YT YouTube2Text

YouTube2Text → Transcripts → Everything I Know About Storytelling (After Coaching 1,000+ People)

Everything I Know About Storytelling (After Coaching 1,000+ People) — Transcript

by Philipp Humm · 10,164 words · 1,476 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00The one thing I want people to know is
0:02know that you have incredible stories.
0:06Today I'm talking to the world's number
0:08one storytelling expert, Philip Hum. He
0:11has written three bestselling books,
0:13trained hundreds of teams at Google, JP
0:15Morgan, and Essex, and even helped
0:17creators like D Martell tell viral
0:20stories. Don't become this performer
0:22when you share a story. And so what I
0:24would encourage people to do is speak as
0:26if you're chatting to your best friend,
0:28right? take the same energy. So, drop
0:30the storytelling voice.
0:32>> In this episode, you'll discover the
0:33single most powerful storytelling
0:35technique, how to use AI to tell
0:37unforgettable stories, and this number
0:39one tip to tell better stories than 99%
0:42of people. I'm very curious, what do you
0:45see as the number one mistake people
0:47make when telling stories?
0:50>> What I always see is that there's one
0:52key thing that people mess up the most.
0:54Now, imagine you're watching this war
0:56movie, and I don't know whether you're
0:57into this. I'm not. But imagine you are
1:00starting, right? It starts with this
1:01helicopter shot all the way from the
1:03top. Um, you see everything from the
1:05top, but after a while you're like,
1:06dude, like take me down there, right? I
1:08want to be part of the action. I want to
1:10see what's going on. I want to see the
1:11soldiers. Now, this is how also good
1:15storytelling should look like. Now, why
1:17is storytelling so lousy often times?
1:19It's because people stay at this
1:21helicopter view at this high level shot
1:24and so the best storytellers zoom into
1:26one specific moment. So really let us be
1:29part of what is going on, what are you
1:31hearing, what are you seeing, what are
1:32you feeling in that moment.
1:35>> Very cool. So you want to immerse them
1:37basically.
1:37>> Mhm.
1:38>> And you're saying that you need to zoom
1:40in.
1:41>> But how do you do that concretely? So if
1:43I am wondering how to tell better
1:45stories, can you give me some examples?
1:47>> Absolutely. So there are four steps that
1:51I love to use to zoom into the moment
1:54that will really ensure that you tell an
1:55unforgettable story like you don't need
1:57more than that and I call it the past
2:00framework. So P A S T. So what does it
2:03stand for? The first one is place and
2:06place is just state the location. Where
2:08are you? So you say hey two weeks ago
2:11I'm standing in front of the conference
2:13room taking a deep breath. The moment
2:15that people hear conference room or
2:17living room, immediately a movie starts
2:19playing in their heads and they're like,
2:20"Okay, I can see that." And so that's
2:22the first one. The second one is then um
2:25actions. So a for actions and actions
2:28means that you describe what action is
2:31unfolding on the spot. So what is going
2:33on right now? What are you doing? What
2:34is that character doing? Are you biking,
2:37walking, shouting, whatever it is? What
2:39are the actions in that moment? So you
2:40say, for example, two weeks ago, I'm
2:44walking across the hallway in security
2:46at the airport. The moment you say
2:48walking, again, we can see it. It's
2:50still a movie playing, but those two are
2:53more like to set the scene. The next one
2:55is actually the one that I use the most,
2:57and that is S for speech. Now, what does
3:00it mean? Often times, our stories will
3:02have more than one character. It's maybe
3:04a friend, a co-orker,
3:07loved one, whoever it is. Now share what
3:09did that person say in that crucial
3:12moment of the story. What are the exact
3:14words that that person said? So for
3:16example instead of saying oh yeah u in
3:18that moment my manager was very
3:19disappointed say in that moment my
3:21manager looked at me and said Phillip
3:24what on earth was that you were all over
3:27the place and so that's the third one.
3:30And then the last one is T for thoughts.
3:33And that is we as humans, we have
3:36thousands and thousands of thoughts
3:37every single day. A lot of those
3:39thoughts are pretty like weird thoughts,
3:40anxious thoughts. And so when you want
3:42to make your story more interesting,
3:44more emotional, share some of those
3:46thoughts. What were you thinking in that
3:48moment? So you can say, hey, instead of
3:50saying, oh, I was nervous, say, in this
3:52moment, I thought, oh man, this this
3:55will be bad, right? I'll [ __ ] this up.
3:57And so share some of the thoughts and
3:59give us the raw authentic real thoughts
4:01of that moment. So that's it. P A S T.
4:04So zooming into the past in order to
4:07make it more interesting. I'd love to
4:10try this out and uh maybe we can do that
4:12later in this podcast. But what I'm
4:14wondering right now is because in one of
4:17your earlier videos, I saw you talking
4:19about not giving too much context or not
4:22giving too many details or talking too
4:25long when telling the story. So, how do
4:27you how do you balance or how do you
4:29personally
4:30decide what to share? So, which thoughts
4:33or which
4:35>> um actions you you want to you want to
4:37share? M great that you say that because
4:39I would say as well the number one
4:41mistake actually beyond that one is that
4:44people give too much context. I recently
4:47was in a workshop where a guy started to
4:49speak for 92 seconds giving context
4:52before actually going into the actual
4:54story. So yeah that is a huge mistake
4:57that people do. And so how do you avoid
4:59that? By still adding those details.
5:01What I like to do is I like to use those
5:03details but I just use then a sentence
5:06but a sentence that is really
5:08expressive. So for example, if we take
5:10the example of a manager instead of then
5:12talking 5 minutes about how upset my
5:14manager is, I just use one sentence that
5:17is so expressive of this entire
5:20relationship that I don't need more than
5:22that. And so that can be the again the
5:24sentence. Hey, then my manager walked up
5:26to me, tapped me on the shoulder and
5:28said, hey, what on earth was that? You
5:31were all over the place.
5:34Now that one sentence already gives so
5:36much detail about the relationship.
5:38Sure, I can speak now about so many
5:40other things, but it's not needed. So I
5:41would say use those four techniques, but
5:45use them very expressively. So you just
5:48focus on specific sentence that just
5:51show a lot already.
5:53If you say expressively and I also hear
5:56you mentioning a lot of emotions then
5:59I'm wondering how do we use this in
6:01business storytelling because a
6:03complaint or something that many people
6:07tell me when I talk about storytelling
6:10is well I'm at this big organization and
6:13we just have like two minutes and it
6:16should not be about the personal story
6:17or about the personal thoughts or
6:18emotions. it should just be rational and
6:22um quick. Um what what do you see as the
6:25role of more personal storytelling in in
6:28business? Is there a place for that or
6:30or how how do we do that?
