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Fortune 500 Advisor: Knowledge No Longer Makes a Leader — Transcript

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  1. 0:00that our value is no longer around how
  2. 0:01much we know, because you can have a PhD
  3. 0:04in physics and I can go to AI and I can
  4. 0:06get the same data in 5 seconds that you
  5. 0:09spent 5 years to get. That's no longer a
  6. 0:10human differentiator in leadership
  7. 0:12knowledge. Now the differentiator is
  8. 0:15everything is around the speed of
  9. 0:17change. What I found to be true after
  10. 0:20research and I interviewed over 1,200
  11. 0:22executives across Fortune 500 companies
  12. 0:25and leaders, everyone said people are
  13. 0:27not equipped.
  14. 0:31>> [music]
  15. 0:36[music]
  16. 0:41[music]
  17. 0:42>> Hello my dear friends. This is Kristina
  18. 0:44Mand Liyani co-founder of Mindvalley,
  19. 0:46host of Mindvalley Book Club. Today we
  20. 0:48are talking on the topic that I don't
  21. 0:50often get to talk about, mostly because
  22. 0:53it is a very loud space and there are a
  23. 0:56lot of books on this topic. So for us to
  24. 0:59have picked that book is an extra
  25. 1:00special event. My guest today is Melissa
  26. 1:03Dawn Simpkins. Welcome Melissa.
  27. 1:06>> Thank you Kristina. I feel very honored
  28. 1:08to be here. Thank you. [laughter]
  29. 1:10>> Thank you. The book today is called
  30. 1:12Athleteship. Melissa is the CEO of
  31. 1:14Velvet Suite, the founder of Athleteship
  32. 1:17Movement, the obviously the author of
  33. 1:19the book Athleteship. She has more than
  34. 1:22two decades of experience working with
  35. 1:24the leaders and the CEOs and the
  36. 1:26executives of the Fortune 500 companies
  37. 1:29of professional athletes and rather
  38. 1:32outstanding people. But I understand
  39. 1:33Melissa that your background is mostly
  40. 1:35in understanding how the athletes and
  41. 1:38the sports people who undergo huge
  42. 1:40pressure, how do they function? How do
  43. 1:42they actually thrive in that
  44. 1:44environment? You promised your book with
  45. 1:46the idea that the way the leaders were
  46. 1:48produced previously doesn't catch up
  47. 1:51with the contemporary environment. So
  48. 1:54what's what's different about being a
  49. 1:56leader now? And I'm not saying compared
  50. 1:57to thousands or even and of ago, but
  51. 1:59what is the big difference which makes
  52. 2:01it so challenging and so different
  53. 2:03compared to our predecessors?
  54. 2:06>> Yes, great question and it is really the
  55. 2:09premise of athleticism. I believe we're
  56. 2:12in a different era. Every era has its
  57. 2:14own unique kind of thumbnail print and
  58. 2:17in this era it is with AI around speed.
  59. 2:21Everything is around the speed of change
  60. 2:25and what I found to be true after
  61. 2:27research and I interviewed over 1200
  62. 2:29executives across Fortune 500 companies
  63. 2:32and leaders in different shapes and
  64. 2:34sizes and everyone said people are not
  65. 2:37equipped to lead at this speed.
  66. 2:41We have had an orientation in leadership
  67. 2:43around knowledge, which is why we go to
  68. 2:45school, we get certifications, we get
  69. 2:47capabilities, we learn and learning is
  70. 2:49great when the plans don't shift. But
  71. 2:52when there's uncertainty and there's
  72. 2:54change,
  73. 2:55it makes it very difficult to access
  74. 2:58that knowledge under pressure. And so
  75. 3:01that is the era that we're in now is our
  76. 3:04value is no longer around how much we
  77. 3:06know because you can have a PhD in
  78. 3:08physics and I can go to AI and I can get
  79. 3:11the same data in 5 seconds that you
  80. 3:13spent 5 years to get. No, no, that's no
  81. 3:15longer a human differentiator in
  82. 3:17leadership knowledge. Now the
  83. 3:19differentiator is can you lead under
  84. 3:21pressure? Can you make decisions without
  85. 3:24complete information? Can you calm your
  86. 3:26the emotions in a room? That is a skill
  87. 3:29in leadership that we haven't had a
  88. 3:31formal process
  89. 3:33to be able to actualize and I take the
  90. 3:35insights from athletes because they
  91. 3:37that's what they condition for. Those
  92. 3:40are the moments that they condition for.
  93. 3:42>> I'll ask a few questions from this
  94. 3:44explanation. So one of them is So what's
  95. 3:46the answer? Do we have to match the
  96. 3:48speed or or should we let the speed be
  97. 3:51there and not worry about the fact that
  98. 3:54everything changes super fast and
  99. 3:56there's no certainty?
  100. 3:58>> We have to be right regulated. Our
  101. 4:01environment is something that we don't
  102. 4:02always control, right? But we can choose
  103. 4:05to set our own thermostat internally,
  104. 4:08which is how are we going to go into
  105. 4:10this room in this situation
  106. 4:13before the moment requires us to do so.
  107. 4:15What's our practice?
  108. 4:17Right? Again, an illustration of
  109. 4:18athletes. Every athlete, soccer player,
  110. 4:20basketball player, track runner, ballet
  111. 4:23dancer, what do they all do? They
  112. 4:25practice.
  113. 4:27Where do leaders practice?
  114. 4:29Well, it's work.
  115. 4:31They practice in real time, right? That
  116. 4:33becomes really problematic. And so, I
  117. 4:36start in the book with you. I start in
  118. 4:38the book with you as the arena, which is
  119. 4:40the mindset, which is why the
  120. 4:41neuroscience ties into it. So, that's
  121. 4:43where we start. We can't control our
  122. 4:45environment all the time, and we won't
  123. 4:47always be able to lead at that same
  124. 4:48speed, but we can be able to
  125. 4:51navigate those moments much sharper and
  126. 4:55elevate our value
  127. 4:57much more in this environment than we
  128. 4:58have in the past if we do a different if
  129. 5:00we do it a different way.
  130. 5:01>> You say that you have to condition the
  131. 5:03leader. So, what's the difference
  132. 5:04between conditioning the leader versus
  133. 5:06teaching, giving MBAs,
  134. 5:08whatever you're [laughter] comparing it
  135. 5:09to?
  136. 5:09>> I would first of all like to demystify
  137. 5:11leadership. I think many times when you
  138. 5:13hear leader, people say, "Okay, I don't
  139. 5:15have that title. That's not my role."
