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Easiest Way To Start Print On Demand From $0 In 2026 — Transcript

by Jensen Tung · 4,872 words · 720 segments · language en · Watch on YouTube

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0:00Most beginners think print on demand is
0:01just uploading a design on a product,
0:03putting it for sale, and waiting for the
0:04money to roll in. That's a lie, and it's
0:06why most fail. The truth is, there's a
0:09lot more to it. But today, I'm boiling
0:11it all down for you into the easiest way
0:13to start print on demand from scratch.
0:15I'll be sharing the eight-step blueprint
0:16people are using right now to make tens
0:18of thousands of dollars online. From the
0:20product to designing to marketing. To
0:22guide you along, I'll be building a new
0:24business with you step by step. I'll
0:25even go over the beginner mistakes that
0:27lead to instant failure. Having made
0:29over a million dollars as an
0:30entrepreneur, I can assure you by the
0:32end of this video, you'll be ready to
0:33launch your dream print on demand
0:35business. The first step to print on
0:36demand is not your product. It's not
0:38your design. It's your business model.
0:41The biggest mistake beginners make is
0:42thinking print on demand is a business
0:44model. It's not. Slapping design on a
0:46product and having a company print and
0:48ship it for you after a sale is not a
0:49business model. It's just a fulfillment
0:51method. It's how a product can be made
0:53and shipped, not how you will make
0:55money. Before anything else, you need to
0:57decide how you're going to make your
0:58money. In print on demand, there are two
1:01business models to choose from. The
1:02first is running a trend store. This is
1:04the business model where you look for
1:05trending and viral designs in random
1:08niches, create a similar product, and
1:10get to market fast to ride the wave.
1:12What's great about this model is that
1:13there's little guesswork. You're
1:14capitalizing on what's hot and grabbing
1:16a piece of the pie. Creating your
1:18designs will take less thought because
1:20you're modeling designs that are already
1:21proven to sell, and you don't need to
1:23spend much time building a brand. What's
1:25not so great about it is that trends
1:27die. Your design lifespans are short, so
1:29you're only bringing money for a while
1:30before you're off chasing another trend.
1:32Since you're modeling your designs off
1:34others, too, it'll be hard to stand out
1:36from the competition. You also won't
1:37build a loyal following because
1:39customers are buying into the trend, not
1:41your brand. Which brings us to the
1:43second business model, running a brand
1:45store. This is where you focus on one
1:47specific niche, create your own designs
1:49and products, and build a trusted name
1:51in that space. The pros of this model
1:53are that it has long-term growth. Brands
1:55can make more money over time because
1:57you're not relying on trends to keep you
1:58afloat. Your designs can be more unique
2:00and you can charge higher prices because
2:03you aren't just selling your product,
2:04you're selling the value of your brand.
2:06That value can build a loyal following
2:08and lead to repeat customers. The cons
2:10are that building a brand requires far
2:12more upfront work and time than chasing
2:14trends. You have to actively invest in
2:16marketing to make people care about you.
2:18And since you're building something
2:19original, you don't always know what's
2:21going to work. The right business model
2:23for you depends on your goals. To boil
2:24it down, if you want faster results, run
2:26a trend store. If you want long-term
2:28growth, run a brand store. If you want
2:30me to decide, I recommend starting off
2:32with a trend store that eventually grows
2:34into a brand store. For the new business
2:36I'm building with you, I'm going to go
2:37with the trend route. Let's kick it off
2:39with step two, product. It's time to
2:41decide on what to sell. I'm going to
2:42head to Printful, the print-on-demand
2:43service I use and recommend. On their
2:45website, you'll find a large catalog of
2:47blank products that you can choose from
2:48and customize. You've got your classic
2:50t-shirts and hoodies, all the way to
2:52unique products like bags, shoes, and
2:54home decor. There's even a knitted pet
2:56sweater. That's crazy. While these
2:58unique products are very tempting to
2:59sell, that's where beginners go wrong.
