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Earl Nightingale - Success Is The Progressive Realization of Worthy Ideal — Transcript

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  1. 0:01[Music]
  2. 0:06i'd like to tell you about the strangest
  3. 0:08secret in the world
  4. 0:10not long ago albert schweitzer the great
  5. 0:12doctor and nobel prize winner was being
  6. 0:14interviewed in london
  7. 0:15and a reporter asked him doctor what's
  8. 0:17wrong with men today
  9. 0:19the great doctor was silent a moment and
  10. 0:21then he said men
  11. 0:22simply don't think and it's about this
  12. 0:25that i want to talk with you
  13. 0:26we live today in a golden age this is an
  14. 0:29era that man has looked forward
  15. 0:31dreamed of and worked toward for
  16. 0:33thousands of years
  17. 0:34but since it's here we pretty well take
  18. 0:36it for granted
  19. 0:37we in america are particularly fortunate
  20. 0:39to live in the richest land that ever
  21. 0:41existed on the face of the earth
  22. 0:43a land of abundant opportunity for
  23. 0:45everyone
  24. 0:46but do you know what happens let's take
  25. 0:48a hundred men who start even at the age
  26. 0:50of twenty five
  27. 0:51do you have any idea what will happen to
  28. 0:53those men by the time they're sixty five
  29. 0:55these one hundred men who all start even
  30. 0:57at the age of 25
  31. 0:59believe they're going to be successful
  32. 1:01if you ask any one of these men
  33. 1:03if he wanted to be a success he'd tell
  34. 1:05you that he did
  35. 1:06and you'd notice that he was eager
  36. 1:08toward life that there was a certain
  37. 1:10sparkle to his eye an erectness to his
  38. 1:12carriage
  39. 1:13and life seemed like a pretty
  40. 1:14interesting adventure to him
  41. 1:16but by the time they're 65 one
  42. 1:19will be rich four will be financially
  43. 1:22independent
  44. 1:23five will still be working 54 will be
  45. 1:26broke
  46. 1:27now think a moment out of the 100 only
  47. 1:30five make the grade
  48. 1:32why do so many fail what has happened to
  49. 1:34the sparkle that was there when they
  50. 1:36were 25
  51. 1:37what's become of the dreams the hopes
  52. 1:39the plans and why is there such a large
  53. 1:41disparity between
  54. 1:42what these men intended to do and what
  55. 1:45they actually accomplished
  56. 1:47when we say about five percent achieve
  57. 1:49success we have to define
  58. 1:50success and here's the definition
  59. 1:53success is the progressive realization
  60. 1:56of a worthy ideal
  61. 1:58if a man is working toward a
  62. 1:59predetermined goal and knows where he's
  63. 2:02going
  64. 2:03that man is a success if he's not doing
  65. 2:05that
  66. 2:06he's a failure success is the
  67. 2:08progressive realization
  68. 2:09of a worthy ideal rallo may the
  69. 2:12distinguished psychiatrist wrote a
  70. 2:14wonderful book called
  71. 2:15man search for himself and in this book
  72. 2:18he says
  73. 2:19the opposite of courage in our society
  74. 2:21is not cowardice
  75. 2:22it is conformity and there you have the
  76. 2:25trouble today
  77. 2:26it's conformity people acting like
  78. 2:29everyone else without knowing why
  79. 2:31without knowing where they're going
  80. 2:32now think of it in america right now
  81. 2:34there are over 14 million people
  82. 2:3665 years of age and over and about 13
  83. 2:40million of these 14 million are broke
  84. 2:42they're dependent on someone else for
  85. 2:43life's necessities
  86. 2:45now we learn to read by the time we're
  87. 2:47seven we learn to make a living by the
  88. 2:49time we're 25
  89. 2:50usually by that time we're not only
  90. 2:52making a living we're supporting a
  91. 2:53family
  92. 2:54and yet by the time we're 65 we haven't
  93. 2:56learned how to become financially
  94. 2:58independent in the richest
  95. 3:00land that has ever been known why
  96. 3:03we conform and the trouble is that we're
  97. 3:06acting like the wrong percentage group
  98. 3:08the 95 percent who don't succeed now why
  99. 3:11do these people conform well they
  100. 3:13don't know really these people believe
  101. 3:15that their lives are shaped by
  102. 3:16circumstances by
  103. 3:18things that happen to them by exterior
  104. 3:20forces
  105. 3:21they're outer directed people a survey
  106. 3:24was made one time that covered a lot of
  107. 3:25men
  108. 3:26working men and these men were asked
  109. 3:27this question why do you work
  110. 3:29why do you get up in the morning 19 out
  111. 3:32of 20 had no idea
  112. 3:34if you ask them they'll say everyone
  113. 3:37goes to work in the morning
  114. 3:38and that's the reason they do it because
  115. 3:40everyone else is doing it
  116. 3:42now let's get back to our definition of
  117. 3:43success who succeeds
  118. 3:46the only man who succeeds is the man who
  119. 3:48is progressively realizing a worthy
  120. 3:50ideal
  121. 3:51he's the man who says i'm going to
  122. 3:53become this and then begins to work
  123. 3:55toward that goal
  124. 3:56i'll tell you who the successful people
  125. 3:58are a success is the school teacher
  126. 4:00who's teaching school because that's
  127. 4:02what she wanted to do
  128. 4:03the success is the woman who's a wife
  129. 4:05and mother because she wanted to become
  130. 4:06a wife and mother
  131. 4:07and is doing a good job of it the
  132. 4:09success is the man who runs the corner
