Every Social Media Platform Explained In 10 Minutes — Transcript

Full transcript

1. 0:00Facebook Facebook is the king of social
2. 0:03networks boasting nearly 3 billion
3. 0:04monthly users that's almost 37% of the
4. 0:07entire world it's not just about posting
5. 0:10updates Facebook Messenger is a hit too
6. 0:12with 931 million folks messaging each
7. 0:15month it's especially handy for small
8. 0:17businesses looking to chat with
9. 0:19customers and it's packed with over 7
10. 0:21million advertisers getting started on
11. 0:23Facebook is a breeze no matter what
12. 0:25you're sharing text posts photos videos
13. 0:27or Stories the real magic of Facebook is
14. 0:30in genuine connections particularly
15. 0:32among friends and family that's why it's
16. 0:34all about sparking real conversations
17. 0:36and bringing people together want to get
18. 0:38noticed start a conversation that
19. 0:40matters Instagram Instagram is all about
20. 0:44sharing life through pictures and videos
21. 0:46it's the perfect place to show off what
22. 0:48you're up to whether that's your latest
23. 0:49product your coolest service or just
24. 0:51snapshots of your daily life you've got
25. 0:54options Galore make regular posts share
26. 0:56stories that last 24 hours create reals
27. 0:59for those catch Clips or go live to chat
28. 1:01in real time for businesses there's a
29. 1:04special Instagram business profile that
30. 1:06helps you see how well your posts are
31. 1:07doing and lets you plan your posts in
32. 1:09advance it's also great for Gathering
33. 1:11content from your followers who love to
34. 1:13share and tag their favorite Brands if
35. 1:15you're looking to shine on social media
36. 1:17Instagram is where the glitter's at X
37. 1:20Twitter Twitter is where thoughts and
38. 1:22ideas take flight in 280 characters or
39. 1:25less it's a bustling Hub of conversation
40. 1:28where users from the famous to the every
41. 1:29every day person share updates opinions
42. 1:31and news through quick Snappy messages
43. 1:33known as tweets here you can tweet text
44. 1:36blurbs pictures videos links and gifs
45. 1:39making Twitter a Swiss army knife for
46. 1:41digital expression it's the pulse of the
47. 1:43planet for current events and the latest
48. 1:45trends with hashtags that connect you to
49. 1:47wider dialogues and retweets that can
50. 1:49make a message go viral whether you're
51. 1:51looking to chime in on Hot Topics follow
52. 1:53live event updates or just see what's on
53. 1:55the world's mind Twitter is the place to
54. 1:57be Tik tock Tik Tok exploded onto the
55. 2:01scene in 2017 becoming a sensation for
56. 2:04short catchy videos it's not just about
57. 2:06being entertaining it's where Trends are
58. 2:08born and go viral from 15-second dance
59. 2:11routines to 10-minute mini docs users
60. 2:13spice up their videos with cool tunes
61. 2:15and funky filters whether it's lipsync
62. 2:17battles fashion tips or quirky
63. 2:19challenges there's something for
64. 2:21everyone it's a hit with the younger
65. 2:22crowd with tons of us users under 30
66. 2:25making it a hot spot for Brands looking
67. 2:27to make a splash with the youth and with
68. 2:29its recent Crown is the most visited
69. 2:31Internet site surpassing even Google Tik
70. 2:33tok's the place to be for fun Fast and
71. 2:35Fresh content that can take off
72. 2:37overnight WhatsApp WhatsApp isn't just
73. 2:40for catching up with friends anymore
74. 2:42with over 2.78 billion users worldwide
75. 2:45this app has become a must have for
76. 2:47businesses too in 2018 WhatsApp stepped
77. 2:50up its game with WhatsApp business
78. 2:52making it a go-to for companies big and
79. 2:54small now over 200 million businesses
80. 2:57use it every month to chat with
81. 2:58customers and keep them in the loop
82. 3:00about their orders small businesses get
83. 3:02started with the WhatsApp business app
84. 3:04while the big players use the WhatsApp
85. 3:06business API it's a game changer for
86. 3:08customer service letting businesses
87. 3:10everywhere talk directly to their
88. 3:11customers in a way that's easy and
89. 3:13personal telegram telegram is a unique
90. 3:17messaging app known for its strong focus
91. 3:19on security and privacy thanks to
92. 3:21endtoend encryption that keeps all your
93. 3:22chats and media sharing safe it's super
94. 3:25userfriendly working smoothly across
95. 3:27different devices and you don't have to
96. 3:29worry about how big your files are when
97. 3:30you send them this has made it really
98. 3:32popular especially for people who are
