YT YouTube2Text

YouTube2Text → Transcripts → Exposing How This 20 Year Old Makes $1M/month (Brez Scales)

Exposing How This 20 Year Old Makes $1M/month (Brez Scales) — Transcript

by Alex Newman · 5,645 words · 811 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00This is Bre Scal's $12 million empire
0:02that he's built in just 12 months. But
0:04it all started on September 22nd of
0:062024. 19-year-old Bergen Resnik, known
0:09online as Brez, was driving home from a
0:11car meet.
0:13[Music]
0:15Earlier that day, he had just picked up
0:17a frost white BMW M3 Competition.
0:22So,
0:24>> no.
0:25>> No.
0:27>> What'd you get? It's a BMW M3.
0:31>> But then something terrible happened.
0:34>> We got [ __ ] rear ended, bro. Leaving
0:35the car meat. The damage isn't too bad
0:37on the car, but [ __ ] bro. It's
0:39devastating. I mean, this dude's car is
0:41cooked. His shit's totally gas spilling
0:44everywhere. God damn. [ __ ] happens. [ __ ]
0:46happens for a reason, too.
0:48>> It's almost as if he knew that this
0:49single event would lead to him taking
0:51over the internet and building a
0:52business that makes a million dollars a
0:54month off of his brand. Now, I've spent
0:56over a 100 hours watching all of Brez's
0:58videos and dissecting his business and
1:00also watching all these strategy
1:02breakdowns, but nobody seems to actually
1:04understand the strategy that he's using
1:06to make this money. The reason I know
1:07what I'm talking about is because I've
1:09actually done this myself, building a
1:11$2.1 million a year brand empire before
1:13turning 18 years old. Chapter 1. Who is
1:16Bergen Resnik? Well, he was your average
1:18teenager from Wisconsin, not from the
1:20Fiji Islands here. and he comes from a
1:22middle-ass family, not the grandson to
1:25some billionaire. When the world shut
1:26down, he did what any reasonable kid
1:28would do and decided to try and go pro
1:30playing Fortnite. While he never reached
1:31the big leagues, this is where he was
1:33first exposed to making money online.
1:35Instead of making money from
1:36tournaments, he'd bet on himself in
1:38what's called a wager match against
1:39other players that he could beat them in
1:41a custom mode. Collecting these small
1:43wins anywhere from a dollar all the way
1:45up to $25, he made his first few
1:47thousand online. And it might have
1:49seemed to his friends and family that he
1:51was just cooped up in his room playing
1:52video games for 14 hours a day. But this
1:55is where his hunger to actually escape
1:56the Matrix grew. And again, the reason
1:58that I know this is because I played
2:00those exact same matches, making me my
2:02first few thousand as well. That same
2:04hunger I spoke about led to him quitting
2:06video games and trying other ways to
2:08make money online. He tried NFTTS and
2:10made a few thousand, but then soon lost
2:12it all. This is when he saw people like
2:13Jordan Welch and Nathan Nazareth making
2:15money online and decided to try drop
2:17shipping. He sold lighters, gym
2:19bracelets, and shy masks. Even if he
2:21made money, he was barely profiting
2:23anything because his supplier was
2:25overcharging. That same supplier
2:27eventually scammed him, and it led to
2:28him quitting entirely. However, this
2:30incident taught him Facebook ads, which
2:32is a skill that would go on to make him
2:34tens of millions. As you can see by his
2:36chrome hearts and other designer
2:38clothing, Brez has always had a passion
2:40for fashion. So, I'm going to go. We're
2:42going to drive to the store and I'm
2:44probably going to buy some chrome heart
2:45jeans. This is a random side quest. Like
2:47I said, I filmed an outro for this video
2:49earlier in the day and was going to end
2:50it there, but I figured why not pick up
2:52the camera and show you guys this
2:53because I've been wanting Chrome Heart
2:54jeans for the longest time, but haven't
2:56been able to find a pair. All right,
2:57back to the jeans. Oh my gosh, my first
2:59ever pair of chrome jeans, bro. First
3:01ever pair of chrome jeans. I'm going to
3:02have to might have to beat my [ __ ] in
3:05these. Anyways, uh he decided to start
3:07his own brand, which he would call
3:08Trader. People loved his design and
3:10because of his skill running ads, they
3:12were also converting into customers.
