04:19to make businesses money 78% of
7:04:22marketers report combined increase in
7:04:25email engagement for every $1 businesses
7:04:28spend on email marketing they receive
7:04:30$42 in return on average 49% of
7:04:33consumers say they would like to receive
7:04:36weekly promotional emails from their
7:04:38favorite Brands but that's not it is
7:04:39email marketing a good way to make money
7:04:41email marketing has a typical Roi of $42
7:04:43for every $1 spent but is email
7:04:46marketing dying why or why not email
7:04:48marketing is not dead e- marketer
7:04:49reports that 81% of retail professionals
7:04:52say email marketing is a successful way
7:04:54to acquire new customers compared to 51%
7:04:57who think the same about social media so
7:04:59more people say that you can make money
7:05:01with email marketing than social media
7:05:0330% more people that's not a negligible
7:05:06amount that's a huge amount that makes
7:05:08email more than 40 times more effective
7:05:10for acquiring new customers than either
7:05:12Facebook or Twitter 40 times and we're
7:05:16get into why in just a moment some more
7:05:17key statistics there are 4.48 billion
7:05:20email users worldwide 81% of companies
7:05:23use emails as a part of the marketing
7:05:24strategy 88% of people check their
7:05:27emails every single day email remains a
7:05:30significantly more effective way to
7:05:31acquire customers than social media
7:05:33nearly 40 times that of Facebook and
7:05:35Twitter combined here are some key
7:05:37social media versus email marketing
7:05:39metrics so email has an average open
7:05:41rate of 15 to 25% social media
7:05:44organically you're only getting 2 to 4%
7:05:46of people who are actually going to look
7:05:48at your posts click the rate 2.9%
7:05:50through email click the rate on social
7:05:52media 1.36 conversion rate on email 8%
7:05:55social media 3% return on investing
7:05:573600% so 36 Roi 36 to for $1 spent or 42
7:06:02as some other studies know but with
7:06:04social media it's only 180% let's see
7:06:06what the top nine figure marketers think
7:06:09so this is from a book actually this is
7:06:10from a book called sell like crazy from
7:06:12Sabri subri Sabri subri is a ninef fig
7:06:15digital marketer he's a great marketer
7:06:17and he makes tons of money obviously and
7:06:19he makes tons of money for the
7:06:20businesses that he works with so he
7:06:22knows exactly what he's talking about
7:06:23he's been in the game he's an OG in the
7:06:25game okay so and according to the direct
7:06:27marketing Association dma for every $1
7:06:29marketing spends on email the average
7:06:31Roi is is $44 and so email marketing is
7:06:34better than SEO Internet ads keyword ads
7:06:37mobile marketing cataloges banner ads
7:06:39and everything else in between don't
7:06:41make the mistake of not building this
7:06:42incredible asset for your own business
7:06:44email delivers more leads than any other
7:06:47marketing channel and 42% of businesses
7:06:50have listed email marketing as the top
7:06:52digital marketing channel for their lead
7:06:54generation so if you're serious about
7:06:56business growth an email list is
7:06:58critical in addition to this email is
7:07:00incredibly efficient it can sell to 10
7:07:02people as easily can as it can sell to
7:07:04100,000 people in other words it scales
7:07:07you can write just one great email
7:07:09message and profit from it again and
7:07:11again and again just like this one email
7:07:13I wrote in 30 minutes that has already
7:07:15made me
7:07:18$467,000 screenshot included one email
7:07:2130 minutes over 400 Grand I wrote this
7:07:23great email once and thanks to the power
7:07:25of email marketing in automation it's
7:07:27been a Workhorse that keeps working
7:07:29grinding it out and bringing in more
7:07:31money without me having to exert any
7:07:33further effort when I look at sales and
7:07:35marketing I Look to create automatic and
7:07:37robotic like selling systems where you
7:07:39can write an email shoot a video write a
7:07:41sales page or record a webinar and then
7:07:43profit from it again and again on
7:07:44autopilot email is the Bedrock of my
7:07:47business today it's by far the number
7:07:48one source of Revenue is how I
7:07:51communicate with my community launch new
7:07:53services and reach my customers email is
7:07:56the engine that's generated millions of
7:07:58dollars for my business more than every
7:08:00other channel we used used combined and
7:08:02it's not just our business that depends
7:08:04on email it turns out that having an
7:08:06email list has a 40 fold impact to your
7:08:08bottom line yes you've heard that right
7:08:10so I'll leave it at that everybody knows
7:08:12the stats you I've given you the stats
7:08:13right now Alex heroi also a huge
7:08:16marketing guy in business owner that
7:08:17I've already talked about a little bit
7:08:19in this video this email marketing
7:08:20strategy made me over $2.4 million steal
7:08:23it okay so everybody knows in business
7:08:25that email marketing works so I don't
7:08:27know about you guys but I trust all of
7:08:29this proof over this dude this is just
7:08:32some random on Instagram you're going to
7:08:33come across people who just don't
7:08:35understand it they don't get it also
7:08:36dude who do you think writes the adverts
7:08:39on social media who do you think writes
7:08:41them dude it's the copywriters the
7:08:42copywriters also write the ads too not
7:08:45to mention it's not a question of social
7:08:47media or email marketing they're used in
7:08:50conjunction they're both used if you're
7:08:51using one without the other you're not
7:08:53getting the best results so it's just
7:08:54nonsensical I just like to address that
7:08:56I like to address those things because
7:08:58just the stats show like there's no like
7:09:00don't believe me dude like straight up
7:09:01don't believe me don't believe anyone
7:09:02else do your own research if you have to
7:09:04dude it's right there email sequences
7:09:06now let's talk about it let's talk about
7:09:07how to make all this money with emails
7:09:09and how it actually works so why email
7:09:11sequences email sequences are an
7:09:13effective way to make emails work
7:09:16together to achieve a desired goal so
7:09:18what types of email sequences are there
7:09:20so we're going to go over a welcome
7:09:22sequence sales SL deadline sequence and
7:09:24a subscriber revivor sequence now there
7:09:26are probably tons of other email
7:09:28sequences out there but these are the
7:09:29most basic ones and they're the ones
7:09:31that we're to focus on I'm not going to
7:09:32give you a master class on every single
7:09:34one of these secondary skills because
7:09:36again they're not even going to be that
7:09:37relevant to you until you get a client
7:09:39in the first place but I want to have
7:09:41you exposed to them so you have a better
7:09:43idea of the marketing landscape as a
7:09:46whole I started outreaching and I didn't
7:09:48even know what an email sequence was
7:09:50like people kept saying these words like
7:09:51email sequences email automations sales
7:09:54funnels and I had zero clue what the
7:09:56hell they meant and I I had already been
7:09:58buying a whole bunch of courses and
7:10:00nobody really told me I was like what
7:10:01does this stuff even mean hey man I'm
7:10:03giving out the free game right here I'm
7:10:04not even gatekeeping anything it's kind
7:10:05of nuts but hey man we're going to get
7:10:06right into it a welcome sequence is
7:10:07important because it encourages future
7:10:09conception of emails while also creating
7:10:11belief shifts that will help them get
7:10:13into a buying State down the line so it
7:10:15warms them up it gets them more familiar
7:10:17with their brand it gets them opening up
7:10:19your emails so these are highly valuable
7:10:21emails that are going to train people to
7:10:22open and also click on links next the
7:10:24sales SL deadline sequence a sales promo
7:10:28sequence is created to get sales and
7:10:30convert readers while still injecting
7:10:32value as to not sacrifice good will you
7:10:35have things called like soft ctas and
7:10:37then hard ctas or just straight up
7:10:39deadline or promo emails we're going to
7:10:41get into what those exactly look like
7:10:42and I'm going to break them down I have
7:10:43some examples of all these of course
7:10:45that we're going to be looking at so
7:10:46next is the subscriber revivor sequence
7:10:48sent to subscribers who haven't opened
7:10:51in the last 30 to 60 days okay and you
7:10:53can automatically do this in the
7:10:54software again having a subscriber revor
7:10:57sequence and automation is the best way
7:10:59to ensure you have a clean email list
7:11:01while still keeping as many people on
7:11:03that email list as possible I'm going to
7:11:05talk about email deliverability why you
7:11:07want a clean email list why you actually
7:11:08want to delete some email addresses off
7:11:10of your email list and all that stuff
7:11:12later because again this is all going to
7:11:14sound new to you we're like at least 6 7
7:11:17hours in and we're still uncovering new
7:11:19territory here okay so I'm going to
7:11:20explain everything in excruciating
7:11:22detail as we continue man what is going
7:11:24on everybody it is your boy Tyson 4D and
7:11:27you already know what we came here to do
7:11:29we came here to learn more about
7:11:30copyrighting more spefic specifically
7:11:31secondary skills and we're taking a look
7:11:33at some email sequence examples so let's
7:11:36start off with the welcome sequence what
7:11:38does this look like what does it entail
7:11:39now essentially inside of here I have
7:11:42taken the liberty of gathering some
7:11:43emails actually from my own email inbox
7:11:46so these are lists that I've signed up
7:11:48to and I've been getting emails for I'm
7:11:49going to show you a couple of examples
7:11:52super quickly but we're mostly going to
7:11:53go over the theory of sequences here not
7:11:55actually go over and review more copy so
7:11:57that we can keep everything as concise
7:12:00as possible so let's get right into it
7:12:02this one says subject line if you only
7:12:05take one supplement to build muscle this
7:12:07is it so something to note depending on
7:12:09how the emails are added to the list
7:12:11meaning did they sign up to a newsletter
7:12:13do they download a free lead magnet have
7:12:14they bought something already the email
7:12:16sequence may vary okay so if you sign up
7:12:18to an email list because of a newsletter
7:12:20for example you might get an email that
7:12:22says welcome to the newsletter here's
7:12:23what you're going to get if you sign up
7:12:24to the email with for a free resource
7:12:26then in the email it might have the
7:12:27actual free resource and then also tell
7:12:29you what you're going to get if you buy
7:12:31buy something to enter the list maybe it
7:12:32tells you where to access what you've
7:12:34already purchased and then it tells you
7:12:36what you're going to get in your email
7:12:37inbox that's the the first email the
7:12:38reason why I don't have any here is
7:12:40because number one they're just a
7:12:41utility email there nothing really
7:12:42special there's not really much copy in
7:12:44it it's just for like usage and also you
7:12:46can see like a million all you have to
7:12:47do is sign up to an email list yourself
7:12:49which of course I've already recommended
7:12:50you to do the very first email is
7:12:52usually utility email dedicated to
7:12:54providing instructions so on to why the
7:12:56subscribers signed up in the first place
7:12:57and the rest of the emails the biggest
7:12:59thing we want to accomplish are belief
7:13:00shifts okay so belief shifts why the
7:13:02alternatives are inferior and why your
7:13:04way is superior and addressing
7:13:06objections so those are some things that
7:13:07we want to do we also want to give
7:13:10people value so the thing with email is
7:13:12that essentially it's like a bank you
7:13:14build up Goodwill you build up trust and
7:13:16you give people value and then every
7:13:18once in a while you will promote the
7:13:19biggest problem that business owners run
7:13:21into is they believe like they see oh
7:13:22you can make this much money from email
7:13:24so all they do is promo promo promo
7:13:26promo but it's like trying to withdraw
7:13:27from a bank that you've not deposited
7:13:29anything into quite yet so you have to
7:13:32do the welcome sequence give people
7:13:34value and warm them up usually before
7:13:35you start just promoting them hard so
7:13:37email number one subject line if you
7:13:39only take one supplement to build muscle
7:13:41this is it and this is the like I said
7:13:43this is the email from Jeff nippard so
