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Day 1: AI Agency Bootcamp | Mental Models & Theory [FULL COURSE] — Transcript

by Sebastian Wennmalm · 21,076 words · 2,934 segments · language en · Watch on YouTube

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0:01All right, welcome to the first proper
0:03module of the AI agency boot camp and
0:05this will be the first more business
0:06related module. It's still sort of a
0:08warm-up. It is a mindset module as you
0:10probably saw uh on the title. But the
0:13information that I'm going to provide to
0:14you guys in this module is insane. Ever
0:17since I started scripting all this um at
0:19the beginning of this year, this is the
0:21one that I've been looking forward to
0:22the most. So, it is a special day for me
0:25uh cuz I finally get to film this module
0:28and uh get this video out to you guys,
0:30but it it genuinely like this is the one
0:34that I've been looking forward to the
0:35most. Uh so, lucky me I get to do that
0:37one first. And [snorts] um I just want
0:39to say as well, I'll do this completely
0:41uncut. There's not going to be any edits
0:43or uh you know, [snorts] big cuts or
0:45anything. I want to make this as raw and
0:47as natural as possible. So, if I slip
0:49up, that's not on me. It's just the the
0:51way I want it. Um, but yeah, very
0:54excited to to get into this stuff. And
0:56it's it's going to be heavily pushed
0:59towards the mental side and uh how to
1:01use your mind to really manifest and all
1:03that stuff, which I know it can sound
1:05fluffy and corny and all that stuff, but
1:06I would be lying if I told you that it
1:08was a better way to to get to your goals
1:10than to actually use your mind. And
1:12[snorts] um I I also want to push the
1:15narrative heavily that just working hard
1:17and really dialing in and and
1:20doing the the practical stuff is not
1:22going to get you to get you to your
1:23goals. I've seen so many people just
1:25work harder than ever. And uh you know
1:28me or somebody else that's able to use
1:29our minds running laps around these
1:31people. And um I I kind of want to shut
1:34down that way of teaching people mindset
1:36when it comes to business as well. If
1:38you're aspiring to be an actor or a
1:41football player or anything, this will
1:42still apply to you. This is not only
1:44business. This is how to use your mind
1:46in general. And um if you truly
1:48understand the concepts that I'm about
1:51to teach in this video, um you can
1:53become extremely successful. I don't
1:55care if you're looking to even start an
1:57AI agency or what you're doing. I'm just
1:58teaching you how to use your mind. Uh
2:01cuz I would attribute more of my
2:03success. There's going to be this module
2:04and then there's going to be the coming
2:06eight modules when we go through
2:08everything [snorts] in regards to
2:09building the offer, launching the ads,
2:12everything front to back um in regards
2:15like the practical steps of the business
2:17model. I would still attribute you know
2:20more majority of my success to
2:22everything that I'm about to teach in
2:23this module. So I'm extremely excited
2:26and um yeah let's let's get into it.
2:29I've written as well the golden rule. We
2:32won't get into that now because it's it
2:34pretty it ties all this together at the
2:36end of this. U but it is the most
2:38important thing to to remember when when
2:40running a business. Uh but the rest of
2:42it is going to be very very mental and
2:46uh I'll be walking you through some of
2:48the most profound mental models that
2:49I've when it comes to business that I've
2:51picked up throughout my journey. I could
2:52have made this a general walk through
2:54fire, show up, work hard, become he who
2:56can module, but the truth is that's the
2:58type of information people bombard you
3:00with to sell a course and for you to
3:01start your journey. But it's not what
3:03gets you to your goals. I've seen so
3:05many mentally strong people dial in, get
3:07in shape, follow a strict routine, and
3:09work 9our days, and become he who can
3:12just to still sit nervous as hell on
3:14sales calls and close their first $3,000
3:16after a year in the game. If you want to
3:18actually get the results you're looking
3:19for, you have to develop a character
3:20that naturally attracts your goals
3:22without chasing. You don't get rewarded
3:24for building a character that in theory
3:26on paper is worthy of what you're
3:27chasing. The only way of getting into
3:29your goals is to let your goals come to
3:31you. And um a lot of a lot of these
3:35concepts stems from my two favorite
3:37books of all time. And the only two that
3:39I would really recommend you guys uh
3:41read, people come to me all the time and
3:43and ask for book recommendations. I
3:44probably read about 50 books when it
3:46comes to leadership,
3:48money, business, mindset. Uh I'm not a
3:51big fan of reading, but the two that I
3:53would actually recommend uh is reality
3:55trans surfing or trans surfing in 78
3:57days, which I don't think I mean this
3:59the reality trans surfing is a 700page
4:01book. Um so if you want a more short and
4:04condensed version of that, you can read
4:06this one. But if you truly want the real
4:08sauce, you can go for the the the actual
4:10version. And then the other one is
4:11Confessions of an Advertising Man by
4:13David Oglei. This is more on the
4:16business side. This is more on the
4:17mindset side. And uh yeah, I'm I'm so
4:21excited uh to to just show you
4:24everything that I picked up uh from
4:25these books. And it's al obviously also
4:27like me being a lot in my own head uh
4:30which is a good thing, but you know,
4:32just tying all these thoughts together
4:33and really thinking to myself like what
4:35is it that actually gets you to your
4:37goals? And this is a quote pulled out
4:39from reality trans surfing. In any
4:41group, the leaders are always the ones
4:42who live true to their own credo. They
4:44become leaders because they have freed
4:45themselves from the responsibility of
4:47consulting others on the matter of how
4:49they should behave. Leaders have no need
4:50to imitate anyone. They simply know
4:52their worth and know what to do. They
4:54don't try to c they don't try to curry
4:56favor and they have nothing to prove.
