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Digital Marketing Full Course 2026 [FREE] | Digital Marketing Tutorial for Beginners | Simplilearn — Transcript

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0:05Welcome to our complete digital
0:07marketing full course by simply learn.
0:09Today we will guide you through
0:11everything you need to know to kickstart
0:12your digital marketing journey. First
0:15let's talk about what is digital
0:16marketing. It's a simply promoting
0:19products or brands online. Now when you
0:21see an Instagram ad or Google search
0:23result or get a sale email that's
0:26digital marketing and anyone can learn
0:28it. In this course, we'll also give you
0:30the digital marketing road map. Now,
0:32this will be your GPS to become a
0:34digital marketer. We'll start with the
0:36basics. Then we'll move on to SEO,
0:37social media, email campaigns, paid ads.
0:40You'll know exactly how to learn and
0:42when. Then we'll also talk about how do
0:44you start a career in digital marketing?
0:46Not just getting a fancy degree, but the
0:48right skills and building a portfolio.
0:50We'll also cover career paths like SEO
0:53specialist, social media manager,
0:54freelancer, and how you can land your
0:56first gig. We'll also talk about keyword
0:58research, which is huge for SEO and ads,
1:01and it's about finding what people
1:02search for and creating content that
1:04matches. We'll share the tools and
1:07techniques to find keywords that bring
1:09real traffic. Also, building YouTube
1:11channel. We'll cover how we set up a
1:13YouTube channel, create videos, and
1:15optimize so that you can use YouTube as
1:18a powerful marketing tool. Email
1:20marketing still works. We'll learn how
1:22to build email list, write emails that
1:24people open, and set up automated
1:26campaigns that run on autopilot. We'll
1:29also dive into Google Ads and AI Max for
1:32search campaign. Google's AI makes
1:34running ads super easy. We will break it
1:36down so you can run profitable campaigns
1:38as a beginner. Brand building is also
1:40important. We will teach you how to
1:42create brand people remember and trust.
1:44Not just logo, but a complete
1:46experience. Instagram marketing is where
1:48the fun begins. You will learn how to
1:50create standard content, use hashtags,
1:52run ads. Plus, we will have proven
1:55strategies on how to increase followers
1:57on Instagram. We'll also show you how to
2:00run Facebook ads, set up campaigns,
2:02target the right people, and create ads
2:04that actually convert. And then we'll
2:06talk about copyrightiting for beginners,
2:08which is the art of writing words that
2:10sell. Next, we'll talk about Google
2:12Sites, a free tool to build professional
2:14websites without coding, which is
2:16perfect for landing pages or portfolios.
2:18And finally, we'll talk about digital
2:20marketing freelance roadmap. We'll show
2:22you how you can bring clients, set your
2:24rates, and build a freelance business
2:26using platforms like Upwork and Fiverr.
2:29So, whether you want a job, your own
2:31business, or just to understand digital
2:33marketing, you are at the right place.
2:35Let's jump in and make you a confident
2:37digital marketer. Also before we begin,
2:40if you're interested in building a
2:41career in digital marketing, then the
2:43professional certificate in AI powered
2:45digital marketing by SPG School of
2:47Global Management is a great place to
2:49begin with. This is ranked seven in AP
2:52pack by Bloomberg Business Week. SPG's
2:54live online program will help you master
2:56key skills like SEO, SEM, social media,
2:59mobile marketing, marketing analytics,
3:01and even the latest geni tools. You will
3:03learn by doing with 20 plus real world
3:05projects, 10 plus case studies, and 35
3:08plus marketing tools used by top
3:09professionals. You'll also get access to
3:12expertled master classes, sessions by
3:14Meta Blueprint trainers, and a free meta
3:16exam voucher. And by the end of this
3:18course, you will earn a certificate from
3:20SPG and Simply, and you'll be fully
3:23prepared for a job in digital marketing.
3:26So, what are you waiting for? Hurry up
3:27and enroll and you can find the course
3:29link below. Now, before we get started,
3:31here's a quick quiz question for you.
3:33What is the primary focus of keyword
3:35research in digital marketing? Your
3:37options are finding the most expensive
3:39keywords, discovering what people search
3:42for and matching content for those
3:43searches, creating content without any
3:46strategy, or designing the website
3:48layout. Let me know your answers in the
3:50comment section below. So, let's get
3:52started.
3:54>> Now, let's see what digital marketing
3:56is. In simple words, digital marketing
3:58is the promotion of a product or a brand
4:01through one or more forms of electronic
4:03media such as internet, mobile phones,
4:05Google, search engine marketing, etc.
4:08It's a way to reach client on time and
4:11retain them with interactive marketing
4:13using digital technologies. Also, it is
4:16the most accessible, easy to use and
4:18contemporary method of promotion which
4:21is also known as online marketing.
4:24So now we have a clear understanding of
4:26what digital marketing is. We also need
4:29to acknowledge that it has several
4:31components and understanding each is
4:33essential. So let's jump into the
4:35different components of digital
4:36marketing. SEO. SEO stands for search
4:40engine optimization. SEO is the act of
4:42taking steps to help a website or a
4:44piece of content get higher ranking on
4:47Google. Moreover, SEO includes organic
4:50rankings, which means you do not have to
4:52pay to appear there.
4:55Up next, we have PPC. PPC stands for
4:58pay-per-click. It includes paid
5:00advertisements and promoted search
5:02engine results. It does the same thing
5:04as SEO, but the key difference is that
5:07it's inorganic. So, you have to pay to
5:10be in that space. The next component is
5:12social media marketing. Social media
5:14marketing is a form of internet
5:16marketing that uses social media apps as
5:18a marketing tool. Brands can communicate
5:21with their audience using social media
5:22platforms. Whether they are building a
5:24brand, increasing sales, driving traffic
5:27to a website, or building followers to
5:29share and engage with the content. Next,
5:32we have content marketing. Content
5:34marketing aims to increase brand
5:36awareness by telling stories and sharing
5:38information. Ultimately, the goal is to
5:41encourage readers to become customers by
5:43signing up for an email list, asking for
5:46more information, or making a purchase.
5:49Email marketing involves sending
5:50promotional messages to many people at
5:53once. In most cases, it's used to
5:55generate lead for sales, but it can also
5:58include advertising.
6:01The next component that we will be
6:03discussing is affiliate marketing.
6:05Affiliate marketing is a component of
6:07marketing in which one person promotes
6:09another company's or person's product. A
6:12person who promotes a product or service
6:14is called an affiliate and the affiliate
6:17also gets a certain amount of
6:18commission. Up next, we have mobile
6:21marketing. With this type of digital
6:23marketing, you will reach your target
6:24audience on the smartphones. Mobile
6:27marketing reaches people through text
6:28messages, social media, websites,
6:31emails, and mobile applications.
6:34Now we are on to our last component
6:36which is influencer marketing.
6:38Influencer marketing involves promoting
6:40your product through mentions and
6:42endorsement from influencers.
6:44Individuals who have a dedicated
6:46following on social media are seen as
6:48industry experts.
6:51Now let's have a look at the business
6:53models in digital marketing. B2B which
6:56means businessto business. B2B refers to
6:59business transaction between two
7:01companies. In the world of B2B, digital
7:03marketing is a crucial element. Through
7:06a digital market campaign, we can reach
7:08another company's decision maker. One of
7:11the best example is LinkedIn
7:12advertising, which many B2B company use
7:15to target their potential customers.
7:18Next, we have B2C, which is business to
7:21consumer. B2C refers to business
7:23transactions between business to
7:25consumer. B2C digital marketing allows
7:28you to reach out directly to your
7:30potential customers using digital
7:32channels. As we know millions of people
7:34are using internet and are active on
7:37digital channels. For example, using
7:39Facebook ads and Google ads you can
7:41directly target consumers by their age
7:44group, interest, location, etc.
7:47And the final one is C2C which is
7:50consumer to consumer. C2C refers to a
7:53business transaction between consumers.
7:55Nowadays, consumers are using social
7:57media platforms and intermediaries to
8:00market their products and services. As a
8:03result, they can reach a wider audience.
8:05For example, OX serves as an
8:07intermediary by allowing individuals to
8:10list their products and services for
8:12sale and other individual can purchase
8:14them.
8:16Now, let's look into digital marketing
8:19versus traditional marketing. Several
8:21new and old businesses are harnessing
8:23digital marketing and rethinking their
8:25marketing funnels. In the age of digital
8:27marketing, a digital revolution has
8:29reshaped how we live, interact, and
8:32conduct businesses. Traditional
8:34marketing seems to be losing its
8:36relevance in today's era of technology.
8:38Knowing which marketing method will work
8:40best for your business is essential.
8:43Traditional marketing methods such as
8:45printing material, radio, and television
8:48are quickly becoming outdated. They are
8:50too expensive, ineffective, and
8:52time-conuming. However, digital
8:54marketing is the future of advertising.
8:56Now, let's talk about a few reasons why
8:58digital marketing is a better choice
9:00than traditional marketing. Firstly,
9:03there is a global reach. A website that
9:05allows you to find a new market and
9:07trade globally for only a small
9:09investment. Lower cost. A properly
9:12planned and well-targeted digital
9:13marketing campaign can reach the right
9:15customers at a much lower cost than
9:18traditional marketing methods. The next
9:20benefit is analytics. Several tools are
9:22available to analyze and report on
9:24marketing data collected through digital
9:27channels and the data is precious to any
9:30business. Now we are on to our last
9:32benefit which is retargeting. Suppose we
9:35have a website that sells shoes and 100
9:37people visit our website but only two
9:41purchase the item. With the help of
9:43digital marketing, we can still target
9:45those 98 visitors and display our ads to
9:48them. Now let's look at what top skills
9:52a digital marketer needs. It is crucial
9:54for anyone planning a career in digital
9:56marketing to understand what are the top
9:58skills required. It takes a wide range
10:00of soft and hard skills for digital
10:02marketers to succeed. As a digital
10:04marketer, you will need a different set
10:07of skills depending on where you work
10:09and what you do. Data analysis. Data
10:11analytics uses functional procedures and
10:14modern software programs to gather and
10:16analyze information from various online
10:18interaction with your target market.
10:21Content creation. Creating content that
10:24appeals to a brand's target audience is
10:26crucial for digital marketing. SEO and
10:29SEM. It is important to utilize relevant
10:32and specific keywords as Google's
10:34algorithm constantly updates. Both SEO
10:38and SEM help you reach your target
10:40audience and narrow down your customer
10:42base.
10:45Basic designing skill. Digital marketers
10:47should be familiar with software such as
10:49Adobe Creative Suit, Photoshop, After
10:52Effect, Illustrator, In Design, etc. and
10:55Canva as these would enhance their
10:57ability to create visual content. Social
11:00media businesses use social media
11:02platforms to target their content to
11:04specific audience and get accurate data.
11:07For this reason, a digital marketers
11:09needs to be very familiar with social
11:11media platforms. Communication skill. An
11:14influential digital marketer should look
11:16at things from a different perspective.
11:19convey information in an easy to
11:21understand manner and figure out what
11:23audience find entertaining and valuable.
11:26Let's look at an example to understand
11:28digital marketing better. Raj owns a
11:31bakery shop in Bangalore but he does not
11:33know how to market it. He called his
11:36best friend Rahul and he suggested
11:38trying out digital marketing. Here are
11:40few examples Raj can try. Create a
11:43business plan for bakery. Develop a
11:45business website with SEO and include
11:48online ordering. Add a blog post for
11:50effective content marketing.
11:56Use social media effectively. Get his
11:59Google My Business listing and optimize
12:01it for SEO. Market his shops through
12:04Facebook and Google Ads. Now we have
12:07reached the most exciting and essential
12:09part of the video. Average salary of a
12:11digital marketing manager. In the
12:13digital marketing industry, there is a
12:15huge demand for digital marketing
12:16managers and their salaries reflect
12:18that. Several factors determine the
12:21income a person can expect, including
12:23experience, the size of your company,
12:25your location, and your industry.
12:28Digital advertising has proven to be
12:30more convenient and effective than
12:32traditional advertising. Since most of
12:34your audience is online, as a result,
12:36digital marketing is growing and
12:38becoming more popular. A digital
12:40marketing manager plays a significant
12:42role in drawing revenue into the
12:44business and due to their highly
12:46result-driven nature, their salaries are
12:49high. A digital marketing manager earns
12:52approximately 6 lakh72,000 per year in
12:55India and in the US he or she can earn
12:58roughly $75,000
13:00per year.
13:02>> Let's start with why digital marketing
13:04is booming right now. By 2026, 75% of
13:08global ad spends will be on digital
13:10platforms. Why? Because businesses need
13:13to go where their customers are. And
13:16today, customers are always online. The
13:18first reason is the rise of e-commerce.
13:21Platforms like Amazon and Flipkart are
13:24driving massive online shopping trends.
13:26Digital marketers are essential to
13:29capture this audience. Second is
13:31datadriven advertising. Companies now
13:34have the ability to understand customer
13:36behavior better than ever before. Third
13:40is global reach. A small business in
13:43India can now sell products to customers
13:45in the US with just a few clicks thanks
13:48to digital marketing. Now this growth is
13:51creating a huge demand for skilled
13:54digital marketers who can drive results.
13:56And the best part is you can start your
13:59journey today itself. Now let's talk
14:02about the core skills that every digital
14:04marketer needs especially in 2026. Now
14:08to thrive as a digital marketer you will
14:10need a mix of technical analytical and
14:13creative skills. Let's break it down.
14:15The first one is search engine
14:17optimization which is SEO. Learn how to
14:21optimize websites so that they rank
14:23higher on search engines like Google.
14:26Second one is payperclick PPC
14:29advertising. Master platforms like
14:31Google ads to create paid campaigns that
14:34deliver instant results. The third one
14:37is content marketing. From blogs to
14:39videos, crafting engaging content is a
14:42key to attracting and retaining
14:44customers. Next up, we've got social
14:47media marketing. Build communities and
14:49run targeted ad campaigns on platforms
14:52like Instagram, LinkedIn, and Tik Tok.
14:55data analysis. Now, tools like Google
14:57Analytics help you track performance and
15:00improve campaigns. Also, make sure to
15:03use tools like HubSpot to streamline
15:05repetitive task, making your campaigns
15:08more efficient. These aren't just
15:10skills, they are your toolkit to
15:12dominate the digital marketing space.
15:14So, now that you know what are the core
15:16skills required, let's have a look at
15:18the future trends in digital marketing.
15:21The future of digital marketing is both
15:23exciting and fast-paced. So, here's
15:26what's shaping the coming years. The
15:28first one on our list is artificial
15:30intelligence. Now, AI is no longer just
15:33a buzzword. Tools like Chat GBD can now
15:36write ad copies, analyze data, and even
15:39predict customer behavior. Imagine
15:41creating hyperargeted campaigns that in
15:44minutes. Second one is immersive
15:47technologies. AR and VR are changing the
15:50customer experience. Think virtual
15:52tryons for clothes or immersive virtual
15:55tours for real estate. Next is voice
15:58activated marketing. With smart speakers
16:01like Alexa, Google Home, voice search is
16:04exploding. Optimize for conversational
16:07keywords to stay ahead. Next on our list
16:09is ethical marketing. Consumers demand
16:12transparency and brands that prioritize
16:15sustainability and ethical practices are
16:17leading the way. The future isn't just
16:20about technology. It's about creating
16:22meaningful human centered marketing
16:25experiences. Now, let's look at
16:27step-by-step road map to become a
16:29digital marketer expert. Let's break
16:32down these step by step. Now, if you're
16:35wondering how to start and grow in
16:37digital marketing, here's your ultimate
16:39road map to follow. And trust me,
16:41whether you're a beginner or someone
16:43looking to switch careers, this guide
16:45will set you on the right path. Let's
16:48move on to our first step, which is
16:50learning the basics of marketing. I know
16:53this sounds old school, but hear me out.
16:55Every successful marketer, whether they
16:57are running million-doll campaigns or
16:59writing viral post, they understand the
17:02core principles of marketing. But you
17:04don't need to read textbooks all the day
17:06long. Start small. Watch free YouTube
17:09videos. Enroll in Google Digital's
17:11garage. It's free and it's perfect for
17:13beginners. Get familiar with concepts
17:15like the four Ps of marketing which is
17:17product, price, place, promotion and the
17:20buyer's journey which is awareness,
17:22consideration and decision. Remember
17:25digital marketing is just a traditional
17:28marketing adapted to digital platforms.
17:31Now second step is understanding digital
17:33marketing channels. Once you've got the
17:36basics, it's time to explore the core
17:38digital marketing channels. You can
17:40think of these like the tools in your
17:42toolkit. Each one has a specific
17:44purpose. Starting with understanding
17:47search engine optimization. Imagine this
17:50as planting a garden. You want your
17:52website to bloom on the first page of
17:55Google when someone searches for related
17:58topic. Learn about technical SEO
18:00keywords and link building tools like
18:03Semrush and Hrefs will help you find the
18:06right keywords and track your progress.
18:08Next one is payperclick advertising.
18:11Think of this as your shortcut to the
18:14top of the search engines. With
18:16platforms like Google Ads, you pay to
18:18get your ad shown to the right audience.
18:21Now, mastering Google Ads can open doors
18:24to job as campaign manager or paid media
18:27specialist. It's high impact and in
18:30demand. Next is social media marketing.
18:33Social media isn't just about posting
18:35cute pictures. Platforms like Instagram,
18:38LinkedIn are marketing powerhouses. You
18:41must learn to engage your audience, run
18:43targeted ads, and analyze performance
18:46using tools like Hootsuit. Next one is
18:49content marketing. Think blogs, posts,
18:52videos, infographics. Content builds
18:54trust with your audience and keeps them
18:57coming back for more. Now, tools like
18:59Canv Grammarly are great for creating
19:01and polishing your content. Next one is
19:04email marketing. Did you know email
19:06marketing has the highest ROI of any
19:09channel? Learn to segment your audience
19:12and automate campaigns using tools like
19:14Mailchimp. Each channel serves a unique
19:17purpose, but together they are
19:19unstoppable. Next one is building your
19:22online presence. Now before you market
19:24for others, you need to market yourself
19:27and this is where you build your
19:29personal brand. Create a website or
19:31blog. Now platforms like WordPress and
19:34Wix make it easy to get started. No
19:37coding needed. Write about what you're
19:39learning in digital marketing, SEO tips,
19:42campaign ideas, or even tool reviews.
19:45This shows potential employers that you
19:47are serious. Next one is set up your
19:51online presence. Create personalized
19:53profile on LinkedIn, Instagram and
19:55Twitter. Share post about industry
19:57insights, tips and your learning
20:00journey. Why is it important? Because
20:02employers will Google you. If they find
20:04an active blog or LinkedIn page full of
20:07insights, you will instantly stand out.
20:09Plus, it's great for playground to test
20:12what you're learning. Next is gaining
20:14certification. Now certifications are
20:17your golden ticket in digital marketing.
20:19They prove your skills and make hiring
20:21managers take you seriously. Here are
20:24some of the must-h have. First one is
20:26Google ad certification. Learn how to
20:29create and optimize PPC campaigns.
20:31Google ad specialist are in high demand
20:34especially for freelance gigs. Next is
20:37Google Skillshop which offers free
20:39certification programs. Google Analytics
20:41G4 is a gamecher for tracking website
20:44performance. It shows how people
20:46interact with your site, what's working
20:48and what's not. Companies love marketers
20:51who can turn data into actionable
20:53insights. Moving on to our next step,
20:55which is gaining hands-on experience.
20:58And here's where the magic happens. Real
21:00world experience. You learn by doing.
21:03Freelance project. Start small. Offer to
21:05run social media campaigns or Google ads
21:08for local businesses. Let's say for
21:10example creating a Facebook ad for
21:12neighborhood cafe and track how many new
21:15customers they get. Second is
21:17internship. Interning at agencies or
21:20startups give you exposure to tools like
21:22Google ads, HubSpot and Hootsu. Next one
21:25is mock projects. Can't find clients?
21:28Create hypothetical campaigns. For
21:30instance, design a strategy for a
21:32fictional online store and include all
21:35in your portfolio. experience build
21:37confidence and credibility. When you
21:39show real results, even from small
21:41projects, you're already ahead in the
21:43competition. Next step is specializing
21:46in a niche. Now, as you gain experience,
21:48you will discover what excites you the
21:50most. Maybe it's an SEO or maybe you
21:52love creating content. Specialization
21:55makes you an expert and experts are paid
21:58more. SEO specialists help websites rank
22:02higher on Google. PBC manager manage
22:05high budget and campaigns and drive ROI.
22:08Content strategist create engaging
22:11content that builds brand loyalty.
22:13Specialization doesn't mean limiting
22:16yourself. It means being the go-to
22:18person in your chosen field. Now by
22:20following these steps, you will have the
22:22skills, certifications, and experience
22:24to thrive in a digital marketing space.
22:27Next, we'll talk about the career levels
22:29and salaries. Let's talk about earning
22:32potential. Your salary in digital
22:34marketing depends on your experience and
22:37specialization. First one is the
22:39entrylevel roles. Roles like SEO
22:42analyst, social media coordinator and
22:45content writers. Now talking about the
22:47salary. So in India you can expect
22:49around three lakh to six lakh perom
22:52while in the US you can expect $50,000
22:55to $70,000.
22:57Next one is the midlevel rows. roles
23:00like digital marketing specialist, PPC
23:02manager and content strategist. In
23:05India, you can expect salary around 6
23:08lakh to 12 lakh peranom and in US you
23:11have salaries ranging from $70,000 to
23:14$100,000.
23:16Now let's talk about the leadership
23:18roles. roles like head of digital
23:19marketing, chief marketing officer also
23:22have senior level roles like SEO
23:24manager, paid media director, digital
23:26marketing manager and in India you can
23:29expect salary for these role 40 lakh
23:32peranom and in US you have salaries
23:34ranging more than $150,000.
23:37So it starts from $120,000 and it can go
23:40more than $150,000.
23:43The key to growth is specialization and
23:46consistent skill building. So let's get
23:48started. So what do you think is digital
23:51marketing? It's any marketing that uses
23:54internet and electrical devices to
23:56connect brands with people. Digital
23:58marketing is measurable, interactive and
24:01datadriven. You can launch a campaign
24:03today and see realtime results, clicks,
24:06engagement and conversations. It comes
24:09in two types. Inbound marketing which is
24:12attract customers through blogs, videos
24:14and social posts and also outbound
24:17marketing which is push promotions or
24:20ads directly to users. Brands like
24:23Swiggy and Coca-Cola combine both of
24:25these strategies engaging audience
24:27online while running ad to boost reach.
24:30The main components of digital marketing
24:33are SEO, search engine optimization
24:36which helps your website appear higher
24:38on search results. For example, if
24:40someone searches best coffee near me.
24:43Second one is content marketing. Build
24:46trust via blogs, videos, podcasts and
24:48infographics. And the third one is
24:51social media marketing which connects
24:53brands with audience on Instagram,
24:55LinkedIn and Facebook. Fourth one is
24:57email marketing high ROI channel for
25:00personalized engagement. And the fifth
25:03one is PPC which is pay-per-click. This
25:06is paid campaigns for instant
25:08visibility. And the sixth one is
25:10influencer and affiliate marketing which
25:13is a pattern with creators for audience
25:15trust. And last we have analytics which
25:18measures results track ROI and also
25:21improve the strategies. When these
25:23channel work together they create a
25:25complete resultsdriven strategy. Now how
25:28to start to learn about digital
25:30marketing? You don't need a marketing
25:32degree. You just need a structure plan.
25:35In the foundational phase, learn about
25:38basics which is SEO, content, social
25:40media and email marketing. Use all the
25:43free courses from Google digital garage
25:46or HubSpot. And in the next phase, we
25:49can concentrate on core skills which is
25:51handson practice, create your first
25:54blog, optimize it, design social post,
25:57experiment with analytics and email
25:59campaigns. After the above phases, you
26:02can explore specialization phases which
26:04is choose your own niche whether it's
26:07SEO, social media, content, PPC or even
26:11email marketing. Focus on building
26:14expertise. Lastly, in professional
26:16growth, build a portfolio, showcase
26:18small projects, earn certification,
26:21apply for internship, freelance or
26:23part-time roles. And here's my tip. One
26:26focused hour daily is more effective
26:29than occasional long sessions. Now let's
26:31see the starting point of digital
26:33marketing. And here's a good news. You
26:36can start it completely free. Here are
26:38some of the tools you can use. The first
26:40one is Google Analytics. Track website
26:43traffic and user behavior. And the
26:46second one we have Google keyword
26:48planner which discovers popular search
26:50terms. And not to forget Canva to create
26:53graphics, thumbnails, and even social
26:55media posts. And then we have Mailchimp
26:58which runs email campaigns. And also we
27:00have Buffer with schedules social media
27:03posts. You can also consider HubSpot
27:06Academy for free certification
27:08recognized globally. Always remember
27:11hands-on practice is key. And here's the
27:13career part of digital marketing. Common
27:16roles include SEO analyst, social media
27:19manager, content strategist, PPC
27:21specialist, market automate expert. In
27:24India, entry level is paid around 3 to
27:26four lakhs per year and in mid level
27:29you'll be paid around 6 to 10 lakhs per
27:31year. While in the senior level, you'll
27:34be getting 10 to 25 plus lakhs per year.
27:37Globally salaries range from $60,000k
27:41plus depending on the expertise and
27:43specialization. Freelancing is also an
27:46option charge per project or campaign to
27:50stand out. Build a strong LinkedIn
27:52profile and showcase the case studies.
27:54Now how can you launch your first
27:56campaign? You can just do it in five
27:58simple step. Step one is to define your
28:01goal. Increase traffic, generate leads
28:04or even boost sales. And step two is to
28:07identify your audience which is
28:09demographics, interest and pain points.
28:12And step three is to create content,
28:15blogs, res, graphics that solve a
28:17problem. And step four, launch and
28:20promote. Test small campaigns with
28:22minimal budget. And the last step is to
28:24measure and optimize. Track the
28:27engagement, clicks, and even
28:29conversations. Every campaign, whether
28:31successful or not, builds your
28:33experience. Now, here are few mistakes
28:36you should avoid. Don't try to learn
28:38everything at once. Focus on two to
28:40three areas first. Never ignore mobile
28:43optimization.
28:45Always track the analytics. What you
28:47don't measure, you can't improve. And
28:49also, don't copy blindly. Test what
28:52works for your audience. Consistency and
28:55learning from data are the real key ways
28:57to grow. Now, how do you think you'll
28:59keep up with the AI powered digital
29:01marketing? The future of AI powered
29:04automated and video first which is AI
29:07helps to create content predict trends
29:09and optimize campaigns. There is also
29:12voice search influencers AI avas and
29:15interactive video will dominate. By 2026
29:18over 80% of the online content will be
29:21video based. So do learn with AI. In
29:24conclusion, if you want to start digital
29:26marketing field, start it right now. If
29:28you're looking to boost your website's
29:30traffic or dominate search engine
29:32rankings, then today's video is just for
29:34you. We are diving deep into keyword
29:36research, a crucial part of any
29:38successful SEO strategy. By the end of
29:40this tutorial, you'll know exactly how
29:42to find the right keywords to help your
29:44content reach its full potential. So,
29:47let's get started. To kick off things
29:49first, let's understand what keyword
29:52research is. Now, keyword research is
29:54all about discovering the exact phrases
29:57and terms your potential audience is
29:59typing into search engines. Now, by
30:01identifying these keywords, you can
30:03create content that directly addresses
30:06what people want to know, buy, or learn
30:08about. This not only drives more
30:10visitors to your site, but also helps
30:13you connect with those who are most
30:14likely to engage with your content. In
30:17essence, keyword research is the
30:19backbone of a strong SEO strategy,
30:22guiding you in crafting content that
30:24resonates with your audience. Now that
30:26we know what keyword research is, let's
30:28dive into why it's so important. Picture
30:31this. You're hosting a party. Would you
30:33invite random people who might not even
30:36be interested? Or would you carefully
30:38choose guests who are excited to attend?
30:40So, keyword research helps you do the
30:42latter by attracting the right guests to
30:45your website. When you know the exact
30:47keywords your audience is searching for,
30:50you can tailor your content to meet
30:51their needs. This increases your chances
30:54of not only driving more traffic, but
30:56also engaging visitors who are genuinely
30:58interested in what you have to offer.
31:00The better you understand your audience
31:02search behavior, the more effective your
31:04content will be. Remember, it's not just
31:07about quantity. Getting the right kind
31:09of traffic is key to conversions and
31:11overall success. Moving on, let's talk
31:13about the different types of keywords
31:15you'll encounter in your research. This
31:18is important because not all keywords
31:20are created equal and understanding the
31:22distinctions can greatly impact your
31:24strategy. So, short tail keywords are
31:26broad and usually consist of one or two
31:29words like SEO or marketing. Now, these
31:33keywords have high search volumes which
31:35means lots of people are searching for
31:37them. However, they're also highly
31:39competitive, making it tough to rank for
31:42them unless you have a very authorative
31:44website. Next comes longtail keywords.
31:47Now, longtail keywords on the other hand
31:49are more specific phrases like how to do
31:52keyword research for SEO. Now, while
31:55they have lower search volumes, they
31:57tend to be less competitive and more
31:59targeted, attracting visitors who are
32:01further along in their buyers journey.
32:03For instance, someone searches for best
32:05budget laptops for students is likely
32:08closer to make a purchase than someone
32:10just searching for laptops. Now, next
32:12type of keyword is LSI, which is Latin
32:15semantic indexing keywords. Now, these
32:17are related terms that search engines
32:20consider relevant to your main keyword.
32:22Now, for example, if your main keyword
32:24is digital marketing, then LSI keywords
32:26could be online marketing, SEO
32:28strategies or social media advertising.
32:30Now even in this example if you have
32:32given best leather shoes the LSIs would
32:35be official and casual wear best
32:37footwear brand origin leather shoes etc.
32:40So using LSI keywords helps you create
32:42more contextually relevant content with
32:44search engines favor. Now by balancing
32:47these types of keywords you can create
32:49content that appeals to both broad and
32:51niche audiences giving your website a
32:53better chance to rank well across
32:55different searches. So all right, now
32:57that we have covered the types of
32:59keywords, let's explore some of the
33:00tools that can help you find them. So
33:03keyword research tools are like treasure
33:04maps. They guide you to the keywords
33:06that can drive the most traffic to your
33:08website. Number one is Google keyword
33:10planner. So Google keyword planner is a
33:13fantastic starting point, especially for
33:15beginners. It's free and provides a
33:17wealth of information, including search
33:19volumes and competition levels for
33:21various keywords. You can also discover
33:23new keyword ideas based on what people
33:25are already searching for. Next is
33:27ahrefs. Ahres is a more advanced paid
33:31tool that offers in-depth analysis. It
33:33doesn't just give you keyword data. It
33:35also provides insights into how
33:37difficult it is to rank for a particular
33:39keyword as well as clickthrough rates,
33:41CTR, and related keyword ideas. So, ASF
33:45is particularly useful for competitor
33:46analysis, helping you see which keywords
33:49for your competitors are ranking for and
33:51identifying gaps in their content that
33:53you can exploit. Now, next comes SEM
33:56Rush. Now, SEM Rush is another powerful
33:58tool that goes beyond keyword research.
34:00It offers comprehensive data on
34:02keywords, including trends over time,
34:05and allows you to conduct competitive
34:07analysis, track keyword performance, and
34:09more. SEM Rush is a go-to for many SEO
34:12professionals because of its all-in-one
34:14capabilities. So, these tools simplify
34:16the process of keyword research,
34:18allowing you to focus on creating
34:20content that will resonate with your
34:22audience and perform well in search
34:23engine results. So, with so many tools
34:26at your disposal, the next step is
34:28figuring out how to actually find the
34:30best keywords for your content. So,
34:32here's a step-by-step approach. Number
34:35one, start with a brainstorming session.
34:37So you can list down potential keywords
34:39related to your topic. Think about what
34:42your audience might search for and
34:44consider different variations of those
34:46phrases. So use the keyword research
34:48tools we just discussed to analyze these
34:50keywords. Pay close attention to search
34:53volume, competition, and user intent.
34:56The goal is to find keywords that have a
34:58good search volume but aren't too
34:59competitive. And next, consider user
35:02intent. This is crucial. Ask yourself,
35:04what is a searcher hoping to find? If
35:06someone is searching for best travel
35:08laptops in 2024, they're probably
35:10looking for product reviews or
35:12recommendations. Tailor your content to
35:14meet that specific intent and you'll
35:16have a much better chance of converting
35:18those visitors into customers. So, by
35:20following these steps, you can pinpoint
35:23the keywords that will not only drive
35:24traffic, but also ensure that the
35:26traffic is relevant and likely to
35:28convert. Now, one of the most effective
35:30ways to find highquality keywords is by
35:32analyzing your competitors. This might
35:34sound like a spy mission, but it's
35:36completely above board and incredibly
35:38valuable. So, tools like SEM Rush allow
35:40you to see which keywords your
35:42competitors are ranking for. So, this
35:44gives you insight into what's working
35:46for them and more importantly, it
35:48highlights gaps in their strategy that
35:50you can exploit. For instance, if you
35:52notice that a competitor is ranking well
35:53for a keyword like affordable SEO tools,
35:56but their content is outdated or lacking
35:58in detail, you can create a more
36:00comprehensive and up-to-date piece to
36:02outrank them. So by leveraging
36:04competitor insights, you can stay ahead
36:06in the SEO game, ensuring that your
36:08content is always relevant and
36:10competitive. Now, finding the right
36:11keywords is only half the battle. The
36:14next challenge is using them effectively
36:16in your content. So here's how you can
36:18do that. Number one, place your primary
36:21keywords in strategic locations such as
36:23title, meta description, headers, and
36:26throughout the content. This signals to
36:28search engines that your content is
36:29about, helping you rank for that
36:31keyword. Number two, avoid keyword
36:34stuffing. This old school tactic doesn't
36:36work anymore and can actually hurt your
36:38rankings. Instead, focus on naturally
36:40integrating keywords and using
36:42variations. For example, if your primary
36:44keyword is digital marketing strategy,
36:47you could also use online marketing
36:48strategy or effective digital marketing
36:50tactics to make your content more
36:52readable and engaging. Now, the third
36:54one is using LSI keywords to add depth
36:57and context to your content. This not
36:59only improves readability but also helps
37:02search engines understand the broader
37:03topic of your content which can
37:05positively impact your rankings.
37:07Remember the goal is to create content
37:09that's both optimized for search engines
37:11and enjoyable for your readers. Lastly,
37:14keyword research is not a set it and
37:16forget it process. It requires regular
37:18monitoring and adjustment. SEO is a
37:20constantly evolving field and what works
37:22today might not work tomorrow. So, make
37:25it a habit to regularly check how your
37:27keywords are performing. Use tools like
37:29Google Analytics to track your rankings
37:31and see which keywords are driving the
37:33most traffic. If you notice that certain
37:35keywords are underperforming, consider
37:37tweaking your content or trying out new
37:39keywords. So, by staying on top of your
37:41keyword strategy, you can ensure that
37:43your content continues to perform well
37:45and adapt to changes in search trends.
