El mundo no está listo para GTA 6 — Transcript
Full transcript
- 0:02On November 18, when it's noon in
- 0:04Madrid and just barely dawn in Mexico
- 0:06City, someone in New Zealand will press
- 0:09play and become the first person on the
- 0:11planet to enter Vice City. 19 hours
- 0:15later, the last country in the world
- 0:17will finally be able to do it. And in
- 0:20the middle of those 19 hours, the
- 0:22entire planet is going to change just a
- 0:24little bit. Today I'm going to tell you
- 0:27the story of GTA 6 as if it were a
- 0:29countdown: what's already happening
- 0:31before it releases, what will happen
- 0:33that night, country by country, and
- 0:35what will happen after, over the next
- 0:3810 years. Stay until the end because
- 0:41that's where the part that affects us
- 0:43most is. Part one, before the launch.
- 0:46And the crazy thing is the game isn't
- 0:48even out yet and it's already shifting
- 0:50things that have nothing to do with
- 0:52video games. Look at the competition.
- 0:55Squadron 42 has been in development for
- 0:57over 10 years and its creator, Chris
- 0:59Roberts, pushed it back to 2027. The
- 1:02reason? He literally said he didn't
- 1:04want to get caught in the whirlwind of
- 1:06attention for GTA 6. Microsoft did
- 1:10something similar and moved Fable to
- 1:11February, and the CEO of Twitch already
- 1:13warned that the GTA effect will last at
- 1:15least until January; in other words,
- 1:17the entire industry is clearing the way
- 1:19, like when an ambulance passes by. Now
- 1:22look at Netflix. On August 27, Rockstar
- 1:26didn't upload their gameplay to YouTube
- 1:28, they premiered it on Netflix; 27
- 1:30minutes of gameplay, it racked up 31
- 1:33million views and was number one in 87
- 1:35of the 93 countries the platform tracks
- 1:38. Many people reported problems
- 1:41watching it that night. And according
- 1:44to the consulting firm Ampere Analysis,
- 1:45over 100,000 people subscribed to
- 1:47Netflix in the United States just to
- 1:49watch a video game—not even to play
- 1:51it, just to watch it. And then there's
- 1:54Miami. On the roof of the Miami Heat
- 1:57arena, there is now a giant pink sign.
- 1:59Welcome to Vice City. It can be seen
- 2:02from planes landing in the city, and
- 2:04the county signed a deal worth nearly $
- 2:061 million with Rockstar to put it up.
- 2:08But that's not all. On November 18, the
- 2:11night before the launch, the Heat will
- 2:14play an official NBA game against the
- 2:16Milwaukee Bucks dressed as Vice City. A
- 2:19special court, new uniforms, and an
- 2:21ESPN broadcast. An NBA team changing
- 2:25its name for a game. That had never
- 2:28happened before. If you're enjoying the
- 2:30video, subscribe. I'm putting together
- 2:32the whole journey to the launch and you
- 2:34don't want to miss it. Part two, the
- 2:37night of the launch. And here is
- 2:39something that almost no one is
- 2:40explaining to you correctly. GTA 6
- 2:42doesn't release at the same time
- 2:45worldwide; it unlocks at midnight in
- 2:47each country. So, the launch will go
- 2:50around the planet like a wave. It
- 2:52starts in New Zealand. While half the
- 2:54American continent is still waking up,
- 2:57over there they're already stealing
- 2:59cars in Vice City. Next come Australia,
- 3:02Japan, Asia, and Europe. Spain unlocks
- 3:05it at their midnight when it’s still
- 3:078:00 PM in Buenos Aires or Santiago.
- 3:10Then the wave crosses the Atlantic.
- 3:12Brazil, Argentina, Chile, Colombia,
- 3:15Peru, each at their own midnight. And
- 3:18at the very end, Mexico and Central
- 3:20America, the last in the entire world.
- 3:23When it’s finally their turn, people
- 3:25in Madrid will already be eating
- 3:26breakfast, and some will skip the line.
- 3:28On Xbox, you can change your console
- 3:31region to New Zealand to play hours
- 3:33earlier. On PlayStation, it's quite a
- 3:35bit more complicated, but just imagine
- 3:37the chaos. 19 hours of the first
- 3:40players gaming and uploading clips
- 3:41while the rest avoid spoilers on TikTok
- 3:43. That day, muting the word "GTA" will
- 3:47be an Olympic sport, and the next
- 3:49morning, many won't make it to work.
