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FORMATION GRATUITE : le modèle d’agence IA à 127 000 €/mois (je montre tout) — Transcript

by Karim Cherifi · 11,021 words · 1,599 segments · language fr · Watch on YouTube

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0:00So today, I’m going to share the
0:02complete playbook to go from wherever
0:05you are now, to hitting € 50,000 per
0:07month during this Q4. All right?
0:09Everything I’m showing you today is
0:11brand new. We’ve never shown this
0:13before; I put it together specifically
0:14for you today. All right? Why Q4? I
0:16believe it’s the best time of the
0:18year, and the businesses you’ll be
0:20targeting are the ones that need to
0:22spend their marketing budget before the
0:24year ends. So we’re perfectly on
0:26theme. Today, I’m going to show you
0:28the shortest path to € 50,000, or
0:30even € 100,000 per month. All right?
0:33What we like to do at the agency is put
0:35our methods to the test as we progress.
0:39So, we took an agency that started from
0:41almost nothing—you might have seen it
0:43—and scaled it from € 4,700 a month
0:45with 6 clients, to € 7,900 a month (
0:47which is the typical situation for
0:49agencies we meet) and zero sales calls,
0:51up to over € 20,000 per month. You
0:54might have seen it in my last video or
0:56the one before. I’m going to give you
0:58all the keys to do the exact same thing
1:00. For some of you, when you test a
1:02method from YouTube or a course, your
1:04goal is just to hit that first €
1:0610,000 a month. When we ran this
1:08strategy, the goal was to re-validate
1:10the entire path and aim for six figures
1:12a month, because that’s a goal anyone
1:14can reach once they have the right
1:16playbook—and that’s the playbook
1:18I’m giving you today. All right? So,
1:21first things first—hop, this should
1:23be large enough, you should be able to
1:26see it clearly. All right? The first
1:28thing we did when putting our method to
1:30the test was to verify that we were
1:31still capable of generating as many
1:33calls as we wanted, today. Why do 99%of
1:35agencies fail to scale? There are
1:38several pillars, but the acquisition
1:40pillar is the one where there’s the
1:42most difficulty. And what we wanted to
1:44verify is that we were still capable of
1:46generating meetings with qualified
1:47companies on demand. All right? Meaning
1:49, I push a button, and I know that
1:50meetings are going to start rolling in.
1:52And we were very happy with the results
1:53because as you can see, there are
1:55agencies doing four calls a day, five
1:57calls a week, 14 appointments a week,
1:59seven appointments a week recently. All
2:01booked through ads with a cost per
2:03booked call of 13.47. We even have some
2:08booking calls at less than 10 dollars.
2:11That is what we wanted to verify, to
2:13know that we were capable of putting
2:14this back in place. And it produces the
2:17following results. It produced Enzo who
2:19signed an 11,900 € deal in startup
2:22fees, 3,499 € per month, and 5%on the
2:26growth he brings to his client. OK?
2:29It's also what allowed the agency I
2:31told you about earlier right here, OK,
2:33with its small clients and no sales
2:35appointments, to go from 4,700 € per
2:37month to 20,000 € per month in
2:38recurring revenue. So today, it's an
2:41agency that makes 20,000 € every
2:42month no matter what, without going to
2:44look for new clients. If it goes to
2:45look for new ones, it will make more.
2:47OK, but we did that in 13 weeks, which
2:49is pretty good. So for those who don't
2:52know me, my name is Karim Sheriffi,
2:53I've had my agency since 2016, that's
2:5410 years, and for several years now
2:56we've been making over 100,000 € per
2:57month. All of this is documented on my
3:00YouTube channel. I've shown you my
3:01whole journey with as much transparency
3:04as possible and still unmasked. I have
3:06all my videos from 2018 until the
3:08moment I switched to business partner.
3:11So I literally have my entire journey
3:13detailed on YouTube. This document that
3:14I'm presenting to you isn't meant to
3:16talk about me, it's meant to talk about
3:17what you can produce, you who are
3:19watching this video. OK? The first
3:22transformation, or at least the
3:24transformation that taught me the most
3:25important lesson, I'm going to give it
3:27to you right away. I saw a student
3:29change categories, and when I say
3:31change categories, it's literally being
3:33in the position you are in today where
3:35you're watching this live, to signing
3:36his first deals in 4 days. And that
3:38confirmed the most important lesson of
3:40my 10 years in the agency business.
3:43What is this transformation? This
3:44transformation is Jean-François. OK.
3:46What Jean-François was selling is very
3:48simple; he didn't even have the path of
3:49the classic agencies we followed since
3:51he was selling video. I’m not I’m
3:53not a big fan of selling video services
3:55, but this was someone who sold video
3:57and sold his three-video pack for €
3:591,000. Well, if you're an employee, you
4:02think, hey, € 1,000 for three videos,
4:04that's cool, etc. But Jean-François's
4:05problem was that at the time he got on
4:07a call with us, his client was refusing
4:09to pay him. He went and shot the videos
4:11, he delivered them, she doesn't want
4:12to pay him anymore. And his main hurdle
4:14was that he told himself, "But it’s
4:16impossible to charge € 3,000, €
4:175,000, € 10,000 per month." It’s
4:19impossible. That was his mental block.
4:21And the moment we started coaching him,
4:24we got him from unpaid to € 7,200 per
4:27month in just 4 days. And that, that is
4:30perhaps one of the most important
4:32lessons. How do we do that? We applied
4:34the same method. OK, he had the same
4:36skills, he sold the same thing. You can
4:38imagine that in 4 days, I didn't
4:39revolutionize his agency. I’m no
4:41magician. So he had the same skills, he
4:44did the same work, he just sold it as a
4:47growth infrastructure. OK? With a
4:50three-part price as I showed you. Setup
4:52fee, monthly retainer, percentage on
4:55growth. This transform—this
4:59transformation I'm telling you about,
5:01which is the most important lesson, is
5:03...We had confirmation of this with
5:05this testimonial I’m putting right
5:07here, where it's a message from a
5:09student we were following who signed
5:11one of his biggest clients for a €
5:137,200 setup fee and € 1,800 per month
5:15. So, the very day the contract was
5:19signed, bam, you have it right here, he
5:21collected € 9,000 and then he
5:23negotiated 5%of the revenue. All these,
5:26all these patterns kept repeating, like
5:28with Stéphane. Stéphane, he signed,
5:30he signed a top contract since he
5:32signed a deal with a € 10,000 setup;
5:34you have it right here: € 10,000
5:36setup, € 4,000 monthly, 4.5%of the
5:39pre-tax revenue generated by the sales
5:41team. But the best part about Stéphane
5:43is that we usually sign contracts for 1
5:44year. He was so good that he signed a
5:46contract for 24 months. So for 24
5:49months, he knows he’s making €
5:514,000 a month plus 4.5%of the
5:52percentage on the growth. And this is
5:55part of one of the most important
5:56lessons. This is not an isolated case.
5:58We have results like this by the ton. I
6:00share them with you all the time. €
6:0214,000 collected in 2 days, € 6,000
6:04collected. Adam, whom we moved from an
6:06€ 800 average basket to 10,400. Uh,
6:09we have our student who was stuck at
6:11€ 4,000 a month with his media buying
6:13service, which by the way. Today, media
6:15buying is worth nothing anymore. Okay,
6:16Claud, he launches campaigns 10 times
6:18better than 90%of media buyers. Uh, he
6:21collected over € 24,000 from the
6:23first month with the AI business
6:24partner offer. And all these
6:26testimonials come from a strategic
6:29repositioning. Okay, that's what makes
6:31the difference. The lessons I'm talking
6:33about are these: "You don't win by
6:35being right." I know that many, when
6:37they launch an offer, tell themselves "
6:38My offer is the best, I'm selling this
6:40because I like it, because I think the
6:41market wants it. I decided that the
6:43market wanted that." Except you don't
6:45win uh you don't win that way, you win
6:47by giving the market what it wants at
6:50the right time. It's a matter of supply
6:52and demand and timing. And your client
6:54doesn't pay for what you do. They don't
6:56care how you're going to carry out the
6:58task. They pay for what it brings them.