99. 3:34looking for a secure way to communicate
100. 3:36for businesses telegram isn't just about
101. 3:38talking to customers it's got some cool
102. 3:41features like chat Bots that can
103. 3:42automate conversations and channels
104. 3:44where you can send updates to lots of
105. 3:46people at once up to 200,000 in a single
106. 3:48Channel this makes telegram a powerful
107. 3:51tool for any brand that wants to keep in
108. 3:53touch with its audience in a secure
109. 3:55efficient way YouTube YouTube is the
110. 3:58go-to place for video content with
111. 4:00people watching a billion hours of
112. 4:02videos every single day it's like a
113. 4:04giant Library where you can find videos
114. 4:06on just about anything making it the
115. 4:08second most used search engine right
116. 4:10after Google its parent company for any
117. 4:13business looking to get into video
118. 4:14marketing having a YouTube channel is
119. 4:16key it's a space where you can share
120. 4:18your videos talk to your audience and
121. 4:20show off what your brand is all about to
122. 4:22make sure people find your videos you
123. 4:24can use YouTube SEO strategies and even
124. 4:26run ads these steps can help your videos
125. 4:29get more views and make your brand stand
126. 4:30out on this huge platform WeChat WeChat
127. 4:35is more than just a messaging app it's a
128. 4:37do-it-all platform That's essential for
129. 4:38over 1.32 billion monthly users in China
130. 4:42and many more across Asia since its
131. 4:44start in 2011 by 10cent it's grown into
132. 4:47a place where you can chat shop pay for
133. 4:49things and even make reservations for
134. 4:51any business looking to get noticed in
135. 4:53China WeChat is a gold mine it lets you
136. 4:56advertise team up with popular users and
137. 4:58directly connect with Millions Through
138. 5:00official accounts and WeChat moments
139. 5:02this makes WeChat a key player for
140. 5:04businesses aiming to make a mark in the
141. 5:06Asian market Snapchat Snapchat really
142. 5:09changed the game with its focus on
143. 5:11photos and videos that disappear after a
144. 5:13bit called snaps it was one of the first
145. 5:15to use the vertical video format which
146. 5:17others like Instagram and Tik Tok picked
147. 5:19up on later even though Snapchat had a
148. 5:21tough time when Instagram stories came
149. 5:23out and grabbed some of its Spotlight
150. 5:25it's still a big deal especially Among
151. 5:27Us teens with 69% of them using it this
152. 5:30makes Snapchat an important place for
153. 5:32any brand looking to connect with the
154. 5:34younger crowd if you're thinking about
155. 5:36using Snapchat for your business but
156. 5:37don't know where to start a beginner's
157. 5:39guide can help you get the hang of it
158. 5:41and if you're stuck choosing between
159. 5:42Snapchat and Instagram a side-by-side
160. 5:45comparison might just help you figure
161. 5:46out what's best for your brand Pinterest
162. 5:50Pinterest is all about finding and
163. 5:51sharing inspiration users Pin images
164. 5:54that catch their eye which often link
165. 5:55back to websites blogs or product pages
166. 5:58this unique feature makes Pinterest a
167. 6:00Powerhouse for driving web traffic and
168. 6:02its users are known for being ready to
169. 6:04buy what they see in fact people on
170. 6:06Pinterest are seven times more likely to
171. 6:08purchase products they've pinned this
172. 6:10makes the platform a marketing Gold Mine
173. 6:13especially for businesses in Fashion
174. 6:14Beauty home decor gardening and DIY if
175. 6:18your business fits into one of these
176. 6:19categories Pinterest could be a
177. 6:21GameChanger for getting noticed online
178. 6:23and drawing more customers to your site
179. 6:25reddit reddit is known as the front page
180. 6:28of the internet and for a good reason
181. 6:30with about 1.7 billion visits every
182. 6:32month it's a place where you can find
183. 6:34the latest news celebrity q&as and deep
184. 6:37dives into all sorts of topics the heart
185. 6:39of Reddit is its subreddits which are
186. 6:41like many communities dedicated to every
187. 6:43interest Under the Sun but if you're
188. 6:45thinking of using Reddit for your brand
189. 6:46you've got to pick the right spots for
190. 6:49example a beauty brand might fit right
191. 6:50in on r/ beauty one thing to keep in
192. 6:53mind is that Reddit isn't big on
193. 6:55self-promotion to really be part of the
194. 6:57community you need to join in by asking
195. 6:59questions giving answers and jumping
