f*ck it, here's how we took this client from $50k to $350k/mo running webinars. — Transcript
Full transcript
- 0:00We are back in the room and boy have I
- 0:02got a [ __ ] banger for [clears throat]
- 0:03you today cuz I'm going to be showing
- 0:04you how we took our client from making
- 0:07$60,000 a month to over $350k a month in
- 0:11just 60 days by using cold traffic
- 0:13webinars. As you can see on WAP, we
- 0:16processed around $340,000 here and then
- 0:19we took an additional 10 to 15K across
- 0:21Stripe and crypto and our sales team
- 0:23were averaging a pacing of around
- 0:25$12,000 per day. So, the first place
- 0:28that I want to start with this client,
- 0:30because this is where I see most info
- 0:32offers at right now in the market, when
- 0:34they come to us, they were running this
- 0:36offer all off of cold traffic. They'd
- 0:38already tried organic content, but
- 0:40because the creator already had multiple
- 0:42businesses, this is something that he
- 0:44could just not maintain the volume.
- 0:46They'd already tried a via sale funnel.
- 0:48However, as we know right now with
- 0:49market sophistication levels through the
- 0:51roof, these are not working as well,
- 0:53especially in these B2C markets. And
- 0:55they also tried switching their offer to
- 0:58alos, robots, stuff like this, which as
- 1:00we know does not scale as easy as a
- 1:03normal info product as there's a lot
- 1:05more marginal cost that is involved. So
- 1:08when they came to us, the main reason
- 1:10that they were struggling to scale and
- 1:12the reason that they were stuck at this
- 1:1350 to 60k a month ceiling was because
- 1:17their ads were not profitable. And the
- 1:19reason their ads were not profitable was
- 1:21because their positioning was completely
- 1:23wrong. And if you have your positioning
- 1:25wrong, you will never make money as a
- 1:27coach because positioning is everything.
- 1:30When these guys come to us, they were
- 1:31running a VSSL funnel. They were selling
- 1:33to a mass market with no defined ICP,
- 1:37which meant every single person that
- 1:39showed up to these calls did not have
- 1:41the financial capability to actually
- 1:44spend high ticket. And that is what
- 1:46happens when you have broad income claim
- 1:48messaging and targeting anyone who may
- 1:51want to make money online. It may seem
- 1:53like a good idea because your total
- 1:55addressable market is bigger. However,
- 1:57it is one of the worst things that you
- 1:59can be doing as an info coach with the
- 2:02market right now. So, the first thing
- 2:04that we did to take them from this
- 2:06unclear positioning was starting to
- 2:08actually understand the ICP that we
- 2:12wanted to sell to. So, the first thing
- 2:14that we did is we did some research
- 2:16inside of the community. We looked at
- 2:18who paid the most, who paid the easiest,
- 2:22and who had the biggest pain. And the
- 2:24answer was nothing but clear. The mass
- 2:27market B2C audience that most trading
- 2:30offers target was awful. They did not
- 2:33have the money. They were looking for
- 2:34quick wins and they did not understand
- 2:36the value that our program could
- 2:38actually deliver for them. And the
- 2:40people who this program would have
- 2:42suited best was busy corporate
- 2:44professionals. People who were in
- 2:45highlevel careers looking for a
- 2:48supplementary income. They're not
- 2:50looking for a get-richqu scheme. They're
- 2:52not looking to become a millionaire
- 2:53within the next 2 months. They simply
- 2:55just want to add an additional income on
- 2:58top of their salary so they can retire
- 3:00earlier and spend more time with their
- 3:02family. These people have bigger
- 3:04wallets. They're not chasing quick wins.
- 3:06And on top of that, they have bigger
- 3:09wires when it comes to why they will
- 3:11purchase. And we're able to sell them on
- 3:13a completely different side of trading.
