YT YouTube2Text

YouTube2Text → Transcripts → f*ck it. ZERO to $1k/day in 3 days with ai dropshipping. [full case study]

f*ck it. ZERO to $1k/day in 3 days with ai dropshipping. [full case study] — Transcript

by Mark Builds Brands · 5,347 words · 744 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00Hey guys, Mark here. In this video, I'm
0:01going to be showing you how I went from
0:02zero to making $1,000 per day in sales
0:04with AI drop shipping. And my goal
0:06ultimately in this video is basically to
0:08explain to you how you've probably been
0:10testing products in the completely wrong
0:12way and you're just thinking about
0:13things incorrectly. And so what I'm
0:15going to do is go through each element
0:17of how I built the store, how I found
0:19the product from top to bottom, and how
0:20I used AI in the process that you can
0:22just literally copy me and do this
0:24yourself. But just showing you the
0:25numbers here. The day that I started
0:27running ads was actually on the 17th. If
0:29you look here on the 16th, you see we
0:31had $239 in sales, but those were all
0:34test purchases, which if you're not
0:36testing your store before you start
0:38running ads, you're making a massive
0:39mistake because a lot of times your
0:41payment processor isn't set up correctly
0:43or you just notice things that you
0:44wouldn't otherwise see because you're
0:46just stuck behind the business instead
0:48of seeing what your customers actually
0:49see. But anyways, the first day was the
0:5117th. We did $850 in sales. The next
0:54day, you can see there's a drop. Ad
0:55account got shut down. We got it back
0:57early the next day on the 19th. And that
1:00was the day that we hit over $1,000 a
1:01day. And as you can see, we did it again
1:03the next day. 1.2K in sales. And the
1:05first thing I want to talk about is the
1:07product. The product. The reason why I
1:08want to talk about it first is because
1:10it's probably the single most
1:12misunderstood thing in all of drop
1:15shipping, in all of e-commerce, because
1:17for whatever reason, there was this
1:19belief created many, many years ago,
1:21even before I started, that you have to
1:23focus on finding this winning product.
1:26And I think now this rhetoric is kind of
1:29going away. But let me tell you why
1:31there's no such thing as a winning
1:33product. Okay? There are brands out
1:35there right now making more [ __ ]
1:37money, so much money that it would make
1:39you sick to your [ __ ] stomach selling
1:42the most simple basic products known to
1:45man. They're not special really in any
1:47way. They're literally like supplements
1:49being the best example. There are brands
1:51scaling with one ingredient supplements
1:54doing eight figures per month. So I
1:57believe that winning products don't
1:59exist. They are not found. They are
2:02something that are created. Okay? It's
2:04not just something like, oh boom, I just
2:06struck the lottery. I have this miracle
2:08winning product. That's not how it works
2:09at all. The way that it really works is
2:11that a winning product is something that
2:13is created. It's built. It's developed.
2:15It is a process. And sometimes you just
2:18happen to get lucky and you tested a
2:20product that was easier for you to
2:22market and then you classify as a
2:23winning product. But really it's not a
2:25winning product. Really it's something
2:26that you have created through good
2:28marketing which is good creatives and a
2:30good funnel. So the whole concept of
2:32winning product doesn't matter. What I
2:33did for finding the product for the
2:35store is not search for you know this
2:38winning product because my my product
2:40research criteria guys you got to
2:42understand is incredibly simple. And I
2:44think that's actually the best way to
2:46think about product research because if
2:48you try to over complicate it, then you
2:50spend hours, hours and hours and hours
2:53on product research. You shouldn't be
2:54spending more than like 2 hours on
2:56product research as long as you're using
2:58the right tools. So my criteria number
3:01one is always going to be I want to make
3:03sure that I am selling a product that is
3:06solving a painful problem in a
3:08passionate market. Now I'm very
3:10intentional about my language here.
