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El Genio Oscuro Que Inventó el Maquillaje (Y Cambió la Historia) — Transcript

by El Genio Sabelotodo · 6,182 words · 1,096 segments · language en · Watch on YouTube

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0:00The year 1760. London, England.
0:05Sitting before a small, luxurious vanity
0:07table was a 27-year-old woman.
0:10All of London's high society whispered
0:12that she was the most beautiful and
0:14perfect woman in the city, but the pale
0:16face reflected in her mirror was not her
0:18own.
0:19It was a mask, a mask of white poison.
0:22Resting in front of her was a small,
0:24elegant jar containing a thick paste.
0:28That mysterious paste made her face look
0:29so white and so incredibly smooth that
0:31her human skin completely disappeared.
0:35Today I will reveal to you the
0:36astonishing, dark, and bloody origin of
0:38one of humanity's most lethal and
0:40lucrative inventions: makeup.
0:43Subscribe to El Genio Sabelotodo right
0:45now and join me as we unearth the dark
0:46and poisonous secrets of the beauty
0:48industry.
0:50To understand the magnitude of this
0:52aesthetic tragedy, we must understand
0:53how society thought centuries ago.
0:56In that era, possessing extremely white
0:58skin without a single blemish was the
1:00ultimate symbol of wealth and power.
1:02It showed you didn't have to work in the
1:05sun like peasants, but the modern
1:06concept of safe makeup simply didn't
1:08exist on the face of the Earth.
1:11This young woman rubbed onto her face
1:13every day the exact same chemical
1:15substance that was slowly poisoning her
1:17blood.
1:18That miraculous white paste was made
1:20almost entirely of pure, highly toxic
1:23lead.
1:24History tells us that her husband,
1:26terrified by the young woman's physical
1:27decline, begged her dozens of times to
1:29stop using that strange cream.
1:32He even went so far as to hide the jars
1:33, but she, addicted to the admiration of
1:35society, flatly refused.
1:37The name of this young woman was Maria
1:39Gunning, the famous and admired Countess
1:41of Coventry. Within months, her
1:43immaculate skin began to fill with deep
1:46sores.
1:48Her muscles weakened, joint pain became
1:50unbearable, her nervous system collapsed
1:52, and finally, at the tragic age of 27,
1:54she passed away.
1:57The doctors of the time and all of
1:59society knew for certain that the real
2:01cause of her gruesome death was that
2:02white paste.
2:07That lethal jar was the raw, historical
2:10origin of what we call foundation today
2:12.
2:13It was a decorative trend that, for the
2:15first time on a grand scale, killed
2:16human beings in the name of aesthetic
2:18beauty.
2:20Makeup has never been just color on the
2:22face; it is a display of power, a
2:23collective psychological obsession, and
2:25in its early days, it was a death
2:27sentence.
2:29But the history of the poisoning does
2:31not end in London. Decades later, the
2:33industry would create substances even
2:35more terrifying and destructive than
2:37lead, nuclear creams that literally made
2:39the face glow in the dark, hiding an
2:41industrial secret so macabre it will
2:43make your blood run cold.
2:49To understand the psychological root of
2:51this human obsession, we must turn back
2:54the clock drastically, about 5,000 years
2:56into the past, to the burning sands of
2:58ancient Egypt.
3:00On the banks of the immense Nile River,
3:02the desert sun was relentless and
3:04merciless.
3:05Ultraviolet rays scorched the thin skin
3:08around workers 'eyes, and flies carrying
3:10severe eye infections were a constant
3:12plague.
3:14To survive this climatic hell, the
3:15Egyptians weren't looking for beauty;
3:17they were looking for medical survival.
3:19They discovered a dark, intense powder,
3:22made by meticulously crushing a mineral
3:24stone called galena, which is rich in
3:27lead sulfide.
3:28By mixing this black powder with animal
3:30fat, they created a thick paste that
3:32they applied in thick lines around their
3:34eyes.
3:35We know this black paste today around
3:37the world as the famous kohl or kajal
3:39eyeliner. But listen to this carefully.
3:42In its origins, Egyptian makeup was
3:44genderless and not exclusive to the
3:46runways.
3:47This thick black line acted like
3:49chemical sunglasses that absorbed the
3:51glare of the desert light and repelled
3:53poisonous insects.
3:55The Egyptians believed with religious
3:57fervor that this dark eyeliner created a
4:00magical shield against the evil eye and
4:02disease.
4:04That is why, in ancient Egypt, women,
4:06warrior men, pharaohs, and even small
4:08children wore black makeup every day of
4:10their lives.
4:12When archaeologists open the ancient
4:14tombs of the pharaohs today, they always
4:16find small, luxurious containers filled
4:18with kohl. The Egyptians valued this
4:21makeup so much that they took it to the
4:23grave to use in the afterlife. And they
4:25didn't stop at the color black.
4:28Egyptian alchemists discovered that by
4:29crushing malachite, a semi-precious
4:31stone, they obtained a brilliant emerald
4:33green powder that they used as history's
4:35first eyeshadow.