  140. 5:17And I believe everyone has the ability
  141. 5:20to lead at home, in your profession, in
  142. 5:23your community. And I believe leadership
  143. 5:25is a response. So, when you respond to
  144. 5:28whatever life gives you, that is you
  145. 5:30stepping into the to the plate as a
  146. 5:32leader, right? So, what is the
  147. 5:34difference? I think the orientation that
  148. 5:37we have had for leadership has been very
  149. 5:39much knowledge-based.
  150. 5:40And what is great about knowledge is
  151. 5:43that it gives us the ability to have
  152. 5:45skill
  153. 5:46and expertise.
  154. 5:48And that has a place because when we are
  155. 5:51planning, when we are doing things with
  156. 5:52intention, we have to be able to have
  157. 5:54that we rely we fall back on that.
  158. 5:57What becomes interesting, which is why
  159. 5:59the neuroscience plays into this, is
  160. 6:01that when we are as humans put in
  161. 6:03situations that we are uncomfortable
  162. 6:05with, unfamiliar, uncertain, our
  163. 6:08amygdala
  164. 6:10which is the mind that says warning,
  165. 6:12something's wrong, going wrong, we then
  166. 6:14begin to react off of emotion.
  167. 6:17And our nervous system kicks in. You how
  168. 6:19many time I think in the last decade
  169. 6:21I've heard more about people being
  170. 6:22triggered
  171. 6:23than we ever heard in the workplace.
  172. 6:24That wasn't a word in the workplace,
  173. 6:26right? What is triggering? It's because
  174. 6:28of there is an emotional and a
  175. 6:30neurological response that has that's
  176. 6:33very different than the knowing brain,
  177. 6:35which is my skill, my competence, what
  178. 6:36I've learned. So, you can be in the same
  179. 6:39situation. I just recently did my first
  180. 6:41podcast that released today and I talked
  181. 6:43about when I was 9 years old getting
  182. 6:45into this moment and I was only asked to
  183. 6:48say my name and in the moment the lights
  184. 6:50went on, I forgot my name. Okay, I know
  185. 6:52my name.
  186. 6:53>> [laughter]
  187. 6:54>> I know if anyone knows I know my name,
  188. 6:56but when that pressure hit, when the
  189. 6:58uncertain hit, my my brain shut down. My
  190. 7:01knowing brain shut down and my emotions,
  191. 7:03my nervous system kicked in and I wasn't
  192. 7:06prepared for that. That's the difference
  193. 7:08that we're in right now and many of us
  194. 7:10are in these emotional moments. We
  195. 7:12thought it was just COVID, right? And
  196. 7:14then we get over COVID and it's next.
  197. 7:15So, it's how do we begin to train and
  198. 7:18what I say condition, which is where
  199. 7:19practice comes in,
  200. 7:22regulating how we think, how we feel and
  201. 7:25then ultimately decide that helps us
  202. 7:27perform. That breakdown, I think we
  203. 7:29haven't had a real strong language for
  204. 7:31that in the past in leadership. It's
  205. 7:33always been about what you know and not
  206. 7:35how to regulate that other side that
  207. 7:38that's important to leadership.
  208. 7:39>> I actually didn't learn leadership in
  209. 7:41any school and I think a lot of people
  210. 7:43end up in this position not because they
  211. 7:46got an MBA or something. I don't even
  212. 7:47know if MBA gives you any
  213. 7:48>> Yes.
  214. 7:49Correct.
  215. 7:50>> What do normal people do when they have
  216. 7:53to lead a project and a bunch of people
  217. 7:55and things go wrong? What do we do?
  218. 7:57>> Correct. [clears throat] Yes, and I this
  219. 7:59is the premise of the book. I never
  220. 8:01Christina was tapped as a leader. That
  221. 8:04wasn't who I grew up seeing myself as
  222. 8:07and so I say in the book leaders aren't
  223. 8:08born, they're built. And so there is a
  224. 8:11system that says people are tapped and
  225. 8:13they were born that way. That's why
  226. 8:14they're leaders. And I believe people
  227. 8:16can be built to be leaders. And so what
  228. 8:18do you do if you're in a situation
  229. 8:20at work? Maybe it's with your children
  230. 8:22at school. I'm dealing with a situation
  231. 8:24with my son at school right now, right?
  232. 8:25That's has nothing to do with work, but
  233. 8:27I have to step in and be a leader for
  234. 8:29him.
  235. 8:30I think what we have to do is step back
  236. 8:32and look at the mindset, the arena. And
  237. 8:34we start with what are our thoughts
  238. 8:36about that situation?
  239. 8:38And those thoughts create a feeling,
  240. 8:40fear, anxiety, worry,
  241. 8:43detachment, right? And then we give
  242. 8:46ourselves agency to choose.
  243. 8:49And so in the book I talk about the
  244. 8:50drill, the foundation drill, which is
  245. 8:52five words and then two options and then
  246. 8:55you choose. So part of what we're
  247. 8:57practicing, conditioning, is the ability
  248. 8:59to step back before we react, respond as
  249. 9:03a leader, step back, what am I thinking?
  250. 9:06Take a beat. How do I feel about this?
  251. 9:08Okay, I'm scared. I don't know what to
  252. 9:10do. I don't have all the information.
  253. 9:13Decide.
  254. 9:14Okay, I'm going to choose option A.
  255. 9:17And then move forward. So it's giving
  256. 9:19all of us the power back in these
  257. 9:22moments when our emotions and our
  258. 9:24nervous system take take over to step in
  259. 9:27and say no, I can choose differently.
  260. 9:28And guess what? I'm going to practice
  261. 9:30and sometimes I'm going to fail.
  262. 9:31>> Mhm.
  263. 9:32>> But with athletes, there's always a game
  264. 9:35and there's always a winner and a loser,
  265. 9:36every game.
  266. 9:37But they don't stop playing, they just
  267. 9:38get back and do it again.
  268. 9:40And so athleticism in this book and why
  269. 9:43it's athleadership is not just a nice
  270. 9:46metaphor.
  271. 9:47It really is backed by science to see
  272. 9:49that the way that athletes are
  273. 9:51conditioned for high stakes moments has
  274. 9:54been practiced and there is a
  275. 9:56methodology that I think leaders every
  276. 9:58day, no matter your title position, can
  277. 10:01begin to access so that you have the
  278. 10:03ability to be
  279. 10:05the leader the moment demands. Whatever
  280. 10:07that moment is for you.
  281. 10:08>> I actually
  282. 10:09>> want to ask about the athletish of the
  283. 10:11name as well. Why did you pick
  284. 10:13specifically the athletes, the being
  285. 10:16this professional athlete as as the
  286. 10:19framework for for the leadership
  287. 10:22reconditioning that you are you are
  288. 10:24talking about. And I know you had this
  289. 10:26one interesting story somewhere in the
  290. 10:28middle of the book about
  291. 10:31you kind of touched upon it right now
  292. 10:32about the the players going into the
  293. 10:34game and sometimes losing sometimes
  294. 10:36winning and where you had the switch. I
  295. 10:38know there are a lot of stories in your
  296. 10:39book of athletes
  297. 10:41and athletes. So I hope you know the
  298. 10:43story that I'm talking about.