3:11Let's break this down. a painful
3:13problem. I believe at its core, every
3:16product to some degree is solving a
3:18problem. Even if you are looking at like
3:20these super trendy products that like
3:22organic drop shippers will sell, it's
3:24still solving a problem in some way. It
3:26just is a pretty low-level problem. I
3:29want to sell a problem that cuts deep,
3:31that goes very very deep into their
3:34psychology. And a way you can think
3:36about this is referencing Maslo's
3:38hierarchy of needs. Because if you're
3:40trying to sell products specifically
3:41around like self-actualization,
3:44self-esteem, love, and belonging, these
3:46are difficult. The more deep you can go
3:49into the pain, the easier it's going to
3:51be to sell your product, period. So
3:53that's why you see a lot of products
3:54related to health doing really really
3:56well because that's quite literally like
3:59safety. Like you you can only go one
4:01level deeper if you're selling products
4:03in the health niche. If it's like a
4:04literal pain that you have in your body
4:06where you cannot operate normally as a
4:08human being, that is a painful problem.
4:10And the second piece here is a
4:12passionate market. And what I mean by
4:14passionate market is there needs to be a
4:16group of people. They're either just
4:18constantly buying [ __ ] So think of like
4:20the weight loss market, just constantly
4:21[ __ ] buying [ __ ] Or it's a really
4:24niche passion. Think of like, you know,
4:26somebody who collects records. terrible
4:28example because you're not going to go
4:30and drop ship records. But like actual
4:32record discs, that's an incredibly
4:34passionate market. Like if you know
4:35somebody that collects these, it's very
4:37small. It's very niche, but it is very,
4:39very passionate. So that is the first
4:41thing. That's the first piece of
4:42criteria. The second is simply the
4:44margins. Now, in regards to margins, I
4:46have two rules. And honestly, I get more
4:48aggressive with these rules with every
4:50additional video that I make. The first
4:52piece, I'm going to be a little bit more
4:54conservative. You want to have at least
4:55$25 of gross margin. What I mean by $25
4:59of margin is if you can get a product
5:01sourced, which means from your supplier
5:03shipped directly to your customer, that
5:05cost less how much you are actually
5:08having your customers pay for the
5:10product. So, for example, if you're
5:11selling a product for, you know, $50,
5:14then your margins at minimum, you can't
5:16be getting that product for anything
5:18less than $25 because that would give
5:20you that $25 margin because 50 - 25 is
5:2325, right? Simple. Great. Now, that's
5:25only half the rule because that covers
5:28the total amount of margin, but it
5:30doesn't cover the margin as a
5:32percentage, as a multiple. And so, my
5:35other rule here is you want to sell a
5:37product for 3x your cost of goods sold,
5:40right? 3x your cost. Let's say you're
5:42getting a product from, you know,
5:43AliExpress. You're shipping via some
5:45super cheap [ __ ] shipping line. You
5:47get it for $10 ship and you're selling
5:49for 40. So, that means your COGS is $10.
5:52You multiply 10 * 3 that's 30 and you're
5:54selling for 50. So that rule is
5:56satisfied. How about the first rule? $25
5:58in margin. Well, selling it for 50,
6:01getting it for 10, that's $40 of margin.
6:03That is above 25. Therefore, you meet
6:05the second rule as well. Very, very
6:06simple. If you set up these rules
6:08initially, you will make your life a
6:10million times easier as you scale.
6:12Because what I see all the time is
6:14people try to sell products with a
6:17really high break even CPA, a really
6:20high break even rorowass, like 1.7, 1.8,
6:24maybe even a 2.0. And they're like, "Oh,
6:25it's okay. I'll just get a 3x rorowass,
6:28and then I'll have everything under
6:29that, you know, is going to be just
6:30straight profit, which is true." Do you
6:32have any [ __ ] idea how hard it is to
6:35maintain a 3x return on ad spend on
6:39Facebook at high levels of spend? It
6:41doesn't [ __ ] happen. It just doesn't
6:43[ __ ] happen. So, you need to set up
6:45your margins in the right way from day
6:47one because that's one of the few things
6:48you can control. Like, that's why I'm so
6:50adamant about margins. You can't control
6:52the the CPA Facebook is going to give
6:54you. You can't control most things, you
6:57know, when it comes to Facebook, but you
6:58can control your margins. So, that's
7:00piece number two. And then piece number
7:01three, very simple. I want it to be able
7:04to fit in a shoe box. If I can do that,
7:06I know that I'm not going to have any
7:07logistical issues, you know, down the
7:09road. If it can fit in a shoe box, you
7:10can ship it anywhere in the world for
7:12like under $5 in shipping. Of course,
7:13depending on the line that you're using,
7:15but that's just a general good rule. And
7:17then as a bonus, what I'll add in here
7:19for those that want to do this is there
7:22needs to be some sort of potential for
7:25high LTV. And I'm just going to keep it
7:27that way because this could be potential
7:30for having really good upsells, cross
7:32cells, and down cells, right? That's
7:34going to add to your AOV, which is also
7:36going to add to your LTV. Another way
7:38that you can accomplish this, because we
7:40still want high LTV, is going to be
7:42through subscriptions. So, if you're
7:44selling a product like supplements, for
7:46example, where you can easily get people
7:48on a subscription, yes, your CAC is
7:51going to be higher, your CPA is going to
7:52be higher. That's normal, but you can
7:53build recurring revenue and overall have
7:56a better business for when you try to
7:57scale because that means that you can
7:59have more money to spend to acquire
8:02every new customer, which is what
8:03advertising is all about. Whoever can
8:05spend the most amount of money to
8:06acquire new customer wins. So that's the
8:09criteria. So now the next question is
8:11all right Mark I got the criteria like
8:12how did you actually find the product?
