YouTube2Text

Everything you need to know about Etsy product creation (no BS guide) — Transcript

by Alfie Nemeth · 9,925 words · 1,424 segments · language en · Watch on YouTube

Full transcript

  1. 0:00So, most Etsy product creation videos
  2. 0:02give you the exact [music] same useless
  3. 0:04advice. They say, "Use this AI tool,
  4. 0:07generate 100 designs, and then just
  5. 0:09watch the sales roll in." And this
  6. 0:13really bothers me because none of the
  7. 0:15advice out there actually solves the
  8. 0:17real issue. Because, you know, the real
  9. 0:20problem you have is not creating
  10. 0:22products on Etsy, right? You probably
  11. 0:24know full well how to create products on
  12. 0:26Etsy. The problem is that nobody is
  13. 0:29clicking on your product in the first
  14. 0:31place. So, they don't even get the
  15. 0:33chance to see your product. And so, here
  16. 0:36lies the issue. You shouldn't be just
  17. 0:38creating products. You should also be
  18. 0:41creating clicks. And so, in this video,
  19. 0:44I'm going to run through a full training
  20. 0:46course for you, okay? It's a pretty long
  21. 0:48one. It's going to be super in-depth.
  22. 0:50And I'm just going to show you my exact
  23. 0:52end to end [music] product creation
  24. 0:54system, which I personally use every
  25. 0:56single day on all of my Etsy shops to
  26. 0:59get the sort of results that I'm
  27. 1:01currently getting. And so, by the end of
  28. 1:03today's training, you're going to have a
  29. 1:05repeatable production loop that you can
  30. 1:07run on any niche, for any product type,
  31. 1:10on any Etsy shop that you own. Whether
  32. 1:13you've made zero products at all or
  33. 1:16you've got a catalog there of 200 plus
  34. 1:18products already that just are not
  35. 1:20getting you views, aren't getting you
  36. 1:22clicks, and are not making you sales.
  37. 1:24This training today is going to fix
  38. 1:26everything that is currently broken. And
  39. 1:29so, let's start with some of the core
  40. 1:30issues, right? Number one, you're not
  41. 1:32getting enough clicks. Number two, the
  42. 1:35few clicks that you do get are not
  43. 1:37converting on your products at all. And
  44. 1:39then number three, product creation for
  45. 1:41you is probably at the minute still
  46. 1:44taking longer than what you would want.
  47. 1:45So in this training, like I said, I'm
  48. 1:47going to solve absolutely [music]
  49. 1:49everything for you. Get yourself a
  50. 1:51strong coffee. Listen along because this
  51. 1:53is going to be a full training course
  52. 1:56completely for free for you guys.
  53. 1:57[music] So first of all though, why the
  54. 2:00hell are you about to commit to almost
  55. 2:02an hour of listening to me talk about
  56. 2:04Etsy? So, number one, I started selling
  57. 2:07on Etsy all the way back in 2021. And
  58. 2:09I've actually included videos here so
  59. 2:12that you can see, you know, this is not
  60. 2:13just a screen grab. This is one month of
  61. 2:16my revenue here. 27,000 Great British
  62. 2:18pounds all the way from back in 2021
  63. 2:20when I first started on my first shop.
  64. 2:22And then right to this day, you see
  65. 2:24here, this is um this is the Q4 just
  66. 2:27gone. 15,000 Great British pounds in a
  67. 2:30single month. Of course, the real value
  68. 2:32is a bit higher than this as well
  69. 2:34because this graph, as [music] we all
  70. 2:35know, doesn't include postage. I've done
  71. 2:38well over quarter of a million dollars
  72. 2:40on Etsy through my multiple different
  73. 2:42shops. This [music] is just two of them.
  74. 2:44I've done four complete total shops.
  75. 2:46Now, um probably to be honest, full-time
  76. 2:49revenue much closer to around about $400
  77. 2:52$450,000 [music]
  78. 2:54over the last few years through these
  79. 2:56multiple shops. Not just that, of
  80. 2:58course, I've also helped tons of clients
  81. 3:01out there make five figure months and
  82. 3:04have six figure businesses. Emma
  83. 3:06literally just sent me this text the
  84. 3:07other day. Her business has just crossed
  85. 3:09101,000 great British pounds. As Emma,
  86. 3:14we've we've worked closely now. And also
  87. 3:16Sharta as well, you know, um I'm sure
  88. 3:18you've probably seen the interview I've
  89. 3:19done with Sharta on my channel. We also
  90. 3:21got Shada from just $25 on Etsy all the
  91. 3:24way up to $19,000 Canadian dollars in a
  92. 3:27[music] single month. I would encourage
  93. 3:29you if there's any doubts, go [music]
  94. 3:32back, check the work on my channel,
  95. 3:34check the interviews I've done with
  96. 3:35people, check the client results. You
  97. 3:37know, it's not just a system that works
  98. 3:39for me. This product creation system I'm
  99. 3:41about to show you works [music]
  100. 3:43for other people as well, applying the
  101. 3:45exact same system. So, let's get into it
  102. 3:48then, shall we? Now, I first want to
  103. 3:51start with the real reason why your
  104. 3:54products are not selling on Etsy
  105. 3:56currently. Okay? [music] And some of the
  106. 3:59reasons are going to be number one, you
  107. 4:00haven't done your research well enough.
  108. 4:02So, the products you are creating, there
  109. 4:04isn't any demand for them. Reason number
  110. 4:06two, you've probably got low
  111. 4:08click-through rates. So, CTR, this is
  112. 4:11directly linked to poor presentation.
  113. 4:14Number three, there's poor positioning
  114. 4:16and targeting of the product. Again,
  115. 4:18this is going to link back to the
  116. 4:20research as well. So, again, we're going
  117. 4:23to go over this in in much more detail,
  118. 4:24but every single product you make, there
  119. 4:27needs to be somebody on the other end of
  120. 4:28the screen who is searching for it and
  121. 4:31willing to exchange money for it. And
  122. 4:32it's one of the biggest things I see
  123. 4:34that so many sellers get wrong is that
  124. 4:36they just make products that look nice,
  125. 4:38but there's no targeting and their
  126. 4:40position on the market is non-existent.
  127. 4:43You go a bit deeper then. So, lowquality
  128. 4:45designs or just a lowquality product in
  129. 4:47general, of course, that's going to be
  130. 4:50an issue. Major lack of social proof as
  131. 4:52well. [music] So, this is one that does
  132. 4:55take a bit of time to build up. There's
  133. 4:57some things I'll show you to kind of get
  134. 4:58around this, but this will not be a
  135. 5:01major reason why somebody doesn't buy,
  136. 5:04but it certainly [music] helps to get
  137. 5:06some at the start. But again, we'll talk
  138. 5:08about how to get around this and through
  139. 5:11with through your listing. If the
  140. 5:12customer is left unsure of your product
  141. 5:14or they have any questions at all, that
  142. 5:17again is going to be another quite big
  143. 5:20reason why your current product offering
  144. 5:23isn't [music] going to be selling. So
  145. 5:25these are some reasons, right? But there
  146. 5:27is one overwhelming issue. [music]
  147. 5:30You spend hours and hours making designs
  148. 5:31for your products. We all do. You go
  149. 5:35super in depth thinking that you've got
  150. 5:36the best niche for the best audience.
  151. 5:40List the product. And then I know this
  152. 5:42feeling. You go on your Etsy store every
  153. 5:43single day. You're going on the
  154. 5:45statistics on the data. You're
  155. 5:46refreshing the page [music] and you're
  156. 5:49still just not seeing any movement
  157. 5:51there. You know, your traffic's not
  158. 5:53going up. You might get a [music] few
  159. 5:54clicks, but not many. And you're not
  160. 5:57getting any decent level of sales that
  161. 6:00[music] would give you confidence that
  162. 6:02this could become a full-time business
  163. 6:03model one day. So, this is something
  164. 6:05that I see so much. So, if that is you,
  165. 6:09then I promise you, you are definitely
  166. 6:11not alone. The harsh reality to this
  167. 6:14equation is that nobody's clicking on
  168. 6:16your product in the first place. I've
  169. 6:18said this right from some of my older
  170. 6:19videos, okay? If nobody clicks on your
  171. 6:23product, they will never even get
  172. 6:25[music] the chance to see it. Okay? So,
  173. 6:27it doesn't matter what you do. If you
  174. 6:29don't earn that first click, the time is
  175. 6:31wasted. So, if it doesn't stand out, it
  176. 6:34cannot compete against the competition.