- 3:52José García Montalvo, an economics
- 3:54professor in Barcelona, estimated on
- 3:57the CER network that first-day
- 3:58absenteeism could cost the United
- 4:00States nearly 1 billion dollars in
- 4:03productivity. And according to his
- 4:05calculation, those most likely to miss
- 4:07work are young men and people who work
- 4:09from home. You know who you are. Now
- 4:12let's talk about money. GTA V made 1
- 4:14billion dollars in 3 days when it came
- 4:17out in 2013. No entertainment product
- 4:20had ever done it that fast. For GTA 6,
- 4:24Newzoo, one of the industry's largest
- 4:26analysis firms, projects between 37 and
- 4:2951 million copies in the first week and
- 4:32, in their best-case scenario, over 5
- 4:34billion dollars. To give you an idea,
- 4:38Avengers: Endgame, the biggest premiere
- 4:40in cinema history, made about 100
- 4:42million in its first weekend. GTA 6
- 4:46could make four times that in a week,
- 4:48but not everyone will pay for it the
- 4:50same way. The game costs 80 for its
- 4:53standard version, and if you measure it
- 4:55in minimum wage hours, everything
- 4:57changes. According to calculations by
- 5:00the site Planet GTA 6, in Spain you
- 5:02need less than 10 hours. In Chile about
- 5:0526, in Colombia 27. In Mexico 32:30, in
- 5:09Peru almost 47. And in Argentina 62
- 5:14hours. That is nearly eight full
- 5:18workdays, more than an entire work week
- 5:20for one game. So when someone says that
- 5:24GTA 6 is expensive, the answer depends
- 5:26a lot on where you live. Part three,
- 5:29what comes next. And it starts with
- 5:32something you're going to hear
- 5:33everywhere. The radio in GTA—you
- 5:36spend hundreds of hours driving with
- 5:38the radio on, so a song in the game is
- 5:41worth more than any ad campaign. And
- 5:44this time, it's our turn. Bad Bunny and
- 5:47Right Now will be the hosts of Cocoteo
- 5:49FM, the Latin radio station in Vice
- 5:51City. The official 34-song soundtrack
- 5:54features Rauw Alejandro, C. Tanguel and
- 5:57Paco Amoroso, Travis Scott, and even
- 5:59Keith Richards from the Rolling Stones.
- 6:02Morgan Wallen's song for the game
- 6:04debuted at number nine on the Billboard
- 6:06Hot 100, and nobody has even played it
- 6:09yet. I bet by December, you'll be
- 6:11hearing songs from GTA 6 on the bus, at
- 6:14parties, and at the gym. And now, my
- 6:16biggest prediction, and this is the one
- 6:19that matters most to those of us who
- 6:21speak Spanish. I believe GTA 6 is going
- 6:24to stop being a game and will become a
- 6:27place. Let me explain: in GTA V,
- 6:30roleplay exists. Servers where
- 6:32thousands of people live full lives.
- 6:35One is a police officer, another a
- 6:37paramedic, another a mechanic, another
- 6:39the local drug lord. And in Spanish,
- 6:41it's gigantic. There are streamers who
- 6:43have been making a living from it for
- 6:45years with thousands of people watching
- 6:47every night. It's basically a live soap
- 6:50opera where nobody has a script, and
- 6:52Rockstar realized that. They bought
- 6:55Cfx.re, the team behind FiveM, the
- 6:58biggest roleplay platform. This year
- 7:02they opened their own official store
- 7:03where creators sell their mods and are
- 7:05reinforcing their creator platform team
- 7:07. Digiday even reported, citing
- 7:10anonymous sources, that Rockstar spoke
- 7:12with Roblox and Fortnite creators to
- 7:15make experiences inside GTA 6. It's not
- 7:18official yet, but all the signs point
- 7:20in the same direction. Imagine servers
- 7:23in Spanish with their own economy. An
- 7:26entire city speaking your language with
- 7:28its own gangs, its own businesses, and
- 7:30its own news. People making a living
- 7:33from what they create in there and the
- 7:35next great Spanish-speaking creators
- 7:37from Mexico to Spain, from Argentina to
- 7:40Colombia, born in Vice City because
- 7:42this doesn't end on November 19th. GTA
- 7:44V came out 13 years ago and people are
- 7:47still playing it every single day. So
- 7:49whoever is watching this video today
- 7:51will probably still be playing GTA 6 in
- 7:542035. So no, the world isn't ready for
- 7:57GTA 6, but it's going to have to be
- 7:59anyway. And now you tell me, from which
- 8:01country are you watching me? What time
- 8:03does it unlock for you and are you
- 8:05taking the day off? I'll read you in
- 8:07the comments. Keep on breaking and see
- 8:09you in Vice City. Yeah.
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