7:13:45he is a fitness guy essentially he's
7:13:47just talking and giving value about
7:13:48creatine here some of the most common
7:13:49questions how much when should you take
7:13:51it is creatine safe does creatine cause
7:13:53balding well picture of him bald but
7:13:55he's not actually bald it's just filter
7:13:57as you can see just kidding that's a
7:13:58Snapchat filter and then he goes into if
7:14:00it actually call balding and then if
7:14:02you're curious what popular supplements
7:14:04are definitely not worth your money
7:14:05check out this video and then he gives
7:14:07you the link to a YouTube video right
7:14:09there you can do this and this is like
7:14:11cross polonization cross pollenization
7:14:13is essentially when you know people join
7:14:15your email list and then they join your
7:14:17YouTube and then maybe they look at your
7:14:18Instagram and you know they're just
7:14:19always following you on all these
7:14:21platforms and what that does is
7:14:22essentially it builds that top of mind
7:14:24that we talked about way back in the
7:14:26Outreach portion when we're talking
7:14:27about follow-up essentially now you're
7:14:28just omnipresent you're all over them
7:14:30you're always in their face not in their
7:14:32face but they always see you they always
7:14:34see your content or your client's
7:14:35content so this is super important to do
7:14:37and also it gives them value so it's
7:14:39training them to open because they know
7:14:41when I open this not only am I going to
7:14:42learn a bunch of stuff but I'm also
7:14:43going to be entertained which is another
7:14:45important thing that we have to do in
7:14:46email sequences which I'll kind of touch
7:14:47on in a moment but we also have to train
7:14:50them to click so if they click on emails
7:14:52a lot because you give out a lot of
7:14:53value it will again make them want to
7:14:55click on things that are promo in the
7:14:56future as well so when it comes to
7:14:59emails you also want to be entertaining
7:15:01value is good and value is awesome a lot
7:15:03of people feel like in the inbox you're
7:15:05competing with other people's emails in
7:15:08the inbox but that's not actually
7:15:09entirely true you're also competing with
7:15:11everything else there on the internet
7:15:13you're competing with Tik Tok you're
7:15:14competing with Instagram you're
7:15:15competing with YouTube the question you
7:15:16have to ask yourself is why would
7:15:17somebody read my email rather than go on
7:15:20one of those social media sites the
7:15:22expression is someone's always two
7:15:23clicks away from funny cat video or half
7:15:26naked girls on Instagram so you have to
7:15:28hold their attention and you have to
7:15:29also entertain them some of the way
7:15:30through now now some emails are funnier
7:15:32than others some people like to write
7:15:34funnier than others some people like to
7:15:35be more serious either way you should
7:15:37have some sort of entertainment value in
7:15:39there as well like think of this video
7:15:40for example this is a complete gigantic
7:15:42course that's so many hours long like I
7:15:44don't even know how many hours probably
7:15:45going to end up being 8 n hours maybe
7:15:47even more or less but you know I try my
7:15:49best not to be one of those really
7:15:51boring teachers and then we do an email
7:15:53sequence and email number one usually
7:15:55does this we've all had those types of
7:15:57teachers and of course in the online
7:15:59economy like you have to be entertaining
7:16:01there's no two ways about it so the only
7:16:03thing really to note here is note that
7:16:05it gives value there's entertainment
7:16:06value in there as well and it also gives
7:16:08a CTA called action with the link to a
7:16:11YouTube video so that's the type of
7:16:12email that you would have in an email
7:16:14sequence so the number one email might
7:16:15be something like hey here's why you
7:16:17signed up to this list I'm going to
7:16:18start sending you more emails that's the
7:16:20utility email the second email might be
7:16:22this one and then the third email to
7:16:23kind of build more Rapport might be
7:16:25something like this this is from Brandon
7:16:26Carter another Fitness guy make this
7:16:28mindset shift ASAP okay so he's talking
7:16:30about a mind set shift here again I'm
7:16:31not going to go over the emails if you
7:16:33want to actually look at them for
7:16:34yourself word by word for word you can
7:16:36either pause the video or you can
7:16:37actually download the complete slides
7:16:40with all these links in here in again
7:16:42the free copy starter kit okay it has
7:16:44literally everything you need and the
7:16:46the CTA here is simply keep uls's which
7:16:49is the the guy he's talking about in
7:16:50this email keep him in your mind next
7:16:53time you feel like throwing in the towel
7:16:54so the CTA here is literally just don't
7:16:56give up always be persistent and here's
7:16:58a motivating story why he literally just
7:16:59sent you this email to you now there is
7:17:01a CTA a link right here but it's very
7:17:04very subtle notice that it's the baller
7:17:06mindset course he has his course on
7:17:08having a baller mindset I suppose and he
7:17:10just linked it in a random sentence and
7:17:12and didn't really call attention to it
7:17:14this is a way to kind of like promote
7:17:16but it's a very very soft CTA a soft
7:17:18sell soft selling is when you do
7:17:20something like this you don't call much
7:17:21attention to it hard selling is like
7:17:22promoting like you need to get into this
7:17:24because you're going to learn this this
7:17:25and this and it's the best thing to get
7:17:26into ever so yeah things to note here
7:17:28again giving value he's not really
7:17:30trying to get get you to click on too
7:17:31much he's not asking anything really of
7:17:33you he's only really giving to build
7:17:34that no like and Trust factor and he has
7:17:37a very subtle call to action right there
7:17:39that's basically it that's all we really
7:17:40need to do so this could be a three
7:17:42email sequence a five email sequence an
7:17:43eight email sequence it really doesn't
7:17:45matter all too much as long as it you
7:17:47know does what we wanted to do which is
7:17:49build the no- likeing trust factor of
7:17:50the whole list again email marketing
7:17:52that whole email list is like a bank you
7:17:54have to give people value before you can
7:17:55ask or extract value from them so let's
7:17:58go back and go look at the sales and
7:18:00deadline sequence so this comes of
7:18:01course after the welcome sequence and
7:18:03this is what this might look like so
7:18:04subject line I can't seem to find a deep
7:18:07friendship I actually signed up to a
7:18:08list where this guy is selling like I
7:18:10think it's like a friendship course or
7:18:11something I'm not really completely 100%
7:18:13sure but that's just what it is it's
7:18:15essentially a course or program that
7:18:17shows you how to find friends I don't
7:18:18know I've subscribed to all types of
7:18:20email list so I'm on literally
7:18:21everything and this is again what
7:18:23exactly what you guys should do cuz it
7:18:25will give you guys swipe give you guys
7:18:26ideas and also give you guys some ideas
7:18:28of what not to do and potentially lead
7:18:31to you getting opportunities because
7:18:32you're in people's email lists and you
7:18:34can see what they're sending out so you
7:18:35can make it part of your Outreach as hey
7:18:37as you can see here I'm subscribed to
7:18:39your email list these are your emails
7:18:40and here's how you can fix them he says
7:18:42David speak soon and then he leaves a PS
7:18:44we just launched our new course on how
7:18:46to deepen your friendships this is a
7:18:48life-changing course for those who want
7:18:49to deepen their friendships if you want
7:18:51to know more click here right so that's
7:18:53essentially it so the PS CTA or the PS C
7:18:56to action where he leaves a link that's
7:18:58again a more of a softt cell but this is
7:19:00in like the sales or promo sequence this
7:19:02is just where you make them aware of the
7:19:04product so if you're creating a sales
7:19:05sequence you might do this you might
7:19:07give them some value up top here create
7:19:09some belief ships and at the end in the
7:19:10PS just as a by the way here is the
7:19:13course or here is the program or here is
7:19:15the promotion and that's it so email
7:19:17number two is Dan Henry an offer
7:19:18framework you can't refuse anyways this
7:19:20is his email I believe it's just like a
7:19:22belief shift and then he's talking about
7:19:24his live Workshop so in the live
7:19:26Workshop obviously he's going to give a
7:19:28workshop for an hour and at the end he's
7:19:30going to promo you hard on his thing
7:19:32actually no this Workshop is $7 so the
7:19:34workshop itself is $7 at the end
7:19:36obviously he's going to try to sell you
7:19:37something else peek into tomorrow okay
7:19:39so these are essentially the bullet this
7:19:40is the bullet copy peek into tomorrow
7:19:42and then the benefit the big decision
7:19:44the big benefit the big the bullet the
7:19:46feature and then the big benefit so on
7:19:48and so forth click here to register for
7:19:50only $7 as you can see here he's
7:19:52actually talking about the promotion
7:19:54he's talking about the offer and that is
7:19:56more of a hard sell there again there's
7:19:58nothing wrong with hard selling or
7:19:59giving hard ctas in the actual emails
7:20:01you just want to make sure that you're
7:20:02giving value on top of that as well in
7:20:04your welcome sequence and also somewhat
7:20:06in your promo sequences as well because
7:20:08all of this is essentially all value and
7:20:11then he gives a CTA to the $7 workshop
7:20:13and then this is the last one we're
7:20:14going to be checking out and the subject
7:20:16line is what's stopping you from joining
7:20:17the stage Academy stage Academy is his
7:20:20communication course I believe and this
7:20:22email is like a deadline sequence email
7:20:24and you'll see these a lot he's having a
7:20:26promotion for a limited amount of time
7:20:28and as you can see there's only 48 hours
7:20:30left left and then he's going to tell
7:20:32you to join the stage Academy okay these
7:20:34words are really important too when you
7:20:35do scarcity and urgency promotions like
7:20:39this they usually do really well they've
7:20:41done really really well for my clients
7:20:42before in the past and pretty much
7:20:43everybody's clients so make sure you add
7:20:45in some of these when you're actually
7:20:47creating promo for people as you can see
7:20:49it's very very simple all he's doing is
7:20:51he's basically motivating you to make a
7:20:52big change this year and then he's
7:20:54telling you that you need to join the
7:20:55stage Academy and he's going to let you
7:20:56join for the next 48 hours and then he's
7:20:58giving you more belief shifts right here
7:21:00and and then he's going to tell you to
7:21:01join the academy again this is basically
7:21:03a double CTA so he tells you to join he
7:21:06tells you why then he tells you to join
7:21:07again you'll see this often as well and
7:21:09then last but certainly not least we
7:21:11have the subscriber revor sequence so
7:21:13the subscriber revor sequence is usually
7:21:15sent after you haven't been opening
7:21:16somebody's emails for 30 to 60 days the
7:21:19goal is to get that person to open and
7:21:21interact with your emails now the reason
7:21:23why you want to take emails off of your
7:21:25email list is because this increases
7:21:27deliverability meaning deliverability is
7:21:29when you have the ability to have your
7:21:31emails sent into the primary inbox in
7:21:33Gmail this is super important because if
7:21:35you're not in their primary emails and
7:21:37you're only in their promotions they're
7:21:38probably never going to check you the
7:21:40more people put you in their promotions
7:21:42the more you're going to end up in
7:21:43everybody's promotions and eventually
7:21:44you can land in people's spam folder I
7:21:46work with clients before in the spam and
7:21:48trust me it's not fun their emails get
7:21:50like 1 to 3% opens and that's it
7:21:52actually I haven't shown you quite yet
7:21:53but I owe my own email list get 40%
7:21:55opens and yes they get like 3% nobody
7:21:58opens their emails and their email
7:21:59marketing is just completely complely
7:22:00tanks so you want to keep a good email
7:22:03sender reputation and you do this by
7:22:05automatically cleansing emails off of
7:22:07your email list and not sending them to
7:22:09them but we want to of course have as
7:22:10many emails as we want so what do we do