  177. 6:36And if you do not win the first click,
  178. 6:39your hard work on your product does not
  179. 6:42even matter at all. It really doesn't
  180. 6:44matter at all. So now I want to show you
  181. 6:47this graphic here that's going to
  182. 6:49perfectly illustrate the point. And I've
  183. 6:50used one of my own listings here as
  184. 6:53proof for you. So listing one, listing
  185. 6:55two, listing three, listing four,
  186. 6:57listing one is my uh listing two is
  187. 6:59mine. Sorry, not listing one. Definitely
  188. 7:00list two. The one with the bestseller
  189. 7:02badge on it. Now, first [music] thing,
  190. 7:04guys, I just want you to take a minute
  191. 7:06and look at these four. They're all
  192. 7:09pretty similar listings, right? The same
  193. 7:11targeting, the same niche, very similar
  194. 7:14design.
  195. 7:16However, when you scroll down, you can
  196. 7:19see this one B listing has made me
  197. 7:22almost 4,000 Great British pounds.
  198. 7:24That's probably getting close to $5,000
  199. 7:28in one single listing. And you see, this
  200. 7:30is live up to date stats, by the way.
  201. 7:32last 30 days, 402 visits and 23
  202. 7:35favorites alone without one listing and
  203. 7:38my store is full of them. Now, looking
  204. 7:40at these numbers here, so from listing 1
  205. 7:422 3 4, I need to show you this to
  206. 7:45illustrate the point of just how
  207. 7:46important presentation is. Okay, what
  208. 7:49I've done is I've marked each of these
  209. 7:51listings out of 10. And now this is my
  210. 7:54own scoring. So feel free to pause the
  211. 7:57video and give it your own scoring if
  212. 7:58you want. So, the design itself, okay,
  213. 8:01the B and the [music] custom text,
  214. 8:03they've all got to be in the custom
  215. 8:04text, right? I've given mine a seven.
  216. 8:06I've given number four a seven because I
  217. 8:08think it's quite a cute image. [music]
  218. 8:10And number one and number three, I've
  219. 8:12just both given a six. But in general,
  220. 8:14there's no 10 out of 10 designs here.
  221. 8:15I'd be the first person to say that this
  222. 8:17design on my mug, that's not a 10 out of
  223. 8:2010 creativity design. You know, I've
  224. 8:21just made the image using um using AI
  225. 8:24and I've just added a custom name in it.
  226. 8:27That's not the most incredible design in
  227. 8:29the world. Presentation score out of 10.
  228. 8:31However, number one, [music] too dark,
  229. 8:34you know, um, infographic in the initial
  230. 8:38image. Again, infographic in the initial
  231. 8:40thumbnail image here, which I don't
  232. 8:42always [music] recommend, but again, you
  233. 8:44see the lighting is just wrong. The
  234. 8:46angle of the mug just [music] doesn't
  235. 8:47look wrong as well, or it it just looks
  236. 8:50wrong as well. So, yeah, I've marked
  237. 8:52that only a four. My one, I've given it
  238. 8:54a nine because, you know what? I know it
  239. 8:56works. It's [music] bright. It's
  240. 8:58colorful. This is the crop of how it
  241. 9:01shows up on Etsy, by the way, [music] in
  242. 9:03that portrait crop. The mug fits
  243. 9:06perfectly. The design is front and
  244. 9:08center. And you'll also notice one key
  245. 9:10thing here. It looks the biggest out of
  246. 9:11all of these. So, if you squint your
  247. 9:13eyes a little bit and you look at the
  248. 9:15screen, this is a test I always like to
  249. 9:17do. Which design and which listing pops
  250. 9:20out to you the most? Number two, I know
  251. 9:22that it's my one because like I said,
  252. 9:24I've spent hours and hours and hours,
  253. 9:25days and months doing the research to
  254. 9:28find the logic behind this. Again,
  255. 9:29[music] listings three and four,
  256. 9:30presentation,
  257. 9:32this is too far away. The mug is way too
  258. 9:34small. And [music] again, the actual
  259. 9:37colors of the mug is too dark. Number
  260. 9:40four, again, the angling is slightly
  261. 9:43off. So again, number four is a very
  262. 9:46similar angle to number one. It's just
  263. 9:48slightly [music] off. It's too tilted.
  264. 9:49Okay, these little details like I'm
  265. 9:52going to explain throughout the rest of
  266. 9:53this video, [music]
  267. 9:54they make a massive difference. Like
  268. 9:56honestly guys, such a huge difference
  269. 9:59and that's why you got to pay attention.
  270. 10:01If you want to make money on Etsy, pay
  271. 10:03attention. So this is just a little
  272. 10:05illustration here, right? And I've
  273. 10:06looked at these and I've got the sales
  274. 10:07data from Everbe
  275. 10:09sales [music] percentage
  276. 10:11of the market. Okay, so my listing
  277. 10:14listing [music] number two and again the
  278. 10:16design work is pretty much the same for
  279. 10:18all of these. The only thing that's
  280. 10:20different really is the presentation my
  281. 10:23product to make up a minimum of 90% of
  282. 10:25the sales for the market from these
  283. 10:27four. Absolute minimum in reality when I
  284. 10:30looked at the ever stats it is actually
  285. 10:32higher from the calculations I did but
  286. 10:35you know we'll we'll round it up to 90.
  287. 10:38The other products have made like two or
  288. 10:40three sales.
  289. 10:43They there's hardly any sales for these.
  290. 10:45But like I said, look at the stats for
  291. 10:48my one and look at the visits in just
  292. 10:50the last 30 days. We know the B niche
  293. 10:52works. We know the personalized animal
  294. 10:55um design structure works because
  295. 10:57there's proof of it right here.
  296. 11:00The design isn't that much better than
  297. 11:01the competition. The literally the only
  298. 11:04difference is the presentation. [music]
  299. 11:08So I really hope that that illustrates
  300. 11:12the point clearly. First of all, and
  301. 11:13this is what I always say, right?
  302. 11:16You got to understand these things that
  303. 11:18I just shown you there. And you got to
  304. 11:20understand what Etsy [music] is. Etsy is
  305. 11:23a searched based algorithmic. It's an
  306. 11:26algorithmic searchbased marketplace.
  307. 11:29Okay? So, your product has first not
  308. 11:31only got to show up, but it's got
  309. 11:33[music] to get the click versus the
  310. 11:35competition. I can't stress this [music]
  311. 11:37enough. You know, when you scroll on
  312. 11:39Instagram and you see a product come up,
  313. 11:40you're just seeing that product. It's
  314. 11:42not next to five other products that you
  315. 11:44are directly competing against. Etsy is
  316. 11:46great for us because if we do things
  317. 11:48right and we present our product the
  318. 11:50best, it's free marketing for us. You
  319. 11:52know, we don't pay for customers to come
  320. 11:54on to Etsy. They're already on Etsy.
  321. 11:55[music] So, that's where it's a major
  322. 11:57win for us. Whereas if you we were
  323. 11:59using, you know, Meta Ads, Instagram
  324. 12:01[music] marketing, Tik Tok, whatever, we
  325. 12:04would have to pay to get the traffic to
  326. 12:05come into us. [music] Whereas on Etsy,
  327. 12:08it's there. We just got to learn how to
  328. 12:10play the game. So that's exactly what
  329. 12:12we're going to do in today's video. This
  330. 12:14is the process, guys, right in front of
  331. 12:16you. This is the holy grail product
  332. 12:20creation workflow. Okay? You start with
  333. 12:24product research to find what actual
  334. 12:26product you want to sell. You know, are
  335. 12:28you going to start off with mugs, phone
  336. 12:30cases, whatever. You then qualify the
  337. 12:34product. So, okay, is there enough
  338. 12:35profit margin there? Can I produce the
  339. 12:37product uh at a quick enough time scale
  340. 12:40and to a high quality? Is there enough
  341. 12:41demand for the product, etc.? This is
  342. 12:44where we qualify the product. And what
  343. 12:45I'm going to do later on in the training
  344. 12:47as well is I'm going to show you exactly
  345. 12:49how I work with my clients. [music]
  346. 12:51I'm just going to go full in and just
  347. 12:52show you behind the scenes of it for
  348. 12:54exactly how we do all of these stages.
  349. 12:56[music] Then you move into shop
  350. 12:57research. So this is once you've
  351. 12:59qualified a product, let's say mugs,
  352. 13:00[music]
  353. 13:01you then look at the top performing
  354. 13:03shops that are selling that product.