7:02And what I hadn't understood for a long
7:04time, during all those years when I
7:06scaled in SMMA until 2019, late 2019,
7:08until I left France to move to London,
7:09what I hadn't understood was that I
7:11thought my problem was work and I
7:13didn't understand why, working so hard,
7:15I couldn't reach the level of certain
7:17agencies like Iman Gadzhi at the time
7:19who was making € 50,000 a month, etc.
7:21Whereas the real problem wasn't the
7:23work. I worked more than those people.
7:25The real problem was what I was selling
7:27and who I was selling it to. And what I
7:30was confusing is what works. So in this
7:33case, having an agency, selling
7:34services, that works. Okay, I was
7:36confusing what works with why does it
7:39work? And that's where the big change,
7:41the big click happened and I was able
7:43to scale to levels I had never reached.
7:45Understand why it works. Okay. How many
7:48of you here on the live stream have
7:49tried what I put on the screen for you?
7:51Have you tried launching an agency or
7:53an AI offer? Because today, as soon as
7:55you add "AI agency," people think it's
7:57magic, and you'll go to the market and
7:58sign deals. Which is totally false;
8:00it's absurd. Okay, it's just that
8:02everyone is talking about it, so
8:03everyone wants to do it. You may have
8:05already tried to copy someone who's
8:06successful, yet you still aren't
8:08signing any deals, even though you're
8:09using the exact same offers they show
8:10in their videos and so on. Or followed
8:14the advice of gurus on YouTube or
8:15Twitter who say, "Watch out, this
8:17latest service to launch is the newest
8:19mechanism.""Oh, have you seen the
8:22latest Claude feature?""You can
8:24implement it; that's what you need to
8:26sell," and so on. Yet, when you go to
8:28the market and do that, you get zero
8:30results. That has happened to plenty of
8:31people. Okay? Or maybe you're chasing
8:34after more clients at 800 or 500 euros
8:36a month, while you're already doing
8:38everything yourself and stuck in this
8:40entrepreneur's rat race. And if you
8:43have an agency, if you've already been
8:44on the market, you surely recognize
8:45yourself in what I'm showing on the
8:47screen—you're doing everything
8:48yourself and don't earn enough to
8:49delegate. Your clients pay you 800
8:51euros. I'm being kind here; I see many
8:53today who charge less than that, and
8:55yet your clients still think 800 euros
8:56a month is expensive. I also see many
8:58who rely on word of mouth and don't get
9:00any appointments. Sometimes they'll
9:02make 6,000 euros—I'm being very
9:03generous, 6,000 is really pushing it.
9:05The following month, they'll make 2,000
9:06. We're talking more about agencies
9:08making 1,000, 1,500, sometimes 2,000,
9:102,500, and they don't understand why it
9:11fluctuates. Your clients leave after 3
9:13months. You say yes to everyone, you
9:15sell any and everything, you start from
9:17scratch with every client because you
9:18have no infrastructure; you don't even
9:20know what you're supposed to deliver.
9:22You have to try to find solutions every
9:23single time. Your revenue depends on
9:25one or two clients, and if one of them
9:27leaves, your month is ruined. And you
9:29go from one appointment to the next
9:30without signing anyone. Yet you think
9:32you're good at closing. You tried to
9:34recruit, and it didn't work. Your
9:35clients call you every weekend and tell
9:36you what to do. "Hey, I saw this."
9:38Could you launch it for me? Ah, I don't
9:39like that. It needs to be changed. You
9:41work nights, weekends, and answer them
9:42all the time. All that means at the end
9:44of the month, you don't have much left.
9:46So if that's your case, if you've been
9:48in any of those situations, here's what
9:49I'll give you today. I'll show you the
9:51mistake that costs agencies years and
9:53why very few agencies scale. Why so few
9:56agencies manage to make 50, 60, 100k a
9:58month, when in reality it's nothing,
10:00those are small numbers. I'll show you
10:03the automated acquisition engine using
10:06AI and how to generate 1 to 5 qualified
10:09calls a day. OK, on autopilot, without
10:12any intervention from you. I'll show
10:14you the 100%AI delivery. OK. How I
10:17personally replaced my entire team at
10:19my agency with AI agents that do all
10:22the work, 24/7, delivering much better
10:25results than my team did, allowing me
10:27to significantly cut my costs. I'll
10:30show you the numbers afterward. I'll go
10:31into the details. You'll see things
10:33I've never shown before. And finally,
10:35I'll show you what I call the next game
10:36. The next game is why signing a client
10:38is just the beginning. And why even
10:40reaching 50k a month is just the start.
10:43In the end, you'll have two options.
10:44Either you do it all yourself, I'll
10:46give you everything you need to do it.
10:47Or you'll have questions and we can
10:49discuss it together. The mistake that
10:51costs agencies years. Two years ago,
10:53when everyone was telling you to learn
10:56Make, learn Zapier, learn N8N, sell
10:57automations, that it's the future of
11:00agencies. You have to build AI agents,
11:01etc. I was saying the exact opposite. I
11:03said right away that it's just a
11:05commodity. The good thing is that you
11:06just need to go on YouTube and watch my
11:08previous videos, and you'll see I've
11:09been saying it for years. There were
11:11many people who mocked me and continued
11:13selling that nonsense. The problem is
11:16that when you have a whole bunch of
11:18automation agencies popping up, okay,
11:20with 3-hour-long videos, where everyone
11:22is learning the same skill and it only
11:24takes a few minutes to declare yourself
11:26an agency because you watched a YouTube
11:28video, there’s no barrier to entry.
11:31And since there’s no barrier to entry
11:33, you immediately end up competing with
11:35people who need much less money than
11:37you do to live. Okay? A simple example,
11:40voice agents. Okay. AI. Those AI agents
11:43that everyone was fighting to build and
11:46sell, they’re selling for € 9
11:48online. Okay? € 9. I pay € 9, I
11:51have a guy build my AI agent—how do
11:52you want to compete? How do you want to
11:55compete with people like that? Tools
11:58like Make and so on, they cost $ 20 a
12:01month. So you learn to master tools
12:03that cost $ 20 a month, which have free
12:05versions with no barrier to entry like
12:07I just told you, except you’re not
12:08competing with France, you’re
12:10competing with the whole world.
12:12Including people, as I told you, who
12:13are very happy to earn € 150 a month.
12:16And the problem behind all of this too
12:18is that these tools change every two
12:19weeks. Okay, I am 2000%focused on AI. I
12:24assure you that these tools change
12:26every two weeks. Today it's Grockbot,
12:27two days ago it was Hermes Agent.
12:29Before that, it was OpenPipe. And it
12:31changes all the time. There are always
12:32new competitors arriving on the market.
12:34So mastering the technical aspect is
12:36absolutely useless, other than wasting
12:39your time, getting into a commodity
12:41game, and ending up competing with
12:43billions of people. Okay. Even
12:46engineers are losing this race trying
12:48to learn these techniques. I’ve
12:50talked with dozens and dozens of tech
12:52profiles who master AI. Okay, they
12:54master it better than me since they are
12:55often the ones I hire to build what I
12:57want to put in place. And yet, those
12:59people can't close deals with a company
13:01. They master AI better than me, they
13:03close zero deals. They know how to
13:05build everything, they know all the
13:06APIs and so on, but they don't know
13:08what a business needs. They don't know
13:10how to close. The thing is, in this
13:12market, no client, as I told you, is
13:14going to ask which API you're using.
