⛺ EL MEJOR TRUCO PARA HACER GEO ESTÁ EN PELIGRO - Actualidad SEO #326 — Transcript

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1. 0:00I want to officially announce that
2. 0:02after a month of deep reflection, I
3. 0:04remembered I had a YouTube channel.
4. 0:07Hello everyone, and welcome once again
5. 0:10to the post-vacation return of
6. 0:11Campamento Web. I’m Emilio García,
7. 0:14and this time I’m going to present a
8. 0:16new SEO news update where we’ll
9. 0:18discover the latest news from the web
10. 0:20positioning sector. It’s been a while
11. 0:23since I talked about this, and I was
12. 0:24really looking forward to it. Let’s
13. 0:25start. I don’t know who stayed on
14. 0:30duty at Google during August, but the
15. 0:32person with the update launch button
16. 0:33certainly didn’t go on vacation for
17. 0:35nothing. While half the sector is
18. 0:39trying to disconnect with a drink on
19. 0:41the beach or simply not even knowing
20. 0:42what day of the week it is, Google
21. 0:44thought it was a fantastic time to
22. 0:46launch a new spam update. Specifically,
23. 0:50this Tuesday, August 18th. Thanks,
24. 0:52Google, was there really no other time
25. 0:54of year? You could have launched it in
26. 0:57October or November, but no, better in
27. 0:59August so we can check Search Console
28. 1:01calmly from the lounge chair. Jokes
29. 1:04aside, we are looking at a global
30. 1:06update that affects all countries and
31. 1:08all languages. It will only take a few
32. 1:11days to roll out completely. And this
33. 1:14last point is important because we’ve
34. 1:16usually had much longer spam updates,
35. 1:18while Google expects to finish this one
36. 1:20relatively quickly. And watch out,
37. 1:24because this is the third spam update
38. 1:25we’ve had this year alone, the second
39. 1:27consecutive one, and it comes after two
40. 1:29spam updates that, at least in my
41. 1:31experience and what we see on social
42. 1:33media, haven't really revolutionized
43. 1:34the SERPs much. Google hasn’t
44. 1:37announced any new spam policies to go
45. 1:39along with it, though. They are simply
46. 1:41reinforcing existing ones, such as
47. 1:44scaled content abuse, site reputation
48. 1:46abuse, expired domains, and since May,
49. 1:49attempts to manipulate AI responses
50. 1:51within AI Overviews and AI mode.
51. 1:54We’ll see if this third spam update
52. 1:56continues along those lines or targets
53. 1:59some other type of abuse. Remember,
54. 2:02also, that a recovery from a spam
55. 2:04update doesn’t have to happen
56. 2:05immediately after fixing the problem,
57. 2:07because their systems can take months
58. 2:09to reconsider a site as compliant with
59. 2:11their policies. So anyway, happy August
60. 2:14to everyone. Sunscreen, water, a cap,
61. 2:17and Search Console—the four
62. 2:18essentials for surviving the summer as
63. 2:20an SEO. Although, I also have to tell
64. 2:23you that if you want to put the icing
65. 2:24on the cake, there’s also SearchLab.