  355. 13:06[music] You then break out the data from
  356. 13:07those shops to see which niches, which
  357. 13:12niches, sorry, and which target
  358. 13:13audiences [music] and what marketing
  359. 13:16angles are performing best for those
  360. 13:18shops and for the products that they're
  361. 13:20selling.
  362. 13:21From that, again, you continue doing
  363. 13:24research and looking at how those
  364. 13:25listings are laid out to then produce
  365. 13:27your own listing template. Okay? And
  366. 13:30again, I'm going every single one of
  367. 13:32these steps, by the way, we're covering
  368. 13:34in this video, one by one. Once you've
  369. 13:36got your listing template set out, it's
  370. 13:39then a case of just creating your
  371. 13:41designs and inserting them into the
  372. 13:43template each time. Once you've then got
  373. 13:46the products live, it's a data gathering
  374. 13:49activity. So you then see what's
  375. 13:50working, see what isn't working,
  376. 13:51interpret the data correctly, see what
  377. 13:53you need to fix, see what you can take
  378. 13:55from one list in to put into the next to
  379. 13:57improve it. Data gathering is very
  380. 13:59important.
  381. 14:01You then start to look back at your
  382. 14:03listing templates and see what you can
  383. 14:04do to improve based on the data and then
  384. 14:08you can start refining your designs
  385. 14:10[music] as well. So this is the game of
  386. 14:13Etsy. We just need to learn how to do
  387. 14:15each of these steps to the best of our
  388. 14:17ability to play the game and play the
  389. 14:19odds of the game in our favor. So with
  390. 14:23that, one thing I said at the start,
  391. 14:26you're not just creating products on
  392. 14:28Etsy, okay? There's levels to this game,
  393. 14:31right? There is just creating something
  394. 14:33because we think it looks good and just
  395. 14:35throwing it out there online and [music]
  396. 14:37hoping it gets sales. And then there is
  397. 14:39methodically
  398. 14:40researching [music] and creating a
  399. 14:43proper Etsy listing that is going to
  400. 14:46rank that is going to get [music]
  401. 14:48clicked ahead of the competition that's
  402. 14:50going to convert and is going to remain
  403. 14:53online as a top [music] selling product
  404. 14:54for years to come into the future. So
  405. 14:57honestly guys, I I can't hammer home
  406. 14:59this point hard enough, right? I really
  407. 15:01want you listening to this video right
  408. 15:03now to make a conscious shift in your
  409. 15:05thinking. [music]
  410. 15:07Not just towards creating a product, but
  411. 15:11towards [music]
  412. 15:12marketing that product the best you
  413. 15:14possibly can and making a conscious
  414. 15:16fault towards getting and winning that
  415. 15:19click. This is one of the best pieces of
  416. 15:22advice that I could possibly give you.
  417. 15:24Honestly, I put so much of my personal
  418. 15:26success and my success with clients down
  419. 15:29to this one thing. Let's say that
  420. 15:31there's a real [music] life shop selling
  421. 15:33a real life product. Okay? In real life,
  422. 15:36because you can see the product, an
  423. 15:39average product will make very low sales
  424. 15:42because you see the product, you're
  425. 15:44holding it. Look, say this water bottle
  426. 15:45for example, I'm holding it in my hands.
  427. 15:47I can see the product. You know, if I'm
  428. 15:49at a retail shop in real life, if this
  429. 15:51is crap quality, I'm not going to buy it
  430. 15:54because I can see that it's rubbish
  431. 15:55quality. However, I bought that one
  432. 15:58because it's a great water bottle and I
  433. 15:59know that it's a great water water
  434. 16:01bottle and I saw it in real life. So, I
  435. 16:03I knew, you know, it felt sturdy, it
  436. 16:05felt strong. I like the colors on it.
  437. 16:07You know, I could actually hold it in my
  438. 16:09hands. [music] So, I knew it was a great
  439. 16:11product. So, that's why this water
  440. 16:12bottle right there that's a great
  441. 16:14product has got high sales because I
  442. 16:16[music] can see it and feel it in real
  443. 16:19life. Selling online, this is why you
  444. 16:21got to play the game and you got to know
  445. 16:22the game. Selling online is totally
  446. 16:24[music] different. Like it's completely
  447. 16:26different. You do not have the product
  448. 16:30to feel to touch, right? All you have to
  449. 16:33go off is the presentation. When we buy
  450. 16:37something online, all we have to go off
  451. 16:41is pictures and videos and written
  452. 16:43information about a product. That's it.
  453. 16:45So, an average product that's got great
  454. 16:47presentation
  455. 16:49will make incredibly high sales. If
  456. 16:51you've got the best presentation on Etsy
  457. 16:54for your product and for for your niche,
  458. 16:57you will make sales because you will get
  459. 17:00more clicks than everything else around
  460. 17:01it. However, you could have the best
  461. 17:03product in the world. So, you could
  462. 17:04really have a great product, but if
  463. 17:05you're presenting it worse than the
  464. 17:07competition, then nobody's going to
  465. 17:09click on it. And it doesn't matter how
  466. 17:11good the product is, you will get low
  467. 17:13sales. Use yourself as the best example
  468. 17:16now, right? Think about your shopping
  469. 17:18behavior when you go online. Every
  470. 17:21single thing that you buy, you only ever
  471. 17:23end up buying it because you clicked on
  472. 17:25it in the first place. And why did you
  473. 17:27click on it? Because it looked good and
  474. 17:30you wanted to click on it. Honestly, if
  475. 17:33you're only going to take one thing from
  476. 17:34this video and turn it off now, then
  477. 17:37take that and run to the bank of it
  478. 17:38because it's so important. Now, I'll
  479. 17:41show you these two examples here. Right?
  480. 17:42This is the exact [music] same product.
  481. 17:45This is a mug. Okay? This is a pottery
  482. 17:48handmade mug. It's the exact same
  483. 17:50product. Say that I made an Etsy listing
  484. 17:52and this was the image I used [music] or
  485. 17:54I made an Etsy listing and this was the
  486. 17:56image I used. Now, I know that this is
  487. 17:58an extreme example and nobody's going to
  488. 18:00list an image looking like this, right?
  489. 18:02But this should hammer home the point.
  490. 18:04Which one of these two are you going to
  491. 18:05click on [music] even though it's the
  492. 18:07exact same product? Well, Alfie,
  493. 18:09obviously I'm going to click on the one
  494. 18:11on the left. Yeah, [music] right you
  495. 18:13are. Of course you are. You know why?
  496. 18:15Because it always looks better. And now
  497. 18:18this isn't just print on demand, okay?
  498. 18:21This isn't just physical products. Exact
  499. 18:23same with digital. Which one of these
  500. 18:25two are you going to click on? 3 2 1.
  501. 18:29Obviously, it's going to be this one.
  502. 18:31The one on the right. The one that's
  503. 18:32presented clean. The one that doesn't
  504. 18:34have any clutter in the background. The
  505. 18:36one that's got nice bright [music]
  506. 18:38colors. Centralized product. Like I said
  507. 18:40again, it's the exact same product.
  508. 18:43Nothing different. Just a presentation.
  509. 18:45your eyes again is automatically drawn
  510. 18:48to this one on the right every single
  511. 18:49time. I I bet you it [music] is and I'm
  512. 18:51I'm not there sat behind you so I don't
  513. 18:54know and I'm not talking to you. I can't
  514. 18:56hear your opinion but I [music] bet
  515. 18:58that's the answer really. This this is
  516. 19:00the formula in a nutshell. Okay. Number
  517. 19:03one, you got to sell something that
  518. 19:05people want in the first place which
  519. 19:07comes from research which we're going to
  520. 19:09now start to cover in much more detail.