3:01They choose products that they
3:02personally like, not the ones that
3:04people actually buy. And when the goal's
3:06to get people to buy, that doesn't
3:08really work out. The best products to
3:10sell are those that meet three criteria.
3:12The first is that they have a high sales
3:14volume. They should be popular and in
3:15demand. An easy way to find these
3:17products is to look at the best sellers
3:18on Printful. We can see that there's
3:20hats, mugs, hoodies, all your classic
3:22items. They're classic for a reason,
3:24they sell. The second criteria is that
3:26they are evergreen. Designs will come
3:28and go, but the product itself should be
3:30timeless and never go out of style. This
3:32will ensure a long product lifespan,
3:34making it worth your effort. A t-shirt
3:35is a great example of an evergreen
3:37product. People wear and buy t-shirts
3:39forever. A phone case, however, changes
3:41design and size every year and can
3:43quickly become outdated. That's a no-go
3:45for me. The third criteria is that they
3:46have a healthy profit margin. I'll be
3:48diving more into pricing later, but
3:50essentially, your product should be able
3:51to sell for at least a 30% margin or
3:54around $7 in profit. The more the
3:56better. This will allow you to actually
3:58make money. So, while stickers, for
3:59example, have high sales volume and are
4:01evergreen, I'd say the profit margin is
4:03usually too low to make them worth
4:05selling. Unless you sell them in a pack.
4:07That can raise the profit margin and
4:09make them more viable. Lucky for you,
4:11I've done the research for you and
4:12picked out four products you should
4:13sell. T-shirts, hoodies, sweatshirts,
4:15and mugs. They all hit the three
4:17criteria. Choose one product and stick
4:19with it to make things easy. For my
4:21business, I'm going to go with this
4:22Comfort Colors 1717 t-shirt, which is
4:24currently in style. Now, before we
4:26create a design for the product, we
4:27first need to figure out who we're
4:29designing for. Enter step three, target
4:31market. This is your niche, the specific
4:33type of person who will buy your
4:35product. Most beginners jump straight
4:37into designing something they personally
4:38think looks cool without a clearly
4:40defined target market, then wonder why
4:42no one's buying. Or they target too
4:44broad a market, like moms, athletes, or
4:47streetwear. The truth is, if you try to
4:49sell to everyone, you sell to no one. By
4:51tailoring your designs to a specific
4:53target market, you'll be able to
4:54differentiate your product and attract
4:56more buyers with a higher intent to
4:58purchase. In print on demand, there are
5:00four key attributes you must define
5:02about your target market. First, their
5:04identity. Who are they and how do they
5:06label themselves? Think about their
5:08interests, personality, and lifestyle,
5:10and how they all intersect. Are they a
5:12boss lady, an engineering student, or a
5:14first-time dad? Your design will express
5:16that identity, so you need to know it.
5:18Second, their style. At the end of the
5:20day, what you're selling is your design,
5:22so you need to know what visual style
5:25appeals to them. Do they want a cute and
5:27funny vibe, a rugged country look, or
5:29something sleek and modern? Third, their
5:31occasion. Why do they want this product?
5:33Are they buying it for themselves, for
5:35an event like a birthday or wedding, or
5:37will they be the one receiving it as a
5:39gift? And fourth, their profitability.
5:41Do they actually have money? Will they
5:43MAKE YOU MONEY?
5:43>> SHOW ME THE MONEY!
5:45>> HEY! [screaming] THE EASIEST WAY TO
5:46choose and validate a target market is
5:47to research products that are already
5:49selling. Follow the sales and they'll
5:51lead you to who's buying. You can browse
5:52social media like Instagram, TikTok, and
5:54Pinterest for trending products, as well
5:56as Etsy, a popular marketplace for
5:58print-on-demand. I recommend Etsy
6:00because you can see real sales data.