7:22:12the best thing to do is have an
7:22:14automatic subscriber revor sequence so
7:22:16let's say they haven't opened your
7:22:17emails around 30 days that will will
7:22:19trigger the automation system we'll go
7:22:20over more automations as we go on that
7:22:22will trigger the automation system and
7:22:23of course it will tell them Yo you
7:22:25haven't been opening my emails if you
7:22:27don't open this email and interact with
7:22:28it right here I'm going to be honest
7:22:30you're not be on my list any more and
7:22:31these are ones that I've actually gotten
7:22:32from being on people's lists and just
7:22:34not opening them so the subject line is
7:22:35called final email and I guess I'll read
7:22:38this really quickly since it's so short
7:22:39it's been great we've had our ups and
7:22:40downs but all good things come to an end
7:22:43we try our best to make our newsletters
7:22:45useful and insightful but we understand
7:22:47that they are not for everyone every
7:22:48week our newsletter bullets and we do it
7:22:51with love but we haven't heard from you
7:22:52in a long time so this is the last time
7:22:54we'll ask do you still want our
7:22:56newsletters if not we won't send our
7:22:57newsletters anymore goodbye PS you're
7:23:00toally welcome back anytime and then I
7:23:02have another one here which is basically
7:23:04similar but it it's the same idea
7:23:05essentially acknowledging the fact that
7:23:07you haven't been opening the emails and
7:23:08then telling you straight up you know if
7:23:09you want to hop up hop back on the email
7:23:11list let us know if not you'll be taken
7:23:13off because we like to keep our email
7:23:15list as high quality as possible that's
7:23:17basically it so now you know three very
7:23:19very basic email sequences and sure
7:23:22there are more out there but these three
7:23:24are the main money makers like welcome
7:23:26sequence warms them up and prepares you
7:23:28to make more money in the future sales
7:23:29and deadline sequence essentially lets
7:23:31you make more money and then the
7:23:32subscriber revor sequence just
7:23:34essentially multiplies the whole email
7:23:36list and that's it it really is super
7:23:38simple so if you're wondering like yo
7:23:40Tyson how do I make like a three or four
7:23:42email welcome sequence it's simple just
7:23:44add a couple of emails that are high
7:23:47value valuable emails and also have ctas
7:23:50or links in them to more value and set
7:23:52them up for the belief shifts that they
7:23:54need to believe in order to take them to
7:23:56the sales and deadline sequences that's
7:23:58basically it and then the sales and
7:23:59deadline sequences you might start with
7:24:01some value give a belief shift give them
7:24:03a CTA to the product tell them more
7:24:04about the product another CTA to the
7:24:06product and that's it there's a couple
7:24:07emails like that super super simple
7:24:09people always ask me what a sequence is
7:24:10now you know exactly what an email
7:24:12sequence is how to make them and some
7:24:14examples too but now we need to talk
7:24:15about email automation which is just as
7:24:18attractive and crucial to businesses
7:24:21making tons of money because you can set
7:24:23up an email automation one time and make
7:24:25money from it forever email automation
7:24:27automatically sends emails based on
7:24:29subscribers if a subscriber signs up to
7:24:31an email list opens an email clicks an
7:24:33email Etc then they can go down a path
7:24:36of emails almost like a Choose Your Own
7:24:39Adventure book okay I'll give you some
7:24:40examples and actually show you how I
7:24:42make one so why is email automation
7:24:44effective in the first place well with
7:24:45email automation you can craft an email
7:24:47sequence once and profit from it until
7:24:50the end of time it essentially turns
7:24:51your email list into a passive Revenue
7:24:53source for your business so email
7:24:56service providers what are these and how
7:24:57do you do this this is these softwares
7:24:59okay and I get this question question
7:25:00all the time Tyson when I come on as a
7:25:03copywriter for a client like what do I
7:25:05do how do I send out the emails to the
7:25:07list okay so pay very close attention
7:25:09cuz I get this question every single day
7:25:11no matter how many times I answer it
7:25:12there's new DMS in my inbox there's new
7:25:14comments on my videos asking but Tyson
7:25:16how do I do this I'm going to show you
7:25:18and if you see anybody else asking this
7:25:20tell them to watch this okay tell them
7:25:21to just watch this course active
7:25:23campaign is a software you can use it's
7:25:25the best by far just hands down the best
7:25:27I I don't see anybody arguing that fact
7:25:29but is the most expensive give you an
7:25:30idea I've PID over 2 Grand per month for
7:25:32this simple software just to send emails
7:25:34next we have convert kit this is good
7:25:36but it's cheaper it has a limited amount
7:25:38of features next is MailChimp this is
7:25:40okay too it's mid-priced I personally
7:25:42don't like it I find the user interface
7:25:43to be clunky but some people use that
7:25:45there's also kajabi and clickfunnels
7:25:47these are almost free but they're pretty
7:25:49basic so kajabi for example is a course
7:25:52hosting platform clickfunnels is a
7:25:54funnel platform where you just create
7:25:56sales funnels and you can also do emails
7:25:59in them they're kind of like a size
7:26:00added on feature so you can't add super
7:26:03intricate automations but that's okay
7:26:05which one should you use well your
7:26:06client will most likely already have one
7:26:09but which one doesn't really matter Pro
7:26:11tip softwares are easy to figure out the
7:26:13software companies understand that
7:26:15nobody is going to keep a software they
7:26:17don't use and don't know how to use so
7:26:19they have ample tutorials so whatever
7:26:21you need to know literally anything how
7:26:23to do anything how to send an email how
7:26:25to send broadcast emails how to create
7:26:26an automation how to create a segment of
7:26:28the list it's super it's it's super
7:26:30super simple man results what is the
7:26:32average email open rate it's
7:26:3421.5% average click rate is 2.5% as you
7:26:38can see I have over 100,000 contacts in
7:26:40my own personal email list and I've
7:26:42worked with clients with even bigger
7:26:43email lists than that and I'm at 40%
7:26:46open rate or my click rate is
7:26:486.78% so all of my rates are way way way
7:26:52higher than average and that's because I
7:26:53started my email off right from the
7:26:55beginning you might run into some
7:26:57clients that either their email deliver
7:26:59abil isn't that good or their email
7:27:01practices aren't that good and they've
7:27:03kind of messed up their email reputation
7:27:04or maybe they've been promoting to their
7:27:06email list a little bit too much and
7:27:08then their email list is essentially
7:27:09just people who don't like the actual
7:27:11person There's No Liking trust right
7:27:12there so you have to like fix it and
7:27:14this is not the the situation you want
7:27:15to be in but when you come on with a
7:27:17client and they have a really good and
7:27:19healthy email list that they're sending
7:27:20out good emails to that's going to save
7:27:22you a lot of time and trouble and make
7:27:23your emails perform to the best of their
7:27:26abilities just for reference I know how
7:27:28to create an awesome email list I
7:27:30created my own over 100,000 contacts 40%
7:27:32open rates those numbers are literally
7:27:34like unheard of they're insane who wants
7:27:36to watch me build an email automation
7:27:38from scratch well enough talking let's
7:27:40do it so everyone here we are in active
7:27:43campaign this is what it looks like when
7:27:44you go to try to start an animation I
7:27:46just went up here in the top corner and
7:27:48said create an Automation and as you can
7:27:50see here there are tons and tons and
7:27:52tons of recipes recipes are essentially
7:27:54templates of automations that you can
7:27:56create and as you can see there is tons
7:27:58there's like literally maybe even
7:27:59thousands thousand of them like look at
7:28:01how many automations there are there's
7:28:02so many it is insane you can search
7:28:04recipes or automations right there in
7:28:06the top right as well and create
7:28:08whatever one that you want but for
7:28:09demonstration purposes I'm going to
7:28:11start from scratch right here so here we
7:28:13are in the automation now as you can see
7:28:15there has to be a trigger whatever the
7:28:17trigger is so I'll actually go through
7:28:18some here so they subscrib to a list
7:28:20this means they went to a landing page
7:28:22of yours or they went to somewhere and
7:28:23they put in their email they gave you an
7:28:25email and this is what they get next is
7:28:27they submit a form right so almost the
7:28:29same thing next is they open or read an
7:28:31email so let's say they open an email
7:28:33now they go through this automation
7:28:34click in email visit a web page event is
7:28:37recorded shares an email right there's a
7:28:39lot of different ones that you can do
7:28:40for this uh intents and purposes for all
7:28:42intents and purposes I'm going to do the
7:28:44tag is added tag is just going to be
7:28:46nice whatever it's just for
7:28:48demonstration so what's the first thing
7:28:50that we want to do do we want to send
7:28:51them an email send them an SMS send a
7:28:53notification email transactional email
7:28:55so on and so forth so all we're going to
7:28:56do is send an email the email name
7:28:59example and we're going to save it in
7:29:00design later so as you can see in active
7:29:02campaign you have this awesome looking
7:29:04map there's no other software that I
7:29:07know or that I've used that has this
7:29:09really cool map feature to it so I can
7:29:11also go here now there's a few things
7:29:13that I can do I can send them another
7:29:14email or I can do some of these so
7:29:16there's wait there's if/ El these are
7:29:19like the top two that you're going to be
7:29:20using in the first place now this
7:29:22automation stuff can get really
7:29:24complicated I'm going to save you the
7:29:26complication and again just show you the
7:29:28basics of how to use the tool so there's
7:29:30there's wait which is very very simple
7:29:31to understand you click it it tells you
7:29:33wait one day wait 5 days wait 2 hours
7:29:36and then either send another email or do
7:29:38another action you can tell to do
7:29:39whatever you want there's unlimited
7:29:40amount of combinations here so I'm going
7:29:42to actually use if else I'm going to
7:29:44show you so we're going to go to if so
7:29:45there's a condition so let's say I want
7:29:47to say if they've clicked on a video or
7:29:49if they've clicked on an email I'll just
7:29:50go open if they've opened any email in
7:29:52the last 30
7:29:54days then if they do I want to send an
7:29:58email send an email thanks for clicking
7:30:03mhm save and design later and if they
7:30:05don't actually click an email or open an
7:30:06email in the last 30 days I'm going to
7:30:08send them an email say why no click for
7:30:11example now I can fill out all these
7:30:13emails later but this is what it looks
7:30:14like okay this is what an email
7:30:16automation looks like so how this works
7:30:17let's say somebody signs up for your
7:30:19newsletter this is their welcome email
7:30:21here you go and then let's say they
7:30:22didn't open the welcome email if they
7:30:24didn't open it you can send them another
7:30:25welcome email if they did open it maybe
7:30:27you want to send them a promo email or
7:30:30send them some different to sort of
7:30:31email there's lots of different theory
7:30:32that can go behind this I always suggest
7:30:34just keep it simple at first and then as
7:30:37you go on like if this is your first
7:30:38time learning about copywriting this is
7:30:40probably a little bit overwhelming so
7:30:41we're going to leave it right there so
7:30:42that is literally what it looks like to
7:30:44build an email automation super super
7:30:46simple now if you want to just send an
7:30:48email to the whole list that is really
7:30:50really simple as well it's done right
7:30:51here in this software so hopefully that
7:30:54answers all of your guys' questions and
7:30:55there should be no need to anymore ask
7:30:57me yo Tyson how do I send the email
7:30:59emails to my email clients lists it's
7:31:02that simple just like that so everybody
7:31:04now that you've watched me build an
7:31:05email automation from scratch it's time
7:31:07to talk about video sales letters okay
7:31:09so what is a video sales letter in the