4:58When you come to know your own worth,
4:59everyone else around you will
5:00automatically do the same. And then I
5:03tweeted earlier this year as well,
5:04success is damn near 100% about becoming
5:06him. Every successful business owner had
5:08a point in their journey where they went
5:10from trying to build something to
5:11eventually having such a large knowledge
5:13base, income, and network to where the
5:15undeniable proof overweight the imposter
5:17syndrome. Completely convinced that this
5:18game of business is actually quite easy.
5:20It just takes most of y'all too long to
5:21realize you're meant for it. Um,
5:25this is what I'm heavy on like I've told
5:28so many people like you getting to your
5:30goals is 20% the actual technical steps
5:33to get there. what you actually have to
5:35do practic like physically to get to
5:38your goals is always easy. It's never
5:40something like out of this world, right?
5:42Like you you think of it like like we're
5:45all humans. We all have 24 hours in a
5:47day. like what you had to do physically.
5:49Looking back in your I've I've re like
5:51achieved some pretty substantial
5:53um things in my life for being uh just
5:5720 years old and I still like every time
5:59I look back on my journey I'm like I I
6:03never looked at that and was like damn I
6:05really had to force you know something
6:07big or I have to like really become a
6:09different person. Like it's it's all
6:10come to me naturally. The Bible states
6:12as well uh what's yours or what's meant
6:16for you will come without chasing.
6:18That's something that I you know really
6:19believe in as well. And uh when you look
6:23back at it and like physically what you
6:25had to do there to like you you have to
6:27be on your computer. We're looking at um
6:28the audience that I'm speaking to in
6:30this boot camp is people that are trying
6:31to reach their first 10 20 30 40 grand a
6:34month with an AI agency. It's a service
6:36based business. You're not trying to,
6:37you know, move to Silicon Valley and
6:39build a tech company or build the next
6:40Apple, the next Tesla. Like, you're
6:42looking to take on five five 10 15
6:45clients and serve them a really good
6:47service that they're happy with um and
6:49implement AI into their business. Like,
6:51you're you're sitting on your computer
6:53doing things with your hands. Meaning,
6:56what you have to do to physically get
6:57there is not difficult whatsoever. It's
6:59all up here. And unless you can actually
7:01adapt and allow money into your life,
7:03allow clients into your life, allow
7:05yourself to become the person that's
7:07capable of achieving this stuff, you're
7:09never going to achieve it. I've I've
7:10seen people literally dial in work hard
7:14for two years straight and still just
7:16sit and shake on sales calls. Like if if
7:19that's the type of person you are, like
7:21if if you pre prefer to go that route,
7:23like go ahead. But that's not what I'm
7:25here to teach you. I'm not here to teach
7:27you hard work or dial in or show up like
7:30you know I've never been a big hard work
7:33person and I'm never going to attriute
7:35like attribute any of my um success to
7:39hard work. It's always been my way of uh
7:42navigating my mental and so that's what
7:45I'm looking forward to to teach you guys
7:46in this module. Everybody talks about he
7:49who can but nobody knows what it really
7:50means. You don't need to become it
7:52physically with proof. You have to
7:54become it mentally without forcing.
7:56Everybody actually knows how to be
7:57confident. What they're searching for is
7:59the allowance from other people or
8:01themselves to let that confidence show.
8:06I think that's pretty self-explanatory,
8:07but that that probably hits pretty
8:08pretty big. Like you everybody knows uh
8:11how to become confident. When you're
8:13sitting on a sales call and you're not
8:15confident, it's not because you don't
8:16know how to be how to be confident. like
8:18being like confidence is a really it's a
8:21special thing because everybody knows um
8:25how to how to be confident or or like
8:27what it requires. Like you either you're
8:30confident or you're not confident. You
8:31like 99% of you watching could probably
8:33just switch it on like that. Um but what
8:37you're searching for is like that
8:39undeniable proof. And I'm not denying
8:41the fact that you need proof and you
8:43need the the mental awareness yourself
8:47of knowing like okay this is not this is
8:48something that I know what I'm speaking
8:50about. Um
8:52but still we're going to get get into
8:54like confidence is one of the few things
8:56you actually can fake and uh the world
8:58is still going to accept you for it.
