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f*ck it, here's how we took this client from $50k to $350k/mo running webinars. — Transcript

by Luke Robinson · 5,004 words · 703 segments · language en · Watch on YouTube

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  1. 0:00We are back in the room and boy have I
  2. 0:02got a [ __ ] banger for [clears throat]
  3. 0:03you today cuz I'm going to be showing
  4. 0:04you how we took our client from making
  5. 0:07$60,000 a month to over $350k a month in
  6. 0:11just 60 days by using cold traffic
  7. 0:13webinars. As you can see on WAP, we
  8. 0:16processed around $340,000 here and then
  9. 0:19we took an additional 10 to 15K across
  10. 0:21Stripe and crypto and our sales team
  11. 0:23were averaging a pacing of around
  12. 0:25$12,000 per day. So, the first place
  13. 0:28that I want to start with this client,
  14. 0:30because this is where I see most info
  15. 0:32offers at right now in the market, when
  16. 0:34they come to us, they were running this
  17. 0:36offer all off of cold traffic. They'd
  18. 0:38already tried organic content, but
  19. 0:40because the creator already had multiple
  20. 0:42businesses, this is something that he
  21. 0:44could just not maintain the volume.
  22. 0:46They'd already tried a via sale funnel.
  23. 0:48However, as we know right now with
  24. 0:49market sophistication levels through the
  25. 0:51roof, these are not working as well,
  26. 0:53especially in these B2C markets. And
  27. 0:55they also tried switching their offer to
  28. 0:58alos, robots, stuff like this, which as
  29. 1:00we know does not scale as easy as a
  30. 1:03normal info product as there's a lot
  31. 1:05more marginal cost that is involved. So
  32. 1:08when they came to us, the main reason
  33. 1:10that they were struggling to scale and
  34. 1:12the reason that they were stuck at this
  35. 1:1350 to 60k a month ceiling was because
  36. 1:17their ads were not profitable. And the
  37. 1:19reason their ads were not profitable was
  38. 1:21because their positioning was completely
  39. 1:23wrong. And if you have your positioning
  40. 1:25wrong, you will never make money as a
  41. 1:27coach because positioning is everything.
  42. 1:30When these guys come to us, they were
  43. 1:31running a VSSL funnel. They were selling
  44. 1:33to a mass market with no defined ICP,
  45. 1:37which meant every single person that
  46. 1:39showed up to these calls did not have
  47. 1:41the financial capability to actually
  48. 1:44spend high ticket. And that is what
  49. 1:46happens when you have broad income claim
  50. 1:48messaging and targeting anyone who may
  51. 1:51want to make money online. It may seem
  52. 1:53like a good idea because your total
  53. 1:55addressable market is bigger. However,
  54. 1:57it is one of the worst things that you
  55. 1:59can be doing as an info coach with the
  56. 2:02market right now. So, the first thing
  57. 2:04that we did to take them from this
  58. 2:06unclear positioning was starting to
  59. 2:08actually understand the ICP that we
  60. 2:12wanted to sell to. So, the first thing
  61. 2:14that we did is we did some research
  62. 2:16inside of the community. We looked at
  63. 2:18who paid the most, who paid the easiest,
  64. 2:22and who had the biggest pain. And the
  65. 2:24answer was nothing but clear. The mass
  66. 2:27market B2C audience that most trading
  67. 2:30offers target was awful. They did not
  68. 2:33have the money. They were looking for
  69. 2:34quick wins and they did not understand
  70. 2:36the value that our program could
  71. 2:38actually deliver for them. And the
  72. 2:40people who this program would have
  73. 2:42suited best was busy corporate
  74. 2:44professionals. People who were in
  75. 2:45highlevel careers looking for a
  76. 2:48supplementary income. They're not
  77. 2:50looking for a get-richqu scheme. They're
  78. 2:52not looking to become a millionaire
  79. 2:53within the next 2 months. They simply
  80. 2:55just want to add an additional income on
  81. 2:58top of their salary so they can retire
  82. 3:00earlier and spend more time with their
  83. 3:02family. These people have bigger
  84. 3:04wallets. They're not chasing quick wins.
