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El sistema de SEO Local con Claude que usamos en agencia — Transcript

by Pedro SEO · 6,221 words · 903 segments · language en · Watch on YouTube

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0:00Hello and welcome to this masterclass
0:03on doing local SEO using Claude. We
0:06will explain how we do it internally at
0:08the agency and share different
0:10strategies that no one else in the
0:12market is applying. So, pay close
0:15attention. I'll let you know in advance
0:17that the session will be a bit long,
0:18but don't worry because you'll have
0:20everything segmented minute-by-minute
0:21in the description of this video. It's
0:24crazy because we are applying these
0:25strategies in our agency with real
0:27clients, and we are having more and
0:29more success stories. This is partly
0:32because we are leveraging artificial
0:34intelligence to work faster, be more
0:36efficient, and use different tools that
0:38help us throughout the process. So, get
0:41comfortable, because we are starting
0:43Local SEO with Claude, the complete
0:45system to get a local business into the
0:47top positions on Google Maps. We are
0:50going to cover everything you need to
0:52know and everything you must do to rank
0:53first on Google Maps, and you will see
0:55that most people are not doing what we
0:57are telling you. First of all, you
1:00should know that a client who is first
1:01on Google Maps for the most competitive
1:03keyword in the sector usually has over
1:05a 200%increase in sales and revenue. We
1:08know this from one of our clients who
1:10we got to the top position with their
1:12main business keyword, and we increased
1:14the business's sales and revenue by 200
1:16%. The beauty of local SEO and being
1:19well-positioned on Google Maps is that
1:21you aren't competing with the entire
1:22internet; you're competing with the
1:24plumber in your neighborhood. So, you
1:26are competing against five or ten
1:27businesses in your area. If you do the
1:30four or five things we are going to
1:32tell you well, I am sure you will be
1:34far ahead of all of them. A fact
1:36provided by Google Business Profile is
1:39that well-positioned listings generate
1:41around 10,000 views per month. And on
1:44top of that, it's all free, as you
1:45don't have to invest in advertising. No
1:47other channel today gives you this
1:50reach at zero cost. So, I'll summarize
1:52what we will cover in this session.
1:54First, we'll talk about Google Business
1:56Profile, categories, services, areas,
1:58and posts, which I'm sure many of you
2:00have done well and have a minimally
2:01correct setup, but I still recommend
2:03you watch everything because I am sure
2:05you will get a lot of information. Next
2:09, we'll talk about reviews, speed,
2:11filtering, and automated responses, and
2:13I’ll share a unique tool with you
2:15that we developed ourselves with Cloud
2:17Code to handle reviews—it's amazing.
2:20Then we'll review the service pages,
2:22which keywords we should work on, and
2:24so on. And finally, we’ll do some
2:25technical SEO with Cloud to leave the
2:27website in perfect condition. Let's
2:29start with block one, Google Business
2:31Profile. We have to know that the main
2:33factor for local ranking is proximity,
2:35and we can’t control that, but we can
2:37control everything else. What does this
2:39mean? That if you search for SEO agency
2:42in Miami, my agency will never, ever
2:44show up because I’m currently in
2:46Andorra, so it will never appear.
2:48That’s why I said at the beginning
2:50that local SEO is much easier and more
2:52efficient to work on because you’re
2:53only competing with the 5 or 10 locals
2:55or businesses around you. So, what
2:58really matters are the four fields that
3:00will determine your ranking. First, the
3:04categories. They define which searches
3:06you can appear for. This comes in handy
3:09because we are currently positioning
3:11ourselves here in Andorra, since we
3:13moved here in 2026. So, the category
3:15thing I’m mentioning is basically
3:18here, okay? It’s in business category
3:20, all right? This section here is very
3:22important because this is how, when
3:24someone searches for marketing agency,
3:26we show up, right? It's important—and
3:28I'm sure the smartest one in the class
3:30has already seen it—if you look
3:32closely, it says "primary" here. This
3:35primary category is the most important
3:36one in our entire profile, okay? Then
3:38we would have all the others, which
3:40would be the complementary or secondary
3:42ones, let's say. But the most important
3:43one is the primary. Then we can add
3:46several other categories, okay? But it
3:48is super important that we have them
3:50all set, both the primary and the
3:51secondary ones. I tell you this because
3:53many businesses only enter one category
3:55and that's it. So, if they search for
3:56e-commerce agency, well, hey, I need to
3:58show up, right? Or marketing, internet
3:59marketing services, right? Something
4:01like that, I have to show up. Or
4:02marketing consulting, I have to show up
4:04. Next would be the service areas. Okay
4:06, this is important because we have it
4:09down here, and it's this one here. Oh,
4:11wait, no, sorry, these service areas,
4:13all of these have to be in your local
4:15area. I mean, I can’t enter Madrid,
4:17Seville, Alicante, and so on here
4:19because I’m not providing services in
4:20those areas. So, we have to be
4:22realistic. It is true that our service
4:25is online and international, with
4:27clients all over the world, but what I
4:29want when working on the Google Maps
4:30listing is to target a specific area.