6:02Using Everbee, a product research tool,
6:04you can view Etsy product, shop, and
6:06keyword analytics. For example, if I
6:08search for something generic like mom
6:10shirt, it lists a bunch of products in
6:12this category. I can see its sales,
6:14revenue, trend, and growth rate over a
6:16set period of time, which can help you
6:18determine which products are succeeding
6:20or not. I recommend filtering over the
6:22last 3 months. Another metric I find
6:23underrated is listing age. You can
6:25filter for listings under 6 months old.
6:28If it's selling well, that proves it's a
6:29fresh idea that's actually trending and
6:32not just relying on old reviews or
6:34established search rankings. Okay, so I
6:36did some digging and I've landed on this
6:38French bulldog howling to the moon
6:40t-shirt. I can see that it's making a
6:41pretty good amount per month. Anything
6:43over $500 in monthly revenue and 15
6:46monthly sales is considered pretty
6:47solid. It's also got a conversion rate
6:49of 3.62%,
6:51which isn't bad at all. A good one sits
6:53around 2 to 5%. Now, to analyze which
6:55target market is actually buying this,
6:57taking a look at the product's tags, we
6:59can see this listing is targeting people
7:01who like cute dogs, Frenchies, bulldogs,
7:04and vintage t-shirts, particularly
7:07Comfort Colors t-shirts. This is the
7:08brand of the t-shirt blank I chose
7:10earlier to print on. One thing not to
7:11forget, the product's occasion. Gifters
7:13of your products are an easy secondary
7:15market you can often target
7:16simultaneously, letting you expand your
7:18sales without much extra effort. This
7:20listing does that by mentioning gift in
7:22the title. So, all in all, dog moms or
7:24people gifting dog moms who love cute,
7:26funny, vintage t-shirts. That's the main
7:28target market I'm landing on and I think
7:30it's a great one. I'm going to go with
7:32it for my first design. For trend
7:33stores, each of your designs will likely
7:35target a different market, but if you're
7:37running a brand store, you'll be
7:38targeting only one or a handful of them.
7:40In this case, you'll also want to
7:42analyze entire shops to see if your
7:44niche is sustainable. For example, this
7:46store, Leona T, is a brand store that
7:48focuses on dog t-shirts and pulls in
7:50over $10,000 a month. That's a clear
7:53sign that this niche is lucrative enough
7:54to support an entire brand based around
7:56it. With a target market in hand, you're
7:58now ready for step four, designing. You
8:00can create an original design, or the
8:02easiest approach, take inspiration from
8:04one that's already trending and put your
8:05own spin on it. I'll be using Kittl, a
8:07graphic design tool to create my design.
8:09I'm going to upload the trending
8:10Frenchie design I found earlier and use
8:12Kittl's AI image generator to generate a
8:15new version that's similar in style. I
8:17can either write a prompt from scratch,
8:18use the prompt builder or styles to help
8:20guide the prompt, or if I'm not quite
8:22sure how to write it, I can click on the
8:24trending design and press the plus sign
8:26on the right next to prompt. It'll
8:28analyze and generate a prompt for you,
8:29which you can use to recreate the
8:31design. I'm going to hit generate, let
8:33it do its thing, and there we go, a new
8:36version of the trending design. Before I
8:38export, I'm going to get rid of the
8:40design's black background. I can either
8:41use remove background, vectorize, or
8:44photo filter and remove black only. Now,
8:47when it's printed on a black t-shirt, it
8:48won't print black and instead let the
8:50natural black fabric fill in the gaps.
8:53Much better. Lastly, I'm going to
8:55upscale the design and it's ready to
8:56export as a PNG. Since we're already
8:58designing, I might as well show you how
9:00to create a product mock-up, too. You're
9:02going to need a few of them to showcase
9:03your design. I'm going to click on
9:04mock-ups, and here I can choose from a
9:06bunch of different templates. For
9:08example, let's go with this one. And
9:11it'll instantly show up in the mock-up.
9:12I can also change the color of the
9:14shirt. And of course, if you can't find
9:16a template that works with your vision,
9:17you can always AI generate one. The last
9:19thing I'm going to do, which is a
9:20low-key game-changer, is generate an AI
9:23video of my product. I'm going to head
9:25to Kittl's templates and use one of
9:26their video templates, like this one.