8:13Well this product took me under an hour
8:16to find and what I did I have this set
8:19of criteria and this is the video about
8:21AI drop shipping, right? So I used AI to
8:25find a product for me and so what I did
8:26is I basically went to Claude and I
8:29added the MCP for Get Hooked. Now, full
8:33transparency, Git hook is my software,
8:35but we specifically built this feature
8:38[laughter] so that you can use it. And
8:40basically when you add it as a connector
8:42inside of Claude, you can assign it some
8:44prompts to do product research for you
8:47to basically scan the ad libraries of
8:50thousands, tens of thousands of
8:52advertisers that are currently running
8:54ads on Facebook, finds the ones that are
8:57producing the most amount of winning ads
8:58and actually driving legitimate amounts
9:00of traffic to their website. And then
9:03from there, all you have to do is
9:05validate that the margins are good, you
9:07can fit the shoe box, and there's
9:08potential for high LTV. Everything else
9:10is mostly done for you. And I don't use
9:12that term a lot, but with AI, there's
9:15more and more cases of this happening.
9:17So, if you want to see like the exact
9:18process of, you know, how to do it, get
9:21all the prompts and everything, just go
9:22to my Instagram. It's Markbuilds Brands
9:24and DM me the letters MCP and I'll send
9:27it to you for free. Okay? Super super
9:30underrated method. Like, I know I'm
9:31obviously biased, but I've had many
9:33friends reach out to me and be like,
9:35"Bro, this is actually like this is
9:37[ __ ] crazy." So that is the product
9:39TLDDR. Stop [ __ ] overthinking [ __ ]
9:41If you're spending so much time on
9:43product research, you're spending time
9:44on the wrong things. Let me ask you
9:45something. The products that make the
9:47most amount of money right now, are they
9:49the best products in the market or are
9:50they just the best marketed products?
9:54It's the latter. It's clearly just the
9:55best marketed products. It's not the
9:58best that wins. You know, I wish it was
10:00the other way around, but unfortunately
10:01in capitalist economies, the ones that
10:03are able to sell the best are the most
10:06successful. Not necessarily the products
10:08that are just the best across the board
10:11in every single category. Now, I still
10:13think you should sell good products
10:14obviously, but the marketing is going to
10:17make or break your success period. The
10:18creatives in the store, that's it.
10:20Because you and I could sell the exact
10:22same product. You would not be
10:23profitable and I would be printing. How
10:25could that be possible? And then you
10:27could take me versus, you know,
10:29resurrect Gary Halbert from the dead.
10:31I'm competing against him. He would whip
10:32my ass because he's a better marketer
10:34than me. And so it just all comes down
10:36to skill. It's literally just a skill
10:38issue. Stop obsessing over the product.
10:40So that is how I found the product. Now
10:41I want to talk about the store because I
10:43did something that I don't normally do
10:45when I launch new stores. And what I did
10:48is I kept everything 100% on Shopify.