  299. 10:45>> Yes, yes. Yeah, we all So one thing I
  300. 10:48like to caveat cuz it's been in the
  301. 10:49market a a little while and people say
  302. 10:51I'm not an athlete, that's not me. And
  303. 10:53it's that you don't have to be an
  304. 10:54athlete to be an athlete. The
  305. 10:56inspiration came from my own personal
  306. 10:58journey of athleticism and how it's
  307. 11:00helped me. Christina, I was literally
  308. 11:02picking up groceries this morning
  309. 11:04and I thought about a session I'm going
  310. 11:06to do in a month
  311. 11:08on a panel with neuroscientists about
  312. 11:10this book. And I'm like I'm not a
  313. 11:12neuroscientist, right? But there's a lot
  314. 11:14of it in the book, but I said what
  315. 11:15Melissa is has helped you apply these
  316. 11:18principles. And I think about
  317. 11:21trying to get into grad school and I did
  318. 11:23not have the highest SAT score. And I
  319. 11:25sat there and I said listen, I believe I
  320. 11:27belong here and I'm going to be your
  321. 11:29best graduate and I spoke at graduation,
  322. 11:32but I had saw that in my mind in sixth
  323. 11:35grade that I wanted to go to this
  324. 11:36university. I thought about the time
  325. 11:39that I was told I was not going to be
  326. 11:40able to conceive.
  327. 11:42And I believed that was a part of my
  328. 11:44story and so that happened. And so
  329. 11:47what I would say is that the athletic
  330. 11:49mindset, coming back to how I created
  331. 11:52I've experienced that for me as an
  332. 11:55athlete
  333. 11:56my mind has helped me go places I never
  334. 11:58thought I could be. Like being in this
  335. 11:59conversation with this book
  336. 12:01is a place I did not think I could be
  337. 12:04unless I wired my mind to see things
  338. 12:06differently than my circumstance, than
  339. 12:08my environment. And when I I with
  340. 12:11athletes because of that passion, I work
  341. 12:13with the National Football League in the
  342. 12:14United States and I took a program that
  343. 12:17I built through over 400 players across
  344. 12:2019 teams in 2008. And I wasn't a
  345. 12:23professional athlete. I'm not a guy on a
  346. 12:25football field, American football field.
  347. 12:28And so I took time to understand the DNA
  348. 12:30of that the sport and I really
  349. 12:33interviewed players. I had coaches who
  350. 12:35coached me about the game and how
  351. 12:37professional sports worked and I learned
  352. 12:40so many powerful parallels about being
  353. 12:42ready to perform.
  354. 12:44And as the world has evolved and is
  355. 12:48evolving, I said, "This is a gap.
  356. 12:51People need access to how to make these
  357. 12:53decisions and how to build their value
  358. 12:57when the world is changing and AI is
  359. 12:59saying their job may not even be
  360. 13:00relevant anymore.
  361. 13:01What do they do? Right? And so I really
  362. 13:03feel that this a mission behind this
  363. 13:05book to equip people with a language and
  364. 13:09a framework that's very personal but
  365. 13:11that can play out to other teams, to the
  366. 13:13organization and I think we can build
  367. 13:15athletors all around the world in this
  368. 13:17moment of change.
  369. 13:18>> Striking, if you're not ready to lose,
  370. 13:20you're not ready to win.
  371. 13:22>> Yes. Yes, I think that's the the whole
  372. 13:24premise. When we think about winning and
  373. 13:27losing, I've had to personally, like
  374. 13:29everything in this book, I've had a
  375. 13:30business for 20 years in October, this
  376. 13:32month, 20 years. And I have had to
  377. 13:35relearn some things. And one of the
  378. 13:37things I've had to relearn is my
  379. 13:39relationship with failure.
  380. 13:41And I think in order to be an athletor,
  381. 13:43we have to reorient ourselves around
  382. 13:45failure because we think it as a
  383. 13:47lose-lose situation. So no one wants to
  384. 13:49try. Nobody wants to take the risk cuz
  385. 13:52what if I fail? What does it mean to
  386. 13:53about my identity and
  387. 13:55my competency and my skill? And if we
  388. 13:58look at failure as reps,
  389. 14:01I work out in the gym and I have to go
  390. 14:02to failure.
  391. 14:04And then when you go to failure, that
  392. 14:05means that you're showing your where
  393. 14:07your muscle is but then you recover and
  394. 14:10then you get back stronger and every
  395. 14:11week you're getting better and better.
  396. 14:13And if we have that mentality, we won't
  397. 14:15be afraid anymore. I think a lot of what
  398. 14:17we move from is fear.
  399. 14:21Fear of failure, fear of what people are
  400. 14:23going to say, fear of if it doesn't
  401. 14:25work. And it's taken me so long to get
  402. 14:28to that place where I'm not afraid
  403. 14:29anymore.
  404. 14:31And that's a powerful journey that I've
  405. 14:33had to go through with my relationship.
  406. 14:35I think a lot of it had to do with my
  407. 14:36relationship with loss.
  408. 14:38>> I as I was reading the book, I was quite
  409. 14:40conscious that it was about leadership
  410. 14:42and business environment. But now that
  411. 14:43as we are talking with you and you
  412. 14:45mentioned also your son,
  413. 14:46would it be also correct to say that
  414. 14:48actually if you remove the leadership or
  415. 14:49the business environment from this book
  416. 14:51and replace it with some other area of
  417. 14:53life, it would actually still hold?
  418. 14:55>> It holds. It's life. I believe,
  419. 14:58Christina, life is we are we're
  420. 15:01experiencing one experience. I think we
  421. 15:03have defined our life by Friday and
  422. 15:06Monday and work and but it doesn't work
  423. 15:09that way. We are one human having one
  424. 15:12experience and work is just an
  425. 15:13expression.
  426. 15:15It's the muscle we exercise the most. So
  427. 15:17a lot of times we don't realize the
  428. 15:19patterns we carry at work, carry at
  429. 15:22home. I spoke at a conference recently
  430. 15:25and I was talking about our patterns and
  431. 15:27she was saying, "I realize sometimes
  432. 15:29when I the way that I lead, my husband
  433. 15:31will say, 'I'm not your employee.'"
