Embrace The LinkedIn Cringe And Get Rich ($$$) — Transcript

Full transcript

1. 0:00It's boring, [music] it's cringey, but
2. 0:02it's generating so much revenue for us
3. 0:04that we simply cannot ignore this
4. 0:06marketing channel. I'm talking about
5. 0:07LinkedIn, probably the most boring and
6. 0:09cringey platform out there, but this
7. 0:11year alone it's generated over a million
8. 0:13dollars for us and our clients. Our
9. 0:15agency, Lead Gen Marketing, where we
10. 0:17sign over 10 clients a month on LinkedIn
11. 0:20because we're not afraid of doing these
12. 0:22boring and cringey things. Our success
13. 0:24on LinkedIn isn't from going viral or
14. 0:25having some clever hack or magic touch.
15. 0:28It's simply because we are not afraid to
16. 0:30do two things that everyone else is on
17. 0:32LinkedIn because they're embarrassed to
18. 0:34do them. And here's what I need you to
19. 0:36understand. [music] It's actually a very
20. 0:38big positive that the platform is boring
21. 0:40and cringey. It's not a negative. It's
22. 0:42positive because that's the whole reason
23. 0:44why it works because everyone else in
24. 0:46the market, all of your competitors,
25. 0:48think they're above doing these two
26. 0:49things, which is why there's so much
27. 0:51money on the table for you to do them
28. 0:53and start earning. So, in this video I'm
29. 0:56going to show you how you can win in
30. 0:58this so-called cringey and boring
31. 1:00climate of LinkedIn by leaning all the
32. 1:01way into it, embracing it, and doing the
33. 1:04things that others are afraid to do, and
34. 1:06that's how you make real money. Let's
35. 1:08get into it.
36. 1:13First of all, let's be honest as to why
37. 1:15you probably aren't using LinkedIn as
38. 1:17much as you know you probably should
39. 1:18right now. And there's really two sides
40. 1:20to LinkedIn that I want to go into.
41. 1:21There's posting and there's DMs,
42. 1:23messaging people. Posting on LinkedIn
43. 1:26might be the worst of the two. You feel
44. 1:28needy, attention-grabbing, and it feels
45. 1:30a very self-centered thing to do to just
46. 1:32shout on the timeline about you and
47. 1:34yourself, and imposter syndrome will
48. 1:36creep in to tell you, "Why should anyone
49. 1:38care what I have to say?" I certainly
50. 1:40felt this exact same thing, and you just
51. 1:42imagine everyone rolling their eyes as
52. 1:43soon as they see your LinkedIn post.
53. 1:45That's enough to stop 95% of people
54. 1:47posting on LinkedIn. But that 5% that
55. 1:49do, well, they then get the rewards of a
56. 1:51full 100% because lots don't do it. And
57. 1:54then going on to LinkedIn DMs, they're
58. 1:56almost as bad. Again, you feel quite
59. 1:58desperate and needy sliding to someone's
60. 2:01DMs you don't know on LinkedIn almost
61. 2:03begging them to do business with you.
62. 2:05Your automated expected response is
63. 2:07negativity. It's for them to turn you
64. 2:09down, be annoyed that you've messaged
65. 2:12them on LinkedIn, and at an absolute
66. 2:13best case you think they're probably
67. 2:15just A you and not get back to you.
68. 2:16People are afraid of rejection. They're
69. 2:18afraid of getting ghosted. They're
70. 2:20afraid of getting told no, so they just
71. 2:22decide not to send any messages at all.