6:32>> Absolutely. So in this one, this is what
6:34you often hear from people in business
6:37and what I'm always asking you what
6:39would you rather prefer that you share
6:40right now 30 minutes in exactly the way
6:42as you do and it's guaranteed that that
6:45person will forget whatever you said a
6:47week later for sure. they know nothing
6:50of what you said or would you rather
6:51just spend maybe two minutes of that
6:53presentation and if it's a good story
6:55that person will remember your story for
6:58the rest of their lives what would you
6:59rather do and now because people are
7:02worried ah I don't want to share my TED
7:04talk right now in this business meeting
7:06well you don't have to even let's say
7:08you work in a very data heavy role I
7:10give a bunch of workshops for also data
7:12professionals and at the end you can
7:14share a story about how you discovered a
7:17number So for example, instead of
7:19saying, "Oh yes, I was running a bunch
7:21of analysis and today I'll share some
7:23interesting results." You say, "Hey,
7:26a week ago I was running this analysis
7:28and on this one graph I saw this massive
7:31drop." And I thought, "Wow, this this is
7:34crazy. This could impact our business
7:37for the next few years." Today, ladies
7:40and gentlemen, I'm going to share what
7:41that metric was and how it's going to
7:43affect us going forward. And that
7:46already was a tiny story, right? was
7:48nothing. But it immediately breaks the
7:50expectation where people are like, "Oo,
7:52okay, this this is going to be
7:54different."
7:55>> And when you share the story like that,
7:57I'm immediately hooked, right? I'm in
7:59the story. I'm I'm I'm listening. I'm
8:01feeling it. And what I also know from
8:04experience when I started using
8:06storytelling more, it's it's kind of
8:08scary because it's something I'm not
8:09used to and I need to change my
8:11behavior. I'm not sure how people are
8:13reacting. It's kind of risky as well.
8:17one, do you agree? And and two, are
8:19there any ways we can practice
8:21storytelling? Maybe starting with lower
8:24stakes or gradually becoming more
8:26comfortable or can you share something
8:28about your own journey there?
8:29>> I love this. Yeah, because I felt the
8:32same actually. What has held me back the
8:34most in storytelling was at the start
8:36that I didn't tell enough stories. I was
8:38like waiting for the perfect opportunity
8:40like this grandest moment, but that
8:43stuff never happens. And if you don't
8:45tell stories, well, you're never going
8:46to improve as a storyteller. So, I would
8:49say there are
8:51three transitions as a storyteller that
8:54that are the most helpful to get
8:56started.
8:58Number one is improvise by yourself. So,
9:01improvise a story by yourself. You get a
9:02random topic and boom, you improvise a
9:04story by yourself. And we can try that
9:06out. The second one is start sharing
9:09stories when someone asks you how are
9:11you? We all we're being asked like
9:13millions of times in our lives, how are
9:15you? So instead of just saying, oh yeah,
9:17I'm good. Oh, the weather is pretty
9:19lousy here. Well, share a tiny story
9:21about something that happened to you,
9:23right? Something that is a little bit
9:24more meaningful. It can be 30 seconds,
9:26it can be 60 seconds, but share a tiny
9:29story that shows a little bit more about
9:30you as a human. And so that's the second
9:33one. And then the third one is once you
9:35have then gotten a little bit more
9:37comfortable, start
9:40start telling micro stories. So let's
9:43say you come home, you talk to your
9:45partner, you're all upset, ah the day
9:47was terrible. Instead of giving them a
9:49summary where you're like, oh this
9:50happened, then this happened, this
9:52happened. You said, yeah, today was
9:54really rough. Like my client called me
9:56and said,
9:58I'm canceling all the orders. Like we're
10:01done with this today. Boom. And that can
10:04be the story, right? It's not the full
10:05story. It doesn't have the full arc with
10:07m beginning, middle, and end, but it's a
10:09micro story. And those micro stories are
10:12meaningful and they help you become a
10:14better storyteller,
10:16right?
10:18And in those micro stories, so what I'm
10:20hearing is instead of summarizing, you
10:22need to zoom in again and and share a
10:25quote or or do something else that
10:27brings you back into that
10:28[clears throat] story, right?
10:29And I love that because that single
10:32quote, I'm canceling all the orders.
10:34There's so much into that. There's
10:36there's emotion, there's a a character,
10:38there's a quote. And so it touches a lot
10:40of the things that you you shared.
10:42>> Um do you maybe have more examples of
10:44micro stories we can share? Is it always
10:46a quote or how? Because I I firmly
10:49believe that we need to practice
10:52storytelling, right? en in order to
10:54become better in order to become more
10:56skilled and comfortable. Do you have
10:59more examples of micro stories
11:03>> throughout the day? We all have those
11:05many moments where something happened
11:07where we like [snorts]
11:09maybe moment of sadness, maybe moment of
11:11stress. And so you can share that
11:14specific moment with other people. And
11:16the technique that I use the most there
11:18is then to just share the thoughts. Let
11:20me think if there's an example.
11:24So yesterday,
11:29yesterday I was in the recording studio
11:31in the morning and right in that moment
11:35there were a bunch of people still
11:36chatting in the in the background
11:39and I was getting so upset. I was like,
11:41"Hey, this is right now. This is killing
11:43me, right? I I just need to record
11:44this." And I was getting so upset upset
11:47and I thought, "Hey, this is a
11:48professional setup. Like, hey, respect
11:50that." and I was getting mad and mad.
11:53Now it is a tiny moment, right? It is
11:54not a big story, but I can now share a
11:56story about me getting irrationally
11:58upset about that specific moment. So, we
12:01all have those micro moments and then we
12:04can choose to share them a little bit
12:06more in a story format.
12:07>> Yeah, I love that. And what I noticed is
12:10while you tell you're telling that
12:11story, I'm listening to that. I'm
12:14feeling that. And what I'm also doing is
12:16it brings me to similar moments that
12:19I've experienced myself where I was that
12:21person getting worked up about
12:23something, right? Not in a recording
12:24studio, but maybe in the line at the
12:27supermarket or something else. I wanted
12:29to achieve something, but something was
12:31blocking that.
12:32>> And that instantly feels makes me feel
12:35more connected with you. So, I'm feeling
12:37the the power of storytelling while we
12:39[laughter] speak.
12:39>> Wonderful.
12:40>> Yeah.
12:43What's what do you see is pe is blocking
12:46people from getting better at
12:48storytelling? What are some more
12:50mistakes that people are are making?
12:52>> Mhm. Yeah. The number one mistake is I
12:54would say giving too much context, but
12:56we talked about that. A second mistake
12:59that I see a lot and that I see as well
13:01when I tell stories is that I somehow
13:05think that storytelling is something
13:07different to a normal conversation. So
13:10for example, I speak normal and then
13:11suddenly I'm like once upon a time there
13:14was a lonely traveler going through the
13:17street and I suddenly change my entire
13:19way of being. So I got the feedback so
13:22often at the start where it's like hey
13:24look you just be normal like don't
13:26become this performer when you share a
13:28story. And so what I would encourage
13:30people to do is speak as if you're
13:33chatting to your best friend right take
13:35the same energy. Sure, sometimes you may
13:38act out some things, but still don't
13:40think that your entire way of conversing
13:42has to change because you tell your
13:44story. So, drop the storytelling voice.