37:48And there you have it, a comprehensive
37:50guide to keyword research. I hope you
37:52found this tutorial helpful and that you
37:53are now ready to start finding the best
37:55keywords for your content. Remember,
37:57keyword research is all about
37:59understanding your audience and creating
38:00content that meets their needs. If you
38:03enjoyed this video, don't forget to hit
38:04the like button and subscribe to the
38:06channel and ring the notification bell
38:08so you never miss an update.
38:10>> Welcome to today's training where we
38:13will be talking about YouTube channels.
38:15We're going to be talking about what are
38:17YouTube channels, how do you set them
38:19up, how do you optimize them, and how do
38:22you subscribe to them. But before we
38:24start, let me quickly introduce myself.
38:26I am Mark Campman. I will be your
38:29digital navigator for this video. And if
38:32you like the video, please click the
38:34like button. Or if you want to join our
38:37YouTube community, why don't you hit the
38:39subscribe button? So, what's all this
38:43about in YouTube? Why is YouTube so
38:46popular? What makes it so special? And
38:48why do you need a YouTube channel? Well,
38:52the numbers they speak for themselves.
38:55Over two and a half billion people open
38:58YouTube at least once a month. That is
39:01onethird of the world's population.
39:05YouTube generates around $30 billion of
39:08revenue in 2021. That is $78 million a
39:13day. These are extraordinary amounts and
39:16this is primarily advertising revenue.
39:19Now 25% of global mobile usage is for
39:23YouTube. It's one of the most popular
39:27mobile apps and YouTube is the main
39:30source of video for 78% of its users.
39:34Look at the younger generation. They
39:36don't watch terrestrial TV. They watch
39:39TV on YouTube. So on the back of this, a
39:43whole community of video creators have
39:46emerged. people who go on YouTube to
39:49present, to share, to discuss, to
39:52debate, to invent, to compare and become
39:55famous with posting their videos. We
39:58call them YouTubers. And I don't have to
40:00mention people like Gangnam Style,
40:03Justin Bieber, Shawn Mendes, Ariana
40:06Grande, Du Lipa. And what about brands
40:09that made it big on YouTube? the Dollar
40:11Shave Club, Blendec with Blend, Will It
40:14Blend, and it's the YouTube channel they
40:17use as the social platform for their
40:20videos. A YouTube channel serves as the
40:23homepage for a user's account. Anyone
40:26can view YouTube without having an
40:28account. However, you need to create a
40:31YouTube channel if you plan to upload
40:33videos, add comments, or make playlists.
40:37But more about how to do this later.
40:40Businesses can also have a YouTube
40:42channel. These channels are different
40:44from the personal channels because they
40:46can have more than one owner of manager.
40:51So how do businesses benefit from
40:54YouTube? Well, posting on YouTube will
40:57help people find you on Google.
41:00Remember, Google owns YouTube. By
41:03consistently utilizing YouTube for your
41:05business, you can increase your chances
41:08of showing up in the search results and
41:10improving your own rankings.
41:14YouTube will also expose you to a huge
41:16global audience. YouTube is available in
41:20over 80 languages and it receives more
41:22than 30 million visitors a day who watch
41:26nearly 5 billion videos. It's the second
41:30biggest search engine coming only after
41:33Google itself. And the YouTube app again
41:35as I said earlier is one of the most
41:38popular apps in the store. YouTube gives
41:41you qualified traffic. People on YouTube
41:45often have a question they search for
41:47and if your video can answer the
41:49question they have, you will get a
41:51qualified lead. It's much like Google
41:54search but then it's visual.
41:57Also, video content is 12 times more
42:00likelier to be watched than text to
42:04read. Video can evoke emotion. They can
42:08make you think. They can make you feel.
42:10And if they make you think and feel,
42:12you're not likely to forget those
42:14videos. And that's much more that can be
42:17said for most other types of online
42:19marketing.
42:21Video also help to humanize your brand.
42:24They bring it to life, taking your
42:27messages from flat and static to dynamic
42:30and engaging. Videos help your brand
42:33build trust and loyalty in a unique way.
42:38You can also use YouTube ads to reach an
42:41even bigger audience. YouTube
42:43advertising runs on through the Google
42:46Ads platform and has some very powerful
42:49features and more about these ads on
42:51YouTube later. Videos can also be
42:54repurposed across many other channels,
42:57so they can help you drive additional
43:00traffic to your website. You can share
43:02them on your social media channels, you
43:05can embed them on your own website, or
43:07you can include them in your email
43:09marketing.
43:11To summarize, video marketing is a must
43:14for your business. And if you're not on
43:17the video train, you will miss the next
43:20stop. Publishing regular videos is key
43:24and YouTube offers you a YouTube channel
43:27as your YouTube homepage for all your
43:30videos. So, here's a bit more background
43:33information about the you YouTube
43:35ecosystem. It's important to know that
43:38there are three players in the YouTube
43:41ecosystem. There's you, the viewer.
43:45There's the content creator or the
43:47people that upload their videos. And
43:50there are brands. Brands who want to
43:52reach you to sell their products. And
43:56it's YouTube's challenge to keep
43:58everybody happy in this ecosystem. To
44:02keep you happy to show you the best
44:04videos, keep content creators happy by
44:07enabling them to make some money. And to
44:10keep brands happy by connecting them
44:12with the biggest audience possible. So
44:16how do brands connect with you? Very
44:19simple. Through advertising.
44:21showing your short video ads before or
44:25during the videos you watch. In fact,
44:2884% of YouTube viewers bought from
44:32brands after watching videos or ads they
44:35see on YouTube.
44:38And then how do content creators make
44:40money? Very simple. YouTube enables them
44:43to earn ad revenue from ads that run
44:47before or during their videos. Every
44:50time an ad shows in front of the or
44:52during the video, they get a percentage
44:54of the ad revenue. And I'm sure you've
44:58seen those ads while you were watching
45:00YouTube videos. But not every YouTube
45:04content creator qualifies for this. You
45:07need to have at least 1,000 subscribers
45:10to your channel and a minimum of 4,000
45:13watch hours on your channel. In other
45:16words, advertising in YouTube is the oil
45:19of the YouTube ecosystem. It keeps
45:22everybody happy. And there are a variety
45:25of ads marketeers can choose from. Many
45:28of them find pre-roll skippable ads the
45:32most effective. You know, those ads that
45:34you can skip after a few seconds. Just a
45:38little side note here. YouTube ads on
45:41mobile are the most effective for the
45:44simple reasons that many people watch
45:47videos on their mobile but also many
45:50people's have ad blockers on their
45:52desktop so your ads will not be seen on
45:55their desktop.
45:57YouTube has recognized the power of
46:00mobile video and and mobile ads and has
46:02announced that it will share 45% of ad
46:06revenue on YouTube shorts.
46:09Now, what are YouTube shorts? YouTube
46:12shorts are short vertical videos and
46:16they are YouTube's response to the
46:18phenomenal growth of Tik Tok. And
46:21vertical videos are key these days. If
46:25you want to boost engagement, consider
46:29using vertical videos. And here's why.
46:32It has a 90% higher completion rate
46:36compared to vertical videos. About 80%
46:39of consumers claim that the format is
46:42more engaging. And 65% of people find
46:47brands using vertical videos for their
46:49advertising to be more innovative.
46:54So enough of the theory. Let's look at
46:59the YouTube channels and look at what
47:01you need and how to set up a un YouTube
47:04channel.
47:06First of all, you need a kit to make
47:09videos. Whether it's your computer, your
47:12webcam, a camera, a smartphone, and of
47:16course, you need a video editing
47:17software. And very important, you need
47:21an indoor or outdoor environment to make
47:24your videos. And then, of course, you
47:27need to make the video. This will be a
47:29topic for another SimplyLearn video in
47:32its own right. But here are a few tips.
47:37What made people watch videos?
47:40People watch videos when they are
47:42educational,
47:43informational, entertaining, funny,
47:47controversial or shocking. Lots of
47:51examples in these categories of videos
47:53in YouTube. Now, what type of videos do
47:56people like to watch? There's a whole
47:58range of different types of videos, but
48:01if you want to look at the most popular
48:03ones, you talk about unpacking videos,
48:07review videos, challenge videos, whole
48:11videos, parodies, covers, live videos,
48:16howto videos. is a whole range of styles
48:20of video of topics of video that you can
48:23create whether it's for consumer videos
48:25or for business videos.
48:28Now, what type of videos can you make?
48:30There's a whole range of different
48:32types. There's standard format video,
48:35which is horizontal. There's the
48:37vertical video, which I talked about a
48:39little earlier. There are stop motion
48:41videos. Yeah, there are time-lapse
48:44videos. You could do 360 videos. And the
48:47big growth these days is in art is in
48:50augmented reality and virtual reality.
48:54Yep. And then what do you need to think
48:56about when you shoot your video? There
48:58are three very important aspects of
49:02making your video. Think about light,
49:06think about sound, and think about
49:09having a stable camera position.
49:13Yeah, light is very important. There's
49:15no better light than outdoor light. And
49:18if you haven't got out, if you don't
49:20shoot outdoor, but indoor, make sure you
49:22have a good lighting setup.
49:24Sound can be very deceiving. If you're
49:27interviewing somebody on the video
49:28outside, you think there is no wind, but
49:32then when you hear the video back on
49:34your computer, you hear the wind. It's
49:36it's quite an interesting uh phenomenon,
49:39but it's a fact. So, best is to have a
49:42high quality microphone that you use
49:45when you interview or when you record
49:47your videos. And think about a tripod as
49:50well. Make sure your camera is in a
49:53stable position. So, that's the theory
49:57behind all this. Let's now look at some
49:59YouTube channels and show you how to
50:02make a YouTube channel. And here is the
50:06SimplyLearn YouTube channel. a very
50:09clear channel with lots of content for
50:13people to learn about all topics in um
50:17in technology. So here you see the
50:20banner. Yeah. With some good messaging
50:22in there. You have your logo. Here you
50:26see the number of subscribers.
50:29Yep. So you see it's a verified account
50:32by YouTube. And here is the subscribe
50:34button. Yep. And when you are subscribed
50:36to a video or to a channel that you get
50:40um sort of personalized notifications or
50:44you can switch off the notifications.
50:46But the beauty about people subscribing
50:49to your channel is that they will
50:51receive a notification when you publish
50:54a new video. Then here you have a menu
50:58of things that people can go to. There's
51:01the homepage for all your videos. There
51:04is a list of all your videos. You can
51:07organize your videos in playlists. You
51:11can look at the comments that you're
51:12getting in the community section. You
51:14can set up different channels and you
51:17can group those channels under your
51:19account. And here is the about page
51:22where you have about information about
51:25the company. Yep. And this is you can
51:28optimize this with keywords. So, Google
51:31will um index this for the uh for the
51:35search as well. So, let's look at this
51:38homepage again and the um the branding.
51:42Yes. So, here you see a feature video
51:47and there are two elements in this that
51:50are important here. First of all, you
51:53saw just when I got on the page before I
51:56subscribed, you saw a different video.
51:59Yep. And then when you come back to the
52:01page, you can see another video. So
52:04basically, you have a video that you can
52:06put here for firsttime visitors where
52:09you can promote your company or your
52:12channel. And then you can have another
52:14video set up for um returning visitors.
52:18And then here you have all your videos
52:21and you can organize them in playlists.
52:24And in a minute I'm going to show you
52:27how to set this all up. and how to
52:29create your own channel.
52:32Okay, so this is simply learn. Another
52:35example would be one of my favorites on
52:38social media is social media examiner.
52:44Here is the social media examiner
52:47YouTube channel
52:48>> way to grow your following online.
52:50>> Yeah. So here you see the the featured
52:52video. Here you see the branding. Very
52:54good branding with strong messages on
52:57there. an industry report that people
52:59can download. You see here you can put a
53:02few links to your social media or your
53:06website or where people can download for
53:09instance the industry report. Here you
53:11see the branding, the logo. Yeah. Again
53:14I can subscribe to it and then here you
53:17have the descriptions of the video and
53:19the different channels, the different um
53:23playlists.
53:25Okay. So and then here you have the
53:26group the different channels that they
53:28have under their um their their main
53:31channel the social media examiner.
53:34Okay. So you see coming back and I see
53:36another video here. So finally the other
53:39one I want to show you is GoPro. GoPro.
53:43They are very active on YouTube, very
53:47active on uh on on having videos, having
53:50videos from their users, from their
53:53subscribers, having very clear
53:56playlists.
53:58Yes. So, um and this could be um
54:02different playlists from um users, the
54:07different products, features and what
54:10what have you. What you also see here is
54:13access to the store.
54:17Yeah. Where they sell products. And if I
54:18click on this, I can then go to the
54:21GoPro website where I can buy this this
54:25product. So this is an overview of the
54:29YouTube channel on the desktop. But as
54:32we all know most people and particularly
54:36the younger generation they watch
54:38YouTube videos on their mobile device.
54:41So whatever you do and in the branding
54:44as well on setting it up you need to
54:47make sure that it looks well and it
54:50looks good on the mobile as well. So
54:53let's look at these channels on the
54:55mobile device. Yeah. So here you see the
54:58mobile, you see exactly the same um
55:01elements of it. You see your banner, you
55:04see your uh your your logo, number of
55:07subscribers and your feature video and
55:10then you have your other videos.
55:13Yeah. So it's a lot easier to navigate
55:16through. One thing that you need to be
55:18careful of is that the width of the
55:20banner is not as wide as the width on
55:24the uh on the desktop. Yeah. So in your
55:26design you need to take that into
55:29consideration otherwise half of this
55:32text will be chopped off. Yep. So this
55:35is simply learn. If we're going to
55:38social media examiner
55:42Yep. So here is the social media
55:45examiner page. Yeah. Their channel again
55:49the the banner and you have uh
55:53subscribed.
55:54Yep. And then here you see a different
55:57color. Yeah, with simply learn it was
56:00brownish. Here it was greenish. You
56:02cannot change this color. That is
56:04something that YouTube will decide based
56:07on the overall color. It can pick it
56:10will pick up on your um on your desktop
56:13on your uh on your YouTube channel.
56:16Okay. So, and again remember the banner
56:19how wide you go. And then the other one
56:22was the GoPro.
56:28Yep. Here is the GoPro channel. Same
56:31look and feel. Here it is. Grayish.
56:33Yeah. With the banner, the logo, and
56:36then the um the feature video.
56:41Right. Time to have a look at how I
56:45create a YouTube channel and how I
56:48optimize it so I can grow my number of
56:52subscribers to my channel. Here you see
56:55the overall YouTube interface. And it's
56:58very important that you get into YouTube
57:02and that you sign in with your Google
57:06account. And once you have your Google
57:09account set up and you're logged into
57:11your Google account, you can create a
57:14YouTube channel. So, how do you create a
57:17YouTube channel? Here you see a your
57:21user. Yeah. And here you see your user
57:23icon. And for me, it's just a Y. I
57:25haven't put any visual there yet. Yep.
57:28And if you haven't done anything on
57:31YouTube yet, then this is the screen
57:33that you will see. Yeah. Here you see
57:36the videos that you can all access, the
57:38subscriptions, how you can explore and
57:41you can use YouTube without having
57:44uploaded any video yourself or without
57:47having created a channel. If you want to
57:50upload a video on YouTube, you click
57:54here on the plus. Of course, everything
57:57I'll show you, you can do on the mobile
58:01as well, but my experience, if you are
58:05in admin mode and you want to add text,
58:09you want to add your about, you want to
58:11make different selections, then it's
58:14much easier to work on the desktop. So,
58:17for demo purposes, I'll be showing it on
58:20the desktop. Okay. Okay. So, if I click
58:22here on my user icon, I get to the menu
58:27of things I can do in my account, my
58:32Google account and my YouTube account.
58:34Here you see create a channel. I can
58:37also go to YouTube studio and in YouTube
58:41studio I can edit all my videos and
58:44optimize them. I can check with another
58:47I can switch to another account. I can
58:49look at my memberships, my data. I can
58:52look at the device theme I'm using, the
58:56language, the restricted mode, whether
58:59you want uh certain videos not to have
59:02presented to you, your location,
59:04keyboard shortcuts, etc. But what we're
59:07going to be looking at is the create a
59:10channel. So, I'll just click on create a
59:14channel. And here I'm going to add my
59:17name. And my name is basically I'm going
59:21to call it Mark
59:26Tube. Yeah. So my channel is called Mark
59:29Cube. I can upload my picture here. I
59:32can also do that at a later stage. So
59:35let's create the channel first and then
59:38I'll show you how to do the branding. So
59:41we'll click on create channel.
59:45Yep. And then you will see that your
59:47channel is ready. So what I can do now,
59:51of course, I can upload my first video.
59:54I'm not going to do that yet. I'm going
59:57to go straight into customize my
1:00:00channel. And then once my channel has
1:00:03been set up, I'll show you how to upload
1:00:06your first video. So here is customizing
1:00:10your channel.
1:00:11And there are three elements to it.
1:00:14There is the layout of your channel.
1:00:17There is the branding of your channel.
1:00:19And there is the basic info of your
1:00:22channel. Yeah. So let's look at the
1:00:25branding first. But before Yeah.
1:00:28Remember we had the video spotlight
1:00:31which was your featured video. So here
1:00:35you can specify which two videos you
1:00:38want to have in the featured section.
1:00:40Whether it is the video for people who
1:00:43haven't subscribed and then the feature
1:00:45video for the people who come back and
1:00:47have subscribed. And then here you have
1:00:49your featured sections. Remember you can
1:00:53have the videos. You can have different
1:00:55sections that you can add here like
1:00:58popular uploads, live, past live
1:01:02streams, upcoming live stream, the
1:01:04playlists, subscriptions, feature
1:01:06channels, all in the menu that I showed
1:01:09you earlier, but we'll come back to that
1:01:11in a little bit. Yeah. Here is your menu
1:01:14on the left, which is also important.
1:01:19Yes. So, and we'll come back to that in
1:01:22a minute as well. So, first we're going
1:01:25to do is look at the branding.
1:01:31Yeah. And here I can add my logo, I can
1:01:36add my banner image, and I can add a
1:01:39video watermark, which is standard
1:01:42watermark that will show in all your
1:01:44videos. So, very simple. We're going to
1:01:46upload the images. So here you see my I
1:01:49created these in advance. Yeah. So here
1:01:52you see my YouTube logo. Yep. So very
1:01:56simple uh icon and I can now select okay
1:02:00what section will I do I want and make
1:02:03sure it fits within your image area. And
1:02:06you click done and you have your icon
1:02:09your picture in setup. Here you see the
1:02:12banner image. You see at least 2048 by
1:02:161152 pixels and 6 megabytes or less. If
1:02:21I click upload, I then have my banner
1:02:24image. I click open. Yeah. And here
1:02:27remember what you see on the desktop and
1:02:30what you see on the mobile. So here it
1:02:33is important that you look at the text
1:02:36that you have on your banner and make
1:02:38sure that it is viewable on all devices.
1:02:42I'm happy with this. So, I click done.
1:02:45I'm not going to do the watermark. And
1:02:48then I'm going to click publish.
1:02:56Yep. So, the changes have been
1:02:57published. So, if I'm now going to look
1:02:59at my channel, view the channel on
1:03:02YouTube, you now see I have my banner. I
1:03:07have my uh my banner here. I have my
1:03:10logo. But of course, there's still a lot
1:03:12I have to do. I have to look at work on
1:03:15the about. I have to add maybe some
1:03:17other items in the menu. And of course,
1:03:19I have to upload a video. So, let's go
1:03:22back to the customize the channel. And
1:03:25what I'm going to look now is to the
1:03:27basic info. So, first of all, I have my
1:03:31description. So, in the description, I'm
1:03:34going to tell people what my channel is
1:03:37all about. Welcome to my YouTube
1:03:42channel,
1:03:44a place
1:03:46to learn everything
1:03:53there is to know
1:03:56about digital marketing.
1:04:00Yeah. And I can make this as big as
1:04:02possible. Very I have a thousand
1:04:04characters available. And very
1:04:06important, think keywords here. Yeah, if
1:04:10you follow digital marketing courses,
1:04:12keywords are the cornerstone of your
1:04:15digital marketing strategy. I can add a
1:04:17language and here I have my channel URL
1:04:20and I can change this if I want to.
1:04:24Yeah. So, it's a standard web address
1:04:25for your channel. It includes your
1:04:27unique channel ID. Yeah. But you can
1:04:30change this as well.
1:04:32Yes. So I can say here mark
1:04:38no actually I cannot change this. I will
1:04:40be able I think to change this. Let's
1:04:42have a look.
1:04:45Customize. A customized URL is a shorter
1:04:49easy to remember URL that you can share
1:04:51with your audience and where you have
1:04:53100 or more subscribers. You have at
1:04:56least 30 days old of your channel. You
1:05:00have uploaded your branding as well.
1:05:02Yeah. So to have
1:05:05your number uh to have your customized
1:05:07URL, you need to have these 100
1:05:09subscribers and have a channel that's at
1:05:11least 30 days old. So I can't change
1:05:14this right now. And then here you can
1:05:16add the links. Remember the links that
1:05:19you see on your banner, you can add a
1:05:22link. Yeah. So here I can say the link
1:05:26is um Mark Campman or let's say
1:05:32simply
1:05:33learn.com
1:05:36and I can say https
1:05:39simplylearn.com.
1:05:44Yeah. And I can add a link. I can say um
1:05:48Facebook
1:05:50and I can say https
1:05:54facebook.comward
1:05:58slashs simply learn and I'm going to add
1:06:02uh Instagram
1:06:04and I'm going to say https
1:06:08instagram.comward
1:06:12slashsimplylearn
1:06:18Okay. Yep. And then here I can say which
1:06:21links do I want to show on the banner.
1:06:24Yeah. I can add a whole load of links
1:06:26here. But then I can say just show me
1:06:28the first three links on the banner.
1:06:31Here's the contact info that is mark at
1:06:35simplylearn.com.
1:06:39Yep. So here is my about section ready.
1:06:42And then here I can click publish.
1:06:48And now I can go back to my channel.
1:06:53And what you see now my channel is
1:06:56ready. We have the banner. We have the
1:06:58home uh the logo. And now here you see
1:07:02simplylearn.com the website, the
1:07:05Facebook and the Instagram. it will
1:07:07automatically pick up the logos from the
1:07:11Facebook and the Instagram and the other
1:07:12social networks that you want to add
1:07:14here. All right. So, the next thing is
1:07:17that we need to look here at the uh the
1:07:19topics that we want here. Yeah, we have
1:07:22home, videos, playlist, channels, and
1:07:24about. So, I can add multiple channels
1:07:26if I want. But let's go back to
1:07:28customizing.
1:07:31Yeah. So, we've done the layout. We've
1:07:33done we're going to look at the layout
1:07:35now. We've done the branding. We've done
1:07:37the basic info. So, here is the channel
1:07:40trailer we're going to do in a minute
1:07:41when we've uploaded our first videos.
1:07:44So, let's add a section. And that would
1:07:47be the created playlists.
1:07:51Yep. And we want to add a section. Let's
1:07:54say uh popular uploads. Okay. And then I
1:07:58can say, give me the created playlist I
1:08:02want to the top. Yeah. I want um the
1:08:07uploaded videos and then I have the
1:08:10shorts and I have the popular uploads.
1:08:12Okay. And again I'm going to click
1:08:15publish. I'm going back to my channel.
1:08:20Yep. So, and now you won't see the order
1:08:23yet because I haven't put in any vid any
1:08:26videos of course, but you will see as
1:08:29soon as we start adding videos, then you
1:08:32will can you can see that we um uh that
1:08:35you get the order that we've specified.
1:08:39Okay. So
1:08:43finally, before we're going to upload
1:08:45the video, when we go into customizing
1:08:48your channel, you need to be aware here
1:08:52of the features as well. Yeah, the menu
1:08:54items that you have. So here is your
1:08:57channel dashboard. So in your channel
1:09:01dashboard, you see the videos that you
1:09:04uploaded and it gives you basic channel
1:09:07analytics.
1:09:09Yeah. And here you have some news from
1:09:11YouTube um about new features, new
1:09:14training etc. Here you see the content.
1:09:18So here you see a list of the videos
1:09:21that you've uploaded, their visibility
1:09:25status, is there a restriction on the
1:09:27video, what is the date that you
1:09:29uploaded, and you get some basic
1:09:31analytics, views, comments, and likes.
1:09:35Okay, here are your playlists that
1:09:38you've created. Here you get your basic
1:09:42YouTube channel analytics.
1:09:45Yeah, you're looking at your comments
1:09:49that you get. So, here you can sort of
1:09:52um review the comments. You can set some
1:09:55moderation guidelines here. You can also
1:09:58add subtitles to your videos. Now, we'll
1:10:01go into that in more detail when we go
1:10:03into YouTube and uploading videos and
1:10:06how to optimize your YouTube videos, but
1:10:10Google will automatically
1:10:13subtitle your videos and you can edit
1:10:17the um the subscri the subtitles that
1:10:20Google will uh will do. Yeah. And very
1:10:24important to remember, if you use the
1:10:27Google subtitles for your video, it will
1:10:31not be indexed for search for the simple
1:10:34reason that there may be words that
1:10:37Google misinterpreted in your video. So
1:10:40you always need to edit the video, take
1:10:43the typos, the um the words that are
1:10:46misunderstood by Google, change those
1:10:49and then soon as you then change the
1:10:51revised version of the subtitles, Google
1:10:54will then index the um the transcribed
1:10:58file. Yeah. For search, here is
1:11:01copyright information. Here is
1:11:04monetization of your videos. It's
1:11:06important. We talked about this earlier.
1:11:09Yeah. So remember where you can have
1:11:12advertising showing before or during
1:11:15your videos and that is you will have to
1:11:18become part of the YouTube partner
1:11:20program and once you're a member of the
1:11:22partner program you'll be eligible to
1:11:24earn money from your videos but you need
1:11:28to have a minimum of 1,000 subscribers
1:11:31and a minimum of 4,000 watch hours on
1:11:35your videos. You need to set up two-step
1:11:37verification and you need to um um agree
1:11:41to the community guidelines.
1:11:43Okay, here is customization of your
1:11:46channel. Yeah, we sort of went through
1:11:48this earlier. And then here is a little
1:11:51nugget in YouTube that not many people
1:11:54are aware of and that is the audio
1:11:56library. YouTube holds a huge audio
1:12:00library of tracks and sound files. Yeah.
1:12:05and sound effects that you can actually
1:12:07download and add to your videos. You can
1:12:12search the library. Yeah. So, it is a
1:12:14huge library that you can add for free
1:12:17to add to all your videos.
1:12:20And then finally, there is the settings
1:12:22of your channel. So, you can specify the
1:12:26conversion or the currency for your uh
1:12:28channel that you be using. You can
1:12:30specify the basic info of your channel.
1:12:34Yeah, you can have the country of
1:12:35residence. In my case, we can set that
1:12:37on the United Kingdom.
1:12:41Yep. And I can add keywords which is
1:12:44digital marketing.
1:12:49Yeah. And I can say social
1:12:53media and I can say YouTube
1:12:58etc. Yep. There is upload defaults. So
1:13:03for every video that you upload, you can
1:13:05specify a standard element in the title,
1:13:08standard element in the description, the
1:13:10visibility you can specify and public,
1:13:13private or unlisted. So p unlisted means
1:13:16it will not show in the goo in the
1:13:18YouTube search results. There is
1:13:20advanced settings that you can say. You
1:13:23can also in your video specify chapters
1:13:27and you can spend those chapters will
1:13:29then be sort of summarized in the
1:13:31description of your video and that will
1:13:34be noted in the timeline of your video
1:13:36as well. So it's really good to
1:13:38structure your videos.
1:13:41There's permissions. Yeah. And there is
1:13:44where you can invite other people to
1:13:47make changes or to edit your channel.
1:13:49There is your community. That's where
1:13:51you can set moderation guidelines and
1:13:53then there are agreements. Yeah, there's
1:13:56the subject to the the terms of service.
1:13:59Okay, so those are your settings. So
1:14:03very important that you understand this
1:14:06menu, right? So our channel is ready.
1:14:11However, we haven't got any video in our
1:14:14channel yet. So let's go and add a
1:14:16video. So here to add a video, we click
1:14:20plus.
1:14:22Okay. And we're going to upload a video
1:14:25or we can also go live. Yeah. So that's
1:14:28where we're going to do a live broadcast
1:14:30or a live stream. So upload a video. And
1:14:33here I'm going to drag and drop a video
1:14:35or I can select a file. And here is my
1:14:39about us short infographic.
1:14:43Yep. So here is the about us
1:14:45infographic. That is the title. Of
1:14:48course, I can make that as exciting as
1:14:50possible. Here I can tell the uh short
1:14:54introduction
1:14:58to our company.
1:15:01I can select a thumbnail. Of course, I
1:15:03have it hasn't selected the thumbnail
1:15:05yet because it is still uploading and
1:15:08optimizing the video. Yep. You can then
1:15:11say what playlist do you want it to be
1:15:13part of? What audience. Yeah, there is
1:15:16an automatic ch kids filter. Is it made
1:15:20for kids or is it not made for kids? So,
1:15:22it's like a a business type of theme.
1:15:25Yeah, here is paid promotion.
1:15:28Is there pay promotion in the video? Do
1:15:30you want automatic chapters? Allow
1:15:33automatic places. You can add tags. This
1:15:36is all about optimizing your video. And
1:15:39that is for a different video that we
1:15:42will be talking about how to optimize
1:15:44your YouTube videos. Okay. And then it
1:15:48is going okay. So that is all done.
1:15:51We're then clicking next.
1:15:54Yeah. I can say do I want subtitles? Do
1:15:57I want to add an end screen? Do I want
1:16:00to add cards? Remember, you see that on
1:16:02videos where at the end of the video you
1:16:04see two cards where you can click on uh
1:16:07to go to another video. Again, I'm not
1:16:10going to do that for this video. And I'm
1:16:12going to click next. Yeah, there is some
1:16:14copyright checks on music. And then we
1:16:18click next. And here is the video. I can
1:16:21then save and publish. I want it to be
1:16:24public. I can schedule the publication.
1:16:27Yes. So, but this is all there is to it.
1:16:30and I'm going to click publish.
1:16:33So, I have now published my video. I can
1:16:38share it straight away on social media.
1:16:40Again, we're not going to do that. I
1:16:42just going to click close. And now I see
1:16:45my video in my content list. Yeah, I see
1:16:49a thumbnail. I see the title. I can see
1:16:52the different details. And if I now go
1:16:55back to my channel,
1:16:57I can see my video in my channel. But
1:17:01you see here, I have just put it as an
1:17:04upload because I haven't added any
1:17:06playlists yet. Yeah. So I need to go
1:17:10here to my customize my channel and I'm
1:17:14going to click first. I'm going to add
1:17:17the channel trailer and the video I want
1:17:21to add to this is my about us
1:17:23infographic and people that subscribed
1:17:25I'm going to give them the same video. I
1:17:29am now going to add a playlist.
1:17:33So here are my playlists. Oh, I first
1:17:38need to
1:17:39publish this. Yeah, there we go. I'm now
1:17:43going to go to my playlists and I'm
1:17:46going to create a new playlist and that
1:17:50is sort of info
1:17:53graphics or let's say video graphics.
1:17:59All right. And I'm going to create my
1:18:01playlist.
1:18:03Okay. So now I'm going back to my uh
1:18:08content and I'm now going to say go to
1:18:13edit this video.
1:18:15Yeah, let's see if the playlists are
1:18:17here.
1:18:19Yeah, go to the details thumbnail. So
1:18:22here I now in the video details I'm
1:18:25going to my playlists and I'm going to
1:18:27select the video graphics playlist.
1:18:30Done. And I'm going to click save.
1:18:35So now you see if I go back to my
1:18:39channel.
1:18:43Yeah. So I'm back to my channel that my
1:18:46channel now looks slightly different.
1:18:50Yeah. I have my presentation, my
1:18:53featured videos.
1:18:55Okay. And I have my playlists [music]
1:18:59and I have my uploads.
1:19:06Yep. So, this is how you can build your
1:19:10channel, how you can optimize your
1:19:12channel, add videos to your channel, um
1:19:15add playlist to your channel. So,
1:19:19I hope that was a um was a simple uh yet
1:19:22effective overview for you how to set up
1:19:25your channel. So,
1:19:29that is it on the channel. So, let's
1:19:32finish today's video with giving you
1:19:36some tips on how to promote your YouTube
1:19:40channel. It is very important that you
1:19:43promote your channel for the simple
1:19:45reason you want to get
1:19:49subscribers.
1:19:50Yep. Remember your YouTube channel is
1:19:53your so your YouTube social media
1:19:56network. It is where you can develop
1:19:59your brand. It is where you can get
1:20:02people excited. It is where you can
1:20:04build relationships with people who
1:20:08watch your videos. So, it's very
1:20:11important that you do everything that's
1:20:14possible to promote your uh your YouTube
1:20:17channel. So, how do you go about
1:20:19promoting it? First of all, very
1:20:22important in video marketing is the
1:20:26title of your video. Yeah, you see here
1:20:30the about us infographics. You see that
1:20:34is the title of this video is pretty
1:20:37boring. If you look at most titles of
1:20:40videos on YouTube, yeah, let's see.
1:20:42Let's say if I search on YouTube for
1:20:45let's say social media, you immediately
1:20:48see the titles that are powerful. How
1:20:51social media rewires your brain. Is
1:20:54social media hurting your mental health?
1:20:58Yeah. Uh, like selfies and
1:21:00self-promotion. The hidden dangers of
1:21:03social media. Five crazy ways social
1:21:07media is changing your brain right away.
1:21:11Yeah, here a bit more neutral but still
1:21:13powerful. How to develop a social media
1:21:15strategy step by step. These are the
1:21:19type of things that people like to uh to
1:21:22watch because those titles are very
1:21:25engaging.
1:21:27Yeah. Hand inhand with the title is also
1:21:30the thumbnail that you're using for your
1:21:33videos. Yeah. So, here you see a good
1:21:36example. 365 days of journaling. That's
1:21:39the thumbnail that they uh they use.
1:21:42Yeah. If you go to Social Media
1:21:44Examiner, you see good examples of
1:21:47thumbnails.
1:21:49Yeah. And they are all they have the
1:21:51same color style. They have the same
1:21:55bold text, bold titles, they still show
1:21:59people. Yeah. So, these are very
1:22:02powerful
1:22:04thumbnails for your video. And look at
1:22:07yourself if you're doing a search on
1:22:09YouTube. Yeah. What videos will you most
1:22:13likely watch? Videos where you like the
1:22:16title and videos where you like the
1:22:19thumbnail. when they spring out when
1:22:22they scream out of the search results.
