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DEBORAH SECCO: COMO ELA INVESTE E MULTIPLICA DINHEIRO! — Transcript

by Me Poupe! · 3,690 words · 600 segments · language en · Watch on YouTube

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  1. 0:00For many years, acting was the only
  2. 0:01thing I knew how to do.
  3. 0:03I thought I would act forever, that it
  4. 0:05would fulfill me forever.
  5. 0:08Even within my artistic field, if I
  6. 0:09really wanted to build financial
  7. 0:11independence, it wasn't going to be by
  8. 0:12acting, it would be by producing, by
  9. 0:14building, right?
  10. 0:16Uh, even artistic possibilities for
  11. 0:18myself.
  12. 0:19>> Uh-huh. My savings are small, because
  13. 0:20here we don't encourage savings, right?
  14. 0:22The savings product. So it's
  15. 0:24>> so, for example, I have Renova, which is
  16. 0:26a partner company that does glute
  17. 0:28fillers.
  18. 0:28>> Oh,
  19. 0:30>> it went to all the gossip pages.
  20. 0:32>> Oh, my God.
  21. 0:32>> That in terms of money, right?
  22. 0:35The name of the play "Peça Rara"
  23. 0:36reverberating and us actually bursting
  24. 0:38the bubble of who follows us, maybe we
  25. 0:40can't even measure how valuable that is
  26. 0:41in money.
  27. 0:43>> I'm losing money.
  28. 0:44>> Yes, it is.
  29. 0:45>> Why did you call me that, Débora?
  30. 0:47>> Please.
  31. 0:57The catapult of wealth, the antivirus of
  32. 0:59poverty, the eye drops for your
  33. 1:01financial life are on the air. Another
  34. 1:03incredible Me Poupe 89.
  35. 1:05I'm Natália Arcuri, founder of Me Poupe
  36. 1:07. And with me, our quota of poverty.
  37. 1:11Today a little bit poorer, because
  38. 1:12honestly, the reference today is a bit
  39. 1:14difficult, heavy for you, Yuri. Our
  40. 1:16guest, actually. Why? Just to understand
  41. 1:18why.
  42. 1:19Our guest brought: shine, glamour, power
  43. 1:22, wealth, professionalism, something
  44. 1:24that sometimes is missing, isn't it true
  45. 1:27?
  46. 1:28>> It's true that today she won't just give
  47. 1:30, she will distribute.
  48. 1:31>> Excuse me?
  49. 1:32>> You didn't get it, did you?
  50. 1:33>> Our guest will explain it to you later.
  51. 1:38>> Yeah, I think I missed that joke.
  52. 1:39>> Yeah, no, you didn't miss it. Yeah, it's
  53. 1:41famous. You'll understand why soon.
  54. 1:43>> Okay.
  55. 1:44But first I want to introduce who I'm
  56. 1:45talking about.
  57. 1:47She owns and is a partner in six
  58. 1:49companies and has three other collabs.
  59. 1:53In other words, when you join like this
  60. 1:56, you make a kind of strategic
  61. 1:58partnership, her face, her image, her
  62. 2:00professionalism, her persona delivers
  63. 2:02value to many brands in Brazil today.
  64. 2:06And she was a surprise to me, because
  65. 2:08she has a brilliant entrepreneurial mind
  66. 2:11.
  67. 2:12We are talking about her, famous,
  68. 2:15beautiful, hot, Deborah Secco.
  69. 2:23>> Hi, Deborah.
  70. 2:24>> I was even speechless with that whole
  71. 2:26introduction.
  72. 2:26>> I overdid it a little because, you know
  73. 2:28, it's not every day we have a celebrity
  74. 2:30. It's not every day we have one,
  75. 2:32usually it's just me and Yuri and Cadu.
  76. 2:33Like,
  77. 2:34>> The bar is pretty low, right?
  78. 2:36>> Never. No, it’s a privilege, I’m so
  79. 2:39happy to be here.
  80. 2:41>> You’re someone I admire more and more,
  81. 2:43so being here today is a win for me.