9:29With it, I'm going to paste my mock-up
9:30in here, regenerate this AI image board
9:33to place the product into the scene,
9:35then regenerate one of the AI video
9:37boards for a certain shot. And look at
9:41that. Tell me that ain't fire. It really
9:44brings a shirt to life compared to just
9:46a static photo. With all the design
9:47done, it's time to actually put the
9:49design on the product. I'm going to head
9:51to Printful and upload my design to the
9:53t-shirt I chose. And that's it. It's
9:55ready to be sold. Now, to release it
9:57into the world in step five, platform.
9:59This is where you're going to offer your
10:01products for sale. There are two main
10:03platforms to sell on. The first is a
10:04marketplace like Etsy. They're easy to
10:06join, quick to set up, and they already
10:08have millions of buyers searching for
10:10products every day. Marketplaces have
10:12their trade-offs, though. They've got
10:14high fees, high competition, and the
10:16biggest con, lack of ownership. When you
10:18sell on a marketplace, the marketplace
10:20owns the customer relationship, not you.
10:22You can't send marketing emails to your
10:24visitors and customers. You can't fully
10:26control your branding. You're limited in
10:28your ability to generate loyal and
10:30repeat customers. And on top of all of
10:32that, your entire business is at the
10:34mercy of their rules and algorithm. If
10:36Etsy suspends your account or changes
10:38its policies, your store can disappear
10:40like that. Relying only on a marketplace
10:43can be risky. So, whether you sell on a
10:44marketplace or not, I always recommend
10:47being on the second platform, your own
10:49website. Having your own website gives
10:51you complete control over your business.
10:53You control your emails, your branding,
10:55your customer relationship. The downside
10:57is that you have to build the website
10:58and drive traffic to it through
11:00marketing, but it's often worth
11:01investment in the long run. For my
11:03online store, I'm going to sell on both.
11:05I'll be diving into Etsy later. For now,
11:07let's build a website. To start, I need
11:09a domain name. I like to go with the dot
11:11store domain. It clearly shows my
11:13website is an online store that sells
11:14something, and there's a reason big
11:16names like Rihanna, Maroon 5, Cristiano
11:19Ronaldo, Mr. Beast, and a million others
11:21use it for their online stores. Studies
11:24show that websites with a dot store
11:25domain can actually get more clicks,
11:27more visibility, and more sales. They're
11:30more memorable as well because of their
11:32uniqueness. It's a straight-up hack, and
11:34we're not letting the big dogs gatekeep
11:36it. We're taking advantage of it, too.
11:38For my trend store, I'm thinking of
11:39naming it something general and neutral.
11:41How about Aura Designs? It's simple,
11:44works with any niche, and gives off some
11:46aura in the clothing. I'm going to go to
11:48Dot Stores official website to see if
11:50Aura Designs.store is available to
11:52purchase, and it is. It's officially
11:54mine. I reached out to Dot Store
11:56earlier, and they hooked us up with a
11:57deal. You can grab your own domain name
11:59for just 99 cents for the first year by
12:01using the code Jensen at the link in the
12:03description. A big thanks to Dot Store
12:05for sponsoring this video. With the
12:06domain name, I can now start on my
12:08website. I'm going to create mine using
12:09Hostinger. Their AI website builder is
12:11the easiest way to build a
12:12print-on-demand website because it's
12:14officially integrated with Printful. I'm
12:15going to enter a description of my
12:17print-on-demand products and brand. I'll
12:19now create a website, AI will do its
12:21magic, and boom, in just a few seconds,
12:24I've got a site that's laid out great
12:26and ready to edit. First things first,
12:28I'm going to connect the website to
12:29Printful by going to more, then
12:31integrations. You want to press get
12:33started with Printful right here. And
12:36again, click add Printful, then
12:38authorize. You'll then see your
12:40Hostinger website under stores on
12:42Printful to add your products to. Now,
12:44there are two main pages on your website
12:46you need to get right if you want to
12:48make sales. The first is your homepage.