- 3:16It's not about the Lambos or the fast
- 3:18cash. We're selling them on risk
- 3:20management, capital preservation, and a
- 3:22systematic approach to making a second
- 3:24income within the markets. So, as you
- 3:27can see here, if we look at this quick
- 3:28market awareness pyramid, and it kind of
- 3:30explains exactly where we want to tailor
- 3:33within the market. So the first place
- 3:34that you could sell is you could sell to
- 3:36a aware audience. These guys are already
- 3:38sold on trading and they're kind of
- 3:40usually shopping around for the best
- 3:42option. In my opinion, this is one of
- 3:44the worst awareness stages that you can
- 3:46shop in because now people were simply
- 3:48comparing you to other people in the
- 3:51market. The next is product aware. So
- 3:54they know the solutions exist and
- 3:55they're simply comparing options. Then
- 3:59we have solutionaware which they know
- 4:01trading can help them make money but
- 4:03they're looking for the right approach
- 4:05and where we wanted to target is the
- 4:07problemaw aare audience. They know they
- 4:10want more income and they're open to
- 4:12finding a vehicle that can help them do
- 4:15it. And this is where we put our money.
- 4:17And then right at the bottom you have
- 4:19unaware which is mass market where we do
- 4:22not want to be selling as this is where
- 4:24the client was selling prior and they
- 4:26were not getting the results that they
- 4:28wanted. So as you can see here if we
- 4:30just kind of look at the old way versus
- 4:32the new way. The old way they was
- 4:34targeting a mass market audience. We had
- 4:37a clear ICP of busy corporate
- 4:39professionals. The old ICP had low
- 4:42financial capability. Now we had people
- 4:44with a high disposable income.
- 4:46Originally, these people wanted quick
- 4:48wins. Now, they want a systematic
- 4:50supplementary income and these guys were
- 4:53hard to sell high ticket to where these
- 4:55guys are willing to pay a premium if
- 4:57they see the value is there. And the
- 4:59moment that you narrow your ICP,
- 5:02everything downstream will become easier
- 5:05because we're not selling people who are
- 5:07already shopping for trading courses. We
- 5:09are taking someone like a corporate
- 5:11professional who know they want to make
- 5:13more income and showing them that
- 5:15trading is the right vehicle and
- 5:17specifically the mechanism that we show.
- 5:19Cool. So that is exactly how we took
- 5:21them from obviously selling to a mass
- 5:23market audience to then selling to a
- 5:26more sophisticated demographic who could
- 5:28spend higher ticket. Now the next thing
- 5:30that we do with every single client once
- 5:33we understand this ICP is we create a
- 5:35biobrain matrix. So before we write any
- 5:38single copy, before this is handed off
- 5:40to my CMO to go build the webinar DX,
- 5:42write the ad scripts, any of that, we
- 5:45like to lay down the foundations that
- 5:47everything else is built from. So the
- 5:49first thing we want to do is we want to
- 5:51understand what the creator's personal
- 5:53story actually is. So we collect five to
- 5:55six pages of the client's journey. How
- 5:58does their story relate to a corp
- 5:59professional ICP? What were the defining
- 6:02events, the struggles, the
- 6:03breakthroughs? Does he share this with
- 6:05his audience? And this becomes the
- 6:07storytelling behind every email, every
- 6:10ad, every webinar sequence, the overall
- 6:12webinar deck. And once we understand the
- 6:15client so well, we can now mimic all of
- 6:17our copy to sound like it was written
- 6:19from him. The next thing is the ICP
- 6:22document. So here we're trying to
- 6:24understand who our buyers actually are.
- 6:27Who are they? What are their exact
- 6:28words? What is their present pain? What
- 6:30is their desired future? Their internal
- 6:31building blocks. What actually makes
- 6:33them buy? What type of emotional baggage
- 6:36are they carrying on a day-to-day basis?
- 6:38And what is the transformation journey
- 6:40that these people want to go through?
- 6:42Again, like I spoke about earlier, what
- 6:44is their market awareness? We want to
- 6:46fall within the problem aware state
- 6:48because these are the people who have
- 6:50the most pain and can pay the most
- 6:52amount of money. And then finally, how
- 6:54do we solve their problem with our
- 6:56solution and what is our unique
- 6:58advantage or our unique mechanism for
- 7:01say? Once we have all of this, we then
- 7:04condense this down into copy blocks. So,
- 7:06what copy blocks are is they are five
- 7:09specific blocks that we write in. I'm
- 7:11not going to tell you that here cuz that
- 7:12would just be too much value. And these
- 7:14blocks are applied across everything.
- 7:16Our ads, our landing page headlines, our
- 7:18email sequences, webinar scripts, even
- 7:20all the way down to our actual sales
- 7:22process. So, everything is congruent.