1:22:26Okay, so very important that you um that
1:22:29you look at that. Okay, next thing. How
1:22:33do you optimize your channel is by
1:22:36making sure that your videos are
1:22:40optimized.
1:22:42Yeah. So if I go to my videos, your
1:22:46videos and then here you have your video
1:22:49and I go to edit the details. I can edit
1:22:53the title, the description, remember
1:22:56keywords, I can edit the thumbnail, I
1:23:00can edit tags, yeah, I can edit um
1:23:05language. lots of stuff that you can
1:23:09optimize about your videos. Another
1:23:13important
1:23:14factor is make videos that your audience
1:23:20wants to see.
1:23:22Understand your audience. Yeah. In
1:23:25digital marketing terms, we um advise
1:23:28our clients to make customer personas.
1:23:32and customer personas. You specify their
1:23:35pains, their needs and everything that
1:23:39is important for them when they buy your
1:23:44your product. Yes. So by understanding
1:23:47what your audience wants, you then can
1:23:51tailor the content of your videos to
1:23:54their requirements.
1:23:57The next important aspect of your
1:23:59YouTube uh channel is engaging with the
1:24:04community. Yes, very important that when
1:24:08people start adding comments in your
1:24:12videos that you engage with them. Yeah,
1:24:16that is one place where you sort of
1:24:19build your uh your community. You engage
1:24:22with people but you also engage with
1:24:25YouTubers in your market associated with
1:24:29your market. Yeah. Comment on other
1:24:32people's videos. So start engaging with
1:24:36other content creators in building your
1:24:40online YouTube reputation as it were and
1:24:43start sharing your videos. Yeah. With
1:24:47them. So that is an important one.
1:24:49Another important aspect of your uh
1:24:51channel is that you need to crosspromote
1:24:55your own videos within your videos.
1:24:58Yeah. So, it's very common. If I go to
1:25:02SimplyLearn, Yeah. I go to their channel
1:25:04and I'm sure they have it on one of
1:25:06their videos. If I go to let's say here
1:25:10um data analytics.
1:25:13Yeah. So, it's a long course, but if I
1:25:16go to the end of the video, I'm sure you
1:25:19see that here at the end.
1:25:26Yeah. So, you see here at the end the
1:25:28next video that they promote. So, you
1:25:31crossromote
1:25:33your other videos within your video that
1:25:37you're showing. is a very powerful
1:25:40aspect of um the uh growing your YouTube
1:25:45channel, cross-promoting your video.
1:25:48Yeah. Another one is very powerful is
1:25:50what we call video series.
1:25:54Yeah. They are very good in driving
1:25:59traffic to your channel. Yeah. Why?
1:26:02Because people want to if they like it
1:26:06they will come back for the second
1:26:08episode or if they jump in for instance
1:26:12for the first time in the fourth episode
1:26:15if they see the episode if they like the
1:26:17episode then they say hey I want to
1:26:19watch episode one two and three as well.
1:26:22So very important is to create series of
1:26:27videos. A good example is social media
1:26:30examiner. Yeah, when you go to the
1:26:33social media examiner YouTube page and
1:26:35you go to the playlists here, you see
1:26:38the journey and the journey is a uh
1:26:42basically a series of videos of the
1:26:47history of the company. Yeah. So you see
1:26:49episode 1, episode 2, episode 3. Yeah.
1:26:52They even have multiple seasons. Yeah.
1:26:56Of this. And this was very successful in
1:26:59uh their their marketing promotion.
1:27:01Yeah. So create YouTube series. Okay. So
1:27:06back to my channel. Another way of
1:27:09promoting your channel and promoting
1:27:12your videos is to make sure that your
1:27:15videos are outside YouTube as well. So
1:27:19if I click on the video, Yeah. and I
1:27:22click share. Instead of just sharing the
1:27:26code here, yeah, the the URL, I'm
1:27:29actually going to take the embed code.
1:27:33So the embed code gives you an I frame
1:27:36which will actually show the video on
1:27:40your website if you add this iframe code
1:27:43to your web page. Yeah. And people will
1:27:46watch can watch the video on your um
1:27:50your website, but it will count as a
1:27:52view on uh on YouTube. Yep. And then
1:27:56when people click on YouTube, it'll take
1:27:58them to your channel where they can um
1:28:01where they can subscribe to your
1:28:03channel. Yeah. We talked about
1:28:06playlists. Very important to promote
1:28:08your channel. Yeah, the playlists are
1:28:11important. And make sure you add calls
1:28:14to action to your video at the end of
1:28:16the video. Get people to do something,
1:28:19to buy something or to sign up or to
1:28:22register for an event. Going live always
1:28:27works in promoting your channel. Yeah,
1:28:30doing live broadcast, live behind the
1:28:32scenes or when you're at an event, do
1:28:34live broadcasts. Really good way to
1:28:37promote your channel. You can promote
1:28:40the event. You can announce the event.
1:28:42It will lead to buzz before the
1:28:44broadcast, during the broadcast, and
1:28:47after the broadcast.
1:28:49Yeah, we talked about collaboration with
1:28:51other creators, with other brands. And
1:28:54then, of course, very powerful. You can
1:28:56actually promote your own ads by
1:28:59advertising. Yes. So, I can go to Google
1:29:02ads, I can create a video ad, and at the
1:29:06video ad is my short video. And then
1:29:08that video will show before and during
1:29:12um videos that people watch. Yep. And
1:29:16that will drive views on your videos.
1:29:19And views obviously will turn into
1:29:22subscriptions to your channel as well.
1:29:24And then last but not least, of course,
1:29:27is publishing your videos and your
1:29:30YouTube content on social media channels
1:29:32as well. Yeah, Twitter of course is a
1:29:35very obvious um place to promote your
1:29:39videos, but uh use it on um on other
1:29:43social channels as well. Now, Facebook
1:29:45doesn't necessarily like it when you
1:29:48link to the YouTube video because
1:29:50Facebook wants you to upload the whole
1:29:54video. Yes. So then people will stay
1:29:57within you within Facebook to watch the
1:29:59video. But there are other social media
1:30:01channels where you can promote your
1:30:03videos as well.
1:30:06Okay. Well, that concludes the session
1:30:10on your YouTube channels.
1:30:15I hope you like this. Yeah. So remember,
1:30:19a YouTube channel is your social media
1:30:24network for your videos on Google and on
1:30:29YouTube. Yep. And it gives you a
1:30:32fantastic tool to widen your reach, to
1:30:35reach a global audience, and to start
1:30:40building relationships with your uh
1:30:44subscribers. Yep. and help them in the
1:30:47process of uh familiarizing themselves
1:30:52with your products or your services
1:30:54ultimately leading to them in buying
1:30:57your product of your service.
1:30:59>> YouTube ideas for 2021. YouTube is the
1:31:02social media platform that needs no
1:31:04introduction. Launched back in the year
1:31:062005, YouTube was a fresh breath of air
1:31:08for the people who were slowly becoming
1:31:10aware of the hype that surrounded the
1:31:12internet. Several other platforms like
1:31:14daily motion, vidmi and vmo which
1:31:17admittedly have their own fans have
1:31:20tried to stand up against the veh that
1:31:22is the YouTube and failed. Slowly but
1:31:25surely marketers began to realize the
1:31:27enormous potential that YouTube offered.
1:31:29They could add small advertisements like
1:31:31they do in the cable TV. They could show
1:31:34banner ads and do much more. And all of
1:31:36the thanks to the robust advertisement
1:31:38features that Google already offered. If
1:31:41you're not already sold on why it's
1:31:43important to advertise on YouTube, here
1:31:45are some facts that might change your
1:31:47mind. YouTube has more than two billion
1:31:50users across the world. A good fraction
1:31:52of that audience could be shown your
1:31:54product and could turn from users to
1:31:56customers. Next important fact is that
1:31:59eight out of 10 marketers consider
1:32:01YouTube to be one of the best platforms
1:32:03to advertise their products and
1:32:05services. Followed by that people watch
1:32:071 billionaire of YouTube per day. As you
1:32:10watch this video, you are contributing
1:32:12to that number. Next, 62% of the
1:32:16business use YouTube to post content.
1:32:19This could be just videos on their
1:32:21products, tutorials, event
1:32:23announcements, and much more. 70% of the
1:32:26YouTube watch time comes from mobile.
1:32:28This means that when you create an
1:32:30advertisement for YouTube, you keep the
1:32:32mobile users in your mind. And finally,
1:32:3690% of the people say that they've
1:32:38discovered new products or brands on
1:32:40YouTube, which means that by posting on
1:32:43YouTube, your brand awareness is highly
1:32:45likely to increase. Now, let's talk
1:32:48about the video ideas.
1:32:51The first one is behindthe-scene videos.
1:32:54These videos give you the opportunity to
1:32:56showcase your audience how your business
1:32:58or brand operates. A creatively made
1:33:01video on the inner workings of your
1:33:03business will show off a more human side
1:33:05of your brand and make you more
1:33:07relatable to your audience. It is also
1:33:09guaranteed to get you loads of views and
1:33:11engagement. Here's an example how Amazon
1:33:14showcases the warehousing and
1:33:16distribution aspects of its products. It
1:33:18takes the viewers into the factories and
1:33:21involves the various people working
1:33:22there. This shows to the audience that
1:33:25even a large organization like Amazon,
1:33:27how each individual has an important
1:33:29role to play in the overall process.
1:33:33Next, we have the company culture. A
1:33:36video that highlights your company
1:33:38culture will tell the audience what your
1:33:40business goals are, what its values are,
1:33:43and why it exists. It can also focus on
1:33:45the various people who make sure the
1:33:48company works in the way it does. This
1:33:50can help better connect with your
1:33:52audience. Here's an example, a company
1:33:55culture video created by GoDaddy, the
1:33:57popular domain register.
1:34:00The video talks about how GoDaddy
1:34:02creates a fun, inclusive, and energetic
1:34:05environment for its employees. It
1:34:07includes interviews of employees talking
1:34:09about why they enjoy working in GoDaddy
1:34:12so much. And this helps the audience
1:34:14relate with the company and could also
1:34:16catch up the interest with some
1:34:17potential job seekers. Next, we have the
1:34:20third idea that is the marketing team. A
1:34:23brand is nothing without the people
1:34:24working behind it and that's where these
1:34:27videos come in. These videos will help
1:34:29shine a light on the people who create
1:34:31the products that the audience knows and
1:34:33loves. This helps create a personal
1:34:36connection with the audience. These
1:34:38individuals can end up becoming mascots
1:34:40for your brand. Here's an example of
1:34:43meet the team focusing on Olympus Group.
1:34:46The video goes into the history of Maset
1:34:48Makers brand and the people that make it
1:34:51a grand success. The light-hearted tone
1:34:53of the video also greatly helps with
1:34:55making it more relatable. Now we have
1:34:58number four, product showcase or
1:35:00announcement. A product showcase video
1:35:03aims to show the features and benefits
1:35:05of the brand's latest offering to its
1:35:07audience. These short, concise videos
1:35:10can inform the audience about everything
1:35:11they need to know about the new product
1:35:13or service. A product announcement video
1:35:16on the other hand can be used to give
1:35:18the audience a more detailed look into
1:35:20the product or service than the product
1:35:22showcase. It can include comparisons to
1:35:25older versions or competitors. The aim
1:35:28of such video is to show customers how
1:35:31the new product works and why they need
1:35:33it. Now, this video needs no
1:35:36introduction. Apple's iPhone videos have
1:35:38always been short but smooth, sleek, and
1:35:41concise representations of what the
1:35:44product would be like. Next, at number
1:35:47five, we have event announcements. These
1:35:50videos can build a hype regarding an
1:35:51upcoming event. It'll also give you the
1:35:54opportunity to engage with your audience
1:35:56and build their interest.
1:35:58This promo video for the data innovation
1:36:00summit 2020 hypes up the event posting
1:36:03the greatest minds in the tech, the most
1:36:05innovative companies and much more. The
1:36:08next video idea we have at number six is
1:36:10the explainer videos. These videos are
1:36:13aimed to tell users how a particular
1:36:15product or a service works. These tend
1:36:17to be much more useful than wall of text
1:36:20explaining how something works. They
1:36:23also have an added advantage of
1:36:25simplifying complex concepts and
1:36:27features to your audience. For example,
1:36:30we have our own video on digital
1:36:32marketing. We cover a number of
1:36:34different concepts like SEO, social
1:36:36media marketing, search engine
1:36:38marketing, and more on a visual manner,
1:36:40making it more likely to grab the
1:36:42attention of a viewer. Next, at number
1:36:45seven, we have tutorials.
1:36:48Tutorial videos give users some
1:36:50actionable insights and knowledge that
1:36:53your users can learn from. These videos
1:36:56aim to be guides to information, complex
1:36:58concepts, hints, tips, and tricks
1:37:00relating to your industry. Here we have
1:37:03our own digital marketing course video
1:37:05as an example. Unlike the previous
1:37:07example I mentioned, this video goes
1:37:09into much more detail regarding each of
1:37:12the concepts of digital marketing. On
1:37:14that note, if you guys are interested in
1:37:16learning about digital marketing, I
1:37:18suggest you start from this video. It's
1:37:21a great one to get started with. Now, on
1:37:23the next video idea, at number eight, we
1:37:26have the product tutorial. A product
1:37:28tutorial video will take your audience
1:37:30through the various features of your
1:37:32product offers alongside its
1:37:34intricacies. It can also detail some
1:37:36additional insights about your product.
1:37:38You can also explain the best way the
1:37:40product can be used. Here's a video of
1:37:43how the meditation app Headspace
1:37:46explains the app's usage with an
1:37:48interesting and creative animated video.
1:37:51Now, let's go ahead with number nine. At
1:37:54the number nine, we have the webinar. A
1:37:57webinar, thanks to its nature, provides
1:37:59your brand with loads of opportunities
1:38:01to interact with your audience. They are
1:38:03usually very accessible and easy to
1:38:05make. They are also very cost- effective
1:38:08and can be reused as video content after
1:38:11the session is complete. Here's an
1:38:14example of simply learns webinar where
1:38:16we talk to the industry experts
1:38:17regarding wide variety of topics while
1:38:20involving the audience by having the
1:38:22guest answer the audience questions
1:38:24whenever possible. Next at number 10 we
1:38:28have the live streams. Live streams for
1:38:30an event will help build excitement and
1:38:33hype for the event. It can be advertised
1:38:36on other social media platforms to
1:38:38generate some hype as well. These videos
1:38:40can also help you bring up your product
1:38:42to a larger audience and at a reduced
1:38:45cost. Here's an example of a live stream
1:38:47that constantly keeps a track of
1:38:49subscribers increasing for some of the
1:38:51most popular YouTube channels. Next, at
1:38:54number 11, we have AMA or ask me
1:38:58anything sessions.
1:39:00The AMA or ask me anything sessions are
1:39:03usually live streams or pre-recorded
1:39:06sessions that feature questions
1:39:08collected from the audience. Although it
1:39:11originated from Reddit, these videos are
1:39:13finding a success on YouTube thanks to
1:39:15the interactivity that it offers. These
1:39:18sessions can also give your audience the
1:39:20opportunity to interact with you,
1:39:21provide suggestions, feedback, and much
1:39:24more. Here's an example of AMA session
1:39:27with the actor Matt Damon. where
1:39:30questions covering a wide variety of
1:39:32topics collected from Reddit were
1:39:33answered by him.
1:39:36Next, at number 12, we have interviews.
1:39:39Interviewing someone interesting or of
1:39:41an authority within your niche can go a
1:39:44long way to grow your audience. These
1:39:46sessions are doubly advantageous to
1:39:48firstly you and by extension your
1:39:51audience get to interact with an
1:39:52industry style word and since this video
1:39:54can be shared on your channel as well as
1:39:57theirs you can expose your channel to a
1:39:59brand new audience. Here's an example of
1:40:01an interview between Marcus Brownley a
1:40:03popular tech YouTuber with Bill Gates.
1:40:06The interview covers a wide variety of
1:40:08topics and maintains a pleasant theme
1:40:10throughout. Let's now go to number 13.
1:40:12Testimonials. A testimonial video help
1:40:15highlight the positive feedback from a
1:40:18client or a customer. They provide
1:40:20social proof and provide a unique
1:40:21perspective on your products and
1:40:23services. These videos can greatly help
1:40:26improve people's trust on your brand,
1:40:27sharability, and credibility. Here's an
1:40:31example of Simply Learn's testimonial
1:40:32video that covers a learner's journey as
1:40:35he grew in his career thanks to
1:40:37SimplyLearn's certification. A video
1:40:39like this can be greatly relatable to
1:40:41the audience and even encourage some of
1:40:43them to take up a certification. Let's
1:40:46go to our next video idea that is the
1:40:48number 14. Whiteboard videos. A
1:40:51whiteboard video offers you a visually
1:40:53attractive way of explaining complex
1:40:55concepts. Usually this involves a
1:40:57trained experts breaking through a
1:40:59complex topic on a whiteboard. Nowadays,
1:41:02there has also been the trend of digital
1:41:04whiteboard videos that work thanks to
1:41:07the visual style and charisma of the
1:41:09narrator. Here's an example of the
1:41:10whiteboard video Simply Learn created
1:41:13covering various concepts of social
1:41:14media marketing with the help of an
1:41:16engaging narrative and interesting
1:41:18visuals. Next up, we have number 15,
1:41:20competitions. Competitions or contest
1:41:23videos give your audience the
1:41:24opportunity to get involved with your
1:41:26channel. These videos enable you to
1:41:28generate fresh and original content with
1:41:30little from your end. In an interesting
1:41:33example for foldable flight channel,
1:41:36users submitted their ideas for paper
1:41:38airplanes that would go to the farthest
1:41:41distance. The channel received a
1:41:42significant amount of submissions and
1:41:44saw considerable growth. Next, we have
1:41:4716. The lists list videos are some of
1:41:51the most commonly found content on
1:41:52YouTube. Most users enjoy this type of
1:41:55content thanks to it being small, easily
1:41:57digestible, and bite-sized.
1:42:00These videos can cover a wide range of
1:42:02topics like options to choose from, the
1:42:04best products, techniques, and much
1:42:06more. The main advantage of these videos
1:42:10are they provide users with value while
1:42:13further involving them with your
1:42:14channel. Here's an example of a list
1:42:16that we have created on the top 10
1:42:18skills you need to become a data analyst
1:42:20in the year 2021. If you're interested,
1:42:23don't forget to check it out. At number
1:42:2517, we have case studies. Case studies
1:42:28talk about how your product or service
1:42:30have benefited clients and users. Videos
1:42:34like this can greatly improve
1:42:35relatability and making your brand seem
1:42:37more likable. Here's a video that
1:42:40analyzes Coca-Cola's marketing campaign
1:42:42and what it made one of the most popular
1:42:45brands in the world. Now, let's talk
1:42:47about content that may not be
1:42:49necessarily for a brand, but for
1:42:51individual creators. At number 18, we
1:42:54have tech unboxing. These videos usually
1:42:57involve packages being opened for the
1:42:59first time. While these are fairly
1:43:01common for technology, these videos have
1:43:04also found success in fashion apparel.
1:43:07These videos enable the users to
1:43:08experience the products for the first
1:43:10time, sometimes even helping them decide
1:43:12between rival products. Here's an
1:43:14example of PS5 being unboxed by Marcus
1:43:17Brownley, who goes into detail regarding
1:43:19each of its console components,
1:43:21controllers, and other specifications.
1:43:23At number 19, we have tech reviews. With
1:43:26tech reviews, you can talk about the
1:43:28various features of a particular
1:43:29product, what you liked about it, what
1:43:32you didn't, its price, and other
1:43:33practical information, and much more.
1:43:35Here we have an example of OnePlus 8 Pro
1:43:39being reviewed in detail covering its
1:43:42many features, advantages,
1:43:44disadvantages, and much more. And
1:43:46finally, we have number 20, reaction
1:43:49videos. Reaction videos are exactly what
1:43:52the name says, you giving an emotional
1:43:55reaction to something like a movie
1:43:57trailer, music video, or TV episode.
1:44:00These videos encourage a large amount of
1:44:02engagement from the audience and make
1:44:04your brand seem more relatable. Here's
1:44:06an example of a reaction video involving
1:44:09teenagers reacting to the latest Tik Tok
1:44:12videos. These videos usually enable a
1:44:14large amount of likes, comments, and
1:44:16shares. Keyword research. So basically
1:44:19what we want to do is center our
1:44:21keywords just like our website. We want
1:44:23to center our keywords around or our
1:44:25content around good keywords. So the
1:44:28videos on YouTube are no different than
1:44:29the web pages on our website. So if we
1:44:33have somebody who states YouTube is the
1:44:35world's second most well well-known
1:44:37engine. Well, it is because it's right
1:44:39behind Google. It's not a search engine
1:44:41per se. It's a video platform, but if it
1:44:44was a search engine, it'd probably be
1:44:46second right behind Google. So YouTube
1:44:49is pretty popular. Majority people use
1:44:52YouTube search every day to watch videos
1:44:55on a number of different topics. So they
1:44:57can find these videos in Google, but
1:44:59because YouTube's so powerful and so
1:45:01popular, people go directly right into
1:45:04YouTube for their searches. And so the
1:45:06whole idea behind YouTube being the
1:45:09second most well-known search engine is
1:45:12centered around keywords. So, if you
1:45:15have the right keywords for your video,
1:45:17then the chances of you ranking higher
1:45:19increases on YouTube. So, we're going to
1:45:22share with you a few easy ways to do
1:45:24keyword research. This is the most
1:45:27important step in getting your videos to
1:45:29rank on YouTube. Just like for those of
1:45:32you who watched any of the SEO videos we
1:45:34produced at at SimplyLearn, you know
1:45:36that keyword research is so essential to
1:45:40getting your web pages to rank on
1:45:42Google. Well, it's no different. Keyword
1:45:43research and choosing the right keywords
1:45:46is just as important for your videos as
1:45:48it is for your web pages. So, we're
1:45:50going to go into a few things to do here
1:45:53to find the right keywords. So, we have
1:45:56the search suggestion. You can look at
1:45:58your competitors. We have different
1:46:00tools we can use, some other factors
1:46:02involved in Google itself. So, let's
1:46:04start talking about some of these ways
1:46:06to really hone in and do some good
1:46:09research on your keywords to align them
1:46:12with your videos. So, first thing is
1:46:13search suggest. So, YouTube has a
1:46:15feature called autocomplete. So, if
1:46:17you've done any searches on Google, it's
1:46:20very similar. If you're typing something
1:46:21in to YouTube search, then YouTube is
1:46:25going to suggest other related popular
1:46:29keywords. So, let's take a look at that.
1:46:31If we go back to YouTube for a second
1:46:34and I just type in machine learning,
1:46:37YouTube is going to populate on the
1:46:40autocomplete in the search bar some
1:46:42other popular keywords that we can
1:46:45potentially use. Or in this case, if I
1:46:48choose, you know, machine learning
1:46:49tutorial, I'm going to see a video about
1:46:52machine learning tutorial. So here you
1:46:54can see Simply Learns ranked number one
1:46:55for a machine learning tutorial, but
1:46:57there are other videos that show up in
1:46:59my search result. So, we want to be able
1:47:01to use the search suggestion box in the
1:47:04search box field. So, when we're typing
1:47:06in something, you know, YouTube, just
1:47:08like on Google, is going to give us
1:47:09those suggestions. So, if we're focusing
1:47:12uh a video on machine learning, then,
1:47:14you know, we have some ideas of some
1:47:17other keywords that we could center
1:47:18around because these are are popular
1:47:20keywords. These are key words that
1:47:22people are using to search on YouTube.
1:47:25So, that's one suggestion. Looking at
1:47:27competitors is another suggestion. So we
1:47:29could search for keywords used by our
1:47:32competitors in their video and title and
1:47:34description. So let me talk a little bit
1:47:36about that. What you want to do is you
1:47:38want to go to that particular channel of
1:47:41your competitor. So when you go to your
1:47:43particular competitor's YouTube channel,
1:47:45you want to be able to click on the
1:47:47videos tab. When you click on the videos
1:47:49tab, then you're going to sort by most
1:47:51popular. And then what you could do is
1:47:53see a list of videos. And then when you
1:47:55look at a list of videos, you're going
1:47:57to choose a video. And then what you're
1:47:59going to do then is take a look at the
1:48:01keywords to use in the title and
1:48:02description. And then once you do that,
1:48:05you're going to have a list of keywords
1:48:07that you can use yourself for that
1:48:09video. So for example, let's go back to
1:48:12YouTube. So if I go to type in simply
1:48:15learn, here's their channel page just by
1:48:18clicking on simply learn. I click on
1:48:20videos.
1:48:20>> Ever wonder if there's
1:48:22>> So now I can see all the videos.
1:48:23>> Ever wonder if there's an easier way.
1:48:25>> Go back. So here I can see all the
1:48:27videos sort by most popular. Once they
1:48:30do that then I can choose a video. This
1:48:32is the most popular video right now for
1:48:35simply learn. If I click on that video
1:48:37it's automatically going to start
1:48:38playing. But what I could do is simply
1:48:41just look at you know the content
1:48:43description. So just by clicking show
1:48:45more I can see all the content that
1:48:48align with this video. That's one way to
1:48:51do it is simply by looking at your
1:48:53competitors. Now what you could also do
1:48:56is look at the tags associated with the
1:48:59particular video and so what you want to
1:49:01do is you want to look at the HTML and
1:49:05so that means looking at the page
1:49:07source. So just like web pages what
1:49:10YouTube does is they look at metatags.
1:49:12So if you call from SEO in order to get
1:49:14your pages to rank you need to have a
1:49:16title tag and a metatag description. So
1:49:19videos are no different. What we're
1:49:20doing uh for YouTube is aligning certain
1:49:23keywords with the video. So if you take
1:49:26a look and do a search for keywords by
1:49:29viewing the page source, you're going to
1:49:31see all the keywords associated with a
1:49:35particular video. So for example, if I
1:49:37go back to YouTube and I look at the
1:49:39page source of a video, let's just say
1:49:41this video here, Facebook's ad tutorial.
1:49:44I'm going to pull up the page source.
1:49:45And all I need to do is CtrlF and type
1:49:48in keywords. And now for that Facebook
1:49:50video, I can see all the keywords
1:49:53associated with the video. So you can
1:49:55see there's a lot of different keywords
1:49:57we're aligning with this video. And so
1:49:59why do we want to do that? Because we
1:50:02want, you know, our video to show up for
1:50:04keywords that people may type in. And so
1:50:07if you use that YouTube autocomplete,
1:50:09it's going to give you those ideas,
1:50:10those most popular keywords. So if
1:50:12they're related, align those keywords
1:50:15with the videos. So here you can see
1:50:16Facebook marketing, Facebook ad
1:50:18strategy, Facebook ads for beginners, so
1:50:21forth and so on. So there's a lot of
1:50:23keywords we've aligned here with that
1:50:25particular video. And again, all you
1:50:28need to do is look at the page source.
1:50:30So right clicking, view page source, do
1:50:33a control F for keywords, and you'll be
1:50:36able to see the keywords aligned. So you
1:50:38could do that for your competitor's
1:50:40videos as well. So you can see what
1:50:42keywords your competitor is using for a
1:50:44video that's most popular for their
1:50:47channel and is also ranking on YouTube
1:50:49and on Google. So using the autocomplete
1:50:52gives you those keyword ideas. Looking
1:50:54at your competitor's videos also gives
1:50:57you some other ideas for keywords that
1:50:59you can align with a video that's
1:51:01relevant that you want to rank for. So
1:51:04let's look at u some other ideas here.
1:51:07So you can install plugins and there are
1:51:10plenty of plugins available on the
1:51:12Chrome browser that will help you see
1:51:14the video tags associated with a
1:51:17particular video. So a couple of
1:51:18examples are Vid IQ and TubeBuddy. Those
1:51:21are extensions that work in Chrome and
1:51:23what they do is they give you the exact
1:51:26tags that a particular video is using.
1:51:29So, for example, if I go back here and I
1:51:32look at a video on YouTube, let's just
1:51:34say the machine learning basics video, I
1:51:37have Vid IQ installed on my Chrome
1:51:40browser. So, just by clicking on that,
1:51:42Vid IQ is going to give me a lot of
1:51:45information about that video. They're
1:51:46just going to give me an overview of
1:51:48their particular metrics. They're going
1:51:50to give me some other information
1:51:52associated with Facebook, some
1:51:54engagement metrics. Really what I'm
1:51:56interested in is those keywords. So if I
1:51:59scroll down a bit here, I can see the
1:52:02video tags associated with the machine
1:52:05learning basics video. So Vid IQ is
1:52:07telling me is these keywords are
1:52:09associated with this video. And not only
1:52:11does it show me what keywords are
1:52:13associated, I can also see where they
1:52:16rank. So for machine learning basics,
1:52:18this particular video ranks number one.
1:52:21If I go down, I could see what is
1:52:23machine learning and how does it work. I
1:52:25could see it's ranked number two. Here I
1:52:26could see machine learning algorithms.
1:52:29It's ranked number nine. So I can get
1:52:31some ideas of the types of keywords that
1:52:34are being used as tags for that video.
1:52:37Further down, I can also see some
1:52:38channel tags. But really, this is the
1:52:40video tags are the idea place I want to
1:52:43be able to look to get an idea of the
1:52:46types of keywords that are associated
1:52:48with the video that are also ranking or
1:52:50not ranking. So that's another way for
1:52:53you to really get an understanding of
1:52:56what keywords to use of the particular
1:52:58video. So autocomplete, you can look at
1:53:00the page source of a competitor's video
1:53:03or you can use a Chrome extension. In
1:53:05this case, I'm using Vid IQ to give me
1:53:08some information about the video tags
1:53:11for particular video. So according to an
1:53:13industry study, using keywords and video
1:53:16tags will help you rank well on YouTube.
1:53:19So, you have to use keywords and video
1:53:21tags if you want your video to rank.
1:53:23There's been a lot of studies, YouTube
1:53:25is so popular and videos are so
1:53:28prominent in today's world where if you
1:53:31have videos and you're going to upload
1:53:33them to YouTube, then associate the
1:53:35right keywords with those videos. So
1:53:38some important factors when we look at
1:53:41keywords what we want to do is look at
1:53:43search volume we want to look at
1:53:44competition we want to look at relevancy
1:53:47we want to look at the primary and
1:53:49secondary keywords that we want to use.
1:53:51So wellchosen keywords will help you
1:53:54rank. So we just gave you some ideas on
1:53:56how to do some keyword research. Again
1:53:59those ideas were really to use the
1:54:01autocomplete on YouTube or Google.
1:54:03They're going to give you some popular
1:54:05keywords. You can look what your
1:54:06competitors are doing by looking at the
1:54:08page source and just looking at the
1:54:10keywords that are aligned with that
1:54:13video. Or you can use a third-party
1:54:15extension in Chrome. In my example, I
1:54:18use Vid IQ that gave me the keywords
1:54:21associated with that video. So, you have
1:54:24ways to get the keywords. So, what we
1:54:26want to do is we want to make sure we
1:54:28choose keywords with high search volume.
1:54:30They're going to drive more traffic to
1:54:32your video. However, we want to balance
1:54:34it out with keywords that have low
1:54:37difficulty and are easier to rank for.
1:54:39So, you don't want to choose something
1:54:40very broad that's just going to be very
1:54:43difficult to rank for. And of course, we
1:54:45always want to go with relevancy. So, if
1:54:47we're talking about machine learning
1:54:48basics, then we want to choose keywords
1:54:51associated with that. And that's where
1:54:52that autocomplete comes in handy because
1:54:55what Google's going to do and YouTube's
1:54:57going to do is give us keywords that are
1:54:59very closely related to the video that
1:55:02we're trying to optimize for. And so we
1:55:04have a number of different keywords at
1:55:06our disposal that are relevant that we
1:55:09can look to see if they have good volume
1:55:11and low competition. And so the whole
1:55:13idea is we want to choose a keyword that
1:55:15defines the nature of the content. And
1:55:17then what we want to do is support that
1:55:20with secondary keywords. So we want
1:55:22keywords that are highly relevant to the
1:55:24primary keyword. So that's the way to go
1:55:27about aligning your keywords. You want
1:55:29keywords that are high volume, low
1:55:32competition or relevant. And you want to
1:55:34choose that one keyword that is really
1:55:37what the content's about and then those
1:55:39secondary keywords that support the
1:55:41primary. So if you have a machine
1:55:43learning video, you could choose your
1:55:44primary keyword as in this case the
1:55:46machine learning basics video. So,
1:55:48well-chosen keywords help you rank well
1:55:51on YouTube, just like the machine
1:55:53learning basics. So, if I go back to our
1:55:55video, our machine learning basics
1:55:57video, if I just type in machine
1:55:59learning basics, I'll be able to pull it
1:56:01up. And so, here it is. If I click on
1:56:03it, I'm going to go to YouTube. And so,
1:56:05here I can see this keyword,
1:56:07>> we know humans learn from their
1:56:09>> is well aligned because it's in the
1:56:12title, it's in the copy, and it's
1:56:14aligned as a keyword tagged with the
1:56:17video. So we know that that keyword has
1:56:19good volume, low competition, is
1:56:21relevant because that's what the video
1:56:23is about, the basics of machine
1:56:24learning. It's an introduction to
1:56:26machine learning. So instead of honing
1:56:28in on just introduction to machine
1:56:31learning, primary keyword is machine
1:56:33learning basics. And then we supported
1:56:35that video with those secondary
1:56:36keywords. What is machine learning?
1:56:39Because somebody who doesn't know
1:56:40machine learning is probably going to
1:56:42type in that keyword. And then
1:56:43introduction to machine learning is a
1:56:45good secondary keyword because it's
1:56:47explaining the basics of what machine
1:56:50learning is all about. So primary
1:56:52keyword machine learning basic,
1:56:53secondary keywords, what is machine
1:56:55learning and introduction to machine
1:56:57learning. So that's the whole idea
1:57:00behind choosing keywords. You want that
1:57:02keyword that really is going to define
1:57:04the content and then support that with
1:57:06those secondary keywords. So remember,
1:57:09when you're performing your keyword
1:57:10research, choose keywords for your
1:57:13videos that Google shows on the video
1:57:15results page. So what I mean by that is
1:57:17your video can get more views if you
1:57:19rank on Google as well. So the whole
1:57:22idea is not necessarily to be found on
1:57:24YouTube, it's also to be found on
1:57:26Google. So if I go back to Google and I
1:57:28just type in data science for beginners
1:57:30and I type in videos, then you could see
1:57:33we're ranked number one. So even if
1:57:35you're not looking at the videos,
1:57:37clicking on the videos link on Google
1:57:39search, you can always just when you do
1:57:41a search, what Google's going to do is
1:57:43also put in the videos here on part as
1:57:46part of the search results. So what
1:57:48they're going to show you is the top
1:57:50videos that are ranking for that
1:57:51particular keyword. And so we may not
1:57:53rank overall for data science for
1:57:57beginners, but we're ranked number one
1:57:59in the videos category. And so if
1:58:01somebody's looking for a video, that's
1:58:02important. And you can see here that
1:58:05these first two are ads. So what Google
1:58:07is doing is they're saying, "Hey, this
1:58:09is so relevant, this particular video
1:58:12for the keyword query data science for
1:58:14beginners that we're going to show it
1:58:16above the organic listings even though
1:58:18it's a video. So the whole idea is to be
1:58:21found on YouTube and Google because
1:58:23you're increasing your visibility.