13:16They don't care what tool you're using.
13:19The only thing they ask is, "Help me
13:21generate more revenue." So, instead of
13:25following the herd and pushing our
13:27clients to sell individual AI services,
13:29we just applied the playbook that had
13:31already moved me from a struggling
13:34agency, a hamster on a wheel. I had I
13:36don't know how many clients, I spent
13:38all my time working, and so on. I went
13:40from a struggling agency to my first
13:41million euros in 8 months. Okay? I went
13:43from an agency selling services for a
13:45maximum of 1,000 to 1,500 euros a month
13:48to an agency charging 10,000, 15,000,
13:5022,000, 25,000 euros for one-off deals
13:53to companies that need our services.
13:55How did I do that? It's very simple. So
13:58I moved from that situation where I was
14:00a slave to my agency. Okay? And that
14:02situation is the one all the agencies
14:04we meet are in. Agencies that sell a
14:06single service. Okay? Media buying,
14:08lead generation, content creation,
14:09landing pages, whatever, community
14:11management. That doesn't work anymore
14:13today. The closing rate is very low
14:14because the market doesn't want it
14:15anymore. The market has already worked
14:17with 150 billion agencies. Okay? They
14:19weren't waiting for you. Community
14:20management is a service I was selling
14:22back in 2016. Okay? 10 years ago. So
14:24businesses have already done all that.
14:26They know it. They know it doesn't work
14:28. They know they'll pay for 2 months
14:29for nothing and have to start from
14:30scratch. You have no differentiation in
14:32the sense that everyone is doing that
14:33in the market. Why? Because guys open
14:35YouTube, watch three videos, and say, "
14:37Hey, I'm going to go sell media buying.
14:38" Media buying is the future. Media
14:40buying is no one's future. Today, media
14:42buying is done by AI, and better than
14:43humans. I'll show you in a few minutes.
14:45Since your service is outdated,
14:47companies don't want you. So, you're
14:50forced to lower your prices, okay? To
14:52attract clients. Except that at 500 or
14:551,000 euros a month, you can't make a
14:57living. Life is expensive, whether
14:58you're in France or elsewhere, and even
15:00more so in France, it’s very
15:01expensive. OK? So, you end up lowering
15:03your prices. All that just to hope for
15:05new clients who will only do one thing:
15:07compare you to the other proposal they
15:09received that is € 100 cheaper than
15:11yours. So they will take the cheaper
15:13one, it’s only logical. OK. And you
15:16find yourself stuck in operations when
15:18you sign a deal because you don't earn
15:19enough to delegate, while at the same
15:21time you can’t deliver, prospect, and
15:23so on. So your clients leave you and
15:25you stay stuck in modern slavery, the
15:27one known as SMMA. What made me go from
15:31that € 1,000 a month to 10,000,
15:3315,000, 22,000, 25,000, and even more
15:35on some contracts, is simple. It’s
15:38that I implemented the business partner
15:39model. So I sell an irresistible offer,
15:42I sell growth that is effortless for
15:44the client, I guarantee them results,
15:46or at least I put things in place that
15:48I will show you that make it possible
15:50to guarantee that. And my profitability
15:52is calculated and proven. So the
15:54question that comes up isn't whether I
15:55cost less or not. The only thing they
15:57see when we work together is, "Oh yeah,
15:59this agency is going to bring me
16:00100,000, 150,000, 200,000 euros more
16:01per month." So naturally, they aren't
16:03going to fight over paying me. OK? My
16:06pivot was this one. As I told you, stop
16:08selling a service and start selling
16:11growth. I don't sell what I do, I sell
16:13what it brings in. OK? And it's in this
16:15way that I went from my SMMA agency
16:17that made € 50,000 a month where I
16:19was doing everything myself. I was the
16:21hamster running in its wheel, to a
16:23business partner agency that made over
16:25€ 127,000 a month, and which today
16:26has been making over € 100,000 a
16:28month for years. OK? And that was the
16:30big change. Stop selling a service and
16:33start selling growth. And months with
16:36over 100k, there have been plenty. The
16:38only thing that makes the difference
16:40between 127, 117, 114, 105, is the
16:42percentage of growth that we collect
16:44from our clients. It’s the only
16:45variable there is. OK? So, understand
16:49that companies don’t want just
16:51another agency; they want a system that
16:54keeps producing over time without any
16:56effort or pain on their part. And the
17:00great thing is that this entire process
17:03, where I went from this to that,
17:06I’ve documented it from A to Z. OK?
17:09This whole process is documented. 10
17:11years of agency experience have been
17:13preserved. We know everything that
17:14works. We know which offers are selling
17:16today, in which niche, which ads
17:18perform, and how to attract companies
17:20capable of paying those amounts. Is it
17:23a photo or a video for the creative?
17:25What is the hook, the copywriting, and
17:27so on? Which sales calls closed, what
17:29arguments should be used to close, and
17:31so on. I have all this data on my
17:33agency, but also on over 50 agencies
17:35we’ve launched and scaled using the
17:36AI Business Partner model. OK? And we
17:39work in about fifty niches, and in
17:41these fifty niches, we have all that
17:43data. This data is literally our
17:45competitive advantage for scaling any
17:48agency. Today, we can take any agency,
17:51position it in one of the niches we
17:53know, and scale it without any issues.
17:55OK? We have data almost everywhere, and
17:58all the students who followed our
18:00method have seen results. You can check
18:02those results on my channel; it's easy.
18:05Mathieu is in the channel's short
18:06testimonials. We scaled him to €
18:0850,000 per month in 7 days. OK, ad
18:11budget: he spent € 700 and signed €
18:1450,000 in contracts. Alexandre, same
18:17thing: € 20,000 per month with two
18:19clients. Louis: € 17,500 in setup
18:22fees and € 4,500 monthly for 12
18:24months. OK? 7%growth and—I won't go
18:27through them all because I could do an
18:29entire live stream just with
18:30testimonials. My theory for all these
18:33successes was that companies were
18:35buying because we were putting
18:37infrastructures in place. But in recent
18:40months, I’ve seen figures that made
18:42me think otherwise, and it led me to a
18:45new idea. I’ll share this new idea in
18:47just a moment. This new idea is very
18:51simple: it’s about understanding—
18:53and we’re coming back to what I told
18:55you at the start of the live—what
18:57companies are really buying. What works
18:59? Why does it work? So, for all the
19:03deals we've closed over the last 18
19:05months, I asked every company working
19:07with us why they chose us over our
19:10competitors. OK. And the answer was
19:12always the same. You understood our
19:15needs. But why is this example so
19:17important? Why is understanding the
19:18needs so important? Because the
19:21market's desire today has absolutely
19:23nothing to do with AI, or the tools you
19:26use. OK? The company in front of you
19:28isn't even aware of it. Your offer
19:31sells when it starts from a problem
19:33your client already feels and can
19:35quantify themselves. But remember this
19:37well, the market, OK? The market's
19:40desire has nothing to do with AI, or
19:43the tools you use, Make, Zapier,
19:45Anthropic, GPT, whatever, the market
19:48doesn't care. They aren't aware that
19:51they need that. So before building
19:53anything, before building an offer,
19:54there is only one question to ask
19:55yourself. What is the problem your
19:58client already knows, feels every day,
20:00and wants to solve right now? Not the
20:03one you think is important, the one
20:05they would pay to make disappear right
20:07now, this month. What is that problem?
20:11When you understand that, OK, you've
20:13won the race. These companies, they
20:16know how to do their business. What
20:17they don't know how to do is bring in
20:19customers. And that is exactly where
20:21you position yourself with your
20:22infrastructure. And that is the lesson
20:24we've learned over the last few months.