4:37They ground red ocher earth to paint
4:39their lips and cheeks with a vibrant
4:41blood tone and used the henna plant to
4:43stain their hands and nails red.
4:46The iconic Egyptian style of immense,
4:48elongated eyes, green eyelids, and
4:50intense lips became humanity's first
4:52great aesthetic trend.
4:54And what is most astonishing from an
4:56industrial perspective is that there
4:58were no corporations, factories, or
4:59beauty laboratories.
5:01This entire complex chemical process was
5:03carried out by hand on the floors of mud
5:05houses.
5:07However, when Egyptian influence crossed
5:09the Mediterranean Sea and reached the
5:11powerful empires of Greece and Rome, the
5:13biological meaning of makeup underwent a
5:15dark mutation.
5:17It ceased to be a protective shield
5:19against the desert sun and transformed
5:21into an aggressive tool of social status
5:23and pure classism.
5:25On the marble streets of Rome, the color
5:26of your skin defined your worth as a
5:28human being.
5:30Peasant women and slaves who worked the
5:32wheat fields under the sun ended up with
5:33dark, tanned skin.
5:36Therefore, women of the Roman elite and
5:38senators' wives became obsessively
5:40fixated on having skin as white and
5:42cadaverous as possible to prove they
5:44were untouchable and had never sweated a
5:46day in their lives.
5:48And it is exactly here that the famous
5:50white paste that would murder Maria
5:52Gunning millennia later, lead carbonate
5:54, makes its macabre appearance.
5:56Roman women would grind this toxic metal
5:59into a powder and apply it daily.
6:02Instantly, their skin looked pale, matte
6:04, and flawless. But the Roman obsession
6:07with stopping aging reached disturbing
6:10and nauseating levels.
6:12Historical Roman documents reveal that
6:14wealthy women paid fortunes for facial
6:16masks containing unimaginable
6:18ingredients, including sweat scraped
6:19from the skin of famous gladiators.
6:23And most repulsive of all, fresh
6:25crocodile dung from the Nile, convinced
6:26that those fluids tightened the skin and
6:28erased wrinkles.
6:31Roman patrician women were willing to
6:33apply nature's grossest waste to their
6:34faces just to avoid losing their status
6:36of beauty.
6:39But what none of them knew was that the
6:41white lead makeup they used daily was
6:43being absorbed by their pores,
6:45infiltrating their bloodstream,
6:46destroying their kidneys, poisoning
6:48their brains, and slowly driving them
6:50insane.
6:52The white makeup was a silent and
6:54elegant killer.
6:56While lead destroyed the European elite
6:58, on the other side of the world, in the
7:00vastness of ancient China, makeup was
7:02being used as a weapon of social and
7:03hierarchical control.
7:053000 years before Christ, the Chinese
7:08imperial dynasties invented
7:09civilization's first nail polish.
7:13Court chemists meticulously mixed
7:15beeswax, raw egg whites, gelatin, and
7:17natural flower pigments to create a
7:19shiny, long-lasting lacquer.
7:22But this was not a simple aesthetic
7:24ornament; it was a strict and inflexible
7:26code of power backed by the law of death
7:28.
7:29Only the imperial family and high nobles
7:31had legal permission to paint their
7:32nails with the coveted gold and silver
7:34colors.
7:36If a peasant or a common citizen was
7:38caught in the street with their nails
7:40painted in those colors reserved for the
7:42elite, they were sentenced to death and
7:44publicly executed for the crime of
7:45usurping the visual status of kings.
7:48In China, the makeup on your hands could
7:50cost you your head.
7:56As the centuries progressed, history
7:58transports us back to Europe, to the
8:0016th century, where chemical tragedy
8:02reached state levels.
8:04Queen Elizabeth I ruled England with an
8:06iron fist. She was the most powerful
8:09woman in the world, but she hid deep
8:11physical trauma.
8:12In her youth, the Queen had survived a
8:15brutal bout of smallpox, a lethal
8:17disease that left her face completely
8:19disfigured, filled with deep craters and
8:21dark scars.
8:23For a monarch who had to project
8:24absolute power, perfection, and divinity
8:26before her enemies, showing physical
8:28weakness was unacceptable.
8:30Elizabeth I made the most lethal
8:32aesthetic decision of her life. She
8:34ordered the manufacturing of the
8:35infamous Venetian ceruse, the purest and
8:37most concentrated mixture of vinegar and
8:39toxic white lead that existed on the
8:41black market.
8:42The Queen applied such a thick and heavy
8:44layer of this lead paint to her face,
8:47neck, and chest that she literally
8:49looked like a solid, expressionless
8:51porcelain mask. She completed her iconic
8:54look by painting her lips an intense,
8:56bloody red. That pale, ghostly face
8:59became her signature of power.
9:01All the women of the British court began
9:03to imitate her, unleashing a toxic craze
9:05throughout England.
9:07But behind the closed doors of her
9:08castle, the chemical terror was
9:10destroying the Queen. Lead-based makeup
9:13corrodes living skin.