1:58:26You're increasing your chances of
1:58:27getting found on both search platforms.
1:58:30So according to Back Linko, Google ranks
1:58:32videos with keywords like how to
1:58:35tutorials. So you know a lot of the
1:58:38videos that you find on YouTube are
1:58:40going to be instructional based. And so
1:58:43what Google's doing is they're saying,
1:58:45"Hey, if somebody types in howto or
1:58:47tutorial or an introduction to anything
1:58:50that's going to signal to Google that
1:58:53it's instructional, it's going to help
1:58:55you rank." So when you search for
1:58:57machine learning tutorial or how to
1:59:00become a machine learning engineer,
1:59:02you're going to get results related to
1:59:04that because if you look at these
1:59:05examples, we have machine learning
1:59:07tutorial in our title or how to become a
1:59:10machine learning engineer. So keep that
1:59:12in mind. If you're creating a video and
1:59:15it's educational in nature, you know,
1:59:17use those key terms like how to and
1:59:20tutorials in the video title because
1:59:23that will help you rank. though. Let's
1:59:25move over now to video title. So, we
1:59:28want to use our target keyword in the
1:59:31title of the video. And again, we want
1:59:33to make sure if it's educational to
1:59:36include that keyword tutorial or how to.
1:59:39So, for every video title, YouTube has a
1:59:42limit of 100 characters. So, we really
1:59:44have to pick and choose really wisely.
1:59:47So if we look at the video that we were
1:59:49focusing on a couple of minutes ago. So
1:59:51machine learning basics here we could
1:59:54see under 100 characters we have machine
1:59:56learning basics. What is machine
1:59:58learning introduction to machine
2:00:00learning and then the brand name. So
2:00:03that is the title of this particular
2:00:05video. So it takes into account the
2:00:07primary keyword, the secondary keywords
2:00:10in the title. And it also includes that
2:00:12really that key term that really Google
2:00:15and YouTube like and that's what is
2:00:17machine learning. So it's helping us
2:00:19rank by having our keywords in the title
2:00:22with that key phrase, what is. Okay, so
2:00:25that's a a good tidbit on creating a
2:00:28good video title is to align it with the
2:00:31right keywords, your primary and your
2:00:33secondary. And so we want to use those
2:00:35catchy words and numbers to gain high
2:00:38click-through rates. Just like you would
2:00:40on the title tag of your web page, we
2:00:42want to do the same with our video title
2:00:45because the video title is what's going
2:00:47to show up in search. So if I go back
2:00:49to, you know, search here, we could see,
2:00:52you know, data science tutorial, data
2:00:54science for beginners. So we want to
2:00:56make sure in this case, you can see data
2:00:58science in 5 minutes. So, that was
2:01:00purposely done so that, hey, I don't
2:01:03have time to watch a video. I only have
2:01:05a couple minutes. Data science in five
2:01:07minutes. Okay, great. I'm going to click
2:01:08on the video and now I have an
2:01:10opportunity to watch something and learn
2:01:11something under five minutes. So,
2:01:14choosing the right words in your video
2:01:16title is going to help you get that
2:01:18clickthrough rate up. Remember,
2:01:19clickthrough rate is clicks divided by
2:01:22impressions. And an impression is how
2:01:24many times your video shows up in the
2:01:26search results on YouTube or Google. So,
2:01:28we want to keep our click-through rate
2:01:30high. And in order to do that, we want
2:01:33to be able to write some really good
2:01:35title tags for our video. So, use catchy
2:01:38words like a number or how to or what is
2:01:42cuz that's going to resonate with people
2:01:44when they're searching. Now, for the
2:01:45description, what we want to do is we
2:01:48want to use the target word at the
2:01:49beginning of the description, the title,
2:01:52and the tags itself. So, if I go back to
2:01:55my video here, machine learning basics,
2:01:58we know it's in the video title. And
2:02:00right off the bat, if I look at the
2:02:02description of the video here, I can see
2:02:04this machine learning basics video will
2:02:06help you understand what is machine
2:02:07learning. So, our primary keyword is in
2:02:10the first sentence, right in the
2:02:12introductory of the description. And so,
2:02:15that's going to bode well for optimizing
2:02:17our video. The description length is
2:02:205,000 characters. So, we have a lot of
2:02:22characters to work with. So, if I go
2:02:24back to my video, I click show more. We
2:02:27have a lot of characters to really
2:02:30describe what the video is about. Okay?
2:02:32There's no shortage, no shortage of
2:02:35including keywords into the content. So,
2:02:38you have 5,000 characters. Go ahead and
2:02:41see if you can work in naturally your
2:02:44keywords. But one of the key tips here
2:02:46is just make sure that first sentence
2:02:49starts out with that keyword. That's a
2:02:51good tip. Of course, you always want to
2:02:53make it sound natural as possible. You
2:02:56don't want to stuff it with keywords. At
2:02:58the same time, work them in naturally.
2:03:00Work in your keywords naturally. And
2:03:02then include hashtags in your
2:03:04description to help the audience find
2:03:06your video is easily. So, if I go back
2:03:08here, you know, we want to be able to
2:03:10include hashtags. So hashtags, it's like
2:03:14anything else you would use on social
2:03:15media. It just signals to the end user,
2:03:19hey, this is what the video is all
2:03:20about. And if I go ahead and type in
2:03:22that keyword, then it's our video has a
2:03:24better chance because it's aligned with
2:03:26that hashtag. And then there's target
2:03:27keywords and LSI keywords, latent
2:03:31semantic indexing keywords. We want to
2:03:34be able to use those keywords as target
2:03:37keywords with our video. So if you
2:03:39recall the example I gave a few minutes
2:03:41ago, we used the Facebook ads tutorial
2:03:44as our example. Here I could see all the
2:03:47target keywords associated with that
2:03:50particular video. So don't be afraid to
2:03:52use those LSI related keywords, meaning
2:03:55keywords that are related to the
2:03:57content. Use them as target keywords
2:03:59with the video. So between your LSI
2:04:02keywords, target keywords and then using
2:04:05our primary and secondary keyword in the
2:04:08title tag, using our primary and
2:04:11secondary keyword in the description and
2:04:13then using hashtags in the description.
2:04:16The combination of all of that, if we
2:04:18chose the right keyword, then we should
2:04:21find that our video will eventually rank
2:04:24on YouTube. So just doing these small
2:04:26tidbits with our keywords really help
2:04:29get our video to rank. So at the end of
2:04:32the day, we want to be able to use the
2:04:35tools available to us, YouTube itself by
2:04:38looking at our competitors, those
2:04:39extensions like Vid IQ, the autocomplete
2:04:42to really find our good keywords and
2:04:45then incorporating those keywords into,
2:04:48you know, the title tag, the description
2:04:50as target keywords, hashtags. We should
2:04:53really be off and running with our video
2:04:55on YouTube.
2:04:56>> Now, what is email marketing? At its
2:04:59core, email marketing is the practice of
2:05:02sending targeted emails to people who
2:05:04have opted in to receive communication
2:05:07from you. These emails are designed to
2:05:10nurture relationships, drive
2:05:12conversation, and maintain ongoing
2:05:15engagement.
2:05:17Think of it like this. You are directly
2:05:19communicating with your audience without
2:05:22any distraction or competition from
2:05:24other posts or ads. The goal is to offer
2:05:28value, not just to sell. Whether it's
2:05:31providing helpful content, offering
2:05:33exclusive discounts, or engaging them
2:05:35with your product updates, your email
2:05:38should always be useful and timely.
2:05:41In 2025, email marketing has evolved
2:05:44with smarter segmentation, personalized
2:05:47campaigns, and automation.
2:05:49It's no longer just about sending emails
2:05:52to as many people as possible. It's
2:05:55about sending the right message to the
2:05:57right person at the right time. Now, why
2:06:00it matters in 2025? Email marketing
2:06:03isn't just about alive, it's thriving.
2:06:06high ROI which is research shows that
2:06:09email marketing continues to give an
2:06:12average ROI of 30 is to1 or higher that
2:06:16means for every dollar spent business
2:06:19are seeing substantial results cost
2:06:22effective unlike paid ads where costs
2:06:25can skyrocket email marketing is budget
2:06:28friendly it doesn't require big
2:06:30advertisements spends and tools
2:06:32available for all the budgets third one
2:06:35is measurable able you can track
2:06:37everything open rates clickth through
2:06:40rates conversation rates and make
2:06:42datadriven decision in real time but why
2:06:45it is even more important in 2025
2:06:48compliance and trust with updates to
2:06:51Google and Yahoo sender guidelines email
2:06:54marketing is evolving into a more
2:06:57permissionbased strategy ensuring that
2:06:59trust is at the forefront of every
2:07:02campaign permissionbasedless
2:07:05no more buying Angless. People who opt
2:07:07in are genuinely interested in what you
2:07:10have to offer, which means higher
2:07:12engagement and better conversions. Now,
2:07:15what are the benefits of email
2:07:17marketing? Here are some of the benefits
2:07:19that email marketing brings to the
2:07:21table. Direct communication. Unlike
2:07:24social media, you own your email list.
2:07:27There is no reliance on algorithms or
2:07:30platform restrictions.
2:07:32Every email you send provides data.
2:07:35opens, clicks, conversation, and much
2:07:37more. This data helps you refine and
2:07:40improve future emails. And the third one
2:07:43is scalability. Whether you're just
2:07:46starting or running an enterprise level
2:07:48business, email marketing scales you up.
2:07:52Automation tools can handle growing list
2:07:54without additional manual work. And the
2:07:57next one is cost effective. Sending
2:08:00emails doesn't require a large budget,
2:08:02making it accessible for small
2:08:04businesses and startups. And the next
2:08:07one is customer retention. Email allows
2:08:10you to re-engage your customer at a much
2:08:13lower cost than occurring new ones.
2:08:16Setting clear goals. Before diving into
2:08:19campaign, it's important to set clear
2:08:21and measurable goals. Here are some
2:08:24examples. Open rates. Target a 30% open
2:08:28rate for your emails. This shows that
2:08:31your subject lines and sender name are
2:08:34effective. Then we have clickth through
2:08:36rate which is CTR. A good benchmark is a
2:08:4010% CTR which means people are engaging
2:08:43with your email content. Next one is
2:08:46retention. Set a goal to increase repeat
2:08:49purchases or renewals by a certain
2:08:52percent. Example, 5% more sale from
2:08:55previous customer. And the last one is
2:08:58increase subscribers. For instance, aim
2:09:01to grow your subscribers list to,000
2:09:03people by the end of the quarter. And
2:09:05here's a pro tip. Make your goals
2:09:08specific, measurable, and realistic.
2:09:11Keep track of them weekly to ensure
2:09:13continuous improvements. Next, we'll be
2:09:15moving on to types of email marketing
2:09:18campaigns.
2:09:19There are several types of email
2:09:21campaigns that will form the backbone of
2:09:24your strategy. The first one being
2:09:26newsletter. Regular emails to share
2:09:28updates, news, and valuable content with
2:09:31your audience. Example, weekly industry
2:09:35digest to keep your subscribers
2:09:37informed. Second one is promotional
2:09:40emails. Announce special offers,
2:09:42discounts or deals. For example, 20% off
2:09:46this weekend or exclusive offer for you.
2:09:50And the third one is transactional
2:09:52emails triggered automatically when a
2:09:55customer takes a specific actions such
2:09:58as completing a purchase. For example,
2:10:01your order has been shipped or your
2:10:03payment was received.
2:10:06Fourth one is drip campaign. series of
2:10:09emails sent over time to educate or
2:10:12nurture your leads. For example, a
2:10:15multi-day welcome series or lead
2:10:17nurturing email flow. Fifth one is
2:10:20re-engagement emails. Targeted users who
2:10:23haven't interacted with your brand in a
2:10:26while. For example, we miss you. Here's
2:10:29a special offer to reconnect. And the
2:10:31sixth one being abandoned cart emails
2:10:34send to remind users of items left in
2:10:37your cart. Example, you left something
2:10:40behind. Complete your purchase now.
2:10:43Next, we'll move on to building your
2:10:45email list. You cannot just buy email
2:10:48list. Quality matters. Here's how to
2:10:51grow your list ethically. The first one
2:10:53is to opt in forms. Always use OTP in
2:10:57forms. No purchase list. Second one is
2:11:00lead magnets. Offer valuable codes such
2:11:04as ebooks or discounts or even free
2:11:06webinars in exchange of an email
2:11:09address. And the third one is social
2:11:11media and YouTube. Promote email signs
2:11:14up through your social media channels or
2:11:17embed forms in videos. Fourth one is
2:11:20double OTP in. This ensures that your
2:11:23subscribers are truly interested in your
2:11:26content leading to more engaged list.
2:11:29And here's a pro tip. Always provide a
2:11:32clear unsubscribe option and comply with
2:11:35the laws like GDPR and CANSPAN. Now, how
2:11:39do you choose the right email marketing
2:11:41tool? Several email marketing platforms
2:11:45are available each suited to different
2:11:47needs. The first one being Mailchimp,
2:11:51which is best for beginners. And why is
2:11:54it so? It's a userfriendly great
2:11:56template and analytics feature offers
2:11:58free plans for small lists. And the
2:12:01second one is Mailorite. This is best
2:12:04for startups and creators. And why?
2:12:08Because it's affordable, offers advanced
2:12:10automation and segmentation, good for
2:12:13building campaigns quickly. And the
2:12:15third one is Omniscent. It is best for
2:12:18e-commerce business. and why it is
2:12:21integrated well with online stores
2:12:24offers automation and product
2:12:26recommendations based on customers
2:12:28behavior. Fourth one is cover kit best
2:12:32for content creators. It focuses on
2:12:35audience segmentation and automation
2:12:38with powerful landing page tools. And
2:12:41fifth one is HubSpot. It is best for
2:12:44large businesses. It has excellent CRM
2:12:47integration, advanced email automation
2:12:49and indepth analytics. And then we have
2:12:52Adobe campaign. This is best for
2:12:55enterprises.
2:12:57It has an extensive customization and
2:12:59robust analytics for a large scale
2:13:02campaigns. And here's another tip. Start
2:13:05with a free trial to explore features
2:13:08like automation, templates, and
2:13:10analytics. Get familiar before scaling.
2:13:13Here's about personalization and
2:13:15segmentation. Segmentations allows you
2:13:18to send more relevant emails to
2:13:20different groups within your audience.
2:13:22For example, demographics. Send
2:13:25different offers based on location, age,
2:13:28or gender. Next, we have behavior.
2:13:30Personalize emails based on past
2:13:32purchases or interaction. Next, we have
2:13:36life cycle stage. New subscribers might
2:13:39need a educational email series, while
2:13:41loyal customers might appropriately
2:13:44speak perks. And here's a pro tip.
2:13:47Personalization goes beyond just using
2:13:49someone's name. Use their interest or
2:13:52purchase behavior to suggest products or
2:13:55content that fit their needs. Now, how
2:13:57do you craft high converting emails? To
2:14:01write an email that gets open and click,
2:14:04follow these steps. The first one is
2:14:06subject line. Keep it under 60
2:14:08characters. Use curiosity, urgency or
2:14:11value. And the next one is pre header.
2:14:15Think of it as a second headline that
2:14:17supports your subject line. And then we
2:14:19move on to body. Focus on value, not
2:14:22just selling. Keep it concise and easy
2:14:25to scan with shorts, paragraphs. Next,
2:14:27we have call to action. Always have a
2:14:31clear CTA. Keep it visible and strong
2:14:34like a button or a link. And the last
2:14:37one is design. Ensure that an email is
2:14:40mobile friendly and has a clean one
2:14:43column layout. And here's a pro tip. AB
2:14:46test your subject lines and CTAs
2:14:48regularly to see what works best. Next,
2:14:52we move on to email automation and
2:14:54sequences. Email automations allows you
2:14:57to send relevant emails at the right
2:14:59time without doing manual work every
2:15:01time. Essential automation tools which
2:15:04include welcome series which is three to
2:15:07five emails introducing your brand and
2:15:10best content. Next we have abandoned
2:15:13cats. Remind customers about items they
2:15:16left behind. Next we have lead
2:15:19nurturing. Send value pack content to
2:15:22guide potential customers towards making
2:15:24a decision. Next we have re-engagement
2:15:28series. Incentize dormment users to
2:15:31return with special offers or updates.
2:15:34Imagine a small online boutique with a
2:15:36great product line and a beautifully
2:15:38designed website. Despite all the effort
2:15:40put into the business, it's barely
2:15:42getting any traffic and sales are
2:15:44stagnant. The owner is frustrated and
2:15:46wondering why potential customers aren't
2:15:48finding their store. That's when they
2:15:50turn to Google Ads. By setting up
2:15:52targeted campaigns, they start reaching
2:15:54customers who are actively searching for
2:15:56products just like theirs. In a matter
2:15:58of weeks, the business sees a noticeable
2:16:00increase in website traffic and sales.
2:16:03All thanks to the power of Google Ads.
2:16:05Google Ads has become an essential tool
2:16:07for businesses looking to connect with
2:16:08the right audience at the right time. A
2:16:11Google Ads campaign helps businesses
2:16:12reach potential customers online by
2:16:15displaying targeted ads across Google's
2:16:17vast network, including search results,
2:16:19YouTube, and partner websites.
2:16:21Advertisers set a budget, choose a
2:16:23campaign objective, and create ads that
2:16:26are shown to specific audiences based on
2:16:28keywords, demographics, and interests.
2:16:30The campaign operates on a pay-per-click
2:16:32model, meaning you only pay when someone
2:16:35clicks on your ad, making it an
2:16:37effective way to attract interested
2:16:39customers and achieve your marketing
2:16:40goals. So, in this video, we are going
2:16:43to walk you through everything you need
2:16:44to know to get started with Google Ads.
2:16:46We'll cover how to create a campaign
2:16:48from scratch, set your budget, and
2:16:50choose the right bidding strategy. We'll
2:16:52also dive into targeting options to
2:16:53ensure your ads reach the right
2:16:55audience. And we'll show you how to
2:16:57craft compelling ads that drive results.
2:16:59By the end of this video, you'll have
2:17:01the knowledge and confidence to launch
2:17:02your own successful Google Ads campaign.
2:17:05So, let's get started. So, to kick off
2:17:06our Google Ads campaign, we'll start by
2:17:09creating a new campaign. So, once you're
2:17:11logged into your Google Ads account,
2:17:12begin by clicking the blue plus new
2:17:15campaign button. So, here you're
2:17:17presented with a list of campaign
2:17:18objectives. Now, choosing the right
2:17:21objective is crucial because it guides
2:17:23Google Ads on how to optimize your
2:17:25campaign. So, let's see one by one. The
2:17:28first objective is sales. So this is
2:17:30perfect for businesses looking to drive
2:17:32direct conversions whether it's online
2:17:34purchases, phone orders or inerson
2:17:37sales. So for instance, if you run an
2:17:39e-commerce store, this objective will
2:17:41help you target users who are ready to
2:17:43buy. So Google will prioritize showing
2:17:46your ads to people most likely to
2:17:48complete a transaction based on their
2:17:49behavior or intent. So this makes it
2:17:51ideal for businesses focused on
2:17:53generating immediate revenue. So you can
2:17:55use this when your primary goal is to
2:17:57turn clicks into sales, making it
2:17:59perfect for businesses with clear
2:18:01purchase parts like online stores or
2:18:03service providers. Now next we have the
2:18:06leads objective. So this is designed for
2:18:08businesses that want to gather contact
2:18:10information from potential customers
2:18:12such as through form submissions, phone
2:18:14calls or signups. So for example,
2:18:17imagine you are a real estate agent
2:18:18aiming to build a list of potential home
2:18:20buyers. So by selecting the leads
2:18:22objective, Google ads will optimize your
2:18:24campaign to reach users likely to fill
2:18:26out your contact form or call your
2:18:28office. Now next is website traffic. Now
2:18:31this is the objective you'll want to
2:18:32choose if your main goal is to drive
2:18:34more visitors to your website. So this
2:18:36is particularly useful for increasing
2:18:38brand awareness or getting people to
2:18:40explore your products and services
2:18:42online. Like for instance, if you're a
2:18:44blogger or a content creator. So this
2:18:46objective will help you attract visitors
2:18:48to your site to engage with your
2:18:50articles, videos or any other content
2:18:52that you put up. So now next comes app
2:18:54promotion. So this is when you have
2:18:55created an app like for example uh you
2:18:58know an online gaming app or anything
2:19:00and you want more installs or downloads.
2:19:02Now next you have awareness and
2:19:04consideration. So it is designed for
2:19:06businesses that want to engage users and
2:19:08engage them to think about their
2:19:09products or services. So this is
2:19:11especially effective in introducing
2:19:12something new to the market. And then
2:19:14you have local shop visits and
2:19:16promotions. And then you can also create
2:19:17a campaign without a goals guidance.
2:19:20Okay. So here we are planning to give an
2:19:22example for lead generation like how to
2:19:23generate lead for an a free online
2:19:26course provider. So let's select leads
2:19:28and continue. Now as we have selected an
2:19:31objective which is generating leads. The
2:19:33next step is to choose your campaign
2:19:34type. So there are several campaign
2:19:36types like Google ads offers several
2:19:38types but the two most common are search
2:19:40and display ads. So anyways, let's start
2:19:43with the search ads. So these are the
2:19:45text based ads that appear at the top of
2:19:47the Google search results when someone
2:19:49searches for keywords related to your
2:19:51business. Like for example, let's see,
2:19:54let's just see car rentals near me. So
2:19:56your ad could appear like this like as
2:19:58you can see the sponsored ads. So your
2:20:01ads could appear at the top of the
2:20:02search results. So this is highly
2:20:03effective for capturing high intent
2:20:05users. So people who are actively
2:20:07looking for what you offer. Now next we
2:20:09have display ads. So these are visually
2:20:11engaging ads that appear across the
2:20:13Google display network like which
2:20:15includes websites like the ads basically
2:20:17the ads you see in others websites apps
2:20:19or even YouTube. So now display ads are
2:20:21perfect for building awareness and
2:20:23keeping your brand top of mind. So they
2:20:25work well for retargeting like showing
2:20:26your ads to people who have previously
2:20:28visited your website but didn't take any
2:20:30action.
2:20:33Now the next one is shopping ads. Now
2:20:35shopping ads are a powerful tool for
2:20:36e-commerce websites. So these ads
2:20:38showcase your products directly in the
2:20:40search results complete with images,
2:20:42prices, and your studio. Like for
2:20:44example, if we search leather jackets,
2:20:48just a second.
2:20:54Leather jacket. Yeah. So your shopping
2:20:56ad could appear displaying a product
2:20:58image, price, and a link to purchase
2:20:59directly from your website as you can
2:21:01see here. So this makes it easy for
2:21:03potential customers to see what you're
2:21:05offering and click through to buy. So
2:21:07shopping ads are ideal if you're looking
2:21:08to drive sales of physical products
2:21:10providing a visual direct part to
2:21:12purchase. Then we have video ads which
2:21:14is another impactful way to reach your
2:21:16audience especially on platform. Video
2:21:17ads you can create engaging content that
2:21:19appear before during or other videos on
2:21:22YouTube. So this is basically the videos
2:21:24like the ad videos that you see like
2:21:26while watching your YouTube video. And
2:21:27then we have performance max campaign.
2:21:29So this type uses Google's machine
2:21:31learning to optimize your ads across all
2:21:33Google properties like including search,
2:21:35display, YouTube, Gmail, etc. So
2:21:37performance max campaigns are perfect
2:21:39when you want to maximize your results
2:21:41without managing multiple campaign type
2:21:43separately. So Google's algorithms will
2:21:45automatically find the best combination
2:21:46of ad formats and placements to meet
2:21:48your objectives. So right now we'll
2:21:50select the search campaign type and we
2:21:53want like we'll be giving lead form
2:21:55submissions and let's press continue and
2:21:57let's just keep like lead search.
2:22:00So now that we have selected our
2:22:02campaign type the next step is to set
2:22:04your budget and bidding strategy. So
2:22:06this is crucial as it determines how
2:22:08much you're willing to spend and how
2:22:09Google ads will manage your bids. So now
2:22:12for bidding since our objective in this
2:22:14demo is to generate leads we'll choose
2:22:16conversions. So this strategy lets
2:22:18Google automatically set your bids to
2:22:20get the most conversions within your
2:22:21budget. So now you can set a target cost
2:22:24per action. So this budget is the amount
2:22:26you're comfortable spending per action.
2:22:29So like you can just give 0.3 rupees you
2:22:33know per action and let's press next.
2:22:35Now next let's define our targeting
2:22:37options. So this step is about deciding
2:22:39who will see your ads, where they will
2:22:41see them and when. So you can target
2:22:44users by location. As you can see all
2:22:45countries [clears throat] and teries,
2:22:47India or any other location you have
2:22:48options. So for example, if your store
2:22:50is in Delhi, you might want to target
2:22:52only people within a 50 mile radius.
2:22:54Now, additionally, you can also refine
2:22:56your audience based on demographics such
2:22:58as age, gender, and household income. So
2:23:00this ensures your ads reach the most
2:23:02relevant relevant customers. And you can
2:23:05also select the languages that your you
2:23:07know customers speak like you can give
2:23:11English, you can give uh Hindi. So you
2:23:14can select multiple languages that your
2:23:16target audiences speak and also you can
2:23:19you know select the audience segments
2:23:21like what your audience might be doing.
2:23:23So like for example we are actually you
2:23:24know giving this example for lead
2:23:26generation for a free online course
2:23:28provider. So what we do is we can
2:23:30actually like our audience will be
2:23:33students right. So we can give students
2:23:36yeah you can give current university
2:23:38students and this is also for working
2:23:40professionals. So you can give working,
2:23:46education, jobs, IT and technical. So
2:23:48you can select who your target audience
2:23:50are. So effective targeting is crucial
2:23:52for maximizing your ad spend. So take
2:23:54the time to consider who your ideal
2:23:56customers are. Now let's go to next. So
2:23:58now next is selecting keywords. So for
2:24:01search ads, keywords are the backbone of
2:24:03your campaign. So these are the words or
2:24:05phrases users type into Google when
2:24:07looking for products or services like
2:24:09yours. So choose keywords that are
2:24:11closely related to your business. So for
2:24:13example, we are actually looking for
2:24:15lead generation for this particular
2:24:17website which is simply learn skill
2:24:19website that provides free online
2:24:20courses. So first you have to give the
2:24:23final URL and then you have to enter
2:24:26your keywords. You can also you know
2:24:27type in the products or services like
2:24:29you advertise like the course's name and
2:24:31everything and you can enter the
2:24:32keywords. Now you can take the help of
2:24:34Google's keyword planner for keyword
2:24:36ideas and see how often they are
2:24:37searched. So let's just go to keyword
2:24:40planner. Discover new keywords. So now
2:24:43here you have to enter the products or
2:24:44services closely related to your
2:24:46business. So here I'll just type online
2:24:49sorry
2:24:51free online course
2:24:57digital marketing. So you can give so
2:25:00many keywords. Okay. And let's give get
2:25:03results. So now these are the keywords
2:25:05that are suggested by the keyword
2:25:07planner. So what you can do is you can
2:25:08just select the keywords like you can
2:25:11select so many multiple keywords you can
2:25:13copy it you can paste it here. So this
2:25:16is a demo that's why I've just taken you
2:25:17know three to four keywords but in fact
2:25:19you have to use more keywords. So now
2:25:21you have selected your keywords now it's
2:25:23time to create your ad. So your ad copy
2:25:26includes the headline, description and
2:25:28display URL. So this is what users will
2:25:30see in the search results or across the
2:25:32display network. So basically in your
2:25:34ad. So making it engaging and relevant.
2:25:36So first you can give the URL of your
2:25:38website.
2:25:40So in the headline you can grab the
2:25:42attention by highlighting your key
2:25:43offerings and including one of your main
2:25:45keywords. Like for example you can give
2:25:47master
2:25:51digital marketing and you can get like
2:25:53you have to fill at least three
2:25:54headlines. So you can get free digital
2:26:00course or you can give best
2:26:05and you can even fill more headlines.
2:26:07Now you can use the description. So this
2:26:09is the description part. So you can use
2:26:10a description to expand on your offer.
2:26:12So like you can highlight unique selling
2:26:14points of yours like expert instructors
2:26:17for example you can give expert
2:26:19instructors
2:26:22sorry
2:26:24or flexible
2:26:26learning or like endor to boost your
2:26:30career etc. So once you have done this
2:26:33let's go to next. Now this shows your
2:26:35budget. So as you can see we had given
2:26:38like 0.244
2:26:40cost per conversion. So your weekly cost
2:26:42will be 50,000. So here you can see the
2:26:45budget. Now the final step is before we
2:26:48launch it's important to review all the
2:26:49details. Now Google ads will show you a
2:26:52summary of your campaign settings
2:26:54including your budget, targeting,
2:26:55keywords and ad copy. So you can double
2:26:58check. So next is the review. So here
2:27:00you can double check everything to
2:27:02ensure it aligns with your objective. So
2:27:04this will take some time. So select once
2:27:06you're satisfied you can publish your
2:27:07campaign. So, your ads will start
2:27:09running shortly and you can monitor
2:27:10their performance in real time through
2:27:12dashboard.
2:27:13>> Have you ever felt like you're playing a
2:27:15guessing game with Google Ads? You put
2:27:18your keywords, write your ads, but you
2:27:20just don't know there's a whole world of
2:27:22valuable traffic and potential customer
2:27:25you're probably missing. What if
2:27:27Google's powerful AI could help you find
2:27:30that missing puzzle piece? Today, we're
2:27:32not just scratching the surface. We'll
2:27:34be diving deep into something pretty new
2:27:36and pretty exciting which is Google Ads
2:27:40AI Max. We'll talk about what it is, how
2:27:42it actually works, and why it could be
2:27:45complete game changer for your
2:27:47campaigns. We'll clear up any confusions
2:27:49you might have with its bigger sibling
2:27:51which is performance max and give you a
2:27:54stepbystep guide on how to get started.
2:27:57Okay, so let's start with the basics. So
2:27:59if you want to create a Google ad or a
2:28:01campaign, you would usually have to fill
2:28:04a ton of details yourself. You would
2:28:06spend hours on keyword research, manual
2:28:09typing, every phrase you could think of
2:28:12hoping to catch what customers were
2:28:14searching for. Then you would have to
2:28:16write few different ad headlines and
2:28:19description and choose one specific
2:28:21landing page for your ad to go.
2:28:24Essentially, you are the one doing all
2:28:26the heavy lifting acting as one person
2:28:29marketing team for every single ad. Now,
2:28:32there is a new option that's a toggle
2:28:34which activates AI max. Where do you
2:28:37access this option? If you observe while
2:28:40filling on the details in your ad via
2:28:43Google Ads, there is an option called AI
2:28:45Max. When you click on it, you will find
2:28:47information regarding AI Max and down
2:28:50you can see a toggle to activate this
2:28:52option. There is also customization in
2:28:55which you can choose which feature is
2:28:57best suit for your ad. With this new
2:28:59feature, you still provide the core
2:29:01information such as business goals, your
2:29:04website, and some initial keywords to
2:29:06get started. But instead of doing all
2:29:08this manual labor, you now have a
2:29:11strategic partner with Google AIS. Once
2:29:14you flip that toggle, the system handles
2:29:16the rest by finding new relevant search
2:29:18terms based on the user intent. So your
2:29:22ads are seen by people you might have
2:29:24missed before. It also dynamically
2:29:26creates countless ads variations for you
2:29:29pulling in details from your website to
2:29:32make the ad copy as relevant as possible
2:29:35for each user and it sends the user to
2:29:38the best fitting landing page on your
2:29:40site which increases the likelihood of a
2:29:43conversion. Ultimately, the process of
2:29:46creating a Google ad has shifted from
2:29:48being a manual tactic job to static one
2:29:52where you guide the AI to focus on
2:29:54highlevel goals while the system
2:29:56optimizes for you. Think of AMAX not as
2:29:59a brand new campaign type but more like
2:30:02a powerful upgrade for your existing
2:30:04search campaigns. It's basically Google
2:30:06saying, "Hey, you have got smart new AI
2:30:09tools and you can plug them directly
2:30:12into what you have already been doing."
2:30:14And it's built on three key features or
2:30:17what I'd call it three pillars. The
2:30:20first one is called search term
2:30:22matching. This is all about finding new
2:30:24customers. The old way of doing things
2:30:27was to build massive keyword list. You
2:30:30would use broad match, but it was often
2:30:32a bit wild and brought in a lot of
2:30:35irrelevant traffic. With AI match, the
2:30:38system is much smarter. Instead of just
2:30:40focusing on exactly keywords you have
2:30:43entered, Google's AI looks at the intent
2:30:46behind the search. It understand the
2:30:48underlying meaning of the query. Let's
2:30:51say you are selling premium men's
2:30:54athletic socks. Your old keyword
2:30:56strategy might only focus on the phrase
2:30:59like running socks for men or best gym
2:31:02socks. But what about someone who
2:31:04searches for marathon gear for a sweaty
2:31:06feet or comfortable compression socks
2:31:09for training? Your old keyword list
2:31:11would likely miss those. But with AI
2:31:14Max, the system understand the user's
2:31:16intents and can show your ad, helping
2:31:19you reach new people who are already
2:31:21interested in what you sell. This
2:31:24expands your reach in a highly
2:31:26intellectual way beyond your generic
2:31:28keyword match. This option is available
2:31:31in Google search and ads by default. The
2:31:34second feature is asset optimization.
2:31:37This is all about making your ad more
2:31:40relevant and saving you a ton of time.
