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Did You Expect Your Dreams to be Easy? - Alex Hormozi — Transcript

by Chris Williamson · 3,352 words · 460 segments · language en · Watch on YouTube

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0:00you're going to lose sleep you'll doubt
0:02whether it'll work you'll stress to make
0:04ends meet you won't finish your to-do
0:06list you'll wonder whether you made the
0:08right call and have no way to know for
0:10yours this is what hard feels like and
0:13that's okay everything worth doing is
0:16hard and the more worth doing it is the
0:19harder it is the greater the payoff the
0:22greater the hardship if it's hard good
0:25it means no one else will do it more for
0:28you
0:30I think a lot of Entrepreneurship and
0:32even personal growth is training
0:34yourself on how you respond to
0:37hard because in the early days hard was
0:41ooh stop this isn't good I should I
0:43should this is a warning sign this is a
0:45red flag I should slow down or I should
0:46stop you know I should pivot but the
0:49more I think about it as a competitive
0:51landscape as I'm clear on what this path
0:54is supposed to look like and these rocks
0:56and these dragons are things that I'm
0:57going to have to slay along the way to
1:00get the princess or get the
1:02treasure I get happier about the harder
1:04it is because I know that no one else
1:06will follow it's a selection effect and
1:09I think if you can if you can shift from
1:11this is hard to no one else will be able
1:14to do this then it it's it flips from
1:16being this thing that you're like oh
1:17poor me to oh poor everyone else who's
1:19going to have to [ __ ] try and I think
1:21that is so much more motivating as a
1:22frame for the exact same circumstance
1:25yeah that's
1:26awesome I was
1:28thinking a lot about the lonely chapter
1:31that we talked about the last time that
1:32was the best most powerful idea I think
1:34that we came up with
1:37and if you
1:40see there basically being no shortcuts
1:43toward getting the thing that you want
1:45there are ways to be more and less
1:46efficient there are ways to do things
1:48with more and less of a positive
1:50disposition which can actually make the
1:51journey feel an awful lot easier but
1:54ultimately if you assume that largely
1:56everyone needs to go through the same
1:57challenges that you're going through
2:01every single difficult thing that you do
2:03is kind of like a massive wall that you
2:05need to get over and you go wow [ __ ] I'm
2:08so glad that I've got over that wall and
2:11think about how many people are going to
2:12be selected out it's like the Hunger
2:14Games you know think about how many
2:16other people are going to fall that wall
2:20there people only root for people who
2:22don't need
2:24it like the amount of times when I was
2:27on my lonely path where I was too
2:31different from the friends that I had
2:33but not successful enough to be friends
2:34with the people that I wanted to be
2:35friends
2:39with that's when that's when you want
2:42people to root for you that's when you
2:44want people to support you once you've
2:46already won people are like he's amazing
2:49he's so good but like that's the time
2:51when you need it the least and
2:55so you always have to be the person who
2:57roots for you before everyone else does
3:00and it's usually a single clap in the
3:03auditorium for a very long period of
3:06time it is a slow clap that's just you
3:09rooting for you um and that visual I
3:13think is one that you can kind of take
3:15because it
3:18is people struggle to do things
3:21alone and the path of the exceptional
3:25person is one of an exception which
3:27means that you are not with other people
3:30and rather than fighting that or boning
3:33it see it as an indicator that you're on
3:37the right path because if everyone else
3:39were cheering you on then it means
3:41you're not in the right place because it
3:42means you're just like everyone else and
3:44that's not where you want to
3:45be it's an interesting Paradox
3:50that the energy it requires to start
3:53doing something is way more than the
3:55energy required to continue doing the
3:57thing and that the beginning of doing
4:00anything results in the lowest amount of
4:02reward both internal and external than
4:05when you've been doing it for ages so I
4:07think about this a lot with the show
4:09that there was this stat that Spotify
