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English Learning Podcast Conversation Episode 12| Intermediate| English Podcast For Learning English — Transcript

by Learn English Easily & Quickly · 3,077 words · 501 segments · language en · Watch on YouTube

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0:03welcome back English Learners my name is
0:05Marco and I am joined by Erica how are
0:08you Erica I'm doing great Marco and you
0:11excellent I'm doing really well and I'm
0:13really excited about our lesson for
0:15today that's right we've got an
0:16intermediate lesson today and we're
0:19going to study some real English English
0:22that you use every day right that's
0:23right English that native speakers
0:25really use exactly and today as Erica
0:29mentioned we have an intermediate lesson
0:31and not only is it intermediate but it's
0:33a business lesson yes so today we're
0:36listening into a sales meeting and we're
0:39going to learn some great useful English
0:42to talk about sales strategies so we're
0:45going to learn English for sales
0:46strategies for making suggestions and
0:48for responding to suggestions great so
0:51why don't we take a look at our
0:53vocabulary preview for today vocabulary
0:56preview so our vocabulary preview is is
1:00a part of our lesson when we teach you
1:02some really important words that will
1:04help you to understand the dialogue
1:06better okay great so that is what
1:09vocabulary preview is we have two words
1:12for you today and we can start off by
1:15looking at the first one our first word
1:17today is Drive Sales Drive Sales Drive
1:22sales to drive sales and that means to
1:26increase sales right to sell more
1:29exactly so to drive sales okay so now
1:32let's look at our second word and it's
1:35an interesting one it's promotion
1:37promotion promotion promotion so Erica
1:41what is a promotion exactly okay so here
1:44we're not really talking about getting a
1:46better job right okay yeah not like a
1:49job promotion no we're talking about a
1:52marketing strategy okay so I can give
1:54you an example suppose that I want to
1:56buy shampoo uhhuh and if I go to the
1:59Super market and I see buy one and get
2:02one free so that's a two for one that's
2:05a two for one promotion yeah okay that's
2:07a sales promotion or perhaps the shampoo
2:10in the supermarket is less expensive
2:13than usual maybe yeah usually maybe it
2:16costs $5 but today it costs $4 that's a
2:19sales promotion great so that's a really
2:21good marketing strategy exactly and
2:23we'll hear this word in our dialogue
2:25today great so we are ready to listen to
2:28our dialogue it's going to be pretty
2:30fast so it might be a little bit
2:31difficult to understand but don't worry
2:33if you don't understand everything
2:35because later in this lesson we're going
2:37to explain all the important words and
2:41[Music]
2:53phrases all right people we're holding
2:55this meeting today because we've got to
2:57do something about our sales and we need
3:00to do it now I want Concrete Solutions
3:04how do you plan to drive sales
3:06Roger well um in fact we're the most
3:10expensive in the market so maybe we need
3:12to lower our prices to match the
3:13competitors lower our prices not very
3:16creative it'll never fly with Swan what
3:19kind of thinking is that jeez anyone
3:21have a better plan Natalie um perhaps um
3:24a promotion maybe a two for one offer or
3:27or something like that what that's the
3:29thing same thing bad idea really bad
3:32idea damn it people come on think the
3:35CEO will be here any
3:38minute hello Mr Swan H Mr Swan hello Mr
3:42Swan do we have any ideas yet yes Mr
3:44Swan we were kind of considering a two
3:46for one offer to get more competitive a
3:49two for one promotion H I kind of like
3:52the sound of that it sounds like
3:53something we should consider yeah
3:55exactly that's just what I was thinking
3:57in fact it's a brilliant idea I'm glad
3:59we thought that very
4:04[Music]
4:05creative okay so an interesting manager
4:08right I don't know about interesting
4:11maybe I would think bad manager we're
4:14going to talk about him later on in the
4:16show but now let's take a look at our
4:19language
4:21takeaway language
4:24takeaway okay so language takeaway is
4:27the part of our lesson where we teach
4:29you the most most important words from
4:31the dialogue all these words that we are
4:33going to focus on can be found in
4:36today's dialogue exactly so we have
4:39three words for you today let's look at
4:41the first one match the competitors
4:44match the competitors match the
4:46competitors match the competitors great
4:50so we have some examples for you so you
