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Delete social media before it’s too late | Abhi and Niyu — Transcript

by Abhi and Niyu · 2,900 words · 498 segments · language en · Watch on YouTube

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0:48Have you noticed anything?
0:50Everyone is loud.
0:53Everyone is angry.
0:56Everyone is fighting.
1:02Outrage has become so normal that you can
1:05get angry at anything for 365 days of
1:07the year.
1:09You can go on the internet and fight
1:12with someone.
1:12You can abuse in the comments and make
1:14a reaction video.
1:15And you will get a lot of views.
1:19If you think this is natural, then think
1:21again.
1:22If you want to be viral in the
1:25world of rage-bait content, it is not
1:25necessary that people like you.
1:28This is what people like Auri, Urfi Javed,
1:30Puneet Superstar know.
1:35Who have become super hit with this formula.
1:39They have learned to monetize your anger and
1:41outrage.
1:42And they have made their career on this
1:47basis.
1:48From news channels to your Instagram influencers, everyone
1:52uses this formula.
1:54And that is your anger.
1:56You
1:56all
2:07know Ahrari has a lot of anger.
2:12Ahrari is one of the smartest minds of
2:15our generation.
2:16I was reading their book Nexus and I
2:18came to a point and stopped.
2:20It said, YouTube has a problem.
2:23A few years ago, 100 million hours of
2:27watch time was coming every day on the
2:28entire platform.
2:28100 million hours every day.
2:31That means a lot of people were watching
2:33YouTube for a long time.
2:35This is good news.
2:37But how is it a corporate that has
2:39become greedy?
2:40The company has set an ambitious target.
2:44From 100 million hours per day to 1
2:46billion watch hours per day.
2:49That is 10 times more.
2:51They put their AI algorithms on this task
2:54to see how we can achieve this.
2:58What type of videos should we promote?
3:01Try different recommendation patterns.
3:04And AI discovered something strange.
3:07Three words.
3:08Outrage drives engagement.
3:10Education.
3:11No, that's boring.
3:13Compassion.
3:14Mr. Beast's philanthropy doesn't seem entertaining after a
3:17while.
3:18But if there is controversy, everyone is interested
3:21in it.
3:22Everyone wants gossip.
3:23This is not just a theory.
3:25Tech industry insiders have confirmed it.
3:29The Social Dilemma is an excellent documentary that
3:32everyone should watch on Netflix.
3:34Here, the dark side of social media was
3:36exposed.
3:38In this documentary, Facebook, Google, Twitter's top executives
3:42confessed that they don't let their children use
3:45their own social media platforms.
3:49Tristan Harris was a design ethicist at Google.
3:52He says in the documentary, We were the
3:54ones who built these platforms and we know
3:57how they work.
3:58That's why we don't let our kids use
4:01them.
4:01Meaning?
4:02These people know the real business model of
4:05social media.
4:06Which is designed to manipulate your emotions and
4:09keep your maximum time on the screen.
4:13Facebook is not just a social media platform.
4:16It is a human lab.
4:17Where you are experimented on every day.
4:21How do you react to what?
4:23And what not?
4:25In January 2012, Facebook did an experiment.
4:28It intentionally manipulated more than 6 lakh people's
4:30feeds.
4:33It removed all positive posts from their feed.
4:37And only fed negativity.
4:39Who knows what experiments in the name of
4:42research, which social media platform is doing on
4:44us today?
4:45In 2018, Facebook brought a major change in
4:50its algorithm.
4:50They started rating all the content on their
4:54platform.
4:55Likes don't matter.
4:56Because liking is so easy.
4:59Just one tap and it's done.
5:01It doesn't even take a second.
5:02So likes are meaningless.
5:04But if someone leaves long comments on a
5:08video, or shares it with someone, then it
5:11is called meaningful social interaction.
5:14In short, MSI.
5:16You can search for it yourself later.
5:18And all the raw text will open up
5:21in front of you.
5:21But there was a problem with this algorithm.
5:24After all, algorithm is a machine.
5:27So it never understood the difference between good
5:28and bad interaction.
5:32If someone has said something bad in a
5:34video, and people are commenting against it, still,
5:38Facebook started counting it as meaningful social interaction.
5:42In short, people started getting rewards for saying
5:46wrong things.
5:47More views, more shares, and more engagement.
5:50Which means more money too.