4:11told us 85% of the listeners of this
4:14show found this in
4:162023 right and I thought at the end of
4:192022 remembering at that point I'd been
4:21on Rogan we were at like 650k we've got
4:24you know we've been doing 550 600
4:27episodes deep like I'm I've got I've
4:29done the thing like this is this is me
4:31doing if this isn't [ __ ] doing the
4:32thing I've moved to Austin Texas I've
4:33got an 01 Visa I've got like the all the
4:35rest of the stuff Jordan Peterson's been
4:37on twice you've been
4:39on and yet
4:42the what everything up until that point
4:49is two months of
4:51growth yeah I mean we made we made more
4:53money for just from a revenue
4:55perspective we made more money and more
4:56subs in one month December of last year
4:59than we did in the entire first three
5:00and a half years of the show so it's
5:03this odd Paradox and one of the things
5:06that you need to ensure I've had this
5:08idea about protect your passion at all
5:10costs because if you if you begin to
5:13hate the thing that you do you
5:14negatively change your trajectory and
5:16that means that at the time when you can
5:18benefit the most by every single unit of
5:21work which is the later that you go
5:22presuming that you continue to hit that
5:24Upp trajectory if you've completely
5:26killed any passion or desire to do the
5:28work in the early stages because
5:31you've you've not protected it
5:33appropriately that can be by focusing on
5:36the wrong things by not rewarding
5:37yourself by not building it with people
5:38that care about you by you know just not
5:41not celebrating when you hit Milestones
5:42all of the things that actually help to
5:44keep you going being a
5:46character by the time that you get to
5:48the stage where each unit of effort
5:49allows you to gain a thousand or a
5:52million of each of the things that it
5:53would have done at the very beginning
5:55you've inverted the uh like the passion
5:59equation
6:00takes way more energy to start a thing
6:02than to continue doing a thing and yet
6:04in the beginning the rewards are way
6:06lower than they are at the end but if
6:08you don't protect your passion your
6:09motivation is at its lowest when you are
6:11at your highest amount of efficiency in
6:13terms of returning your time put in I
6:16think a hopeful message that anyone can
6:18think about who's about who's in that
6:20hard period or in that start period is
6:23that it won't get harder like this is
6:28the hardest part
6:29and so if you can just make it through
6:31this everything else is downhill it's
6:34not that the things that you're the
6:35dragons are going to slay aren't going
6:36to get bigger they are but you become so
6:38much more equipped to slay them back and
6:40you have so many more allies you have
6:42people in the stands cheering for you
6:43you have the audience you have all of
6:45these other things that are behind you
6:46but in the beginning it's just you with
6:48a stick against a bear and arguably that
6:52fight is a harder fight to win than
6:55beating a dragon when you have a nuclear
6:57bomb and Six Nations behind you and so
6:59it's not even like the the size of the
7:01hardship it's just also the resources
7:03and how few of them you have and how so
7:06much of the beginning is literally
7:07burning the one thing you have which is
7:09time because you have no leverage you
7:11don't have the money to pay other people
7:12to help you you don't have the resources
7:14to go like get someone to to you no one
7:17can learn it for you it's like there's a
7:19lot of the things that that we care
7:21about a lot like no one can work out for
7:23you doesn't matter how much money you
7:24have no one can learn skills for you and
7:26so in the early days like it feels so
7:29painful cuz you're like you look around
7:30to see who can help you and then you're
7:32like [ __ ] it's me again and I think
7:35getting comfortable with the idea that
7:36each of these things kind of like Slum
7:38Dog Millionaire if you've seen that
7:40movie where he I'll give you the tldr he
7:43goes through his entire life of
7:44Randomness and he gets on Who Wants To
7:45Be A Millionaire version in India and
7:48has 12 questions to make a million
7:49dollars and from only 12 random
7:52experiences in his life that seemed
7:53meaningless at the time was he able to
7:55answer all of the questions and then
7:56ultimately win the skills that you