  85. 3:06And on top of that, they have bigger
  86. 3:09wires when it comes to why they will
  87. 3:11purchase. And we're able to sell them on
  88. 3:13a completely different side of trading.
  89. 3:16It's not about the Lambos or the fast
  90. 3:18cash. We're selling them on risk
  91. 3:20management, capital preservation, and a
  92. 3:22systematic approach to making a second
  93. 3:24income within the markets. So, as you
  94. 3:27can see here, if we look at this quick
  95. 3:28market awareness pyramid, and it kind of
  96. 3:30explains exactly where we want to tailor
  97. 3:33within the market. So the first place
  98. 3:34that you could sell is you could sell to
  99. 3:36a aware audience. These guys are already
  100. 3:38sold on trading and they're kind of
  101. 3:40usually shopping around for the best
  102. 3:42option. In my opinion, this is one of
  103. 3:44the worst awareness stages that you can
  104. 3:46shop in because now people were simply
  105. 3:48comparing you to other people in the
  106. 3:51market. The next is product aware. So
  107. 3:54they know the solutions exist and
  108. 3:55they're simply comparing options. Then
  109. 3:59we have solutionaware which they know
  110. 4:01trading can help them make money but
  111. 4:03they're looking for the right approach
  112. 4:05and where we wanted to target is the
  113. 4:07problemaw aare audience. They know they
  114. 4:10want more income and they're open to
  115. 4:12finding a vehicle that can help them do
  116. 4:15it. And this is where we put our money.
  117. 4:17And then right at the bottom you have
  118. 4:19unaware which is mass market where we do
  119. 4:22not want to be selling as this is where
  120. 4:24the client was selling prior and they
  121. 4:26were not getting the results that they
  122. 4:28wanted. So as you can see here if we
  123. 4:30just kind of look at the old way versus
  124. 4:32the new way. The old way they was
  125. 4:34targeting a mass market audience. We had
  126. 4:37a clear ICP of busy corporate
  127. 4:39professionals. The old ICP had low
  128. 4:42financial capability. Now we had people
  129. 4:44with a high disposable income.
  130. 4:46Originally, these people wanted quick
  131. 4:48wins. Now, they want a systematic
  132. 4:50supplementary income and these guys were
  133. 4:53hard to sell high ticket to where these
  134. 4:55guys are willing to pay a premium if
  135. 4:57they see the value is there. And the
  136. 4:59moment that you narrow your ICP,
  137. 5:02everything downstream will become easier
  138. 5:05because we're not selling people who are
  139. 5:07already shopping for trading courses. We
  140. 5:09are taking someone like a corporate
  141. 5:11professional who know they want to make
  142. 5:13more income and showing them that
  143. 5:15trading is the right vehicle and
  144. 5:17specifically the mechanism that we show.
  145. 5:19Cool. So that is exactly how we took
  146. 5:21them from obviously selling to a mass
  147. 5:23market audience to then selling to a
  148. 5:26more sophisticated demographic who could
  149. 5:28spend higher ticket. Now the next thing
  150. 5:30that we do with every single client once
  151. 5:33we understand this ICP is we create a
  152. 5:35biobrain matrix. So before we write any
  153. 5:38single copy, before this is handed off
  154. 5:40to my CMO to go build the webinar DX,
  155. 5:42write the ad scripts, any of that, we
  156. 5:45like to lay down the foundations that
  157. 5:47everything else is built from. So the
  158. 5:49first thing we want to do is we want to
  159. 5:51understand what the creator's personal
  160. 5:53story actually is. So we collect five to
  161. 5:55six pages of the client's journey. How
  162. 5:58does their story relate to a corp
  163. 5:59professional ICP? What were the defining
  164. 6:02events, the struggles, the
  165. 6:03breakthroughs? Does he share this with
  166. 6:05his audience? And this becomes the
  167. 6:07storytelling behind every email, every
  168. 6:10ad, every webinar sequence, the overall
  169. 6:12webinar deck. And once we understand the
  170. 6:15client so well, we can now mimic all of
  171. 6:17our copy to sound like it was written
  172. 6:19from him. The next thing is the ICP
  173. 6:22document. So here we're trying to
  174. 6:24understand who our buyers actually are.