5:52Just imagine, if there is an interview or
5:57speech of your least favorite political leader, which
5:58you don't agree with, then you will go
6:01to the comments and show your disagreement.
6:04Algorithm doesn't care if you are happy or
6:08not.
6:08It only cares about how long you have
6:12been using that platform.
6:14The more time you spend on social media,
6:17the more ads you see, and the more
6:20money these social media companies will earn.
6:23It's that simple.
6:25Content that provokes anger scores higher than content
6:29that informs.
6:31This is the truth.
6:32And this is not a social media problem.
6:34This is a human problem.
6:35We say we want value.
6:38But in reality, we don't want value.
6:40We want entertainment.
6:42Otherwise, debates on Doordarshan and Sunset TV should
6:45get more views than those 9 PM debates.
6:47Because no one shouts there.
6:49Everyone just keeps their point there.
6:52But this doesn't happen in the real world.
6:55The more you shout, the louder your voice
6:58is heard.
7:00The truth about that seems the most credible.
7:02This is the truth.
7:03In the language of social media, engagement.
7:06In the language of TV, TRP comes only
7:08when you can sell negativity.
7:11And the more TRP, the more revenue.
7:14And this has an impact on your mental
7:17health.
7:18Social media is turning us into zombies.
7:21What is a zombie?
7:22A zombie is one whose brain doesn't work.
7:26It just acts without thinking or understanding.
7:29Let's listen to a story of a zombie.
7:32Raju is a zombie whose phone turns on
7:37as soon as the day begins.
7:38Sitting on the toilet seat, he first sees
7:40a girl's reel.
7:42She is wearing small clothes and making a
7:44reel of Get Ready With Me.
7:46At first, Raju gets excited.
7:48At first, Raju enjoys.
7:50But how can he stop himself without taking
7:51moral high ground?
7:54So he comments.
7:55If your father sees this, he will die
7:58of shame.
7:58Raju is wasting his time.
8:01At the same time, he is spreading negativity
8:03in the world.
8:04Raju is an unproductive paradox.
8:07Because he likes all these things.
8:09But he doesn't want to admit that he
8:11enjoys it.
8:13This Raju is in every city, every society,
8:16every house.
8:17Maybe you know such a Raju.
8:20Or maybe you are such a Raju.
8:22You must have heard that saying.
8:24If you want to see a man's true
8:26face, give him a mask.
8:29And the internet has given us all this
8:31mask.
8:32If you think about platforms like X or
8:32Reddit, then these platforms are considered the most
8:36toxic platforms.
8:38Because most of the people here are anonymous.
8:42So they are not afraid of the consequences.
8:44So everyone is busy trolling each other.
8:48This is called online disinhibition effect in psychology.
8:51Disinhibition or lack of inhibition is such a
8:55behavior where you are not able to stop
8:56your impulses.
8:59Or you don't want to stop it.
9:00In simple language, this is lack of control.
9:03Because of this effect, people express themselves more
9:08freely on online platforms.
9:10Without any filters.
9:12Because they are not afraid of the consequences.
9:14When we remove the fear of consequences from
9:17our mind, then you will understand how the
9:19animal inside us comes out in the next
9:22experiment.
9:24This is Marina Abramovic, who did an experiment
9:29in 1974.
9:29She sat in the Naples gallery of Italy
9:31for 6 hours.
9:33Without moving, without reacting.
9:35Like an object.
9:37And there were 72 things in front of
9:39her.
9:40Some harmless, like a rose or some feathers.
9:44And some harmful, like a loaded gun.
9:47The audience was told that you can do
9:49anything with Marina's body.
9:52And there will be no consequences.
9:54At first, people were hesitant to interact.
9:56But gradually, people started coming forward.
10:00Someone tore Marina's clothes.
10:02Someone injured her neck with a blade.
10:05Someone started writing abuses on her chest.
10:08And someone threw a loaded gun at her.
10:12For 6 hours, Maria didn't say anything.
10:15And after 6 hours, she reacted like a
10:17human being.
10:19She was traumatized.
10:20The interesting thing is that when she started
10:22reacting like a human being, all the people
10:25who were abusing her, quickly left the gallery.
10:28They didn't want to face the consequences.
10:31They couldn't even look at Maria.
10:33What happens is that when you remove the
10:35fear of consequences from humans, then we can
10:38become very violent.
10:39This experiment is proof of this.
10:42We never think that there is a human
10:46on the other side of the screen.
10:46We don't care what their mental health is
10:50affected by our one comment.