7:59develop along the way like Steve Jobs
8:01learning calligraphy that then became
8:03Apple fonts that you know transformed
8:05how we
8:06type those early days that little trench
8:08winning in the
8:10weeds often times gives you these huge
8:12advantages later on because you have
8:14more context than anyone else and so
8:15rather than lament them and hate the
8:19fact that you're going through it
8:21remembering that these will be arrows
8:22that you put in the quiver that you're
8:24going to be using to slay the future
8:25bigger dragons and
8:28so
8:30expecting it to be easy is what makes it
8:32much harder than it ever
8:35is I've always loved earning my stripes
8:39with the things that I've done whether
8:41it was with nlife or running the podcast
8:43or doing whatever and I
8:46think there's like a degree of nobility
8:48to it but functionally that's kind of
8:50that's just like it's a nothing like
8:52what the where does the was the nobility
8:54but I think the reason that you can feel
8:56Noble about it and the reason that it
8:58gives you a positive reward is you know
9:02that you understand every single inch of
9:06the things and that if you want to hold
9:08a conversation we went out for dinner
9:10with our new CFO and and accounts people
9:13on Saturday they said you ask a lot of
9:16questions most people don't ask very
9:18many questions and I also don't care at
9:23all about accounts really like I'm not
9:25doing this for money but they said you
9:28ask a lot of questions it's like well I
9:30don't ever really want to walk into a
9:31room and not be able to hold my own at
9:34least just
9:35competently if it's to do with something
9:37that I care about the same thing goes
9:39for this like I I started to learn about
9:42focal lengths and frame rates and
9:44negative Phill reverse contrast lighting
9:46and then sure enough two years after we
9:48started doing it a bunch of different I
9:50sent you the Instagram thing like this
9:52really awesome film Instagram that I've
9:54been following for ages picked us up for
9:56what we were doing and gave us props
9:59independent of the talk thing which is
10:02fundamentally what we're here for and we
10:03created this entire new industry of like
10:06cinematic podcasting which was
10:08recognized by as far as I'm aware like
10:10the best cinematic it's called film
10:14lights at film lights people can go and
10:15see it on Instagram like the best
10:18decoder and analyzer of cinematography
10:22and two years ago when we started I
10:23remember thinking [ __ ] like I love the
10:25way that they've broken down what
10:26happens in adastra oh my God the whole
10:27thing was shot on 35 Mill each different
10:29scene's got two pairings of colors and
10:31stuff like that and then but the reason
10:34that we were able to get there at least
10:35in some part is I can have a
10:36conversation with people so each of the
10:39things that you do when you not only win
10:41in the weeds but live in the weeds then
10:44allows you Downstream from that to see
10:45the things that other people aren't
10:48seeing there's a quote that I love from
10:50Dr cash I'll probably butcher it
10:52but
10:54experts have more ways to win than
10:58beginners do and so if an expert goes
11:02into any setting that they're expert in
11:04they have so many faster feedback loops
11:07that reward them in the moment before
11:08the ultimate outcome so if you're a
11:10master video editor there's so many
11:12things that you can do that while
11:13editing you make one change and then it
11:14looks right you have a positive feedback
11:16loop and so I think when you're on the
11:19start path you can't look at the outcome
11:22as The only positive because you will
11:23never make it and so the positive frame
11:26that I've always used is sure you can
11:28have the external on of like I like
11:30thinking about my first videos had like
11:3213 views and I'm like well if I had an
11:34audience of 13 people I used to spend
11:35years pitching you know weight loss
11:37stuff to rims of 13 and that was fine
11:39and so thinking about that way was
11:40helpful but the the most helpful frame
11:44was thinking about who I was becoming as
11:47the asset that I was building so in real
11:49time whenever I finished a Long Day's
11:52Work I was becoming more like the type
11:54of person who could work for 5 years
11:56without reward and that would be part of
11:59the story I would someday tell and some