- 7:24And now that we have all of this
- 7:26information about the creator, about the
- 7:28ICP, we now understand the customer
- 7:32better than they know themselves. And
- 7:34then we write the exact story that they
- 7:37live right now in their head back to
- 7:40them within our copy. So when it speaks
- 7:42to them, it feels like this was written
- 7:45for them. Because when you know your
- 7:47customer better than they know
- 7:48themselves, you will never go broke and
- 7:50your ads will never be unprofitable.
- 7:52Cool. So now we've shifted the ICP. We
- 7:55have all of the information we actually
- 7:57need to write to this ICP and target
- 8:00them efficiently with the correct
- 8:01positioning. The next thing that we
- 8:03needed to do is we needed to craft our
- 8:05unique mechanism. So there is hundreds
- 8:08and hundreds of trading offers maybe
- 8:10even thousands at this point in the
- 8:12space. So what is it specifically that
- 8:14makes us different from every other
- 8:16person out there? And what you will find
- 8:18the more time you actually spend and the
- 8:20more sophistication you get is every
- 8:23high converting offer needs a unique
- 8:26mechanism. And a mechanism is not just a
- 8:28product. It is the specific named
- 8:30process that delivers the transformation
- 8:33that you are promising. And when we
- 8:35looked at how this client actually
- 8:37traded on a day-to-day basis, we
- 8:39realized that all of his trading was
- 8:41built on strict risk management and a
- 8:44specific decision checklist. And that is
- 8:47when we realized that this was
- 8:49positioned perfectly for corporate
- 8:50professionals. Because as a corporate
- 8:53professional, what do we know they like
- 8:54from our ICP documents? They like
- 8:56structure and they like to manage their
- 8:58risk. So if we can craft our mechanism
- 9:00to sell exactly into that thing then we
- 9:04will resonate with this ICP on a level
- 9:06like no one else in the industry. So the
- 9:09mechanism that we come up with on this
- 9:11basis was the A1 filter protocol. The
- 9:14exact decision framework that removes
- 9:17emotion from trading and gives
- 9:19professionals a structured repeatable
- 9:21way to trade the markets without
- 9:23guesswork or discretionary decisions. So
- 9:26we've now taken this from just a random
- 9:28trading offer that was running ads to a
- 9:30via saleunnel to now having a clear
- 9:32defined ICP that they help and a
- 9:34mechanism that stands out to that exact
- 9:37ICP. And the main three components in
- 9:40this unique mechanism was the first was
- 9:43actually removing emotion from trading.
- 9:46So a binary decision matrix that
- 9:48eliminates all discretionary calls. The
- 9:50next thing is a structured and
- 9:52repeatable system. So, a checklist that
- 9:55when these guys open up the markets,
- 9:57they can use the same process every
- 9:59single time. And then the final thing
- 10:01and probably the most important, we know
- 10:03that 99% of traders lose money. And
- 10:06because that would put off our ICP, we
- 10:10lean in heavily to the fact that we help
- 10:13them preserve their capital first. So,
- 10:15the whole strategy is built around risk
- 10:18management and not just tracing like
- 10:20high R trades or something like that.
- 10:22And this is why when we actually sold
- 10:24this to people on a webinar, on a sales
- 10:26call, in our sales process, and in our
- 10:28ads, the mechanism makes the prospect
- 10:31feel like this was built specifically
- 10:33for them because they don't want to
- 10:35trade with emotions. They want a
- 10:36structured and repeatable process. And
- 10:38on top of that, they want to make sure
- 10:39that their capital is safe that they
- 10:41have worked so hard for their whole
- 10:43life. Cool. So now we have defined our
- 10:45ICP. We've got to know them on a deeper
- 10:48level and we've now created our unique
- 10:51mechanism. The next thing that we now
- 10:53want to move on to is actually deciding
- 10:55how we are going to target these people.
- 10:58For this client specifically and for
- 11:00majority of the clients that we're
- 11:01working with right now, the main funnel
- 11:03that we are using is the webinar funnel.
- 11:06However, what we do differently compared
- 11:08to every other person. And if you are
- 11:10running webinar funnels, if you're
- 11:11running VSSL funnels, even if you're
- 11:13running a profile funnel, I suggest you
- 11:15follow this exact process when it comes
- 11:17to writing your copy so you can stay
- 11:19fully congruent because if you are in
- 11:22congruent, your copy will not convert.