  133. 4:11gas station because that's what he
  134. 4:12wanted to do
  135. 4:13the success is the successful salesman
  136. 4:15who wants to become a top-notch salesman
  137. 4:17and grow and build with his organization
  138. 4:20a success is anyone who is doing
  139. 4:22deliberately a predetermined job because
  140. 4:24that's what he decided to do
  141. 4:26deliberately but only one out of twenty
  142. 4:29does that
  143. 4:30that's why today there isn't really any
  144. 4:32competition unless we
  145. 4:33make it for ourselves instead of
  146. 4:35competing all we have to do is
  147. 4:37create now for twenty years i looked for
  148. 4:40the key which would determine what would
  149. 4:42happen to a human being
  150. 4:43was there a key i wanted to know which
  151. 4:45would make the future a promise that we
  152. 4:47could foretell to a large extent
  153. 4:49was there a key that would guarantee a
  154. 4:51person's becoming successful
  155. 4:53if he only knew about it and knew how to
  156. 4:56use it
  157. 4:57well there is such a key and i've found
  158. 4:59it
  159. 5:00have you ever wondered why so many men
  160. 5:02work so hard and honestly without ever
  161. 5:04achieving anything in particular and
  162. 5:05others don't seem to work hard and yet
  163. 5:07seem to get everything
  164. 5:08they have the magic touch you've heard
  165. 5:10them say that about someone
  166. 5:12everything he touches turns to gold and
  167. 5:14have you ever noticed that a man who
  168. 5:16becomes successful tends to continue to
  169. 5:18become successful
  170. 5:19and on the other hand have you noticed
  171. 5:21how a man who is a failure tends to
  172. 5:23continue to fail
  173. 5:25it's because of goals some of us have
  174. 5:28them some don't
  175. 5:29people with goals succeed because they
  176. 5:31know where they're going
  177. 5:33now think of a ship leaving a harbor and
  178. 5:35think of it with the complete voyage
  179. 5:36mapped out and planned
  180. 5:38the captain and crew know exactly where
  181. 5:40it's going and how long it will take
  182. 5:42it has a definite goal nine thousand
  183. 5:44nine hundred ninety nine times out of
  184. 5:46ten thousand it will get to where it
  185. 5:48started out to get
  186. 5:50now let's take another ship just like
  187. 5:52the first only let's not put a crew on
  188. 5:54it or a captain at the helm
  189. 5:56let's give it no aiming point no goal no
  190. 5:58destination
  191. 5:59we just start the engines and let it go
  192. 6:01i think you'll agree with me that
  193. 6:03if it gets out of the harbor at all it
  194. 6:05will either sink or wind up on some
  195. 6:07deserted beach a derelict
  196. 6:09it can't go anyplace because it has no
  197. 6:10destination and no guidance
  198. 6:12it's the same with a human being take
  199. 6:15the salesman for example
  200. 6:17there is no other person in the world
  201. 6:18today with the future of a good salesman
  202. 6:21selling is the world's highest paid
  203. 6:23profession if we're good at it
  204. 6:24and if we know where we're going every
  205. 6:27company needs top-notch salesmen
  206. 6:28and they reward those men the sky is the
  207. 6:31limit for them
  208. 6:32but how many can you find someone once
  209. 6:34said
  210. 6:35the human race is fixed not to prevent
  211. 6:37the strong from winning
  212. 6:39but to prevent the weak from losing the
  213. 6:42american economy today can be likened to
  214. 6:44a convoy in time of war
  215. 6:46the entire economy is slowed down to
  216. 6:48protect its weakest link
  217. 6:50just as the convoy had to go at the
  218. 6:51speed that would permit its slowest
  219. 6:53vessel to remain in formation
  220. 6:56that's why it's so easy to make a living
  221. 6:57today it takes no particular brains or
  222. 7:00talent
  223. 7:00to make a living and support a family
  224. 7:02today so we have a plateau of so-called
  225. 7:04security if that's what a person's
  226. 7:06looking for
  227. 7:07but we do have to decide how high above
  228. 7:10this plateau we want to aim for
  229. 7:12now let's get back to the strangest
  230. 7:14secret in the world the story that i
  231. 7:16wanted to tell you today
  232. 7:17why do men with goals succeed in life
  233. 7:20and men without them
  234. 7:21fail let me tell you something which if
  235. 7:23you really understand it
  236. 7:25will alter your life immediately if you
  237. 7:27understand completely what i'm going to
  238. 7:29tell you
  239. 7:30from this moment on your life will never
  240. 7:32be the same again
  241. 7:33you'll suddenly find that good luck just
  242. 7:35seems to be attracted to you
  243. 7:37the things you want just seem to fall in
  244. 7:38line and from now on you won't have the
  245. 7:41problems
  246. 7:41the worries the knowing lump of anxiety
  247. 7:44that perhaps you've experienced before
  248. 7:46doubt fear well they'll be things of the
  249. 7:49past
  250. 7:50here's the key to success and
  251. 7:53the key to failure
  252. 7:56we become what we think about
  253. 8:00now let me say that again we become
  254. 8:03what we think about throughout all
  255. 8:06history the great wise men and teachers
  256. 8:08philosophers and prophets have disagreed
  257. 8:10with one another on many different
  258. 8:11things
  259. 8:12it is only on this one point that they
  260. 8:15are in complete and unanimous agreement
  261. 8:18listen to what marcus aurelius the great