196. 7:01into discussions without pushing your
197. 7:02products too hard LinkedIn LinkedIn is
198. 7:06the go-to network for professionals with
199. 7:08around 424 million people using it every
200. 7:10month it's where experts in all kinds of
201. 7:13fields meet up to exchange ideas and
202. 7:15advice and where companies can build
203. 7:16their reputations and find great
204. 7:18employees for any business looking to
205. 7:20grow LinkedIn is a treasure Trove of
206. 7:22opportunities you can make your brand
207. 7:24stand out and connect with exactly the
208. 7:26right people using smart strategies and
209. 7:28targeted ads write down to ads that pop
210. 7:30up in users inboxes whether you're
211. 7:32sharing your latest insights or looking
212. 7:34for new Talent LinkedIn is the place
213. 7:36where professional shine quora quora is
214. 7:40all about questions and answers covering
215. 7:42just about any topic you can think of
216. 7:44it's a place where people go to share
217. 7:46what they know and to learn from others
218. 7:48for a business quora can be a smart way
219. 7:50to get noticed you can set up a page for
220. 7:52your business or have team members jump
221. 7:53in as experts to help out with questions
222. 7:55that relate to what you do or the field
223. 7:57you're in quora also has its own way to
224. 8:00run ads making it easier to put your
225. 8:02products or services in front of people
226. 8:03who are already looking for answers
227. 8:05since lots of quora users are there to
228. 8:07research especially before they buy
229. 8:09something big online it's a great spot
230. 8:11to meet potential customers right when
231. 8:13they're deciding what to buy Discord
232. 8:17Discord started as a favorite spot for
233. 8:18gamers to chat but it's turned into so
234. 8:21much more now it's a place where you can
235. 8:23have live voice and text chats create
236. 8:25your own Community or even host a server
237. 8:27what makes Discord so popular is how
238. 8:29easy it is to use how you can tweak it
239. 8:31to do what you need and the fact that
240. 8:33you can jump on from any device it's not
241. 8:35just for gaming anymore people use
242. 8:37Discord for all sorts of things from
243. 8:39business meetings to online classes
244. 8:41making it a go-to app for bringing
245. 8:43people together no matter the topic
246. 8:45twitch twitch started as the go-to place
247. 8:48for gamers to stream their gameplay live
248. 8:50but it's grown to include all sorts of
249. 8:52entertainment on Twitch anyone can set
250. 8:55up a channel and start streaming
251. 8:56chatting with viewers in real time it's
252. 8:58a key spot for the gaming world with
253. 9:00programmers teams and big tournaments
254. 9:02all making their home here but what
255. 9:04really sets twitch apart is its focus on
256. 9:06community streamers build up dedicated
257. 9:08groups of fans and can make money from
258. 9:10their channels through things like
259. 9:12subscriptions donations and sponsorships
260. 9:14it's a lively platform where creators
261. 9:16and viewers really get to connect Tumblr
262. 9:19Tumblr is a big deal in the world of
263. 9:21microblogging with 135 million people
264. 9:24using it every month to share all sorts
265. 9:26of things you can post textt photos
266. 9:29videos gifs audio clips and links making
267. 9:31it super versatile what's really cool
268. 9:34about Tumblr is how much you can
269. 9:35customize your blog it's so flexible
270. 9:38that lots of folks use their Tumblr like
271. 9:39a personal website tailoring it to show
272. 9:42off their style and interests in a
273. 9:43unique way threads threads created by
274. 9:47Instagram popped up as a new option for
275. 9:49those looking for something like Twitter
276. 9:51in 2023 it got a ton of attention right
277. 9:54away with 100 million people signing up
278. 9:56just after it launched even though there
279. 9:58was a bit of a drop in how much people
280. 10:00were using it at first threads kept
281. 10:02adding cool new stuff which helped bring
282. 10:04more users in every month Mark
283. 10:06Zuckerberg the big boss at Facebook said
284. 10:08threads is close to having 100 million
285. 10:10monthly active users now he's really
286. 10:12excited about it and thinks it could hit
287. 10:141 billion users before long thanks for
288. 10:17watching drop a comment to let us know
289. 10:19which topic you'd like us to explore
290. 10:20next or if you're interested in a more
291. 10:22detailed video about any of these social
292. 10:25media platforms