Every futuristic feature of Mercedes' Vision AVTR | British GQ — Transcript

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1. 0:00[Music]
2. 0:09so
3. 0:10um well congratulations this is an
4. 0:12incredible looking car
5. 0:14can you explain to me first of all
6. 0:16exactly what the connection is with the
7. 0:17avatar
8. 0:18is it inspired by the films yes
9. 0:22definitely we were watching the movie
10. 0:24quite in the beginning from the process
11. 0:26and uh right then starting sketching and
12. 0:29seeing the
13. 0:30shapes first of the movies and also
14. 0:32trying to
15. 0:34pull out the core values which the movie
16. 0:36transfers like
17. 0:37sustainability in harmony with nature
18. 0:40also bring it in harmony with our brand
19. 0:42philosophy
20. 0:43to have the best of two worlds basically
21. 0:46so this notion of humans and machines
22. 0:48merging that's very much what we see
23. 0:50with the avtr isn't that right yes it's
24. 0:53a human machine merge
25. 0:55and it's not just the normal car anymore
26. 0:59it's a living object
27. 1:00that interacts with you the rhythm of
28. 1:02your poles will
29. 1:04be shown in the car and you will feel
30. 1:06the car is alive
31. 1:07so working really close to the interior
32. 1:09designer
33. 1:10and user experience designer we created
34. 1:13a
35. 1:13inside out holistic sculpture so it's
36. 1:17sort of
37. 1:18self-aware that's amazing
38. 1:20[Music]
39. 1:23you are standing beside the craziest
40. 1:26wheels
41. 1:27i think i've ever seen in any car the
42. 1:29sort of lights
43. 1:30were inspired by the wind sprites in the
44. 1:32film is that right right yeah exactly
45. 1:34the wood sprite was kind of like the
46. 1:37most
47. 1:38striking and iconic thing to me it is
48. 1:40about the round shape which is
49. 1:42friendly and it's about the movement
50. 1:45which is really fluent and the
51. 1:47interaction with the
52. 1:49characters by having the spherical shape
53. 1:51from far you already see okay it's
54. 1:54really stunning round proportion and
55. 1:56might be soft
56. 1:57and that's also the thought behind
57. 2:00because you can drive around
58. 2:01on different terrain without harming the
59. 2:04environment it's really
60. 2:06nice to look at it's almost hypnotic the
61. 2:09core
62. 2:10is more stable core it's more metal
63. 2:13and outside is the rubber we had to
64. 2:16prototype
65. 2:16a totally different tyre concept
66. 2:20it's a paradigm shift you don't see it
67. 2:22that's the rim
68. 2:23that's the tire it looks more like a
69. 2:26grown
70. 2:27sculpture oh that's that's fascinating
71. 2:29the side of the car
72. 2:30how do how do we get in and out of it
73. 2:32the doors
74. 2:34they open like a typical mercedes gull
75. 2:37wing
76. 2:37looking at the banshee dragon from the
77. 2:39movie it's quite similar
78. 2:41gesture because the wing movement and
79. 2:43the car is
80. 2:44basically transferring that the other
81. 2:46area that's
82. 2:47incredibly fascinating the avtr is the
83. 2:50at the rear so what do these do yeah
84. 2:53here
85. 2:54on the back of the car 33 flaps and the
86. 2:56main function
87. 2:58is the communicative aspect so
88. 3:00approaching the car
89. 3:01you already see like oh something's
90. 3:03happening like the car has its own
91. 3:05life let's say and then you step into
92. 3:08the car
93. 3:09and you drive it you're driving more
94. 3:11aggressively you accelerate
95. 3:13it can move towards the direction and
96. 3:16that's also the
97. 3:18show your intention as a driver from the
98. 3:20inside to the outside
99. 3:26welcome to the interior of the avtr
100. 3:28these seats were inspired by this leaf
101. 3:30hammocks in the film mvtr
102. 3:32this loop connects the interior
103. 3:35perfectly
104. 3:36it grows up it becomes the headrest of
105. 3:38the front seat when it's going downwards
106. 3:40again
107. 3:41and becomes the center console in the
108. 3:43center is growing
109. 3:44over the dash into the a-pillars and
110. 3:46then again to the open line
111. 3:48this is just a symbolic for this
112. 3:52connection between exterior design
113. 3:54interior design
114. 3:55and the ui ux system okay so the idea of
115. 3:59a human and the machine merging how does
116. 4:02that actually work
117. 4:04the control button we just called merge
118. 4:06controller is located in the center
119. 4:08so everything is absolutely symmetrical
120. 4:11i just laid my head down
121. 4:13on the center console now i'm connected
122. 4:15with the car the heart speed of the car
123. 4:17is just now synchronizing with my
124. 4:19heartbeat
125. 4:20now i'm able to steer the car it's not
126. 4:23steering in a normal way it's more or
127. 4:24less conducting yeah like riding on a
128. 4:26horse
129. 4:27the horse is just riding by himself but
130. 4:30i could give him a hint into one
131. 4:32direction
132. 4:32with a normal steering wheel you could
133. 4:34not steer the front and the reels
134. 4:35separately
135. 4:37this one allows that because we could
136. 4:39move forwards backwards or we could
137. 4:41rotate
138. 4:42it's a totally different um kind of
139. 4:45driving
140. 4:46[Music]
141. 4:50sustainability is obviously a major
142. 4:52aspect of this car what have you got in
143. 4:54in in the avtr what are you sitting on
144. 4:57it's dynamic dynamic is just an
145. 5:00artificial leather
146. 5:01um it is made of old clothes
147. 5:04and recycled pt bottles so 100
148. 5:08sustainable and vegan for sure and this
149. 5:12fabric here is um made out of recycled
150. 5:15pt bottles as well
151. 5:16on the floor we just work with that kind
152. 5:19of ratan it is
153. 5:20called carhoons with using that material
154. 5:23because it
155. 5:24means that the rainforest should be has
156. 5:27to grow up as well
157. 5:28so it's just in balance
158. 5:31[Music]
159. 5:35i'm struck by the fact that it's 6
160. 5:36meters long quite difficult basically
161. 5:40control the proportions and the form
162. 5:42language of a car
163. 5:44that is that long we started off with a
164. 5:46simple
165. 5:47basic pen sketches pen and paper to see
166. 5:50the
167. 5:51relationships of the height the length
168. 5:53the width
169. 5:54and after this stage a 2d rendering in
170. 5:56photoshop trade into
171. 5:593d modeling but in the end you can't
172. 6:02replace the physical clay model nothing
173. 6:05can beat
174. 6:06also your human senses of seeing it with
175. 6:09your own eyes and touching it also
176. 6:11i'm just trying to think how you would
177. 6:13summarize it i mean you could summarize
178. 6:14it in one word and that would be harmony
179. 6:16i mean this
180. 6:16this is about sustainable transport
181. 6:18sustainable luxury
182. 6:20also a vehicle that interacts with
183. 6:23nature
184. 6:23completely harmoniously rather than
185. 6:25being at odds with it
186. 6:26it's not about taking advantage of
187. 6:29something
188. 6:30of your environment of other people
189. 6:32being responsible also for
190. 6:34what you create and this car shows
191. 6:37or gives at least the message that we
192. 6:40want to go in that direction
193. 6:41congratulations you've you know it's an
194. 6:43amazing amazing looking thing
195. 6:53[Music]
196. 6:59you