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Empecé un Negocio de Impresión 3D desde Casa, Estos son Mis Consejos — Transcript

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0:007 years ago, I started a 3D printing
0:02business from home. Today, I have an
0:05office full of machines, employees, and
0:07sales every day. It became my full-time
0:09job. It wasn't easy. There were quite a
0:13few mistakes, some rather expensive,
0:14that could have been avoided if I had
0:16known these seven tips. The first tip
0:20is the one that cost me the most to
0:22learn financially: calculating costs
0:23correctly. When I started, I was
0:26selling, and selling a lot. Orders came
0:29in every week, the business seemed
0:31perfect, until one day I ran the actual
0:33numbers and realized I was basically
0:35working for free. And worse, on some
0:38parts, I was losing money every time I
0:40made a sale. But why? I was charging
0:42the way everyone does when they are
0:44just starting out. I would weigh the
0:45part, see how much filament I had used,
0:47and multiply it by three. Done. If the
0:50part cost me 1,000 pesos in filament, I
0:52sold it for 3,000 pesos. I felt like a
0:54genius with that, no doubt. The problem
0:56is that it doesn't include the
0:58electricity for the machine running for
1:00hours, the prints that fail and end up
1:03in the trash, the spare parts—which
1:05aren't cheap—and most importantly,
1:07your time. Designing, slicing,
1:09packaging, answering messages; all of
1:11that has a cost, and if you don't
1:12charge for it, you're giving it away.
1:15And how did I solve it? Well, two years
1:17ago I shared an Excel sheet on this
1:18channel to calculate the price of your
1:203D prints, which a lot of people are
1:21still using today. Now I use something
1:23a bit more convenient: a 3D printing
1:25calculator. It's completely free, works
1:28very well, and you can find it at
1:29comunidadere 3 d.com—link in the
1:30description—and it makes your life
1:32easier. You enter your printer model,
1:34printing hours, grams of material, and
1:36that's it. It tells you how much you
1:38should charge for a bank transfer and
1:40also how much you should list it for on
1:42MercadoLibre, which we know is more
1:44expensive due to shipping, commissions,
1:47returns, and all the general costs of
1:49selling on MercadoLibre. Clear numbers
1:51from day one. Tip number two: validate
1:53before printing. One of the most common
1:56mistakes in this industry is printing
1:58in bulk just because, because I can, or
1:59because the idea is great. You come up
2:03with an idea, you fall in love with it
2:04—which is the worst part—you think
2:06it's going to sell a ton, so you print
2:07and print in large quantities. A more
2:10classic example: the people who sell at
2:12weekend markets. You spend the whole
2:14week printing stock to fill your table,
2:17and on Sunday, you go home with half of
2:19it unsold because reality is harsh. The
2:21market doesn't care how much you like
2:24your idea. Sometimes they just don't
2:26want it; and obviously sometimes they
2:28do want it and you hit the mark; and
2:29sometimes they do want it, but they buy
2:31it from someone else because they got
2:33there first, because they already have
2:35sales, because they already have the
2:36reviews, because of a bunch of things
2:38they did before you simply posted the
2:39same product. And in the end, that
2:42results in you arriving late with a ton
2:43of stock that you already paid for,
2:45because making that came out of your
2:46own pocket. Validate the solution first
2:49. Print small quantities, go out and
2:51sell, and let the market decide if the
2:53product is good or not. What sells, you
2:55restock; what doesn't sell, you discard
2:57. It’s as simple as that. You have to
2:59be rational, not irrational. Don't fall
3:01in love with your own ideas. Go for
3:03what's safely working and for the data.
3:05Always data, data, data, not so much
3:06heart, heart, heart. And let me tell
3:08you something else, today you don't
3:10even need to leave your house to
3:11validate your ideas. The way used today
3:13is massive advertising on social media,
3:15but that deserves a separate module, so
3:17I'll tell you about it in the last tip.