  434. 15:33>> But the muscle is so strong cuz she's
  435. 15:35leading, directing that Yeah, and so she
  436. 15:37gets in the work home environment and
  437. 15:38and that dynamic may shift or her
  438. 15:40communication has to shift. But she's
  439. 15:42still the same person, right? So we all
  440. 15:45leadership is a lifestyle.
  441. 15:48>> And that's what I hope this book will
  442. 15:49do. If you're a stay-at-home mom, you
  443. 15:52don't have a quote-unquote career, you
  444. 15:54do at home. You're working. You're
  445. 15:55building children. You're building the
  446. 15:57future. That's a job. So whatever your
  447. 16:00lot in life is, you're a student, right?
  448. 16:03You don't have a career yet, but you can
  449. 16:05build these muscles that will help you
  450. 16:07navigate whatever environment you're in.
  451. 16:10>> So talking about muscles, I do encourage
  452. 16:12you guys to read I mean, obviously
  453. 16:14reading the book takes longer than 45
  454. 16:16minutes that we do the interviews. So
  455. 16:18walk us through a little bit through
  456. 16:19your framework because it's a pretty
  457. 16:22comprehensive framework, I would say. If
  458. 16:24you could give like a little bird's eye
  459. 16:26overview for the people to understand
  460. 16:27what what they women have.
  461. 16:30>> Yes, I love that. So, I'm definitely
  462. 16:32someone who believes in frameworks and
  463. 16:34giving people meat. I don't want just
  464. 16:37fluff. I like meat. So, the framework of
  465. 16:39the book talks about there's two
  466. 16:41environments. There's what's happening
  467. 16:43in the game of life, leadership, and
  468. 16:46then there's the arena. That's what's
  469. 16:47happening on the inside. And so, as we
  470. 16:49are experiencing life and leadership,
  471. 16:52the world and life is going zigzagging,
  472. 16:54right? We have to have an anchor and
  473. 16:55that anchor starts with the MVP.
  474. 16:58In sports, it's most valuable player. In
  475. 17:00this environment, it is the mission,
  476. 17:02vision, and purpose. That becomes our
  477. 17:05anchor. That becomes our foundation for
  478. 17:07forever. It's what we come back to every
  479. 17:09time. Harvard Business Review said fewer
  480. 17:12than 20% of {quote} leaders have a
  481. 17:15mission purpose statement, even fewer
  482. 17:16have written it down. So, every
  483. 17:18organization exists with one. If they
  484. 17:21don't, they're not real an organization.
  485. 17:23So, every individual should have one as
  486. 17:25well. So, that becomes the anchor.
  487. 17:26But then when we talk about what are the
  488. 17:28attributes of
  489. 17:29>> down here a little though. You said
  490. 17:31Harvard Business Review said that less
  491. 17:32than 20% of leaders have a purpose and
  492. 17:35that means a purpose statement.
  493. 17:36>> identified at their own personal purpose
  494. 17:39statement.
  495. 17:40>> And it's not necessarily related to work
  496. 17:42or is it work related?
  497. 17:45>> So, that's the it's not neither.
  498. 17:47>> [laughter]
  499. 17:47>> Neither.
  500. 17:48>> Neither. Yes.
  501. 17:49>> The way I wanted to slow down here is
  502. 17:51the question is
  503. 17:53why are they doing what they're doing?
  504. 17:55>> Correct. I believe that if you don't
  505. 17:58have a plan for your own life, chances
  506. 18:00are someone else will have one for you.
  507. 18:03Right?
  508. 18:04>> [laughter]
  509. 18:04>> Our boss, our family, our people. Ev-
  510. 18:06Everyone has plans for you if you don't
  511. 18:09have your own. And so, I think that it
  512. 18:10this all to me is very interwoven. If
  513. 18:13you think about the burnout rate, right?
  514. 18:16We don't get burnt out necessarily
  515. 18:18because of what we do, so we don't know
  516. 18:19why we're doing it sometimes.
  517. 18:22Okay? And when you think about the
  518. 18:24disengagement, this third less than 30%
  519. 18:26of people are actually engaged in their
  520. 18:28work.
  521. 18:29That's huge. And we've been 30s, 20% for
  522. 18:33decades.
  523. 18:35What are we doing? We're on a treadmill.
  524. 18:36We're just doing.
  525. 18:38>> The question is why are we afraid of
  526. 18:39robots taking over if all obviously 70%
  527. 18:42of people are there already?
  528. 18:44>> Okay. Okay. So, this is the wake-up call
  529. 18:48we're talking about. This is the wake-up
  530. 18:50call that we need to have because it's
  531. 18:53so easy to have the job, the career that
  532. 18:55was suggested to you versus defined by
  533. 18:57you. You get a a job, your parents say
  534. 18:59you should go to the school, you don't
  535. 19:00go to the school, you get this trade,
  536. 19:03you then take a job, you get promoted,
  537. 19:04you get a little bit more money, and all
  538. 19:05of a sudden you're on this treadmill.
  539. 19:08But, have you stepped back, which gets
  540. 19:09to the core four? The core four become
  541. 19:12mission, vision, purpose gets us
  542. 19:13anchored, so we're clear.
  543. 19:15And that takes time, it takes
  544. 19:17self-reflection, tapes reviewing your
  545. 19:19game tape, and understanding who you
  546. 19:21are.
  547. 19:22But, then if you look at how do athletes
  548. 19:24be able are they able to perform under
  549. 19:26stress, urgency, and pressure? It's what
  550. 19:27I call the core four, which is agility,
  551. 19:30resilience, alignment, and well-being.
  552. 19:32So, each of those core four sit above
  553. 19:35the MVP as a way to navigate your life.
  554. 19:39And so, when you talk about what you
  555. 19:41just asked, well, what are people doing?
  556. 19:44You got to check in with alignment.
  557. 19:46Am I really aligned with this role, with
  558. 19:49this job, with where I want to be in my
  559. 19:51life? And I have we have a whole
  560. 19:53curriculum around this, Christina. So,
  561. 19:55it's more than a book, there's actually
  562. 19:56an online leading learning platform. And
  563. 19:58so, that's where I work with 250,000
  564. 20:00leaders.
  565. 20:01And I will tell you without question,
  566. 20:0495% of them say this is awakening for
  567. 20:06me. No one's ever asked me these types
  568. 20:08of questions.
  569. 20:09And I'm good at what I do. I love I
  570. 20:11sometimes I like I love my job. It's
  571. 20:13okay sometimes. But, it's the
  572. 20:15opportunity for them to step in and say,
  573. 20:17"Who do I want to be? How do I want to
  574. 20:20show up in the world?"
  575. 20:22And I still ask myself that question
  576. 20:24every day. You never stop asking. But if
  577. 20:27you've never been given the chance to
  578. 20:29know that question is important,
  579. 20:31what are you doing with your life?