  82. 2:46>> Oh, come on, Débora. I really wanted to
  83. 2:49bring you here because we recently did a
  84. 2:51panel together at an event here in São
  85. 2:53Paulo, SP2B, and I was able to interview
  86. 2:55Débora, right? I moderated a panel and I
  87. 2:58was shocked because I didn't know this
  88. 3:00side of you as a businesswoman.
  89. 3:03And I said: "I want more people to know
  90. 3:06this, especially the strategic part of
  91. 3:09using a successful career in the media
  92. 3:12as an actress."
  93. 3:15"In what way did you know how to use
  94. 3:18these resources you already have, the
  95. 3:20name you built, to start creating
  96. 3:23another career path?"
  97. 3:25We talk so much about career transition
  98. 3:26these days, don't we?
  99. 3:28So that’s my goal here today, so that
  100. 3:31anyone—the ride-share drivers listening
  101. 3:34to us, the housewives, the businesswomen
  102. 3:36, the executives—can understand, "Wow,
  103. 3:39there’s an insight I didn't know."
  104. 3:43And to start, how do you manage to do
  105. 3:45series, soap operas, and still be a
  106. 3:47hands-on partner—because it's not like
  107. 3:49you just lent your name and left—
  108. 3:52participating in six businesses plus
  109. 3:54three collabs?
  110. 3:55What is that routine like?
  111. 3:57>> Oh, it’s a crazy routine and I’m still
  112. 3:59learning how to handle it, right? This
  113. 4:01is all new to me. I started my career,
  114. 4:03I’m 40...I’ll be celebrating 40 years of
  115. 4:06my career next year.
  116. 4:08Yeah,
  117. 4:08>> yeah, man,
  118. 4:09>> right? No, wait, how?
  119. 4:11>> The math doesn't add up.
  120. 4:13I started at eight.
  121. 4:14>> Wow.
  122. 4:15>> And next year I’ll be 48 with 40 years
  123. 4:18of career. For many years, acting was
  124. 4:21the only thing I knew how to do. And I
  125. 4:23thought I would act forever, that it
  126. 4:25would fulfill me forever.
  127. 4:27But a good
  128. 4:3110 years ago, I think 11 years ago, I
  129. 4:33started to understand that the internet
  130. 4:35was going to change this market a lot. I
  131. 4:37got pregnant, had my daughter, and
  132. 4:39thought a lot about security and
  133. 4:40financial independence, right?
  134. 4:42The need to really be able to guide my
  135. 4:44life passed directly through my
  136. 4:46financial independence.
  137. 4:49And I understood that I had a
  138. 4:50comfortable salary and that I could live
  139. 4:52off that, but if I wanted to make
  140. 4:54millions, it would have to be somewhere
  141. 4:56else, right? There are millions of other
  142. 4:58ways to make money, different from the
  143. 5:00place I was in back then.
  144. 5:03>> being hired by a company to, you know,
  145. 5:05play a character even within my artistic
  146. 5:07field, if I really wanted to build that
  147. 5:09financial independence, it wasn't going
  148. 5:11to be by acting, it would be by
  149. 5:13producing, by building, you know, eh,
  150. 5:15even artistic possibilities for myself.
  151. 5:19So, my mindset started to change, I
  152. 5:21began to open my eyes to these other
  153. 5:23universes and was very generously guided
  154. 5:25by life.
  155. 5:27I ended up alongside people I admire a
  156. 5:29lot and from whom I learned so much.
  157. 5:31>> And things just kept moving forward and
  158. 5:33working out.
  159. 5:34And when I realized it, I had already
  160. 5:36made this transition, eh, even before
  161. 5:38having a strategy for it, you know?
  162. 5:42I think today I do build a strategy to
  163. 5:44strengthen this, but I believe that
  164. 5:47transition happened very organically.
  165. 5:50>> So tell me, where do you have a stake
  166. 5:54today?
  167. 5:55I'm sure that people, you know, anywhere
  168. 5:58in Brazil are either consumers or have
  169. 6:00already seen a company that Débora owns
  170. 6:03.
  171. 6:04Where is your stuff?