20:26Companies don't want AI, OK? They want
20:29more revenue. They don't want agents,
20:31they don't want automation, they don't
20:33want chatbots, they don't want AI
20:34workflows. They don't care about the
20:37latest update to Claude or Opus 5. They
20:39don't care about Grok or your new app
20:42or the new thing you coded. They don't
20:45care at all. The only thing they want
20:47is more revenue. And they want three
20:49things to manage to get more revenue.
20:51They want customers, appointments, and
20:54therefore, revenue. From the moment you
20:57master these three elements, your offer
20:59will sell. OK? And by the way, the
21:02offer, the one all the agencies put in
21:03place, the one you saw in the
21:05testimonials, I'm going to give it to
21:07you. First, we stopped focusing on the
21:11latest cloud capability, trying to
21:13create, excuse me, create agents
21:15everywhere, voice agents linked to
21:18sites, and so on. We stopped looking at
21:21the latest models because it never ends
21:23. The new video features we might have
21:25on Xfield or whatever, we stopped all
21:26of that. Okay? None of that matters
21:29when it comes to convincing a stranger
21:32to give us money. And that is our job
21:35as an agency: we attract strangers to
21:37us, and we have to convince them to
21:39give us money. The example of Stéphane
21:42that I showed you earlier, who signed
21:43his deal, is the perfect proof of that.
21:46Okay, he didn't sell any of that.
21:50Maxime had a 40-minute call with the
21:52company director. After 40 minutes, he
21:55left with € 11,000 in setup fees, €
21:579,000 per month, and 1%of the growth.
21:58Well, 1%of the growth, I wouldn't
22:00recommend it, he messed up, but it's
22:01not a huge deal. It's not the, it's not
22:02the worst part. But look at this: €
22:0512,000 setup, € 4,500 monthly, 7%of
22:07revenue. Lucas: € 5,000 setup, €
22:095,000 per month, 10%commission. Okay.
22:12And there are plenty of results like
22:13these. Their offer consists of four
22:15points. This is the time to grab a pen
22:16and paper and write down what I’m
22:17about to tell you. Okay? Their offer is
22:19very simple. First of all, the offer
22:21states the exact result the niche wants
22:23most. No matter the niche, businesses
22:26want 50 to 100 more opportunities per
22:28month. Installations, sales, revenue.
22:31They don't want leads, they don't want
22:34an agent, they don't want any of that.
22:36They want opportunities, so:
22:37installations, sales, and revenue. The
22:40revenue you bring in must be strong
22:42enough to separate you from a € 600
22:45freelancer. Spoiler. The figure that
22:49sets you apart is also your positioning
22:52as a business partner agency that sets
22:54up an actual infrastructure. Okay?
22:58Secondly, this offer must address what
23:00has already failed for them. I told you
23:03, the companies you meet have already
23:05worked with tons of agencies. It’s
23:07logical. But you have to explain to
23:09them why it failed before. Have they
23:12already paid contractors with no
23:13results? Yes, for sure. Why did she pay
23:15her service providers with no results?
23:17Because the provider was selling a
23:18single service, and a single service
23:20isn't what takes them from their
23:21current situation to their desired
23:22situation. Ah, you got no-shows? Well,
23:25that's normal, because when you buy
23:26leads, you're buying leads, but you're
23:28not buying the whole backend system
23:30required to reduce those no-shows. You
23:32have to explain all that. Your offer
23:34also needs to reduce risk. That is a
23:36very, very important part. OK? The
23:39company, don't forget, they've paid
23:40tons of agencies and never got any
23:42results. Why are they going to pay you
23:43more? Your positioning is what will
23:45make the difference; you have the
23:47result they want most, you address what
23:49has already failed for them, but you
23:51still have to reduce the risk. So
23:53that's why we have a portion of the
23:55price that is a percentage. You get
23:57paid when you create value. That's how
23:59we scale so significantly, by having a
24:02portion of our revenue directly indexed
24:05to the results we deliver. We also
24:09include conditional promises. I
24:11guarantee you five extra projects per
24:13month, or you don't pay me. But be
24:16careful, this guarantee applies with
24:18conditions. We're not just going to put
24:20it in a contract to make it look nice,
24:21et cetera. OK? There are plenty of
24:23conditions that must be met. You can
24:26also do something we've tested with
24:28some students that works very well:
24:29invoice 50%upfront at contract signing,
24:31and 50%once the business partner
24:33infrastructure is in place. It works
24:36extremely well, and we have many
24:37agencies walking away with very large
24:38checks precisely because we did this
24:4050/50 split. OK. And the last point
24:43that rounds out the offer, which all
24:46agencies use, is pricing based on value
24:48created. OK? The pricing is simple. We,
24:52and the system too, are simple; we go
24:54into a company. OK? We go into that
24:57company and we install our
24:58infrastructure. This infrastructure
25:00might bring in € 250,000 per year.
25:03I'm being kind, I'm taking extremely
25:04conservative numbers, and we bring in a
25:06lot more. The probability of that
25:09happening, that € 250,000 per year,
25:11let's say it's 50%. OK? The expected
25:15value created is € 250,000 x 50%,
25:20which gives us € 125,000. What we're
25:24going to do is charge 10%of the value
25:26we create. Okay? So we'll charge €
25:3012,500 in startup fees. You can easily
25:33go into companies, charge 200 charge
25:38€ 12,500 in setup fees, set up an
25:40infrastructure, and tell them you own
25:42the infrastructure, we'll check in in 3
25:44months. In 3 months, we'll sit down
25:46together and look at moving to a
25:48business partner model. We have plenty
25:50of agencies—I didn't even show you
25:51their results because it's not pure
25:53business partner work, so I don't even
25:54count them—that go into companies and
25:56charge € 10k, € 15k, € 20k
25:57one-off fees. They set up the
25:59infrastructure, step back, and after 3
26:00or 4 months, the company calls them
26:02back and says, "Well, the infra is
26:03working well, can we aim for more?" And
26:05they land deals this way, which breaks
26:07down any fear there might be at the
26:09start. And even those € 12,500, if
26:10you want, you can charge them in two
26:12installments, as I told you: 50%at the
26:13start, 50%upon delivery of the
26:15infrastructure. That way, the company
26:17is at ease and knows they'll get what
26:18they paid for. Now that you have the
26:22base offer, the offer with the four
26:24points, you also need to look at the
26:27backend offer. Okay? The entry offer
26:30you just saw only plays one role. It's
26:33to help you acquire clients profitably
26:35and stand out from the competition. In
26:37other words, it helps you get rich fast
26:39. Fast, it's all relative. Fast doesn't
26:42mean in 24 hours, but it can be from
26:43the very first week as you've seen. And
26:46rich also means everything and nothing.
26:47The role of the backend offer is to
26:50help you keep your clients forever.
26:53That's why we set up an infrastructure
26:54that acts on so many points, because we
26:56make them dependent on our system. They
26:58will never leave. It helps you capture
27:00a larger share of their budget than if
27:02you sell a single service that nobody
27:03wants, because it's not what the market
27:05wants, so it doesn't work. Making money
27:07is understanding the concept of supply
27:08and demand. So basically, the role of
27:11the backend offer is to help you get
27:13rich for sure. Okay? Because you can
27:16clearly see that we're creating
27:17dependency and that, ultimately, the
27:18company will never leave again. I will
27:21address this part last, uh, what I just
27:23told you, because first you need to
27:25understand the leverage you have with
27:27AI. We live in extraordinary times.