  175. 6:27Who are they? What are their exact
  176. 6:28words? What is their present pain? What
  177. 6:30is their desired future? Their internal
  178. 6:31building blocks. What actually makes
  179. 6:33them buy? What type of emotional baggage
  180. 6:36are they carrying on a day-to-day basis?
  181. 6:38And what is the transformation journey
  182. 6:40that these people want to go through?
  183. 6:42Again, like I spoke about earlier, what
  184. 6:44is their market awareness? We want to
  185. 6:46fall within the problem aware state
  186. 6:48because these are the people who have
  187. 6:50the most pain and can pay the most
  188. 6:52amount of money. And then finally, how
  189. 6:54do we solve their problem with our
  190. 6:56solution and what is our unique
  191. 6:58advantage or our unique mechanism for
  192. 7:01say? Once we have all of this, we then
  193. 7:04condense this down into copy blocks. So,
  194. 7:06what copy blocks are is they are five
  195. 7:09specific blocks that we write in. I'm
  196. 7:11not going to tell you that here cuz that
  197. 7:12would just be too much value. And these
  198. 7:14blocks are applied across everything.
  199. 7:16Our ads, our landing page headlines, our
  200. 7:18email sequences, webinar scripts, even
  201. 7:20all the way down to our actual sales
  202. 7:22process. So, everything is congruent.
  203. 7:24And now that we have all of this
  204. 7:26information about the creator, about the
  205. 7:28ICP, we now understand the customer
  206. 7:32better than they know themselves. And
  207. 7:34then we write the exact story that they
  208. 7:37live right now in their head back to
  209. 7:40them within our copy. So when it speaks
  210. 7:42to them, it feels like this was written
  211. 7:45for them. Because when you know your
  212. 7:47customer better than they know
  213. 7:48themselves, you will never go broke and
  214. 7:50your ads will never be unprofitable.
  215. 7:52Cool. So now we've shifted the ICP. We
  216. 7:55have all of the information we actually
  217. 7:57need to write to this ICP and target
  218. 8:00them efficiently with the correct
  219. 8:01positioning. The next thing that we
  220. 8:03needed to do is we needed to craft our
  221. 8:05unique mechanism. So there is hundreds
  222. 8:08and hundreds of trading offers maybe
  223. 8:10even thousands at this point in the
  224. 8:12space. So what is it specifically that
  225. 8:14makes us different from every other
  226. 8:16person out there? And what you will find
  227. 8:18the more time you actually spend and the
  228. 8:20more sophistication you get is every
  229. 8:23high converting offer needs a unique
  230. 8:26mechanism. And a mechanism is not just a
  231. 8:28product. It is the specific named
  232. 8:30process that delivers the transformation
  233. 8:33that you are promising. And when we
  234. 8:35looked at how this client actually
  235. 8:37traded on a day-to-day basis, we
  236. 8:39realized that all of his trading was
  237. 8:41built on strict risk management and a
  238. 8:44specific decision checklist. And that is
  239. 8:47when we realized that this was
  240. 8:49positioned perfectly for corporate
  241. 8:50professionals. Because as a corporate
  242. 8:53professional, what do we know they like
  243. 8:54from our ICP documents? They like
  244. 8:56structure and they like to manage their
  245. 8:58risk. So if we can craft our mechanism
  246. 9:00to sell exactly into that thing then we
  247. 9:04will resonate with this ICP on a level
  248. 9:06like no one else in the industry. So the
  249. 9:09mechanism that we come up with on this
  250. 9:11basis was the A1 filter protocol. The
  251. 9:14exact decision framework that removes
  252. 9:17emotion from trading and gives
  253. 9:19professionals a structured repeatable
  254. 9:21way to trade the markets without
  255. 9:23guesswork or discretionary decisions. So
  256. 9:26we've now taken this from just a random
  257. 9:28trading offer that was running ads to a
  258. 9:30via saleunnel to now having a clear
  259. 9:32defined ICP that they help and a
  260. 9:34mechanism that stands out to that exact
  261. 9:37ICP. And the main three components in
  262. 9:40this unique mechanism was the first was
  263. 9:43actually removing emotion from trading.