  172. 6:05>> Today I have Peça Rara. We are the
  173. 6:08largest thrift store chain in Brazil.
  174. 6:10I'm very proud to say that.
  175. 6:11There's Mais Cabelo, which is a hair
  176. 6:13transplant and treatment company.
  177. 6:16>> We already have over 60 units as well.
  178. 6:18>> Important for you, huh?
  179. 6:19>> Oh, you think so?
  180. 6:20>> I think it's important.
  181. 6:21>> Okay, okay.
  182. 6:22>> You could even take advantage of the
  183. 6:23Barbie thing and put it in other places
  184. 6:24.
  185. 6:25>> Thanks, Deba.
  186. 6:25>> It's a lot. I had an eyebrow transplant
  187. 6:28, look.
  188. 6:29>> Hair and I transplanted it to my
  189. 6:31eyebrows,
  190. 6:31>> didn't I? Seriously?
  191. 6:33>> I wanted them thicker and I wanted them
  192. 6:34in a different shape. So I removed them
  193. 6:36, they were very arched, and I designed
  194. 6:38them straighter.
  195. 6:40>> Give me the number later. I want a
  196. 6:42discount coupon. Discount coupon on my
  197. 6:45Instagram.
  198. 6:48Yeah, so we have Peça Rara, Mais Cabelo
  199. 6:50, and we have Espaço Facial, which is a
  200. 6:52chain of facial treatments and
  201. 6:53procedures.
  202. 6:54We also have over 70 units, but we're
  203. 6:57starting to expand outside of Rio de
  204. 6:59Janeiro. We started only there and now
  205. 7:01we have them in some other places too.
  206. 7:04There's a bikini brand that I'm in the
  207. 7:06middle of a transition, I'm
  208. 7:07repositioning it, recreating it,
  209. 7:09rebuilding it.
  210. 7:11I have Deb Cosméticos, which is a line
  211. 7:13of cosmetics with my name, and I have
  212. 7:15Aceleraí, where I'm partners with Alan
  213. 7:17Barros, which is a
  214. 7:19>> a company for the democratization of
  215. 7:21advertising.
  216. 7:22So the artist goes there, records
  217. 7:24generic content, and we edit it for
  218. 7:26small businesses outside the major hubs
  219. 7:28and capitals.
  220. 7:29>> It works. It's really cool.
  221. 7:31>> I'm losing money.
  222. 7:32>> Yes, you are.
  223. 7:33>> Not you. Why didn't you call me, Débora
  224. 7:35?
  225. 7:35>> Please, you are
  226. 7:35>> never on Acelera Aí. I totally want to.
  227. 7:38Acelera Aí,
  228. 7:39>> the artist is on. A small business over
  229. 7:41in Mato Grosso do Sul
  230. 7:43>> wants a commercial with you and, like,
  231. 7:45it's not possible to do it. They go
  232. 7:47there and hire Acelera.
  233. 7:48Then you record, like, a book of phrases
  234. 7:50, it's very cool.
  235. 7:53We have a recording day, you record "
  236. 7:54the best price, don't miss out, come
  237. 7:56here," I don't know, we assemble
  238. 7:58>> and edit and deliver an ad, and here's a
  239. 8:01tip for you who own a small or medium
  240. 8:03business,
  241. 8:03>> you can have big artists. We have Glória
  242. 8:05Pires, Cauã Reymond, Giovanna Antonelli
  243. 8:08, me, Rodrigo Faro, anyway, many artists
  244. 8:10.
  245. 8:12I just won't do ads for banks, not small
  246. 8:14, not medium, not large ones.
  247. 8:15>> But that's it. Do you also put in your
  248. 8:17portfolio what you're willing to sell
  249. 8:19and what you're not? What you already
  250. 8:20have exclusivity with other brands for.
  251. 8:22I loved it.
  252. 8:24>> I, for example, prefer to sell for, uh,
  253. 8:26establishments than for products,
  254. 8:28because I do a lot of advertising for
  255. 8:30products, but for Joe's grocery store,
  256. 8:33for a flower shop, those are businesses
  257. 8:35that don't clash with the ones I already
  258. 8:38have.