13:47That's the second one.
13:49A third one that I see is people
13:54not making their listeners care. And
13:57that one is already a little bit more of
13:59an advanced technique, but that one is
14:01about raising the stakes. But let me
14:03know, let me share what I mean with
14:04that. Now imagine you're walking over a
14:08stage, right? You hold this glass in
14:09your hand, it's it's empty. Nothing
14:12happens. But then you go back and this
14:14time the glass is fully covered with
14:16water all the way to the top. And then
14:18someone in the audience says, "Hey, if
14:20you spill just one drop, your entire
14:23family dies." And then you're like,
14:27you're walking over the steak.
14:29Immediately it's much more interesting,
14:30right? This is what stakes mean. Stakes
14:35shows what is on the line. What can you
14:37gain or lose in that specific situation?
14:40And so how do you raise the stakes in
14:43any story? It is usually by sharing two
14:45things. Thing number one is share the
14:48risk. What happens if things go wrong?
14:51Where you can say okay for example you
14:53share a story about you giving a
14:54presentation and then you share what
14:56could go wrong. You share if that goes
14:58wrong right 200 people would think that
15:01I'm absolutely stupid. that's a pretty
15:04big stake then will I care or you share
15:07the opportunity like what can you gain
15:10from that experience so you could say if
15:13I nailed that speech my manager actually
15:16the VP of this entire region will see
15:18that and think wow that guy crushed it I
15:21think he's ready for promotion right
15:24that could then be the stakes so share
15:26the stakes make people care about what
15:28is about to come
15:30>> very cool and I can see how that that
15:34raises the stakes and makes the story
15:36more interesting. And it also makes me
15:37wonder are is there something like
15:39internal stakes and external stakes like
15:42so what's at stake for you the promotion
15:44or feeling rejected or feeling stupid
15:46versus the audience like what the
15:48marketing managers in front of you and
15:50the audience can can gain or can is at
15:53risk. Um how do you how do you see that
15:56because I see there's a lot of value in
15:58business storytelling as well. So
16:00>> um let's start there. I have more
16:02questions that come up later.
16:04>> Absolutely. Stakes can be internal, can
16:06be external. But what I realize at the
16:08end, what we care most about is what
16:11other people think of us. It is such a
16:14common human emotion where if we feel
16:16that other people judge us or think that
16:18we're not good in any way, that is such
16:20a relatable emotion. So for example, if
16:23you just make the mistakes of, yeah, I
16:24can lose my job. Sure, it's bad, right?
16:26But if you risk being a complete failure
16:29in front of 200 people, it just brings
16:33up the stakes. And so if you can share
16:35something in relation to other people,
16:37that usually makes the story even more
16:39interesting.
16:42Recently, I saw a video of you that was
16:44aimed more at creators, and I can
16:47imagine they also can relate to this
16:49feeling of being judged because being
16:52being out there.
16:55How do you help them overcome these
16:58feelings? Or how do you how does the
16:59does storytelling help them overcome
17:02those feelings? Or how can they use that
17:04to share personal stories from
17:07themselves from their own lives or
17:09careers to to make the audience more
17:12glued to what they are saying?
17:14>> Mhm. Yeah. on this one right now.
17:17Especially when it comes to AI, right?
17:19Every single person on this planet can
17:22record a video with like five incredible
17:24tips. Like it is easy. Everyone can do
17:26it. And we see that already videos are
17:28exploding. So how can you stand out then
17:31in such a crowded market, right? Where
17:34it's just exploding with videos and
17:35content. Well, the stories that you
17:38share, no one else can copy that, right?
17:40And so instead of just saying, "Oh, here
17:41are my five tips." Well, then for the
17:44first tip and choose to share how did
17:46you actually discover that tip. So
17:48anytime that you want to teach someone
17:50something, a lesson, something that you
17:52learned on the way, think h when did I
17:56learn this the hard way, right? When I
17:58when was I in that moment where I
18:00realized, hey, this is messed up, right?
18:02I need to this I need to do it
18:05differently. And so those are the
18:06moments. Anytime you want to teach,
18:08think what was the moment in my life
18:10where I learned this? And then you share
18:11that story around that.
18:14>> That makes me wonder cuz when you
18:17started your business, your storytelling
18:19business, what was one moment or what
18:21were some of the moments where you felt
18:24most scared to to do something for a
18:29workshop for a big new product you
18:31announced? What What were some of the
18:33moments or one moment where you felt
18:35very scared of of judgment or not
18:39feeling good enough? Mhm.
18:42Yeah. The first moment that popped to my
18:44mind was back in the days I had landed
18:47um a TED talk but I had only like six
18:50days to prepare for that which is
18:51another story by itself. So six days of
18:54preparation and I remember on the day
18:56I'm on my way towards the TED talk I'm
18:58like I'm [ __ ] my pants right? I'm
19:00like [ __ ] I don't know whether I'm ready
19:02right? I have prepared for this like six
19:03days but I thought you know what let me
19:06get ready. Let me get ready for that.
19:07And so I'm in the train driving right
19:09now to the south of Netherlands and I
19:11stand up and I'm like, "Uh, excuse me.
19:14Can I have your attention, please?" It's
19:16a full train, right? Everyone. And then
19:18I'm just looking like, "What does this
19:19guy want?" And I say, "Hey, I want to
19:22sing a song for you."
19:25And they look weird. And I'm like like
19:34and I go and I sing this awkward song
19:37for like three minutes and people are
19:38looking away thinking this is madness.
19:40This is so stupid. Please stop it. But I
19:43go for that those full three minutes.
19:47The same day I walk onto the stage and I
19:50was terrified before, but when I walked
19:52onto the stage I was like, [snorts] h I
19:55just sang in a freaking train. I think I
19:57can do that. And so actually was
20:00surprisingly easy. And so that was a
20:03moment where I was so scared of, but
20:05because I embarrassed myself before, it
20:07was actually quite okay.
20:09>> Is that something that you can apply in
20:11more situations? Because not everybody
20:13is giving a TED talk, but this
20:16Constructive embarrassment. Can you tell
20:18me more about that?
20:19>> Yeah. So, constructive embarrassment is
20:21where you put yourself on purpose in an
20:23embarrassing situation. So, anything
20:25that feels a little bit like, oo, this
20:27is this is weird, this awkward, mostly
20:29in relation to other people. That is a
20:31great way to embarrass yourself. And
20:33know why does it matter so much?
20:35Because, yeah, we just care so much
20:37about what other people think of us.
20:39We're constantly thinking like, uh, am I
20:42fitting in? What do people think of me?
20:44Do they think I'm smart enough? And so
20:46the moment that you start embarrassing
20:48yourself, you're facing that judgment.
