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FREE 6-Hour Copywriting Course For Beginners | $0-$10k/Month — Transcript

by Brandon Storey | Copywriting Coach · 73,258 words · 10,484 segments · language en · Watch on YouTube

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0:00Right now, you have a choice to make.
0:02You can either spend the next 6 months
0:03watching YouTube video after YouTube
0:05video about copyrightiting, thinking
0:06that makes you a copyriter, or you can
0:09spend the next 3 months actually taking
0:11action on the things that I teach you in
0:13this video and get paid in the next 90
0:15days. Gurus online will tell you that
0:17you need to study copyrighting for 6
0:18months before you write an outreach. Or
0:20on the other hand, they'll tell you,
0:21"Oh, you learned what copyrighting is
0:22today. Great. Let's go start outreaching
0:24pitching people in the DMs." That's BS.
0:27But both those ideas are crazy. You
0:29actually need to get good at
0:30copyrightiting before you go land
0:31clients. Doesn't take six months, but
0:33it's also not going to take a day. If
0:35you spend the next 30 days taking action
0:37in this video, following exactly what I
0:38say step by step by step today, then you
0:41can get a client in the next 30 days. 7
0:43years ago, after failing in five
0:45businesses over 5 years, I decided to
0:47give one last chance and this online
0:49business thing by diving into
0:50copyrightiting. 6 weeks in, I landed my
0:52first client. 3 months in, I landed
0:54dozens of clients to quit my job. Six
0:56months in, I moved half around the world
0:58to Thailand. Hit my first $5,000 month
0:59in month seven, hit my first $9,000
1:01month in month 12, and since then made
1:0310 to 15K per month, and over $850,000
1:06in the process. Plus, I've taught over
1:0812,200 students how to build up
1:09freelance copying careers themselves as
1:11well. So, in this course, I'm going to
1:13show you the exact steps you need to
1:14take step by step by step to actually
1:17get paid as a copywriter, not next year,
1:20but this year. In the course, you're
1:22going to learn the three core
1:23fundamental habits you need to deploy
1:25daily that I did every single day in
1:27order to get good fasting and my first
1:28client in six weeks. Then you're going
1:29to learn the core copyrightiting
1:30frameworks that you need to know in
1:32order to unlock sales that's helped me
1:33generate millions of results for clients
1:35over the years. After that, you're going
1:37to learn how to outreach the best way in
1:382026, the smartest way that's going to
1:41help you get your first client in 30
1:42days of outreaching with one outreach
1:44per day using the Sniper Bomb system.
1:46I'm going to show you how to craft your
1:47Instagram profile, how to optimize it so
1:49your DMs actually get read. I'm going to
1:51show you how to price and package your
1:52services so you're not some next so
1:54you're not some broke copywriter making
1:55less than $1,000 a month for the next 3
1:57years, but instead you're able to make
1:58six figures per year as a copyriter.
2:00Then I'm going to show you how to run a
2:01sales call, how to actually follow up
2:02with prospects, and get the rates you
2:04deserve. Plus, you're going to get my
2:06personal swipe file of 73 classic sales
2:08letters and ads below for free. Plus,
2:10stick around to the end where you're
2:11going to discover key mistakes that new
2:13copyriters make that keep them trapped
2:14under $1,000 a month. and exactly how to
2:17overcome that to hit six figures per
2:18year as a copyriter. So, if you're done
2:20sitting on the sidelines, done watching
2:22another YouTube video that's not going
2:22to get you results, and you're ready to
2:24take action on your goals to actually
2:26land that first $1,000 client, $5,000
2:28client, $10,000 month, and beyond, then
2:30dive into the course now. Go through it
2:32step by step by step, and most
2:34importantly, take action on everything I
2:36say and you will get results. Let's get
2:38into it.
2:40All right, it's time to crush another
2:41guru mantra. So, you're a new copyriter.
2:44You're learning, growing, and ready to
2:46make this freelance copying thing your
2:47path to freedom. Uh, trust me, he picked
2:50one of the best paths possible. But the
2:52problem is figuring out how to write
2:55good copy. The reality is, if you want
2:58to convince internet strangers to give
3:00you 1,000, 3,000, 5,000, $10,000 a month
3:04or more every single month, you need to
3:09build a skill that is worth thousands.
3:13You see, most gurus will tell you, "Just
3:16practice writing more copy, bro." Like,
3:19and they'll leave you in the dust to go
3:21and figure it out on your own. That's
3:22not fun. You need to know how to write
3:25better copy. And there is a very
3:28specific strategy you can take to do
3:30this and key exercises. So, I'll help
3:33you out a little bit today. So, instead
3:35of just telling you to go practice more
3:36copy, I'll show you exactly what you
3:39should work on daily to get better in
3:42just 30 days. So, here are a few
3:44exercises. You know, if you do these for
3:46at least 10 minutes per day each, you're
3:50going to crush it as a you're going to
3:51grow so much as a copyriter in the next
3:5330 days. How do I know this? Because I
3:55did all three of these exercises when I
3:58was a new copyriter. It helped me land
4:00my first copyrighting client in six
4:02weeks. It helped me quit my job in 3
4:04months. It helped me get to $5,000 a
4:06month in 7 months. And it helped me get
4:08to $9,000 a month in 12 months. And it's
4:10helped me reach um as high as $15,800 a
4:14month with copyrightiting. So, I've been
4:16doing this full-time for 6 years. Trust
4:18me, this these things work. And a lot of
4:21them might seem kind of basic to you or
4:23simple, but you know what? It's all
4:25about getting the fundamentals right.
4:27Number one, power writing sessions.
4:30First things first, you need to build up
4:32your broad writing skills. Do you want
4:34to know how Michael Jordan became one of
4:36the greatest shots in NBA history? He
4:39just took more shots than the other
4:41guys. That's it. So, the same thing goes
4:44for you with copyrightiting. Time spent
4:47in the craft equals mastery. I see this
4:51all the time, guys being like, "Oh, bro,
4:53I'm outreaching all day long. Like a 50
4:56outreaches a day. I'm sending this. I've
4:58been doing this for three, four months
4:59straight. Blah, blah, blah. Like, I just
5:01don't know what's going on. Like, does
5:02copyrighting even work? Like, can you
5:04even make six figures a year from this?
5:05Like, I can't even lie a client. I'm
5:07like, okay, how much are you writing?
5:09How much copy you writing every day? Oh,
5:11well, like, you know, I haven't, you
5:13know,
5:15probably haven't written copy in like 3
5:16days. And I'm like, what? What? Like,
5:19you want to you want someone to pay you
5:21thousands of dollars a month and you
5:24aren't writing copy every single day?
5:27Like that's crazy. That's nuts. Like you
5:30you need to be in the craft. And then I
5:33see other guys say, "Well, like I just
5:35like write a couple tweets or a couple
5:36threads or Instagram posts or social
5:38media posts a day." And yeah, okay. How
5:40long does that take you? I don't know,
5:42like five or 10 minutes. That's not
5:44enough. You need to spend time in the
5:46craft. And the first place you have to
5:48start is power writing sessions. Just
5:50start writing anything. So this is what
5:54I did when I first started learning
5:55copy. So, every morning, here's what
5:57you're going to do. Wake up, grab a cup
5:59of coffee, open up Google Docs on your
6:01laptop, and just write. That's it. Don't
6:04worry about a topic, a prompt, agenda.
6:07Don't try to write copy. This is step
6:09one. Just set a timer for 30 or 60
6:12minutes. The more time, the marrier. But
6:14you know what? If you just have 10
6:15minutes in the morning, better than
6:16nothing. Go for it. That's it. Just
6:19think of this like a diary or a journal.
6:22Power writing sessions. Just write
6:24whatever comes to mind. This is
6:26basically like think about like if you
6:28know if you want to bench press a huge
6:30amount of weight, you have to start with
6:32like a light light amount of weight
6:34first. It's probably just the bar and
6:35then you put on tens and 20s 25s and all
6:37that. So that's where you want to start
6:41with copyrightiting. You need to just
6:43start exercising your copyrightiting
6:45muscle literally with this exercise.
6:48You're you have a copy muscle in your
6:51brain. You need to warm it up. You need
6:54to start working it out. How do you do
6:56that? Get your word count in. On
6:59average, when I first started writing
7:01copy as a beginner six years ago, brand
7:04new, I was writing about a thousand
7:07words per day from the start. So, that's
7:11about 30 to 60, that's probably 60
7:14minutes of writing uh at the bare
7:16minimum, if not more than that. So, um
7:20what do you write during these power
7:21writing sessions? People always ask me,
7:22I don't get it. What should I be
7:23writing? I can't think of anything to
7:24write. Just write anything. It literally
7:25doesn't matter. So, I found that for
7:28myself during these power writing
7:29sessions, I was often writing my goals,
7:32my dreams, reiterating to myself why I
7:34was becoming a copyriter, why I'm waking
7:36up at 5:00 a.m., slamming coffee before
7:39my 12-hour day job, and writing this
7:40random nonsense into a Google doc when
7:43nobody's watching. I'm not getting paid
7:44for it yet. Right? That's what I found
7:47myself writing. Just write anything. And
7:50if you're absolutely like, I just can't
7:52think of the words or whatever, don't.
7:54Okay, just pick a prompt then and write.
7:56So just pick something simple. Today
7:58I'll write about my favorite thing from
7:59my childhood. Today I'll write about my
8:01why copyrightiting is so awesome. Today
8:03I'll write about my thoughts about XYZ.
8:06And just write like don't don't sweat
8:08it. Just write. It's all about the reps
8:10and getting the time in. Number two, now
8:13once you get the power writing sessions
8:15going and you have that exercise built
8:17every day to just build your general
8:19writing skill, it's time to start doing
8:21actual copywriting practice. So this is
8:24where you want to start practicing copy
8:26frameworks like PAS and ADA. So these
8:30are the top two copy frameworks.
8:32Just use them.
8:35Gary Halbert, the OG, the GOAT, Michael
8:38Jordan, a copy, he swears by ADA. This
8:41is a 120-y old formula. Super crucial to
8:44use. PAS. This is my favorite formula.
8:48Works super super well when there's a
8:50clear painoint to solve. Use these
8:52frameworks. Don't think you're above
8:53them. I'm not above them. I use these
8:56frameworks. But now I don't have to be
8:59deliberate. Okay. P. What's the P going
9:00to be? Okay. A. It's just automatic now.
9:03But for you, literally write it out. P.
9:06When you have a Google doc, A S. And
9:08then fill in the gaps. Copy is not
9:11written. It's assembled. It's pieced
9:13together like a puzzle. So use you these
9:16different letters to piece your copy
9:17together. So these frameworks are simple
9:20step-by-step outlines you can use to
9:21write copy that flows and converts an
9:23audience. Well, my favorite PAS problem
9:26agitate solution. Start by diving into
9:28the audience's problem. Agitate the
9:30problem by tapping into the consequences
9:31of not solving it. Then offer a solution
9:34which is your product or service. Very
9:36simple, very logical. This works great
9:38when your reader is running from some
9:39kind of pain. So like health, wealth,
9:42relationships, something that's a very
9:44clear need that needs to be solved. The
9:47most versatile though is ADA. Attention,
9:50interest, desire, action. So you do it
9:52in order. That's the kind of topics you
9:55write about in your copy. So you start
9:57by grabbing someone's attention the
9:58first day, right? You need to hook
10:00somebody, grab their attention. Then
10:02build up interest with unique facts,
10:04numbers, uses, use cases of the product.
10:07Um, you know, just say stuff that's
10:10interesting. Say, I find numbers, asking
10:13questions, talking about specific facts
10:15about the product. Those kinds of things
10:17work really well here. Then once you've
10:19got them down the slippery slope, now
10:22you dive into the benefits. Dive into
10:24why this thing's actually going to make
10:25their life better. Show off the proof of
10:27that. and then ask for them to do
10:31something. For example, buy the product,
10:33click, whatever the thing is. Give a
10:36call to action. That's ADA. So, when
10:38you're brand new, you should
10:39intentionally practice these frameworks
10:40every day and use them to structure all
10:43of your copy. For this, you want a
10:46prompt to start with, unlike powering
10:48sessions. So, go and find a product and
10:50service online. Literally, just start
10:51searching companies. Go find, you know,
10:54start with, if you're not sure, start
10:56with something around your home that you
10:57bought recently. What do you got here?
10:58Okay, so what do I have? AirPods. Boom.
11:01There's a there's a copy prompt for me.
11:03I can write about AirPods. I can write
11:05about an iPhone. I can write about the
11:06Otterbox case on the iPhone. Like
11:09literally just the things around me. I
11:11could write about my laptop stand. Uh
11:12what else? I could write about this
11:13shirt. I could write about, you know, I
11:16got a camera, a tripod. I like this is
11:19just the stuff here, but like what else?
11:21Look at all the things you just buy and
11:23start with the things you already are
11:25purchasing. and then you know follow PAS
11:28or ADA and write. Uh number three, this
11:32is crucial. This is so so there's entire
11:35courses built around just doing this
11:38this one uh which people pay hundreds if
11:41not maybe thousands of dollars for. So
11:44number three, handcopy sales letters and
11:47ads. So if you want to be great, you
11:49have to study the grades. This is the
11:52same for everything you want to learn in
11:53life, not just copyrightiting, but it
11:55specifically applies to copyrightiting
11:57very easily. Here's how you do it. So,
11:59because copyrightiting isn't a
12:00traditional path skill, and we don't
12:03learn it in school, we don't learn it in
12:04college, we don't learn it on the job,
12:06how are we supposed to learn it the same
12:09way you would learn anything. If you
12:10want to be great, study those who have
12:13succeeded with it and then replicate
12:16their success. So, what are you going to
12:18do here? How do you find these? What are
12:19you supposed to do? Here you go. Go to
12:22Google. Type in a legendary copywriter's
12:24name. If you don't know what those names
12:25are, start searching around buying
12:28copyright books. Ask Chad GBT. Look on
12:31this list. Start there. Type in their
12:33name plus the word uh sales letter or
12:37ad. So Gary Albert sales letter, David
12:41Ogleby ad, John Cable's advertisement,
12:43Claude Hopkins ad, Gary Benfinga sales
12:45letter, Dan Kennedy sales letter. If you
12:47just start there, this is going to give
12:48you like 20, 30, 40 at least in Google.
12:51Just uh there's also swipefile.com,
12:53swiped.co.
12:55Uh those are also a place you can go
12:56find some of these OG ads and swipe
12:59files um full of sales letters and
13:02stuff. And then pick one. Grab a pen and
13:05paper. So now you have it on your
13:06screen, the sales letter. Grab a pen and
13:09paper. It's best to do this by hand, the
13:11hand copying. And then literally write
13:13out their copy word for word. That's it.
13:17That's it. Don't try to improve it.
13:19Don't try to optimize it. Just write it
13:22out word for word exactly as they did.
13:25Just think about this. Why do like
13:26professional sports players, NBA
13:28players, football players, hockey
13:30players, why do they study, look at
13:32them, they study film, they study game
13:34tapes. They they look at film of the
13:37greats and other people and they analyze
13:40it. They analyze their shots. They
13:41analyze how they're handling ball. They
13:43analyze what moves they're making. Why?
13:45So they can replicate it. So you want to
13:48do the same thing. Write this out word
13:50for word exactly as these legends did.
13:54Then analyze it after and ask yourself,
13:58why does this work? Go look at your
13:59copyrighting books. You should have
14:00copyrighting books that you're reading
14:02and apply. Oh, why does this headline
14:03work so well? Why does this intro work
14:05so well? Why do they hook me? Oh, are
14:07they following ADA? Oh, let's see where
14:09the A is. Oh, then here's the I. Oh, and
14:11here's where they go into D. And here's
14:13the A for action. Oh, cool. Oh, this guy
14:15was following PAS problem agitate
14:17solution. Oh, oh, why did this Oh,
14:19what's the social proof here? What's the
14:20urgency? What's the scarcity? Like,
14:22what's the deal here? Why are what's
14:24compelling me to take action?
14:27Analyze that. Study it. And write this
14:29stuff down. When you write words that
14:32have sold millions, even if they're not
14:34your words, you'll automatically learn
14:37to write words that can sell millions.
14:40That's the power of handcopying sales
14:42letters and ads. So now go and practice
14:45copy. Uh at least now you'll have three
14:47of the top exercises you so you have no
14:49more excuses. Ideally you should be
14:51spending at least 30 minutes per day
14:53writing. If you want to get to $5,000 a
14:56month this year, 60 minutes minimum. If
14:59you want to go beyond that this year to
15:01the $6,000 to $10,000 a month range,
15:04then write as much as you possibly can,
15:07like I did my first year, which then got
15:10me that result and got me to be making
15:12six figures by the time I was in my 12
15:16months of writing copy. So, I find it's
15:19best to write first thing in the
15:20morning, no matter what. Uh, but
15:22ideally, you should be writing,
15:23studying, and learning all throughout
15:25the day. Morning, afternoon, evening.
15:27Make a copy of your life. So whenever
15:29you get a lunch break, do one of these
15:31three exercises. On your drive home to
15:33and from work, listen to a copy podcast
15:35or an audio book. In the evening,
15:37instead of binging Netflix for like 2
15:39three hours, go through a copyrighting
15:41course or a book. So when you make
15:44studying and practicing copy your
15:45lifestyle, you'll eventually find
15:47yourself living the lifestyle of a
15:50successful copywriter. making six
15:52figures per year, setting your own
15:54hours, waking up whenever you want, not
15:57having to ask for time off work from
15:59your boss, being able to travel whenever
16:00and wherever you like, working on the
16:02projects you love, saying no to the
16:04projects you don't love, and finally
16:07calling the shots in your life. So there
16:10you go. Those are the three exercises.
16:12Uh just a quick recap. So number one,
16:15power writing sessions just right. Get
16:17your writing, get your word count in.
16:19Two, practice copy frameworks like
16:21problem match day solution and
16:22attention, interest, desire, action. And
16:24number three, handcopy sales letters and
16:27ads from the OGs.
16:29Do these three things every day. And in
16:32the next 30 days, you're going to zoom
16:34past every new copywriter
16:36just by doing these three things. So, go
16:39and practice copy. In this video, you're
16:41going to learn nine simple steps you can
16:43use to overcome writer's block as a new
16:45copywriter. I've used this exact same
16:48process to go from clueless about copy
16:50to generating seven figures in results
16:51for my clients and profiting over
16:53$700,000 in the process. And it's the
16:56same strategies I've used to teach my
16:57750 copyrighting students to help them
17:00kill blank page syndrome, too. If you've
17:02been struggling to know what to write on
17:03that Google doc, you don't need to
17:04struggle anymore. We're going to cover
17:06nine simple steps you can take to
17:08overcome your fear of writing copy
17:09wrong, so you can quickly write copy
17:11that converts and earn more as a
17:13copyriter. Okay, before we get into the
17:15nine specific tips, there's a couple
17:17things I need to cover here. First,
17:19there's endless advice on how to write
17:21copy. It can feel overwhelming. How
17:22should you write the right tone, the
17:24length, framework, structure, the hooks,
17:27personalization, formatting? How do you
17:29actually know if you're writing copy
17:31correctly? How do you overcome that
17:33analysis paralysis? It starts with one
17:36simple thing. You need to kill your
17:38limiting belief. You have a limiting
17:39belief right now that writer's block is
17:41real. Even the title of this video, how
17:43do you overcome writer's block? I have
17:45to use that because people think it's a
17:47people think it's a thing. And you
17:48think, well, what do you mean? I
17:49struggle to write copy and I look at a
17:51Google doc for 25 minutes and I look at
17:54my scroll Instagram and Tik Tok and this
17:55and that and next thing you know, I
17:57didn't write any copy.
17:59Writer's block isn't a real thing. It's
18:01a thing that you've sold yourself on,
18:03you convince yourself of is real when
18:04it's really not. Writer's block, what it
18:07is, is actually a limiting belief that's
18:09holding you back from actually writing.
18:11Guess what? When you start telling
18:12yourself writer's block is real, guess
18:14what's going to happen? You're going to
18:15not write anything. But how about this?
18:17Get rid of writer's block and realize
18:19that actually you can write copy. You
18:21can have the confidence to write copy
18:23and write it quickly. When you open up a
18:25Google doc and you're sitting there
18:26right now like what should I write? You
18:28can write. You can write. Okay, that's
18:31the first thing. Okay, kill your
18:32limiting belief. Number two, something
18:34that's holding you back right now as
18:36well when you're getting analysis
18:37paralysis on like, oh, like some people
18:40are saying write shorter form, what
18:41about this, what about the tone, length,
18:43this, that, short sentences, long
18:44sentences, big paragraphs, whatever.
18:46There's no such thing as perfect copy.
18:48And this is actually another limiting
18:50belief that you have is you think that
18:52you need to write the perfect piece of
18:53copy. You're scared that your copy isn't
18:57going to convert. Your copy isn't going
18:59to be great to attract clients. So,
19:00you're trying to use the copy to pitch
19:02them. your copy, your client's not going
19:04to like it when you submit it, right?
19:05You're scared of all these things that
19:06like, oh, I'm not going to write that
19:08perfect piece of copy. Guess what? There
19:10is no perfect piece of copy. In fact,
19:12every piece of copy can be improved. I
19:15always believe that. There's literally
19:17there's no such thing as a perfect piece
19:18of copy. Yes, there's copy that is great
19:21that has generated millions of results
19:22for clients. You can look at swipe
19:24files. I'll link to a swipe file below,
19:25my 73 classic sales letters and ads. my
19:28personal swipe file of like OG legends
19:30like Gary Halbert and Gary Beninga and
19:32Claude Hopkins. So you can check that
19:34out and and it's important to study that
19:36stuff. But your copy will never be
19:38perfect. It's a it's it's words. It's
19:41words on a page. There are millions of
19:44combinations of words you can throw
19:45together to sell something. Just keep in
19:48mind your goal isn't to write the
19:50perfect words on a page. Your goal as a
19:53copywriter is simple. Go make the
19:56business owner money. That's your goal.
19:58Your goal is to generate revenue, is to
20:00make sales, and to convince people on
20:01the other side of the internet, to pull
20:03out their wallet, whip out their credit
20:04card, and buy something. Don't get like
20:08misaligned with what your true purpose
20:10here is. We're not JK Rowling. We're not
20:12Stephen King. We're not looking to write
20:13a bestselling novel that people just
20:16love. If that's your goal, that's great.
20:17This video isn't for you, then go do
20:19that somewhere else. This video is about
20:21writing copy and doing it well and
20:23getting it to convert and making money
20:25from it and making sure that what if
20:27you're going to choose the
20:28copyrightiting path and go make 10K a
20:29month as a copywriter, you actually know
20:31how to write copy when it comes time to
20:33write copy and you're not sitting there
20:34twiddling your thumbs like, "Oh, what
20:36should I write? Ah, I'm scared." Okay?
20:38There's no such thing as perfect copy.
20:40Your goal is to convert, not to write
20:42words that tickle ears. So, just focus
20:45on the end goal. There's a million ways
20:47to convert people. Okay? There's a
20:49what's that phrase? There's a million
20:50ways to skin a cat or skin a cow or a
20:52pig or something weird. I don't know.
20:54Same thing with copy. There's a million
20:56ways to write copy that is effective,
20:58that works and that sells. So, don't
21:01worry about being perfect. You just need
21:03to write something. Okay. Um, yeah, I
21:06just covered the same thing. Million
21:07ways to write, infinite ways to write
21:09copy. And that's a good thing. Okay. It
21:10gives you that creativity where and that
21:12flexibility and that freedom where like
21:14you can feel like you can make a
21:16mistake. it. That's okay, right? Um,
21:19lean into that and just go right.
21:21Something important too is like if you
21:23are seriously struggling to like not
21:25even know what to write, you need to
21:28study copy and consumer psychology more.
21:30You need to get into the books. Like I
21:33don't know how many times I need to tell
21:34people you can't just learn copy by
21:37watching watching YouTube even like this
21:39and like twiddling your thumbs and then
21:41just go figure it out by buying some
21:42guru course where they tell you to spam
21:44100 cold emails a day and never learn
21:46copy. Like if you actually want to learn
21:48how to sell things then you need to
21:50learn how to sell things. You need to
21:53study copyrighting books. Get this book.
21:55This is the number one copyrighting book
21:56to get as a beginner. The ade
21:57copyrighting handbook. It's like 20
21:59bucks on Amazon. Go get the book. Go
22:01study the legends. David Oglevie. Go get
22:04into their books. Study copyrightiting.
22:07Study consumer psychology. When you
22:09understand I'm just dropping things
22:12around here. When you understand what
22:14actually gets people to convert, what
22:16are the things that make people buy?
22:18When you understand how this stuff
22:20works, when you study consumer
22:21psychology, when you study
22:22copyrightiting, when you understand like
22:25the the emotional triggers inside people
22:28that compels them to buy, then all of a
22:32sudden like you're you're losing focus
22:34on writing copy because you just don't
22:36understand. You don't have these
22:37foundations as a copyriter. Like I
22:40understand how to sell because I've been
22:41doing this for years now. I get what
22:44capture what what's required to sell.
22:46You need to capture people's attention.
22:48You need to gain their interest. You
22:49need to build desire. And you need to
22:51tell them to take action. Right? I just
22:53gave you a copyrighting framework. Ada,
22:55there are like copyrightiting is a
22:58science. I I I lean heavily on the side
23:01that copyrightiting is a science more
23:02than an art. Okay? It's very formulaic.
23:06It's ve humans are all the same. They
23:09all have the same emotional triggers,
23:11the same desires for what they want to
23:13do and why they buy things. They have
23:15the same desire for love. They have the
23:17same desire for status, the same desire
23:20for community, the same desire for
23:22survival, the same desire to do good,
23:25believe it or not, right? And when you
23:28can tap into those desires, when you
23:30understand what humans want and what
23:32they need, and then you understand the
23:35words that tap into those emotions,
23:39you can there's a you can just go for
23:41it. you can just start writing stuff
23:43because you you understand the
23:44foundations of how this stuff works.
23:46Like study good copy and you're going to
23:49understand how to write copy. You're not
23:50going to be dealing with blank plain
23:52cinema anymore. People get caught up
23:53with not know what to write cuz they
23:54don't understand the the foundations. So
23:57get in the books, go get a course, go
23:59get coaching, do whatever it takes to go
24:01learn this stuff cuz it is extremely
24:03valuable and will make you a huge amount
24:06of money over your lifetime if you
24:07actually commit to learning it. Number
24:09five, I kind of just touched on this a
24:10bit, but use frameworks. Learn ADA,
24:13attention, interest, desire, action.
24:15Learn PAS, problem, agitate, solution.
24:18Learn SLO, story, lesson, offer. Works
24:21great for emails. Learn pastor, that's
24:24for sales pages. Learn there's tons of
24:26different other frameworks you can use.
24:27DIC and other things like that. Use
24:30frameworks. Copyrighting is a science.
24:32It's very formulaic. It's very much
24:35structured that there's a reason PAS
24:37works. What is PA? I'll go into that one
24:39for a second cuz I just touched on ADA
24:41problem agitate solution. When you're
24:42selling a product that solves a pain
24:44point, PAS is great. Here's a for
24:47instance.
24:49Here's how to use PAS. You introduce
24:51someone's problem they have before you
24:52just try to go sell something. You
24:54introduce the problem. Hey, are you
24:56dealing with back pain right now?
25:00That's that's the P in problem solution.
25:02Do you find that when you roll out of
25:04bed in the morning, you literally just
25:05can't? Do you find that you're
25:06struggling to pick up your kids and you
25:08see the look on their faces and they're
25:10like, "Daddy, why aren't you holding
25:11me?" Do you find that when you're trying
25:13to, you know, do basic activities like
25:16walk up and down the stairs or like get
25:19in your car, you're like wincing in
25:21pain. Well, guess what? If you don't
25:22solve this soon, you're going to deal
25:24with chronic back issues that could
25:26potentially leave you dehabilitated.
25:27That's agitate. It's where you agitate
25:29the problem that you just introduced.
25:31Well, guess what? Here's the S. Guess
25:34what? There's a solution. introducing
25:36the and we could just I guess go with
25:39anything. Introducing this like
25:41Himalayan like
25:44ancient Himalayan supplement called XYZ
25:46that's going to reverse your back pain
25:48in the next 30 days. Here's how it
25:50works.
25:52So people get overwhelmed with copy
25:54because they they think, "Oh my
25:55goodness, I have to write some
25:56thousandword piece of copy right now
25:58which is really intimidating." No, you
25:59don't. Just start with the framework
26:02because then like let's just say you do
26:04PS Right? There's different frames you
26:06can use, frameworks you can use. PES,
26:09all you have to do
26:11instead of having this huge thousand
26:12word piece copy like, oh, how am I going
26:13to write this? Just start with the P.
26:15That's all you're focusing on for now,
26:17right? I'll even get rid of these
26:19problem. Okay, what's the problem my
26:21audience is facing that I want to sell?
26:22Hey, are you uh dealing with back pain?
26:27One of the easiest ways to open is just
26:28ask a question. Are you dealing with
26:29this problem? Like this is the easiest
26:31thing to do with copy. Agitate. Great.
26:34We did part one. Obviously, we can write
26:36more than that, but agitate. Um, are you
26:39struggling to do this, this, this, this,
26:40this, right? This is it's easy. This is
26:42easy stuff. Just use frameworks. You do
26:44bite-sized pieces in your copy, one
26:46letter at a time, and you're good to go.
26:48Next thing you know, you start with that
26:50little bite-sized piece. You're going to
26:51have a whole piece of copy ready to go.
26:53Okay. Next thing, right, people struggle
26:55with writer's block. Why? Cuz they don't
26:57understand who they're talking to. when
26:59you know the person on the other end of
27:00that page, right? When you're writing to
27:02that one person who has that one problem
27:04who's trying to solve that one thing,
27:06it's so easy to write, right? How how
27:09did I just start writing that piece of
27:11copy? Cuz I gave myself an example. Oh,
27:12we're going to talk to somebody who is
27:14dealing with back pain. Okay, now I'm I
27:16can see somebody on the other end who's
27:18hobbled over and they're like wincing in
27:20pain. Right? When you can visualize who
27:21your audience is and the things they're
27:24going through, all of a sudden you just
27:26you just say the things that they're
27:27going through. Hey, are you going
27:29through this, this, and this? Does it
27:31feel like XYZ? And lean into the pain.
27:33Is it causing this kind of pain in your
27:35life? Well, guess what? I've been there,
27:37too. And relate to them because D. Like,
27:39hey, if you want to solve this, here's
27:41how. Buy this thing. Like,
27:43copyrightiting is very, very
27:45straightforward. Right? Understand your
27:47audience. You don't know who your
27:48audience is, go research them. Go study
27:50them. Go look at these people on Reddit,
27:53right? Go to Amazon reviews. Go read
27:55reviews. Go read product reviews. Go
27:57look at the things they say on social
27:58media and comments they say. Go into
28:00their private forums and groups and
28:01school communities and go look at the
28:03things they say. Look at the things they
28:05complain about. Look at the things they
28:07talk about that are wonderful and the
28:08things that are negative. And then use
28:10their language to to write to them.
28:12Right after that, look at your client's
28:15copy. Look at your look at your client's
28:17current copy that they send the things
28:19they've sent in the past and see how
28:21they write the stuff. Right? What kind
28:23of things have they wrote? Right? You're
28:25not going to go into someone's cop and
28:26be like, "Oh, this is all terrible."
28:27Like maybe sometimes, but like sometimes
28:29things work to some degree. So, go look
28:31at their stuff and use that as a
28:33baseline for where you can start. Um,
28:35look at their in one of the thing I do
28:36all the time with clients is like I look
28:38at their Instagram social media posts. I
28:40look at any writing they've done on
28:41their social posts and I use that as a
28:43baseline for what resonates, right? Look
28:45at the things that people are commenting
28:47over and over again on their social
28:48media on content. You can usually use
28:49those as angles for like a sales page or
28:51an email or an ad. So, look at your
28:54client's copy and their past copy as a
28:56baseline. Here's here's a simple one. Go
29:00swipe stuff. Look at your competitor's
29:02copy. Look at your competitor copy all
29:04over and look at what they're saying. If
29:07you're like, I don't know what to say,
29:08go create a swipe file of all your
29:11competitors, all your clients
29:12competitors, and go look at their
29:13emails. Go look at their sales pages. Go
29:15look at their ads. They're going to have
29:17tons of ideas for hooks that you can
29:19use. I'm not saying copy paste. I'm not
29:21saying plagiarize. I'm saying use them
29:23as ideas, right? So, what would be an
29:25example of that? Let's just say you have
29:27a weight loss coach that's your client
29:30and you have a swipe file of all these
29:32fitness coaches and you see a subject
29:34line today that says how to gain 7 lbs
29:36of muscle in the next 30 days and you're
29:38like, "Oh, that hooked me." There you
29:40go. There's an idea for an email, for an
29:42ad, for a social media post, for a sales
29:44page. That is an entire idea that you
29:48can swipe. Now, how can you swipe this
29:50ethically? Instead of saying how to how
29:52to gain seven pounds of muscle in 30
29:54days, well, flip the script for your
29:56weight loss coach and say how to lose
29:59seven pounds of fat in the next 30 days.
30:02There you go. You ethically swipe
30:04something. Use the same idea, but you
30:06positioned it for your client. You
30:07didn't steal, you swiped. Go look at
30:10competitor copy. If you're not sure
30:11where to start, I I'm looking at swipe.
30:13I'm looking at other people's copy every
30:15single day and getting ideas. Oh, what
30:16kind of hook could I use? Oh, what kind
30:18of stuff are they talking about? It's
30:20just a really good way to stay on the
30:21pulse for like how to write stuff. And
30:23then just go write down a couple ideas.
30:25Oh, I looked at, you know, 30 subject
30:27lines and emails today. These five stood
30:29out to me. Great. Write those ideas
30:31down. Start an idea bank, right? Get a
30:33Google going of just like ideas for your
30:35client for hooks, for angles, for email
30:37ideas, for for ad ideas, stuff like
30:39that. And you're never going to deal
30:40with the blank page. Um, after that,
30:43like just remember your copy doesn't
30:46have to be perfect. In fact, no copy
30:49ever will be. But like if you want to
30:53make sure that you're
30:55going from being a good copywriter to
30:57becoming a great copywriter who gets
30:59your clients the most results, who a
31:00copyriter who makes 10K a month plus,
31:03test it. Like you can always test it.
31:05You always can fall back on testing your
31:07copy. What do I mean by that? By that I
31:09mean don't stay in analysis paralysis
31:12forever. Like at some point in time you
31:14just got to ship it. You just got to
31:16publish it. You just got to hit send and
31:18put it out there. And then from there,
31:20guess what? There's always a new day
31:23that day. There's always a new day.
31:24There's always a new email. There's
31:26always a new ad. There's always a sales
31:27page you can update. There's always a
31:29new offer. There's always new promotion
31:31that you can write a new piece of copy.
31:33If you're scared, oh, what about this
31:35copy? It's not on the on the line.
31:37You're not running Alex Prozy's $100
31:38million money models launch right now,
31:40and you're the only copyriter, and you
31:41only get one shot to do this. Okay,
31:43that's not what's going on here. you
31:45have a playing ground. Now, this doesn't
31:47mean you need to slack off or not care
31:49about the work you put out there, but
31:50like just go ship your stuff. And you
31:52know what? You can always make the next
31:53piece of copy better. You can always
31:55look at what worked and optimize it. You
31:57can always test. Okay? Test it. If
31:59you're like, "Oh man, I want to send
32:00this email, but I'm not sure which sub
32:02subject line to do." Guess what? You can
32:03actually do AB tests in real time with
32:06your subject lines on Claio, on Kit, on
32:09Beehive. I always like 90% of the time I
32:12will test uh subject lines and be like,
32:15"hm, I like this headline and I like
32:16this headline for a subject line." Well,
32:18let's just test them and see which one
32:19does better, right? Um, you just got to
32:22test things and stop worrying so much
32:23about that one piece of copy. Okay, it's
32:25not everything. A couple bonus hacks,
32:27okay? If you want to help overcome
32:28writer's block and you're like, "Ah,
32:30like you just struggle to get get in the
32:32zone." Guess what? You need to hack your
32:35productivity and like force yourself to
32:38work in the right environment. Okay, so
32:40step one, always make sure you have a
32:43daily goal that you're going to write.
32:44Now, don't just leave your writing till
32:46the end of the day and be like, "Oh,
32:46yeah, I should maybe write some copy
32:48today." Like, make sure you're like,
32:50"I'm going to write this piece of copy."
32:51Know exactly what you're going to do
32:52today. And then do it. Okay? Tell
32:55yourself, "My goal is to write this
32:57piece of copy today." Not to maybe write
32:59some copy. And guess what? You're way
33:00more likely to do it if you just if you
33:02just set that goal, right? I personally,
33:04I will write uh daily tasks down every
33:07single day. And I'll give myself time
33:08frames. From 7:00 a.m. to 8:00 a.m.,
33:10write this copy for this client. From uh
33:128:00 a.m. to 9:00 a.m., go research
33:15this. Go from 9:00 a.m. 9:00 a.m. to
33:1610:00 a.m. go do this kind of outreach.
33:18Right? Like give yourself time frames
33:20for what you're actually going to do for
33:21your copy. Okay? That's step one. After
33:23that, know yourself. Know your energy
33:25levels. Um most people you should
33:28probably be writing in the morning. For
33:30me personally, like are you a are you an
33:32early bird or are you a night owl? Do
33:33you have the most energy writing first
33:35thing in the day uh at the beginning of
33:36the day or at late at night? I think
33:38most people would be early morning. I
33:40know I am too. I naturally am a night
33:42owl where I like to stay up late. But
33:44like I write best in the morning and I
33:46just get get the coffee done write in
33:48the morning fresh. Um and so that's why
33:50I schedule in my writing. Schedule in
33:52your writing at the time where you have
33:54the most energy to write, where you have
33:56the most brain power, willpower and
33:57creativity. Um and then do it. Like if
34:01you're going to wake up early and write,
34:02wake up early and write, set an alarm,
34:05right? Set an alarm clock to wake up
34:08early and actually do it. If you need to
34:09go to make yourself go to bed early, I
34:11used to do that as a new copier when I
34:12was working 12-hour days at my 9 to5 and
34:14trying to build copyrighting. I had to I
34:16had to be crazy with my time and my
34:18schedule. If I wanted to make this work
34:19and get a 10K a month, which I did,
34:21right? I would set bedtime alarms. 10:00
34:23p.m. you're sleeping. 5:30 a.m. you're
34:25waking up. You're going to write some
34:26copy before you go uh to your day job.
34:29Okay? And then when you do write, set
34:31timers. Give yourself constraints. Don't
34:32just be like, "Oh, I got a blank page.
34:34I'm just going to go do whatever." No.
34:36Literally set a timer. Be like, "I'm
34:37writing a piece of copy and I got
34:3845minut timer on." At the end of the 45
34:41minutes, that copy's done and that's it.
34:43Right? Put good pressure on yourself.
34:46Give yourself constraints to work with.
34:48This is the kind of stuff you're going
34:48to have to do anyways when you have a
34:50when you have two, three, four clients,
34:51you're making 10K a month is like you
34:52got to be structured with your time. Um,
34:55so give yourself timers and constraints.
34:57After that, drink coffee, drink tea, go
35:00like write, I got my coffee mug here.
35:03Um, go make it fun. Like, go create a
35:06habit of writing and go treat yourself
35:09with like a little like tea or coffee or
35:12whatever. Like just like I like
35:14personally is just a weird little thing.
35:16I just like having a a drink on my desk.
35:19Um, that just like I I it's part of my
35:22writing routine. It's part of my writing
35:24habit. it it's become one and the same
35:26where my writing and my coffee and I'm
35:29in the zone like make this like make
35:32yourself a copyrightiting zone, right?
35:34I'm in my log cabin. I'm in my chill
35:36zone. Like this is where I work and this
35:40is where I write. And you need to you
35:42need to really focus on setting up a
35:43writing environment, which kind of gets
35:45into the next point. Eliminate all
35:47distractions. If this thing's a
35:49distraction and you can't help but
35:50scroll Tik Tok or Instagram or even
35:52YouTube, throw this thing out the door.
35:55Get it away from you. Like, do whatever
35:57it takes. Um, like you have to build
36:00your environment. If you can't write at
36:02home cuz everybody's too loud and crazy
36:04sometimes. You might have heard my
36:06toddlers screaming in the background um
36:08cuz it's had their nap time. I should,
36:10right? I should know, okay, it's nap
36:12time. It's almost 12:00. Um, I probably
36:15shouldn't be doing any calls or like
36:16intense writing when they're about my
36:19two and four-year-olds are about to go
36:20down for a nap, right? And I literally
36:22am right now. Know your environment,
36:25right? If you have a crazy loud house,
36:27family members, this and that, like, go
36:30write while people aren't being loud and
36:31crazy or in the house. If you got to go
36:34wake up at 4:00 a.m. and 5:00 a.m. to
36:36write copy before everybody's awake, um,
36:38because it's going to be loud later, go
36:39do it then. Do whatever it takes. So, go
36:41eliminate distractions. Um get rid of
36:44video if you are have your phone video
36:46games Netflix like get it away from you
36:48and go create a writing environment. Um
36:51final thing is like if you want to gain
36:54confidence in your writing and overcome
36:55writer's block and like know oh is this
36:59length of copy good? Is this not get
37:01someone who knows what they're doing to
37:02go look at your copy like it that will
37:05give you the confidence to know what
37:07kind of copy is good to write and what
37:08kind of copy is not good to write,
37:10right? How to know when you're doing the
37:12right thing or the wrong thing. Like
37:13it's very hard to know and have that
37:15build up that confidence in yourself. If
37:18you don't have a more successful
37:19copywriter taking a look at your stuff,
37:21right? Your copy might be great, but
37:23you're you're thinking too much that I
37:25don't know if this is good or not. Cuz
37:26you've never had someone else look at
37:27your work and be like, "No, it's it's
37:28solid." Right? That could be actually
37:31you could be your own biggest bottleneck
37:32because you just don't don't know
37:34because you never had other eyes on it.
37:35So go get a good copyriter review your
37:37copy. If you want help with that, um I
37:40actually have uh six figureure copy
37:43academy where I do weekly copywriting
37:45reviews for every single person in my
37:48paid community. Uh I have weekly group
37:50coaching calls. I have my full entire uh
37:5290-day road map, which is my course. 60
37:55videos, copyrightiting exercises,
37:56assignments, outreach templates,
37:58scripts, strategies. Um, and every
38:01single week I make a post. Hey
38:03everybody, submit your copy and I review
38:05it. I give a 5 10-minute video back
38:07where I break down everybody's copy in
38:09this over 100 copyriters and I just give
38:11them a fiveminute video where I say,
38:13"Hey, here's what you're doing, right?
38:14Change the headline. Do this instead."
38:16And I just tell them if I was writing
38:17this copy, how I would edit it and make
38:19it better. Okay? what you're doing
38:20right, what you're doing wrong, how to
38:21improve it, and every single uh and why,
38:25right? So, you learn right so you
38:27actually get this stuff. So, if that
38:29sounds like something you want help with
38:30and you want to move even quicker as a
38:31copyriter, then click the link in the
38:33description below. Are you ready to
38:35learn the most important copyrightiting
38:38formula ever created in history? Well, I
38:42hope you are because this formula has
38:45been used by Gary Halbert. He is a
38:48legendary copywriter. Has sold a billion
38:50dollars with the word. I'll say this
38:52non-stop on repeat through this entire
38:54course. If you want to learn copy, learn
38:56from Gary. Okay? So Gary used ADA. And
39:01ADA ai
39:03is a crucial formula. Why? Because it
39:06works on every single type of copy. It
39:11doesn't matter if it's an ad, a sales
39:13page, an email, a blog post, like an
39:17ebook, a billboard, a TV commercial,
39:20video sales letter, it doesn't matter
39:22what it is, a flyer on the streets, like
39:25ADA is everywhere and you can use it
39:28every single time. There isn't a place
39:31where you couldn't use ADA. So, ADA is
39:34the most universal copyrighting formula.
39:36It's crucial to learn it. It's one of
39:38the best out there. And you can use ADA
39:40to solve writer's block instantly. If
39:43you're ever unsure of what to write,
39:44just start with the ADA formula. So this
39:47is what ADA is. So A for attention, the
39:50first first letter, attention. Uh
39:53attention, capture readers attention,
39:54ideally with something relevant to them.
39:56That is how you need to start every
39:58piece of copy you write. Okay? So you it
40:00first starts with capturing attention.
40:02Crucial. Um, David Oggovie once said
40:06that every time you write a headline,
40:08you are spending 80 cents of your
40:10advertising dollar. And what that means
40:12is about the people who could see your
40:16ad or your copy or whatever only like
40:2020% only 20% will read beyond your
40:24headline. So you need to make sure you
40:26get it right and capture attention
40:27right. Number two, interest. This is
40:30where you keep people interested with
40:32facts, stats, quotes, or use cases of
40:35your product or service. Basically,
40:37think like start showing off some
40:40details here. Numbers work really well
40:42for interest. Um, quotes, testimonials,
40:47use cases, specifications, details, like
40:50start putting in facts that are
40:51interesting and unique about your
40:53product or service or related to your
40:55product and service. Desire. D. Desire.
40:59make them desire your product or
41:00service. This is where you actually
41:01start selling, right? This is where you
41:02start diving into the emotions, where
41:04you start getting into the features and
41:06benefits. This is where you start really
41:08diving into the benefits of your product
41:09and service. And you want to show how
41:12your product and service makes your
41:14audience's life better. So that's where
41:16you dive into desire. And once you've
41:18done that, you don't stop there. That's
41:19where brand advertising ends. This is
41:22where direct response copyrightiting
41:25goes. We go with action. At the end of
41:29this, attention, interest, and desire.
41:31You finish off with action. Tell your
41:33reader to take a specific action. What
41:36they need to do next with a CTA, a call
41:39to action. So, that's it. Attention,
41:41interest, desire, action. ADA. Let's
41:43dive in. Let's look at some examples.
41:44So, we got our $2 billion swipe file
41:46here. I'm just going to walk through
41:48live. We're going to go through and I'm
41:50going to show you Ada in action. I got a
41:52I got a John Cables OG ad right here.
41:56Uh, this is such a good one. Uh, so
41:59let's dive into this. So, first off,
42:01hey, attention.
42:04Will, this is his headline. Will your
42:05scap scalp stand the fingernail test?
42:08And he's got an image here of this guy
42:10who's like,
42:12uh, would you say this captures
42:13attention? I would say this captures
42:14attention. If I saw this, I would be
42:16like, what the heck? Like if you can
42:18make someone say what the heck or whoa
42:21or wow or huh like just think of the
42:24other person on the other end. If they
42:26don't say one of those things or if they
42:27aren't like instantly glued to the
42:29screen, you're not capturing attention
42:31good enough. This one definitely does.
42:34Uh very intriguing. Will your scalp
42:36stand the fingernail test? And then they
42:38got this crazy picture of this guy who's
42:40like looks kind of freaked out, right?
42:42So that's a check. Okay, so now let's go
42:45into interest.
42:47first line in his body copy, "Scratch
42:50your head and see for yourself."
42:53He's definitely got my interest. Uh, is
42:55loose, ugly dandruff spoiling the good
42:57looks of your hair? Don't let it. Use
43:00wild root wild root with oil. The famous
43:03wild root formula that's been chasing
43:05dandruff scales for 30 year. Dandruff
43:08scales for 30 years, plus pure vegetable
43:11oil that grooms the grease. Okay, so
43:14what happened here? This guy immediately
43:17immediately got my interest by what? By
43:20actually telling me to scratch your he
43:22made this ad an interactive experience.
43:25Very unique ad. It's a he's saying he's
43:28saying, "Have you done this test?" Then
43:29he tells you right there, "Scratch your
43:31head." He's getting you to be like, "Oh,
43:33I want he right. He's pointing out a
43:35problem by getting you to do something
43:37to interact." So really, really unique
43:39and creative ad. And you know, if I see
43:42scratch your head and see for yourself,
43:44there's going to be a percent of people
43:45who actually start scratching their head
43:46and be like, "Oh, I wonder." Right? And
43:49then he goes into specifics.
43:51Is loose, ugly, dandruff spoiling the
43:53good looks of your hair? Right? All of a
43:55sudden, he's asking a question.
43:57Questions people engage and build their
43:59build their interest if it's related to
44:01something they have a problem with or
44:02something they want. The famous wild
44:04root formula that's been chasing down
44:05scales for 30 years. Remember what I
44:08said about interest and numbers? numbers
44:10work really well to capture attention
44:12and keep attention and keep people
44:13engaged and build their interest.
44:16Plus, pure vegetable oil, that's grooms
44:18without grease. Now, he's giving us
44:20facts and stats, uh, facts about the
44:23product. So, he's building interest. I'd
44:25say he did a great job of building my
44:27interest there. Now, let's talk desire.
44:29Okay, so now he's got this happy,
44:31smiley, go-lucky guy, right? He here, he
44:33looks kind of like now he looks kind of
44:35happy and handsome, right? Two, your
44:39hair can look like this. Remember
44:42consumer psychology when we talked about
44:44like fashion and style and appearances
44:47and stuff like that. That taps into ego
44:50and wanting to feel superior or wanting
44:52to feel loved or relationships or sexual
44:55companionship. That's what this taps
44:56into. Your hair can look like this.
44:59Right? So, he's leveraging the image
45:01here of this handsome dude and he's
45:04saying, "Now, we're going into desire.
45:06Your hair can look like this if you get
45:09a bottle of wild root with oil today.
45:13It's safe. Remember we talked about in a
45:15human desire. We want to feel safe. It's
45:18safe. Powerful three action. Uh powerful
45:21three action. Grooms the hair. Relieves
45:24dryness. Removes loose dandruff.
45:27Right. Relieves dryness. So now we're
45:31tapping into like desires. Removes loose
45:33dandruff. That's more of a feature, but
45:36right, it's a mix of features and
45:38benefits. Get a bottle today at your
45:40nearest drug counter. Okay, see what
45:43happened there? He built desire up. I'd
45:45say he did a pretty good job of that
45:47with a very short, this is short copy,
45:49right? This is a short ad. This is not a
45:51huge long sales letter or anything,
45:52right? But he's getting to the point,
45:54right? He built interest. And now look
45:56what he does. He goes into action. He
45:59gives a call to action. He's not saying,
46:02"Click a link here, buy." Right? This is
46:04like the 1930s or 40s or something like
46:05that. Um, but look, here's the call to
46:08action. A I D A. Get a bottle today at
46:13your nearest drug counter. That's that's
46:16the final A. That's action. Available in
46:18four popular sizes. Also in regular
46:20formula, non- oily, professional
46:22applications at your barber. Then he
46:25shows another picture here of the
46:28product. Wild root. Right, we went
46:31through it all. attention,
46:34interest,
46:35desire,
46:37action, ADA. We did ADA. Okay, let's
46:40look at another one. This is fun. Um,
46:42okay, let's go. I'm not going to do a
46:44long like a sales letter right now.
46:45Let's go into like a shorter ad. Uh,
46:48let's go down to one of these. Um, we
46:50got tons here um for this swipe file.
46:53You got plenty of sales letters and ads
46:56to study and hand copy. Let's open up.
46:59Let's go to one of these. Uh, let's go
47:02to another print ad cuz these ones are
47:04are shorter. Okay, let's look at uh
47:06let's see what we got here. Oh, we lost
47:08it. Um,
47:11they're down here. Okay.
47:14Um,
47:15okay. Let's Which one should we go into?
47:18This is a super short one. We'll see.
47:21We'll see if they got Ada. This is the
47:25short probably the shortest ad on this
47:27page. Let's see if they follow Ada.
47:29Let's go through it, right? We'll put
47:31myself to the test and see if I'm a
47:33crazy person or not. Okay. So,
47:36there is only one refrigerator with a
47:38money back guarantee until the year
47:402000. It's not the only It's not the one
47:43you have now.
47:45I would say right away this captures my
47:48attention.
47:50Very, very unique. Very, very unique.
47:54And the picture itself captures
47:56attention. Keep this in mind.
47:57copywriting, it's about communicating.
48:00It's not just the words you write. It's
48:02also images you use. But just we'll get
48:05to more of that later, but for now, I
48:07would you say this captures attention?
48:08Cuz I would. Um definitely captures my
48:11attention. Very interesting ad uh
48:13picture and also the headline. There's
48:15only one refrigerator with a money back
48:16guarantee until the year 2000. It's not
48:18the one you have now.
48:21It's not the one you have now. That
48:22actually kind of tapped into my ego a
48:24little bit. Whoa. It right. Okay. the
48:27year 2000. This ad was probably ran in
48:29like the 60s or 70s, maybe 80s. Um, but
48:34let's get into it. So, attention, yes,
48:36100% it captured attention. Interest, I
48:39would say this is going into interest
48:41even in the headline. There is only one
48:43refrigerator with a money back guarantee
48:44until the year 2000.
48:47That right there until the year 2000.
48:50Remember I said numbers. Oftent times
48:52you'll see numbers in the intra section.
48:55So, is this building my interest? Um, I
48:58would definitely say that the headline
49:00actually served both a attention and I
49:03interest. It is not the the one you have
49:06now. I'm interested. I will keep reading
49:08this ad. Okay. So, what about desire?
49:12Introducing the refrigerator built like
49:14a May tag with a guarantee only the
49:17dependable people would offer. Okay. buy
49:20one now and if it's not working by the
49:22year 2000, we'll buy it back.
49:27I mean, that right there is an offer.
49:31That is a juicy offer. That's an offer.
49:34Did they go into like the specs of the
49:37fridge and like what's included and all
49:40these things that are like the details
49:41of it and all the whatever in this ad?
49:45No, this is a very short ad. Very, very
49:47short amount of words. But what did they
49:49do with this ad?
