Dragons fight over jaw-dropping multi-million pound business | Dragons' Den - BBC — Transcript

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1. 0:03We both traveled in from New York.
2. 0:05So we haven't been in the UK for very long so I think we're feeling the effects of travel a little bit
3. 0:10Hopefully we're not too rusty as we start getting a grilling from the Dragons
4. 0:13But will the pair be returning to the Big Apple with more than just a healthy airmiles account?
5. 0:26Hi dragons, my name is Nathan Evans and this is Patrick M Braun and our company is called brand yourself. We're seeking a
6. 0:33100,000 pound investment in exchange for a 1 percent equity stake in our business
7. 0:38Dragons meet Steve
8. 0:40Steve is an Oxbridge graduate with a first-class degree
9. 0:43Basically, Steve is an employers dream
10. 0:46But when employers look Steve up online, they don't find professional Steve
11. 0:50They find gap year Steve where one moment has ruined dozens of job opportunities for him
12. 0:55Now Steve found out the hard way how you look online today?
13. 0:59Directly impacts your career more and more employers are analyzing everything about you before making a decision
14. 1:05That means a single negative online search result or single inappropriate social media post or image can ruin your career
15. 1:13That's why we created brand yourself the most comprehensive platform that helps individuals clean up protect and improve how they look online
16. 1:22first our technology scours a web and identifies risk factors that could hurt your online reputation and then walks you through the process of
17. 1:28finding and deleting inappropriate images
18. 1:30Now while your initial report is free users upgrade to a 70-pound yearly subscription to get full access to all of our features
19. 1:37Last year, our revenue was over 4 million and this year were on pace to do over 5
20. 1:43Dragons, thanks for your time. We'd love to take your questions
21. 1:47Cleaning up online is the idea Patrick and brawn and Nathan Evans hoping to clean up with in the den
22. 1:54They're offering just one percent of their business in return for a hundred thousand pounds
23. 2:00Taz Levani is first to quiz the profile polishing pair
24. 2:07Nathan Patrick hi
25. 2:09It's a unique idea
26. 2:11But I myself could go and screen myself on Facebook and delete all the pictures that I think could be offensive or prevent me from
27. 2:18Getting a job and save myself 70 pounds. Yes, but the average person has thousands and thousands of post and
28. 2:25Thousands and thousands of images. They don't know what they all are. I went through it myself manually it took 18 hours
29. 2:32But it's not just the time it saves you
30. 2:35Online screening has just become so much more pervasive
31. 2:38Whether you're applying to school or applying for a job or applying for an immigration visa
32. 2:42You're going to get screened and these screens are way more than just a search. They go through everything
33. 2:47So what it does is advise you any negative things on Google. Is that what it does?
34. 2:52So let's say
35. 2:54You have a negative search result and it's not something you can delete because it's not your own Facebook
36. 2:58And it's someone else trashing you it shows up in Google. For example, I think at least in the u.s
37. 3:03We've dealt with more victims of revenge porn than any other company
38. 3:07Sometimes those things to be directly removed other times
39. 3:09You can need to kind of minimize the damage of this by surrounding it and burying it with more positive things now
40. 3:15We can do that for you
41. 3:19Guys isn't the end result of all this cleanup
42. 3:23The actually everything is so clean. They can't really see the real person and you're not branding yourself. You've just become bland yourself
43. 3:30Yeah, what if it just came off social media to get all together. I'll just delete Facebook Twitter Instagram
44. 3:36No footprint on social media. So there's one thing which is not having anything negative but more and more employers are looking for
45. 3:44positive things that reinforce their decision online so not having any social media accounts that give them any
46. 3:50Indication is a bit of a red flag to employers at the moment
47. 3:56The online entrepreneurs approving why their service is a necessity not a luxury
48. 4:03Touka Suleiman now wants to focus on the cash the techie twosome are bringing in
49. 4:10It looks like you've got a business
50. 4:12You've turned over 4 million F is 4.4 million last year
51. 4:16and what was the gross profit it was 2 million net profit is a loss of
52. 4:22450,000 and
53. 4:24That's because you always been on tech correct. It's a blessing. It's a shoe. You'll do 5 this year. We'll do 5.2 million and
54. 4:32Level or you still lose money. We'll
55. 4:35Expecting to lose money again this year hilarious a best same as last year by 450. Yes
56. 4:40Ok, so it's very apparent that you're losing money and money doesn't come from thin air
57. 4:46At the moment you're trying to raise 1 percent
58. 4:50Which bet is a company at 10 million? Yes
59. 4:52This is a part of a larger raise that that we're putting together this year of about 3 million pounds, right?
60. 4:58But you've done your homework about me. Haven't you I have I
61. 5:02Know you don't get out of there for 1 percent. Yeah, so I'm assuming if I want to invest you'll accommodate
62. 5:09We're here we're here to make a deal. Yeah. Ok, that's good
63. 5:14Tuukka suleiman tests the water and discovers the duo's terms appear to be negotiable
64. 5:21But Deborah Medan wants to establish why the pair have traveled across the pond to seek investment in the first place
65. 5:30I'm interested. So there's an equivalent of Dragon's Den in the US
66. 5:35Why didn't you go to them cool shots tank over there, isn't it?
67. 5:38We did appear on Shark Tank and we got a two million dollar offer
68. 5:42But we just couldn't negotiate so I walked away from the deal gosh
69. 5:49Okay, but I have to say the risk of sitting in this chair is that you don't do the same thing again
70. 5:56You know in retrospect I didn't know that there was extra value and having a shark then there was the money
71. 6:04We need to make sure we've learned from that mistake
72. 6:06I don't want to be seen as someone who goes on a show like this and does the same thing
73. 6:12So what we want to do is act drastically different this time around
74. 6:15Good
75. 6:18Can I just take us back to the investment, how much do you guys own to the company? Yeah, so I
76. 6:24Hesitate to put the exact percentages of everybody, you know out there on on TV
77. 6:30Why why would it you can just search and find that out?