  521. 19:11Okay. So, if you sell something people
  522. 19:13want, you make a great design or a
  523. 19:16[music] great quality product
  524. 19:19and you present it better than the
  525. 19:20competition, unless you're pricing it
  526. 19:22like three or four times higher,
  527. 19:25you will make sales. Like, you are
  528. 19:29guaranteed to make sales if you tick
  529. 19:32these three boxes. If you tick two of
  530. 19:34the boxes and not three, your chances
  531. 19:36are massively reduced. You need to click
  532. 19:39all you need to tick all three of these
  533. 19:41boxes in order to have a very successful
  534. 19:43business on Etsy. And if you do this not
  535. 19:46just with one product, not just with two
  536. 19:48products, not just with 10 products, but
  537. 19:50if you do this with a large quantity of
  538. 19:53products that are all maintained an
  539. 19:55extremely high quality level and are
  540. 19:57presented beautifully, you will have a
  541. 20:00fantastic Etsy business on your hands
  542. 20:03and you will be making significant money
  543. 20:06because on Etsy, you are literally
  544. 20:08marketing your products to the whole
  545. 20:10world. Now, let's go into a bit more
  546. 20:12detail here. All right, guys. So pattern
  547. 20:15mining and research. Okay, that might be
  548. 20:19a term that's new to you. Pattern
  549. 20:20mining. Okay, what what is that? Right,
  550. 20:23so much of success nowadays, I I see it
  551. 20:26with the most successful clients I work
  552. 20:27with and it it's something I've always
  553. 20:29done. And funny enough, I was actually
  554. 20:30chatting to my mate about this in Bali
  555. 20:32and it was actually a term that he said
  556. 20:35to me. He said, "Alf, you know what? It
  557. 20:36don't matter what you're doing. Whether
  558. 20:38you're creating a YouTube channel,
  559. 20:39whether you're doing uh short form
  560. 20:41content, whether you're uh making meta
  561. 20:44ads, or whether you're making Etsy
  562. 20:47products, every single thing [music]
  563. 20:49comes down to your ability to recognize
  564. 20:53patterns in what's [music] already out
  565. 20:55there that's already working. Because
  566. 20:57once you can establish and [music] find
  567. 21:00the patterns for what is working, you
  568. 21:03can then process that and you can then
  569. 21:05turn that information and [music] you
  570. 21:06can use it for your own business. So
  571. 21:09pattern mining is incredibly important.
  572. 21:12It's a phenomenal skill to have. It does
  573. 21:14take time to master. Like I'll be the
  574. 21:16first to admit that. That's it's [music]
  575. 21:17not you're not going to go on to Etsy
  576. 21:19today, start pattern mining, and be the
  577. 21:21best in the world at it. It does take
  578. 21:23time to get really good at this skill.
  579. 21:24If you can master this skill, you master
  580. 21:27the game. So, pattern mining and
  581. 21:28research is incredibly important. Now,
  582. 21:30I'm going to show you this using Everbe.
  583. 21:32Okay. On Etsy, there are certain
  584. 21:34research apps that you can get that give
  585. 21:36you all of the behindthe-scenes data.
  586. 21:37So, how many times [music] a listing has
  587. 21:39been sold, how much the listing is being
  588. 21:41sold for, how much revenue listing has
  589. 21:43generated. Now, I'll be the first to say
  590. 21:46this. Are the figures 100% accurate all
  591. 21:48the time? No. But normally if there is a
  592. 21:51discrepancy in one [music] listing, that
  593. 21:53same discrepancy is the same for all
  594. 21:56listing because it's just however we
  595. 21:58gather their [music] data. There's
  596. 21:59normally about a one month delay in data
  597. 22:02gathering between Etsy and real life. So
  598. 22:04is [music] it 100% accurate? No. Is it
  599. 22:0695% accurate? I'd probably say so. Yeah.
  600. 22:09So, it's a great barometer to know the
  601. 22:12behind-the-scenes information within the
  602. 22:15[music] business of Etsy that you just
  603. 22:17can't get just by logging on to Etsy and
  604. 22:19just looking at everything at face
  605. 22:20[music] value. So, how do we use Everbe?
  606. 22:23Number one, you want to find shops that
  607. 22:26sell the same product as you. So, for
  608. 22:29me, for example, I sell mugs, [music]
  609. 22:31right? All I'm going to do is go to Etsy
  610. 22:33and I'm going to find other shops that
  611. 22:35sell mugs. What I'm then going to do is
  612. 22:37type the shop name into Everbeby. So,
  613. 22:39Arrow Gift Co Limited, for example,
  614. 22:41here, right? A phenomenal shop that
  615. 22:43sells phenomenal mug products. And I'm
  616. 22:45then going to see in order of sales and
  617. 22:48revenue, what is performing for them?
  618. 22:51It's really important to know the data.
  619. 22:52So, here, for example, if you want just
  620. 22:54a really quick win, go to EverB and do
  621. 22:56this. Type in a shop that sells the same
  622. 22:59product as you. Sort all of their
  623. 23:01products. So, go to their listings and
  624. 23:02sort all of their products in order of
  625. 23:04sales and revenue. sales or revenue,
  626. 23:06whichever one you prefer. And then look
  627. 23:08at the ideas and the targeting and the
  628. 23:12niches of the products [music] that are
  629. 23:13making the most sales. So again, let's
  630. 23:15take this one for example. Uh retired
  631. 23:17and under new management. That's a a mug
  632. 23:19for a retiree, right? Sorry. I know
  633. 23:21that's a winning um targeting angle for
  634. 23:24a product. Okay, gift for retiree. So I
  635. 23:28know that there is a level of demand
  636. 23:30there, right? And then what happens is
  637. 23:32over time once you look at 10 shops, 15
  638. 23:35shops, 20 shops that sell the same
  639. 23:36product as you, you will start to notice
  640. 23:39the patterns of what is continuously
  641. 23:42selling for each shop. And then what
  642. 23:44happens when you get better at
  643. 23:45recognizing those patterns? It's an
  644. 23:47[music] absolute cheat code for you
  645. 23:49because then you will stack the odds in
  646. 23:51your favor when you go to create a
  647. 23:53product and you apply that same [music]
  648. 23:55pattern philosophy. you know, you're
  649. 23:57creating a product and right from day
  650. 23:59one, it's got a higher probability of
  651. 24:01selling than anything else that you
  652. 24:03could have created. [music] So, pattern
  653. 24:05recognition is incredibly important. And
  654. 24:07what I want you to do is start actively
  655. 24:09[music] pattern mining for designing as
  656. 24:13well. So, not just shops and not just
  657. 24:15niches, but for designing, right? So,
  658. 24:17again, this is why EverB is so
  659. 24:18important. You can see here, this is a
  660. 24:20snapshot of some products from Etsy,
  661. 24:21right? Everbe plugin using Chrome allows
  662. 24:24you to see the data right underneath the
  663. 24:26listing on Etsy. What do all of these
  664. 24:29products have in common? So, you see,
  665. 24:30Everbe have told me that all these
  666. 24:32products are making good monthly sales
  667. 24:34or they're making a level of monthly
  668. 24:35sales. Okay, so now I just got to look
  669. 24:37at them and oh, I'm sure you can
  670. 24:39probably guess that this is a pretty
  671. 24:41obvious example. This background, so
  672. 24:43[music] this retro colored background is
  673. 24:46very common between all of these
  674. 24:48products that are working. Okay. Do you
  675. 24:50think that's just by chance or do you
  676. 24:52think if you then go away and you create
  677. 24:54a design and you put this same retro
  678. 24:58style of background on it versus no
  679. 25:00background, say for example, do you
  680. 25:02think it has a higher percentage chance
  681. 25:04of selling or a lower percentage chance
  682. 25:06of [music] selling? It's going to have a
  683. 25:07higher percentage chance of selling. And
  684. 25:11this is just one example of one aspect
  685. 25:14of the listing, [music] right? What you
  686. 25:16also do is you want to pattern mine for
  687. 25:19presentation, too. So, again, I've got
  688. 25:21all of these products here. Again,
  689. 25:23[music] one of them you can see here,
  690. 25:25um, really stands out. But look, these
  691. 25:27are all bestsellers and they're all very
  692. 25:29popular now products, okay? They're all
  693. 25:31making decent monthly sales, right? Or
  694. 25:33decent enough anyway. What's the common
  695. 25:37factor that you can see between all of
  696. 25:39these mugs in how they're being
  697. 25:40presented? Think about it now. Three,
  698. 25:43two, one. Hands in every single
  699. 25:49presentation here. There's hands
  700. 25:52involved.