10:51And the reason that I did that is
10:53because I was not using the Chadfunnel
10:56structure that I love talking about so
10:59much on this channel on this particular
11:00store. The Chadfunnel structure is going
11:03from your ad, typically an indirect ad,
11:05native static for example, going to some
11:08sort of pre-landing page, like an
11:10advertorial, a listical, etc. And then
11:13from the pre-lander to the sales page,
11:15from the sales page to the order page,
11:17and then from the order page to the
11:18entire upsell path post purchase. This
11:21is all after payment is collected. So
11:23this is kind of the Chad method. I know
11:25a lot of people still using very well on
11:27this particular store. I didn't want to
11:28use it. What I did, still Chad, but
11:31[laughter] what I did is I just wanted
11:33to see what it would be like to just do
11:36everything direct to PDP. So, it's
11:38literally ad to PDP. No pre-landers,
11:41nothing on funnelish, nothing on
11:42Checkout Champ, literally just going
11:45from ad directly to a product page and
11:47keeping everything fully on Shopify. And
11:50it worked. You know, I ultimately did
11:52this partly just to prove that a lot of
11:54these things that you think matter that
11:56are going to totally make the
11:57difference, they [ __ ] don't. They
11:59[ __ ] don't. What really matters is
12:00creatives and having a solid lander.
12:02Everything outside of that is mostly
12:04noise because literally had a
12:05conversation with people and they're
12:06like obsessing. Oh, what theme should I
12:09be using? Is this theme better than this
12:10theme? Her shrine is good. What about
12:12this one? Literally, for this store, I
12:14use Debut. Debut is a free theme that's
12:16pre-loaded onto Shopify, and it's been
12:18there since like 2018. You don't need
12:20anything that freaking fancy. All right.
12:22All you need is great copy, great
12:25images, and gifts, a theme that loads
12:26decently quick. That's pretty much all
12:28you got to look for there. Now, one
12:30thing that I did do here that was a
12:32little bit unconventional is on day one,
12:33I started sending traffic to two
12:36different landers. I basically made a
12:39duplicate of my main PDP and then I
12:42adjusted the design. I adjusted the
12:44authority figure and I tried selling the
12:47same product simply with a duplicated
12:49lander to see which one would convert
12:51better. And so on day one, I split the
12:54ad spend 50/50. So 50% went to lander
12:57one, 50% lander 2. And on day one, I
13:01actually cut lander 2 out of the
13:04equation because within the first like
13:06$300, $400 in spend, I saw Lander 1 was
13:10pretty significantly outperforming
13:11lander 2. And so that one was out and
13:14then I just moved all the spend to
13:15lander one from there on out. The reason
13:17I did this is because there are so many
13:20variables when you launch something. I
13:22like to get data fast. So, I was willing
13:23to spend a little bit more and do more
13:25testing. And I also, especially,
13:28especially in the testing phase, I am
13:31ruthless with my cutting. If I'm cutting
13:34funnels, landers, if I'm cutting
13:36creatives, I'm ruthless. I think that
13:38creatives, funnels, they have to prove
13:41themselves in order to get more spend,
13:44in order to be able to scale. I'm not
13:46going to be super lenient before it's
13:48proved itself. Now, after it's proved
13:49itself, maybe we have a creative that
13:51spent like 500 bucks or a lander that
13:53spent a,000 and is profitable. Okay,
13:55then I'll be a little bit more lenient.
13:57It's shown that it can have a good CPA
13:59on that particular lander or funnel. But
14:01beyond that, if it's testing phase, very
14:03very ruthless. And this store, by the
14:05way, was literally brand new, which
14:07meant new pixel, it meant new ad
14:09account, it meant entirely new store
14:11altogether, like a literally a new
14:13Shopify account. Everything was 100%
14:15new. And I'm not going to go through
14:17like how I built the PDP and wrote the
14:19copy. I have dozens of videos on that.
14:21So, please go check out my channel or
14:23just do the foundational docs and
14:24that'll give you 80% of the way. I'll
14:26leave it in the description. All right.
14:27So, the next piece is going to be the ad
14:29strategy. And what I mean by ad strategy
14:31is not the creatives themselves, but how
14:33did we actually structure the account?