3:19And yes, this mistake was overall cheap
3:21compared to the one coming up next. So
3:23tip number three, choose your printer
3:26well. When I wanted to scale, when I
3:28wanted to grow my business a little
3:30more, I made a mistake. Instead of
3:33buying one expensive 3D printer, I
3:34bought three cheap 3D printers and said
3:36, "Done, more printers, more production
3:38, fewer problems." I'm a genius. And no
3:41, the reality is that it's not like
3:43that. Cheap printers nowadays tend to
3:45be slower, they won't print
3:46multimaterial or multicolor, and they
3:48tend to fail a bit more often. And
3:50every failure in this field is wasted
3:52filament, it’s money in the trash.
3:54But the worst part of that is what
3:55follows afterward. You have two, three
3:57cheap printers. Great. When you start
4:00selling, when you start scaling, you
4:02tend to buy slightly better models. And
4:04as a result, you have five machines of
4:06which you end up using only one, and in
4:08the end, you wind up with the hassle of
4:09having many different printers, like it
4:11happened to me; at one point I had 20
4:13printers, each one more expensive than
4:14the last, and in the end, there was no
4:16standard whatsoever. it meant more
4:18programs, more slicers, more quirks,
4:20more spare parts, more of everything,
4:22and more problems in general than if it
4:23had been standardized with a single
4:25model. Today, if I can give you one
4:27piece of advice before you start, I’d
4:28tell you not to do that. Don't buy two
4:31or three cheap printers just because
4:33they're cheaper to have more; more is
4:34simply not necessarily better. Back in
4:382019, maybe I would have told you yes,
4:40because the difference between a $
4:431,000 printer and a $ 200 one really
4:45wasn't that big. An Ender 3, in
4:48practice, was basically the same as an
4:50MK3 when it was well-calibrated and
4:51didn't break down. The Prusa was a
4:53little bit faster, but that was it.
4:55Today, it’s very different. Expensive
4:56machines are significantly better than
4:58cheap machines. My advice is that if
5:00you're going to start, start with just
5:01one machine that is super reliable. You
5:03don't need to go for a Bambu Lab
5:05X-series or a P-series. You can buy a
5:08Bambu Lab A1 mini or an A1, which are
5:09tried-and-true machines that work great
5:11; but my point is that you should avoid
5:13old 2018 or 2019 machines, like the
5:15Ender 3 Neo or Ender 3 Neo Max. They
5:18are tempting machines because they are
5:19cheap on the second-hand market, but in
5:21the end, they won't work out for you,
5:22and when you want to sell them, good
5:23luck with that. And once you start
5:25doing well, don't just buy a more
5:27expensive machine. If you bought an A1
5:30and your clients demand non-technical
5:31parts, parts in PLA, parts that don't
5:33need technical materials, don't jump to
5:35a P-series—don't buy a P1S, which is
5:37the quote-unquote next model—buy
5:39another A1, standardize. Look at my
5:42farm: I have 10 A1s and a couple of
5:44X-series on top because I have specific
5:46clients who ask for that, but it's not
5:48necessary for the general public, let's
5:51say. In fact, the A1s are the machines
5:53I use the most, and they’re
5:54standardized like that. Same spare
5:55parts, same profiles, same quality
5:57control. If I make 100 parts, all 100
5:59come out the same because I printed
6:00them all on the same machine, and you
6:02avoid that whole mess of having
6:03everything different. Think from day
6:06one, "Okay, what do I do if I succeed?