10:50We don't care.
10:52We write anything in the name of dank
10:52humor and dark humor.
10:56And we move on.
10:57This research paper explains why people are so
11:00angry online.
11:02There are 6 reasons for this.
11:03The first reason is dissociative anonymity.
11:06That is, people can hide their identity.
11:09Nowadays, many people make a different profile online.
11:12A second account or a fake profile.
11:14From which they only spread hate.
11:17The second reason is invisibility.
11:19Just like people thought Maria was an object,
11:22the human being online is not a human
11:25being at all.
11:25He is invisible.
11:27His emotions are non-existent.
11:30At least, this is what people think.
11:31The third reason is asynchronicity.
11:34That is, there is no feedback in real
11:34time.
11:36If you play cricket and spin the bat
11:38vigorously, the ball goes up and the glass
11:40breaks, then instantly you get scolded in front
11:43of everyone in the society.
11:45You get instant feedback, which tells you what
11:48is right and what is not.
11:49But you don't get any feedback on social
11:52media.
11:53The next reason is solipsistic introjection.
11:56The word is heavy.
11:57You won't understand anything.
11:58But the brother has come, he will make
11:59you understand.
12:00There are online misunderstandings because we don't understand
12:03people's tone.
12:05So we make assumptions.
12:07For example, if someone disagrees with you online,
12:10then we know if he is disagreeing gently
12:11or if he is disagreeing very violently or
12:13aggressively, we don't know that.
12:17So we assume that whoever disagrees with us,
12:20he is attacking us.
12:22Not just on our opinions, he is attacking
12:24us as a person.
12:26So we become defensive and fight with him
12:29to become defensive.
12:31The next reason is dissociative imagination.
12:34People feel less responsible for their actions by
12:34considering the online world as a different world.
12:40And the last reason is minimization of authority.
12:43In the online space, people express their thoughts
12:48without fear Today, social media is designed in
12:51such a way that you will consume toxic
12:54content even if you don't want to and
12:56you will become toxic.
12:57Jaron Lanier.
12:59He has been working on virtual reality in
13:01Silicon Valley since I was not even born.
13:04Since 1980s if you are wondering.
13:06He has made a video called 10 Arguments
13:09for Deleting Your Social Media Accounts Right Now
13:11where he says that social media is destroying
13:14your free will.
13:16It is turning you into a modern day
13:17zombie.
13:18Social media is like a slot machine.
13:21Just like slot machines are in Vegas where
13:24people keep investing money without thinking in the
13:27hope of getting a jackpot.
13:29But in reality, only casinos always win.
13:33The house always wins.
13:35We don't invest money on social media but
13:38we do invest our time.
13:41You come to social media with the thought
13:43that you will be able to stay in
13:43touch with your friends.
13:45But think about it.
13:47Do you get updates from your friends on
13:50social media these days?
13:51Or from a random influencer whom you don't
13:54even know?
13:54Is social media helping you connect with your
13:57loved ones?
13:58Or is it disconnecting you from the people
14:00around you?
14:02And it also affects our mental health.
14:04Today, most of the Gen Z feel lonely.
14:08They go through anxiety and depression.
14:10They feel that no one can understand them.
14:13And then they are going to become a
14:14failure in life.
14:15Have you ever thought why?
14:17Have you ever thought about the impact of
14:18our surroundings, TV, mobile phones, social media on
14:22this?
14:23The simplest definition of addiction is that addiction
14:27is finding no joy but doing it anyway.
14:30The more joy a smoker gets from smoking,
14:33the more problems he faces.
14:35He gets judgement from society.
14:37His health deteriorates.
14:38And everyone keeps lecturing him to quit smoking.
14:41So where is the joy he gets?
14:44There is no joy.
14:45Still, he can't quit smoking because he is
14:49addicted.
14:49Same goes with alcohol.
14:51Same goes with drugs.
14:52And same goes with social media.
14:54If you also feel that social media is
14:56creating negative feelings in you, then you can
14:59do an energy audit.
15:01What is an energy audit?
15:02Any activity either gives you energy or draws
15:06energy from you.
15:08For example, when I exercise, energy is spent.
15:12But after the exercise, I feel more energetic.
15:15Because after exercising, endorphins are released in the
15:19body.
15:20Endorphins are feel-good hormones.
15:22Endorphins are natural painkillers.
15:24You must have heard about runner's high.