49:52They said the one thing no one else
49:54could. And for that reason, for that
49:57reason, and let's the context here, this
50:01was probably sent out in the ' 60s to
50:0280s, which means them saying that like
50:06there's a money back guarantee until
50:082000. We're talking probably 20 to 40
50:11years, a 20 to 40 year thing here. So,
50:15their target audience, are they like the
50:17most luxurious or whatever? like I don't
50:19know. But what the thing is that they're
50:21tapping into here is a really really
50:23good bargain, a really good deal because
50:26they're basically saying this is the one
50:28fridge you're going to have to buy for
50:30the next 40 years. You're not going to
50:31have to buy another fridge for 30 40
50:32years. So to me, this definitely piques
50:37my desire. Uh especially with an offer
50:41like this. Buy one now and if it's not
50:43working by the year 2000, we'll buy it
50:45back. Basically, they took all the risk
50:47out. Now, something like this, it's
50:50like, yeah, they could add more toggle
50:52features and benefits. This particular
50:54ad, they probably had tons of other
50:55print ads that went into more of the
50:57specs and all these things. Uh, but this
51:00is juicy. I would say that's that would
51:02definitely build up build up desire big
51:05time because that's a crazy offer and
51:07that's that's the big idea behind this
51:08ad. You always have to think, what's the
51:10big idea here or what's the unique
51:12selling proposition even here, right?
51:15He, this guy's saying there's no other
51:16fridge that has a guarantee that lasts
51:18this long. So, they're talking about
51:20dependability. Remember the secondary
51:21consumer psychology um desires we talked
51:25about? One of the secondary ones was
51:27dependability. We want to make sure when
51:29we buy something, it's not going to
51:30break down in a year or two. This ad is
51:33saying this is the most dependable
51:35fridge on the market without saying it.
51:38They said it in different words. It's an
51:40implied benefit by talking about how
51:43long they have a money back guarantee
51:45for. So that in itself is a benefit.
51:47It's driven to push the sale for this. I
51:50would say checked off desire. Now the
51:51question is what about action? This is a
51:53print ad. Where's the action here? Right
51:56there. It's the final line. See the new
51:59line of May refrigerators at your dealer
52:02now. Now they don't have a click. This
52:04isn't a digital. There's no link to
52:06click. You can't buy, check out,
52:07whatever. This is a print ad. There was
52:10no internet back then when people were
52:11running this, but the same principles
52:13applied back then as it does now. This
52:15is the the they put a call to action.
52:17See the new line of mate refrigerators
52:19at your dealer now. Boom.
52:22Ada, this one checked it off. Okay,
52:23let's do one one last one. We'll do
52:25another short one. Um, and then we'll
52:28get you going on your assignment. Uh,
52:31let's go. Let's go into this one. This
52:33one looks kind of interesting. And right
52:35out away, right away, did this capture
52:38my attention? 100%. Why? Why did I Why
52:40did I select this one? Clearly, it
52:42grabbed my attention. Why? Because the
52:45headline is written on the van. So, it
52:48incorporated image and design to to
52:51capture my attention. Regular economy
52:54size. So, we're talking about some kind
52:55of vans here. So, Ford Econoline van.
52:59This is got to be this got to be 70s,
53:01maybe.
53:03probably 70s, maybe 80s, but I'm gonna
53:07maybe it says. Anyways, um so here's the
53:12headline now. Two Ford economy vans. So
53:16there we go. U remember in consumer
53:18psychology 101, I talked about a
53:21secondary desire of like people want to
53:22be informed.
53:24Now two Ford economy events, this sounds
53:26like news. So people want to be
53:29informed. This headline taps into that.
53:32Um, so I would say this did a good job
53:34of capturing attention with this
53:36headline. In fact, it wasn't even the
53:37headline that caught my attention. It
53:39was the image with the copy on the VA.
53:42So very creative way the copyrighters
53:44put this on the actual image. Regular
53:46economy size. Giant new giant economy
53:49size. New people want to be informed
53:51with something new. 23% more load space.
53:55That's sweet. So this is a very very
53:58easy, very clear to understand. Remember
54:00copyrighting if you confuse you lose.
54:02This is not confusing. This is extremely
54:04clear. They got a regular economy size
54:07Ford van and they got a new giant one
54:09with 23% more load space. In fact, now
54:13this is getting my interest. Remember I
54:15said numbers 23% more load space when
54:18you get this one. So that is awesome.
54:22And now my interest is actually is built
54:24up already without even going into the
54:26body copy. But let's dive in now. Two
54:28Ford economy bands. Okay. Now, America's
54:31fastest selling van, Ford's Econoline.
54:35Remember what I said about interest
54:37stats, facts, figures. America's fastest
54:41selling van. Well, one, they just shared
54:45a fact that's very interesting. Two,
54:47that's built-in social proof. The
54:49fastest selling van. I want to know what
54:51that van is. Oh, it's Ford Ford's
54:53Econoline. Okay, you got my interest for
54:55sure. Has a new teammate, the super van.
54:58A full 16 in longer than any other van
55:00of its type. Whoa. Now we're talking
55:02about what makes it unique. Loads 8 1/2
55:06ft long. Fit easily behind engine
55:09compartment. 14T loads can be stowed
55:11with passenger seat removed. New big
55:13engine. Now we're talking features. New
55:15big engine with powerful performance.
55:17Okay. New big engine. New. Notice how
55:20many times they're using the words new.
55:22Now, now these are power words. We're
55:25going to get into that later. New big
55:27engine with powerful performance. Both
55:28Econolines van and sir van offer a big
55:31new new see all the times they use word
55:34new new engine. It's an optional new for
55:37optional new 240 CU engine. Most
55:41powerful six you'll find in any compact
55:43van today. Right. That is crazy. They're
55:47they're talking about the uniqueness of
55:49this van really well. Okay. So built to
55:52last longer, right? Deliverability.
55:56That's that's going into desire. Um
56:00there's there's tons of desire here
56:01right from the get- go. Right from the
56:03get-go, they're building they're
56:05building desire as well. But like
56:07definitely this like the fastest selling
56:10band that builds desire right out of the
56:12gate. Um interest and desire at the same
56:14time even. Um
56:17but even this part if you know it fits
56:20easily behind can be stowed with
56:21passenger seat removed. um a big new
56:25engine that in fact more than any combat
56:29van you'll see.
56:31This definitely builds that desire. And
56:34now where's the action? Look at this.
56:36Look at this. Go see both Econolines at
56:38your four dealers now. There it is.
56:41There's no link to click. There's no
56:42whatever. But they're telling you how to
56:44get this. Go to your Ford dealer.
56:47There's the action. Boom. Ada, that's
56:50ADA in action. Okay. Now, we're going to
56:52go on to an assignment for you to start
56:53practicing with ADA. Remember, ADA you
56:55can use on any copy anywhere, anytime,
56:59any place. It's the most universal
57:01framework you can use in your copy. And
57:04you can start any piece of copy with
57:05ADA. If you want to make money with
57:07copyrightiting, then you need to learn
57:08copy frameworks, formulas, and you also
57:10need to start learning how to leverage
57:12AI. So, in this video, I'm going to show
57:14you how to write an email from scratch
57:16using the PAS formula, problem, agitate,
57:18solution. And I'm also going to show you
57:21how I incorporate AI into the writing
57:23process to help you write faster,
57:25convert better, and land more clients
57:27quickly. We're going to walk through,
57:28I'm going to do a tutorial. I'm going to
57:29write an email from scratch live in
57:31front of you. And you're going to see
57:32how it's done in real time. And you're
57:34going to see how a sixper copyriter
57:36thinks, how he writes, and then how I
57:39start incorporating AI into the process.
57:41So, if you think that AI cooperating is
57:43all about, hey, Chachi, write me an
57:46email and you can just send that off to
57:47a client. Good luck finding clients,
57:49good luck turning into this into a 10K
57:51month business. It ain't going to
57:52happen. You need to learn real direct
57:55response principles. You need to learn
57:56real consumer psychology in scientific
57:58advertising, copyrightiting secrets,
58:02influence, ade copyrighting handbook,
58:04and beyond. You got to get in the books.
58:07You have to learn consumer psychology.
58:08You have to treat this like a real
58:10skill. And AI copywriting isn't about
58:13doing 80% AI and 20% writing. AI
58:16copywriting is 80% the copywriter's
58:19mind. It's still you learning copy and
58:21understanding it and 20% AI. So here in
58:24this video, I'm going to show you how to
58:25write an email from scratch from start
58:26to finish PAS. And then we're going to
58:29talk about AI and how I apply that to my
58:31copy to convert. Let's dive in. So let's
58:33pretend we have a fitness coaching
58:34client, right? And we want to rewrite an
58:37email for a fitness coach. Write out
58:39problem add solution and then
58:42put up little different areas. Okay, put
58:44it into three sections. You can even do
58:46heading like turn it into a heading if
58:48you want just to get the ball rolling.
58:50Okay, so we're going to start with the
58:51problem. So this is where we start the
58:53piece of copy. So we'll go back to
58:55normal text here.
58:57Problem. Easiest way to to start a any
59:00kind of email piece of copy, whatever.
59:02If you're ever unsure, just use the call
59:04out call out problem.
59:07Hey, are you
59:11Hey, you can say hey there, hey friend,
59:12hey name if you have personalization.
59:15Hey, I'm actually gonna say it's it's
59:18Bob here, right? Make it personal. With
59:21email, you want to give a greeting. And
59:23emails are letters, so they're supposed
59:24to go to people from people. Supposed to
59:26be personal. So you want to say, "Hey,
59:28it's Bob here." Right? You don't have
59:29always have to start with that, but at
59:30least put Bob's name at the very end.
59:32We'll just say Bob, right? We're writing
59:33emails for Bob's service coach. Um. Um.
59:37Okay. So, we're gonna get into it. Are
59:39you struggling to lose weight?
59:48Are you overweight? Like, straight up
59:50just say like, "Are you overweight? Are
59:52you dealing with this problem? Are you
59:54struggling with your weight?" I'll just
59:57say, "Are you struggling with your
59:58weight?" Easiest way to start any piece
1:00:01of copy. Are you struggling with XYZ?
1:00:04Are you dealing with XYZ pain? Right?
1:00:06This is the problem. Right? You just
1:00:09intro, you just remind people of the
1:00:10problems in their life. How do you do
1:00:12that? Ask them, are you struggling with
1:00:14this pain, this problem? That's it. It's
1:00:17so simple, right? Are you dealing with
1:00:20this? Are you struggling with this? Are
1:00:22you struggling with your weight?
1:00:25Um,
1:00:27maybe you've packed on
1:00:3010 to 20
1:00:3220 pounds
1:00:35over the years.
1:00:37[snorts]
1:00:40Don't worry, I've been there.
1:00:45Um, I've been there and it is not fun.
1:00:55I used to be, so this is me
1:00:58incorporating storytelling, a little bit
1:00:59of storytelling from Bob to make it
1:01:00personal, but also leaning into the
1:01:02paint. I used to be um
1:01:06175 lbs of lean muscle
1:01:10at 20
1:01:13at 20 years old.
1:01:17Got married
1:01:19at 25.
1:01:21We'll say 28, had three kids,
1:01:27and
1:01:30had to provide. Uh, we'll just say
1:01:34got married at 28, had three kids, and
1:01:37working 50 hours a week.
1:01:44Now,
1:01:49now
1:01:51I'm I look like a beached whale whale
1:01:57when I take my shirt off at the beach.
1:02:06Um,
1:02:12for years I looked like a beach whale
1:02:17when I took my shirt off at the beach.
1:02:22That is until
1:02:30[snorts]
1:02:33for years it looked like a betrayal to
1:02:34sheep. Maybe you were dealing with the
1:02:38same
1:02:40the same issue.
1:02:46You want to be fit, but life just got in
1:02:51the way.
1:02:56You want to eat right and work out more.
1:03:02You want to eat right and work out more.
1:03:05We'll just say you want to feel like
1:03:08you're
1:03:10fresh out of high school again,
1:03:16but you don't have time to eat right and
1:03:20work out.
1:03:25You've got
1:03:27got a family to provide for. So, who how
1:03:31you write your copy is depending on who
1:03:33you're talking to. Like this guy's
1:03:34audience is he helps men in their 40s
1:03:36lose weight. So what does a man man in
1:03:38their 40s life look like? Like a guy in
1:03:41his 40s life looks like this guy's in
1:03:44his 40s. Really good odds he's married.
1:03:46Really good odds he's got like two to
1:03:47four two three kids like at this point
1:03:50in time. And what's he doing? Probably
1:03:52probably spending a lot of time
1:03:53providing for them working a job. Maybe
1:03:55working lots depending on what what
1:03:56they're doing. People who have a wife,
1:03:59kids, aging parents to take care of, job
1:04:02to provide for their family. Like that
1:04:04person who's in their 40s, they have no
1:04:06free time. They're squeezed beyond
1:04:08anything. So, they don't have much time.
1:04:11Typically, what happens? They don't have
1:04:13much time for the gym. They're in a rush
1:04:14all the time. So, they sometimes eat out
1:04:16fast food when they shouldn't. And it's
1:04:18hard to just stay and they're probably
1:04:19getting not as much sleep if they have
1:04:20young kids, which adds on more weight.
1:04:22So, this is that guy's luck. They want
1:04:25to like feel like they're 20 again and
1:04:27have a six-pack or whatever or at least
1:04:29be be a bit fit. So, you got to tell
1:04:31them to provide for so they take
1:04:33priority number one. Here's the problem.
1:04:47So,
1:04:49um,
1:04:54so
1:04:56it's not like you did one thing wrong.
1:05:02Life just got in the way.
1:05:05I I [snorts] kind of said that it's a
1:05:06little bit repetitive. I probably
1:05:07probably won't say that again. Life just
1:05:10happened.
1:05:12to you.
1:05:14Here's the problem. So, you see what I'm
1:05:16doing here is like you don't want to
1:05:17attack the the person on the other end
1:05:19too hard. Like, you just don't want to
1:05:21attack. You don't want to be too
1:05:22critical. Like, you need to dive in pain
1:05:24and agitate, but like you also need to
1:05:26be their friend. You need to do those
1:05:27things too simultaneously at the same
1:05:29time, which is not an easy thing to do,
1:05:31but like you need to This is where
1:05:33you're your friend. Hey, don't worry.
1:05:34I've been there. Don't worry, I've been
1:05:36there. It's not fun. right now. He
1:05:38doesn't feel as bad for feeling
1:05:39overweight, but he still feels like it's
1:05:41a problem. So, you want people let
1:05:42people know it's a problem, but that you
1:05:44understand and you have empathy for
1:05:46them. So, you got to be their friend.
1:05:48You got to be the person calling them
1:05:49out and be their friend. When you do
1:05:51that, they'll trust you. They'll have
1:05:53that they understand they have a
1:05:54problem. And then who are they going to
1:05:55buy from? You because they trust you and
1:05:57they like you like they like you. You
1:05:59want them to like you, right? You don't
1:06:00want to just like you suck, you're an
1:06:02overweight cow, blah blah. Like, you
1:06:04don't just want to hit them too too
1:06:05hard. You need to go into pain and
1:06:07agitate, write problem, agitate, and
1:06:09then introduce the solution. But you
1:06:11also got to be understanding too, so
1:06:12they don't hate you as you're as they're
1:06:14reading this copy. Um, you can be too
1:06:16harsh and too critical if you aren't
1:06:18adding report and making yourself
1:06:20relatable. So, it's not like just one
1:06:21thing wrong. Life just happened to you.
1:06:24Here's the problem.
1:06:29If you keep letting life happen to you,
1:06:36like
1:06:38you're never going
1:06:41to get back to your 20year-old
1:06:45body.
1:06:51You're never going to feel like good
1:06:55about yourself when you take your shirt
1:06:57off at the beach for a
1:07:02summer outing with your wife and kids.
1:07:08And worst of all, this is so this is I'm
1:07:11actually diving into agitate. I should
1:07:12have put this up ahead. Uh I just it's
1:07:14because I don't use I don't write pro
1:07:16problem solution anymore. I just write
1:07:17because it's just comes naturally. But
1:07:19for you, like, okay, here's the problem.
1:07:22Okay, right here.
1:07:26[snorts]
1:07:27Agitate. Here's the problem, right? This
1:07:29is a really good way to rehook people.
1:07:31People talk about, oh, you need to hook
1:07:32people. What's the hook for this piece
1:07:34of copy? You need to keep rehooking
1:07:35people throughout your piece of copy.
1:07:37You need to keep getting them to breed
1:07:38more. You need to keep introducing
1:07:40another another hook. Saying stuff like
1:07:41this, here's the problem, right? It's a
1:07:44seed of curiosity, which is what Joseph
1:07:45Sugarman talks about in adwe copyright
1:07:47handbook. Here's the problem. Which is
1:07:48like a transitionary phrase to get
1:07:50people to keep reading the next line.
1:07:52But I'm also rehooking people. Problems
1:07:54hook people. So hook them again with the
1:07:56problem. Here's the problem. And now I'm
1:07:59transitioning. It's a good way to
1:08:00transition also into a ne next stage.
1:08:02Agitation. If you keep letting life
1:08:04happen to you, right? And what is
1:08:06agitation? What's the difference between
1:08:07problem and agitate? Um problem agitate
1:08:10solution. Problem is where you just
1:08:12directly call problem. Hey, are you
1:08:13struggling to lose weight? Maybe you
1:08:14packed on some extra pounds there.
1:08:16That's the problem. I literally could
1:08:18just stop right there and I could just
1:08:19go into agitation if I wanted. I'm just
1:08:21choosing to go into a bit more for like
1:08:23relatability and to like really paint a
1:08:25picture and to make sure this guy
1:08:26understands that I understand him,
1:08:28right? And then I'm just choosing to go
1:08:31a little bit more, right? And build
1:08:32report and say, "I understand you, but
1:08:33this is a problem." And then I then I'm
1:08:35going to choose to agitate it right
1:08:36here. So agitation from problem is just
1:08:39where you introduce you have this
1:08:41problem. Okay, well then keep reading,
1:08:43right? Agitation is where you take that
1:08:44to the next level and say here's what
1:08:46happens if you don't deal with this
1:08:47problem and you like really dive into
1:08:50the pain. You take the knife, you poke
1:08:51it in, that's problem and then you twist
1:08:53it as agitation. So by the time you
1:08:55twist it, right, people are like give me
1:08:58the solution. Like get me a doctor or a
1:09:01medic or some gauze to put on this wound
1:09:03and like save my life. That's where the
1:09:05solution comes in. Here's the problem.
1:09:07If you keep letting life happen to you,
1:09:09you're never going to get back to your
1:09:1020-year-old body. You're never going to
1:09:12feel good about yourself when you take
1:09:13your shirt off to the beach for a summer
1:09:13outing with your wife kids. And worst of
1:09:15all,
1:09:20you're never going to be the man your
1:09:23family needs.
1:09:28We'll say husband and father your family
1:09:30needs. Why?
1:09:33Do stuff like this every now and then
1:09:34you copy where you just like ask a
1:09:36question and like try to make this
1:09:38conversational, right? And notice how
1:09:40you notice what I'm doing in my copy. If
1:09:42you
1:09:44you look at the word I'm using over and
1:09:45over again. You you your your
1:09:4820-year-old self. You're never going to
1:09:49feel when you take your shirt off.
1:09:51You're never going to be the husband,
1:09:52father your family needs, right? I'm
1:09:54always talking about the person on the
1:09:55other end. I'm talking to somebody. This
1:09:57isn't a one-way conversation. This is a
1:09:58two-way conversation. I'm just filling
1:10:00in the gaps for what they are feeling,
1:10:02what they're thinking. So, you're never
1:10:04going to be the husband, father, you're
1:10:05coming. Why?
1:10:07Because if you can't pick your kids, if
1:10:09you can't um
1:10:13if you don't fix your
1:10:16your your
1:10:19weight issue, right? Reintroducing the
1:10:22problem. Like, good luck chasing your
1:10:25kids around when they ask daddy to play.
1:10:31They don't understand
1:10:34when you say, "Sorry. Sorry, kids. I'm
1:10:38too tired.
1:10:48They're just going to think
1:10:51you're rejecting them." This is
1:10:54agitation. This is getting into the
1:10:56emotions, right? The feels.
1:11:01Not to mention
1:11:04like uh and then I could talk about
1:11:05health, right? Not to mention like
1:11:08obesity and I can just look up a stat.
1:11:11So
1:11:13here's one way I can use uh use AI,
1:11:17right? Give me a stat on. So like this,
1:11:21you want to just like incorporate
1:11:22numbers and stats and whatever into your
1:11:24copy. Just like one try to focus on
1:11:26adding one stat or statistic or fact
1:11:29that's interesting to you. Every piece
1:11:30of copyright, give me a stat on
1:11:32likelihood of early death based on like
1:11:37obesity level.
1:11:42Like I'm literally This is This is how
1:11:44you use AI. Just like boom. Hey, give me
1:11:46some of this. Okay, here we go. Harvard
1:11:49stat.
1:11:51There we go. Right out of the gate.
1:11:53Don't you have to in seconds. This used
1:11:55to take me like sometimes five 10 20
1:11:57minutes to find a good stat in Google
1:11:59when I first started. There you go. This
1:12:01is how you become an AI operator. You
1:12:03get AI to give you give you answers
1:12:04really quickly, too. It's not just about
1:12:06click this button and write me stuff.
1:12:07It's like boom, give me something that I
1:12:09incorporate here. How do I like how the
1:12:11AI isn't just going to put in random
1:12:13stats into your copy like it didn't do
1:12:15that. It's not it's not building
1:12:16interest. It's not getting people's
1:12:18attention, right? It doesn't know. You
1:12:20need to study the copy and get good in
1:12:23order to even know that this is
1:12:24something you should do. Like why do I
1:12:25know this is something I should do?
1:12:26Because I've studied copy enough. I've
1:12:28studied from all these books, all these
1:12:29I've spent tons of money, thousands on
1:12:32copyrighting education over the years. I
1:12:35know that when you put in stats, people
1:12:36start believing things more, right? And
1:12:38you're crafting a sales argument to get
1:12:40people to persuade them. Not to mention,
1:12:42right, we need to let people know you're
1:12:43going to probably die early if you don't
1:12:44fix your weight, right? So I'm going to
1:12:47put it in here, then I'm going to
1:12:48rewrite it. I don't want to don't do not
1:12:49just copy paste stuff. You could
1:12:51actually get flagged for even though
1:12:52it's chatbt like you could get flagged
1:12:55for plagiarism and stuff and like other
1:12:57dumb things. So don't do that. So, not
1:13:00to mention
1:13:02like
1:13:05not to mention
1:13:08if you have
1:13:12if you're
1:13:14obese,
1:13:16clinically obese,
1:13:21and I can say BMI over 30,
1:13:26you have a 20 to 100%
1:13:28increased chance
1:13:31of early death. Maybe I'm not going to
1:13:34be too crazy with that.
1:13:37Imagine
1:13:45how could how could you possibly be the
1:13:48best dad for your children
1:13:52if you rob them of 20 years?
1:13:58If you rob them
1:14:08If you take away their ability to even
1:14:12have a dad
1:14:15to
1:14:20they can lean on how they can lean on.
1:14:23Does that make sense? How could you
1:14:24possibly be the best dad for your
1:14:26children
1:14:28if you're taking away if you take away
1:14:30their ability to even have a dad?
1:14:37they can rely on.
1:14:42This is getting agitation. This is
1:14:44agitation for you.
1:14:46But you don't have to do every email
1:14:47this int like this is a more intense
1:14:49like not every email I'm going this
1:14:51intense with the agitation. Not every
1:14:52copy I'm doing this intense. I'm just
1:14:54showing you to show you like this is how
1:14:56you agitate when you want to. I'm not
1:14:58always going so hard with each email.
1:15:00Sometimes it's lighter touch points.
1:15:01Hey, what's up? Here's some social
1:15:02proof. Check it out. Buy the thing.
1:15:04Right. I'm just showing you because I
1:15:05want to show you what copy looks like.
1:15:06Like you introduce a problem, you go
1:15:08through adjustation. Uh, and then
1:15:13let's go into the solution. Let's get
1:15:15right into it. I think we got the Yeah,
1:15:17words right there. So, next up is the
1:15:19solution, right?
1:15:22So, solution here.
1:15:26Easy way to transition to solution.
1:15:28Thankfully, literally can use this every
1:15:30time. Thankfully,
1:15:32there's a way out.
1:15:39Um, and I'm going to tie it back to my
1:15:41story as the founder, Bob.
1:15:47So, he said when he was, we said when he
1:15:49was 28
1:15:52for years,
1:15:54you know what? I'm going to create an
1:15:55open loop here. So, I'm going to go back
1:15:56here and say
1:16:00tell you how I overcame that and shed 20
1:16:05lbs of
1:16:22All
1:16:44right. So, easiest transition.
1:16:45Thankfully,
1:16:48there's a way out.
1:16:50Remember
1:16:55how I mentioned?
1:17:01I was overweight for years.
1:17:08Well,
1:17:09at age 28, I said enough's enough. I
1:17:13said enough's enough.
1:17:20I decided
1:17:22to go all in to fix my weight issues,
1:17:28get my dream body, and become the
1:17:32husband and father I know I
1:17:37should be.
1:17:41So,
1:17:43I tried everything.
1:17:46um
1:17:48going to the gym,
1:17:53keto,
1:17:55uh carnivore,
1:17:58kettle bells,
1:18:02uh dieting apps,
1:18:06you name it, I tried it,
1:18:13but nothing seemed
1:18:17seem to work
1:18:21until I stumbled upon, and I'm just
1:18:23literally making this up, until I
1:18:24stumbled upon an ancient fitness
1:18:29text
1:18:31in my local library.
1:18:41It was a random book. written
1:18:50random book about a
1:18:55historic
1:18:59Chinese
1:19:01um weight loss
1:19:04system
1:19:06that
1:19:08the monks used to use. I'm literally
1:19:10just making this up. This is real.
1:19:12You you want to I'm just showing you
1:19:14because you like you want to show a
1:19:15story of how your the person came up
1:19:17with their system, right?
1:19:21I was skeptical,
1:19:23but I had nothing but nothing was
1:19:26working and I had nothing to lose.
1:19:34Six weeks later, I dropped 20 pounds.
1:19:45I could see my six pack again.
1:19:54My college days six-pack again.
1:19:57I could chase my kids
1:20:01all day long and connect with them
1:20:08again.
1:20:11And
1:20:14we'll just say
1:20:18let's just say
1:20:21we'll just say
1:20:23um
1:20:30there was a new found
1:20:36and I started I'll just say this and And
1:20:38I started noticing my wife
1:20:42sneaking glances at me like the good old
1:20:46days.
1:21:03So like emotions right the feeling that
1:21:06come up all these things.
1:21:12I finally cracked the code.
1:21:17I finally cracked the code
1:21:22and so and some friends
1:21:28started asking me
1:21:32did it. So, I told them my routine,
1:21:36gave them the diet and fitness plan,
1:21:42and they
1:21:46and some of
1:21:48my
1:21:51fluffy
1:21:53friends. Does that make sense? Fluffy.
1:21:56Basically, I'm just trying to say like
1:21:57some of my overweight friends
1:22:03So, my beerbellyied friends, we'll say
1:22:05that that's kind of makes more sense.
1:22:07Um,
1:22:09and it worked for them, too.
1:22:14Josh
1:22:15lost 15 pounds in 20 days.
1:22:20Gary lost 30 lbs in 50 48 days.
1:22:28John, we'll say John lost 10 pounds in
1:22:32his first 10
1:22:35days.
1:22:37And now,
1:22:43and since then, I've helped
1:22:48I've helped over 350 plus men in their
1:22:5340s.
1:22:58lose 10 plus
1:23:03pounds in 30 days.
1:23:09If you're struggling
1:23:14to get
1:23:16back to
1:23:18your 20 year old
1:23:21train body,
1:23:23you still
1:23:25keep spinning your wheels.
1:23:36then you'll want to
1:23:41check out my 101
1:23:45fitness coaching program.
1:23:55In the 12week
1:23:57in the
1:23:59simple 12week road map, you'll get
1:24:07a complete I'll just actually call it 12
1:24:09week program. You got a simple
1:24:13stepbystep plan to lose weight fast,
1:24:20even if you've
1:24:22struggled before.
1:24:26Daily accountability to stay on track to
1:24:29reach your goals. lose 10 pounds in 30
1:24:33days guaranteed
1:24:38and weekly coaching calls
1:24:42um
1:24:46to break through your biggest
1:24:48roadblocks.
1:24:57Biggest roadblocks. Actually, let's put
1:25:00this one
1:25:02right there. And let's do daily coming
1:25:05goals.
1:25:07So, you're never left guessing
1:25:10what to work on.
1:25:14Best part is
1:25:20you can do it without giving up
1:25:24pizza.
1:25:31looking a pizza without having to
1:25:36get a
1:25:39drive to
1:25:43do
1:25:45spent
1:25:48two hours at the gym daily
1:25:50and without having to
1:25:53give up time with your family.
1:25:59In my program,
1:26:01you'll lose 10 pounds in 30 days
1:26:06in just two in just 20 minutes per day.
1:26:18Guaranteed
1:26:20for your money back.
1:26:29like
1:26:32Billy who joined my program last year
1:26:36and lost
1:26:3822 lbs
1:26:41in 30 days
1:26:44or
1:26:45Daryl
1:26:47who was skeptical
1:26:50but joined anyways.
1:26:54and lost 12 lbs in his first 12 days.
1:27:01Or Joseph,
1:27:05who lost a whopping 45 lbs in 60 days.
1:27:13They can do it. So can you.
1:27:20If you're ready to
1:27:22shed 10 plus pounds of fat in the next
1:27:2730 days, guaranteed,
1:27:31then apply to my oneonone coaching
1:27:35program
1:27:37here.
1:27:40And this can be a link, a hyperlink
1:27:42right here.
1:27:46We'll just pretend. I'm not going to
1:27:47actually put a link there, but I'll just
1:27:48pretend. We'll just do blue just so we
1:27:50know there. Um, and then we will go
1:27:54here.
1:28:01But don't wait. Now, let's put some
1:28:02urgency and scarcity in here.
1:28:05I've only got
1:28:08got room for 10 people each month since
1:28:13I'm
1:28:16since I give personalized
1:28:19attention to each and every person. It
1:28:23whenever you give a like here's our
1:28:25urgency and scarcity and stuff like
1:28:26that, you want to give a reason for it.
1:28:27Whenever there's a discount, give a
1:28:28reason for it, right? If possible. So,
1:28:32I've only got room for 10 people each
1:28:33month. Well, why? because I give
1:28:35personalized attention to each p every
1:28:36person like this guy can't do
1:28:38everything. So this gives a reason why
1:28:40he takes on 10 makes it more believable
1:28:42and then he also sells himself even more
1:28:44here since I give personalized attention
1:28:45to each and every person
1:28:47and
1:28:49seven spots are already filled.
1:28:53There's the scarcity introduce scarcity
1:28:55only 10 spots seven spots already
1:28:57filled. If you want one of the final
1:29:01three spots,
1:29:03then fill out a an application form
1:29:06here.
1:29:08We start in 7 days. There's the urgency,
1:29:12right? Scarcity is we've got this many
1:29:14spots only. Urgency is this is how soon
1:29:18we start. We start in seven days.
1:29:20Um doors close when doors close in seven
1:29:26days.
1:29:28or when final three spots are filled,
1:29:31there's even more urgency. So, the fact
1:29:33is we start in seven days, so this guy
1:29:35doesn't have forever to apply. But we
1:29:36also the doors also close in seven days
1:29:39or when the final three spots are
1:29:40filled. So, there's double urgency here
1:29:43and scarcity. That's what you want to do
1:29:45in your copy. It's like you need to give
1:29:47people a reason why they shack today,
1:29:49not tomorrow. Um, and
1:29:53who all whoever joins my we'll just say
1:29:56December program
1:30:01also gets
1:30:05my
1:30:06custom fitness GPT
1:30:11to give you personalized
1:30:16like help in the day-to-day today.
1:30:22Uh let's actually yeah to give you
1:30:23personalized help in the day-to-day. Um
1:30:31to ensure you're hitting your goals.
1:30:39I could sell this a lot better actually
1:30:42GT um
1:30:45Bob AI. We'll just say,
1:30:51which is a we'll just say a 39 value.
1:30:57Um
1:30:59that will track all your macros for you.
1:31:04um build a
1:31:07give you a
1:31:09uh daily tracker
1:31:12on your metrics
1:31:15and
1:31:18custom
1:31:20tailor
1:31:23your plan saving you dozens of hours
1:31:30this month, right? We want to tell
1:31:32people why. Like what does it actually
1:31:33do? It's going to track your macros for
1:31:35you, give you a daily tracker of your
1:31:36metrics and custom tailor your plan. Um,
1:31:39saving you dozens of hours each month.
1:31:41Okay, so it's going to save you time,
1:31:44right?
1:31:45So now we have another reason why they
1:31:47should act now. So there's a bonus. Um,
1:31:50that's it.
1:31:53And you know what I'm going to do?
1:32:00Put another call to action in. Let's
1:32:01grab one of the final three spots here
1:32:06before doors close.
1:32:11So sometimes it's like empas reemphasize
1:32:14the urgency and scarcity. That's totally
1:32:15fine. Um
1:32:18and we'll say Bob
1:32:21Oops. Um okay
1:32:26from Bob
1:32:29um
1:32:31response left
1:32:33Bob left Bill Bilson
1:32:36always put a PS
1:32:39and you know I'm going to find PS I'm
1:32:41going to reemphasize the guarantee
1:32:49when you join today emphasizing do Now
1:32:53you're guaranteed to lose 10 plus pounds
1:32:58in your next
1:33:01within 30 days.
1:33:05You'll lose 10 within 30 days. Um
1:33:10or your money back guaranteed. Just
1:33:13reemphasizing the this is the offer.
1:33:15Join today. You're going to lose 10
1:33:17pounds within 30 days or your money back
1:33:19guaranteed. Right? This is risk
1:33:21reversal. I was like, well, what's the
1:33:22downside? There's literally no no
1:33:23downside at this point. So, there we go.
1:33:26Um, that's that. And so, there's the
1:33:28copy. I could leave it. I could marinate
1:33:30it. I could let this sit and whatever.
1:33:33You know, what I would recommend is once
1:33:35you write your piece of copy is like,
1:33:37let's actually read it out loud. Let's
1:33:40do some spell check, free Grammarly, and
1:33:42then we can plug it into AI to get it to
1:33:44give us line by line feedback to update
1:33:46it. Right? So, uh, one more thing we do
1:33:48here is let's add in the subject line,
1:33:51right? The whole thing is like Bob lost
1:33:5420 pounds in six weeks.
1:33:56Um, so let's say that how I lost 20
1:34:00pounds in six weeks, right? Subject line
1:34:04B,
1:34:06I lost 20 pounds in 45 days. Sometimes
1:34:10it's just good to test like
1:34:16different v just different variations of
1:34:17stuff, right? Like different number
1:34:19combos. I also sometimes like doing this
1:34:21one, my story, how I lost I lost 20 20
1:34:23pounds in 45 days. Um,
1:34:28in under here's here's another variable
1:34:31in under 20 minutes per day. Oh, we'll
1:34:34just say in just 20 minutes per day,
1:34:37right? Well, what how did you do that?
1:34:39So there's a combination like what you
1:34:40want to do for subject line preview
1:34:41text. All you use two subject lines AB
1:34:43you want to test them uh and you want to
1:34:45do a little preview text there which is
1:34:46your second headline. Let's take out
1:34:48problem agitate solution.
1:34:53Take that out
1:34:56and solution.
1:35:01There we go. There's the email. You know
1:35:03what we could do is like add some bolds
1:35:04and stuff like that and maybe a little
1:35:06more bullet points just make it a little
1:35:07bit easier to read. Um,
1:35:11like I would probably do this as bullet
1:35:12points just it's bullet points. You
1:35:14don't just have to do them as like
1:35:16proper bullets with like features and
1:35:18benefits. You can just also make it so
1:35:19it's easier to read your copy, right?
1:35:21Break up your copy a bit. Um, make it
1:35:23easier to read. This is a longer email.
1:35:25Like it's probably like 500 words,
1:35:29almost a thousand actually. Um,
1:35:32but you know what? If it's good, people
1:35:34will read it. If it matters, people will
1:35:36read it. So, this would be like
1:35:37definitely a longer email that's like
1:35:39really going hard. You don't have to do
1:35:40every email like this. This is like this
1:35:42is me trying harder to like write stuff.
1:35:44You can you can write something that's
1:35:45chill like, "Hey, what's up? Quick
1:35:46reminder. I got a couple spots left.
1:35:48Check it out. If you want to lose this,
1:35:50this this click here." Like sometimes
1:35:51you can do an email that's literally
1:35:52like this short and it takes you
1:35:54literally five minutes. Sometimes you
1:35:56take a little bit time with your email
1:35:57and you just want to craft it good. Um,
1:36:02yeah. So, what I would do next, and this
1:36:04is how to use AI as a copyriter. Here's
1:36:06how to become an AI copyriter. Um,
1:36:09actually supposed to get rid of that.
1:36:10So,
1:36:13let's spell check. I just want to see
1:36:14because I usually even have a couple
1:36:16things, right?
1:36:18You want to to be fit. I wrote two
1:36:20twice. Okay. Use spellch check. I screw
1:36:23stuff up still after years. I can see I
1:36:26can see college um
1:36:29my college day six pack again.
1:36:32Right. That's I actually don't that's so
1:36:35that's not always right too that that's
1:36:36wrong. Um gave them a diet fitness plan.
1:36:41I don't know what this is talking about.
1:36:45Uh in the first like see like just just
1:36:48write the stuff if you make mistakes in
1:36:50spelling whatever as you're writing the
1:36:51first draft. Don't worry about this is
1:36:52what spell checks for. Um and lost right
1:36:56anyway. There we go. So that I usually
1:36:59do you should do free Grammarly plugin
1:37:00as well. And then the third thing you
1:37:02should do is actually read your copy
1:37:03aloud. I'm not going to do that right
1:37:04now because I just read it to you.
1:37:05Whatever. Um, and then I'm going to plug
1:37:08it into AI. Okay. So, if you just want
1:37:12to start with chatbt, that's fine. I
1:37:14have my own custom GBT that I created,
1:37:17uh, story AI. So, this is trained on
1:37:21hundreds of coaching calls done with
1:37:23copers. My entire course, which 650
1:37:25students have done, July the first
1:37:26clients get full-time. Um, trained on
1:37:29copy feedback. I've even hundreds of
1:37:30copy feedback, thousands and thousands
1:37:31of data points. So, this is um I sell
1:37:34this on its own or you can get it for
1:37:35free and if you join my academy at the
1:37:37link in the description, uh sixfigure
1:37:39copy academy. But this is how you use AI
1:37:42as a copyrer. This is how you write AI
1:37:44copy. You don't just say, "Hey, write
1:37:46the thing." And then you plug it in to
1:37:48give to your client because it's going
1:37:48to suck. It's going to be slob. What you
1:37:50do is you write the draft. How do you
1:37:52write this stuff? How do you even learn
1:37:53how to write this? You first figure out
1:37:55how to write copy by reading the books.
1:37:57Scientific advertising, influence,
1:37:59copyrightiting secrets, ad copyright
1:38:01handbook, cash advertising, ogle beyond
1:38:03advertising. You read the books, you
1:38:05take the courses, you write copy daily,
1:38:07you learn consumer psychology, you learn
1:38:08direct response copy, you get good at
1:38:09the skill, you write the first draft,
1:38:11you edit the first draft, spellch check,
1:38:14grammarly, read it out loud. If you want
1:38:15to let it sit, I more so do this for
1:38:17client work, not just when you're
1:38:18practicing, you can do that, too, and
1:38:20then come back to it and edit it again.
1:38:22There you go. Right. I and this is just
1:38:24first draft. I haven't like touch like
1:38:25done much to it. I I usually do like you
1:38:28can do way more, right? If you want. Um
1:38:30but this is I just took as more time to
1:38:32instruct on how to write actually an
1:38:34email with PAS. But then you go like
1:38:35this. Okay, you go into chatbt. If you
1:38:39want it even better, you would use story
1:38:40AI because it's actually trained to give
1:38:43copy feedback from my entire course and
1:38:45all stuff. Um this is what I'm going to
1:38:47do. Give me line by line. This is how
1:38:51you do it. Don't just say, "Make this
1:38:53better and then copy paste." Don't just
1:38:54say, "Hey, write me a piece of copy and
1:38:56then give it to your client." You're
1:38:57going to get taken out by the
1:38:59copyrighters. You actually know to write
1:39:00this stuff. If you do that, give me line
1:39:02by line feedback on how to improve this
1:39:08this email.
1:39:10That's it. That's how simple it is. We
1:39:12have story story. Um,
1:39:18okay.
1:39:21And I'm just going to copy paste it
1:39:25and click enter.
1:39:27And then what it's going to do is it's
1:39:29going to give me line by line feedback
1:39:30on how to improve this piece of copy.
1:39:32Right? So I will use I will use my own
1:39:35story AI custom GBT that's trained on my
1:39:38teachings, my course, my coaching goals,
1:39:40my copy feedback, and then even more so
1:39:43on other direct response stuff to help
1:39:45me improve my own copy. So it's kind of
1:39:47funny how that works, but here we go.
1:39:49Um,
1:39:54so here it started with the subject
1:39:56lines, right? It's giving me some ideas.
1:39:57So it's saying, hey, here's your current
1:39:59subject lines. How I lost 20 pounds in 6
1:40:00weeks. It's clear and curiosities, but
1:40:02lost 20 pounds is common phrasing.
1:40:04That's what it's saying. Um, how I
1:40:06dropped 20 pounds and got my energy back
1:40:08in six weeks. See, I would disagree with
1:40:09this. It's not always right. Right. It's
1:40:11going to tell you, oh, this sounds
1:40:12better and it this is a better headline,
1:40:15but it's not a better subject line for
1:40:17email. So, like this stuff's not even
1:40:19perfect because like this is it's too
1:40:21And why is it not? Because it's too
1:40:22long. It's going to get cut off on
1:40:24mobile, right? Um my story, I lost 20
1:40:28pounds 45 days, right? How I finally
1:40:30dropped 20 pounds of tried everything.
1:40:32Again, it's a little on the long side. I
1:40:34would probably say maybe this is like
1:40:36I'm going to take this with a grain of
1:40:38salt. Um preview text in 20 minutes per
1:40:41day. Make it more mission driven in 20
1:40:43minutes a day without giving up pizza.
1:40:44Yeah, I kind of like that, right? in 20
1:40:46minutes a day without giving a pizza
1:40:47because it adds two things and it's it's
1:40:49a little on the long side but it's not
1:40:51too terrible. So with you want to fit
1:40:53the constraints you copy into the type
1:40:54of copy you're doing. So like story is
1:40:57right that this is a better headline.
1:40:59But the problem is the story right now
1:41:01is wrong that this would be a better
1:41:02headline for subject line for email
1:41:04because it's just too long and people
1:41:06won't be able it's going to get cut off.
1:41:07You'll see like an ellipses right around
1:41:09this mark. So, it's like how I dropped
1:41:1120 pounds and got my and then people
1:41:13won't know what to say. And if you
1:41:14confuse, you lose. Um, opening first
1:41:16three lines. Hey, it's Bob here. Are you
1:41:17struggling with your weight, right? Hey,
1:41:19it's Bob. Be honest. Have you looked in
1:41:20the mirror lately? Thought how do I how
1:41:21do I let it get this far? I think that's
1:41:23good. I think that's pretty good
1:41:24actually. The thing I don't like is the
1:41:26M dash. Hey, it's Bob. Be honest. Have
1:41:28you looked in the mirror lately and
1:41:29thought how do I let it get this far?
1:41:31Right. It I like that opener. It's
1:41:33intriguing, curiosity driven. So, I
1:41:34would actually probably plug this in
1:41:35right there. Hey, it's Bob here. Be
1:41:37honest. But I'm taking out the M dash.
1:41:39Right. Right? I'm not going to go
1:41:39through the entire thing, plug it in
1:41:41right now with you, but I like that and
1:41:43I'm going to use that and I'm going to
1:41:45incorporate that feedback. Right? I used
1:41:48to be studying about bounds. Beach whale
1:41:50um is strong but may alienate sensitive
1:41:53readers considering down. Um
1:41:57you know what? I disagree with this. I
1:41:59want to use the the metaphor each whale.
1:42:01So I'm just going to say too bad, right?
1:42:04Um
1:42:06maybe you deal with the same issue. Good
1:42:07bridge could be tighter. Um, you want to
1:42:09feel confident between your kids where
1:42:10it is time for all life happened. It's
1:42:12pretty good. Here's the problem.
1:42:16Cuts never going to be um
1:42:20never going to. Okay, so it's talking
1:42:22about a different line. Sometimes the AI
1:42:23like it it's going to say fix this part
1:42:25right here, but then it talks about
1:42:26another part. So you have to kind of
1:42:28match up to what it's saying. Um,
1:42:32family angle
1:42:34borderline guilt. Have a use positive
1:42:35aspiration. You want your kids to have
1:42:36the feeling. Yeah, I went a little bit
1:42:39hardcore on aation this email. Like I
1:42:40probably could tone it down a little
1:42:41bit. Um,
1:42:44let's see.
1:42:48Yeah. So, like
1:42:50I would probably add this in and maybe
1:42:52tone it down a little bit possibly. Uh,
1:42:54Chinese fitness text, ancient Chinese
1:42:56mail systems could sound gimmicky. Tone
1:42:58it down to sound. I just made this up,
1:43:00right? But this is a good idea of like
1:43:02how to get things going. 16-y old
1:43:03bodyweight system used by monks to build
1:43:05endurance and strength long before
1:43:06modern gyms even existed. I love that
1:43:07this is even more specific, right?
1:43:09Obviously, we want it to be true. I just
1:43:11made up a thing there, but I'm not
1:43:12telling you to make up things and lie.
1:43:14Um, proof session strong keep name stats
1:43:17compress slightly. Um, too many numbers
1:43:20kills momentum. Keep through the
1:43:22examples max. I actually did just do
1:43:23two, three examples twice. That's all
1:43:26that happened. Um,
1:43:28if you're struggling, you want to check
1:43:30my one quick fix transition.
1:43:33Um, what started as personal excitement,
1:43:34I think it's a good tip. I would add
1:43:35that in offer details clear structure
1:43:38believable avoid repeating guarantee
1:43:40twice it risks sk spec skepticism um
1:43:43mention guarantee only once at the end
1:43:45so let's see how many times I actually
1:43:47mention it
1:43:50I think this is a little repetitive
1:43:52where I did it there and there and that
1:43:54I would agree with that um
1:43:58I'll say you'll lose
1:44:04I'll say lose
1:44:05at least 10 30 days. And then I'll say
1:44:08the guarantee there.
1:44:14Yeah, I repeated it a little too many
1:44:16times. I didn't realize. I thought I
1:44:17said it twice. Um,
1:44:24so I took out
1:44:28I said guarantee here and I repeated it.
1:44:30So the main thing is like and I could
1:44:31probably
1:44:33we can coach you guys program
1:44:36um instead of struggling
1:44:40for months on your own, right? So I
1:44:44agree. I think it was maybe a little too
1:44:46much talking about the actual you're
1:44:47going to achieve XYZ, but the main thing
1:44:49is you want to be outcome focused and
1:44:50need copy. So I agree with that tip and
1:44:52I and I updated it. Social group Billy
1:44:55Daryl Joseph great many case studies too
1:44:56many see pattern make one hero a story
1:44:58long instead. Um,
1:45:01yeah, if I add in a quote, it's gonna
1:45:02make it better. I agree with that, too.
1:45:05Real scary. See, three spots left.
1:45:08Uh,
1:45:09see, this is like spell checked in
1:45:12catches. I said the my
1:45:15There we go. Like, so I did spellch
1:45:18check and in Google Docs and it didn't
1:45:20catch it. Story AI will c also catch
1:45:22your like grammar issues and spell
1:45:25checks. Like, apply to the my 101 coach
1:45:27program.
1:45:29apply to my one coach program. Right?
1:45:30So, you got to it's good for this stuff.
1:45:32It'll catch stuff that's not even copy.
1:45:33It's just screwed up grammar. Bonus Bob
1:45:36AI smart value ad. Move it above the
1:45:38deadline. Um, yeah, I can move it.
1:45:41That's fine. Submarine fixes. Hook
1:45:43harder emotionally lines. Yep. Update
1:45:44that cover. Never going to raise for
1:45:46flow. Um, tone down guilt. Yeah, I could
1:45:50probably tone down a little bit. Tighten
1:45:51proves story pacing. There we go. Final
1:45:53score. What's it going to be for a
1:45:55score? A nine in there. Eight. Nine.
1:45:58Motionable seven. I think the motionable
1:46:00was I think a little higher than seven.
1:46:02If anything tells me I got an 8.3 out of
1:46:0410. So if I update all these stuffs, all
1:46:06these things, then I can push that score
1:46:08higher. So there you go. That's how you
1:46:10do it. This is how you write copy today
1:46:12in 2025, 2026 and beyond is you write
1:46:15the copy. You write the first draft. You
1:46:17use the books and the courses and your
1:46:18practice to write the thing. Right? I
1:46:21wrote a really long email. You don't
1:46:22have to write this long email. Doesn't
1:46:23have to take this long as do I went
1:46:25longer to explain things to you. But
1:46:27then you use AI to help you in the
1:46:30process, pull stats, right? Edit your
1:46:32stuff, break down your copy, give you
1:46:34different tips, tell you grammar issues
1:46:36that you've screwed up, stuff like that.
1:46:38This is how you do it. And it'll get
1:46:40you'll get better and better and better
1:46:41because there's a constant feedback loop
1:46:43to do this, right? You know, there's
1:46:44other ways you can use AI as well. Like,
1:46:46you know, I could say take this email
1:46:47and turn it into a short social media
1:46:49post on like a short social media post
1:46:52on threads or Twitter or LinkedIn or
1:46:54something. And they could take this and
1:46:56story could format it for different
1:46:58socials. So like I already wrote the
1:47:00copy once. Do I have to rewrite a brand
1:47:01new thing? No, I could just take this
1:47:03and now I'm speeding up my workflow.
1:47:05Whereas this used to take way longer. In
1:47:06this video, I'm going to share with you
1:47:08five of the best free copyrightiting
1:47:10swipes on the internet that you can use
1:47:13to level up your copyrighting skills
1:47:14fast and start printing ASAP. So first
1:47:18off, if you want to learn how to write
1:47:21good copy, you've got to study the
1:47:23masters. Okay, we're talking the OGs,
1:47:26okay? Claude Hopkins, David Oglevie,
1:47:28Gary Halbert, Joseph Sugarman. These are
1:47:31the top dogs, the top legends of all
1:47:33time. They've sold hundreds of millions
1:47:34of dollars as a copyriters. He sold a
1:47:37billion. Gary Halbert the goat. So, if
1:47:39you want to get good as a copyriter,
1:47:41you've got to study high performing copy
1:47:43and practice it and write it and look
1:47:45and study the patterns. That's how you
1:47:47get good. So, here are the top five uh
1:47:49copywriting swipels on the internet that
1:47:51are free. Number one, swipefile.com.
1:47:54This one is actually I think it's owned
1:47:57by Neville Madora, pretty sure. Um, and
1:48:01he came up with this. He's one of my
1:48:03favorite guys I learned from early on in
1:48:05my career as a copyriter 7 years ago.
1:48:07Uh, there's tons of stuff. You can look
1:48:08at ads. You can filter. Actually, they
1:48:10just update the website. You can filter
1:48:11by ads, uh, before and after um images
1:48:15as well. You can see emails. You can see
1:48:18different types of copyrightiting, sales
1:48:20pages, right? You can just look at a ton
1:48:22of stuff, tons of examples to get ideas,
1:48:26social media, how to do a testimonial,
1:48:28like case studies and social proof. Uh,
1:48:30really good. So, this is swipefile.com.
1:48:33Uh, one of my favorite resources. Uh,
1:48:35second one is a website called
1:48:37swiped.co. So, swiped.co on top there.
1:48:41Uh, again, you can look at tons of
1:48:43different types of copy. This one has
1:48:45more classic sales letters and ads and
1:48:47stuff like that, but you can go like,
1:48:48okay, let me show me a
1:48:51uh let's just see. Show me some direct
1:48:53mail, some OG direct mail. Um like sales
1:48:57letters and stuff like that. Okay, so we
1:48:58got Russell Brunson funnel h uh funnel
1:49:01hackers and stuff like that. You can
1:49:03load more here. Um what else we got? We
1:49:05got the famous dollar letter by Gary
1:49:07Halbert. Um so we got some older OG
1:49:10direct mail stuff, but we also have like
1:49:12email optin. Okay, show me some examples
1:49:15of like what an email optin looks like.
1:49:17Okay, so what what's this one? This is a
1:49:19sidebar optin form from Quick Sprout.
1:49:21Okay, free course, double your traffic
1:49:23in 30 days. This, this, this. We'll
1:49:24teach you this. Enter your email. Let's
1:49:25get it. Okay, so it just gives you ideas
1:49:27of like how do you actually craft this
1:49:29stuff uh on here and that's like that's
1:49:32there's tons of stuff here. We got what
1:49:34else we have? Uh we have headline
1:49:38examples. Oh, homepage. Hey, how do you
1:49:40craft a homepage? Here's a bunch of
1:49:41examples of how to craft a homepage. Uh
1:49:44we also have what else was there? VSSLs.
1:49:47So if you want to look at different
1:49:48VSSLs and stuff like that. So this one's
1:49:50good. Swiped.co. Uh save this one. Now
1:49:53on to emails. If you want to check out
1:49:56um design style emails, design focused
1:50:00emails. So this first one would be
1:50:02really good emails.com. Um, this is not
1:50:05your like typical plain text emails that
1:50:08you'd send, but you're going to find a
1:50:10big mix of like e-commerce emails and
1:50:14like SAS emails uh on really good
1:50:17emails.com. Um, and even if you're not
1:50:20like an ecom or SAS copyriter and you're
1:50:22like, I don't want to design stuff, it's
1:50:24still good to study how this stuff
1:50:27works, right? Um, and get attention. And
1:50:29the cool thing is you can actually
1:50:30filter by different types of emails. So
1:50:33we can filter by like an abandoned cart
1:50:36email. Okay, so if you are doing
1:50:39e-commerce and you're like, "Oh, like
1:50:40what would be a good example of like an
1:50:42abandoned cart email?" Okay, well here's
1:50:44one. And you can literally see the
1:50:45subject line, too, which is really cool.