20:50And the moments that you learn to be
20:51okay with that, well then it's like,
20:54hey, I'm okay. Whatever happens, you
20:57give it that presentation, that gigantic
20:58presentation. So you're like, hey, those
21:00are the same feelings that will come up
21:02as came up in those embarrassing
21:04situations. And so once you learn to be
21:06okay with feelings of discomfort,
21:08feelings of judgment, you're liberated.
21:11like you feel like a person that can
21:13just walk through life and do anything
21:14that they want. And so what are some
21:16things you can Yeah. ask a stranger for
21:18a hug. You can high-five a stranger. You
21:20can cheer runner. You can go on the and
21:22lie down on the floor of Starbucks. You
21:25can go in front of the McDonald's
21:27pretend to be a greeter where like,
21:28"Hey, what's up? Welcome to McDonald's."
21:31[laughter]
21:31Anything. The options are infinite. And
21:33if anyone is keen to try it out, send me
21:36a DM on Instagram. Phillip underbar
21:40underbar
21:41>> underscore
21:42>> underscore phip_hum
21:44and I'll send you the last 30-day
21:46challenge that I did.
21:48>> Yeah, definitely do that because I
21:50remember seeing your TED talk. That was
21:53the moment we were just chatting. I
21:55think we were uh we had seen each other
21:58for a few times, but we didn't know each
22:00other very well. But then I remember
22:03seeing this this list of things and
22:05[laughter] I've I've done I've done a
22:06few of them and it's amazing what it
22:08does and the the thing that it proved to
22:11me is that all the things that I'm
22:13thinking about that I'm worried about
22:16they will never materialize. People look
22:19at me maybe a bit strange like what is
22:21this guy doing like laying down in the
22:24supermarket but then they go on with
22:27their with their day right they they
22:29don't care. Maybe they tell it to their
22:31friends like it was a strange guy. So
22:33what? You know, so what?
22:34>> Nothing nothing actually happens. So
22:38>> this this anticipated
22:41feeling of of dying almost of feeling of
22:44judgment
22:46>> is is not really happening and and it
22:48can teach us so much.
22:50>> We we talked about taking risks and
22:54improvising and at the start you
22:56mentioned something like maybe we can
22:57try it out. So, I'm thinking maybe we
22:59can try out a bit of storytelling here.
23:02How do you feel about that? Like maybe
23:04maybe I give you a topic and then we see
23:06how [clears throat] it goes. Well, what
23:07what what should I give you? Should I
23:08give you a topic or how can we do this?
23:11>> Let's do this. We can get any random
23:14topic.
23:15>> Any random topic. And then if you want
23:17to, I can then try to think of a story
23:19on the spot. Ideally, something that
23:21happened. Worst case, I'll have to
23:22invent something. And then we can play
23:24it around. And then we can try to have
23:26the story pretty short and maybe apply
23:28some of the techniques that we talked
23:29about today.
23:30>> Okay. Exciting. Exciting.
23:32>> Cool. What What story should I
23:34improvise? What what's the topic or
23:35object?
23:37>> Topic. Um looking around the room. Um
23:40maybe something very casual and daily
23:43like we mentioned I mentioned
23:44supermarket in the queue at the
23:47supermarket.
23:49>> Let's do that.
23:49>> Okay. Let me think about that.
23:53Last Sunday, I was in this mini
23:56supermarket right around the corner here
23:57in Amsterdam
23:59and I was so stressed. I actually just
24:03spent 24 hours with my mom. I like I
24:05love my mom. She's incredible. She's
24:07absolutely incredible.
24:09Sometimes I feel I just get triggered by
24:11nonsense, right? And so I'm there in the
24:14supermarket stacking up on the usual
24:16stuff. I have some M&M's in my bag. I
24:19have some uh Dubai chocolate that ch
24:22craving and some Ben & Jerry's. And as I
24:24walk it up to the cashier, I'm just
24:27like, "Oh, Philip, this guy will judge
24:29you now. You're such a pig, right? You
24:31know, I'm just buying that that crap
24:33here." And I was just getting in my head
24:35and thinking like how this person would
24:37judge me so much in the supermarket.
24:40And then I thought,
24:43what is going on with you? This is
24:45ridiculous. This is absolutely
24:46ridiculous. You were here in the
24:47supermarket. Obviously, this person
24:49gives zero [ __ ] about what you're going
24:51to buy. And if you feel like eating
24:53right now, some Ben & Jerry's ice cream,
24:55go for it. [laughter]
24:57>> And so, I walked out of this, went on a
24:59bench, and just shoved it inside.
25:02Typical emotional eating. [laughter]
25:05[gasps]
25:06>> So, yeah, that's the story. Doesn't have
25:08a happy ending, but it doesn't have to
25:10have. It's just a moment that you zoom
25:11in. Yeah, because I'm I'm hearing a lot
25:14of the things you shared earlier like it
25:16has a had a location and action a lot of
25:18thoughts and feelings and
25:21>> anticipation of what other people would
25:24think. So yeah, I love that. Love that.
25:26>> Okay. Beautiful. Want to turn it around?
25:29>> Uh yes. You mean you give a topic?
25:31>> I give a topic and you should improvise
25:33a story.
25:34>> Okay, sounds good. Um, you are
25:38in the post office.
25:43I'm at the post office and I'm standing
25:46there. I'm sending some of my my books
25:48to a new big company and I'm feeling
25:50kind of rushed because I eagerly want to
25:53get it done and get to my next meeting.
25:55But there's this guy in front of me.
25:57He's about 60 years old, gray hair, and
25:59he's buying some stamps and he's having
26:02a little conversation with the guy. um
26:05behind the counter
26:07and he started talking about why he buys
26:10those stamps is not to send posts but he
26:12just collects them
26:15and it brings me into this reflection of
26:18that it's so fascinating to me that
26:20there's a lot of things I would never
26:22understand about other people about
26:24people collecting stems and having huge
26:27collections of cats at home who have
26:29like 30 40 cats at home um but to me
26:32that's fascinating Because when I
26:34started my journey on people skills and
26:37getting better at conversations with
26:39people, I was always looking like, oh, I
26:42need to find the commonality, something
26:44I can connect over. So, they also need
26:47to like football because then I can talk
26:49about that. But I was totally wrong
26:51about that because I I can be connecting
26:54with someone over collecting stamps even
26:56though I don't get it. as long as I'm
26:58curious, as long as I ask questions.
27:01And
27:03I didn't speak to that person. And
27:04actually, that's a mistake. But it it
27:08taught me that no matter what hobbies
27:10people have, you need to ask questions.
27:11And when if I would have asked that
27:14person about collecting collecting
27:15stamps, maybe they say like I so
27:17passionate because I will always find
27:18new stuff and I keep on learning about
27:20new stamps and learning and adventure
27:23and discovering is something I'm also
27:25passionate about. So if you want to
27:27become a better at people's skills then
27:30look beyond the interest and what people
27:32are saying be more curious because
27:34behind that is the emotion and the
27:35feeling because that's what you can
27:37actually connect over
27:39>> beautiful [laughter]
27:41>> well done.