  580. 20:33>> Or even relevant for some like if you
  581. 20:35look at it from the point of view of
  582. 20:37business owner, you put people in places
  583. 20:39not because their purpose of vision
  584. 20:41aligns because you need a little cog in
  585. 20:43that spot in your business.
  586. 20:46>> I think that's the opportunity. So what
  587. 20:48we are doing in our curriculum is we
  588. 20:51have an organ have individuals
  589. 20:52understand organization like what's
  590. 20:54their role, why were they hired, but
  591. 20:56then what is my why to this work? So you
  592. 20:59can create that alignment. How much more
  593. 21:01engaged are people when they feel like
  594. 21:03their why aligns with their work?
  595. 21:05How much more eager are they to
  596. 21:07contribute? The engagement goes up
  597. 21:10significantly because now I'm tapped in.
  598. 21:13I'm not just a cog in the wheel. I have
  599. 21:16a reason to do this work. And also when
  600. 21:18I'm tired, when I'm frustrated, when I
  601. 21:20want to quit, I go back to my why. That
  602. 21:23keeps me going. Christina, what I
  603. 21:25believe was missing was I didn't have a
  604. 21:28framework for these hard questions,
  605. 21:30these challenges. And so I literally
  606. 21:33through practice, through interviews,
  607. 21:35through practical application of others,
  608. 21:37I saw that this is an opportunity to
  609. 21:39create this for a language and a lane
  610. 21:42for people to activate.
  611. 21:44How? How do I navigate? My job has been
  612. 21:48eliminated.
  613. 21:49What where do what what's next?
  614. 21:53I've been a doctor
  615. 21:55for 15 years and this really I can't
  616. 21:57keep up with the pace. I have a
  617. 21:59different family dynamic. What do I do
  618. 22:01next?
  619. 22:02And it those are real situations.
  620. 22:05>> [laughter]
  621. 22:05>> I guess you need some level of
  622. 22:06empowerment to be even able to have the
  623. 22:08guts to say what's my purpose in this
  624. 22:11because sometimes if you feel that you
  625. 22:13depend on a certain job to pay your
  626. 22:16bills, you just feel like maybe I'm
  627. 22:18maybe it's not my place to to question,
  628. 22:20you know.
  629. 22:20>> Yes.
  630. 22:21>> What does it as a
  631. 22:23human being and my purpose?
  632. 22:24>> You're getting at the first couple of a
  633. 22:27section of the book, which is identity
  634. 22:28theft and really the performance
  635. 22:30paradox.
  636. 22:31Right? When we perform so well and we
  637. 22:33it's called to your audience the
  638. 22:35performance paradox. When we perform
  639. 22:36well and we get rewarded for what we do
  640. 22:39and we start to accumulate recognition
  641. 22:43and titles, I call it trinkets, it
  642. 22:45becomes harder to detach who we are from
  643. 22:47what we do.
  644. 22:48So, when we lose the job, when we don't
  645. 22:51get the promotion, when we aren't picked
  646. 22:53for that opportunity, we begin to
  647. 22:55question our value. We question our
  648. 22:58competency. Could we do something
  649. 23:00different?
  650. 23:01I went through that. I I worked a job
  651. 23:03and I was came from an orientation of a
  652. 23:05family that you just get a good job.
  653. 23:07Right? So, to step out and leave a good
  654. 23:10job, even before I was vested,
  655. 23:12Christina,
  656. 23:14I kicked myself out of the job
  657. 23:16to get uncomfortable and to leave what
  658. 23:18was familiar. That's very scary.
  659. 23:21And right? And then what happens if you
  660. 23:23don't succeed? What happens if you fail
  661. 23:25again?
  662. 23:26And so that becomes the muscle we're
  663. 23:29building and that the confidence comes
  664. 23:31from seeing yourself do hard things.
  665. 23:34When you watch yourself do hard things,
  666. 23:37you begin to become more confident of
  667. 23:39what's possible.
  668. 23:41>> The four muscles that you're talking
  669. 23:42about, they are very interesting and I
  670. 23:43would like us to get back to that again.
  671. 23:46>> Yes, yes. So, the core four, which is
  672. 23:49agility, resilience, alignment, and
  673. 23:50well-being. So, agility is being able to
  674. 23:54shift when the ground moves beneath you.
  675. 23:56So, think about a situation that you
  676. 23:58thought was going to go one way and then
  677. 24:00suddenly it shifts and changes. So, how
  678. 24:02do you respond in those moments? Some of
  679. 24:05us have a tendency to control, others of
  680. 24:07us feel like we just want to run and
  681. 24:10hide. Those patterns are indications of
  682. 24:13opportunities for us to practice.
  683. 24:15Re- resilience, right? And I say
  684. 24:17resilience is news lose no lessons. I
  685. 24:19think after COVID resilience was a big
  686. 24:20theme. Everybody was like, let's be
  687. 24:22resilient. Let's be resilient. Bounce
  688. 24:23back. I don't think it's always bouncing
  689. 24:25back and I talk about it in the book
  690. 24:27stories where you don't just bounce
  691. 24:30back. Life hits you and you've got to
  692. 24:32lose no lessons in the loss.
  693. 24:35It's the real dealing with the real
  694. 24:36relationship with loss.
  695. 24:38It's dealing with how do you restructure
  696. 24:40and
  697. 24:41navigate and still come back stronger.
  698. 24:44That's what resilience is. Alignment we
  699. 24:46talked a little bit about earlier.
  700. 24:49When your car light comes on in our US
  701. 24:51it says check engine light or it's time
  702. 24:53for an alignment. It's really asking
  703. 24:55yourself it am I aligned? Is my team
  704. 24:58aligned? Is my family aligned? When
  705. 25:01things are off, you you feel it. There's
  706. 25:03stress, there's irritation, there's
  707. 25:06frustration because often times we're
  708. 25:08just not aligned. In relationships we're
  709. 25:10not aligned. So that's checking the
  710. 25:11alignment. And then finally is
  711. 25:12well-being. One of the things that I
  712. 25:14talk about too is that we all admire
  713. 25:17athletes for their high performance, but
  714. 25:19they don't perform at that level 24/7.
  715. 25:23They're very intentional about rest and
  716. 25:25it's a practice.
  717. 25:26And so high performers often have a hard
  718. 25:28time. We think of work hard, play hard
  719. 25:31in the United States. Other places have
  720. 25:33a better balance, but the idea is that
  721. 25:36we have to have a practice of recovery.
  722. 25:39Checking out, checking in with
  723. 25:40ourselves, taking care of ourselves. And
  724. 25:43that allows us to sustain
  725. 25:45the pace of the change that's happening
  726. 25:47around us is if we can take care of
  727. 25:49ourselves first.