1:50:47Um, and you can see what like an
1:50:49abandoned cart email would look like. So
1:50:50this is an automated email um that you'd
1:50:52send out. So if somebody adds something
1:50:54to somebody's cart on an e-commerce
1:50:55store and they didn't buy, you can send
1:50:57this email to them. Hey, still thinking
1:50:59about it. We made it easy to pick up
1:51:00where you left off. Shop now. Take
1:51:01another look. And then you they show the
1:51:03product the person put in there. Uh the
1:51:05venture mike, don't miss out. Financing
1:51:07available, quick and easy, hidden, no
1:51:09hidden fees, blah blah blah, right? All
1:51:11these other things, shops, tested,
1:51:13proof, credibility, all that stuff. Um
1:51:15so you can go through tons of stuff. You
1:51:17can go abandoned cart, you can go to,
1:51:20you know, what else you have here? We
1:51:21have behavioral style emails. We have
1:51:23customer service style emails. We have
1:51:25engagement, follow-up, post purchase or
1:51:28recent purchase, uh, review and
1:51:30testimonial email. Okay, so I think this
1:51:33one is, yeah, the social proof. Don't
1:51:35just take our word for it. Like
1:51:37thousands of members, here's what they
1:51:38would say. Boom, boom, boom, boom. So,
1:51:40this one's really good. Tons of stuff to
1:51:42choose from on really good emails.
1:51:44Another one that is specifically for
1:51:47e-commerce emails is mil.com. Not sure
1:51:50why it's doing that. Um, mil.com.
1:51:54And this is actually a search engine.
1:51:55And so this is really cool. Check this
1:51:57out. Let me let me type in
1:52:00uh let's see if this work. If you just
1:52:02type in a brand, I'm pretty sure it pops
1:52:04up. I might have to sign in. But um Oh,
1:52:07that's why it's filtered to Canada.
1:52:09Let's go. United States Lollipop. So
1:52:12check this out. Can you see this? Yeah,
1:52:14there's the camera. Okay, look at this.
1:52:16Uh in the past seven days, right, we
1:52:18have an email that I can search up from
1:52:20Lollipop, which is a like soda brand.
1:52:24Um, look at this. You can see the You
1:52:27can see how it looks on desktop on uh
1:52:29you can't see on mobile for this one,
1:52:30but uh Shirley collection. Here's the
1:52:33subject line. Here's the preview text.
1:52:36Right. So, there's that subject line,
1:52:39preview text, and the Shirley
1:52:41collection.
1:52:43Right. So, this is the Shirley. They
1:52:44just released a Shirley Temple flavor of
1:52:47soda. Soda pop. Look at this. You can
1:52:49just study You can just study brands.
1:52:52Look at this. What else can we do? Um,
1:52:54Chubbies, that's shorts.
1:52:57They're they're a solid one to study for
1:52:59like um for e-commerce. Thre's company
1:53:02shopper trio polos shop the lineup.
1:53:07You can see but you can just look up
1:53:09brands like what else? Like we literally
1:53:11look up Nike.
1:53:13Here's Nike's emails. You look you can
1:53:16it's a search engine for every brand's
1:53:18emails. Obviously, not every single
1:53:20business is going to be on here, but
1:53:21like you can just search them up and
1:53:23just go see. Okay, here what's another
1:53:24what? Good one. Athletic Greens AG1.
1:53:29No. Are they going under?
1:53:34There we go. There we go. Look at this.
1:53:37Start your summer strong. AG1 subject
1:53:40line. Get a free bottle of AG Omega3
1:53:42when you subscribe today. Subscribe now
1:53:45to get a to receive a free welcome kit
1:53:46and free bottle of omega3.
1:53:49Right. When they're saying subscribe,
1:53:50that's not subscribe to the emails.
1:53:51They're saying subscribe to our like
1:53:54actual greens and stuff like that. So
1:53:56it's this is they're saying make a
1:53:57purchase. What's included? Okay, check
1:54:00this out. So anyways, that's that. And
1:54:03then the final one, and this is my own
1:54:05swipe file, which is free, by the way.
1:54:07Someone someone's actually inside here
1:54:08right now. An anonymous moves uh is
1:54:11actually in the swipe file right now
1:54:13studying my free swipe file. I have a
1:54:15collection. It's called the $2 billion
1:54:17swipe file. It's also free and it is the
1:54:2173 of the most successful sales letters
1:54:23and ads of all time. These are classic
1:54:24sales letters and ads. Strictly classic
1:54:27sales letters and ads. There might be
1:54:28like one or two from the past 20 years,
1:54:30but most of these are like the OGs. So,
1:54:32this is all most of these are modern. Um
1:54:35Swipes.co has some OG ones. Mine's
1:54:37strictly like Gary Halbert. You get the
1:54:40entire sales letter of Gary Halbert who
1:54:43sold a billion dollars as copyriter. You
1:54:45get the entire thing. Uh right. You get
1:54:48the his best ones, the code of arms
1:54:50sales letter. This sold this printed. He
1:54:52had to he had to hire like 20 full-time
1:54:55people just to receive money in the mail
1:54:58and cash the checks cuz he had so many
1:55:01so much money he was printing from this.
1:55:03Uh, Wall Street Journal, The Tale of Two
1:55:06Young Men, David Oggov, Rolls-Royce ad.
1:55:09Uh, John Carlton, right? That's a
1:55:11slightly newer one, but still kind of
1:55:12OG. John Capable. Oh, how about this
1:55:15one? This is one of the most famous
1:55:17piece of copy of all time. They laughed
1:55:19when I sat down at the piano, but when I
1:55:20started to play. So, Claude Hopkins,
1:55:23Gary Benvinga, uh, Scott Haynes, Frank
1:55:26Kern, a little bit of a newer one,
1:55:27right? What else we got? We got Hank
1:55:29Bernett, some OGs. Um, and then we also
1:55:32have and that's that's direct response.
1:55:34We also have brand ads, right? We got
1:55:36the OG's, Lemon, Volkswagen, um, tons of
1:55:39different brand advertising ones, iPod,
1:55:42things like that. So, you get this for
1:55:44free. This is my personal collection
1:55:46that I've gathered over the years and
1:55:48studied and handcopied, which has helped
1:55:50me become a six-f figureure copyritter
1:55:52fast by just studying these. And here's
1:55:54one tip to get the most out of this. And
1:55:56this actually comes, this is a tip from
1:55:57Gary Halbert. I actually wrote at the
1:55:59top, I'm pretty sure.
1:56:01Right? This was Gary Halbert. This guy
1:56:04who sold the most as a copyrighter of
1:56:05all time, 1 billion. So he's the number
1:56:07one. He's the goat. Let's listen to what
1:56:09he has to say. Look at what he told his
1:56:12uh son in the boron letters. So he says
1:56:15what you must do now to he said to learn
1:56:17copyrighting. So this is what he's
1:56:18teaching his son. So pretty good advice.
1:56:19U probably pretty sure he's going to
1:56:21give good advice. You need to copy them
1:56:24word for word. Don't just read these but
1:56:26copy them word for word in your own
1:56:28handwriting. Right? If you are really
1:56:30serious about becoming a master
1:56:31copyriter, you will do this over and
1:56:32over. The idea here is not for you to
1:56:34steal these promotions, but rather to be
1:56:36influenced by them. You want good
1:56:37writing to become one of your automatic
1:56:39skills. And rewriting superb ads and
1:56:41sales letters in your very own hand is
1:56:44the best way in the world to do this.
1:56:46What does he mean rewrite it? He means
1:56:49take these ads, not just his, but every
1:56:52top copy, right? But good place to start
1:56:54is Gary's um is literally take this and
1:56:57I know it looks huge. looks like a
1:56:58newspaper. But take this, this is what I
1:57:01did for the first couple months as a new
1:57:03copyriter. I would take this on my my
1:57:05laptop. I'd grab a piece of paper and a
1:57:07pen and I would just write out his
1:57:08entire sales letter by by hand. Like not
1:57:10try to change it, not try to optimize
1:57:12it. Just literally exactly what it says.
1:57:14The amazing diet secret of a desperate
1:57:17housewife. And then I'd go, you can zoom
1:57:19in. My name is Nancy Prior. I am 35
1:57:21years old. I am a housewife and mother
1:57:23of three children. I would like to tell
1:57:24you something personal about myself. one
1:57:26last day, right? And what happens is as
1:57:30you handcopy these sales letters and
1:57:32ads, what happens is you automatically
1:57:37you you're into your subconscious will
1:57:39learn copywriting even if you're not
1:57:41thinking about it. Now, I would
1:57:42recommend after you handcopy it, write
1:57:45all those these words by hand, right? It
1:57:47looks like work, but you know what? This
1:57:48is going to make you a good copyrighter
1:57:50and help you sell like this. And if you
1:57:51can sell, you're going to make lots of
1:57:53money. Um, and you're going to find
1:57:55things after. My my advice is write it
1:57:57out, then study it. Then you try to see
1:57:59why did this work so well. Why did he do
1:58:01this as the headline? The amazing diet
1:58:03secret of a desperate housewife. Hm. I
1:58:05wonder why he did this one. Okay, so
1:58:07there's some power words in here.
1:58:08Amazing secret. Desperate housewife. Oh,
1:58:12this also tells a story. So he's right
1:58:14out of the gate. My name is Nancy Prior.
1:58:16I'm 35. There's a story. He's using
1:58:18storytelling to sell. you will lose
1:58:21weight faster on this diet than if you
1:58:22ran seven miles every day. Right? Very
1:58:24benefit driven. He's talking about the
1:58:26outcomes, right? He's leading with
1:58:27curiosity and storytelling. Then he goes
1:58:29into storytelling. Then he leads with
1:58:31the outcome here with this with this
1:58:33quote which is a social proof
1:58:35testimonial. You'll be able to measure
1:58:36the waist difference. This is the
1:58:38fastest, safest diet in the world. Fast,
1:58:40safe, easy. Look at this. Melts fat
1:58:43fast. No hunger. 76% more energy. Oh,
1:58:46why do you use the number there? Oh,
1:58:47numbers grab attention. Why do you do no
1:58:49risk? Right? So, this is the kind of
1:58:50stuff you want to do. This will make you
1:58:52so good as a copyriter. You are going to
1:58:54make tons of money for clients, which
1:58:56means you're going to get paid. So, uh
1:58:58there you go. I'll link to this to I
1:59:01will link to all of these below this
1:59:03video. And I will link to mine as well,
1:59:05my personal uh swipe file here, so you
1:59:08can have access to this exact same one,
1:59:09the $2 billion swipe file, uh which I
1:59:12normally just reserve for my paid
1:59:13students, but you can have it for free
1:59:15and get it below. I'll link to all all
1:59:17of these here. Um, so check it out.
1:59:19Start studying. Start handcopying one
1:59:21per day and you're going to crush it as
1:59:23a copywriter. And if you want even more
1:59:25help, if your goal is to make 10K per
1:59:28month as a freelance copywriter and you
1:59:30want the support of a six-figure
1:59:32copywriter on your team, if you want an
1:59:35entire road map, then join the
1:59:36six-figure copy academy in the
1:59:38description below. Jake Frocher says,
1:59:40"How important are niches?" This is this
1:59:43is how important it is is if you want to
1:59:45gain the fastest momentum as a new
1:59:47copyriter, if you want to be getting
1:59:50your first client fast, making the most
1:59:52progress fast, and not be confused every
1:59:54day and what the heck to work on, pick a
1:59:56niche. And when I say pick a niche, I
1:59:58mean two things. You should be picking a
2:00:01specialty. That's the type of copy you
2:00:04write. And you should be picking a
2:00:06niche. That's who you're actually
2:00:08targeting, the brands you're going
2:00:09after.
2:00:11The reason it's important to niche and
2:00:13specialize, at least when you're new,
2:00:15like this is most important when you're
2:00:16newer. If you already have two, three
2:00:18clients on retainer, like it doesn't
2:00:20matter as much, so don't worry about it
2:00:22a whole lot. But when you're new and
2:00:23you're still looking for that first
2:00:24client, first, second client, third
2:00:26client, you're still under $5,000 a
2:00:28month. It matters more.
2:00:30The reason is because there's so many
2:00:32types of copy. There's dozens. emails,
2:00:35ads, sales pages, social media, blog
2:00:38posts, like commercials on the Super
2:00:41Bowl, video sales letters, uh, webinars,
2:00:45there's billboard, highway billboards,
2:00:47like there's KFC's menu, that's
2:00:49copyrightiting. There's pamphlets that
2:00:51you send out doortodoor, that's
2:00:52copyrightiting. It's all copyrighting.
2:00:54And so trying to figure out like, how
2:00:58can I work on all these things all day?
2:00:59I don't even know what where to start.
2:01:00People get tripped up and don't move
2:01:02enough when they are too broad and have
2:01:04too many options. So part of niche is
2:01:05actually giving yourself less options so
2:01:07you know what to work on daily.
2:01:10The top specialties that you can go into
2:01:13as a copyrighter in 2026 in my opinion
2:01:16and not just my opinion based on data is
2:01:19what is in most demand. It's simple and
2:01:22I'm not basing this off of just like
2:01:24this is what I kind of think. It's
2:01:25Upwork data. Upwork.com the biggest
2:01:27freelance marketplace in the world. 5
2:01:29million businesses on there looking for
2:01:30contractors and freelancers every day.
2:01:33At any given point in time, there's
2:01:35about [clears throat] 3,000 listings for
2:01:36a copyriter at any point in time on
2:01:38Upwork. The four most in demand types of
2:01:41copy right now, emails, ads, social
2:01:46media ghostwriting, blog posts.
2:01:49I give the most preference to emails and
2:01:52ads and then social media posts uh or
2:01:55social media ghost writing. So, those
2:01:57would be the things I would start with
2:01:58as a recommendation for your specialty.
2:02:00You want to pick one of those. If you're
2:02:03not sure where to start, just start with
2:02:05emails, ads, social media, ghostwriting,
2:02:08or even blog posts. I don't really
2:02:10recommend going into blog posts a whole
2:02:11lot, even though there's tons of demand
2:02:13just because I there's there's more
2:02:16direct response and there's more uh a
2:02:18clear connection to business owners want
2:02:22emails, ads, and social media more.
2:02:25Okay? there's more of a direct link to
2:02:27money being made in the business and and
2:02:28an easier way to sell the the work that
2:02:30you do is leads to a business result
2:02:32which means you're worth your money.
2:02:35That's the specialty side of things. So
2:02:37like picking emails, ads or social media
2:02:40ghostwriting and going all in. On the
2:02:42niche side, that's picking who you're
2:02:44going to give that specialty to. So that
2:02:47could be real estate agents, dog
2:02:49e-commerce brands, SAS fintech
2:02:51companies, that could be business
2:02:53coaches, it could be, you know, local
2:02:57restaurants. It doesn't matter what it I
2:02:59mean, it matters what it is, but you
2:03:01need to pick a niche, somebody to
2:03:03target, somebody to give those ads to.
2:03:06So your niche and specialy combo could
2:03:08look like ad Facebook ads for real
2:03:10estate agents. It could be emails for
2:03:13dog e-commerce brands. It could be sales
2:03:16pages for SAS fintech companies.
2:03:19But picking the specialy in niche, it
2:03:22matters a ton because it helps you know
2:03:24what to work on every day rather than
2:03:26wondering I could write so many
2:03:27different types of copy today, all these
2:03:28things and blah blah blah like for so
2:03:30many different businesses. Most people
2:03:31get stuck in analysis paralysis and they
2:03:33don't do anything and therefore they
2:03:35fail. So we don't want to fail. We want
2:03:37to win. So how do we win as a coper? And
2:03:39the whole point here by the way is not
2:03:40just learn coping for the sake of it.
2:03:42It's to go get money, go land clients,
2:03:44go scale to six figures per year, and go
2:03:46get out of your 9 to5 so you can live a
2:03:48life that you actually want to live to
2:03:49give you more free time, more autonomy,
2:03:51more control, right? That's the whole
2:03:52point. The whole point is let's get some
2:03:54clients eventually and build this thing
2:03:55up to get out of our 9 to5 to have more
2:03:57flexibility. Right? That's the whole
2:04:00point. So then it's just a matter of
2:04:03okay, now we know what to work on every
2:04:05day. Emails for dog e-commerce brands.
2:04:10Why else should we niche down and
2:04:11specialize? Because once you're
2:04:13practicing something every day, like
2:04:15once you niche down and specialize, you
2:04:17should be practicing that thing every
2:04:18single day. That's the whole point. So
2:04:20once you like at the beginning, you want
2:04:22to learn basic copy frameworks and like
2:04:24practice basic copy at the beginning to
2:04:26get the foundations down. But then it's
2:04:28time to specialize and niche down,
2:04:30right? Know how to write an ADA
2:04:32framework, know how to write a PAS
2:04:33framework, know that stuff, write your
2:04:36first sales page, and then go
2:04:38specialize. Then once you have your
2:04:39specialy niche, practice it every day
2:04:41because what's going to happen is you're
2:04:43going to get really really good in one
2:04:44area. Knowing how to write really,
2:04:46really good emails for just dog
2:04:48e-commerce brands means you're way
2:04:51better than most people who are going to
2:04:52pitch the dog e-commerce brand when you
2:04:55pitch email. So that's the second part
2:04:57of this is not only does it give you
2:04:59something that's very clear to work on
2:05:00every day, but it also comes time when
2:05:03you are going to go outreach that you
2:05:05are you are way better at that thing
2:05:07that someone actually needs than every
2:05:09other person who's pitching them in the
2:05:10DMs and cold email. Okay? So when you go
2:05:13outreach, you know what you've already
2:05:16worked on has given you some skill. You
2:05:18know who to target. Most people when
2:05:20they're outreaching, they have no idea.
2:05:22They're like, uh uh who should I target
2:05:24today? I don't know. uh I'll just scroll
2:05:26Instagram and what about this guy and
2:05:27what about that guy and they don't move.
2:05:28So your niche also gives you somewhere
2:05:30to point your outreach to who you go
2:05:33work with. If I know I'm going after
2:05:34e-commerce brands, dog e-commerce
2:05:36brands, like they sell pet collars, dog
2:05:38food, dog toys, whatever, just a random
2:05:40example. Um then I know what to go to
2:05:43Instagram and search dog collars, dog
2:05:47food, dog brands. Like I know where to
2:05:51even I know how to look somewhere even.
2:05:53I just know how to even get the ball
2:05:54rolling and then I'll find those
2:05:55businesses and then what will I do to
2:05:57outreach to them? And this is where my
2:05:59unique sniper bomb system comes in. My
2:06:01unique sniper bomb outreach system.
2:06:04The next stage of how you get your first
2:06:06client and your second client and your
2:06:07third client. It's not by blasting
2:06:10hundreds of cold emails and cold DMs a
2:06:11day, which is what everybody else
2:06:13teaches. It's not by learning aggressive
2:06:15sales skills, high ticket and high
2:06:17pressure sales that nobody wants to do
2:06:19anyways.
2:06:21And you don't need some big portfolio of
2:06:23thousands of spec pieces before you're
2:06:25ready to outreach. The way you land your
2:06:27first copyrightiting client from the
2:06:29very beginning is you're going to do a
2:06:31sniper bomb. What is that? It's my
2:06:33unique outreach system after trying
2:06:35every single method imaginable and
2:06:36landing clients in every single system
2:06:38and going from 0 to $9,000 a month in
2:06:40one year, 10 to 15k month since over
2:06:43$850,000 in profit over the past few
2:06:45years. And after having taught 1,200
2:06:48students how to do this stuff, too, and
2:06:49what works best for them in 2026, even
2:06:52in the age of AI,
2:06:54go after business owners who have clear
2:06:57signs that they're making good money.
2:07:00This is the sniper part. You want to be
2:07:02targeted in who you outreach to. Look
2:07:05for signs of making money. High
2:07:06following. They run ads. They have case
2:07:08studies. They have a clear offer, right?
2:07:11They have employees. They've been in
2:07:12business for a few years. These are just
2:07:14a few signs, few signals. There's a lot
2:07:15more, but that's just a few. Then once
2:07:18you know, hey, this business is probably
2:07:20doing at least like 20, 30, 40, 50,
2:07:22maybe 100K month in revenue or more.
2:07:25Great. Now, we know who we're going to
2:07:26reach out to. Next up, what are we going
2:07:28to do? We're going to send them a free
2:07:30value outreach, but we're not just going
2:07:32to go in cold. Most people say cold.
2:07:34Cold DMs, cold outreach, cold email.
2:07:36Forget cold. Doesn't work as best. Warm.
2:07:39We want to warm people up. We're going
2:07:41to warm them up in the DMs. We're going
2:07:42to warm them up in socials. Follow them
2:07:44on socials. Comment on a post, like a
2:07:47post, DM them to start a conversation,
2:07:50not to pitch.
2:07:52And then once we get a response from
2:07:53them, we know that when we send a pitch,
2:07:55we're not going to be stuck in message
2:07:56request, which is basically the SA spam
2:07:58promotions folder of social media. When
2:08:00they reply, we're going to go back and
2:08:02look at their emails if that's our
2:08:04specialty. Sign up to their email list,
2:08:06look at their emails, and what are we
2:08:08going to do? We're going to give them a
2:08:09free audit. We're going to open up a
2:08:11Google doc and write down everything we
2:08:13would do if they hired us yesterday to
2:08:15change today. The way you are going to
2:08:18land clients as a freelance copywriter,
2:08:20the best strategy overall is pretend
2:08:23they hired you yesterday. What are you
2:08:25doing on day one of on the job? People
2:08:27always wonder, "How do I do this without
2:08:29a portfolio, experience, case studies,
2:08:32results? What do I do when I'm new? I'm
2:08:34scared. I don't know how to pitch. I'm
2:08:35an impostor." Do you want to know how
2:08:37you land clients? You just pretend they
2:08:40hired you yesterday and start doing the
2:08:42work. You just have to start doing the
2:08:44work. Like it's actually not that
2:08:46complicated. How do you prove yourself
2:08:48when you have nothing to show for when
2:08:50you're a beginner? How do you prove
2:08:52yourself? Just start doing it. Just
2:08:56start rewriting their emails. Yes, this
2:08:59means take the time to writing new
2:09:00email. Go start auditing their emails if
2:09:04you're an email copywriter and tell them
2:09:06how to fix it, how to make it better,
2:09:07how to improve it. You tell them. Get
2:09:10out of your employee mindset that you
2:09:12want to wait for some a business owner,
2:09:14your boss to tell you what to do. You
2:09:16need to get rid of that if you want to
2:09:18be a business owner and have business
2:09:20results and make business money and have
2:09:21business freedom, which is possible with
2:09:23freelance skating. And the way you're
2:09:25going to do that is not wait for
2:09:26somebody to tell you what to do. You,
2:09:28it's the opposite. You tell the business
2:09:30owner what to do. You look at their
2:09:32emails, their ads, their social media.
2:09:34You watch, look through the whole thing.
2:09:37You look at their headline. Look at
2:09:38their social proof. Look at their CTA.
2:09:40Look at everything on the page that
2:09:42you're looking at from a copywriting
2:09:44lens from things you will learn in the
2:09:46copyrighting books. Things you'll learn
2:09:48from courses and coaching and what
2:09:50you're going to do by looking at them.
2:09:51You know what they're when you know
2:09:52you're going to do next? Just tell them
2:09:53how to make it better. But Brandon, I
2:09:56don't know how to what I don't know what
2:09:57to say. Then you're clearly not studying
2:09:59in the books enough and you're not
2:10:00treating this like an actual business.
2:10:03You're treating it like a some silly
2:10:04silly side hustle. some Tik Tok, day
2:10:07trading, ecom, drop shipping, BS, side
2:10:09hustle. If you actually want to make
2:10:11business owner money and have business
2:10:13owner freedom and all the things that
2:10:16come from it, you need to treat this
2:10:18like a real business.
2:10:20So, what these business owners need to
2:10:23hear in order to hire you? Like, who's
2:10:24paying internet strangers thousands of
2:10:26dollars a month? Why why are my students
2:10:30finding thousand plus clients every
2:10:31single week? Every single week, I have
2:10:33more students. Another retainer, Alex
2:10:36Brown. Yesterday, one of my students,
2:10:37200 US retainer yesterday, he had sent
2:10:41less than, I think, 30 individual
2:10:43outreaches,
2:10:4430 individual sniper bombs, and he got
2:10:46one, his first first client.
2:10:50How is that possible? It's because when
2:10:53you tell a business owner, hey, I
2:10:55noticed this about your copy, your
2:10:57headline, it's going to be better if you
2:10:58do this, this, and this instead. Here's
2:11:00the reasons why. Your intro to your body
2:11:02copy, do this instead. on your email.
2:11:04Your subject line, it's too long. It's
2:11:06going to cut up on mobile. You didn't
2:11:07include a preview text. That's going to
2:11:09increase your open rate. Your sender
2:11:10name is too long. You have the business
2:11:12name. Make it come from your name. It's
2:11:13more personal. People want to read
2:11:14emails from people, not businesses, not
2:11:17big business machines. Your email
2:11:19itself, you didn't actually have a
2:11:21greeting. You just went right into the
2:11:22copy and are being too aggressive on
2:11:23sales. People want to hear from people.
2:11:26Your email itself, you didn't include
2:11:27any authority and social proof. What are
2:11:29your results you've gotten? What kind of
2:11:30students do you have? What kind of
2:11:31clients do you have? What kind of
2:11:32customers? how many reviews, how many
2:11:33testimonies, what kind of results. If
2:11:35you don't share these things, people
2:11:36won't listen to a thing you have to say.
2:11:38So, we want to incorporate that. Your
2:11:40email signup form on your site, it's
2:11:43hidden. I don't even know where it is.
2:11:44So, people can't join in your list. Your
2:11:45list is going to be stagnant in growth.
2:11:47We need to grow your list faster if
2:11:48we're going to tap into a 36 to1 ROI,
2:11:50which is ROI of email marketing.
2:11:53That's right. The email marketing ROI,
2:11:55the return on investment for email
2:11:56marketing is 36 to1, higher than any
2:11:58social media channel, organic, paid ads,
2:12:00SEO, everything. It is the highest
2:12:03return on investment for any marketing
2:12:05channel online is email 36 to1. So what
2:12:09does that mean? Everything I'm saying
2:12:10you guys, this is what you want to tell
2:12:11the business owners. This is what you
2:12:13want to say, right? I'm giving from an
2:12:15email perspective. But if it's ads, talk
2:12:16about return on ad spend. Talk about
2:12:18talk about click-through rate.
2:12:21Talk about cost per click. Talk about
2:12:23these numbers, right? Talk about LTV.
2:12:26Talk numbers with these people. Well,
2:12:28Brent, I don't understand numbers. I
2:12:29don't know this stuff. Well, then start
2:12:30learning. That's what we're here for,
2:12:32right? [gasps]
2:12:34Start talking numbers to these guys. 36
2:12:36to1 ROI is what you can be getting from
2:12:38email marketing, Mr. Prospect.
2:12:41But I bet you you're not getting
2:12:42anywhere close to that. What do you mean
2:12:4336 to1 ROI? That means for every $1,000
2:12:45you invest in email marketing through
2:12:47software and copyrighters and whatever
2:12:49else, the average business owner makes
2:12:50back $36,000 in return.
2:12:54$1,000 in, $36,000 back. on average for
2:12:58the average business owner on earth.
2:13:00These are not numbers I'm just making up
2:13:02and spitting out of nowhere. This is
2:13:04real data. You can go online and look it
2:13:05up yourself. Just go look it up. Just go
2:13:07look up ROI email marketing. Go to
2:13:08statistic.com.
2:13:11You start telling them, here's how we
2:13:13can tap into that. The average business
2:13:16when they deploy email makes an extra 20
2:13:1730% of revenue on top of what they're
2:13:19making. So, if a business is doing
2:13:21$100,000 in revenue per month, if you
2:13:24start deploying email correctly, start
2:13:25writing their emails, just start sending
2:13:27their emails out and writing decent copy
2:13:29that does not take long to learn and
2:13:31just taking over their emails and they
2:13:33don't take that long to write. The
2:13:35average email I write in like 20, 30
2:13:36minutes. Do that for two, three, four,
2:13:38five clients a day. You tell me how much
2:13:40time that's going to take. You can make
2:13:4210. This is this is why you can make 10K
2:13:43a month plus doing this stuff. you just
2:13:46start doing the emails for people,
2:13:47you'll be able to tap into that 20 30%
2:13:49extra revenue for businesses. So, if a
2:13:51business is doing 100k a month in
2:13:52revenue and they're not really doing
2:13:54emails yet, they're sitting on an extra
2:13:5620 to $30,000 per month in free money
2:14:00just from writing to their audience that
2:14:02they already have just for tapping into
2:14:04the brand and their thing that they
2:14:05already have going. That's 240 to
2:14:08300,000 240,000 to $360,000 extra
2:14:11revenue per year. You get clients paying
2:14:14you $ thousand a month when you can
2:14:16pitch this way, when you understand this
2:14:18stuff, when you know how to talk to
2:14:19business owners to talk money. They
2:14:21don't hire you to write. They're not
2:14:23hiring you cuz you're a writer. They're
2:14:24hiring you to grow their businesses and
2:14:26make more money, give them their time
2:14:28back, and give them more peace. So, when
2:14:30you're able to do that for them, they'll
2:14:31gladly pay you 1 2 3 $4,000 a month. The
2:14:34average copyriter makes one to three one
2:14:37to $4,000
2:14:39per month on a retainer basis writing
2:14:42emails, ads, social media posts, things
2:14:44like that. That's not it's not uncommon.
2:14:47It's very common. That's normal. Like I
2:14:50just said, one of my students literally
2:14:51last night got a $2,500 retainer for
2:14:54just writing someone's daily emails,
2:14:56which is probably going to take him 20
2:14:5830 minutes max per day. So you you could
2:15:00do the math on how much money he's
2:15:01making per hour. I don't know what that
2:15:02would be. Even if he's doing 30, what?
2:15:06Even if he's doing 30 minutes per day.
2:15:09Um, what is that in a month? 15 hours.
2:15:12So, he's making $2,500 in 15 hours. What
2:15:15is that per hour? $166 per hour.
2:15:20Not bad. Not bad. Making 166 bucks an
2:15:23hour, writing some emails for people,
2:15:25doing something that's fun, and helping
2:15:27me help and helping change lives and
2:15:28grow people's businesses, make them more
2:15:30money. What's awesome? This is one of
2:15:32the best questions and it is so good
2:15:34because I see so many YouTube gurus
2:15:37online who like are big time accounts
2:15:41who are like copyrightiting like the
2:15:44biggest copyrighting accounts. Some of
2:15:45them I'm not going to name names. I'm
2:15:46not going to I'm not here to slam
2:15:47anybody either. But all I'll say is
2:15:49this. If you watch a video that says,
2:15:53"Hey, like watch this video and start
2:15:55outreaching today." Like run as far away
2:15:58from that person as you possibly can. If
2:16:00somebody tells you, "Oh, do you want to
2:16:02go make money as a copyriter? Just watch
2:16:04this quick video. You're gonna learn how
2:16:06to write copy in 30 minutes and you can
2:16:08go outreach tomorrow." That is a load of
2:16:11BS. Never listen to anybody who says
2:16:13that. Run far away from them. That is
2:16:16crazy. And you are going to end up so
2:16:18frustrated if you outreach too soon as a
2:16:21copyriter. It is bizarre that people
2:16:24think that you can convince strangers to
2:16:26pay you thousands of dollars for a skill
2:16:28that you learned overnight. Not a
2:16:30chance. That's psycho. Anybody tells you
2:16:33that, unsubscribe from them, never watch
2:16:35their channel again. Never watch their
2:16:37stuff again. If someone tells you, you
2:16:39watch this video today, you're a new
2:16:40copyriter. You never written copy
2:16:41before. Okay, now go outreach tomorrow.
2:16:43Here's how to outreach. That's psycho.
2:16:46If you want to convince strangers to pay
2:16:47you thousands of dollars as a freelance
2:16:49copyriter, you need to build a skill
2:16:52worth thousands of dollars as a
2:16:54freelance copyriter. What a shocker. Um,
2:16:57this doesn't mean you need to wait six
2:16:58months. There's other copywriting
2:17:00programs who I've seen online that say
2:17:02you got to study handcopy sales letters
2:17:04for six months before you're ready.
2:17:06That's also crazy. You do not need to
2:17:09wait six months. You can get a client
2:17:11within 30 days if you follow the right
2:17:14program. If you copy, if you practice
2:17:16copyrighting for about an hour a day,
2:17:18maybe two hours, and the more the
2:17:19marrier, within 30 days, you're going to
2:17:22be better than 95% of business owners.
2:17:25Rachel, to answer your question, when
2:17:28would you say is the best time to start
2:17:29outreach as a beginner? Here's the
2:17:31answer. No, no other answer matters.
2:17:35As soon as your copy is better than the
2:17:38business owner, you can go land clients.
2:17:42As soon as your copy converts better
2:17:44than theirs, you're ready to outreach.
2:17:46As soon as you can go look at a business
2:17:48and if you're like, "Well, I don't know
2:17:49if my cop is going to convert better
2:17:50than theirs." If you don't know if your
2:17:53copy is going to convert better than a
2:17:54business owner's, if you are just like,
2:17:56"I'm not too sure." Like, "Will my copy
2:17:59be better than the copy I see on their
2:18:00website?" Like, go look at a potential
2:18:02business owner's website. Go look at
2:18:04their copy. Look at their website copy.
2:18:06Look at their emails. Look at their ads.
2:18:08Look at their social media. look at
2:18:10whatever kind of writing they have in
2:18:11their business. And if you can't
2:18:13confidently say, you know what, I could
2:18:15write something that converse better
2:18:16than that, then you're not ready. If you
2:18:19don't know by looking at someone's copy
2:18:21that you can write better copy than
2:18:22them, without a doubt, if you can't look
2:18:25at a business owner and be like, you
2:18:26know what, I could make a way better
2:18:28headline. I could have a way better
2:18:29hook. They I could make a way better
2:18:31call to action. I could add way better
2:18:33social proof. I could make this copy way
2:18:35better. If you cannot say that, if you
2:18:38cannot confidently look at a co piece of
2:18:40copy and say that, you are not ready to
2:18:42land clients. However, here's the thing.
2:18:46You can get so good within 30 days, and
2:18:49I'm not talking about a professional
2:18:50copyriter. You're not going to be a
2:18:51master in 30 days. You're not going to
2:18:53make 20k a month in the next 30 days.
2:18:55Don't buy any course that tells you that
2:18:57you're going to be making 20k a month in
2:18:5830 days. That's nuts. Even if you make
2:19:0210K a month within 90 days, that is like
2:19:04the top 0.1%.
2:19:07So, don't get me wrong, you can make 10K
2:19:09a month as a copyriter. Uh it's not
2:19:10going to happen overnight. Yes, it's
2:19:12easier than every single online
2:19:14business, but it's not going to happen
2:19:15overnight. And until you can confidently
2:19:18look at copy as a business owner, look
2:19:20at their copy online and see, you know
2:19:22what, my stuff's going to convert better
2:19:24than them. My copy is better. I can
2:19:26write better copy than them. You're not
2:19:28ready to line clients. So, how do you
2:19:30know? How can you possibly know if your
2:19:32copy is better than theirs? How can you
2:19:34look at a business owner's copy, look at
2:19:36their website, look at their emails, and
2:19:38say, "You know what? Uh, I think I can
2:19:40write better copy." Do you want to know
2:19:42how you're going to know this? It's by
2:19:44studying good copy by practicing copy
2:19:48every day. Go read adequating handbook.
2:19:52Go read cash advertising. Go read the
2:19:54boron letters. Go read scientific
2:19:57advertising. Go read all of these books.
2:20:00Go read influence.
2:20:02If you want to know what good copy looks
2:20:04like, go read the copyrighting books
2:20:07from the greatest copyrighters of all
2:20:08time who have sold hundreds of millions.
2:20:10Gary Hberts, Gary Halbert has sold
2:20:12billions. And then go study high
2:20:15performing copy. Go look at the best
2:20:18copy out there that's generated results.
2:20:19There's swipe files all I have a swipe
2:20:21file, a free swipe file if you want. Uh
2:20:23you can just DM me or ask me whatever.
2:20:25Uh, if you want my free swipe file of 73
2:20:28classic sales letters and ads that have
2:20:29sold billions, if you want to get good,
2:20:32I don't know, it's just just zoom in.
2:20:34Uh, if you want to get good, you need to
2:20:37study this stuff, you need to read
2:20:39copyrighting books, you need to study
2:20:41copy, you need to hand copy sales
2:20:42letters for practice, and you need to
2:20:44practice writing copy. If you do that
2:20:46for even an hour a day for 30 days, you
2:20:50are going to be better than the vast
2:20:52majority of business owners at writing
2:20:54copy. And why does that matter? Because
2:20:56if your copy converts better than
2:20:57theirs, you're in the money. As long as
2:21:00you can make the only thing business
2:21:02owners care about is that you get them
2:21:04results. You get the more customers, you
2:21:06get the more leads, you get the more
2:21:07money, you make the more profit. Nothing
2:21:10else matters in the world. For business
2:21:12owners, this is why copyriters can make
2:21:15so much money, too, because you're just
2:21:17a salesperson. But instead of talking
2:21:19face to face and getting aggressive and
2:21:21knocking doors, which is I used to do
2:21:23door-to-d dooror sales, scariest thing
2:21:25ever. Instead of having to do that, you
2:21:27just learn like psychological triggers.
2:21:29You just learn some consumer psychology
2:21:30and some sales tactics and how it
2:21:33applies to writing. Dude, you can sit
2:21:35behind a computer for an hour or two a
2:21:37day, rip out a couple emails for
2:21:38clients, and you're making 10K a month.
2:21:40And that's not fantasy. That's not
2:21:43exaggeration. That's the reality. I've
2:21:46written emails where literally they took
2:21:48me 15 minutes. Next thing you know, they
2:21:50generated $5 to $10,000 for a business
2:21:51owner.
2:21:53And that's one email and that's in 15 20
2:21:56minutes during Black Fridays during like
2:21:59like and I'm just going to say this
2:22:00right now. I'm not an A-list operator. I
2:22:02don't make millions of dollars a year,
2:22:04but I make damn good money and way more
2:22:06than I used to make and in just a few
2:22:08hours a day. you. I've I've had Black
2:22:10Fridays with clients where we've
2:22:12generated over $100,000 in revenue just
2:22:15from email alone. Just from email. 100K
2:22:20over 100K in revenue. And which was my
2:22:23department for this particular brand I'm
2:22:25talking about. Uh so anyways, go
2:22:28practice copy. Go read copyrightiting
2:22:30books. If you're not sure where to
2:22:31start, go get adequating handbook by
2:22:34Joseph Sugarman. It's like $20 on
2:22:36Amazon. If you can't afford that, you
2:22:38might as well just quit now and go do
2:22:39something else. Like, you can learn this
2:22:41skill for free, but if you can't even
2:22:43invest $20 into a copyrighting book,
2:22:45like, good luck making 10K a month. It's
2:22:48going to be a it's going to be a battle.
2:22:50And if you don't have any money, go get
2:22:51a 9 to5 first. Go get money first and
2:22:54invest in your copyrighting education. I
2:22:56invested over $5,000 in my copyrighting
2:22:58education in the first year alone.
2:23:015,000. I bought so many courses, many of
2:23:04which were amazing. Some of them sucked.
2:23:07But the thing that I did, and I bought
2:23:08all the copyright books, the thing that
2:23:10I did is I took this seriously as if I
2:23:14was treating this like a real business,
2:23:15cuz hint hint, it is. I treated this
2:23:17like I was in university and I studied
2:23:19and wrote copy daily and I outreach when
2:23:22I was ready. And guess what? I got
2:23:24rewarded from it. I put in the time, I
2:23:26invested money, and I moved quick. Got
2:23:28my first client in six weeks, got my
2:23:30first $5,000 month in seven months. Got
2:23:32my first $9,000 month in 12 months. I've
2:23:34made as much as $15,800
2:23:36in a single month as a copyriter and on
2:23:38average I make over 10k a month as a
2:23:40copyriter. So, uh, in just a few hours a
2:23:42day, like I could live in the woods in
2:23:45Canada and like travel the world.
2:23:47There's no there's no better online
2:23:48business model. No, AI is not coming for
2:23:50you. So, Rachel, once you're good
2:23:51enough, once your copy converts better
2:23:53than theirs, once you know that with
2:23:54confidence, go go well outreach. You're
2:23:56ready to outreach at that point. What do
2:23:58you need to do to make your profile good
2:24:01as a copyriter? Okay, so I'm just going
2:24:03to dive in and just show you exactly
2:24:04what you should do on your Instagram to
2:24:07make it so when you do outreach, you
2:24:09actually get responses, you actually get
2:24:11people in the calls and you actually
2:24:12close them. Okay? So, if you do not fix
2:24:16your profile, if you do not optimize
2:24:17your Instagram profile and you start
2:24:19outreaching, you aren't you ain't
2:24:21getting responses if your profile looks
2:24:23like crap. You need to optimize it
2:24:26first. You need to set your profile up
2:24:27the right way. There is a right way and
2:24:29a wrong way to set up your profile. I'm
2:24:31going to share with you exactly how to
2:24:32set that up right now in real time. And
2:24:34this is the exact advice that I give my
2:24:36one-on-one students for that pay me
2:24:381,500 US per month. Okay? You get it for
2:24:41free right now. First place people
2:24:43always look when they go to your
2:24:44profile. And just keep in mind when you
2:24:46do DM outreach on Instagram, the if they
2:24:49are remotely interested in what you have
2:24:51to say, they will always click your
2:24:53profile every single time. And they're
2:24:54going to see, is this person a crazy
2:24:56person? Is it an AI bot? Is it a
2:24:58scammer? like who is this person and
2:25:01their defenses are always going to be
2:25:02up. So you need to eliminate you need to
2:25:04get rid of their defenses, bring their
2:25:05defenses down, eliminate objections and
2:25:07make sure you build trust and
2:25:08credibility with your profile. Okay,
2:25:10first place people always look when they
2:25:12go check out your profile, your picture,
2:25:14your face. Okay, you need to make sure
2:25:16that what you have there is you look
2:25:19inviting and professional.
2:25:22This doesn't mean you have to wear some
2:25:23like big suit or fancy collar shirt or
2:25:25anything like dude I'm wearing like a
2:25:27t-shirt in my shirt. But I look smiley,
2:25:30happy. I don't look scary. I don't look
2:25:32I want to harm. If you don't smile in
2:25:34your picture, your profile, you look
2:25:36like you want to hurt people and attack
2:25:37them and you look like a threat. This is
2:25:39psychologically what is going through
2:25:41people's minds. If you do not smile in
2:25:42your profile picture, if you do not have
2:25:45a profile picture of your face, you are
2:25:47immediately a scammer in their eyes. you
2:25:49are immediately going to uh break their
2:25:50trust and you're going to scam them.
2:25:52That's what people think. So, a a
2:25:55profile picture, first of all, is a is a
2:25:56non-negotiable. You need your face on
2:25:58this. If you're like, I don't want to
2:25:59show my face. Well, then don't make
2:26:01money online. Like, don't try to build a
2:26:03business online. There's no point. You
2:26:05are going to be struggling. So, you are
2:26:07not going to sign clients for $1,000 a
2:26:10month. I can guarantee that. People will
2:26:11not trust you. Okay? So, put your
2:26:14headshot there. Get a professional
2:26:16headshot done. Go pay someone $100 to
2:26:17take a photo with a good camera. Make
2:26:19sure you look happy and smiley and show
2:26:22your teeth. Specifically do that. I've
2:26:24done we've done so many conversion
2:26:26optimization with people on sales pages
2:26:29where there's smiley faces versus not
2:26:31smiley faces. The smiley faces always
2:26:33converts better. Okay, so you need to do
2:26:34this. Second thing is your your your uh
2:26:37handle here. Okay, mine is story copy.
2:26:40So an easy combo is your name plus
2:26:42copyrightiting. story copy story email
2:26:45story email copy brand and copy brand
2:26:47and email brand and email copy some kind
2:26:49of variation of that depend if you want
2:26:50to be an ad copywriter story ad copy
2:26:53brand and ad copy like um you know that
2:26:55kind of that kind of thing works great
2:26:57put copyrightiting in your handle next
2:26:59up is your your actual name bar you want
2:27:02to do your first name and last name you
2:27:03have to to get verified which is the
2:27:05next part your first name last name
2:27:07straight slash and then copyriter email
2:27:10copyriter ad copyriter just say what you
2:27:13are in your title. Use your name tag to
2:27:15be name and title. Next up is
2:27:17verification. You need to get blue check
2:27:18mark verified. Pay meta the $10 a month.
2:27:22You need to do this. Otherwise, you are
2:27:23a scammer in the eyes of the person
2:27:25you're DMing. You are a AI bot. You are
2:27:27a fake. You are not real unless you have
2:27:29metaverified. I can guarantee you right
2:27:31now. They all think this. Doesn't matter
2:27:33how many followers you have. You're not
2:27:34ver verified. You're not a real human
2:27:36anymore. And that's not going to work
2:27:37anymore in the age of AI. Okay? Show
2:27:39you're a human. Go get verified. You got
2:27:41to pay $10 a month. You need to have an
2:27:43account that's 30 days old at least. You
2:27:44need to show your driver's license or ID
2:27:46to the camera and show that you're a
2:27:47real human. Do that. It is absolutely
2:27:49worth the money. 10 bucks a month. Next
2:27:51up is your following. You don't need
2:27:53thousands of followers to start lying
2:27:54clients. It's not a necessity. But you
2:27:57know what? You should probably have at
2:27:58least 50 on there to make sure people
2:28:00don't think you're a fake account or a
2:28:01scammer. You notice how everything I'm
2:28:02saying is like you want to make sure
2:28:04they don't think you're a scammer, a
2:28:05spammer, an AI bot. Every single one of
2:28:08these things diffuses those objections
2:28:10and fears in their mind. Okay, good head
2:28:12shot. Your handle says copyrightiting.
2:28:14Your name is there and it says
2:28:15copyrighting. You have some followers.
2:28:18Get to 50. Like it doesn't take long to
2:28:19do that. Go comment and follow 50 people
2:28:21a day. Post one thing a day for 3 days.
2:28:23You'll be at 50. Okay. Next up is your
2:28:25bio. What do you want to do in your bio?
2:28:26Just tell people who you help, how you
2:28:28help them, and what you do to help them.
2:28:30[laughter] Right? That was a little
2:28:31fast.
2:28:33I help this niche achieve this result
2:28:36with this specialty. I help real estate
2:28:39agents close more deals with Facebook
2:28:42ads. I help pet e-commerce brands
2:28:45generate more revenue with email
2:28:48marketing. I help B2B coaches uh
2:28:51generate more traffic or more leads with
2:28:54social media ghostwriting, with Twitter
2:28:56ghost writing, with LinkedIn ghost
2:28:57writing. So, you want to do that for
2:28:59your bio line is right in here. Here's
2:29:02who I help. Here's the result I get for
2:29:04them. Here's the way I do that. Okay,
2:29:07that's your template. Use it. Once you
2:29:09have your first case study, that's your
2:29:11second line in your bio. You want to
2:29:12make a promise. And once you have the
2:29:14proof, you want to make the proof.
2:29:15Proof, you promise, and proof. I help
2:29:17these people do this thing. Here's the
2:29:18proof that I've done it. Next up, um,
2:29:22your content. What do you want to do for
2:29:23content? You don't need to post content
2:29:25all day, by the way. Personal brand, all
2:29:27that BS, it's not it's not you don't
2:29:29have to do that. Don't spend three hours
2:29:31a day posting and commenting and
2:29:32engaging and trying to build your
2:29:33following. you're just you need to go
2:29:35make money first before you do that. You
2:29:38do still need to have content up here
2:29:39though. Make sure that you have at least
2:29:41one new post per week, right? Don't
2:29:43start outreaching till you have at least
2:29:45nine posts up here, right? Ideally, a
2:29:47bit more than that, but at least nine.
2:29:49Then, uh, what kind of content should
2:29:51you have? Copyrighting tips. Very
2:29:53simple. Hey, here's three tips to get
2:29:55more conversions from your sales page.
2:29:56Hey, here's three ways to get better
2:29:58open rates with new subject lines. Um,
2:30:01hey, are you a real estate agent? Start
2:30:03calling out your target audience and
2:30:04start giving them tips. Just give them
2:30:06helpful advice as a copyriter. And once
2:30:08you have your first case study, your
2:30:10first proof, your first testimonial,
2:30:12your first result, show that off in your
2:30:13bio. Show that off in your story
2:30:14highlight reels, show that off in your
2:30:16pin posts. You want your pin post to be
2:30:18stacked with proof. You want your story
2:30:19highlight reels to be stacked with
2:30:20proof. You want your bio to show proof.
2:30:22That's it. That's how you do your
2:30:23profile on Instagram. The same rules
2:30:26apply no matter what social media
2:30:28platform you are on. It's all yes
2:30:30there's nuance to each platform but the
2:30:32general rules apply. This is how you
2:30:34show proof. Okay, very very important.
2:30:38You are going to struggle to land
2:30:39clients and get responses if you don't
2:30:40do this kind of stuff. Okay, so make
2:30:42sure you optimize your profile. Make
2:30:44sure you get into it and actually go
2:30:46through just follow exactly what I just
2:30:47said and your profile is going to be 10
2:30:49times better than any other copyriter
2:30:51that's trying to land clients in the
2:30:52DMs. Okay, you're going to see your
2:30:53response rate go up when you do this.
2:30:55you're going to see your call rate go up
2:30:56by people getting on calls and you're
2:30:58going to close more clients. Okay? So,
2:31:00make sure you set that all up. And in
2:31:02this video, I'm going to break down a
2:31:03few copyrighters profiles and tell them
2:31:05what they're doing right, what they're
2:31:06doing wrong. And I figured why not just
2:31:08do a tearown video for you right here.
2:31:09So, I'm going to try to just do a tear
2:31:12down on copyriters who are not following
2:31:14me. Cuz my goal here is not to slam you
2:31:17publicly, whoever's watching this right
2:31:19now. Um, I'm not here to be a jerk face
2:31:22and be mean to you or whatever. Um, I'm
2:31:24here to try to help you and use this as
2:31:26a lesson. So, if you are on the hot list
2:31:28here and if it hurts your feelings, it
2:31:30hurts your feelings, but it's going to
2:31:31make you better. So, let's get into it.
2:31:33So, uh, this is going to make my face
2:31:34disappear, by the way, but we're going
2:31:36to go I'm just going to go look up
2:31:37copyrighter and see what happens. See
2:31:39what comes up. Um, let's see here. Okay,
2:31:42we're going to see if we can get some
2:31:43copyrighters going here. Uh,
2:31:50copywriter.
2:31:52Again, I'm going to try to go after
2:31:54people who are not following me if I
2:31:56can.
2:31:59Okay, so let's dive into it. So, this is
2:32:01Hania Copyriter. Um, let's get into this
2:32:04one. So, first things first, the very
2:32:06first thing, there's key signals you
2:32:08need to do to build trust. And so, you
2:32:10need to optimize a few things here to
2:32:12make sure you get this right. And so,
2:32:15first place people always look, and
2:32:16there's several areas to optimize, and
2:32:18most people are under optimizing. I
2:32:19already see several things this person
2:32:21is doing wrong that they need to fix.
2:32:23And so the very first place people look
2:32:25when they go and consider is it should I
2:32:27hire this person as a copyriter profile
2:32:30picture. They look in this order. They
2:32:32look here at your profile picture. They
2:32:34look here up to your name and your bio.
2:32:35Then they look here to your past your
2:32:37following and then down to your content
2:32:39in that order. Here, here, here. That's
2:32:42the direction their eyes move on the
2:32:44page. You should consider your social
2:32:46media profile like it's a sales page.
2:32:48So, if you've been studying copyrighting
2:32:49for a while, you should know that
2:32:50everything you need to do on this page
2:32:52needs to push people towards the sale,
2:32:54not fight against you. And there's
2:32:56certain levers you can pull in order to
2:32:58build more trust and certain things that
2:32:59you can do to break trust. And I can
2:33:01tell you right now, they are making a
2:33:03cardinal sin of trying to line clients
2:33:05with social media, which is this right
2:33:07here. Nobody trusts a big black circle
2:33:10that shows nothing. This breaks trust.
2:33:13If you do not show your face online in
2:33:162026, you will not land clients.
2:33:19Straight up. You see my picture? Look at
2:33:21that. That is my real face. There's no
2:33:23AI involved here. It's straight up me.
2:33:26And I got a professional headsh shot
2:33:27done to make it happen, right? I spent I
2:33:29paid whatever $100 or whatever it was. I
2:33:32was in Thailand at the time with my
2:33:33wife, so it was probably cheaper than
2:33:34that. But like I got the headshot done.
2:33:36Somebody had a really nice camera. Like
2:33:38I'm not I don't have to be wearing a
2:33:40fancy collar or have some like you know
2:33:42bland corporate background. Like I'm in
2:33:44the jungle of Thailand where they're
2:33:46wearing a t-shirt and yet my profile
2:33:48picture beats 99% of them because why?
2:33:51It's actually done with a good camera.