4:53can listen and try and see if you can
4:55figure out what match the competitors
4:57really means
5:00example
5:04one we guarantee that we can match the
5:07competitor's lowest
5:14price example
5:21two it's impossible for us to match the
5:24competitors our costs are just too high
5:33example
5:38three do you think we can match our
5:40competitors's prices and still keep our
5:43quality
5:49High ah okay so I see that match the
5:52competitors means to be as good as or
5:55better than other companies in the same
5:58industry exactly match the competitors
6:01all right so let's move to our second
6:03word today for language takeaways and it
6:06is in the market in the market in the
6:09market in the market we heard this
6:12phrase in the dialogue and it means in
6:15the industry exactly I can say for
6:19example English pod is the best language
6:22pod in the market so of all the podcasts
6:26that teach English English pod is the
6:29best of course no doubt about it I
6:31totally agree right or I can give you
6:34another example iPods are the most
6:37popular MP3 players in the market so of
6:41all the MP3 players in the world iPods
6:44are the most popular so let's move to
6:47our final word for today and it is it'll
6:50never fly it'll never fly it'll never
6:53fly it will never fly so this phrase
6:58sounds a little bit strange I know fly
7:00are we talking about an airplane here
7:02what's going on exactly but we're not so
7:05so we're going to give you some examples
7:07and try and guess what it'll never fly
7:09really
7:11means example
7:15one this marketing plan will never fly
7:18it's just too
7:24expensive example two
7:29[Music]
7:30what you want to sell bikinis in Alaska
7:34that'll never
7:39fly example
7:43three Brad told me his idea for a film
7:46script but the story will never fly it's
7:48not interesting
7:53enough so it means it won't work it
7:56won't work it's not a good idea they'll
7:58never agree exactly ex L great so now
8:01we've seen a lot of useful phrases and
8:03we are ready to listen to our dialogue a
8:05second time but this time it's going to
8:07be slow so you'll be able to understand
8:09a little bit better and you'll be able
8:11to hear the words and phrases we were
8:13just talking
8:17about all right people we're holding
8:21this meeting today because we've got to
8:23do something about our sales and we need
8:26to do it now I want concrete Solutions
8:30how do you plan to drive sales
8:33Roger well um in fact we're the most
8:39expensive in the market so maybe we need
8:42to lower our prices to match the
8:45competitors lower our prices not very
8:49creative it'll never fly with Swan what
8:53kind of thinking is that jeez anybody
8:57else have a better plan now Natalie um
9:01perhaps um a promotion maybe a two for
9:05one offer or something like that what
9:09that's the same thing bad idea really
9:13bad idea damn it people come on think
9:18the CEO will be here any
9:23minute hello Mr Swan oh Mr Swan hello Mr
9:27Swan do we have any IDE ideas yet yes Mr
9:31Swan we were kind of considering a two
9:34for one offer to get more competitive a
9:38two for one promotion H I kind of like
9:42the sound of that it sounds like
9:45something we should consider yeah
9:48exactly that's just what I was thinking
9:51in fact that's a brilliant idea I'm glad
9:55we thought of that very creative
10:04okay great I hope everyone understands a
10:06lot better now and I hope everyone could
10:08listen out for some of those key words
10:11right so now it's time for us to take a
10:12look at fluency
10:14Builder fluency Builder so with fluency
10:18Builder we try to help you increase your
10:21fluency we take a word or phrase that
10:24you already know and show you how to say
10:27it a little bit more naturally a little
10:29bit bit more like a native English
10:31speaker right and we have three of these
10:34words for you today yeah let's start
10:35with the first one okay so often
10:37students will say something like I'll be
10:41here soon or I will arrive soon right
10:45and these sentences are correct they're
10:47totally fine but I think there's a
10:49better way to say this right and we
10:51heard it in the dialogue so let's listen
10:53to what the person in the dialogue
10:56said the CEO will be here any
11:00minute the CEO will be here any
11:04minute okay so be here any minute he'll
11:07be here any minute it just sounds a
11:09little bit more natural yeah I think I
11:11use this phrase quite often he'll be
11:14here any minute he'll be here soon yeah
11:16great okay so let's move on to our
11:18second phrase for fluency Builder so
11:21this phrase will help you to learn how