  262. 8:20roman emperor said he said
  263. 8:21a man's life is what his thoughts make
  264. 8:23of it
  265. 8:24israeli said this everything comes if a
  266. 8:27man will only wait
  267. 8:28i have brought myself by long meditation
  268. 8:30to the conviction that a human being
  269. 8:32with a settled purpose
  270. 8:34must accomplish it and that nothing can
  271. 8:36resist a will
  272. 8:37that will stake even existence for its
  273. 8:39fulfillment
  274. 8:40ralph waldo emerson said this a man is
  275. 8:43what he thinks about
  276. 8:44all day long william james said
  277. 8:48the greatest discovery of my generation
  278. 8:50is that human beings can alter their
  279. 8:52lives
  280. 8:52by altering their attitudes of mind and
  281. 8:55he also said
  282. 8:56we need only in cold blood act as if the
  283. 8:59thing in question were real
  284. 9:00and it will become infallibly real by
  285. 9:03growing into such a connection with our
  286. 9:05life
  287. 9:06that it will become real it will become
  288. 9:08so knit with habit and emotion
  289. 9:10that our interest in it will be those
  290. 9:12which characterize belief
  291. 9:15he also said this if you only care
  292. 9:18enough for a result
  293. 9:19you will almost certainly attain it if
  294. 9:21you wish to be rich
  295. 9:23you will be rich if you wish to be
  296. 9:25learned you will be learned
  297. 9:26if you wish to be good you will be good
  298. 9:29only you must then
  299. 9:31really wish these things and wish them
  300. 9:32exclusively
  301. 9:34and not wish at the same time a hundred
  302. 9:36other incompatible things
  303. 9:38just as strongly in the bible you read
  304. 9:42in mark 9 23 if thou canst believe
  305. 9:46all things are possible to him that
  306. 9:48believeth
  307. 9:50dr norman vincent peale said this this
  308. 9:53is one of the greatest laws in the
  309. 9:54universe
  310. 9:55fervently do i wish i had discovered it
  311. 9:57as a very young man
  312. 9:59it dawned upon me much later in life and
  313. 10:01i found it to be one of the greatest
  314. 10:02if not my greatest discovery outside of
  315. 10:05my relationship to god
  316. 10:07and the great law briefly and simply
  317. 10:08stated is that if you think in negative
  318. 10:10terms
  319. 10:11you'll get negative results if you think
  320. 10:13in positive terms
  321. 10:15you will achieve positive results that
  322. 10:17is the simple fact
  323. 10:18which is at the basis of an astonishing
  324. 10:20law of prosperity and success
  325. 10:22in three words believe and succeed
  326. 10:26william shakespeare put it this way our
  327. 10:29doubts are traitors
  328. 10:31and make us lose the good we oft might
  329. 10:33win by fearing
  330. 10:34to attempt george bernard shaw said
  331. 10:38people are always blaming their
  332. 10:39circumstances for what they are
  333. 10:41i don't believe in circumstances the
  334. 10:44people who get on in this world are the
  335. 10:45people who get up and look for the
  336. 10:47circumstances they want
  337. 10:49and if they can't find them make them
  338. 10:53well it's pretty apparent isn't it
  339. 10:58and every person who discovered this for
  340. 11:00a while believed
  341. 11:01that he was the first one to work it out
  342. 11:04we become
  343. 11:05what we think about now it stands to
  344. 11:07reason that a person who's thinking
  345. 11:08about a concrete and worthwhile goal is
  346. 11:10going to reach it
  347. 11:11because that's what he's thinking about
  348. 11:13and we become
  349. 11:14what we think about conversely the man
  350. 11:17who has no goal who doesn't know where
  351. 11:19he's going and whose thoughts must
  352. 11:20therefore be thoughts of confusion and
  353. 11:22anxiety and fear and worry
  354. 11:24becomes what he thinks about his life
  355. 11:27becomes one of frustration
  356. 11:28fear anxiety and worry and if he thinks
  357. 11:31about nothing
  358. 11:33he becomes nothing now how does it work
  359. 11:36why do we become what we think about
  360. 11:38well i'll tell you how it works as far
  361. 11:39as we know
  362. 11:40now to do this i want to tell you about
  363. 11:42a situation that parallels the human
  364. 11:44mind
  365. 11:45suppose a farmer has some land and it's
  366. 11:47good fertile land
  367. 11:48now the land gives the farmer a choice
  368. 11:50he may plant in that land whatever he
  369. 11:52chooses the land doesn't care
  370. 11:54it's up to the farmer to make the
  371. 11:55decision now remember we're comparing
  372. 11:57the human mind
  373. 11:58with the land because the mind like the
  374. 12:01land doesn't care what you plant in it
  375. 12:03it will return what you plant but it
  376. 12:05doesn't care
  377. 12:06what you plant now let's say that the
  378. 12:08farmer has two seeds in his hand
  379. 12:10one is a seed of corn the other is
  380. 12:12nightshade a deadly poison
  381. 12:14he digs two little holes in the earth
  382. 12:15and he plants both seeds
  383. 12:17one corn the other nightshade he covers
  384. 12:20up the holes waters and takes care of
  385. 12:22the land
  386. 12:22and what will happen invariably the land
  387. 12:26will return what is planted
  388. 12:28as it's written in the bible as ye so so
  389. 12:31shall ye reap
  390. 12:32remember the land doesn't care it will
  391. 12:34return poison in just as
  392. 12:36wonderful abundance as it will corn so