2:31:43It has two parts. The first one being
2:31:45text customization and final URL
2:31:49expansion. Let's talk about text
2:31:51customization. Have you ever spent hours
2:31:54writing a 100 different headlines and
2:31:56descriptions? With AI Max, the AI looks
2:32:00at your landing pages and existing ads
2:32:03to automatically create ad copy that's
2:32:06perfect match for what the user is
2:32:08looking for. This allows you to serve up
2:32:11super personalized ad without the manual
2:32:14effort. The second part is being final
2:32:17URL expansion. Final URL expansion is on
2:32:21the same page. The AI can send them the
2:32:23best fitting page on your website. So if
2:32:26someone searches for women's long sleeve
2:32:29running shorts, they'll go directly to
2:32:31the product category on your site, not
2:32:33just your general homepage. This
2:32:36improves the user experience and can
2:32:38drastically increase your conversion
2:32:40rate. And finally, you get new reporting
2:32:44and controls. Don't worry, you're not
2:32:46handling over a total control. You can
2:32:49still tell Google which brands to
2:32:51include or exclude. In your search terms
2:32:54report, you will see AI max as a new
2:32:57match type and you can click on it to
2:33:00see exactly what new searches and ad
2:33:02variations are working best because of
2:33:05AI. It's all a very transparent and
2:33:08gives you the data you need to make
2:33:10smart decisions. So why should you care
2:33:13about all this? Well, AI Max can give
2:33:16you some serious results. I'm talking
2:33:18about an average of 14% boost in
2:33:22conversions without a big change in your
2:33:24budget. And if you have been using a
2:33:26very strict old school keyword list, you
2:33:30could see the number jump even higher.
2:33:32But it's not just about numbers. It's
2:33:34about saving time and efforts. AI Max
2:33:37takes all the tedious work out of your
2:33:39keyword research and ad writing. This
2:33:42frees up you to focus on a big picture
2:33:45and the parts your business that
2:33:47actually really needs your attention.
2:33:49Imagine you run a custom surfboard shop
2:33:52in California. Your old Google ad
2:33:54strategy was based on exact match
2:33:57keywords for custom surfboard and
2:34:00surfboard shop in San Diego. You got
2:34:03some clicks, but you knew you were
2:34:04missing on a lot. The first problem
2:34:07being you weren't showing up for
2:34:09searches like best big wave surfboards
2:34:12or handmade boats for beginners. You're
2:34:15missing a huge audience. Adding on this
2:34:18problem, there was another issue which
2:34:20is when the user searched for surfboard
2:34:23repair San Diego, your ad for a new
2:34:26custom boat would show up. This was
2:34:28irrelevant and it wasted your ad spent.
2:34:31With AI Max, you turn on the features
2:34:34and AI immediately starts showing your
2:34:36ads for a new queries like high
2:34:39performance epoxy boats and even
2:34:42lightboard surfboards for travel. It
2:34:44recognizes the intent behind these
2:34:46searches and connects them to your
2:34:48business. The final URL expansion
2:34:51feature sends the user searching for
2:34:53high performance boards to your high
2:34:56performance product page and the text
2:34:58customization feature creates the ad
2:35:00that talks about high performance
2:35:03designs in the headline. Your ads become
2:35:05more relevant, your clicks are better
2:35:08and your sales go up. Now let's talk
2:35:10about the big question. How does AIAX
2:35:13fit into bigger Google ads picture? AI
2:35:16Max versus Performance Max. This is the
2:35:19most common point of confusion. AI Max
2:35:22is an add-on for your search campaigns
2:35:24only. It's designed to make your
2:35:26existing search strategy smarter.
2:35:28Performance Max, on the other hand, is a
2:35:30complete separate campaign type that
2:35:33reaches customers across Google's
2:35:35platforms including YouTube, Gmail,
2:35:38Display, and Search. You can use both
2:35:41together, but they do different things.
2:35:44PMAX is the fullfunnel marketing while
2:35:47AMAX is maximizing your search presence.
2:35:50And what about smart bidding? Smart
2:35:53bidding is an automated bidding strategy
2:35:55that's a part of AIAX toolkit. Think of
2:35:58it this way. Smart bidding decides how
2:36:01much to pay and AIAX decides who to show
2:36:05your ads to and what to show them. They
2:36:08are a team. So, who should use AIMAX? I
2:36:11would say it's perfect for anyone who
2:36:13wants to scale their search campaigns
2:36:15and feel like they have hit a plateau
2:36:18with different current keyword strategy.
2:36:21It's especially useful if you have a lot
2:36:23of different products of services. My
2:36:26best advice will be to try it out. Run a
2:36:29simple campaign, experiment to see what
2:36:31kind of difference it makes on your
2:36:34business. It's a great way to test the
2:36:36waters without going allin. The world of
2:36:39digital marketing is constantly changing
2:36:41and staying ahead.
2:36:43>> Welcome to this session on brand
2:36:45management course. So today we will
2:36:48uncover what brand management is, why it
2:36:50is essential and how it impacts a
2:36:53business. So let us get into the first
2:36:56chapter that is introduction to brand
2:36:59management. So initially we will
2:37:01understand what is brand management. So
2:37:05brand management is a process of
2:37:07managing your brand's identity and
2:37:09ensuring it consistently aligns with the
2:37:12expectations of your target audience. So
2:37:16this includes everything from your logo,
2:37:19color palette, messaging to your
2:37:21customers, then their overall experience
2:37:24with your brand. So imagine managing a
2:37:28relationship where you constantly ensure
2:37:30that the brand's promises are delivered
2:37:33in every interaction.
2:37:36So now after we have a basic
2:37:38understanding of what is brand
2:37:40management, let us get into why is brand
2:37:44management so important. So brand
2:37:47management is more than just about
2:37:49marketing your products. It's about
2:37:52creating a distinct memorable identity
2:37:55that resonates with the customers and
2:37:58stands out in the competitive market. It
2:38:01also includes the strong brand
2:38:03management that results in customer
2:38:06loyalty, trust and even advocacy which
2:38:09are priceless for a company's long-term
2:38:12success.
2:38:14In fact, the companies with a strong
2:38:17brands can charge a premium for their
2:38:20products because customers are willing
2:38:22to pay more for a trusted brand.
2:38:26So for example,
2:38:28Nike can sell running shoes at a higher
2:38:31price compared to no name competitors
2:38:35because Nike's customers believe in the
2:38:38brand's value.
2:38:40Then we have a real life example. So
2:38:43think about Coca-Cola. Their branding is
2:38:46so consistent that just seeing their
2:38:48logo or hearing their tagline that is a
2:38:50taste, the feeling immediately brings to
2:38:54mind a feeling of joy and happiness
2:38:57regardless of the product. So that's the
2:39:00power of strong brand management.
2:39:03So let us get into the next chapter.
2:39:10So now that we understand what brand
2:39:13management is, let's take a closer look
2:39:16at the building blocks of a brand. So
2:39:19these are the foundational elements that
2:39:21help define your brand's identity and
2:39:24set you apart from the competitors. So
2:39:27let's now begin with the key brand
2:39:30elements.
2:39:31The first key brand element is logo. So
2:39:35your brand's logo is often the first
2:39:38point of contact with your audience. So
2:39:41think of Nike's swoosh or McDonald's
2:39:45golden arches.
2:39:47So these symbols are instantly
2:39:50recognizable and carry the entire
2:39:52essence of the plant. So let's now move
2:39:55to the second one we have is brand name.
2:39:58It's simple, memorable, and linked
2:40:00directly to the company's vision of
2:40:03offering everything you need. A name
2:40:06like Amazon evokes a sense of vastness
2:40:09and variety. So then, so move to the
2:40:13third one we have is tagline.
2:40:16So tagline that resonates with emotions
2:40:20and establishes a connection with the
2:40:22audience is a perfect tagline. For
2:40:26example, McDonald's I am loving it is a
2:40:29perfect example of a next level tagline.
2:40:33So let's now move to the fourth one we
2:40:35have is color palette. So colors are
2:40:38emotionally charged and should be
2:40:41selected carefully to reflect your
2:40:43brand's values. For example, Starbucks
2:40:47uses green to represent freshness,
2:40:49relaxation, and environmental
2:40:52consciousness. So after we have a basic
2:40:55understanding of a key brand element,
2:40:58let's now move on to how these elements
2:41:01actually shape a brand's identity. So
2:41:04brand's elements such as the logo, name,
2:41:07tagline, color palette, and typography
2:41:11play crucial roles in shaping how a
2:41:14brand is perceived and how it connects
2:41:17with its audience. So let's break it
2:41:19down. For example, we have the first one
2:41:22as logo. So what is it actually? So the
2:41:27logo is a visual symbol that represents
2:41:30the brand. It's often the first thing
2:41:32people notice about a brand. So it
2:41:35carries significant weight in the brand
2:41:38identity. So let's now get into the
2:41:41impact it creates. So the logo helps
2:41:44customers immediately recognize a brand
2:41:47and recall its values or personality.
2:41:50For example, we have Nike's swoosh is
2:41:52associated with the movement,
2:41:54performance and athletism instantly
2:41:58evoking ideas of action and motivation.
2:42:01So logos are very simple yet powerful
2:42:04representation of what the brand stands
2:42:07for actually. For example, think about
2:42:10McDonald's golden arts. So the logo is
2:42:14not just a symbol. It represents the
2:42:16convenience, warmth, and the
2:42:18familyfriendly fun.
2:42:21Let's now move on to the second one we
2:42:24have that is the name. So what is it?
2:42:28The brand name is the verbal identifier
2:42:30of the brand. It's typically the most
2:42:34direct way customers refer to a business
2:42:37or a product.
2:42:38impact it causes is the name
2:42:40communicates the essence of the brand
2:42:43and can influence the customer's
2:42:45perception. A simple easy to remember
2:42:48name is more likely to stick with the
2:42:50customers. For example, Amazon's names
2:42:54suggest vastness and variety which
2:42:57aligns with its mission to offer
2:42:59everything under the sun that is a to
2:43:01zed. And then we have Apple that is
2:43:05convey simplicity and innovation which
2:43:07are the core attributes of the brand's
2:43:09product. Then we have is tagline. So
2:43:13what is it? A tagline is a short catchy
2:43:16phrase that encapsulates a brand's
2:43:20promise or essence. So the impact it
2:43:23generates is it communicates with a
2:43:25brand stand for in just a few words and
2:43:28helps create a lasting impression in the
2:43:31consumer's mind. So great tagline can
2:43:34become iconic. For example, Nike's just
2:43:38do it speaks to motivation,
2:43:41perseverance, and action. It's more than
2:43:44a slogan. It's called a call to action
2:43:47that reflects the brand's empowering
2:43:49message to its audience.
2:43:52Then we have is color palette. So colors
2:43:55are fundamental elements of branding and
2:43:57are used consistently across all the
2:44:00marketing materials to create a
2:44:02recognizable and visually attractive
2:44:04brand. Then we have the impact caused by
2:44:08the colors. So colors evoke emotions and
2:44:11greatly influence the consumer's
2:44:13perceptions. So different colors can
2:44:16elicit the specific feelings and
2:44:19reactions from the people helping to
2:44:21reinforce the brand's message. For
2:44:24example, we have Coca-Cola's
2:44:27iconic red color is not just
2:44:30eye-catching. It's associated with
2:44:32excitement, joy, and celebration. It
2:44:34taps into customers emotions making them
2:44:37feel happy and energized. Similarly, so
2:44:41Starbucks's green color conveys feelings
2:44:43of relaxation, trust and sustainability.
2:44:47So let's now move on to the next. We
2:44:48have typography. So typography refers to
2:44:52the style and the arrangement of the
2:44:54text used in the brand's visual
2:44:56communications.
2:44:58So the impact it generates is the font
2:45:01choice impacts the tone and the mood of
2:45:03the brand's message. So it can give a
2:45:06brand a modern, classic, playful or a
2:45:09professional vibe. For example,
2:45:11Coca-Cola's cursive creates a nostalgic
2:45:15and friendly feeling. Whereas Rolex
2:45:19sleek and elegant serif font convex
2:45:23luxury and prestige. So let's now move
2:45:26on to understand how does the tone of
2:45:29the voice influence the customer's
2:45:32perception. So the tone of voice refers
2:45:35to how a brand communicates with its
2:45:37audience through language and messaging.
2:45:40It goes beyond the words themselves and
2:45:43is an expression of the brand's
2:45:45personality and values. The tone
2:45:48influences how customers feel about the
2:45:51brand and can shape their perception of
2:45:53its character. So here's how it works.
2:45:57The first one is old spice that is fun
2:46:00and the bold tone. So, the Old Spice
2:46:03uses humor, quirkiness, and over-the-top
2:46:06ads to create a bold, playful, bland
2:46:09personality. So, the humorous and the
2:46:12exaggerated tone of the voice makes Old
2:46:15Spikes memorable and stands out in the
2:46:18often serious world of men's grooming
2:46:21products. It positions the brand as fun,
2:46:24youthful, and fearless.
2:46:28For example, the O spices ads such as
2:46:31the man your man could smell like use
2:46:34humor and outrageous scenarios to create
2:46:37a sense of fun and boldness making the
2:46:40brand feel approachable and
2:46:42entertaining.
2:46:44So let's now move on to the second one
2:46:46we have is Rolex the refined and the
2:46:50luxury tone.
2:46:52So Rolex uses a more reserved, refined
2:46:56and luxurious tone in its communication.
2:46:59The language used is sophisticated and
2:47:03elegant, appealing to the customers who
2:47:05value exclusivity and prestige. So the
2:47:08impact it generates is the tone
2:47:12reinforces the brand's image of high
2:47:15status and luxury. It positions Rolex as
2:47:18a symbol of achievement, wealth, and
2:47:21sophistication, targeting the affluent
2:47:25customers who associate the brand with
2:47:27success. For example, Rolex ads focus on
2:47:31craftsmanship, timelessness, and
2:47:34prestige using refined language and
2:47:36imagery to emphasize a brand's
2:47:39commitment to quality and exclusivity.
2:47:42So words like precision and
2:47:44craftsmanship resonate with the
2:47:46customers who see owning a Rolex as a
2:47:49status symbol. So then let us understand
2:47:53why the tone of voice matters. So let us
2:47:56now understand this with the help of
2:47:58some key points. So let us understand
2:48:00this with the help of some key points.
2:48:03The first one is the emotional
2:48:05connection. So the tone helps forge an
2:48:08emotional connection between the brand
2:48:10and its audience. For instance, Ike's
2:48:13friendly and approachable tone makes it
2:48:16relatable and inviting while BMW's tone
2:48:20conveys a sense of premium quality and
2:48:23driving excitement. So then we have
2:48:25consistency. So maintaining a consistent
2:48:28tone across all the communication is
2:48:31crucial. A brand's tone should reflect
2:48:33its core values and personality
2:48:36consistently across all the touch
2:48:38points. So whether it's on social media,
2:48:41advertisement or customer service
2:48:43interactions.
2:48:45Then we have brand perception. So the
2:48:48tone of the voice influences how the
2:48:50brand is perceived by the target
2:48:52audience. A funny casual tone might
2:48:55appeal to the younger generations while
2:48:58a formal and authoritative tone might
2:49:01resonate with the more matured or a
2:49:03professional audience. So let's now
2:49:06understand this with the help of some
2:49:08real life examples.
2:49:11Consider Nike and its just do it slogan.
2:49:15The tone here is motivational,
2:49:18encouraging, action and perseverance. So
2:49:21this don't align with Nike's brand as a
2:49:24promoter of the athletic performance and
2:49:26achievement. The brand's language, so
2:49:29whether in ads or social media post,
2:49:32continues to inspire customers to push
2:49:35through their limits. On the other hand,
2:49:38Apple uses a tone that is simple,
2:49:40aspirational, and elegant. Their
2:49:43messaging is often minimalistic,
2:49:46focusing on the beauty and the
2:49:47innovation of their products. The tone
2:49:50reflects the brand's commitment to the
2:49:53clean design and the cutting edge
2:49:55technology. So let us now move on to the
2:49:59next chapter. Welcome back guys to this
2:50:02next chapter. So let's kick things off
2:50:05by talking about types of brand
2:50:08management. So the first one we have is
2:50:11corporate branding.
2:50:13So corporate branding is all about
2:50:16shaping the identity of the entire
2:50:18company. not just one product or
2:50:21service. So think of it as a big
2:50:24umbrella that covers everything under a
2:50:26single brand. For example, we have is
2:50:29Virgin is a fantastic example of
2:50:32corporate branding. So whether you're
2:50:34flying with the Virgin Airlines, using
2:50:37Virgin Mobile or even taking a trip to
2:50:39the space with the Virgin Galactic
2:50:42overreaching brand message is the same
2:50:44adventurous, bold and fun. The Virgin
2:50:48brand conveys these values across all
2:50:50its services and business. Which means
2:50:53no matter what you're experiencing, you
2:50:56know you're getting the same spirit of
2:50:58innovation and excitement. The benefit
2:51:01here is that everything the company does
2:51:03is linked to one big consistent image.
2:51:07It helps build trust because customers
2:51:09know that they can expect the same
2:51:12experience no matter which part of the
2:51:14company they are dealing with.
2:51:17So let's now move on to the next one
2:51:20that is product branding.
2:51:23So now let's talk about this. So product
2:51:26branding is when a company creates
2:51:29distinct brands for different products
2:51:32even though they all fall under the same
2:51:35company umbrella. The goal is to make
2:51:38each product feel like its own identity
2:51:41appealing to the different group of
2:51:43customers. For example, take Coca-Cola.
2:51:47They have created separate brands for
2:51:50products like Coca-Cola Classic, Diet
2:51:52Coke, and Coca-Cola Zero. Even though
2:51:55all these drinks come from the same
2:51:58parent company, each one has its own
2:52:00branding and targets a different group.
2:52:04So, Coca-Cola Classic is for the people
2:52:06who love the original taste. So, Diet
2:52:09Coke apples to those looking for a low
2:52:11calorie option. So, Coca-Cola Zero
2:52:14targets those who want zero sugar but
2:52:16still crave the taste of Coke. It's all
2:52:19about appealing to specific taste and
2:52:22needs while still keeping everything
2:52:24under the Coca-Cola umbrella. So, next
2:52:28up we have got another one that is
2:52:30service branding. So, this one's a bit
2:52:33different because instead of focusing on
2:52:35a physical product, you are branding the
2:52:37experience itself. So service branding
2:52:40is all about how a customer feels when
2:52:43they interact with your company. For
2:52:45example, we have Airbnb
2:52:49and it is a perfect example for service
2:52:51branding. So Airbnb is not just about
2:52:55booking a place to stay. It's about the
2:52:57feeling of belonging anywhere in the
2:52:59world. So whether you're staying in a
2:53:01chick apartment in Paris or a cozy cabin
2:53:04in the woods, Airbnb's brand is all
2:53:07about creating memorable personal
2:53:09experience that make you feel at home
2:53:11wherever you go. So it's not just a
2:53:14service, it's an experience that
2:53:16connects emotionally with the customers.
2:53:19So then we will move on to the next one
2:53:21that is something a little more personal
2:53:24that is personal branding. So this is
2:53:27all about you as a person building your
2:53:30own brand. It's how you present yourself
2:53:33to the world especially if you are in a
2:53:36public facing role or an entrepreneur.
2:53:39Then we have a perfect example Winfrey
2:53:42is a perfect example of a personal
2:53:44branding done right. So everything she
2:53:47does whether it's a TV show, her
2:53:49magazine or her philanthropic work
2:53:53reinforces her brand that is trust,
2:53:55empowerment and inspiration. She's built
2:53:58a personal brand around helping others
2:54:00live their best lives and everything she
2:54:02touches reflects their core values. So
2:54:05when you build a personal brand, you are
2:54:07really shaping how people perceive you
2:54:10and what you stand for. And just like
2:54:13any brand, consistency is always the
2:54:16key. Opera didn't just become a
2:54:18household name overnight. She worked on
2:54:21building and maintaining that image for
2:54:23years. And it's all about staying true
2:54:26to your message.
2:54:28Now, let's talk about employer branding.
2:54:31So, employer branding is all about how
2:54:34your company is viewed as a place of
2:54:36work. It's not just about attracting
2:54:39customers. It's about attracting the
2:54:41best employees. So look at Google. Their
2:54:45employer brand is so strong that people
2:54:47are constantly trying to work there.
2:54:50They have built a reputation as an
2:54:51innovative, creative, and a fun
2:54:54workplace. Perks like flexible work
2:54:57hours, free meals, and a culture of
2:54:59creativity are all a part of Google's
2:55:02employer branding. So by cultivating a
2:55:05work environment that reflects their
2:55:07values, they attract people who are
2:55:09passionate about technology and
2:55:11innovation and who want to be a part of
2:55:14their company that values collaboration
2:55:16and creativity. So employer branding is
2:55:19a key because in today's competitive job
2:55:22market, talented professionals are
2:55:24looking for companies that align with
2:55:26their personal values. So if you have a
2:55:29strong employer brand, you will not only
2:55:31attract great talent but also retain it.
2:55:35So let's now move on to the real life
2:55:38example. So let's put all this into one
2:55:42perspective with a real life example
2:55:45that is
2:55:47Nike is a prime example of how branding
2:55:50can work across different strategies. So
2:55:54Nike's corporate brand is all about
2:55:56inspiring athletes around the world to
2:55:59achieve the greatness. They don't just
2:56:01sell shoes. They sell the idea of
2:56:04pushing yourself to be better every day.
2:56:07The message runs through all their
2:56:09products and marketing campaigns. But
2:56:12when you look at Nike Air,
2:56:16that product has its own brand identity,
2:56:19targeting the athletes who want the top
2:56:21performance, while the Nike Free line
2:56:24focuses more on the comfort and the
2:56:26flexibility. Nike also uses service
2:56:30branding with apps like the Nike
2:56:32Training Club where the focus is on
2:56:34creating a personalized workout
2:56:37experience that motivates and help
2:56:39people improve their fitness. So Nike
2:56:42seamlessly integrates corporate
2:56:45branding, product branding, and even
2:56:48service branding to create an
2:56:50overreaching identity that's not only
2:56:53recognizable but also emotionally
2:56:55compelling. So each of these strategies
2:56:58help companies manage their brand image,
2:57:01connect with different audiences and
2:57:04stand out in the competitive markets. So
2:57:07whether you are running a large
2:57:08corporation or building your own
2:57:10personal brand, understanding these
2:57:13approaches is a key to creating a strong
2:57:16and recognizable presence. So let's now
2:57:19move on to the next chapter.
2:57:24All right, let's get into one of the
2:57:26most exciting parts of branding. So, how
2:57:30brands grow? It's all about the brand
2:57:33strategies. It's all about how companies
2:57:36can expand their market presence, keep
2:57:39their customers loyal, and find new ways
2:57:41to make money. So, there are several key
2:57:44strategies brands use to make this
2:57:46happen. So, let's explore each one and
2:57:49see how they work in the real world.
2:57:53So
2:57:55let's start with the two strategies that
2:57:57are often confused with the brand
2:58:00extension and the line extension. So
2:58:03brand extension is all about when a
2:58:06company takes its established brand and
2:58:08introduces a new product or a service in
2:58:11a different category. So the goal here
2:58:14is to leverage the trust and the
2:58:16recognition the brand already has and
2:58:20expand into a new market. But then line
2:58:23extension is when a company introduces
2:58:26variations of an exciting product like
2:58:28new flavors, sizes or formulations. The
2:58:32goal here is to meet the different
2:58:34consumer needs with the same product
2:58:37category. So without changing the core
2:58:40identity of the product. So then again
2:58:43coming back to brand extension how that
2:58:47works. So take Apple for example. So
2:58:50they started with computers and then
2:58:52over time they expanded their brand to
2:58:55include smartphones, tablets and
2:58:58variables like the Apple smart watch.
2:59:01When Apple launched the iPhone they
2:59:03didn't need to start from the scratch.
2:59:06Their brand was already associated with
2:59:08quality, design and innovation. So when
2:59:12people saw Apple releasing new products,
2:59:14they trusted that the same quality would
2:59:16carry over. But then coming back to line
2:59:19extension,
2:59:21we will take the example of Coca-Cola.
2:59:23They already have the Coca-Cola classic,
2:59:26but they have introduced several line
2:59:28extensions such as Diet Coke, Coca-Cola
2:59:31Zero, and Coca-Cola Cherry. So this
2:59:34products still belong to the Coca-Cola
2:59:36family but they cater the different
2:59:39preferences diet options for the health
2:59:42conscious consumers or new flavors for
2:59:44the adventurous drinkers.
2:59:47So then coming back to the brand
2:59:49extension why it works? So brand
2:59:52extension works because it taps into the
2:59:55brand's existing customer base and
2:59:58builds on their trust. So the customer
3:00:00already trust Apple's design and
3:00:03performance. So they are more likely to
3:00:05try out their new products like the
3:00:08iPhone or the Apple watch. So
3:00:10essentially the brand gets to expand new
3:00:12markets without needing to start from
3:00:15the scratch with a new brand. Then
3:00:17coming back to the line extension we
3:00:19have that helps companies retain and
3:00:22attract more customers by giving them
3:00:25more choices within the same product
3:00:27category. So if a customer loves
3:00:30Coca-Cola but wants a sugar-free option,
3:00:32they can choose the Coca-Cola Zero
3:00:34without leaving the brand. So it's an
3:00:37easy way to expand the market share
3:00:40without needing a whole new product
3:00:42line. Then understand the house of brand
3:00:46versus the branded house. So let's move
3:00:49to the tragic choice companies face when
3:00:52managing their portfolio of brands. that
3:00:55is the house of brands versus the
3:00:57branded house. So house of brands what
3:01:02does that stand for? So house of brands
3:01:05is when a company owns several distinct
3:01:08brands that each have their own identity
3:01:11and marketing. So each brand operates
3:01:14independently and has its own target
3:01:17audience. Whereas the branded house on
3:01:21the other hand is when a company uses
3:01:23one central brand name across all its
3:01:26products and services creating a unified
3:01:29experience. The company is a brand and
3:01:32every product or the service under that
3:01:35umbrella carries the same brand
3:01:37identity. Then coming back to the house
3:01:40of brands we have Proctor and Gamble
3:01:42that is a PNG is a great example. They
3:01:46own the several different brands like
3:01:48the tide, Pampers, Gillette and Ole. So
3:01:52these brands don't carry the Proctor and
3:01:55Gamble name on the packaging and each
3:01:58has its own distinct identity. Tide is
3:02:01known for its powerful cleaning. Pampers
3:02:04is trusted for baby care and agility is
3:02:07all about shaving innovation
3:02:10and PNG doesn't try to merge this
3:02:12brands. They allow them to live
3:02:14independently and appeal to different
3:02:17group of customers.
3:02:19Whereas branded house, take Google as a
3:02:22perfect example of a branded house. All
3:02:24of their products from Google search to
3:02:27Google maps, Google drive and even
3:02:29Google pixel phones carry the Google
3:02:32brand. There's no need to create
3:02:34different brand identities for each
3:02:36product because they all fit into the
3:02:38same vision. providing accessible,
3:02:41reliable and innovative tech solutions.
3:02:44Then coming back to the house of brands,
3:02:47why it works? So a house of brands works
3:02:50well when a company wants to appeal to
3:02:53the different audiences with different
3:02:55needs and preferences. So by keeping the
3:02:58brands separate, PNG can target distinct
3:03:01markets without one brand dilating the
3:03:04other's image. So each brand can have
3:03:07its own messaging and personality
3:03:09tailored to its specific customer. Then
3:03:13coming back to the branded house we have
3:03:16a branded house works well when a
3:03:18company wants to create a cohesive brand
3:03:21experience across all the products and
3:03:24services. So by using one consistent
3:03:27brand, Google can build customer loyalty
3:03:30and recognition across all their
3:03:32offerings. So when you trust Google
3:03:35search, you are more likely to trust the
3:03:37Google maps or Google Drive because they
3:03:40all share the same brand values and the
3:03:43userfriendly experience.
3:03:46So let's now move on to one of the
3:03:48important concepts that is brand
3:03:52revitalization.
3:03:54So sometimes brand need a little refresh
3:03:57to stay relevant. So this is where brand
3:04:00revitalization comes in. Brands that
3:04:03have been around for a while may need to
3:04:06reinvent themselves to appeal to the new
3:04:08customers or keep their existing
3:04:11audience engaged. So let us understand
3:04:14what is brand revitalization.
3:04:17So brand revitalization is when a
3:04:20company updates or changes its brand
3:04:22identity, messaging or products to
3:04:26reconnect with the customers and stay
3:04:28fresh in a competitive market.
3:04:30>> [gasps]
3:04:30>> So let us now understand how it works.
3:04:33So take the example of Pepsi is a
3:04:36classic example. So over the years they
3:04:39have updated their logo packaging and
3:04:42even their marketing campaigns to
3:04:44reflect the changing customer attitudes.
3:04:48Pepsi has had to stay relevant by
3:04:51focusing on youth culture and the
3:04:53trendiness. Something that's at the
3:04:56heart of their brand. So let us now
3:04:59understand why it works. So
3:05:01revitalization allows a brand to adopt
3:05:04the new market conditions or consumer
3:05:07preferences. So it's about giving the
3:05:09brand a modern twist while still
3:05:12retaining the core values that made it
3:05:15successful in the first place.
3:05:18For example, for Pepsi, it was staying
3:05:21relevant to the younger generations and
3:05:24adapting their messaging to the pop
3:05:26culture has helped them stay competitive
3:05:30against Coca-Cola.
3:05:32So let us now understand another concept
3:05:36that is niche branding. So this is when
3:05:39a company focuses on a specific narrow
3:05:43segment of the market instead of trying
3:05:45to appeal to everyone. So niche branding
3:05:48is about catering to a particular group
3:05:51with specialized needs.
3:05:54So what is it? So niche branding
3:05:57involves identifying and targeting a
3:05:59specific customer segment with a
3:06:02tailored products messaging and
3:06:04experiences.
3:06:06Now let us understand how it works. Take
3:06:09an example of Tesla. So Tesla doesn't
3:06:12make any car. They focus on creating
3:06:15luxury electric vehicles that cater to a
3:06:18market of the eco-conscious consumers
3:06:21who also want the cutting edge
3:06:23technology. So Tesla is about
3:06:25innovation, sustainability and
3:06:28performance. So which resonates with the
3:06:31specific group of customers who value
3:06:33these traits.
3:06:35Now you must be thinking why it works.
3:06:39So by focusing on a niche market, Tesla
3:06:42can build customer loyalty stronger.
3:06:46Their branding is deeply tied to their
3:06:49audience's value that is innovation,
3:06:51sustainability, and performance. It's a
3:06:54powerful way to connect with a specific
3:06:57group. And because Tesla is offering
3:06:59something unique, they can command a
3:07:02premium price and build long-term
3:07:05customer relationships. Now let's
3:07:09understand this with the help of a real
3:07:11life example. So let's zoom in on Tesla
3:07:14as a real life example. So Tesla's
3:07:17branding is all about innovation and
3:07:19sustainability. They have curved out a
3:07:21niche market of environmentally
3:07:24conscious consumers who are looking for
3:07:26luxury electric vehicles that offer
3:07:29cutting edge technology. So Tesla's
3:07:32commitment to the eco-friendly driving
3:07:34and advanced technology makes it apping
3:07:37to those who want to be at the forefront
3:07:40of the green innovation while enjoying a
3:07:43high performance driving experience. So
3:07:46the Nia branding allows Tesla to be seen
3:07:50not just as a car manufacturer but as a
3:07:53lifestyle choice. It's more than just
3:07:56driving. It's about embracing the future
3:07:58of technology and sustainability. So
3:08:01these strategies help brands grow, stay
3:08:05competitive and connect with the
3:08:06customers in the deeper ways. So let's
3:08:10now move on to the next chapter.
3:08:15We often hear some terms like marketing
3:08:18and branding tossed around together, but
3:08:22they're actually two very different
3:08:24things. and understanding the difference
3:08:27between the two is a key to building a
3:08:29strong, recognizable and successful
3:08:32brand. So let's start by diving into
3:08:35what these terms really mean and why
3:08:39they are so important. So let us start
3:08:42with branding that is a foundation. So
3:08:45branding is the foundation of a house.
3:08:47It's what your brands stands for. the
3:08:50core values, personality, and image that
3:08:53you project to the world. So, it's the
3:08:56overall identity that customers
3:08:58recognize, connect with, and trust over
3:09:01time. So, it includes elements like your
3:09:04logo, the color scheme, and your company
3:09:07values, and even your tone of voice in
3:09:09the communication. But branding goes
3:09:12deeper than just visuals or messaging.
3:09:15It's about how people feel when they
3:09:18think about your company.
3:09:20For example, whenever you hear Nike, you
3:09:24probably think of athletism,
3:09:27determination, and empowerment.
3:09:30So that's because Nike has successfully
3:09:33built a brand around the idea of pushing
3:09:36limits and achieving greatness.
3:09:39Now let's talk about marketing,
3:09:42the strategy to communicate your brand.
3:09:45So if branding is a foundation,
3:09:48marketing is like the houses's interior.
3:09:51It's how you communicate the brand's
3:09:53value to the world and drive action. So
3:09:57marketing is about creating awareness,
3:09:59attracting customers, and generating
3:10:02sales through various tactics. So
3:10:05marketing includes things like
3:10:07advertisements, social media post, email
3:10:10camps, SEO, and even public relations.
3:10:14So essentially marketing is about
3:10:17telling your audience why your brand is
3:10:19relevant, solving their problems and
3:10:22getting them to act. So whether that's
3:10:24making a purchase, signing up for a
3:10:27newsletter or sharing your content. So
3:10:30while branding is about who you are and
3:10:33what you stand for, marketing is about
3:10:36how you communicate the message to the
3:10:38world and inspire the action. So now
3:10:41let's understand how brands make and
3:10:44deliver on their promises over time. So
3:10:46the first point is making promises. Now
3:10:49it's one of the most crucial aspects of
3:10:51branding is a promise that a brand makes
3:10:54to its customers. Then let me ask you
3:10:57what does your brand promise? So think
3:11:00about the promises that Coca-Cola makes.
3:11:04It promises to deliver a refreshing,
3:11:07happy, and joyful experience every time
3:11:10you take a sip. Or think about Tesla.
3:11:13They promise innovation and a
3:11:15sustainable future with their electric
3:11:17cars. Your brand promise is a reflection
3:11:20of what you want customers to feel,
3:11:23experience, and expect from you. But
3:11:26here's the catch. A promise is only
3:11:29valuable if you deliver on it. If your
3:11:31brand promises something but fails to
3:11:33deliver, that trust evaporates quickly
3:11:36and it's hard to rebuild. So,
3:11:38consistency is the key over here. Now,
3:11:41let's move on and understand delivering
3:11:43on your promises. So, how do brands
3:11:47actually deliver on their promises over
3:11:49time? So, it's all about consistency and
3:11:52the customer experience. A brand needs
3:11:55to be consistent across all the touch
3:11:57points whether it's online, in store or
3:12:00in customer service. So every
3:12:02interaction should reinforce what the
3:12:05brand stands for. For instance, Apple
3:12:08has built its brand on innovation,
3:12:11simplicity, and premium quality. So from
3:12:14the design of their products to the
3:12:16retail stores and customer service,
3:12:19everything they do reflects these
3:12:21values. So if you walk into an Apple
3:12:24store, you are greeted with a clean,
3:12:26sleek, modern environment. The customer
3:12:29service is always topnotch, making you
3:12:32feel like a valued customer. So Apple
3:12:35doesn't just talk about innovation, they
3:12:38show it in every interaction. But it's
3:12:40not just about the big brands. Small
3:12:43businesses can use the same principles.