  259. 8:39>> How cool.
  260. 8:40>> And it ends up that I help many small
  261. 8:41entrepreneurs leverage their businesses
  262. 8:43with,
  263. 8:45>> you know, things they wouldn't even
  264. 8:47imagine they could hire, imagine having
  265. 8:48Cauã Reymond advertise your steakhouse.
  266. 8:51>> Wow. And me, look at my ignorance, what
  267. 8:53it does, right? When I was in small
  268. 8:54towns, right? And I saw a small business
  269. 8:57using an image, I already thought it was
  270. 8:59what? A scam.
  271. 9:00>> Misuse of image. I'd send a photo to...
  272. 9:03>> But we still have a long way to go.
  273. 9:06>> Yeah, Acelera Aí is, is reasonably new.
  274. 9:08We've been on the market for about 4
  275. 9:10years, but it's a great idea, really,
  276. 9:12because we have a very big Brazil, right
  277. 9:14? Totally. And you think it won't work?
  278. 9:17I talked to Barros too, we were saying,
  279. 9:19no, how does it work? No, you record a
  280. 9:21bunch of phrases, do it like this. No,
  281. 9:22it doesn't work. When you, when you hit
  282. 9:24play, you go, "that's not possible, man
  283. 9:26." Sensational.
  284. 9:27>> Yeah, I've always joked about this
  285. 9:29Luciano Huck story, but take any Luciano
  286. 9:31Huck commercial. I'm friends with
  287. 9:33Luciano, so I can say that. He's always
  288. 9:35like this, and then something appears
  289. 9:37written over him.
  290. 9:38>> He's on a green screen.
  291. 9:41It's the same way. I said, guys, for any
  292. 9:42ad he’s going to do, he sends the same
  293. 9:45photo, puts a logo on it, and that’s it
  294. 9:47. That’s it.
  295. 9:47>> You look at him on TV, he’s gray-haired
  296. 9:49. We do many things. We do it like this
  297. 9:51, like this, like this, there are many.
  298. 9:54>> November 9th you have an appointment
  299. 9:56with me at the business table. Together
  300. 9:58we will create the CEO handbook. Yes.
  301. 10:02It doesn’t matter if you’re a service
  302. 10:04provider, have an online store, a
  303. 10:06physical shop, an agency, a practice,
  304. 10:08anything.
  305. 10:11If you are your own boss or lead others
  306. 10:13, at 8 PM are the final tickets, the
  307. 10:15last spots at this VIP table.
  308. 10:18I'll leave the link below. 8 PM, be
  309. 10:20there so we can build your CEO handbook
  310. 10:23together.
  311. 10:24The only people who don't have setbacks
  312. 10:26along the way are those who don't
  313. 10:27venture out, because entrepreneurship
  314. 10:29means putting yourself at risk.
  315. 10:32So, it's more than normal to go through
  316. 10:34rough patches, but you also need to know
  317. 10:36how to manage that, including learning
  318. 10:37from mistakes so you don't repeat that
  319. 10:39one at least, because the only certainty
  320. 10:41you have is that another one will come
  321. 10:43that you haven't mapped out yet.
  322. 10:46>> And on this journey of yours, where did
  323. 10:49a stumble happen?
  324. 10:51>> Oh, many stumbles have happened, right?
  325. 10:53I think I'll mention a few, I don't know
  326. 10:56.
  327. 10:57Bikinis, for example.
  328. 10:59I I opened my bikini brand because I
  329. 11:01liked a specific type of bikini, very
  330. 11:02small, because I don't like to have tan
  331. 11:04lines, because it gets in the way of my
  332. 11:06characters.
  333. 11:07Sometimes I'm doing a period drama,
  334. 11:09>> you can't have tan lines. So, we made a
  335. 11:11bikini size where almost all the pieces
  336. 11:14sold were exchanged or returned because
  337. 11:17it was a very, very, very small size.
  338. 11:20>> I see.
  339. 11:20>> I started to have, we had to remodel
  340. 11:23everything, right?