27:42>> Thank you.
27:43>> I get very emotional at the start.
27:45[laughter]
27:45>> Yeah,
27:46>> I could really see it. So really well
27:48done and
27:49>> fantastic job. I think you should be
27:50sitting here and I should be sitting
27:52there. [laughter]
27:53>> We can do that in an hour.
27:56>> [gasps]
27:59>> I would love to to
28:01come back to the earlier Philip H again
28:04because now you're sitting here sharing
28:05all these stories and it's super
28:06engaging and
28:09I'm still thinking like how how did you
28:12get here? How did you
28:14get so comfortable and so skilled at at
28:16telling stories? Can you are there any
28:18more back in the day stories you can
28:21talk about when you were in your job at
28:24Uber or were in the corporate
28:26environment or starting your career.
28:29>> So this is a super broad question but
28:31let's let's see if you have anything to
28:33share on this.
28:33>> Yeah. So on this one I actually I used
28:37to suck at telling stories and speaking
28:40actually in front of any audience and
28:42for years I just felt that it was
28:44holding me back so much. So anytime I
28:46had to give a presentation I was just
28:48like getting super nervous trying to
28:51remember every single sentence fully
28:52rehearsing it and I was just bad and I
28:54felt hey that is holding me back so much
28:58and after years and years I felt like
28:59hey do I want to continue this path
29:02right where it just like this defined my
29:05life
29:07and then there was this one point that
29:09was almost like a reset and that was
29:11actually also here in Amsterdam during
29:14co during
29:15Uber fired 30% of the workforce and I
29:19lost my job on this day.
29:22I remember this one day, this day where
29:25I lost it. I was at at home in my
29:27apartment, right? Scrolling through, I
29:28don't know, random animal videos just
29:31life is meaningless.
29:33But there on this one moment pops up
29:36this ad. And I usually I hate those ads,
29:38right? I click them away. But this time
29:40I'm like, whoa, this is interesting.
29:42Wow, fascinating. I didn't just watch a
29:45minute two I watched 27 minutes of that
29:49ad and after those 20 minutes seven 27
29:53minutes I'm like what on earth just
29:55happened here right why did I watch this
29:56like 27 minutes and it was this ad by
30:01this guy Scott Harrison Scott Harrison
30:04the founder of Charity Water
30:07>> and that guy is just an incredible
30:09storyteller and when I rewatched the ad
30:11realized that this guy was just telling
30:14story story story about how he started
30:16about how they helped and when I saw
30:18this I thought wow that is a superpower
30:22like I want to learn that stuff and so
30:24this one moment actually made me so
30:26curious about it because I felt hey I
30:29was miserable in my corporate life
30:30before but that stuff that seems like
30:33actually a life skill that I want to
30:35master and immediately after I signed up
30:38for my first course and that's actually
30:40that was my first storytelling course
30:42during co and that just got it all
30:45started.
30:47>> Very cool. Can you can you can you talk
30:50about
30:51the science of storytelling because
30:53you're telling this story about the
30:55founder of Charity, Charity Water, and
30:57why you're so hooked. Can you tell us
30:59about what happens in the brain when
31:01people tell stories when you're in the
31:03audience? What happens to the chemicals?
31:06>> Yeah, there are two
31:09two studies that pop to my mind. The
31:12first one was from Paul Zach who's a
31:16neuroscientist. He was running a
31:18research an experiment which was
31:20absolutely fascinating which just shows
31:22you which might change the way you
31:24speak. And so how what did he do in that
31:26experiment? He invited a bunch of
31:29volunteers to watch a short video. One
31:32video was a video of a dying boy with
31:35spending a day with his father. Clear
31:37story arc. It was typical story. The
31:40other one was also a boy with his father
31:43but he didn't know that he was having
31:45cancer. So there was no drama, nothing
31:47in there. Now what they did then they
31:50measured the levels of oxytocin which is
31:53like the love hormone before and after
31:56watching the video. The ones with the
31:58clear story arc where there was a clear
32:00challenge and struggle. They saw this
32:02huge spike in oxytocin,
32:04they had experienced much more of this
32:07feeling of love, trust and empathy while
32:11the others had basically no difference
32:13there. And that just showed us if you
32:15tell a story that has this clear arc and
32:17also a clear struggle, well, you
32:21automatically make them more acceptable
32:23for your idea, more open to your ideas.
32:26And so that's the first one. A second
32:27one that I absolutely loved is in 2009,
32:30Josh Glenn and Rob Walker walked to
32:33bunch of thrift stores in the US to buy
32:35a bunch of used items. Like random
32:37average item that we all have in our
32:38house, right? A nutcracker, a jar of
32:41marbles, all these useless items. And
32:44what they did then, they did something
32:46really cool. They instead of just
32:48putting them out there to sell them,
32:49they crafted a short fictional story for
32:52each one of the item. Now, originally
32:54they bought the 100 items for $129.
32:59How much do you think they were sold
33:01for?
33:03>> The original 129.
33:05>> Mhm.
33:08>> 20 bucks. [laughter]
33:11>> So, in total it was 129.
33:13>> Oh, in total 129.
33:15>> Mhm.
33:16>> So, yeah, let's say 600 600 bucks.
33:20>> It was 3,000 something. It was at the
33:23end a 2,700%
33:26increase in value.
33:27>> Wow.
33:27>> Just by sharing stories.
33:29>> And that was just fascinating. Sure, I'm
33:31not saying that you need to now sell
33:33something meaningless and just up the
33:35prices, but it just shows that if you
33:38want to actually increase the perceived
33:40value of your product, well, just
33:42include a story and it will
33:43automatically happen.
33:45>> Yeah. And this ties into a frustration
33:47of so many people, right? Because
33:49entrepreneurs selling their products or
33:51services and saying ah they just don't
33:54see the value right this is so important
33:56or just people in corporate jobs or in
33:59their lives telling sharing an idea of a
34:02holiday where where to go for the
34:03holiday pitching that to their spouse or
34:06>> in their corporate life having an idea
34:09for something
34:11>> and then not using storytelling and as a
34:13result people not buying into it. Uh so
34:17I see so many use use use cases where we
34:19can apply this.
34:20>> Absolutely.
34:21>> All right. So we've talked about
34:23different things and mainly storytelling
34:25but of course one of the biggest fears
34:28as well when it comes to speaking in
34:30general is public speaking and giving
34:33presentations.
34:34I would love to talk a bit more about
34:36that. And
34:38why are people so afraid of public
34:41speaking? Not because I want I'm judging
34:44them because I was super afraid of that
34:46and and I still am sometimes. But why do
34:49you think people are so afraid?
34:52>> Because people fear being judged. And
34:56that comes back to the old days, right?