3:12:46So, imagine a local cafe that promises
3:12:49to deliver a cozy, homey experience with
3:12:52every cup of coffee. The barista knows
3:12:55your name. The decor is warm and
3:12:58inviting, and the smell of fresh coffee
3:13:00fills the ear that's delivering on a
3:13:03promise of comfort and warmth. So, over
3:13:05time, customers will come to expect that
3:13:08same experience every time they walk in.
3:13:12So let's now understand this with the
3:13:14help of a real life example. So now
3:13:17let's take a real life example to make
3:13:20this clear. So let's talk about Nike. So
3:13:23Nike's brand promise is all about
3:13:25inspiring the athletes to reach their
3:13:27full potential no matter who they are.
3:13:31Their iconic slogan just do it reflects
3:13:34this bold empowering message. So Nike
3:13:37delivers on its promises through high
3:13:40performance products. impactful
3:13:42marketing and the athlet sponsorships.
3:13:46Their products are designed to enhance
3:13:48the physical performance and inspire the
3:13:51empowerment. Now, Nike creates an
3:13:54emotional connection, making you feel
3:13:56capable of achieving more when wearing
3:13:59their gear. So, marketing campaigns
3:14:02feature both professional athletes and
3:14:05everyday people, highlighting Nike's
3:14:08role in helping them perform at their
3:14:10best. So Nike has built trust over time
3:14:13by constantly delivering on its promise
3:14:16through quality products, campaigns and
3:14:19sponsorships.
3:14:20So let's now move on and understand how
3:14:24brands build the trust and loyalty. So
3:14:27consistency plus value is always equal
3:14:30to loyalty. So think about it. When
3:14:33brands consistently deliver on their
3:14:36promises, they build trust. And trust is
3:14:38crucial to customer loyalty. So if a
3:14:41brand promises one thing but the
3:14:44experience doesn't live up to their
3:14:45expectations, customers will look
3:14:48elsewhere.
3:14:49For example,
3:14:51take Starbucks. Starbucks promises a
3:14:54consistent highquality coffee experience
3:14:57every time you walk into one of the
3:14:59stores. So consistency builds trust. So
3:15:03when a brand delivers the same
3:15:05experience consistently, whether it's
3:15:07the taste of the coffee or the
3:15:09ambiencece of a store, customers know
3:15:11what to expect. So this reliability
3:15:14fosters trust, encouraging customers to
3:15:16return time and time again.
3:15:20Then we have is branding becomes a
3:15:23ritual. Just like Starbucks has become a
3:15:26part of people's daily routines, strong
3:15:29branding can embed itself in the
3:15:31customer's lives. The more a brand is
3:15:34integrated into their day-to-day, the
3:15:36stronger its connection with them. Then
3:15:40we have creating a real value. So
3:15:43customers stay loyal to the brands that
3:15:45provide genuine value. So whether it's
3:15:48through highquality products or the
3:15:50exceptional customer service or
3:15:52reliability, brands that prioritize the
3:15:55customer experience, foster stronger
3:15:58relationships and ensure the long-term
3:16:01retention.
3:16:02Then we have is branding is an ongoing
3:16:05process. So successful branding is not a
3:16:09one-time event but a continuous effort.
3:16:12A brand must consistently meet the
3:16:14customer expectations, adapt to the
3:16:17changing needs and deliver value in
3:16:20every interaction to maintain its
3:16:22standing.
3:16:24Then we have is building customer
3:16:26loyalty. So trust and value go hand in
3:16:30hand in developing the lasting customer
3:16:33relationships. A brand that keeps
3:16:36delivering on its promises is more
3:16:38likely to foster the long-term loyalty,
3:16:41ensuring customers return over the
3:16:44years.
3:16:46Now, now as we have a basic
3:16:48understanding of how brands build trust
3:16:50and loyalty, let's now move on to the
3:16:53last chapter. So, welcome back guys to
3:16:56this last chapter in brand management.
3:17:00So, now let's talk about the role of a
3:17:02brand manager. So if you think about
3:17:05brand management as building and
3:17:07nurturing a brand, then the brand
3:17:09manager is the person who is in charge
3:17:11of making it all happen. They're the
3:17:14ones that oversee everything related to
3:17:17the brand from its overall strategy to
3:17:19its daily activities. So what exactly
3:17:22does a brand manager do? The first one
3:17:25we have is he is creating and
3:17:28maintaining the brand's identity. So
3:17:30then the brand manager is responsible
3:17:33for making sure the brand's identity
3:17:36stays consistent across all the touch
3:17:38points. They are the guardian of the
3:17:40brand's image, tone of the voice and
3:17:43messaging. Then now how it works. So
3:17:47this means ensuring that the brand's
3:17:49logo, color palette, font and even the
3:17:52tone of the voice and communications are
3:17:55always in line with the brand's core
3:17:57identity. For example, Coca-Cola's
3:18:00cheerful tone, vibrant red color, and
3:18:03the nostalgic messaging are all
3:18:05consistent across their packaging,
3:18:07advertisements, and the digital
3:18:09channels. Now, the second one we have is
3:18:14developing brand strategy. The brand
3:18:16manager is responsible for developing
3:18:19the long-term strategies to grow the
3:18:21brand. So this involves setting clear
3:18:24goals, understanding the target market
3:18:26and identifying the opportunities for
3:18:28the brand to expand or evolve.
3:18:32For example, if a brand is looking to
3:18:34target a younger audience, the brand
3:18:37manager might develop a campaign or a
3:18:39product offering tailored to its
3:18:41demographic. So Nike is just do it.
3:18:45Campaign is a great example. They
3:18:47consistently develop the strategies
3:18:49around empowering athletes of all kinds
3:18:52from professionals to everyday people.
3:18:56Now we have is managing marketing
3:18:59campaigns.
3:19:00A big part of a brand manager's role is
3:19:03overseeing the marketing campaigns. They
3:19:06work closely with the marketing teams to
3:19:08ensure that the campaign aligns with the
3:19:10brand's message and goals. Now let us
3:19:13understand how it works. Think of it
3:19:16like the orchestrating a big event. The
3:19:18brand manager makes sure every aspect of
3:19:22the campaign from the visuals to the
3:19:24messaging fits within the brand's
3:19:26identity. For instance, when Apple
3:19:29launches a new iPhone, the campaign is
3:19:32tightly aligned with their values of
3:19:34simplicity, innovation, and elegance.
3:19:37Then we have customer research and
3:19:40feedback. So brand managers are
3:19:42constantly in touch with the customers
3:19:44collecting feedback and researching the
3:19:47customer needs. So this helps them
3:19:49understand how the brand is being
3:19:51perceived and what customers are really
3:19:54looking for. So let us now understand
3:19:57how it works. By using surveys, social
3:20:00media monitoring, and customer feedback
3:20:03loops, brand managers gain insights into
3:20:06whether their brand is meeting the needs
3:20:09of its audience or if there's room for
3:20:11improvement. A great example is how
3:20:15Starbucks listens to their customers
3:20:17feedback to improve their products and
3:20:20create new experience like introducing
3:20:22the seasonal drinks or the loyalty
3:20:25programs.
3:20:27Then we have is crossf functional
3:20:29collaboration. So brand managers work
3:20:32across various teams including
3:20:34marketing, design, product development
3:20:37and even sales. So they ensure that all
3:20:40the departments are working in harmony
3:20:42to support the brand's mission. [snorts]
3:20:45Then let us now understand how it works.
3:20:49For example, if a new product is being
3:20:51launched, the brand manager will
3:20:53collaborate with the product team to
3:20:55ensure the product aligns with the
3:20:57brand's identity and values. They also
3:21:00work with the marketing to ensure the
3:21:03launch is properly communicated to the
3:21:05customers like how Tesla collaborates
3:21:08internally to make sure their vehicles
3:21:11are not just cars but extension of their
3:21:14brand's focus on innovation. So now
3:21:17after that we have understood the role
3:21:20of a proper brand manager. So here are
3:21:23some key takeaways to remember when it
3:21:25comes to the brand management and the
3:21:27role of a brand manager. So branding is
3:21:30a long-term effort. It's not just about
3:21:33a logo or a slogan. It's about shaping
3:21:36and maintaining a consistent identity
3:21:39over time. A brand manager is the
3:21:41brand's keyword. They ensure that the
3:21:44brand stays true to its values while
3:21:47also evolving to meet the market demands
3:21:49and the customer expectations. So
3:21:52branding goes beyond visuals. It's about
3:21:54creating an emotional connection with
3:21:56the audience through consistent
3:21:58messaging, values and experience.
3:22:01Then we have collaboration is essential.
3:22:04The brand manager works closely with the
3:22:06teams across the company to ensure that
3:22:09the brand is communicated and
3:22:11consistently both internally and
3:22:13externally. Then we have customer
3:22:15feedback is the key to successfully
3:22:17manage your brand is crucial to
3:22:19constantly gather insights from the
3:22:21customers to ensure the brand remains
3:22:24relevant and resonant. So let's now move
3:22:28on to the conclusion. So, in conclusion,
3:22:31brand management is a lot more than just
3:22:34marketing or selling products. It's
3:22:36about creating a lasting connection with
3:22:38your customers, staying true to your
3:22:41brand's identity, and constantly
3:22:43evolving to meet their needs. A brand
3:22:46manager is the person who ensures this
3:22:49process runs smoothly from developing
3:22:51strategies to managing marketing
3:22:54campaigns and collecting feedback. So at
3:22:56the end of the day, the goal of brand
3:22:58management is to create a brand that the
3:23:00customers trust, love and feel connected
3:23:03to. One that delivers on its promises
3:23:06time and time again. So whether you are
3:23:09managing a global powerhouse like Nike
3:23:12or a small startup, the principles of a
3:23:15good brand management apply to all. So
3:23:18remember, branding is an ongoing journey
3:23:20and a great brand manager is always
3:23:23navigating it with a passion,
3:23:25consistency, and a deep understanding of
3:23:28what customers want. That's how you
3:23:31build a brand that stands the test of
3:23:33time. So that's it. Congratulation guys
3:23:37on completing your journey into the
3:23:39brand management course. You have now
3:23:41got a solid understanding of what brand
3:23:44management is all about and why it plays
3:23:47such a powerful role in the business
3:23:50world. From the basics to the most
3:23:52exciting aspects of building and growing
3:23:54a brand, you have explored how brands
3:23:57shape perception, build loyalty, and
3:24:00create lasting value. Most importantly,
3:24:03you have realized the true impact a
3:24:06strong brand can have. Not just on
3:24:08customers, but on an entire business. As
3:24:12you move forward, use this foundation to
3:24:14think creatively. Act strategically and
3:24:17build brands that truly stand out.
3:24:20Thanks for being part of this journey.
3:24:22Keep exploring, keep creating, and let
3:24:25your brand building skills shine.
3:24:27Instagram isn't just for scrolling
3:24:29through photos and videos. It's a
3:24:31serious business platform that can drive
3:24:34real revenue for you. What if you could
3:24:36build a loyal following, create content
3:24:38that truly connects, and turn your
3:24:40Instagram account into money-making
3:24:42machine? Sounds good to be true? Well,
3:24:45stick around because I'm going to show
3:24:47you exactly how to do it. This isn't
3:24:49just a typical Instagram marketing
3:24:51tutorial. This course is gamechanging
3:24:54because we are not just teaching you how
3:24:56to post pretty pictures or chase viral
3:24:58trends. We are giving you a strategic
3:25:01long-term approach to Instagram
3:25:02marketing that focuses on building a
3:25:05sustainable brand, growing your
3:25:07engagement, and turning your Instagram
3:25:09account into reliable revenue stream. So
3:25:12whether you're just getting started or
3:25:13looking to scale your existing account,
3:25:16here's a key breakdown of all the
3:25:17sections we are going to cover. First,
3:25:19we'll look at Instagram marketing
3:25:21fundamentals. We'll reframe Instagram
3:25:24marketing as a business endeavor and not
3:25:26just casual hobby. You learn by building
3:25:28a sustainable brand and engaging with
3:25:30your audience consistently is the key to
3:25:33long-term success, not chasing fleeting
3:25:35virality. Second, optimizing your
3:25:38Instagram profile. We'll talk about how
3:25:40to set up your winning profile. From
3:25:42choosing the perfect username to writing
3:25:44a compelling bio and selecting a
3:25:46professional profile picture, we will
3:25:48cover it all. Plus, we'll also discuss
3:25:50Instagram CTAs to drive action and
3:25:52engagement. Third, creating content that
3:25:55drives engagement. In this section, we
3:25:58will dive into the types of Instagram
3:25:59content you should be posting, post,
3:26:02stories, keros, and reels, and why each
3:26:04one is essential for growing your brand.
3:26:07We'll also introduce you the 531 content
3:26:09rule to balance valuriven post, personal
3:26:12updates, and promotional content.
3:26:14Fourth, using Instagram features for
3:26:16growth. We'll explore Instagram threads
3:26:19and how it can be a gamecher for
3:26:21building community and engagement. Plus,
3:26:23I'll show you how to use Canva to design
3:26:26eye-catching content for Instagram and
3:26:28create consistent branding that makes
3:26:31you stand out. Fifth section, we'll be
3:26:33talking about Instagram ads and
3:26:34monetization about real money. We'll get
3:26:37into Instagram ads, how to run effective
3:26:40campaigns, and track the results with
3:26:41tools like Social Blade. We'll also
3:26:43explore various ways to monetize your
3:26:45Instagram account from brand deals to
3:26:47affiliate marketing, digital products
3:26:49and courses. understanding Instagram
3:26:51analytics and improving engagement. And
3:26:53to wrap it up, we'll look at how to
3:26:55analyze your Instagram data and
3:26:57understand your audience's behavior.
3:27:00You'll learn how to use Instagram
3:27:01insights and track engagement metrics to
3:27:03optimize your content strategy for
3:27:05maximum growth. Plus, I'll be sharing a
3:27:08few advanced strategies to boost your ad
3:27:10engagement and organic reach. And by the
3:27:13end of this video, you'll have a clear
3:27:14road map for taking your Instagram
3:27:16account from basic to business level
3:27:19success. So, make sure to stick with me
3:27:21till the end because we will cover all
3:27:22the tools, strategies, real life case
3:27:24studies you need to know to succeed on
3:27:27Instagram. Let's first reframe and
3:27:29understand what Instagram marketing
3:27:31actually is. Instagram isn't just about
3:27:33sharing pretty pictures or checking out
3:27:35cool videos anymore. It's actually a
3:27:38serious business tool that you can use
3:27:41to build a brand, grow an audience, and
3:27:43make real money. So, what's the
3:27:45difference between those who just post
3:27:47for fun and those who actually build a
3:27:49brand on Instagram? Well, the key is
3:27:52consistency, value, and engagement. This
3:27:55course is all about teaching you how to
3:27:57make Instagram work for you in the long
3:27:59run, not just chasing viral trends or a
3:28:02quick spike. The goal is to create
3:28:04sustainable growth by offering your
3:28:06audience consistent value engaging with
3:28:09them and turning that engagement into
3:28:12real income. Now before we go deeper
3:28:14into the strategy, let's take a quick
3:28:17moment to talk about the types of
3:28:18Instagram accounts you can have.
3:28:21Understanding this is a key to set your
3:28:23own Instagram right away. The first type
3:28:26of account you'll see is the personal
3:28:27accounts. Now these accounts are just
3:28:30for you and your friends. Nothing wrong
3:28:32with that, but it won't help you build a
3:28:35brand or grow an audience. So let's see
3:28:38how you can actually switch to creator
3:28:40and business account type. From here
3:28:41you'll get the options in the settings
3:28:43and activity where you can just click on
3:28:45account types and tools. There you can
3:28:47just switch to professional account and
3:28:49you'll be getting two options business
3:28:51or creator whichever suits your business
3:28:54needs. You can just select that and
3:28:56proceed with the creator account or
3:28:58business account. So the second type of
3:29:00account is the business account. Now
3:29:01business accounts are perfect if you're
3:29:03running a brand, a store or anything
3:29:05professional. These accounts will give
3:29:07you access to business tools like
3:29:09analytics and ads. Then we've got
3:29:12creator accounts. Now creator accounts
3:29:14are great for influencers, content
3:29:16creators, or anyone who wants to build a
3:29:18personal brand. They come with features
3:29:21like insights and tools for engaging
3:29:23with your audience. Now, if you're
3:29:26serious about growing your presence and
3:29:28monetizing your content, you will want
3:29:30to go with either a business or creator
3:29:32account. These accounts will give you
3:29:35features you need to know to succeed.
3:29:37The third step we'll talk about is niche
3:29:40plus branding and consistency to stand
3:29:43out in a crowded market. Let's talk
3:29:45about niche selection. Instagram is
3:29:48crowded. There are millions of accounts
3:29:50out there and it can be hard to stand
3:29:53out. So, how do you make sure your
3:29:55content doesn't get lost in the noise?
3:29:57The answer is focus on a niche. A niche
3:30:00is specific topic or industry you focus
3:30:03on like fashion, fitness, travel or
3:30:06tech. When you choose a niche, you
3:30:08attract a dedicated audience that are
3:30:11interested in exactly what you're
3:30:13posting. Let's say for example, if about
3:30:16sustainable fashion, focus on that.
3:30:19You'll be able to connect with people
3:30:21who care about that topic, too. Now,
3:30:23let's talk about branding. Your brand is
3:30:26who you are and what you stand for. Do
3:30:29you want to be seen as professional,
3:30:31fun, or innovative? Your branding should
3:30:34match your personality and the message
3:30:36you want to send. But then branding
3:30:38doesn't stop at looks. It's about
3:30:40consistency. Being consistent with your
3:30:43content style, posting schedule, and the
3:30:46tone helps your audience trust you and
3:30:48keeps them coming back. So, pick a
3:30:51niche, set your brand, and stick to it.
3:30:53Next, we'll talk about how you can build
3:30:55a cultlike audience. Okay, let's take up
3:30:58a notch now. It's not just about getting
3:31:00followers. It's about getting engaged
3:31:03followers. And here's the thing,
3:31:05engagement matters more than followers
3:31:08count. Having thousands of followers
3:31:10means nothing if no one is interacting
3:31:13with your post. So, how do you build a
3:31:16curl-like audience? The secret is to
3:31:18connect with your followers, respond to
3:31:20comments, share behind thes scenes
3:31:22moment, and make your audience feel like
3:31:25they are the part of something special.
3:31:27The more you engage, the more they'll
3:31:29stick around and support you. Next,
3:31:31we'll talk about the content formula,
3:31:33which is the emotion, value, and
3:31:35entertainment. Let's move on to the
3:31:37content creation. When it comes to
3:31:40Instagram, there's a simple formula you
3:31:42should follow for creating post that
3:31:44people love, which is emotion plus value
3:31:48plus entertainment. Talking about
3:31:50emotion, first make sure your content is
3:31:53relatable. Share stories that your
3:31:55audiences can connect with on a personal
3:31:58level. Value. Give your audience
3:32:01something they can use. It could be a
3:32:03helpful tip, a tutorial, or anything
3:32:06that adds value to their day. Next,
3:32:09we've got entertainment. Finally, make
3:32:11your content fun or interesting. People
3:32:14come to Instagram for entertainment,
3:32:16too. So, don't forget to entertain your
3:32:18audience with humor or creativity. This
3:32:21formula will help you create content
3:32:23that resonates with your followers,
3:32:25builds a strong relationship, and gets
3:32:28them to engage more. Now, let's talk
3:32:31about a simple but effective strategy
3:32:34called the 531 rule. This rule helps you
3:32:37find a perfect balance between
3:32:39valuedriven post and promotions. Here's
3:32:43how it works. Five value post. These
3:32:46should be posts that educate, inspire or
3:32:49entertain your audience. Basically,
3:32:51anything that offers value. Then three
3:32:54promotional post. These are posts where
3:32:57you can promote your product, services
3:33:00or anything that's relevant to your
3:33:02brand. One, personal post. This post
3:33:05gives your audience a glimpse of who you
3:33:08really are. Share something personal
3:33:10that helps your followers connect with
3:33:13you on a deeper level. Now, this rule
3:33:16keeps things balanced so your audience
3:33:18gets value, sees promotions without
3:33:21feeling overwhelmed and gets to know the
3:33:23real you. So guys, that's a wrap- up for
3:33:26section one. Now you know how to start
3:33:28building a solid Instagram foundation.
3:33:31You have learned about the types of
3:33:33accounts, how to pick a niche, the
3:33:35importance of engagement over followers,
3:33:38how to create content that resonates
3:33:40with your audience. So are you ready for
3:33:42the next step? Let's move on to our next
3:33:44section where we will dive into profile
3:33:46optimization and show you how to make
3:33:49your Instagram stand out in the crowded
3:33:51market. Section two is profile and
3:33:54setup. Let's start with one of the most
3:33:57important things, your username. This is
3:33:59the first thing people see. So, it has
3:34:02to be catchy, memorable, and easy to
3:34:04find. Here are a few tips for picking up
3:34:06the right one. Keep it short and sweet.
3:34:09Something simple that's easy to
3:34:11remember. Avoid using special characters
3:34:14or spaces. These can make it harder for
3:34:17people to find you. Let's say for
3:34:19example, instead of something like super
3:34:21tech guru 1 2 3 4, try Tech Guru AI.
3:34:25This is clean, easy to type, and make
3:34:27sense with your brand. Now that we have
3:34:29got your username and profile name
3:34:31sorted, let's dive into the rest of your
3:34:34profile. The next step is optimizing it
3:34:36to make the best first impression.
3:34:39Profile picture. Choose a professional
3:34:41photo that clearly represents you or
3:34:44your brand. If you're a business or
3:34:46creator, consider using your logo or a
3:34:49clean headsh shot. People want to know
3:34:51who they are following. The second thing
3:34:53is your bio. Your bio is a great
3:34:56opportunity to tell people what you're
3:34:59about in just a few words. Keep it
3:35:01clear, engaging, and compelling. For
3:35:04example, helping you master tech
3:35:06marketing. Follow the tips
3:35:08#marketingmastery.
3:35:10This gives you a clear value proposition
3:35:13and encourages people to follow. Next,
3:35:16we'll talk about some tips to optimize
3:35:18your Instagram bio. Now, let's take your
3:35:20bio to the next level. It's not just
3:35:23about telling people who you are. It's
3:35:25also about encouraging action. So,
3:35:28here's what you should include. First
3:35:30thing is the value proposition. What can
3:35:32people expect from following you? First
3:35:35thing is keywords. Use term related to
3:35:38your niche like tech marketing or AI to
3:35:41help people find you. Then we've got
3:35:44value proposition. What can people
3:35:47expect from following you? Next is the
3:35:50call to action CTA. Encourage people to
3:35:53take action. So whether it's like
3:35:54following you, checking your link, or
3:35:56joining your community. For example,
3:35:59join 10K plus marketers learning how to
3:36:02grow on Instagram. This CTA call to
3:36:05action helps shows the value of
3:36:07following you and invites people to be a
3:36:10part of something bigger. Now that your
3:36:12profile is all set, it's time to think
3:36:15about the look of your feed. Your
3:36:17Instagram feed is like a showcase of
3:36:19your brand. So, it's very important to
3:36:21make it consistent and visually
3:36:23appealing. You don't need to over
3:36:25complicate it. Just choose a theme or
3:36:27color scheme that matches your brand and
3:36:30stick with it. Consistency in color
3:36:32style and posting will help make your
3:36:35profile look professional and unified.
3:36:38Another tip, if you're in a specific
3:36:40niche, make sure your feed matches that
3:36:43focus. So whether you're into fashion,
3:36:45tech, lifestyle, your feed should
3:36:48reflect your niche so people know
3:36:50exactly what to expect. Now guys, to
3:36:53wrap up this section, we have covered
3:36:55the essentials of setting up your
3:36:57Instagram profile. From picking the
3:37:00right username to creating a
3:37:01professional profile, adding strong
3:37:03CTAs, and designing your feed layout,
3:37:06these steps will help you set up for
3:37:08success. So, are you ready to move and
3:37:11dive deeper into content creation? Stay
3:37:14tuned because we are about to show you
3:37:16how to create killer content that your
3:37:19audience will love. Let's keep going.
3:37:21Section three is content creation and
3:37:24strate. Let's dive into the fun part.
3:37:26Creating content on Instagram. There are
3:37:28different types of content you can post
3:37:31and each one has its own role. Here's a
3:37:34quick breakdown. First up, we've got
3:37:36image post. The classic choice. A single
3:37:39image that can tell a story or showcase
3:37:42your product. Second, we've got kousles.
3:37:46Multiple images into one post. These are
3:37:48great for showing off a range of
3:37:51products or breaking down information
3:37:53into slides. We've got stories, short,
3:37:56disappearing content that's perfect for
3:37:59behindthe-scenes moments or quick
3:38:01updates. Next is reals, of course,
3:38:04short, engaging videos that are perfect
3:38:06for viral content. Think fun,
3:38:09fast-paced, and creative. We've also got
3:38:12IGTV, which are the longer video content
3:38:15when you want to share detailed
3:38:16tutorials, interviews, or deep dives.
3:38:19Next is guides. A great way to curate
3:38:22content into one easy to navigate post
3:38:26like a mini blog or a collection of
3:38:28recommendations. Now, each type of
3:38:30content serves a different purpose, so
3:38:32mix them up to keep your feed fresh and
3:38:35engaging. Using a combination of these
3:38:37will help you reach different types of
3:38:39followers and keep them engaged. So now
3:38:43that we know the types of content, let's
3:38:45talk about what makes content effective.
3:38:48There are a few key elements you should
3:38:51always focus on. First is visual appeal.
3:38:54This is Instagram, so your content needs
3:38:56to be eye-catching. Use bright colors,
3:38:59great photos, or beautiful designs to
3:39:01grab attention. Clear message. Your
3:39:04content should always have a purpose.
3:39:06Whether it's selling a product, sharing
3:39:09a tip, or just having fun, make sure
3:39:11your message is clear. Then we've got
3:39:14engagement. Now, content that encourages
3:39:17interaction gets better results. Whether
3:39:20it's asking a question or inviting
3:39:22people to share their thoughts, get your
3:39:24followers involved. Relevance. Your
3:39:27content should matter to your audience.
3:39:30Always keep in mind what your followers
3:39:32care about. Let's say for example, a
3:39:35compelling caption paired with a high
3:39:37quality image is a winning combination
3:39:39that grabs attention and invites
3:39:41engagement. Now, let's talk about the
3:39:44evergreen content. This is the type of
3:39:47content that doesn't lose value over
3:39:49time. It's the content that keeps
3:39:51bringing in engagement months or even
3:39:54years after you post it. Think of it
3:39:56like a timeless resource, something
3:39:59people can always come back to. Now when
3:40:02you create evergreen content, it's
3:40:04valuable and relevant no matter what
3:40:06someone sees it. This type of content
3:40:09help you build that trust with your
3:40:11audience because they know your post
3:40:13will always offer value. Let's say for
3:40:16example, how to grow your Instagram
3:40:18following or top 10 tips for digital
3:40:20marketing are examples of evergreen
3:40:22content because people always be
3:40:25interested in learning how to improve
3:40:27their Instagram game. Let's move on to
3:40:29something you might not have heard of.
3:40:31Content stacking. This is the strategy
3:40:34of posting different types of content in
3:40:37a way that builds momentum and
3:40:39engagement over time. So instead of just
3:40:42posting random content, you should
3:40:44create a strategy where one post leads
3:40:47to the next. for example, might link to
3:40:50a story where you go deeper into a topic
3:40:53and then a reel could encourage
3:40:55followers to visit your website for more
3:40:58information. Now, by stacking your
3:41:01content, you keep your followers engaged
3:41:04and encourage them to keep coming back
3:41:06for more. Now, let's talk about the
3:41:09power of captions. A great captions can
3:41:12make or break your post. It's your
3:41:15chance to engage with your audience and
3:41:17get them to take action. So, how do you
3:41:20write the perfect caption? Here are a
3:41:22few tips. First up, start with an
3:41:25engaging hook, something that grabs
3:41:27attention right away. Second, add value.
3:41:30Share a tip, ask a question, or provide
3:41:33something useful. Keep it short and
3:41:35sweet. Don't over complicate it. Clear,
3:41:38concise, and to the point works best.
3:41:42Also, make sure you end with a call to
3:41:44action. Ask people to comment, share, or
3:41:47visit your bio. Example, what's your
3:41:50biggest challenge in Instagram
3:41:51marketing? Comment below. This
3:41:53encourages your followers to engage with
3:41:56your post and share their thoughts. Now,
3:41:59speaking of call to actions, let's dive
3:42:01deeper into how you can use them in your
3:42:04captions. Now, call to actions are
3:42:06simple prompts that can tell your
3:42:08audience exactly what you want them to
3:42:10do next. They can be as simple as click
3:42:14in the bio, shop, contact us, tag a
3:42:16friend, learn more. Now, also, we've got
3:42:19multiple CTAs from here you can look at.
3:42:22So, the first one is double tap if you
3:42:24relate, read the caption, watch the real
3:42:27till the end to get the full story. When
3:42:29you need a pickme up, sounds on for a
3:42:32surprise. Save this post for later. Turn
3:42:35on notifications to never miss out new
3:42:37post. Download now for $0. These
3:42:40different types of CTAs you can follow.
3:42:43Now, including a CTA in your caption
3:42:45guides your followers to take the next
3:42:47step. So whether it's visiting your
3:42:49website, checking out a product, or just
3:42:51engaging with your post, don't leave
3:42:53them guessing. Tell them what you want
3:42:56them to do. Now, let's talk about
3:42:58mentions. Now, when you tag or mention
3:43:00someone in your caption, it can help
3:43:03expand your reach. It's also a great way
3:43:05to build relationships and show
3:43:08appreciation for others in your
3:43:10community. Let's say for example, shout
3:43:12out to at the rate tech guru for amazing
3:43:15insights. Not only does it acknowledge
3:43:17that person you're tagging, but it also
3:43:20encourages them to share your post with
3:43:22their followers, increasing your
3:43:25visibility. So, what are the best time
3:43:27to post on Instagram? Now, timing is
3:43:30everything when it comes to Instagram.
3:43:32You want to post when your audience is
3:43:34most active. Luckily, Instagram gives
3:43:37you the tools to track this through
3:43:39Instagram insights by analyzing your
3:43:41audience's behavior. You can figure out
3:43:44the best time to post for maximum
3:43:46engagement. For example, let's say your
3:43:48followers are most active in evenings.
3:43:51So, if you post when they're online,
3:43:53you're more likely to get likes,
3:43:55comment, and shares. Now, let's talk
3:43:57about how does the Instagram algorithm
3:44:00work. This is a much broader concept.
3:44:03The Instagram algorithm is the system
3:44:05that decides what content shows up in
3:44:08your followers feeds, explore page, or
3:44:10real star. It looks at several factors
3:44:13including timing. Yes, when you post
3:44:16matters, but it's only one part. Second
3:44:19is engagement. how many likes, comments,
3:44:22saves, and shares your post gets.
3:44:25Relevance. Does your content match what
3:44:27the user usually engages with? It also
3:44:31depends on relationships like does the
3:44:33person often interact with you or not.
3:44:36So, while timing affects the algorithm,
3:44:38the algorithm is much bigger. It decides
3:44:41whether your post is shown to more
3:44:43people, boosted into explore or hidden
3:44:46lower down in feeds. For example, if you
3:44:49post at right time, say like 8:00 p.m.,
3:44:52you might get good engagement right
3:44:55away. The algorithm then sees the
3:44:57engagement and decides to push your post
3:45:00to more people, making it even more
3:45:03visible. Lastly, let's talk about the
3:45:05explore feed. This is where people
3:45:08discover new content. But how does your
3:45:10post get in there? The key is
3:45:13engagement. Post that get a lot of like,
3:45:16comment, and shares are most likely to
3:45:19be featured in the explore feed section,
3:45:22which means more visibility and more
3:45:24followers. The more relevant and
3:45:26engaging your post are, the better
3:45:29chance you have of appearing in the
3:45:31explore feed and reaching new audiences.
3:45:34So guys, that's a wrap- up for a section
3:45:37three on content creation and strategy.
3:45:40Now that you know all the different
3:45:42types of content you can post, how to
3:45:44craft engaging captions, the importance
3:45:46of CTAs, and how to optimize your post
3:45:49for maximum reach. Let's move on to our
3:45:52next section where we will take your
3:45:54Instagram to the next level. Section
3:45:57four is growth and engagement. Let's
3:46:00kick things off with Instagram threads.
3:46:02This is a new feature that's gaining a
3:46:05lot of attention in 2025. Threads is an
3:46:08excellent tool for creating deeper
3:46:11conversations with your followers.
3:46:13Unlike regular post or stories, threads
3:46:16lets you post a series of connected
3:46:18updates, making it easier to share
3:46:21thoughts, ideas, or stories in a more
3:46:24engaging, interactive format. So, why is
3:46:27it great for marketing? Well, Threads
3:46:29allows you to build a community around
3:46:32specific topics and spark conversations
3:46:35that keep your followers coming back for
3:46:37more. Plus, it's perfect for sharing
3:46:40updates, teasers, or even
3:46:42behindthe-scenes content to keep your
3:46:45audience excited and involved. Now,
3:46:48let's talk about Canva. This tool is a
3:46:50gamecher for creating stunning
3:46:52professionallook content without needing
3:46:55advanced design skills. So whether
3:46:57you're making Instagram post stories or
3:47:00even reals thumbnail, Canva has
3:47:02templates that are easy to customize and
3:47:05align with your brand style. Canva
3:47:08allows you to create eye-catching
3:47:10visuals that make your Instagram feed
3:47:12look consistent and polished. So if you
3:47:15want to save time while creating
3:47:17visually engaging content, Canva's
3:47:20readymade templates and design tools
3:47:22will help you do just that for you. So
3:47:25next time when you need to create
3:47:26something for your Instagram, just hop
3:47:29on Canva, which will let your creativity
3:47:31flow. Let's move on to our influencer
3:47:34marketing. If you haven't already
3:47:36noticed, influencer marketing is huge
3:47:39right now. It's when businesses
3:47:41collaborate with influencers, which are
3:47:43the people who have large following and
3:47:46strong influence to promote their
3:47:48products or services. So how does this
3:47:51actually work? Well, influencers can
3:47:54help businesses by promoting their brand
3:47:57to a targeted audience that trusts their
3:48:00opinion. They do this by posting content
3:48:03about the product. Whether it's through
3:48:05sponsored posts, reviews, or giveaways,
3:48:08this strategy help businesses reach new
3:48:10followers and boost brand awareness. But
3:48:13influencer marketing isn't just about
3:48:15paying someone to post about your brand.
3:48:18It's about finding the right influencers
3:48:21whose audience aligns with your product.