  341. 11:24Change the whole pattern to understand
  342. 11:26that my body wasn't a standard body,
  343. 11:28even though I said there, I wear XS,
  344. 11:29right?
  345. 11:31People bought M and would wear XL in my
  346. 11:34brand. So, we had to reformulate
  347. 11:36everything we had already uh structured
  348. 11:38.
  349. 11:39>> That had a cost,
  350. 11:40>> That had a huge cost, right? You pattern
  351. 11:43it, do everything.
  352. 11:44>> And even for those who bought it and
  353. 11:46didn't and didn't have a good experience
  354. 11:48, their return is a cost, right? No, it
  355. 11:50ends up being on us, right? Ah,
  356. 11:53>> no, no, I mean them coming back to buy
  357. 11:54again.
  358. 11:55>> Yeah, exactly. But I think by talking
  359. 11:56about it I was also able to demystify it
  360. 11:58for those who bought,
  361. 11:59>> like, saying, guys, I messed up, the
  362. 12:01size is wrong, let's rethink this, right
  363. 12:02? I think this open channel we have with
  364. 12:05the public is very
  365. 12:07>> I'll listen to the second struggle, but
  366. 12:08I'll even note down what you just said
  367. 12:10so we can bring it up later. And there
  368. 12:11was more,
  369. 12:12>> okay? Second struggle, I'll mention the
  370. 12:14sale of Singu here. Imagine, we sold
  371. 12:15Singu to a giant group, there was a goal
  372. 12:17.
  373. 12:18>> Singu was my first company. I was, uh,
  374. 12:22>> invited by Thalis Gomes. He was my first
  375. 12:25Media for Equity partner. I sort of
  376. 12:27learned this business model with him
  377. 12:28there.
  378. 12:29>> Explain it first. I know there are many
  379. 12:31explanations, but I want Débora to
  380. 12:32explain it so you can open your mind.
  381. 12:33Wow, I didn't know that existed.
  382. 12:36>> Media for equity is a business format
  383. 12:37where I enter the partnership without
  384. 12:39having to contribute money.
  385. 12:41I contribute my image and join as the
  386. 12:44ambassador or as the face of the brand.
  387. 12:47>> Because that would have a cost if they
  388. 12:49were to hire you. ambassador. Usually
  389. 12:52today I do this business format a lot,
  390. 12:54it's actually my big business bet, right
  391. 12:57?
  392. 12:57I want to create a fund with 20 small
  393. 12:59companies in this media for equity
  394. 13:01format, it's about you joining a company
  395. 13:04that wouldn't have the money to hire you
  396. 13:06.
  397. 13:07>> The company is still very small. That's
  398. 13:09the case with Peça Rara. I joined Peça
  399. 13:10Rara with seven stores. They wouldn't
  400. 13:12have the money to have me as the face of
  401. 13:14the brand or as the brand ambassador.
  402. 13:17And so they give me a partnership in the
  403. 13:20brand and I make this brand grow, right
  404. 13:22? Then it becomes my greatest commitment
  405. 13:24and my greatest interest to make this
  406. 13:25brand grow. And I own it,
  407. 13:28>> owner of X%of the company, and each
  408. 13:30company has a format.
  409. 13:31>> That's cool.
  410. 13:33>> So Thalis introduced me to this format
  411. 13:35at the time, it was also just starting,
  412. 13:37and we very successfully sold it in less
  413. 13:40than 2 years.
  414. 13:41Wow, I was so happy, my first company,
  415. 13:43I'm going to realize this gain, right?
  416. 13:47And we had a goal to meet in the
  417. 13:48contract so that those numbers would be
  418. 13:51fulfilled.
  419. 13:52It was a very simple goal to hit, right
  420. 13:54? In two months, the pandemic.
  421. 13:56>> Hmm.
  422. 13:56>> And we had
  423. 14:00an at-home beauty service and everyone
  424. 14:04>> stuck at home. And so it was really a
  425. 14:08>> And there was no negotiation regarding
  426. 14:10that.
  427. 14:11>> There wasn't. There was some negotiation
  428. 14:13, but there wasn't.