4:33So, let's try to cover the entire area,
4:35okay? These are the service areas
4:37closest to my location. Let's not list
4:39every area because that doesn't work.
4:42And finally, reviews, which I know are
4:44the engine for many of us and where we
4:46put in the most work. It is true that
4:50for me, it's fundamental and requires a
4:52lot of work, but we are going to tell
4:54you some strategies on how we do it and
4:55more to generate reviews automatically.
4:58Watch out for this, I'll say it now: do
5:00not buy fake reviews, because if they
5:02are fake, be very careful as Google can
5:04close your account and it is very hard
5:07to recover. So, a quick recap:
5:09regarding categories, we can include
5:10one primary, as we have shown you, and
5:12then up to nine secondary ones. The
5:15primary one is the most important. I
5:17recommend you choose the one used by
5:18other businesses that are already in
5:20the top three, okay? So, look at your
5:23competitors, and for those in the top
5:24three, check their primary category and
5:26add it, okay? And then, the secondary
5:29ones open up additional searches, right
5:31? For example, a plumber could add, you
5:34know, drain cleaning, boiler installer,
5:36heater repair, etc. Right, all those
5:38would be the secondary ones, so if you
5:40don't mark secondary categories, there
5:42will be a set of searches where you
5:43won't appear. So, let's always include
5:46the secondary ones, okay? Then, the
5:48whole topic of service areas, as we
5:50mentioned, should be chosen by search
5:52volume and real capacity, not by
5:54ambition, okay? So, place them where
5:57you actually operate, in the districts
5:59with the most searches or the most
6:01search intent for your business. If you
6:03have a physical location that customers
6:05visit, the visible address takes
6:06priority and the areas are secondary,
6:07okay? This is also super important. We
6:10will talk a little bit more about the
6:11NAP and such later on. So, alright,
6:13let's start getting into Claude. Okay,
6:15first we are going to start using these
6:18prompts, but let's open it up here. But
6:20it is important for you to know that
6:22within Claude, there is something very
6:24important called skills. Skills are
6:27abilities we provide to Claude so it
6:29becomes much smarter and an expert at
6:31performing a specific task, okay? So,
6:35as you can see, we have a bunch of
6:36skills here, and under manage skills,
6:38well, we would have them all, okay? You
6:40can add skills from here, upload a
6:42skill, and add an MD file here, well,
6:44an MD file. The MD is where you put all
6:46the instructions, but I'll leave
6:48everything in the description of this
6:49video for you to download, okay? So,
6:51you download that file and add it right
6:54here. And yes, obviously I'll ask for
6:56your email because I'll also send you
6:58the best SEO tips every week, so don't
7:00worry, I won't spam you and I'll
7:02include a lot of extra information, so
7:05that's a bonus for you. So now we
7:07activate this skill; for that, we click
7:09here, go to skills, and we're going to
7:11add the SEO skill, okay? This one right
7:13here, and we paste this prompt, okay?
7:14analyze this website. So, here we can
7:17put, for example, our competitor's
7:19website. I'm going to use my own. As
7:20you can see, it will start to analyze
7:22the entire website. It will start to
7:25analyze the different competitors we
7:27have in the area, and here it returns
7:29all our competitors, okay? It tells us
7:32the Google My Business category, okay?
7:34All the ones it has along with the
7:35reviews. Here it gives us a short note
7:37on what they do, and then it tells us
7:39the primary and secondary categories,
7:41okay? Digital marketing agency, and
7:42then all the secondary ones. blah blah,
7:44and then the 50 candidate services for
7:46the Google profile, okay? These would
7:48all be the SEO ones, everything related
7:50to Geo, SEM, and so on, okay? So, all
7:51of these would be the services. Did you
7:53see how quickly we got that without
7:54having to think? It basically handed it
7:56all to us on a silver platter by
7:58analyzing all the players in my area.