72. 2:24Again, that's enough to deter 95% of
73. 2:26people from sending any messages at all
74. 2:28on LinkedIn. What is the result to the
75. 2:30climate of those two things? The result
76. 2:32is loads of business owners using
77. 2:35LinkedIn in terms of scrolling the feed,
78. 2:37seeing if they've received any messages,
79. 2:39but very very few being proactive enough
80. 2:41to actually do the content themselves,
81. 2:44put posts out there, send DMs
82. 2:46themselves, and that sort of thing. So,
83. 2:48what does that create? That actually
84. 2:49creates a vacuum of opportunity for you
85. 2:52to step into because you've got loads of
86. 2:54business owners using LinkedIn, checking
87. 2:55their messages, checking their feed, but
88. 2:58very few creators actually putting
89. 3:00content out there and DMing these
90. 3:02people. It's an absolute goldmine, and
91. 3:04that's why it's actually such a
92. 3:05beautiful thing that LinkedIn is cringey
93. 3:08and boring because it means that 95% of
94. 3:10people don't use it the way they know
95. 3:12they should. So, if you can just embrace
96. 3:14the cringe, which is what I want you to
97. 3:16do watching this video today, you can
98. 3:18get huge benefit from LinkedIn because
99. 3:20the winners on LinkedIn aren't the
100. 3:22smartest, but they're the bravest.
101. 3:24They're those who are willing to embrace
102. 3:26LinkedIn the most, put themselves out
103. 3:27there the most, and accept rejection if
104. 3:30it comes. So, my overarching challenge
105. 3:32that I'm setting for you watching this
106. 3:33video right now is to embrace it. Do the
107. 3:37things that make you feel uncomfortable
108. 3:39because that's the things that your
109. 3:40competitors aren't going to be doing,
110. 3:42and that's how you're going to get
111. 3:44ahead. So, I'm now going to show you two
112. 3:46specific ways on how to win on LinkedIn
113. 3:48content and LinkedIn DMs in this climate
114. 3:51of boring and cringe. Basically, how can
115. 3:53you embrace it? How can you win? And
116. 3:55that sort of thing. But before I get
117. 3:57into that, I want to quickly call out
118. 3:58that if you're enjoying this video,
119. 4:00please do like and subscribe. It's just
120. 4:02one video I'm doing on a very long
121. 4:04series on how to win on LinkedIn.
122. 4:06Whether you're trying to get job
123. 4:07opportunities on LinkedIn, whether
124. 4:09you're trying to sign prospects and turn
125. 4:10them into clients, or even just build
126. 4:12your personal brand, become a key person
127. 4:14of influence on LinkedIn. Whatever
128. 4:15you're trying to achieve, this is the
129. 4:17channel that helps you get there. So,
130. 4:18subscribe to make sure you don't miss
131. 4:20out on any of the exciting content I've
132. 4:21got coming your way in the next few
133. 4:23weeks. Let's get back to the vid.
134. 4:28I want to start by saying something
135. 4:29pretty interesting to you because I
136. 4:31think you have the same preconception
137. 4:33that I had and that everyone else has
138. 4:35that LinkedIn is a content platform. You
139. 4:38put the perfect post out there, you go
140. 4:40viral, people engage with you, and
141. 4:42suddenly they're in your DMs asking you
142. 4:44to do business with them. This
143. 4:46inaccurate idea leads to people spending
144. 4:48all their time on LinkedIn posts and
145. 4:50doing nothing else beyond that. The
146. 4:52truth is actually that LinkedIn is a DM
147. 4:55platform but with a content front end.
148. 4:57What does that mean? Yes, content is the
149. 4:59face of the platform, is the face of
150. 5:01LinkedIn, but the real money is made in
151. 5:03LinkedIn DMs. The purpose of your
152. 5:05LinkedIn post is not actually to go
153. 5:08viral. It's to work as a crucial touch
154. 5:10point when you do send that message,
155. 5:12send that DM message to get them over
156. 5:15the line. Give you some authority that's
157. 5:16going to get them to put pen to paper.
158. 5:18Because think about it for a second how
159. 5:20it actually works on LinkedIn. You're
160. 5:22going to have prospects in your network,
161. 5:24and they're going to see your posts week
162. 5:26in week out, presuming you are posting.
