Do Social Media Influencers actually affect consumers? — Transcript

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1. 0:00[Music]
2. 0:04i know a lot of friends of mine if they
3. 0:06see someone wearing xyz they want to get
4. 0:09the same thing i follow people and then
5. 0:11i'm like oh my god i want that and i
6. 0:12want that and i spend way more i need to
7. 0:15get rid of instagram because that is the
8. 0:16worst if i love a brand and i see an
9. 0:19influencer who i know
10. 0:20i will buy from it but if i see like a
11. 0:22random influencer with a random brand i
12. 0:25won't i'm a bit old for social media
13. 0:27influencers however
14. 0:29i did buy this mascara today because of
15. 0:32a social media influencer so they go so
16. 0:34i'm not i'm not immune to this to the
17. 0:36influences i try to avoid the kind of
18. 0:39more mainstream like ex-love island
19. 0:41people personally like pretty little
20. 0:43thing boohoo it's like
21. 0:44brands that i 100 avoid the one that's
22. 0:46come to mind only because we were
23. 0:48talking about it this morning um in uni
24. 0:51was the whole
25. 0:52um
26. 0:54pretty little thing kind of move to hire
27. 0:57molly may those clothes when they've
28. 0:59been reviewed are completely different
29. 1:00to how they looked online and on her i'm
30. 1:03gonna be
31. 1:04wise about my decisions and not go out
32. 1:06and spend all this crazy money because
33. 1:08i've seen it online but there's a part
34. 1:11of me that's like oh hmm like i could
35. 1:13try that out but then i think
36. 1:16like the sensible part of my brain like
37. 1:18overpowers that and like no that's a
38. 1:20ridiculous purchase you don't need that
39. 1:22let's say you look at a platform like
40. 1:24instagram for example obviously you've
41. 1:25got instagram shopping channels so you
42. 1:27can literally directly shop
43. 1:30from a feed you can literally be like oh
44. 1:32let me tap on the photo there's the
45. 1:34description click on it and it goes
46. 1:35straight to the consumer purchase page
47. 1:38right that really is a good way to get
48. 1:40people to buy online and also seeing the
49. 1:42way that people wear things for example
50. 1:44let's say it's clothes you might see
51. 1:46someone you like wearing something nice
52. 1:48and you're like oh this looks really
53. 1:49cool i want it social media is basically
54. 1:52a trend like social media has always had
55. 1:54an impact on the world we live in today
56. 1:56especially because everything is so well
57. 1:59connected so you're able to see the
58. 2:00latest shoes the latest jackets the
59. 2:02latest this and that is that
60. 2:03but the crazy thing about it is you're
61. 2:05able to see your favorite people in
62. 2:07those things as well i definitely feel
63. 2:09distrustful of influences so
64. 2:12you know i think they do get better
65. 2:14versions of clothes especially if it's
66. 2:18these brands like pretty little thing
67. 2:20and like boohoo and all of that kind of
68. 2:22stuff maybe have they even tried the
69. 2:24products before they're selling them are
70. 2:27they just
71. 2:28doing this for a paycheck
72. 2:30not because they actually enjoy the
73. 2:32products so i am very wary for sure
74. 2:35[Music]