3:48:24When done right, it's a win-win for both
3:48:26the businesses and the influencer. Now,
3:48:29speaking of influencers, let's talk
3:48:31about shoutouts. A shout out is when you
3:48:33mention someone else in your post or
3:48:36story, either to thank them or show
3:48:39support. It's a powerful tool for
3:48:41building your brand's visibility because
3:48:43it helps you reach new audiences. When
3:48:46you tag or mention someone, they often
3:48:49share your post, which can expose your
3:48:51content to a whole new group of
3:48:54followers. Shout outs are also great for
3:48:57networking, especially if you're
3:48:59collaborating with other creators or
3:49:01businesses. This mutual mentions build
3:49:04relationship, strengthen your community,
3:49:06and help both the parties grow. Plus,
3:49:09shout outs give you the opportunity to
3:49:12connect with your audiences on a more
3:49:14personal level, making your brand feel
3:49:16more authentic and approachable. Now,
3:49:19let's take a look at a real life example
3:49:21of how combining content with a product
3:49:24strategy leads to success. Meet Sara, a
3:49:27fashion influencer who started out by
3:49:30posting style tips, outfit ideas, and
3:49:33trends. And over the time she built a
3:49:36strong following and realized that she
3:49:38had a dedicated audience who was
3:49:41interested in not just her advice but
3:49:43also in the products she was wearing.
3:49:46Now Sara decided to take it a step
3:49:48further and launched her own online
3:49:51store selling clothes and accessories
3:49:54that matched her personal style. This
3:49:56shift from content creation to
3:49:59e-commerce wasn't just about selling
3:50:01products. It was about creating a
3:50:03seamless connection between her brand
3:50:06and her audience. She used her Instagram
3:50:09platform to promote her products and
3:50:11with her loyal followers already
3:50:13engaged, her online store became a
3:50:16success. This case study highlights how
3:50:19you can take your Instagram content and
3:50:22convert it into a profitable business
3:50:24model. By combining great content with a
3:50:27product strategy, you can turn your
3:50:29followers into paying customers and
3:50:32build a sustainable brand. So guys,
3:50:35that's a wrap- up on this section. Let's
3:50:37move on to our section five, which is
3:50:39analytics and ads. Now that we have
3:50:42talked about creating amazing content
3:50:44and building your audience, it's time to
3:50:46measure how well your Instagram account
3:50:48is doing. Now that's where Instagram
3:50:50analytics comes in. Instagram gives you
3:50:53free access to data that shows how your
3:50:56post, stories, and overall count are
3:50:59performing. With Instagram insights, you
3:51:02can see things like how many people
3:51:04viewed your post, likes, comment, and
3:51:06shares, the age, gender, and location of
3:51:09your audience. Now, this information
3:51:12helps you understand what's working and
3:51:15what isn't. Let's say for example if you
3:51:17notice a post that got a lot of
3:51:19engagement you can create more content
3:51:21like that in future. So Instagram
3:51:24analytics is a powerful tool to guide
3:51:26your strategy and keep growing your
3:51:29account. Let's take things a step
3:51:31further with social blade. Unlike
3:51:34Instagram insights which only shows you
3:51:36your own account data, Social Blade
3:51:39allows you to track public data for
3:51:42other accounts too. Now this tool is
3:51:44useful if you want to benchmark your
3:51:47performance against competitors or
3:51:50influencers in your niche. Also you can
3:51:53track follower growth trends over time.
3:51:55See engagement rates for any public
3:51:57Instagram account. Identify which
3:52:00creators are growing fast in your
3:52:02industry. Let's say for example if you
3:52:04run a fashion page, you could use social
3:52:07blade to analyze the growth patterns of
3:52:09other fashion influencers. In this way,
3:52:12you can learn what's working for them
3:52:14and adapt those strategies for your own
3:52:17account. Think of Social Blade as a
3:52:19competitive analysis tool. It helps you
3:52:22look beyond your own numbers and
3:52:24understand the bigger picture in your
3:52:26niche. Now, let's move on to often most
3:52:29asked question, which is what is the
3:52:31cost of 1K views on Instagram. So, first
3:52:34let's talk about Instagram ads, which is
3:52:37one of the most effective ways to get
3:52:39your content seen by a larger audience.
3:52:42But you might be wondering, how much
3:52:44does it cost to run Instagram ads? Now,
3:52:46specifically, how much does it cost to
3:52:49get 1,000 views on an ad? The cost of
3:52:521,000 views is known as CPM, which is
3:52:55cost per. This varies based on several
3:52:58factors. The first one is the target
3:53:00audience. If you're targeting a niche or
3:53:03highly specific group, the cost might be
3:53:06higher because it's more competitive.
3:53:09Second, we've got engagement. Accounts
3:53:12with high engagement like share comments
3:53:15tend to have lower CPM because Instagram
3:53:18prioritizes ads that people are more
3:53:21likely to interact with. Then we've got
3:53:24industry. The industry you are in also
3:53:26affects the cost. Let's say for example
3:53:29an e-commerce ads might cost more than
3:53:31lifestyle ads because they target buyers
3:53:34who are ready to purchase. Understanding
3:53:37CPM will help you plan your ad budget
3:53:39wisely and know what to expect when
3:53:42running campaigns. Explanation of
3:53:44factors influencing cost such as target
3:53:47audience, engagement, and industry. Now,
3:53:50let's talk about how can you create
3:53:51Instagram ads. Don't worry, it's easier
3:53:54than you think. Here's a step-by-step
3:53:56guide on how you can set up and run your
3:53:58Instagram ads using the ads manager. So,
3:54:02your first step is to create ads for
3:54:04Instagram within the meta ads manager.
3:54:06Log into your Facebook page. Then go to
3:54:09ads manager account and then click on
3:54:11create button to start building new
3:54:13campaign. The second step is choose your
3:54:16objective. Decide whether you want to
3:54:18increase website traffic, boost
3:54:20engagement, or generate leads by
3:54:22choosing a relevant ad objective that's
3:54:25relevant to your business goals. Now,
3:54:27Meta gives you six options: awareness,
3:54:29traffic, engagement, leads, app
3:54:31promotion, and sales. Make sure to
3:54:34choose an objective that supports
3:54:35Instagram as an ad placement. The next
3:54:39step is naming your Instagram ad
3:54:41campaign. Now, after selecting your ad
3:54:43objective, give your campaign a name.
3:54:46This is the best way to keep track of
3:54:48your ads within the ads manager. You'll
3:54:51then select any special categories that
3:54:53apply and specify campaign details. You
3:54:56can also toggle on the AB test button to
3:55:00automate a split test for different ad
3:55:03variations. This is also the stage where
3:55:06you decide whether to optimize your
3:55:08budget across adsets. Select advantage
3:55:12campaign budget to automatically
3:55:13distribute your ad budget across your
3:55:15adsets or you can manually allocate
3:55:18spending for each adset. The next step
3:55:20is decide on your ad format. Now before
3:55:23we dive deeper into the next steps, make
3:55:25sure you have a clear idea of which ad
3:55:28format you want to use. The ads manager
3:55:31will give you the option to upload your
3:55:33creatives later on the process. But
3:55:36deciding your ad format early on will
3:55:39give you more clarity on how to serve
3:55:42your ads. Let's say for example, if you
3:55:44decide to create story ads, you could
3:55:46opt to exclude explore and feed
3:55:49placements. You get to choose from three
3:55:52main ads format. The first one is in
3:55:55feed ads. These are the ads that show
3:55:57sponsored content within a user's
3:56:00regular feed. They may include single
3:56:02image ads, carousleal ads, and even
3:56:05videos. So, here's an example of an
3:56:07infeed ad from Widow Kids promoting a
3:56:10wooden playet and a shop now button.
3:56:14Next, we've also got story ads. Now,
3:56:16these are the ads that show up as
3:56:18sponsored content while a user browses
3:56:21through their stories feed. They can be
3:56:23in the form of still images, videos or
3:56:26multi-product listing. The third one,
3:56:28we've also got reals ad. These are the
3:56:31ads that show up as sponsored reals
3:56:33while users browse through organic reals
3:56:36content. Now, a real ad showing a
3:56:38picture of a retriever lying down and
3:56:41another panel above the screen showing
3:56:43text. I tried researching for many hacks
3:56:46online, but nothing worked. So once you
3:56:48have decided on your ad format, it's
3:56:50time to prepare your ad creatives.
3:56:53Having your ad creative ready early on
3:56:55will help you speed up the campaign
3:56:57creation process so you don't have to
3:57:00scramble to write an engaging caption or
3:57:03create a new video in the middle of
3:57:05building a campaign. The next step is
3:57:07choose your conversion location. Meta
3:57:10now requires advertisers to choose a
3:57:13conversion location for most ad
3:57:15objectives. This is the place where your
3:57:18desired business outcome will take
3:57:20place. For instance, traffic ads will
3:57:23give you the option to send traffic to
3:57:25your website, get people to call your
3:57:27business, and the final step is set your
3:57:30budget. Choose how much you want to
3:57:32spend and how long you want the to run.
3:57:35Now, once your ad is live, you can
3:57:37monitor its performance using Instagram
3:57:40insights or social blade. So guys, I
3:57:43hope you have a clear understanding of
3:57:44how to create Instagram ads step by
3:57:47step. Next, we'll see how to improve
3:57:49engagement using Instagram ads. Creating
3:57:52ads is one thing, but getting high
3:57:54engagement is the real goal. So, how do
3:57:57you make sure your Instagram ads are
3:57:59effective? Here are a few strategies to
3:58:01boost engagement with your ad. First
3:58:04step is using strong visuals. Make sure
3:58:07your ad stands out. Use eye-catching
3:58:09images or video that immediately grabs
3:58:12attention. Second, add a compelling CTA.
3:58:16Always tell your audience what to do
3:58:18next, whether it's click the link in
3:58:20bio, show, or follow your page. After
3:58:23that, we've got target the right
3:58:25audience. The more specific you get with
3:58:28your audience, the better your ad will
3:58:30perform. Use Instagram's advanced
3:58:33targeting options to reach the people
3:58:35you are most likely to engage with your
3:58:38content. Then test and optimize. Don't
3:58:41settle up for the first version of your
3:58:43ad. Try different versions. Test your
3:58:46audience and see what works best for
3:58:48engagement. And by following these tips,
3:58:51you will improve your chance of getting
3:58:53more likes, comment, and clicks, which
3:58:56means better results from your Instagram
3:58:58ad. So guys, that's it for section five
3:59:01on analytics and ads. You now know how
3:59:04to track your growth using Instagram
3:59:06insights and social blade, understand
3:59:08the cost of Instagram ads, create
3:59:10effective ads, and improve engagement.
3:59:13Next up, we are going to dive into
3:59:15monetization strategies and explore even
3:59:18more ways to make money with Instagram.
3:59:20So, let's keep going. Section six,
3:59:22advanced strategy. Now, let's get into
3:59:25something crucial. The difference
3:59:27between audience value and vanity
3:59:29metrics. You might be tempted to focus
3:59:31on your follower count, but here's the
3:59:33truth. Engagement matters way more than
3:59:36simply. Now, vanity metrics like
3:59:38follower count or impressions might look
3:59:41good on paper, but they don't always
3:59:44translate into real success. What truly
3:59:47counts is the level of engagement from
3:59:49your followers, shares, comments, and
3:59:52saves. These are the indicators that
3:59:55your audience is actually interested in
3:59:57your content and more likely to take
4:00:00action. Whether it's visiting your
4:00:02website, buying a product or
4:00:03recommending your page to others. So
4:00:06shift your focus from vanity metrics to
4:00:08engagement. That's the real measure of
4:00:11your Instagram success. So now that we
4:00:14have talked about engagement, let's dive
4:00:16into the importance of building a
4:00:18community. Instead of just focusing on
4:00:21the number of followers you have, focus
4:00:23on creating a loyal community that
4:00:26actually cares about your content. You
4:00:28can do this by engaging with your
4:00:30audience through newsletters, WhatsApp
4:00:32groups, or email list. These direct
4:00:35engagement channels help you connect
4:00:37with your followers on a deeper level
4:00:39and provide them with consistent value.
4:00:42Building a community through these
4:00:44channels is also more stable path to
4:00:47monetization than relying solely on
4:00:50vanity metrics. By fostering real
4:00:52relationship, you can create a dedicated
4:00:55group of supporters who are more likely
4:00:57to buy your product, attend your event.
4:01:00Next, let's talk about the content
4:01:02funnel. The funnel is about guiding your
4:01:05audience step by step from discovery to
4:01:08purchase. Here are the key stages. Top
4:01:11of the funnel, we've got awareness. The
4:01:13goal is to get people to notice. Example
4:01:16are viral post, res, and sharable
4:01:19carousels. Middle of the funnel, we've
4:01:21got engagement and trust. Here, the goal
4:01:24is to build connection with your
4:01:25audience. Example, educational post,
4:01:28tutorials, QAs, polls in the stories.
4:01:30Bottom of the funnel, we've got
4:01:32conversion. The goal here is to turn
4:01:35followers into customers or clients.
4:01:37example are promote product, courses,
4:01:40services or limited time offers. The key
4:01:44takeaway here is the funnel isn't just
4:01:46onetime thing. Keep cycling your
4:01:49audience through awareness, trust and
4:01:51conversion to maximize growth and
4:01:54revenue. Now let's see how the marketing
4:01:56funnel is connected loop. We have
4:01:58touched on the content funnel but let's
4:02:01dive into a little deeper on the AIA
4:02:03model. It stands for awareness,
4:02:06interest, desire, and action. This model
4:02:09will help you structure your content so
4:02:11it naturally leads people through each
4:02:14stage of your funnel. But here's the
4:02:16trick. The funnel isn't a one-time
4:02:18journey. It's connected loop. As your
4:02:21audience moves through the stages,
4:02:23you'll need to revisit each part of the
4:02:26funnel based on the feedback and
4:02:28engagement. This means creating content
4:02:31that keeps your audience interested and
4:02:34continuously building trust over time.
4:02:37Next, let's understand the gamechanging
4:02:39concept, the six-year life cycle
4:02:41concept. The idea is that creators have
4:02:44around 6 years to really capitalize on
4:02:48their audience's attention before
4:02:50interest starts to saturate. After that,
4:02:53it gets harder to keep them at the same
4:02:55level of engagement. So, what does this
4:02:58mean for you? It's time to start
4:03:00thinking about long-term growth. To stay
4:03:03relevant and keep your audience engaged,
4:03:05it's important to start transitioning to
4:03:08recurring revenue streams like
4:03:10subscriptions, digital products, or
4:03:12membership models. This will help you
4:03:15sustain growth and avoid burnout once
4:03:18your initial audience interest starts
4:03:20to. Now that we have talked about
4:03:21long-term growth, let's get into the
4:03:23real world monetization strategies that
4:03:26can help you make money from your
4:03:28Instagram account. There are several
4:03:30ways to turn your content into income.
4:03:33First one is brand deals. Now, if you
4:03:35have a solid following and good
4:03:37engagement, brands will want to work
4:03:40with you. You can negotiate deals to
4:03:42promote their products to your audience.
4:03:45Second one is ad revenue. Some platforms
4:03:48like YouTube give steady ad revenue, but
4:03:51Instagram ads also offer opportunities,
4:03:53especially if you have a product or
4:03:56service to sell. Third is the affiliate
4:03:58link. This is great for niches like
4:04:01fashion or fitness where you can earn a
4:04:03commission by recommending products.
4:04:06Then we have digital products and
4:04:08services. So once you have a loyal
4:04:10audience, you can sell courses,
4:04:12workshops or digital tools. Next we have
4:04:16user generated content UGC. Many brands
4:04:19look for authentic content to promote
4:04:21their products. So if you can create
4:04:23content that resonates brand will pay
4:04:25for it. Then course collaboration. If
4:04:29you're an expert in something, you can
4:04:31monetize your knowledge by offering
4:04:34exclusive content through
4:04:35collaborations. So guys, these are the
4:04:38pathway of real world monetization.
4:04:40Let's now understand the tools and
4:04:42resources for success. Now, growing on
4:04:44Instagram isn't just about posting. It's
4:04:47also about using the right tools and
4:04:49resources to make smarter decisions and
4:04:52save time on Instagram isn't just about
4:04:54it's also about using the right tools
4:04:56and resources to make smarter decisions
4:04:59and safer are some that can help you
4:05:01succeed. First up, Instagram analytics.
4:05:04The built-in analytics tool to track
4:05:06engagement, reach, and follower
4:05:08activity. Social Blade. It's great for
4:05:11tracking trends and benchmarking against
4:05:14other creators. Then Canva is a simple
4:05:16design tool to create professionallook
4:05:19post stories and resuling tools like
4:05:22buffer later or hootuit help you plan
4:05:24and post content at the best times even
4:05:27when you're busy. Hashtag tools like
4:05:30hashtagify or write tag to find the best
4:05:34hashtags for reaching a wider audience.
4:05:37creator communities like Facebook
4:05:39groups, Discord servers, or niche
4:05:41forums, spaces to network, collaborate,
4:05:44and learn from other creators. Regularly
4:05:47check your analytics, learn what works,
4:05:49and adapt your strategy. Now, with the
4:05:52right tools in your corner, you will
4:05:54have everything you need to know to
4:05:56succeed and scale your Instagram
4:05:58marketing. So, guys, that's a wrap- up
4:06:01on this section. Let's move on to
4:06:03section seven, the final wrap-up. First,
4:06:05we'll look at the practical tips for
4:06:07creating content. Now, we have covered a
4:06:10lot of ground, but let's finish strong
4:06:12with some practical tactics that will
4:06:14help you level up your content creation
4:06:17and Instagram strategy. So, first up,
4:06:20let's talk about niche content. This
4:06:22stands for niche, personalized, humble,
4:06:24and sustainable. The key to creating
4:06:26content that works is to focus on a
4:06:29niche that resonates with your audience.
4:06:32Make it personalized so your followers
4:06:34feel connected to you. Make it humble.
4:06:37Don't overpromise or make unrealistic
4:06:39claims. Also, make it sustainable so you
4:06:42can keep crafting content without
4:06:44burning out. So, this approach will help
4:06:46you build genuine connection with your
4:06:49audience while staying true to your
4:06:51brand. Finally, let's have a look at the
4:06:5310piece content plan. Now, let's talk
4:06:56about having a 10piece content plan.
4:06:59This means developing a mix of content
4:07:01type that includes evergreen content,
4:07:04the stuff that's always relevant,
4:07:06personalized content, stuff that
4:07:08connects with your specific audience,
4:07:10and even controversial content, things
4:07:13that spark discussions and get people
4:07:15talking. Reels are great for boosting
4:07:18engagement, but if you overuse them or
4:07:21post too many at once, first impressions
4:07:24matter. Now, if your content doesn't
4:07:26grab attention right away, people are
4:07:28likely to scroll past discovery. Last
4:07:31but not the least, keep in mind that a
4:07:34significant portion of your reach will
4:07:36come from nonfollowers.
4:07:38>> The people who choose to keep up with
4:07:41your content on the Instagram. They are
4:07:43like your own personal cheerleaders
4:07:44following you through every post, story,
4:07:47and update you share. Do you want to
4:07:49boost your popularity on the platform?
4:07:50You need those followers. They are the
4:07:52key to building your audience.
4:07:54Increasing your reach and showing the
4:07:57world what you are all about. Whether
4:07:59you are a business influencer or just an
4:08:01average user, getting more followers is
4:08:04the name of the game on Instagram. From
4:08:07clever hashtags to paid promotions,
4:08:09these are plenty of tactics you can use
4:08:12to grow your following and become the
4:08:14talk of the town. So get out there and
4:08:17start building your Insta fan base. Hey
4:08:19everyone, I'm Bea Kandal and I welcome
4:08:21you all to Simply Learns YouTube
4:08:23channel. Today we'll be learning on how
4:08:26to increase Instagram followers. So
4:08:29first let me ask you a question.
4:08:34Did the Instagram get launched? Is it A
4:08:376th October 2010 or B 6th October 2011
4:08:42or C 6th November 2010 or D 6th August
4:08:482009. You can comment down your answers
4:08:50in the comment section below. Now let's
4:08:53get on with our session. But before we
4:08:55get into nitty-gritty of things, let me
4:08:57take you through simply learns
4:08:58professional certificate program in
4:09:00digital marketing or better known as
4:09:03post-graduate program in digital
4:09:04marketing. It is a post-graduate program
4:09:07course by simply learn in collaboration
4:09:09with Purdue University and Meta
4:09:11Blueprint in digital marketing. This
4:09:14comprehensive program is designed to
4:09:17equip you with skills you need to excel
4:09:20in the fast-paced world of digital
4:09:22marketing. With this program, you will
4:09:24learn everything from fundamentals of
4:09:27digital marketing to the latest trends
4:09:30and techniques used by top marketers
4:09:33worldwide. You will explore topics such
4:09:36as SEO, SEM, content marketing, social
4:09:39media marketing, email marketing, and
4:09:41much more. This program is led by
4:09:44industries expert who bring their real
4:09:47world experience to the classroom giving
4:09:50you an insider perspective on what it
4:09:53takes to succeed in the digital
4:09:55marketing world. And with hands-on
4:09:58projects and practical assignments, you
4:10:00will have chance to apply your knowledge
4:10:02and develop the skills you need to stand
4:10:05out in the competitive field. So if
4:10:08you're looking to jumpst start your
4:10:09career in digital marketing or take your
4:10:12skills to the next level then simply
4:10:15learns professional certificate program
4:10:17in digital marketing is the perfect
4:10:19place to start. To learn more about the
4:10:21course you can click on the link in the
4:10:23description box below. Now without any
4:10:26further ado let's get started with the
4:10:28agenda for today's session. We will
4:10:31start off the discussion with various
4:10:33steps to increase Instagram followers.
4:10:37Moving forward, we will also discuss
4:10:39best practices to increase followers.
4:10:42Finally, we will wrap this session with
4:10:45the best tools to help get more
4:10:47followers. So, let's get started with a
4:10:50few steps to help increase Instagram
4:10:52followers. First up, you need to lay the
4:10:56groundwork. You need to identify your
4:10:58ideal Instagram customers and create a
4:11:01plan. You can include keywords in the in
4:11:04your profile and bio. Next, you need to
4:11:07create some interesting and engaging
4:11:09content. We have to craft a stunning
4:11:11Instagram feed. We can use lengthy
4:11:14captions that are both engaging and
4:11:17informative.
4:11:18Then we have to make ourself
4:11:20discoverable. You can tag your location
4:11:23and other relevant individuals in posts
4:11:26and use hashtags to expand your
4:11:28audience. Afterwards, you have to be
4:11:31able to engage with your community and
4:11:33build relations. You can start by
4:11:35collaborating with similar companies and
4:11:38influential people. Also, you can
4:11:40interact with your community and build
4:11:43trust and loyalty. Finally, you need to
4:11:46keep learning. You don't have to be
4:11:48afraid to use different Instagram
4:11:50features and keep up with the trends to
4:11:52stand out from others. Best way to learn
4:11:55is to keep trying and keep learning.
4:11:57Now, let's check out some of the best
4:12:00practices to keep in mind in your
4:12:02endeavor to increase followers. First
4:12:05up, use relevant hashtags in your post
4:12:09and stories to reach a wider audience.
4:12:12Next, you need to post highquality
4:12:15visually appealing content that
4:12:17resonates with your target audience.
4:12:20Then we have to engage with your
4:12:23followers by responding to comments and
4:12:26asking questions. Then we can also
4:12:30collaborate with other users
4:12:31particularly those who have large or
4:12:34engaged following.
4:12:37Then we have to use Instagram features
4:12:39such as deals and Instagram lives to
4:12:42share more personal and interactive
4:12:44content. Next, we have to utilize
4:12:47Instagram's paid promotion options to
4:12:50reach a larger or targeted audience.
4:12:53Then you can also consider using
4:12:56Instagram's explore feature to discover
4:12:58and engage with user who are interested
4:13:01in similar content as to yours.
4:13:04Afterwards, we can also use Instagram
4:13:08stories to share behind the scene
4:13:10content and give your followers a more
4:13:13personal look at your life or business.
4:13:16Then you have to also post consistently,
4:13:19but you need to be careful not to flood
4:13:21your followers feed. At last, you have
4:13:25you can use Instagram's analytics tools
4:13:27to track the success of your posts and
4:13:30adjust your strategy accordingly.
4:13:32Finally, let's close this session with
4:13:34the best tools to help get more
4:13:37followers. The first tool in our agenda
4:13:40is Planner Pay. This tool allows you to
4:13:44schedule and publish your post as well
4:13:47as analyze their performance.
4:13:50The next tool we have is Hood Suit. This
4:13:54tool offers a variety of features
4:13:56including the ability to schedule and
4:13:58publish post, engage with followers and
4:14:01track analytics. Then we have a tool
4:14:05called later. This tool is specifically
4:14:07designed for Instagram and allow you to
4:14:10schedule post, track analytics and find
4:14:13relevant hashtags.
4:14:15After that we have boost.
4:14:19This tool can help you to get more
4:14:21Instagram followers by providing a
4:14:24targeted followers through paid
4:14:26promotions. Following that we have
4:14:28socialb. This tool offers the ability to
4:14:32schedule and publish post, engage with
4:14:34followers and track analytics. Finally
4:14:37we have social drift. This tool helps
4:14:40you get more Instagram followers by
4:14:42using artificial intelligence to engage
4:14:45with users who are likely to follow you.
4:14:48Did you know that having a great website
4:14:50isn't enough to get visitors? Or have
4:14:52you ever wondered why some businesses
4:14:55get tons of traffic while others
4:14:57struggle to get noticed? The secret lies
4:15:00in Facebook ads. Think about it. Let's
4:15:02say you have just opened a new coffee
4:15:05shop with the best coffee in town, but
4:15:08no one knows about it. Will customers
4:15:10magically show up? Probably not. You
4:15:13need to spread the word and that's
4:15:15exactly what Facebook ads do for your
4:15:18website. They help you reach the right
4:15:20people, ensuring that those who are most
4:15:23likely to be interested in your content
4:15:25or products actually see your ad.
4:15:28Facebook has over 3 billion monthly
4:15:30active users, making it the most
4:15:33powerful social media platform for
4:15:35advertising. Unlike organic reach, which
4:15:38can be unpredictable, paid Facebook ads
4:15:40allow you to target exactly the audience
4:15:43you want based on demographics,
4:15:45interest, and behavior. In today's
4:15:47tutorial, we are going to take you
4:15:49through the stepbystep process to create
4:15:52and run a Facebook ad that drives
4:15:54traffic to your website. But before you
4:15:57jump in, it's essential to know why
4:15:59you're using advertising and what
4:16:01success looks like for your campaign.
4:16:04Setting clear goals will help you choose
4:16:06the right ad objective and measure
4:16:08performance effectively. For example, if
4:16:11your goal is mobile app downloads, you
4:16:13could set 100 downloads in the first
4:16:15month as your success metric. Or if
4:16:18you're focused on lead generation,
4:16:20success might mean growing your email
4:16:23list significantly. Thinking through
4:16:25your objective first ensures you create
4:16:27a campaign that actually delivers
4:16:29result. What are Facebook ads and why
4:16:32are they so important? Facebook ads are
4:16:34paid promotions that allow you to
4:16:36showcase your website, product or
4:16:38services to a highly targeted audience.
4:16:41What makes Facebook ads so powerful is
4:16:43its AIdriven targeting and vast user
4:16:47base. Some key benefits of Facebook ads
4:16:49are first of all it's accurate for
4:16:51audience targeting. You can target users
4:16:53based on age, location, gender,
4:16:55interest, behavior and more. High return
4:16:58on ad spent, ROAS. Studies show that 41%
4:17:02of US retailers report the best ROS from
4:17:06Facebook ads. Multi-platform reach. Your
4:17:09ads can be displayed across Facebook,
4:17:11Instagram, Messenger, and Meta Audience
4:17:13network. Realtime performance tracking.
4:17:15With tools like Metapixel, you can
4:17:17measure and optimize your ad campaigns
4:17:19instantly. How to advertise on Facebook.
4:17:22All Facebook ad campaigns run through
4:17:25Facebook Ads Manager, which is your
4:17:27control center for creating, managing,
4:17:29and tracking ads. Luckily, it's
4:17:31userfriendly and we'll walk you through
4:17:33the entire process step by step. So, in
4:17:36this tutorial, you will learn exactly
4:17:38how to set up your first Facebook ad
4:17:40from choosing your objective to
4:17:42targeting the right audience and then
4:17:44optimizing your campaign for success.
4:17:46So, let's dive in and start creating
4:17:48your first Facebook ad step by step.
4:17:50Okay, so to get started, first you have
4:17:53to go to your Google Chrome and just
4:17:54type facebook.com/adsmanager
4:17:58and here you will be just redirected to
4:18:00this uh ad manager page of your Facebook
4:18:02account. Make sure that you already have
4:18:04created your Facebook account and even
4:18:07if you don't have an ad account,
4:18:08Facebook will automatically create one
4:18:10when you set up your first campaign. You
4:18:13have to ensure that you have a Facebook
4:18:15business page required for running ads
4:18:17and you have a verified payment method.
4:18:20All right. So from here you can just uh
4:18:22you know click on this campaign option
4:18:25and just click on create.
4:18:28And here we'll just select on traffic.
4:18:30We need a campaign objective. So
4:18:32basically we need traffic to our
4:18:33website. So we'll be just selecting on
4:18:36continue and then manual traffic
4:18:38campaign. All right. So here you have to
4:18:41just provide your campaign name. So uh
4:18:45we have this website for which we're
4:18:47creating the campaign which is
4:18:49healthline.com. So basically this
4:18:52website will provide you nutrition,
4:18:53sleep, you know it's a fitness training
4:18:55kind of website. So for this we are
4:18:57creating a campaign over here and just
4:19:00simply write a campaign name as u
4:19:04healthline
4:19:09blog. Okay. And um
4:19:13here you can mention your category and
4:19:16you can also categorize your ads from
4:19:18here. If you need any financial product
4:19:20or you're just promoting any of these
4:19:22following and if you don't want to
4:19:24promote any of the following you can
4:19:25just select the option from here. For
4:19:27now I'm not just selecting anything. And
4:19:29for categories you can uh select from
4:19:32here financial products employment
4:19:34housing or whatever it is. So we'll just
4:19:37move on to this campaign details from
4:19:39here. All right, we'll just go to our
4:19:41next option. And here we can just set
4:19:44our ad set name. So let's suppose it's
4:19:48um
4:19:50Healthline traffic ad set.
4:19:54Healthline new traffic ad. Okay. All
4:19:57right. You can also select a conversion
4:20:00from here. Where do you want your
4:20:01conversion location to drive traffic
4:20:03more to your message app, Instagram,
4:20:06Facebook or call? So for now I want
4:20:09traffic to my website. So we'll just
4:20:11select on this option over here. You can
4:20:13also mention your performance goal, what
4:20:16number of clicks, link click you want
4:20:19and your cost per result goal. We also
4:20:22have other options over here delivery
4:20:25type when you are charged dynamic
4:20:27creative. All right. So let's talk about
4:20:29budgeting anduling. So for budgeting the
4:20:32second option is uh you can just select
4:20:35your daily budget or a lifetime budget.
4:20:38So for example, so we are just setting
4:20:40your daily budget as 400 rupees per day.
4:20:43So maximum daily spend will be around
4:20:46700 rupees and your maximum weekly spend
4:20:48will be around this much. Okay, this
4:20:49will be the average spend I want to
4:20:51spend on my ads. You can also schedule
4:20:53your time from where you want your ads
4:20:56to uh start. You also have a end date
4:20:58over here. You can budget youruling
4:21:01likewise.
4:21:02And um there we also have audience
4:21:06controls. Let's move on to this location
4:21:08section. Where do you want your
4:21:10audiences to be located at viewing your
4:21:14ad? All right. So uh suppose I want the
4:21:17people of Bangalore,
4:21:20okay, to view my ads. So I want that u
4:21:24the audiences of Bangalore to look after
4:21:26my uh this uh particular website since
4:21:29my website is also created in Bangalore
4:21:31itself. So driving traffic audiences to
4:21:35located in Bangalore. Then u we also
4:21:38have our advantage plus audience over
4:21:41here. You can save your audiences from
4:21:44here. See you also have minimum age
4:21:47limit. You what age number of people you
4:21:50want. So we'll just select on 18. You
4:21:54can also exclude custom audiences if you
4:21:56want to exclude any number of audiences
4:21:59like suppose you want any particular
4:22:02website uh audiences not to look like
4:22:05the ones who are already clicking and
4:22:07liking your Facebook page. You do not
4:22:09want that particular audiences. So you
4:22:12can also just uh you know click on this
4:22:14exclude option from here.
4:22:16You also have this uh advantage plus
4:22:18audience uh where if you share an
4:22:21audience suggestion. So you can also
4:22:23save your audiences and you can switch
4:22:25to original audience options from here.
4:22:28We have a lot of options for brand
4:22:30safety and sustainability filters
4:22:32publisher block list. Suppose if you
4:22:34want to block any particular publisher
4:22:36or what type of content exclusion you
4:22:38want to do it you can just do it. For
4:22:40this timing we are not just doing
4:22:42anything. We just simply click on next
4:22:43here. All right. So now one more thing
4:22:47uh if you do not have your page you can
4:22:51also create your page. So just uh for
4:22:54this timing I suppose I do not have my
4:22:57uh Facebook page account of this
4:22:58particular website we are promoting. So
4:23:01we can just create our page name
4:23:04as health line fitness.
4:23:09Okay. We can also mention the category.
4:23:13uh category should be fitness.
4:23:17We have
4:23:20health. Let's search health. Health and
4:23:23wellness website. You can also select
4:23:25subcategories also.
4:23:29We have uh maybe fitness boot camp or um
4:23:35health
4:23:37medical and health as well. So these are
4:23:39the categories we are selecting what our
4:23:42website is indicating for or what our
4:23:44website is actually for. You can also um
4:23:48add a profile picture.
4:23:51So yeah. So see we have already added
4:23:53our profile picture also. And now you
4:23:55can create your page.
4:23:59So as you can see now we have already um
4:24:03created our Facebook page of our
4:24:06particular website.
4:24:08You can also provide your um link for
4:24:13your website.
4:24:22So we can just enter our website URL
4:24:24page over here and this would be the
4:24:27display link.
4:24:33Okay. All right. So now let's start by
4:24:35designing our ad. So let's create an
4:24:38engaging ad using the ACCCA method which
4:24:41is attract, connect, convey and action.
4:24:43To attract you have to use some eye
4:24:46catchy images or videos and write a
4:24:49relatable and engaging message as well.
4:24:51For convey you have to clearly state
4:24:53your offer and for action you have to
4:24:55include a strong call to action. So
4:24:58first you have to choose your ad format
4:25:01may be single image, kosal or
4:25:03collection. So let's suppose we are
4:25:06uploading the single image. Okay, as you
4:25:09can see the preview of our ads are over
4:25:11here. From here you can maybe I want my
4:25:13ad to look like this. So I'll just
4:25:15select this from here.