163. 5:28They're going to see your face, they're
164. 5:30going to see your name, they're going to
165. 5:31see your company name every single time
166. 5:33you post. They're also going to see the
167. 5:35photo you've attached to your post,
168. 5:37which could well be of you. So, they're
169. 5:38understanding who you are, what you
170. 5:40like, what you like to talk about, what
171. 5:42your company does. Every single post is
172. 5:44a touch point that's helping them
173. 5:46understand who you are, what you're
174. 5:48like, and what you sell. Now, it's naive
175. 5:50to think that someone is going to see a
176. 5:51post, be so impressed that they're going
177. 5:53to be DMing you to do business. That's
178. 5:55not going to happen. But, what is going
179. 5:57to happen, and this is where posts are
180. 5:58useful, is after a few weeks of posting,
181. 6:01when you do send a prospect in your
182. 6:03network that sales DM, they're going to
183. 6:05be much, much more receptive to it
184. 6:07because they've seen those posts
185. 6:09beforehand, because they know who you
186. 6:10are, because you're a familiar face, and
187. 6:12because suddenly it's not cold outreach,
188. 6:15it's actually warm outreach because of
189. 6:17the legwork your posts have done before.
190. 6:19Just imagine that as being compared to
191. 6:21the alternative, which is you've never
192. 6:23seen this person before, they're not
193. 6:24even connected with you, you don't know
194. 6:26who they are, what they sell, and you've
195. 6:27got them DMing you on LinkedIn. Go away.
196. 6:30That's where the negativity goes and
197. 6:32poor responses come from because who
198. 6:34wants that? Certainly not me. So, what
199. 6:36you need to do is distinguish, so you
200. 6:38need to understand those two roles of
201. 6:40content and DMs. Yes, they are separate
202. 6:43things on LinkedIn, but they work to the
203. 6:45same purpose. The content builds the
204. 6:47trust, and the DM cashes it in. When you
205. 6:50understand this and make this
206. 6:52distinction, LinkedIn stops becoming a
207. 6:54popularity contest and starts becoming
208. 6:56an engine of sales for you. Now,
209. 6:58naturally, like any machine, you need to
210. 7:01get both running smoothly, both parts of
211. 7:03the machine for it to work. So, that
212. 7:05means you need to embrace the cringe on
213. 7:07both sides, the content cringe and DM
214. 7:10cringe. Let me show you how to do that.
215. 7:16Now, just a quick break. I hope with you
216. 7:18watching this video right now, you see
217. 7:20the value in content. Putting content
218. 7:22out there on your social media channels,
219. 7:24on LinkedIn, and beyond. But, the
220. 7:26reality is to get a lot of content out
221. 7:27there, it can be a headache and very
222. 7:30difficult and long, particularly if
223. 7:32you're trying to run a business at the
224. 7:33same time. But, to say thank you for you
225. 7:35watching this video, I want to offer you
226. 7:36a free week of content. What does that
227. 7:39mean? We'll take the reins of your
228. 7:41LinkedIn and other social media channels
229. 7:43including YouTube, Instagram, and TikTok
230. 7:45and post on your behalf for 1 week. It
231. 7:48doesn't matter if you haven't set up a
232. 7:49social media profile, we can do that for
233. 7:51you as well, but we'll get content out
234. 7:53there for you for a full week. That
235. 7:55includes one long-form video, like what
236. 7:56you're watching right now, 10 short-form
237. 7:58videos, and some posts to go out from
238. 8:00your LinkedIn account. It's completely
239. 8:02free.
240. 8:07Let's go into content first. How can you
241. 8:08embrace the cringe? How can you do what
242. 8:10everyone else isn't doing by actually
243. 8:13putting content out there? The answer is
244. 8:15I want you to scream from the rooftops
245. 8:17on LinkedIn. That is the overarching
246. 8:20thing I want you to do. Stop being
247. 8:22modest. Stop being quiet. Your objective
248. 8:25is to be seen, seen, seen, and seen
249. 8:27again. So, you can do that a couple of
250. 8:29ways. The first way you can do that is
251. 8:30by posting more frequently. I've done a
252. 8:32lot of research into the LinkedIn 2026
253. 8:34algorithm and it indicates that the
254. 8:35optimum posting schedule time is between
255. 8:38two to five posts every week. So, make
256. 8:40sure you're putting out no less than two
257. 8:41and no more than five posts every single
258. 8:43week. And that's going to build some
259. 8:45familiarity in your network. And in
260. 8:46those posts, you're going to be as loud
261. 8:48as you can. I want you to be shouting
262. 8:50about your personal wins, your company
263. 8:52wins, your client wins, or team wins, or
264. 8:54you're hoping to achieve. What are your
265. 8:56plans for the next week, month, quarter,
266. 8:58year? And on every post, you're going to
267. 9:00be loud not just in the messaging, but
268. 9:02also in the photo attached. And there
269. 9:04should always be a photo of you. Don't
270. 9:06resort to boring stock imagery. Do not
271. 9:09definitely resort to graphics in terms
272. 9:11of infographics. Who can relate to that?