  701. 25:54That's a pattern that is continuously
  702. 25:57shown to work well on Etsy for
  703. 26:00presenting this product type, which is a
  704. 26:02mug. So, again, I I took that into my
  705. 26:06own shop. I know that if I'm going to
  706. 26:08sell a mug and I'm looking for mock-ups
  707. 26:11of how to present that mug, if I
  708. 26:14incorporate hands [music] into the
  709. 26:16mockup, I've got a higher percentage
  710. 26:19chance of making sales. It's not about
  711. 26:21saying, "Yeah, if I do this, I do this,
  712. 26:24I do this, then I'm definitely going to
  713. 26:25sell the product." [music] No, cuz there
  714. 26:28could still be one thing with it that's
  715. 26:29lacking. There could be it could be a
  716. 26:31terrible design. But what we always want
  717. 26:33to do is play the odds in our favor and
  718. 26:37increase the percentages of our products
  719. 26:39selling as high as possible. So this is
  720. 26:42why having these apps like Everbe
  721. 26:44[music] and I don't really care which
  722. 26:46app you use to be honest but please use
  723. 26:50a research app because [music] the
  724. 26:53advantage it gives you of seeing the
  725. 26:56performance data for these products of
  726. 26:59being able to search for shops and see
  727. 27:02what's performing so that you can notice
  728. 27:04the patterns [music]
  729. 27:06so much easier and have the patterns
  730. 27:08right in front of [music] you is
  731. 27:10honestly an absolute gamecher. Like
  732. 27:13guys, you know that I mention Ever in
  733. 27:15pretty much every video. You know that
  734. 27:17they sponsor me. You know that there's a
  735. 27:19sponsored link in the video description.
  736. 27:21If you haven't gotten them already,
  737. 27:22please check them out. But like I said,
  738. 27:24if Everbe is not for you, use whatever
  739. 27:26research app that you do get along with
  740. 27:28best. But just use a research app. I
  741. 27:31mean, come on. The the advantage it
  742. 27:33gives you is unbelievable. Honestly,
  743. 27:36unbelievable. So, yeah. sponsored link
  744. 27:38to Everbe in the video description. As
  745. 27:40always, [music] if you haven't already,
  746. 27:42just check it out. You can get started
  747. 27:43for free as well. So,
  748. 27:46research will show you what to make. It
  749. 27:49will tell you who to make it for. It
  750. 27:52will tell you what design style to
  751. 27:53incorporate, and it can reveal to you
  752. 27:56the best patterns and the best way to
  753. 27:59present it.
  754. 28:01I don't want you to copy listings. I
  755. 28:03know there's other YouTubers out there
  756. 28:04and they say to you, "Just [music] copy
  757. 28:06bestsellers." You know, is that not like
  758. 28:08the most commonly used phrase that other
  759. 28:13people say online? [music] Like, is it
  760. 28:15not? I mean, I don't know. Do you agree
  761. 28:16with me or not? I hear it all the time
  762. 28:18when I watch other YouTubers. [music]
  763. 28:20Just copy bestsellers. Copy bestsellers
  764. 28:23because you know it works. You won't win
  765. 28:25by copying bestsellers. Copy patterns.
  766. 28:29Pattern recognition is [music]
  767. 28:32how you put the odds in your favor and
  768. 28:34then you add your own creativity to it.
  769. 28:37Okay, that's how you play the game. Now,
  770. 28:39when I work with clients, this is one
  771. 28:41thing I always do. Uh it's so important.
  772. 28:44So, I've took this directly from my
  773. 28:46notion database um of how I work with
  774. 28:48clients, right? So, this is an example
  775. 28:50what one of my clients put together for
  776. 28:52his art store. So, a fantasy art store
  777. 28:55of design pattern mining. Okay.
  778. 28:59So, what I get all of my clients to do
  779. 29:01is look at the elements of the listings
  780. 29:05or the elements within designs that are
  781. 29:08continuously performing well. And so,
  782. 29:12this is a great example here, right?
  783. 29:13Fantasy artwork. So, from all the
  784. 29:16listings that my client reviewed here,
  785. 29:18he noticed [music] Enchanted Forest
  786. 29:20performing consistently very well. So,
  787. 29:23what's the odds
  788. 29:25is if he was to make a hundred
  789. 29:27completely random fantasy images about
  790. 29:29completely random stuff or if he just
  791. 29:32just opened a shop up with 10 listings,
  792. 29:34but they were all based on enchanted
  793. 29:36forests. Which one of those two
  794. 29:39scenarios do you think he would have the
  795. 29:40higher likelihood or the higher
  796. 29:43probability of making sales within his
  797. 29:46first week from? I know the answer. It
  798. 29:50would be if he opened up focusing on
  799. 29:53creating designs that he has found there
  800. 29:56is winning patterns with. [music] Again,
  801. 29:59ghosts, right? Make an artwork with a
  802. 30:03ghost similar in a similar style to this
  803. 30:06in it and you [music] improve the
  804. 30:08likelihood of that listing performing
  805. 30:11considerably because you know there's
  806. 30:12demand for it. you know, other human
  807. 30:14beings on the other side of the screen
  808. 30:16are already exchanging their hard-earned
  809. 30:18money for these [music]
  810. 30:20designs.
  811. 30:22So, play the odds in your favor. And
  812. 30:24again, there's just some some more
  813. 30:25examples here. Right now, talk about
  814. 30:27something else very important. Once
  815. 30:29you've got great designs, you still need
  816. 30:30to present them. Okay? So, I said to you
  817. 30:34earlier about creating that listing
  818. 30:37template.
  819. 30:38So, the research and the design is only
  820. 30:40one aspect of it. still got to present
  821. 30:42the product. The way that we present
  822. 30:45products on Etsy is within [music] a
  823. 30:47listing template. So, this here, and
  824. 30:50again, this is something I always map
  825. 30:52out with all of my clients. This is an
  826. 30:53an exact ample an exact [music]
  827. 30:56example here of a listing template I put
  828. 30:59together one of my clients. So, you
  829. 31:01start with your main thumbnail image.
  830. 31:03You then have a video. You then have
  831. 31:05individual slides that show the product
  832. 31:08in different angles, in different rooms.
  833. 31:11In this example, for artwork, you then
  834. 31:14have an infographic one, infographic
  835. 31:16[music] 2, infographic 3. Now, I've
  836. 31:19blurred out his store name here because
  837. 31:22this is a [music] new client and I want
  838. 31:23to keep his store very private. So, this
  839. 31:26is what we would call a listing template
  840. 31:29based on research. [music]
  841. 31:31So, based on proven patterns within top
  842. 31:34performing listings that we have seen
  843. 31:35time and time again during the research
  844. 31:38phase. So, we know that if we put our
  845. 31:40designs into a listing template like
  846. 31:42this, again, right from day one, it's
  847. 31:45got the highest probability of
  848. 31:47performing well. This is what it looks
  849. 31:49like in template form. So, you see here,
  850. 31:52should be able to see if I just zoom out
  851. 31:53a little bit. So, this and this is the
  852. 31:55exact same. It's just this has the blank
  853. 31:57mockups in. So all he has to do each
  854. 32:00time now is just put his products or put
  855. 32:03his designs into these mockups into the
  856. 32:06listing template because we know that
  857. 32:08the template right from the start has
  858. 32:10got the best probability
  859. 32:13of performing.
  860. 32:15And again, I've just I've just marked
  861. 32:17this bit here in in red as well.
  862. 32:21In order to get high quality mock-ups
  863. 32:22like this, number one, make sure that
  864. 32:25you get the highest quality mock-ups
  865. 32:26that you possibly can based on research.
  866. 32:29Number two, you can get them from Etsy,
  867. 32:32you can get them from Creative Fabrica,
  868. 32:34or you can make them yourself using AI.
  869. 32:37The world is quite literally our oyster
  870. 32:40right now when it comes to presentation.
  871. 32:43But now once you got your listing
  872. 32:44template, you of course need to make
  873. 32:46high-quality designs that you can then
  874. 32:49insert [music] into the template each
  875. 32:51time, right?
  876. 32:53So I want to show you some examples here
  877. 32:56from Arrow Gift [music] Girl. Okay,
  878. 33:00this you'll see is the same listing
  879. 33:03image repeated three times.
  880. 33:06So this is a listing template and again
  881. 33:10I'm just showing you the example of the
  882. 33:11thumbnail image here. So the [music]
  883. 33:13main image that's presented front and
  884. 33:14center that you actually click on first.
  885. 33:17So this is listing template number one.
  886. 33:20You see all they've done is change the
  887. 33:21design each time. [music] The listing
  888. 33:23template for the thumbnail image has
  889. 33:25stayed the same. This is a different one
  890. 33:28they use on their store. Again you see
  891. 33:30same background, same listing template.
  892. 33:33They've just repeated it, but they've
  893. 33:35just changed the design on the product
  894. 33:37each time. That's repeatable throughout
  895. 33:39the whole store. The reason this is so
  896. 33:41effective is because there's less
  897. 33:44variables each time. So, if for example,
  898. 33:48we know that this style of presentation
  899. 33:51works. So, we know that we make a good
  900. 33:52level of sales using this thumbnail
  901. 33:55image [music] mockup, right? But then we
  902. 33:58we launch this product and it doesn't
  903. 34:00sell. Six months have gone, it doesn't
  904. 34:02sell.