6:09How do I keep moving this forward? And
6:10that's when you realize that, well, the
6:12smartest way is that. I buy a good one,
6:14it’s going to go well for me. With
6:15that, I'll buy a second good one, and
6:16it’s going to go well for me. I’d
6:18buy a third good one instead of
6:19starting with three cheaper printers,
6:21simply because I think it’s more
6:23efficient. Take my advice, it will save
6:24you a lot of headaches. I have to make
6:26a small disclaimer here. Obviously, if
6:28you have a low budget, it’s your
6:29first venture, you’re 15 or 16, and
6:31your parents bought it for you, start
6:32with whatever machine you can. The
6:34point is for you to start selling parts
6:36and gain experience. But if you do have
6:39a budget and you're considering this as
6:40a serious business, alongside your job
6:42for example, I’d say the best thing
6:43you can do is that: one good machine
6:45instead of whatever you can afford just
6:46because it’s cheap. And by the way,
6:49if you ask me," Vitu, what 3D printer
6:51should I buy? "At erexit3d.com, my
6:53printer store, I only sell printers
6:55I’ve tested that work and have over
6:571,000 hours of printing and that I use
6:59every day. So I’d say that any
7:01printer sold on exit.com meets my
7:03quality standard, so if it helps, just
7:05buy whichever one you can afford. There
7:07are payment plans, link in the
7:08description. Now, these three mistakes
7:10cost me a lot of time and money, but
7:12they don't compare to what’s coming
7:14next. Literally, because of this
7:16mistake, I almost lost my business and
7:18I lost a best friend, all because I
7:19didn't know how to delegate. To put it
7:21in context, it was 2023, and my
7:23business, thanks to TikTok, which was
7:25going very well for me at the time, was
7:27exploding. I was selling every day and
7:29the orders were practically piling up,
7:31they reached up to here. And I was
7:32doing absolutely everything. I was
7:35selling, packing, talking to customers,
7:37printing. Everything that happens in
7:39the business, I was doing it all by
7:39myself. I worked like 15 hours a day, I
7:42was younger and even then I was barely
7:43keeping up. And my parents 'house, I
7:46was 19, was already getting too small;
7:48I literally had printers even under my
7:50bed. And that’s when I made two very
7:52important decisions. At the same time,
7:54I moved to a much larger office, 1,300
7:56square feet, and hired my first two
7:58permanent employees with a salary, not
8:00on commission. And who do you hire when
8:02you’re 19 and have never hired anyone
8:05in your life? People you trust, your
8:07friends. The thing is, I wasn't very
8:09clear on how to delegate, there were no
8:11processes in place, nothing was written
8:13down, it was all in my head. So, the
8:15two guys, obviously, were doing things
8:16the best they could, and I would get
8:18frustrated because things weren't
8:19turning out the way I did them, so I'd
8:21either end up redoing them or they'd be
8:22a couple of days late until I'd say,"
8:24Hey, this has to be redone, do it like
8:25this, like this, and like this. "And so
8:28, well, there were a ton of fights; the
8:30relationship started wearing down both
8:32inside the office and outside, because
8:33remember we were friends, until one day
8:35one of the guys messed up an order and,
8:37on top of that, another client told me
8:39their things hadn't arrived yet, a week
8:41later than we should have delivered
8:42them, because they never told me the
8:44order was delayed and I had to face the
8:46music. And that's when I said," Hey, it
8:49can't be that I'm finding out from the
8:50client that we were supposed to ship
8:51something a week ago and we didn't.
8:53There are three of us, there's a
8:54serious lack of communication. "And
8:55that's when I had to do one of the
8:57hardest things I've had to do as a
8:59business owner, sit down in front of
9:01one of my best friends and tell him,"
9:02This can't go on. "At first, the talk
9:05seemed to be going well, that he
9:07understood the situation because it was
9:09clear something wasn't working, but
9:10well, it ended up escalating and
9:12escalating and we almost ended up in a
9:14labor lawsuit. Almost, luckily it was
9:17avoided, but at that moment I had to
9:18pay him a severance that was
9:20practically all the business's savings.
9:22Today I no longer speak to that person
9:24who, on top of that, was part of our
9:25whole friend group, so you can imagine.
9:28But I learned my lesson, the biggest
9:29one of all and not necessarily because
9:31of the financial aspect. It's been 2
9:33years since then, and here is how I
9:34made sure to keep hiring people and
9:36prevent something like that from
9:37happening again. It’s very important.