34:59Thousands and thousands of years, we all
35:01were part of some sort of tribe. And
35:03back then, well, we developed those very
35:05sensitive social cues where it's like,
35:06hey, am I fitting in? Do people think,
35:08do they like me? Do they want me? Do I
35:11am am I part of this tribe? Because if
35:14they kicked you out, well, that would be
35:16bad, right? Because if we worked it out,
35:18well, there would be no one to warn us
35:19not to eat that stuff, no one to help
35:21us, defend us against this predator. And
35:24so, back in the days, this was life or
35:26death. But our brains still make us
35:30believe that same thing. So anytime that
35:32we speak in public, suddenly we're like,
35:34"Oh, hopefully people think that I'm
35:36smart. Oh, I hope they think that I'm
35:38qualified." We still care so much about
35:41the judgment of other people. And sure,
35:43it's not life or death anymore. But our
35:45brains have not evolved enough to see
35:48the difference. And so this is why we
35:51get so afraid because we fear the
35:53judgment of other people.
35:55>> And how can we overcome that? How can we
35:58maybe not 100% overcome it, but at least
36:00take steps in
36:02>> feeling more confident and quieting
36:04those voices in our head?
36:05>> Yeah,
36:07there is one tool that I love to use the
36:10most to become a more confident speaker
36:13and that is improv.
36:16Now, first, why does it matter so much?
36:19Improv is such a powerful tool because
36:22in improv, you [ __ ] up, right? You mess
36:24up all the time. And just for context,
36:26improv can be you're part of an improv
36:28group or you improvise by yourself or
36:30you improvise with a friend. But what is
36:32so good about improv is that you will
36:34mess up. Like you will constantly just
36:36be bad at it. And that is okay because
36:39the moment that you are bad at that,
36:41you're like, hm, all right. Okay. Yeah,
36:44I'm pretty bad at this. I can handle
36:46that. And the more data points you give
36:48your brains your brain where you're
36:50like, hey, okay, I messed it up, but I I
36:52survived. the more comfortable your
36:55brain will be and then you get into this
36:57mindset I'm okay no matter what and that
37:00is an ultimate superpower
37:04when I look at many companies and school
37:06systems
37:08this is not part of the DNA right many
37:10companies say and many schools also hey
37:13it's safe to fail here and everything
37:16you can try out
37:18I don't agree with that and I I don't
37:20see that happening there's a lot of
37:22focus on the result Right.
37:24>> What what's your view on this?
37:25>> Mhm. Yeah. I guess whole school system
37:29is a [laughter]
37:30[gasps] is this very antiquated system
37:33that teaches skills that might not be
37:36needed for for life.
37:38>> The same even with a higher graduation,
37:41right? I did an MBA in New York and at
37:43the end the stuff that I learned there
37:46and I was at one of the Ivy League
37:47schools, it's zero useful for actual
37:51business. So yeah, if I were to redesign
37:54some of the schools, some of the
37:55courses, I would focus much more on
37:57those soft skills, especially in times
37:59on AI, well, you're probably not being
38:03asked to run the statistics right now,
38:05but you will still be asked to give that
38:07presentation, to deal with people, to
38:09handle a difficult conversation. And so
38:11those are skills that are much more
38:13important to develop, especially in
38:14today's age. So, one thing I know when
38:18I'm giving a presentation, I'm prepared,
38:21right? I'm bringing the script. I'm I'm
38:24trying to get into it. Especially in my
38:26early career days, I wanted to give the
38:29perfect presentation. But then all of a
38:30sudden, there came a question from the
38:32audience
38:33>> and that totally caught me off guard.
38:36I've heard many people struggle with
38:37this. How do you deal with that?
38:40[clears throat]
38:40>> Beautiful. I love this.
38:43on this one. I I was in one moment where
38:46I saw a trainer do this wonderfully on
38:50how to m on how to respond to a
38:52difficult question or even criticism on
38:54the spot. Back then I did a sales
38:57training in Munich and right at the end
39:00there was Q&A and the trainer asks,
39:01"Hey, are there any questions?" Bunch of
39:02questions and this one guy says, "Well,
39:05to be honest, um yeah, I didn't learn
39:08anything. I think it was a complete
39:09waste." And boom, immediately when
39:11everyone was like, "Whoa, this is what
39:13how is this gonna evolve?" Everyone was
39:15just like on the edge. And it was
39:17obviously that guy was just a hater,
39:19right? Because it was an incredible
39:20training.
39:21>> And everyone was curious how is the
39:23trainer going to respond there.
39:25>> And what the trainer did was absolutely
39:27beautiful. He said,
39:29"Oh, wow. Thank you so much for sharing
39:32this feedback." Right? That's only how I
39:35grow. kind of curious what what would
39:38have made that training more meaningful
39:40to you.
39:41Boom. And just like that, like he
39:44diffused the situation because after
39:46that the hater he responded. But it was
39:48clear that the hater actually was taking
39:50a step back just by
39:53feeling listened to. And so this I felt
39:56was a beautiful way to to do that to
39:59respond to such a situation. So anytime
40:02that you're being asked a maybe very
40:03tough question, maybe a even some sort
40:06of criticism, the first step is to thank
40:09them even though it might hurt a little
40:11bit in the spot, but just to thank them
40:14and say, "Oh, wow. Thank you so much for
40:16sharing this." Because at the end, this
40:18is just how we grow.
40:19>> And so that's the first one. And then
40:21the second one is just to ask. Like
40:23people immediately go into defense mode.
40:25They're like, "What do you think? This
40:27is a stupid one. You're stupid."
40:29[laughter]
40:30they go into defense mode, but rather
40:32just ask them and you just ask them. So
40:35if you say more practical, could you
40:37clarify a little bit what you mean with
40:38that? And then just have them give them
40:42some space to explain that because that
40:44one buys yourself time, but it then also
40:47allows the other person to yeah share
40:51some of their thoughts and then you can
40:53just share an answer to whatever it is.
40:55But usually just by appreciating and
40:57asking them that already diffuses most
40:59of the situations,
41:01>> right?
41:03And that makes me realize how much of
41:05this public speaking and dealing with
41:07questions and storytelling is about
41:10diffusing or getting more comfortable
41:12with the internal emotions and instead
41:14of becoming defensive and reactive, just
41:17being curious about what what's
41:19happening and or about the audience,
41:21right? Mhm.
41:22>> And maybe that's something we can talk
41:23about as well. In general, a lot of
41:26people say, "What's a good tip for
41:29presentation skills?" Know your
41:30audience. But it's very general, right?
41:33Like, okay, sure, everybody knows that.
41:36>> What do you do or what have you done or
41:38what are you teaching people to get to
41:41know their audience better and make your
41:43presentation more in line with their
41:45goals and their needs and their hopes
41:47and frustrations?
41:49>> Got it.
41:51Every single presentation that you give
41:54should focus on solving one specific
41:57problem to your audience.