3:14Even though he was off to a hot start,
3:15he still needed a supplier to ship the
3:17clothing to his customers. So, he
3:19decided to get a job at a local golf
3:21course called Turtleback. But there was
3:23a massive issue. Even though he had all
3:25the clothes shipped out, as you can see
3:27in this image, this new supplier scammed
3:29him out of $60,000, which would lead to
3:32him going out of business. The external
3:34pressure to be traditionally successful
3:36finally got to him, and he enrolled into
3:38college, which he wasn't taking
3:39seriously at all. He realized that he
3:41didn't have the skill or the care to
3:43manage suppliers, product, and all the
3:45boring stuff involved with running an
3:46e-commerce business. Instead, he took
3:48the thing he was good at, which was
3:50running ads, and decided to offer it to
3:52the industry that he knew the best,
3:53which was the clothing industry, cuz he
3:55had just run a business there. When he
3:57reached out to his network of clothing
3:58brand owners and offered to run their
4:00ads and only take a percentage of what
4:02they profit, they said yes. And this
4:04business was his first successful
4:06endeavor and led to him profiting $10 to
4:08$15,000. and dropping out of college in
4:11just 2 months. Over the next year, him
4:13and his business partner, Mason Ashby,
4:15who is in a similar situation, went on
4:17to make $100,000 a month, taking a
4:19percentage of the clothing brands whose
4:21ads they were running. On February 25th
4:23of 2024, Brez moved across the country
4:26to Arizona to live in a penthouse with
4:29all of his boys. This is when he posted
4:30his first YouTube video showcasing his
4:33luxury lifestyle because he had decided
4:35that he was going to teach others how to
4:36make money the exact same way that he
4:38did. This is because he had seen the
4:40rise of all those drop shipping
4:41YouTubers he used to watch and guys like
4:43Andrew Tate and Iman Godzi and knew that
4:45selling information was the most
4:47profitable and most scalable business
4:49model to start in 2024 and going
4:51forward. Now, a lot of people go after
4:53guys like this and call them a scammer
4:55or a fake guru. However, I'd argue that
4:58selling products from China that people
4:59don't actually need isn't any better of
5:02a business model than helping people
5:04transform their lives the exact same way
5:05that you had with a particular skill.
5:07While still running his agency, which he
5:09has to this day, he decided to try and
5:11attract customers by making more
5:13information-based videos. But it saw
5:15nowhere near the success of when he just
5:17opened up his camera and transparently
5:19showed his authentic self. Instead of
5:21putting all this effort into a video, he
5:23just documented what he was doing on the
5:24day. Whether it was hanging out with his
5:26friends, making jokes, taking calls, or
5:28just driving around, and people loved
5:30him for it,
5:31>> bro. That's [ __ ]
5:33>> What the [ __ ] bro? Got hit by a bike,
5:36and then just excruciating pain and
5:38goes, that's
5:41yo, shout out to that dude if he's
5:42watching this, bro. Hopefully he's okay.
5:44That's [ __ ] bro. It might seem like
5:46he's just some chaotic kid crashing
5:48cars, making stupid Tik Toks, and
5:50hanging out with his friends. But this
5:52dude is profiting a million dollars a
5:54month, which is numbers higher than guys
5:56who have been in business for 10, 20, 30
5:59years, or maybe even their entire life.