- 11:24So the first thing that we do is we
- 11:26actually like to build the top down. So
- 11:28most people will come in, they'll write
- 11:30their ads, they'll build their landing
- 11:32page, and then they'll be building out
- 11:33their webinar deck or their webinar
- 11:35script in that promo period. So then the
- 11:37creator can hop on and obviously
- 11:38present. Whereas what we like to do is
- 11:41we do not build a funnel and then the
- 11:43right the copy to fit. We start with a
- 11:45long form sales letter and then
- 11:47everything else flows from that. And
- 11:50this ensures that the message is
- 11:52identical all the way down from our ad
- 11:54primary text to the sales call. So as
- 11:57you can see here the end to end flow
- 11:59that we go through is the first thing.
- 12:01We start with the longest asset. So, we
- 12:03create the sales asset and this is the
- 12:05master document that we use to write
- 12:07everything else now to do with this
- 12:10specific funnel. Once we do that, we'll
- 12:12then go and build out a 250 slide
- 12:15webinar deck. And in this instance, we
- 12:17used the Jason Fladian hook, which was
- 12:19the pop quiz. And then we went into the
- 12:21personal story, the pain, and then our
- 12:23mechanism where we pitched. The next
- 12:25thing we then move on to is writing our
- 12:27landing page copy. So using typical
- 12:29direct response principles, four
- 12:31priority frameworks and an ICP call out
- 12:34so these people know that we are
- 12:35speaking to them. Then we move on to the
- 12:37thank you page, the telegram and email
- 12:39sequences so we can indoctrinate and
- 12:41belief shift these people and actually
- 12:43get them to show up to the webinar. Then
- 12:45obviously we have the actual webinar.
- 12:47For this webinar specifically, we was
- 12:48running a book call webinar so we did
- 12:50not drop the price on the webinar. Um,
- 12:53and we'd obviously create financial
- 12:55models for the client so he could know
- 12:58what he's kind of expected going into
- 12:59it. They would then book a call where
- 13:01they then get into our pre-all system,
- 13:03stuff like that. They'll get qualified
- 13:04by our STR and then the closer would
- 13:07take the sales call while all of the
- 13:08hammer emails are running in the period
- 13:11of leading up to that call. So, what
- 13:13does this look like in actual
- 13:15practicality? So if we just look at this
- 13:17headline here, traders vault free live
- 13:19masterclass. How busy professionals are
- 13:22deploying a mathematical trading edge.
- 13:24So like I said, this was our unique
- 13:26thing that we trade mathematically
- 13:28without a second job, screen addiction
- 13:30or blowing another account. So we know
- 13:32these were the three most common
- 13:33objections that our ICP had. Then we had
- 13:36a sub headline that just gave them a
- 13:38little bit more context on the actual A1
- 13:40filter protocol, which was our unique
- 13:42mechanism. And then we had a form embed
- 13:45here. What I like to do with these optin
- 13:47pages, like I said, headline must always
- 13:50call out your specific ICP. Promise them
- 13:53a result and objection handle all in one
- 13:56line. So they read on to the rest of the
- 13:58landing page. Then another thing that
- 14:01you want to have is you want to use
- 14:02actionorientated in language. So instead
- 14:05of what you will learn or what you'll
- 14:08gain from this, it's like what will we
- 14:10actually install. So when you come to
- 14:12this webinar, you are leaving with
- 14:15things installed. You're actually
- 14:17putting action by joining this webinar.
- 14:19And then we have a for you and not for
- 14:22you page. And this rejects the wrong
- 14:24type of buyer. And then we obviously
- 14:25want to have um all of our social proof
- 14:27on there. So people sign up. And this
- 14:29part here is also very specific. So when
- 14:32you do main things that we're going to
- 14:34discover on this webinar, you should
- 14:35always do four things. And the reason
- 14:37you should do four things is because
- 14:39humans psychologically like things in
- 14:42the number four. So you just want to
- 14:43reiterate that with the human
- 14:45psychology. As you can see here, thank
- 14:47you page very very simple. We just want
- 14:49them to complete the next three steps.