42:00And most people actually don't do this,
42:02right? They're like, "Oh, well, today
42:03I'm going to give a presentation on X,
42:05Y, and Z. And here are the five points
42:06that I'll cover." And yeah, this is it.
42:08This is a terrible presentation. But
42:10this is why I like to start a lot of my
42:12presentations with a big promise where I
42:16tell my audience today you'll uncover
42:20three practical tools on how to tell
42:22unforgettable stories at work. And so I
42:25tell them exactly what is in it for
42:27them. And so one tip that I give to a
42:29lot of people is start with that big
42:31promise. Tell your audience what is in
42:34it for them. And don't just say I I I
42:36but rather today you will find out how
42:39to save 10% in profits every single
42:42year. So focus on them. What can they
42:45gain of by listening to you? So that's
42:48what I do during the presentation. But
42:50what I do as well is before the
42:52presentation I actually think of one
42:54specific person and even if I don't know
42:56the audience but I think like I try to
42:59imagine this one person and I'm like
43:01thinking how am I going to help that
43:02person? how is their lives going to be
43:05different after listening to my
43:06presentation? And sure, it takes a
43:08little bit while if you don't know the
43:10audience, it feels a little bit weird,
43:11but the moment I focus on them, I just
43:13show up with a different mindset. I show
43:16up like ready to give, ready to help.
43:18I'm not so much stuck than in my head.
43:21And so, just imagining that person
43:23benefiting from your solution and one
43:25specific person actually helps you to
43:27show up with a completely different
43:28energy.
43:30>> I love that. And I see how that brings
43:32you out of your head and more into the
43:34audience, right? And into that service
43:36mindset.
43:37>> That's it.
43:38>> Right. You talked about how to start
43:41your presentation by framing the
43:44benefits or the outcomes for the
43:46audience. How do you end a presentation?
43:51>> That's that's a good one because most
43:52people have heard, "Yeah, I should have
43:54something interesting at the start." But
43:56most people suck at closing their
43:58presentation. They're like, "All right.
44:00Um, that's it. Are there any questions?"
44:04No. Okay. Ciao. [laughter] They're
44:07terrible at closing pres presentations.
44:10Let me split this in two. The first tip
44:12is never end your presentation on Q&A.
44:16Now, why is that? Because imagine you
44:19have this incredible presentation.
44:20Everything is going perfectly. Then you
44:22finish on Q&A and then you get a bunch
44:24of weird questions. this is the last
44:27thing that people remember from your
44:28presentation. That would suck, right?
44:31So, we want to be in control of that.
44:33And so, the better way is to have the
44:37Q&A before the closing statement. So,
44:40let's say you finish your last point,
44:41you then have Q&A, and then you have a
44:44closing statement that is already
44:45pre-planned. And when you do Q&A, what I
44:48usually try to do is instead of saying,
44:50"Are there any questions?"
44:54Crickets, right? You say, "We have time
44:56for three questions. What questions do
44:58you have?" And now it seems like a
45:00simple reframe, but it actually is more
45:03encouraging to the people to then ask a
45:05question. And so this is what I do. And
45:07then the second thing is I try to have a
45:09closing statement in in the end. And
45:12that closing statement, you just repeat
45:15maybe your three main points that you
45:16mentioned or the main point that you
45:18mentioned or takeaway. And then you
45:20finish maybe on a final inspiring story.
45:23a final inspiring story where it's like
45:26okay yeah I think I can do that so you
45:29share almost like this final anecdote
45:30where people are like you know what yeah
45:32I can do that I to today I come home and
45:36I will change that that's then the ideal
45:38closing
45:39>> yeah so we talk about public speaking
45:41and you and I are talking about reps a
45:44lot just practicing more and getting the
45:47reps in
45:48but for people who say like hey I don't
45:51have so many opportunities to present
45:53event, right? Maybe a few times a year
45:55or once a month only.
45:58>> What do you say to them? How can people
46:00get the reps in even though they don't
46:02have the opportunities to practice?
46:04>> Mhm. Yeah. The best way to become a more
46:08confident speaker is getting more reps.
46:11And so, the easiest way to do that is
46:12just improvise by yourself. So, there I
46:16created a bunch of free tools. You can
46:17find them on speaking.games.
46:20Super easy. a bunch of improv games
46:21where you get a timer, a random topic,
46:23and you just start improvising on the
46:25spot. And you can do that with a friend
46:26or you do that by yourself. But this is
46:29how you get reps in because yeah, I
46:31agree. Like you're not going to become a
46:34great speaker if you just wait for this
46:36one moment like let me share a story
46:38here. No, you want to get reps as many
46:41times as possible. So really make your
46:44life the arena. every single
46:46conversation that you have, that is a
46:48chance to become a better speaker. Like,
46:50hey, you meeting right now a stranger,
46:53you could show up in your usual energy
46:55like, hey, hi there. Or you show up with
46:57a different energy, with a more giving
46:59energy, with a more curious energy. And
47:01so, think of every single conversation
47:03as your chance to become a better
47:06speaker. Make your life the arena.
47:10Some people say like, "Hey, you need to
47:12count to three or five or 10." and then
47:14approach this stranger or do whatever
47:17you
47:18>> don't want to do.
47:19>> Um, do you have any of those rules when
47:21you [snorts] think about are about to do
47:24something that scares you?
47:26>> Mhm.
47:28[snorts]
47:28>> Or do you have any other rules?
47:30>> Yeah. I remember back in the days when I
47:33was embarrassing myself on purpose, I
47:34used as well the 5-second rules like 5 4
47:373 2 1 boom and you go for that. That
47:40usually helps to take action.
47:43And today I almost see it as a as a rule
47:47to action for me if I see that something
47:49scares me. I know that, okay, this is
47:53the way to go because obviously I'm
47:55stretching my comfort zone every single
47:56day. But I feel that the reason why I've
47:59been able to grow so much and much
48:00faster than a lot of people, it is
48:02because I embrace that discomfort. And
48:05so every time that an awkward situation
48:06comes up, I actually think like, okay,
48:09yeah, I think I should go for that.
48:11Example, two weeks ago, a friend asked
48:15me from Brazil asked me, "Oh, Philippi,
48:18um, do you want to give a workshop for
48:20my mastermind of millionaires in
48:23Brazil?" And I was like, "Yeah, cool.
48:25Happy to do that." And he said, "But
48:27hey, there there's one more thing. It is
48:29in Portuguese." Like, [laughter]
48:32uh, so I lived in Brazil, right, in
48:342014. for a year. I worked in
48:35Portuguese, but I haven't spoken
48:37Portuguese in like 10, 11 years. But I
48:42said yes because why? I felt like
48:44[snorts]
48:45this this will be tough, right? This
48:47will this I I felt it. I felt that this
48:50will be a difficult situation.
48:53But because it felt like this, I said
48:54yes to this stuff. And I made this a
48:56rule. Anytime that something feels a
48:58little bit scary, I go for that. And
49:01that at the end is the reason why I'm
49:03much faster than others or why I grow
49:06more because I embrace the discomfort.