6:01And you don't get there without being an
6:03advanced marketer. No matter how raw and
6:06real it may look, this is all calculated
6:08and by design. his carefully crafted
6:10image and way of presenting himself. His
6:12authentic brain rot lingo which
6:14resonates with his ideal customer. The
6:16conversion channel he pushes his
6:18cult-like audience to so that they can
6:19pay him money. All of his publicity
6:21stunts and his ability to take normal
6:23events and turn them into clip farms
6:25just like how streamers do. All powered
6:27by his army of commission editors that
6:29get him hundreds of millions of eyeballs
6:31per month. His funnel that's getting
6:32optimized every single day and his elite
6:34sales team that is constantly being
6:36trained. his new event strategy like
6:38Iman Godzier or Alex Hermosi making a
6:40$100 million in a single day all while
6:43avoiding controversy and having his
6:44audience be more cultlike than ever. In
6:46addition to that, an elite operating
6:48team and a 9 figureure mentor who's one
6:50of the biggest names in the space right
6:52now that he's never publicly mentioned.
6:54Quite frankly, 99.9% of people will
6:57never understand just how complex this
6:59empire is. But in the next few minutes,
7:01I'm going to share with you everything.
7:03His product is called the Elite
7:04Roundtable. And it's a group coaching
7:06program that has weekly calls with all
7:08of its members, access to a one-on-one
7:10coach, and in addition to that, course
7:12material, and likely Brez is no longer
7:14involved when it comes to actually
7:16working with people onetoone because
7:18he's onboarding so many customers.
7:19However, in the past, he did also charge
7:22for a onetoone access. And the overall
7:24price of the elite round table is in the
7:26neighborhood of $5,000, which their
7:29closing team allows people to split up
7:30to in either a one-time paid in full or
7:34a multiple halfsplit or three time split
7:36because it is over a set period of
7:38months that they actually join the
7:40program and work through it. The elite
7:41round table is what's called a direct to
7:43consumer offer or DTOC for short. And
7:46what this means is that he's teaching
7:47this freelance brand scaling model to
7:50people and his ideal customer that are
7:52complete beginners, which is really just
7:54who he's actually going after, young men
7:56who want to make money online. Kind of
7:58similar to Iman Godzi and SMA, but I'll
8:00cover that in a second. In direct
8:02correlation to how broad your product
8:04actually is and how many people it can
8:05help is the amount of logic that you
8:07actually have to use to sell it. So to
8:08give you an example, if you are selling
8:10a very very advanced solution to
8:12somebody, it is likely going to have to
8:14be heavily logic based. And a great
8:16example of this is Alex Hermoszi. He has
8:19what's called a B2B offer, which means
8:21that he's actually targeting other
8:23businesses that he actually wants to
8:24work with. And because of this, they are
8:26people that actually have to be a lot
8:28more qualified. And then as a result of
8:30that, when he's making his content, but
8:32also just trying to market his product
8:33in general, he is going to use logical
8:36terms of how you can justify your
8:37investment to buy it. For example, one
8:39of my favorite ways he does this is by
8:41saying that, hey, investing into this is
8:43a tax write off for your business
8:45anyways. So, you're going to be making
8:46the money back that you'd invest because
8:48you'd have to pay it to the IRS or
8:49whatever tax association that you
8:51actually have based on the country
8:53you're in. And that's a great example of
8:54a more niched down logical selling
8:56versus when you actually go all the way
8:58up to the top of it, there's almost no
9:00logic involved. And what this means that
9:02it completely relies on emotion. Now,
9:04you can look at guys like Andrew Tate
9:06and Iman who have mastered this by
9:08purely making their videos about
9:10emotion. And I'll cover that in a
9:11second. And we can take this one step
9:13further and look at the most broad
9:15products in the world. For example, a
9:17Red Bull or a Coca-Cola. because they
9:19can actually have everybody as their
9:21customer. They use emotions like
