Digital Marketing vs Traditional Marketing | digiBigs — Transcript
Full transcript
- 0:00hello I'd like you to meet two
- 0:02independent restaurant owners Ollie and
- 0:04Saad they're both very passionate about
- 0:07serving high quality and
- 0:08made-from-scratch food their restaurants
- 0:11are in good locations and they operate
- 0:13in the same local market but from few
- 0:16days Ollie and Saad are concerned about
- 0:18their restaurants and the reason is
- 0:20besides offering a very delicious food
- 0:23they are unable to generate good sales
- 0:25and their profits are going down day by
- 0:28day so they consulted with some experts
- 0:31and they reached a conclusion that they
- 0:34need to market their restaurants to
- 0:36gather people's attention and increase
- 0:38awareness among customers but that's
- 0:40where the similarity ends
- 0:41Ollie decided to hire a couple of
- 0:43salespeople printed brochures and flyers
- 0:46he advertised in the local newspaper and
- 0:49within a few weeks Ollie started seeing
- 0:51sales at a lot of local customers all he
- 0:54was excited but he had very high
- 0:56overheads and very low profit margins
- 0:59but he decided to wait a couple of years
- 1:02to see some growth sought on the other
- 1:04hand decided to market his restaurant
- 1:07digitally he approached the reputable
- 1:09digital marketing company and outsource
- 1:11all his online marketing to them they
- 1:14came up with the strategy to create an
- 1:16online presence
- 1:17they developed a nice looking website
- 1:19worked on creating unique and quality
- 1:22content implement SEO strategies and
- 1:25also build awareness using social media
- 1:27platforms within two weeks Saad started
- 1:30seeing sales and a lot of customers from
- 1:33all over the city Saad was happy since
- 1:36he had very low overheads and very high
- 1:38profit margins in a few years saw
- 1:41diversified and opened another
- 1:43restaurant couple of years later all he
- 1:46realizes his mistakes and he also hired
- 1:48a digital marketing company traditional
- 1:51marketing can only get you so far
- 1:53pink local batac global welcome to
- 1:56digitus a one-stop shop for all your
- 1:59digital and content marketing needs
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