9:39If you're also doing everything alone
9:41today and want to start delegating,
9:42well, try not to let what happened to
9:44me happen to you. So now I'll tell you
9:46the fourth piece of advice on how to
9:48systematize and also the last three
9:50tips that helped me a lot so that my
9:52business went from barely surviving to
9:53actually making a profit after this
9:55crisis. Right, tip four, then:
9:58systematize before hiring. What does
10:01this mean? The mistake itself wasn't
10:03hiring someone or hiring a friend. That
10:06wasn't the problem. The error was
10:08hiring without processes, taking my
10:09friend and throwing him to the wolves.
10:11I sort of expected things to be done
10:13the way I did them at that time, but
10:15that" way I do them "wasn't written
10:16down anywhere. I had to go and be super
10:19attentive, teaching everything, and
10:21even then, it wasn't viable. The point
10:24of hiring someone is to get time back
10:26to do other things, not to be training
10:27the guy for a year and a half. Do you
10:30remember the mess I told you it is to
10:31have a bunch of different printers?
10:33Well, the solution to that is the same:
10:35systematize, go from a bunch of
10:37different printers to a bunch of
10:38identical printers. Today, absolutely
10:41everything in my business is documented
10:43. How to print each part, how to
10:45package it, how to speak to the client?
10:47What to do when a machine fails?
10:49Everything in writing, step-by-step, so
10:51that anyone, even if they know
10:52absolutely nothing about 3D printing,
10:53can come and do the work without having
10:55to consult me because they already have
10:57the guide. Doing that first forces you
11:00to effectively create a system that
11:01works, see what things are incomplete
11:03in your business, and finish completing
11:05them. And if you can't make a
11:07step-by-step guide for all the systems
11:08that need to be done, it's because you
11:10don't have any kind of system. As a
11:12result of this, today I still have
11:14employees who know exactly what they
11:16have to do absolutely every day without
11:18consulting me. The business no longer
11:21depends 100%on my head, it depends on
11:23the process, and that saves your life
11:25as a business owner. It gave me back a
11:28ton of time and took away a ton of
11:30stress and allowed me to never ruin a
11:31friendship again, because today I still
11:33work with friends, simply due to a lack
11:35of organization. Alright, with that,
11:38let's move on to tip number five. We're
11:40now entering the part that will really
11:42make you win, and many aren't going to
11:44like this tip, but tip number five:
11:46don't reinvest in comforts. You have to
11:48invest in printers because, yes, it
11:50happened to all of us. The money starts
11:52coming in, the business starts billing,
11:54and you feel like spending something.
11:56It's normal, you worked a lot, in your
11:58head you deserve it. But at the
12:00beginning, think that every peso/euro
12:03you take out of your business is one
12:05less peso/euro/dollar that goes toward
12:07a printer. To show you how extreme I
12:10was, I had a 3D printing business at
12:12home and I didn't have a paper printer
12:14at home. I only bought the paper
12:16printer once I already had six printers
12:18. Every time I had to print the
12:20shipping labels for MercadoLibre or
12:22Correo Argentino, I would go to a local
12:23internet café, which is basically one
12:25of those old-school places where you
12:26can use the phone, computers, and print
12:28things. Well, I printed by the sheet
12:31there and they charged me very little,
12:32but honestly, it was extremely
12:34inconvenient because I had to go print
12:36the sheets, go back home—all of this
12:37before 2:00 PM because the print shop
12:39would close, then the post office would
12:41close—and only then start packing the
12:43orders, rushing on my bike to the post
12:45office to ship them. But all that was
12:47cheaper than buying an inkjet printer,
12:49which weren't even that expensive; now
12:50that I think about it, maybe it was a
12:52bit extreme, but hey, it serves to make
12:54my point. And it wasn't until this year
12:56, actually, after we've been invoicing
12:58well for a long time, that I switched
12:59from the inkjet printer—which I have
13:01abandoned on my desk now—to a thermal
13:03label printer, which is much more
13:04convenient. Highly recommended, and I
13:06think it even costs less. Let's add
13:08that as an extra tip for the video.