27:29Okay? Extraordinary times, because when
27:31I started 10 years ago, there was no AI
27:33, there was no AI, and it was hard to
27:35deliver; you had to hire, you had to
27:37learn skills, and so on. Today, we live
27:40in, we live in a formidable era and I
27:41think just about anyone can, with the
27:43right information, grow an agency and
27:45scale it. First, I'm going to talk to
27:48you about the acquisition protocol
27:49because becoming rich is about
27:50mastering the acquisition protocol.
27:52Phase number 1 is the market and the
27:54offer. Most people spend a crazy amount
27:57of time building an offer and acquiring
27:59skills. Spoiler for all those who are
28:01currently learning, stop the nonsense.
28:04Trying to understand how to deliver.
28:06And they do all that before even
28:08validating that they can find a single
28:10person to sell their service to. And
28:12that is literally what I see in 90%of
28:15agencies. They try to master everything
28:17, they think of every scenario, they
28:19have never gone to the market to face
28:21reality. And so they spend months and
28:23months trying to do things that will be
28:24useless. Worse yet, there are huge
28:26numbers of people who refuse to niche
28:28down and want to sell to everyone. Well
28:30, good luck with that, it's very
28:31complicated. And the result of this
28:33widespread belief is that most never
28:35build a business that works. Okay? If
28:37you want to serve everyone, you will
28:38serve no one. You have no positioning,
28:40it cannot work. Look at all the
28:43industries on earth, they are all
28:45niched with a very precise ICP. Okay?
28:48When you go to buy a car, you have
28:49different price ranges. Okay? You have
28:51niched cars, you have others that are
28:52less niched, and so on. Look at how
28:54business works. Let's go back to the
28:57point we talked about earlier:
28:59understanding why it works. So, step
29:01number 1 is to choose a niche, a niche
29:03with at least 40,000 companies in
29:05France, Belgium, Switzerland, Canada,
29:07and Luxembourg. Okay? Companies that
29:09make over six figures in annual revenue
29:12. I don't know how to say it in French
29:15but, uh, multiple six figures. Okay.
29:18Not a company that makes € 100,000 a
29:19year, they won't have enough money. an
29:21average order value of several thousand
29:23euros because when you bring a client
29:25to this company, it's easier for you to
29:27justify a fee of, uh, 10,000, 15,000,
29:2920,000 in startup costs if when you
29:31bring them a client, you're already
29:33bringing them 10 to 15,000 euros. OK?
29:35Or 4 or 5,000 euros. Whereas if you try
29:37to scale a hairdresser or a beauty
29:39salon, good luck, since an average
29:40order value for a hairdresser is 30
29:42euros max. OK? A beauty salon, that's
29:44maybe 100 euros max for the average
29:46order. You can't justify high fees. So
29:48we don't target those businesses, and
29:50you need businesses that are easy to
29:51target via ads or online prospecting.
29:53OK? Very, very, very important. And
29:56there's something worse than not having
29:59a niche, and that's believing you don't
30:01need one. That's exactly what I just
30:02told you. I sell to everyone, you sell
30:04to no one. OK? The agency I told you
30:07about earlier that we scaled from 4,700
30:10euros a month to over 20,000 had six
30:12clients who were all in different
30:14industries. So actually, every time
30:16they produce something, they can't even
30:18reuse it for another client because
30:19it's useless. So the benefit of niching
30:21down is also that you produce an
30:23infrastructure once and can sell it
30:24infinitely, and that’s where you save
30:26a massive amount of time. OK? Step 2 is
30:30to identify the gap, find the AI
30:32mechanism, and build the offer. So what
30:34we did, you can clearly see that you
30:39can clearly see that the agencies we
30:41mentor scale very quickly, not because
30:43we're magicians, but because we created
30:45a tool that allows us to do it. The 10
30:47years of data that we collected from my
30:49agency, all the agencies and clients
30:51I've mentored, etc., even from my own
30:53agency, all the big companies I've
30:55supported: all that info, we compiled
30:57it and put it into a SaaS. This SaaS is
31:00composed of AI agents connected to all
31:02that data, and they can literally do
31:04everything my team used to do. So
31:06that's why I told you I let my team go
31:08and that I use AI today. And these
31:11agents are in the SaaS that we make
31:12available to the agencies we support.
31:15So today, we can take any agency: they
31:17go on the SaaS, they can identify a
31:19market gap, find the best niche that
31:21matches what they need, what they want
31:23to do, and so on, and build the offer
31:25that is currently selling directly from
31:28the SaaS. So even if you have no skills
31:32, no data, no track record, by using
31:34our SaaS, you get 10 years of data
31:37accessible 24/7. So you cannot go wrong
31:40on what works today. OK? You will
31:42inevitably go into the right niche with
31:43the right info and the right offer. In
31:45addition to that, in step 3, you need
31:48to be able to write your VSL and set up
31:50the processes. Why? We must be able to
31:54communicate your system's value
31:56proposition to turn leads into
31:58convinced prospects before they even
32:00need to hop on a sales call with you.
32:03That is a shift that many agencies do
32:04not understand. When a company comes on
32:07a closing call with us or one of the
32:08agencies we coach, they are already
32:10convinced that our solution is the best
32:11. We already convinced them way before
32:13that with a whole bunch of processes we
32:15put in place. And that is the most
32:17important part of the business partner
32:18protocol, because if you miss this,
32:20nothing in the following steps I’m
32:21going to show you will be able to save
32:23you. So that’s why these steps of
32:25identifying the gap, choosing the niche
32:27, identifying the gap, making your
32:29offer, writing your VSL, setting up
32:31your processes, and so on. We do all
32:33that for you. We do it for you, whether
32:36through the SaaS or through my team,
32:37because if you mess that up, you’re
32:39dead afterward. Once we’ve done that,
32:42we have the whole infrastructure part.
32:44There is a quote I really like that
32:46says, "No building touches the sky
32:47without first anchoring itself in the
32:49depths." OK? I hear entrepreneurs tell
32:52me all the time that they want to make
32:5310, 20, 40, 100k € per month. And
32:56when we audit their business, it’s
32:57always the same thing. There is
32:59literally no process in place, no
33:01infrastructure. So, before even talking
33:04about leads, appointments, clients,
33:06delivery, or anything else, we start by
33:09installing systems in the agencies,
33:11systems that force every founder to
33:13adopt the right behaviors and, above
33:15all, track them, because that is what
33:18creates the revenue they need. OK? it's
33:21these processes and systems that we
33:23install that will bring in the revenue.
33:25OK? I'm putting this right here so you
33:27understand. Every function in your
33:30business, and I mean every function,
33:32must have a system that measures what
33:34you put in and what it brings in. Input
33:38, output. OK? If you don't have that in
33:41place, you don't have a business, you
33:42don't have an agency, you have nothing
33:44at all. OK? You are just a freelancer.
33:46We literally put this in place in every
33:48agency. Once we've set up all these
33:51infrastructure automation processes,
33:54then we can move to phase 3, which is
33:57the lead flow. Your biggest challenge
33:59is not the competition, it's not your
34:01pricing, it's not the state of the
34:03market, it's that people don't know who
34:05you are. That's a quote from Grant
34:06Cardone. Grant Cardone, whom I really
34:08like for his capabilities. If
34:10businesses don't know you, they can't
34:12pay you. If they don't know you well
34:14enough, they can't pay you. OK? Nobody
34:17is going to buy from you. So that's why
34:19we manage to scale so easily, because
34:21we know that anonymity is the worst
34:24enemy of our businesses. So we
34:26prioritize acquisition channels that
34:28allow us to control the attention we
34:30generate. Generating attention is
34:33making money. And for that, there is
34:35nothing better than Meta Ads. OK?