8:00It also tells us the recommended
8:01service areas, which are the seven
8:03parishes here in Andorra and then a
8:05natural border area, okay? It already
8:07suggests different locations, and here
8:09you see it says, "Hey, optional,
8:11Barcelona given your actual volume of
8:12clients there, but be careful, adding
8:14such a large city isn't far from
8:16service areas." That's why in this case
8:18, strategically, I prefer to focus 100%
8:20on Andorra, since for Barcelona we have
8:22another entity with another office
8:24there, okay? So we have it divided.
8:26Damn, this scares me. It says, "Hey, do
8:29you want me to prepare the service
8:30block now, or would you prefer to talk
8:31to Oscar, my partner, first?" Okay, how
8:33do you know my partner is Oscar? Where
8:34did you get all this from? Okay, so
8:36good, you already have a setup far
8:38beyond what most people have, who
8:39probably just improvised it anyway. You
8:42have it done in a moment with
8:43artificial intelligence. Let's move on
8:45to the next part, which is where the
8:47magic happens, since people search for
8:49all sorts of things. So, for this, we
8:51have to leverage other tools to conduct
8:54these searches. We use Semrush, but
8:56there are quite a few others. Anyway,
8:58I'm going to leave a link in the
9:00description so you can try it out for
9:02free. And that's it, you sign up and
9:05once inside, if we go to the SEO tab,
9:07we go to keyword overview and here we
9:09add the keyword we want, for example,
9:12Plumber Madrid. We also select the
9:15location; essentially, what we're doing
9:17here is, hey, I want to know how many
9:18people search for Plumber Madrid in
9:20Spain. We could also select the
9:22location, so, well, let's leave it as
9:24Spain in general for now, because if I
9:26put Madrid, I understand that people
9:28from Madrid will be searching. And
9:29that's it, we'll hit search and let it
9:31work its magic. Because look, look, you
9:33see here, data is starting to appear,
9:34okay? It tells us, hey, the term
9:36plumbers Madrid is being searched 16
9:38times a month. And what I like about
9:41this is the keyword ideas, okay? If we
9:43come over here, you can see we're
9:45already starting to see a bunch of
9:46interesting little things. If we go
9:48here to see the 900 keywords, let's see
9:50. Plumber Madrid, Plumber in Madrid,
9:53Plumber in Madrid, plumbers in Madrid,
9:55Emergency plumber, 24-hour plumber, and
9:58so on. Okay, so now a ton of searches
10:01that people use to find, well, plumbers
10:03in Madrid are coming up, okay? It's
10:06true that this is general, but hey, it
10:07shows us the searches here, okay? I
10:09mean, plumber 1600, plumbers in plural
10:131600 with the article is 720 and the
10:16same 580, I mean, plural, sorry, 720
10:20and singular 590. I mean, I would
10:23always try to tag the plural because it
10:24has more searches, okay? Or also, for
10:26example, emergency. I think this one is
10:28quite good, right? Same as urgent, but
10:29well, this will give us a bunch of
10:31examples here. But then here on the
10:33right, you see it says neighborhood. If
10:34we click on neighborhood, it will tell
10:36us the different neighborhoods, okay?
10:37Plumbers, Barrio del Pilar Madrid,
10:39Salamanca neighborhood, and so on. And
10:41okay, I do see the neighborhoods
10:42appearing here, but I think it's
10:44because the word neighborhood is
10:45included. So, what we're going to do is
10:47something more pro. So, we are going to
10:49go to all the keywords, and we're going
10:51to export them. We'll export them all
10:53in a CSV. We'll take this CSV and add
10:55it to Claude, okay? We'll add it here
10:57and tell it to detect the Madrid
10:59neighborhoods that have searches, only
11:01list the neighborhoods, and give me a
11:02list. Okay, now you see what we're
11:03going to do. And that's it, it will
11:05analyze all the keywords with the
11:07search volume and return a list of all
11:08the Madrid neighborhoods where people
11:10search for plumbers. See? It already
11:13shows us all the keywords here. So, I'm
11:15going to tell it to include "plumber"
11:16in front, okay? Because that way we
11:18already have it. And now we just copy
11:20this, go back here, go to keywords, and
11:23add all these keywords, okay? And from
11:26here, we'll click search, and it
11:28already tells us, for example, Plumber
11:29Las Rozas 390 searches. Plumber
11:32Moratalaz 110, in Vallecas 110, in
11:34Aluche 90. So all these are the words
11:37we need to work on. Okay. I don't know
11:40why it didn't load these here. Ah,
11:41right, because they have no searches. I
11:42see. Okay. But still, they are around
11:44somewhere. I think Plumber Salamanca
11:46neighborhood should definitely have
11:47searches. So, I'm not sure why it might
11:49not detect it, but what we know for
11:51sure is that all these are indeed being
11:53searched for every month on Google. So,
11:55with all of this detected, these would
11:57be the areas we need to work on within
12:00Google Maps, and you'll see later that
12:02we'll create an even more powerful
12:04strategy to rank in all these locations
12:06. But first things first, the pain test
12:08is important, okay? If a service
12:10category or area feels like filler,
12:11they aren't going to include it, okay?