13:10Don't buy a paper printer. Get one of
13:13these label makers that use adhesive
13:14labels; they're great and save you time
13:16, especially if you only use them for
13:17shipping. The logic is simple. Think of
13:20every 3D printer you have as another
13:22little soldier in your battalion, whose
13:24goal is to get you one more buck. Each
13:26soldier generates more money. A paper
13:28printer doesn't do that; it doesn't
13:30generate more money, it generates more
13:31comfort, which is different, and that
13:33applies to a lot of things." Hey, later
13:35on I'll buy a car to go to the post
13:37office instead of using the bike. "Do
13:39you know how many printers you could
13:41have bought? If instead of buying a car
13:43you kept using the bike to make
13:44deliveries, you might say to me,"
13:45That's extremist. "And I will tell you,
13:47" Yes, that's extremist, but to this
13:48day I don't have a car, I'm still on
13:49the bike. "" On the Buenos Aires city
13:51Ecobici. "The bike isn't even mine. And
13:52it's because of this mindset of more
13:53machines, more machines, more money,
13:55more money, more money. You keep
13:56building your snowball, and when the
13:58snowball is giant, then you buy
13:59whatever you want. But now that you're
14:01starting out, don't overspend on
14:02luxuries. That is my recommendation.
14:05Only by the sixth or seventh machine
14:06would I tell you to start spending a
14:08little more on yourself, but before
14:10that, war mode: the business, the
14:11business, the business. But anyway, you
14:13already have your business partially
14:15set up, you have three or four printers
14:17, things are going well; let's move on
14:18to something that will make you earn a
14:20lot more and save a huge amount of time
14:21in that context. Tip number six: choose
14:24a niche—you've surely heard this many
14:26times—and run away from single-unit
14:28custom products. When you're starting
14:31out, what's common, and what I even
14:32recommend, is to say yes to absolutely
14:34everything. You get an order for a
14:37custom keychain, you say," Yes, I'll
14:39take it, it's money, I'll grab it, I
14:40don't have anything else to do. "Error.
14:44This, another disclaimer: I clarify
14:45that this doesn't apply if you are
14:47starting completely from scratch,
14:48because even if it's not profitable,
14:50economically speaking, to make just one
14:52custom keychain, it is profitable in
14:53terms of learning, and that is very
14:55important. First you train yourself,
14:57and then you sell. If this helps you to
14:59continue training, you're welcome to do
15:00it. But in the case that you are
15:02already a person who knows how to
15:03design and is trained, who has three or
15:05four machines and sells prints
15:06regularly, then you don't take those
15:08anymore. Do the math with me. A custom
15:10product, whatever it is, involves
15:12back-and-forth messages with the client
15:14, designing the model, calibrating the
15:16machine if you have an old printer,
15:18slicing, setting it to print, packaging
15:20, shipping, and making sure the client
15:22is happy with it. In short, it's many
15:24hours of work for just one unit. Now,
15:27suppose that client, instead of asking
15:29for one keychain, asks for 50 identical
15:31ones. You'll realize that 70%of the
15:34work is exactly the same. You design it
15:36only once, whether it's for one unit or
15:383,000. Packaging doesn't take much
15:40longer just because there are a few
15:41extra units. Slicing takes basically
15:43the same amount of time. Printing takes
15:45longer because there are more units,
15:46but your time setting it to print is
15:48the same. You set it to print once,
15:50unless you need several print beds. My
15:52point is that if they order 50 units
15:55instead of one, you're billing 50 times
15:57more while only really doing 30 or 40%
15:59more work. It's super profitable when
16:02it's in bulk, but it's not profitable
16:04at all when it's just a few units.