  429. 14:15They had the knife and the, you know,
  430. 14:16everything in hand.
  431. 14:17>> I see. So here you are,
  432. 14:19>> but it was really unfortunate timing,
  433. 14:21wasn't it? With everything ready.
  434. 14:23There's nothing you can do.
  435. 14:25The unforeseen is what you truly cannot
  436. 14:28predict.
  437. 14:29And I wanted to bring up two points from
  438. 14:31what you said.
  439. 14:32The first is humility, which is very
  440. 14:34important for any businesswoman or
  441. 14:36entrepreneur. It's recognizing the
  442. 14:39mistake before the mistake swallows you
  443. 14:41.
  444. 14:41>> Yes.
  445. 14:43Because if you keep insisting, no, my
  446. 14:44bikini is great, it’s the best bikini,
  447. 14:46they’re the ones who don't know how to
  448. 14:48wear my bikini, that whole thing like,
  449. 14:50I’m stubborn, who does she think she is
  450. 14:52, you know that vibe?
  451. 14:55No, I built a brand not thinking it
  452. 14:57would grow, it was much more to fulfill
  453. 14:59my desire to have the bikinis I wanted
  454. 15:01to wear.
  455. 15:03I realized it gained a bigger proportion
  456. 15:05, and now I’ve stopped it, closed it to
  457. 15:07reformulate, and I think I’ll even bring
  458. 15:10it back with a new name and a new
  459. 15:12branding, which is a bikini for everyone
  460. 15:14, right?
  461. 15:15>> Wonderful. Including for me, who has a
  462. 15:17very small butt.
  463. 15:18My savings account is small, because
  464. 15:19here we don't encourage savings, right?
  465. 15:21The savings product. So it's
  466. 15:23>> like, for example, I have Renova, which
  467. 15:25is a partner company that does gluteal
  468. 15:26fillers.
  469. 15:27>> Oh,
  470. 15:28>> that could change your life. Let's super
  471. 15:33>> Leonardo, let's bring Natália into our
  472. 15:35wonderful squad of
  473. 15:36>> It's for the butt,
  474. 15:39>> I'm telling you, it's one of the biggest
  475. 15:40gains in life. A, a, a gain in
  476. 15:42self-esteem that I can't even measure.
  477. 15:44Loved it.
  478. 15:46But the savings product no, but a little
  479. 15:49filler in the savings.
  480. 15:51>> That's fine, it's a great investment.
  481. 15:53Let's go.
  482. 15:53>> Money isn't a savings account, but
  483. 15:55hyaluronic acid we accept. It's take X
  484. 15:57is the product. Whoa, it even fell.
  485. 15:59>> Wow, there was a thing here on the
  486. 16:00>> take X on the butt. We don't put in
  487. 16:02savings, we don't
  488. 16:03>> no, this is the savings that pays off.
  489. 16:04Let's stop. Let's stop, for the love of
  490. 16:06God.
  491. 16:07>> The other one even knocked something
  492. 16:08over. She got nervous over there.
  493. 16:09Never-ending joke, right?
  494. 16:11>> Oh, fifth grade humor. I didn't know I'd
  495. 16:12find this here. I wasn't expecting it.
  496. 16:14Ask a question, Yuri, because I'm a bit
  497. 16:16rattled now.
  498. 16:16>> No, we were talking about things that
  499. 16:17went wrong. You stopped at Is there any
  500. 16:19other one that? Ah,
  501. 16:20>> there were many, right? I think even my
  502. 16:22own stances, where I’d say something and
  503. 16:24, I don’t know, my partners would say, "
  504. 16:26Débora, it wasn't quite like that."
  505. 16:28Let’s go, right?
  506. 16:29Uh,
  507. 16:31>> and I’d also debate, uh, with them,
  508. 16:33right? Because it takes us a long time
  509. 16:36to manage to explain.
  510. 16:38I, who’ve lived in the media for, I
  511. 16:40don’t know, almost 40 years, know that a
  512. 16:43company can’t live on successes alone.
  513. 16:47>> Uh-huh.