  393. 12:39up come the two plants
  394. 12:40one corn one poison now the human mind
  395. 12:44is far more fertile far more incredible
  396. 12:46and mysterious than the land but it
  397. 12:47works the same way
  398. 12:49it doesn't care what we plant success
  399. 12:52failure a concrete worthwhile goal or
  400. 12:55confusion
  401. 12:56misunderstanding fear anxiety and so on
  402. 12:59but what we plant
  403. 13:00it will return to us you see the human
  404. 13:02mind is the last
  405. 13:03great unexplored continent on the earth
  406. 13:06it contains riches beyond our wildest
  407. 13:08dreams
  408. 13:08it will return anything we want to plant
  409. 13:12now you might say well if that's true
  410. 13:14why don't people use their minds more
  411. 13:16well i think they've figured out an
  412. 13:18answer to that too our mind comes as
  413. 13:20standard equipment at birth
  414. 13:22it's free and things that are given to
  415. 13:24us for nothing we place little value on
  416. 13:26things that we pay money for we value
  417. 13:29the paradox is that exactly the reverse
  418. 13:32is true
  419. 13:33everything that's really worthwhile in
  420. 13:34life came to us free
  421. 13:36our mind our soul our body our hopes our
  422. 13:39dreams our ambitions our intelligence
  423. 13:42our love of family and children and
  424. 13:44friends
  425. 13:46all these priceless possessions are free
  426. 13:48but the things that cost us money are
  427. 13:50actually very cheap
  428. 13:51and can be replaced at any time a good
  429. 13:54man can be completely wiped out and make
  430. 13:55another fortune
  431. 13:56he can do that several times even if our
  432. 13:59home burns down we can rebuild it
  433. 14:01but the things we got for nothing we can
  434. 14:03never replace
  435. 14:04the human mind isn't used merely because
  436. 14:07we take it for granted
  437. 14:08familiarity breeds contempt it can do
  438. 14:11any kind of job we assign to it but
  439. 14:13generally speaking
  440. 14:14we use it for little jobs instead of big
  441. 14:16important ones
  442. 14:17universities have proved that most of us
  443. 14:19are operating on about 10 percent of our
  444. 14:21abilities
  445. 14:22decide now what is it you want plant
  446. 14:25your goal
  447. 14:26in your mind it's the most important
  448. 14:28decision you'll ever make
  449. 14:29in your entire life you want to be an
  450. 14:31outstanding salesman a better worker at
  451. 14:33your particular job do you want to go
  452. 14:35places in your company in your community
  453. 14:37all you've got to do is plant that seed
  454. 14:39in your mind
  455. 14:40care for it work steadily toward your
  456. 14:42goal and it will become a reality
  457. 14:44it not only will there's no way that it
  458. 14:48cannot
  459. 14:49you see that is a law like the laws of
  460. 14:51sir isaac newton the laws of gravity
  461. 14:53if you get on top of a building and jump
  462. 14:55off you'll always go down
  463. 14:57you'll never go up and it's the same
  464. 14:59with all the other laws of nature they
  465. 15:00always work
  466. 15:01they're inflexible think about your goal
  467. 15:04in a relaxed
  468. 15:05positive way picture yourself in your
  469. 15:07mind's eye as having already achieved
  470. 15:09this goal
  471. 15:10see yourself doing the things you will
  472. 15:11be doing when you've reached your goal
  473. 15:14ours has been called the phenobarbital
  474. 15:16age the age of ulcers and nervous
  475. 15:17breakdowns
  476. 15:19at a time when medical research has
  477. 15:20raised us to a new plateau of good
  478. 15:22health and longevity
  479. 15:23far too many of us worry ourselves into
  480. 15:25an early grave trying to cope with
  481. 15:27things in our own little personal ways
  482. 15:30without learning a few great laws that
  483. 15:32will take care of everything for us
  484. 15:34these things we bring on ourselves
  485. 15:36through our habitual way of thinking
  486. 15:38every one of us is the sum total of his
  487. 15:41own thoughts
  488. 15:42he is where he is because that is
  489. 15:44exactly where he
  490. 15:45really wants to be whether he'll admit
  491. 15:47that or not
  492. 15:49each of us must live off the fruit of
  493. 15:51his thoughts in the future
  494. 15:52because what you think today and
  495. 15:54tomorrow next month the next year
  496. 15:56will mold your life and determine your
  497. 15:58future you're guided
  498. 16:00by your mind i remember one time i was
  499. 16:02driving through arizona and i saw one of
  500. 16:04those giant earth-moving machines
  501. 16:06roaring along the road at about 35 miles
  502. 16:08an hour with what looked like 20 tons of
  503. 16:10dirt in it a tremendous incredible
  504. 16:12machine
  505. 16:12and there was a little man perched way
  506. 16:14up on top with the wheel in his hands
  507. 16:16guiding it
  508. 16:17and as i drove along i was struck by the
  509. 16:19similarity of that machine to the human
  510. 16:20mind
  511. 16:22just suppose you're sitting at the
  512. 16:23controls of such a vast
  513. 16:25source of energy are you going to sit
  514. 16:27back and fold your arms and let it run
  515. 16:29itself into a ditch
  516. 16:31or are you going to keep both hands
  517. 16:32firmly on the wheel and control and
  518. 16:34direct this power
  519. 16:35to a specific worthwhile purpose it's up
  520. 16:38to you