  264. 9:46So a binary decision matrix that
  265. 9:48eliminates all discretionary calls. The
  266. 9:50next thing is a structured and
  267. 9:52repeatable system. So, a checklist that
  268. 9:55when these guys open up the markets,
  269. 9:57they can use the same process every
  270. 9:59single time. And then the final thing
  271. 10:01and probably the most important, we know
  272. 10:03that 99% of traders lose money. And
  273. 10:06because that would put off our ICP, we
  274. 10:10lean in heavily to the fact that we help
  275. 10:13them preserve their capital first. So,
  276. 10:15the whole strategy is built around risk
  277. 10:18management and not just tracing like
  278. 10:20high R trades or something like that.
  279. 10:22And this is why when we actually sold
  280. 10:24this to people on a webinar, on a sales
  281. 10:26call, in our sales process, and in our
  282. 10:28ads, the mechanism makes the prospect
  283. 10:31feel like this was built specifically
  284. 10:33for them because they don't want to
  285. 10:35trade with emotions. They want a
  286. 10:36structured and repeatable process. And
  287. 10:38on top of that, they want to make sure
  288. 10:39that their capital is safe that they
  289. 10:41have worked so hard for their whole
  290. 10:43life. Cool. So now we have defined our
  291. 10:45ICP. We've got to know them on a deeper
  292. 10:48level and we've now created our unique
  293. 10:51mechanism. The next thing that we now
  294. 10:53want to move on to is actually deciding
  295. 10:55how we are going to target these people.
  296. 10:58For this client specifically and for
  297. 11:00majority of the clients that we're
  298. 11:01working with right now, the main funnel
  299. 11:03that we are using is the webinar funnel.
  300. 11:06However, what we do differently compared
  301. 11:08to every other person. And if you are
  302. 11:10running webinar funnels, if you're
  303. 11:11running VSSL funnels, even if you're
  304. 11:13running a profile funnel, I suggest you
  305. 11:15follow this exact process when it comes
  306. 11:17to writing your copy so you can stay
  307. 11:19fully congruent because if you are in
  308. 11:22congruent, your copy will not convert.
  309. 11:24So the first thing that we do is we
  310. 11:26actually like to build the top down. So
  311. 11:28most people will come in, they'll write
  312. 11:30their ads, they'll build their landing
  313. 11:32page, and then they'll be building out
  314. 11:33their webinar deck or their webinar
  315. 11:35script in that promo period. So then the
  316. 11:37creator can hop on and obviously
  317. 11:38present. Whereas what we like to do is
  318. 11:41we do not build a funnel and then the
  319. 11:43right the copy to fit. We start with a
  320. 11:45long form sales letter and then
  321. 11:47everything else flows from that. And
  322. 11:50this ensures that the message is
  323. 11:52identical all the way down from our ad
  324. 11:54primary text to the sales call. So as
  325. 11:57you can see here the end to end flow
  326. 11:59that we go through is the first thing.
  327. 12:01We start with the longest asset. So, we
  328. 12:03create the sales asset and this is the
  329. 12:05master document that we use to write
  330. 12:07everything else now to do with this
  331. 12:10specific funnel. Once we do that, we'll
  332. 12:12then go and build out a 250 slide
  333. 12:15webinar deck. And in this instance, we
  334. 12:17used the Jason Fladian hook, which was
  335. 12:19the pop quiz. And then we went into the
  336. 12:21personal story, the pain, and then our
  337. 12:23mechanism where we pitched. The next
  338. 12:25thing we then move on to is writing our
  339. 12:27landing page copy. So using typical
  340. 12:29direct response principles, four
  341. 12:31priority frameworks and an ICP call out
  342. 12:34so these people know that we are
  343. 12:35speaking to them. Then we move on to the
  344. 12:37thank you page, the telegram and email
  345. 12:39sequences so we can indoctrinate and
  346. 12:41belief shift these people and actually
  347. 12:43get them to show up to the webinar. Then
  348. 12:45obviously we have the actual webinar.