2:33:53It's a proper photographer who knew what
2:33:54they're doing with the lighting and
2:33:55stuff to take it. Like the quality is
2:33:58great on top of that. And like I'm
2:34:01actually looking at the camera and
2:34:02smiling. So, that's the reason why this
2:34:05photo works so well is like it's my
2:34:08headsh shot's right on. You can clearly
2:34:09see my face and I'm smiling. Do you want
2:34:11to know that if you go do conversion
2:34:13optimization testing and look at sales
2:34:15page tests where they show sad faces and
2:34:18smiley faces, the ones with smiley faces
2:34:20convert more on sales pages. So, that's
2:34:21what you want to do with your profile is
2:34:24show your face off. First of all, do not
2:34:26hide behind some weird image or
2:34:28whatever. This is like instant scammer
2:34:30vibes if you do this. And this is no
2:34:32offense to you, Ha. Like, again, I'm not
2:34:34trying to attack anybody or make you
2:34:35feel bad or whatever. I I want to help
2:34:37you and I want to make you more money,
2:34:39right? And line clients. This is hurting
2:34:41you big time. You like you, this is you
2:34:44need to show your face like straight up.
2:34:45And do not do some fake image of whoever
2:34:47else. Like get your face on this camera.
2:34:49Go get a proper head shot done. Um, next
2:34:52up though, um, next place you want to
2:34:53look over here is your handle. So your
2:34:55handle, my advice is put copyrightiting
2:34:58in your handle. uh copy, copywriter,
2:35:01email copy, like if it's your especially
2:35:03ad copy, social media copywriter, like
2:35:06put somebody with copy in the handle.
2:35:07You do that so you get a you get a check
2:35:09mark for that. Next up is your name
2:35:11right over here. Every, by the way,
2:35:13everything you want to do here is you
2:35:14want to build trust so that when they
2:35:16see your DM and they come over here,
2:35:18everything that they see here should be
2:35:20in alignment with what happened in the
2:35:22DMs. It should show you're a copyriter
2:35:24here, here, here, here, here, here,
2:35:27everywhere, all over the place. Okay,
2:35:29that's what you want to do. Um, so you
2:35:31do a good job with your handle. You put
2:35:32your name there with copy. That combo
2:35:34works great. And then under here with
2:35:36your underneath your handle is your name
2:35:38line or name bar or whatever. And you
2:35:39have your first name there and
2:35:41copyriter. That's also good. We have
2:35:43your name again. We have the straight
2:35:44slash. That works great. Name, straight
2:35:46slash, and uh like your title is a great
2:35:49combo here. Um, I would want you to be
2:35:51more specific rather than just say
2:35:53copyriter. Here you say email and ad
2:35:55copyriter. Say that up here too. It's
2:35:57going to help people understand more of
2:35:58what you do very quickly because
2:36:00copyriter is also very broad. Hania
2:36:02email and ad copyriter. Just say the
2:36:04same thing as you say here right up
2:36:06here. That's totally fine. Uh next thing
2:36:09actually that you're missing here and I
2:36:10just realized this by looking at your
2:36:12name. You don't have a blue check mark.
2:36:14You see this right here? This bad boy.
2:36:16This is one of the most valuable things
2:36:17on the internet right here. That right
2:36:20here is meta's blue is is meta's
2:36:22verification. It's a blue check mark
2:36:24that the only way you can get this
2:36:26right. See how it says verified? The
2:36:27only way you can get verified on
2:36:29Instagram is by paying $10 a month and
2:36:33showing your ID to the camera that
2:36:35you're a real person. And you have to
2:36:37put your full name here in order to do
2:36:38it. You can also do this straight slash
2:36:40and put your title there as well. But
2:36:42you have to do your first and last name
2:36:43and show your ID and pay $10 a month.
2:36:46You have to have an account that's 30
2:36:47days old. Every single one of every
2:36:50single copy needs to do this. If you
2:36:51don't have a blue check mark
2:36:52verification, I don't trust you. I think
2:36:54you're a scammer and a spammer on the
2:36:55internet. Straight up. I don't care how
2:36:57many followers you have. If you are not
2:36:58blue check mark verified, I don't trust
2:37:00this account and neither do prospects.
2:37:02So, you need to go pay the pay to play.
2:37:04It's not a lot of money. It's $10 a
2:37:06month or whatever and it might even be
2:37:08cheaper depending on your country. So,
2:37:09go get blue check mark verified. The
2:37:11only way to do that is by putting your
2:37:12first and last name, legal last name in
2:37:14here. You can still do the
2:37:15straight/coperator thing, but get blue
2:37:17check mark. Put your full name there.
2:37:19Um, and that's going to help you out a
2:37:20ton. Next up, your followers. following.
2:37:22Uh, you want to have at least like
2:37:24followers are not everything. We're not
2:37:26going to be playing the content game
2:37:26here non-stop. Personal brand spend 15
2:37:29hours a day trying to build a personal
2:37:30brand, but you need to have some stuff
2:37:32optimizing your profile. One of those
2:37:33things is followers. Obviously, somebody
2:37:35who has 5,000 followers is going to be
2:37:37more trustworthy than somebody who has
2:37:38five followers. But you don't need
2:37:40thousands of followers to start landing
2:37:42clients. My students, the average
2:37:44student of mine who's landing paid
2:37:45clients with Instagram, they have like
2:37:46between 50 to 300 followers on average.
2:37:50You do not need followers, at least not
2:37:52a lot, but you should have at least like
2:37:5450. Like, if you don't have 50
2:37:55followers, I'm going to think this is a
2:37:57spam a scam account. And that's what
2:37:59other people will think, too. So, try to
2:38:00get to at least 50 to 100 followers
2:38:02first before you start going and
2:38:03outreaching. Um, you have 945. That's
2:38:06pretty solid. Like, that's decent
2:38:08already. Like, um, so there's nothing to
2:38:10say there other than that's good that
2:38:11you have that following count. Next up
2:38:13is the, um, your bio. So, in your bio,
2:38:18the best thing to do is just say this
2:38:21specific template. I help this type of
2:38:23customer generate this kind of result
2:38:25with this kind of specialty. I help this
2:38:28niche generate a business result with my
2:38:33copy specialty.
2:38:34This is kind of there. You're almost
2:38:36there, but you're missing a couple
2:38:38things. So, you say what you help with,
2:38:40emails and ads. Okay? You have proof,
2:38:42which is good. That's step two. And you
2:38:44say you help brands turn clicks into
2:38:46customers. That's all right, but it's
2:38:48way too generic. Helping brands, that
2:38:51could be every single company on Earth.
2:38:52Instead, you need to be way more
2:38:53specific. You have your specialty here,
2:38:55emails and ads. That's fine if you want
2:38:56to do dual specialty, but be more
2:38:58specific with your niche. What kind of
2:39:00brands do you help? Do you help info
2:39:02businesses? Do you help e-commerce
2:39:03businesses? Do you help SAS businesses?
2:39:05Like, tell me which what kind because if
2:39:08you want like pretty good odds, you
2:39:10know, you're probably going to want to
2:39:10go after info or ecom or SAS or
2:39:13whatever. And maybe even more specific
2:39:15than that, real estate agents, SAS,
2:39:16fintech, pet e-commerce brands. The more
2:39:19specific you are with your niche, the
2:39:20easier it is to be stand out. When you
2:39:22go DM those specific people and they see
2:39:23that, like if you go pitch pet
2:39:25e-commerce brands and in your bio, you
2:39:26say, "I help pet e-commerce brands
2:39:28generate more sales with emails and
2:39:30ads." Like, you're going to stand out
2:39:32way more than every other pitch they get
2:39:34in the DMs cuz it's you're you're this
2:39:36is copy. You got to remember this is all
2:39:38copyrightiting everything you're doing
2:39:39here, right? put copy here that is going
2:39:42to make the person who comes into your
2:39:43profile say, "Yeah, that sounds like
2:39:45this is what I need I need help with and
2:39:47this is for me." Okay? So, instead, I'm
2:39:49going to rewrite your bio and say like,
2:39:52first of all, pick a niche. I don't care
2:39:53what the niche is. You pick a niche,
2:39:55right? But we're going to say, I help
2:39:57Xniche generate more sales with emails
2:40:00and ads. Period. Then have your second
2:40:03sentence be your proof. 100K in sales
2:40:06generated. Right? So, do the oneliner. I
2:40:08helped this this kind of person achieve
2:40:10this kind of result with this kind of
2:40:11copy specialy. Sentence one is done. Now
2:40:14sentence two is here's the proof to back
2:40:16it up. Proof to back it up can be sales
2:40:18generated. It could be one specific case
2:40:19study. I helped so and so brand generate
2:40:21$10,000 in extra email revenue in 30
2:40:23days. Like anything like that works
2:40:26great. Um so but that's what you want to
2:40:28do with your bio. Next up is the uh
2:40:30content, right? So we have content here.
2:40:32You have four posts. You know what it
2:40:34tells me when you have four posts? that
2:40:36this is a fake account or you just
2:40:38started it or you're a scammer. So
2:40:40again, not trying to be mean. I'm just
2:40:41calling it out for what prospects think
2:40:43and what they're thinking in their
2:40:44heads. If I see four posts and that's
2:40:46it, I'm not going to think this is a
2:40:48real account. I'm going to think this is
2:40:49a fake account and you just started and
2:40:51this is all like this isn't real, right?
2:40:55So you need to add more content. I'm not
2:40:58going to tell you you have to sit here
2:40:59and play the con game and post content
2:41:01for 5 hours a day. Like but get like at
2:41:03least nine posts up here. So, there's at
2:41:05least two to three rows, right? If you
2:41:08go look at my like my accounts like my
2:41:09my account could be way better, but if
2:41:11you look at my account, like you can
2:41:12scroll for a bit and be like, "Okay,
2:41:14this guy clearly posts content and he's
2:41:15active, right? My brand, my design, and
2:41:17all that stuff is kind of crap and like
2:41:19there's not much congruency here, but I
2:41:20couldn't care less because all my stuff
2:41:22gets traffic." So, but I I you see
2:41:25posts, right? You see more than just
2:41:27four, right? You can see, okay, this guy
2:41:29probably knows what he's doing. He's
2:41:31probably legit. You know, he's faking
2:41:32his stuff. So, you got to make sure you
2:41:34have that there. Um, you got to do more
2:41:36posts. Put more posts up. Get nine
2:41:38before I recommend outreaching. You
2:41:39should have nine posts up at least, like
2:41:41two rows plus a little bit more. And
2:41:44also like like that's before your
2:41:47initial outreach. I'm not saying you
2:41:48have to post all day. Like just do nine
2:41:50posts to start, then start outreaching.
2:41:52And then on maintenance mode, go do one
2:41:53new post per week. That's fine. Um, then
2:41:56what do you post for content? Like you
2:41:58should be posting what do you got here?
2:42:00The two things that took me from $0 to
2:42:01$1,200 a month.
2:42:05Um,
2:42:07okay. So, we got this is like audio
2:42:09content.
2:42:10How do copyright is beginner?
2:42:16This. So, if you're a copyriter trying
2:42:18to land copyrightiting clients and that
2:42:20is your goal, your clients, I hate to
2:42:22break it to you, they don't care about
2:42:24your transformation story from 0 to
2:42:26$1,200 a month. What clients care about,
2:42:29if your goal is to land clients, they
2:42:31don't want to hear how you just made
2:42:32your first $1,200 a month. In fact,
2:42:34that's going to break trust and they're
2:42:35going to think that you're a cheap
2:42:37copywriter if you're only making $1,200
2:42:39a month, even if you're just getting
2:42:40started. Like, your content should not
2:42:42be talking about how much money you're
2:42:43making with copyrightiting. If your goal
2:42:45is to land copyrightiting clients, not
2:42:47how to hit your first million pay and
2:42:49copyrightiting. It should be here's how
2:42:51to, you know, improve your copy on your
2:42:54emails and ads. business owner, if
2:42:57you're a pet if your niche is pet
2:42:58e-commerce brands. Hey, are you a pet
2:43:00e-commerce brand struggling to generate
2:43:01sales? Here's three quick tips to write
2:43:03a better create a better pop-up form to
2:43:05grow your email list. Hey, are you a
2:43:07real estate agent, you know, trying to
2:43:09close more deals? Here's like five tips
2:43:11to write better ads that's going to like
2:43:13help you close more home sales this
2:43:16year. Like, you should be giving
2:43:17copyrightiting tips. No, people don't
2:43:19care. Like that your clients, this is
2:43:21going to actually repel them. I
2:43:23understand the whole thing about
2:43:24building a personal brand and follow
2:43:26along on my journey of that stuff. It
2:43:29only matters if you're trying to go and
2:43:31like sell the life of copyrightiting
2:43:34yourself, which it doesn't make sense.
2:43:36Don't copy copyrightiting coaches. Go
2:43:39copy copywriters who are landing
2:43:41actively landing copyrighting clients.
2:43:43Don't do that kind of you need to do
2:43:45content that attracts your audience and
2:43:47brings in customers. And the next thing
2:43:49you need to do is once you have you say
2:43:51you have $100,000 in sales generated,
2:43:53you know what I want to see here? I want
2:43:54to see three pin posts proving that. Go
2:43:57look look at my account, right? And if
2:44:00you look at and like just mine right out
2:44:02of the gate, two out of three of my pin
2:44:04posts is just straight up proof.
2:44:05Actually, this post has huge amounts of
2:44:07proof in it, too. Obviously, my account
2:44:09is very much targeted towards helping
2:44:11copyrightiters. I'm not trying to
2:44:13actively land copyrighting clients with
2:44:14my Instagram account. The whole purpose
2:44:16of this particular Instagram account is
2:44:18to teach other freelance copywriters
2:44:20like you. Same as my YouTube. So that's
2:44:22why like you don't want to mimic exactly
2:44:23what I'm doing, but if you you can copy
2:44:25the frameworks that I'm using like in
2:44:28here, I'm making a pitch for a promo
2:44:30right now on my sixfigure copy academy
2:44:32to get a free trial. So that's why I
2:44:33have this posted pinned. So but in this
2:44:36there's so much proof that I show off in
2:44:37here. We're ranked number one on on
2:44:39school.com and I show off a whole bunch
2:44:41of wins of copy copers just line of
2:44:43clients in here. My second pin post, if
2:44:45you exit out of here, testimonial from
2:44:48Christian, one of my students who just
2:44:49made $6,500 and landed six copyright
2:44:52clients in a single month. Third post,
2:44:54uh Kevin just got his first $10,000
2:44:57month. Right? So, I'm showing proof of
2:44:59this stuff right out of the gate of like
2:45:01this is the kind of thing that will
2:45:03attract copyriters who are trying to get
2:45:04into copyrightiting and live clients and
2:45:06who want to join my coaching program,
2:45:07right? I'm showing, hey, I know how to
2:45:09teach this stuff. My students actually
2:45:11get results in my pin posts. Same thing
2:45:13here in my story highlight reels video
2:45:15testimonial video testimonial video
2:45:16testimonial all from students of mine
2:45:18who have gotten results in line clients.
2:45:20So for you as a copyriter what you want
2:45:22to show off here in your in here is like
2:45:25video testimonials from clients that
2:45:26you've gotten results for your clients.
2:45:29This is where you want to show off
2:45:30results. I helped this person generate
2:45:32this much money with email
2:45:33copyrightiting with my ads with my
2:45:35whatever video testimonial from happy
2:45:37clients. Now obviously when you're brand
2:45:38new you don't have this stuff. That's
2:45:40fine. Start with what you have and just
2:45:42post copyrightiting tips for your
2:45:44clients. But once you have your first
2:45:45case study, show off a case study in
2:45:47your bio. I helped so- and so brand
2:45:49achieve this result. Show off the case
2:45:51study in a story highlight reel here.
2:45:52Show off the case study in your pin
2:45:54post. One, two, three. And once you get
2:45:56your second case study, guess what? One,
2:45:58two, and out of three. One, two, three.
2:46:01And once you have your third case study,
2:46:03one, two, three. You want to as each you
2:46:05have more and more proof of results and
2:46:07testimonials and case studies, all that
2:46:09stuff. You want to keep hammering your
2:46:11content and your whole profile should
2:46:13scream that. Copywriting is very simple.
2:46:16The most simple copyrightiting framework
2:46:17that you could follow along everything
2:46:19including your profile is make a
2:46:21promise, back it up with proof. Guess
2:46:23what I do in my profile? I make
2:46:24promises, right? I'll help you escape
2:46:27your 9 to5. Get your first client 90
2:46:29days guaranteed. Those are promises of
2:46:31mine. I'm making you a promise. I will
2:46:33help you escape your 9-5 and my promise
2:46:35is you'll get your first client in 90
2:46:36days. But guess what? I back it up with
2:46:38proof. How do I do that? Well, I'll show
2:46:41you. You're going to get your first
2:46:43client and quit your 95. How? Cuz I'm a
2:46:46copyrightiting coach. I've made clients
2:46:48seven figures with email. I've had 1,200
2:46:50students. Here's the proof. Video
2:46:52testimonial. Video testimonial. Video
2:46:54testimonial. Video testimonial. Video
2:46:55testimonial. Video testimonial. Way more
2:46:58proof of video testimonials and results
2:46:59here. More proof of results. More proof
2:47:01of results. And all throughout the rest
2:47:03of my content, I keep showing off
2:47:04different levels of proof. Like all
2:47:06throughout. So everything you need to be
2:47:09doing on here is making a promise and
2:47:10then backing up with proof once you have
2:47:12that proof. Okay. So anyways, that's
2:47:14HIA. Overall, I would probably rate rank
2:47:17your profile like a two out of five.
2:47:19You're just there's key thing maybe even
2:47:21a 1.5 because there's key things missing
2:47:23here. Like this not here is a huge hit.
2:47:25You only have four posts. Not great. The
2:47:27content in the post, not great. You need
2:47:29to give copyrighting tips. You need to
2:47:30show off case studies once you have
2:47:32them. Like that stuff needs to happen.
2:47:34You need to be have blue check mark
2:47:35verification. Okay, so that's Hy. Let's
2:47:37go to the next one. Uh, dirty cop. Okay,
2:47:39so this is uh this is well, she's
2:47:40bigger. Marissa, copyrighter, marketer.
2:47:43Uh, let's see here.
2:47:47All right, so I'm going to review hers.
2:47:48Hers is obviously more legit. We can see
2:47:50that right out of the gate. And look
2:47:51what she's doing right right out of the
2:47:52gate. Like this is a really good example
2:47:55of a really good profile, right? Like
2:47:57things just like first glance, right?
2:47:59Professional headsh shot. Obviously,
2:48:01this one's all fancy up and like it's
2:48:03her branding, so that makes it next
2:48:04level. Professional headshot, smiling
2:48:07face. Notice that smiley face.
2:48:09Professional headsh shot. Okay. When you
2:48:11smile in a picture, it makes you look
2:48:13more approachable and likable. It's it's
2:48:16Robert Robertini's
2:48:18uh influence book. It's one of the five
2:48:21in influential factors is likability.
2:48:23When you smile, you look like less the
2:48:25threat and you look like you're friendly
2:48:26and people want to buy from you. If you
2:48:28don't smile, you look scary and like you
2:48:30want to hurt people. So, do that. So,
2:48:32look what she does. Great headsh shot,
2:48:34uh, dirty copy, great handle. She's got
2:48:36copy in the handle. Um, she's got her
2:48:38name here, Marissa, copyriter and
2:48:40marketer. Okay. So, she tells people
2:48:42clearly that she has, uh, here's my
2:48:44name. Here's my what I do. Okay.
2:48:46Obviously, she has followers. That's
2:48:48like I'm not expecting you to have
2:48:4940,000 followers, but there's some good
2:48:51things she's doing really well here that
2:48:52you can take pay attention to and what
2:48:54she's doing, right? Okay. So, what's her
2:48:56bio say for brands that don't do boring?
2:48:58If Emily and Paris and Olivia Pope had a
2:49:00baby. Now, I have no idea what this
2:49:03means. I have I am clueless. Is it Is
2:49:06this a movie? Is this a show or a book
2:49:07she's talking about? Are these like
2:49:09celebrities that I have no idea about? I
2:49:11don't know. Probably because I'm not her
2:49:13target audience. Now, I could just sit
2:49:14here and be like, I don't understand
2:49:15this. Therefore, confusing copy. But in
2:49:17reality, she's probably saying things
2:49:19that are like, if you just look at her
2:49:21branding, it's very feminine. very
2:49:24feminine, pink, glammed up, feminine.
2:49:28She's literally doing her nails in her
2:49:29emoji here, right? Her showing that
2:49:32she's a female in this emoji. Emily in
2:49:34Paris and Olivia Pope. This just sounds
2:49:36like a girl thing that girls can do. I
2:49:38have no I literally have no clue, right?
2:49:40And like the rest of her branding
2:49:42showing off ladies, ladies, ladies,
2:49:45ladies, ladies, ladies, ladies. You see
2:49:47how she's doing a really good job of
2:49:49trying to attract a specific type of
2:49:51audience? Now, her stuff's not going to
2:49:53probably resonate with some like super
2:49:54masculine dude who wants to hire a
2:49:56copyriter, but somebody who's like a
2:49:59female entrepreneur who like, you know,
2:50:02maybe even has a female audience herself
2:50:04who needs a copyrighter who understands
2:50:05that, like maybe that's what who's going
2:50:09to resonate, right? So, that's why like
2:50:11I'm looking at this like I don't know
2:50:13what this means, but I bet you her
2:50:14audience does and that's pretty solid
2:50:16copy. Then, uh, dirty chats, celeb
2:50:18culture meets marketing. I'm not too
2:50:20sure what that means. like celeb culture
2:50:22meets marketing. Uh, a celeb culture
2:50:25meets Yeah, I just don't know. Like, is
2:50:27this like a podcast she's talking about?
2:50:30Like, is this the name of the workshop?
2:50:32Like, I don't know. Dirty Chats. Okay,
2:50:35so she has a podcast. Dirty Chats
2:50:36podcast. Celeb Culture meets marketing.
2:50:40Okay, so that's her thing. Um, that's
2:50:41fine. And then join free AI workshop is
2:50:44her next thing. Um,
2:50:48where it doesn't say that. So, this is
2:50:50where I'd say she has an issue is join
2:50:52free AI workshop. I think it might be
2:50:54this get the twin and dirty crew, but
2:50:58like that could be much more clear in
2:51:00the copy. But either way, as a
2:51:02copyriter, this whole section she's
2:51:05doing a really really good job on. Okay,
2:51:07remember profile, handle, verification,
2:51:10name, and title, bio. Um, the one thing
2:51:13that she doesn't have here actually
2:51:15though in her bio is she's got no proof.
2:51:18And I'd say she could improve that like
2:51:20okay and also like she she's being
2:51:24targeted in t talking to female
2:51:27entrepreneurs and femaleled brands uh
2:51:30womenowned brands but like she probably
2:51:32could be more specific even in that like
2:51:34what she just works with any single
2:51:36female entrepreneur that has a pulse
2:51:38like I think she could be more specific
2:51:40and she could add some proof there's no
2:51:42proof here how many brands she work with
2:51:43what kind of results has she generated
2:51:45like it does she have specific case
2:51:47studies like That's not being showed off
2:51:48here. Now, she's probably got some proof
2:51:50down here. Let's see. What's it say?
2:51:53Website,
2:51:54website, course.
2:52:00Okay.
2:52:04Yeah. I don't really understand what's
2:52:05going on here. What she is she sells a
2:52:07course on how to do website copy.
2:52:16Uh
2:52:18has to do with the website. Okay, it
2:52:20looks like she sells
2:52:23uh
2:52:25Okay,
2:52:27so it looks like she sells like a
2:52:28website copy course or something, how to
2:52:30do website copy or whatever. Um, but
2:52:33what we're looking for here is there's a
2:52:34little bit of proof in there, but like
2:52:36okay, my work and testimonials. This is
2:52:39some proof here.
2:52:41Um,
2:52:43okay. services,
2:52:46brand design,
2:52:48coffee by me. Okay, so she's showing
2:52:50some of her work and she's got some more
2:52:52testimonials here, right? So, she's got
2:52:54some Okay, so she's got some proof here.
2:52:56I'd put proof here, though. That's what
2:52:57I would do if I was her. I can make you
2:52:59love I can make you love Megan Markle
2:53:01with this marketing makeover.
2:53:03Interesting. Uh, that's a lot of
2:53:05aliteration in there, too. Megan Markle
2:53:07marketing makeover. It's like a tongue
2:53:09twister. uh mocked online for this this
2:53:12this
2:53:14okay
2:53:17okay so she's saying she's doing like
2:53:19she's making like a marketing example
2:53:20here it's kind of interesting um
2:53:25interesting AI just wrote a homepage all
2:53:28right so she's probably selling some AI
2:53:30thing that's what's going on here Tony
2:53:32Braden gay but anyways so like she's
2:53:36doing some marketing tips marketing
2:53:39masterclass AI stuff, right? Her content
2:53:41is showing off some level of like
2:53:44professionalism and expertise with copy
2:53:46and marketing some degree. Um,
2:53:51I would definitely like she needs more
2:53:52proof though. I'd say overall like in
2:53:54her first three pin posts like this is
2:53:57showing off some vi probably one of her
2:53:59most viral posts. That's fine. Uh, these
2:54:03are just two kind of like example like
2:54:05audits. This is showing off her thing.
2:54:07But yeah, I would I would show off more
2:54:09case studies from her if I was I was
2:54:10doing this. But anyways, that's hers.
2:54:12Okay, onto the next uh the coffee shop.
2:54:15Okay. So, um again, like I I think this
2:54:21person does a great job with their brand
2:54:23brand colors. Like it looks kind of
2:54:25cool. Uh, but this like
2:54:29you're you're going to have such a tough
2:54:31time building trust if you are not
2:54:35showing your face on this image. Like
2:54:38it's okay to have a logo. I'm just not
2:54:39going to put it here. Okay. So, this
2:54:41needs to be fixed. Put your face on
2:54:43there. Your handle. The coffee shop.
2:54:45Great. Love the handle. That's awesome.
2:54:46The coffee shop. Not great. Why is this
2:54:48not great? I don't know who you are,
2:54:50what your name, what your name is. like
2:54:52you need to show your name and you and
2:54:53the only way you're getting verified is
2:54:54by showing your name too. There's a lot
2:54:56of trust that's not happening here.
2:54:59People will not trust this. Um also just
2:55:02straight up if you're trying to land
2:55:03western clients if you have ain India
2:55:05website you're going to have a tough
2:55:07time landing clients. If you say you're
2:55:08in Mumbai Mumbai tough time landing
2:55:10clients in the west in the west that is
2:55:12in US, Canada, Australia, New Zealand uh
2:55:15where who else did I say? UK like you
2:55:18can do this if you're going to go try to
2:55:19land clients in India. fine by me, but
2:55:22like I probably wouldn't if you're going
2:55:24to go try to land clients in the US.
2:55:26Like I would definitely not show off
2:55:28here in Mumbai or an India website even
2:55:31if you're from India. Like that's fine.
2:55:33I don't care if you are just like you
2:55:36need to be showing proof. You want to if
2:55:38you want to track them, you need to show
2:55:41like if you want to attract American
2:55:42clients, you need to make yourself be as
2:55:44American as possible. I'll just say
2:55:46that. So, um but yeah, you got to get
2:55:48the promo picture here. You got to fix
2:55:50your this situation here. Um, a copy and
2:55:54content boutique agency writing
2:55:55memorable impactful copy for a wide
2:55:56range of brands across the world. Okay.
2:55:58So, copy and content boutique agency.
2:56:02Okay. Who do you write copy for? What
2:56:04kind of copy do you write? Wide range of
2:56:07brands. Too vague. Copy and content
2:56:09agency. What kind of copy? And what kind
2:56:13of proof do you have? And what kind of
2:56:14results you get them? This bio needs to
2:56:15be fixed. How about this? I help XYZ
2:56:18brands achieve XYZ result with XYZ type
2:56:21of copy. Period. Once you have the
2:56:23proof, here's who I've helped so far and
2:56:25what results I got them. Then show off
2:56:26case studies here and all that stuff.
2:56:28Right? Besides that, like I really like
2:56:31your your content itself looks really
2:56:32solid like the actual branding for it. I
2:56:35would personally probably mix in like um
2:56:38like some again I think because you
2:56:41don't have your face here I was gonna
2:56:42say put some more face to camera videos
2:56:44in here but if you had your face on here
2:56:46then it's fine but yeah you need to like
2:56:49this is good four ways uncle messing
2:56:51could silently be killing your sales.
2:56:54Yep. Yeah. This kind of content like
2:56:56your content looks cool like overall we
2:56:59thought we were copyrighting agency.
2:57:00Yeah. Like that kind of stuff looks
2:57:01pretty solid. But yeah, the rest of this
2:57:03it's it's hurting you. It's hurting your
2:57:05ability to land clients. Okay. Ahd
2:57:08notes, email copyriter, blogger. Um,
2:57:11okay. Let's see what's going on here.
2:57:12Okay, great. We got somebody who's got
2:57:14their finally their face is on the
2:57:17picture, right? The face is in the
2:57:18profile picture. That's good. The only
2:57:20problem is you look like you want to
2:57:21hurt people. You look scary. And why do
2:57:24you look scary? Cuz you're mean mugging
2:57:26the camera. Like, dude, you got to
2:57:29smile. you're going to scare people. You
2:57:31need to smile. It's really really
2:57:34important that you don't like I like I
2:57:37get it if you're trying to like come
2:57:38across as like professional and like
2:57:40legit and all these things and like like
2:57:42you're the man and stuff like that, but
2:57:44you're going to just scare people away
2:57:45and not make them trust you if you're
2:57:47not smiling in the picture. Like look at
2:57:50the difference between how do you feel
2:57:51when you look at this right here versus
2:57:54this. It's like happy smiley probably
2:57:57doesn't want to hurt me. Not smiling
2:57:59probably wants to hurt me. That's how
2:58:00people think. This is literally how they
2:58:02think. Smile. I bet you have a great
2:58:03smile. Show off your smile. Show off
2:58:05your teeth. And like not just like a
2:58:08like you need to open your mouth and
2:58:09smile and show your teeth, right? Be
2:58:11happy. Be approachable. You will land
2:58:13more clients. Um your handle. Your
2:58:16handle's okay. I would put copyright in
2:58:18the handle some way. HD notes. I would
2:58:20turn to HD emails or copy. Uh HD notes.
2:58:24Uh
2:58:27that's not your name. If your name is
2:58:28not a AHD notes, is it founder Ahmed?
2:58:32Okay. If or Amid. If your name is Amid,
2:58:35say Ahmad Copi and put your real name
2:58:37here, not that, right? Unless that is
2:58:40your actual name, but it looks like
2:58:40that's your real name. So, change it so
2:58:43it's your actual name. Email copy. You
2:58:44have a great format here. Just put your
2:58:46real name here. And once you do that,
2:58:47you can go get verification. So, go pay
2:58:49for verification there. Um, and then
2:58:51let's see your bio. Email copy that
2:58:52turns followers into bios for course
2:58:53creators tired of posting daily. Founder
2:58:55this. DM me. Okay, your bio's pretty
2:58:57decent.
2:58:58email copy that turns followers and
2:58:59buyers for course creators. Okay, so
2:59:01you've done two things good here. You've
2:59:03said who you're going after, course
2:59:04creators. You've said what kind of copy?
2:59:06Emails. That's great, right? That turns
2:59:09followers into buyers and telling
2:59:10talking about a result. Okay, so you're
2:59:12doing a pretty good job here. I would
2:59:14still want you to be a bit more specific
2:59:15than saying course creators cuz like
2:59:17okay, what kind? Like people who have
2:59:19fitness courses, finance courses,
2:59:21relationship courses, anything else like
2:59:23hobby courses. um like are we talking
2:59:25about just course low ticket courses
2:59:27high ticket coaching uh subscription
2:59:29based courses like there's a whole bunch
2:59:30of different things you do there but I'd
2:59:32be a bit more specific here and then
2:59:33once you have your first result show
2:59:35that result off having a call to action
2:59:36here DM me sequence for a free breakdown
2:59:39that's decent I think it's fine if you
2:59:40do a call to action um you're not really
2:59:43explaining what you're talking about
2:59:44though a free breakdown of what like I
2:59:46would say DM me sequence for a free
2:59:48email breakdown or free email audit so
2:59:52just be more clear there in your copy
2:59:53Okay. And then yeah, let's see. You're
2:59:55about I like this picture. I would just
2:59:57smile in it instead. Like where like
3:00:00where's your happy smiley face? Okay.
3:00:02So, uh let's go. Email cooperator. Here
3:00:04we go. Great.
3:00:09Okay. Yeah, that's fine to do that for
3:00:11just introducing yourself. Uh we again
3:00:14if you're trying to land
3:00:17if you're if you're trying to land
3:00:18clients in the US, Canada, Australia,
3:00:20UK, like New Zealand, all the Western
3:00:22countries, I would probably just use
3:00:24English in your text. If you're not and
3:00:26you don't care, like I'm only saying
3:00:28this because most people who I talk to,
3:00:30that's what they want to do. So if
3:00:32that's your goal, only do English in
3:00:34your content, stuff like that, right? So
3:00:37it's really important. Um so we'll do
3:00:39one more. Okay, Simon copy. Let's check
3:00:41it out. So, first things first, head
3:00:43shot. Head shot. You know, it's it's
3:00:46he's showing his face, so it's all right
3:00:49that you're showing your face. Uh, but
3:00:51it's like you're way too far back and
3:00:53it's blurry and like I don't know what
3:00:55you're doing. You're showing your fist
3:00:56like you look like you may want to fight
3:00:57somebody or what's going on. If you are
3:00:59like an MMA niche, if that's your niche
3:01:01is like MMA and like boxers or whatever,
3:01:04like that's would make a lot of sense
3:01:06then to do that. Uh, but like otherwise
3:01:09I probably wouldn't put your fists in
3:01:10there unless you like that's your niche.
3:01:13Um, but yeah, we want to be much closer
3:01:15to the camera and like you're kind of
3:01:17smiling, but like do a full face smile
3:01:19and be way closer to the camera and
3:01:21ideally get a proper headsh shot done by
3:01:22a proper photographer. Okay, so that'll
3:01:25make this a lot better. Your handle
3:01:26fine. Simon.copy works for me. Um, here
3:01:29we want to put your name in here first
3:01:31before putting your title. So, Simon,
3:01:33first and last name. Simon last name
3:01:36straight slash email marketer and
3:01:38copyriter. Okay. Then we want to get
3:01:40blue check mark verified. Your followers
3:01:42uh yeah 100 followers is fine. You can
3:01:44start outreaching with that. Fine by me.
3:01:46Um your bio digital marketer generating
3:01:48high converting leads book free call.
3:01:50And we then go to a call page. Okay. So
3:01:53your bio you got to be more specific.
3:01:56Here you're saying you're an email
3:01:57marketer and copyriter. Here you're
3:01:58saying digital marketer. Pick one or the
3:02:00other. I would say be more specific. If
3:02:02you're going to say email, just say
3:02:03email. I help what kind of companies
3:02:05you're going to help anybody. You
3:02:07shouldn't be doing anybody. You should
3:02:08be going after somebody in a specific
3:02:10niche. I help XYZ type of brands
3:02:13generate high converting leads. Um,
3:02:16right with email marketing and copy,
3:02:20email copy, email marketing. That's your
3:02:22oneline bio. Um, I'm going to tell you
3:02:24right now, you can put a book free call
3:02:26link here. It's just most people are not
3:02:27going to book a free call with you from
3:02:29your bio. They're just not going to.
3:02:30What you're going to be doing is DMing.
3:02:32Do DMing outreach, right? You're going
3:02:34to be in the DMs outreaching people,
3:02:36saying the pitches. If you want to do a
3:02:38call to action when you're new, I would
3:02:40not recommend just booking a free call
3:02:42as your link. Do uh what the last guy
3:02:44did, DM me sequence for a free email
3:02:47audit, right? Get people to DM you a
3:02:49specific word and give them a free
3:02:51thing, a free breakdown. Most people,
3:02:53you're not going to get people on calls.
3:02:55Like, it's just not going to happen
3:02:56right from your bio. push people to the
3:02:58audit and tell people on in the DMs who
3:03:01you're trying to close. Get those people
3:03:02on a call. That's where you want to
3:03:04pitch the calls in the DMs and
3:03:05conversations you're already having
3:03:06there. Okay. Next up, this is what we
3:03:09like to see. Three reasons your email
3:03:10marketing is failing. How to fix it.
3:03:12This is great. This is already from the
3:03:14hook. I can see like this is what we
3:03:15want to see. That's great. Let's like an
3:03:18perfect example of like what kind of
3:03:19content we want to show off if we're
3:03:21trying to land email clients, right? How
3:03:23I made my first online money. Do we
3:03:25don't want to show that off? Um, this we
3:03:27want to show three mistakes why your
3:03:28leads aren't converting. This is great.
3:03:30Why your emails aren't making money.
3:03:31That's great. Scammers part one and two.
3:03:33Don't know what you're doing here. Uh, I
3:03:36don't think I would talk about scammers.
3:03:38I don't think it has anything to do with
3:03:39email copy and marketing. I would just
3:03:41stick to this kind of content. This is
3:03:42the kind of stuff that you want to do.
3:03:44These three things. Do more of these. Do
3:03:46less of this. Less of this. Less of
3:03:48this. What type of guy am This might be
3:03:50okay to do. Um, right? Depending on what
3:03:53you're trying to say here. But
3:03:55everything you're doing here should be
3:03:56selling why to work with you and why
3:03:58you're an expert to help people write
3:03:59their emails. And then besides that,
3:04:00once you have your first form proof, you
3:04:01want to put it here. So there you go.
3:04:03Um, that's all I'm going to review for
3:04:05now. We're already at 32 minutes. But go
3:04:07do this, right? Go. The main points
3:04:09here, your main elements to optimize in
3:04:11your social media profile before you go
3:04:12do active Instagram outreach. Fix your
3:04:15headshot. Professional headshot. Hire a
3:04:17photographer. Spend the $100. Spend the
3:04:19money. Face to camera smiling. That's
3:04:22it. Right? closer to camera smiling. You
3:04:25want to put copyrighting in your handle
3:04:26somehow. You want to put your name right
3:04:28here with a straight slash telling
3:04:30people what kind of copy you do. You
3:04:31want to get to at least 50 followers
3:04:32before you start outreaching. Your bio
3:04:34should be a simple template of I helped
3:04:36this kind of business generate this kind
3:04:38of result with this kind of copy. And
3:04:39then once you have your first form of
3:04:41proof, first result, case study,
3:04:43whatever, that's your second line of
3:04:44bio. You can do a CTA if you want. If
3:04:46you're going to do one, do it to get
3:04:47people to comment to uh DM you a word
3:04:50for a free copy audit. Then once you
3:04:52have proof, you not only put it here in
3:04:54your bio, but you want to show it off
3:04:55here in your story, highlight reels and
3:04:56your three pinned posts right here. For
3:04:58your content itself, we want to show
3:04:59copyrightiting tips. If you're an email
3:05:01copyriter, give email marketing tips. If
3:05:03you're an ad copyrighter, add tips. And
3:05:06you know, you can show off a bit of your
3:05:07life like who I am and all the stuff
3:05:08you're into as well. Like mix in your
3:05:10life. That's fine. But the bulk of what
3:05:12you want to show here is how you can
3:05:14help with email tips for email. If it's
3:05:17ads, here's some ad tips. How to make
3:05:19your ads perform better. like give
3:05:21copyrightiting tips. Here's some copy
3:05:22tips to help you improve more. Right?
3:05:24That's the kind of stuff you want to
3:05:25show off here. So there you go. Before
3:05:27you go send another outreach, go
3:05:30optimize your profile. The best strategy
3:05:32that I have found to convince these
3:05:34bigger businesses who are making like 50
3:05:37to big business in in our eyes 50 to
3:05:40100k plus per month in revenue. So these
3:05:43are seven figure brands basically um or
3:05:45close to that high six figures, seven
3:05:47figure, eight figure brands. The best
3:05:50way to land them as a client is to when
3:05:53you don't have results, portfolio
3:05:55reviews, testimonials, case studies,
3:05:57spec pieces, when you're newer and you
3:06:00literally have no results to show for,
3:06:01if anything, which is the best way to
3:06:03land clients, that's the best proof. You
3:06:05need to you need to take the risk off
3:06:07them and show them that you can do
3:06:08something. Like you you need to you
3:06:11can't just message people and be like,
3:06:12"Hey, bro, if I could two to threex your
3:06:14revenue in the next 60 days or you get
3:06:15your money back." Like you can try to
3:06:17make $100 million offers, but that's not
3:06:20what the market the market is
3:06:21sophisticated beyond that point in 2026.
3:06:24So the the way that you're going to land
3:06:25clients is proving your dominance
3:06:28through a free copyrightiting audit and
3:06:30a free copyrightiting sample. In other
3:06:33words, yes, you're going to do free
3:06:35value outreach, but there's a specific
3:06:37way to do it. It's not enough to just,
3:06:40you know, go into AI and say, "Write me
3:06:41an email and go send it off to
3:06:42somebody." Doesn't work like that. You
3:06:44need to what I've found the thing that
3:06:46has convinced people the most me landing
3:06:49bigger clients for retainers between
3:06:51$1,100 per month and $8,300 per month.
3:06:55So I've landed pretty high retainers
3:06:56from single clients that's made me 105k
3:06:59a month these past few years is going in
3:07:03and giving a very in-depth detailed copy
3:07:07and marketing audit. What I mean by that
3:07:10is you tell business owners what they're
3:07:14doing wrong with their copy and
3:07:15marketing,
3:07:17why it's not working, and how to fix it.
3:07:20Like that's it. And you might be saying,
3:07:23"Well, Brandon, how the heck do I do
3:07:25that? I I don't know what to tell them."
3:07:28If you don't know what to tell them,
3:07:29then you're clearly not studying this
3:07:31craft enough. This isn't some like,
3:07:33"We're not working at McDonald's here."
3:07:35Like you need to convince people to pay
3:07:37you thousands of dollars per month. Like
3:07:39you got to be good. You need to build a
3:07:41six-figure skill if you want to make six
3:07:43figures per year. So get into the
3:07:46copyrightiting books. Go study high
3:07:49performing copy. Go hand copy sales
3:07:51letters ads. Go buy courses and
3:07:52coaching. I got my academy. I got 100
3:07:55people in there that I coach every
3:07:56single month. The group coaching program
3:07:57if you want more help, direct writing
3:07:59feedback, full course, all the things.
3:08:01Like go invest in your education. I
3:08:02invested $5,000 in the first year alone
3:08:05into copyrightiting and over $30 $40,000
3:08:07total over the past few years and it's
3:08:10paid off every time. So, you need to be
3:08:11good. You need to be study the craft.
3:08:13Learn consumer psychology. Learn
3:08:15copyrightiting. Learn direct response.
3:08:17Learn marketing. Study these things.
3:08:18Look at people's funnels. Reverse
3:08:20engineer them. Because the more you
3:08:22study what healthy copy and marketing
3:08:24is, the easier it's going to be to look
3:08:26at someone's unhealthy copy and
3:08:29marketing and tell them how to fix it.
3:08:31The way you should approach outreach is
3:08:32as a doctor. When you when someone goes
3:08:35to the doctor's office, if if you walked
3:08:37into the doctor's office and the doctor
3:08:38says, "Hey, I got these 10 new bottles
3:08:40of pills for you. Start taking these
3:08:42three times a day. Here you go. Get out
3:08:44of here right now." You'd be like, "What
3:08:46the heck are you talking about? I'm not
3:08:47taking all these pills." But if you
3:08:48walked to the doctor and the doctor
3:08:50says, "Hey, let's go do some quick tests
3:08:51here and just see how your body is
3:08:53doing." and they take your blood
3:08:55pressure, they weigh you, they do
3:08:56whatever other tests on you and they
3:08:59say, "Hey, your cholesterol levels are
3:09:01this range. This is way too high. Here's
3:09:03the problem. If you don't fix this, hey,
3:09:05your weight is this much. It's way too
3:09:07high. You need to bring it down because
3:09:09this you're this in your blood test
3:09:11shows this, this, this, you're deficient
3:09:12in this. And if you don't fix these
3:09:14problems, here's what's going to
3:09:15happen." So, on the flip side, here is
3:09:19what you need to do to actually heal
3:09:22your body. and you need to do this
3:09:24exercise, you need to do this kind of
3:09:26diet and take all these pills or
3:09:27whatever, right? The way that the doctor
3:09:32shows you how to fix what you need to
3:09:34fix, how does the doctor know? Because
3:09:36he studies healthy anatomy, healthy body
3:09:39so much. He knows what healthy looks
3:09:41like and knows how to test numerically
3:09:43what unhealthy looks like. So when you
3:09:45walk in and you're unhealthy, the doctor
3:09:47in a second can spot that something's
3:09:50wrong and what to fix it. The same is
3:09:52true for you as a freelance copywriter
3:09:53and marketer is if you want to go give a
3:09:56prescription, your email series, your
3:09:59email marketing, your ad copyrightiting,
3:10:01creative strategy, your social media
3:10:03ghost training, whatever you're trying
3:10:04to pitch them, the best way to pitch is
3:10:06not just go start throwing pills at them
3:10:08and go start throwing your offer at them
3:10:09in 2026. It's going to diagnose them as
3:10:12a doctor, right? You're a doctor of
3:10:14copyrightiting now. And so go and look
3:10:16at these businesses. Study what healthy
3:10:19copywriting is by learning from the
3:10:21masters, by getting courses and coaching
3:10:23from successful copyriters who have gone
3:10:25before you. Hint hint, wink wink. Join
3:10:27my academy if you want if you want to
3:10:29learn. And you don't have to though. You
3:10:31can just go watch the free stuff and
3:10:32learn for free. But but but be a student
3:10:34of copyrighting and marketing. Study
3:10:36what healthy funnels look like. Study
3:10:37what healthy marketing healthy
3:10:39copyrightiting looks like. And the more
3:10:40you study good copy, when you are in
3:10:44this game, learning daily for at least
3:10:45an hour a day, you're going to be able
3:10:47to quickly look at people's emails, ads,
3:10:50websites, website copy, socials,
3:10:53whatever, and you'll see what their
3:10:55stuff looks like, and you'll see quickly
3:10:57what needs to be fixed and what needs to
3:10:59be changed. So, I'm going to show you in
3:11:00real time right now how to do an audit.
3:11:03I'm not going to go super in-depth here
3:11:05and get into some, you know, this is
3:11:06going to be some hour-long thing, but
3:11:08I'm just going to show you the some
3:11:10things that I would look for. So, we're
3:11:12going to find a business and I'm going
3:11:14to point out the things that I would
3:11:15point out with the business. And let's
3:11:18just say I'm going to approach this as
3:11:19an email copywriter specifically. Now,
3:11:21there's lots of things I could mention
3:11:22with any business I look at and how to
3:11:24fix their copy, but I'm just going to
3:11:28mainly focus on email just for this
3:11:30example, this video. So, first step,
3:11:33let's go find some businesses, right? We
3:11:34got a Google doc open here. So, this is
3:11:36going to be the baseline of our audit.
3:11:37What I'm going to do here is I'm just
3:11:38going to put down bullet points of
3:11:40things that I would tell them to
3:11:41improve. And then later on, we can you
3:11:43can format it, make it look fancy, and
3:11:44then you can use that to send it off to
3:11:45them. But I'm just going to write some
3:11:47bullet points of the just all the things
3:11:48that I can see. This isn't rehearsed. I
3:11:50didn't practice this in real time or be
3:11:52this. I didn't practice this ahead of
3:11:54time. This is real time. I'm going to go
3:11:56look at some companies and we're going
3:11:57to go just I'm just going to tell you
3:11:59what I would write down and what they
3:12:00should fix and and whatnot uh in their
3:12:03copy and marketing and how to improve
3:12:04it. So, step one, get your Google Doc
3:12:07open. Step two, let's go find some
3:12:09companies. So, I'm using SnipeKit, which
3:12:11is my leadfinder tool made specifically
3:12:13for copyriters. Only accessible through
3:12:15my sixfigure copy academy. So, anyone
3:12:17who joins the academy gets access to
3:12:19Snipkit for free. And right now, there's
3:12:21over 150,000 vetted companies in here.
3:12:23So instead of going on Instagram and
3:12:24spending all day looking on there and
3:12:26trying to find spending hours and hours
3:12:28just finding broke prospects, SnipeKit
3:12:31actually I bring vetted qual quality
3:12:34leads to you. So these are businesses
3:12:36broken down into different niches who
3:12:38are making a certain revenue who are
3:12:39most likely running ads. A lot of these
3:12:41guys are running Google ads or meta ads,
3:12:44right? So in the database alone, we got
3:12:4551,000 companies running meta ads. These
3:12:47guys have a marketing budget proven.
3:12:4938,000 running Google ads. A lot of
3:12:51these guys have email lists as well. and
3:12:53and whatnot. So, these these are way
3:12:55higher quality leads than just going on
3:12:56Instagram. So, you get access for free
3:12:58to SnipKit if you join the academy. But
3:13:00that's my that's my subtle pitch, but
3:13:02I'm going to show you right now. Let's
3:13:03just go and look at let's just go to,
3:13:05you know, coaching and info. Let's go to
3:13:09let's see, do we want to go to health
3:13:10and fitness? Do we want to go to
3:13:11business opportunity? What kind of niche
3:13:12should we go after? Maybe we'll go look
3:13:15at some uh some health and fitness
3:13:17coaches and stuff like that. Okay. So,
3:13:19we'll go check out this guy. Personal
3:13:23trainer there. Muscle core, women's
3:13:27health coach. Let's just open a couple
3:13:29of these and let's see what we can find.
3:13:39Okay, so I just found one here. Now,
3:13:41this lady, Melissa, women's health
3:13:43coach. The things that you want to look
3:13:45for first is like, and I'm not going to
3:13:46share everything, but you want to verify
3:13:48like, okay, this person has followers,
3:13:50right? 3,000 is basically around the
3:13:52bare minimum I'd want to go after with
3:13:54somebody who's would be a potential
3:13:56target. You want to look for followers
3:13:57cuz it's followers equals traffic.
3:13:59Traffic is one half of the equation for
3:14:02money, right? You want followers, which
3:14:04is traffic, and you want an offer.
3:14:06Women's health coach. So, you always
3:14:08want to make sure whoever you're
3:14:09pitching, they actually have an offer.
3:14:11like they're not just like an
3:14:12influencer, creator, whatever. They
3:14:15actually have a service or a product,
3:14:17right? So, she's a women health coach.
3:14:20There's the offer. She has followers.
3:14:22There's traffic. Traffic plus offer
3:14:24usually equals money. The next thing you
3:14:26want to look for is case studies or
3:14:27clients or testimonials or results. Here
3:14:29we can see some client success. Uh
3:14:32social proof here. This is from 351
3:14:34weeks ago. So, that's a while ago. What
3:14:36is that like 6 or 7 years ago or
3:14:38whatever? 248 weeks. 73 weeks, 170
3:14:41weeks. So, it's kind of old. There's not
3:14:43a lot of social proof. So, would she be
3:14:45the best possible target to go after?
3:14:46Like, at this point in time, probably
3:14:48not. She There's signs that she's
3:14:49probably not making a huge amount of
3:14:50money. Lower following overall. Uh not a
3:14:54huge amount of testimonials or recent
3:14:56results. But either way, either way, uh
3:14:59she's posting content June 24th. That's
3:15:01from a couple weeks ago. So, she
3:15:03wouldn't be the most ideal fit to go
3:15:05pitch. She's probably not making that
3:15:07much money. But I will just tell you the
3:15:08things that I would see in her business
3:15:10as an email copyriter. Things that I
3:15:12would make mention of as a coach. Uh
3:15:15first things first, she has a link here
3:15:17that goes to like what like a link tree
3:15:19style thing beacons.ai. First thing I'm
3:15:22going to tell her is stop this. Stop
3:15:24with the linkree stuff like link tree
3:15:28and in her case uh this is called
3:15:31beacons.
3:15:34I'll just say beacons.ai.
3:15:37link tree. Um,
3:15:41this is confusing your audience.
3:15:44They don't know
3:15:47what link to click.
3:15:50You're sending them
3:15:53to too many places,
3:15:56too many CTAs,
3:15:59offer confusion,
3:16:02um, fewer conversions. So one rule of
3:16:06copyrighting is like if you give if you
3:16:08tell people 15 call to actions they
3:16:11people don't know what to do then and if
3:16:12they don't know what to do you confuse.
3:16:16If you confuse you lose.
3:16:19So instead
3:16:22do one call to action
3:16:26down your funnel.
3:16:30Um ideally a lead magnet or straight to
3:16:34sales page.
3:16:36So she has like Amazon all about vibe.
3:16:40Like this is like influencer style stuff
3:16:43which is why which is another sign that
3:16:44she's probably not making much money
3:16:45with her coaching. What like she's
3:16:47linking to her Instagram from her in
3:16:49like this doesn't make sense. Make your
3:16:51own beacons page that is taking people
3:16:52away. Now she does have an email sign up
3:16:55form which is good. So, we'll make
3:16:56mention of that. But it's like that's
3:16:59the one thing she's one thing she's
3:17:00doing right here. But it's still like by
3:17:02the time people get down there, it's
3:17:03like they're probably not signed up to
3:17:04the list, right? Good
3:17:08that you have an email sign up on
3:17:11beacons, but
3:17:14people won't get on the list as much
3:17:17because of all the other links you're
3:17:21sending them to.
3:17:25So just do the lead magnet here in your
3:17:30link in bio
3:17:33and delete beacons.ai
3:17:36link tree thing.
3:17:38Okay. Um and then for your email signup
3:17:42form.
3:17:44Now this is her signup form. So now we
3:17:45can talk about this. Um sign up to get
3:17:48exclusive email from me. Super generic
3:17:51copy.
3:17:52No real benefits other than updates.
3:18:02That's not very enticing,
3:18:04not no benefits.
3:18:08Instead,
3:18:10give them
3:18:12instead tell them at the very least at
3:18:15the very least
3:18:19the benefits of signing up.