  521. 16:39you're in the driver's seat
  522. 16:42you see the very law that gives us
  523. 16:45success
  524. 16:46is a two-edged sword we must control our
  525. 16:50thinking the same rule that can lead a
  526. 16:52man to a life of
  527. 16:53success wealth happiness and all the
  528. 16:56things he's ever dreamed of for himself
  529. 16:58and his family
  530. 16:59that very same law can lead him into the
  531. 17:02gutter
  532. 17:03it's all in how he uses it for good
  533. 17:06or for bad this is the strangest secret
  534. 17:11in the world now why do i say it's
  535. 17:14strange and
  536. 17:15why do i call it a secret actually it
  537. 17:17isn't a secret at all
  538. 17:18it was first promulgated by some of the
  539. 17:20earliest wise men
  540. 17:21and it appears again and again
  541. 17:22throughout the bible but very few people
  542. 17:25have learned it
  543. 17:26understand it that's why it's strange
  544. 17:28and why for some equally strange reason
  545. 17:30it virtually remains a secret
  546. 17:32i believe that you could go out and walk
  547. 17:34down the main street of your town and
  548. 17:35ask one man after another what the
  549. 17:37secret of success is
  550. 17:38and you probably wouldn't one into one
  551. 17:40man in a month
  552. 17:41who could tell you now this information
  553. 17:44is enormously valuable to
  554. 17:46us if we really understand it and apply
  555. 17:48it
  556. 17:49it's valuable to us not only for our own
  557. 17:51lives but
  558. 17:52the lives of those around us our family
  559. 17:55employees
  560. 17:56associates and friends life should be an
  561. 17:58exciting adventure
  562. 18:00it should never be a bore a man should
  563. 18:02live fully be alive
  564. 18:03he should be glad to get out of bed in
  565. 18:05the morning he should be doing a job he
  566. 18:07likes to do because he does it well
  567. 18:09one time i heard grove patterson make a
  568. 18:11speech the editor-in-chief of the toledo
  569. 18:13daily blade
  570. 18:14and as he concluded his speech he said
  571. 18:16something that i've never forgotten
  572. 18:18he said something like this my years in
  573. 18:21the newspaper business have convinced me
  574. 18:22of several things
  575. 18:24among them that people are basically
  576. 18:25good and that we came from someplace
  577. 18:29and we're going someplace so we should
  578. 18:31make our time here
  579. 18:33an exciting adventure the architect of
  580. 18:36the universe
  581. 18:37didn't build a stairway leading nowhere
  582. 18:42and the greatest teacher of all the
  583. 18:44carpenter from the plains of galilee
  584. 18:46gave us the secret time and time again
  585. 18:49as you believe so shall it be done
  586. 18:53unto you i've explained the strangest
  587. 18:56secret in the world and how it works
  588. 18:59now i want to explain how you can prove
  589. 19:01to yourself the enormous returns
  590. 19:03possible in your own life
  591. 19:04by putting this secret to a practical
  592. 19:06test
  593. 19:07i want you to make a test that will last
  594. 19:11thirty days now it isn't going to be
  595. 19:14easy
  596. 19:15if you'll give it a good try it will
  597. 19:17completely change your life
  598. 19:19for the better back in the 17th century
  599. 19:22sir isaac newton the english
  600. 19:24mathematician and natural philosopher
  601. 19:26gave us some natural laws of physics
  602. 19:28which apply as much to human beings as
  603. 19:29they do to the movement of bodies in the
  604. 19:31universe
  605. 19:32now one of these laws is that for every
  606. 19:35action
  607. 19:36there is an equal and opposite reaction
  608. 19:39simply stated as it applies to you and
  609. 19:41me it means
  610. 19:43we can achieve nothing without paying
  611. 19:46the price
  612. 19:47the results of your 30-day experiment
  613. 19:49will be in direct proportion to the
  614. 19:51effort
  615. 19:52you put forth to be a doctor you must
  616. 19:54pay the price of long years of difficult
  617. 19:56study
  618. 19:57to be successful in selling and remember
  619. 19:59that each of us succeeds to the extent
  620. 20:01of his ability to sell
  621. 20:03selling our families on our ideas
  622. 20:05selling education in schools selling our
  623. 20:07children on the advantages of living the
  624. 20:09good and honest life
  625. 20:10selling our associates and employees on
  626. 20:12the importance of being exceptional
  627. 20:14people
  628. 20:15to of course the profession of selling
  629. 20:17itself
  630. 20:18but to be successful in selling our way
  631. 20:20to the good life we must be willing to
  632. 20:22pay the price
  633. 20:23now what is that price well
  634. 20:26it's many things first it's
  635. 20:29understanding
  636. 20:29emotionally as well as intellectually
  637. 20:32that
  638. 20:33we literally become what we think about
  639. 20:36that we must control our thoughts if
  640. 20:38we're to control our lives
  641. 20:39it's understanding fully that as you sow
  642. 20:43so shall you reap secondly it's cutting
  643. 20:46away all the fetters from the mind and
  644. 20:48permitting it to soar as it was divinely
  645. 20:50designed to do
  646. 20:51it's the realization that your
  647. 20:52limitations are self-imposed
  648. 20:54and that the opportunities for you today
  649. 20:57are enormous
  650. 20:58beyond belief it's rising above
  651. 21:00narrow-minded pettiness