14:35So, this is what I did. For each
14:36individual landing page, I had one
14:39campaign and I did all [ __ ] testing. So,
14:42this is one campaign here. And inside
14:44that one [ __ ] campaign, I had four ad
14:46sets. Now, each one of these ad sets was
14:49also associated with one individual ad
14:51concept. Since we're testing a bunch of
14:53creatives, I basically did four
14:55different formats. So, one of these, for
14:57example, was AI animation ads, which I
15:00just made a video on that. You should
15:01definitely watch it. One of them was
15:02native statics, one of them was, you
15:03know, founder ads, and one of them was
15:05like a mini podcast VSSL. So, each one
15:08was a concept, but it was also a format.
15:12A format is how an ad looks visually. A
15:14concept is how that specific idea fits
15:17into that format. And within each of
15:19these four adsets, I had anywhere from
15:21three to five ads in here per ads set.
15:24And it was essentially variations of
15:26this main concept. Now, I'm a big
15:28believer in even if you're doing
15:30variation testing, which we kind of are
15:32here, we're doing variations of the
15:34concept, but still those variations
15:37should be large variations. They
15:39shouldn't be something as small as like
15:40a a new hook. Like typically you'll just
15:43have one of those get all the spend and
15:45then no spend will actually go to the
15:46one with a new hook. But if you take
15:47larger swings and stay within that
15:49format and that concept but make the ad
15:52look differently in general, you're
15:53still going to have most of the spend go
15:55to one of those creatives. But you're
15:57kind of taking a shotgun approach
15:58because if you don't test all those
16:00variations, maybe you had one of those
16:02variations that was a winner and that
16:04concept overall was a winner, but you
16:06just didn't have the variations for
16:08Facebook to test around to see which one
16:10would resonate most with the audience.
16:12So that's why I'm still a fan of
16:14variation testing in general. Now, for
16:15the adsets, everything was 100% broad. I
16:18wasn't doing any exclusions. It was
16:20basically an ASC if I hadn't set it at
16:22[ __ ] So fully broad with no exclusions
16:25whatsoever except at the ad account
16:27level I excluded the audience network
16:30placements and any associated placements
16:32like that. Other than that, completely
16:34broad. And for anybody that hasn't run
16:36ads on Facebook before, important detail
16:39at the ad level, turn off [ __ ]
16:41everything. Turn off all the creative
16:44enhancements, all the essential
16:46enhancements, all the suggested
16:47enhancements. turn off every setting
16:49where Facebook says they can potentially
16:52make you more money, which what that
16:53really means is they're going to take
16:55all of your money and give you nothing
16:56in return for it. And this is the entire
16:58structure. And then for [snorts] the
16:59additional lander, I basically
17:01duplicated this entire structure right
17:03here. I had the exact same creatives. I
17:05was just running to, you know, lander 2
17:07instead of lander one. It was still [ __ ]
17:09still concept grouping, and still having
17:12the variations at the ad level. But like
17:13I said, this one was literally killed on
17:15the first day. I didn't want to give it
17:16any time. It spent a few hundred bucks.
17:18It hadn't proved itself and I wanted to
17:20funnel more spend into what was actually
17:22looking really good. By the way, I
17:23tested US only. I didn't mention that,
17:25but this is what I did. All right. Next
17:26is going to be creatives. Now, once
17:28again, I made a lot of videos on
17:29creatives, so I'm not actually going to
17:31make creatives in front of you, but I
17:33think I explained a lot of this already,
17:35which is how I did my testing here by
17:38concept and by format. So, 100% of the
17:41ads that I tested were AI, and they kind
17:45of fell into different formats. So, I
17:46had the AI animations, the native
17:48statics, I had the podcast VSSL and
17:51founder ads, and I just did variations
17:52of each. The process for AI creatives,
17:54guys, like it's becoming really so easy
17:56and so commoditized. If you're doing
17:58native statics, you're just going to be
17:59using, you know, Nano Banana Pro. That's
18:01it. You're going to use it on Higsfield.
18:03You can get tons of generations really
18:05quickly or use something open source
18:06that's very similar. If you're doing
18:08videos, it's simply going to be
18:10generating good images on NanoBanana Pro
18:12and then doing image to video using a
18:15solid video model. And again, you can do
18:17all this on Higsfield. Use whatever
18:19[ __ ] website you want, but it's a
18:20nice one-stop shop for everything. For
18:22image to video, what you want to use is
18:25going to be dependent on the type of
18:26clip because Seance 2 is the best video
18:30generation tool that is out right now.