  728. 25:51So that's the core four.
  729. 25:52>> You just talked about balance a little
  730. 25:54bit. There is this tension about it I
  731. 25:56feel in the book somewhere between the
  732. 25:57lines even if you maybe not explicitly
  733. 25:59talk about that, but on one side you're
  734. 26:02describing this high pressure
  735. 26:03environment especially that the leaders
  736. 26:05are forged in this high stress
  737. 26:06environment where they they get to
  738. 26:09actually
  739. 26:09become who they are, but you also talk
  740. 26:12about burnout and about not having a
  741. 26:14moment to even slow down and ask
  742. 26:16yourself important questions.
  743. 26:18So have you found that balance for
  744. 26:20yourself between
  745. 26:22between the stress, quick change, things
  746. 26:25changing faster now than ever before,
  747. 26:27huge demands and also needing that
  748. 26:29recharge? Because I know in one place
  749. 26:32you write something along the lines that
  750. 26:33the balance is important, but when I
  751. 26:35some of you will have to slow down, it
  752. 26:37doesn't mean that
  753. 26:38you won't be achieving anymore. So, if
  754. 26:40you found that balance for yourself, how
  755. 26:42do you navigate it between too much and
  756. 26:46>> Yeah.
  757. 26:47>> And and and slow down.
  758. 26:49>> It's first of all, Christine, it's an
  759. 26:51awareness, right? It's first an
  760. 26:53awareness. Where am I in the space of
  761. 26:56well-being? And who am I in this space?
  762. 26:59I am a high performer. I'm a driver. So,
  763. 27:02my tendencies naturally is to do more.
  764. 27:06Right? And so, I have to put in forcing
  765. 27:08functions
  766. 27:10that empower me to remind myself and to
  767. 27:13slow down. Forcing functions look like
  768. 27:16my slogan and even in my team, simplify
  769. 27:19to amplify.
  770. 27:20Melissa, don't do more. Simplify to
  771. 27:22amplify. That's one of my themes.
  772. 27:25Forcing function is I have a coach
  773. 27:28that holds me accountable and I check in
  774. 27:29with her on Tuesdays.
  775. 27:31I had my check-in, excuse me, Wednesday.
  776. 27:33Yeah, today's Thursday, yesterday. And I
  777. 27:35do a I will check in with her and she
  778. 27:37gives me feedback. And she says,
  779. 27:39Melissa, this week you got to be better
  780. 27:40on your sleep.
  781. 27:42Okay. I have to have I have to have
  782. 27:43accountability, right? Support system
  783. 27:46looks like in my husband going for a
  784. 27:48walk with me.
  785. 27:49I just want you to do that for me. Go
  786. 27:50for a walk with me to help me take time
  787. 27:53to unwind.
  788. 27:54Another forcing function that I do is
  789. 27:56every quarter, I do a 90-day reset. The
  790. 27:59end of the quarter, just this last
  791. 28:00weekend was my 90-day reset. What does
  792. 28:02that look like? I talked about the
  793. 28:0390-day way in the book is I do something
  794. 28:05for myself. For me, I stayed in the bed.
  795. 28:08I slept in.
  796. 28:10I made that a priority and I don't
  797. 28:12always do that, but it was amazing.
  798. 28:17So, I think that we number one have to
  799. 28:19have awareness. Number two, we have to
  800. 28:21create accountability for ourselves. So,
  801. 28:22we know our weaknesses,
  802. 28:24create accountability, and then find
  803. 28:26forcing functions, things that we say to
  804. 28:29ourselves,
  805. 28:30activities that we put on our calendar,
  806. 28:32rituals we create.
  807. 28:35That's how we begin to create a rhythm.
  808. 28:38The last thing I'll say with you,
  809. 28:39Christina, is you got to understand
  810. 28:41seasons.
  811. 28:42I would get so frustrated sometimes
  812. 28:44because it wouldn't go as planned. And I
  813. 28:47real had to realize that's a part of
  814. 28:49agility.
  815. 28:51I had a really good wellness plan until
  816. 28:54I wrote this book.
  817. 28:55That went out the window.
  818. 28:57Because for the season of this book,
  819. 28:59I was up till 2:00, 3:00, 4:00 in the
  820. 29:02morning. I had to settle in with
  821. 29:04Melissa, this is a season.
  822. 29:06This is what it's going to take for this
  823. 29:08season. This season will have an end.
  824. 29:11And you'll be able to go back. Now, find
  825. 29:12little things you can do, but your
  826. 29:14schedule to work, to be a present mom
  827. 29:16and a wife, and to write a book, you
  828. 29:18something's got to give.
  829. 29:19Don't beat yourself up about that.
  830. 29:21That's the season that you're in right
  831. 29:22now. So, I think that's really important
  832. 29:24for our your listeners to hear that I
  833. 29:27can talk about all these wonderful
  834. 29:28things that I do, but in the season like
  835. 29:31writing a book, some of that went out
  836. 29:32the window cuz I had to do what I had to
  837. 29:34do because the book was the priority to
  838. 29:37get it to you. Right? But I under I had
  839. 29:40to build that awareness first and be
  840. 29:42okay with it and give myself grace in
  841. 29:45that season for this book to happen.
  842. 29:48>> You said that you know your weaknesses.
  843. 29:50And I guess in your case, being aware of
  844. 29:53what's going on inside on your arena or
  845. 29:55inside your mind
  846. 29:56>> Yeah.
  847. 29:57>> is probably a habit of 20 years. But a
  848. 29:59lot of the people who are on a
  849. 30:01treadmill, how well do they actually
  850. 30:03know their weaknesses? And I'm coming
  851. 30:05back to that concept that you talked
  852. 30:06about the paradox where you perform a
  853. 30:09certain thing that has gotten you into
  854. 30:10this trouble. And you actually perform
  855. 30:13even more because that's what you think
  856. 30:15is what is expected of you to move on.
  857. 30:18So, how do you break out of this vicious
  858. 30:20cycle? How do you
  859. 30:22actually get to know yourself?
  860. 30:23>> Christina, you remind me of conversation
  861. 30:24I had yesterday with someone that I am
  862. 30:26in an advisory relationship. And she
  863. 30:28said, "Melissa, this is hard."
  864. 30:31This is hard.
  865. 30:33Because it requires a different muscle
  866. 30:35that you have to step to the plate and
  867. 30:38say, I want to go through this pain to
  868. 30:40get the purpose.
  869. 30:41And why I say it's painful sometimes is
  870. 30:43because we have to get a mirror, and
  871. 30:46sometimes what we see isn't what we
  872. 30:48think we are.
  873. 30:51We have to get honest, and the first
  874. 30:54step is saying, I'm willing. Cuz
  875. 30:57you know when things aren't working.