7:31:11first place a video sales letter is
7:31:12simply a video that goal is to get sales
7:31:15the video usually covers topics like
7:31:17results and testimonials why this
7:31:18product is different from the rest why
7:31:20the rest all the other products are
7:31:21inferior why our product is Superior in
7:31:24the unique service proposition or the
7:31:26offer okay I'm going to get into that in
7:31:27a minute what the offer looks like in
7:31:29the unique selling proposition sorry so
7:31:30what is a unique mechanism this is
7:31:32something you really need to know this
7:31:33is a copywriting term I put it in the
7:31:35video sales letter section because it's
7:31:37not Advanced but you don't need to know
7:31:39it in order to just create an email so
7:31:41what is a unique mechanism a unique
7:31:43mechanism is a special feature that
7:31:44makes a product different and better
7:31:46than others like it for example imagine
7:31:48a vacuum cleaner that can keep sucking
7:31:49up dirt strongly without getting clogged
7:31:51because it has a unique V12 engine this
7:31:54is literally like my Dyson now the
7:31:56vacuum probably looks just like other
7:31:58vacuums it's probably the quote unquote
7:31:59same as other vacuums but if I say but
7:32:01it has a V12 engine people are like oh
7:32:03damn supercars have a V12 that sounds
7:32:05pretty cool I want my vacuum cleaner to
7:32:07have a V12 it's a way to just get more
7:32:09sales because you make your things sound
7:32:10more unique this special feature helps
7:32:12to stand out from other vacuums that
7:32:14lose power as they fill up with dirt by
7:32:16focusing on the unique feature the
7:32:18vacuum shows why is better choice this
7:32:20is a way to avoid your product as being
7:32:22seen as a commodity so some more
7:32:24examples this software is the first of
7:32:25its kind because not only does it give
7:32:26you a deeper inex into your program but
7:32:28it also utilizes AI to help you create
7:32:31data driven decisions there's one so
7:32:34sure other ones just do this one thing
7:32:36but it also uses AI to help you do it
7:32:38even more right this is a common one
7:32:40with AI so another one with this app not
7:32:42only can you create studying videos but
7:32:44you can make it look like you're looking
7:32:45directly in the camera when in reality
7:32:47you have the luxury of looking off
7:32:48screen at the script so this is an
7:32:50actual product that I've seen where it's
7:32:51just an AI feature where I can look like
7:32:54this and read the scripts but it tweaks
7:32:56the video so that it looks like I'm
7:32:57looking directly at the camera that's a
7:32:59unique mechm next is unlike other
7:33:01workout machines blex utilized
7:33:03resistance training so that you can get
7:33:05a constant resistance throughout the
7:33:06whole rep unlike using free weights so
7:33:09why wouldn't I just use free weights
7:33:10it's kind of like addressing an
7:33:11objection almost so now to give a deeper
7:33:14understanding of unique mechanism I have
7:33:15drawn a beautiful photo here so on the
7:33:17left we have a commodity so just a
7:33:20winter tire versus a winter tire the
7:33:22consumer is going to look at that and
7:33:24just say whatever is cheapest I think
7:33:25we're all guilty of that well it's the
7:33:27same thing so whatever is cheapest but
7:33:29here's the unique mechanism here on the
7:33:30right so on the left we have a winter
7:33:32tire but it's versus new rubber stud
7:33:34technology so new rubber stud technology
7:33:37you've heard of studded tires before but
7:33:39rubber studded tires have the best of
7:33:42both worlds obviously this is off the
7:33:43top of my head in an example but the
7:33:45consumer is going to want that one
7:33:47because it is just new it's Unique
7:33:49mechanism it's something that makes it
7:33:50different and when things are different
7:33:52people are like wow this is better and
7:33:54they're happier to pay an even higher
7:33:55price so here price doesn't matter
7:33:58because it's proving that it's something
7:33:59that's completely different from
7:34:00anything that they have ever seen before
7:34:02and before we move on I almost forgot to
7:34:04show you guys my other pretty drawings
7:34:06so this is what email sequences look
7:34:07like day one you might be a just a
7:34:09welcome email day three maybe it's a
7:34:11value email day five maybe it's a soft
7:34:13selling email and day eight maybe it's a
7:34:15hard selling email and essentially the
7:34:17lead temperature goes from cold to hot
7:34:20so cold meaning they don't know you they
7:34:22don't want to get anything from you hot
7:34:23meaning they know you very well and
7:34:24maybe they would buy something from you
7:34:26in the future and email automation so
7:34:28very very simple so let's say send a
7:34:30welcome email on day one do they click
7:34:32no maybe you give them more value value
7:34:34soft Sell Hard Sell if they do click
7:34:36maybe you soft sell them right away and
7:34:38skip the value then you go to Hard Sell
7:34:39and then you hard sell them again so
7:34:41then you go through more promo depending
7:34:43on their engagement this is something
7:34:44that is pretty common the more engaged
7:34:46people are usually the more they are
7:34:48susceptible to promo but the less
7:34:50engaged someone is the less you usually
7:34:52want to promote to them so you can use
7:34:54that principle in any type of automation
7:34:56situation that you find yourself in what
7:34:58is a unique selling proposition I'll
7:35:00leave it here really really simple a
7:35:01unique selling proposition is a deal or
7:35:03offer something like get your pizza hot
7:35:05and ready in 30 minutes or it's free so
7:35:07you'll see lots of offers like hey and
7:35:10then they'll call out the actual name or
7:35:12their target audience and they'll say yo
7:35:13if we don't get you X result in time
7:35:16frame then you don't pay and you can
7:35:18have your money and some people even go
7:35:19a step further and say you can have your
7:35:20money back and I'll give you $1,000
7:35:23here's what a very common vssl structure
7:35:25looks like so one you call out the
7:35:26audience to give them a problem two you
7:35:28talk about what most people do do and
7:35:29why it doesn't work you add uh proof
7:35:31plus analogies so you throw stones at
7:35:33the competition and Alternatives with
7:35:36proof and analogies so that it's easy to
7:35:38understand then belief shift to what
7:35:40does work why it's better and how to
7:35:42actually use it what is your way how
7:35:44exactly does it work show proof by
7:35:46borrowing Authority giving stats etc etc
7:35:49right we talked about proof showing
7:35:50strategies next is we show more results
7:35:52and how it's helped people so this is
7:35:55testimonial marketing and it's some of
7:35:56the best marketing of all because you're
7:35:58not making any claims you're Essen just
7:35:59showing hey other people have gotten
7:36:01this result with whatever we're doing
7:36:03next is you want to share your
7:36:04credibility and results why should
7:36:06people listen to you how many people
7:36:07have you helped how long have you been
7:36:08working on the product and how much cost
7:36:10went into uncovering your method cost
7:36:13narration again you're seeing all of the
7:36:14same copyrighting points because
7:36:15copyrighting is copywriting is
7:36:17copywriting emails are essentially just
7:36:18vsls vssl is essentially just a
7:36:20collection of many emails CTA called
7:36:22action and possible unique sales
7:36:24proposition is usually what it ends with
7:36:26tell people what to do next and why it's
7:36:27important to do it now so without any
7:36:29further Ado let's just hop right in and
7:36:30look at a video sales letter that I have
7:36:33come across so this video sales letter
7:36:35the reason why I'm using this one
7:36:36specifically is because the words are on
7:36:37the screen and it's super easy to
7:36:39understand so what's the headline watch
7:36:41the video to see the handsfree sixf
7:36:43figureure marketing funnel we build 100%
7:36:45for you that runs on autopilot and
7:36:47generates 5 to 10 clients every week
7:36:49then the deck copy guaranteed results or
7:36:52we pay you $1,000 interesting so there's
7:36:54kind of the unique selling proposition
7:36:56right there in the headline so let's
7:36:57check it out and see what EX exactly
7:36:59this looks like attention online fitness
7:37:01coaches do you want me to help you add
7:37:03an extra $20,000 per month in profit to
7:37:05your business so attention Fitness
7:37:07coaches what does he do he calls out his
7:37:09audience just like we talked about do
7:37:10you want me to help you add an extra
7:37:12$20,000 per month in profit to your
7:37:14business big promise without adding
7:37:17random strangers online sending C DMS to
7:37:19prospects or posting endless content so
7:37:21some other things to know without having
7:37:23to pain points you can use this intro
7:37:26and this is how you create a vsl dude
7:37:27every single video sales letter is ESS
7:37:29just a template he calls out his
7:37:31audience gives them a big promise and
7:37:32tells them they can do that promise
7:37:34while avoiding things that they don't
7:37:35want all you have to do is Plug and Play
7:37:37to whatever your client is doing trying
7:37:39to go viral so you can grow your online
7:37:41coaching business without putting in
7:37:42even more time and energy than you are
7:37:44right now and add an extra $22,000 per
7:37:46month in profit to your business in the
7:37:48fastest and easiest way humanly possible
7:37:50what if I told you that I was so
7:37:51confident in my ability to help you grow
7:37:53your online Fitness business that if you
7:37:55don't get results you don't pay plus
7:37:57I'll also give you $1,000 in cash just
7:37:59for wasting your time so that's
7:38:01essentially the unique selling
7:38:02proposition right there look I have been
7:38:04through every notable online fitness
7:38:05growth program in Mastermind imaginable
7:38:07since 2016 and I've personally invested
7:38:10over
7:38:11$250,000 to land new clients automate
7:38:13the business and grow faster than I ever
7:38:15thought was possible so what is that
7:38:17cost narration exactly he so I actually
7:38:20created the vssl sections before even
7:38:23watching this vssl but trust me dude go
7:38:25and watch a bunch of vsls and you'll
7:38:26notice they're all essentially the same
7:38:28thing and here are some of his
7:38:29testimonials and now we've helped over
7:38:31125 coaches exceed the six figure per
7:38:34year mark with five coaches generating
7:38:36over $1 million per year in revenue and
7:38:38these results are very typical with the
7:38:40acquisition system we build for you our
7:38:42coaches are positioned as industry
7:38:43leaders and their calendars are flooded
7:38:45with sales calls every day of the week
7:38:47with prospects who see them as an expert
7:38:49and are willing to invest anywhere from
7:38:50$2,000 to $55,000 to work with them and
7:38:53they're doing all of this without
7:38:54sending a single call DM if that's good
7:38:56enough for you and you want me to build
7:38:57our entire so usually they say things
7:39:00like that in the first minute minute and
7:39:02a half and I've seen a lot of these so
7:39:03that's why I know and then they give you
7:39:05a little bit of a call to action the
7:39:06call to action is to fill out a form you
7:39:08need to fill out the form so that they
7:39:09can qualify you first to make sure that
7:39:11you are a good fit for their program
7:39:13especially this so when you're making an
7:39:15offer like this and this is just some
7:39:16business theory for you guys will do
7:39:18this for you or you don't pay they have
7:39:19to be very selective with who they let
7:39:21on if they let on people who are
7:39:23unprofessional or not far along then
7:39:25they know they won't be able to actually
7:39:27work with that person and get them the
7:39:28results so they even bother working with
7:39:30them so there's a risk here so they
7:39:31don't want to work with just any
7:39:32business that's why the application is
7:39:35there to weed out the people who aren't
7:39:37actually serious and then at at this
7:39:39point like the 1 minute 1 minute 30 Mark
7:39:41people usually make a call to action to
7:39:42actually go down there and fill it out
7:39:44if you've already heard enough but if
7:39:45you want to hear more or you're not sold
7:39:47yet they also have the rest of the video
7:39:48sales letter so we can check out another
7:39:50little bit of it but again if you want
7:39:51to check out this actual video sales
7:39:53letter for yourself and to deconstruct
7:39:54it line by line that link is in the