16:05That's why my advice is for you to set
16:07a minimum quantity of units. They ask
16:09for custom keychains, you say," Yes,
16:11minimum 20, "for example, whatever you
16:12deem fit. And if the client accepts,
16:14that's great, minimum 20. And if the
16:16client doesn't accept and says," Oh,
16:17well, no. "And that's that. It shows.
16:20As an anecdote, it has happened to me
16:21many times that a client came and said,
16:22" I need five. "I tell them," The
16:24minimum is 20. "They say," Well, okay,
16:25make me 20. "I mean, that happens too.
16:27Let's move on to the next tip. Within
16:29tip number six, we're still talking
16:30about the niche. If this isn't the
16:33first 3D printing video you've seen
16:34about your business, you've probably
16:36heard this a bunch of times. And it's
16:38also a common phrase," The riches are
16:40in the niches. "" Niches, niches,
16:41niches, "you hear that word everywhere.
16:43But what is a niche? A niche, roughly
16:45speaking, is a market segmentation. In
16:47less technical words, you take a bunch
16:50of people, say 100,000 people, and
16:51start seeing what some of those 100,000
16:54have in common. I don't know, hey, I
16:56want them to be men. Okay, 50,000.
16:59Let's say. Great. They aren't 100,000
17:00anymore, they're 50,000. Of those, I
17:02want them to be between 20 and 25. Okay
17:05, now there are 20,000. And I want
17:07those men to like fishing, okay? Now
17:09you don't have 100,000 people like you
17:11had at the beginning. You have 3,000,
17:13but they are 3,000 highly qualified
17:15people, just throwing numbers out there
17:16. That is a niche, a segmentation
17:18within a group of people, and there are
17:20infinite niches. Tennis players are a
17:22niche. Pokémon lovers are a niche.
17:24Simpsons fanatics are a niche. Anything
17:26where you can say," Okay, I can put a
17:28group of people in here, "is a niche.
17:30And what you have to look for is for
17:32your product to meet a certain standard
17:35within a niche and solve a need that a
17:37niche has. To give you an example, at
17:39one point I sold a lot of Pokémon
17:41boxes to store cards. What problem does
17:43that solve? Pokémon players, of
17:46physical Pokémon cards, go to
17:47tournaments and have to store their
17:49deck somewhere, and this was shaped
17:50like a Pokéball, so it was thematic
17:52and, well, it solved that problem for
17:54them. They have to store their deck
17:55somewhere so it doesn't break in their
17:57backpack. My 3D printing solved it. We
17:59sold about 500 units of that on
18:00MercadoLibre. Sprint even bought from
18:02us, just to give you an idea. But
18:03anyway, I think this point is clear now
18:04. Get away from custom, one-off
18:07products and choose a niche, which is
18:09where the real wealth is. Another extra
18:11tip I'll add here is that you can build
18:13a catalog. A catalog is basically the
18:15opposite of what a typical 3D printing
18:18service is. In a 3D printing service, a
18:20client comes to you and asks for what
18:21they want. In the case of a catalog, we
18:23list the product on a marketplace, for
18:25example, MercadoLibre, Facebook, Etsy,
18:28or those abroad. And in some cases, the
18:29customer doesn't even know it's 3D
18:30printed, they just buy it. What a
18:32catalog allows you to do is avoid
18:34having to talk to clients all the time
18:36and avoid constant designing because
18:37it’s already listed as is. And it's
18:40true that it requires you to update
18:41products every so often, but it gives
18:42you a lot of freedom. So, keep that in
18:44mind. If you can, create a catalog on a
18:46marketplace; it will save you a lot of
18:48time. Which also brings me to the final
18:50piece of advice: have multiple sales
18:52channels. If absolutely all your sales
18:54come from the same place, you don't
18:55have a stable business, you have a game
18:57of Russian roulette. You sell on
18:59Instagram, great. The algorithm changes
19:00, you get fewer visits, and you stop
19:02selling. You sell at fairs, great. The
19:04day that fair no longer exists, you
19:05stop selling. You have a physical store
19:07, great. The day that something happens
19:09to your store—God forbid—you stop
19:11selling. It’s not about being
19:13extremely pessimistic, it’s about not