12:50I've quickly gone ahead and edited my
12:52website with the drag-and-drop and AI
12:53tools. You can see that it has a hero
12:55banner with an eye-catching image that
12:57showcases my products. I generated this
12:59one with the built-in AI image
13:01generator. You'll want a headline that
13:02states the unique value proposition of
13:04your brand, and also a call to action
13:06button that directs customers to your
13:08products pages, such as shop now. Lower
13:10on the homepage, you'll want to display
13:12your products for easy access, so
13:14customers can jump right into shopping.
13:16And finally, near the bottom, you'll
13:17want some info about your brand. It
13:19could be your mission statement, story,
13:21or value propositions. Once your
13:22homepage is ready, the second page to
13:24get right is your product pages. This is
13:26arguably the most important page because
13:28it's where the money is made. You'll
13:30want to feature the mock-ups and video
13:31you made earlier and enter in detailed
13:33product descriptions, which you can
13:34write using AI. You can show related
13:36products below to encourage additional
13:38sales and prevent lost orders. And make
13:40sure to add a review section. Reviews
13:42and social proof are massive drivers for
13:44online sales. So, let your customers
13:46give you a good word and do the selling
13:48for you. Other than those two pages, the
13:50final thing you need to set up is a way
13:51to collect emails. Email marketing is
13:53what can truly make more effective than
13:56marketplaces. Add a pop-up or at a
13:58minimum a text box in your footer where
14:01customers can sign up for your mailing
14:03list. You'll want to offer an incentive
14:04to sign up. An easy one is updates on
14:06the latest releases and exclusive
14:08promotions. But, if you can, give a
14:10discount like 10% off. Speaking of
14:12which, depending on when you're watching
14:14this, Hostinger may be running a sale.
14:16So, look out for that. On top of that,
14:18here's a way to get an additional 10%
14:20off. First, head to the link in the
14:21description. Make sure to choose the
14:23business website builder plan because
14:25only it has the Printful integration and
14:27AI tools. It also has zero transaction
14:29fees. At checkout, to get the lowest
14:31monthly price, select the 48-months
14:33period and enter the code Jensen Tung.
14:35You'll get 10% off plus a free domain
14:37and two extra months. Enjoy. As you set
14:40up your website, it's a perfect time to
14:41do step six, branding. You can build out
14:44your brand as you build out your store.
14:45Your brand should connect with your
14:47target market. Pretty obvious if you're
14:48running a brand store, but what about
14:50trend stores? If your designs are
14:52covering all kinds of different niches,
14:54how does that work? Is a brand even
14:56necessary? Branding is less important
14:58for trend stores, yes, but it's still
15:00necessary. Think about department stores
15:02like Target, TJ Maxx, and Nordstrom.
15:04They sell all kinds of different
15:05products for different target markets,
15:07yet they still have an umbrella brand to
15:09convey their quality and trust across
15:11everything they sell. There are four
15:13components to building a brand. The
15:14first is the name. Make sure it's
15:16relevant and sounds good. I've settled
15:18on mine with Aura Designs. Second, the
15:20logo. I used Kittle to generate a modern
15:232D minimal logo representing aura and
15:25premium design. Next up, visual
15:27identity, the look and feel of a brand.
15:30This includes the color palette,
15:31typeface, and imagery. While my product
15:33designs will vary in style from trend to
15:35trend, my overall store and marketing
15:37will be under a consistent visual style.
15:39And lastly, messaging. This is what
15:41you're communicating with your brand.
15:43This can include your brand's mission,
15:45story, quality, sustainability, any
15:47selling points you have for your brand.