- 14:50So the next three steps for this
- 14:52specifically is join the telegram group
- 14:54where we send over the content, add the
- 14:56webinar to your calendar with say like
- 14:58the add to cow grabb and then save your
- 15:00personal joint link. So landing page has
- 15:02one main goal of getting them into the
- 15:04group, moving their emails into the
- 15:06primary inbox. So that's kind of the
- 15:08funnel infrastructure that we run and
- 15:11was able to scale to over 350K a month.
- 15:14But now we've got the funnel and
- 15:15everything like that defined, how can we
- 15:17actually go about sending traffic to
- 15:19this funnel in a good manner? Well, the
- 15:22way that we like to do it is we take
- 15:24that sales letter and we plug it into AI
- 15:27and that AI now pulls multiple ad angles
- 15:31that we can test that are fully
- 15:33congruent with the webinar slide that
- 15:35we're actually presenting. So, from that
- 15:37sales letter, we was able to pull 15
- 15:40different angles, and there was four
- 15:42hooks and two bodies per angle, which
- 15:45meant we had over 60 ad variations right
- 15:49off the bat that we could test for this
- 15:51client. Each angle was scripted, filmed
- 15:54by the client with a videographer, and
- 15:55then edited by our team internally. And
- 15:58if you look here at just some of the ad
- 16:00angles that we tested, the first one was
- 16:03the mathematical edge. So trading as a
- 16:05system and not gambling. The corporate
- 16:07professional which is built for people
- 16:09with careers and not time. And this one
- 16:12here was actually one of our best ones
- 16:15because if you know and you actually
- 16:17study copyrightiting there's people
- 16:19called like Alan Sultanic and you can
- 16:20take their ad frameworks and the ad what
- 16:23worked best for us was there is a new
- 16:25way that busy professionals are making
- 16:28aside income from the markets and then
- 16:30we pre-handle our objections. That one
- 16:33hook there directly bring us over
- 16:36$100,000 that single month. The third
- 16:38angle was stop staring at the charts.
- 16:40The fourth was capital preservation. And
- 16:42the fifth was the antique get-richqu.
- 16:45Each angle had four hooks written
- 16:47against the same body copy which gave us
- 16:49over 60 ad variants that we could test.
- 16:53Now we've got the ad scripted, we've got
- 16:55all the angles that we want to test. How
- 16:56can we actually go about testing these
- 16:58and then moving them and scaling the
- 17:00campaigns efficiently? Well, the first
- 17:02thing that we want to do is we want to
- 17:04set up a [ __ ] campaign. So, we test all
- 17:07of our ads in an advantage budget
- 17:09optimization campaign. In this, we're
- 17:11not really messing around with interest
- 17:13targeting, anything like that. We're
- 17:14simply optimizing for leads. And our
- 17:16main goal with this campaign is finding
- 17:18the winning angles so we can move them
- 17:21into our scale campaign. We control all
- 17:23of the budgets at the ad set so we can
- 17:25decide what ads set actually spends and
- 17:27what ads get spent so they have a
- 17:29reasonable test. And then every single
- 17:31winner that we find in that campaign.
- 17:34And what you should define as a winner
- 17:36isn't just your lowest cost per lead,
- 17:38but which ad drove the most conversions,
- 17:40which ad drove the most qualified book
- 17:42calls, which with CRM tagging is very
- 17:45easily to track it. We then want to move
- 17:47all of those into a scale campaign,
- 17:50which in this instance is CPO. So we're
- 17:53going to let Meta actually decide where
- 17:55it wants to spend the audience. We're
- 17:57then going to have three audiences
- 17:59running simultaneously. We're going to
- 18:01have a broad audience. We're going to
- 18:02have a lookalike of previous purchasers
- 18:05and webinar attendees. And then we're
- 18:07going to have an interest stack. And the
- 18:09campaign is now going to decide where to
- 18:12spend. We simply test our ads in [ __ ] and
- 18:15then move our winners into the CBO and
- 18:18then every time say a winner starts to
- 18:20fatigue, we will take that ad, reiterate
- 18:22off of it and then move it back into [ __ ]
- 18:24into CBO. in this. And then we have one
- 18:27final little ad set which is a separate
- 18:30campaign which is simply just a
- 18:32retargeting campaign where we put
- 18:34anywhere from say 10% of our ad budget
- 18:36targeting webinar registrations and we
- 18:38answer their objections before they show
- 18:40up. We answer the FAQs about the
- 18:43masterass. We explain what it actually
- 18:45is. So from the point of them opting in,
- 18:47they're receiving emails. They're
- 18:48getting messages in the Telegram group.