66. 2:27You know that’s our training program
67. 2:28for Geo SEO and AI; you have the link
68. 2:30in the description. And speaking of
69. 2:33spam and strategies that can stop
70. 2:35working overnight, let's move on to
71. 2:37ChatGPT because there is a very
72. 2:39important change related to Reddit. You
73. 2:42know that for a very long time, Reddit
74. 2:44has been one of ChatGPT's favorite
75. 2:46sources. This led certain websites to
76. 2:50find it interesting to do a sort of
77. 2:53parasite SEO, but focused on AI. In
78. 2:57other words, instead of trying to get
79. 2:59your own website cited directly by
80. 3:01ChatGPT, you could create content
81. 3:03within Reddit, leverage the huge
82. 3:05authority and presence of that domain,
83. 3:07and try to appear in the AI's responses
84. 3:10thanks to your content on Reddit. It
85. 3:13looked really good. Well, be careful
86. 3:15because this strategy has just lost a
87. 3:17lot of its appeal. Prompt Watch has
88. 3:20analyzed the sources used by ChatGPT
89. 3:23Search and has detected a massive drop
90. 3:25for Reddit, a truly massive one. To
91. 3:28give you an idea, between July 18 and
92. 3:30August 7, Reddit accounted for an
93. 3:33average of approximately 3.8%of all
94. 3:35citations analyzed. That was huge for a
95. 3:39single domain, but starting August 14,
96. 3:41it plummeted below 1%, and between the
97. 3:4414th and 17th, the average stayed at
98. 3:47about 0.5%. We are talking about a
99. 3:51relative drop of more than 86%. I mean,
100. 3:55practically overnight, Reddit went from
101. 3:57being one of the leading domains in
102. 4:00ChatGPT's sources to having a much
103. 4:02smaller presence. And what's more, it
104. 4:05seems to be a phenomenon especially
105. 4:07pronounced within ChatGPT, because
106. 4:09while Reddit has also lost some
107. 4:11presence in Google's AI Overviews and
108. 4:13AI mode, the decline there has been
109. 4:15much more gradual and much less
110. 4:17dramatic. What conclusion do I draw
111. 4:19from all this? Well, the first is that
112. 4:22if you were using Reddit mainly as
113. 4:24parasite SEO to get citations within
114. 4:26ChatGPT, I would monitor the strategy
115. 4:28very closely, because right now it
116. 4:30seems much less effective than it was
117. 4:33just two weeks ago. But the second
118. 4:36conclusion seems even more important to
119. 4:38me, which is not to build your entire
120. 4:40SEO strategy depending on a third-party
121. 4:42platform, because this is exactly what
122. 4:44can happen. Today, ChatGPT loves Reddit
123. 4:47. Tomorrow it changes how it selects
124. 4:50sources, and suddenly all the work you
125. 4:52have done there is worth less. It's
126. 4:54like a Google update, really, but
127. 4:56within AI. So if your only reason for
128. 4:59using Reddit was that ChatGPT cited it
129. 5:01a lot, be careful because that seems to
130. 5:03have calmed down quite a bit. And we
131. 5:05now move on to a Google tool that this
132. 5:07time actually brings a new feature that
133. 5:09I really like. Google Trends is
134. 5:12launching a new experience within the
135. 5:14explore tab, featuring interactive maps
136. 5:16and much more visual regional analysis.
137. 5:21The idea is to help us better
138. 5:22understand not just which country
139. 5:24people are searching for a term in, but
140. 5:26in which specific region, providing
141. 5:28better regional segmentation. This
142. 5:32might seem like a small visual
143. 5:33improvement—a little map with regions
144. 5:35and colors—but for e-commerce and
145. 5:37certain local SEO projects, it can be
146. 5:39tremendously useful since we’re used
147. 5:41to analyzing keywords at a national
148. 5:42level. We see that a search is growing
149. 5:46in Spain and we automatically think, "
150. 5:47Perfect, there’s more demand." But
151. 5:50that demand doesn’t necessarily have
152. 5:51to be growing equally everywhere.
153. 5:53Imagine, for example, an e-commerce
154. 5:55store that sells heating and cooling
155. 5:57products. A specific product might be
156. 6:00skyrocketing in Andalusia or the
157. 6:02Valencian Community, yet have
158. 6:04significantly less interest in other
159. 6:06regions like Asturias. This allows you
160. 6:09to prioritize campaigns, analyze where
161. 6:12it makes more sense to boost certain
162. 6:14categories, create truly useful content
163. 6:17for a specific area, or even adapt
164. 6:20promotions and advertising campaigns
165. 6:22based on where demand is rising. Also,
166. 6:25remember that Google Trends doesn't
167. 6:27give us absolute search volume: it
168. 6:29shows us relative interest. So, I would
169. 6:32use it to detect patterns and trends,
170. 6:34but then I would cross-reference that
171. 6:36information with other data we have,
172. 6:38such as click numbers from Search
173. 6:40Console or estimated volume from SEO
174. 6:42tools. So, good for Google Trends—a
175. 6:45bit of joy after the spam update. We
176. 6:48take the bitter with the sweet. We now
177. 6:51continue with some quite surprising
178. 6:53news related to digital audience
179. 6:54measurement in Spain. Comscore is
180. 6:58closing its Spanish subsidiary after
181. 7:00approximately 15 years of operations,
182. 7:03affecting media outlets, agencies, and
183. 7:05companies that use these metrics to
184. 7:07compare audiences and make advertising
185. 7:10decisions. In fact, Comscore was set to
186. 7:14take over from GFK, which had held that
187. 7:15status for the last few years. For now,
188. 7:19it doesn't look like Spain will be left
189. 7:22without a solution, because fortunately
190. 7:24, GFK has announced that it guarantees
191. 7:27the continuity of its service through
192. 7:292026 and 2027, regardless of how this
193. 7:31Comscore subsidiary closure in Spain is
194. 7:34resolved. However, it is quite striking
195. 7:38to see how in just a few weeks we've
196. 7:39gone from "Comscore is the recommended
197. 7:41measurer in Spain again" to "Comscore
198. 7:43is closing in Spain." I mean, not even
199. 7:46a core update has that much volatility.
