eBay Sellers: Do THIS and the Algorithm Will LOVE You! — Transcript

Full transcript

1. 0:00In today's video, we're diving into
2. 0:01something that every eBay seller needs
3. 0:03to understand, and that is how the eBay
4. 0:05search algorithm works. Throughout this
5. 0:07entire video, I'm going to share with
6. 0:08you all of the tips and tricks that you
7. 0:10need to know to make sure that your
8. 0:11listings are getting seen. And if you're
9. 0:13frustrated that your items aren't
10. 0:14getting the views or sales that you
11. 0:16expected, then this video is for you.
12. 0:19Because I'm going to break it all down
13. 0:20in a way that's easy to understand, and
14. 0:22more importantly, I'll show you exactly
15. 0:24what you can do to make sure that you're
16. 0:26getting as many views and sales as you
17. 0:28can on your listings. So, let's jump
18. 0:31right in. Okay, let's start with what
19. 0:33the eBay algorithm actually is. eBay's
20. 0:36algorithm is called Cassini, and it's
21. 0:38designed to help buyers find the most
22. 0:39relevant, high-performing listings
23. 0:41whenever a buyer searches for something.
24. 0:43Cassini works a lot like Google's search
25. 0:45engine. It takes whatever a buyer is
26. 0:47searching for, and it pulls all of the
27. 0:49best data available to show their
28. 0:50customers. So, if a buyer types in
29. 0:52something like Nike Air Max 270 size 10,
30. 0:55eBay's Cassini algorithm quickly scans
31. 0:57all of the available listings and
32. 0:59decides which ones to show and in what
33. 1:01order. So, if your listing isn't well
34. 1:03optimized, your listing might end up
35. 1:05buried on page five or even page six of
36. 1:08eBay's search results. And let's be
37. 1:10honest, most buyers never make it that
38. 1:12far. Nearly every customer buys a
39. 1:14product from the first page of search
40. 1:15results, and most of those customers buy
41. 1:17the listings that show up at the very
42. 1:19top of the page that pops up. So, let's
43. 1:21talk about how you can work with the
44. 1:23algorithm instead of against it. First,
45. 1:25your title is one of the most important
46. 1:27parts of your listing when it comes to
47. 1:28search visibility. eBay gives you up to
48. 1:3080 characters to use on your title for a
49. 1:32reason. So, it's important to make sure
50. 1:35that you're using them all. When writing
51. 1:36your titles, you should always aim to
52. 1:38include relevant keywords that the
53. 1:39buyers are actually searching for. That
54. 1:41means putting in details like the brand,
55. 1:43model, size, color, and even condition
56. 1:46if it's important. You want to avoid
57. 1:48wasting space on words like awesome,
58. 1:51look, or must see. These don't help you
59. 1:53show up in search and can actually hurt
60. 1:55your position in the algorithm because
61. 1:57eBay considers adjectives like those as
62. 1:59spam. For example, instead of saying
63. 2:01something like "awesome shoes size 10
64. 2:03look", it's better to use something like
65. 2:06Nike Air Max 270 men's size 10 black and
66. 2:09red running shoes. This title includes
67. 2:12the brand, model, gender, size, color,
68. 2:15and item type. All of the things that a
69. 2:17buyer might be searching for. So,
70. 2:19remember, the more relevant your title
71. 2:21is, the more likely that it will be that
72. 2:23your listing could show up in the top of
73. 2:25eBay search results. So next, let's talk
74. 2:27about your photos. While photos don't
75. 2:29have keywords like a title, they do
76. 2:31affect how your listing performs on eBay
77. 2:33search algorithm. eBay wants to promote
78. 2:35listings that give buyers a great
79. 2:36experience, and clear high-quality
80. 2:38photos do exactly that. When creating a
81. 2:40listing, you should always aim to use
82. 2:42multiple photos, ideally at least six to
83. 2:4512. The more photos that you have in
84. 2:47your listing, the better it's going to
85. 2:48perform. So, make sure to photograph
86. 2:50your item from different angles. And
87. 2:52also, if there are any tags on your
88. 2:54item, any flaws, or accessories, make
89. 2:57sure to include them in your photos as
90. 2:58well. Another huge tip is to make sure
91. 3:00that your lighting is good, and that
92. 3:02your product photos are taken on a clean
93. 3:04background, preferably a white one. If
94. 3:06you take your photos on a white
95. 3:08background, your listing could also
96. 3:09possibly show up on external search
97. 3:11results outside of eBay, like on Google
98. 3:14Shopping. If you don't have a white
99. 3:15background, you can always use eBay's AI
100. 3:17background removal tool, which is
101. 3:19located in the photo settings of your
102. 3:21listing. When taking photographs, avoid
103. 3:23distractions, and don't ever use
104. 3:25watermarks or borders. If you follow
105. 3:27these guidelines, it will lead you to
106. 3:29getting more clicks on your listings.
107. 3:31And the more clicks on your listings
108. 3:32tell eBay's algorithm that your listing
109. 3:34is performing well, which helps boost
110. 3:36its visibility. Now, let's move on to
111. 3:39your description. I know a lot of
112. 3:40sellers rush through this part, but it's
113. 3:42actually a lot more important than you
114. 3:43might think. eBay's algorithm reads your
115. 3:45description, especially the first few
116. 3:47lines. So, it helps to repeat some of
117. 3:49the key terms from your title in your
118. 3:51description. You don't have to keyword
119. 3:53stuff your item description, but it's
120. 3:54important to reinforce what the item
121. 3:56actually is. Its features,
122. 3:58specifications, and condition should all
123. 4:00be mentioned in your item description.