18:32CDS 2 is also [ __ ] expensive and no
18:36matter what API you're using, it's going
18:38to be the most expensive one. For that
18:40reason, if I'm doing a hook clip
18:42[clears throat] generation, then I'll be
18:44using the more expensive models. And
18:46then for everything else post hook,
18:48which we know the hook, first 3 to 5
18:49seconds of your ad is the most important
18:50by far. If Cance doesn't make sense, I'm
18:52going to move to other models.
18:54Specifically, I'll move to, you know,
18:56Omni from Cling. And honestly, that's
18:58all I'm using. I was going to go on the
18:59list, but like these are actually the
19:01only two that I'm really using right now
19:03because I do a lot of video generations
19:05previously on V3.1 and Cling Omni is
19:08just a little bit more expensive and it
19:10needs fewer generations. So ultimately
19:11it was actually net cheaper for me to go
19:14with Omni for all my video generations.
19:16But point being, what do you do with
19:18ads? You find stuff that's working. You
19:20rebuild it for yourself and you make
19:22good [ __ ] content with AI. You watch
19:24the metadata before you upload into your
19:26ad account and you're [ __ ] good to
19:28go. Like it's not something that is
19:30super complicated anymore. I don't think
19:32it was ever that complicated, but you
19:35can see the style of ads that are doing
19:36well. That's why I love using Get Hooked
19:38as well, cuz you can just see these
19:41competitors, see their top ads, get the
19:43script, rewrite it for yourself in like
19:4560 seconds, and then it just becomes a
19:47game of creating the clips and piecing
19:49them together. That's it. If you really
19:51want to be a lazy son of a [ __ ] What
19:52you can also do is after you have all
19:54these clips generated, you can go to
19:56chat GBT. I know, who would have
19:58thought? No, I actually use chat GBT a
20:00lot more now. You can use chat GBT and
20:01install an extension called Chatcut and
20:04Chatcut can edit your videos for you.
20:07You can go down that rabbit hole
20:08yourself, but it's pretty [ __ ] cool.
20:09Now, lastly, I want to talk about what
20:11went wrong because, you know, this was a
20:14new launch. And even though I've been
20:15doing this for years, I still like to
20:17learn from every new test that I run.
20:20And so, one of the main things that I
20:22did wrong, and that doesn't look good,
20:24first and foremost, it's just going to
20:25be the conversion rate. Now, since I was
20:27using many indirect ads, my ad cost was
20:31relatively low. So, having a lower
20:34conversion rate is totally fine in that
20:36case. I still don't like it, but
20:38economically it was still within our
20:40target KPIs. And if you look at the
20:42actual conversion rate, and this is
20:43important for anybody that doesn't know
20:45this, if you look at the conversion rate
20:46of the store, it's at 1.54%. However,
20:50every single day, I was launching a lot
20:52of ads and a good amount of adsets.
20:54Anytime you do that, especially on
20:57Shopify and especially if you use UTMs,
21:01what happens is Facebook sends tons and
21:05tons of bot traffic to your site on the
21:07day that you launch. And if you're
21:09launching stuff every day, that means
21:10they're sending bots every single day.
21:12And so you can probably see in your
21:15sessions when you launch something new,
21:18you probably see this massive spike.