200. 7:48And to finish, let's talk about YouTube
201. 7:51, because this news affects me directly
202. 7:53, it affects anyone who has a channel,
203. 7:55and probably starting next week, we
204. 7:58will all be able to brag that our
205. 8:00videos have more views. Perfect, right?
206. 8:04Look, YouTube is going to change the
207. 8:05way it counts public views, especially
208. 8:07for long-form videos. Starting August
209. 8:1124th, a view will be counted from the
210. 8:13moment the video starts playing, from
211. 8:15the very first second. And you might
212. 8:17say, "But Emilio, when I click on a
213. 8:19YouTube video, doesn't it count as a
214. 8:21view from the start?" Well, it turns
215. 8:23out it doesn't. According to sources
216. 8:26like TechCrunch, it's estimated that
217. 8:28for a view to count on YouTube, you had
218. 8:30to watch for at least 30 seconds,
219. 8:32although YouTube hasn't officially
220. 8:33commented or revealed any figures. This
221. 8:37criterion will be applied globally and
222. 8:39to all YouTube formats: Shorts,
223. 8:41long-form videos, and live streams. In
224. 8:44fact, Shorts already had a similar
225. 8:46system since 2025, but now YouTube
226. 8:48wants to unify the criteria for all
227. 8:50content, including long-form, so public
228. 8:53video views will grow faster. So if you
229. 8:57check your channel on August 24th and
230. 8:59suddenly think, "Wow, my content is
231. 9:01performing so well lately," I'm sorry
232. 9:03to burst your bubble. Maybe it is you.
233. 9:06But maybe YouTube just changed how they
234. 9:08measure it. Now, this doesn't mean
235. 9:11we're going to earn more money. I wish.
236. 9:14No, YouTube has made it clear that this
237. 9:16change to the public counter doesn't
238. 9:18affect creator revenue or the criteria
239. 9:20for the Partner Program. Beyond this,
240. 9:24the platform will still have
241. 9:26view-related metrics inside YouTube
242. 9:28Studio so we can differentiate between
243. 9:30someone who just started watching and
244. 9:33someone who actually kept watching. To
245. 9:37me, this distinction is going to be
246. 9:39increasingly important because a public
247. 9:41view is becoming a more generous metric
248. 9:43. If a video starts playing and the
249. 9:46person leaves almost instantly, we
250. 9:48still get another view. So when we
251. 9:51analyze our own videos, we'll need to
252. 9:54pay even more attention to watch time,
253. 9:58retention, and real user behavior,
254. 10:00instead of just looking at the big view
255. 10:04count. And this, as you can imagine,
256. 10:06also affects brands. If a company wants
257. 10:09to sponsor a creator and only asks how
258. 10:11many views they have, comparisons
259. 10:13before and after August 24th will be
260. 10:16misleading because we won't be talking
261. 10:18about the exact same metric. In fact, I
262. 10:22think the most obvious consequence is
263. 10:24that the public view count will be a
264. 10:26bit closer to what we see on platforms
265. 10:28like TikTok or Instagram, where
266. 10:29sometimes it feels like view counts are
267. 10:31being given away. But anyway, YouTube
268. 10:34says that what it really wants is to
269. 10:36eliminate the confusion that existed
270. 10:38from using different systems depending
271. 10:40on the format, so that we creators can
272. 10:42better understand our true reach. I'm
273. 10:44happy with that. If YouTube wants to
274. 10:46add more views for me, I'm certainly
275. 10:47not going to complain. That said,
276. 10:49that’s all for this week's episode of
277. 10:51SEO News. I hope you enjoyed a few days
278. 10:53of disconnection, and if not, that you
279. 10:55get to enjoy them soon. As always,
280. 10:58thank you very much for reaching the
281. 10:59end of this video podcast, and we'll
282. 11:01see and hear each other next week with
283. 11:02more SEO and artificial intelligence
284. 11:04content. See you next time.