3:18:23So, she's a like she's a women's health
3:18:26coach, right? Helping women start and
3:18:28stay consistent with fitness, nutrition,
3:18:29simple workouts, nutrition that fit,
3:18:31build habits that actually stick. Even
3:18:32that copy could be way better. like tell
3:18:34them learn how to
3:18:38lose weight and get your dream body with
3:18:42simple at home workouts and meal. Um me
3:18:48like
3:18:50and recipes
3:18:53with free with simple at home marketers
3:18:56and recipes like that would be a
3:18:58starting point. But what's even better
3:19:01than a generic sign up to the email
3:19:02list, like that's the starting point for
3:19:04benefits. Um, but what's even better is
3:19:08is giving a proper
3:19:11lead magnet, for example.
3:19:14Um,
3:19:19so what is she? She's a women's health
3:19:21coach. Women's
3:19:24Okay. So, let's just see. Struggling to
3:19:27lose weight, 100 calories. So, let's
3:19:30just say like an example could be lose
3:19:3210 pounds in
3:19:35in 30 days.
3:19:39Um,
3:19:42fatbuster
3:19:49fatbuster recipes.
3:19:5312 fat buster recipes. Lose 10 lbs in 30
3:19:55days with simple
3:20:00at home
3:20:05with simple delicious
3:20:1212 fat buster recipes. Lose 10 pounds
3:20:14with these simple delicious
3:20:19meals. Something like that. Like it
3:20:20doesn't have to be complicated. This is
3:20:21just an idea. Like we can go make
3:20:23whatever. Like that's like an example of
3:20:25like giving people a clear benefit. Lose
3:20:2810 lbs in 30 days with what? 12 free fat
3:20:33buster recipes.
3:20:35Lose 10 lbs 30 days simple delicious
3:20:36meals, right? Something like that. Like
3:20:38this is like obviously a bigger title
3:20:40and headline, sub headline, but give
3:20:42people like a free 12 recipes that's
3:20:44going to help them lose weight. Like
3:20:45that's more enticing. And give that as
3:20:47this sole link in bio to a lead magnet.
3:20:49She'll get way more people on her email
3:20:51list. Another vegan teller. Another
3:20:53thing is like promote that lead magnet
3:20:56in her cop in her posts. So she doesn't
3:21:00have many chat set up from what I can
3:21:01see unless she barely posts. Usually
3:21:04manyhat manyhat is is a software that a
3:21:07lot of people on Instagram use to help
3:21:09automate their lead magnet delivery. So
3:21:12she's not doing it. And the way you know
3:21:14people are doing it is if they say
3:21:15comment the word whatever below and I'll
3:21:17send you my free thing. Now she's not
3:21:18doing that on the past 10 15 posts. So
3:21:21that's something we can suggest. Promote
3:21:24that lead magnet with many chat
3:21:26automation.
3:21:28So notice how my tips are both a
3:21:31combination of copyrightiting tips. I'm
3:21:33telling her use say benefit driven copy
3:21:35to get people on your email list and
3:21:37also here's a leadbait idea and copy
3:21:39that can go on lead magnet but also here
3:21:41we should do many chat to to promote the
3:21:43lead magnet. Why would we want to
3:21:44promote the lead magnet to grow her
3:21:46email list faster? So growing an email
3:21:48list that's now blending into email
3:21:50marketing, not just copyrightiting. So
3:21:52as an email copywriter, you absolutely
3:21:54should be giving email marketing tips as
3:21:56well. Just think like an email marketer.
3:21:58Even if you're writing email copy and
3:21:59that's your main thing, give people
3:22:01email marketing tips. Uh so promote the
3:22:03leading with many chat automation. um
3:22:06like one or two times per week,
3:22:10tell people to comment
3:22:12a specific word under your post to send
3:22:18them that lead magnet in DMs. then they
3:22:21get on your email list and that also
3:22:25juices up social media, grows follower
3:22:28followers,
3:22:30engagement
3:22:32uh faster and you can get into sales
3:22:36convos in the DMs. So manyhat is amazing
3:22:38for anybody on Instagram, especially
3:22:40like Instagram coaches and stuff like
3:22:42that. uh people who are coaches on
3:22:44Instagram. Many chat automation is
3:22:46insane where like it'll you can grow
3:22:47your list faster, grow your socials
3:22:49faster, and get into sales conversations
3:22:51in the DMs if you want. Like it does all
3:22:52three really really easy. It's one of
3:22:54the best things. Every single person
3:22:56who's on heavy on Instagram should
3:22:58absolutely be using it like 100%. Um
3:23:03okay, so that's that. And then like you
3:23:07know another thing we do is like
3:23:09actually get on her email. it's email
3:23:11list and sign up to it. Okay, so that
3:23:15would be the next thing is actually get
3:23:17on the list. Okay, so I signed up to her
3:23:19email list and she didn't send a welcome
3:23:22email. So that's going to be my next
3:23:23tip.
3:23:25No welcome email set up.
3:23:28Uh a welcome email is an automated email
3:23:31that the moment someone signs up, you
3:23:32say, "Hey, welcome to whatever and you
3:23:34introduce yourself." Essentially, it's
3:23:36an automated email that everybody should
3:23:37have set up. In fact, everybody should
3:23:38have a full welcome email series. Uh,
3:23:40this is the most important email you
3:23:42will ever send. It's first impressions.
3:23:43It has an 83% average open rate
3:23:46according to Get Response data um 2025.
3:23:50That could be updated lately, but that's
3:23:52four times higher than the average
3:23:54uh email of about 20%.
3:23:57You need a welcome email to begin
3:24:02nurturing.
3:24:04And also it's an a 24/7 automated sales
3:24:08machine.
3:24:11Like you set this thing up, welcome
3:24:13series
3:24:15of like 5ish emails and people can
3:24:19convert right away to build trust to
3:24:22build trust report
3:24:24um
3:24:26and sell them
3:24:30automatically and it runs in the
3:24:32background. Right? And so I would tell
3:24:33her that. So that the thing I was going
3:24:35to do when I signed up, I was going to
3:24:36be able to give her tips on her actual
3:24:37email itself, but she never sent one. So
3:24:39that would be the next thing you do in
3:24:40this audit is like just go write down
3:24:43all the the copyrighting tips they need
3:24:44to do to improve their actual email
3:24:46itself. Hey, I noticed you sent an email
3:24:48with this subject line. You're missing a
3:24:49preview text. Add this in. You have way
3:24:51too much uh walls of text. You need more
3:24:53white space. Like you gave 16 called
3:24:55actions like this. Just give one. It's
3:24:56going to convert better. Do a PS.
3:24:58Introduce yourself. Be make it personal.
3:24:59Do a PS. Make it benefit German. tell
3:25:01people how often they're going to get
3:25:02emails and what the benefit of emails
3:25:03are. Give people the lead magnet if you
3:25:05give sign like there's so many tips you
3:25:06can do for the email itself. But I'm
3:25:08going to stop here cuz we're already at
3:25:0921 minutes. I said didn't want to make
3:25:11this an hourong video. This is just a
3:25:13few things. This is just like bare
3:25:16bones. Like there's so many things you
3:25:18could touch base on and this is just as
3:25:20an email copywriter's perspective. If
3:25:22you're going after people's ads, go look
3:25:23at their Facebook ads. Go to Meta Ad
3:25:25Library. Go search their ads up and see
3:25:27what their ads look like. Go tell them
3:25:28how to fix their ads. If you're a social
3:25:30media ghost writer, go look at their
3:25:31social media. Tell them they go what
3:25:33they should set up, how often they
3:25:34should post, what their copy should be
3:25:35on the post, mixing up the different
3:25:36types of copy like carousel, like if
3:25:38it's Instagram carousels, statics,
3:25:40reels, things like that. If they're not
3:25:41doing trial reels, if they're not
3:25:42growing as fast, like all these things,
3:25:45if they're not engaging, if the like the
3:25:47copy itself, the storytelling, there's
3:25:49so many things you can audit. And so
3:25:50what I would do from here at this point
3:25:52is I would format this. I wouldn't just
3:25:53send this out just like this to them be
3:25:55like, "Hey, go hire me as a copyriter."
3:25:57I'd actually format these into like
3:25:58proper sections and like this this is
3:26:01enough. Like you can give like three to
3:26:02five tips. This is even probably more
3:26:03than I would give on average to the
3:26:05average person that I would go reach out
3:26:06to. Like this is this is more than I
3:26:09would probably even do for most people.
3:26:11Like I would do this and then I would
3:26:12get rid of the bullet points and then I
3:26:14would just format it. So like for an
3:26:16example, this is how I'd format this. I
3:26:18would say like free
3:26:21um email marketing audit for whatever
3:26:24her name is. Uh Melissa Fitness.
3:26:28Meliss Fitness.
3:26:32Uh marketing audit,
3:26:39right? Something like that. Doesn't be
3:26:40crazy. Um,
3:26:43turn off
3:26:46beacons
3:26:49dot
3:26:51aai
3:26:53and do one link in bio to convert your
3:26:57audience
3:27:00um,
3:27:01better
3:27:06basically like I mean this could be
3:27:08formatted way better even the way I
3:27:10wrote this but like That's basically
3:27:11what I want to do is like turn each
3:27:12bullet point into like something like
3:27:13this. Format it better. This looks kind
3:27:15of dumb. I need to format this better.
3:27:17Uh get rid of that link and stuff like
3:27:18that. But like that's kind of what you
3:27:20want to do. You want to tell people fix
3:27:22this to do this thing. Tell them what to
3:27:25fix and tell them what it's the result
3:27:27will be. And then break it down. This is
3:27:29confusing your audience because when you
3:27:31do like don't be too critical. Even
3:27:32saying like this is confusing your
3:27:33audience. They don't know what to click.
3:27:34Like don't be tr too critical but tell
3:27:37people what to fix and why and how to
3:27:39fix it. Right? So, I'd be doing this.
3:27:41This is just one example. Like, this
3:27:42took me literally 20 minutes. Like, this
3:27:44whole time filming this and half the
3:27:46time I was talking about other things.
3:27:4720 minutes. Boom. This is a super
3:27:49valuable audit for her. I would properly
3:27:51format this. And you know what I'd do to
3:27:52take to the next level? I'd write I'd
3:27:53write her that first welcome email for
3:27:55free. By the way, I noticed you didn't
3:27:56have a welcome email. Here's a free one
3:27:58for you to get started. Like, let me
3:27:59know what you think of this. And then
3:28:00I'm going to send this off to her. I'm
3:28:02going to go follow, like, comment, DM,
3:28:04nurture her, open up the conversation in
3:28:05the DMs, and send it off. And then, you
3:28:07know what I'm going to do the next day?
3:28:08Do another one. and the next day do
3:28:10another one and another one. Another
3:28:11one. My average student gets a paid
3:28:13client in 30 days sending one of these
3:28:15per day in about an hour per day. This
3:28:18is how you outreach in 2026. Doing an
3:28:20audit is not complicated. Go look at
3:28:23people's copy and their marketing and
3:28:25tell them what to fix. Tell them what to
3:28:27fix their business. Business owners,
3:28:29you're not an employee anymore. Stop
3:28:31acting like it. You need to act like a
3:28:33business owner. And other business
3:28:34owners, the reason they will hire you is
3:28:36by you telling them what to do, not
3:28:38waiting for them to tell you what to do.
3:28:40You give them the game plan. You tell
3:28:42them what to fix. You give them the
3:28:43strategy. You give them the road map.
3:28:45You be the one to lead the way, lead the
3:28:47conversation, lead the relationship. And
3:28:49if you do, you're going to get paid. I
3:28:51guarantee it. If you want more help
3:28:52breaking down exactly how to do full
3:28:54audits, samples so you can land more
3:28:56clients fast, join my SixFigure Copy
3:28:58Academy at my bio today down below in
3:29:00the description. Click join. I guarantee
3:29:02you, this is my guarantee. No other
3:29:04copyrightiting program or coaching
3:29:06program has this. You will get your
3:29:07first client in 90 days guaranteed or
3:29:09your money or I'm giving you money back.
3:29:11It's free basically. So, you're
3:29:13guaranteed or your money back to get a
3:29:16paid client in 90 days, right? There's
3:29:18no other program that offers that. We're
3:29:19the number one ranked coping community
3:29:21on school's platform. And my students,
3:29:25when they send one of these per day,
3:29:27they will land a client on average in 30
3:29:29days. Sending one outreach per day. One
3:29:32high value outreach per day. Look at
3:29:33what I got done in 20 minutes. Not even
3:29:3520 minutes. All of what I've got done. I
3:29:37could go rip out three of these a day.
3:29:39Boom. Probably getting a client in 5 10
3:29:41days just by doing this kind of stuff.
3:29:43Okay? So, it's not complicated. How much
3:29:45money is there in e-commerce,
3:29:47specifically e-commerce, email marketing
3:29:50or email copyrightiting? Well, all it
3:29:52takes is going to Upwork and just
3:29:53looking at the thousands of listings
3:29:55every single day. If you just go type in
3:29:58the words email, ecom email, DTOC email,
3:30:02you'll see thousands of results for
3:30:03email copyriters, email marketers. So,
3:30:05there is a ton of demand in this place.
3:30:09Now, how do you actually capitalize on
3:30:10this as a new copywriter? If you're
3:30:12wanting to break into email marketing,
3:30:14email copy for e-commerce brands,
3:30:18there's a simple strategy that works
3:30:19best in 2026. After doing this for seven
3:30:22years, uh, landing dozens of clients,
3:30:24seven and eight figure brands, I've
3:30:26generated millions of results for
3:30:27e-commerce businesses as an email
3:30:29copywriter, email marketer for them as
3:30:31the head of their email marketing. And
3:30:33so, I've also taught a thousand
3:30:35copyriters how to build up full-time
3:30:36freelance copyright businesses as well.
3:30:38So, in this video, I'm going to show you
3:30:39exactly how to land a client in
3:30:42e-commerce email marketing right now in
3:30:442026
3:30:46using my sniper bomb strategy. What is
3:30:48the sniper bomb strategy? It's pretty
3:30:50straightforward. We're going to find
3:30:51rich copyrightiting clients and then
3:30:54we're going to go give them a value
3:30:56bomb. Sniper bomb. So, you need to do
3:30:59two things. You need to be targeted in
3:31:00who you're reaching to and then you need
3:31:02to actually give them something worth
3:31:04like, you know, that's valuable to them.
3:31:06And the best way to do that is giving
3:31:08them a free copy audit and sample. In
3:31:12this video, I'm going to strictly focus
3:31:14on the audit side of things. So, how do
3:31:16you actually present yourself as an
3:31:17expert to these brands to try to land
3:31:19them as a client? The way you're going
3:31:21to do that is by telling them what to
3:31:23do. You need to stop thinking like an
3:31:26employee if you want to build a
3:31:27cooperating business and start thinking
3:31:28like a business owner. Employees wait
3:31:31for the their boss to tell them what to
3:31:33do. But entrepreneurs and business
3:31:35owners, your job is to tell clients what
3:31:39to do. That's how you get paid as a
3:31:40copywriter. You go give these guys a
3:31:43game plan. Don't just hit people up in
3:31:44the DMs, be like, "Hey, bro. Can I write
3:31:46your copy for you and make you some
3:31:47money? Like, give me a shot." Like, they
3:31:50that's not what they need to hear. The
3:31:51thing that will convince them to
3:31:52actually invest 1, two, 3, 4K a month on
3:31:56an email copywriter is you going in
3:31:59DMing these brands and telling them what
3:32:02to fix, why they need to fix it, and the
3:32:05step-by-step strategy to make that
3:32:07happen in the DMs. Like, you go look at
3:32:09their emails. You go tell them what to
3:32:11fix. You go tell them why to fix it. And
3:32:13then if you want to take to the next
3:32:14level, go write them their first piece
3:32:16of their first email for free from
3:32:18scratch. Like, it's as simple as that.
3:32:19So, in this video, let's do this live.
3:32:21I'm just going to walk through, okay?
3:32:23You know, I've been doing this for
3:32:24years. So, I'm going to show you exactly
3:32:26what I would do um to create an email
3:32:30copy audit for an e-commerce brand.
3:32:32We're going to do this in real time.
3:32:33This is not rehearsed. I'm not looking I
3:32:36didn't pick a company already. I'm going
3:32:37to do this and pick a company with you
3:32:39right now and just go walk through the
3:32:41audit part of things. So, let's get into
3:32:42it. Um let's go over here to Snipe Kit.
3:32:45This is my leadfinder tool and outreach
3:32:48tracker specifically made for
3:32:50copyriters. It's the only one on earth.
3:32:52So in here we have 150,000 companies. Uh
3:32:54it's way easier to find companies this
3:32:56way than on Instagram. Uh Snipe Kit is
3:32:58only accessible through my sixfigure
3:32:59copy academy at my link in bio. Um but
3:33:01we're just going to go through here and
3:33:02we're going to go to e-commerce brands.
3:33:04So, SnipKit, the reason it works so well
3:33:07is because most of these companies are
3:33:09running ads already, which is one of the
3:33:11main filters we want to go through on an
3:33:13like first half of the equation with the
3:33:15Sny Bomb is looking at companies who
3:33:17actually have money, who actually could
3:33:18afford a copyriter. Most Instagram
3:33:20businesses you find on there, they
3:33:22aren't going to have that. So, this is
3:33:23already pre-filtered. Most of these guys
3:33:25are either running uh meta ads or Google
3:33:28ads. Look at this. We have 15,000
3:33:30e-commerce companies in Snipkit ready to
3:33:32go that we can go outreach to. um that
3:33:34are like that we know of verified that
3:33:36are running meta ads which are these
3:33:38guys have a marketing budget. These are
3:33:40the people you want to pitch not some
3:33:41random people on Instagram. So we go
3:33:43after these guys and um you know we can
3:33:45even break down even more e-commerce
3:33:46brands. We can go into beauty and
3:33:47skincare, fashion, food and beverage,
3:33:50health and supplements, home and
3:33:51lifestyle. Um like we can just walk
3:33:53through here and go look at different
3:33:54companies. Let's go through and do let's
3:33:57just say health and supplements. Okay.
3:33:59Um so let's go check out a couple of
3:34:00these businesses and we're going to go
3:34:02out to some of them. So, let's open this
3:34:04up. I'm just going to literally open up
3:34:05a few of these here. Some of them are
3:34:08different languages and this and that.
3:34:09Like I would just skip over those ones.
3:34:10Um, but let's go check it out over here
3:34:14and let's see. Full well. Okay. Nourish
3:34:17your body with evidence-based
3:34:18supplements designed for you to thrive
3:34:19in every stage of life. So, we can check
3:34:20out their their website, see what's
3:34:21going on. Okay. So, it's like prenatal
3:34:23nutrition. Awesome. I know I know a
3:34:26decent amount about this at this point
3:34:27in time because my wife's literally
3:34:29pregnant um with our third baby right
3:34:32[laughter] now. So, uh, great. This is,
3:34:34you know, let's go after them. We could
3:34:36go audit their stuff as well. Um, great.
3:34:38I'm already seeing stuff that they need
3:34:40to fix. This is awesome. Okay, so let's
3:34:41get right into it. So, let's just close
3:34:43all these ones here. And we're going to
3:34:44go after this one. Now, normally what
3:34:45I'd do is I'd want to probably vet them
3:34:47a little bit to see like ads that
3:34:49they're running. Let's go look and see
3:34:51if we can uh check out the ads here um
3:34:53for this company. And this is Fullwell
3:34:55Fertility. Uh Fullwell Fertility. Great.
3:34:59So, they're running a bunch of ads.
3:35:00That's exactly what we want to see when
3:35:02we want to go after companies, which is
3:35:03what Snipe Kit shows you is like these
3:35:05guys are actually running ads and
3:35:06they're running 68 ads that are active
3:35:09right now. Even though we're not going
3:35:11after them for ad copyrightiting, we're
3:35:13going after them for email. We want to
3:35:15see ideally that a business is running
3:35:17these ads because it just shows that
3:35:18they have a marketing budget. And if
3:35:20someone has a marketing budget running
3:35:2168 ads, I can guarantee you they can
3:35:24afford a copywriter because somebody's
3:35:26already writing this copy for them. on
3:35:28the ad side of things. The next is going
3:35:30to be where we're going to pitch them on
3:35:31the email side of things, but this is
3:35:33great to see this that they're running
3:35:3568 ads. Uh, that's awesome. So, we now
3:35:38know like these guys have money. We
3:35:39don't know exactly kind of revenue
3:35:41they're making. We could go look at
3:35:42their socials, their Instagram, and see
3:35:43how big they actually are. Uh, they got
3:35:45Instagram, Tik Tok, and YouTube.
3:35:47Apparently, Snipe shows you this. So, we
3:35:48can go check them out here. Great.
3:35:5024,000 followers on Instagram. Um,
3:35:52that's awesome. And this will also give
3:35:54us a little bit of insight into like,
3:35:56you know, them as a business and what
3:35:58their uh Okay, so they're definitely
3:36:00more like natural the truth about have
3:36:01medals um and whatnot. I can kind of see
3:36:04their approach a little bit more here.
3:36:05They're on Tik Tok, 1100, YouTube, 200
3:36:09subscribers. Not a ton, but um they are
3:36:12there. Their main one's Instagram is
3:36:14what it kind of looks like. They don't
3:36:15even have videos here on Tik Tok or do
3:36:17they? Yeah, they got some. Um, but the
3:36:19main thing is going to be their
3:36:20Instagram, which is their main source of
3:36:22social organic, and also they have their
3:36:24their website here, and they have these
3:36:26ads running. So, it's good to see just
3:36:28like a piece of their picture of the pie
3:36:30of like what's going on with all of
3:36:32their like their marketing in general in
3:36:34order to go out. So, how do we actually
3:36:36do an audit, right? What do we actually
3:36:38do for this in order to send them? What
3:36:40are we going to send these guys to prove
3:36:41that, you know, we should be the ones uh
3:36:44writing their emails for them, right?
3:36:45Because that's the whole kind of the
3:36:46whole point. Um, let's go into it. So,
3:36:49what we're going to do is basically just
3:36:50open up a Google doc and go to town.
3:36:53Like, um, let's pull up their website.
3:36:56We're going to start with their website.
3:36:58Okay, that's the step one. Start with
3:37:00their website and then we're going to
3:37:02open up a Google doc. And we're
3:37:04literally the best way to start an audit
3:37:06is just start writing down bullet points
3:37:07of you just want to write down
3:37:09everything you see that you would do to
3:37:11improve their emails. And when I say
3:37:14improve their emails, I don't just mean
3:37:15the actual emails themselves and the
3:37:18copy in the emails. I mean approach them
3:37:20as an email marketer. Even though the
3:37:22main function of what you'll be doing
3:37:23for them is going to be literally
3:37:24writing the individual emails that go
3:37:26out week by week and writing automated
3:37:28emails for them that are set up um that
3:37:31are triggered based on different things.
3:37:33You need to approach them as an email
3:37:34marketer and start giving them feedback
3:37:36on all of the email stuff, which you
3:37:38might be saying, "Well, Brian, I have no
3:37:40idea how to do that." Great. Then I'm
3:37:41going to show you what to look for and
3:37:43what advice to give them based on my
3:37:44years years of experience working with
3:37:46multiple uh seven and eight figure
3:37:48brands. So let's just go through it. Um
3:37:51so this is for full well I'll just write
3:37:53that here. Full well
3:37:55uh well email audit and I'm just going
3:37:58to start writing down bullet points for
3:37:59now. We can later format these but just
3:38:01for right now I'm just going to write
3:38:03down anything I see. So this is good
3:38:05that they have this here. Um they
3:38:08switched that though. now shipping to 55
3:38:10countries. See the full list, but they
3:38:11rotate through some kind of discount
3:38:13code. One thing immediately that is
3:38:15going wrong here with their email. When
3:38:16when I'm looking at their website, I'm
3:38:18looking for where is the email stuff.
3:38:20Here's one. Save 20% of your first order
3:38:22with code full 20. That is wrong. I
3:38:24would tell them do not give people a
3:38:26discount code for free for nothing.
3:38:28Gatekeep it behind email. So, um you're
3:38:33giving people 20% off first order on
3:38:37your banner. This is called the banner.
3:38:39We can say homepage banner, homepage
3:38:42banner. So that's the full well 20.
3:38:46But this is not something you should
3:38:50just just be giving away for free. And
3:38:56when I say for free,
3:38:58you need to instead, and this is just me
3:39:02writing down notes, we'll format this
3:39:03and make this fancier, better, and all
3:39:04these things. It's just to get stuff on
3:39:06page, right? Just start putting down the
3:39:08tips that you would do. Remember, just
3:39:09think the best way to approach audits is
3:39:11like if they hired you yesterday, what
3:39:14would you actually do to improve their
3:39:15emails today? And just start talking
3:39:17about it and writing it down. So, you
3:39:20need what you need to do instead um you
3:39:22need to instead
3:39:24gatekeep your discount code. Yes, you
3:39:27should give a discount code
3:39:30behind email capture. In other words,
3:39:32we're not just going to give people a
3:39:34discount code just because they're on
3:39:35our website. We're going to give them
3:39:36one if they give us their email address.
3:39:39Simple as that. That way, we can
3:39:41actually grow
3:39:44the email list and get 30 to 40% of our
3:39:50total business revenue from email. Now,
3:39:54the average business get can make about
3:39:5620 30% of their total revenue for email.
3:39:58E-commerce brands can make even more on
3:40:00average, about 30 to 40% of their total
3:40:01revenue. In other words, if this
3:40:03company's doing $100,000 a month in
3:40:04revenue right now, they should be making
3:40:07like 30 to 40 grand of that from email.
3:40:11And if they're not, they're doing
3:40:12something wrong with email. And I can
3:40:15tell you right now, I guarantee you
3:40:16they're not doing 30 to 40% from email
3:40:18based on the fact that there's basic
3:40:20things they're doing wrong with like
3:40:22missed opportunities for email already.
3:40:24Like their site's beautiful. Their
3:40:25branding looks awesome. Their product,
3:40:27I'm sure, is great. There are mentioned
3:40:28places like their copy on their I'm not
3:40:30talking about their copy on their
3:40:31homepage. Ideal prenal nutrition made
3:40:34professionally simple. Um they're
3:40:36they're very good in their targeting and
3:40:38who they're serving. Their their copy
3:40:40could be better here. But that's not
3:40:41what we're talking about here. We're
3:40:42talking about their email specific
3:40:44strategy. And right now like this right
3:40:46here is like that's the big first big no
3:40:48no that they need to fix. So, um, they
3:40:52need, uh, I'm not going to say they. You
3:40:55need to set up, um, a pop-up form. This
3:40:59is the best way to get started with
3:41:01email capture for e-commerce businesses
3:41:03is a popup. What is a pop-up? It's when
3:41:06you're on a page and all of a sudden
3:41:07something pops up on the screen, a big
3:41:08square that says, "Hey, take this
3:41:11action, right? Do this thing." And for
3:41:13them, the most obvious one and common
3:41:15one is, "Hey, join our email list and
3:41:18you'll get a 10% off discount code."
3:41:19like simple as that. You need to set up
3:41:21a pop-up form and um with the discount
3:41:26instead.
3:41:28And
3:41:30that pop-up form can be triggered three
3:41:33ways.
3:41:35I'm going to say should be triggered
3:41:36three ways. There are three main ways
3:41:39that a pop-up form is triggered because
3:41:40it is an it is an automation that
3:41:42happens on a website. And the way that a
3:41:45pop-up form can get triggered, the main
3:41:46three ways is time based, scroll based,
3:41:51or exit intent.
3:41:54So what that means is after we'll just
3:41:57say about 5 seconds, show the pop-up
3:42:00form. So someone goes on this page, no
3:42:02matter how they came here, after five
3:42:04about 3, five, 7 seconds. Different
3:42:06businesses will different times. You can
3:42:09test things out. Um, we'll just say 5
3:42:11seconds. After 5 seconds of just being
3:42:12on this page, a pop-up form should pop
3:42:14up um with the email capture. And that
3:42:18email capture can say, "Get a discount
3:42:21on your first order." Like it can just
3:42:25say, "Enter your email to get a discount
3:42:27on your first order." Like as simple as
3:42:29that. So what they're already saying up
3:42:30here, except we're going to gatekeep it
3:42:32behind giving their email address. Like
3:42:34simple as that. Um and so the first way
3:42:37is by just being on the page for 5
3:42:39seconds. the pop of form shows up. You
3:42:42can also trigger a pop-up form by
3:42:43scrolling a certain amount down the
3:42:45homepage. My recommendation is also set
3:42:48that trigger up. Like for instance,
3:42:50someone gets on the page and if they
3:42:52didn't do anything, 5 seconds goes by,
3:42:54show the popup. If someone gets on the
3:42:57page, they start scrolling.
3:42:59If two to three seconds goes by, no
3:43:00matter how much time goes by, but they
3:43:02scroll down the page like 40%, show the
3:43:04popup. So 40% scroll popup.
3:43:09Third way, if somebody is on the page,
3:43:12no matter what time frame goes by or how
3:43:14much they scrolled, if they if their MO
3:43:17starts going towards the back button or
3:43:19the exit, there is a third trigger for
3:43:22pop-up forms called an exit intent
3:43:24popup. It's really cool, but it's kind
3:43:27of creepy in a way because it's like if
3:43:29they start to put their mouse towards
3:43:30the back or the X, right? their mouse
3:43:33starts going this direction and they get
3:43:34about this area. You can have an
3:43:37automation setup where it triggers the
3:43:38pop-up. Then basically if we know
3:43:41they're about to leave the page, we want
3:43:43to capture their email so we can trigger
3:43:45that way. So that's called an exit
3:43:47intent popup form.
3:43:50There we go. So we want to set up those
3:43:52three triggers to set up an email pop-up
3:43:55form for that discount code. The sec the
3:43:58next thing I want to talk about is this
3:44:0120%. 20% on a first order is a pretty
3:44:05big discount for a first order. Most
3:44:08businesses I would not start at 20. You
3:44:10could do 20% if that's what it takes.
3:44:13But there are so many different
3:44:14incentives. The main incentive to
3:44:15capture people's emails for e-commerce
3:44:17is a simple discount code. But I would
3:44:19not start at 20. 5% is too low. 10% is
3:44:22just right to test. 20% is heavy. I
3:44:25would not I would want to save that if I
3:44:28can. Otherwise, we're going to start to
3:44:29devalue the brand. Like, you'll get
3:44:31conversions, don't get me wrong, but
3:44:33like, do you really need to shave 20%
3:44:35off? You're going to start hitting into
3:44:37profit issues at that point um by giving
3:44:39that high incentive. You don't need to,
3:44:41right? So, that'd be the next thing is
3:44:43change
3:44:45incentive from 20% to 10%. 20 is way too
3:44:50much at least as a first test.
3:44:54If you can get conversions with 10%,
3:44:58just do that.
3:45:00If 10% isn't converting that, well,
3:45:06do 15%. And just go to that. If 15%
3:45:10isn't converting,
3:45:12I even at that point, I would probably
3:45:13test a completely different incentive.
3:45:15But I I'll just say for now, like then
3:45:17we could try
3:45:1920%. But even before 20, like 20 is what
3:45:24you want to save for like some kind of
3:45:26sale. Like a limited time promo is what
3:45:29you want to save that level of discount
3:45:30for or higher. Personally, like I I
3:45:32wouldn't be doing that for a popform for
3:45:34for email capture. But even before 20%,
3:45:37I'd test different angles entirely
3:45:41like free shipping or um a giveaway like
3:45:47win a $100 gift card or $100 gift
3:45:52basket of for them supplements or
3:45:55something like like basically like enter
3:45:57to win. We give one of these per month
3:45:59like that kind of thing. There's other
3:46:01incentives you can do like you could do
3:46:03like uh you could even test a lead
3:46:05magnet. Um the these are all lead
3:46:08magnets but like a lead magnet freebie
3:46:11like a free guide free guide master
3:46:14class um PDF stuff like that. I would
3:46:17even test that before going 20%. But
3:46:19anyways these are just some ideas. Look
3:46:21at this. Look how many things we have
3:46:22here. And we have, this has been like a
3:46:24what, 10 minutes we've been doing this
3:46:26and we have so much already and we
3:46:28barely even touched on any of their
3:46:30email copy and email marketing. So, next
3:46:32thing I want to do is actually get on
3:46:34their email list. Um, there's one other
3:46:36place that you always want to have an
3:46:37email capture pretty much almost every
3:46:39time on an e-commerce business's
3:46:41homepage. That's going to be their
3:46:43pop-up form here that show that pops up
3:46:45that did not pop up for us. And it's
3:46:47also going to be the footer. footer.
3:46:49This is a static email form. Static
3:46:52means it doesn't move. Pop-up form means
3:46:54it's triggered and it will show up on
3:46:55your page. It's dynamic. Uh this is a
3:46:58static uh email capture, email sign up
3:47:01form. And you you always want to have
3:47:03one of these on the footer just as a
3:47:04second place. Like if they if they get
3:47:06through the the pop-up form and they
3:47:08don't join, then like at least by the
3:47:10time they get here, you have another
3:47:11chance to go get them. Um so that's good
3:47:13that they have this, but it's super
3:47:16generic. Look at this. Sign up for our
3:47:18newsletter for updates and offers.
3:47:19Email, subscribe. Boring. Take the take
3:47:23the footer footer email capture. Update
3:47:26the copy.
3:47:28So it's benefit
3:47:32driven. So level one is at least tell
3:47:37them more specific outcomes of joining
3:47:39the newsletter. So level one would be
3:47:41like instead of sign up for our
3:47:43newsletter for updates and offers
3:47:46like at the bare minimum you'd want to
3:47:49say like
3:47:51get tips to like um feel
3:47:56uh what is what is it postpartum or
3:47:58pregnancy? What is it? Prenatal. Okay,
3:48:00so it's prenatal is their audience. So
3:48:02like pregnant moms, that's basically it.
3:48:04Um
3:48:07get weekly tips to um thrive during
3:48:12pregnancy.
3:48:14Weekly
3:48:16health tips to thrive during pregnancy.
3:48:19Like literally like that is like this is
3:48:20basic. I could make this way better, but
3:48:22this is the most basic thing of like
3:48:24what do they actually care about? Just
3:48:26say the thing that they they audience
3:48:28actually cares about. Who is the
3:48:29audience? Pregnant moms. Who are they?
3:48:32They're naturally naturally focused moms
3:48:34who are like into natural health, right?
3:48:36That's the whole point here is
3:48:37multivitamins and prenatalss. And
3:48:39looking at their Instagram that we did
3:48:40briefly is like they're definitely more
3:48:44less pharmaceutical and medical driven
3:48:47um medical system driven and much more
3:48:49focused on like natural health clearly,
3:48:51right? So in that case like you know get
3:48:54weekly even just saying like natural
3:48:57health tips to thrive during pregnancy
3:48:59like even that would be like we're
3:49:00talking to the audience of what they
3:49:02care about versus sign up for our
3:49:04newsletter for up like it's just so
3:49:05generic anybody could say this. Try to
3:49:07say the thing that not everybody could
3:49:08say but just you could say to your
3:49:10audience that the thing they actually
3:49:11care about. So this would be level one
3:49:14copy for a signup form that will beat
3:49:16this. I guarantee you it will get more
3:49:18signups than just this is saying
3:49:19something like that. Get weekly natural
3:49:21health tips to thrive during pregnancy,
3:49:23right? Like just like something like
3:49:25that. Um, and it doesn't have to be
3:49:28weekly. We just say like make it
3:49:29shorter. Get natural health tips to
3:49:30thrive during pregnancy. And then it's
3:49:32just like subscribe. That's it. Level
3:49:34two is lead magnet. So now we're just
3:49:38like reiterating the 10% off discount.
3:49:44So like we this is where we just
3:49:46reiterate the exact same pop-up offer.
3:49:48get 10% off your first order here. And
3:49:51we just focus on that. Um is the is that
3:49:54discount incentive and that's that's as
3:49:56simple as that. So we either start with
3:49:58this or we switch to that. And we also
3:50:00could test this out. We could test
3:50:01keeping at a discount. We could test
3:50:03doing this one. But that's both those
3:50:05things will improve this bottom footer
3:50:07signup form. So there we go. Those are
3:50:10the pop-up forms. Those are the footers.
3:50:11Um what else can we do for email as
3:50:13well? Like when we're looking at this
3:50:15page, those are the main things is like
3:50:17it starts with capturing the emails
3:50:19themselves on the actual homepage. We
3:50:22need a pop-up form. There's no pop-up
3:50:24form. We need that. We need this footer
3:50:26updated copy. The next thing is actually
3:50:28looking at the emails themselves. All
3:50:29right. So, I just signed up to their
3:50:31email list and I it's been a few minutes
3:50:33and I have not received a single email.
3:50:36Big bad. No. No. No welcome email. This
3:50:41is bad. This is really bad. Every single
3:50:44business on earth needs to have an
3:50:46automated welcome email. The moment
3:50:48someone subscribes to their email list,
3:50:49they should get an email. Sometimes it
3:50:51takes a minute or two to actually arrive
3:50:52in the inbox. If it takes more than 5
3:50:54minutes, that is an issue. Like they
3:50:56might have one set up, but that's just
3:50:57like super long and whatever. If you
3:50:59want to make wait 5 minutes, 10 minutes
3:51:01to go check and see. Like it's better
3:51:04that you can it's better that in your
3:51:06audit you can include tips to improve an
3:51:08email they've already sent out than not
3:51:10including that. But I haven't received
3:51:12one from them. So, what I'm going to do
3:51:14at this point is just give them a
3:51:16different tip and a different angle and
3:51:17say, "No welcome email. You need a
3:51:19welcome email set up. This is an
3:51:24automated
3:51:26email that gets sent the moment someone
3:51:32subscribes to welcome them into your
3:51:35newsletter/list."
3:51:38Um the welcome email has an average open
3:51:42rate of 83% according this is from get
3:51:48response which is a big email uh super
3:51:50trustworthy source uh 2025 I don't know
3:51:54what the latest is on 2026 but I have
3:51:56that data uh which is four times higher
3:51:59than the average email.
3:52:03You need to set this up to sell on
3:52:07autopilot.
3:52:09Ideally, you should have a five
3:52:16at least a fivepart
3:52:19email. I'll say welcome email series.
3:52:23So, five automated emails that get sent
3:52:30the first 5 days someone signs up
3:52:34to introduce you, your brand, your
3:52:37products,
3:52:39what makes you different,
3:52:41and to reiterate your welcome offer of
3:52:4510% off
3:52:48with a limited time.
3:52:52I already said offer, but limited time
3:52:54like we do want to add to add urgency
3:52:58and get more sales.
3:53:03You don't have to say all this stuff.
3:53:04I'm just writing this down just so you
3:53:06know know as well, but like I didn't get
3:53:08a welcome email. Like I'll just check
3:53:09again quickly. But yeah, I checked
3:53:11again. There's still no welcome email.
3:53:12And so that's the main thing I'm going
3:53:14to mention is like you need this. This
3:53:16is crucial. This is so much. I have made
3:53:17so much money for businesses just just
3:53:19through their welcome email series
3:53:21alone. Like huge revenue. One one of my
3:53:24clients, we literally did over $300,000
3:53:26in revenue from their welcome series
3:53:28over a few This is over a few years. It
3:53:31wasn't like in a month or anything, but
3:53:33just by [snorts] having this set up, my
3:53:35goodness, the amount of email revenue
3:53:37that you generate on autopilot from this
3:53:40is insane. It is the most valuable email
3:53:43series you could possibly do for any
3:53:45business on earth, whether it's
3:53:46e-commerce or not, but especially
3:53:48e-commerce. They need this. Um, so I'm
3:53:51going to make mention of that and that's
3:53:52going to be part of the audit. If they
3:53:54had sent an email, one thing I will
3:53:56check for as well that I would put in
3:53:57the audit is if they landed in
3:53:59promotions tab in my inbox, I'm making
3:54:01mention of that and saying they need to
3:54:02fix this. Even worse, if they landed in
3:54:04spam, that is huge. They need to fix
3:54:07that like yesterday. These would be
3:54:08things I'd mention in the audit once I
3:54:10see them. And then I'd look at the copy
3:54:11itself. I'd look at the email, break it
3:54:13down, tell them how to improve their
3:54:14subject line, even their sender name,
3:54:16their preview text. These are things I
3:54:17would include in the audit. The copy
3:54:19itself, did they welcome people in? Did
3:54:20they reiterate the discount code? Here's
3:54:22your 10% off, limited time, click here.
3:54:24Did they show best sellers for
3:54:26e-commerce? Um, did they make it super
3:54:28simple and easy to buy? And like give a
3:54:30personal note from the founder. Those
3:54:33are things that I want to reiterate in
3:54:34that first welcome email and things I
3:54:36would make mention of to look for as
3:54:37part of this audit to put in there. But
3:54:39I can't see that because they didn't
3:54:39send the email. Um, and so what else is
3:54:42there? What's one more thing I could add
3:54:43here is like we can go look at their
3:54:45Instagram quick and see if there is
3:54:47something we can do to give them a tip
3:54:48to grow their list faster. Now, we've
3:54:50already given them tips to get the
3:54:51pop-up form here, which will grow their
3:54:52list faster, the email list, which is a
3:54:55huge part of email marketing is list
3:54:56growth. So, if they don't have a pop-up
3:54:58form here, their email list is not
3:55:00growing fast. if they're just relying on
3:55:01this bottom form, like they probably
3:55:03have a pretty small list relative to
3:55:05their actual audience size. So, they
3:55:06need to do that. But we can also look at
3:55:08their Instagram to see if there's other
3:55:09ways they're growing their list here.
3:55:10Um, and just check it out. So, let's
3:55:12just look over here, see what's going on
3:55:14with Fullwell Fertility. Uh,
3:55:19let's see here. And we want to look to
3:55:22see if they're doing email capture from
3:55:25this link. So,
3:55:28click here. for practitioner shop.
3:55:32Uh, what the heck is this? That was a
3:55:36weird link.
3:55:38I don't know what the what's going on
3:55:39here.
3:55:41Okay, so that goes right to their
3:55:42product or something.
3:55:45Interesting. Um, and then this is a
3:55:47practitioner directory like okay,
3:55:50whatever. And then to their shop.
3:55:54Yeah. So, I mean, there's nothing here
3:55:55that screams get on my email list. Um,
3:55:58let's go look at some pieces of content
3:55:59and see if they
3:56:01Okay, there we go. Comment the word
3:56:04this. This might be ManyHat. Okay, there
3:56:06we go. So, this looks like they're doing
3:56:07ManyHat here. I I would want to double
3:56:09check just by seeing. So, ManyHat, if
3:56:11you don't know what ManyHat is, is an
3:56:13automation tool that you can use with
3:56:15Instagram to if you get people to
3:56:18comment certain words below a post, you
3:56:20can send them an automated DM. in that
3:56:22automated DM. People typically use this
3:56:24to deliver like freebies, lead magnets,
3:56:27free guides. Like this is they're given
3:56:28a recipe for prenatal ice cream or
3:56:32whatever. So, they're probably giving
3:56:33this as a lead mag. Let me just put my
3:56:35I'm going to comment this here.
3:56:38I'm going to put that there and just see
3:56:39if I can trigger to see if there is an
3:56:41automation here um set up in place. And
3:56:44so, what people do is comment the word
3:56:46whatever below and I'll send you this
3:56:47freebie like a free lead magnet or
3:56:48recipe or whatever the thing is. and in
3:56:50the DMs, here's a link to go get the
3:56:52freebie. That link then goes to an email
3:56:55sign up form on their site to go get the
3:56:57the freebie and then from there uh
3:57:00you're on their email list. So, it's a
3:57:01really cool automated way to connect
3:57:03like social media like Instagram all the
3:57:04way to the email setup and like grow
3:57:07your list through your content. It also
3:57:09has many chat helps grow the email list
3:57:12faster directly from content. So, we're
3:57:13not just relying on the pop-up form and
3:57:15static footer form on their website.
3:57:17We're also relying on their social media
3:57:18to go push the email list further with
3:57:20stuff like this. So, it looks like
3:57:22they're already doing this, but let's go
3:57:23check the DMs and see if they actually
3:57:25sent me um sent me an automated DM.
3:57:28Like, I just commented this and it looks
3:57:30like they're
3:57:33replying saying, "Hey, I sent it your
3:57:34way. Let's see if these are automated
3:57:36messages." Sent. Sent it.
3:57:41You got it. It's uh Looks like they're
3:57:43saying this manually. Usually, you have
3:57:45like three different three different
3:57:47comments that you can say back to
3:57:49people. I could be wrong, but it looks
3:57:52like they're saying this manually, which
3:57:53means maybe it's not a ManyHat setup.
3:57:55And so, if they're not using ManyHat,
3:57:56I'd encourage them set up ManyHat for
3:57:58this. If they are using ManyHat, then
3:58:00that's just a good thing to to make note
3:58:02of with their emails that they're doing
3:58:03right. But this is just one more area we
3:58:05can look to help grow their list to make
3:58:07it move even faster. All right. So, I
3:58:09didn't actually see any I didn't get an
3:58:11automated ManyHat DM, so I'd add that
3:58:12in. set up many chat so when you're
3:58:18giving
3:58:19freebies away like recipes like um
3:58:25prenatal recipes
3:58:28you automatically grow your list
3:58:31your email list
3:58:34setup many chat automation
3:58:39it will
3:58:41uh reply to
3:58:44people's comments, send them auto DMs
3:58:49with a link to a landing page
3:58:52uh sign up form to get on your email
3:58:57list. This also juices up your social
3:59:01media engagement and helps you grow
3:59:04faster there, too. And you can enter
3:59:09sales combos in DMs to pitch your
3:59:12products directly through DMs
3:59:16as well. So many chat has tons of
3:59:18benefits beyond just email growth, email
3:59:20list growth uh within social. So
3:59:22anyways, this is just like look at all
3:59:24look at just within 20 minutes all of
3:59:27the things and this is well I'm just
3:59:30getting started. I haven't even looked
3:59:31at any of their emails cuz they didn't
3:59:32send one which I made mention of. like
3:59:35this is just scratching the surface for
3:59:36what we can do. But look at all the this
3:59:39is huge. Like all valuable for them to
3:59:43actually help them get like 30 to 40% of
3:59:45their revenue from email. And if they're
3:59:47not even leveraging email, which it
3:59:48doesn't look like they're doing much
3:59:49with it, it's like how much more money
3:59:51could they be making? They're running 65
3:59:53whatever ads. Like they're they got a
3:59:56marketing budget. I guarantee you
3:59:57they're spending tens of thousands of
3:59:59dollars most likely on ads every month.
4:00:01Like surely they these guys have a
4:00:04budget to go invest more into their
4:00:05marketing and copy which is the email
4:00:07guide which is the email side of things.
4:00:09So like this is just one little bit we
4:00:13can talk about, right? There's way more
4:00:14stuff. But so the next thing I would do
4:00:16here in order to send them this like
4:00:18this is what I'd send is I would
4:00:19actually just format this a little bit
4:00:21better. So like um you know for example
4:00:24I wouldn't leave it as bullet points and
4:00:25just send this over. I'd turn these
4:00:27bullet points and points into like
4:00:29different sections. So,
4:00:32um, create a
4:00:35an email
4:00:38popup form to grow your list
4:00:44list faster.
4:00:48Like, simple as that. So,
4:00:51I I might even actually make the the
4:00:53actually I I make the first point.
4:00:55That'd be the second point. Um
4:00:58the first point would be actually the
4:01:00main point here is like
4:01:04gatekeep your 20% off first
4:01:08order
4:01:11discount
4:01:14to grow your list faster. Create an
4:01:17email pop form for fastest
4:01:21list growth because that is the top one.
4:01:23So like this is what I do is like
4:01:25something this I didn't tighten up my
4:01:26copy a little bit in each point but
4:01:28literally like point by point tip one
4:01:30tip two tip three give like three to
4:01:33five tips like this size 1 2 3 4 5 and
4:01:38that's totally good that's valuable this
4:01:39is a good format literally in a Google
4:01:41doc is fine if you want to do a Loom
4:01:42video where you walk through the Google
4:01:43doc that's totally fine what I would
4:01:46recommend is if you want to juice up
4:01:48your audits even more to go land more
4:01:49clients faster actually do a two-part do
4:01:52an audit on the top half of this where I
4:01:54just walk through this audit and that's
4:01:56the first half of your Google doc. And
4:01:58then in the second half of your Google
4:01:59doc, actually write them a new email.
4:02:01Actually do a new one. Hey, here's a new
4:02:04welcome email for you. Now, these guys
4:02:05didn't have a welcome email. Great. I'm
4:02:07going to make you a welcome email. Like
4:02:08I myself have in my academy, I have
4:02:10welcome email templates for how to craft
4:02:12them. I would just follow this template,
4:02:15take the information we can pull, like
4:02:16use the template, it's really easy,
4:02:17doesn't take long, and write them a
4:02:19welcome email from scratch for them. uh
4:02:21if you want to take to the next level
4:02:22with e-commerce, you could even give
4:02:23them like a little sample of what that
4:02:25would look like as a designed email in
4:02:27Canva or using Cloud Code or whatever.
4:02:29But um that's it. That's how you do an
4:02:32an email audit to go land e-commerce
4:02:34clients in 2026. This is just like just
4:02:38barely scratch the surface of what we
4:02:39could even mention. Um and what we got
4:02:41what we came up with in 20 minutes is
4:02:43like well beyond what I would even
4:02:44expect you to go like this is more than
4:02:46enough to talk about and to give value.
4:02:49Like if they make the thing with an
4:02:50audit is you want to make sure that
4:02:52every piece of advice you give don't be
4:02:53scared of giving too much value and too
4:02:55much information it will land you more
4:02:57clients. I guarantee it. What you should
4:02:59do is make sure that any tip you give
4:03:02even if they didn't hire you if they
4:03:04actually implemented the things you tell
4:03:06them to do they will make more money
4:03:08from email. That is the whole point
4:03:10here. And I can guarantee right now all
4:03:12of these things will make them more
4:03:13money with email. And so after doing
4:03:16this for several years working with
4:03:17seven and eight figure brands like this
4:03:19is what works all this stuff and this is
4:03:20just basics. We haven't touched like
4:03:22barely anything to do with automations
4:03:23and segmentation and and other list
4:03:25growth stuff. So um tons of stuff to to
4:03:28do there. So go do this use this if you
4:03:30want as an example of how you can go
4:03:32like a lot of these tips will be the
4:03:33same from e-commerce company to ecom
4:03:35company. So go check it out. Go follow
4:03:38my strategy. Go find high paying
4:03:39copyrighting clients. Make sure they
4:03:40actually have signs they're making money
4:03:42running ads. Have a following. you have
4:03:44a clear offer, their branding, their
4:03:45website looks good, and they they've
4:03:46been in business for a few years
4:03:47ideally. Then go and once you are
4:03:50sniping the right people, going after
4:03:51the right guys, go make them an in-depth
4:03:53value bomb of a Google Doc audit sample
4:03:56just like this. And then go send it off
4:03:58to them. Simple as that. You do one of
4:04:00these a day in about 1 hour per day,
4:04:01you're probably landing a client 30
4:04:02days. The reason I can say that with
4:04:04confidence is because this is what my
4:04:06average student does is when they send
4:04:08one of these per day in about 1 hour per
4:04:10day, they typically get their first paid
4:04:12client or their next client if they've
4:04:13been going after it for a while in 30
4:04:15days. So, if you want to do that, if you
4:04:18want to make this happen, and if you
4:04:19want some extra help along the way,
4:04:21like, click the link below, join my
4:04:22sixfigure copy academy where I show you
4:04:24exactly how to do this stuff step by
4:04:26step by step. you get my complete sniper
4:04:28bomb system. Step one, how to set up
4:04:30your socials. Step two, how to warm up
4:04:31my people up the right way. Step three,
4:04:33exactly what signs to look for. Step
4:04:35four, access to Snipe Kit. So you
4:04:36actually can find guys way faster on
4:04:38like like I said, this is the first try,
4:04:40first company I looked up in Snipit. I
4:04:42didn't plan this ahead of time full well
4:04:44like they showed up great brand. They'd
4:04:46be such a good fit and there's a huge
4:04:48need for them right out of the gate. If
4:04:49you want an easier path to landing
4:04:50clients faster, find them faster, and
4:04:52have my full system, all my scripts,
4:04:54templates, checklists, exactly what to
4:04:56DM people to get the conversation going,
4:04:58exactly what to say to get them on a
4:05:00call, exact scripts for the call, exact
4:05:02pricing packages and offers, and all the
4:05:04tips to go write copy, go perform with
4:05:06email marketing and do all stuff. If you
4:05:08want an easier system, coaching, writing
4:05:10feedback, the whole shebang, and a
4:05:11community of other copyriters, click the
4:05:13link below, join the SixFigure Copy
4:05:15Academy today, and I'll see you on the
4:05:16inside. My guarantee that is if you join
4:05:18the academy today, you will get your
4:05:20first copyrightiting client in 90 days,
4:05:22guaranteed, or you get your money back.
4:05:24Simple as that. I'm going to show you
4:05:25how you can land email copyrightiting
4:05:27clients and email marketing clients in
4:05:29the next 7 days. I'm going to show you
4:05:30exactly how to do this step by step. And
4:05:32this is me after making over $800,000 in
4:05:34profit as an email copywriter. And after
4:05:37teaching over,200 copywriters how to
4:05:39build up their copyrighting skills and
4:05:41how to land clients as well, like Kevin
4:05:43who just became a six-figure copywriter.
4:05:45uh David who landed an $1,800 client.
4:05:47Corey landed a $2,000 client. Kevin made
4:05:50his first 10K a month. Blair just got
4:05:51another client and a whole bunch of
4:05:53people landing clients inside the
4:05:54academy. People pay me every single
4:05:56month up to $1,500 to coach them
4:05:58one-on-one. But today, you get to learn
4:06:00exactly how I teach them, but for free.
4:06:03So, we're going to dive into it. What
4:06:05the heck is an audit? What does this
4:06:06even mean? And how do you actually land
4:06:08email clients? The number one way that I
4:06:11have landed clients over the years, and
4:06:13I have landed copyrightiting clients in
4:06:15every single strategy available, cold
4:06:17email, Upwork, Fiverr, Inerson,
4:06:19inbounds, referrals, social media, job
4:06:22boards, like you name it, I've done it.