9:23excitement or adventure in Red Bull's
9:25case scenario or enjoyment and
9:27relaxation in Coca-Cola's scenario. And
9:29because of that, it drives the emotion
9:31to actually purchase because they're all
9:33the way up here and somebody doesn't
9:34need to be qualified in order to buy
9:36from them. Now, when it comes to where
9:37Brez is on this big scale, I'd say he's
9:40about 3/4 of the way up because his
9:42program is actually going to work for
9:44everybody. However, it does require an
9:46initial upfront investment. So, now that
9:48you know what he actually sells to make
9:49money and where his actual offer falls
9:52in the entire market, it's time to break
9:54down the content strategy that he uses
9:56to get all of this attention to actually
9:58sell people. He has three different
9:59strategies for doing this. First off, he
10:01has his Instagram profile and his
10:03personal TikTok where he just nurtures
10:05the attention he already has. He then
10:07has the clipping army which is meant to
10:09push him out to as many new eyeballs as
10:11possible. And then finally, he has his
10:13three different YouTube channels, which
10:15are the most important element of this
10:17entire empire. And without it, it would
10:19all fall down. Even when somebody's
10:21literally being held captive against
10:22their will, as time goes on, they begin
10:25to actually be in the presence of the
10:26person they are with more, they begin to
10:28like them. And because of that, we can
10:30take away the equation that the amount
10:32of time that somebody spends with you is
10:34generally connected to the amount of
10:35likability that they have with you. And
10:37that likability actually goes into the
10:39trust they have for you. And trust is
10:41that core asset that Brez is after in
10:43order to emotionally charge his viewers
10:45and then have them purchase his elite
10:47roundt offer. He has three channels. The
10:49first one is Bre Scales where he posts
10:51the long- form videos that we've all
10:52come to love him for. The second one is
10:55going to be Rorowass Brez, which is his
10:57conversion channel where he specifically
10:59talks about freelance brand scaling and
11:01how he's actually made his money. And
11:02the third channel is Brez's POV, which
11:04is actually an abandoned channel that he
11:06was going to use to actually document
11:08him just driving around and talking.
11:10Around a year ago from today, Brez
11:12actually went to New York and visited
11:13the [ __ ] headquarters in Brooklyn. And if
11:16you didn't know, [ __ ] is the clipping
11:17central of the entire internet range. To
11:20explain why this happens, we have to
11:21look at the streaming world where we
11:23have people constantly documenting their
11:24lives. And in order to actually create
11:27content, they can't go out of their way
11:29to sit down and record. So, what they do
11:31is they clip up moments from their
11:33stream and then have that distributed as
11:35their way of going viral and marketing
11:37themselves. Now, a few years ago when
11:38this first became popular, Tik Tok had a
11:41beta program which was paying out
11:43thousands and thousands of dollars to
11:45anybody that could get views on the
11:46platform. And because of this, so many
11:49viewers were actually going onto these
11:50streamers channels, editing up clips,
11:52posting it, and making thousands of
11:54dollars. Now, the first entrepreneur to
11:56successfully pull this off to sell their
11:58info product was actually Andrew Tate,
12:00where he had people that joined Hustlers
12:02University get paid to actually clip
12:04things up. And Watt pretty much does the
12:06exact same thing. And then going back to
12:08the first strategy that he uses, Brez
12:10has an Instagram where he just posts
12:12aesthetic photos of himself and his
12:14lifestyle, but in addition to that, he
12:16also posts reals which are done in a
12:18very raw style, almost as if you were on
12:20FaceTime with him. and they're pretty
12:22much always jokes and not really
12:24serious.
12:24>> The worst type of people in this world
12:27are the ones who sit there and spam
12:29megaite. And yes, I'm one of those
12:32people myself. And yes, I spent hundreds
12:35of dollars on the game recently to max
12:37out my Mega Knight and the rest of my
12:39homemade deck from 2017. Mega.