  905. 34:03What the hell does that tell us? Because
  906. 34:05we know the presentation works. We know
  907. 34:07that the design either sucks or it's
  908. 34:10[music] got terrible targeting because
  909. 34:13there's not enough demands there for it
  910. 34:14in the first place. That would be the
  911. 34:16two reasons why if this product didn't
  912. 34:19sell, that would be the reasons why
  913. 34:20[music] it's not selling because we know
  914. 34:23that the template and the presentation
  915. 34:26works and we've removed that variable.
  916. 34:28Now, moving on. I'm sure you probably
  917. 34:30want to know now how to actually make
  918. 34:34killer [music] images and designs
  919. 34:36because hell I know when I first started
  920. 34:38out that's exactly what I wanted to
  921. 34:39know. So first of all I want to caveat
  922. 34:42something right cuz I hear again so many
  923. 34:44naysayers in comments and not just my
  924. 34:48videos but so many other Etsy YouTubers
  925. 34:49videos saying ah Etsy is too saturated
  926. 34:53now. You can't make money on Etsy
  927. 34:54anymore. There's too much competition.
  928. 34:57Etsy is not saturated, okay, with high
  929. 35:01quality designs. Etsy is saturated with
  930. 35:04lazy sellers putting out rubbish
  931. 35:06designs. That's what Etsy is saturated
  932. 35:08with. Etsy is not saturated with good
  933. 35:11products and good sellers presenting
  934. 35:13those products incredibly well and that
  935. 35:16does a high level of research to know
  936. 35:19how to present the products, how to put
  937. 35:22together a top performing listing
  938. 35:23template and how to make stunning
  939. 35:25designs that people actually want. Etsy
  940. 35:29is bottom of the barrel. Not bottom of
  941. 35:31the barrel, but Etsy is very low for
  942. 35:33that because there is not a lot of
  943. 35:35sellers out there doing that. That's why
  944. 35:37go back on my channel, all the videos
  945. 35:38are there. I started a mug print on
  946. 35:41demand shop because every I'm sure
  947. 35:44everybody can agree mugs and t-shirts
  948. 35:46are the most saturated [music]
  949. 35:48products out there and you can't have
  950. 35:50success doing that anymore. I started
  951. 35:52the POD mug business just to prove to
  952. 35:54you guys live as I went through it,
  953. 35:57giving you updates 30 days, 60 days, 90
  954. 36:00days on my shop right now that if you do
  955. 36:02things right, you can have a really good
  956. 36:04level of success with it, you know. I've
  957. 36:06done $20,000 in a single month selling
  958. 36:09POD mugs. And I only started that store
  959. 36:11[music] like realistically I only
  960. 36:13actually started seriously working on it
  961. 36:14a year and a half ago. Although [music]
  962. 36:16it has been open for 2 years, I did use
  963. 36:18it for a challenge. So in one and a half
  964. 36:20years of serious work on that shop,
  965. 36:23[music] it's done me 20k months in the
  966. 36:26most saturated product type on Etsy. So
  967. 36:28yeah, that's why I can say this so
  968. 36:30confidently. A top design with top
  969. 36:32marketing will always win. I don't care
  970. 36:35if your shop is 6 months old or 6 years
  971. 36:38old. If you create a design that people
  972. 36:40want and you market it better than the
  973. 36:42competition, you will win. You want to
  974. 36:44leverage AI to make all of your designs
  975. 36:47obviously nowadays [music] save time and
  976. 36:50using models, you know, models like GPT
  977. 36:53image generation [music] M2 phenomenal.
  978. 36:57Got text handling out of this world.
  979. 37:01graphics, you know, if you want anything
  980. 37:03with like watercolor or bold lines or
  981. 37:05whatever you want, phenomenal. There are
  982. 37:08some phenomenal AI programs out there
  983. 37:11now to generate you the highest quality
  984. 37:12images.
  985. 37:14But in order to do that, you need high
  986. 37:16quality prompting skills. So that would
  987. 37:18be [music] a great skill for you to
  988. 37:20learn. Maybe I'll do a video in the
  989. 37:21future just on this. If you want to see
  990. 37:23it, just let me know. But this is
  991. 37:26obviously very important when [music] it
  992. 37:27comes to getting the most out of AI. You
  993. 37:30also need to know the main aspects of
  994. 37:32what we are creating. So you know like I
  995. 37:36touched on earlier whether it's the
  996. 37:37[music]
  997. 37:38patterns within within the research that
  998. 37:40you recognize certain things of oh um
  999. 37:43[music] when images are presented or
  1000. 37:46when mugs are presented with people
  1001. 37:48grabbing it using their hands not
  1002. 37:51predominantly a woman maybe with some
  1003. 37:53rings on. I've seen that work quite a
  1004. 37:55few times in different variations. I
  1005. 37:58know there's something in that. Okay,
  1006. 38:01that's logic based. That's statistical
  1007. 38:03data to prove to us that there is
  1008. 38:07positive correlation between that
  1009. 38:09presentation method and the sales that
  1010. 38:12those products are making. You also need
  1011. 38:14a high quality AI image generation tool
  1012. 38:16that you can rely on. Now, I know that
  1013. 38:19there's lots out there. I'm going to
  1014. 38:20touch on the one that I recommend
  1015. 38:22personally and the one that I use to
  1016. 38:24make my designs with, but like I said,
  1017. 38:27you just need a tool that you can rely
  1018. 38:29on. Now, step one, find the top
  1019. 38:33performing products in your niche. I
  1020. 38:35said to you at the start of the video,
  1021. 38:37for those diehard top learners, the top
  1022. 38:41percent of you that's still watching
  1023. 38:43right now, I was going to show you some
  1024. 38:44behind the scenes of exactly how I work
  1025. 38:46through things with clients. I'm going
  1026. 38:48to show you that now. So
  1027. 38:51I work through everything
  1028. 38:54with my clients through [music]
  1029. 38:56notion dashboard, right? So you every
  1030. 38:59absolutely everything is on here and one
  1031. 39:01key section [music]
  1032. 39:02that we focus a hell of a lot of time on
  1033. 39:05is research. So, when we take the
  1034. 39:08step-by-step approach to research, like
  1035. 39:10I said, after we've got a high quality
  1036. 39:13um research app to actually allow
  1037. 39:14[music] us to do research on, the first
  1038. 39:17thing that we do, and the first thing I
  1039. 39:19recommend you do as well is to qualify a
  1040. 39:23[music] product that you want to sell
  1041. 39:25for. And the first place to start there
  1042. 39:27is by looking at a number of different
  1043. 39:29products. Now, this is a POD example.
  1044. 39:31So, you could look at three products
  1045. 39:33here. Say one of them could be mug, one
  1046. 39:35of them could be artwork is your product
  1047. 39:37two and and product three could be pod
  1048. 39:40blankets for example, whatever. But you
  1049. 39:42need to qualify it against a solid
  1050. 39:46proven criteria of metrics to know that
  1051. 39:49it's a good product to put your time
  1052. 39:51into making hundreds of them over the
  1053. 39:53next few months. So you need to know
  1054. 39:55that there's demand there. You need to
  1055. 39:56know that there's profit. You need to
  1056. 39:58see what the competition is. You need to
  1057. 40:00know that the product is scalable and
  1058. 40:01the shop is scalable. You need to know
  1059. 40:03how much effort it takes you to make
  1060. 40:05those products consistently. And two
  1061. 40:08little bonus ones as well. You need to
  1062. 40:10know that [music] you can personalize it
  1063. 40:11cuz spoiler, Etsy is predominantly used
  1064. 40:14for gifts. And then you need to know
  1065. 40:16that there's gift [music] categories
  1066. 40:17available there for a product. So for
  1067. 40:20me, if a product doesn't tick all of
  1068. 40:21those boxes, it's not viable. I need to
  1069. 40:24know that I can produce them at a rapid
  1070. 40:26rate to a level of high quality. I need
  1071. 40:29to know that there's demand there, not
  1072. 40:31too much competition, and I [music] need
  1073. 40:32to know that it's incredibly scalable
  1074. 40:34with the good profit margin. Then once
  1075. 40:37you've qualified a product, I would
  1076. 40:38normally talk through [music] that with
  1077. 40:40my clients once they've completed that
  1078. 40:43and we go through everything um
  1079. 40:44together. You then want to find the
  1080. 40:48shops, so 30 shops minimum that sell
  1081. 40:52those products. Okay? And then you want
  1082. 40:55to record what's good about those shops
  1083. 40:57and why they're successful. You then go
  1084. 40:59into quite a high level of detail here
  1085. 41:01where you then import those shops. Uh
  1086. 41:05you export the data, sorry, for those
  1087. 41:07shops. Like I said earlier, from Everbe
  1088. 41:10and you then set up a full research
  1089. 41:13database. I said I've got everything
  1090. 41:16here step by step. You set up a full
  1091. 41:18research database where you have all of
  1092. 41:21those products
  1093. 41:23that are performing well, all those
  1094. 41:25shops that you've looked at with the
  1095. 41:27links to the products so you can see
  1096. 41:28them all on Etsy. The total number of
  1097. 41:30sales that each one has made, like I
  1098. 41:32said, there is going to be thousands on
  1099. 41:34here. So, if there's a product on Etsy
  1100. 41:35that's doing well [music] that's in the
  1101. 41:37same niche as you or the same product
  1102. 41:39type as you, you'll know about it.