4:06:25Um, and the best strategy overall, it
4:06:28supersedes what any channel, no matter
4:06:30if it's in person or online or on Upwork
4:06:34or on social media or cold email, the
4:06:36best strategy overall is to give proof
4:06:40upfront. Forget all the promises. Forget
4:06:42people saying just go make a better
4:06:44offer, $100 million offers that does
4:06:46that stuff doesn't work anymore. The
4:06:48best way as a new copywriter, as a new
4:06:51marketer, that you're going to land
4:06:53email clients is by finding people you
4:06:56want to work with and then telling them
4:06:58what to do. Go give them a free email
4:07:01audit. Email audits, auditing people's
4:07:04businesses and their copy. That has been
4:07:06the best way that I've landed the most
4:07:08clients, the fastest clients, the
4:07:10easiest clients to work with, the
4:07:11easiest clients to land, and the clients
4:07:13who have paid me the most money, and
4:07:14I've kept on retainer the longest. And
4:07:16this is me earning 10K a month as a
4:07:18copyriter, doing this for years and
4:07:20years and years. So, I'm going to show
4:07:22you how to do this, right? Exactly how
4:07:23to do an audit. Um, let's dive into it.
4:07:26So, we're going to go over to um a
4:07:28Google doc over here. Just open up a
4:07:30Google doc. Do this with me right now.
4:07:32Literally open up a Google doc. Get
4:07:33ready to go do this. I'm going to walk
4:07:35through exactly my thought process on
4:07:37what I do to give people an audit that
4:07:39convinces them that I'm an expert that
4:07:41they need to hire to help improve their
4:07:43emails. And email is crazy. it. The
4:07:45average ROI of email marketing is 36
4:07:47to1. That means for every $1,000 that a
4:07:50business invests into email, whether
4:07:53it's software or copywriters or
4:07:54whatever, every $1,000 they invest, the
4:07:57average business makes $36,000 back in
4:08:00return on average. Imagine getting a
4:08:043600% return from the stock market. That
4:08:07would be insane. So, there is tons of
4:08:09money in email. The average business can
4:08:12generate an additional 20 to 30% of
4:08:13their revenue from email when they just
4:08:15start deploying email. So, if a business
4:08:16is doing $100,000 a month in revenue and
4:08:18they don't do email yet, they're sitting
4:08:20on 20 $30,000 per month of free money.
4:08:25So, there is so much money to be made in
4:08:27email for businesses, which means
4:08:29there's so much money to be made for
4:08:30you. And you can easily land $1,000 to
4:08:33$4,000 a month email retainers once you
4:08:36have proof. That's what this audit's all
4:08:38about. It's about showing clients that
4:08:40you know what you're talking about. It's
4:08:42not just about your copy skills. It's
4:08:44your ability to look at someone's
4:08:45business and be a strategist and show
4:08:48them break down all the ways that you
4:08:50can improve their their both their email
4:08:52copy and their email marketing. Yes,
4:08:55you're a copywriter, but you need to
4:08:56think like a marketer and a strategist
4:08:58if you want to make the big bucks. Okay,
4:09:00so let's go do this. I'm going to
4:09:01literally pull this up like in real
4:09:03time. I did not look at a company ahead
4:09:05of time and plan this all. I'm literally
4:09:07going to walk through this live with you
4:09:09right here, right now. And I'm gonna
4:09:11just basically start by putting together
4:09:12a Google doc. And I'm just going to
4:09:14write down bullet points of all the
4:09:16things that I can see that someone needs
4:09:19to do to improve their email copy and
4:09:21email marketing overall, which is what I
4:09:23will put together in a Google doc. And
4:09:24this Google doc is what I'm going to
4:09:26send people as free value in social
4:09:28media DMs. Okay, so let's get into it.
4:09:31And so I'm going to go into Snipkit. And
4:09:33SnipKit, what is SnipKit? This is my
4:09:35outreach tracking tool made specifically
4:09:37for copyriters. It is my software that
4:09:40is only accessible through my SixFigure
4:09:41Copy Academy. If you're interested, by
4:09:43the way, in getting help, if you want
4:09:44hands-on help, my entire copywriting and
4:09:47outreach training, I got 70 videos uh in
4:09:50my course, checklist, templates,
4:09:52assignments, everything you're supposed
4:09:53to do for exact templates to write copy
4:09:56frameworks, exact scripts to go hit
4:09:58people up in the DMs, exactly what to
4:10:00say, my exact step-by-step, the entire
4:10:02process. You want coaching calls,
4:10:04writing and outreach, feedback, and a
4:10:06community of 100 offers. Join the
4:10:07academy if you want to be part of this.
4:10:09You'll get your first client in 90 days
4:10:10guaranteed. That's my guarantee. When
4:10:12you join today, inside the academy, you
4:10:14also get access to Snipkit. So, SnipeKit
4:10:16is my free leadfinder tool and outreach
4:10:18tracker made specifically for copers.
4:10:20So, that's where we're going to find
4:10:21clients today. So, uh this is SnipeKit.
4:10:23So, when you join the academy, which is
4:10:25a paid program, you get access to
4:10:27SnipeKit for free. There's over 100,000
4:10:29vetted companies in here. The first part
4:10:31before you even want to go audit a
4:10:33company is you want to be picky in who
4:10:34you average to. I see way too many
4:10:36copyriters going out there, going onto
4:10:38Instagram, going onto Twitter, going on
4:10:40to LinkedIn and just hitting up
4:10:42everybody with a pulse. That is the
4:10:44wrong approach in 2026. Forget high
4:10:47volume spammy non-personalized approach.
4:10:50Hit up everybody with a pulse. That is
4:10:52not the right approach. Do not do spray
4:10:53and pray outreach. It is the worst thing
4:10:55to do. It might have worked 3 4 years
4:10:56ago. That does not work anymore in 2026
4:10:59and it will not work in 2027. You need
4:11:01to be highly targeted in who you
4:11:03outreach to. You need to make sure when
4:11:06you're going to go out to a company,
4:11:07they actually have a marketing budget.
4:11:09They actually have money to invest in a
4:11:10copyriter. There's no point in pitching
4:11:13a business that's doing 5K a month
4:11:14trying to convince them to pay you
4:11:16$2,000 a month. It won't happen. I
4:11:18guarantee you. But going after companies
4:11:20where they have a higher following,
4:11:22where they're running ads, like these
4:11:25are signs that these guys have marketing
4:11:26budget and they actually are willing to
4:11:28spend money at 1 2 3 4k retainers for
4:11:30cooperators. Okay, so that's what
4:11:32SnipKit does for you is it helps you
4:11:34bypass that and helps you be picky with
4:11:36who reach. So these guys are vetted
4:11:38companies that are likely running
4:11:40Instagram ads or Facebook ads or Google
4:11:42ads. They have an email list usually or
4:11:44they have a higher following uh or have
4:11:46been in business for a few years.
4:11:47I have 156,000 158,000 vetted companies
4:11:51in Sidekit. Um, I'm going to use this to
4:11:53find them. If you don't want to join the
4:11:54academy and pay the money and get access
4:11:56to SiteKit, that's fine. Just go find
4:11:57people on Instagram and just go manually
4:11:58verify that they're running ads, that
4:12:00they have a following, that they got
4:12:01social proof and all the things. Okay,
4:12:02so let's just go through and I'm going
4:12:04to go, you know, find a business. So,
4:12:06um, I think the last one I did was an
4:12:07ecom audit. So, let's go do coaching and
4:12:09info products. All right, so coaching
4:12:11info products. We got a bunch of
4:12:13different niches here. We can go into
4:12:15like business marketing, uh, business
4:12:17op, and make money online, finance,
4:12:18health of fitness. How about we go into,
4:12:21let's do business opportunity, make
4:12:22money online. Let's go in here. Okay, so
4:12:24we got 2000 companies. Let's go check
4:12:26who's running meta ads. Okay, so we
4:12:28got,00 companies who are here in
4:12:31Snipkit. That's showing info co info
4:12:33products. So that's like coaching,
4:12:34courses, community, stuff like that
4:12:36under business opportunity, make money
4:12:38online. Um, that are running Facebook
4:12:40ads. So these guys are proven businesses
4:12:43that are running that are spending money
4:12:45actively on ads. This is the kind of
4:12:47people we want to reach out to is guys
4:12:48who are like we know they are spending
4:12:50money on marketing. As a copyriter, you
4:12:52are part of the marketing budget. So
4:12:54we're going to want to go target people
4:12:55like this. Um so let's go see here. Uh
4:12:58okay, her closing academy. That one
4:13:00looks kind of interesting. Let's open
4:13:02that one up. Um okay, so what else we
4:13:05got here? The exit school.
4:13:08Let's go grow that coach. The exit
4:13:10school high ticket closer by Nan Empire
4:13:13Mastery. We'll just open these just see
4:13:14what they're like and see if we want to
4:13:16reach out to them. Um, no, that doesn't
4:13:19look okay. Uh, okay. Learn the exact
4:13:23process to find, analyze, buy, and build
4:13:25small businesses to create finance
4:13:26stream with little money extra pocket.
4:13:29Um, sure. Maybe let's just go check
4:13:30their ads to see like what they look
4:13:32like. The exit school. Um, get your
4:13:35seven figureure business under contract
4:13:36in the next 90 days.
4:13:38Yeah, maybe we could do that one. I just
4:13:40want to see the other ones here. Hy
4:13:41closer, Forex Ecom. No. Um,
4:13:46her closing academy.
4:13:49That seems kind of interesting. Let's go
4:13:51to the website and see what's going on
4:13:53there.
4:13:55Okay, so her closing academy. So, this
4:13:58is kind of would be like a Shelby Sap
4:14:01competitor, I would guess, like kind of
4:14:03same idea. Um, so her closing academy.
4:14:07Okay, cool. So, let's go let's go after
4:14:09this one. Let's go out of this one.
4:14:10Let's go look up their Instagram.
4:14:13Again, I'm this I didn't plan this ahead
4:14:14of time. I'm literally doing this in
4:14:15real time with you right now. Right
4:14:17here, right now. Uh, this is not
4:14:18pre-planned on, oh, I'm going to reach
4:14:20out to this person and I took all these
4:14:22notes ahead of time. This is me in real
4:14:23time looking at businesses just like you
4:14:25will to go see how to pitch them. And
4:14:27that's the whole point here is like
4:14:29we're going to go and you're going to
4:14:30learn right now exactly what to say,
4:14:32exactly what to look for. So you are
4:14:34perceived as an expert that can actually
4:14:36help people make money. So you can land
4:14:381 2 3 $4,000 a month retainers with
4:14:40clients. You get three clients at 3K a
4:14:42month, you're making 9K a month. You get
4:14:43four clients at $2,000 a month, you're
4:14:45making 8K a month. You know, I I've had
4:14:47people who land clients for 5K a month.
4:14:49I personally $8,300 a month retainer. So
4:14:52uh you can do it. So her closing
4:14:53academy, I'm going to Google it. Her
4:14:56closing academy. And let's go find um
4:14:59let's go find where she is on socials.
4:15:01So, we got this her closing academy.
4:15:06Let's see if she's there on Instagram as
4:15:07well.
4:15:11Okay. So, Ava Miss Drewzy,
4:15:14that's her. How many followers do you
4:15:16have? 1,200. So, not too big on
4:15:19LinkedIn. Let's go back to her website.
4:15:22Let's go to if the domain works.
4:15:25Basically, what we're looking for is
4:15:26like where's the entry point to her
4:15:27funnel. Um, okay. So, she's on
4:15:30Instagram. There we go. That's what
4:15:31we're looking for. We got 280,000
4:15:33followers. So, what we want to look for
4:15:35here and and and SnipeKit, right,
4:15:37SnipKit already found her and filtered
4:15:39her that she's running ads, uh, has a
4:15:42following, and would be a good fit.
4:15:43Like, this person would have a marketing
4:15:44budget, basically. So, SnipKit finds
4:15:46these for you, but if you want to go
4:15:47through Instagram, a couple things you
4:15:49want to look for if you're just going to
4:15:50go through Instagram, um, is like look
4:15:52at their following. A followers means
4:15:55traffic. Look at that there's like look
4:15:57that there's an offer. Um, watch my
4:15:59remote wrote training sales below.
4:16:00Where's the link? What the heck? I think
4:16:04that might be an error. She doesn't have
4:16:05her link showing here. See what happens
4:16:07when I follow her. Nothing. Yeah, I
4:16:10don't know what's going on here. You
4:16:11want to be picking who you go unreach
4:16:12to. If we're going to spend the time to
4:16:13do an audit for somebody, like, make
4:16:15sure they're a good fit. She's got
4:16:17280,000 followers. Pretty good odds she
4:16:19has traffic, right? She has a her
4:16:21closing academy. That's her offer.
4:16:23Traffic plus offer typically equals
4:16:26business or money or sales. So that's
4:16:29what we want to see there right out the
4:16:30gate. We also want to see social proof.
4:16:32Do people who take your program actually
4:16:34get results? Usually you're going to
4:16:36find in story highlight reels or pin
4:16:37posts or both. Um student results first
4:16:41story highlight reel. And now what you
4:16:42want to look at here is how long ago did
4:16:45these results come in and how many are
4:16:46there.
4:16:48So that's 19 weeks ago.
4:16:53soon results. 10k months, 100k saved,
4:16:58down 40 pounds. Okay, what does that
4:17:00have to do with selling stuff? But
4:17:01whatever. Um,
4:17:04okay. So, we got some social proof. And
4:17:06this from 9 weeks ago, 8 weeks ago,
4:17:09not my first offer, dream offer, 3 weeks
4:17:12ago, paid in full, 10K month. Okay, so
4:17:14she she's got student wins. Okay, so
4:17:16people are actually making money
4:17:17according to those. Uh, that's what we
4:17:19want to see. More student wins over
4:17:20here. Let's see what do we got here.
4:17:23So, this is all super helpful stuff. I'm
4:17:25going to close some of these. Um because
4:17:27we we basically we want to be able to
4:17:28see that like there's she's actually
4:17:30making money with this thing. That's
4:17:31what it comes down to. We want to see is
4:17:33this lady actually making money in her
4:17:35business because if she's not, there's
4:17:38really no point in even trying to send
4:17:39her a free audit sample cuz if she's
4:17:41making 5K a month, it's like how much of
4:17:43that could you really get paid? How much
4:17:45would she really out of her $5,000 in
4:17:47revenue would she pay you as a
4:17:48coperator? Now, if she's doing 50k a
4:17:50month now, we've got some revenue to
4:17:52work with where Okay, so we got wins
4:17:54again 16 weeks ago, quite a bit of wins
4:17:57and whatever graduate wins. So, she's
4:18:00got a decent amount of social proof uh
4:18:02at least in the story highlight reels
4:18:03and stuff like that. So, um we we want
4:18:05to see that there's proof that if we go
4:18:07reach out to this lady, like if she's
4:18:09doing 50k a month, you could go pitch
4:18:10her $1 to $4,000 a month retainer.
4:18:12That's easy. somebody who's making
4:18:14$50,000 a month in business, what is
4:18:16dropping 4,000 of that to go invest more
4:18:19in their marketing and make even more
4:18:20money. It's a it's a no-brainer. And
4:18:22typically, people who are already in the
4:18:2350 to 100k a month range, they already
4:18:25invest in a team. They already have
4:18:28either employees or contractors or
4:18:29whoever. Okay. So, anyways, founder of
4:18:33her closing academy, number one soft
4:18:34selling academy for women entering to
4:18:36promote high ticket sales. Watch my free
4:18:37remote sales training below. So, first
4:18:39thing I'm going to tell her in the
4:18:40audit, like the first thing we want to
4:18:41look for as a copywriter when we're
4:18:43doing an email copy audit is we want to
4:18:45look for where to sign up form. How do
4:18:48people actually get on the email list?
4:18:50That is the that is the main thing we
4:18:51want to first look out for on here. It's
4:18:53like, show me the list. Right? So, we
4:18:56found out where her main top of funnel
4:18:57is, which is her Instagram. This is
4:18:59where people first find her mainly. Uh,
4:19:01but now it's where is the email list?
4:19:03How do people go from social media to
4:19:05the email list? Right? We need to get
4:19:06them on the email list to tap into that
4:19:0820 30% extra additional revenue per
4:19:10month. Right? If she's doing 50k a month
4:19:13in sales and she's not making money from
4:19:15email yet, there is at least an extra 10
4:19:18to $15,000 a month per month sitting in
4:19:21email. If you can show someone you can
4:19:24make them an extra 1015K a month in
4:19:26email, do you think they would pay you
4:19:28$2,000, $3,000, $4,000?
4:19:33100%. If you can show somebody, hey, I
4:19:36can make you 15k a month and all you
4:19:38have to do is pay me 14 $4,000. Who
4:19:41wouldn't want an extra $11,000 in profit
4:19:43per month? Who wouldn't want an extra
4:19:46120k in free money per year? That is a
4:19:50no-brainer. You think she would turn
4:19:51down six figures in extra money for free
4:19:53for a year? This is what you're pitching
4:19:55as an email copyriter. You're not
4:19:57pitching writing. You're pitching money.
4:20:00So, let's show her she's got some money
4:20:02in here. And I can tell you right now,
4:20:03there's things she's screwing up
4:20:04already. I can see right out of the
4:20:06gate. Number one, where the heck is her
4:20:07link in bio?
4:20:09So, we're going to write this down. So,
4:20:12for this part, first part of doing an
4:20:13audit, like I'm just going to write
4:20:15bullet points of like just stuff, right?
4:20:17Any any thoughts? This isn't this isn't
4:20:18the final thing I'm going to send her.
4:20:20It's just no link in bio. Huge missed
4:20:23opportunity to get people in funnel. She
4:20:26doesn't even link to her sales page.
4:20:28Like, she's not even sending people to
4:20:29even this page. There's nothing here.
4:20:32Watch. She says, "Watch my free remote
4:20:33sales training below." I don't know.
4:20:35Like, did she screw this up? Like, did
4:20:36someone remove that link in bio for some
4:20:38reason? Like, I don't know. Is she
4:20:39trying to send people to her pin post
4:20:41instead? Doesn't make sense. Put the
4:20:43link here. It's one of the easiest
4:20:45lowhanging fruits is like, put a link in
4:20:48bio to get people into the funnel. That
4:20:50link in bio
4:20:53needs to be a paid offer or a free uh
4:20:58freebie/le magnet.
4:21:02or that link in bio
4:21:05could have both.
4:21:08So like I usually lean on the side of
4:21:10just send people to one place from link
4:21:11in bio but like maximum two links one to
4:21:15a freebie one to a paid offer but she
4:21:18doesn't have either. Like that's just
4:21:19crazy. Like I don't know what the heck's
4:21:20going on. She's missing so so much
4:21:22missed traffic that's coming here
4:21:24checking her content. Oh cool. Oh great
4:21:26okay. See you. Right. And she doesn't
4:21:28send people to the next thing. like what
4:21:29the heck's going on here? Um, like she
4:21:32says she's sending people to a free
4:21:33remote sales training. I think what
4:21:35she's probably trying to do is send
4:21:36people to here, but either way, not
4:21:39great. Not a great look. But that's the
4:21:41first place we want to look for the the
4:21:43email sign up form is the link in bio.
4:21:45It's not there, though. Okay. So, where
4:21:47else could it be? Well, we want to start
4:21:48checking out the post then. Um, what we
4:21:51want to look for in the post is if she
4:21:52says, "Comment the word xyz below and
4:21:55I'll send you a free thing." that if
4:21:57she's if you see that that means she has
4:21:59ManyHat set up. Manyhat is one of the
4:22:01most powerful automation tools you can
4:22:03have as an email copyer to know how to
4:22:04set this up and know how to use it and
4:22:06know how to pitch this you can pitch
4:22:07this as an intro offer too. What it does
4:22:10is you can automatically get people from
4:22:12Instagram right onto people's email list
4:22:15automatically. So all you got to do is
4:22:17if you see someone say comment the word
4:22:18whatever below and I'll send you my free
4:22:20thing on Instagram posts. What you then
4:22:22have is a ManyHat automation setup where
4:22:24if someone comments, what happens is the
4:22:27the creator or the business owner sends
4:22:28them an automated DM. That DM sends them
4:22:30to a landing page. That landing page is
4:22:32where they have the lead magnet where
4:22:34they can sign up and enter their email
4:22:36address to get on the email list. So all
4:22:38the person has to do, all the business
4:22:39owner has to do is just post content and
4:22:43you can have many chat set up running in
4:22:45the background and like people will grow
4:22:48they this is why you can grow list even
4:22:49if you don't have an email sign up form
4:22:51in link in bio is through your posts.
4:22:53It's such an easy way to get people from
4:22:55social media to follower to email sign
4:22:58up subscriber to email sign up and
4:23:00eventually becoming a subscriber and a
4:23:02customer like so easily. Many chat also
4:23:05so it helps you grow your list faster.
4:23:06It also helps them increase engagement
4:23:08on social media which then gets more
4:23:10like if people comment a bunch on a post
4:23:12because you tell them to comment,
4:23:14Instagram will show this post to more
4:23:15people because it's like oh high
4:23:16engagement we should show it to more
4:23:18people and then it'll get more comments
4:23:20and then you'll get more followers and
4:23:21more growth. So many chat inc grows
4:23:24email list faster it grows socials
4:23:25faster and guess what she's in sales.
4:23:28What happens is you send automated DMs
4:23:30and next thing you know these people are
4:23:33in DMs in her DMs. So now she can take
4:23:35over sales conversations in the DMs and
4:23:37close people right from the DMs or
4:23:39convince them to get on a call or
4:23:40whatever the thing is. Okay. So many
4:23:43chat's huge. You need to learn how to
4:23:44you need to know how to do it. You need
4:23:45to learn it. It's really crucial as a
4:23:47copyriter in 2026 and tons of business
4:23:50owners on Instagram are not using it
4:23:52yet. Like the vast majority have no
4:23:54idea. It's still we're still very new
4:23:55with ManyHat, but it is one of the
4:23:58juiciest possible offers and skills you
4:24:00can know how to do and set up for
4:24:02business owners. So, let's go check out
4:24:03what's going on here. Look at this. DM
4:24:05me sales and I'll send you my free
4:24:06training on how I did this. So, there we
4:24:07go. So, some people say comment the word
4:24:09whatever and I'll send you the thing.
4:24:10Some people say DM me the word. Notice
4:24:13how some people are saying sales sales
4:24:14sales. Even though she said DM me. It's
4:24:16because they're people are getting used
4:24:18to many chat and they're getting
4:24:20comfortable with commenting that stuff.
4:24:22They didn't even listen to what she had
4:24:23to say though, right? She said DM me.
4:24:25But most likely she has she has she's
4:24:27doing sales in the DMs. That's fine. We
4:24:30want we want people to comment. Um, so
4:24:33she's sending people to free training
4:24:35apparently, whatever free training
4:24:36means. That could be a a lead mag or
4:24:38that could just send people to the VSSL.
4:24:40But we want to we want to see if she
4:24:41says the word comment, not DM.
4:24:45Okay, nothing here. These are all pin
4:24:47posts, the first three, by the way.
4:24:51Okay, it's not popping up. Uh, DM me
4:24:53sales. I'll show you this. This is from
4:24:5421 hours ago. Another thing to look for
4:24:56in like who you reach out to is like
4:24:57look that they're actually posting
4:24:58recently and consistently. DM me sales.
4:25:01So she's not saying comment in these
4:25:04posts. She's just saying DM DM sales. DM
4:25:06me sales.
4:25:11Interesting. She's not once said comment
4:25:14the word.
4:25:18So she's forcing DM conversations.
4:25:21So, and so I'm going to look at like 10
4:25:23posts and I'm just gonna see like she
4:25:24might do it eventually. She's There we
4:25:27go. Boom. July 15th. So, 10 days ago,
4:25:30comma the word training. I'll send you
4:25:31my free road train. I'm going to do
4:25:32this. So,
4:25:34so like actually like enter the funnel.
4:25:36Go comma the thing. Go get on. You want
4:25:38to get on their email list. You want to
4:25:40do it, right? So, what should happen
4:25:41here? What should happen when someone
4:25:44has comment the word training or comma
4:25:46whatever the thing is? And when you do
4:25:48comment the thing, what should happen is
4:25:51there should be an automatic DM. Okay,
4:25:53so I commented the word uh training
4:25:55under her post. And what do you know?
4:25:57Right out of the gate, look at this. She
4:26:00DM'd me, right? And it even says you Ava
4:26:03Musi messaged you about a comment you
4:26:04made on their post. So like they they
4:26:06have that set up there. So cuz it's many
4:26:08chat is sending automation. So um but
4:26:11look, hey love, did you want me to send
4:26:12over that free training here? Now, the
4:26:14one the weird thing is um on like on
4:26:19inst Instagram mobile is for some reason
4:26:23it's kind of finicky between mobile and
4:26:25desktop. Um like I don't know if you see
4:26:28this but on my phone there's actually a
4:26:31button at the bottom of that. On desktop
4:26:33it doesn't show the button. On mobile it
4:26:36says yes send it to me. So, I don't know
4:26:40why many chats like that, but most
4:26:41people are on their phones anyways doing
4:26:43this stuff, but I'm going to click this.
4:26:45Yes, send it to me. I think if I
4:26:47probably type that out. Yes,
4:26:50look, here you are. Also, okay, so it
4:26:53shows here free training button. Here
4:26:55you are. Also, are you already in sales
4:26:57or just looking to get started? So, I'm
4:27:00just going to click the button free
4:27:01training and it's literally taking me
4:27:04right to this page. It didn't take me to
4:27:06like a separate lead magnet or whatever,
4:27:08but it looks like this is like basically
4:27:12free masterclass typically means like
4:27:14pre-recorded webinar. Mo most likely
4:27:16that is what this funnel is and what
4:27:18she's doing here. Um, and so let's fill
4:27:21it out, right? Um, so this is what she's
4:27:24doing. So, she has come with the word
4:27:27whatever and I'll send you a free
4:27:28training and she sends people to this
4:27:30what looks like a pre-recorded webinar
4:27:32funnel where you say you're going to get
4:27:34a free training by doing whatever. So,
4:27:36like sign up for it. And then what she's
4:27:38probably going to do here is actually
4:27:41like send you to a video that is going
4:27:44to be probably her selling for 30 to 60
4:27:45minutes and then pitching you on some
4:27:48probably high ticket coaching at the
4:27:49end. So, I signed up for the free
4:27:51training, put my email in there. It asks
4:27:52for email and name and uh SMS text
4:27:56message. So like phone number. Um
4:27:59so then it takes us right to the page.
4:28:01So the moment you enter your name,
4:28:04email, phone number, it takes you to
4:28:06this free training, right? And what do
4:28:08you know? There's a fill out the
4:28:09application, book a call below. So Oh
4:28:11man, this could be way better. The the
4:28:12intro is so slow and like she needs
4:28:15work. She needs work.
4:28:17>> Oh to her. It looks like she says it's
4:28:19just a 10-minute 10-minute VSSL. Uh I
4:28:22thought it was going to be more like a
4:28:23proper webinar,
4:28:26but like
4:28:28I would probably encourage her like if
4:28:30you're going to go do like if you're
4:28:32going to call us a free training, this
4:28:35is I'm going to put this in the audit.
4:28:36And this is this is where it's like
4:28:40this is I'm an email copyriter, right?
4:28:42And if you're an email copyriter, you're
4:28:44you're doing you're doing an email
4:28:45audit. But if you see something like
4:28:47that, like this, like it kind of blends
4:28:50between email and the rest of the funnel
4:28:53because it's like you're telling people
4:28:54they're going to get a free training,
4:28:56but it's a 10-minute thing where you're
4:28:59basically just going to sell people.
4:29:02I would say if you're going to call it a
4:29:05free training,
4:29:09free training,
4:29:11you should make sure
4:29:14it has enough free value in it
4:29:19that
4:29:22it's justified to call it that.
4:29:26But your video is a 10-minute VSSL. I
4:29:32thought it this is why I thought it was
4:29:33going to be like a like a webinar where
4:29:34like proper like minimum like 30 to 60
4:29:37minute thing that does include some
4:29:40level of training at least like a highle
4:29:42overview and then a pitch at the end.
4:29:44But that's not what this is. This is
4:29:45like a 10-minute VSSL. So like
4:29:49that's I'm going to call that out,
4:29:51right? Cuz it's going to it's just some
4:29:53people it's just going to break trust
4:29:54with them and it's going to be like what
4:29:55the heck like you said there's going to
4:29:56be a free thing and like there's not
4:29:57even there's not even value in here and
4:29:58it's whatever and the start of the VSSL
4:30:00is not that good. like it's pretty slow
4:30:02and she doesn't sound very confident,
4:30:04which is kind of like kind of unexpected
4:30:09considering she is literally selling
4:30:11remote sales. So, she should be a really
4:30:13good speaker on camera. Like, she should
4:30:16be pretty good and she should sound
4:30:17pretty confident and I'm not getting
4:30:19that out of this. So, I'm not going to
4:30:20touch too I'm not going to I wouldn't
4:30:22put that in the audit cuz I don't want
4:30:24to hardcore attack her and like, hey,
4:30:25you don't sound confident. You don't
4:30:27sound like you know sales. like you got
4:30:28to pick your battles with what you're
4:30:30going to mention in the audit cuz you
4:30:31don't want to come across too critical
4:30:33or it goes too too far outside your
4:30:35lane. Um so you just got to be careful
4:30:37with that. But I will mention this um
4:30:40like right out of the gate. Something I
4:30:42noticed too, she never sent me an email
4:30:44right away. So we're putting this in the
4:30:46audit 100%. So I sign up to her I sign
4:30:48up to her email list. The moment someone
4:30:52subscribes to your email list, you
4:30:54better have an automated welcome email
4:30:56going out saying, "Hey, welcome in." And
4:30:58like, "Here's who I am. Here's why
4:31:00you're here." Touching their painoint,
4:31:02touching their desires, like this is
4:31:04what you're going to learn. Here's the
4:31:05next steps. Here's what to expect with
4:31:07my emails. And if you need help right
4:31:09away, go here. Like, you need to have a
4:31:11welcome email. There's no automated
4:31:15welcome email. Uh, and I don't even
4:31:17think I don't think I got an SMS either,
4:31:19which she asked for my email and for my
4:31:22phone number. No, she did give me an
4:31:24SMS. Okay, I just noticed that. Um, I
4:31:28saw you sent me a
4:31:31sent me an SMS, but
4:31:37you didn't send me an automated
4:31:42uh automated
4:31:45welcoming mall.
4:31:50Then I'm going to tell her the benefits
4:31:51of the welcome. Why it's so important?
4:31:52Um,
4:31:56so it's good she's doing the SMS, but
4:31:58there's email. Like, it's crazy. It's
4:32:00not it's just not there. Um,
4:32:03you need to have
4:32:08to have a welcome email set up. It has
4:32:12an average 83% open rate according to
4:32:16Get Response 2025 data. You can
4:32:19reference the stat however much you
4:32:21want. um
4:32:23four times more opens than the average
4:32:30email.
4:32:34Super easy way to
4:32:38make a first impression,
4:32:40nurture new leads, and convert
4:32:44some convert
4:32:47people into customers right away.
4:32:51So that's the that's the main next main
4:32:54thing in her in her actual like audit
4:32:56that we need to make mention of. So what
4:33:00we can see so far is
4:33:02she is collecting email addresses
4:33:04through that free training that she's
4:33:07sending people to. Um she is all she's
4:33:10collecting multiple things, right? So
4:33:12she's collecting the email and the SMS
4:33:13and the name and then she gets people to
4:33:15fill out this form through the next
4:33:17stage. So, I like that she forces the
4:33:20email capture ahead of time before her
4:33:23actual full form to go to her I'm
4:33:25getting high ticket coaching. Um, that's
4:33:28kind of the main thing here is she's
4:33:29she's going to get people on sales calls
4:33:31and go sell them into her high ticket
4:33:32program to go learn sales. Um, I like
4:33:36that she has the email ahead of time,
4:33:37but like she didn't send the welcome
4:33:39email. So, that is the most important
4:33:40thing to include right out of the gate
4:33:42is like we need that welcome email. And
4:33:44then what we can tell what we can put
4:33:45here um in the audit later on is like go
4:33:48do a free welcome email right for her.
4:33:51Like that's the next best thing to do
4:33:53here in this kind of audit is like you
4:33:55can give an audit and just get clients
4:33:57with this. But if you do an audit and a
4:33:59free copy sample, you will get clients
4:34:01faster because you're proving that you
4:34:03can write this stuff. So what that's
4:34:04what I would add to this is like write a
4:34:08brand new welcome email for her. I'm
4:34:11just going to make that as a note.
4:34:13um to do that
4:34:17right here. Um just to do that as part
4:34:20of this audit, this is what I would do
4:34:21for like if I was trying to land this
4:34:23lady as a client. Like I would this is
4:34:24exactly what I would do. The exact steps
4:34:26I would take, the exact things I would
4:34:28write. Now, this is me making bullet
4:34:30points and I I'll format this and make
4:34:31it fancier later, but I'm going to write
4:34:33a branding welcome email for her for her
4:34:35cuz she doesn't have it. And you know
4:34:36what? If she had one, I'd probably still
4:34:38be rewriting that welcome email. So, you
4:34:40still want to send a sample. It's just
4:34:41she doesn't have one to even base it off
4:34:43of, but if she had one there, there's
4:34:44for sure ways to improve it already. Um,
4:34:47ideally when we do ideally when we do a
4:34:50an email audit, we can see some of their
4:34:52emails, at least one of their emails to
4:34:55audit that as well. Um, like that is
4:34:58part of the audit. Like ideally, we
4:35:00could go look at the audit now and I
4:35:01could break it down be like, "Oh, you're
4:35:02doing this right, this right, this
4:35:04right, this wrong, this wrong, this
4:35:05wrong. You need to fix this with your
4:35:07sender name, your subject line, your
4:35:08preview text." Inside the email itself,
4:35:10there's usually all these things went
4:35:11wrong. And those are all things I'd be
4:35:13adding to this audit as well. We can't
4:35:14see that though because she never sent
4:35:16one. Um, at least no, I didn't get one
4:35:18and it's been like almost 5 10 minutes.
4:35:20Uh, which is not great. So, uh, that's
4:35:23what we got so far. I mean, that's
4:35:25that's kind of the main part of the
4:35:26audit. Like, we could go look and see
4:35:28what other things to look for here. Um,
4:35:30like other ways that she's capturing
4:35:32leads and stuff like that. I would tell
4:35:35I would encourage her with the many chat
4:35:36cuz one thing I notic with many chat is
4:35:37like she's saying DM me, DM me, DM me.
4:35:40Um, I would encourage you to do more
4:35:46comment
4:35:48the word XYZ style call to actions
4:35:55in your posts more rather than primarily
4:35:59doing 90% DM me
4:36:03the word XYZ.
4:36:08And you can even see from your audience
4:36:13on your posts that people are commenting
4:36:17that word thinking you're asking them to
4:36:20comment, which means they're used to it,
4:36:23familiar with it,
4:36:28and is an easy way to capture
4:36:33more email
4:36:36subscribers since commenting a word is
4:36:40is way less friction than asking someone
4:36:46to DM you.
4:36:49And commenting the word gets people into
4:36:54sales combos in the DMs just the same as
4:36:57asking them to DM. This is this is
4:37:00exactly what I would tell her. Like
4:37:02she's saying, "DM me the word whatever."
4:37:04So she can get into sales conversations
4:37:05in the DMs, but if they just commented
4:37:07the word, way easier to do, she still
4:37:11gets them in the DMs. Like it all just
4:37:13leads back to the DMs still, but
4:37:14commenting is way easier. So this is the
4:37:17things I would say. Um, what else? Is
4:37:19there anything else we can see from her
4:37:20funnel? Like if we just look at it like
4:37:22for like email tips like that. Um, did
4:37:25she comment back? Usually like there
4:37:27should be a comment back.
4:37:29She never did. That's really weird. Um,
4:37:33also when I commented on your post, I'm
4:37:36g even link right to this post. We'll
4:37:38link right to this post.
4:37:46You sent me an automated DM to send me
4:37:50the free training,
4:37:53but you never replied to my comment.
4:37:58This is an easy way to fuel more
4:38:02engagement on your posts when you do an
4:38:07and do an auto reply again. All with
4:38:10many chat.
4:38:12auto reply with many chat on the post
4:38:16leading to the algo
4:38:19showing your post to more people which
4:38:23means more comments more impressions
4:38:28comments followers
4:38:31subscriber email list subscribers email
4:38:34leads and customers
4:38:38easy the next thing I would recommend
4:38:40like cuz I want to like we can't see an
4:38:43email. So, usually I'd be like, "Oh,
4:38:44let's go look at the email and break it
4:38:45down and audit that, too." We can't cuz
4:38:47you never send one. Um, but what we
4:38:49like, one thing I would also say is like
4:38:52you should also test
4:38:55different lead magnets
4:38:59so your audience doesn't get numbed out
4:39:03to your free training
4:39:09VSSL funnel.
4:39:12Um,
4:39:13right? Like
4:39:16it's all of her comments, all of her DMs
4:39:18is I'm going to send you a free training
4:39:19and just goes to that. Um, that's okay.
4:39:22But like there's going to be some level
4:39:25of offer fatigue.
4:39:29If you just do the exact same thing over
4:39:32and over again,
4:39:35how about you?
4:39:39You should test
4:39:41sending people to
4:39:45a different freebie like a PDF
4:39:50um video master class.
4:39:55It could be whatever or any other
4:40:00uh checklist, sales scripts like sales
4:40:04frameworks.
4:40:06Uh even like a live um
4:40:12a a live sales record sales call
4:40:16recorded that you did that
4:40:20did well. Like these are just ideas. I'm
4:40:23looking at her thing. Sales. um and test
4:40:26that out in the
4:40:28posts with many chat automation. So we
4:40:33can still keep your
4:40:35VSSL funnel,
4:40:37VSSL to call funnel as main
4:40:44lead magnet and link in bio to not
4:40:50um
4:40:52to keep main traffic going there. But
4:40:56adding in new
4:40:59lead magnets
4:41:02can help you
4:41:05make sure there's always something fresh
4:41:08and new to recapture
4:41:13to cast a wider net on your audience
4:41:18who's tired of seeing the same thing. So
4:41:21those are all the things, right? This is
4:41:23just what so far. Like if she now that
4:41:25I'm on her email list, she might send me
4:41:26an email this week or a couple emails.
4:41:29Like maybe she sends broadcast emails
4:41:30throughout the week and I could add more
4:41:32to this audit if I really wanted to.
4:41:34Like if I wanted to make this the best
4:41:35audit ever. Um like ideally I can take a
4:41:39look at one of her emails and tell her
4:41:40how to fix that too. But at the very
4:41:42least I can do this audit. I'm going to
4:41:44for I could format this better so it's
4:41:46all prettied up and whatever. And then I
4:41:47could write her a brand new welcome
4:41:48email from scratch um just like that
4:41:51without ever having looked at her emails
4:41:53too. But the best possible one would be
4:41:55like if I could look at her emails, tell
4:41:56her what to fix in those and then also
4:41:58do a new email here. But that's it. This
4:42:01is how I would go and pitch her and this
4:42:02is how I'd land Ava Musi as an email
4:42:05copyrighting client and all the things
4:42:07that I would tell her, all the things
4:42:09that would help her fix and all these
4:42:11things that if she did do these things,
4:42:13right? The whole point with an audit is
4:42:15that how valuable should you make an
4:42:16audit? People always ask me, "How much
4:42:18should I put in here?" Like, I don't
4:42:19want to give it away everything, right?
4:42:20No, no, you do want to give away
4:42:22everything. The best possible thing you
4:42:23do with your audit is make it so damn
4:42:25good that if they actually implemented
4:42:27every single thing that you told them to
4:42:29do, they make a lot more money. You
4:42:32should have it so if they just followed
4:42:34everything you say to do, it makes them
4:42:37more money. And if it's not good enough,
4:42:39and if it doesn't, then your audit's not
4:42:41good enough that you should be able to
4:42:42send this over to somebody and if they
4:42:44if they actually follow it, like they
4:42:46crush it. They make more money, the
4:42:48emails make more money, they get more
4:42:49people on the email list, all the things
4:42:50happen, right? That's how good you
4:42:52should make it. You should not hold any
4:42:54information back. Like, this doesn't
4:42:56mean put a huge like 10-page essay. That
4:42:59could be overwhelming people. You just
4:43:00want to put you want to put enough that
4:43:01it's valuable enough, but not too much
4:43:03that it overwhelms them. But but don't
4:43:05hold back the value. That's the whole
4:43:06point here. and write an email that is
4:43:08sick. Write a welcome email that is that
4:43:10is great, that is she could crush and
4:43:12she could use in your business right out
4:43:13of the gate. Do not hold back from this.
4:43:15Do not make a light version of this. No,
4:43:17make it just as good as if she hired you
4:43:18yesterday. That's the whole point here
4:43:20is business owners, what they really
4:43:21want when they hire a copyriter or
4:43:23marketer or anything is they want
4:43:25someone to tell them what to do. They
4:43:27want to be given a game plan. They she
4:43:29doesn't she doesn't want to have to tell
4:43:30you what to do. You're not an employee
4:43:32anymore. Stop acting like it. If you
4:43:34want to act like if you want to make
4:43:36entrepreneur and business owner bucks,
4:43:37then start acting like a business owner
4:43:39and start telling her what to do. Give
4:43:41her the direction. Give her the game
4:43:42plan. Give her the step by step. Give
4:43:44her the audit. Give her the the strategy
4:43:46on what to do. Give her the free first
4:43:48free first free first free first free
4:43:48first free first free first free first
4:43:48free first free first free first piece
4:43:48of copy for free and get the ball
4:43:50rolling. And then you take it over. That
4:43:52is how you pitch people. You give them
4:43:54the strategy. You tell them how to do
4:43:56the thing. And then you lay out the
4:43:58steps one piece by piece by piece. And
4:44:00every now and then when you send enough
4:44:02of these, someone's going to say, "Your
4:44:03game plan looks sick. How about you just
4:44:05write all the copy for me and set it all
4:44:06up." That's how you get it. And there
4:44:08goes there's your 1,000, 2,000, $3,000,
4:44:11$4,000 a month retainer. I've made as
4:44:13high as $8,300 a month from a single
4:44:14client on retainer doing this exact
4:44:17thing. Free value audits. So there you
4:44:19go. How can you send how can you get a
4:44:20client in the next seven days? I'll tell
4:44:22you right now, my average student sends
4:44:24when they send one of these per day in
4:44:26about 1 hour per day gets a client in 30
4:44:29days on average. Faster than any program
4:44:31I've ever seen on earth for copyrighting
4:44:33acquisition. If you want to get one in 7
4:44:36days, it's pretty simple how you're
4:44:37going to do that. You're going to send
4:44:38three to four of these audits a day. If
4:44:40you have two to four hours a day, you
4:44:42could crush three, four of these a day.
4:44:45Like, if you want to go that fast and
4:44:47you're getting a client on average in
4:44:48seven days, that's it. That's the way to
4:44:50do it, right? This is how you actually
4:44:52can make it happen. And if you want more
4:44:53help doing this stuff, if you want to
4:44:55learn how the my full step-by-step audit
4:44:57and sample strategy, if you want to
4:44:59learn how to actually write good copy so
4:45:00you know what things to look for and you
4:45:02know how to write copy that actually
4:45:03will get people looking at your stuff
4:45:05being like, "Yeah, you know how to
4:45:06write. Like, I'm down to hire you." And
4:45:08you want to know my full strategy to
4:45:09warm people up, to DM them, DM scripts,
4:45:12uh, sales call scripts, pricing package
4:45:14templates, the whole thing. and you want
4:45:16coaching calls, writing and outreach
4:45:18feedback every single week where I
4:45:19review your copy, review your
4:45:20outreaches, review your free audit
4:45:21samples that you're going to send out
4:45:23and get all that, then join my academy
4:45:25at the link below. Get in the SixFigure
4:45:27Copy Academy. My guarantee is that you
4:45:29will land your first client in 90 days
4:45:30or you get your money back. What to say
4:45:32in that case? 100%. Most of the time,
4:45:34you're going to land a client in a
4:45:36follow-up, not the first time you pitch
4:45:37them. So, you absolutely should follow
4:45:40up with a client. So, how do you follow
4:45:42up with a client to land them as a
4:45:43copyriter?
4:45:45Well, it first starts in how you even
4:45:47outreach them the first time, right? How
4:45:50you follow up and your how you do sales
4:45:52calls and how you present packages, all
4:45:55of these things all they're these are
4:45:58all secondary to how you first outreach
4:46:00to somebody. Okay? So, the way you
4:46:03outreach to somebody, you need to make
4:46:05sure you are proving yourself upfront
4:46:07ahead of time. Okay? If you aren't
4:46:09leading with proof, you're not going to
4:46:11land on the client. It doesn't matter
4:46:12how many times you follow up and do all
4:46:13these things. It's gonna be very, very
4:46:15difficult. So, before you even get to
4:46:17follow-ups, you need to understand how
4:46:18to first outreach. And the way to best
4:46:20outreach in 2026 is to provide free
4:46:22value upfront the right way. Not just,
4:46:25"Hey, man, here's a tip or two for you.
4:46:27Let's work together and pay me $1,000 a
4:46:29month." Like, you actually need to go
4:46:30look at someone's business. Go look at
4:46:32their copy. Go look at their emails and
4:46:36give them like helpful advice. Hey, your
4:46:38sign up form is hidden below the fold.
4:46:40Put it higher up so it's easier to see.
4:46:41You'll get more email signups. You'll
4:46:42grow your email list faster so it
4:46:44actually can convert. Your sign up form
4:46:46copy says join my newsletter. That's not
4:46:48good enough. We need to talk about
4:46:49benefits. Join my newsletter for like
4:46:52how to lose weight fast, how to do it in
4:46:541 hour a day or less, and how to do XYZ
4:46:56today. Even better, give a free lead
4:46:58magnet. Hey, how to lose 7 pounds in 7
4:47:00days free guide. Boom. Right? Those are
4:47:03two tips. Your next tips, your subject
4:47:05line and preview text in your email
4:47:06itself. It's too long. it's getting cut
4:47:08off or you didn't put a preview text or
4:47:10your copy in the email needs this this
4:47:12this this. Right? Give in-depth specific
4:47:15tips to the person you're reaching out
4:47:16to that actually if they apply it will
4:47:18improve their copy and get them better
4:47:19results. After that, you need to
4:47:22actually give them a copy sample. Write
4:47:23them up a piece of copy. Take 20, 30
4:47:25minutes, go write them one from scratch
4:47:27or go take their welcome email and
4:47:28rewrite it because that's the first
4:47:30email you're going to get in most cases.
4:47:32So, this is before the follow-up. You
4:47:33need to get your outreach right. Warm
4:47:36them up first. Follow, like, comment,
4:47:37DM, start a conversation. Once they
4:47:39reply, then you send an audit sample.
4:47:41Take 40 to 60 minutes to do this. It is
4:47:44100% worth your time cuz is it is the
4:47:46most effective way to outreach. And it
4:47:48will end up getting you a client faster
4:47:49than any other method online that I've
4:47:51seen. And I know this because I've been
4:47:52in the game for seven years. I've made
4:47:54over $700,000 as a freelance copyriter.
4:47:56I've taught 750 students. And I
4:47:58personally get pitched all day long from
4:48:01other service providers in my DMs and
4:48:03cold emails because I have an audience.
4:48:05Now, I'm I'm seeing every single
4:48:07strategy on under the sun that people
4:48:10are doing to me, too. This is by far the
4:48:12most effective way and the fastest and
4:48:14easiest way to get a client. So, get
4:48:16that right first. And then once you get
4:48:20that right, if you send that free value
4:48:23and they don't respond to you, they
4:48:25ghost you, just remember most people you
4:48:27send even the best copy audit ever,
4:48:31they're not going to respond to you.
4:48:32like expect 50% to never reply no matter
4:48:35how many times you follow up. Those are
4:48:37just the numbers. Just accept it and
4:48:39just when you know what the numbers are,
4:48:41right? You're not going to get every
4:48:42single person you send free value to
4:48:44that's going to say, "Oh, sweet. Like,
4:48:45here's a $5,000 a month contract." Most
4:48:48people will ghost to you, the next
4:48:50percentage of people will say no. The
4:48:52next percentage of people will say
4:48:54thanks and give you nothing else. And
4:48:55out of 30 people that you send an
4:48:57outreach to, this is my students
4:48:58numbers. They get a client out of 30
4:49:01sniper bombs sent. 30 audit and samples,
4:49:0330 free values, they get a client. Those
4:49:06are the numbers. Okay? So, just accept
4:49:09ahead of time like 15 out of 30 they're
4:49:12going to go to you and never respond.
4:49:14The next 10 it's going to be a no. the
4:49:16next like you know one two or three four
4:49:20five they'll say something positive but
4:49:22two you know out of all the people who
4:49:25even give you a positive response and
4:49:27this is when you've done everything
4:49:28right ahead of time by the way of the
4:49:30five out of 30 who give you a positive
4:49:32response one turns into a client those
4:49:34are the rough numbers the average
4:49:36student of mine is getting a paid client
4:49:37within 30 days with one hour of one
4:49:39outreach to one person per day this is
4:49:42faster than anything I've seen so if you
4:49:43want to land clients fast follow this
4:49:45And when you follow up, here's how you
4:49:48do it. Okay, thanks for your patience
4:49:49while I answer your question, but I have
4:49:51to answer that stuff first. Otherwise,
4:49:53you're going to screw up everything and
4:49:55it's going to be a waste of your time.
4:49:57Once you outreach the right way, the
4:49:59simple way to follow up to when you've
4:50:01sent that free value, it's easy. Hey, so
4:50:05and so, what did you think of the free
4:50:07audit and copy sample I sent over?
4:50:10It's not rocket science. Just ask them
4:50:13what they think of it because you're
4:50:14pushing them to get into that dock. If
4:50:16they don't open that dock up and get the
4:50:17free value, you're there's not nothing's
4:50:19going to work anyways. So, your number
4:50:21one mission once you send that is get
4:50:22them inside that dock. Here's a little
4:50:25sneaky bonus tip that I usually just say
4:50:26for my paid students in my six-figure
4:50:28copy academy for follow-ups. If you want
4:50:31to take it to the next level,
4:50:33go switch up the medium or channel you
4:50:37use the delivery format for the
4:50:40follow-up. What I mean by that is if
4:50:42your text followup, you're just doing a
4:50:44text follow up. Hey man, what did you
4:50:46think of the thing I sent over for the
4:50:48next follow-up, if you really want to
4:50:49get people's attention, send them
4:50:50screenshots of the thing you you
4:50:52audited? Send them a screenshot of their
4:50:54landing page, a screenshot of their
4:50:55welcome email, a screenshot of their
4:50:57website. Literally, send them a picture
4:50:59of their own stuff, of their own brand.
4:51:00You want to get someone's attention,
4:51:02show them their own stuff. You're going
4:51:04to get people to to look. What the
4:51:05heck's this guy sending me? Pictures of
4:51:07my screen. What's going on here? You're
4:51:10just think about outreach is all
4:51:12copyrightiting. When you understand
4:51:13copyrightiting, you understand how to
4:51:15outreach because it's all the same.
4:51:17You're just getting people's attention.
4:51:19You're hooking people with your DM. And
4:51:21you have to rehook people with your
4:51:22follow-up. Send them a picture next
4:51:24time, not just a text. You want to hook
4:51:26them again and get their attention and
4:51:28stand out, send them a voice message.
4:51:30Hey, what's up? So, you can just repeat
4:51:31the same thing. Hey, what's up, so and
4:51:32so? I just checked your stuff. Love what
4:51:34you're doing. I actually checked your
4:51:36your copy. I'm an email copywriter and I
4:51:38saw a couple quick fixes you can do to
4:51:39get more conversions. I wrote you up a
4:51:41full free audit and a brand new piece of
4:51:42copy. Check it out and let me know what
4:51:44you think. Voice message done. Do that.
4:51:47You're they're going to see that. I
4:51:48every time someone's ever sent me a
4:51:49voice message, I have listened to that
4:51:51because I'm just so curious. Like who
4:51:52the heck's going to have the courage to
4:51:54what are they going to say to me and
4:51:55who's going to have the courage after
4:51:56that? Go do a loom a Loom video, record
4:51:58a video walking through the doc you
4:52:00sent. You do this kind of stuff like
4:52:03you're going to land clients. It's not
4:52:05going to take long. Like obviously
4:52:07assuming your coffee skills are up to
4:52:08speed. You've been in the books. You've
4:52:11been practicing coffee. You've been
4:52:12maybe investing in your courses and
4:52:13coaching and your education a bit and
4:52:15you've been at it for one or two hours a
4:52:16day. Like most copyriters when they
4:52:18start I got one of my long one of my
4:52:21long hairs in my shirt. Most copyriters
4:52:24when they start you can get better than
4:52:26the average business owner within 30
4:52:27days. If you spend one two hours a day
4:52:30pract practicing, writing, studying this
4:52:32stuff, like you're going to beat most
4:52:34business owners at writing copy that
4:52:36quick. So, it doesn't take long to get
4:52:38good. But you do have to be practicing
4:52:40and be good. I'm going to answer one of
4:52:42the most common questions I get asked
4:52:44from new copyriters left, right, and
4:52:46center on Twitter, on YouTube, my
4:52:48coaching students. How much should you
4:52:50charge as a new copywriter? How much
4:52:52money should you be charging clients
4:52:54when you invoice them for the first
4:52:56time? When you are writing an email or a
4:52:58landing page or a blog post or an ad or
4:53:02social media copy or whatever, how much
4:53:05should you charge?
4:53:07This is one of I'm going to say right
4:53:08now, this is one of the hardest
4:53:10questions to answer because there's no
4:53:13set number. There's nothing online that
4:53:15says this is what you have to charge.