12:44And what this does is it means that when
12:46someone finds out about him from the
12:48clipping army and the entire empire that
12:50he's running there, they can then go to
12:51his main page where they see and
12:53actually get to like him, then from that
12:55page on his Instagram where he has this
12:57owned attention, he will put up stories
12:59and direct people to his main YouTube
13:01channel where again they begin to
13:03actually spend time with him. And going
13:05back to the Stockholm syndrome that we
13:07actually spoke about before, in direct
13:08correlation to the amount of time that
13:10somebody spends with us is the amount of
13:11likability than trust, which means that
13:13when they finally get to the YouTube
13:15long form, begin watching for hours and
13:17hours and hours. They want to know how
13:19this guy is actually doing this. But
13:21none of this works because of the
13:22strategy alone, lots of people do that,
13:24but still don't get results. What
13:26actually drives the needle for Brez is
13:28his character and overall marketing
13:30principle. Given that he is selling with
13:31emotion, Brez pulls off a master class
13:34of what's called relatability contrast.
13:36On one hand, he is exactly like you.
13:38He's a normal kid that's interested in
13:40designer clothing, loves cars. He
13:43listens to rappers like Playboy Cardi,
13:45Ken Carson, and so many other people. He
13:47brain rots and scrolls on the algorithm,
13:49so he always knows what the next jokes
13:51are. But on the other end of that, you
13:53look at him and you aspire to his
13:55lifestyle. You go, "Oh, how does he have
13:57a Lamborghini and a Porsche? And how did
13:59he buy a Lamborghini Urus at 19? Why is
14:01he hanging out with guys like TJR who at
14:03the time of this video just bought a $3
14:05million coining set? In addition to
14:07that, why is he buying fake Wang Chang G
14:10Wagons just for fun to crash with his
14:11friends? Why is he chartering private
14:13jets with all of his boys? And how can
14:15he crash these cars so easily and laugh
14:17it off? When Brez's clipping army first
14:19started pumping out videos and going
14:21viral, he began to get comments saying
14:23that he might be the grandson of the
14:25founder of Fiji, who is a billionaire.
14:27And this is just the average Daddy's
14:29Money's comment, something that the
14:31average creator would just completely
14:32ignore and maybe even get offended by.
14:34But Bre didn't do that. Coming from his
14:36background of gaming and understanding
14:38the streaming world, he took this
14:40completely normal moment that most
14:42people would just toss away, and he
14:43turned it into something called clip
14:45farming, which is a strategy that the
14:47most viral streamers in the world like
14:49Kai Senat, Stable Ronaldo, Lacy, and so
14:52many other guys use. He played into the
14:54joke and made it a h 100red times more
14:55viral. Just check out this clip.
14:56>> All right, guys. I'm with the owner of
14:58Fiji Water right now. And you guys
15:01didn't believe me when I said that there
15:02was Shopify notifications popping up
15:04through my phone once I checked out. So,
15:05we're at the gas station right now.
15:07Watch. I'm going to check out. There's
15:09going to be a [ __ ] ding. Got my eye
15:10on you, dude. Got my eye on you.