  349. 12:47For this webinar specifically, we was
  350. 12:48running a book call webinar so we did
  351. 12:50not drop the price on the webinar. Um,
  352. 12:53and we'd obviously create financial
  353. 12:55models for the client so he could know
  354. 12:58what he's kind of expected going into
  355. 12:59it. They would then book a call where
  356. 13:01they then get into our pre-all system,
  357. 13:03stuff like that. They'll get qualified
  358. 13:04by our STR and then the closer would
  359. 13:07take the sales call while all of the
  360. 13:08hammer emails are running in the period
  361. 13:11of leading up to that call. So, what
  362. 13:13does this look like in actual
  363. 13:15practicality? So if we just look at this
  364. 13:17headline here, traders vault free live
  365. 13:19masterclass. How busy professionals are
  366. 13:22deploying a mathematical trading edge.
  367. 13:24So like I said, this was our unique
  368. 13:26thing that we trade mathematically
  369. 13:28without a second job, screen addiction
  370. 13:30or blowing another account. So we know
  371. 13:32these were the three most common
  372. 13:33objections that our ICP had. Then we had
  373. 13:36a sub headline that just gave them a
  374. 13:38little bit more context on the actual A1
  375. 13:40filter protocol, which was our unique
  376. 13:42mechanism. And then we had a form embed
  377. 13:45here. What I like to do with these optin
  378. 13:47pages, like I said, headline must always
  379. 13:50call out your specific ICP. Promise them
  380. 13:53a result and objection handle all in one
  381. 13:56line. So they read on to the rest of the
  382. 13:58landing page. Then another thing that
  383. 14:01you want to have is you want to use
  384. 14:02actionorientated in language. So instead
  385. 14:05of what you will learn or what you'll
  386. 14:08gain from this, it's like what will we
  387. 14:10actually install. So when you come to
  388. 14:12this webinar, you are leaving with
  389. 14:15things installed. You're actually
  390. 14:17putting action by joining this webinar.
  391. 14:19And then we have a for you and not for
  392. 14:22you page. And this rejects the wrong
  393. 14:24type of buyer. And then we obviously
  394. 14:25want to have um all of our social proof
  395. 14:27on there. So people sign up. And this
  396. 14:29part here is also very specific. So when
  397. 14:32you do main things that we're going to
  398. 14:34discover on this webinar, you should
  399. 14:35always do four things. And the reason
  400. 14:37you should do four things is because
  401. 14:39humans psychologically like things in
  402. 14:42the number four. So you just want to
  403. 14:43reiterate that with the human
  404. 14:45psychology. As you can see here, thank
  405. 14:47you page very very simple. We just want
  406. 14:49them to complete the next three steps.
  407. 14:50So the next three steps for this
  408. 14:52specifically is join the telegram group
  409. 14:54where we send over the content, add the
  410. 14:56webinar to your calendar with say like
  411. 14:58the add to cow grabb and then save your
  412. 15:00personal joint link. So landing page has
  413. 15:02one main goal of getting them into the
  414. 15:04group, moving their emails into the
  415. 15:06primary inbox. So that's kind of the
  416. 15:08funnel infrastructure that we run and
  417. 15:11was able to scale to over 350K a month.
  418. 15:14But now we've got the funnel and
  419. 15:15everything like that defined, how can we
  420. 15:17actually go about sending traffic to
  421. 15:19this funnel in a good manner? Well, the
  422. 15:22way that we like to do it is we take
  423. 15:24that sales letter and we plug it into AI
  424. 15:27and that AI now pulls multiple ad angles
  425. 15:31that we can test that are fully
  426. 15:33congruent with the webinar slide that
  427. 15:35we're actually presenting. So, from that
  428. 15:37sales letter, we was able to pull 15
  429. 15:40different angles, and there was four
  430. 15:42hooks and two bodies per angle, which
  431. 15:45meant we had over 60 ad variations right
  432. 15:49off the bat that we could test for this
  433. 15:51client. Each angle was scripted, filmed
  434. 15:54by the client with a videographer, and
  435. 15:55then edited by our team internally. And
  436. 15:58if you look here at just some of the ad
  437. 16:00angles that we tested, the first one was
  438. 16:03the mathematical edge. So trading as a
  439. 16:05system and not gambling. The corporate
  440. 16:07professional which is built for people
  441. 16:09with careers and not time. And this one
  442. 16:12here was actually one of our best ones
  443. 16:15because if you know and you actually
  444. 16:17study copyrightiting there's people
  445. 16:19called like Alan Sultanic and you can
  446. 16:20take their ad frameworks and the ad what
  447. 16:23worked best for us was there is a new
  448. 16:25way that busy professionals are making
  449. 16:28aside income from the markets and then
  450. 16:30we pre-handle our objections. That one
  451. 16:33hook there directly bring us over
  452. 16:36$100,000 that single month. The third
  453. 16:38angle was stop staring at the charts.