  652. 21:02and prejudice thirdly
  653. 21:05to use all your courage to force
  654. 21:07yourself to think positively on your own
  655. 21:09problem
  656. 21:10to set a definite and clearly defined
  657. 21:12goal for yourself
  658. 21:14to let your marvelous mind think about
  659. 21:16your goal from all possible angles
  660. 21:18to let your imagination speculate freely
  661. 21:20upon many different possible solutions
  662. 21:22to refuse to believe there are any
  663. 21:25circumstances sufficiently strong
  664. 21:27to defeat you in the accomplishment of
  665. 21:29your purpose
  666. 21:31to act promptly and decisively when your
  667. 21:33course is clear
  668. 21:34and to keep constantly aware of the fact
  669. 21:36that you are at this moment
  670. 21:39standing in the middle of your own acre
  671. 21:41of diamonds as
  672. 21:42russell conwell used to point out fourth
  673. 21:45save at least 10 percent of what you
  674. 21:48earn
  675. 21:50it's also remembering that no matter
  676. 21:52what your present job it has enormous
  677. 21:54possibilities if you're willing to pay
  678. 21:56the price
  679. 21:57now let's just go over the important
  680. 21:58points in the price each of us must pay
  681. 22:00to
  682. 22:01achieve the wonderful life that can be
  683. 22:02ours it is of course worth any price
  684. 22:05one you will become what you think about
  685. 22:08two
  686. 22:09remember the word imagination let your
  687. 22:11mind soar
  688. 22:13three courage concentrate on your goal
  689. 22:16every day
  690. 22:17four save ten percent of what you earn
  691. 22:21and action ideas are worthless
  692. 22:25unless we act on them now i'll try to
  693. 22:28outline the 30-day test i want you to
  694. 22:30make now keep in mind that you have
  695. 22:31nothing to lose by making this test
  696. 22:34and everything you could possibly want
  697. 22:36to gain
  698. 22:38there are two things that may be said of
  699. 22:40everyone each of us
  700. 22:41wants something and each of us is afraid
  701. 22:45of something i want you to write on a
  702. 22:47card
  703. 22:48what it is you want more than anything
  704. 22:50else it may be more money
  705. 22:52perhaps you'd like to double your income
  706. 22:54or make a specific amount of money
  707. 22:56it may be a beautiful home it may be
  708. 22:59success at your job
  709. 23:00it may be a particular position in life
  710. 23:03it could be a more harmonious family
  711. 23:05each of us wants something write down on
  712. 23:08your card
  713. 23:09specifically what it is that you want
  714. 23:11make sure it's a single goal
  715. 23:13and clearly defined you needn't show it
  716. 23:15to anyone
  717. 23:16but carry it with you so that you can
  718. 23:18look at it several times a day
  719. 23:20think about it in a cheerful relaxed
  720. 23:22positive way each morning when you get
  721. 23:23up and immediately you have something to
  722. 23:25work for
  723. 23:26something to get out of bed for
  724. 23:28something to live for
  725. 23:29look at it every chance you get during
  726. 23:31the day and just before going to bed at
  727. 23:33night
  728. 23:34as you look at it remember that you must
  729. 23:36become what you think about
  730. 23:38and since you're thinking about your
  731. 23:39goal you realize that
  732. 23:41soon it will be yours in fact it's yours
  733. 23:44really the moment you write it down
  734. 23:45and begin to think about it look at the
  735. 23:48abundance all around you as you go about
  736. 23:50your daily business
  737. 23:51you have as much right to this abundance
  738. 23:53as any other living creature
  739. 23:55it's yours for the asking now we come to
  740. 23:57the difficult part
  741. 23:59difficult because it means the formation
  742. 24:00of what is probably a brand new habit
  743. 24:03and new habits are not easily formed
  744. 24:05once formed however
  745. 24:06it will follow you for the rest of your
  746. 24:07life stop
  747. 24:09thinking about what it is you fear
  748. 24:13each time a fearful or negative thought
  749. 24:15comes into your consciousness
  750. 24:17replace it with a mental picture of your
  751. 24:19positive and worthwhile goal
  752. 24:21there will come times when you'll feel
  753. 24:23like giving up it's easier for a human
  754. 24:25being to think negatively than
  755. 24:26positively that's why only five percent
  756. 24:28is successful
  757. 24:30you must begin now to place yourself in
  758. 24:32that group
  759. 24:33for 30 days you must take control of
  760. 24:35your mind
  761. 24:36it will think only about what you
  762. 24:38permitted to think
  763. 24:40each day for this 30-day test do more
  764. 24:42than you have to do
  765. 24:44in addition to maintaining a cheerful
  766. 24:46positive outlook
  767. 24:47give of yourself more than you've ever
  768. 24:49done before
  769. 24:51do this knowing that your returns in
  770. 24:53life must be in direct proportion to
  771. 24:54what you give
  772. 24:56the moment you decide on a goal to work
  773. 24:58toward you're immediately a successful
  774. 25:00person
  775. 25:01you're then in that rare and successful
  776. 25:03category of people who know where
  777. 25:04they're going
  778. 25:06out of every hundred people you belong
  779. 25:08to the top
  780. 25:09five don't concern yourself too much
  781. 25:12with
  782. 25:12how you're going to achieve your goal
  783. 25:14leave that completely to a power