  1103. 41:42You then mark down the niche targeting
  1104. 41:45in the product, whether it's
  1105. 41:47personalized or not, whether it's for a
  1106. 41:48specific event or not. And then you can
  1107. 41:51start to list out the opportunities
  1108. 41:53[music]
  1109. 41:53of how you can take the concepts from
  1110. 41:55those winning products and put them into
  1111. 41:58your own to increase your likelihood of
  1112. 42:00making sales tfold.
  1113. 42:03So that's step one. Okay, that's the
  1114. 42:06basic research stage. Once you've got
  1115. 42:08that and you've got your master research
  1116. 42:09spreadsheet, [music] it's just a case of
  1117. 42:11working through one by one, looking at
  1118. 42:13the opportunities and you've got
  1119. 42:14everything in front of you. So, you'll
  1120. 42:16never run out of ideas to create and
  1121. 42:19what to create.
  1122. 42:21Step two, you actually want to start
  1123. 42:23creating the products. [music] Now, for
  1124. 42:25this, like I said, you need you just
  1125. 42:27need an AI tool that you can rely on
  1126. 42:28that's got good value, [music] that
  1127. 42:30produces consistent results, that's easy
  1128. 42:33to use. I'm going to recommend Kit here.
  1129. 42:35Okay, I've featured KD in previous
  1130. 42:37videos. I know that you guys are
  1131. 42:39watching this. You don't just want me to
  1132. 42:40tell you, oh, make good quality designs.
  1133. 42:42You want to know how I do it and and the
  1134. 42:45programs I use. You guys always ask me
  1135. 42:46about the programs I recommend. KD is a
  1136. 42:49great one I recommend for AI image
  1137. 42:51generation. They've got all the latest
  1138. 42:53models on there. You can work on KD very
  1139. 42:56easily on their artboard. You can even
  1140. 42:59mock your products and designs up
  1141. 43:01directly on KD [music] and just the
  1142. 43:05whole production on KD is very very
  1143. 43:08simple, very straightforward. And like I
  1144. 43:10said, they got all the top models on
  1145. 43:11there as well. [music] And to be honest,
  1146. 43:13the price ratio to the tokens is very
  1147. 43:17competitive and they're actually one of
  1148. 43:19the best compared to a lot of the other
  1149. 43:21AI image generation apps out [music]
  1150. 43:23there. So, at the minute, I'm using Kit.
  1151. 43:26I'd recommend you to check it out. There
  1152. 43:28is a sponsored link in the video
  1153. 43:29description if you want to check Kit out
  1154. 43:31and that'll also get you a month for
  1155. 43:32free as well if you use that link with
  1156. 43:34their premium plan. [music] Make sure to
  1157. 43:36just use the code Alfie at checkout as
  1158. 43:39well. That's if you wanted to check his
  1159. 43:41out. But again, I'm not bothered what
  1160. 43:43app you use. I'm not bothered what AI
  1161. 43:44image generation app you use. [music]
  1162. 43:46That's just one that I use. That's the
  1163. 43:47one I recommend. Then step three. Once
  1164. 43:50you got your high-quality designs from
  1165. 43:52research, you of course need to find a
  1166. 43:56top performing and reliable supplier.
  1167. 43:59Because if, like I said in that earlier
  1168. 44:02equation, the product quality isn't
  1169. 44:04good, then over time you're going to end
  1170. 44:07up with bad reviews and that's going to
  1171. 44:09tank your store anyway. So it don't
  1172. 44:10matter how good your listings are, your
  1173. 44:12store is not going to perform. So guys,
  1174. 44:15don't make a meal out of this. Don't
  1175. 44:17make this a big thing. If it was me,
  1176. 44:19honestly, I'd go I'd really simplify
  1177. 44:21things. I'd get on Printify. I'd look at
  1178. 44:25the catalog of products and the products
  1179. 44:27that Printify sell. You know that if a
  1180. 44:29product is for sale on Printify, then
  1181. 44:31it's going to be good quality and it's
  1182. 44:34from [music] a reputable supplier.
  1183. 44:35There's so many other print on demand
  1184. 44:38suppliers out there, like a lot of these
  1185. 44:40third party ones that are not reliable
  1186. 44:42when it comes to shipping. The support
  1187. 44:44on the programs are terrible. Uh the
  1188. 44:47tracking details aren't good. So
  1189. 44:48customers ultimately end up confused and
  1190. 44:50angry and give you bad reviews. Printify
  1191. 44:53for me by far and away, and every other
  1192. 44:57YouTuber says it anyway, so you don't
  1193. 44:58just have to take my word for it. They
  1194. 45:00are the number one place to go to if
  1195. 45:02you're looking to get into print on
  1196. 45:04demand drop shipping and you want to
  1197. 45:05sell white label [music] good products.
  1198. 45:08They got a massive catalog. Anything
  1199. 45:10that you could ever want to sell is on
  1200. 45:12there. Like I said, tons of products to
  1201. 45:14qualify using the qualification [music]
  1202. 45:16metrics and the overall pricing is very
  1203. 45:19favorable as well. So again, if you
  1204. 45:21wanted to get going on Printify
  1205. 45:23sponsored link in the video description,
  1206. 45:25that should give you I can't remember
  1207. 45:26[music] if bit of a discount or a month
  1208. 45:28for free, a little bit of a bonus.
  1209. 45:30Anyway, either way, but yeah, like I
  1210. 45:32said, if you want to start checking out
  1211. 45:34from today, again, there's another
  1212. 45:36sponsored link in the video description.
  1213. 45:38Now, this is the step process, okay? And
  1214. 45:42by the way, I've always used Printify as
  1215. 45:43well if if that helps at all. But yeah,
  1216. 45:47moving on. So, three-step equation here.
  1217. 45:50Okay, you always start with research.
  1218. 45:52Research the product, research the shops
  1219. 45:54that sell that product, you research for
  1220. 45:56listing templates, you research for the
  1221. 45:59niches that perform well, [music] and
  1222. 46:01you research for the design aspects that
  1223. 46:04are performing well as well, so you can
  1224. 46:05then use them in your own designs. You
  1225. 46:07then make your listing templates. You
  1226. 46:10focus heavily on presentation and you
  1227. 46:13focus heavily on getting the best
  1228. 46:15quality mock-ups that you possibly can.
  1229. 46:19Then the final step is just making your
  1230. 46:21designs. You know what you're designing
  1231. 46:23and who you're designing for. You've got
  1232. 46:25the template made up for the
  1233. 46:26presentation. [music] You then just have
  1234. 46:28to plug your design into the template
  1235. 46:31each time.
  1236. 46:34By this point and up until now in the
  1237. 46:36training, if you follow everything to a
  1238. 46:38tea, you will have some high-quality
  1239. 46:40designs on your store that are well
  1240. 46:42researched and presented well. [music]
  1241. 46:44Now, that is not the full equation.
  1242. 46:46Okay, there is of course another very
  1243. 46:49important step which so much of the
  1244. 46:51advice out there never mentions. I never
  1245. 46:54see this mentioned and it's very
  1246. 46:56important.
  1247. 46:59You need to learn how to test and gather
  1248. 47:03data.
  1249. 47:05Said this wise man here. I don't know if
  1250. 47:07he said it. This is I I just thought
  1251. 47:08this this would go well.