15:17[Music]
15:29Now, let's move on to the most genius
15:31part of his strategy that everybody
15:32tries to copy, but nobody seems to be
15:35able to replicate it. Even if they have
15:37his lifestyle, and even if they have all
15:39the money in the world to pay people. To
15:40put this into perspective, imagine you
15:42were a basketball player and you had the
15:44ability to speak to Michael Jordan. It
15:46wouldn't matter whether he was in the
15:47pool, whether he just got out of bed,
15:48whether he was golfing, or whatever he
15:51was doing at all, cuz he's already so
15:53much of the person that you want to be
15:54that as a result, anything you can do to
15:57get into close proximity with him is
15:59going to be in your best interest. After
16:01that point, while his attention machine
16:02is running to get him these hundreds of
16:04millions of eyeballs per month and then
16:05nurture them through his main YouTube
16:07channel within the videos on his main
16:09YouTube channel, as he's building that
16:11parasocial connection with people, he
16:13says, "Hey, if you want to learn how I
16:15make money and how I live this
16:16lifestyle, which again plays into the
16:18relatability contrast, you can go to my
16:20second channel, Rorowass Brez, where I
16:22explain exactly what freelance brand
16:24scaling is and exactly how I do it. Soon
16:26as you're going through the video, an
16:27appointment setter from his team is
16:29going to reach out to you over the phone
16:31and then you're also going to get emails
16:32from him all with the goal of actually
16:34getting you onto a call given you are
16:36financially qualified and then if you're
16:37the right fit for it, moving you over to
16:39the elite round table, the product that
16:41he is selling. And the reason why this
16:43is so effective is because he's not
16:45trying to say, "Hey, you got to pay me
16:47this much upfront to make this work." He
16:49is relying on the curiosity that is
16:50built and from that point on the high
16:52emotion that is actually here. He's
16:54going to use his setter, his sales
16:56process in his miniourse after they've
16:58already seen all the lifestyle marketing
17:00and all the fancy stuff to move them
17:02down the funnel into understanding the
17:03logic of where their money is going and
17:05eventually instead of just paying with
17:06their attention all the way up here
17:08paying with their dollars and joining
17:10his program. Now, while doing my
17:11research to prepare this, Brez actually
17:13launched his second ever live event
17:15which headlines reads, "Steal my 3.4 4
17:18million skill set that took me from a
17:20chronic doomcroller to a
17:21multi-millionaire by the age of 20. The
17:23goal with this page is to get your
17:25information so that he can then send you
17:27to what's called a type form, which will
17:29pretty much make you answer some basic
17:30questions about yourself, your
17:32education, what business model you've
17:33tried in the past. And based on your
17:35answers, if you have a really high
17:37amount to invest, and you have good
17:39experience, you're going to be ranked on
17:40a criteria of A through D based on the
17:43quality of leads you are. And the top
17:45leads A and B are all going to be
17:47reached out to by the appointment
17:48setters that Brez actually has on his
17:49team, similar to the way that he runs
17:51the opt-in funnel. However, it's all
17:53going to be based around the live event.
17:55And the setters reaching out are going
17:56to act as a concierge and help service
17:59instead of just somebody that's a
18:00representative of his team and trying to
18:02actually make you start freelance brand
18:04scaling immediately so that he can
18:05leverage the live event to actually do
18:07majority of the selling. And the reason
18:09why the strategy is so so effective is
18:11because it allows him to avoid
18:13controversy. You see, the biggest
18:14influencers in the world, if they
18:16constantly try and sell and push their
18:18products, they're going to get a crazy
18:20amount of hate and destroy what's called
18:21their give to ask ratio. They have to
18:24give 10 times the amount they ask for,
18:26cuz if not, the backlash they're going
18:27to get is going to destroy their
18:29reputation. So, as a result of this,
18:31instead, what they do is they host these
18:33one-time live events once every few
18:35months and pour all the money that they
18:37usually spend on advertising and team
18:39calls for the entire year all into the
18:41span of these few months. So, they can
18:43make a revenue generating event and make
18:45a crazy amount of money in a short
18:47period of time. And a great example of
18:49this is a few days actually before I
18:50recorded this video, Alex Hermoszi made
18:53$100 million in a single day just by
18:55pushing his book and going on a live
18:57stream after promoting it for a few
18:59months prior. To keep it simple, there
19:00really is no difference. And this is an
19:02extremely powerful strategy called
19:04becoming a category king and building a
19:06unique mechanism which was mainly
19:08popularized in the info product space
19:11with the book expert secrets by Russell
19:13Brunson. A guy who is pretty much the
19:15godfather of internet marketing. He
19:17learned from a guy named Dan Kennedy who
19:19is the master of direct response mail
19:21that you'd actually receive to your
19:22doorstep marketing and he even taught
19:24Hormosi who I consider the godfather of
19:26this new kind of content generation of
19:28entrepreneurs. So this is legit stuff
19:30and if you haven't read this book it's
19:32the playbook behind all the favorite
19:34gurus that you see. However, pretty much
19:36what he's done is he's taken SMMA and
19:38he's taken his subniche of it, which is
19:40working specifically on a revenue share
19:42deal with ecom brands or with brands
19:45that sell more low ticket products
19:47online, and he's turned it into
19:48freelance brand scaling. Particularly
19:51because his way of doing it doesn't
19:52involve you having a massive team. In
19:54addition to that, it doesn't mean you're
19:56going to be outsourcing or charging up
19:57front, which is different to Emans, Tai
19:59Lopez's, Charlie Morgans, or any of the
20:01other gurus that you've actually seen in
20:03that space. Now, when I had mentioned
20:04that I built a $2.1 million a year
20:07empire earlier in this video, the Esma
20:09space is actually where I did it
20:11alongside my partner Dylan Wilson. And
20:13we had a few strategies that we used
20:14that are kind of along the same lines.