4:53:17This is what you should charge as a
4:53:19copywriter. There's there's so much
4:53:20confusion around the space. Now, I will
4:53:22say this. I will share some numbers with
4:53:25you to give you like a general idea of
4:53:28what you should charge when you're first
4:53:29starting out. But like before I go
4:53:32there, it's so important that you get
4:53:34this through your head that like
4:53:36copyrightiting isn't like somebody who
4:53:39goes to apply to work at McDonald's and
4:53:42McDonald's employees get paid 12 bucks
4:53:44an hour or 15 bucks an hour or whatever
4:53:46it is nowadays to start. There's no like
4:53:49business owners don't have this thing in
4:53:51their mind that's like, "Oh, this is how
4:53:53much I need to pay a copywriter."
4:53:56Why? Because copywriting isn't
4:54:00necessarily
4:54:01um it's not a cut and dry
4:54:05service that you offer that is like it
4:54:08across the board. No matter what company
4:54:10you work for, no matter what kind of
4:54:11work you do, copywriting is completely
4:54:15dependent on the impact your copy has on
4:54:18a company. So what that means is you
4:54:22should be getting you should be getting
4:54:23paid how much of an impact your copy has
4:54:26on a business. So if you're getting
4:54:28people more traffic, if you're
4:54:30increasing engagement from audience, if
4:54:32you're generating more revenue, if
4:54:34you're increasing conversions, if you
4:54:36are growing a business, the more you
4:54:38grow a business, the more you should get
4:54:40paid. This is why it's so difficult to
4:54:42answer this question. Now, I will say
4:54:45this, and this is this is something that
4:54:48I've done is I don't charge everybody
4:54:52the same. I do not charge one client the
4:54:55same price that I will charge another
4:54:56client for my services as a copyriter.
4:54:59Why? Because I'm being unfair, because
4:55:02I'm double-minded, or just whatever? No.
4:55:06Because copywriting jobs and client work
4:55:10is nuanced where you may be providing a
4:55:14particular service somebody wants that
4:55:16has a greater impact on their business
4:55:17than the next guy. For example,
4:55:20let's just say you are a landing page
4:55:22copyriter and you go find two companies.
4:55:26One company is making $1 million in
4:55:30revenue per year and they ask you to
4:55:33write a sales page for them. And let's
4:55:36just say you write that sales page and
4:55:39you take that sales page from making $1
4:55:43million per year to $1.5 million per
4:55:47year. So you generated an extra 50%
4:55:50revenue, an extra $500,000 in revenue
4:55:54for this business because you made a
4:55:56better sales page than them. You wrote
4:55:57better copy than what they had. So how
4:56:00much of that $500,000 chunk do you
4:56:03deserve?
4:56:05roughly like in this kind of case with
4:56:07like a landing page job or this or that
4:56:11it would be pretty fair to say you
4:56:12should be getting around 10% maybe even
4:56:15more. What that means is if you
4:56:18generated an extra and that's for what
4:56:20your copy did on top of what they were
4:56:22already getting. So, if you took a sales
4:56:24page, if you took a company from 1
4:56:26million to 1.5 million, you're
4:56:28generating your copy generated an extra
4:56:31$500,000 in revenue. You should probably
4:56:34getting paid about $50,000
4:56:36for that one company for that one sales
4:56:38page.
4:56:41Now, let's just say you go to company B
4:56:45and that company is making $100,000 a
4:56:49year in revenue and they have a sales
4:56:51page and you take that sales page and
4:56:54you increase conversions. Uh you
4:56:56generate an extra 50% of revenue for
4:56:58that sales page. So now they went from
4:57:01making $100,000 per year to $150,000 per
4:57:05year in revenue. So, your your copy
4:57:09generated an extra $50,000 in revenue
4:57:12because you know how to write good copy.
4:57:15Question is, if you generated $50,000
4:57:17for that company, should they be paying
4:57:19you $50,000 like the previous company?
4:57:23Absolutely not. Why would they give you
4:57:25every single ounce of revenue that you
4:57:27just generated? That makes no sense. You
4:57:30should probably be getting paid roughly
4:57:32about 10%. Now, the 10% rule isn't like
4:57:35a cut and dry thing. This is just like a
4:57:37general framework. It could be 5% that
4:57:39they're willing to give you. It could be
4:57:40even 20%. Who knows? It could be even
4:57:4350% depending on the product.
4:57:45But in this case, with the $50,000
4:57:48increase in revenue, which is what your
4:57:49copy generated on top of what they're
4:57:51already making, you should probably be
4:57:53getting paid roughly about $5,000, maybe
4:57:5610,000. I don't know. Depends on how
4:57:59what kind of deal you work out. So you
4:58:02could have put the same amount of time,
4:58:04energy, effort, your copy could have
4:58:07been actually completely equal between
4:58:09those two companies in how effective it
4:58:12actually was to convert the traffic that
4:58:14was coming in.
4:58:16But one company is making
4:58:19a million dollar a year and you generate
4:58:22an extra $500,000. So you get you should
4:58:25be getting probably about 50 grand for
4:58:26that. Another company was making 100
4:58:29grand and you generated an extra 150
4:58:31grand. Both examples, you generated an
4:58:34extra 50% revenue, but them, the second
4:58:36company, you probably shouldn't be
4:58:38getting paid 50 grand. You should
4:58:40probably making about $5,000 for that
4:58:42job, maybe 10,000.
4:58:45This is just one example of how and one
4:58:49factor that goes into pricing and
4:58:52charging as a copyriter. What factor is
4:58:54that? It's the impact your copy has on
4:58:58the revenue, which oftentimes is
4:59:00determined by two things. How much
4:59:02revenue they're currently making and how
4:59:05good your copy is. So, those are just
4:59:09two factors and there are so many. So,
4:59:11one day I'll do a massive in-depth 30
4:59:14minute video on like boom boom boom boom
4:59:16like here's how to do it. And like
4:59:18obviously I have more advice for you if
4:59:20you like join my coaching programs or
4:59:22whatever. But for now, just keep those
4:59:24things in mind. How much is the revenue
4:59:27that this business is making? How much
4:59:29of an impact is my copy going to have on
4:59:31them? When you're new, it's very
4:59:33difficult to figure this out because
4:59:35you've never generated revenue for a
4:59:37company before. So, it's hard to say how
4:59:39much of an impact your cop is going to
4:59:40have. That's why when you're new, the
4:59:42best thing you should be doing is not
4:59:44focusing on how much money you can be
4:59:46making, but how much results you can get
4:59:49for how many clients. When you're new,
4:59:52your number one focus shouldn't be on
4:59:53price and money and landing a high
4:59:56ticket client for 510K a month and
4:59:58getting up to six figures per year in
5:00:00the next 30, 60 days. Your number one
5:00:03goal as a new copywriter should be to
5:00:05create case studies where you've worked
5:00:08with clients, whether it was cheap or
5:00:11for free. And if it was paid good money,
5:00:13that's just a bonus when you're new.
5:00:15Your goal should be to work and get
5:00:18experience and work with a client, get
5:00:22them results. Document those results.
5:00:25Document your copy. Document the fact
5:00:27that you maybe generate an extra 50% in
5:00:30revenue for somebody or help someone go
5:00:32from 1,000 to $5,000 a month for their
5:00:35email strategy. or help somebody
5:00:38increase their traffic from, you know,
5:00:4110,000 page views per month to 50,000 in
5:00:44just 60 days. Whatever you can do at all
5:00:48costs, get a client for free or for
5:00:51cheap, get three, build three case
5:00:54studies. And when you can prove that you
5:00:56can write copy that gets results,
5:01:00you can start charging more. You see,
5:01:02charging money as a copywriter,
5:01:05this is what it all comes down to. The
5:01:07more proof, this is another factor. The
5:01:11more proof you have that your copy
5:01:13generates results and grows businesses,
5:01:16increases revenue, conversions, traffic,
5:01:18engagement, whatever the specialty is
5:01:20that you chose, the more proof you have
5:01:22that you've done this, the more you can
5:01:24charge. So, the secret to charging a lot
5:01:27as a copywriter is get results at all
5:01:32costs. Build case studies at all costs.
5:01:37At all costs. Literally do free work. Do
5:01:41cheap work. Like do whatever it takes to
5:01:44prove that you can generate results.
5:01:47I started my first client, my first
5:01:52copyrighting job, which was more so
5:01:54content, was a blog post that I got paid
5:01:58$15 for. 15. That's barely enough to get
5:02:02a Big Mac meal for my me and my wife at
5:02:04McDonald's. Peanuts. But you know what
5:02:07that one blog post gave me? It gave me a
5:02:11sample. It gave me a testimonial. It
5:02:13gave me a result. It gave me experience.
5:02:17It gave me feedback. It brought me a
5:02:20little step closer, one step closer to
5:02:23my goal of hitting six figures per year,
5:02:25which I eventually hit one year after I
5:02:27started learning copyrighting. That 15
5:02:29eventually turned into 50, into 75, into
5:02:32100, into 200, into 400, and sometimes
5:02:36beyond that. And I could write a blog
5:02:38post to make $3, $400 in under four
5:02:40hours per day.
5:02:42emails. Same thing. You know, when you
5:02:46are a new email copyriter, how much
5:02:48should you charge?
5:02:50Now, this is just a generic blanket
5:02:52statement, but like probably if I was
5:02:55starting over again as an email
5:02:56copyriter and I started getting results
5:02:58people and I could prove that, I would
5:03:00probably charge about $50 per email. So,
5:03:03if somebody hires me to write one email
5:03:06per week for their company, I'd probably
5:03:08be charging them $200 a month until I
5:03:10have better results. And it's you're not
5:03:13going to land somebody when you're brand
5:03:15new who's making millions of dollars per
5:03:17year and like be able to charge them
5:03:20thousands and thousands of dollars
5:03:22unless you have proof that you can get
5:03:24results for people. So, go get the
5:03:27client at all costs to generate proof so
5:03:30you can start charging more. you know, I
5:03:32didn't stay at 50 bucks an email when I
5:03:34was brand new. I was charging thousands
5:03:36and thousands of dollars per month. Uh
5:03:38eventually where I had, you know,
5:03:39contracts as big as, you know, uh over
5:03:44$8,000 on retainer for email for
5:03:46managing people's email marketing. Um
5:03:49but I didn't but I started low. Why?
5:03:52Because I didn't have any proof of
5:03:53anything. I didn't have any results. I
5:03:54didn't have anything. But as I got
5:03:56results and as I got better and as I
5:03:58could prove that I started charging
5:04:00more. So how much should you charge?
5:04:04Blanket statement, you know, charge
5:04:08whatever you need to charge to get a
5:04:09client when you're new. But you know, if
5:04:11you're writing emails, I'd probably
5:04:12start around 50 bucks, maybe a h 100red
5:04:13bucks per email as a brand new
5:04:15copywriter
5:04:17if I actually have some experience
5:04:19already. When I'm brand new, if I were
5:04:21to start over from scratch right now, I
5:04:23wouldn't charge a thing. I'd be getting
5:04:25clients at as cheap and free as possible
5:04:28just to get as quickly as I can get
5:04:32experience, case studies, and samples
5:04:35to make three case studies to then take
5:04:37those case studies and go out go out to
5:04:40bigger clients, land the bigger fish.
5:04:42How? Because I can say, "Hey, big fish.
5:04:44Um, I want to actually charge you
5:04:46thousands of dollars per month." And
5:04:48they'll say, "Oh, why should I why
5:04:50should I do that with you? Why should I
5:04:51pay you thousands?" Oh, because I helped
5:04:52Bob, Joe, and Billy all generate 50%
5:04:55more revenue, $1,000 extra per month,
5:04:57and this much, and this much to prove
5:05:00that I can charge thousands. Now, you
5:05:02can get to the point where you can get
5:05:05paid a,000, 2,000, 5,000, 10,000 plus
5:05:08bucks for a landing page or a sales
5:05:10page. You can get to the point where you
5:05:12charge, you know, I've made between
5:05:151,000 and $7,000 for a single welcome
5:05:17email series. You can get to the point
5:05:19where you're charging clients on
5:05:21retainer for 1,000, 2,000, 5,000. Uh
5:05:25I've gotten as high as about $8,000,
5:05:28uh $8,400 for a email retainer as an
5:05:32email copyrighter for a single client.
5:05:35So
5:05:36you can get there, but know that it's
5:05:38not so much about how you how much you
5:05:40should charge as it is about how much
5:05:43proof you have to charge that high. So
5:05:47your focus if you want to charge more
5:05:50generate more proof at all costs.
5:05:55So
5:05:57I know you probably clicked on this
5:05:59video because you wanted hey here's you
5:06:01should charge this much for an email,
5:06:02this much for a blog post, this much for
5:06:04a landing page, this much for this. But
5:06:06you know what?
5:06:08There's there's no set amount. Charge as
5:06:10much as you can make an impact on a
5:06:13company on their revenue. that's what
5:06:16you should charge. And yeah, there's
5:06:18there's ways you can charge more. You
5:06:19know, you go after higher you go after
5:06:21companies that have more money, you're
5:06:22going to be able to charge more
5:06:23naturally, even if your results results
5:06:25aren't there. You know, if you go uh
5:06:28find uh make friends with people, warm
5:06:31DMs rather than cold emails and turn
5:06:33strangers into friends and network and
5:06:35find clients through your network,
5:06:36you're going to be able to charge more.
5:06:38Even if you don't have as much
5:06:39experience, you know, you start getting
5:06:42results. if you can start showing off
5:06:43more results, you can charge more. So,
5:06:46there's lots of ways you can charge more
5:06:48as a copyriter and get to six figures.
5:06:50Um, but it starts with getting proof,
5:06:53generating proof, building case studies
5:06:55out for free or cheap, whatever you can
5:06:56do to then take those and charge more.
5:06:58and you can get to the point where
5:07:00you're, you know, charging 400 bucks for
5:07:03a blog post, 500 bucks to a,000 bucks
5:07:06per an email, um, thousands and
5:07:08thousands of dollars for a landing page
5:07:10or whatever kind of copy you're doing.
5:07:12So, I hope that helps. I hope that sheds
5:07:15some light on charging and pricing as a
5:07:17copyriter. The reality is is there's no
5:07:20right or wrong answer here. You can
5:07:21charge as much or as little as you want.
5:07:23And you know, one thing to keep in mind
5:07:25and one thing I did as I was building my
5:07:28business is I always tried to toward the
5:07:30line of of see one more last tip of, you
5:07:34know, when I was making $15 a blog post,
5:07:36but I knew I was going to stay there. My
5:07:38goal was to eventually make six figures
5:07:40per year, I like not going to get there
5:07:42writing $15 blog posts all day. So once
5:07:46I had enough clients, I started to just
5:07:49raise my rates and put it out there and
5:07:52see. And were people Oh, so I went from
5:07:55$15 to $30 per blog post. Would people
5:07:58still hire me? They still hired me. So I
5:08:01proved I had enough demand. Once I had
5:08:03enough demand and I had enough clients,
5:08:05I started to raise my rates. So there's
5:08:07there's things you can do to start
5:08:08raising rates and charging more. Um,
5:08:10once I was at 30, I was like, "Okay,
5:08:12let's I have a few clients right now,
5:08:14let's see if I can get my blog post to
5:08:1650 bucks and see if people will hire me
5:08:18for that price."
5:08:20And sometimes I put a price out there
5:08:22and I'd crickets for a bit and be like,
5:08:24"Oh, maybe I raised it too much." And I
5:08:25I put it down a bit and then I'd land
5:08:28guys and then I would start to raise my
5:08:30rates and then I'd start to go and
5:08:32negotiate with my current clients and
5:08:33say, "Hey, you know what? Like, I've
5:08:34been writing for you for a while. Um,
5:08:36I've actually improved as a writer. I'm
5:08:38getting you results. I'm doing more now
5:08:40than I used to do. So, um, I've actually
5:08:42raised my rates. And this is more stuff.
5:08:44I'm just giving you some juicy bonuses
5:08:45here for how to charge more. Um, and you
5:08:48can negotiate with your current clients
5:08:50and charge more. And it's all about the
5:08:53keeping the snowball rolling, continuing
5:08:55to get experience, continuing to get
5:08:56clients, and raising your rates. And
5:09:00that's how it's done. There's more
5:09:02there's more to it. Uh, but I think
5:09:04that's probably enough for now for this
5:09:05video. um go out there, go start
5:09:09charging, go get proof, and
5:09:14you know, put a number out there. Worst
5:09:15case scenario, you tell a client a
5:09:17number and they say that's too high, you
5:09:20can do whatever you want. You This isn't
5:09:21a This isn't a job. You own a business.
5:09:23You can just choose to negotiate. And
5:09:26you know, if you try to charge $5,000
5:09:28for an email series or for monthly
5:09:30emails and they say, "Ah, it's a bit out
5:09:32outside of our budget." It's like,
5:09:33there's no problem with negotiating.
5:09:35You're like, "Okay, cool. what's your
5:09:36budget? Just ask people, oh, our budget
5:09:39is actually 2,500. Okay, so how about
5:09:41this? Maybe I don't do as much for you,
5:09:42but we do 2500 and we go with this. Or
5:09:46you say, okay, well, you know what? I'm
5:09:47actually providing a lot of value to
5:09:49you, so how about we do 3500. Does that
5:09:51work? Like you're the boss. You can
5:09:53choose to charge more, charge less,
5:09:55negotiate if you want, do whatever,
5:09:57right? Put a higher rate and know that
5:09:59you might have to go lower and that's
5:10:00okay. You get to make thousand dollars a
5:10:03month with this business, which is
5:10:05amazing. So,
5:10:06>> let's say I get somebody on call and
5:10:07they're interested in my cooperating
5:10:08services. The core questions, I have a
5:10:11whole template of every single question,
5:10:13a whole script. Boom, boom, boom, boom,
5:10:15boom. Like 20, 30 questions. You don't
5:10:17have to ask them all obviously, but I
5:10:19have all this in my SixFigure Copy
5:10:20Academy in the link in bio that you get
5:10:22access to uh if you join. I'll give you
5:10:25some of the core questions when you're
5:10:27on that call with somebody. Here's a
5:10:29little nugget. Okay, first question you
5:10:32want to ask them is actually to set up
5:10:34the sales to get people into a buying
5:10:36environment. When you get into the
5:10:38copyrighting books and you start
5:10:39learning, if you've been at this for a
5:10:40couple weeks or months and you've
5:10:41actually been in the books, right, if
5:10:43you've been in AD week copyrightiting
5:10:44handbook by Joseph Sugarman, then you're
5:10:47going to learn how the this verb and
5:10:49these phrasings about
5:10:52setting up a sales environment or
5:10:54setting up the buying environment,
5:10:55right? These are sales guys do this
5:10:58stuff and they have lots of tactics.
5:10:59Copywriters, there's ways to set people
5:11:01into a buying environment in your copy.
5:11:04You want to do that when you get on a
5:11:05call is set up the environment. So,
5:11:08first things first, ask this question
5:11:10when they get on the call. Hey, like
5:11:12obviously like, hey, how's going? Oh,
5:11:13hey, blah, blah. Where are you calling
5:11:14from? Like, break the ice. And then
5:11:17first question is, hey, before we get
5:11:18started, just curious uh what made you
5:11:20want to hop on the call with me today?
5:11:22Always ask that question. you will get
5:11:25them telling you what the main thing
5:11:28like they will start selling themselves
5:11:29on you. Obviously, that's not like a
5:11:32hail Mary, it's going to work every time
5:11:33silver bullet thing, but it will set up
5:11:35the buying environment and you're also
5:11:37going to figure out like what they care
5:11:39about the most or what stood out to you
5:11:41the most and they're going to start
5:11:42talking highly of you, right? Ideally,
5:11:45like ideally when you say like, "Hey,
5:11:46just curious what made you want to hop
5:11:47on the call with me today." Oh, like I
5:11:50loved your audit and sample you sent
5:11:51over. Like it made a lot of sense. like
5:11:52we're just trying to build our email up.
5:11:54So like you know we were even thinking
5:11:55about hiring a cooperator just like
5:11:57listen intently to what they say after
5:11:59you ask that question and you're going
5:12:01to get them get into a buying
5:12:02environment. Then the core questions go
5:12:03into is like okay tell me about your
5:12:06business. Just just get them to tell you
5:12:08what's your tell me about your business.
5:12:10What's your core offer? What do you
5:12:12actually offer people? That's the main
5:12:14things. Next thing is like what are you
5:12:15trying to do in your business? What's
5:12:16your goal? Next thing what's your
5:12:18biggest challenge right now with your
5:12:20marketing? Okay. and what are you doing
5:12:22to try to fix that? From there, there's
5:12:25a bunch more other questions you can go
5:12:26into depending on what they answer, but
5:12:28those are the core questions. You want
5:12:29to find out what their business actually
5:12:32is in case you're missing anything, what
5:12:34their goal is in their company, and what
5:12:37their challenge is with their marketing.
5:12:39And everything you present after that in
5:12:41terms of your cooperating services, it's
5:12:43going to be the solution to get to their
5:12:46goal that breaks through the challenges
5:12:48they're facing to get to their end goal.
5:12:50Sales isn't about being pushy and
5:12:52throwing things at people to hard sell
5:12:54them and give me my money and take this
5:12:56thing. True sales is actually finding
5:12:59out what people want, asking a lot of
5:13:02questions. Finding out what people want,
5:13:04what their problems are, and then giving
5:13:06them a solution to those problems. It's
5:13:08that simple. So those are the core
5:13:11questions that uh that you always want
5:13:12to ask, right? You can never succeed in
5:13:15sales. Well, you can succeed in sales.
5:13:16Sales is a skill and anybody can learn
5:13:18it and you can succeed it. So, don't say
5:13:20you can't ever do anything. That's not
5:13:22true. It's just like riding a bike or
5:13:24writing copy or doing whatever. Sales is
5:13:27a skill and everybody can learn it and
5:13:29everybody should learn it. Um because as
5:13:31you learn sales, you understand
5:13:33copyrighting more. As you learn
5:13:34copyrightiting, you understand sales
5:13:35more. You understand that sales and
5:13:37copyrightiting literally are the same
5:13:38thing. The only difference is the way
5:13:40that each sales message is communicated.
5:13:42One's face to face and verbal, one is
5:13:44written down, and one to many. one to
5:13:47one verbal, one to many on on paper
5:13:50through the word written word. Um, yeah.
5:13:53And if you know this is great, then
5:13:55level up, skill up, right? Upskill,
5:13:58baby. That's how you get better is you
5:14:00learn and you invest your invest time
5:14:02and money into your education to get
5:14:04better at these things. They're all just
5:14:05skills anybody can learn. And what do
5:14:07you do when you're a brand new
5:14:09copywriter trying to land your very
5:14:11first client, but you have no proof, no
5:14:13portfolio, no results, no case studies,
5:14:16nothing to show for it that you know
5:14:18what you're doing. And you're talking to
5:14:21a client or potential client in the DMs,
5:14:24in cold email, or you even get somebody
5:14:26on a sales call and they ask you this
5:14:29one question, the scariest question of
5:14:31all.
5:14:33Hey, do you have any past experience?
5:14:36Can we show me some of your work? What's
5:14:38some of your results? And are you brand
5:14:40new?
5:14:42That is the scariest question that
5:14:44anybody could ever think of being asked
5:14:46on a call when you're brand new, when
5:14:48you don't have a portfolio, when you
5:14:49don't have experience, right? When they
5:14:52call your bluff and they say, "Hey,
5:14:54look, you look like a newbie. Prove to
5:14:56me that you're not." And they ask you
5:14:58for a portfolio. They ask for your spec
5:15:00work. They ask you for results. They ask
5:15:01for your testimonials. They ask you for
5:15:03any kind of proof and you have nothing
5:15:05to show for it. They ask you, "How many
5:15:06clients have you worked with?" And
5:15:07you're thinking in my head, "Zero."
5:15:10Scary moment. Here's how you're going to
5:15:12face that situation head on. Okay? And
5:15:15for context, I've been doing this for a
5:15:17number of years as a freelance
5:15:18copyriter, uh, about 7 years now, made
5:15:20over $700,000 in profit for myself and
5:15:23millions of results for clients. I've
5:15:25landed dozens of clients over the years
5:15:27and I've taught 750 other copyriters how
5:15:30to learn copy, how to land clients, and
5:15:31many of them getting to a full-time
5:15:33income in just a few months. So, what
5:15:35would I do if I was in that situation?
5:15:37Well, guess what? I've been in that
5:15:38situation before and I know how to
5:15:40handle it.
5:15:42Other people online would tell you to do
5:15:44one thing and it's the wrong answer.
5:15:47Many people online, other copyrightiting
5:15:49coaches maybe will say just make
5:15:52something up. just tell them, "Oh yeah,
5:15:53I got years of experience. I've worked
5:15:54with this client, this client, this
5:15:56client. I've done this. I've got these
5:15:58kinds of results." Uh, I've worked with
5:16:00like a dozen clients in this industry,
5:16:01in that industry.
5:16:03Some people would go as far as to I've
5:16:05heard of copyrighters forging portfolios
5:16:08and stealing people's portfolios and
5:16:09using it to land clients or try to land
5:16:11clients. Um,
5:16:15the one of the worst things you could
5:16:17ever do with a prospect is lie to them.
5:16:20I'm just going to say that straight up.
5:16:22There's other people who have seen
5:16:23online who encourage copers to lie, to
5:16:26make up for portfolio pieces, to lie and
5:16:29say whatever it takes to land a client.
5:16:30I think that's completely wrong. I think
5:16:32it's actually it's not only morally
5:16:34wrong, ethically wrong. Um, but it's
5:16:37actually one of the worst, one of the
5:16:39most dumbest things you could do when
5:16:41you're trying to build trust and build a
5:16:43reputation online. It takes a long time
5:16:45to build a reputation online and it
5:16:47takes a second to destroy it. So, first
5:16:50rule, don't lie to a prospect. I think
5:16:52it was David Ogle who even said like um
5:16:56you know your wife's not your your
5:16:59audience your client isn't an idiot,
5:17:01she's your wife or your customer isn't
5:17:03stupid, she's your wife, right? So, like
5:17:06you need what what he was just saying
5:17:08there was like don't treat your audience
5:17:09like they're dumb and don't treat
5:17:10prospect like they're dumb and don't try
5:17:12to fool them by lying to them. Treat
5:17:14them like your wife. Treat them like
5:17:15gold. Treat them like they're the best
5:17:17thing ever. do whatever it takes to help
5:17:19them and serve them and deliver for
5:17:21them. So, to the response, here's
5:17:24exactly what you're going to say. Okay,
5:17:26you're in the DMs or you're in face tof
5:17:29face or you're on a sales call. You're
5:17:31brand new. You don't have any proof of
5:17:33results. You don't have any client work
5:17:34yet. This is literally hopefully going
5:17:36to be client number one. They say, "Hey,
5:17:40do you have any portfolio pieces you can
5:17:41send me? Do you have some case studies?
5:17:44Do you have proof of results? Or how
5:17:45many clients have you worked with? What
5:17:48are you going to say? Here's what I
5:17:49would say.
5:17:51You know what? Um, I actually don't have
5:17:53a ton of client experience. I don't
5:17:55actually I haven't worked with a lot of
5:17:56clients and I don't have a big
5:17:58portfolio.
5:18:00But what I can tell you is I can
5:18:02confidently get you results for your
5:18:04business. And I know I can because I've
5:18:06already looked at your business ahead of
5:18:07time and I've seen that you're
5:18:09struggling with your email signup form,
5:18:11your welcome email flow, your campaigns
5:18:13are doing this, this, and this. and your
5:18:15copy and your headlines and this and
5:18:17this and this like I can see this this
5:18:19this already that you're struggling with
5:18:21your email or your ads or your sales
5:18:23pages and I can see that if you do X Y
5:18:26and Z we will get you results. How does
5:18:29that sound?
5:18:31That's what I would do. So the the the
5:18:34formula here is answer honestly. But
5:18:38don't just answer honestly and twill
5:18:40your thumbs and sit there and be like,
5:18:41"Oh, well I lost a client." No. Answer
5:18:45honestly and then answer confidently.
5:18:47Honesty and then confidence. Now, how
5:18:50can you have that confidence when you're
5:18:52on that call if you didn't do your
5:18:53homework ahead of time? I don't know.
5:18:55You're probably not going to have it.
5:18:57So, instead, the way you approach
5:18:59outreach is trying to avoid this
5:19:01question entirely to begin with. Most my
5:19:04students never get this question. Maybe
5:19:06like 1% of the time. They never get the
5:19:08question, "Show me your portfolio,
5:19:10proof, client work, case studies,
5:19:12results, all these things." And why
5:19:13would that be? They never get that
5:19:16question on a call. Almost never.
5:19:18Because the way they approach outreach
5:19:20and the way I teach outreach and the way
5:19:21I do outreach is very different.
5:19:25You your outreach starts your sales call
5:19:27success starts. By the way, my students
5:19:29get about 70 80% close rate on a call.
5:19:31It's not because they're sales skills.
5:19:33It's because of what they do ahead of
5:19:35the call. This is what you're supposed
5:19:36to do ahead of the call is when you
5:19:37don't have a portfolio cuz you're brand
5:19:39new. You don't have any client work cuz
5:19:40you're going to get client number one.
5:19:42you don't have any results. Maybe you
5:19:43have one or two clients, but you haven't
5:19:45got a result yet. You avoid that
5:19:47question when you give them proof
5:19:50upfront. You see, the only reason
5:19:51they're asking that is because they're
5:19:53remotely interested. And the only reason
5:19:56that they're asking that at all is
5:19:58because they don't want to waste their
5:20:00money. They don't want to waste their
5:20:02time. They don't want to drop thousands
5:20:03of dollars into somebody who is going to
5:20:05be a fraud or a scammer or lie or cheat
5:20:07or just suck at what they do and get
5:20:09them no results and break their
5:20:10business, tarnish their reputation,
5:20:12their brand. They want proof that you
5:20:15know what you're doing. They know what
5:20:16you're talking about because you are an
5:20:17investment to them. You're not a writer.
5:20:19You are an ROI, return on investment.
5:20:22And they if they look at you and they
5:20:23don't have enough proof, really good
5:20:25odds, you're going to be a bad return on
5:20:26investment. But if you have some proof,
5:20:28good return. So, how do you generate
5:20:30that proof? Then it's very simple.
5:20:33Before you even try to outreach to
5:20:35somebody, you're going to go look at
5:20:36their business. Go look at their copy.
5:20:38Let's just say you're an email
5:20:39copyriter. Go look at their email. Go
5:20:42look at Go sign up to their email list.
5:20:44Go look at their signup form. Go look at
5:20:46their signup form copy. Go look at their
5:20:48signup form incentive like the lead
5:20:49magnet or a free newsletter. Go look at
5:20:52how where is it? Is it in the right
5:20:53place? Is the copy good? Is the lead
5:20:55magnet good? Get inside the email. Sign
5:20:57up to their email list. Go look at their
5:20:59first email. Look at their welcome
5:21:00email. Is their welcome email good?
5:21:02How's the subject line? How's the
5:21:04preview text? How's even the sender
5:21:05name? When you open that email, is there
5:21:07a greeting? Is there a clear reputation,
5:21:09authority, credibility? Is it easy to
5:21:11read or is it big chunks of text? Is it
5:21:13just talking features or is it talking
5:21:14benefits? Is there a clear value
5:21:16proposition? What makes this person
5:21:17different from the next? Is there
5:21:19storytelling? Is this person giving you
5:21:21that leave that they told you they
5:21:22would? Is the hook itself good? Is there
5:21:25a PS telling you what's going to happen
5:21:26the next email? Right? Look at all of
5:21:29their stuff and whatever you can see
5:21:31that they're doing wrong that could be
5:21:32improved. Just go write it down. Open up
5:21:34a Google doc. Write down every single
5:21:36thing. Do a full audit, a copy audit.
5:21:39Write down just how do you do a copy
5:21:41audit, Brandon? It's simple. Just
5:21:43pretend they hired you yesterday and you
5:21:45make a game plan of what you need to do
5:21:46to improve their business as the
5:21:48copyriter now. It's that simple. Just
5:21:50pretend you already worked for them.
5:21:51Right? This is how you get clients. Just
5:21:53start doing the work that you would do
5:21:54as if they already paid you and you're
5:21:56going to get clients that way. Right? So
5:21:58do the work ahead of time. Do a copy on
5:22:00it. Take 30 to 60 minutes. Do this. Oh,
5:22:03but that takes a lot of time. Brandon,
5:22:04you know what takes a lot of time? Cold
5:22:06emailing and cold spamming people with
5:22:07lifeless copypaste templates for 5 hours
5:22:10a day for months on end and getting zero
5:22:12results. That takes a lot of work and a
5:22:14lot of time. This is actually the easier
5:22:16one is go high value, low volume. Look
5:22:19at people who have money. Go pitch the
5:22:22right people green flags that they're a
5:22:23good client and then go give them stuff
5:22:25ahead of time. Give them an audit. And
5:22:28then if you want to take to the next
5:22:29level, go write them their first piece
5:22:30of copy from scratch. What? Free work?
5:22:33Yeah. If you're not making 5, 10, 15K
5:22:35per month as a copyriter yet, you should
5:22:37not be above free work. Otherwise, you
5:22:39need to go humble yourself and go prove
5:22:40yourself. If you know anything about
5:22:42Alex Heroszi, this guy, his first
5:22:45business being a a personal trainer,
5:22:47fitness coach, this guy coached five
5:22:51guys for free for three months straight.
5:22:53A full-time job. Five guys, three months
5:22:56straight. Full-time work, $0. He did it
5:23:01for free. Are you Are you smarter than
5:23:04Alex Herozi? He did this with every
5:23:05business. He did free work up front. And
5:23:08then, so what happened after the 3
5:23:09months with these guys? All of them got
5:23:11results. He got them all results and
5:23:12then he said, "You know what? If you
5:23:13want to keep doing this, you want me to
5:23:14keep training you, start paying me now."
5:23:17All five said yes cuz he was actually
5:23:19good at what he did that he proved
5:23:20himself up front. He took all the risk
5:23:22off them and when he actually got them
5:23:23results, they were like, "Yeah, 100%
5:23:25I'll keep paying you or I'll start
5:23:26paying you." Boom. Instant full-time
5:23:29income in 3 months. The same is true for
5:23:31you. You need to go prove yourself ahead
5:23:33of time. Write a free copy on it. And
5:23:35then if you want to take the next level,
5:23:36write them a free sample. The way you
5:23:38land clients 2026 is with proof, not
5:23:40promises. Those don't work anymore. You
5:23:42can't just give some crazy offer up
5:23:44front and promise and this and that and
5:23:45money back guarantee and I'll give you a
5:23:47dog and put you up in a hotel if I don't
5:23:49get you your money. Don't do that stuff.
5:23:50It doesn't even matter. Just give proof
5:23:53up front and help people up front, not
5:23:55expecting anything in return. So, this
5:23:58saves you on that call, right? Backing
5:24:00back to the call when it's like, "Oh,
5:24:02what's your experience?" You avoid this
5:24:04question 90% of the time when you do
5:24:07this kind of outreach the work ahead of
5:24:09time in the DMs. When you give up front,
5:24:11when you give value first and you prove
5:24:13yourself, right? You enter the door when
5:24:15you're brand new. How do you land
5:24:16clients? You enter the door as a
5:24:18consultant and you will land them as a
5:24:20copywriter. So, prove you understand the
5:24:23stuff up here in your head, the
5:24:24strategy, the marketing, the copy with
5:24:26the audit. Give them a game plan.
5:24:29Business owners just want to be given a
5:24:30game plan. and then prove you can
5:24:32actually write the stuff by giving them
5:24:33a free sample up front. This stuff
5:24:35proves your competence and it proves
5:24:37your copy ability. This eliminates those
5:24:39objections of does this guy know what
5:24:41he's talking about? Does he know how to
5:24:42actually write the stuff by the time you
5:24:43get on the call so you eliminate
5:24:45objections in your outreach so those
5:24:48people don't ask you this when you get
5:24:49on the call. You get on the call and you
5:24:50start diving into their business and
5:24:52then show you show them how you can help
5:24:53them. Boom. That's why my students get
5:24:55about 70 80% close rates. Okay, so
5:24:58that's how you're going to do it. Next
5:25:00time somebody asks you, right? Don't
5:25:02first of all avoid the question if you
5:25:03can by giving proof up front. Free
5:25:05audit, free sample, and actually know
5:25:07what you're doing, right? If you're not
5:25:08in the books, if you're not reading this
5:25:10book every day like it's your Bible,
5:25:11right? Read your Bible. That's still
5:25:13good. But read this too like it's your
5:25:14copy Bible. Adwe copyright handbook. If
5:25:17you're not reading that every day,
5:25:18practicing copy, going through courses
5:25:20and coaching, don't kid yourself
5:25:21thinking you're a copywriter, right?
5:25:23Writing for 5 minutes a day or an hour
5:25:26every 3 days doesn't mean a thing.
5:25:27you're going to get taken out by the
5:25:29competition. So, you need to actually
5:25:31get good at what you do. And then it's
5:25:32going to be a lot easier to audit
5:25:33people's business and write their copy
5:25:35ahead of time to outreach. And when you
5:25:38send that outreach, you're going to
5:25:39completely avoid that question most of
5:25:41the time. And if you face that question
5:25:43still, it's very simple. If you've
5:25:45already done an audit ahead of time and
5:25:46somebody says, "Okay, so what's your cl
5:25:49what's your experience? How many clients
5:25:51have you worked with? What results have
5:25:52you gotten? Where's your portfolio?"
5:25:54when they ask you that question, if they
5:25:56ask that, you can say, "Hey, you know
5:25:58what? I'm actually pretty new to be
5:26:00completely honest with you. I I don't
5:26:02have a lot of client experience." But
5:26:04what I can tell you is I can confidently
5:26:05get you results and I know that. And the
5:26:07reason I know that is because I've
5:26:08already looked at your business ahead of
5:26:09time. I've already set you an audit
5:26:10ahead of time. You got on this call with
5:26:12me because you saw the value in that
5:26:14audit and you can tell it's a good idea.
5:26:16I can already look at your emails and
5:26:17see your sign up form is messed up and
5:26:19needs to go above the fold. Better copy,
5:26:20better incentive. I can see your subject
5:26:22line, preview text, your open rates are
5:26:24definitely not great because of those.
5:26:26Inside the email itself, you're missing
5:26:27this, this, this. I know that I can
5:26:29write those better emails for you and we
5:26:31can start for a month trial. How does
5:26:32that sound? Sounds good. And if we work
5:26:34together for one month and that's a good
5:26:35fit, we can talk about a long-term
5:26:37partnership. So, how about this? After
5:26:39the call, I'm going to put together a
5:26:40couple packages for you based on your
5:26:42needs, based on emails you're wanting,
5:26:44based on different budget points, and
5:26:45you can take a look at that and see if
5:26:46it works. Sound good? Sound good? Cool.
5:26:48Thanks for meeting. That's how you do
5:26:50it. That's how you end the call. That's
5:26:51how you close a client. This isn't
5:26:52hardcore sales. It's just helping people
5:26:54and proving yourself up front and then
5:26:57doing that on repeat. Okay, that's how
5:26:59you answer the question. Now, go get
5:27:01those clients. How do you actually land
5:27:03a client online for $1,000, $2,000,
5:27:05$4,000 per month? How do you actually
5:27:08convince a stranger on the internet as a
5:27:10new copyriter to hand over $1,000 a
5:27:12month start payment, $3,000 a month?
5:27:14I've made as much as $8,300 a month on
5:27:16retainer from a single client. That's
5:27:19over six figures per year, by the way,
5:27:20from one client. How do you actually
5:27:22convince that stranger on the other on
5:27:24the other end of the internet to give
5:27:25you that money as a copyriter? Well, if
5:27:27you ask most copyrightiting gurus and
5:27:29coaches online, they'll tell you,
5:27:31"Great, you started learning
5:27:32copyrighting day. Let's go pitch someone
5:27:34for that $3,000 a month retainer
5:27:35tomorrow." Which is some of the dumbest
5:27:38advice I've ever heard online. Um, the
5:27:40thing is what it actually takes to go
5:27:42land a retainer client for $1,000 to
5:27:45$4,000 a month. And by the way, you only
5:27:48need about 2, three, four of those and
5:27:49you're making 10K a month. The way
5:27:52you're going to get there is not by
5:27:53trying to go for the money right away.
5:27:55It's actually skipping over the money
5:27:57part and giving free work up front. Now,
5:28:00this may sound counterintuitive. You may
5:28:02say, "Screw that, Brandon. I want to go
5:28:04get paid today. I'm going to get paid
5:28:05what I'm worth." Well, guess what? If
5:28:07you were getting paid what you're worth,
5:28:08then why aren't you making 10K a month
5:28:10yet? Maybe because you need to prove
5:28:13yourself and prove your worth to clients
5:28:15online, right? I have landed clients in
5:28:17every single way imaginable. Cold email,
5:28:20inbounds, Fiverr, Upwork, Facebook
5:28:22groups, job boards, referrals, in
5:28:24person, every single type of outreach
5:28:27that you could possibly do to land
5:28:28coping clients. I've done it all over
5:28:30the past few years. I've worked with
5:28:31seven and eight figure brands. I've
5:28:33generated millions of results in for
5:28:34these clients. I myself have profited
5:28:36over $800,000. And I've taught a
5:28:38thousand copywriters who have paid me
5:28:40money to teach them how to do this. I
5:28:42can tell you right now, the fastest way
5:28:44to get paid as a copywriter is through
5:28:48free work. Now, I'm not going to sit
5:28:50here and tell you you're going to have
5:28:51to spend the next 6 to 12 months doing
5:28:53tons of free work and like just a year
5:28:56of your life is just a prison sentence
5:28:58of free and you get paid nothing. No.
5:29:01But there is a way to unlock paid
5:29:04clients by doing free work. And there's
5:29:06a specific strategy you need to deploy
5:29:08in order to make this happen. So quick
5:29:11story here about Alex Herozi. If you
5:29:13haven't heard Alex Heroz, if you look at
5:29:15Alexi, every single business this guy
5:29:17started, he always did the same thing.
5:29:20He did he got good at the skill first,
5:29:23then he did free work, then he got paid
5:29:26and leveled up. Every single business he
5:29:28started back to his first business, Alex
5:29:31Herozi, this is the $100 million man.
5:29:32Like if you don't know Alexi, go look
5:29:34him up. He's the one of the best online
5:29:36business gurus there is who is actually
5:29:37legit. The first business that he ever
5:29:40started was fitness coaching. He was a
5:29:43personal trainer fitness coach guy. So
5:29:45what he did was number one he got good
5:29:47at the skill of fitness first. This guy
5:29:50got jacked himself. He was working out
5:29:51daily. He studied the thing like this
5:29:54guy knew how to look good and get fit
5:29:57and be strong. Um and he did that first.
5:30:00So the first step he did was he built
5:30:01the skill up. Okay, this is I'm telling
5:30:03you this because I'm showing you how to
5:30:04make money with copyrightiting, how to
5:30:05make 10K a month. He built the skill up
5:30:07first and he got good himself. The
5:30:09second thing is he could have just gone
5:30:11and be like, I'm going to go charge
5:30:12people $1,000 a month to coach them or
5:30:15teach them cop uh teach them fitness and
5:30:17get them jacked or whatever. But he
5:30:19didn't do that. What he did was he
5:30:22actually went after he got good at the
5:30:24skill and when he started to think, let
5:30:26me start my business now, he went out
5:30:29and made a free pitch. He said, "I'm
5:30:32going to take five guys on for free and
5:30:35train them for three months straight as
5:30:37their personal trainer, fitness coach.
5:30:39I'm going to give them diet, a custom
5:30:41diet plan, a custom fitness plan. I'm
5:30:43going to keep them accountable. I'm
5:30:44going to be checking on them. I'm going
5:30:45to we're going to do progress updates.
5:30:47I'm going to watch their form. I'm going
5:30:48to track their stuff. I'm going to be
5:30:49accountable. And I'm going to get them
5:30:51results. I'm going to fully be a
5:30:52full-time personal trainer and fitness
5:30:55coach to these five guys for three
5:30:57months straight. And you don't have to
5:30:59pay a dollar.
5:31:01He put that out there. He was more than
5:31:03qualified qualified to charge something,
5:31:06but he didn't do that. He went the free
5:31:08path first. And so what happened? Well,
5:31:10he got five guys to come on board and he
5:31:13got all five guys results. And at the
5:31:16end of those three months after getting
5:31:18those guys results, cuz he was good at
5:31:19what he did, wink wink, really important
5:31:22part. Those five guys, he said, "You
5:31:25know what? If you like this, start
5:31:26paying me now and we'll keep going." And
5:31:28guess what happened? All five started
5:31:31paying him and from there boom Alex
5:31:34Herozi instantly got to full-time
5:31:37overnight. But that instantly happened
5:31:39from months of training ahead of time, 3
5:31:42months of free work and then he got to
5:31:44full-time just like that.
5:31:47And then from there we know the story.
5:31:48If you know the story of Alexi, he went
5:31:50on to build his first gym from those
5:31:52first five clients. Eventually he scaled
5:31:54up to building a gym. Then he built a
5:31:56second and a third and a fourth and a
5:31:57fifth. Then other people start saying,
5:31:59"How the heck are you building gyms? I'm
5:32:00a gym owner. I want to grow. You clearly
5:32:02know what you're doing with business
5:32:03marketing." Then he starts Gym Launch.
5:32:04Then he scales Gym Launch. Then he sells
5:32:06it for like $50 million. Then he builds
5:32:08a bunch of other companies. Now he's the
5:32:09$100 million man. Now, you may not care
5:32:12to get to $100 million like Alex Mosie.
5:32:14But I'm telling you right now, if you
5:32:15want to get to at least six figures per
5:32:17year, writing words from your laptop so
5:32:20you are your own boss, be able to work
5:32:22from home, work when you want, have more
5:32:24free time, quit your 9 to5 that you
5:32:25hate, have more time for your friends,
5:32:27your family, your kids, travel the
5:32:29world, be your own boss, be in control
5:32:30of your life. If you plan on doing that
5:32:33in any way, shape, or form, which I'm
5:32:34guessing you do want that because you're
5:32:36here watching this video on how to land
5:32:38these clients, here is exactly what you
5:32:40need to do first. Step one, just like
5:32:43Alexi got good at fitness, you need to
5:32:47get good at copyrightiting. And what
5:32:49that means is you need to write daily,
5:32:51you need to learn daily, and when it's
5:32:52time for you to outreach, outreach
5:32:54daily. How do you do this? You start
5:32:57getting in the books and invest in your
5:32:58education. Go get the books. If you want
5:33:01to move faster, go buy courses. Go buy
5:33:04coaching. This is a shameless pitch.
5:33:06Join my academy. Other programs will
5:33:08charge you $1,000 a month for what I
5:33:09give you. You get it for 10% of the
5:33:11price. Join my academy in a link in bio.
5:33:13If you want a full structured course,
5:33:15hands-on help, accountability, uh, group
5:33:18coaching, writing feedback directly from
5:33:20me. If that's the kind of thing that you
5:33:21would thrive in in that kind of
5:33:23environment of accountability and
5:33:24structure, join. But you know what? You
5:33:26don't have to. You can just keep
5:33:27watching YouTube videos. I got 700
5:33:28YouTube videos for free. you. There's
5:33:29other copyrightiting channels out there
5:33:30who can teach you good copyrightiting
5:33:32skills, too. But get in the books first.
5:33:34Invest in your education. Write every
5:33:36single day, 60 minutes a day. Hand copy
5:33:39and study high performing sales letters
5:33:40and ads like Gary Halbert, Claude
5:33:42Hopkins, John Cables, Gary Beninga,
5:33:44David Oggoy. Go look at those guys
5:33:46online and write out their copy word for
5:33:48word. This these three things will get
5:33:50you really good really fast. Writing
5:33:52every single day, just like a journal,
5:33:54diary, I call it powering sessions, 60
5:33:56minutes. reading copyrighting books or
5:33:58listening to audiobooks, uh going
5:34:00through courses and coaching, getting
5:34:01writing feedback. You do this for 30
5:34:03days, most people will be ready to land
5:34:05clients within 30 days of doing that,
5:34:07just building up the core skills. Once
5:34:10you are ready, once your skill is there,
5:34:12how do I know if I'm ready to start
5:34:13landing clients, Brandon? When you can
5:34:14write better copy than the business
5:34:16owner, and if you don't know by looking
5:34:18at someone's copy, if you can write
5:34:19better copy, you're not ready. and hit
5:34:21the books and get back into the get back
5:34:23into the the digital gym and start going
5:34:25through more courses and coaching and
5:34:27writing more in Google Docs when you are
5:34:29ready.
5:34:31The biggest mistake I see people make is
5:34:33think they think great time to go line
5:34:35clients. I'm going to go like go pitch
5:34:37people my offer for $3 $4,000 a month
5:34:40for retainer and they go out there, they
5:34:42go cold email people, which is the wrong
5:34:44way to do things by the way. high volume
5:34:46cold email and cold DMs and they hear
5:34:48crickets and even if they get people on
5:34:49a call, they make the pitch for 4K a
5:34:51month and you know what this person
5:34:52says? Nothing. They ghost them cuz
5:34:55they're not going to buy. Now, why
5:34:56wouldn't they buy? Because of one
5:34:59crucial thing that if you actually study
5:35:03these books and you actually understand
5:35:05copyrightiting, you'll know why people
5:35:07are not buying from you and giving you
5:35:09that $4,000 month strike payment that
5:35:11you're so desperately waiting for. The
5:35:14reason is you haven't proven anything.
5:35:17You don't have enough proof. If someone
5:35:20wants to buy something, you need to
5:35:22generate proof. You should know this if
5:35:24you're studying copyrightiting every
5:35:25single day that proof is everything in
5:35:27copy. You can make promises all day long
5:35:29in your copy, in an email, a sales page,
5:35:32an ad, whatever. But if you have no
5:35:35proof to back up anything you say, your
5:35:37words have no weight. Every time you
5:35:39make a claim in your copy, you need to
5:35:42back it up with proof. Because if you
5:35:45have no proof, all you're saying is
5:35:47empty words that mean nothing. So, this
5:35:50is why the best copywriters really do
5:35:52know how to land clients the easiest.
5:35:54Because when you get this stuff in here,
5:35:56you're going to apply this to your
5:35:57outreach and crush it with outreach.
5:36:00So, why won't people just pay you $4,000
5:36:03a month even if your skills there?
5:36:06because they need to see evidence that
5:36:08if they're going to start paying you
5:36:09thousands of dollars, you're going to be
5:36:11a positive ROI on their money. You see,
5:36:14business owners are not hiring you
5:36:16because you're a writer. You're not JK
5:36:18Rowling. You're not Stephen King. Stop
5:36:20pretending that you're you're some fancy
5:36:22author and people are hiring you for
5:36:24your fancy writing skills. They don't
5:36:26care. They don't care that you're a good
5:36:28writer. They don't care that you sound
5:36:30fancy. They don't care if you've got an
5:36:32A+ in English or whatever or you have a
5:36:35journalism degree. Nobody cares.
5:36:37Business owners do not care. The only
5:36:40thing they care about is if I put money
5:36:44into you, you're going to give me more
5:36:46money back. You are simply an
5:36:48investment. You are an ROI. And
5:36:50hopefully, you're a positive ROI and not
5:36:52a negative ROI. ROI means return on
5:36:54investment. So, the whole point is
5:36:56business owners are paying you $1,000
5:36:58because they're anticipating that you're
5:37:01going to return them $2,000, $5,000,
5:37:05$10,000, $100,000.
5:37:08The reason business owners hire you, and
5:37:10the reason when they buy anything and
5:37:11hire anything and invest in anything is
5:37:14because when I put a dollar in, I'm
5:37:16expecting $2 out, $5 out, or more. When
5:37:20I put money in, I'm going to get more
5:37:21money back in return. you are an
5:37:23investment. Nothing more, nothing less.
5:37:26So, the better you can start thinking
5:37:28like, how can I make myself a good
5:37:29investment to these business owners, the
5:37:32quicker you're going to start getting
5:37:33paid? And now, if I'm a business owner
5:37:34and someone comes up to me and I get
5:37:36pitched all day long because I'm I have
5:37:38my coaching business. I am my audience.
5:37:40I don't have a huge audience, but I have
5:37:42DMs and cold emails every single day.
5:37:45People pitching me their services.
5:37:46Graphic designers, YouTube video
5:37:48editors, salespeople, DM setters, other
5:37:50copyriters. Believe it or not, every day
5:37:53I'm getting bombarded. So, I'm seeing
5:37:55what people are doing and I'm seeing
5:37:56what pages I respond to. Delete, ghost,
5:37:58and whatever. I'm always looking.
5:38:01The people who get my attention the most
5:38:03are the ones when they approach me show
5:38:06very quickly proof of their expertise.
5:38:10I'm not just going to go drop $4,000 on
5:38:12a video editor just because somebody
5:38:14says, "Hey, bro. I can make you some
5:38:16awesome videos and make it happen
5:38:18because um I've been doing this for a
5:38:21while and this is you know like I'm
5:38:24going to guarantee you clicks and
5:38:25results and views and revenue and blah
5:38:28blah blah and if you don't then I'll
5:38:29give you your money back. Like I don't
5:38:32care. The only thing I care about is
5:38:34have you made videos that have gotten
5:38:36people results and show me the case
5:38:38studies proof of that. So case studies
5:38:41is your secret here. A case study is the
5:38:44answer. A case study is the proof you
5:38:45need. When you're new and you don't have
5:38:47results, a portfolio, testimonials, like
5:38:50anything to show for, then you need to
5:38:52do whatever it takes to get your foot in
5:38:55the door and do free work ahead of time.