  454. 16:40The fourth was capital preservation. And
  455. 16:42the fifth was the antique get-richqu.
  456. 16:45Each angle had four hooks written
  457. 16:47against the same body copy which gave us
  458. 16:49over 60 ad variants that we could test.
  459. 16:53Now we've got the ad scripted, we've got
  460. 16:55all the angles that we want to test. How
  461. 16:56can we actually go about testing these
  462. 16:58and then moving them and scaling the
  463. 17:00campaigns efficiently? Well, the first
  464. 17:02thing that we want to do is we want to
  465. 17:04set up a [ __ ] campaign. So, we test all
  466. 17:07of our ads in an advantage budget
  467. 17:09optimization campaign. In this, we're
  468. 17:11not really messing around with interest
  469. 17:13targeting, anything like that. We're
  470. 17:14simply optimizing for leads. And our
  471. 17:16main goal with this campaign is finding
  472. 17:18the winning angles so we can move them
  473. 17:21into our scale campaign. We control all
  474. 17:23of the budgets at the ad set so we can
  475. 17:25decide what ads set actually spends and
  476. 17:27what ads get spent so they have a
  477. 17:29reasonable test. And then every single
  478. 17:31winner that we find in that campaign.
  479. 17:34And what you should define as a winner
  480. 17:36isn't just your lowest cost per lead,
  481. 17:38but which ad drove the most conversions,
  482. 17:40which ad drove the most qualified book
  483. 17:42calls, which with CRM tagging is very
  484. 17:45easily to track it. We then want to move
  485. 17:47all of those into a scale campaign,
  486. 17:50which in this instance is CPO. So we're
  487. 17:53going to let Meta actually decide where
  488. 17:55it wants to spend the audience. We're
  489. 17:57then going to have three audiences
  490. 17:59running simultaneously. We're going to
  491. 18:01have a broad audience. We're going to
  492. 18:02have a lookalike of previous purchasers
  493. 18:05and webinar attendees. And then we're
  494. 18:07going to have an interest stack. And the
  495. 18:09campaign is now going to decide where to
  496. 18:12spend. We simply test our ads in [ __ ] and
  497. 18:15then move our winners into the CBO and
  498. 18:18then every time say a winner starts to
  499. 18:20fatigue, we will take that ad, reiterate
  500. 18:22off of it and then move it back into [ __ ]
  501. 18:24into CBO. in this. And then we have one
  502. 18:27final little ad set which is a separate
  503. 18:30campaign which is simply just a
  504. 18:32retargeting campaign where we put
  505. 18:34anywhere from say 10% of our ad budget
  506. 18:36targeting webinar registrations and we
  507. 18:38answer their objections before they show
  508. 18:40up. We answer the FAQs about the
  509. 18:43masterass. We explain what it actually
  510. 18:45is. So from the point of them opting in,
  511. 18:47they're receiving emails. They're
  512. 18:48getting messages in the Telegram group.
  513. 18:50And on top of that, they are also
  514. 18:52getting hit on ads where we cover any
  515. 18:54questions they may have that may hold
  516. 18:56them back from actually joining the
  517. 18:58webinar. So that is how we drive traffic
  518. 19:01to the actual funnel. Now, if we look at
  519. 19:04the sales process, because you could do
  520. 19:05this and you could be a [ __ ] amazing
  521. 19:07marketer, but if you've got a [ __ ] sales
  522. 19:08team or your sales team ain't dialed,
  523. 19:10then you're obviously going to leak a
  524. 19:11load of cash. And if you have a good
  525. 19:13sales team, you're actually able to
  526. 19:15re-engage a lot of revenue that may have
  527. 19:17been lost. So, our sales process for
  528. 19:20this was very, very simple. It was not
  529. 19:22anything over complicated. Um, the main
  530. 19:24thing we do, these people have already
  531. 19:25been nurtured now. They've been hit by
  532. 19:27our ads. They've been hit by our emails.