19:15taking unnecessary risks. Today, for
19:17example, we sell through three channels
19:19: MercadoLibre, Instagram, and LinkedIn
19:21for businesses, since we can issue
19:23official invoices because we are
19:25registered, we have many machines, so
19:27we work with companies, but that’s
19:29not common if you are just starting out
19:30. And I’ll tell you right now that
19:33the one that works best for us is still
19:34Instagram through ads, paid advertising
19:35. I also have several accounts; I don't
19:39just have Laxit 3D, I have some ghost
19:41accounts for specific products that I
19:42use to validate. I show an ad, and I
19:45see if it sells. If it sells, I list it
19:47on Laxit. If it doesn't sell, I keep
19:48validating on other accounts. In fact,
19:50I'm sure more than one person here has
19:51bought from me without knowing they
19:52were buying from me. And if you’re
19:54not sure how to make a video for social
19:56media, the easiest way to start is
19:57simply by showing what you do, showing
19:59the process. And that’s good because
20:02it’s a process you were going to do
20:03anyway; it’s not like you’re doing
20:04something just to make a video, you
20:05were going to do it anyway and you just
20:06record it while you're at it. Think
20:07about it that way. And with that, you
20:09earn people's affection, because people
20:10are nosy and they like to see how you
20:12work, what you do, and what you sell.
20:14If you tell it well with a good story
20:16and hook them, it shouldn't go wrong
20:17and it should get you quite a few
20:19clients. Think of social media as a
20:21kind of salesperson that works 24 hours
20:24a day without rest and reaches a ton of
20:27people you would never reach otherwise.
20:30That is why it is so important to me
20:31that you get into social media and the
20:33tools available today that make your
20:35life a little easier. There are a ton
20:37of them. I use artificial intelligence
20:39a lot for content ideas. I don't script
20:42with AI, but I do use it for ideas,
20:44especially for Reels. With ManyChat,
20:46which is an official Instagram app, you
20:48can automate your messages. The typical
20:50" comment this word and I'll send you
20:51the link "—that's not me sending the
20:53link, nor is it the influencer you've
20:55seen doing it; it's a bot that sends
20:56you a link automatically, and it's not
20:58expensive—in fact, it has a free
21:00version. Then there's Meta Ads,
21:01Facebook advertising, to boost the
21:03videos that already worked for you and
21:04already generated sales. You don't even
21:07have to create ads from scratch. You
21:10can just make Reels, and for the ones
21:11that did well and sold for you, you add
21:12advertising so they get more views and
21:14better targeting, which is the cool
21:15thing about Meta Ads. I do not
21:17recommend under any circumstances that
21:19you use the blue" Promote "button on
21:20Instagram. That's fine the first few
21:22times if you want to test if
21:24advertising works for a certain video,
21:26but generally, that doesn't tend to be
21:28profitable. What’s profitable is
21:30getting into Meta Ads and doing it
21:31right. Keep in mind that marketing is
21:33for everyone. It can be done however
21:35you want. There is no right or wrong
21:37way to do marketing. It’s a matter of
21:39testing what marketing best adapts to
21:41your business and how you do marketing
21:42yourself. And the formula I use before
21:45doing absolutely anything is to ask
21:46yourself who the person is that will
21:48buy from you, your ideal client, what
21:49they do, where they are, what problem
21:51they have, and above all, how can I
21:52help them? Just by answering those four
21:55questions, you have half of it solved.
21:567 years ago, this was a printer in my
21:59parents' kitchen, and today it is a
22:011,300-square-foot office with employees
22:04and sales every day. And as much as
22:07people say this business is saturated,
22:09the reality is that it remains
22:10extremely profitable. But that doesn't
22:12mean it's something easy. The
22:14difference is made by these seven tips.
22:16If you want to know more about finding
22:18your niche, I'll leave it in this video
22:20that's covering my

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