- 18:50And on top of that, they are also
- 18:52getting hit on ads where we cover any
- 18:54questions they may have that may hold
- 18:56them back from actually joining the
- 18:58webinar. So that is how we drive traffic
- 19:01to the actual funnel. Now, if we look at
- 19:04the sales process, because you could do
- 19:05this and you could be a [ __ ] amazing
- 19:07marketer, but if you've got a [ __ ] sales
- 19:08team or your sales team ain't dialed,
- 19:10then you're obviously going to leak a
- 19:11load of cash. And if you have a good
- 19:13sales team, you're actually able to
- 19:15re-engage a lot of revenue that may have
- 19:17been lost. So, our sales process for
- 19:20this was very, very simple. It was not
- 19:22anything over complicated. Um, the main
- 19:24thing we do, these people have already
- 19:25been nurtured now. They've been hit by
- 19:27our ads. They've been hit by our emails.
- 19:29They've showed up to a webinar. They
- 19:30spent an hour and a half with the
- 19:32creator specifically. We simply now just
- 19:34need them to book the call and show up.
- 19:36So, like I said, this webinar was a book
- 19:38call format. We did not drop the price.
- 19:40All of the attendees could see their own
- 19:42numbers. So, they slowly start to close
- 19:44themselves. So after they come off this
- 19:46webinar, they then book in a call. We
- 19:48will have one of our SDRs manually reach
- 19:51out, give that person a call, qualify
- 19:53them, send over any pre-call materials,
- 19:56would actually link up the specific
- 19:58student interviews that worked with that
- 20:00client and was like similar to them. So
- 20:03the story would resonate, we would send
- 20:05that over and then we would just handle
- 20:07some manual follow-ups in that period to
- 20:09make sure they show up for the call. The
- 20:11next thing we would do is as soon as
- 20:13they would book, they would get sent to
- 20:15a confirmation page where we'd have a
- 20:17due diligence video that walked over his
- 20:20my FX book, showed all of his recent
- 20:22accounts, showed his recent withdrawals.
- 20:24We'd also have FAQ and breakout videos
- 20:27that the main goal is we're trying to
- 20:28answer the questions and handle all of
- 20:31the objections prior to them hopping on
- 20:32the call. And then if they do not
- 20:34consume this page straight after
- 20:36booking, our SDR sends this back over to
- 20:38them anyway when they do the triage
- 20:40call. After that, we then run hammer
- 20:43them emails on four different pillars.
- 20:45And those pillars are handing
- 20:47objections, selling them on the
- 20:48creator's personal story, social proof,
- 20:50and then urgency on why they should act
- 20:53now. And then from the period of them
- 20:55booking in the call, going over the
- 20:56pre-call videos, speaking to an SDR, and
- 20:59then obviously receiving the hammer them
- 21:00emails, they would then get on the sales
- 21:02call and the closer would close them. So
- 21:05if we just see here as well, the other
- 21:07thing that we would do if they did not
- 21:08attend to the webinar, we would then
- 21:10send the replay to them via an email
- 21:12sequence. We would also post the replay
- 21:14inside the Telegram community so people
- 21:16could watch and then book in a call.
- 21:18They'd also be added to the next webinar
- 21:20nurture sequence so we could try to get
- 21:22them back onto that master class and
- 21:24then the SDR manually calls all of the
- 21:26non-attendees and pushes them to the
- 21:28next webinar. The main goal is either
- 21:30getting them to watch the replay or show
- 21:32up live for the webinar that we are
- 21:34doing literally the week after which is
- 21:36obviously the great thing about running
- 21:38these weekly. If people don't show up
- 21:40then we can obviously get them to join
- 21:43the next webinar. So if we just look
- 21:45here what this kind of looked like
- 21:46confirmation page like I said your
- 21:48strategy session is confirmed. This is
- 21:50just a template one here. There's one
- 21:52quick step left and then we say expect a
- 21:54personal call from our team and then we
- 21:55put the actual sales rep number on here
- 21:58so they can save the contact. So when
- 22:00they get the call they actually pick up
- 22:02our STRs will then triage and put all of
- 22:04the notes saying that he has X amount to
- 22:06invest. This is what he currently does
- 22:08for work. This is his trading
- 22:09experience. And then like I said, the
- 22:11hammer emails that sell them on the
- 22:13actual mechanisms. So that was the sales
- 22:16process. And then the main thing that I
- 22:18kind of just want to go through on all
- 22:20of this cuz that is kind of the whole
- 22:21process that we use to take this client
- 22:24from say $61,000 a month to over 350k a
- 22:28month is all of this is very simple if
- 22:31you just understand the principles
- 22:34behind direct response marketing.