  533. 19:29They've showed up to a webinar. They
  534. 19:30spent an hour and a half with the
  535. 19:32creator specifically. We simply now just
  536. 19:34need them to book the call and show up.
  537. 19:36So, like I said, this webinar was a book
  538. 19:38call format. We did not drop the price.
  539. 19:40All of the attendees could see their own
  540. 19:42numbers. So, they slowly start to close
  541. 19:44themselves. So after they come off this
  542. 19:46webinar, they then book in a call. We
  543. 19:48will have one of our SDRs manually reach
  544. 19:51out, give that person a call, qualify
  545. 19:53them, send over any pre-call materials,
  546. 19:56would actually link up the specific
  547. 19:58student interviews that worked with that
  548. 20:00client and was like similar to them. So
  549. 20:03the story would resonate, we would send
  550. 20:05that over and then we would just handle
  551. 20:07some manual follow-ups in that period to
  552. 20:09make sure they show up for the call. The
  553. 20:11next thing we would do is as soon as
  554. 20:13they would book, they would get sent to
  555. 20:15a confirmation page where we'd have a
  556. 20:17due diligence video that walked over his
  557. 20:20my FX book, showed all of his recent
  558. 20:22accounts, showed his recent withdrawals.
  559. 20:24We'd also have FAQ and breakout videos
  560. 20:27that the main goal is we're trying to
  561. 20:28answer the questions and handle all of
  562. 20:31the objections prior to them hopping on
  563. 20:32the call. And then if they do not
  564. 20:34consume this page straight after
  565. 20:36booking, our SDR sends this back over to
  566. 20:38them anyway when they do the triage
  567. 20:40call. After that, we then run hammer
  568. 20:43them emails on four different pillars.
  569. 20:45And those pillars are handing
  570. 20:47objections, selling them on the
  571. 20:48creator's personal story, social proof,
  572. 20:50and then urgency on why they should act
  573. 20:53now. And then from the period of them
  574. 20:55booking in the call, going over the
  575. 20:56pre-call videos, speaking to an SDR, and
  576. 20:59then obviously receiving the hammer them
  577. 21:00emails, they would then get on the sales
  578. 21:02call and the closer would close them. So
  579. 21:05if we just see here as well, the other
  580. 21:07thing that we would do if they did not
  581. 21:08attend to the webinar, we would then
  582. 21:10send the replay to them via an email
  583. 21:12sequence. We would also post the replay
  584. 21:14inside the Telegram community so people
  585. 21:16could watch and then book in a call.
  586. 21:18They'd also be added to the next webinar
  587. 21:20nurture sequence so we could try to get
  588. 21:22them back onto that master class and
  589. 21:24then the SDR manually calls all of the
  590. 21:26non-attendees and pushes them to the
  591. 21:28next webinar. The main goal is either
  592. 21:30getting them to watch the replay or show
  593. 21:32up live for the webinar that we are
  594. 21:34doing literally the week after which is
  595. 21:36obviously the great thing about running
  596. 21:38these weekly. If people don't show up
  597. 21:40then we can obviously get them to join
  598. 21:43the next webinar. So if we just look
  599. 21:45here what this kind of looked like
  600. 21:46confirmation page like I said your
  601. 21:48strategy session is confirmed. This is
  602. 21:50just a template one here. There's one
  603. 21:52quick step left and then we say expect a
  604. 21:54personal call from our team and then we
  605. 21:55put the actual sales rep number on here
  606. 21:58so they can save the contact. So when
  607. 22:00they get the call they actually pick up
  608. 22:02our STRs will then triage and put all of
  609. 22:04the notes saying that he has X amount to
  610. 22:06invest. This is what he currently does
  611. 22:08for work. This is his trading
  612. 22:09experience. And then like I said, the
  613. 22:11hammer emails that sell them on the
  614. 22:13actual mechanisms. So that was the sales
  615. 22:16process. And then the main thing that I
  616. 22:18kind of just want to go through on all
  617. 22:20of this cuz that is kind of the whole
  618. 22:21process that we use to take this client
  619. 22:24from say $61,000 a month to over 350k a
  620. 22:28month is all of this is very simple if
  621. 22:31you just understand the principles
  622. 22:34behind direct response marketing.