9:15At the end of the day, when her servants
9:17tried to remove the white mask by
9:18scraping her face, the Queen’s skin
9:20would fall off in pieces.
9:22The poison caused her to lose all her
9:24hair, forcing her to wear red wigs.
9:27Her teeth rotted and turned black, and
9:29her skin became covered in oozing sores
9:30that smelled of death.
9:33To hide the new sores caused by the lead
9:35, the Queen would order even thicker
9:37layers of lead to be applied the next
9:39day.
9:40It was a vicious cycle of chemical
9:41self-destruction from which it was
9:43impossible to escape.
9:45Many forensic historians agree that
9:47Queen Elizabeth I, the invincible
9:49monarch, died slowly poisoned by her own
9:51makeup.
9:54And it is exactly here that we must make
9:56an immensely deep, tense, and strategic
9:58pause in the history of human
9:59consumerism, because we are approaching
10:02the birth of the corporate beauty
10:03industry and I need to mercilessly test
10:05your industrial morality and your
10:07business vision.
10:10Imagine for a moment that you are a
10:12brilliant and ambitious chemist in 19
10:14th-century Europe. The Industrial
10:16Revolution has just exploded.
10:18Factories are spewing smoke and you have
10:20just invented a chemical formula to
10:22create a perfect, white makeup base that
10:24is cheap to mass-produce and that all
10:26the rich women in the country
10:28desperately want to buy.
10:30You know that if you sell this product
10:32in stores, you will become a millionaire
10:34overnight, but there is a dark problem
10:36that only you and your engineers know
10:38about.
10:40After testing the product in secret, you
10:41have discovered that the synthetic
10:43chemicals you are using cause
10:44irreversible long-term brain damage and
10:46ruin the skin of anyone who uses it in
10:48less than 3 years.
10:49The law in your country, at that time,
10:52does not require any safety testing. The
10:54government is not watching you. You have
10:56two drastic and definitive paths on your
10:58desk.
10:59Option A, you act with absolute morality
11:01and ethics, destroy the secret formula
11:03in the fire, close the factory before
11:05opening it, and refuse to sell a toxic
11:07product.
11:09You save the lives and skin of hundreds
11:11of thousands of innocent women, but in
11:13doing so, you condemn yourself to
11:15financial bankruptcy, lose the unique
11:16opportunity to create an industrial
11:18empire, and you know perfectly well that
11:20your competition will discover a similar
11:22formula next month and become
11:23millionaires themselves while you live
11:25in poverty for being honest.
11:28Option B, you bury the medical reports
11:30in the deepest drawer of your office and
11:32launch the product to the mass market
11:34with an aggressive marketing campaign,
11:35promising eternal youth and perfect
11:37beauty.
11:39By doing this, you become an untouchable
11:41tycoon, a titan of the global cosmetic
11:43industry.
11:44You fill yourself with millions of
11:46dollars, but you do it by coldly,
11:47consciously, and calculatedly poisoning
11:49the faces of an entire generation of
11:51women, knowing that by the time science
11:52discovers your deception, you will
11:54already be a disgustingly rich old man
11:55in a mansion unreachable by the law.
11:58What strategic, cold, and calculating
12:00decision would you make in the face of
12:02the market? Give up the millions to
12:04protect public health or embrace
12:06chemical toxicity to build an invincible
12:08corporate empire? I want you to leave
12:11your absolutely sincere vote and your
12:13coldest, most Machiavellian and
12:14analytical argument right now down in
12:16the comments.
12:18I will be reading with extreme attention
12:19and debating relentlessly with the most
12:21logical, courageous, and high-level
12:23responses from the entire community.
12:25Let’s continue our story because the
12:27makeup industry was about to become
12:29massive, legal, and unstoppable.
12:35With the arrival of the strict 19th
12:37century, the rules of the social game
12:39changed drastically. In England, the
12:41influential Queen Victoria publicly
12:43declared that the use of obvious makeup
12:46, such as red lips or extreme white
12:48powder, was vulgar, disgusting, and
12:50exclusive to street women and theater
12:52actresses, who at the time were
12:54considered to be of the same moral
12:56depravity.
12:58For high-society women, admitting they
13:00used makeup became the greatest possible
13:02reputation scandal, but the human
13:04obsession with beauty never disappears;
13:06it simply hides in the shadows.
13:09Makeup went underground.
13:12Wealthy women pinched their own cheeks
13:14with brutal force and bit their lips
13:16until they bled to fake a natural flush
13:18without using paint, and it was in this
13:20era of repression that a trend emerged
13:22so terrifying it surpasses Roman madness
13:24.
13:26Women in Europe and America began
13:28secretly consuming tablets called Dr.
13:31Campbell’s Arsenic Wafers. Arsenic is
13:33one of the most lethal, fast-acting, and
13:36painful poisons on the periodic table.
13:38If you give arsenic to rats, they die
13:40spitting blood.
13:42Corporations advertised these poison
13:44pills in newspapers, promising that
13:46their daily consumption would purify the
13:48blood, eliminate freckles, and give the
13:50face a pale, perfect tone and a glassy,
13:52seductive look.