12:13I mean, Google suspends accounts for
12:15inflated profiles, so don't get carried
12:17away. None of you here is Mark
12:19Zuckerberg with a multinational
12:20presence all over the world. So hey,
12:22keep it grounded and put the location
12:24where you actually operate, because
12:25then come the tears and, "Pedro, I
12:27followed your advice in this video and
12:28now everything is broken, my account
12:30was canceled, etc.," I warned you. Okay
12:32, next point, you have to keep in mind
12:35that Google listings are essentially
12:38social networks, okay? So, yeah, it’s
12:41a bit of a hassle, but we need to have
12:43posts constantly, okay? Posting on
12:47Google Business Profile doesn't
12:48directly increase views; what it does
12:50is increase conversion. Someone who
12:53arrives at a listing with activity and
12:55recent content is more likely to call.
12:58And we're also giving Google signals
12:59that our business isn't closed, it’s
13:01active. So, a profile with no activity
13:04for months loses trust with the
13:06algorithm. Either you receive a lot of
13:09reviews continuously. Then Google will
13:11say, "Okay, this profile gets a lot of
13:13reviews, I believe it." Or we are going
13:15to give it life little by little. At
13:17the end of the day, it is a social
13:18network. It’s like if you have an
13:20Instagram account and you never post,
13:21right? Well, what is Google going to
13:22say? It’ll say, "Hey, if this account
13:24never posts, get rid of it," right? So
13:25we are a bit committed to having to
13:28make posts. Don't worry, we have
13:30artificial intelligence and we are
13:31going to automate everything. So we are
13:34going to explain how we do it
13:36internally at the agency and how we
13:38handle it with clients so you can
13:40replicate it. The first thing we have
13:43to do in Claude would be to create our
13:45own custom voice skill. What does this
13:47mean? It means that when we write, it
13:50has to carry our tone of voice, okay?
13:54Otherwise, all the posts will sound the
13:56same to everyone, but if we add our
13:58tone, our vocabulary, our humor, and so
14:00on, it will be much more adapted. So,
14:03what we would have to do is inside
14:04Claude, we are going to open a new one.
14:06If we click on skills here, as you can
14:08see, we have, for example, the Pedroseo
14:10Brand Voice, which, if you read it over
14:12or let's open it, we ask, what does
14:14this skill do? Okay, so what this skill
14:16does is replicate my communication tone
14:18. So this skill has my transcriptions,
14:21my LinkedIn articles, my emails, and it
14:23writes like me, okay? So, what my team
14:25does is log in here and write it, okay?
14:27We do the same for different clients,
14:29okay? We always create this brand voice
14:31for everyone to have it documented and
14:33be able to write like them, okay? See,
14:35apply your brand voice to any content,
14:37like LinkedIn, YouTube scripts, emails,
14:39blah, blah, blah. So it will write like
14:41me to create this skill. Basically,
14:43it’s here in "manage skills," and
14:45from here, when you click add, you can
14:47create one with Claude. So you click
14:49create one here, and after the prompt
14:51it gives you, you say, "Hey, I want to
14:53create a skill that talks like me." And
14:55here we add different files. Okay,
14:57you'll see it's very simple. In fact,
15:00Claude already comes with a skill
15:01that’s at the very bottom. Skill
15:03Creator is this one right here. Okay?