  876. 30:59Every you could fool a lot of people
  877. 31:02on social media, in a meeting, with your
  878. 31:04team.
  879. 31:06But at home, coming back to home, you
  880. 31:08know when things don't align. You know
  881. 31:10when you're doing the thing, but your
  882. 31:12mind is somewhere else. You know that
  883. 31:14you're swallowing
  884. 31:16deeply as you go into this meeting cuz
  885. 31:18you just like, I don't want to be here.
  886. 31:20And so, it's just giving yourself
  887. 31:22permission, first of all,
  888. 31:24to sit down with yourself.
  889. 31:27And ask yourself these hard questions.
  890. 31:29Why am I doing what I'm doing?
  891. 31:32Does this really feel aligned with who I
  892. 31:34am today?
  893. 31:36And give yourself permission to have an
  894. 31:37answer that
  895. 31:39doesn't fit.
  896. 31:41And that's where we start.
  897. 31:43And so, I hope that the book begins to
  898. 31:45give people language and a starting
  899. 31:47line. A starting line. Even just to
  900. 31:49become aware of these stories that I
  901. 31:51talk about with real people
  902. 31:54doing all the things and missing all the
  903. 31:55birthdays, missing all no longer getting
  904. 31:58invited to parties anymore from their
  905. 32:00friends because they're always busy at
  906. 32:02work. And they've lost touch with
  907. 32:04relationships.
  908. 32:05Right?
  909. 32:06>> We started this interview with
  910. 32:08leadership.
  911. 32:09So, clear-cut I said there are a lot of
  912. 32:11books where people talk about
  913. 32:12leadership.
  914. 32:13But I feel we are talking more about
  915. 32:15self-discovery than
  916. 32:16>> [laughter]
  917. 32:16>> Yes.
  918. 32:17>> than leadership per se.
  919. 32:19>> Leadership is an inside job.
  920. 32:21Leadership is an inside job. We look at
  921. 32:25leaders by role and title and position.
  922. 32:27It's an inside job.
  923. 32:30>> Melissa, you're welcome to show the book
  924. 32:31on your side as well. So, this is the
  925. 32:33book. We'll share the link to the book
  926. 32:35down under the video. I have one
  927. 32:37question that I like to ask my guests,
  928. 32:39and that is how would you like your book
  929. 32:41to change the world? And I know you just
  930. 32:42started answering that question, but I
  931. 32:44want you to go deeper into that answer.
  932. 32:46>> I really worked hard, Kristina, to find
  933. 32:48the premise of the book.
  934. 32:51I believe that what I want people to do
  935. 32:53is I want to unlock leadership in
  936. 32:55everyone.
  937. 32:57I want us to move away from leadership
  938. 33:00just being a title and a role. I believe
  939. 33:02leaders aren't born, they're built.
  940. 33:05I was someone who probably is an
  941. 33:07unlikely leader.
  942. 33:09But
  943. 33:11practicing what I talk about in
  944. 33:13athleadership has given me the the
  945. 33:15privilege
  946. 33:16to serve and to be the leader that you
  947. 33:17see today. Not perfect, still
  948. 33:20conditioning, but being able to bring
  949. 33:22this message forward. And I've been
  950. 33:24through a lot of loss, I've been through
  951. 33:25a lot of change, I've been through a lot
  952. 33:27of uncertainty,
  953. 33:28and I recognize that in every person
  954. 33:30that's on this call,
  955. 33:32professionally or personally. Right? And
  956. 33:34so, I my mission in this book is to
  957. 33:37unlock leadership for everyone around
  958. 33:39the world.
  959. 33:40>> You mentioned that you would like to
  960. 33:41unlock leadership in a lot of people,
  961. 33:43and of course we end up in leadership
  962. 33:44positions throughout life in very
  963. 33:46different and sometimes unexpected
  964. 33:48circumstances. In my environment, I also
  965. 33:49have a lot of those high-pressure
  966. 33:51cookers of leaders
  967. 33:55>> [laughter]
  968. 33:55>> on the verge of exploding. I want to
  969. 33:57ask, so if you are the other type, not
  970. 34:00the one who needs the confidence to step
  971. 34:02into their leadership and to find their
  972. 34:03purpose in whatever they're doing, but
  973. 34:05for those of that of us or the those of
  974. 34:08our listeners who are actually in the
  975. 34:10pressure cooker right now, who are so
  976. 34:13busy and on a treadmill that they don't
  977. 34:14have time to slow down, how do you start
  978. 34:17changing it from there? And when do you
  979. 34:19know that it's time to change?
  980. 34:22>> It's always time to change. Every great
  981. 34:24athlete has a season. They always are
  982. 34:27practicing and they're always prepared.
  983. 34:29So, my niche in the work that I do is
  984. 34:32the high performance. I call the H3
  985. 34:34leader, high pressure, high performance,
  986. 34:36high platform. And that's who you're
  987. 34:38talking about. Every single day you're
  988. 34:40on. You've got to make critical
  989. 34:42decisions, high-stakes moments, and
  990. 34:45there are people whose lives and their
  991. 34:49business opportunities real rest on you.
  992. 34:51So, the first step is that recognize
  993. 34:54that we are conditioning new muscles,
  994. 34:57new mental muscles, and I think that's
  995. 34:58for the the tagline is the elite
  996. 35:01athletic mindset, how to lead under
  997. 35:03pressure and perform when it counts. And
  998. 35:05I I am very passionate about building
  999. 35:07leaders who are high value, that are
  1000. 35:10high demand. And so, in this new
  1001. 35:13environment with AI, we have to shift
  1002. 35:17how we are orienting our value. And so,
  1003. 35:19for that high-pressure, high-stakes
  1004. 35:21leader, that H3 leader, I want them to
  1005. 35:23be able to take away these are the
  1006. 35:25skills and the muscles I can build today
  1007. 35:28that will sustain my value and also help
  1008. 35:32me sustain my well-being
  1009. 35:34at the same time.
  1010. 35:35>> So, you're talking about the people that
  1011. 35:37you work with are the high-pressure
  1012. 35:38people. A lot of them have been in their
  1013. 35:40positions for many years, have gone
  1014. 35:42through a lot of crisis, and they just
  1015. 35:43deal with them the way they deal with
  1016. 35:44them. And a lot of us who are a little
  1017. 35:46bit older in life will
  1018. 35:49somewhat set in our ways, and you know,
  1019. 35:51we're confident in in ourselves. So, how
  1020. 35:53do these people know or
  1021. 35:57where do they find the motivation to
  1022. 35:58actually try to do it better and not
  1023. 36:01just run on the same treadmill all the
  1024. 36:03way to their grave?