  623. 22:36Because I see so many people in this
  624. 22:38space and they write an ad, they write a
  625. 22:41sales letter, they write something on a
  626. 22:42webinar and they do not even understand
  627. 22:45why they are writing that thing. And if
  628. 22:47they can't understand it, then the
  629. 22:49prospect isn't going to understand it.
  630. 22:51So the main things that I want you to
  631. 22:53take away from all of this is not the
  632. 22:54funnel structure, not how the landing
  633. 22:56pages look, it's the actual principles
  634. 22:59behind it. You need to know your ICP on
  635. 23:02a level like nobody else. You need to
  636. 23:05know them better than they know themsel.
  637. 23:06You need to write to their dreams, their
  638. 23:08desires, their current painful
  639. 23:10situation. And when you do this, I
  640. 23:13promise you, everything else becomes
  641. 23:15easy. The ads work, the webinar
  642. 23:18converts, and the sales team closes at a
  643. 23:21higher rate because everything talks to
  644. 23:24the specific person that you want to
  645. 23:25talk to. And the reason most offers fail
  646. 23:28is not because their offer or their
  647. 23:30product is bad. is simply because the
  648. 23:33operator or the founder never took the
  649. 23:36time to truly understand who they were
  650. 23:39selling to. So the main thing that you
  651. 23:40should do if you can take any takeaways
  652. 23:43from this video, the three biggest
  653. 23:44takeaways I want you to take is the
  654. 23:46first one is know your ICP. Stop selling
  655. 23:49to everyone and find the person with the
  656. 23:52biggest pain and the biggest [ __ ]
  657. 23:53wallet as they're the ones who are going
  658. 23:55to pay you the most. Number two is
  659. 23:57restretch your offer. Narrow your ICP.
  660. 24:00charge a premium price and make sure the
  661. 24:04offer resonates with that specific ICP.
  662. 24:07The final one is run webinars on paid
  663. 24:11ads and spend [ __ ] big money on them.
  664. 24:13This is another thing as well that I see
  665. 24:15people do. People will make four or
  666. 24:16fivex rise and they'll be like, "Oh, we
  667. 24:18need to optimize. Oh, we need to [ __ ]
  668. 24:19do this. We need to do that. We need to
  669. 24:20optimize. We need to get to an 8x before
  670. 24:22we can [ __ ] scale." No. If you are
  671. 24:24putting $1 in and you're getting four to
  672. 24:26five back, spend more. You can optimize
  673. 24:29when you're spending more. In fact, it's
  674. 24:32actually easier to optimize if you're
  675. 24:34spending more because you get more data
  676. 24:36back from Facebook. So, if you're even
  677. 24:39profitable and you have a four or fivex
  678. 24:40return on ad spend, scale your spend
  679. 24:43every webinar until you get to a point
  680. 24:45where things starting to break and then
  681. 24:47you need to sit and coast at that level
  682. 24:48and bring your rorowaz back up. So,
  683. 24:50they're my main three takeaways.
  684. 24:52Obviously, I've broken down everything
  685. 24:54in this video. I feel like I've given so
  686. 24:55much [ __ ] value here on how you can
  687. 24:57take your own offer based on the
  688. 24:59principles that we use to take this
  689. 25:00climb from 60 to 350K a month. So, if
  690. 25:04you want to work with us to obviously do
  691. 25:05this yourself, if you are a coach or
  692. 25:08offer owner and you are currently doing
  693. 25:10over $50,000 per month, if you're not
  694. 25:12doing $50,000 per month, I can also help
  695. 25:14you out, but like to work with us on a
  696. 25:15done for you basis. We do ask that you
  697. 25:18are in this period because it just helps
  698. 25:20with spending on ads, stuff like that.
  699. 25:22Um, there'll be a link in the
  700. 25:23description. You'll be able to go to our
  701. 25:24agency website, see all of our case
  702. 25:26studies, and book a call directly in
  703. 25:28with

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