34:37There's no organic, there's no "I make
34:39YouTube videos," there's no "I depend
34:41on an organic algorithm." That's
34:43when you want to scale and
34:45scale quickly. It's Meta Ads. OK, it's
34:47simple and it's very easy to understand
34:50. So we'll immediately get agencies
34:52started on € 10, 15, 20, 30 per day
34:55depending on their financial capacity,
34:58depending on their ability to close,
35:01etc. And once we have that, that's
35:03where we get very fast results. Why?
35:06Because we are able to generate
35:08attention on demand. We are able to
35:11become known in our niches and known in
35:13the right way, not through a bad buzz
35:15or I don't know what. OK? The € 4,700
35:18agency, that's 6 leads, three
35:19appointments in the first week. 9 leads
35:21, 5 appointments in the second. OK?
35:24Without sending a cold message or
35:25whatever. Blah, blah, blah. Mathieu, I
35:27showed you earlier, that's € 50,000
35:28in contracts signed in 7 days with €
35:30100 in ad spend. Since we’ve been
35:33launching campaigns every month for
35:35over 8 years for our clients and
35:37partners, we have more data than most
35:39ad agencies and the media buyers you
35:41see everywhere, and we've developed a
35:43protocol that our whole community
35:45applies. That’s why we’re able to
35:49move so fast; we have a playbook and
35:51years of data on what actually works in
35:53ads. We’ve understood why it works.
35:56OK, that is the most important thing.
35:59Then, once we’ve mastered pillar 3,
36:01which is having a constant flow of
36:03leads all year round, naturally, when
36:05you have 7, 8, or 10 appointments a
36:07week, you’re bound to close. It’s
36:09impossible for you not to close. And
36:10precisely to close, we reach phase 4:
36:12the appointment. A lead who books a
36:16call is not, to me, an appointment. We
36:19set up a whole bunch of processes when
36:21a lead books an appointment. So, we
36:22have AI that follows up with them in
36:24under 3 minutes. We have funnels that
36:26sort prospects based on the answers
36:28they give us, and so on. Depending on
36:31their answers, we send them
36:32mini-materials before the call so they
36:34arrive already knowing who you are,
36:36what you do, and convinced that your
36:38solution is the best. OK? These are the
36:41processes we use and implement in
36:43agencies. Without this, you won’t
36:44have qualified appointments. You’ll
36:46just be wasting your ad budget for
36:47nothing. Running ads isn’t a skill.
36:50Anyone can run ads and generate leads.
36:52Even AI does it today. It’s replacing
36:54all the media buying agencies. OK? Once
36:56we have qualified appointments, then we
36:58have the closing phase. We’ve studied
37:01hundreds and hundreds and hundreds of
37:03calls that concluded in deals between
37:05€ 5,000 and € 15,000. OK, minimum
37:07and even more. And we’ve derived a
37:10complete sales infrastructure playbook
37:12from it. OK, that playbook is
37:15everything to me. If it’s that
37:19important, it’s because if you
37:21don’t know how to close, nothing
37:23matters—literally nothing of what I
37:25just showed you. Closing is the most
37:27important skill. You can have the best
37:30niche, the best offer, the best cost
37:32per lead, per qualified call, and so on
37:34, the best case studies, the best proof
37:36in the market. If you don't know how to
37:38close, you won't get results. And the
37:39common thread of all the results I've
37:41shown you is that the agencies followed
37:42the same business partner playbook to
37:44learn how to get good at closing. You
37:46aren't born good at closing; it's
37:47something you work on. Okay? If you
37:49can't make the person in front of you
37:52on a Zoom call feel that not paying you
37:55is a bigger risk than working with you
37:58today, you'll never succeed. And for
38:00that, you don't need to be a magician.
38:02There’s nothing to invent. The whole
38:05path, the whole job, we've already done
38:07it for you and compiled it into this
38:08playbook derived from market data. To
38:11get good, you need calls. Most agencies
38:13never learn to close because they don't
38:15have enough meetings to practice. When
38:17you have one or two meetings a month,
38:19how do you expect to get good at
38:20closing? It's not possible. That’s
38:22why phases 3 and 4 come before this one
38:24. You don't sell the same way to
38:26everyone. Okay? We have different
38:28processes, we have different ways of
38:29selling. But to learn all that, first,
38:31you need the playbook I showed you,
38:33okay? Which is drawn from hundreds and
38:35hundreds of calls that closed deals. So
38:37we know what works, what loses deals,
38:39what you should say, what you shouldn't
38:40say, etc. And, and, and behind that,
38:42that’s when you have many
38:43opportunities, mathematically, you will
38:45close because we follow you on that
38:46part. So the process we put in place
38:49for each agency we work with is that we
38:50choose their niche, we position them in
38:52a niche where we know for a fact we
38:54have data right now telling us that the
38:56market wants this and that it works. We
38:58will build their offer and their
38:59pricing. We will write their VSL, sorry
39:02, build their complete sales funnel,
39:04their landing page, etc. We will build
39:05all their automations, their CRM to
39:07track everything because as I told you
39:09today, if you don't have a process, if
39:10you don't have a process, you don't
39:12have an agency and you can't scale.
39:15Okay? We build all of that for agencies
39:16so they can move faster. We're going to
39:18launch the ads for the agency. That's
39:19how you get guys like Mathieu making
39:21€ 50,000 a month in 7 days because we
39:22launched the ads for him. We know what
39:24works in his niche. No problem
39:25launching the ads for him. OK? We fill
39:27your calendar with qualified
39:29appointments and your only job is to
39:31close. That's why you're going to scale
39:34your agency, because you're going to
39:36close. OK? So once you do your
39:38appointments, it's always the same
39:40process: we listen back to your calls,
39:42we tell you what's good, what needs
39:44improvement so that for the next
39:45meeting, you've been coached and can
39:47become better at closing. OK? Nobody is
39:49bad at closing and will stay bad at
39:50closing. That's not possible. From the
39:52moment you have these closing
39:54strategies and on top of that we follow
39:55you to make you progress from call to
39:57call, you'll be like all the other
39:59agencies, you'll close deals. And once
40:01we've done all that, we hand things
40:02over to you once we've written all
40:03these processes for you. OK? The result
40:06is very simple, there are dozens and
40:08dozens more. Marco € 7,500 startup
40:12fee, Aurélien € 12,000 startup fee,
40:15€ 3,999 a month, and so on and so
40:18forth. I'm not going to list them all
40:21for you, there are heaps and heaps.
40:22Paul € 52,000 a month, almost 53,000,
40:24and so on and so forth. OK, now what
40:26I'm going to show you is the 100%AI
40:29delivery. If you don't know how to
40:31close, can you pay a closer? I'll
40:33answer that question quickly. Yes, but
40:36no one will ever have more interest
40:37than you in selling your services, and
40:39besides, you aren't good at closing
40:40right now, but in 30 days, you can be
40:42very good at closing. It's just a
40:44question of work with the right
40:45processes, and that's why we created
40:46all these playbooks. So, the 100%AI
40:48delivery. I saved the whole AI part for
40:52the end because AI will never replace
40:54one thing: understanding why it works.
40:56And that's what I've been repeating to
40:58you since the beginning, and that's why
41:00AI without context is just mid, it's
41:02meh. You can ask GPT, Claude, etc., to
41:05make your offer, whatever you want, it
41:08will remain meh because it doesn't
41:10understand why it works. And your
41:12choices, you can't delegate those to an
41:14AI. You can't pin the success of your
41:16agency on one, I think we can agree on
41:17that. So, if you checked out during the
41:20previous parts because it wasn't
41:22exciting enough, honestly, everything
41:24I'm about to show you on AI won't bring
41:26you any more. OK? You need to take that
41:29into account. So, in any business, it's
41:32just physics. What you put into a
41:34business equals what you get out of it.
41:35OK? Everything you see is a result.