  1025. 36:05>> I will tell you what often keeps them
  1026. 36:08there is fear, right? And that peer
  1027. 36:10performance paradox. So, there's either
  1028. 36:12typically two motivations. There's the
  1029. 36:14person who's motivated because they want
  1030. 36:16to be high growth and they want to be
  1031. 36:17better. There's the other person who's
  1032. 36:19motivated because their weakness has
  1033. 36:22been exposed.
  1034. 36:24People, leaders have seen their
  1035. 36:27weakness, and it's been identified that
  1036. 36:30this is something you need to address.
  1037. 36:32It's costing them their next level. It's
  1038. 36:34costing them their health. Maybe they've
  1039. 36:36gotten a doctor's report that no money
  1040. 36:39can fix, cuz when your health is gone,
  1041. 36:41you've lost everything. So, there are
  1042. 36:43external forcing functions that make
  1043. 36:45them slow down, stop, take inventory.
  1044. 36:48And you have a choice. You can continue.
  1045. 36:51It cost to change, but it cost a lot to
  1046. 36:53stay the same.
  1047. 36:54It cost your peace. Can cost you
  1048. 36:56opportunities.
  1049. 36:58Can cost you your fulfillment. So, it's
  1050. 37:00a choice, and I think that's the power
  1051. 37:02that everyone has agency to choose.
  1052. 37:05Wise,
  1053. 37:06smart, and forward-looking leaders in
  1054. 37:09these high-pressure moments recognize
  1055. 37:11the signs.
  1056. 37:12They see indications in their team. They
  1057. 37:13read signs all the time. That's how they
  1058. 37:15report on the business. They got to do a
  1059. 37:17self-report as well, and then they've
  1060. 37:18got to make the decision.
  1061. 37:20>> I think a lot of the world leaders are
  1062. 37:23really
  1063. 37:24not in what they're doing because of
  1064. 37:26their purpose in life.
  1065. 37:28>> There's a misnomer, too, that purpose is
  1066. 37:30not profitable, and I don't believe
  1067. 37:32that, either. I believe that's the super
  1068. 37:34engine when you are able to align why
  1069. 37:36this is not charity. I'm not talking
  1070. 37:38about opening a nonprofit. I'm saying
  1071. 37:40that when you can align purpose and why
  1072. 37:43you do what you do to a greater
  1073. 37:45profitability value for yourself. My
  1074. 37:47first book was Brand Me. So, I talked
  1075. 37:49about how you build brands.
  1076. 37:52And that's what I did in my prior
  1077. 37:53corporate career. So, I understand
  1078. 37:55value. I understand equity. I understand
  1079. 37:57building something that's last and
  1080. 37:59people have high demand for. So, to me,
  1081. 38:02this is an extension of that. And it
  1082. 38:05doesn't have to be a charity case. It
  1083. 38:07actually can be this is how I become
  1084. 38:09high Listen to this.
  1085. 38:11Why do
  1086. 38:12professional athletes get paid so much?
  1087. 38:14There's a lot of athletes that just kick
  1088. 38:15balls and run and do They get paid at
  1089. 38:18the level that they get paid financially
  1090. 38:21for 45, 90 minutes of 90 minutes of a
  1091. 38:24game because of their ability to perform
  1092. 38:26under pressure.
  1093. 38:27That is directly equating to their
  1094. 38:29financial value.
  1095. 38:31That's what I'm saying is the
  1096. 38:33opportunity for leaders today. If they
  1097. 38:34don't want any other motivation, how do
  1098. 38:37you become in demand?
  1099. 38:39Is this is the formula to do it.
  1100. 38:40>> I think for us, authors,
  1101. 38:43book is another baby in our life.
  1102. 38:45>> [laughter]
  1103. 38:45>> And it is an important baby and I do
  1104. 38:48wish your book Melissa all the success.
  1105. 38:50However, I want to ask you, what do you
  1106. 38:52wish for your book?
  1107. 38:53>> [laughter]
  1108. 38:55>> Have a My initial wish is that and I
  1109. 38:59when I launched the book my first this
  1110. 39:01year I wanted it to land in 10,000
  1111. 39:02leaders' hands.
  1112. 39:04So, I created athletishipmovement.com
  1113. 39:08for a 10,000 leader initiative. In the
  1114. 39:09first year I wanted it to land in 10,000
  1115. 39:11leaders' hands. Why? Because I believe
  1116. 39:14that when something
  1117. 39:16this powerful lands in people's hands,
  1118. 39:18they will share it and it becomes
  1119. 39:20catalytic and other people will get it.
  1120. 39:22And so, my wish for the book
  1121. 39:24is not just It's not about a monetary
  1122. 39:26thing. I want to make money, but I want
  1123. 39:28to be able to get this methodology far
  1124. 39:31and wide globally. So, which is why so
  1125. 39:34grateful for this opportunity and the
  1126. 39:36work that you do to share stories of of
  1127. 39:39books and authors like myself with your
  1128. 39:42community because we need not only
  1129. 39:45knowledge, but we need tools
  1130. 39:47to live and lead better and that's what
  1131. 39:49I hope that this book does.
  1132. 39:51>> Melissa, thank you so much for this
  1133. 39:53wonderful conversation and for your
  1134. 39:55wisdom and for having a passion for what
  1135. 39:57you do because part I think of our
  1136. 40:00contemporary suffering is the fact that
  1137. 40:02we see so
  1138. 40:03much facade and performance around not
  1139. 40:08just among leaders, but even if you take
  1140. 40:10I don't know if you open internet, you
  1141. 40:11look at news, social media, everything.
  1142. 40:14There's a lot of performance. Thank you
  1143. 40:15for what you're doing and for those of
  1144. 40:18you who joined us, thank you. If you are
  1145. 40:20here accidentally because we moved the
  1146. 40:22platform, so I know there were some
  1147. 40:23stumbling who don't know what is My
  1148. 40:25Valuable Club, you're welcome to join
  1149. 40:27us. It's actually a free service.
  1150. 40:30It's [laughter] because of my passion. I
  1151. 40:31want to do the hard work with the new
  1152. 40:33releases of books and personal growth
  1153. 40:36and business for you guys. So, we
  1154. 40:37actually go through thousands of books
  1155. 40:39every week and pick five and of those
  1156. 40:42five we pick one for then interview once
  1157. 40:44a week. And I like to say have access to
  1158. 40:46the world's best authors, at least the
  1159. 40:48newest best office. Thank you, Melissa,
  1160. 40:51for joining me and thank you everyone
  1161. 40:53else who joined us online and I'll see
  1162. 40:55you next week again.
  1163. 40:57Bye-bye.
  1164. 40:58>> Bye-bye.

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