13:54And they were right; the skin turned
13:56pale and the eyes sparkled because the
13:58body was slowly dying from the inside.
14:01Women were swallowing a deadly poison,
14:03risking liver failure and sudden death
14:05simply to avoid being caught using
14:07cosmetic powder and losing their
14:09reputation in high society.
14:12The demand for beauty was infinite; the
14:14only thing missing in the world was a
14:16corporate genius to find a way to remove
14:18the stigma from makeup and package it to
14:20sell it openly, in broad daylight.
14:23And those corporate geniuses did not
14:25take long to appear, smelling the
14:26financial blood in the water.
14:29In London, a visionary named Eugene
14:30Rimmel transformed the toxic mixture of
14:32ash into the first safe commercial
14:34product to darken eyelashes, creating
14:36the Rimmel empire.
14:39In the city of Paris, the house of
14:40Bourjois began manufacturing small,
14:42luxurious, and discreet cases of
14:44powdered blush so that women could hide
14:46them in their pockets.
14:49Makeup was leaving the secrecy of the
14:51kitchens to take over the bright shelves
14:53of department stores.
14:58But the absolute breaking point, the
15:00invention that would dominate the
15:02handbags of 20 th-century women,
15:04occurred at a grand exhibition in
15:05Amsterdam in the year 1883.
15:08French perfume experts presented a
15:10chemical rarity to the world: a dense
15:12stick with a texture as smooth as red
15:14butter, carefully wrapped in expensive
15:16silk paper.
15:18It was designed to paint lips a
15:20scandalous red. The invention was
15:22revolutionary, but the design was a
15:24logistical disaster.
15:26Women had to hold the red mass with
15:28their bare fingers, staining their hands
15:30and clothes, and the stick would end up
15:31broken or melted at the bottom of their
15:33bags from the heat.
15:36The mechanical genius behind the
15:37solution arrived in 1915, when inventor
15:40Maurice Levy designed a cylindrical
15:42polished metal tube to protect the stick
15:44.
15:45Years later, the internal twisting
15:47mechanism, the rotating tube, was
15:49invented. By just turning the metal base
15:51, the red bullet would slowly rise as if
15:54by magic.
15:56That perfect, elegant, and mechanical
15:57design is exactly the same industrial
15:59design that the massive makeup industry
16:01still uses today all over the planet.
16:09While the French were perfecting lips,
16:11in the United States of America, a
16:13Polish-Jewish immigrant fleeing extreme
16:15poverty had just landed in the city of
16:17Los Angeles.
16:19His name was Maximilian Faktorovich, but
16:21the world would know him as Max Factor.
16:24At the beginning of the 20th century,
16:26the silent film industry was being born
16:28in Hollywood.
16:29Actors of the time used the same thick,
16:31shiny, and greasy makeup that theater
16:34clowns and mimes used.
16:36On a dark stage 30 meters away it looked
16:38fine, but in front of the powerful
16:40lenses of the first Hollywood film
16:42cameras, the result was monstrous.
16:45On giant screens, the actors looked like
16:47corpses with cracked, rigid, and
16:49terrifying skin.
16:51Max Factor, observing this technical
16:53disaster, locked himself in his lab in
16:561914 and created a revolutionary and
16:58flexible greasepaint, a cream-based
17:00cosmetic that wouldn't crack when
17:02smiling, that absorbed the brutal studio
17:04lights, and that made the actors 'skin
17:06look perfectly natural and angelic on
17:09camera.
17:10Overnight, all the great stars of silent
17:13Hollywood cinema were lining up
17:15desperately at the door of Max Factor's
17:17lab, begging for his secret product.
17:21And, thanks to the psychological power
17:23of cinema, ordinary women who went into
17:25dark theaters to watch movies would
17:26leave wishing to look exactly as perfect
17:28as the actresses on the big screen.
17:31Max Factor made a brilliant marketing
17:33decision.
17:35He began selling his professional makeup
17:37to the general public, and he was the
17:38one who coined and popularized the word
17:40"makeup" all over the planet.
17:42Before him, it was called face paint.
17:46Max Factor built an empire by selling
17:48the ordinary woman the illusion that she
17:49could be a movie star in her own home.
17:52But the bloodiest, most relentless, and
17:54coldest corporate war in the history of
17:57beauty was waged between two titanic
17:59women, two immigrants who built empires
18:01from scratch and hated each other until
18:03the day they died.
18:05On one side was Helena Rubinstein, a
18:07shrewd and calculating Polish immigrant
18:09who opened her first beauty salon in
18:11London, then conquered Paris, and
18:12finally planted her flag in New York.
18:16On the other side was Elizabeth Arden, a
18:18fierce and relentless Canadian who
18:20opened her iconic Red Door salon in New
18:22York in 1910.
18:24Both multimillionaire women operated in
18:27the same city of New York.
18:28Both wanted to dominate the elite market
18:30of Fifth Avenue women.