15:27When runners run a lot in the marathon,
15:29they get used to it after a few
15:30kilometers.
15:32Then they don't feel pain at all.
15:34They get a momentum.
15:36Like a motivation.
15:37This is what we call runner's high.
15:39And this happens because of endorphins.
15:41Similarly, I have cats in my studio.
15:43Whenever I play with my cats, they do
15:46very cute things.
15:48We treat them like our children.
15:50And the entire staff loves them a lot.
15:53Such activities release oxytocin, which relaxes us and
15:57reduces our stress.
15:58Whenever you use social media, audit your energy.
16:03Check if you only get dopamine when you
16:06use social media.
16:07Or something else.
16:08And after using it, do you feel good?
16:11Or does your energy completely drain?
16:14It's possible that some apps are a positive
16:16influence for you.
16:17So keep them.
16:19And delete the apps that are taking energy
16:20from you.
16:23Delete toxic social media from your life.
16:26Today, China has understood that social media is
16:29a social engineering tool.
16:31Which can influence the ideology of the entire
16:34generation of the society.
16:35That's why Facebook, Instagram, YouTube are banned in
16:39China.
16:39Even China's own TikTok is banned in China.
16:42They have made a special version of TikTok
16:45in China where there is only educational content.
16:48And today, because of AI, there is no
16:50difference in what is real and what is
16:52not on social media.
16:53You can't even tell the difference.
16:54Yesterday, I saw a video where Rakhi Sawant
16:56says that Donald Trump is her father.
16:59And she has uploaded a deepfake video of
17:01Trump.
17:02Where Trump says that Rakhi Sawant is his
17:04daughter.
17:04I just found out something tremendous.
17:06My daughter is in India.
17:08Her name, Rakhi Sawant.
17:11Rakhi, daddy's coming.
17:12Make India great again.
17:14If America's president can be a victim of
17:17AI, then what are we?
17:18Our countless photos and videos are ready with
17:22audio by AI.
17:24On which AI trains and can make our
17:26clones in the future.
17:28And you think, will these AI clones make
17:30positive, wholesome content?
17:32Or content that spreads hate or scams?
17:35Which will benefit them the most.
17:38This is a dangerous future.
17:40I have to end the video with a
17:42story.
17:43This story is from the time when social
17:45media was not there.
17:47Cold War was at its peak in 1983.
17:49USSR and America were both nuclear powers.
17:52And both of their nuclear weapons were just
17:54one button away.
17:55In such a situation, there was a military
17:58officer of the Soviet Union.
17:59Stanislav Petrov.
18:00His job was to monitor the warning system
18:03of nuclear missiles.
18:04One night, his system gave him an alert.
18:07The US has launched missiles on Russia.
18:09The whole protocol said to retaliate immediately.
18:13And the nuclear war will start.
18:14If Petrov had responded in anger without thinking,
18:18then today, the world would have been different.
18:22Or maybe the world wouldn't exist.
18:24The entire humanity would be living in a
18:25nuclear winter today.
18:27We have recently made a video on how
18:27a nuclear war would be.
18:31Which you can watch here.
18:32But at that time, Petrov thought with peace
18:34and logic.
18:36He thought that maybe this could be a
18:37system error.
18:39He told the high command that this could
18:41be a false alarm.
18:43And should not retaliate.
18:45Result?
18:45After some time, it was confirmed that the
18:48system had actually given a false alarm.
18:50It had detected a wrong signal.
18:52And the US had not launched any missiles.
18:55A man's peaceful thinking saved the world from
18:59nuclear destruction.
19:01Think about it.
19:01If there were news channels at that time,
19:04which kept running nuclear bomb, destruction content on
19:08TV at every moment.
19:09Or there would have been Twitter.
19:10Where bots keep fighting with each other.
19:15So chances are that it would have had
19:17an impact on Petrov's decision making.
19:21He would have acted impulsively and the world
19:24wouldn't exist.
19:24The world exists because social media didn't exist.
19:28Because a Russian was not as negative as
19:30the movies show us today.
19:32And we need to remember this.
19:34Next time, if you are using social media,
19:37then remember that social media companies want you
19:41to scroll for hours like a zombie.
19:45If there is one message of this video,
19:46then it is this.
19:47Delete social media before it deletes your time.
19:51It deletes your happiness.
19:53It deletes your peace of mind.
19:55And this is the important thing.
19:56It makes a difference to me by reaching
19:58you.

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