21:19That's not actual Facebook users. Those
21:22are bots that are crawling your page,
21:24scanning it for compliance, and going
21:26through and clicking all over your
21:27[ __ ] website. Actually, they go as
21:28deep as your checkout. And they would
21:30probably buy if they had their own
21:32credit card IDs, but they don't. So, the
21:34real conversion rate based off my
21:35calculations is closer to like 2 to
21:382.5%. But in any case, I still don't
21:41think that's that great. And that's one
21:43thing that I think can be done better is
21:44while I wanted to go the route of going
21:46direct to PDP, I do think that adding in
21:48pre-landers potentially with the right
21:50framing could potentially increase the
21:52conversion rate and also just more split
21:54testing. So my next steps here is going
21:55to be to install some split testing
21:57tools and run some split tests in
21:59general on the PDP to see if I can
22:01increase the conversion rate. And that's
22:03kind of the first thing that I think
22:04didn't go very well. Fortunately, as I
22:06said, we still met our target KPIs, but
22:08I wanted to do better than that. Now,
22:10the second thing that sucks on the store
22:12so far is going to be the AOV. This is
22:14mostly because I launched this very
22:16quickly. I launched this entire store in
22:18a matter of a few days. And to me,
22:20that's even pretty slow. Like, you can
22:22easily, especially with AI, guys, in
22:242018, 2019, I would find a product,
22:28build a store, create the ads,
22:30everything completely from scratch, like
22:32literally a new Shopify store from
22:34scratch. everything from scratch with
22:36ads published and scheduled to run the
22:39next day in under four hours. All of
22:42that in under four hours. I had done it
22:43so many times. I was so good. So now
22:45with AI, the stuff is going to be
22:47better, but you can easily launch stuff
22:49within a day. Easily. Easily. And I
22:52noticed that when I was building, I just
22:54spent a lot of time on [ __ ] that like
22:55doesn't matter. Like designing the [ __ ]
22:56out of your homepage doesn't matter.
22:59Like most people are going to stay on
23:00the product page. You need to [ __ ]
23:02focus where it actually matters. But the
23:04second thing is the AOV. Because I
23:05launched so quickly, I didn't set up any
23:07post-purchase upselles, any pre-
23:08purchase upselles. There's basically
23:10nothing that has been done here except
23:12for having a decent offer. And so the
23:14AOV is only like I think it was like $14
23:18above the front end price point, which
23:21is $14 AOV contribution. My target is
23:24double. So I would have to add an
23:26additional like $30 of AOV with
23:29additional tests for this particular
23:30store. But that's doable. That's kind of
23:32the easy part, at least for me, because
23:33I've done it so frequently. And then, of
23:35course, the last thing that, you know,
23:37really kind of threw a wrench in things
23:39is the ad account got shut down. We
23:40ended up scheduling ads on another ad
23:42account. They never ran. And the reason
23:44they never ran is because we ended up
23:45getting the original ad account back
23:48this morning, the same day that we hit
23:49the 1K day. That is basically it. But
23:52getting ad account shut down, again,
23:53it's [ __ ] part of the game. We warmed
23:55up the ad account properly. We had zero
23:57rejected ads. Facebook is going through
23:58a bandwave right now. And if you're
23:59running ads on Facebook, you've probably
24:01got something banned. So just having
24:03backup accounts, having agency accounts,
24:06or you know, having insiders to help you
24:08get back the original accounts, you
24:10know, you never [ __ ] know if that's
24:11going to work or not, but sometimes it
24:13does, sometimes it doesn't. And so in
24:14this case, we had all of those set up
24:16and so we had multiple options in the
24:18case that something went down. That's
24:19about it for this video. Ultimately, I
24:21just kind of wanted to go through
24:22everything that I learned and how I
24:24structured everything. A long story
24:26short, if you have not yet hit 1K,
24:29you're probably spending way too much
24:30time on the wrong things. Like, just
24:32zoom out 30,000 ft, probably spending
24:34way too much on the wrong things and not
24:36enough time on the right things, which
24:38is going to be the store and the
24:40creatives. Even the ad strategy, I would
24:42say, is a fraction of importance
24:44compared to the store and the creatives.
24:46And by store, I literally mean the
24:47funnel, which is like your PDP all the
24:48way to checkout. So, yeah, guys, other
24:50than that, thank you so much for
24:51watching. If you want to work with me
24:52more closely and get like very specific
24:55tailored advice for getting your
24:57product, your new store, whatever,
24:58getting you to 1K per day, you can
25:00always click the first link in the
25:01description. I have some exciting things
25:03I'm planning that you'll hear about
25:05soon, and I'm just going to leave it as
25:06vague as that. Other than that, guys,
25:07thank you so much for watching. Talk to
25:08you'all later. Have a great one. Run
25:10more ads. Peace.

About this transcript

This page contains the full transcript of f*ck it. ZERO to $1k/day in 3 days with ai dropshipping. [full case study] by Mark Builds Brands, generated from the public captions YouTube serves with the video. The transcript has 5,347 words across 744 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.