273. 9:14It's going to feel cringe the first few
274. 9:16posts you put out there, but I guarantee
275. 9:17you post number 25, you're not even
276. 9:20going to blink sending it out. Your
277. 9:21network will start to anticipate these
278. 9:23posts and receive them very well. And
279. 9:25remember, with that mindset shift, you
280. 9:27shouldn't be feeling cringe at all. You
281. 9:28should be thinking, "This is something I
282. 9:30can do that no one else is doing because
283. 9:32they're too afraid." That's embarrassing
284. 9:34for them that they know there's money on
285. 9:35the table there and they're not going to
286. 9:37take it. Embrace the cringe, put
287. 9:39yourself above everyone in your network
288. 9:40that isn't posting, and don't care what
289. 9:42they think because a lion does not
290. 9:44concern himself with the opinions of
291. 9:46sheep. You're screaming from the
292. 9:47rooftops on your content, you're putting
293. 9:49content out there left, right, and
294. 9:50center, not worrying about the cringe.
295. 9:52So, that is you warming up your room.
296. 9:54Your network of prospects is starting to
297. 9:56understand who you are and what you're
298. 9:58selling. So, let's get to the DM. How
299. 10:00can you give yourself the best chance on
300. 10:02DMs to make that sale? Well, the answer
301. 10:06be loud, vocal, and personal in there,
302. 10:08too. Just like you were on your
303. 10:09timeline, adopt that same mentality in
304. 10:11DMs. How can you do this? Well, you can
305. 10:14use voice notes. Yes, you can actually
306. 10:16send voice notes to your prospects on
307. 10:18LinkedIn. You might not know that, and
308. 10:20again, that is a massively good sign.
309. 10:23You don't know that because no one sends
310. 10:25them on LinkedIn. Everyone sends boring
311. 10:27text messages, or they don't send
312. 10:28messages at all. So, what's that going
313. 10:30to mean if you send a voice note? It
314. 10:32means you're going to disrupt the
315. 10:33passing of their inbox. They've got 30
316. 10:35messages of text DMs in their inbox, and
317. 10:38suddenly they get a voice note. That
318. 10:39sparks curiosity, it sparks intrigue,
319. 10:42and they're going to click play. Video
320. 10:43is also an option for you. It's similar
321. 10:46to the voice notes, but just one step
322. 10:47further down the path. You can use a
323. 10:49tool like Loom to record you and your
324. 10:51screen and speak to the prospect
325. 10:53directly. Why is this very powerful?
326. 10:55Because they see your face, they see who
327. 10:57you are, and there's also that perceived
328. 10:59notion that you put a lot of time into
329. 11:00the pitch. It's not just a copy and
330. 11:02pasted text DM you've sent to 50 other
331. 11:04people that day. It's tailored to them,
332. 11:06so they're probably going to give you
333. 11:07the respect and the time of day to hear
334. 11:09you out. I suggest if you are thinking
335. 11:11about doing a video, you start on their
336. 11:12LinkedIn page or their website. Because
337. 11:15when they see the thumbnail of that
338. 11:16video in their inbox, they're going to
339. 11:17see perhaps their own LinkedIn profile
340. 11:19looking back at them, and their intrigue
341. 11:20is going to cause them to have to click.