18:33Their hatred was so legendary and deep
18:35that they spent entire decades competing
18:37street by street, stealing the best
18:38chemists from each other's labs, spying
18:40on secret formulas, and vowing that they
18:42would never exchange a single word
18:44face-to-face.
18:46If Elizabeth launched a revolutionary
18:48anti-wrinkle cream, Helena would release
18:50a better and more expensive one the
18:51following week.
18:53And in 1928, Helena Rubinstein executed
18:56one of the most Machiavellian, brilliant
18:58, and legendary financial moves that is
19:00still studied in Wall Street business
19:03schools.
19:05Sensing the market was inflated, she
19:07sold her entire American business to the
19:09massive Lehman Brothers corporation for
19:11a scandalous 7 million dollars in cash,
19:13an incalculable fortune at the time.
19:16One year later, in 1929, the
19:18catastrophic New York Stock Exchange
19:21crash occurred: Black Thursday.
19:23The global economy collapsed, banks went
19:25bankrupt, and people were jumping from
19:27skyscrapers.
19:28Shares of her former company plummeted
19:30to the bottom of the abyss.
19:32Helena, with her 7 million intact and
19:34safe in the bank, walked through the
19:36ruins of Wall Street and bought back her
19:38own company from the desperate bankers
19:39for less than 1 million dollars.
19:42She made 6 million dollars in pure
19:43profit in the midst of a global crisis
19:45and regained full control of her empire
19:47.
19:48That was the brutal mathematical and
19:50corporate genius of the makeup pioneers
19:52.
19:56But makeup was about to become something
19:58much more powerful and dangerous than a
20:00simple face cream. It was about to
20:03become a political weapon.
20:05In the years leading up to World War I,
20:07the women's suffrage movement erupted in
20:09the streets of New York.
20:12Tens of thousands of women marched
20:13demanding the right to vote and
20:15political equality.
20:16The conservative society of the time was
20:19terrified. Respectable women were
20:21supposed to be submissive and discreet.
20:24History books say that, in an act of
20:26pure corporate and political defiance,
20:28tycoon Elizabeth Arden stood at the door
20:30of her luxury Fifth Avenue salon and
20:32began handing out tubes of blood-red
20:34lipstick to all the women marching for
20:36civil rights.
20:39In the mind of the strict puritanical
20:41society at the turn of the century, a
20:43woman painting her lips bright fire-red
20:45in public was an act of rebellion, moral
20:47indecency, and an offense to good taste
20:49.
20:50The leaders of the suffragette movement
20:52took that stigma and turned it into a
20:54psychological weapon. They painted their
20:57lips bright red to march in front of the
20:59men in power. Red lipstick ceased to be
21:02mere paint; it transformed into a visual
21:04symbol of emancipation, strength, and
21:06defiance against imposed rules.
21:09Makeup had gone from poisoning queens to
21:11giving a voice to rebellion.
21:14While the war for the faces of women was
21:16exploding, a young entrepreneur in the
21:18city of Chicago was about to create
21:19another industrial monster by observing
21:21a simple home experiment.
21:23Thomas Williams was observing his older
21:25sister, named Mabel.
21:28She was desperate because her lashes
21:30were short, so she took crushed coal
21:32dust and mixed it with drugstore
21:33Vaseline, applying the black paste to
21:35her eyes to make them look dark and deep
21:37.
21:39Thomas's commercial brain
21:41short-circuited.
21:42He took his sister's rustic idea, hired
21:45a lab to refine the chemical formula,
21:47and in 1915 launched the first
21:48mass-market cosmetic product for
21:50eyelashes in the United States.
21:53And in a stroke of family marketing
21:54genius, he merged his sister Mabel's
21:56name with the word Vaseline.
21:59Thus was born Maybelline, a corporate
22:01giant that today dominates the entire
22:03planet by selling the same basic premise
22:05born from homemade coal dust.
22:10But the true lesson in psychological
22:12manipulation and corporate dominance
22:14would arrive during the darkest times of
22:16the American Great Depression.
22:19In 1932, while banks were collapsing,
22:21unemployment reached catastrophic levels
22:23, and families barely had enough for
22:25cabbage soup, three men decided to start
22:28a beauty company in a small corner of
22:30New York.
22:32They did not have the money or the
22:33prestige of Arden or Rubinstein. They
22:36were the brothers Charles and Joseph
22:38Revson along with chemist Charles
22:39Lachman.
22:40And as a fun fact, the letter L in the
22:42middle of their brand name came from the
22:44chemist's last name, Lachman. Together
22:46they created the Revlon corporation.
22:49Their only flagship product was a simple
22:52bottle of nail polish, but unlike the
22:54competitors' polishes, which were thin,
22:56transparent, and weak, Revlon's polish
22:58was dense, opaque, featured superior
23:00chemical technology, and came in
23:02aggressive, saturated red tones.
23:05With a single brushstroke, the nail was
23:07covered in a solid, brilliant color.
23:09And this is where Charles Revson
23:11executed the most lethal psychological
23:13marketing strategy of the crisis.
23:15He knew that American women were
23:17financially broke.