9:00Confidence is just one of those things
9:01like either you're confident or you're
9:02not confident. If you're not confident,
9:04the the world is going to, you know,
9:08allow you to be the person that's not
9:10confident. If you're confident, the
9:12world is going to allow you to be the
9:13person that's confident. It's just a
9:15choice at the end of the day. Reality
9:17trans surfing. The main um thing that
9:20I've really attribute a lot of my
9:22success to in in a concept that I love
9:24and it's pretty simple. It's just let
9:25yourself have it. Giving yourself inner
9:27permission to possess the goal rather
9:29than using desperate, forced, or
9:30ego-driven intent to acquire it.
9:33Envisioning the alternative space in the
9:34version of yourself that already lives
9:36the life that you desire. A model
9:38suggesting individuals that consciously
9:40navigate to preferred life scenarios by
9:42choosing them from an alternative space,
9:44an infinite non-local information field
9:46containing all possible past and future
9:48events. Instead of fighting for goals,
9:51you shift to a desired pre-existing
9:54lifeline by managing inner or outer
9:55intention and aligning thoughts with
9:57feelings. I know this this can be
9:59difficult to understand but everything
10:02comes down to and and really
10:06reality trans surfing goes into
10:07alternative spaces. If you don't have
10:09anything let's say there's infinite
10:11amount of alternative spaces out there
10:14and our entire life is not based on you
10:17know the past or the future. It's it's
10:19all in the now. We we never we only live
10:21one time and it's in the now. And if you
10:25can't acquire something in the now, if
10:26you can't allow something into your life
10:29in the now,
10:31you're you're never going to achieve it
10:32cuz you're you're pushing that version
10:33of yourself. You think when you say,
10:35"Okay, I'm going to achieve that stuff
10:37in 5 years." Let's say you want to
10:38acquire a car um you really have your
10:40dream car for example, and you want to
10:41acquire that car uh 5 years into the
10:43future. You you think that you're just
10:45pushing that version of yourself into
10:46the future. You say, "I can't achieve
10:48that now, but I can achieve it in 5
10:50years." Really what you're doing is
10:53you're
10:55you're saying to yourself, "I can't
10:56achieve this car in the now. So, I'm
10:59pushing this version of myself into the
11:01future." But the version of yourself in
11:03the future that can acquire that car is
11:05still going to acquire that car in the
11:07now. It's just 5 years into the future.
11:10So, you're pushing that version of
11:12yourself that can't acquire that car.
11:14You're pushing that version out of
11:16reality and you're pushing that f that
11:18version of yourself into an alternative
11:20space. There's infinite amount of
11:22alternative spaces. There's an
11:24alternative space where I'm a
11:26billionaire and there's alternative
11:27spaces where I'm homeless and I don't
11:29have a family or anything. And really
11:31what you have to do is just to mentally
11:33switch into that alternative space. And
11:35I if this sounds confusing now, I'll go
11:37into exactly how to do this uh later on
11:40in this module as well. Both the future
11:43and the past are held in a constant
11:44position as if on a film roll. The
11:48[snorts] effect of time is only created
11:49as a result of the movement of a single
11:51frame in which the percent the present
11:53is lit up. I'll try to explain this
11:55stuff to you in the most simple
11:59basic way possible. But this is like
12:01like reality transerfing is serious.
12:03Like if you if you truly understand this
12:05stuff and you're able to apply it
12:07mentally every single day, you can
12:08achieve anything. Nothing is stopping
12:10you anymore.
12:12But we're talking like if you if you
12:13truly understand this like like the most
12:15successful people in the world
12:17understand this principle guaranteed
12:19because you're not bound to reality
12:20anymore. You're able to shift
12:22alternative spaces and allow anything to
12:24happen in the current version in current
12:26state of self anytime you want. And this
12:30is like I'll even be honest with saying
12:31like this is some of this stuff is too
12:33complex for me even. Um, and I'll kind
12:35of break down later on as well, like how
12:37I've kind of interpreted this and how to
12:39break this down in in simple ways that
12:41are easier applicable to the business
12:45that we're running. But we're like, this
12:47is way ahead. Um, but I I'll still
12:49explain it to you. Uh, cuz also
12:51understanding the the concept and being
12:54able to apply it every single day is two
12:56different things. Um and I'll also say
12:59before I you know explain this further
13:01and it's not only this like is the
13:03entire reality of trans surfing is
13:06if I were to if I said now okay I want
13:08100x my life I want 100x more money I
13:10want 100 times the cars uh you know you
13:15get you get the point like this is what
13:17I would practice nothing else I wouldn't
13:20go to I need a a bigger team I need more
13:24eyeballs I would go to this cuz
13:26Everything stems from this right here.