7:39:57slides and the slides are in the free
7:39:59Rec copy starter kit which is in the
7:40:01description acquisition system 100% for
7:40:03you then fill out the application below
7:40:05to see if you're a good fit hey I'm Dan
7:40:07suckling and unlike most business gurus
7:40:09you see on the internet I actually built
7:40:10two so now he's talking a little bit
7:40:12about himself some more cost narration
7:40:14and then he talks about the money magnet
7:40:16system what is the money magnet system
7:40:17my people it is the unique mechanism and
7:40:20how we help you scale past $50,000 per
7:40:22month while actually saving you time and
7:40:24energy even if you're already tried
7:40:26running paid ads in every possible organ
7:40:29prospecting strategy out there the big
7:40:31problem is so here's where the belief
7:40:33shifts come in organic marketing takes
7:40:35tons of time and energy so what do most
7:40:37people do organic marketing why isn't it
7:40:39the best because it takes time energy
7:40:40cuz you're the one chasing clients it's
7:40:42the best method we've discovered so now
7:40:44he's talking about the good method his
7:40:45money magnet system this is what he's
7:40:47talking about and again here's my system
7:40:49here's exactly why it's better get out
7:40:51of the DMS build a reputation go from
7:40:52chasing people to having them Chasing
7:40:54You etc etc and I'm going to reveal the
7:40:56details to you in a minute then he talks
7:40:58more about Oran strategy and then he
7:41:00just essentially just takes you through
7:41:02the whole system and shows you how the
7:41:03system works once you're sold that the
7:41:05system works it's going to be a
7:41:06no-brainer to actually work with him
7:41:08okay so a common phrase that I like to
7:41:09use is you want to sell the thing that
7:41:12sells the thing so let's take it back to
7:41:14the vacuum cleaner example for for
7:41:15instance if we use the vacuum cleaner
7:41:17dude you need a V12 in order to have a
7:41:20good vacuum cleaner that doesn't lose
7:41:21suction over time all these other vacuum
7:41:24cleaners they use a one-cylinder system
7:41:25and the one-cylinder system is weak it
7:41:27breaks often and it's no good because of
7:41:30these studies but the V12 on the other
7:41:32hand is reliable it never loses section
7:41:34and it's just the best by far that's why
7:41:36you should buy Dyson that's basically it
7:41:37if you sell the thing that sells the
7:41:39thing then the work's already done for
7:41:40you and this is a huge thing where
7:41:42copywriters get wrong is they do exactly
7:41:44what I say they don't sell the thing
7:41:45that sells the thing they just sell the
7:41:47program I have this awesome program and
7:41:49we're going to show you how to get five
7:41:50to 10 clients every single week because
7:41:52we're really good trust me bro that's it
7:41:54that's all they really add so by adding
7:41:55all of this stuff you're going to make
7:41:56your marketing look different and also
7:41:58better as well and remember what I told
7:42:00you guys the better you get at
7:42:01copywriting the better you will
7:42:02inevitably get at Outreach so learning
7:42:05all of this stuff and being good at it
7:42:06will again show you how to position
7:42:08yourself to other businesses so keep all
7:42:10of that in mind that was our video sales
7:42:13letter example we just touched on that
7:42:14so what's the vssl formula what's kind
7:42:16of more in-depth analysis of what it
7:42:18might look like so a specific Avatar
7:42:19call out exactly who your offer is for
7:42:22and also do research on their fears
7:42:24obstacles wants and desires write out
7:42:26what their day could look like then we
7:42:27talk about the Urgent problem what
7:42:29urgent problem do they have in their
7:42:31life that your product solves then what
7:42:33is the actual outcome that they want
7:42:35what's the dream outcome your product
7:42:36helps the customer achieve then we give
7:42:38the steps what's the step-by-step
7:42:40process to getting your avatar to their
7:42:41desired outcome with your product and
7:42:43then the two to three main pillars of
7:42:45the unique mechanism so the I think it
7:42:48was a client magnet system or something
7:42:49what are the two to three main pillars
7:42:51what are the two to three main ways that
7:42:53it works create pillars that describe
7:42:55why your way is so effective and how the
7:42:57alternatives are inferior give analogies
7:43:00to really drive the point home analogies
7:43:02are really important to use in this
7:43:03section because it makes it super simple
7:43:06to understand and I also want to add in
7:43:07guys like I said I've paid over 18 Grand
7:43:11us to learn this stuff over 18 Grand as
7:43:13soon as you pay somebody 18 Grand and
7:43:15you have a business the first thing that
7:43:17they look at is your offer and your
7:43:18video sales letters on your whole
7:43:19businesses that's what they focus on
7:43:21first is your offer and what it looks
7:43:23like to position yourself in the
7:43:25marketplace and not only that but that
7:43:27was my $188,000 mentorship I also have
7:43:30multiple $5,000 mentorships that I've
7:43:32been in as well so guys all of this
7:43:33stuff is extremely expensive for me to
7:43:36learn but I'm I'm handing out the free
7:43:37sauce BR I'm handed out the free sauce
7:43:39to the whole Community because that's
7:43:40just what I believe so why are you the
7:43:42credible option describe why you're the
7:43:44most knowledgeable what results you've
7:43:46helped people get who you've worked for
7:43:47in the past Etc how does your way save
7:43:50time money and relationships describe
7:43:53the specific ways your methods benefit
7:43:55the users so here's what it looks like
7:43:56to play the claim game and here's what
7:43:59looks like to be a stat shower you
7:44:00always want to be a stat shower you're
7:44:02going to be like hey man it works
7:44:03they're going to be like sure but
7:44:05translation what they're really thinking
7:44:06this dude is full of crap but if you're
7:44:08a stat shower all you have to do is be
7:44:10like here's the proof they're like sweet
7:44:12translation makes perfect sense huge
7:44:15huge huge huge huge in copywriting and
7:44:16marketing in general how do you write a
7:44:18vssl let's say you want to write a vsl
7:44:20tomorrow you got assigned a video sales
7:44:21letter here's what you want to do go to
7:44:23top businesses in your desired industry
7:44:25research how they structure their vs you
7:44:27can copy this closely so structure is
7:44:29something that you can basically steal
7:44:31I've seen that exact same structure that
7:44:32we went over time and time and time and
7:44:34time and time again and this is what you
7:44:35want to do you want to just take the
7:44:36structure and fill it out for your own
7:44:38industry and your own client fill out
7:44:40the recipe above fill in the structure
7:44:41with the rest of the recipe and you'll
7:44:43have a vssl and basically do all the
7:44:45things that I showed you how to do in
7:44:46the copyrighting section of course we're
7:44:48going to go over like AI here in like 1
7:44:50minute but this is what you want to do
7:44:51it's super super simple people will
7:44:53still write watch this and say but how
7:44:54do I write one but how do I write one
7:44:56dude you look at other ones and you just
7:44:58write them I I can't make it any more
7:44:59simple for you guys unless you want me
7:45:01to like sit on your lap and write it for
7:45:02you at your computer AI copy writing
7:45:04what does it look like to use AI in your
7:45:06copy wording to help you make better
7:45:08copy even faster so why use AI in the
7:45:10first place despite what most beginners
7:45:12think AI will not replace copyrighting
7:45:14skills by a long shot demonstration
7:45:17coming up cuz AI is not nearly as good
7:45:19as you think it is we never want to copy
7:45:21and paste things from chat gbt just long
7:45:23form and use them for our own and it's
7:45:25not because of a a moral issue it's
7:45:27literally just because it sucks like
7:45:29chat gbt copy sucks but we can use chat
7:45:32gbt to come up with ideas explanations
7:45:34examples stories and more useful things
7:45:36so here's the wrong way to use AI write
7:45:39me an email that tries to sign people up
7:45:41for a book so I can teach Fitness Pros
7:45:44to build a hands-free sixf figureure
7:45:46marketing funnel that generates from 5
7:45:48to 10 clients per week on autopilot so
7:45:50literally just the video salesletter we
7:45:52just watched essentially subject line
7:45:54transform your business with a handsfree
7:45:57marketing funnel terrible in so many
7:45:59ways first of all it's extremely plain I
7:46:01already feel like I know what I'm going
7:46:02to look at and read as soon as I look at
7:46:04the subject line second of all look at
7:46:06how long this is ideally a subject line
7:46:09should be 40 characters or shorter this
7:46:11one's probably about 60 to 70 the reason
7:46:13why you want 40 characters or shorter is
7:46:16because if it's this long it's going to
7:46:18get cut off at around here so all you're
7:46:20going to see next on mobile especially
7:46:22is just dot dot dot transform your
7:46:23business with a hands or something it
7:46:26just looks weird you're not going to be
7:46:27able to even see this stuff over here so
7:46:29why I even create it hi recipient's name
7:46:31I hope this message finds you
7:46:33well I hope this message finds you well
7:46:35dude this is supposed to be copyrighting
7:46:37where you are personal and speaking to
7:46:39people as if you guys were friends
7:46:41talking about I hope this email finds
7:46:42you well imagine if your homie texted
7:46:44you that one day are you ready to take
7:46:46your business to the next level with a
7:46:48marketing funnel that works on autopilot
7:46:50imagine having a steady stream of 5 to
7:46:5210 clients a week without spending
7:46:54countless hours on marketing I'm excited
7:46:56to offer this unique opportunity to
7:46:57Fitness professionals like you a
7:46:59hands-free six-figure marketing funnel
7:47:01designed to generate consistent clients
7:47:03leads effortlessly I'm offering a free
7:47:06call to walk you through the exact
7:47:07strategies and tools to implement this
7:47:08to your business during our call you'll
7:47:10learn how to bullets don't miss out on
7:47:12this chance to revolutionize your
7:47:13business schedule a free call looking
7:47:15forward to transforming your business
7:47:16best regards Max so super plain it's not
7:47:19actually shifting any beliefs it's not
7:47:20actually giving me anything it's not
7:47:21giving any entertainment value it's just
7:47:23straight up robotic a lot of the terms
7:47:25in here like you can just tell that it's
7:47:26chat gbt so it looks lazy so we don't
7:47:29want that like people literally think
7:47:30that oh it's so easy why don't you just
7:47:32go in there and use chat gbt and then
7:47:34businesses can essentially get a
7:47:35copywriter for free well the reason why
7:47:36they don't do that it's because they
7:47:38suck chat gbt is not very good don't let
7:47:40somebody who's never made one single
7:47:42dollar with copywriting try to instill
7:47:44some sort of fear uncertainty or doubt
7:47:47into your mind that well I don't know
7:47:48bro copywriting doesn't work man cuz
7:47:50they're clearly uneducated take it from
7:47:52the people who have actually been in
7:47:53this industry for years and making
7:47:55thousands and hundreds of thousands of
7:47:56dollars those are the people you should
7:47:58be looking towards and I've never seen a
7:47:59reputable business seven or eight
7:48:01figures or above ever even like a
7:48:03business owner touch chat gbt it just
7:48:06doesn't work a business owner is
7:48:07literally out here slaying dragons
7:48:09managing their whole team their whole
7:48:11business of stuff dude they don't have
7:48:12time to worry about some AI so AI is
7:48:15also only as good as you prompt it AI is
7:48:17a tool I've said this before I believe
7:48:19thinking that AI is going to replace
7:48:20copy Waters it's like thinking that
7:48:21calculators will replace mathematicians
7:48:23doesn't make any sense here's the right
7:48:25way to use ai ai is a tool in order to
7:48:27properly utilize a tool tool you must be
7:48:29well-versed in its tendencies in this
7:48:32section I'm going to give you some of my
7:48:34favorite prompts and strategies to use
7:48:36AI to make your copy faster and also
7:48:39better so let's check out some AI
7:48:40copywriting examples again I'm not going
7:48:42to go super deep into these I'm going to
7:48:43touch on them and then of course I'm
7:48:45going to give you the slides so that you
7:48:47can go through and check them out more