23:20They had no money to buy new dresses,
23:22fine shoes, leather handbags, or
23:23luxurious jewelry to feel renewed.
23:27The economic depression had stripped
23:28them of their status.
23:30Revson offered them a cheap escape.
23:33For a few cents, a woman could buy a
23:35bottle of Revlon polish, paint her nails
23:37in the kitchen of her modest home, and
23:39feel that, at least on her hands, she
23:40had the luster of high society.
23:43Revlon wasn't selling paint; they were
23:45selling the instant illusion of wealth
23:47and a mental escape amidst national
23:49misery.
23:50Years later, Revlon doubled down and
23:52created the revolutionary and addictive
23:54matching lips and nails campaign.
23:57They psychologically forced the market
23:59to buy two products instead of one,
24:00dictating that it was an absolute
24:02fashion crime to have lips a different
24:03color than your fingernails.
24:06In the 1950s, they launched the
24:08legendary and scandalous "Fire and Ice"
24:10advertising campaign.
24:12A full-page campaign in magazines where
24:13they didn't talk to you about the
24:15chemical ingredients of the red lipstick
24:16; they asked you psychological,
24:17provocative, and sexual questions.
24:20They asked you if you were brave, fiery
24:22, and daring enough to wear that color.
24:25Revlon transformed the industry.
24:28Charles Revson, the man who built a
24:30multibillion-dollar empire from a small
24:32bottle, once uttered the darkest, rawest
24:34, and most brutally honest phrase in the
24:37entire history of beauty capitalism.
24:40He said: "In the factory, we make
24:42chemical cosmetic products, but in the
24:44stores, we sell hope."
24:47That phrase is the beating heart of a
24:49corporate market that today is worth
24:50more than 600 billion dollars globally.
24:54Major companies like Estée Lauder,
24:55L'Oréal, Revlon, and Maybelline do not
24:57base their immense fortunes on the
24:58actual cost of the water, wax, and
25:00chemical pigments in their products,
25:01which is minimal.
25:04They base their million-dollar fortunes
25:06on mathematically exploiting insecurity
25:07, the fear of aging, the terror of not
25:09fitting in, and the human being's deep
25:11need to be desired by others.
25:16But now, and paying extreme attention to
25:18this point, we must return to the dark
25:20mystery that I mentioned to you at the
25:21beginning of this documentary.
25:24That miracle cream from the 30s,
25:26following lead-based makeup, promised
25:28dazzling and eternally young skin while
25:30hiding a lethal secret in its shiny
25:33containers.
25:35In the early 1930s, a line of extremely
25:37expensive cosmetics called Torradia went
25:40on sale in luxury Parisian pharmacies.
25:43The wealthiest European women spent
25:45fortunes buying this cold cream and
25:47facial powder, applying them generously
25:50every night to their faces, necks, and
25:52hands.
25:54The marketing campaign promised to
25:56cleanse pores, stop skin cell aging, and
25:58give the face a divine, inner glow.
26:01But what is chilling, what makes our
26:03blood run cold today when reading the
26:05old label on those jars, is that the
26:07company didn't hide its secret
26:08ingredient. They boasted about it in
26:10giant letters. Torradia cream was
26:13manufactured by mixing wax with two
26:15heavy metals: thorium chloride and
26:17radium bromide. Yes, radium.
26:20The same radioactive and lethal element
26:22that Marie Curie discovered and that
26:23ended up killing her slowly through pure
26:25radiation.
26:27In that strange, ignorant, and dark era
26:29of medical history, corporate society
26:31did not understand the dangers of
26:32nuclear material.
26:35They thought that radioactivity, being a
26:37warm energy that literally glowed in the
26:39dark, was a magical source of eternal
26:40youth and cellular vitality.
26:43Large corporations capitalized on the
26:45ignorance of the mass market. Think
26:47about the scale of this madness, of this
26:49immense and dark human irony.
26:51In search of beauty and status, the
26:53Romans poisoned their blood and brains
26:55with toxic white lead.
26:57In the 19th century, European women
26:59gobbled up lethal arsenic pills, risking
27:01fulminant liver failure just to look
27:04pale.
27:06And in the 20th century, modern elite
27:08women in Paris rubbed pure radioactive
27:10cream on their eyes and necks before
27:12sleep, inducing aggressive and incurable
27:14skin and bone cancer, all while smiling
27:16in the mirror, believing they were
27:18stopping time.
27:21Today, we live in the era of regulated
27:23laboratories, high technology, and
27:25dermatological testing.
27:28We think that, thanks to government laws
27:30, this era of blind poisoning is ancient
27:32history and that corporations look out
27:34for us.
27:36But the harsh, cold scientific reality
27:38hits us in the face when independent
27:40health oversight agencies, like the FDA
27:42in the United States, conduct surprise
27:44tests in modern laboratories.
27:47Over the last few years, they have
27:49repeatedly found alarming and silent
27:51traces of heavy metals like lead hidden
27:53in the formulas of thousands of famous
27:55long-wear lipstick brands sold at your
27:57nearest shopping mall.