  514. 16:48>> It needs some controversy, something
  515. 16:50that gives, that generates conversation
  516. 16:52, that generates, right?
  517. 16:54So, for example, the other day I went to
  518. 16:56do a podcast with Maia Massafera.
  519. 16:59>> Uh-huh.
  520. 16:59>> And I joked with her that I was going to
  521. 17:01take the bags that they say are fake to
  522. 17:02Peça Rara. I said, let's mix the real
  523. 17:04ones with the fake ones. A joke.
  524. 17:07She would never part with any piece from
  525. 17:08that wardrobe, because she is the most
  526. 17:10attached person in the world.
  527. 17:12>> And then the guys at Peça Rara said: "
  528. 17:14My God, fake pieces, we fight so hard
  529. 17:16against that."
  530. 17:17But look, of course it’s a joke, but the
  531. 17:19power that it had, this clip
  532. 17:22>> went to all the gossip pages. Oh, my God
  533. 17:25.
  534. 17:25>> In money terms, right?
  535. 17:27The name Peça Rara, reverberating, uh,
  536. 17:29and us actually bursting the bubble of
  537. 17:31those who follow us, maybe we can't even
  538. 17:33measure how valuable that is in money.
  539. 17:36So, understanding that it’s a joke, it
  540. 17:37wasn't serious, nobody took it as such,
  541. 17:38right? We would never take that
  542. 17:40seriously. And being able to promote the
  543. 17:42brand name, to burst bubbles, right? Of
  544. 17:44sometimes,
  545. 17:45>> but it ended up being positive,
  546. 17:46>> super positive, right? I think many
  547. 17:48people ended up getting to know the
  548. 17:50brand.
  549. 17:51>> Yes.
  550. 17:51>> People who had no idea that I owned a
  551. 17:52thrift store, that, you know?
  552. 17:54You really burst your bubble, because
  553. 17:56today I have 26 million followers, but
  554. 17:59if you count all the gossip pages, you
  555. 18:01reach people who don't follow me, who
  556. 18:04don't, right? Exactly.
  557. 18:06So, when we talk, right, about promotion
  558. 18:09, media, branding, just like in politics
  559. 18:11—we just went through an election period
  560. 18:14—there is indeed that bias: "speak well
  561. 18:17, speak ill, but talk about me."
  562. 18:20But there has to be much more balance
  563. 18:22and consideration, in the "there is a
  564. 18:24limit to 'speak ill'."
  565. 18:25>> It’s an absolute limit, but you need to
  566. 18:28know how to generate buzz, right, with
  567. 18:30your brand,
  568. 18:31>> to make noise.
  569. 18:31>> And it's a joke, no, right? This would
  570. 18:34never happen, right? Neither Maia nor us
  571. 18:36would ever put those bags out there.
  572. 18:38>> Uh, and I actually believe her, she
  573. 18:40tells me they're all real and she always
  574. 18:42says: "I paid the price of real ones for
  575. 18:43all of them. If any of them aren't, I
  576. 18:45was fooled." And I really believe that.
  577. 18:47So, uh, uh, being able to burst your
  578. 18:49bubble, being able to get your brand
  579. 18:51name out there, we know what that costs
  580. 18:53.
  581. 18:54We know how much an influencer's post
  582. 18:57costs nowadays.
  583. 18:58You're everywhere, uh, uh, your brand is
  584. 19:01being known, you all knowing that Débora
  585. 19:04Seco has a thrift store chain, that is
  586. 19:07very valuable.
  587. 19:09>> If this video reaches 10,000 likes,
  588. 19:11we'll release part two, because it's not
  589. 19:12just anything, we have Débora Seco here
  590. 19:14.
  591. 19:15Keep your finger on that like button,
  592. 19:16share it with everyone because it will
  593. 19:17be worth it.
  594. 19:23some rock
  595. 19:24>> isn't it great, Débora Blando, that's
  596. 19:27your nose
  597. 19:31>> it's not rock
  598. 19:32>> there's time. If everything's alright,
  599. 19:34just take it easy, rock on. I'm even
  600. 19:36going to check my playlist.

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