7:48:49intentionally if you'd like or you can
7:48:50just pause the video and watch through
7:48:51all I did was say make this email better
7:48:53and really funny now the reason why I
7:48:55did this is because I had an email that
7:48:56I already wrote I already wrote it and
7:48:58created myself it was done it was
7:49:00finished so what I did come here say
7:49:02make this email better and funny so all
7:49:03I want to do is go through this and if I
7:49:05see any lines that are better than the
7:49:07lines that I have I'm going to use them
7:49:09so here it basically is here's the email
7:49:11not go too far into it that's it now ai
7:49:14likes to use this magic wand analogy a
7:49:16lot for example it likes to use stuff
7:49:18about magic wands and baking a cake like
7:49:21those are the two analogies that uses
7:49:22more than anything you don't want to
7:49:23copy and paste this stuff cuz it reeks
7:49:25of chat GPT and then after that I say
7:49:27what is it like trying to build a
7:49:29business without having a past
7:49:31experience give me 10 analogies that are
7:49:33simple and kind of funny cuz I'm trying
7:49:35to say if you're trying to build a
7:49:36business without past experience it's
7:49:38like blank so I'm trying to come up with
7:49:39something that's like funny and witty a
7:49:41good analogy to give people what it's
7:49:42actually like and then I have some here
7:49:44it's like trying to cook a gourmet meal
7:49:46with only a can opener and a fork it's
7:49:48like assembling Ikea furniture without
7:49:50the instructions it's like trying to
7:49:52navigate a new City without a map or GPS
7:49:54a lot of these aren't very good but
7:49:55essentially I use them to come up with
7:49:57my own I use it to create ideas is and
7:49:59create my own analogy so that's one very
7:50:01small example of how I would use AI in
7:50:03order to make my copy better here's
7:50:05another really quick example when day
7:50:06trading as in trading stocks it's
7:50:08important to only trade one or two times
7:50:11per day on high probability
7:50:12opportunities rather than trying to make
7:50:1410 trades on a decent probability
7:50:16opportunities give me analogies to
7:50:18demonstrate this point and it gives me
7:50:19these analogies but they're super long
7:50:21so then what I do is I say make them
7:50:22shorter add some funny ones too and
7:50:24that's what I do but they're still kind
7:50:25of long I said make them more simple
7:50:27create them more like one line lers like
7:50:29a on line sentence and then they finally
7:50:31give it to us so better to use one good
7:50:33worm in a small pond than throw a dozen
7:50:35hooks into the ocean and catch seaweed
7:50:37or hitting the bullseye once beats
7:50:39missing the target 10 times while
7:50:41blindfolded these ones kind of work a
7:50:43lot better give me 10 different ones it
7:50:45gives me even more and then I eventually
7:50:46used those to create these emails right
7:50:49here I'm going to visit the link so all
7:50:50I did here and it explains what this is
7:50:52is I took some beginner copy so these
7:50:54are two emails essentially from
7:50:56beginners that I looked at I also gave
7:50:57some critique to and then I revamped
7:50:59them so I rewrote them so this is the
7:51:01email that I actually wrote that for
7:51:02again I'm not actually going to go
7:51:03through and read all of these but I'm
7:51:04going to show you some of the ideas that
7:51:06I helped or that chat gbt helped me
7:51:08create so this is like an example
7:51:10analogy think of it like this A/B option
7:51:12A you have a 50% chance of hitting $1
7:51:14million option b you have a 0.1% chance
7:51:18of hitting $2 million which one would
7:51:19you choose the outcome might be even
7:51:21better but it's a much lower chance of
7:51:24actually getting it or a 50% chance of
7:51:26getting an outcome that's not as good
7:51:28but still really good overall so which
7:51:30one would you choose sure in theory B is
7:51:33the better payoff but realistically a
7:51:35just makes more sense so here all I'm
7:51:37describing is overtrading and I also
7:51:39have another analogy here that I got
7:51:41from chat gbt as well overtrading is
7:51:42like trying to chop down a tree but you
7:51:44chop one time in a thousand different
7:51:46spots whereas one to two daily trades is
7:51:48like hitting this the tree a thousand
7:51:50times in one spot it's more focused it
7:51:52all comes down to identifying top
7:51:54trading opportunities and forgetting the
7:51:56rest I call this system unicorn training
7:51:58again another analogy or I say unique
7:52:01mechanism name I guess you could call it
7:52:02that's from chat GPT so as you can see I
7:52:05I used a lot from it I got a lot of
7:52:06ideas and I got a lot of just sentences
7:52:09that I liked so I put them in there
7:52:10that's how you want to use chat gbt it's
7:52:12not there to be your Workhorse and
7:52:14create a whole bunch of emails for you
7:52:15and you want to keep your prompts super
7:52:17simple chat TBT in AI is this whole big
7:52:19rabbit hole where you can go down and
7:52:21look at prompts after prompts prompts
7:52:23prompts and get super super in the weeds
7:52:25you don't necessarily want to do that at
7:52:27least not in my experience just keep it
7:52:29simple man write your copy AI is not
7:52:31going to be a good substitute for just
7:52:32having great skills so here are some of
7:52:34my personal favorite beginner prompts
7:52:36for AI copywriting so make this better
7:52:39funnier more clever use alliteration Etc
7:52:42so just use some adjectives this is
7:52:44going to make your copy more engaging
7:52:45and help you come up with great lines
7:52:47I'm trying to whatever the goal is so
7:52:49I'm trying to create an email I'm trying
7:52:50to create a sales page whatever it is
7:52:52what are some questions you can ask me
7:52:54that can get me the best result this
7:52:56will help you better prompt chat TBT to
7:52:58save you time and it gives you the best
7:53:00results right off the bat so you're
7:53:01going to essentially tell it to ask you
7:53:03questions to help you towards whatever
7:53:05your goal is this is a cool way to use
7:53:07Chad gbt that a lot of people don't
7:53:08actually end up realizing give me on
7:53:11line analogies that explain how
7:53:13something is as adjective as whatever so
7:53:15an analogy as useless as pedals on a
7:53:17wheelchair is one that I've gotten
7:53:19before or like trying to build a
7:53:20skyscraper in quicksand for something
7:53:22that feels like it just takes forever
7:53:24and you don't actually get anywhere
7:53:25these make your copy more fun and
7:53:26engaging give me quotes that explain X
7:53:29this helps you use borrowed Authority
7:53:31and can come up with great catchy
7:53:33phrases this way so like George
7:53:35Washington once said and then you give a
7:53:36quote give me stats that prove why
7:53:39whatever it is stats that prove why
7:53:41email marketing is awesome those aren't
7:53:42very hard to find but this is another
7:53:43way to get objective facts that prove
7:53:45the fact that you're trying to
7:53:46communicate so everybody now we know
7:53:49what video sales letters and AI
7:53:51copyrighting is now we can touch on
7:53:53landing page creation so let's just go
7:53:55right into it I'm going to read the
7:53:56slides and I'm going to speak on it
7:53:57afterwards so why landing pages landing
7:53:59pages are what do the selling for
7:54:01businesses a landing page is essentially
7:54:03like a website except there's not a
7:54:05whole bunch of options like learn the
7:54:07about us or go to contact us it's
7:54:09literally just one landing page one goal
7:54:11that's it so is the goal to get you to
7:54:13sign up that's an option page is a goal
7:54:15to get you to buy something that's a
7:54:16sales page so we're going to talk about
7:54:18that more as we go on by understanding
7:54:19how to not only create but optimize
7:54:21landing pages you're going to be able to
7:54:23create great results for your clients
7:54:25and people ask me this again all the
7:54:27time please recommend free sales page
7:54:29builder what are some landing page
7:54:31programs that we can use so here they
7:54:34are Myro is a funnel mapping software
7:54:37I'm going to go into it and actually
7:54:38show you what it looks like I've already
7:54:39touched on it and used it before to
7:54:40explain something to you in the past but
7:54:42Myro is a funnel mapping software they
7:54:44essentially just lets you visualize what
7:54:46the funnel is going to look like so and
7:54:47we're going to talk about sales funnels
7:54:49again in another section then there's
7:54:50card.i the free version with very
7:54:53limited features so that's card.i where
7:54:55which you can start on next is Google
7:54:57Docs again free very limited visually
7:55:00but it can work in some cases if you're
7:55:01trying to visually represent a landing
7:55:04page or what it will look like is Google
7:55:05Docs I already give you guys the like
7:55:07sales page example but that's how you
7:55:09can use it and then next is kajabi and
7:55:11clickfunnels these are the most common
7:55:13they have many features and they're
7:55:14somewhat expensive relatively they're
7:55:15like a couple hundred bucks a month
7:55:17email service providers are way more
7:55:18expensive like I said mine's 2 Grand per
7:55:20month these landing page softwares are
7:55:21not nearly as expensive now with landing
7:55:23page softwares guys you do not need to
7:55:25know how to code I tell people this all
7:55:28the time and they they don't get it
7:55:29they're like well if I'm going to build
7:55:31a landing page or a website I don't know
7:55:32how to do that like I got to learn code
7:55:34I got to Learn Python and learn all
7:55:35these complicated things dude no you
7:55:37don't it's literally drag and drop if
7:55:40you have half of a brain you can do it
7:55:42if you know how to navigate YouTube
7:55:44navigate Instagram and use it and send
7:55:46messages to your friends and stuff and
7:55:47just use very easy softwares like that
7:55:49you can use zoom or you can use Discord
7:55:51I promise you you can build a landing
7:55:53page I could teach my 80-year-old
7:55:55grandmother how to build a landing page
7:55:57okay and I'm going to show you exactly
7:55:58how again in this video so now you
7:56:01actually get to watch me build a 100K
7:56:03per month landing page literally landing
7:56:05pages that have generated over 100 Grand
7:56:07per month the building blocks the
7:56:09graphic designs and the functions again
7:56:11I'm going to keep it simple I'm going to
7:56:13keep it quick it doesn't really have to
7:56:14be that complex or that complicated so
7:56:17this is an example that I have here as
7:56:19you can see it is an old landing page
7:56:22that I used to promote the free 15-day
7:56:25first client challenge okay that's what
7:56:27it was as you can see all I have right
7:56:29here is just blocks they're just blocks
7:56:32I can click here to go to edit and then
7:56:33I could edit the text right here so I
7:56:35could just go like this edit for the
7:56:39course boom and as you can see there
7:56:42changed I can change the fonts I can
7:56:43change the sizes super super easy again
7:56:45if you could use a Word document you can
7:56:47do this right here all I did was go to
7:56:48edit and I added in a video all I did
7:56:51here was add in a form now over here I
7:56:54added in a new section just to show you
7:56:56guys this so we're going to go here and
7:56:58as you can see on the left is where I'm
7:56:59navigating through everything so the top
7:57:01is the header this is the hero is up
7:57:03here so that's hero is the top section
7:57:05over here is a two column text and then
7:57:07over here at the bottom is the text okay
7:57:10so all you really need to know for
7:57:12design is have backgrounds okay it's
7:57:14really important that you have a
7:57:15background I don't like pages that are
7:57:17just blank white on the back or blank
7:57:19black on the on the back some people do
7:57:21it anyway some people make millions of
7:57:22dollars with just a white plain
7:57:24background if I'm going to make a
7:57:25landing page for a client or a business
7:57:27I want to make sure that it looks good
7:57:28so and it's super simple all I did I
7:57:31went to the background button right here
7:57:32and I found this image this image all I
7:57:34typed in was 4K black and red background
7:57:37and then I downloaded it that's it
7:57:38that's all I did and then I put it as
7:57:40the background and then I also to make
7:57:42sure that the text on top is easy to
7:57:44read I put a color over it so I put
7:57:46black on top of it but I decreased the
7:57:48opacity so I'm going to show you exactly