124. 4:02And make sure if your item has any flaws
125. 4:03that you describe them clearly. You
126. 4:05should also aim to use simple
127. 4:06formatting. So, aim for short paragraphs
128. 4:09or even a few bullet points to make your
129. 4:10description easy to skim. The overall
130. 4:12goal when writing item descriptions is
131. 4:14to build trust with your buyers. The
132. 4:16more informed your buyer feels, the more
133. 4:18likely they are to make a purchase and
134. 4:20the higher conversion rate will improve
135. 4:22your placement in search results.
136. 4:24Speaking of conversion, pricing is
137. 4:26another big factor. If your items are
138. 4:27priced too high compared to other
139. 4:29sellers, then they're going to be less
140. 4:31likely to sell. And if they don't sell,
141. 4:33eBay sees that as a signal that it's not
142. 4:35a great listing. So, take time to
143. 4:37research prices and do your homework.
144. 4:39Look at sold listings to see what
145. 4:40similar items have gone for. And you can
146. 4:42also use eBay's built-in Terapeak
147. 4:44research tool inside of Seller Hub if
148. 4:46you have access to it. You don't have to
149. 4:48be the lowest price on eBay, but your
150. 4:50items should be priced competitively.
151. 4:52Also, consider offering best offer or
152. 4:54running a promotion to make your
153. 4:55listings even more appealing. And
154. 4:57another thing, also don't underestimate
155. 4:59the power of free shipping. eBay will
156. 5:01often boost listings that have free
157. 5:03shipping because buyers love it and so
158. 5:04does the algorithm. So, speaking of
159. 5:06shipping, shipping speed and return
160. 5:08policies also affect your visibility in
161. 5:10search. eBay wants to highlight sellers
162. 5:12who offer a great overall buying
163. 5:14experience. So, if you can, you should
164. 5:16offer one-day handling time and always
165. 5:18upload tracking info as well. If you're
166. 5:21consistently shipping quickly on eBay,
167. 5:23eBay will notice it. And that's the same
168. 5:25thing with return policies. Offering a
169. 5:2730-day return window can give your
170. 5:29listings a boost. Even if buyers don't
171. 5:31end up returning an item, just having
172. 5:33that policy in place can increase buyer
173. 5:35confidence, which leads to better
174. 5:37conversions and a higher ranking in eBay
175. 5:40search results. Another factor that
176. 5:42plays a role in the visibility of your
177. 5:44eBay listings is your overall seller
178. 5:45performance. Cassini looks at things
179. 5:47like your feedback score, how often you
180. 5:49cancel orders, whether you respond to
181. 5:52messages quickly, and how often you ship
182. 5:54on time. All of those things go into
183. 5:56your overall account health, and the
184. 5:58better your account health is, the more
185. 5:59likely eBay is going to push your
186. 6:01listings higher in search. And if you're
187. 6:03a top-rated seller, that gives you an
188. 6:04even bigger advantage. So, if you're not
189. 6:06already there, make that your overall
190. 6:08goal. Now, one of the most overlooked
191. 6:10factors in all of this is your
192. 6:11click-through rate and your conversion
193. 6:13rate. Click-through rate is how often
194. 6:15people click on your listings after
195. 6:16seeing it in search results. Conversion
196. 6:18rate is how often they actually buy
197. 6:20those items once they've clicked on your
198. 6:22listing. Now, both of those metrics tell
199. 6:24eBay whether or not your listing is
200. 6:25actually doing its job. High-performing
201. 6:27listings, or ones that get clicked on
202. 6:29and purchased frequently, get rewarded
203. 6:32with better placement on eBay. So, how
204. 6:34do you improve these numbers? Start with
205. 6:36a great title and thumbnail photo to
206. 6:37attract initial clicks. Then, once
207. 6:40you've made that click, make sure that
208. 6:41your price, description, and shipping
209. 6:43terms help close the deal. All right,
210. 6:45here's one last final bonus tip. You
211. 6:48want to aim to keep your listings fresh.
212. 6:50If something hasn't sold in a while,
213. 6:51don't just let it sit on eBay. You want
214. 6:53to either revise it or end it and then
215. 6:56relist it as a new item. Better yet, you
216. 6:58can use the sell similar option instead
217. 7:00of just straight relisting it, because
218. 7:02that can help reset the listing's
219. 7:03freshness and give it a little boost in
220. 7:05search. You should also consider using
221. 7:07promoted listings. Even a small promoted
222. 7:10listings bid can boost your items into
223. 7:12more prominent spots on eBay, and that
224. 7:14exposure can lead to clicks,
225. 7:16conversions, and eventually organic
226. 7:18ranking improvements. Finally, try to
227. 7:20schedule your listings to go live during
228. 7:22peak buyer times. I found that usually
229. 7:24evenings and weekends are best for
230. 7:26scheduling listings, because that's when
231. 7:28buyers are more likely to be shopping on
232. 7:29eBay. So, there you have it, a full
233. 7:31breakdown of how eBay's algorithm works
234. 7:33and what you can do to get your listing
235. 7:35seen. If you found this video helpful,
236. 7:36go ahead and hit that like button down
237. 7:38below, and consider subscribing to my
238. 7:40channel. If you do, make sure to hit the
239. 7:42notification bell so that you'll be
240. 7:43notified whenever I drop a new video
241. 7:45like this one. Also, let me know down in
242. 7:48the comments what eBay tips you'd like
243. 7:49to learn about in future videos. Thank
244. 7:51you guys so much for watching and I'll
245. 7:53catch you on the next video. Bye, guys.