15:04So, here you can also do this and say,
15:06"Hey, I’m going to create a brand
15:08voice skill for my company that does
15:10this, this, and that." And little by
15:12little, it will start asking you
15:13questions and that’s it. You simply
15:15answer the questions the skill asks you
15:17, and you’ll create that skill so you
15:19can use it. But that’s the first
15:21thing: having your own personal skill
15:22so it communicates like you. Then,
15:24image generation. We do this with
15:26Leonardo, okay? This is this tool right
15:29here. It's amazing for generating
15:31images, videos, and so on. I mean, it
15:33has everything. Okay? Here in images,
15:35as you can see, it has a ton of options
15:36. It has Stable Diffusion, it has GPT,
15:38it has them all. Okay? So, from here,
15:40you’ll be able to create the image.
15:42We have all of this automated. So, now
15:45we’ll show you how we actually do it
15:47ourselves. But if you want to do it
15:49manually, you’ll have to come here,
15:50create an image, and say a bit of what
15:52you want, okay? And that’s it. You
15:53create the image for yourself right
15:55here. It's your choice, I recommend
15:56using Nanobanana, but you can use
15:58others if you know them. And that's it.
15:59Generate the image, and that's that.
16:01This is an automated way of doing it.
16:04Regardless, I recommend that if you
16:06have a business, take photos of your
16:08business. I mean, even if they look a
16:10bit cruder than what AI can do, it’s
16:13much more natural and personal.
16:16Customers and people like what's real,
16:18so I recommend making it as authentic
16:21as possible, okay? Let’s rely on AI
16:25when we can’t do the other, but if we
16:27can use our business, our team, our
16:30cards, or whatever is ours, it’s
16:32better for the idea. And finally, a
16:35local SEO skill to help you create a
16:38content plan, okay? So, we add the
16:41local SEO skill and then we use this
16:44prompt, okay? Analyze the website. Here
16:47we'll put ours, palose.com, and
16:49generate a 30-day content plan for
16:51Google Business Profile. The Google
16:53Business Profile posts. For each post
16:55idea, include the topic, type, hook,
16:57short title, suggested text,
16:59recommended CTA, and photo to use if
17:01applicable, okay? Base the ideas on the
17:03actual services, products, current
17:05season, quick wins, and so on, okay?
17:07Okay. Here we can add whatever you want
17:10, okay? If you have offers or something
17:12specific, you can add it, okay? In the
17:14prompt, okay? Ultimately, let this
17:16prompt serve as a base, but add
17:17whatever you consider appropriate, okay
17:19? What is important is to include at
17:21least this part, okay? This one here
17:23will work for you. Then here you can
17:25add a bit of whatever you like, okay?
17:28And that's it, now we press enter and
17:30wait a bit since it takes time, and you
17:32see, it's so easy a baby could do it.
17:38Because this was a piece of cake: copy,
17:40paste, input, and now it starts giving
17:42us the whole content plan for Google
17:43Business Profile, okay? For example,
17:45hey, new headquarters in Andorra, SEO
17:48Geo Chat GPT recommends your brand.
17:50Zona F success story, free marketing
17:52audit, paid media with real ROAS, and
17:54the Palos Eco School academy, which we
17:55recently launched and by the way, has
17:57info in the video description. Well,
18:00UFESA success story, automations with
18:02N8N, well, no long-term contracts, no
18:03fine print, well, it gives you
18:05different ideas for your content plan,
18:07okay? And here it even tells you, "Hey,
18:09day 1, day 3, day 6," it gives you all
18:12the content. So you have no excuse for
18:14not keeping your Google Business
18:16Profile updated. Now, if you want to do
18:19it professionally, like we do at the
18:21agency, you have to use artificial
18:23intelligence tools like the one you see
18:25on screen. We developed all this
18:28internally with Cloud Code and well,
18:30you just need to know that, today,
18:31developing these tools is super easy in
18:33quotes, although it requires a lot of
18:35time because we have dedicated a lot of
18:37time to this, many credits and so on;
18:39but know that this, today, is very easy
18:41to develop: it's just time and putting
18:43in prompts, prompts, and prompts. So,
18:45what we do with this is have our own
18:48local SEO tool with artificial
18:50intelligence. And for example, here we
18:52manage our businesses or those of our
18:55clients. And when we want to manage the
18:57whole topic of posts we were discussing
19:00, we have a GBP post section where we
19:02explain what we want and the AI itself
19:04creates the post for us. For example,
19:06for this client that works on swimming
19:08pools, we can tell it to just make a
19:10post to announce that we'll be out this
19:12summer enjoying the pools and if they
19:14want us to work on their pool, just
19:16leave a message and we'll reply as well
19:18. So, what we basically do is hit
19:19create post and it will automatically
19:21create this post that also has the
19:23client's brand voice, and the good
19:24thing is that it will even generate an
19:26image for you because it's connected
19:28via API with Midjourney, which is where
19:30we create the images. So nothing, just
19:33say it's awesome, it saves us a ton of
19:34time and it creates this post for us
19:36that says, "This summer you'll find us
19:38where you should be too: at the pool."