  784. 25:16greater than yourself all you have to do
  785. 25:18is know
  786. 25:20where you're going the answers will come
  787. 25:22to you
  788. 25:23of their own accord remember these words
  789. 25:27from the sermon on the mount
  790. 25:28and remember them well keep them
  791. 25:30constantly before you this month
  792. 25:32of your test ask and it shall be given
  793. 25:36you
  794. 25:37seek and ye shall find
  795. 25:40knock and it shall be opened unto you
  796. 25:44for everyone that asketh receiveth
  797. 25:47and he that seeketh findeth and to him
  798. 25:50that knocketh
  799. 25:51it shall be opened it's as marvelous
  800. 25:55and as simple as that in fact it's so
  801. 25:58simple
  802. 25:59that in our seemingly complicated world
  803. 26:01it's difficult for an adult to
  804. 26:02understand that all he needs
  805. 26:04is a purpose and faith
  806. 26:08for thirty days do your best
  807. 26:11if you're a salesman go at it as you've
  808. 26:13never done before not in hectic fashion
  809. 26:15but with the calm cheerful assurance the
  810. 26:17time well spent
  811. 26:18will give you the abundance and return
  812. 26:20you deserve and want
  813. 26:21no matter what your job do it as you've
  814. 26:23never done it before for 30 days
  815. 26:26and if you've kept your goal before you
  816. 26:28every day
  817. 26:29you'll wonder and marvel at this new
  818. 26:31life you've found
  819. 26:33dorothea brand outstanding editor and
  820. 26:35writer discovered it for herself and
  821. 26:37tells about it in her fine book wake up
  822. 26:39and live
  823. 26:40her entire philosophy is reduced to the
  824. 26:42words
  825. 26:43act as though it were impossible to fail
  826. 26:48she made her own test with sincerity and
  827. 26:51faith
  828. 26:52and her entire life was changed to one
  829. 26:54of overwhelming success
  830. 26:56now you make your test for thirty full
  831. 26:58days don't start your test until you've
  832. 27:00made up your mind to stick with it
  833. 27:03you see by being persistent you're
  834. 27:05demonstrating
  835. 27:06faith persistence is simply another word
  836. 27:09for faith
  837. 27:10if you didn't have faith you would never
  838. 27:13persist
  839. 27:15if you should fail during your first 30
  840. 27:17days by that i mean suddenly find
  841. 27:18yourself overwhelmed by
  842. 27:20negative thoughts you've got to start
  843. 27:22over again from that point
  844. 27:24and go 30 more days
  845. 27:27gradually your new habit will form until
  846. 27:30you find yourself one of that wonderful
  847. 27:32minority
  848. 27:33to whom virtually nothing is impossible
  849. 27:36don't forget the card it's vitally
  850. 27:38important as you begin this new way of
  851. 27:40living
  852. 27:41on one side of the card write your goal
  853. 27:44whatever it may be
  854. 27:46on the other side write the words we've
  855. 27:48quoted
  856. 27:49from the sermon on the mount ask and it
  857. 27:52shall be given you
  858. 27:54seek and ye shall find knock
  859. 27:57and it shall be opened unto you nothing
  860. 28:00great was ever accomplished
  861. 28:02without inspiration see that during
  862. 28:04these crucial first 30 days
  863. 28:06your own inspiration is kept at a peak
  864. 28:09above
  865. 28:10all don't worry
  866. 28:13worry brings fear and fear
  867. 28:16is crippling the only thing that can
  868. 28:19cause you to worry during your test
  869. 28:21is trying to do it all yourself know
  870. 28:25that all you have to do
  871. 28:26is hold your goal before you everything
  872. 28:29else
  873. 28:30will take care of itself
  874. 28:33remember also to keep calm and cheerful
  875. 28:37don't let petty things annoy you get you
  876. 28:40off course
  877. 28:42now since making this test is difficult
  878. 28:44some may say well
  879. 28:46why should i bother well look at the
  880. 28:49alternative
  881. 28:51no one wants to be a failure no one
  882. 28:54really wants to be a
  883. 28:55mediocre individual no one wants a life
  884. 28:58constantly filled with worry
  885. 29:00fear and frustration therefore remember
  886. 29:03that you must
  887. 29:04reap that which you sow if you sow
  888. 29:07negative thoughts
  889. 29:08your life will be filled with negative
  890. 29:10things
  891. 29:11if you sow positive thoughts your life
  892. 29:14will be cheerful
  893. 29:15successful and positive now gradually
  894. 29:19you'll have a tendency to forget what
  895. 29:21you've heard on this record
  896. 29:23play it often keep reminding yourself of
  897. 29:26what you must do to form this new habit
  898. 29:29gather your whole family about and
  899. 29:30listen to what's been said here
  900. 29:32at regular intervals you know most men
  901. 29:35will tell you that they want to make
  902. 29:36money
  903. 29:38without understanding the law the only
  904. 29:40people who make money work in the mint
  905. 29:43the rest of us must earn money
  906. 29:46this is what causes those who keep
  907. 29:48looking for something for nothing or a
  908. 29:50free ride to fail in life
  909. 29:52the only way to earn money is by
  910. 29:54providing people with
  911. 29:55services or products which are needed
  912. 29:58and useful
  913. 29:59we exchange our product or service for
  914. 30:02the other man's money
  915. 30:04therefore the law is that our financial
  916. 30:06return will be