49:09>> Yeah. You also challenged me when I
49:11[snorts] was starting my YouTube
49:13journey. You said, "Hey, if you want to
49:16become better, you have all the content
49:17and what you can grow in or what will be
49:20most important for your growth is camera
49:22confidence."
49:23>> So, put the reps in and let's have a
49:25challenge, right? So you and I did a
49:26challenge of 30 days and
49:29>> every day record a video without script
49:31and then upload it. Do you see that in
49:33the same because you al also have done
49:36that and do you see that in the same
49:38umbrella of discomfort or how how do you
49:40see that?
49:41>> Yeah, it is it is the same. Yeah. And
49:44that one is actually beautiful one and I
49:46remember I'm so grateful that we both
49:48did that and maybe some context for
49:49whoever is watching right now. It's both
49:52Hilbert and I uh like we felt a little
49:55bit uncomfortable on speaking on camera
49:57and even though I've recorded tons of
49:58videos there, I was hiding often times
50:00behind the script and at the end I
50:02didn't want that to hold me back
50:04anymore. And so what we did there is
50:06this little challenge where we just
50:08recorded one talking head video for like
50:1030 days and that was so cool. That was
50:13so beautiful, so liberating because
50:16yeah, before that right now I was
50:18overthinking everything. I was even
50:20going in the street and holding a
50:22camera. I thought this this is crazy.
50:24This is madness, right? I look like one
50:25of those Gen Z wankers um that is just
50:28filming themselves constantly. But it
50:31was so liberating at the end. And right
50:33now I feel that hey, I'm in control.
50:35Anytime that I want to record a video, I
50:37can easily do that in one take only. And
50:39that only came after 30 days, which is
50:41pretty cool.
50:42>> Yeah. Beautiful. It's very fast indeed.
50:44Even after a few days, I felt the
50:46difference already. In the beginning, I
50:47was I was looking around like, "Hey, are
50:49there any people in this street where
50:51I'm about to record a video or maybe I
50:53should wait a little bit and
50:54procrastinating, but after some time, I
50:57felt more comfortable." And I really
50:59encourage everybody listening or viewing
51:01or watching to to take these little
51:03steps or even do a voice note to a
51:06friend in in a bit more storytelling way
51:08instead of summarizing because all these
51:10little things make such a big difference
51:12in terms of how you grow and expand your
51:15comfort zone. M so true.
51:17>> Yeah. So yeah, in this conversation
51:19you've given so many tips, so many micro
51:22and macro stories and it has been super
51:26engaging,
51:27but I also know that you've not always
51:29been here, right? Not having the skills,
51:32not having this comfort level.
51:36But is there something that you're still
51:38afraid of or still working on or still
51:41struggling with? The one thing that I'm
51:43working on right now is
51:47to change a little bit the energy how I
51:50show up in life because so far I've
51:53accomplished most of the things in my
51:54life through more like this bulldozer
51:57energy. I know we talked about that
51:58before where it's like I get so many
52:00things done. I'm just super productive
52:02and boom boom boom just pling through.
52:05And at the end that stuff got me done
52:08quite a lot. But I feel that at this
52:10stage where I'm right now, I want to
52:12come more from this very intuitive
52:14energy where it's like, hey, I'm just
52:16here to create, to almost like let the
52:18universe guide me and just be more more
52:22at peace and more connected throughout
52:24the day. And I know this sounds a little
52:25bit woo, a little bit spiritual, but I
52:27feel that right now after taking this
52:29first step right now, this will be my
52:31future growth. And so the thing that I
52:33struggle with the most is I know it, but
52:37then something comes and I'm like just
52:40fully into the weeds, getting
52:42frustrated, being like, "Oh, this I hate
52:43this so much." And then just letting
52:45work drag me down, becoming frustrated.
52:49And for me right now, it's just this
52:50constant struggle where I'm like, "Okay,
52:52hey, Phillip, you don't need to do this
52:56in order to feel good about yourself, to
52:58be accepted. Like, you don't need to
53:00grind all the time. you it's okay to
53:03take it back. And so right now I have
53:05this realization but I'm right now on
53:08this path of making this also actually a
53:10priority. Not just knowing it but really
53:12embracing it in day-to-day.
53:14>> Beautiful. And actually, I've I've seen
53:16that change already a little bit from
53:19from the bulldozer to [laughter] the the
53:21the different energy and
53:23>> and it's beautiful because I see that in
53:25your YouTube videos in in podcast and
53:27and how you show up with anyone and and
53:30I'm very grateful for the relationship
53:32we have built, the friendship and the
53:35mindset of growth and pushing each other
53:38to do stuff we're scared of because
53:41that's that's what really brings results
53:44and and and a lot fun and new moments in
53:47>> true.
53:48>> So yeah, before we before we close
53:51because I feel this is kind of a natural
53:54moment to uh to close is I would love to
53:58ask you one more question about if if
54:01you listen to this episode, what is what
54:04is one takeaway?
54:06>> What is the mo most important thing for
54:08people to to take home from this
54:10episode? The one thing I want people to
54:13know is
54:15is know that you have
54:18incredible stories. And if you think
54:22right now that
54:24you you don't tell any stories, it's
54:26usually because you think you don't have
54:28any interesting stories in your life.
54:29And so one thing that I would encourage
54:31you to do is and I think you have been
54:33doing this exercise as well. It's called
54:34an exercise called homework for life
54:36from Matthew Dicks. And so what that
54:38means is just every single day you sit
54:40down and you ask yourself if I had to
54:42tell a story from today, what would be
54:44that one story? What would be that one
54:46moment that touched my heart? And then
54:48you just sit down and you write down the
54:50date and that moment. And once you do
54:53that for a consistent period, you'll
54:55realize like, hey, every single day
54:58there's actually moment that could be
54:59turned into a beautiful story. And so
55:02the more you collect those moments, the
55:04more you will grow as a storyteller. So
55:06if I could give anyone a tip, do this in
55:10combination with improvising stories. So
55:12you gather the moment and you improvise
55:14a story and that is those two things
55:17combined will turn you into a magnetic
55:20storyteller.
55:21>> Beautiful. And I love that we did an
55:23example of that as well halfway about
55:26[laughter]
55:26>> improvising stories and
55:29>> it's it's lovely to see how you bring
55:31that giving and service mindset even to
55:33these kind of conversations. So thank
55:35you for your generosity with all the the
55:37tips and stories and I feel this has
55:41been super useful for me and for anyone
55:43watching. Uh so thank you. Thank you for
55:46this conversation and for the friends
55:49friendship we've built.
55:50>> Thank you so much. It was an honor.

About this transcript

This page contains the full transcript of Everything I Know About Storytelling (After Coaching 1,000+ People) by Philipp Humm, generated from the public captions YouTube serves with the video. The transcript has 10,164 words across 1,476 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.