- 22:36Because I see so many people in this
- 22:38space and they write an ad, they write a
- 22:41sales letter, they write something on a
- 22:42webinar and they do not even understand
- 22:45why they are writing that thing. And if
- 22:47they can't understand it, then the
- 22:49prospect isn't going to understand it.
- 22:51So the main things that I want you to
- 22:53take away from all of this is not the
- 22:54funnel structure, not how the landing
- 22:56pages look, it's the actual principles
- 22:59behind it. You need to know your ICP on
- 23:02a level like nobody else. You need to
- 23:05know them better than they know themsel.
- 23:06You need to write to their dreams, their
- 23:08desires, their current painful
- 23:10situation. And when you do this, I
- 23:13promise you, everything else becomes
- 23:15easy. The ads work, the webinar
- 23:18converts, and the sales team closes at a
- 23:21higher rate because everything talks to
- 23:24the specific person that you want to
- 23:25talk to. And the reason most offers fail
- 23:28is not because their offer or their
- 23:30product is bad. is simply because the
- 23:33operator or the founder never took the
- 23:36time to truly understand who they were
- 23:39selling to. So the main thing that you
- 23:40should do if you can take any takeaways
- 23:43from this video, the three biggest
- 23:44takeaways I want you to take is the
- 23:46first one is know your ICP. Stop selling
- 23:49to everyone and find the person with the
- 23:52biggest pain and the biggest [ __ ]
- 23:53wallet as they're the ones who are going
- 23:55to pay you the most. Number two is
- 23:57restretch your offer. Narrow your ICP.
- 24:00charge a premium price and make sure the
- 24:04offer resonates with that specific ICP.
- 24:07The final one is run webinars on paid
- 24:11ads and spend [ __ ] big money on them.
- 24:13This is another thing as well that I see
- 24:15people do. People will make four or
- 24:16fivex rise and they'll be like, "Oh, we
- 24:18need to optimize. Oh, we need to [ __ ]
- 24:19do this. We need to do that. We need to
- 24:20optimize. We need to get to an 8x before
- 24:22we can [ __ ] scale." No. If you are
- 24:24putting $1 in and you're getting four to
- 24:26five back, spend more. You can optimize
- 24:29when you're spending more. In fact, it's
- 24:32actually easier to optimize if you're
- 24:34spending more because you get more data
- 24:36back from Facebook. So, if you're even
- 24:39profitable and you have a four or fivex
- 24:40return on ad spend, scale your spend
- 24:43every webinar until you get to a point
- 24:45where things starting to break and then
- 24:47you need to sit and coast at that level
- 24:48and bring your rorowaz back up. So,
- 24:50they're my main three takeaways.
- 24:52Obviously, I've broken down everything
- 24:54in this video. I feel like I've given so
- 24:55much [ __ ] value here on how you can
- 24:57take your own offer based on the
- 24:59principles that we use to take this
- 25:00climb from 60 to 350K a month. So, if
- 25:04you want to work with us to obviously do
- 25:05this yourself, if you are a coach or
- 25:08offer owner and you are currently doing
- 25:10over $50,000 per month, if you're not
- 25:12doing $50,000 per month, I can also help
- 25:14you out, but like to work with us on a
- 25:15done for you basis. We do ask that you
- 25:18are in this period because it just helps
- 25:20with spending on ads, stuff like that.
- 25:22Um, there'll be a link in the
- 25:23description. You'll be able to go to our
- 25:24agency website, see all of our case
- 25:26studies, and book a call directly in
- 25:28with
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