20:16So, instead of talking about how to just
20:18get to $10,000 a month in SMMA like
20:21Iman, the top guy in our market was
20:22doing, we decided to go after the
20:24smallest aspect of our market that was
20:26unique to us, which was how to get your
20:28first client and the first client
20:29challenge. And because of this, we saw
20:31success in creating a unique mechanism
20:33the exact same way that Brez did with
20:35freelance brand scaling. The only
20:37difference between what we had done and
20:39what Brez had done is that Brez's had a
20:41completely different name and he also
20:43had a way more attention actually
20:45flowing to it. And because of that, it
20:47became a completely different business
20:49model in the eyes of the new people that
20:51he's showing it to. The reason why this
20:52is so effective is because 99% of
20:54people, which is a statistic from this
20:56book here, do not want to actually take
20:58responsibility for their own problems.
21:00It's only a very small percent of high
21:03achievers that are going to take
21:04responsibility for their problem in a
21:06given aspect of their life cuz there's
21:08nobody that takes responsibility for all
21:09their problems. But at the same time,
21:11you might not take responsibility for
21:12the fact that you're bad at math. And
21:14because of that, if someone said to you,
21:16"Hey, I've got this math program for
21:18you, and it follows all the four key
21:20elements of Alex Rouseozy's $und00
21:21million offers." And then from that
21:23point on, it also has a unique naming
21:26system around it. Even if you're that
21:27high performer in the other aspect of
21:29your life, you're still not going to
21:30take responsibility here. And as a
21:32result, that would be appealing for you.
21:33So, now let's go down to his team in
21:35operations, cuz he might just seem like
21:37a 20-year-old kid. However, this guy has
21:39dozens of people working for him around
21:41the clock 247, and they're experts at
21:44what they do. The first person to break
21:45down is Mason Ashby, who's his business
21:48partner at his original agency, Brez
21:50Marketing. Even though this business
21:51makes a fraction of what his personal
21:53brand does, it is the foundation of the
21:56entirety of his brand and his
21:57reputation. And if he's still making
21:59money with freelance brand scaling, it
22:01proves to all of his viewers and people
22:03that are interested in learning that it
22:04still works to this day and that the
22:06person teaching it is actually good at
22:07what he's doing. He's likely removed
22:09himself from all of the day-to-day
22:10operations of this business and given
22:12his partner far more equity and
22:14ownership of the company. But as long as
22:15he can still attach his name to it and
22:17his reputation and brand, it is going to
22:19be profitable for both his business
22:21partner who gets clients because of his
22:23brand building, but then also him
22:25because he gets to piggyback off the
22:26fact that he still runs a successful
22:28agency. The second person that's
22:30extremely essential is his roommate and
22:32business partner at his education
22:33company, Pierre, who's a growth
22:35operator. He'll take care of the sales
22:37team, the funnels, the operations, the
22:40meetings, and even the product to a
22:42certain extent outside of just the
22:43recording and information. And the
22:45reason why this is so powerful cuz it
22:47frees up Brez's time to focus on what he
22:50does best, which is producing as much
22:51content as possible, getting as much
22:53attention as possible, which then goes
22:55into the machine that he's built with
22:57the sales teams and with his entire
22:58operation, and then monetizing it into
23:01customers in the elite round table.