4:25:17Okay, so this is the ad preview it's
4:25:19showing.
4:25:21So you can just uh to make your um ad
4:25:24look more presentable, you have to just
4:25:26select or add some images from here. So
4:25:29now that we have already uploaded our
4:25:32thumbnail image from here, you can add a
4:25:35text for example what text I want to be
4:25:37there as a caption for my particular uh
4:25:40post which I'm posting the ad. So
4:25:43suppose my primary text is eat at least
4:25:45five portions of variety of fruit and
4:25:46vegetables every day. So since my uh ad
4:25:49is related to diet, so I'll be just
4:25:51writing this particular line. You can
4:25:53also add a short headline and
4:25:55description and also call to action. So
4:26:00headline is something like eat healthy
4:26:03and description you can write as
4:26:07start your day with something healthy.
4:26:15Eat fruits and green veggies.
4:26:21So this is what I want as my description
4:26:24to be. And you can also add a call to
4:26:27action. For example, um
4:26:31I want call to action as uh learn more.
4:26:35So I'll just click on learn more. And
4:26:38then we have uh this particular uh
4:26:41headline our logo. All right. So we have
4:26:45already uploaded this thing over here.
4:26:48And let's see. So since we have given
4:26:52our call to action, description,
4:26:54headline, images as well. You can also
4:26:58add the if you want to track your data,
4:27:00you can also add some uh events URL if
4:27:04you want to. You can add a browser
4:27:07add-on for example WhatsApp or you know
4:27:11Facebook event or something or maybe
4:27:14call button to your website.
4:28:00So from here you can actually uh check
4:28:03how your ad will look like. All right.
4:28:06So see we have made some changes and uh
4:28:09so my ad will be something like uh you
4:28:12can see from here the page name and the
4:28:14primary description is also there. We've
4:28:17also attached this option as learn more.
4:28:19And now we have this is looking somewhat
4:28:22presentable. So while uh somebody is you
4:28:25know scrolling through their feed on
4:28:26Facebook, they can just um if they look
4:28:29at this option, they'll just feel
4:28:30intrigued and maybe they'll just click
4:28:32on the option and then they will visit
4:28:34the website. All right. So after doing
4:28:36all these steps, our last option is to
4:28:38publish our ad. So we'll just select
4:28:41publish from here. Okay. So now in order
4:28:44to publish you have to pay some amount
4:28:48which we have already discussed
4:28:50previously. So you know if you have your
4:28:53credit card or whatever it is. So you
4:28:55can just select your payment method and
4:28:56then you will be eligible to upload your
4:28:58particular ad on your Facebook. So for
4:29:02now uh we not having our payment option
4:29:04verified. So you can just check from
4:29:08here how your ad will be look like. So
4:29:10after you have published your ad so you
4:29:12can uh you will have an option from here
4:29:15to see how your ad will look like. Uh
4:29:17one more thing after launching you have
4:29:19to also track your ads performance using
4:29:22Facebook ad manager. So after when you
4:29:25publish your ads from this option you
4:29:27know you have seen this metrics option
4:29:29from here you can monitor and optimize
4:29:31your ads performance. So uh in this
4:29:34option you can just see what are the
4:29:35number of impressions the clicks and the
4:29:38conversion rates which you're getting
4:29:40for your particular ad and if your ad is
4:29:42not performing well you can try changing
4:29:44the image video or refining your
4:29:46audience or also adjusting your budget
4:29:48for some better reach. Also just a bonus
4:29:51tip you can also use Facebook's pixel
4:29:54for retargeting. For this you have to
4:29:56just select on events manager over here.
4:29:58So basically the meta pixel will allow
4:30:00you to track visitors and show them
4:30:03targeted acts later. To set up you have
4:30:06to uh select on this events manager. So
4:30:09you have to connect data from your
4:30:10resources. So you can just select to web
4:30:13over here and you can enable retarget
4:30:15ads to bring back visitors who left
4:30:17without converting. So basically this is
4:30:20how you can uh create your Facebook ads
4:30:22and now you know that a complete
4:30:24step-by-step guide to create and run
4:30:26Facebook ads to drive website traffic.
4:30:29All right, let's talk about
4:30:31copyrightiting. You have probably heard
4:30:33all the hype, right? Copyrightiting is
4:30:36one of the most in demand skills. It's
4:30:38your ticket to financial freedom. But
4:30:41with all this hype around, here's the
4:30:43big question. Is copyrightiting still a
4:30:46hot career? And even if it is, what can
4:30:49you expect in terms of salary and
4:30:52opportunities? Can you really start from
4:30:54scratch with no experience and build a
4:30:56career in this field? Well, I'm here to
4:30:59clear all that up for you. So, in this
4:31:02video, we are going to dive deep into
4:31:04the world of copyrightiting. I'll break
4:31:06down everything you need to know to get
4:31:09started. So, whether you're a beginner
4:31:11or someone looking to level up your
4:31:12skills, and don't worry, I'm not going
4:31:14to make you watch hours of video. I have
4:31:17condensed the essential tips, tricks,
4:31:20and skills into a simple and engaging
4:31:23guide to help you become a copywriter
4:31:25without wasting any time. Now, here's
4:31:27the agenda of what we are going to cover
4:31:29in this video. First, we'll talk about
4:31:31what copyrightiting is, why is
4:31:33copyrightiting still in demand, how can
4:31:36you start copyrightiting with zero
4:31:37experience, six essential skills you
4:31:40need to master, and the types of
4:31:42copyrightiting job and career paths you
4:31:44need to know, practical tips for getting
4:31:46started and improving your
4:31:48copyrightiting. So, if you're ready to
4:31:50turn your passion for writing into a
4:31:52profitable career, let's dive right in.
4:31:54So, first things first, let's first
4:31:56define what copyrightiting is. Now,
4:31:59copywriting is the art of writing
4:32:01persuasive text known as copy, which
4:32:04drives people to take action. Whether
4:32:06it's clicking on a link, signing up a
4:32:08newsletter, buying a product, or even
4:32:11following a brand on social media,
4:32:13copywriting is about getting people to
4:32:16do something. Now, copywriting is often
4:32:18confused with content writing, but
4:32:20here's the key difference. Copywriting
4:32:22is actiondriven and persuasive. It's
4:32:26designed to get someone to act often
4:32:28quickly and directly. Content writing on
4:32:31the other hand is more about building
4:32:33relationships and engaging your audience
4:32:36over time like a blog post or articles.
4:32:39So while content writing creates
4:32:41awareness, copywriting is meant to drive
4:32:44conversations. And don't think
4:32:46copyrightiting is just for big brands.
4:32:48Small businesses, entrepreneurs, and
4:32:51even personal brands need strong
4:32:53copywriting to connect with their
4:32:55audience and drive sales. So why is
4:32:57copyrightiting still in demand? Let me
4:33:00give you some facts. In 2020, job
4:33:03postings for digital marketing and
4:33:05copyrightiting roles grew by whooping
4:33:0733%. And that's a huge jump. And it's
4:33:11clear that copywriting isn't going
4:33:13anywhere. Top companies like Shopify,
4:33:16Wendy's, and Apple are paying top
4:33:18dollars for copywriter. A freelance
4:33:20copywriter can easily earn anywhere
4:33:22between $50,000 to $75,000
4:33:26per year, while an in-house copywriter
4:33:29can take up to $60,000 to $85,000
4:33:34depending on the experience. Some
4:33:36experienced copywriters are even making
4:33:38six figures now. And let's not forget
4:33:40about the power of digital marketing. As
4:33:43companies continue to focus on their
4:33:45online presence, the demand for
4:33:47persuasive copy to drive sales, engage
4:33:50customers, and enhance brands is
4:33:52skyrocketing. So, if you're looking to
4:33:54break into a growing field, copywriting
4:33:57is a great choice for you. So, how do
4:33:59you start copyrightiting with zero
4:34:01experience? Here's the best part for
4:34:03you. You don't need years of experience
4:34:05to start copyrightiting. In fact, I'm
4:34:08going to show you exactly how to get
4:34:10started. No experience is required. So,
4:34:13the first step is learn about
4:34:15copywriting. You can start by following
4:34:17copywriting blogs like Copy Hackers and
4:34:20Copy Blogger. They offer great tips,
4:34:22templates, and real world advice. And
4:34:24don't forget about books like Everybody
4:34:27Writes by Anne Handley. A mustread for
4:34:29anyone starting out. Now, YouTube is
4:34:31also a gold mine and you can definitely
4:34:33check out Simply Learn's full courses
4:34:35video on copywriting and digital
4:34:37marketing for more information. Step two
4:34:39is study successful copywriters. Start
4:34:42analyzing landing pages, product
4:34:45descriptions, and ads from your favorite
4:34:47companies. What makes their copy so
4:34:49effective? What emotions do they tap
4:34:52into? Look for patterns and techniques
4:34:54that really work. Third step is
4:34:56practice. It's time to write your own
4:34:59copy. Create sample landing pages while
4:35:02product descriptions and try to hand out
4:35:05rewriting famous ads. The more you
4:35:07practice, the more you learn how to
4:35:09craft copy that sells. And here's a fun
4:35:12exercise. Write a sales email to your
4:35:15friend selling them your favorite
4:35:17sneakers. Make it fun and persuasive.
4:35:20Let's talk about the six essential
4:35:21skills you need to master. So, now that
4:35:24you know how to start, let's talk about
4:35:26the skills you need to succeed as a
4:35:28copywriter. These six skills will help
4:35:30you craft compelling copy that converts.
4:35:34The first step is strong writing, the
4:35:36basics, right? But it's more than just
4:35:38good grammar. You need to write
4:35:40concisely and persuasively, especially
4:35:43since copywriters often write shorter,
4:35:45punchier content than traditional
4:35:47writers. Second one is the customer
4:35:49insight. You need to create a copy and
4:35:51understand your audience. What are their
4:35:54pain points? What do they care about?
4:35:56The better you understand them, the more
4:35:57you can craft copy that speaks directly
4:36:00to their needs. Third is understanding
4:36:02of marketing and sales. Now, copywriting
4:36:04is all about selling. So, you need to
4:36:06understand how sales funnels work and
4:36:08how to craft copy for different stages
4:36:11of the customer journey. You'll learn
4:36:13when to inform, when to educate, and
4:36:15when to persuade. Turning features into
4:36:18benefits. Features are nice, but
4:36:20benefits sell. Instead of saying our
4:36:22phone has 12hour battery life, say stay
4:36:26connected all day without worrying about
4:36:28charging. It's about showing the
4:36:30customer how to improve their life.
4:36:33Versatility. Every brand is different
4:36:35and so is every project. One day you're
4:36:38writing for a tech startup and the next
4:36:40day you're writing for a beauty brand.
4:36:42You need to adapt your tone, your voice
4:36:45and style to match the brand you are
4:36:47writing for. Creativity for headlines.
4:36:49Now, headlines are the first thing
4:36:51people see. So, you need to grab their
4:36:53attention right away. Whether it's for
4:36:55an email or a landing page, you'll need
4:36:57to create headlines that make people
4:37:00stop scrolling and read more. So, now
4:37:02we'll talk about the types of
4:37:04copywriting jobs out there. You've got
4:37:06two main parts. In-house copywriting or
4:37:09freelance copywriting. Now, in-house
4:37:11copywriters work on companies like
4:37:14Apple, which writes copy for product
4:37:16pages, emails, and ads. Freelance
4:37:19copywriters on the other hand work for
4:37:22themsel. You can choose clients from any
4:37:25industry and work from anywhere. And you
4:37:27don't have to choose. Many copywriters
4:37:30do both. So whether you're writing for
4:37:32social media, SEO, emails, or even
4:37:34direct response ads, the options are
4:37:36endless. The key is to find a niche that
4:37:39excites you and builds your expertise
4:37:41there. So guys, there you have it. A
4:37:43full breakdown of everything you need to
4:37:45get started with copyrightiting. Ever
4:37:48struggled with creating your own
4:37:49website? Maybe you have stared at a
4:37:51blank page wondering how to get started
4:37:54or worse, spent hours trying to make
4:37:56sense of complex website builders that
4:37:59don't even work as expected. But what if
4:38:02I told you there's a tool that makes
4:38:04website creation simple, fun, and dare I
4:38:07say even enjoyable? Yes, I'm talking
4:38:10about Google Sites. And today we are
4:38:12going to dive deep into Google Sites.
4:38:15one of the easiest way to build your
4:38:16website without any technical
4:38:19background. Now, if you're creating a
4:38:20personal blog, a school project website,
4:38:23or even a small business page, this
4:38:26video will guide you through everything
4:38:28you need to know. We'll be covering all
4:38:29the basics, plus a few hidden gems that
4:38:32will make your website look
4:38:33professional. You don't need to be a web
4:38:35design expert to make something that
4:38:37looks great. So, here's a breakdown of
4:38:39what we are going to cover in this
4:38:40video. First, we'll see how to start a
4:38:43new website. We'll get things rolling
4:38:45with the basics. You'll know exactly
4:38:47where to start and what steps to take.
4:38:49Next, using the insert tab on Google
4:38:51Sites. This is where you'll learn how to
4:38:53add all the cool stuff to your site,
4:38:56which is text, images, videos, and even
4:38:58Google Docs, and Google Maps. I'll also
4:39:00show you how to manage pages on Google
4:39:03Sites. We'll dive into how to organize
4:39:05your website pages so it's easy for you
4:39:08to navigate for your visitors. Then
4:39:10we'll see how to use themes with Google
4:39:12Sites. Get your site looking beautiful
4:39:14and on brand with pre-made themes. We'll
4:39:17show you how to customize them to your
4:39:19taste. Now, before you hit publish,
4:39:21we'll also see how to preview and share
4:39:23your website. We'll see how it looks
4:39:25different on different devices like
4:39:26phones, tablets, and desktop. So, let's
4:39:29get started and I'll walk you through
4:39:30the publishing process and also share
4:39:32some tips on making your site accessible
4:39:35to the world. So, let's get started with
4:39:36our demo part. So the first step is head
4:39:39over to Google and just type in Google
4:39:42sites.
4:39:44So here you need to click on the first
4:39:45link. All right. So you can either start
4:39:48with a blank site or a existing project
4:39:51template. So here I already have an
4:39:54existing website which I created before.
4:39:57So when you just click on this template
4:39:59gallery,
4:40:01we have multiple templates option.
4:40:03frequency for event, help center,
4:40:05project, team and various other
4:40:08templates whichever suits your needs and
4:40:10your requirements if it's related to
4:40:13your uh educational purpose of
4:40:15graduates, student portfolio, we have
4:40:18family update, personal wedding, holiday
4:40:20party and many more. So for the time
4:40:22being I'll be just clicking on project
4:40:26and I'll be using this template for
4:40:28creating my website. So I'll be creating
4:40:31a website name as delicious delight
4:40:33bakery. So here you can give your
4:40:37project name.
4:40:39So the name of my website is
4:40:43delicious
4:40:45delights bakery.
4:40:49Okay. So you can also change the font
4:40:51style from here. I've keeping it PT
4:40:54Sans. So I have multiple option from
4:40:56here. You can select any of the fonts
4:40:58which you like. So I'm going to keep it
4:41:01uh semi bold. Yeah. So I think this font
4:41:05looks good. And you can also increase
4:41:07the font size from here. So I'll be
4:41:10keeping it 30 for my main heading. And
4:41:12you can add a oneline description of the
4:41:14project whatever title of your website
4:41:17is. So I can keep it as freshly baked,
4:41:23always delightful. I think this looks
4:41:26good. So here I've given my main title
4:41:29and also a header to um emphasize on
4:41:32what is my website related to. You can
4:41:36also keep it as uh let's suppose welcome
4:41:39to delicious delights bakery. So this
4:41:42looks more engaging according to me. So
4:41:45I'll be keeping it this. And you can
4:41:49change the image. So right now we are
4:41:51using the template one. So from here you
4:41:53can actually upload your image of your
4:41:57uh store which you have. It's if it's a
4:41:59bakery store or an e-commerce store, any
4:42:02other website which you're creating.
4:42:04I'll be using this image
4:42:06and yeah this is the image and I think
4:42:09this looks good.
4:42:12Can maybe adjust the title
4:42:16with a bit front or below. So I'll be
4:42:20keeping it here. Add an extra space.
4:42:23Yeah. So now this looks good. So the
4:42:26main uh page, the starting page is
4:42:28welcome to delicious delights bakery.
4:42:30And I've added an information related to
4:42:32my website name which is freshly baked
4:42:35always delightful. And here I have this
4:42:38image of cakes which looks quite
4:42:40interesting. Then you have the second
4:42:43template. We have mission of the project
4:42:45a brief description. Now we will be
4:42:48doing some changes here. We have many
4:42:51options. We have this content blocks and
4:42:54the collapsible group table of contents.
4:42:56You can also add your image carousel
4:42:58from here. You can select up to maybe
4:43:00one or two images and you can keep it
4:43:02there in stand. You also have this
4:43:04button feature. We'll be adding it
4:43:06later. I'll show you how to do that. You
4:43:07can also add social links, your cloud
4:43:10search, YouTube channels plus map. We'll
4:43:12be doing all that in the demo video now
4:43:14slowly. So first let's add this content
4:43:17blocks. I'll be using this three uh
4:43:21kousle thing from here. And yes, so I'll
4:43:25be describing a bit about my uh website.
4:43:28Now before we get started to adding more
4:43:30content, let's first add an intro
4:43:32content here. Describing what our
4:43:34website is and what it offers, what type
4:43:37of audiences are targeted. So here I
4:43:40already have an intro which I took help
4:43:42from AEI tool. You can use Chad GPT or
4:43:45Gemini. So I have this uh intro ready
4:43:47which is our delicious delights. We
4:43:49offer a wide range of handcrafted
4:43:52freshly baked goods made up from the
4:43:54finest ingredients from cake to cookies,
4:43:57spice to pastries. We bring joy to every
4:43:59bite. Now this is a good description
4:44:02here. You can also again change the font
4:44:04style but I think this looks good to me.
4:44:06Or maybe I can keep it a bit cursive.
4:44:10So again I'll be using this particular
4:44:13font and I'll use it medium from here.
4:44:17Yeah. Now this I think matches with my
4:44:20name of the title. Right. So I'll be
4:44:22keeping it this
4:44:25and then you can also add a brief more
4:44:28description if you want to keep or else
4:44:30you can just remove this particular
4:44:32section from here. So I've removed this
4:44:35section from here and I will be adding
4:44:40So I'll be basically moving this section
4:44:42to here.
4:44:45Yeah. So you can actually um shift your
4:44:50title wherever you want to. And here
4:44:53you'll I'll just add a text.
4:44:56So you can either add a text here or you
4:44:59can also use this button feature. Let's
4:45:02suppose I have this button option,
4:45:04right? So the button option the name
4:45:06would be products offered.
4:45:11Okay. And you can link uh your website
4:45:14name from here. So I have my link copied
4:45:17here. I can directly paste it. Yeah. So
4:45:20this is the link to my website and I'll
4:45:22just click on insert. So as you can see
4:45:25the button is displayed right here. I'll
4:45:28be just expanding this button a bit more
4:45:30so you can see the text visible here. So
4:45:33it's named as products offered, right?
4:45:36I'll just keep it in between so it looks
4:45:38more better. And then so when the user
4:45:41clicks on this button, they'll be
4:45:43directed to the website also. And we
4:45:46also have this product option from here.
4:45:48So they can look at this landing page or
4:45:50this website. So now we can add
4:45:52different products, different cheesecake
4:45:54pastries which we have. Let's suppose
4:45:57our first uh product is a classic
4:45:59chocolate cake, right? So I'll just add
4:46:02an image. Just click on upload since the
4:46:05image is not here with me. So I'll be
4:46:08adding this classic chocolate cake from
4:46:10my store. And here you can just name it
4:46:14the name of the cake.
4:46:17Okay. And you can also enter the price
4:46:19from here. Let's suppose if it's um
4:46:23let's suppose I keep it as
4:46:26650 rupees. I think this is fine. So
4:46:30I've entered the price of this cake here
4:46:32also. And if I want you can also add
4:46:35some discount options like uh let's
4:46:38suppose get 50% discount. We'll add that
4:46:42later first. Now let's add uh the second
4:46:46image.
4:46:48Now my second product would be vanilla
4:46:51cupcakes. And if needed, you can also
4:46:54add more about this cake, the
4:46:56description about this cake. Now, so
4:46:58I'll be adding my second product from
4:47:00here.
4:47:03Now here I have vanilla cupcakes. So
4:47:05I'll just again change this as vanilla
4:47:10cupcakes.
4:47:12Also enter the price at rupees. Let's
4:47:15suppose 250.
4:47:17Okay. Next I have my third product
4:47:23which will be mostly bread bakery item.
4:47:26So I'll just upload again again this
4:47:28image.
4:47:30The third image which we have is the
4:47:32soldout bread and again we'll just enter
4:47:35it here and we'll change this um name as
4:47:41sardo bread.
4:47:45Okay, we can keep the price at rupees.
4:47:48Um, let's suppose it's 200. Okay. Yeah.
4:47:52So, as you can see, we have a products
4:47:54offered here where we have three
4:47:55products. Classic chocolate cake,
4:47:57vanilla cupcakes, sardo bread where you
4:48:00can add more description about it like
4:48:02light fluffy cupcakes topped with creamy
4:48:04vanilla frosting. But for the time
4:48:06being, I have preferred to keep this um
4:48:09the price of the product because I feel
4:48:11the audiences are more into the price.
4:48:13So let's keep it here in this way. Next,
4:48:16you can also add um the YouTube link
4:48:20from here. Let's suppose I add the video
4:48:23of my store. So I'll just paste the URL
4:48:27of this YouTube and I'll just click on
4:48:30insert.
4:48:32So here we have it the video of my u the
4:48:36store. So I'll be keeping it here. I'll
4:48:38keep it like this. This looks good. The
4:48:41size is better.
4:48:43Okay, now we have the video.
4:48:47Third thing is that we can also add more
4:48:49testimonials option. You can also add
4:48:52more options like services and add more
4:48:55content into it. Now for the time I'll
4:48:58just show you how to add a testimonial
4:49:00option from here. Let's suppose I want
4:49:02to delete these items. So I'll just
4:49:05click on this and press delete. So let's
4:49:08suppose I've added a testimonial uh like
4:49:11this here what our customers say just
4:49:15remove this thing and then you can just
4:49:18add a content from here that is I've
4:49:20added we take pride in delivering top
4:49:22quality products and services to our
4:49:25customers just shift it to here you can
4:49:29accordingly increase or decrease the
4:49:31size of it depending on your content now
4:49:35I'll be just uh changing this image from
4:49:37here. So I'll just click on this image
4:49:40and we have an option to duplicate it or
4:49:44uncrop it or crop this image. So I'll
4:49:47just delete it and again click here
4:49:51and just select an image
4:49:54upload.
4:49:57So I'll just keep this image here. This
4:50:01looks better. Now one best thing about
4:50:03this Google sites is that it will
4:50:04automatically adjust your image as per
4:50:07as the content. So you don't have to
4:50:09particularly go manually and edit
4:50:11everything from scratch. Now the next
4:50:14thing we'll be adding is uh maybe making
4:50:16more customized cake. So I'll be adding
4:50:19here as custom cakes
4:50:22and I'll just change this description.
4:50:25Now again I'll be just entering one more
4:50:28image from here to make it look more
4:50:30more appealing.
4:50:32Now from here I will just select my
4:50:34image. So this is my custom cake and
4:50:37I'll just put it here. Okay. I think
4:50:41this is actually collapsing here. So
4:50:43we'll just put this particular text box
4:50:46and we'll just shift it down so that it
4:50:49looks a bit better.
4:50:52Now we have what our customers say
4:50:54custom cakes. Now before this I can add
4:50:57one more button feature from here which
4:50:59would be uh services so that it's clear
4:51:03to my audience that what type of
4:51:06services we order. Again you can insert
4:51:08your link.
4:51:12So again we have the services option
4:51:14button so that my audience knows. Now I
4:51:17think it looks pretty good. And talking
4:51:20about more insert option, you can also
4:51:23yeah I forgot to add this map option
4:51:25from here which is really important.
4:51:27Let's suppose your customers are
4:51:29confused about where your landmark is.
4:51:31So you can actually add your location
4:51:33from here so that your audiences knows
4:51:35exactly where it's situated and it's
4:51:38easy for them to come as well. So I've
4:51:40just added this in Bangalore HSR layout
4:51:44and I'll be selecting this particular
4:51:47map and I'll click select.
4:51:51Okay, now I think it comes right here
4:51:55but we don't want to put our map section
4:51:58just after our um intro, right? So we'll
4:52:02just keep it down.
4:52:04Yeah. So I'm going to keep it here. Now
4:52:07this looks better. Yeah. So this is our
4:52:09map section and if you have any
4:52:12questions you can also add your email
4:52:15address from here and that's it. Now one
4:52:17more important thing you can also add
4:52:19your forms Google forms Google slide
4:52:22docs more links to this. Now talking
4:52:24about the pages we have different pages
4:52:27from here. Let's suppose the second page
4:52:30you can just change this page right. So
4:52:32let's see what our second page looks
4:52:34like. Now this is the history page. This
4:52:36is the home section.
4:52:39So right now we have already worked on
4:52:41our home section from here and you can
4:52:44change this name as something else about
4:52:47us right or you can also delete it if
4:52:49not needed. You can duplicate the page
4:52:52as well. So I'll do it later because
4:52:55it's not that important. Maybe I can
4:52:57just remove this from here because it's
4:52:58not needed. So I'll delete it. I'm going
4:53:01to keep it short. And this team or page
4:53:04also it's not needed. So I'll delete it
4:53:06again.
4:53:08Now we have this FAQ section which I'll
4:53:10keep it. So basically we've got two
4:53:12pages right here. And again I told you
4:53:14about the theme section already. So
4:53:16again you can change the font style, the
4:53:19color because I think this particular
4:53:22color looks great. So I'll be just
4:53:24keeping it this. Yeah, we also have this
4:53:27custom option. Now let's look at the
4:53:29preview option from yours. Now that our
4:53:31website is almost ready, we'll just
4:53:33preview and see how it actually looks
4:53:35like. So as you can see this is our
4:53:37option. We have selected the large
4:53:40screen. You can also view it in the
4:53:42tablet and the mobile phone. Let's
4:53:44suppose I want to see how this website
4:53:46will look on mobile. So it would look
4:53:48something like this. Wait, it's not
4:53:50loaded. Yeah. So it would look something
4:53:53like this. Now from here this is a
4:53:54drop-own section of all the two pages
4:53:57which we have. And from here it talks
4:53:59about our content, the products offered.
4:54:01We have classic chocolate cake, vanilla
4:54:03cupcakes. This looks pretty good. And we
4:54:05have also our YouTube link from here.
4:54:07You can also add your social uh links.
4:54:10Then this is the tablet view section
4:54:11from here. Okay. This is how you can
4:54:14preview your website already which you
4:54:17have done. Next what we can do is now
4:54:20that our preview is also ready. We'll
4:54:23just go back and we will we can also
4:54:27share it with others or you can do is
4:54:30we'll publish it now. So you can add the
4:54:33web address of your name. So I'm going
4:54:35to keep it as delicious bakery from here
4:54:38and you can have you have this option of
4:54:41who can view your site. So I'll just
4:54:44click on it's restricted for now. So
4:54:46I'll just click on everyone anyone with
4:54:49the link and I'll just select done. So
4:54:53now you can publish your website. So you
4:54:56see how easy it is to use your Google
4:54:58site. Now let's get started with digital
4:55:00marketing freelance roadmap for 2026.
4:55:03Starting a freelance digital marketing
4:55:04career in 2026 offers many opportunities
4:55:07particularly as businesses continue to
4:55:10embrace digital strategies. Here's a
4:55:12detailed road map to guide you in your
4:55:13journey. Best select your niche. Digital
4:55:16marketing fields cover a wide range of
4:55:18services from SEO to social media
4:55:20management. Specializing in one area
4:55:22allows you to focus on your efforts to
4:55:25build expertise and attract clients who
4:55:27are specifically looking for your skill
4:55:28set. Popular niches include SEO,
4:55:32optimizing websites to rank higher on
4:55:34search engines, PPC or also known as
4:55:36payclick advertising, managing paid
4:55:39advertising campaigns on platforms like
4:55:41Google ads and social media and next one
4:55:44is social media marketing which is about
4:55:45growing businesses presence on the
4:55:48platforms like Facebook, Instagram and
4:55:49LinkedIn. Next comes email marketing
4:55:52creating effective email campaigns for
4:55:53lead generation and customer retention.
4:55:56Followed by that we have content
4:55:57marketing crafting valuable content to
4:55:59attract and engage an audience. Followed
4:56:01by that we have AI powered marketing
4:56:03utilizing AI tools for automating tasks
4:56:06and creating personalized marketing
4:56:07strategies. So focusing on a niche helps
4:56:10you become an expert making it easier to
4:56:13market your services. Now let's discuss
4:56:15about acquiring relevant skills. Acquire
4:56:18relevant skills in digital marketing
4:56:20requires broad set of skills but
4:56:22mastering the essentials of your chosen
4:56:24niche is the key. SEO tools familiarize
4:56:27yourself with tools like a repres SEM
4:56:30Rush and Google Analytics which are
4:56:32essential for tracking performance and
4:56:34optimizing websites. Advertising
4:56:36platforms learn the ins and outs of
4:56:39Google Ads, Meta Ads and other ad
4:56:41platforms to help clients drive traffic
4:56:43and generate leads. Followed by that we
4:56:46have content creation. Skills in
4:56:48writing, graphic design and video
4:56:49editing will help you produce high
4:56:51quality marketing content for various
4:56:54formats. Next we have AI tools. AI is
4:56:57transforming market. Learn how to
4:56:59leverage AIdriven platforms for
4:57:01automation, data analysis and
4:57:03personalized marketing campaigns and
4:57:05gaining hands-on experience with these
4:57:07tools will set you apart in competitive
4:57:09freelance market. Now let's focus on
4:57:12portfolio. A strong portfolio is your
4:57:14best marketing tool. It demonstrates
4:57:16your skills and gives potential clients
4:57:18confidence in your abilities. Next is
4:57:21website. Create a professional website
4:57:22that showcases your services, past work
4:57:25and case studies. It's your online
4:57:27business card. Social media presents.
4:57:30Keep active profiles on LinkedIn,
4:57:32Instagram or Facebook where you can
4:57:34share your work and expertise to attract
4:57:36clients. Next is creating a website.
4:57:38Create a personalized and professional
4:57:40website that showcases your services,
4:57:42past works, and case studies. It's your
4:57:44online business club. Followed by that,
4:57:46we have social media presence. Keep your
4:57:49active profiles on LinkedIn, Instagram
4:57:50or Facebook where you can share your
4:57:53work and expertise to attract clients.
4:57:55Followed by that, we have client
4:57:57testimonies. Ask your previous clients
4:57:59for a feedback and testimonials. Having
4:58:02positive reviews go a long way in
4:58:05building trust. An immersive portfolio
4:58:07will not only demonstrate your
4:58:09capabilities, but also serve as a proof
4:58:11of your work and the results you can
4:58:13deliver. Now, let's target your online
4:58:16presents. Being visible online is
4:58:18essential for attracting clients and
4:58:19networking with other professionals. So,
4:58:22let's go with the first one. Freelance
4:58:24platforms. Create profiles on platforms
4:58:26like Upwork, Fiverr, and Freelancer.
4:58:29These platforms can connect you with
4:58:31global audience of clients. Next is
4:58:33networking. Join digital marketing
4:58:36groups on LinkedIn and Facebook to stay
4:58:38updated, ask questions and engage with
4:58:40others in your industry. Followed by
4:58:43that, we have content sharing. Share
4:58:45blogs, insights, and relevant industry
4:58:46content on your social media profiles to
4:58:49build your reputation and show off your
4:58:51expertise. A strong online presence can
4:58:53lead to new opportunities and ensure
4:58:55that you remain on top of the mind for
4:58:57potential clients. Now let's discuss
4:58:59about outreach and client acquisition.
4:59:02To grow your freelance business,
4:59:04proactive client acquisition is the key.
4:59:07Cold emails. Reach out to your potential
4:59:09clients by sending personalized targeted
4:59:11emails with a clear value proposition.
4:59:15Next is referrals. Build strong
4:59:17relationships with your clients and ask
4:59:19them to refer you to others once you
4:59:21have completed a project successfully.
4:59:24Followed by that we have networking
4:59:25events. Attend industry specific events,
4:59:28webinars, and conferences. These are
4:59:30great opportunities to meet potential
4:59:32clients and partners. Proactively
4:59:34seeking new businesses will help you
4:59:36scale your freelance career and keep a
4:59:38steady stream of clients coming in. Now,
4:59:41let's take a look at quality work and
4:59:43feedback. Providing excellent service
4:59:46and highquality work will ensure repeat
4:59:48business and reference. Timely delivery.
4:59:51Meeting deadlines shows your
4:59:53professionalism and help you build trust
4:59:55with your clients. Exceeding
4:59:57expectations strive to deliver more than
4:59:59what's expected. Whether it's offering
5:00:01additional recommendations or going
5:00:03above and beyond the work. Followed by
5:00:05that we have feedback. Always ask for a
5:00:08feedback after completing a project. Not
5:00:10only does this help you improve your
5:00:12work, but also helps you with future
5:00:14client acquisition. Delivering excellent
5:00:16results consistently will help you build
5:00:18a loyal client base and grows your
5:00:20freelance business. Lastly, the
5:00:22importance of staying updated with the
5:00:24industry trends. Digital marketing is
5:00:26constantly evolving, so staying informed
5:00:29about the latest trends and tools is
5:00:30critical. Continuous learning is the
5:00:33first one. Regularly take courses, read
5:00:35blog, and attend workshops to keep your
5:00:37skills current. Marketing platforms and
5:00:39strategies evolve rapidly, and staying
5:00:42ahead of the curve will give you a
5:00:43competitive edge. Follow industry
5:00:46leaders. Follow thought leaders in
5:00:48digital marketing on social media and
5:00:50blogs to stay on the top of new trends,
5:00:52tools, and strategies. Next is
5:00:53experiments. Don't be afraid to test new
5:00:56ideas and marketing strategies. This
5:00:58will not only improve your skills, but
5:01:00also ensure that you stay innovative and
5:01:02relevant. Being proactive about learning
5:01:04will help you maintain an edge in the
5:01:06competitive freelance market and provide
5:01:08more value to your clients. By following
5:01:10this road map, you can successfully
5:01:12establish and grow your freelance
5:01:13digital marketing career in 2026. And
5:01:16with that, we have come to the end of
5:01:18our full course. If you have any doubts
5:01:19or questions, ask them in the comment
5:01:21section below. Our team of experts will
5:01:23reply to you as soon as possible. Thank
5:01:25you and keep learning with Simply Learn.

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