19:41Yes, we're taking a well-deserved break
19:42, blah, blah, blah. Well, nothing, here
19:44it's just a close, slightly cheeky tone
19:46, but anyway, we just publish this to
19:48our profile. If we don't like the image
19:50, we go to Midjourney and make another
19:51one. Well, I know many of you will say,
19:53"Hey, I see a lot of features here, I
19:55see a lot of things," and yes, we've
19:57actually been working on this for a few
19:59months now, so we’re implementing it
20:01little by little. And the topic I
20:03wanted to talk to you about now is
20:05reviews, because reviews—I'll make it
20:07big so it's understood—are possibly
20:10one of the best ranking factors for
20:11local SEO. That is to say, if you
20:14search for something, if you have good
20:16reviews, you can bet you’re going to
20:17show up on Google Maps. So, we’re
20:19going to explain how to work on reviews
20:21and how important they are. Actually,
20:23the first thing is that Google doesn't
20:25look at how many reviews you have, but
20:26rather at the speed at which they
20:28arrive. This means that if you get 50
20:31reviews one month and five the next,
20:32Google will say, "Whoa, something weird
20:34happened here, right?" So, there must
20:37be a continuous flow of reviews, okay?
20:39That is super important and it's where
20:41most businesses fail, because there are
20:43days when they get a surge and say, "
20:44Today I’m going to ask everyone for
20:46reviews." No, they just start asking
20:47for reviews and that's it. You have to
20:49ask for reviews little by little,
20:50always. So, you have to create systems
20:52or strategies for gathering reviews. It
20:55is essential for everything to work.
20:57Something we recommend would be about
21:0010 reviews to start. It’s the minimum
21:02for Google to say, "Okay, I believe
21:03this profile." And then about two
21:05reviews a week or one review a week,
21:07depending on the sector, depending on
21:09where you're located, and so on. I know
21:12it's complicated, but it's what we
21:13recommend. So, as I was telling you,
21:16that's why we developed this AI tool,
21:18because what we do here is analyze and
21:20work on the reviews. What we've done
21:24with artificial intelligence is that if
21:27you go to a Google profile, copy the
21:29link, paste it here directly, and hit
21:31analyze, this tool will automatically
21:34extract 100 reviews. We could have
21:36added 1,000, but it costs us money,
21:38that’s why we put in 100. And what it
21:40will do is extract the reviews for this
21:42business. It will go through them, you
21:44know, analyzing them all, extracting
21:46them, and detecting patterns. And it
21:48will tell you exactly if people like
21:51this soup or this stew, or if they
21:53don't, or whatever it is. So, it will
21:56detect the good and the bad of your
21:57business. And this is fundamental
22:00because it will help you know your
22:01product and really understand your
22:03flaws. So you will know what your
22:06strengths are, and we will boost them
22:08through marketing and strategy, while
22:10correcting those weaknesses so your
22:12business works better. So, we aren't
22:16just working on the positioning of our
22:18Google Maps listing; we are actually
22:20improving our business. So, for me,
22:22this is fundamental. For example, in
22:24this restaurant we are looking at,
22:26Kangallego, which in this case had
22:281,000 reviews. I picked it randomly—I
22:30don't know who you are—but it had
22:321,000 reviews, we've set it to 100, so
22:34we can trust it or not, but well, it
22:35has a 3.9, so let's see what was said.
22:38Here it says there are eight mentions
22:40that the tapas portions are small or
22:42insufficient, so you need to be a
22:43little more generous. Service is slow
22:46or disorganized during busy times.
22:48Maybe you need to hire someone else. My
22:50goodness, food poisoning from
22:52appetizers. Well, this is from July
22:542023, salmonella and emergency room
22:56visits. Oh boy, but I've detected five
22:58of them, right? Watch out for this. And
22:59then here, competitive advantages,
23:01right? Well, look, price and quality
23:02are excellent. Daily menu, 25 people
23:04talking about your daily menu being
23:06good, so hey, promote all of that.