28:00They have found asbestos, the
28:02cancer-causing dust that destroys lungs
28:04, quietly mixed into cheap eyeshadow
28:07palettes and mass-produced baby powders
28:09.
28:11Regulations haven't fully curbed the
28:13risk; they’ve simply made the industry
28:15much more sophisticated and quiet about
28:17tinkering with chemical ingredients to
28:19cut their colossal global production
28:21costs.
28:23And if you think this industry's
28:25toxicity is limited only to chemical
28:26risks on your skin, you are completely
28:28losing sight of the immense global
28:29ecological slaughter that modern makeup
28:31has unleashed.
28:34Every year, the global beauty industry
28:36manufactures the staggering and
28:38grotesque amount of over 120 billion
28:40plastic packages: mascara tubes with
28:42hard plastic brushes, small plastic
28:44eyeshadow palettes, thick acrylic liquid
28:46foundation jars, and lipsticks with
28:48complex metal mechanisms impossible to
28:50separate.
28:53The vast and relentless majority of
28:55these 120 billion containers are made
28:57with multiple layers of mixed plastic,
28:59broken mirrors, and metal springs,
29:01making them technically and
29:02mathematically impossible to recycle in
29:04any modern processing plant on Earth.
29:08Those small, beautiful, shiny containers
29:11you pile up in your bathroom drawers
29:12inevitably end up buried in giant toxic
29:15landfills or floating uncontrollably in
29:17Pacific Ocean currents, where it will
29:19take them over 500 years to begin
29:20degrading, breaking down into killer
29:22microplastics that are already choking
29:24whale stomachs, polluting saltwater, and
29:26returning to you through the food chain
29:28when you sit down to eat at your table.
29:32The real price of hiding our human
29:34imperfections is being paid with blood
29:36and pollution by the entire planet Earth
29:38.
29:44Let's talk now, at the end of this dark
29:45industrial and psychological journey, at
29:47the exact point where we began.
29:50Let's travel mentally back to the year
29:521760 in the city of London, to that
29:54quiet, luxurious room where the
29:56beautiful Maria Gunning, the young
29:58countess, was sitting in front of her
30:01mirror holding in her hands that small,
30:03elegant, and lethal porcelain container
30:05filled with poisonous white lead.
30:10If you look today at your own vanity or
30:12your home bathroom, you will find a
30:13mountain of modern chemical tools,
30:15long-wear full-coverage foundations,
30:17high-tech concealers, invisible
30:19translucent setting powders, and ring
30:21lights to illuminate your face.
30:24The names of the chemicals changed.
30:26The jars of radioactive poison were
30:28replaced by elegant acrylic containers
30:30and advertisements starring perfect
30:32movie stars.
30:34But the big, deep, and uncomfortable
30:36philosophical question remains exactly
30:38and painfully the same one Maria Gunning
30:40faced before she died of poisoning.
30:42Who are we really doing all this for?
30:44Who controls your face? Centuries ago,
30:47Maria Gunning had no choice.
30:49The rigid, class-based, and patriarchal
30:52London society had established
30:53unbreakable rules of power.
30:56If you weren't painfully white, pale,
30:58and perfect, you simply didn't exist;
30:59you were worthless and lost your place
31:01in the aristocratic world.
31:04But today, we face an invisible tyrant
31:06far more destructive, massive, and
31:08relentless than the old society of
31:10London.
31:12Today, our physical mirror has been
31:14joined by billions of high-resolution
31:16cameras on mobile phones across the
31:18planet, lit by the spotlights of the
31:20immense, addictive, and corporate matrix
31:22of social media.
31:25We are bombarded from the moment we wake
31:28up until we sleep by digital filters
31:29mathematically programmed by Silicon
31:31Valley engineers to alter the dimensions
31:34of your nose, erase human pores, and
31:35make you feel permanently insufficient,
31:38driving you like a machine to buy the
31:40next miracle product of the season.
31:44For over 5,000 long and strange years of
31:46civilizational evolution, the human
31:47being, fragile and insecure, has stood
31:49before their reflection.
31:52In their hands, throughout the millennia
31:54, they held in silence and solitude a
31:56handful of crushed black stone, a block
31:58of poisonous white lead, an elegant jar
32:00of radioactive cream, and finally, a
32:02powerful glass mobile device with an
32:04embedded camera lens.
32:07Chemical technology advanced to
32:09astonishing limits. Aesthetic trends
32:11mutated radically.
32:13Immense billionaire corporations rose to
32:15power and collapsed into bankruptcy in
32:16ruthless trade wars.
32:19But those human eyes, scared and
32:21insecure, staring back at you from the
32:22other side of the mirror glass, continue
32:24to mentally formulate the same
32:26heartbreaking, primitive question of
32:28survival and status that has moved
32:29mountains of millions of dollars
32:31throughout the centuries.
32:33Am I enough? Do I look good enough so
32:36that the world won't reject me?
32:38Perhaps the true, deep, and raw history
32:41of makeup was never, at any moment, the
32:43history of the evolution of creams,
32:45chemical colors, brushes, or plastics.