12:01some of the biggest reinforces I've had
12:03in my life has been futurecasting the
12:05story that I would tell about the shitty
12:07period that I was in like I remember
12:09when I was sleeping on the floor at my
12:10gym because I didn't have enough money
12:11for two rents and I was like I will
12:13[ __ ] tell this story and when I lost
12:15everything for the first time I like I
12:18have the screenshot of the bank account
12:19like when I show it people are like oh
12:21look there's that thing but they forget
12:22that there was a person who
12:23screenshotted it to be like this won't
12:25[ __ ] happen again and I think think
12:29having a larger Narrative of where
12:31you're ultimately going one gives you
12:32the vision of where you're like the ru
12:35like knows where he's going but it
12:38allows the dragons that you have to slay
12:41along the way the hard things that you
12:42have to overcome to feed into the larger
12:45Narrative of who of the story that
12:47you'll someday tell and so like no one
12:49ever tells stories about the hero who
12:51made it all happen immediately and had
12:53no hardships no one cares right like
12:55okay you were born to a billionaire is
12:57there a story there not not really but
13:00everyone loves the story because we can
13:01see ourselves in the character and how
13:03much we hope to be like them and it's
13:07the being like them not the having what
13:08they have that we usually like and so
13:11reframing ourselves as the hero of that
13:14narrative in my harder times was what
13:17really got me through that and
13:20thinking I will tell this story someday
13:22have you heard Rogan talk about the be
13:24the hero of your own story thing M oh
13:26dude it's is old now I think this is
13:29maybe even 10 years old maybe 10 years
13:30old um and he's in one of his old he's
13:34in the LA podcast studio and he says
13:38imagine that you're in a movie and
13:40imagine the movie begins now and you're
13:43the hero of the movie yeah what would
13:45that guy do
13:47yeah what would that guy do right now
13:50yeah because you
13:52are I just got into a business um so
13:56actually just made the investment in
13:58school um and I was talking to Sam the
14:01founder and I said what sim sam Sim
14:05what's Sim Sim that's the way he says
14:07his own yeah um and I was and I was
14:10talking to him and I said I want to give
14:12you the single easiest razor to predict
14:14my behavior and I said whatever will be
14:18the most epic story is the thing that I
14:20will most likely
14:22do and so often times the most epic
14:24story is not the shortest outcome to
14:27Victory it's the long Saga that results
14:30in this big thing later eventually and I
14:33was like if you ever want to know if
14:35you're like I'm not sure what he's going
14:36to do in this situation just wonder what
14:38the most epic story to tell would be and
14:41that's usually what I will do
14:44and I don't know if that's
14:45self-aggrandizing but that's that's
14:48genuinely my Razor for even making the
14:51like the big decisions about okay I'm
14:53going to sell gym launch I'm going to
14:55I'm going to marry Lea I'm going to slum
14:58it and live at the gym I'm going to fly
15:00around and do turnarounds I'm going to
15:01start this whole idea of a media company
15:04that just gives exclusively like how do
15:07like how do I put all these together
15:08it's like well what would be the most
15:09epic story and I thought of this idea of
15:11just like when I think about who that
15:12story I want to tell is is this
15:15billionaire that documented the entire
15:17thing the whole way and just gave
15:21because I always thought I was like I
15:22wish that Elon Musk and and Warren
15:24Buffett and all these guys would have
15:26like and Jeff basos like would have just
15:27like I would love to have seen
15:291997 Amazon content and a lot of the
15:34content in terms of like it it's getting
15:36five views it's like it's okay because
15:38when we make it they're going to come
15:39back and watch this so I don't need them
15:41to watch it today I want them to know
15:43that it's here when I do and I think
15:46that got me out of the the loop of it I
15:49have to win right now and then every one
15:51of them is just dropping uh a kernel or
15:54a bread for future meat to refer back to
15:56we'll get back to talking to Alex in one
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