23:08Family-friendly and cozy atmosphere,
23:10you know your target audience, so focus
23:12on that. Outstanding homemade desserts.
23:14Hey, if you make good desserts, focus
23:16on that, right? Also. So, good, thanks
23:19to this tool, we can quickly know what
23:21is working in a business and what is
23:23not. We could add different players to
23:26find out what they have that is good or
23:28bad as well. And well, what we are
23:30going to do is keep improving this
23:32little by little. So, regarding reviews
23:34, what we are going to do, for example,
23:37is also automate them; that is, if a
23:39customer comes in, automatically ask
23:41for a review or speed up that process,
23:43because, ultimately, the key is to
23:45create a strategy for collecting
23:47reviews, go for volume, and let it work
23:49little by little. In fact, that is
23:53something we work on within the
23:54community, where there is a specific
23:56local SEO module where we explain all
23:57the strategies to capture reviews, how
23:59they work, and so on. All of this is
24:02what we explain in depth within our SEO
24:04community, where we have a module
24:06dedicated 100%to local SEO, where we
24:08explain different methodologies we use
24:10in the agency and. Also, we hold live
24:12sessions with Javier Delgado, who is a
24:14local SEO expert and does a monthly
24:16session on local SEO, and you can see
24:18more information and join in the video
24:19description and also. Plus, you will
24:21also be able to try our tool, because
24:23right now it is only available to
24:25members of the community. So, if you
24:27want to join, try it out and so on,
24:28well, you'll have to join, because for
24:30now we haven't done a Go to Market, so
24:32you can't access it. And let me tell
24:34you that it has many features that I
24:36haven't shown you yet, like, for
24:37example, the Geogrid topic, which for
24:39me is fundamental. So, well, I'm going
24:42to grab this Galician restaurant that
24:43works for me, it's perfect since it's
24:45around here near Badalona, Barcelona.
24:48And anyway, basically what we do is put
24:50its link here and for example, this one
24:52would like that when someone searches
24:54within a 3 km radius, we could put
24:55something else, even one even. And here
24:58the grid size, 5x5 is fine. It means
25:00the queries that will be made. I'll
25:02explain it to you now, but the key is
25:03that within a 3 km radius, when someone
25:05searches for Galician restaurant, he is
25:07the best option, right? So, well, when
25:10we hit analyze, what the tool has done
25:12is it has set itself within a 3 km
25:13radius and started searching for
25:15Galician restaurant. And in this case,
25:18in your exact location, you do appear
25:19in the first position and if they go a
25:21little to the right of Badalona, then
25:23you would be in fourth. In Santa Coloma
25:25, you would be in eighth, you would be
25:27down here and around here you would
25:28start to almost not appear at all. Okay
25:30, so the key here is that your business
25:32starts to appear in the different
25:34locations where the potential customer
25:36who is going to buy from you will be
25:38searching.
25:39And Pedro, how can I do to position
25:40myself everywhere?
25:41Well, I'll explain it to you now
25:43because there are a lot of things you
25:45need to know, like, for example, that
25:47it's as simple as coming here to GBP
25:48Audit and putting your Google profile
25:50here. And this with Cloud will do is
25:53analyze your entire Google Maps profile
25:55and tell you everything you need to do
25:57to improve your profile. And that is
26:00how you actually use Claude to work on
26:03local SEO. Otherwise, what you can also
26:05do is activate the local SEO skill and
26:08tell it, hey, have it analyze this
26:10listing, and you provide the exact
26:12listing. But it's not as professional
26:14as what I'm going to share with you via
26:16my app, because we built it ourselves,
26:17and at the end of the day, it's an app
26:19that cross-references data and does it
26:21much faster. But I must say, this skill
26:23is also amazing and will give you a
26:25very good foundation so that you can,
26:26well, start implementing it, okay? It
26:29will do that whole analysis for you.
26:30And here you have the entire audit. It
26:32got a 69 out of 100. That’s pretty
26:35good, since, hey, you have strong
26:37points, you have something very good,
26:38which is, hey, 242 photos, not many
26:40people have that, right? Extensive
26:42digital menu, complete attributes,
26:43verified claimed listing. Hey, very
26:45good. Just two critical points, man.