11:23to say I'm thinking about something in a
11:26better sounding way right so you can say
11:28something like we are thinking about a
11:31sales strategy or that sounds like
11:34something we should think about right
11:36and it's perfectly correct yeah there's
11:38no problem with this but in the dialogue
11:41we heard something a little bit
11:42different so let's listen to it it
11:45sounds like something we should
11:47consider it sounds like something we
11:49should
11:50consider so consider sounds like a
11:53pretty natural way of saying it right
11:55yeah and you know I think it sounds
11:57really kind of smart yeah it sounds more
11:59formal even a little more professional
12:02it's a good word y okay brilliant so
12:05let's move on to our third word Marco
12:07you already said our third word oh yeah
12:10I actually did brilliant um that's a
12:13great word right there yeah a lot of
12:15people might say that's a great idea or
12:19great but in the dialogue we heard
12:21another way of saying the same
12:24idea that's a brilliant
12:27idea that that's a brilliant
12:31idea okay so this is great but I would
12:34have to say that it's a little bit more
12:36British English yeah I'd agree with you
12:38there but I also think it sort of gives
12:40more power to this idea that it's a good
12:43idea brilliant idea it's a really really
12:46good idea yeah yeah I like that word
12:48okay so we're ready to listen to our
12:50dialogue again a third time but at its
12:52normal speed
13:05all right people we're holding this
13:06meeting today because we've got to do
13:08something about our sales and we need to
13:11do it now I want Concrete Solutions how
13:15do you plan to drive sales
13:17Roger well um in fact we're the most
13:21expensive in the market so maybe we need
13:22to lower our prices to match the
13:24competitors lower our prices not very
13:27creative it'll never fly with SW
13:29what kind of thinking is that jeez
13:31anyone have a better plan Natalie um
13:34perhaps um a promotion maybe a two for
13:37one offer or or something like that what
13:40that's the same thing bad idea really
13:42bad idea damn it people come on think
13:45the CEO will be here any
13:49minute hello Mr Swan H Mr Swan hello Mr
13:53Swan do we have any ideas yet yes Mr
13:55Swan we were kind of considering a two
13:57for one offer to get more competitive
13:59a two for one promotion H I kind of like
14:03the sound of that it sounds like
14:04something we should consider yeah
14:06exactly that's just what I was thinking
14:08in fact it's a brilliant idea I'm glad
14:10we thought of that very
14:16creative all right so listening to this
14:19dialogue makes you think about this boss
14:21I'm pretty sure everyone has had a
14:23manager or a supervisor that's similar
14:26to this guy yeah this boss uh Clark
14:29I would have to say he sounds like a
14:31terrible person to work for yeah that's
14:34true if you're a manager you want to
14:36motivate your employees I think it's the
14:38most important thing a manager does is
14:39to encourage his or her employees and to
14:42help support them to grow and to be
14:44better people in the job and this guy is
14:46totally not doing this and you can tell
14:48because they are a little bit scared of
14:51talking and he cuts them off with saying
14:53oh it's a bad idea give me a better idea
14:56and stuff like that yeah I could never
14:57work for a guy like this
14:59you know my first boss that I had when I
15:02first entered the workforce um I was in
15:04a very Junior position and I was working
15:06for a large company and the general
15:08manager of the company he was amazing he
15:10was so encouraging he knew every single
15:14employees name first name and he would
15:16you know make an effort to stop and say
15:18hello and ask them how things were going
15:21and you know what this left me with such
15:24a good feeling about the company that I
15:26really wanted to work hard for this
15:27company and try my best and I think that
15:29I've never met such a great boss as this
15:32guy no I think that's true definitely if
15:34you have a boss that's encouraging and
15:36motivating like that it makes you work
15:39harder and makes you feel part of a
15:41really special team and that's something
15:42we can all agree on and I'm sure all our
15:45managers out there do the same well you
15:47know what I hope some of our listeners
15:48log on to our website and maybe they can
15:50tell us some experiences with bad
15:52managers or good managers or if they are
15:55managers how they handle things yeah and
15:57hopefully they can use some of these
15:59great phrases that we talked about today