32:49Perhaps, and only perhaps, makeup is the
32:51purest and starkest historical record of
32:53the deepest human fear of not being
32:55loved, and of the immense, manipulative
32:57, and multi-billion dollar power of
32:58corporations that learned to package
33:00that primal fear, put a very high price
33:02on it, and sell it back to us in
33:03exchange for our health and our mental
33:05sanity.
33:08If you truly want to wake up from the
33:10intellectual and aesthetic lethargy of
33:12the system, expand your mind without
33:13artificial limits, master these immense
33:15and dark topics of corporate monopolies
33:17and mass manipulation, and take your
33:19level of historical understanding and
33:21the sharp analytical edge of your
33:22intellect to the next and ultimate level
33:24of development; if you truly wish to
33:26stand out massively above the noisy and
33:28manipulative average of conformist
33:29society; if you aspire to always shine
33:31and lead immediately and with absolute
33:33authority any high-level conversation,
33:37any financial negotiation, and any
33:39intellectual debate in your professional
33:40circle without ever letting yourself be
33:42brainwashed by superficial information
33:44from beauty media, fashion magazines,
33:46and boring corporate news outlets, you
33:47must take the next definitive, vital
33:49step for your analytical training right
33:51now.
33:53I invite you with immense pride,
33:54absolute passion, and great confidence
33:57to acquire the new, intense, and
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34:03This is an immense, dense, and brutal
34:05exclusive guide in digital format where
34:07we delve into and mercilessly dissect
34:08the cold mathematical strategies of
34:10industry domination, the greatest hidden
34:12secrets that chemical and marketing
34:14corporations do not want you to know
34:16under any circumstances, and the true
34:18stories of infinite ambition and
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34:21blows of status, poison, and fire—the
34:23modern and comfortable technological and
34:25commercial reality in which you live
34:27deceived today.
34:30It is deeply addictive reading material
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34:34word by word to reprogram your brain's
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34:49You can buy your official copy right now
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35:01planet Earth by clicking directly on the
35:03100%secure, protected, and verified link
35:05that I have left for you right here
35:07below, pinned in the description box and
35:08in the first featured comment of this
35:10long and revealing documentary.
35:13It is, without a shadow of a doubt and
35:15by far, the best, most affordable, and
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35:25advertising manipulation of the future.
35:29And yes, just like the brilliant and
35:31misunderstood discoverers and victims of
35:33our history, you feel that immense,
35:35visceral, and uncontrollable curiosity
35:37burning fiercely and relentlessly deep
35:39in your chest to keep discovering great
35:41and dark secrets of deadly inventions,
35:43astounding historical lethal accidents,
35:45and raw, scandalous scientific truths
35:48that official history, mainstream
35:49television, and cowardly sponsored books
35:52have hidden from you, erased,
35:55and covered up with beautiful myths and
35:57lies repeated for entire decades simply
35:59to keep you blind, insecure, passive,
36:01and docile, consuming without asking
36:03difficult questions. Do not stop for
36:05even a single tiny and invaluable second
36:08on your path.
36:09The real, deep, and infinite thirst for
36:11powerful learning never stops in the
36:13face of fear nor does it know
36:14geographical limits.
36:17Click and press immediately, without
36:19hesitating for a second, on the
36:21intriguing, magnetic, and spectacular
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36:29precise, exact, and unmissable moment in
36:31time, so that you dive headfirst with
36:33great mental courage and without the
36:35annoying commercial breaks that distract
36:37you into another mind-blowing, highly
36:40dense, and dramatic intellectual
36:41adventure of classified corporations,
36:43global marketing lies,
36:46and hidden industrial power wars.
36:49We are going to keep exploring together
36:51, without soft filters that sugarcoat
36:53reality, without the useless anesthesia
36:54of modern conformity, and without
36:56absolutely any type of censorship or
36:58complacent fear toward gigantic power
37:00groups.
37:02The most lethal, revolutionary, and
37:04shocking inventions of our human
37:06civilization, the most relentless and
37:07manipulative commercial strategies that
37:09brainwashed millions of citizens in past
37:11centuries.
37:14And the heartbreaking, tragic, and
37:16silent sacrifices of the superior minds
37:18and innocent victims who, in their
37:20desperate obsession to master social
37:22rules and survive in the urban jungle,
37:24ended up accidentally unleashing
37:26untamable industrial monsters that
37:27changed the rules of the game on Earth
37:30forever.
37:32See you right there, on the other side
37:34of the bright screen and the true hidden
37:36history, in the next and highly exciting
37:38video from "El genio sabe lo todo," so
37:40that we continue challenging
37:42face-to-face, without blinking, the
37:43immense industrial systems of global
37:45power and revealing, with the raw,
37:47relentless, cold, and brilliant light of
37:49extreme analytical logic, the darkest,
37:51bloodiest, and most incomprehensible
37:53secrets of our prosperous, obsessed, but
37:55deeply dangerous and fragile modern
37:56society.

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