7:57:50how I did that cuz maybe you guys don't
7:57:52understand so I'm going to go right here
7:57:53as you can see I made the color black so
7:57:55this is the color and then this is the
7:57:57opacity all the way up so it will look
7:57:59like solid black this is the opacity
7:58:01down more so you can see more of the
7:58:03picture in the back and then if there
7:58:04was no opacity it would look like this
7:58:07which is a little bit hard to read cuz
7:58:08it's so red so I put some black over top
7:58:10to make it easy to read but also subtle
7:58:13this just looks subtle and it looks good
7:58:14as you can see man again super super
7:58:17super easy the reason why I show you
7:58:19this is because I don't want you to feel
7:58:20daunted I don't want you to feel like
7:58:21this whole thing is super difficult or
7:58:23super hard it's really not and also AI
7:58:26doesn't do this there are websites and
7:58:28things where it's like oh here's how to
7:58:29create a landing page with AI but again
7:58:31you're going to have to go back and edit
7:58:33it anyways to actually be good so me I
7:58:35literally just find it faster to just
7:58:37start from scratch dude it's faster to
7:58:39literally just start from scratch and
7:58:41that's basically it that is how I build
7:58:43a landing page you drag and drop some
7:58:45text you put it in there you put a
7:58:46background you make sure that the text
7:58:47is readable on the background I mean
7:58:49there's not really that much to it so
7:58:51some design examples I'm just going to
7:58:52go over these to show you again how
7:58:54simple the design is you don't have to
7:58:55be a graphic designer as well there are
7:58:58some ways that you can add some really
7:58:59cool designs in there and make it look
7:59:01nice but it it is not that deep so as
7:59:03you can see here this is a black
7:59:05background all he has is like one big
7:59:07paintbrush tool and you just clicked it
7:59:09right there in the Middle with purple
7:59:10that way it kind of has a gradient to it
7:59:12so I don't like solid black colors I
7:59:14like something with a little bit of
7:59:15gradient a little bit of something back
7:59:16there just to make it look higher
7:59:17quality like this again this is probably
7:59:19just a black and green background with
7:59:21some opacity over it and then a very
7:59:23very simple headline and then you just
7:59:25put the video in there and then when you
7:59:26want to connect things like have things
7:59:28connect to your email list again all
7:59:30that is is looking up tutorials like
7:59:32super super easy guys and don't get too
7:59:34caught up in this as well like don't
7:59:36feel like you need to learn this week
7:59:37number one like this is stuff that you
7:59:39should be working on after you're
7:59:40somewhat confident in your copywriting
7:59:42how do you build a landing page step by
7:59:44step find a design that you like that
7:59:45you can copy create basic graphic
7:59:47elements fill out the blocks adding
7:59:49contrast and sections make sure the page
7:59:51is functional by testing every button
7:59:54and action does that sound simple good
7:59:56because it is it really is so sales
7:59:58funnels this is where it gets a little
8:00:00bit not super simple but we're going to
8:00:02go check it out right now so everybody
8:00:03right now I'm going to be showing you
8:00:05the sales funnel super map and I want to
8:00:07show you something else really quickly
8:00:09this right here is the 74 funnel swipe
8:00:13file so again it is just filled with
8:00:16swipe file of some sales funnels look
8:00:19like now I have some examples from this
8:00:21book right here but sales funnels are
8:00:23essentially they usually look like this
8:00:25this is called funnel mapping this is
8:00:26what it looks like you have have a
8:00:28funnel so I'm going to go through this
8:00:30and then I'm going to go through some
8:00:31numbers with you guys now the reason why
8:00:32I'm doing this again just for a few
8:00:34reasons is to show you that copyrighting
8:00:36isn't actually just copyrighting it's
8:00:37actually an introduction to digital
8:00:39marketing and this is what digital
8:00:41marketing looks like this is what it
8:00:42entails so here's what a funnel might
8:00:44look like so let's say you have Facebook
8:00:46and YouTube ads and they drive people or
8:00:48they promote a free newsletter so hey
8:00:51Fitness coaches if you want to learn how
8:00:53to reach six figures per month I'll show
8:00:55you how in my free newsletter you can
8:00:58sign up for absolutely free and they run
8:00:59ads to that then maybe they have
8:01:00Instagram content that does the same
8:01:02thing maybe they have YouTube content
8:01:03that does the exact same as well and the
8:01:05reason why these are pointing to each
8:01:06other is because Instagram they're like
8:01:08yo follow me on YouTube YouTube they're
8:01:09like yo follow me on Instagram okay puts
8:01:11them into the free email newsletter this
8:01:13is what a lot of funnels look like and
8:01:14notice that all of this hinges on the
8:01:17free email newsletter us copywriters
8:01:19then maybe they go to a landing page
8:01:21once they're in the Sal sequence in the
8:01:22newsletter a landing page again us
8:01:24copywriters we made that a $7 low ticket
8:01:27product and maybe there's a $77 upsell
8:01:29so what this means is let's say you're
8:01:30going to the checkout and you're buying
8:01:31that $7 product it might ask you hey
8:01:34while you're buying this $7 product
8:01:35would you want to buy the $77 product as
8:01:37well it's even better so the psychology
8:01:39behind this is that people are much more
8:01:41likely to say yes if they've already
8:01:42said yes before okay so usually people
8:01:44are going to be in a buying State they
8:01:45don't have to enter any more of their
8:01:47credit card information it's just really
8:01:48simple you check a box and if you say
8:01:50yes then again it takes you to an $8,000
8:01:53High ticket application and we talked
8:01:55about applications we talk about high
8:01:57ticket that looks like before in the
8:01:58past so if they say yes it takes them
8:02:00there if they say no I don't want the
8:02:01$77 thing then maybe the content inside
8:02:05of the low ticket actually gets them
8:02:07into the high ticket thing in the low
8:02:09ticket I mean so here's what that looks
8:02:10like if they say no I don't want the $77
8:02:12upsell I just want the $7 thing that I
8:02:14wanted in originally then okay you're
8:02:16going to get the $7 thing but inside the
8:02:18$7 thing you're going to get value and
8:02:20you're going to get promoted to getting
8:02:22the $88,000 high ticket application
8:02:25inside content sales funnel that's what
8:02:27it's called a lot of businesses have
8:02:29these things so as you can see that's a
8:02:30very very basic and simple example
8:02:33there's a bajillion million quadrillion
8:02:35different sales formulas that you can
8:02:36come up with different types okay every
8:02:38business that makes money has one maybe
8:02:41they haven't actually mapped it out like
8:02:43this but this is what one might look
8:02:44like so let's actually run the numbers
8:02:46and talk about what these look like now
8:02:48it might feel overwhelming the goal here
8:02:49is not for you to be able to do this
8:02:51math or understand this math it's simply
8:02:53for you to get the gist of what digital
8:02:56marketing looks like as a whole and some
8:02:57words and numbers that you might want to
8:02:59know in the future average cost per lead
8:03:01so this is essentially how much does it
8:03:03cost for you in ad spend to get somebody
8:03:06to sign up to your list so let's say you
8:03:08pay $100 to ads so Facebook ads let's
8:03:10say and, 1530 people sign up to your
8:03:13newsletter so the conversion there 1530
8:03:16ID 100 equals
8:03:180.06 so 6 cents per lead That's What You
8:03:21Get the Lead conversion rate for example
8:03:23out of all those people that join 1,530
8:03:2592 people usually buy that's a % lead
8:03:28conversion rate what's the average order
8:03:30value on average what do people spend
8:03:32out of all the people who buy after some
8:03:34purchase for $7 right and then there's
8:03:36an upsell for $77 so it's kind of like
8:03:38you got the burger would you like fries
8:03:39with that that's the upsell for $77 each
8:03:41buyer is now worth an average of
8:03:44$18.55 how I got that out of all the
8:03:46people who buy 15% get the $77 upsell
8:03:50and that's 15% of $77 is $150 plus the
8:03:54$7 for the initial payment on the first
8:03:56thing so now you have an8
8:03:58$155 average order value stay with me
8:04:02one more roas return on ad spend this is
8:04:05the final ratio between what you spent
8:04:07and what you got back so return on ad
8:04:09spend might be $100 to get $530 leads
8:04:13out of all of those leads 92 people
8:04:15bought on average those 92 people spent
8:04:19$18.55 that means spending $100 on ads
8:04:22will net you 92 buyers who spent a total
8:04:25of $18.55 each and now 92 * 855 = 1706
8:04:31so you spent $100 you got back $1,700 so
8:04:35your return on as Bend is 17x hopefully
8:04:37that made sense to everybody hopefully
8:04:39my math was correct this is why I don't
8:04:42do math in public but um yes I created
8:04:44that so that you guys understand the
8:04:45words right the the main things to take
8:04:47away some of the other ones cost per
8:04:49lead lead conversion rate average order
8:04:51value return on ad spend now you know
8:04:53what all those terms mean so some key
8:04:54takeaways copywriting isn't really
8:04:56copywriting it's just an introduction to
8:04:58digital marketing you can make as much
8:05:00money as you want okay and people ask me
8:05:02this so often texting do you think
8:05:04copywriting will ever be dead is a
8:05:05nonsensical question you get rich by
8:05:07skill acquisition the more skills you
8:05:10have the more you're going to increase
8:05:11your billable worth that's the the plane
8:05:13and all be all that's the statement
8:05:15right there so by learning copywriting
8:05:17you're introducing yourself into digital
8:05:18marketing there are two skills in this
8:05:20world that if you know them like the
8:05:22back of your hand you will never ever go
8:05:24hungry you literally cannot marketing
8:05:26and sales and copyrighting is both
8:05:27you're selling yourself on your
8:05:29marketing Services you're marketing
8:05:30yourself that's it marketing has a lot
8:05:32to do with numbers if you can interpret
8:05:34them you can make a lot of money so a
8:05:3617x means like if I put in $10,000 I get
8:05:40$170,000 out that's what that
8:05:42relationship looks like and then next
8:05:44copywriting isn't an easy money glitch
8:05:45it's a skill just like any other now I'm
8:05:47going to show you a sales funnel that I
8:05:49was actually in myself so I saw an ad
8:05:51for this kpi Mastery measure what
8:05:53matters essentially just how to track
8:05:55numbers in your business that's all it
8:05:56is 45 bucks I purchased it but before I
8:05:59purchased it it told me this would you
8:06:01like 10% off give us your email then why
8:06:03do they do this so that they can get
8:06:04your email and if you click off the page
8:06:06they can reinitiate the contact they can
8:06:08say hey you forgot to buy in your email
8:06:11so again email is a huge part of this
8:06:13business's product just like it is for
8:06:15any business if you go across like any
8:06:17clothing business or any business at all
8:06:19the first thing they're going to ask you
8:06:21is let us get your email so that you can
8:06:23get like 5% off 10% off and then they
8:06:25can mark it to you forever after I
8:06:26purchased that your order has been
8:06:28received it said we have a special gift
8:06:29for you you should get this too the
8:06:31success blueprint for 50 bucks now I
8:06:33didn't get this didn't make any sense to
8:06:34me I thought it was kind of Dum but
8:06:36again they upsell you not everybody's
8:06:37going to say yes but out of all the
8:06:39people who do is going to increase the
8:06:40average order value and make you more
8:06:42money on the back end so that is an
8:06:44example of what sales funnels looks like
8:06:46as you can see sales funnels brings
8:06:47together all the things we've learned so
8:06:49far emails email sequences email
8:06:51automations landing pages offers video
8:06:54sales letters it brings it all together
8:06:56and puts it together as one in this
8:06:58section we covered email sequences email
8:07:00automations video sales letters writing
8:07:02with AI building landing pages and sales
8:07:05funnels wow if that wasn't a whole
8:07:08marketing degree dude like I don't even
8:07:10know what was holy crap dude I paid so
