Fashionless; The Impact of Fast Fashion Industry - Fast fashion animation — Transcript

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1. 0:07you may have heard the term
2. 0:09fast fashion and you may have heard it's
3. 0:11bad but
4. 0:12why let's have a look fast fashion can
5. 0:15be described as cheap trendy clothes
6. 0:17in fact it's most fashion brands you
7. 0:20probably know
8. 0:20such as zara h m new look or brands
9. 0:24available from asos or boohoo
10. 0:27they all work on the same system of
11. 0:28fast-paced production
12. 0:30the traditional model of fashion
13. 0:32production consists of different stages
14. 0:34such as planning design development
15. 0:38this would usually take months but not
16. 0:40in the case of fast fashion
17. 0:42as it works on the see now buy now
18. 0:44concept
19. 0:45fast fashion is well known for selling
20. 0:48pieces of clothes mimicking high-end
21. 0:50fashion clothes
22. 0:51known as knockoffs that's why fast
23. 0:53fashion brands can come up with new
24. 0:55pieces so quickly
25. 0:56by simply copying them fast fashion
26. 1:00brands usually relocate production
27. 1:02processes to countries
28. 1:03such as vietnam cambodia or bangladesh
29. 1:07allowing them to reduce production costs
30. 1:09to a minimum
31. 1:10in other words fashion retailers can buy
32. 1:13more clothing for less money
33. 1:15but this mass production has a
34. 1:16significant impact on people's lives
35. 1:19underpaid or child labor is not unusual
36. 1:23more than 90 percent of fashion brands
37. 1:25aren't paying their garment workers
38. 1:26a living wage which means it is
39. 1:28impossible for them to cover basic costs
40. 1:30of living
41. 1:31like food accommodation health care or
42. 1:34education
43. 1:35what's more garment workers in these
44. 1:37factories
45. 1:38so-called sweatshops are usually forced
46. 1:41to work long hours
47. 1:4216 hours or more 5 6 or sometimes even 7
48. 1:47days a week
49. 1:51fast fashion brings another problem into
50. 1:53play and that's its environmental
51. 1:55impact textile production contributes
52. 1:58more to climate change
53. 1:59than international aviation and shipping
54. 2:01combined
55. 2:02it is responsible for more than nine
56. 2:04percent of carbon emissions globally
57. 2:07using the open-loop production cycles
58. 2:09results in water and land pollution
59. 2:12washing solvents and dyes used in
60. 2:14manufacturing
61. 2:15are responsible for one-fifth of
62. 2:17industrial water pollution
63. 2:18in total the textile industry is
64. 2:21responsible for 20 to 35
65. 2:23of microplastic flows into the ocean
66. 2:26just a single polyester garment can shed
67. 2:28millions of microplastics which take
68. 2:31over 200 years to decompose
69. 2:34another problem when it comes to water
70. 2:36is its usage
71. 2:37let's have a look at cotton to cultivate
72. 2:40just one kilogram of raw cotton
73. 2:42takes around 10 000 liters of water and
74. 2:44to produce one cotton t-shirt
75. 2:46takes around 2 700 liters of water
76. 2:50that sounds like a lot of water right
77. 2:53yes 2 700 liters of water
78. 2:56equal the amount of what one person
79. 2:58drinks in two and a half years
80. 3:00if the average person drinks around 2.5
81. 3:02liters a day
82. 3:04now just try to imagine how many
83. 3:07t-shirts an average person has
84. 3:09and more importantly how many times do
85. 3:11they wear it
86. 3:13in the past years eco-friendliness and
87. 3:16green lifestyles
88. 3:17have become a trend more and more people
89. 3:21are becoming concerned about the
90. 3:22environment
91. 3:23and fast fashion brands are aware of
92. 3:24that and that is exactly why these
93. 3:27brands are coming up with more
94. 3:28sustainable looking lines
95. 3:30you may have heard of zara and their
96. 3:32join life collection or h
97. 3:33m with their conscious line but that's
98. 3:36when greenwashing comes into play
99. 3:38greenwashing practices simply try to
100. 3:40make the brand look more environmentally
101. 3:42friendly than it is
102. 3:43however there are a few ways to spot
103. 3:46greenwashing marketing
104. 3:47first pay attention to the choice of
105. 3:49words you will hear and see buzzwords
106. 3:51such as green eco-friendly sustainable
107. 3:54or conscious
108. 3:56but what do these words even mean right
109. 3:59how do we know if the brand is or is not
110. 4:01sustainable
111. 4:02well there are some tips to help you
112. 4:06one materials natural materials are a
113. 4:10good starting point
114. 4:12in general materials like organic cotton
115. 4:14linen
116. 4:15hemp tencel and bamboo are better than
117. 4:18polyester
118. 4:19or acrylic two transparency
119. 4:23truly sustainable brands will most
120. 4:25likely be transparent about their
121. 4:26materials and how they are sourced
122. 4:29three green icons is it too much green
123. 4:33might be a good idea to double check
124. 4:35that 4.
125. 4:37certifications global organic textile
126. 4:40standard
127. 4:41fashion revolution ecocert and fairwear
128. 4:44foundation
129. 4:45are some of the most prevalent ones in
130. 4:46the industry
131. 4:48but there's a way how each of us can
132. 4:50help one
133. 4:52think about it always try to ask
134. 4:54yourself whether you really need to buy
135. 4:56that new piece of clothing
136. 4:582. buy less and better quality products
137. 5:01good quality products will last you a
138. 5:03lifetime 3.
139. 5:05buy from sustainable brands those brands
140. 5:08are usually transparent about their
141. 5:10supply chain
142. 5:10and its sources four try second-hand
143. 5:14shops
144. 5:15you can find stylish pieces for a good
145. 5:17price 5.
146. 5:18think before throwing out your clothes
147. 5:21you can always try to repair
148. 5:22donate or upcycle what you already have
149. 5:25six take care of your garments by taking
150. 5:29care of your clothes
151. 5:30you will prolong its lifespan and you
152. 5:32can enjoy them for longer
153. 5:34seven educate yourself and share it with
154. 5:36your friends
155. 5:38it is important not to turn a blind eye
156. 5:40there are plenty of good sources
157. 5:42articles podcasts instagram accounts
158. 5:45videos
159. 5:46or movies just pick the one you enjoy
160. 5:48the most
161. 5:49eight hey take it easy it can be a
162. 5:52little overwhelming at first
163. 5:55don't be too hard on yourself take it
164. 5:57step by step
165. 5:58and enjoy the process
166. 6:10you