78. 6:36It's not completely public employees and things like if I'm investing in you, I wonder that
79. 6:41Yeah, you you will know this before you make an investment exactly
80. 6:44So I'm I'm now currently before I make an investment. So I need to know what you guys own the company
81. 6:51Me and my co-founders Oh mister just picking you the founder
82. 6:5810% and Nathan what do you know? It's less than 2% and have you communicated to all shareholders?
83. 7:07That you're here, yes, and we have the consent that we can negotiate to certain types of things. Okay. I've got it
84. 7:17Peter Jones pushes the entrepreneurs to reveal their share structure
85. 7:22and that they've got the green light to cut a dragon friendly deal and it appears Jenny Campbell is
86. 7:29warming to the cyberspace sprucing idea a
87. 7:33Lot of people need to clean up their act online. It's like moving up the dirt off the carpet, really
88. 7:39It's isn't it sort of that extent it is a useful tool
89. 7:44Where it doesn't work for me as I don't like be in a small fish in a huge pond
90. 7:48I like to make a difference and I just feel that with this tiny tiny sliver of
91. 7:53Equity that that's not for me
92. 7:55So I wish you all the best and I'm out
93. 8:03The 1% share offering has no appeal for Jenny Campbell and she ends her interest
94. 8:10Touka Suleiman now wanted to talk about the pair's plans for relocation
95. 8:16Hi guys, how big enough if you want?
96. 8:22Very easy to please what if I said to you
97. 8:26I'll give you a thousand square feet free of charge for 12 months in the West End of London
98. 8:33If you give me ten percent of business
99. 8:37I
100. 8:39Don't think it it's not gonna give you temps may be
101. 8:44Guys I'm gonna make you an offer
102. 8:48I'll give you all the money
103. 8:50They'll want 4%
104. 8:54Thank you thanks to Casilla man tables are bid and throws some rent free real estate into the mix
105. 9:03Does serial investor Deborah Medan think the online airbrushing idea as potential I
106. 9:12Think it's great. It's bang on
107. 9:17You guys are smart, you know you're on it and when a business comes into the den, there's absolutely ahead of the curve. I'm interested
108. 9:26So I am going to make your mother
109. 9:30And I'm gonna offer you all of the money and
110. 9:34I want 3% of the business. Okay. Thank you. Thank you
111. 9:41Guys
112. 9:42You've been very transparent which is really good. And I think the bellman that you've got going on is very interesting as well
113. 9:49So I - I'm gonna make you an offer
114. 9:52One hundred thousand pounds all of the money for three percent
115. 9:59Cage Levani and Deborah Medan make identical offers and join the party
116. 10:06Where the hat-trick of deals already on the table? It's now just tech tycoon Peter Jones who remains
117. 10:13Will he want to add the online business to his portfolio? I
118. 10:22I
119. 10:23Really like it and it is a concern as a dad as well with kids that one photograph that one annoying thing
120. 10:31Their behavior has affected
121. 10:34potentially their career and
122. 10:37That's a shame. Actually, I think what you've done is is really good. Thank you. Thanks and you've gone Shark Tank
123. 10:44You're in the real show now. Yeah, this is where it started
124. 10:47These are the guys that do the deals tell you yeah, so you did the right thing coming to the UK
125. 10:55I'm actually gonna make you an offer
126. 10:59And I'm gonna offer you all of the money
127. 11:02For two and a half percent of the equity
128. 11:07Thank you, thank you very much
129. 11:11Don't think about it. Yeah. Do you mind thank you. Thank you guys. Thank you
130. 11:17The entrepreneurs have four bids to consider
131. 11:21Touka Suleiman is offering free floor space, but once four percent of the company do you think?
132. 11:27Oh shit
133. 11:29Debora Medan antes Levani both won 3% to her pants and
134. 11:39Peter Jones has sharpened his claws and undercut them all with his turned a half percent demand
135. 11:48They regretted their decision to reject a deal stateside
136. 11:53are
137. 11:54They now ready to accept any of the offers on the UK table
138. 12:05So firstly thank you very much for hearing us out and thank you for the offers
139. 12:12Petey gave us the most generous offer. So I'd like to put a counter forward to yourself
140. 12:18Would you be prepared?
141. 12:21to
142. 12:23Provide us with the 100,000 but in exchange for 2% of the business
143. 12:32Is that offer open to other dragons or is it just to Peter
144. 12:37At this stage its it's an open offer
145. 12:41If it was open to other dragons I wouldn't accept it. Okay, so I'm gonna ask you what would you like to do?
146. 12:52If you accepted the offer I think we'd be ready to accept that right absolutely
147. 12:57Okay, I
148. 12:59Would accept two percent but the most important thing for me is on the next fundraise I'm not diluting
149. 13:18I'm prepared to accept that deal. Yeah
150. 13:24Thank you very much thank you fantastic. Thank you. I'm gutted and delighted at the same time
151. 13:31Peter Jones accept the counteroffer and shakes hands on a deal
152. 13:36The entrepreneurs exit the den with the hundred thousand pounds they were seeking and detect tour de force on their board
153. 13:43That's a great business. Mr. Jowell. Well, I don't want to say
154. 13:48Big that's tough. They have very good poker faces the best being Peter Jones
155. 13:52I actually felt quite bad closing everybody out you out then. Well, you should because that was quite rude actually
156. 13:59the pair head off the new york with a possible celebratory stop or
157. 14:04You might we might go to the pub and have a drink but uh, it's inconclusive
158. 14:13You