41:38Your revenue is a result. If you don't
41:41have the results you want today, it's
41:42because you didn't take the right
41:43actions. An athletic body is a result.
41:45A viral video is a result. None of that
41:48happens by chance. It always comes from
41:50something specific that someone does
41:52upstream. OK? That's why we built all
41:54these processes, because the results
41:56come from the processes I showed you.
41:58Your job is to find what upstream
42:01creates the result your client wants.
42:04That's what we've been doing from the
42:05beginning. And in business, there are
42:06only two things that create a result.
42:08Literally two things. I always say
42:10business is simple. What makes it
42:11complicated is that you watch billions
42:13of YouTube videos and get your heads
42:15muddled with noise strategies that will
42:17never allow you to scale, just riding
42:19the trend of what's getting views on
42:21YouTube right now. OK? So in business,
42:23there are two things that create the
42:24result. First input: the method. What
42:28to do? So, the path that yields the
42:31most for the time, money, and effort;
42:32that's the first point. What to do?
42:35Second, why it works? Why does an
42:38agency say Meta ads don't work? When I
42:41tell you, and you've seen it with all
42:43the agencies we've scaled, Meta ads are
42:44what allow us to sign very, very
42:46important deals. And finally, in the
42:49method, you need to know in what order
42:51to do things. One bottleneck at a time.
42:54If you blame the ads when the problem
42:56is your closing, well, you're actually
42:58fighting the wrong battle. So that's
43:01why all these processes are in place.
43:03Second input: the infrastructure.
43:05Knowing, OK, knowing all that isn't
43:07enough. You need a system that executes
43:09for you. That's to reduce the risk of
43:11failure with quality, OK? And volume.
43:15When you have the right method executed
43:17by the right infrastructure, you get
43:19the result. And that is literally what
43:21I have been showing you since the start
43:23of this video. The right method
43:24executed by the right infrastructure
43:26that gives the results you saw. AI is
43:29not the brain. AI is the hands. The
43:32brain is what you have accumulated. It
43:34is the data you are given, it is the
43:36processes you are given. It is
43:37everything we have you put in place.
43:38Success is the method multiplied by the
43:40infrastructure, by the infrastructures.
43:42OK? Do not forget, AI is not the brain.
43:44AI is the hands. And for one person
43:48alone to deliver to 50 clients, they
43:51need a system that knows what to do and
43:54does it for them, regardless of the
43:57niche. That's what I'm showing you now
43:59and that's what we created for all
44:01agencies, literally. OK. First,
44:04understand a niche in one hour. I told
44:06you, we built a SaaS dedicated to
44:08agencies. Inside this SaaS, there are
44:10several specialized AI agents trained
44:12on our 10 years of data, and it is not
44:14static data. OK? The data is fed in
44:17real time by all the agencies we have
44:19supported, those we follow, plus all
44:21the clients I have signed myself. OK?
44:24At the end of each week, we have all
44:26the data coming back to us to know what
44:27is happening in the market and adjust
44:29our offers accordingly. That is why
44:31when we take on an agency and give it a
44:33niche with an offer, it is able to
44:35scale so quickly. Concretely, what does
44:36that change? It means that today, we
44:38can position ourselves in almost any
44:40niche because we no longer start from
44:42intuition, we start from real data.
44:44What sells, at what price, what is
44:46missing in the market, and what those
44:48who are already performing are doing.
44:50We have all that live every time. Each
44:53agency we onboard accesses this SaaS
44:55from day one and chooses its niche with
44:57the best possible market read to
44:59position itself in the right place with
45:01the right offer from the start. Spoiler
45:04: what sells today is not what you see
45:05on YouTube, I’m telling you. It is
45:07not what you see on YouTube. It is very
45:09, very, very far from that. What you
45:11see on YouTube is what sells for 200,
45:13300, 400 € per month. What a
45:16strategist used to take 4 to 6 hours to
45:18produce, the agent produces in a few
45:20minutes. OK, that is the magic of AI.
45:22We have our top niche updated every
45:24single week. You see, we have more or
45:26less significant growth, which allows
45:27us to position agencies in the right
45:29niches. The second thing is executing
45:31without a team, and that is where
45:32everything changes. Our agents don't
45:34just give advice. They won't just tell
45:37you to go into this niche; they will do
45:38the work for you. OK? They will execute
45:40, and they don't execute at random.
45:42They are fueled by over 10 years of
45:44data on what actually works. The offers
45:46that were signed, the ads that
45:48converted, the creatives that lasted,
45:50the copywriting, the hooks, the angles
45:52that generated qualified sales calls,
45:53the clients, etc. We have thousands of
45:55data points gathered from all the
45:57agencies we've tracked and all the
45:58clients I've signed. So when the agent
46:02writes an ad, it doesn't start from a
46:04blank page; it starts from what has
46:05already performed in that niche in
46:07similar situations, and the work comes
46:09pre-chewed. The agent validates,
46:11adjusts, and you deploy. This has two
46:13direct consequences. The first is your
46:15delivery speed. What used to take a
46:17team days, when we did it manually, it
46:20took days. Today, it is done in a few
46:22hours, and the client sees results much
46:24sooner. This is what allows us to keep
46:27them for years because these AI agents
46:28I'm telling you about, which do the
46:30work for you, will also be able to do
46:32it for your clients. OK? The second is
46:34the ability to scale. An agency with
46:37two people functions like an agency
46:38with ten. That is the case for my
46:41agency because it has an AI team at its
46:43disposal with the right frameworks and
46:45the right data, executing with
46:46strategies that have already proven
46:48themselves in the field. That is the
46:51true leverage of AI. It’s not about
46:53replacing strategy; it’s about
46:55executing what already works much
46:56faster than anyone else. OK? And that
46:59is why we reach the results you've seen
47:00from the start. You don't need to be an
47:04ad expert to validate a campaign built
47:06on market truth. What I did in my
47:09agency is very simple. At the beginning
47:10of 2026, I had seven people. In January
47:12, I decided to let everyone go and let
47:15Claude, among others, and my AI agents
47:17connected to our knowledge, deliver for
47:19me. What that allowed is very simple.
47:23I've put the results right here: I went
47:25from having over 10 people at the end
47:28of 2025, down to 2. The agency's margin
47:32went from 82%to 88%, and my payroll was
47:35cut by more than half. I am saving over
47:38€ 108,000 per year. OK? What we sell
47:41most isn't an AI agent, it isn't just
47:43ads, it's a complete business
47:45infrastructure partner. Because a
47:52business owner's problem is never just
47:54one isolated piece. I explained this to
47:56you—sorry, I mean—a single service
47:58is useless. What they want is a
48:00complete infrastructure. They know very
48:01well that just buying a media buying
48:03service won't solve their problems.
48:04Just buying lead gen alone, it doesn't
48:07work. You can make them the best ads in
48:09the world. If no one in their company
48:11calls the leads back, they'll lose
48:12money. You can bring them qualified
48:14appointments. If their offer is poorly
48:16positioned, they won't close. If their
48:17sales staff is bad, they won't close.
48:19So we act on all five pillars at the
48:21same time. OK? This is what we
48:23implement in the companies we support.
48:26OK? The offer first, then acquisition.