  917. 30:07in direct proportion to our service
  918. 30:11success is not the result of making
  919. 30:13money
  920. 30:14making money is the result of success
  921. 30:18and success is in direct proportion to
  922. 30:21our service
  923. 30:22most people have this law backwards they
  924. 30:24believe that you're successful
  925. 30:26if you earn a lot of money the truth is
  926. 30:29that you can only earn money after
  927. 30:32you're successful
  928. 30:34it's like the story of the man who sat
  929. 30:35in front of the stove and said to it
  930. 30:37give me heat and then i'll add the wood
  931. 30:41how many men and women do you know or do
  932. 30:43you suppose there are today who take the
  933. 30:45same attitude toward life
  934. 30:47there are millions we've got to put the
  935. 30:50fuel in
  936. 30:52before we can expect heat likewise we've
  937. 30:55got to be of service
  938. 30:56first before we can expect money
  939. 31:00don't concern yourself with the money be
  940. 31:03of service
  941. 31:04build work dream create
  942. 31:08do this and you'll find there's no limit
  943. 31:11to the prosperity and abundance
  944. 31:13that will come to you prosperity is
  945. 31:16founded upon a law of mutual exchange
  946. 31:20any person who contributes to prosperity
  947. 31:23must prosper in turn himself
  948. 31:27sometimes the return will not come from
  949. 31:29those you serve
  950. 31:30but it must come to you from some place
  951. 31:32for that
  952. 31:33is the law for every action
  953. 31:36there is an equal and opposite reaction
  954. 31:40as you go daily through your 30-day test
  955. 31:42period remember that your success will
  956. 31:43always be measured by the quality and
  957. 31:45quantity
  958. 31:46of service you render and money is a
  959. 31:48yardstick
  960. 31:49for measuring this service no man can
  961. 31:52get rich himself
  962. 31:54unless he enriches others there are no
  963. 31:57exceptions to a law
  964. 31:58you can drive down any street in america
  965. 32:00and from your car estimate the service
  966. 32:02that's being rendered by the people
  967. 32:03living on that street
  968. 32:04had you ever thought of this yardstick
  969. 32:06before it's interesting
  970. 32:08some like ministers and priests and
  971. 32:10other devoted people measure their
  972. 32:12returns in the realm of the spiritual
  973. 32:13but again
  974. 32:14their returns are equal to their service
  975. 32:17once this law is fully understood
  976. 32:19any thinking person can tell his own
  977. 32:21fortune
  978. 32:22if he wants more he must be of more
  979. 32:24service to those from whom he receives
  980. 32:26his return
  981. 32:28if he wants less he has only to reduce
  982. 32:30this service
  983. 32:32this is the price you must pay for what
  984. 32:36you want
  985. 32:38if you believe you can enrich yourself
  986. 32:40by deluding
  987. 32:42others you can only end by deluding
  988. 32:45yourself it may take some time
  989. 32:49but just as surely as you breathe you'll
  990. 32:51get back
  991. 32:52what you put out don't ever make the
  992. 32:55mistake of thinking
  993. 32:56you can avert this it's impossible
  994. 33:00the prisons and the streets with a
  995. 33:02lonely walk
  996. 33:03are filled with people who tried to make
  997. 33:06new laws just for themselves
  998. 33:08we may avoid the laws of man but there
  999. 33:11are greater laws
  1000. 33:13that cannot be broken
  1001. 33:16an outstanding medical doctor recently
  1002. 33:18pointed out
  1003. 33:19six steps that will help you realize
  1004. 33:22success one
  1005. 33:24set yourself a definite goal two
  1006. 33:28quit running yourself down three
  1007. 33:31stop thinking of all the reasons why you
  1008. 33:33cannot be successful
  1009. 33:35and instead think of all the reasons why
  1010. 33:37you can
  1011. 33:39four trace your attitudes back through
  1012. 33:41your childhood and try to discover where
  1013. 33:43you first got the idea you couldn't be a
  1014. 33:45success if that's the way
  1015. 33:47you've been thinking five change the
  1016. 33:50image you have of yourself
  1017. 33:52by writing out a description of the
  1018. 33:54person you would like to be
  1019. 33:56and six act the part of the successful
  1020. 34:00person
  1021. 34:01you have decided to become
  1022. 34:04the doctor who wrote those words is a
  1023. 34:06noted west coast psychiatrist
  1024. 34:08david harold fink md do what all experts
  1025. 34:12since the dawn of recorded history have
  1026. 34:14told you you must do
  1027. 34:16pay the price by becoming the person
  1028. 34:20you want to become it's not nearly as
  1029. 34:22difficult as living unsuccessfully
  1030. 34:25make your 30-day test then repeat it
  1031. 34:30then repeat it again each time it will
  1032. 34:33become more a part of you
  1033. 34:34until you'll wonder how you could ever
  1034. 34:36have lived any other way
  1035. 34:38live this new way and the floodgates of
  1036. 34:41abundance will open
  1037. 34:42and pour over you more riches than you
  1038. 34:45may have dreamed existed
  1039. 34:47money yes lots of it but what's more
  1040. 34:51important
  1041. 34:52you'll have peace you'll be in that
  1042. 34:55wonderful minority
  1043. 34:57who lead calm cheerful successful lives
  1044. 35:02start today you have nothing to lose
  1045. 35:05but you have a life to win

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