342. 11:22After a bit of an intro as to why you're
343. 11:24sending them a video, you can then
344. 11:26transition, by sharing your screen
345. 11:27still, into a pitch, ultimately a sales
346. 11:30letter or something of what you're
347. 11:31trying to sell to them. How crazy is
348. 11:33that that in just 2 minutes you've now
349. 11:35got an ICP prospect watching your sales
350. 11:37deck. Again, I challenge you, how many
351. 11:39videos have you received on LinkedIn?
352. 11:41Probably even less than voice notes.
353. 11:43It's because no one is doing it because
354. 11:44they find it cringey or they're
355. 11:46embarrassed to face rejection. So, if
356. 11:48you embrace these things, embrace being
357. 11:50loud even over DMs with voice notes and
358. 11:53videos, you're going to get ahead. And
359. 11:55yet, just to be clear, I'm not going to
360. 11:57lie to you and say that every reply is
361. 11:59going to be overwhelming positive. You
362. 12:00are going to get people that's going to
363. 12:01say, "Leave me alone. I'm not
364. 12:03interested." and that kind of thing.
365. 12:05But, that's not something to be
366. 12:06concerned about. That's just part of the
367. 12:08process. You're going to get a negative
368. 12:10reply across any marketing channel if
369. 12:12you put enough content out there. But,
370. 12:13you're also going to get positives. So,
371. 12:15just ignore them, focus on the
372. 12:16positives, and I guarantee you'll get
373. 12:18results.
374. 12:23Now, quick pause cuz we've got quite an
375. 12:24exciting announcement I want to share
376. 12:26with you. Last week, I launched a
377. 12:28LinkedIn online community where people
378. 12:30like you who are trying to grow on
379. 12:32LinkedIn can join the community and
380. 12:34actually learn how to build their
381. 12:36LinkedIn profile, make sales on
382. 12:38LinkedIn, and all of that information.
383. 12:40I've basically pulled everything I know
384. 12:42on LinkedIn into this course. How to go
385. 12:44viral on LinkedIn, how to win clients on
386. 12:46LinkedIn, and how to build your
387. 12:47following on LinkedIn. It's basically
388. 12:49designed to help you do exactly that.
389. 12:51And as a thank you for you watching this
390. 12:53video, I've arranged
391. 12:55free trial for you to use that course
392. 12:57and start getting results on LinkedIn.
393. 12:59It's in the description. Please sign up.
394. 13:01I want to see you there. I'm trying to
395. 13:02build a LinkedIn community outside of
396. 13:04YouTube as well, and that's where we do
397. 13:06it. I'm going to be on there talking a
398. 13:07lot so we can have a chat. I can review
399. 13:09your LinkedIn profile, give you some
400. 13:10one-to-one tips, and that kind of thing.
401. 13:127-day free trial, want to see you there.
402. 13:14Let's get back to the vid.
403. 13:19So, that's pretty much it, guys. I hope
404. 13:21after this video you've had a bit of a
405. 13:22mindset shift around Yes, LinkedIn is
406. 13:25cringey. Yes, it's boring. But, that's
407. 13:27actually the beauty of it because that
408. 13:30means that 95% of the people, 95% of
409. 13:32your competitors, are not using it to
410. 13:35make money. They're just using it to
411. 13:36scroll, do business with people like the
412. 13:385% that actually are using LinkedIn as
413. 13:41they should. If you do something crazy
414. 13:44and embrace the cringe, embrace the
415. 13:46boring nature of the platform, you will
416. 13:48be ahead of that 95%. There is money on
417. 13:51LinkedIn waiting to be earned, waiting
418. 13:53to be generated, and it's going to be
419. 13:55taken by the people that are bravest
420. 13:57enough on LinkedIn to actually go and
421. 13:59grab it. I want that to be you. Go and
422. 14:01put that post out on LinkedIn. Go and
423. 14:03message that person on LinkedIn. Go and
424. 14:05put a 5-minute video on LinkedIn. Do
425. 14:07whatever you can to scream from the
426. 14:09rooftops. The more you do it, the less
427. 14:11cringey it will become, and you'll start
428. 14:12seeing results. Best of luck. If you
429. 14:14haven't already, make sure you subscribe
430. 14:16for future videos. Thanks for watching.
431. 14:18Have a good day.