26:48Business description. The current one
26:51is blah blah blah, whatever, but anyway
26:53, you need to rewrite it up to 700
26:54characters, including star specialties,
26:57which it seems you have. Well, value
26:58proposition. Well, it gives you a
27:00recommendation here and, damn, website,
27:01I mean, I'm going to get into this in
27:03depth because I want this to sink in
27:04too. When we do local SEO, it's not
27:07just the Google Maps listing; we can
27:09work on local SEO within our own
27:12website. It's possibly the most
27:14powerful thing of all because it's the
27:16differentiator, meaning every business
27:18has a Google Maps listing, anyone can
27:20do that, but few have their website
27:22tailored to the location. A practical
27:25example so it’s understood, okay? I
27:27mean, for example, I have an SEO agency
27:29in Barcelona, okay? So, here you see it
27:31says SEO agency Barcelona, right? This
27:33is the keyword I want to rank for, okay
27:35? And if you go here and analyze the
27:38SEO directly, you'll see how the H1 is
27:40SEO agency Barcelona, because this is
27:42the location I want to work on, okay?
27:45So all of this is local SEO at the end
27:47of the day, and the same goes for
27:49Madrid, we have the Madrid page, okay?
27:51Although our focus, our core is in
27:52Barcelona, obviously, but we have the
27:54other locations. This is still local
27:57SEO. I say this because many people in
28:00local SEO only focus on optimizing the
28:02Google profile, which is a mistake;
28:04that’s where we really eat our
28:06competitors alive, because we work on
28:08the verticals within our own website.
28:10And here is a clear example of someone
28:12who doesn't have a website, so you
28:14can't really work on local SEO through
28:15that channel. But well, being a
28:17restaurant, it's not that critical, I
28:18have to say. But anyway, regarding
28:20reviews, hey, you have a 3.9; you need
28:22to start improving them. And then,
28:24right here, it creates a roadmap for
28:25you, okay? To write the description, to
28:27link your website, and to set up an
28:29active review acquisition campaign.
28:31Respond to all pending negative reviews
28:34because you have 151 reviews in total
28:36that have no response. Add the "
28:38Galician restaurant" category and so on
28:40. Well, for me, this is a way to
28:42optimize your entire profile because
28:44you already have all the errors listed
28:46there. And watch out, because this SEO
28:48skill didn't do it entirely wrong. It
28:50also detected the fact that they don't
28:52have their own website, the rating, and
28:53some quick wins, okay? Review the
28:55Google Business Profile category, fix
28:56the NAP, which, man, is all over the
28:58place. Well, it looks like your NAP
28:59data is incorrect. Our own tool didn't
29:01detect this, so we'll have to improve
29:03that, okay? But wow, it also provided a
29:04brutal local SEO analysis here, you
29:06know? I mean, keep an eye on this,
29:08really. Watch this, because a lightbulb
29:10just went off in my head, and what
29:12we're going to do with our app is, "Hey
29:14, I don't know where you're getting all
29:15this info, but use the local SEO skill
29:17we have to perform this entire analysis
29:19." I mean, I thought this was even
29:22better than the tool itself, okay? So
29:24anyway, the tool is in beta, I’m
29:26telling you we’re refining and
29:27improving it little by little, but wow,
29:29watch out for this skill because I find
29:31everything it did to be amazing, okay?
29:34I mean, it even pulled data from
29:36TripAdvisor and Restaurant Guru, okay?
29:38So look, it even went into other sites
29:40as well, okay? And for local SEO, it's
29:41the same thing, okay? It told you no,
29:43and well, a bunch of other data too,
29:44okay? So, this is how we can quickly
29:46audit a Google Maps profile using
29:48artificial intelligence. Well, I hope
29:51this video was helpful and that you
29:52start applying everything we’ve
29:54learned here so your Google Maps
29:55profile starts ranking better, bringing
29:57in more clients, and generating more
29:59revenue. And remember: if you're
30:01someone who wants more, who is going to
30:03take this seriously, and you want to
30:04access the "Deseo con inteligencia
30:06artificial" community, I’ll leave the
30:08link in the video description; you’ll
30:10see we have tons of resources and live
30:12sessions to help you scale your
30:13business. You can find more information
30:15and join via the link in the video
30:16description. And now, if you have any
30:18doubts or questions, leave them in the
30:19comments. If you liked the video, show
30:21your support with a big like, subscribe
30:22if you aren't subscribed yet, and you
30:24know, I'll see you along the way to
30:25keep learning. A big hug.

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