Differences Between Market Research and Marketing Research — Transcript

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1. 0:00differences between market research and
2. 0:02marketing research
3. 0:04market research versus marketing
4. 0:07research market research investigates
5. 0:10and analyzes a target market researchers
6. 0:14use market research to collect consumer
7. 0:17data within a Marketplace it deals with
8. 0:20the collection analysis and use of
9. 0:23Market intelligence and Market
10. 0:25statistics
11. 0:26market research deals with only one of
12. 0:29marketing's four Peter seconds Place
13. 0:33whereas marketing research is the
14. 0:36process of defining a marketing problem
15. 0:38or opportunity systematically collecting
16. 0:41and analyzing information and
17. 0:43recommending actions to improve an
18. 0:45organization's marketing activities
19. 0:49marketing research is a much broader
20. 0:51concept than market research and deals
21. 0:54with marketing's four Peter seconds
22. 0:56product price place and promotion
23. 1:01the areas that marketing research looks
24. 1:04at new product research customer
25. 1:06research public relations existing
26. 1:09product development distribution methods
27. 1:13sales advertising research pricing
28. 1:17Etc
29. 1:18market research focus on to study buyer
30. 1:21behavior in the market in the
31. 1:23marketplace as a whole
32. 1:25whereas marketing research focus on to
33. 1:28study systematically all the phases of a
34. 1:30business's marketing activities
35. 1:33market research is the study of
36. 1:35customers and the market whereas
37. 1:38marketing research is the study of all
38. 1:40aspects of marketing dependency of
39. 1:43market research is Reliant whereas
40. 1:46dependency of marketing research is
41. 1:49autonomous
42. 1:50market research just involves in
43. 1:53gathering Market information whereas
44. 1:56marketing research has a much broader
45. 1:58reach since it involves doing product
46. 2:00research and customer preferences
47. 2:03market research investigates the
48. 2:06Market's success of a product or service
49. 2:09whereas marketing research collects data
50. 2:12for marketing intelligence activities
51. 2:14and decision making
52. 2:16market research is emphasized on
53. 2:19answering particular questions whereas
54. 2:22marketing research is more General and
55. 2:25utilized to solve various marketing
56. 2:27challenges
57. 2:28purpose of market research is to study
58. 2:31the success of a product or service in
59. 2:34the market
60. 2:35whereas purpose of marketing research is
61. 2:38to gather data for marketing
62. 2:40intelligence activities decision making
63. 2:43nurtures market research nurtures
64. 2:47marketing research whereas marketing
65. 2:50research nurtures the entire marketing
66. 2:52information system of the business
67. 2:55research scope of market research is
68. 2:58limited only studies the market and its
69. 3:01consumer Behavior whereas research scope
70. 3:04of marketing research is wide studies
71. 3:08the whole marketing process marketing's
72. 3:114 Peter seconds and the whole Market
73. 3:13itself
74. 3:15the market research is specific to
75. 3:18answering specific questions whereas the
76. 3:21marketing research is more generic and
77. 3:23is used to solve a host of marketing
78. 3:26problems
79. 3:27process of market research includes
80. 3:30seven steps such as number one step is
81. 3:33identify Issue Number Two Step is choose
82. 3:36the research team internal or external
83. 3:39research experts
84. 3:41number three step is choose the most
85. 3:44fitting technique and approach number
86. 3:47four step is gather data number five
87. 3:50step is organize analyze and interpret
88. 3:53data number six step is create reports
89. 3:57and number seven step is to make
90. 3:59database decisions
91. 4:02whereas process of marketing research
92. 4:04includes seven steps such as number one
93. 4:07step is to identify the issue examine
94. 4:10options and set the objectives of the
95. 4:13research number two step is to create a
96. 4:16research program
97. 4:17number three step is to collect research
98. 4:20information number four step is to
99. 4:23collect audience data number five step
100. 4:26is to organize and analyze data number
101. 4:29six step is to display findings and
102. 4:32number seven step is to make database
103. 4:35decisions
104. 4:36number one similarity is both are
105. 4:39important to the success of a business
106. 4:42number two similarity is both types of
107. 4:45research generate useful data number
108. 4:48three similarity is surveys focus groups
109. 4:52questionnaires and interviews are
110. 4:54examples of quantitative and qualitative
111. 4:57tools and approaches that may be used to
112. 4:59acquire information
113. 5:01and number four similarity is effective
114. 5:04for making judgments on the type and
115. 5:07quality of items and services given to
116. 5:09clients appropriate company sites the
117. 5:13best advertising and the most efficient
118. 5:15distribution methods and networks
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120. 5:21thesis helper thanks for watching