48:29So with Meta ads, the landing page, and
48:31prospecting, we know they'll receive
48:33qualified requests every week in a
48:34predictable way. That's why we can
48:37scale our clients, why they stay with
48:38us long-term, and why they sign
48:40one-year contracts from the start. We
48:42set up the infrastructure, CRM,
48:44automations, and AI agents that will
48:46contact every lead in under 5 minutes,
48:49qualify them, book appointments, follow
48:51up, and handle no-shows 24/7, because
48:53as you know, after 5 minutes, the
48:55chances of converting plummet. OK? And
48:58most companies don't even call their
48:59prospects back the same day. I’m in a
49:01good position to talk about it. I own
49:03several companies today, and I see what
49:05my competitors are doing. Most of them
49:06don't call back within the day. After
49:08that, we tackle sales. OK? Everything
49:11here, all that you see, I've listed
49:13what it saves the company. Generally,
49:15we're at around € 90,000 per year,
49:17but I've also listed the extra profit
49:19it generates. OK? When you save a
49:22company € 90,000 a year and bring
49:24them € 240,000 a year, obviously they
49:27will pay € 10,000 to € 15,000 for
49:29your infrastructure. Obviously they
49:31will pay you a monthly retainer without
49:34even negotiating, and they will even
49:36give you a percentage of the growth. OK
49:38? We have the whole automated reporting
49:41side. The executive knows exactly what
49:43each euro invested brings back. OK? By
49:46the way, this dashboard that I put here
49:48and that I shared in a YouTube video
49:50where I showed you the scaling of one
49:53of my clients, this dashboard is
49:55available directly in our SaaS for your
49:57clients. You can white-label it and act
49:59as if you were the one who created it.
50:01And that's an element that, just by
50:03presenting it in a meeting, generally
50:06increases the final bill by 10 to 15%.
50:08OK? I explained to you why it was a
50:12no-brainer, why it was inevitable for
50:14the company to work with us. So is it
50:17hard to justify a one-time payment of
50:19€ 10,000 to € 15,000 for a system
50:20that saves them tens of thousands of
50:22euros? No, it's the simplest decision
50:25of their year. And as I told you, you
50:27have to succeed in convincing them
50:29today in meetings that your solution is
50:30the best. And when they see all this,
50:33it's impossible for them not to sign
50:35with us. OK? That is what produces
50:39Paul's results. I told you about it
50:41earlier. 2 months after starting with
50:42us, he was already at nearly € 53,000
50:45in monthly revenue. OK, very simple.
50:47Adam, 5 clients, € 52,000 per month
50:49in 43 days. Alexandre, as we saw
50:51earlier, € 20,000 per month with two
50:53clients in 45 days. What you have to
50:55remember from all this is that
50:56companies that have money know how to
50:58do their business. They don't know how
51:00to bring in clients, and that's where
51:03you position yourself. OK? That is
51:05perhaps the most important lesson of
51:07the day. The next game, the one nobody
51:10talks about. Leads, meetings, AI, all
51:15that are vehicles. It is not the
51:18destination. Here is what is really
51:20happening. I already told you, AI is
51:22driving down the price of everything
51:23that is executed. Writing, running ads,
51:26editing videos, automating things, and
51:28so on. At the same time, Lia drove up
51:31the price of everything she doesn't
51:32know how to do, which is deciding what
51:34to do for a client and delivering the
51:35results. The entire strategy part. Okay
51:38? Today, Lia doesn't know how to do
51:40that. That's why I told you: don't
51:42entrust your future to Lia. Those who
51:45position themselves on the results side
51:47are now taking the lead. Okay? You must
51:49sell strategy, you must sell growth. In
51:52two years, maybe even in a year, what
51:53I'm telling you is that selling
51:55agencies will be as commonplace as
51:56selling ad management is today. And
51:58already, I find that in the market,
51:59there are many agencies selling agents.
52:01So, don't go there. The destination is
52:03to be paid based on your clients '
52:05growth with production that no longer
52:07depends on your time. Thanks to AI
52:09agents. My agents know the entire
52:11context of each of my clients, their
52:12calls, their ad accounts, their sales,
52:14the questions they asked me, and so on
52:16and so forth. I have all my clients'
52:18data, which allows the AI to deliver
52:20for me. The AI agents I created will
52:22deliver for me. So the delivery no
52:24longer depends on my time. I no longer
52:26trade my time for money. No one cares
52:29about what AI can do. People want
52:31results. That, I explained to you at
52:33the beginning of the video. So why keep
52:35the client? Simply for a question of
52:37ownership. The monthly fee isn't just
52:40about keeping the client. It gives you
52:42access to their data, their calls,
52:44their leads, their sales. With their
52:45data, you build the agents that do a
52:47portion of your work. Okay? That's what
52:49I just explained to you. Why are the AI
52:51agents we have, when we make them
52:52available to agencies, so effective
52:54today? Simply because they are based on
52:5610 years of my clients 'data. We didn't
52:57start from scratch. Okay? So naturally,
52:59when we plug them into the agencies we
53:01mentor, they deliver very quickly.
53:03Every task for your client that your
53:05agents do in your place is income that
53:06no longer depends on your time. You are
53:09no longer, you are no longer a slave,
53:10sorry, to your agency. Whoever owns
53:13these agents owns the client. And that
53:15is exactly what we help you put in
53:16place. And you have to do it now,
53:18before everyone else does. The good
53:20news is that we already have these AI
53:22agents ready to use for your agency.
53:25And generally in agencies, hang on
53:28tight, there are three bottlenecks. One
53:30, the wrong market or the right market
53:33with the wrong offer. We see that all
53:35the time. Two, no leverage in
53:38production. So actually, the fact that
53:40you deliver results depends on your
53:42time. Therefore, you are a freelancer
53:44disguised as an agency. Okay? And three
53:46, you have no predictable way to find
53:48clients. 90%of the agencies we meet are
53:50unable to know how many closing
53:52meetings they will have next month. How
53:54do you expect to reach your goals? It's
53:56impossible. Conversely, when you see,
53:58as I showed you, agencies that will
53:59make 14 calls a week, 5 calls a week,
54:0110 calls a week, you will inevitably
54:03close some of them. Okay. AI doesn't
54:06solve any of the three problems on its
54:08own. It allows you to deliver 100 times
54:10better once they are solved. So, we
54:12built this business partner method and
54:15the SaaS for one reason: to give a solo
54:17agency what usually only large
54:19structures had, the knowledge of what
54:21works in its niche and a team to
54:23execute it. We validated it in my
54:25agency before giving it to you and it
54:27produced all the results you saw. How
54:29can we work with you? It's very simple:
54:31we build your acquisition machine. We
54:33are the ones who will make your offer,
54:35your niche, your customer journey, your
54:36VSL, your lead systems, your
54:38appointments, your CRM, etc. All of
54:39this, we will do for you. We will fill
54:42your calendar and you just have to
54:44close. We build your sales funnel as I
54:46told you, your ads, we put in place all
54:49our processes, all the processes I
54:50showed you in this video. A closing
54:53script that is based on more than 900
54:55deals that have been closed. Okay,
54:58that's market data that you cannot
55:00invent. It's a considerable competitive
55:03advantage and we optimize every week.
55:06The goal is for you to have 50 to 100
55:08leads, make 10 to 20 ultra-qualified
55:10calls, and close at least one deal per
55:13week. Spoiler, you saw it throughout
55:15this video. Generally, agencies close
55:17more deals than that. A client who
55:19brings in four times what it costs to
55:21acquire, that is the right ratio if you
55:23want to scale very quickly and very
55:24strongly. And you get daily follow-up
55:27from our team. So if what I showed you
55:29today matches what you want to set up,
55:32book a call with us. We'll take a look,
55:34and I will take a look because I handle
55:35my own closing calls. We only work with
55:37one agency per month. That's your
55:39trademark. I will see if we can help
55:41you. If we can't get you the results,
55:44I'll tell you that too, because the
55:45goal is for you to add to our list of
55:47results, like everything you've seen
55:49since the start of this presentation.
55:51And if we can help you, we'll see how
55:53to set it up. And if we can't, I'll
55:54tell you that very honestly too; it's
55:55my trademark, you know me by now. Yeah.

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