23:02Finally, the third key person and the 9f
23:05figureure mentor who runs the mastermind
23:07that Bres is a part of is named Jeremy
23:09Haynes. While he's recently got into
23:11posting organic YouTube himself, this
23:13guy comes from the world of direct
23:14response marketing, spending millions of
23:17dollars on ads every single month. And
23:19because of this, he has optimized
23:20everything when it comes to funnels,
23:22upsells, conversions, and can make the
23:24most out of this organic funnel that
23:26Pierre and Brez are running together.
23:28After all the previous videos made
23:29breaking down Brez's funnel were made,
23:31he recently came out and explained on
23:33his very very small channel that they
23:35were actually a member of his mastermind
23:37and was the first legitimate person to
23:39confirm that they had hit a million
23:40dollars in a single month. We've had one
23:42of our newer inner circle members,
23:44Pierre and Brez. They did a presentation
23:46just recently at our Q3 inner circle
23:48mastermind. They had gotten a million
23:50dollar month trophy and they talked
23:51about some of the lessons.
23:52>> Then we have people that tag along for
23:53collaborations. We've got guys like
23:56Orangey, TJR, Fredo, one of his previous
23:59roommates, and even guys like Kimchi,
24:01who is actually a day trader and has
24:03nothing to do with the online space.
24:05However, what these people do is they
24:07add to that element of relatability
24:09contrast cuz he's just a usual guy with
24:11his friends that also make money online.
24:14And it's the dream for his ideal
24:15customer to have a friend group of guys
24:17that just make money and have fun every
24:18single day. And with that being said,
24:20the next big thing to watch for Brez is
24:22going to be the live event he is hosting
24:24in September. In order to make this the
24:25most effective event he has run yet, he
24:28is using a few strategies like running
24:29retargeting ads, which pretty much means
24:31that if you watch any piece of YouTube
24:33content from him or Instagram content,
24:35you're going to receive an ad when
24:36you're actually just scrolling through
24:38the platform saying, "Hey, do you want
24:39to sign up for this free event?" Because
24:41it's free and because you know the guy,
24:42you're going to like him and you're
24:43going to sign up just because the
24:44awareness is there and he's spending
24:46tens of thousands of dollars a day on
24:48this. And in addition to that, this is a
24:50little known strategy called a group
24:51sales call. And after somebody's already
24:53spoken with a representative pres's
24:55company, and they might not have
24:56actually wanted to move forward, he's
24:58going to say, "All right, that's okay.
25:00However, there is this opportunity to
25:01actually speak with me completely for
25:03free, ask any questions that you have."
25:05And then on that call, it's going to be
25:07Brez, but it's going to be in a group
25:08setting with dozens and dozens of
25:10people. And he's going to answer
25:11questions and pretty much onboard people
25:13to his program live. And this creates
25:15what's called fear of missing out. when
25:17you see people on that call buying and
25:19speaking to their idol, which allows him
25:20to still actually get paid well for his
25:23time, but also make a crap ton of money
25:25and re-engage leads that might not have
25:27actually purchased from it. All that to
25:28say that this new kid on the block has
25:30built an empire in the last 12 months
25:32and is likely going to make far more
25:33than a million dollars when he hosts
25:35this event in September. And this video
25:37took me 100 hours. It's actually 7:26
25:40a.m. at an allnighter at the time of
25:42recording. My voice is dying. So, if you
25:44enjoyed this video, like and subscribe.
25:46And I hope that the time you spent on
25:47this video is worth the value you got in
25:49return. And I'll see you in the next
25:50one.
25:54[Music]

About this transcript

This page contains the full transcript of Exposing How This 20 Year Old Makes $1M/month (Brez Scales) by Alex Newman, generated from the public captions YouTube serves with the video. The transcript has 5,645 words across 811 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.