15:50The specific messaging for each of my
15:51products will depend on its target
15:53market. But for the Aura Designs brand
15:55in general, I'm going to center around
15:56the mission of thoughtfully designed
15:58premium apparel and gifts inspired by
16:00today's trends for every occasion. With
16:02your website ready to go, we enter step
16:04seven, pricing. Let's get into the
16:06numbers. Most beginners price their
16:07products too low. They look at products
16:09similar to theirs and think, "Okay, I'll
16:11just match that price." And end up
16:13losing money. It's usually because they
16:15didn't calculate their profit margin
16:17correctly. When it comes to pricing,
16:18it's easy to consider the obvious cost,
16:20like the cost of manufacturing and
16:22printing. What people tend to forget are
16:24all the other expenses, platform fees,
16:26shipping fees, taxes, also costs that
16:28can come up later, like paid ads,
16:30discounts, and refunds. If your profit
16:32margin isn't big enough, you won't have
16:34a safety net to cover any of that.
16:36That's why, as I mentioned earlier, your
16:38product needs a healthy profit margin.
16:40For example, I'm planning to sell my
16:41t-shirt for $25.99.
16:44It costs $17.95 to print, which means
16:46I'll profit $8.04. That's a 30.9% profit
16:50margin. Now, here's people destroy their
16:52profit margins, offering returns and
16:55free shipping. Forget it. Unless your
16:57profit margin is big enough to cover
16:58them and still have a 30% margin or
17:00around $7 in profit, I'd say a complete
17:03no to offering returns and only offering
17:06free shipping at a higher minimum spend.
17:08For my t-shirt, it costs $4.75 to ship
17:11in the US. I could tack that onto the
17:12price and sell it for $30.74,
17:15but I think that will look too expensive
17:17for this design. Charging shipping
17:18separately keeps the display price low
17:21while still covering costs. And here's
17:22the thing, you don't have to compete
17:24solely on price. It's okay to not be the
17:27cheapest in the market. You can show
17:28value through your branding and
17:30marketing. You can also charge more for
17:32something print on demand lets you do
17:33easily. Personalization. Since print on
17:36demand prints each product individually,
17:38you can customize every order before it
17:40ships. You can add someone's name, a
17:41custom message, or a date. It doesn't
17:43cost anything extra to print yet you can
17:45charge more because it's custom. This is
17:47one of the easiest ways to increase your
17:49revenue without increasing your cost
17:51other than time, of course. With pricing
17:53set, there's only one thing left to do,
17:55and that's step eight, promotion. This
17:57is where it all goes down. This step is
17:59where most people fail. Not because they
18:01have a bad product or bad design or
18:03wrong pricing, it's because they spend
18:0580% of their time creating their
18:07product, but only 20% promoting it. When
18:09it should be the opposite. The reality
18:11is marketing is the bulk of running a
18:13print on demand business. Promotion is
18:15the name of the print on demand game.
18:17So, you have to be willing to play it.
18:19And if you play it right, that's where
18:21the money is made. There are three main
18:23channels to promote your products. Let's
18:24start with marketplaces, specifically
18:27Etsy. Etsy has millions of buyers, and
18:29yes, it can drive traffic to your
18:31products, but it won't do that just
18:32because you're on the platform. You have
18:34to capture that traffic by making your
18:36listings stand out from the rest. And
18:38that starts with keywords. You want to
18:40add relevant keywords to your listing's
18:42title and tags based on your product,
18:44design, and niche. Use up all your tags
18:46and as much of your title's character
18:48limit as possible. These will help your
18:49target market find your listings through
18:51Etsy search and Etsy's algorithm. An
18:53easy way to find keywords is to look at
18:55Etsy search suggestions, tags from
18:57similar listings, and related searches
18:59at the bottom of each listing page. Now
19:01that your listing is showing up, the
19:02next step is getting people to click it.
19:04And that comes down to your visuals. You
19:07want to feature a clean mock-up for your
19:08primary photo/thumbnail. It should look
19:10polished yet natural, meaning no plain
19:12white backgrounds. Think textured
19:14backgrounds, a neatly folded shirt, or
19:16what I recommend, a shirt being worn by
19:18someone in your target market, since it
19:19helps buyers visualize themselves
19:21wearing it in real life. Fill out your
19:23entire photo gallery with multiple
19:24mock-ups to show different angles or
19:26color variations, as well as
19:28informational images like size and color
19:30charts. And remember to add your video.