8:07:12much money to learn the things that I've
8:07:14I'm a little bit jealous I'm not going
8:07:16to lie I'm a little bit Envy of you guys
8:07:17but and now you have literally
8:07:19everything you need you have far more
8:07:20than you even need simplified into one
8:07:24video sure I can make this course longer
8:07:26and even more in-depth but but what
8:07:27would be the point of that you've
8:07:29finished watching the course now it's
8:07:31time to complete the course which will
8:07:33take you even more time this free Mega
8:07:35course is already like drinking from a
8:07:37fire hose meaning that it's overwhelming
8:07:39it seems like a lot all at once but I
8:07:41can assure you this will be the single
8:07:42most valuable resource you can use in
8:07:45order to get your first clients with
8:07:47copyrighting and start making money and
8:07:48go full-time if you need even more
8:07:50examples even more trainings I got you
8:07:52so if you want to know more about
8:07:54writing emails email copywriting check
8:07:56out these videos a free email
8:07:58copyrighting course that's an hour long
8:08:00I have a 30-minute tutorial that
8:08:01literally shows me the process of
8:08:03writing kind of like I did at the
8:08:04beginning of this video but just another
8:08:06one I also have a two free 2hour email
8:08:08copyrighting course right here and then
8:08:10another 1 hour where I just again show
8:08:13you me writing three emails for clients
8:08:16and then that's it if you want some
8:08:17inspiration if you're winning
8:08:18copyrighted stories watch these I have a
8:08:20whole playlist on student interviews
8:08:22that have gotten 12K per month 13k per
8:08:24month 10K per month 10K per month
8:08:25$188,000 per month and so on and so
8:08:28forth everybody's out here winning and
8:08:29all of those videos are right there for
8:08:31you to watch if you're looking for more
8:08:32inspiration and you also want to know
8:08:34exactly what they did what niches they
8:08:36use what Outreach methods work for them
8:08:38what tips they have all of it is all
8:08:39right there in that playlist if you want
8:08:41to learn more about client getting an
8:08:42Outreach there's a free 2hour Outreach
8:08:44video right here there's a 10-minute
8:08:46video on how to get your first client in
8:08:4730 days or less there is a series on my
8:08:49channel called the first client
8:08:51Challenge and then there's also a 1hour
8:08:53Outreach course right here too and if
8:08:55you want to learn more about secondary
8:08:57skills you should watch these ones this
8:08:58is watching me build a $100,000 landing
8:09:01page or sales page from scratch right
8:09:03this is a little bit more in- depth that
8:09:04I went in this video this is a whole 25
8:09:06minutes right here then we have the free
8:09:08sales funnels course I go even deeper on
8:09:10sales funnels 43 minutes that one is 1
8:09:12hour on how to create a landing page to
8:09:14complete Master Class also have a
8:09:1625-minute video on a free AI
8:09:18copyrighting course where I break it
8:09:20down even further your final game plan
8:09:22and action steps to 10K per month with
8:09:25this free Mega course so here your steps
8:09:28in order so number one comment the word
8:09:30Genie if you've made it this far to the
8:09:32very end it's going to be an inside joke
8:09:34between you and me and it shows that
8:09:36you're actually disciplined enough it
8:09:38shows how many people are disciplined
8:09:39enough to finish the entire course
8:09:41people first get on this video they're
8:09:42going to be like why the hell are they
8:09:43calling him a genie so let's do that
8:09:45next comment any questions if you have
8:09:47any so me and my team will be in the
8:09:49comments doing our best to clear up any
8:09:51questions as possible I know that
8:09:53there's probably going to be a few
8:09:54people like a lot of people who watch
8:09:55this so I want this video to not only be
8:09:57an awesome video but I want the bottom
8:09:59like the comment section to be like a
8:10:00forum of everybody asking questions and
8:10:02getting their questions answered so I'm
8:10:03going to put the effort in to dedicating
8:10:05hours to just replying to comments on
8:10:07this very video next is to get the free
8:10:09copy starter kit Down Below in the
8:10:11description inside you'll get access to
8:10:13all the resources that you saw in this
8:10:14video and so much more you'll also get
8:10:16access to these VAR slides in case you
8:10:18want to study them join the free Discord
8:10:20and school communities down below as
8:10:21well review other people's copy get your
8:10:23copy reviewed and work together with
8:10:25other like-minded individuals we're
8:10:27going to on to re-watch the video from
8:10:29the beginning complete the action steps
8:10:30as well so write your first piece of
8:10:32copy with me do the Outreach with me so
8:10:34on and so forth you want to watch with
8:10:35intention put everything in practice and
8:10:38do the work we often need to be reminded
8:10:40of things more than we need to be taught
8:10:42new stuff and dude it's it's so so so
8:10:45true we need to be reminded of things
8:10:47more than we need new stuff make sure
8:10:48you know the things that you've been
8:10:50exposed to rather than just going and
8:10:52trying to get more and more and more and
8:10:54more information lastly you want to
8:10:55subscribe to the YouTube Channel and hit
8:10:58the notification Bell I'll be uploading
8:11:00new in-depth courses on Outreach
8:11:02copyrighting and secondary skills every
8:11:041 to two months and new videos every
8:11:06single week there will be even more
8:11:08in-depth courses and videos after this
8:11:10one it's just insane also just as a side
8:11:13note again cuz I know people are going
8:11:14to be asking maybe you missed it the
8:11:15first time if you want to be one of my
8:11:17onetoone students who works with me
8:11:18texts me every day and gets an actual
8:11:20action plan completely tailored to them
8:11:22that link is down below in the
8:11:23description as well if you want to apply
8:11:26here are your next steps in order number
8:11:28one what you want to do is write copy
8:11:29every single day you want to write copy
8:11:31every single day emails sequences vsls
8:11:35landing pages and all other forms of
8:11:37copy should be practiced daily in order
8:11:39to increase your skills I reach to
8:11:41businesses daily for 6 months and this
8:11:43comes with the copat outreaching is the
8:11:44most important part of your copywriting
8:11:46journey and it's not possible to become
8:11:48truly successful without it so lean into
8:11:50it head first and after those 6 months
8:11:52dude if you haven't really had any great
8:11:55results you want to tweak and change
8:11:56your process and do it again for another
8:11:586 months that's it that's all I did next
8:12:00is you want to set up your personal
8:12:02brand on Instagram as soon as possible
8:12:04make some posts get a few followers and
8:12:05fill out your account so it looks good
8:12:07work on your personal brand over time
8:12:09your personal brand is never done you
8:12:10need to keep adding to it and it's
8:12:11something for the the long term you're
8:12:12going to be a copywriter for presumably
8:12:14or a business person for presumably the
8:12:16rest of your life so why would you just
8:12:17upload for a week and then just leave it
8:12:19forever your personal brand is going to
8:12:21help you always even if you don't want
8:12:23to become an influencer it's like your
8:12:24business card it shows who you are next
8:12:26you want to study more contents on
8:12:28copyrighting daily on a daily basis if
8:12:30there's anything that still confuses you
8:12:32or you have questions on or even want to
8:12:34see some other people killing it with
8:12:36copyrighting I already showed you where
8:12:37to go you want to make a commitment to
8:12:39yourself to never quit lastly and
8:12:41finally make a commitment to yourself to
8:12:43never quit the road to failure and
8:12:44success are the exact same road the road
8:12:46to failure is just shorter quitting is
8:12:48the only way to actually fail remember
8:12:50that so here's what the progress will
8:12:52feel like and what it will look like in
8:12:54one week you'll start to get it more
8:12:56than you do now if this is like like
8:12:57your first day understanding
8:12:58copyrighting in one month you'll start
8:12:59to get inspired right you'll get
8:13:01opportunities you'll be like oh man
8:13:02these guys are actually replying to me
8:13:03oh man I actually got my first sales
8:13:04call in 3 months you'll discover even
8:13:06more opportunities in 6 months of full
8:13:08dedication your life will never never be
8:13:11the same I know mine was not in 5 years
8:13:13you'll be forever grateful to the Past
8:13:15self for taking that one Leap of Faith
8:13:17and I lastly want to answer some
8:13:18comments some common comments that I get
8:13:20why do you give value for free it's
8:13:22weird why are you doing all this giving
8:13:24away so much knowledge working so hard
8:13:26for free and then another of the same
8:13:28comment why are you giving all of this
8:13:29away for free you know what I'll just
8:13:31answer that those comments with another
8:13:32comment and it's from this guy bro you
8:13:34have no idea how much this is going to
8:13:36change my life I literally was about to
8:13:38purchase a $900 course when I stumbled
8:13:40upon your video I was not able to go
8:13:42through it all in one sit but I assure
8:13:44you I absorbed every bit of it and wrote
8:13:46everything literally down I just
8:13:47finished watching it and I cannot wait
8:13:49to watch it again you made The
8:13:50Beginner's Journey a lot of fun and it
8:13:52was real easy to understand I don't live
8:13:54in the US but I know that with this much
8:13:57knowledge I won't have to worry about
8:13:58where I'm going to be successful and
8:14:00that is thanks to you the world needs
8:14:02more individuals like you so thank you I
8:14:04will keep watching your content and keep
8:14:05learning to eventually reach a point
8:14:07where I don't depend on an employer and
8:14:09that's the main goal bro you think
8:14:10messages like that don't motivate me to
8:14:12go hard of course they do so my final
8:14:14statement before I send you off to
8:14:16actually conquer your goals number one
8:14:18dude congratulations congratulations
8:14:21give yourself a real pat on the back and
8:14:23realize what you've just done you are
8:14:24now literally in the top 1% of of
8:14:27copywriters remember only 1% of people
8:14:29actually finish these long course videos
8:14:31and that's you so congratulations to
8:14:32that but also understand that watching
8:14:34is not the whole game you can watch this
8:14:36video a million times it's not going to
8:14:37put money in your pocket it takes action
8:14:39so do the action the action is going to
8:14:41be difficult you're not going to want to
8:14:42do it you're going to feel weird it's
8:14:43not going to feel good rip it off like a
8:14:45Band-Aid dude attack those goals attack
8:14:48them I want you to know that sure it
8:14:49might be hard you're going to have some
8:14:50failures you're going to have some times
8:14:51where oh man I thought that client was a
8:14:53sure thing but then it didn't actually
8:14:55work out dude that's okay it doesn't
8:14:57have to be all sunshine and rainbows
8:14:58most gurus are going to tell you that
8:14:59most Tik Tok gurus are going to be like
8:15:00bro like I started 4 days ago and I have
8:15:02like $100,000 already but it's not like
8:15:04that dud it's going to be difficult but
8:15:06man is it ever worth it it's so worth it
8:15:09dude just pay the price trust me trust
8:15:12me man just pay the price it's so worth
8:15:14it and lastly I also need you to
8:15:16understand that time is so valuable time
8:15:18time time is so valuable please do not
8:15:21waste it do not waste it not even for a
8:15:23second lock in and focus for real
8:15:26because dude the economy we all know is
8:15:28down bad right now cost of living dude
8:15:30it's insane wages they're not increasing
8:15:33anytime soon you think it's hard right
8:15:34now just wait it's only going to get
8:15:36harder the best time to start was 5
8:15:38years ago the second best time is right
8:15:41now so I implore you make the most of
8:15:43this free course really use it for what
8:15:45it's worth this is a multi th000 course
8:15:48that was given to you for free so use it
8:15:50to your fullest Advantage really exploit
8:15:52it for all it's worth and of course when
8:15:54you make a win I really want to hear
8:15:55about it and as always I'll see you guys
8:15:57on the next one peace

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