  1252. 47:11But what you cannot measure, you cannot
  1253. 47:14improve, right? How the hell can you
  1254. 47:18improve something if you don't know why
  1255. 47:20it's doing what it's doing? Right? Just
  1256. 47:22think about it. I I leave you that just
  1257. 47:24to think about for a minute. If you're
  1258. 47:26looking at your Etsy store now and
  1259. 47:28you're logging on, okay, and you got all
  1260. 47:29this data in front of you, all this
  1261. 47:31stats, clickthrough rates, you know,
  1262. 47:32visits, views, favorites, you got a few
  1263. 47:35a bit of sales data, and you're looking
  1264. 47:37at one listing, you're like, why is this
  1265. 47:40one not performing? And then you [music]
  1266. 47:41got another listing which is like, I
  1267. 47:44never thought that would make a sale.
  1268. 47:45Like, why is people even clicking on
  1269. 47:46that? Then you are missing out some
  1270. 47:50[music] you are missing out on so much
  1271. 47:55because if you cannot predict
  1272. 47:59how your shop's going to perform the
  1273. 48:01next month, if you can't predict, you
  1274. 48:03know, when you're making a listing, if
  1275. 48:05you can't predict whether it's going to
  1276. 48:06perform or not, if you don't know what
  1277. 48:09niches are working,
  1278. 48:12there's just an endless list. If you
  1279. 48:14don't know why your shop is doing what
  1280. 48:16it's doing, how are [music] you ever
  1281. 48:18going to be able to improve it? If you
  1282. 48:20don't know why things aren't working,
  1283. 48:22how are you going to be able to improve
  1284. 48:23it? You're just always going to be
  1285. 48:24guessing. [music] So, you have to test.
  1286. 48:27And and there's so many tests I run
  1287. 48:29through with with [music] everybody I
  1288. 48:30work through. It is absolutely
  1289. 48:32fundamental. It could be a whole one to
  1290. 48:34two hour training course on its own.
  1291. 48:36Honestly, [music]
  1292. 48:37data analysis is the difference between
  1293. 48:39someone who makes a lucky [music] 10,
  1294. 48:4120, maybe even 50 sales every month
  1295. 48:44versus the sellers that are doing five
  1296. 48:45figures consistently every month. To be
  1297. 48:47able to interpret and analyze data is
  1298. 48:51fundamental. So, here's an example of a
  1299. 48:54very baseline test that you can run if
  1300. 48:56you're just getting going. Okay? So, use
  1301. 48:59two to three different main thumbnail
  1302. 49:01images for each product and test what
  1303. 49:03works. Okay? [music] So, I've got some
  1304. 49:06examples here. Say that you've got 60
  1305. 49:08listings on your shop.
  1306. 49:11Well, you see here, I've got three
  1307. 49:13different ways of presenting these mugs,
  1308. 49:15right? This is number one. Let's just go
  1309. 49:17left to right with the wood. So, you got
  1310. 49:19the mug on the wood, white background.
  1311. 49:21You [music] got this template to present
  1312. 49:23a product, which is number two, human
  1313. 49:25hands. and this which is number three
  1314. 49:28just on a
  1315. 49:30gray background right with a really like
  1316. 49:33nothing really in the background at all.
  1317. 49:34So what you would do is put 20 of each
  1318. 49:36style on your shop right with obviously
  1319. 49:38your different designs. Then you'd
  1320. 49:40[music] analyze the data for each. Let's
  1321. 49:42say that products that use this design
  1322. 49:45got 30 sales between them. Products that
  1323. 49:48use this presentation style only got two
  1324. 49:51sales. So out of the 20 products [music]
  1325. 49:54they only made two sales. And out of the
  1326. 49:5520 products in this style, there was 30
  1327. 49:58sales. And out of the 20 products in
  1328. 50:01this style, there was 15 sales. So what
  1329. 50:04you would do out of those three is you'd
  1330. 50:06then take the one style that
  1331. 50:08consistently didn't perform well and you
  1332. 50:11would change it. So you'd remove it. So,
  1333. 50:13every single listing that you used this
  1334. 50:16presentation technique with, you would
  1335. 50:18go in, you would edit the listing, and
  1336. 50:20you would change that method of
  1337. 50:22presentation for the top performing one.
  1338. 50:25So, now your store looks like this.
  1339. 50:27You've got 40 listings that have got
  1340. 50:30this presentation method and 20 that
  1341. 50:33have got this presentation method,
  1342. 50:36still the same 60 listings.
  1343. 50:39And if you do that in a systematic way
  1344. 50:42for various different factors. So this
  1345. 50:44was just an example of a thumbnail
  1346. 50:46image, right? You do it for the
  1347. 50:47infographics. [music] You do it for
  1348. 50:49everything. So do it in a systematic way
  1349. 50:51for various factors and use the data to
  1350. 50:53improve [music] always. Okay? All the
  1351. 50:56time.
  1352. 50:57Always base everything off data
  1353. 51:00and know what is happening. Remove the
  1354. 51:02guesswork out of the equation. Such a
  1355. 51:04big part in creating high quality
  1356. 51:05products. systematic improvements month
  1357. 51:09on month every single step of the way.
  1358. 51:12Don't neglect this cuz you will get left
  1359. 51:14behind. So, you might have got to the
  1360. 51:17point in the video now where you know a
  1361. 51:20little bit more than what you did at the
  1362. 51:21start about producing highquality
  1363. 51:24products and the steps to get there and
  1364. 51:28the approach of how to get high quality
  1365. 51:31products. Okay, you might even be
  1366. 51:33thinking to yourself, "Wow, Alfie, I've
  1367. 51:34invested in other people's courses
  1368. 51:36before and I haven't got this level of
  1369. 51:38detail." [music] You wouldn't be the
  1370. 51:39first to say that because other people
  1371. 51:40have said that as well, you know. By no
  1372. 51:42means am I saying I'm I'm the best Etsy
  1373. 51:44seller in the world out there. But I
  1374. 51:46certainly do back myself every day of
  1375. 51:48the week because I know what my current
  1376. 51:51shops are doing. I know what I've done
  1377. 51:52in the past and I know what my clients
  1378. 51:53are doing. So,
  1379. 51:55I know that this stuff works, guys.
  1380. 51:57Honestly, I'm I'm not BSing about
  1381. 51:59anything. If if you do these steps
  1382. 52:01right, you will be making money and you
  1383. 52:05will have an extra income that can
  1384. 52:08seriously help support your life [music]
  1385. 52:09and buy you time back. It will buy you
  1386. 52:13time away from your job. It will allow
  1387. 52:15you to take the family out and just pay
  1388. 52:17for the meal. You know, let's say even
  1389. 52:20if you don't take this super seriously,
  1390. 52:22right, and you've only got, say, a few
  1391. 52:23hours a week, just following this
  1392. 52:26formula for what I've [music] shown you
  1393. 52:28today will it can easily, you know, with
  1394. 52:32just a few hours a week after a few
  1395. 52:34months of good work, put an extra $500
  1396. 52:36to $1,000 profit in your pocket every
  1397. 52:39single month.
  1398. 52:40>> [music]
  1399. 52:40>> Just imagine now if you had that extra
  1400. 52:42money in your pocket every month, $500
  1401. 52:44to $1,000 extra every month from a few
  1402. 52:47months worth of work. What that would do
  1403. 52:49for you.
  1404. 52:51For me, honestly, it changed my life.
  1405. 52:53[music] But, you know, even after that,
  1406. 52:55you got the best listings in the world.
  1407. 52:57What's the next problem?
  1408. 52:59The next problem is then getting them
  1409. 53:01seen. Doing the research and selling
  1410. 53:03something people want to get you most of
  1411. 53:05the way there, but one another key
  1412. 53:08player to the formula. search engine
  1413. 53:10optimization.
  1414. 53:12If you want to know how to do your
  1415. 53:14search engine optimization, how to get
  1416. 53:15the best SEO for your listings, then
  1417. 53:18watch this training that I'm going to
  1418. 53:20have linked either side of me, one one
  1419. 53:22side of me, I don't know which one in
  1420. 53:23the video now. So, go check that out.
  1421. 53:25Take good care of yourself. Enjoy the
  1422. 53:27rest of your day. Thank you so much for
  1423. 53:28watching my content as always and I'll
  1424. 53:30see you on the next one. Take care.

About this transcript

This page contains the full transcript of Everything you need to know about Etsy product creation (no BS guide) by Alfie Nemeth, generated from the public captions YouTube serves with the video. The transcript has 9,925 words across 1,424 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.