19:32This will play when buyers hover over
19:34your listing in Etsy search, making it
19:36so much more engaging. Etsy themselves
19:38state that listings with a video get
19:39twice as many orders as listings with
19:41just photos. That's huge. However,
19:43something to note, no matter how
19:45clickable you make a listing, you can't
19:48rely on a single product to carry your
19:50entire business. Most beginners upload a
19:52few designs and call it a day. That's
19:54like buying one lottery ticket and
19:55expecting to win. The odds are slim. By
19:58posting more listings, you're literally
20:00taking up more digital real estate on
20:02Etsy's website and increasing your
20:03chances of making a sale. Now,
20:05eventually, you can consider running
20:07Etsy ads to generate more sales. Etsy
20:09will boost your listings in search and
20:11you pay for each click it brings in.
20:13Here's what beginners get wrong though.
20:14They run ads on all their products in
20:16hopes it helps. It doesn't. It just
20:19burns your money. You don't want to run
20:20ads on any random product of yours. You
20:22only want to run them to scale what's
20:24already working. If your product isn't
20:26attracting clicks, favorites, or sales
20:28organically, ads won't magically fix it.
20:31Think of ads like a microphone. If your
20:32singing is bad, no matter how loud you
20:34turn it up, no one wants to listen to
20:37you. But if it's good, it can help you
20:38reach and attract a bigger audience. Ads
20:41don't fix a bad product, they amplify a
20:43good one. On to the second main channel
20:45to promote your products, social media.
20:48You'll want to create organic photos and
20:49video for your target market. Pinterest
20:51is a great place to share mock-ups,
20:53while Instagram and TikTok are great for
20:54posting short-form videos to drive
20:56traffic to your store. Unlike
20:58marketplaces, people on social media
20:59often don't have an existing intent to
21:02buy a product like yours. So, you need
21:04to give them a reason to care. Don't
21:06just create commercials, Create content
21:08people actually want to see. Tell a
21:10story, show something exciting, tap into
21:12a relatable feeling or experience.
21:14That's what actually converts, not just
21:17a basic photo or video of your product.
21:19If you have some budget, consider
21:20sending out free products to small
21:22influencers that your target market
21:23follows. Those with around 1,000 to
21:2550,000 followers in exchange for
21:27posting. And just like Etsy ads, I would
21:29stay away from running paid ads on
21:31social media until you have some content
21:32that's already performing well and
21:34generating sales. At that point, you can
21:36run that content as a paid ad to scale
21:38it further. Social media is primarily
21:40about creating awareness and driving
21:42traffic to your store, but not everyone
21:44will buy right away. That's where the
21:46third main channel comes in, email
21:48marketing. Email marketing gives you
21:50direct access to your customers'
21:51inboxes, making it one of the most
21:53reliable ways to generate sales. Your
21:55emails can be simple. Share your latest
21:57releases, upcoming collections,
21:59promotions, and behind-the-scenes
22:00updates. These will keep your audience
22:02engaged with your brand and helps turn
22:04readers into customers. From the sound
22:06of things, you might think email
22:07marketing is only for brand stores, but
22:10it can work just as well for trend
22:11stores. Your email will just be less
22:13about brand building and more about
22:15keeping customers updated, any reason to
22:17bring them back. And that's the key.
22:19Emails keep customers coming back, which
22:21can drive them to make repeat purchases.
22:23It's always easier to sell to an
22:25existing customer than a new one. You've
22:27probably come to realize print on demand
22:29is a lot more than just printing on
22:31demand. The printing may be taken care
22:32of, but success comes from everything
22:34else. It's a journey, but if you can
22:36stay committed over the long run, I'm
22:38certain your prints will not only be on
22:40demand, they'll be in demand. And there
22:43you have it, the full blueprint. Go get
22:45your first sale. If you enjoyed this
22:46video, be sure to like it, subscribe if
22:48you haven't already, and peace out.

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