16:01great so be sure everyone to visit our
16:04website at englishpod do.com and where
16:07you can find a lot of other information
16:08and really good resources to continue
16:10improving your English that's right so
16:12thanks for listening today everyone and
16:14until next time this is goodbye
16:20[Music]
16:27bye the English part audio
16:30review listen to the meaning then say
16:33the vocabulary
16:34word a real or specific solution to a
16:40problem Concrete
16:42[Music]
16:44Solutions increase
16:48sales Drive
16:51sales in the
16:54industry in the market
16:59be as good as or better than other
17:01companies in the same
17:04industry to match the
17:08competitors will not work will not be
17:13approved will never
17:16fly something done to make people aware
17:19of a
17:22product
17:24promotion will arrive very soon
17:29be here any
17:32minute thinking
17:36about to
17:38consider
17:42excellent
17:44brilliant as good as or better than
17:46others of the same
17:50type
17:52competitive make sales
17:57successfully whens
18:00sales plans for a company sales
18:05activities sales
18:08strategy the process a customer goes
18:11through when deciding to buy a
18:15product sales
18:17cycle to sell more than
18:22others to out
18:25sell when a customer buys the same brand
18:28over and
18:30over Customer
18:33Loyalty let's try that
18:36faster
18:39excellent
18:41brilliant we'll arrive very
18:44soon be here any
18:47minute to sell more than
18:51others to out
18:53sell will not work will not be approved
18:59will never
19:00fly the process a customer goes through
19:03when deciding to buy a
19:06product sales
19:09cycle something done to make people
19:11aware of a
19:14product
19:16promotion in the
19:19industry in the
19:22market increase
19:25sales Drive
19:27sales be as good as or better than other
19:30companies in the same
19:33industry to match the
19:37competitors as good as or better than
19:39others of the same
19:42type
19:44competitive make sales
19:48successfully win
19:51sales plans for a company sales
19:56activities sales strategy
19:59when a customer buys the same brand over
20:01and
20:03over Customer
20:06Loyalty thinking
20:09about to
20:11consider a real or specific solution to
20:14a
20:16problem Concrete
20:19Solutions now say the word and hear it
20:22in a
20:23sentence Drive sales
20:33if we want to drive sales I think we
20:35need to spend more time training our
20:38sales
20:39people drive
20:46sales the most important thing for us
20:49right now is to focus on driving
20:52sales Drive sales
21:02I think if we increase our marketing
21:04budget it will help us to drive sales in
21:07the fourth
21:15quarter I expect each of you to come to
21:18the meeting tomorrow with Concrete
21:19Solutions for our recruitment
21:26problem Dale have you come up with any
21:29concrete
21:35solution I'm sorry but I just can't
21:38offer any Concrete Solutions right
21:41now
21:49promotion we can't have a sales
21:51promotion right now because our costs
21:53are too
21:55high promotion
22:04the department store is offering a
22:06promotion everything is 50% off let's go
22:11shopping
22:18promotion a two for one promotion might
22:20be a way to attract new customers
22:29we guarantee that we can match the
22:31competitor's lowest
22:39price it's impossible for us to match
22:42the competitors our costs are just too
22:51high do you think we can match the
22:53competitor's quality and still keep our
22:55price
22:56low in the market
23:04English pod is the best podcast in the
23:09market in the
23:16market iPods are the most popular MP3
23:19players in the
23:21market in the market
23:29our product is the cheapest in the
23:33market will never
23:42fly this marketing plan will never fly
23:46we just don't have enough money for
23:49it we'll never
23:56fly I like that idea
23:59but it'll never fly with
24:02management will never
24:11fly Brad told me his idea for a film
24:14script but the story will never fly it's
24:16not interesting
24:18enough be here any
24:25minute hurry up the bus will be here any
24:29minute be here any
24:37minute Nick just called he said he
24:40should be here any
24:43minute be here any
24:50minute is everything prepared for the
24:52meeting the CEO will be here any
24:55minute to consider
25:00we're considering a sales
25:03promotion to
25:08consider I think we need to consider a
25:11new sales
25:13strategy to
25:18consider have you considered reducing
25:20the
25:22price
25:26brilliant that's a brilliant
25:29idea
25:34brilliant this is a brilliant marketing
25:38plan
25:43brilliant what a brilliant suggestion
25:46thanks Roger
25:49[Music]

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