5:38:58Your main goal when you're new should
5:39:00not be, let's go get some 1,000 to
5:39:02$4,000 clients. Your goal when you're
5:39:05new should be let's build a case study
5:39:07as fast as humanly possible because the
5:39:10case study will unlock those $1,000 to
5:39:13$4,000 clients. And when like I said
5:39:15when you have three, four, five of
5:39:17these, just do the math. Now you're
5:39:20making $3,000 to $20,000 a month
5:39:23depending on how how many retainers you
5:39:24get. Like you get you get four clients
5:39:28at 3K a month, you're making 12K. Like
5:39:29it's it's not far away, but it's far
5:39:32away if you go for the money too quick.
5:39:34You need to be patient. The end goal is
5:39:37we're here to make money. That's why
5:39:38you're here. That's why I'm here. We're
5:39:40writing. I'm not writing copy because
5:39:41it's my lifelong passion and dream just
5:39:44to write all day long. Don't get me
5:39:45wrong, I love it. It's way better than
5:39:47doing the previous jobs I was doing. But
5:39:49I'm here to make 10K plus per month to
5:39:51go get me the life I dreams to do to go
5:39:53do the things that I want to do. have
5:39:54time with my family, travel the world,
5:39:56like let my wife quit her job and like
5:39:58be flexible and hang out with my kids
5:40:00and do the things that I want to do,
5:40:02right? You're here to make money. You're
5:40:03here to make 10K plus a month most
5:40:05likely, right? Let's not kid ourselves.
5:40:07That's what we're here for. But it you
5:40:10need to you need to be patient. That
5:40:14number that you are trying to get to,
5:40:15that income goal, so you can quit your
5:40:17job and have a laptop business, you need
5:40:20to not get too greedy too quick.
5:40:23Otherwise, you're going to screw
5:40:24yourself and this is going to end up
5:40:25taking you way longer than you need.
5:40:27What you need to do is prove yourself by
5:40:30building a case study right out of the
5:40:32gate as fast as you can. Once you're
5:40:34good enough at the skill, you've been in
5:40:35the books, you've been in the courses,
5:40:37you've been getting maybe writing
5:40:38feedback and coaching from a coach. Wink
5:40:40wink, hint hint, click the link below if
5:40:42you want some help. No pressure, you
5:40:43don't have to, but if you just maybe you
5:40:44want to move faster, like that's how
5:40:46it's going to be done.
5:40:48The thing that you need to do is once
5:40:50you're good enough at the skill is to go
5:40:52build a case study as fast as humanly
5:40:54possible, even for free. Now, if you
5:40:57want to try to go for the money and make
5:40:59it happen, like some people can do that.
5:41:01It's just most likely when you first
5:41:03start, it's very hard to convince
5:41:04business owners to pay you $1,000 unless
5:41:07you have proof of results already.
5:41:10So your main mission to unlock those
5:41:121,000 4,000 a month clients that the key
5:41:16is the case study. The key is proving
5:41:19yourself. So what do you got to do? You
5:41:21got to do whatever it takes to do free
5:41:23cheap work, whatever to build a case
5:41:25study. When you start outreaching, be
5:41:27willing to work for free. If you can get
5:41:29an opportunity to work with a client
5:41:31who's like, you know, making 10, like
5:41:34ideally 50 to 100k a month in revenue,
5:41:36and if they're only willing to let you
5:41:38work for them for free just to build a
5:41:40case study, like do whatever it takes.
5:41:42That is a golden opportunity because you
5:41:44will unlock these bigger retainers by
5:41:47building this up first. What exactly is
5:41:50a case study? A case study is simply
5:41:52showing people, I worked with this
5:41:54company. I wrote this stuff for them.
5:41:57this is the revenue that it got. Here's
5:41:58some proof that I actually made this
5:42:00money for them. And here's a video
5:42:01testimonial of them saying this is all
5:42:04true. So, this business was struggling
5:42:06with XYZ problem. I came on board and
5:42:08started writing their emails. We took
5:42:10their email from $5,000 a month in
5:42:11revenue to $30,000 a month in revenue in
5:42:133 months. Here's some examples of emails
5:42:15we wrote. Boom, boom, boom. Here's some
5:42:17screenshots of results of revenue. Boom,
5:42:18boom, boom. And here's a video
5:42:19testimonial of them saying my name and
5:42:21saying this is all true and I you should
5:42:22hire me, too. That's a case study. That
5:42:25is a case study. It's showing a It
5:42:28literally doesn't have to be
5:42:29complicated. It could be literally a
5:42:30Google doc, a notion. If you want to
5:42:31make it a website, fine by me. But
5:42:33literally put in a Google doc. Here's
5:42:36the company. Here's how where I I took
5:42:38them from $5,000 a month in revenue to
5:42:40$30,000 a month in revenue in 90 days
5:42:43with email marketing or email
5:42:45copyrightiting or ads or social media
5:42:46ghostwriting or whatever your thing is.
5:42:49This is their challenge. They couldn't
5:42:50crack email. They didn't have the time.
5:42:51They didn't have the budget. They didn't
5:42:52have the money. They didn't have the
5:42:53knowhow, the strategy. I came on board.
5:42:55I wrote this for them. I did this email
5:42:57automation. I did this. I started doing
5:42:59weekly emails. I started doing lead
5:43:00magnets and growing their list. Next
5:43:02thing you know, they went from here to
5:43:03here. Here's some screenshots of proof
5:43:05of that. Sample emails, sample like
5:43:08results, revenue, Stripe links, Clavio
5:43:11if you're e-commerce dashboards,
5:43:13whatever proof you can show that you
5:43:15actually did the thing. And here's a
5:43:17video testimonial of them saying that
5:43:20reiterating the all the same stuff. That
5:43:22is a case study. That's what you want to
5:43:24show. And when you have that, when you
5:43:25have even one really good case study,
5:43:30this is what will get you this. That is
5:43:32what will get you that. That's it. You
5:43:35get one good case study where you can
5:43:38show evidence that you took a business
5:43:40from here and took them to here. You're
5:43:43in the money. You're clear. And this
5:43:45doesn't mean you have to show I made
5:43:47this business a million dollars in 30
5:43:48days. Like it could be literally, hey,
5:43:50this guy was making $3,000 a month from
5:43:52his email list, barely sending emails. I
5:43:55came on board. Now he's doing 10k a
5:43:56month. It took 30 days, took 60 days. I
5:43:59unlocked an extra $7,000 a month for
5:44:00him, which is $80,000 a year. It's how
5:44:03you paint the picture of what you did
5:44:05for the guy. Um, like it doesn't have to
5:44:07be crazy. It could even be like ideally
5:44:10it's we're showing off a revenue sales
5:44:12amount, generated this much money, but
5:44:14it could be I helped this guy go from
5:44:16closing two clients a month to four
5:44:18clients a month or three clients or
5:44:19five. It could be I helped increase his
5:44:22conversion rate from on his website from
5:44:241.2% to 1.8% which is actually a crazy
5:44:27increase in conversion. That's like 30%.
5:44:29I helped this guy, even if you don't
5:44:31have a revenue number, go for what you
5:44:33can. I helped increase their open rates
5:44:35from 15% to 35% in 60 days and click
5:44:39rates from 0.5% to 2.3% in that same
5:44:42time frame and grew his list from 500
5:44:46subscribers to 1500 subscribers in 90
5:44:48days. Like whatever you can say you want
5:44:50to say. That is how you build a case
5:44:52study is you need to be going and going
5:44:55going out there and giving free audits
5:44:59and samples to convince people to get
5:45:01your foot in the door even for free work
5:45:03upfront. Like go when you want to go
5:45:05work with somebody be willing to work
5:45:07for free in exchange for a case study.
5:45:10And the way you're going to get those
5:45:12people is by giving them a free audit
5:45:13and sample. You're going to write their
5:45:15copy for free at a time. One piece one
5:45:16piece of copy and give them like three
5:45:18to five tips to improve their copy in
5:45:20general. Show them you understand the
5:45:21stuff. Show them you can write the
5:45:22stuff. Get your foot in the door with a
5:45:24company. And like if you can go for the
5:45:27money and you want to make that pitch
5:45:28and you see they're hungry and they're
5:45:29willing to pay, sure, go for the money
5:45:30right out of the gate. But don't let
5:45:33that be the thing that holds you back.
5:45:35Don't let the thing be if you have a
5:45:37client who like you could probably get
5:45:39results for and they're like a decent
5:45:41sized business, but maybe they just
5:45:42don't trust you enough to start paying
5:45:44you $3,000 a month on retainer, but
5:45:47they're willing to give you a shot to
5:45:48let you do it for free
5:45:51so you can get a t testimonial and build
5:45:53a case study out of this. Like take that
5:45:56opportunity. That is the very thing that
5:45:59will unlock this. So there you go. That
5:46:03is why you need to build a case study.
5:46:04That is how you unlock these high ticket
5:46:06clients. And that is how you do this
5:46:08step by step. If you want to go be a 10k
5:46:12a month copyriter, you need to be
5:46:14patient. Of course, we're here to make
5:46:16money. Of course, you want to make 10k
5:46:17plus per month. But don't get greedy.
5:46:20Don't get impatient. Don't try to go for
5:46:22this too soon when you don't have proof
5:46:24of anything. You're just going to be
5:46:26spinning wheels and getting frustrated
5:46:27for 6 to 12 plus months extra that you
5:46:30don't need to. Go prove yourself for
5:46:34free for clients. Build a case study of
5:46:37results. Then take that case study back
5:46:40into the DMs and go land these
5:46:42retainers. And from there, every single
5:46:44new client you land is a new case study.
5:46:46More proof to charge even more. This is
5:46:49why I've been able to go from 1100
5:46:51$1,100 a month retainers up to $8,300 a
5:46:54month on retainer from a single client
5:46:57as a copyriter. It's because I stack
5:47:00proof. And then I stack proof and then I
5:47:02prove myself and I prove myself and I
5:47:04prove myself. You got to eat dirt for a
5:47:06bit. Eat dirt. You got to prove yourself
5:47:08and humble yourself and do some free
5:47:10work. Do it. You want to do whatever it
5:47:12takes to prove that you have this skill
5:47:14that when people look at you, they see
5:47:16dollar signs that you are a positive
5:47:18return on investment for them. Do
5:47:20whatever it takes because that will be
5:47:22the very thing. And you know what? One
5:47:24day you're not going to have to prove
5:47:25yourself much. You're going to be able
5:47:27to, if you do this, have a couple of
5:47:29clients, three, four, five clients. If
5:47:31you want to go agency and go more, make
5:47:32even more money. Be my guest. But three,
5:47:34four, five clients making 10K plus per
5:47:36month, maybe 15K doing this. If you
5:47:39commit to this for the next year or two,
5:47:41like you can get there and make it
5:47:43happen. And from there, like things get
5:47:46easier. Things get a lot easier. You
5:47:48just got to keep people around, keep
5:47:49them happy, and keep making the money.
5:47:51That's not hard after you've been with
5:47:52them for a couple months and learning
5:47:54their system, their business. So, there
5:47:56you go. That's how you build a case
5:47:57study. That is how you get these
5:47:58thousand $4,000 a month clients. Uh, if
5:48:01you want more help, click my link below,
5:48:03join my sixfigure copy academy. If
5:48:05you've been learning copyrightiting for
5:48:073 to 6 months, but you're not making at
5:48:09least $1,000 a month yet, you're doing
5:48:12something wrong. So, this is coming from
5:48:13a 10K month copyriter. Yesterday, I
5:48:15posted this on social media. Freelance
5:48:17copyriting isn't a get-richqu scheme,
5:48:19but if you've been learning for 3 to 6
5:48:21months and still make money, you're
5:48:22doing something wrong. And I had a ton
5:48:24of responses. Many people confused
5:48:26asking what they're supposed to do.
5:48:28What's going wrong? Why isn't it working
5:48:29for them? Many people offended, really
5:48:31angry and upset that I posted that. Uh
5:48:34lots of people saying copyrighting is
5:48:35dead. That's why it's so super
5:48:37saturated. No, it's not. No. Look at the
5:48:40data. 2025, $28 billion was paid to
5:48:42copyrighting copyrighting services. By
5:48:452030, that number is an increase by 60%
5:48:48at least to $42 billion. This is uh the
5:48:51sources are are verified. go look this
5:48:53up online on Google. Okay, so
5:48:55copyrightiting is in more demand than
5:48:56ever and it's going to keep increasing
5:48:58in demand and AI is not wiping it out.
5:49:00People who are using AI are making more
5:49:02money in less time. So that's not the
5:49:03problem. So the thing is I don't care if
5:49:06you're offended. I don't care if you're
5:49:07angry. What I care that you're making
5:49:10money as a copyriter and building the
5:49:11life of your dreams. Why is that?
5:49:13Because my mission is to help a million
5:49:15people make a full-time income with
5:49:17freelance copyrightiting. So, due to the
5:49:19response uh of this tweet and post I
5:49:22made everywhere, I want to make a video
5:49:23to break down the six most common
5:49:25reasons you're still stuck under $1,000
5:49:28a month as a copyriter, even if you've
5:49:30been learning for 3 to 6 months. Okay?
5:49:32So, I'm not going to leave you hanging
5:49:33and just say something's wrong and not
5:49:35tell you what. I'm going to tell you
5:49:35what in this video. So, keep watching.
5:49:38Are you ready to finally land clients as
5:49:40a as a copyriter? Because if so, we're
5:49:41going to dive in right now just to show
5:49:43you some income statements that I
5:49:45actually make this money. Here's
5:49:46February, March, this is 2025, April.
5:49:50Okay, here are some of my students. I
5:49:52have almost 800 copyrightiting students
5:49:54who I've taught copy to, help them land
5:49:56clients fast. Many of them getting to a
5:49:57full income fast. Okay, here's a little
5:49:58bit of proof that I know what I'm doing
5:50:00and know what I'm talking about. Here's
5:50:01some of my students, $1,500 cash
5:50:03collected, two clients one day, $1,000 a
5:50:05month uh for writing four emails a month
5:50:07as in her first month ever as a
5:50:09copyriter. Okay, so mistake number one.
5:50:13Why aren't you making at least $1,000 a
5:50:15month if it's been 3 to 6 months and
5:50:16you're and you're learning
5:50:17copyrightiting? Guess what? You're not
5:50:19writing copy enough most likely. Most of
5:50:21the time, this is the number one reason
5:50:23is you actually don't have the skill and
5:50:26the skill comes from learning to write
5:50:28this stuff. So 10 minutes a day is not
5:50:31enough. Posting one thing on social
5:50:32media, Twitter or threads or LinkedIn,
5:50:35that's not copyrighting. 1 hour every 3
5:50:37days isn't enough. Do you want to know
5:50:39what the minimum is that I'd recommend
5:50:41if you actually want to make money
5:50:42within 3 to six months as a copyriter
5:50:44and not just like 1 2 5 10 20 $100. I'm
5:50:48talking $1,000 plus per month. You need
5:50:50to do one hour every single day minimum
5:50:53of writing. If you aren't doing this and
5:50:56you don't like that sounds like a lot of
5:50:57work, Brandon, go pick something else
5:50:59that's easier. Guess what? You're not
5:51:01going to find an easier thing though,
5:51:03right? So if you don't want to do that,
5:51:04just stay at your 9 to5. But if you
5:51:05actually want to make this work, you're
5:51:07going to do an hour of writing every
5:51:08day. When I was a beginner copyriter in
5:51:102019, brand new, guess how much I wrote?
5:51:1410 minutes a day? 30 minutes a day? No.
5:51:16I was writing for 1 to three hours a
5:51:18day, every day as a brand new copyriter
5:51:22on top of my 12-hour day job. Okay?
5:51:26So, there's no excuses if you're like,
5:51:28"Well, I work full-time. Guess what? I
5:51:29work 12 hours." "Well, I go to
5:51:31university and I have a part-time job. I
5:51:32worked 12 hours." Try to say that you
5:51:35work longer hours. And if you do, guess
5:51:36what? There's still a way to make it
5:51:38work, right? So, what was I doing? I
5:51:40woke up before my 12-hour day job to
5:51:41write. After work, I often wrote as
5:51:44well. I did power writing sessions in
5:51:46the morning where I just freewrote to
5:51:47get started like a diary diary or a
5:51:50journal. But by the morning time, by the
5:51:52time I even got to work, I would had
5:51:54already written most days 1,000 words a
5:51:55day. I had already gotten a,000 words
5:51:57done. So, within 30 days, I had written
5:52:0030,000 words. Now, this is not like a
5:52:03light amount of work. Like, this is this
5:52:05is words. I was getting my word count
5:52:06in. After work, I was handcopying sales
5:52:08letters and ads by high performing
5:52:10copyriters like Gary Halbert. You know,
5:52:13I was practicing specialized copy after
5:52:14work, going through more courses. I was
5:52:16writing. I got my writing in first. If
5:52:18you're not writing, how can you expect
5:52:20someone to pay you money for writing?
5:52:22Right? It's very simple. So, go make
5:52:24sure you're writing enough. Okay, Brian,
5:52:26but I'm already writing enough. Okay,
5:52:27let's talk about mistake number two. You
5:52:30could be writing still every day,
5:52:31getting an hour done a day, but if
5:52:33you're not improving your copy, doesn't
5:52:35matter how much you write. Your goal,
5:52:38yes, it's to at the end of the day, it's
5:52:40to write words for a business owner. But
5:52:42that's not what your purpose is for
5:52:44getting hired. Business owners are
5:52:46hiring you to make them more money, to
5:52:48grow their business, to generate
5:52:50traffic, nurture traffic, convert
5:52:52traffic, and at the end of the day, make
5:52:53them money, make them sales. So you need
5:52:56to actually make sure you're not just
5:52:57writing words like an author or like
5:53:01academic writer in school, but you
5:53:03actually need to make sure that you are
5:53:04writing copy that generates results.
5:53:07Power writing sessions only get you so
5:53:09far. Yes, you need to build your general
5:53:11writing muscle, but eventually you need
5:53:12to make sure your copy converts. This is
5:53:14only possible by studying high
5:53:16performing copy, reading copywriting
5:53:19books,
5:53:21going through courses, and if you really
5:53:24want to make this work and make sure
5:53:25you're actually improving by getting a
5:53:27coach who's actually done this before,
5:53:28who's making the money you want to make
5:53:30with copyrightiting to give you feedback
5:53:32on your copy so they can just tell you
5:53:34your weak spots and exactly how to prove
5:53:35your stuff. Right? If you're not doing
5:53:37that stuff and you're like, "Man, what's
5:53:39going on? I'm sending all these
5:53:40outreaches." It doesn't matter if you're
5:53:42sending all these outreaches, but your
5:53:43copy sucks. Like, you're not going to
5:53:45get anywhere. You might be able to twist
5:53:46someone's ar to hire you, but the moment
5:53:48you start writing and it's not
5:53:50performing, you're out of there. So, you
5:53:52actually need to make sure you're good
5:53:53with the skill first before you actually
5:53:55go make money with it. Like, it's you
5:53:57can't expect people to pay you thousands
5:53:59if you haven't built a skill worth
5:54:01thousands. How can you make six figures
5:54:03per year if you don't have a six-figure
5:54:05skill down? me backstory. I invested
5:54:09$5,000 into my copyrighting education in
5:54:12the first year. The first year alone, I
5:54:14bought every copyrighting book and every
5:54:17course that I could get my hands on,
5:54:19every single one. I got like a dozen
5:54:21more copyrighting books sitting on my
5:54:22shelf over there. These are just a few
5:54:24of the top three. Okay. I bought every
5:54:27copy copy book. I bought every course I
5:54:29get my hands on. I learned daily. I was
5:54:31reading books, listening to podcasts and
5:54:33audiobooks and courses on the way to my
5:54:3612-h hour day job, right? I didn't just
5:54:37be like, "Oh, I have to commute to work
5:54:38for an hour. This sucks. My life sucks."
5:54:40I'd be like, "Okay, my life sucks. I'm
5:54:42committed to work right now. What am I
5:54:43going to do about it? Okay, you know
5:54:44what? I'm going to take this time to
5:54:46learn more. I'm going to study. I'm
5:54:47going to learn from the best. I was
5:54:48listening to David Garfinkle's podcast.
5:54:50I was like handcopying sales letters and
5:54:52ads by Gary Halbert. I was going through
5:54:55courses. I was watching Neville Madora's
5:54:57YouTube. Like I was constantly
5:55:00learning from the greats in every way I
5:55:02could. Reading, writing, handcuffing,
5:55:05studying, listening, watching, and
5:55:08always improving. Every single day, I
5:55:10was always improving.
5:55:12And that what did that lead to? Right? I
5:55:14invested $5,000 into in the first year
5:55:16in my education.
5:55:18Was every book a home run? No. Was every
5:55:20course a home run? No. Some sucked. But
5:55:22it was the combination of constantly
5:55:24kaizen, always improving, right? And
5:55:27that led me to making $1,000 a month by
5:55:29month 6, $5,000 a month by month 7,
5:55:32$9,000 a month by month 12, and 10 to
5:55:3415K month since. I was always improving.
5:55:37I am still improving. I just literally
5:55:38bought this brand new, it was not a
5:55:41brand new book, but it's brand new to
5:55:42me. Storyworthy. Why? Cuz I want to
5:55:44improve my storytelling more, right?
5:55:45It's getting even more important um as
5:55:47time goes on. Look at this. This is
5:55:48actually from one of my students, right?
5:55:51He's actually an advanced copyriter,
5:55:53Chris Gillis, right? Words that sell
5:55:56even in the apocalypse. Brand new
5:55:58copyright. You should get this book on
5:55:59Amazon. It's like 12 bucks or something,
5:56:01right? Even this has stuff that I
5:56:03probably haven't even like thought too
5:56:04much about. And it's also it's a
5:56:06hilarious book. I started reading it.
5:56:08Um, so I'm I'm still I've invested over
5:56:1130K into my copy education over the
5:56:13years. So, and I would have gotten a
5:56:15coach or community back in 2009 when I
5:56:17started, but that wasn't really a big
5:56:18thing. It was or super accessible. Now,
5:56:21it's easier than ever to get extra
5:56:22support to improve your copy. And at the
5:56:24very least, if you can't afford a coach,
5:56:26dude, go find another copywriter and
5:56:28like just give each other feedback on
5:56:30your writing. It's going to be obviously
5:56:31not the greatest greatest thing, but
5:56:33better than just doing this as a lone
5:56:34wolf. Okay, mistake number three. Why
5:56:37aren't you making $1,000 a month yet and
5:56:38spend 6 months?
5:56:42You're still doing old outdated outreach
5:56:44tactics. You're not outreaching the best
5:56:45way in 2026. Power writing sessions only
5:56:49get you so far, right? You need to
5:56:51actually do outreaches that make a lot
5:56:54of sense in 2026. That means you can't
5:56:57send generic copy paste outreaches,
5:56:59right? You cannot send generic copy
5:57:01paste outreaches anymore. That doesn't
5:57:03work. This might have worked 3, four, 5
5:57:05years ago. Cold email, just like sending
5:57:08like a few outreach messages, boom,
5:57:09you're making money. Doesn't work
5:57:10anymore like that. And it's not because
5:57:12copyrightiting is more saturated. is
5:57:14because the volume of outreach is being
5:57:17done by an individual cooperator has
5:57:19skyrocketed because of tools, AI
5:57:22automation, AI bots, all these things
5:57:25like where people are just spamming huge
5:57:27volume because someone told them it's
5:57:29just about volume, which I'll get to
5:57:31that in a bit and that's part of it, but
5:57:33it's not it's not just about volume.
5:57:35That's not true. Okay, the first thing
5:57:38before you start focusing on volume is
5:57:39focusing on getting it good. Okay, so
5:57:41you need to put some thought into your
5:57:43outreaches. Give free copy audits and
5:57:45copy samples up front. Go take an hour
5:57:47for each person you outreach to. Make it
5:57:48actually good. If not, you're wasting
5:57:50your time. Go actually help people. This
5:57:54is how you generate proof, which is it's
5:57:56you can't land clients without proof.
5:57:57Well, Bren, I don't have a portfolio. I
5:57:59don't have any proof. This is proof. You
5:58:01you show you prove your expertise that
5:58:03you know this stuff by giving free copy
5:58:05audits and copy samples. So, here's how
5:58:07you know if you gave a good copy audit
5:58:09and good sample. If they can take what
5:58:11you said in in an audit, hey, I looked
5:58:14at your business, you should do this,
5:58:15this, this to improve your coffee.
5:58:16Here's free coffee sample. If they can
5:58:18take what you said and implement it
5:58:19themselves and get results, your audit
5:58:22and outreach is good enough. If you give
5:58:24something to somebody, but it is not
5:58:26going to get them results,
5:58:28it's not good enough. Okay? Obviously,
5:58:31we want them to hire us, right? You you
5:58:33want to get hired, but like that's how
5:58:36good you should make your copy audit and
5:58:38what the piece of copy you send them. It
5:58:40should be good enough that if they never
5:58:41even hired you, but they just put
5:58:42themselves, it would work. So, I was
5:58:46stuck at under $1,000 a month for the
5:58:48first six months, right? That was my
5:58:49cap. Why? Because I was sending generic
5:58:52outreaches with some proof, but not
5:58:54enough. I was outreaching a lot, sending
5:58:56high volume, but it wasn't personalized
5:58:58or helpful, right? Until I switched my
5:59:00outreach strategy. Okay, here's mistake
5:59:03number four.
5:59:05You're all over the place. Stop it.
5:59:08Don't be the everything guy. Just think
5:59:11about this. Amazon didn't start as the
5:59:13everything store. They started as a
5:59:16bookstore. So the same is true for you
5:59:18if you want to make money with this
5:59:19thing. So
5:59:22if you're doing all the right stuff, but
5:59:24you're all over the place with your
5:59:25niche and your specialty, you're going
5:59:27to just be spinning your wheels over and
5:59:28over again. So stop pitching everyone
5:59:31with every type of copy. You're making
5:59:33it harder on yourself. Instead, here's
5:59:35what you're going to do. You're going to
5:59:36pick one niche, right? who you outreach
5:59:38to. You're going to pick one copy
5:59:40specialty that's the type of copy you
5:59:42write like ads, emails or sales pages
5:59:44and just do that one niche, one copy
5:59:47specialty and just focus on that. And
5:59:50after you get one to three clients and
5:59:52get case studies of results in that
5:59:54niche with that copy specialty, do
5:59:56whatever you want. Like keep going,
5:59:59that's fine. Pivot to a new niche, new
6:00:01specialty, or broaden your niche and
6:00:03broaden your skills. That's totally
6:00:05fine. But it's way easier to gain
6:00:07traction in one tight lane, one narrow
6:00:10specific lane first.
6:00:14Okay, let's say you're doing all that.
6:00:16I'm writing my copy. I'm, you know, I
6:00:19got my niche especially down. I'm
6:00:21outreaching with the right strategy. I
6:00:23still cannot make it work, Brandon. What
6:00:24the heck's going on? Pretty good odds
6:00:27you're targeting the wrong people then.
6:00:29Okay, you could be a great copyriter. I
6:00:31see this all the time. It makes me
6:00:33really sad when I see great copers who
6:00:35are broke, right? They might even be
6:00:37using the best strategy, the best
6:00:39outreach strategy. They're giving people
6:00:41good audits and this and that, but but
6:00:44it doesn't matter how good your copy is
6:00:46or how good you outreach if you're going
6:00:48after broke prospects.
6:00:51So, you need to stop pitching everyone
6:00:53with a pulse. You need to actually
6:00:55outreach to rich business owners. Aim
6:00:59for business owners making at least
6:01:0050,000
6:01:02to $100,000 a month already. So that's
6:01:05who you want to target. You want to
6:01:07target guys who are actually making
6:01:08money. They're making 50 to 100k a month
6:01:10already at least, right? They can be
6:01:13making more. Of course, there's nothing
6:01:14wrong with that. Want to be make going
6:01:16after those guys is so there's enough of
6:01:17the pie available for you so you can
6:01:19easily land a 2 to 5k a month retainer.
6:01:22That's that's what it comes down to,
6:01:24right? It's very hard to convince
6:01:25somebody who's making 5 10k a month to
6:01:27pay you two to $5,000. Like they're not
6:01:30going to give you like half of their
6:01:32revenue. They're not going to give you
6:01:33even a quarter of their revenue. This is
6:01:36way easier when they're What is up when
6:01:39you're making 100k month revenue? What's
6:01:40paying two to $2,000? 2% of your total
6:01:43revenue. 5,000 5% of your total revenue.
6:01:46These guys who have got to 100k a month
6:01:48already too. Something to keep in mind,
6:01:50they've they're not doing this as a one
6:01:51person business. That's very rare. They
6:01:53already have two, three, four, five
6:01:54hires. They probably have someone with
6:01:56customer service, a VA, an executive
6:01:59assistant, somebody who's doing um
6:02:01sales, something like that already, or
6:02:03graphic design or develop development.
6:02:06They already have hired people. They
6:02:07already know they need to invest in
6:02:08their business to make it grow. You are
6:02:10an investment to them. And for them,
6:02:12making 50 to 100K to pay 2 to 5K, it's a
6:02:15no-brainer. Of course, I need to invest
6:02:17in my growth, my marketing, my
6:02:18copyrightiting to make it grow. So,
6:02:20they're not, it's such a small number to
6:02:22these guys, the more money they're
6:02:24making. But if they're making 10K, oh
6:02:26man, $2,000 a month, that's 20% of my
6:02:29revenue. That's a tough sell. They're
6:02:30also way harder and pickier when they're
6:02:32making less money. So, look for signs.
6:02:36But, Brandon, how do I know how do I
6:02:37target rich people? Look for signs
6:02:38they're making money. Look for signs
6:02:40they have revenue. Look at followers. Do
6:02:42they have a large following? Right?
6:02:46Start with their following. Why? Why do
6:02:47we care about that? Because it's
6:02:48traffic. Okay? They look for a clear
6:02:50offer. They're not just an influencer,
6:02:52creator, whatever personal brand. They
6:02:54actually have a product or service for
6:02:56sale. Offer, traffic, followers is
6:02:59traffic plus offer equals money.
6:03:02Traffic, offer, money ideally, right? If
6:03:05the offer is good and the traffic is
6:03:07decent, right? It's targeted. Look for
6:03:09social proof. Look for taste uh
6:03:11testimonials, case studies of results
6:03:13that they actually that's proof that
6:03:14they're making money is happy customers,
6:03:16happy clients. Look if they're running
6:03:17active ads. Look on Facebook. uh
6:03:20Facebook ad library, Facebook Instagram
6:03:22ads, Google ads, see if they're running
6:03:23ads. What what does that say? It says
6:03:25they have a marketing budget. They can
6:03:26most likely afford most likely afford a
6:03:28copyriter. So, at the six month as a
6:03:30mark as a coperator, I this for me, I
6:03:32stopped focusing on broke prospects. I
6:03:34stopped hanging out where they're
6:03:35hanging out and instead I started
6:03:37becoming more intentional with who I
6:03:38reach out to. I put myself in
6:03:40environments where I'd run into business
6:03:42owners. Like literally I physically
6:03:45moved to Chiang Mai, Thailand because
6:03:47that I knew it was a digital nomad
6:03:49online business owner hub. I knew there
6:03:51was tons of people from the west like
6:03:54from US, Canada, UK, Australia, New
6:03:56Zealand who were like making like had
6:03:59online businesses making good money and
6:04:02I physically moved there for like a year
6:04:05and what do you know? What happens
6:04:07literally like the first week that we
6:04:09move into our condo there rooftop pool
6:04:11co-working space for like very cheap we
6:04:15but we start running into online
6:04:17business owners boom friend of a friend
6:04:20landed a client other guys met so many
6:04:22connections because I physically put
6:04:24myself in that environment here's a hint
6:04:26hint like go if you need to go put I
6:04:28started going to a co-working space I I
6:04:30got an office temporarily in my city
6:04:33downtown in like the business hub of my
6:04:36city and I got an office space there.
6:04:40Literally the first day I walk in for a
6:04:42tour of the place. The guy who's like,
6:04:44"Oh yeah, here and the place is called
6:04:46spaces. Oh yeah, here's like people this
6:04:48kind of guy liv that guy has this kind
6:04:50of business in this office. This oh
6:04:51there's another writer here actually as
6:04:52well. It's some other guy who does
6:04:53copyrightiting uh in this floor." He's
6:04:55like, "Hey, want me to introduce you to
6:04:56them?" Introduces me literally. I meet
6:04:59the guy. Hey, how's it going? Oh, you're
6:05:00a copyriter? Me, too. He says, "Hey,
6:05:02cool. I actually might have some work
6:05:03for you. Let me reach out to And the guy
6:05:05literally like doesn't even know who I
6:05:07am. Just gave me work instantly. Like
6:05:10literally I shook his hand say, "Hi, my
6:05:12name's Brandon." And the guy starts
6:05:14being like, "Oh yeah, I got some
6:05:15opportunities for you for writing." Like
6:05:19put yourself around money, right? By the
6:05:22way, this is the same office building
6:05:23that Dan Martell works out of. So like
6:05:26there's people there, right? If you got
6:05:29to force your way around other people in
6:05:30their environment, right? If you think,
6:05:32if you remember the movie Pursuit of
6:05:33Happiness, what did Will Smith's
6:05:36character do, right? He was walking down
6:05:38the street doing his whatever his thing,
6:05:39trying to sell his stuff, and all a
6:05:40sudden he sees these like super happy
6:05:43guys in suits walking out of their
6:05:45office looking rich, driving sick cars,
6:05:48and he's like, "What the heck? I got he
6:05:50his first thought was like, who are
6:05:51those people, and why are they happy?"
6:05:53And it turns out they were It was like a
6:05:55stock brokerage, like it was an office
6:05:56building that was like stock traders and
6:05:58a brokerage and financial environment.
6:06:01and he just forced his way to go in
6:06:03there and get around these people. Next
6:06:05thing you know, he makes it. So, if you
6:06:07have to physically get around, go to
6:06:09networking events, go to business meets,
6:06:10you don't have to move to Chiang Mai,
6:06:11Thailand, right? You could. It's not a
6:06:13bad idea, right? There's other places,
6:06:15digital nomad hotspots, uh Bali, uh uh
6:06:18Portugal, Lisbon, other areas, uh
6:06:23um Medigene, uh Colombia, there's lots
6:06:25of places all around the world that are
6:06:27like hot spots uh for online business
6:06:29owners, but it could be in your city. Go
6:06:31to business meetups, go to networking
6:06:32events, go to whatever business
6:06:34conferences, um do all that stuff. It
6:06:37it'll pay off. And you know what? How do
6:06:38you do this online, right? just go force
6:06:41yourself, force your way into the
6:06:44environments where rich people hang out.
6:06:46And for me, it paid off. I was making
6:06:48under $1,000 a month for 6 months. I f I
6:06:52moved to Thailand. I 5x my income in one
6:06:54month from 1,000 a month to $5,000 a
6:06:56month. Next month's over $7,000. Then
6:06:599,000 12 10,000 15,000 so on. Remember,
6:07:03I didn't 10x my copy skills overnight in
6:07:06that month. I just targeted guys with 10
6:07:09times the money. And I use the same
6:07:11skills that I was building up beforehand
6:07:12to make way more money. Okay, final
6:07:15mistake on I'm doing all this stuff. I'm
6:07:19getting in front of the rich people. I'm
6:07:20writing my copy. I'm improving. I'm
6:07:22doing the right strategy. I'm going
6:07:23after rich guys. Guess what? Sometimes
6:07:25it really is just a volume game. And at
6:07:28the end of the day, like you may not be
6:07:31making the money you want because you're
6:07:32simply not outreaching enough. It's as
6:07:35simple as that. You could be a great
6:07:36copywriter doing the best strategy,
6:07:38targeting rich business owners, but if
6:07:40you're not pitching clients, you're not
6:07:42landing clients and you aren't making
6:07:44any money. 10 minutes a day, not enough.
6:07:4830 minutes a day, not enough. You should
6:07:50be doing at least one hour of outreach
6:07:52per day. Wait, hold on a second,
6:07:54Brandon. You said 1 hour of writing,
6:07:55too. That's right. 1 hour of writing, 1
6:07:58hour of outreach, 1 hour of learning.
6:08:00Those three hours a day, anybody can do
6:08:02it. Even if you work an 8 hour job,
6:08:05you're a full-time university. Even if
6:08:06you were doing a 12-hour day job like I
6:08:08was, I still made it work. What the
6:08:11heck, Brandon? So, you're working 12
6:08:12hour days and 3 hours on copyrightiting,
6:08:14that's 15 hours a day. Don't you have to
6:08:17sleep? Yeah. You know what? Instead of
6:08:18work sleeping for 9 hours, I chose to
6:08:20sleep for six temporarily, sometimes
6:08:22seven. You know what I mean? I chose to
6:08:24give up 3 hours of binging Netflix. I
6:08:26chose to give up one, two hours of
6:08:27playing video games. I chose to not hang
6:08:29out with my friends as much and party
6:08:30and do all these things. Why? because I
6:08:32wanted to build something bigger. I want
6:08:34to do something with my life. I want to
6:08:35provide for for my wife and family. I
6:08:37want to retire my wife. I didn't want to
6:08:38work at the job she's working. I want to
6:08:40have time for my future kids, provide
6:08:41for my parents, travel the world,
6:08:43actually make something of myself,
6:08:45right? So, I chose to forsake those
6:08:47things and for a season, reduce them at
6:08:50least so I could build this up. Yes, one
6:08:53hour each day, that's peanuts. There's
6:08:56people doing way more than that, right?
6:08:57And here's the thing. I actually teach
6:08:59compared to other people. I teach a low
6:09:01volume, high value outreach method, the
6:09:03sniper bomb. And this method is getting
6:09:05most my students a paid client within 30
6:09:07days. So that means they require very
6:09:10few outreaches compared to most people's
6:09:12strategies to get a client. Typically,
6:09:14one out of 30 outreaches turns into a
6:09:17client. 30 outreaches. This is so tiny.
6:09:22And it's the fastest, most efficient
6:09:23outreach strategy I've seen over the
6:09:25years after earning over $700,000 as a
6:09:27copywriter, lining dozens and dozens of
6:09:29clients along the way and what I'm
6:09:30seeing work best with my nearly 800
6:09:32copyrighting students.
6:09:34But, but here's the big butt. If you
6:09:37only send three outreaches a month, even
6:09:39on average, this strategy will take you
6:09:4110 months to get a client. And that's
6:09:43just one client, right? Three outreaches
6:09:46a month, it's going to still take you 10
6:09:48months. And that's the fastest strategy
6:09:49I've seen. So, there are people out
6:09:51there sending 100, 200, 300 outreaches a
6:09:54day with much worse copy skills than you
6:09:57who are making way more money than you
6:09:59simply because they're just doing more
6:10:00volume.
6:10:02Don't think this is going to come easy.
6:10:04It won't. Don't think you're going to
6:10:06land a client on your first outreach,
6:10:07though. I've had some of my students
6:10:09actually have this happen, like five
6:10:10students. It sometimes happens, though
6:10:13it's very rare. Don't think it's going
6:10:15to be a cakewalk to land a 2 to 5k month
6:10:17retainer. Most people their first
6:10:19copyrighting client is $500,000 max.
6:10:23Most most of the time to get the case
6:10:25study to build results. And once you
6:10:27have that case study, then you go after
6:10:29the 2 to 5k month retainer. Way easier
6:10:31after.
6:10:32Just keep this in mind. Everything in
6:10:34life and in business will require more
6:10:38effort and more volume than you think. I
6:10:42promise you that. But the payoff will be
6:10:45incredible when you tighten up your
6:10:47copy, you practice daily, you outreach
6:10:49the right way, you find business owners
6:10:51with money, you consistently outreach,
6:10:54you can't lose. Like, you won't you
6:10:56won't lose if you just keep at it,
6:10:57right? And then it's just a matter of
6:10:58just not not quitting. Don't just don't
6:11:00quit then and you're going to win. So,
6:11:02all it takes, remember, all it takes is
6:11:04two to five clients paying you 2 to 5K a
6:11:07month and you're making 10K a month.
6:11:10Like, it's it's it's not far away. You
6:11:13just need to get one client. Get them
6:11:15results. Do whatever it takes. If you
6:11:16got to get a client for $200, $500,
6:11:20$1,000, cheap, free, doesn't matter. If
6:11:22it turns into a case study of results,
6:11:24you're in the money. You're aligning
6:11:25these clients in that range, right? I've
6:11:27landed retainers between $1,100 and
6:11:29$8,300 a month. That's every month they
6:11:32pay you that much on contract, okay?
6:11:35From a single client. So, you can do
6:11:37this. It's not impossible. You just need
6:11:39to follow the strategy. So, go fix your
6:11:41strategy. Follow these tips and build
6:11:43the business and life of your dreams as
6:11:45a copyriter. Hey, my name is Brandon
6:11:48Story and I went from zero to six
6:11:49figures per year as a copyriter within
6:11:5112 months. From knowing nothing about
6:11:53copyrightiting to within 12 months
6:11:54making $9,000 a month, then 10,000
6:11:5615,000 and so on. I've also worked
6:11:59alongside many seven and eight figureure
6:12:00brands like Mtomo, Localize, and
6:12:03Beehive. And I run the number one ranked
6:12:06copyright program on school out of 195
6:12:08copyrighting programs. The SixFear Copy
6:12:10Academy also has the most fivestar
6:12:12reviews of any copyrightiting program on
6:12:13school, more than twice as much as the
6:12:15next one. And you can see some of the
6:12:16reviews here.
6:12:19And so what is the SixFigure Copy
6:12:21Academy? Well, the SixFear Copy Academy
6:12:23is a simple dayby-day road map to take
6:12:26you from knowing nothing about
6:12:27copyrightiting to landing your first
6:12:28client and scaling a 10K a month. And we
6:12:30do this for a simple dayby-day 90-day
6:12:33road map right here. From day one, do
6:12:36these videos, do these actions, and so
6:12:38forth and so on. And if you join the
6:12:39sixfigure copy academy today, you are
6:12:41guaranteed to at least land your first
6:12:43client in 90 days or I will give you
6:12:46100% of your money back. That's my
6:12:48guarantee. And there's no other
6:12:49copyrightiting program on school who
6:12:51offers that kind of guarantee for our
6:12:52clients. It's a very easy to follow
6:12:54course from everything you need to know
6:12:56about mastering copyrightiting, landing
6:12:58clients and outreach, serving those
6:12:59clients, getting them results, and
6:13:01scaling to 10K a month sustainably even
6:13:03on the side of your 9 to5. Goal is to
6:13:04help you achieve outcomes like this. So,
6:13:06we go to the wins column over here in
6:13:08the academy. AJ 3 days ago signed a
6:13:11$2,000 client for the first month with a
6:13:12$1,250 retainer afterwards. Uh, David 22
6:13:16days ago hit his first 10K month. He
6:13:17made $10,100 as a non-native English
6:13:20speaker from Hungary. Samuel 6 days ago
6:13:22just upsold a client to a $900 month
6:13:24retainer. Alex Brown 14 days ago closed
6:13:27a client on a $2,500 US retainer as an
6:13:30email copyriter. Jacques upsold a client
6:13:329 days ago. Kai landed a client two
6:13:34weeks ago for $1,200 and then upsold him
6:13:37to an $850 retainer. Here, Kimberly
6:13:40signed a $2,000 retainer and hit her
6:13:42six-month goal of 5K a month. David
6:13:44signed a $3,800 email operating client.
6:13:46Samuel a $500 a month retainer.
6:13:48Nathaniel got his first client ever. Kai
6:13:51got his first client ever. AJ got a $500
6:13:53upsell. Christian signed a client for
6:13:55$1,200 for batch of ads. And here's all
6:13:57the people who landed clients in the
6:13:58month of August. We got 10K for David,
6:14:019K for Jeff, Kimberly 5,400, Christian
6:14:042,600, 2200, and so forth and so on. And
6:14:07the wins keep rolling in every single
6:14:08week inside the SixFear Copy Academy. In
6:14:10fact, you can go look over here at these
6:14:12screenshots over here. These are all
6:14:14wins that have happened inside the
6:14:15academy. This isn't even all of them,
6:14:17but you can just go see here the wall of
6:14:19proof. Here's all the results. Here's
6:14:22all the clients being landed. Here's all
6:14:23the people inside the academy over and
6:14:25over and over again. We have too many to
6:14:27even fit on this page. So, how exactly
6:14:29will we help you achieve all of this?
6:14:31Simple. The SixFigure Copy Academy
6:14:33revolves around a very simple to follow
6:14:3690-day roadmap that goes through four
6:14:38phases. Phase one, master
6:14:40copyrightiting. In this, you're going to
6:14:41learn everything you need to about
6:14:43learning copy, uh, consumer psychology,
6:14:46how to dumb down your writing, copy
6:14:48frameworks like ADA, PAS. You're going
6:14:50to watch me write stuff and then you're
6:14:52going to write stuff. So, it's very,
6:14:53very easy to follow, right? learn from
6:14:55me directly. Watch what I do and you do
6:14:57the same. You're going to learn how to
6:14:58write sales pages, how to write emails,
6:15:00and every kind of copy that you can
6:15:01imagine. You'll know how to do by going
6:15:03through this course. Then after that,
6:15:05you'll move on to phase 2, land clients.
6:15:06You're going to get everything you need
6:15:08to know how to outreach best in 2026,
6:15:10how to get your first client, exactly
6:15:11what to say in the DMs, exact call
6:15:13scripts, templates, checklists,
6:15:16everything you need, even how to price
6:15:17and package your services. It's all in
6:15:19here. Once you get your first client,
6:15:21you're going to head into phase three,
6:15:22manage clients, where you're going to
6:15:23learn everything you need to do to
6:15:24onboard a client, researching, even
6:15:26stuff like invoicing, contracts, how to
6:15:29set up retainers. After you complete
6:15:30your first project with your first
6:15:31client, you're going to head over to
6:15:32phase four, scale to six figures, where
6:15:34I'm going to show you exactly how you
6:15:35can scale from one client to three to
6:15:36five clients where you're making over
6:15:3810K per month with simple 1 to $4,000
6:15:41retainers through upsells, negotiating,
6:15:43building case studies, and raising your
6:15:45rates, and landing even more clients.
6:15:46Plus, like I mentioned earlier, you're
6:15:48going to get a very easy to follow
6:15:4990-day road map that literally tells you
6:15:52every single thing you need to do for 90
6:15:53days straight. Like, watch this video,
6:15:56do this action, check off the box, and
6:15:58move on to the next day. And it's super
6:16:00flexible around your schedule, even
6:16:02outside of a 9 to5. Some days it might
6:16:04be 1 hour, some days it might be 2
6:16:05hours, but you can move as fast or as
6:16:07slow as you want. The second way I'm
6:16:09going to help you achieve your goals to
6:16:10land that first client 90 days and scale
6:16:12a 10K a month is in the community. Every
6:16:15single day I'm inside the community
6:16:17answering questions, helping new
6:16:18copyrighters out just like this where
6:16:20people are asking questions. I'm trying
6:16:21to level up as a copyriter. I'm
6:16:23struggling with this kind of thing. Hey,
6:16:24what about with emails and frameworks?
6:16:26I'm trying to land my first client and
6:16:27reach out. What should I say next in the
6:16:29DMs? Every single day, people are
6:16:31posting questions and I'm answering
6:16:33them. In fact, you can head over to my
6:16:35profile and to see just how active I
6:16:37really am on the community. And in fact,
6:16:38before you join any school, you should
6:16:40always check out to see the community
6:16:41owner active they are here. Since the
6:16:44SixFigure Copy Academy has been created
6:16:45almost a year ago, I have shown up
6:16:48literally every single day. That's what
6:16:50these green squares are. Most days
6:16:53responding to hundreds of comments,
6:16:55posts every single day. And you're not
6:16:58going to find this with any other
6:16:59copyrighting program on this platform is
6:17:01a coach who is this dedicated. And I
6:17:03don't hand you off to some random
6:17:05low-level coaches or people you don't
6:17:07know to try to give you support. It's me
6:17:09in here every single day giving you help
6:17:12every step of the way. For example, Nick
6:17:14just the other day posted, "Hey, I was
6:17:16wondering if you could help me drop your
6:17:17thoughts on these outreach conversation
6:17:18messages. Like, I just he wants to know
6:17:20how he should respond to these people
6:17:22and follow up with them." So, he posted
6:17:23screenshots of his conversation with
6:17:25some prospects. And I went in here and
6:17:27said, "Here's a video. Just do all this.
6:17:30This is exactly how I would respond and
6:17:31follow it up from here." like Shay here
6:17:33who asked a technical question about
6:17:34copyrightiting about a copyrighting
6:17:36framework called ADA and I come in here
6:17:38and gave my full response here took a
6:17:40few minutes to explain exactly how to
6:17:41work through that. So, how do you get
6:17:43started? Well, there's three plans when
6:17:44you join the academy today. First one is
6:17:46standard and in standard you get the
6:17:47entire 90-day road map. the complete
6:17:49four-phase system from writing copy,
6:17:51landing clients, managing clients,
6:17:52scaling six figures, the entire course,
6:17:55all of my checklists, templates,
6:17:56resources, AI copyrightiting bonuses, AI
6:17:59copyrighting courses to write better,
6:18:01write faster, and get more done in less
6:18:03time. You also get my past coaching call
6:18:04vault of all past coaching calls you can
6:18:06walk through, get a ton of gold out of
6:18:07these call recordings. And you get
6:18:09community support in here where you can
6:18:10come in every single day, ask questions
6:18:12as you face roadblocks, any challenges,
6:18:13questions you have, you can post them in
6:18:15the community and every day you'll get
6:18:16support. The second plan is premium. And
6:18:18in premium, you get the course system
6:18:20and coaching. So every single week, you
6:18:23get to show up live to those coaching
6:18:25calls just like this and hop on live
6:18:27every single week and get help in real
6:18:29time with me directly and several other
6:18:32copyriters like this, like this, and
6:18:36like this. Plus, in premium, you also
6:18:38get weekly copy feedback. So just like
6:18:41this, you can see every single week,
6:18:42I'll make a post. Hey, everybody, submit
6:18:44your copy. And every single week,
6:18:46everybody in premium gets personalized
6:18:48copy feedback right from me, where you
6:18:49can see I'll give you a fiveminute Loom
6:18:51video, breaking down your copy line by
6:18:53line, telling you what you're doing
6:18:54right in your writing, what you're doing
6:18:55wrong, and how to fix it, how to improve
6:18:57it, and become a better copyriter
6:18:58faster. Plus, as a bonus, you'll get
6:19:00access to Snipe Kit, which is my
6:19:02leadfinder and outreach tracking tool
6:19:03made specifically for copyriters. In
6:19:05fact, it's the only one on earth for
6:19:07copyriters with over 170,000 prevetted
6:19:09companies, 50% of them running ads that
6:19:12have a marketing budget and ready to
6:19:13hire a copyriter like you. So instead of
6:19:15spending 2 hours a day trying to find
6:19:16the right prospects on Instagram, you
6:19:18can find those same prospects in 2
6:19:19minutes. Plus, in premium, you get
6:19:20access to the daily copy job board where
6:19:22every single day I'll put the latest
6:19:24opportunities for companies with a
6:19:26budget looking to hire a copyriter right
6:19:28now. This is my personal collection of
6:19:30job boards inbounds that I've used over
6:19:32the years to make over $250,000 alone.
6:19:34And in premium, you'll also get access
6:19:36to me through priority support in the
6:19:37DMs. The third plan is VIP. And in VIP,
6:19:40you get all of that, the core system,
6:19:42coaching, and you get one-on-one access
6:19:44to me. In VIP, you and me, we're going
6:19:47to sit down once a month for a 30-minute
6:19:49one-on-one coaching call to help you
6:19:50tackle your biggest roadblocks, break
6:19:52through your biggest challenges, answer
6:19:53your toughest questions, even review
6:19:55copy live outreach live to make sure
6:19:57you're set up for success to move even
6:19:58faster. Plus, every single month, all of
6:20:01the VIPs will get together, me, you, and
6:20:03all the VIPs for an exclusive mastermind
6:20:05where we'll do hot seats one by one by
6:20:08one to get even more breakthrough by
6:20:09being surrounded by a circle of winners.
6:20:11So, if you're sick and tired of being
6:20:12stuck in your 9-5, you're looking for a
6:20:14way out, a viable way you can build an
6:20:16actual tangible skill in 2026, even in
6:20:18the age of AI, just a few hours a day,
6:20:19and you want to be part of the number
6:20:21one ranked copyrighting program on
6:20:22school with the most fivestar reviews,
6:20:25so you can get wins like this and this
6:20:28and this, and you want to guarantee that
6:20:31you get your first paid client within 90
6:20:33days of joining or I give you all of
6:20:35your money back. Again, no other
6:20:36copyright program on school offers.
6:20:38Then, click the big yellow button over
6:20:40there. Click join now and dive into the
6:20:42plan that works best for you. And to be
6:20:44straight up with you, I'm not going to
6:20:45sit here and pretend that you're going
6:20:46to be hitting these wins instantly. It
6:20:48doesn't work like that. This isn't a
6:20:50get-rich quick scheme. You're not going
6:20:51to be making 20K a month in the next 30
6:20:53days. Got to put hard work in. You got
6:20:54to work on this thing daily. And if you
6:20:56do that and you commit to the path, like
6:20:58you build your skill, you focus on
6:20:59building the skill of copyrightiting,
6:21:01the skill of landing clients, the skill
6:21:03of serving and scaling those clients,
6:21:05then you can get these wins too. You can
6:21:08get your first client 90 days too. You
6:21:09can hit your first 10K a month, too. But
6:21:11it takes work. It takes effort. And it's
6:21:13not going to come like that. If you're
6:21:14thinking about joining, don't wait
6:21:16because there's only 50 spots available
6:21:17on standard plan at $29 a month. Once
6:21:20those 50 spots are gone, price goes up
6:21:22to $39 a month. So, if you're seeing
6:21:24this and the price is 39, that means all
6:21:2650 spots were taken. So, if you're ready
6:21:28to start your journey to six figures
6:21:29today, to landing your first client in
6:21:30the next 90 days, to get on the road
6:21:31map, hop inside the academy, click the
6:21:33big yellow join button, and I'll see you
6:21:35on the

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