13:29And I'll try to explain it in in the
13:30most, you know, sensible way possible.
13:33Let's say you're watching a movie.
13:34You're going to watch a brand new movie
13:35on cinema. You've never watched it
13:37before. It's a three-hour movie. You
13:38head into the cinema. The movie is
13:40already done.
13:42They're not making the movie as you
13:44watch it. The movie is is there. It's
13:46three hours. It's already been produced
13:48and you're just waiting to see the
13:50entire thing. It's just a big
13:52big piece of B-roll with different
13:54things happening. And you're going there
13:57to see if your dream car occurs in the
14:00movie.
14:02And really, it doesn't matter if the
14:05dream car occurs 20 minutes into the
14:06movie or 2 and a half hours into the
14:08movie. What matters is the car is in the
14:11movie. You watch the full 3-hour thing
14:12and the car is there.
14:15and your 20 minute into the movie
14:17version of yourself might say while the
14:1949 minute into the movie version of
14:22myself will have the car.
14:25But really what you're saying is you you
14:27think that that's what you're saying but
14:28really what you're saying is the car
14:29isn't in this movie. The car is in a
14:31different movie and I have to go to a
14:33different movie to acquire this car. So
14:35either you keep on every single time
14:38like every single minute of this movie
14:40you keep on saying okay the the the car
14:41is going to come like I I know it's in
14:44this movie or you realize either allow
14:46it to happen in the now right now or I
14:50need to switch movie
14:52what happens if you say to yourself
14:54every single day for 5 years the future
14:56version of myself will have this car
15:00this is still a hypothetical but it's
15:02definitely possible and it doesn't
15:04matter if it's 5 years if if it's 10
15:05years, if it's 6 months, but not
15:08allowing yourself to have something in
15:10the now. If you don't allow something to
15:12happen in the now, when is it going to
15:13happen? I might not acquire my car in
15:17the now cuz I'm watching I'm filming
15:18this video for you guys. But the reason
15:21why I don't have a certain piece of
15:24material in the now
15:26is simply because
15:29I'm deciding to do something else. It's
15:30not because I like my I'm not ready for
15:33it yet.
15:35I'm always mentally walking around
15:36thinking that mentally I'm ready for
15:38anything. And if you can understand this
15:42stuff, like it's it's I I know it's it's
15:43complex, but you're going to be you're
15:47going to be able to acquire anything.
15:49Cuz this is exactly why people don't
15:52manifest their dreams is because they
15:53they walk around thinking, "Oh, the
15:55future version of myself has has this um
15:59has this car or this watch or anything."
16:03and it just keeps on pushing them into
16:04the future not knowing that they're
16:06they're pushing it out of their own
16:08reality subconsciously.
16:10And it goes a lot deeper than this as
16:12well, but that that's like a you know
16:14brief explanation of what this means. Um
16:18another big thing that um I contribute a
16:21lot a lot to is not pleasing people.
16:22What this means, how it genuinely
16:25changes perspectives of how to approach
16:26people in a serox given but still
16:28respectful manner. People pleasing is
16:30the entire foundation of caring about
16:31what other people other people's
16:33opinions about you. One might look at
16:34you or one might look at it as a complex
16:37phenomenon but in reality as soon as you
16:39stop trying to please people you stop
16:40caring as well as every single internal
16:42comparison you involve yourself in fades
16:44away. And I can give you my own
16:46experience on this as well cuz I I used
16:48to think that it was like a complex
16:49thing to stop caring which is essential.
16:52I still have to remind myself every
16:53single day like just don't give a [ __ ]
16:56about what people think. Um, and you
16:58need this right here. But it's it's also
17:00hard. You hear this a lot, but you don't
17:02you don't really understand what it
17:03means to stop caring what people think
17:06really. It's just, you know, to stop
17:08please people. I remember I was like
17:10probably
17:1214 or 15. I watched a YouTube video. I
17:14was just like searching on YouTube like
17:16how do I stop caring what people think
17:18about me? And uh it just came up a video
17:22like just stop pleasing people. That was
17:24the title. I didn't even watch the
17:25video, but I just before I clicked it, I
17:27was like, "Stop pleasing people." And
17:32like that did more that that single like
17:35sentence in my head made a bigger shift
17:37than anything else was just
17:40stop pleasing people. Every single time
17:42I like I was in a room, this was as well
17:45when I was back like 14 years old. I was
17:48in a room or I was with family or
17:51anything. And this like this is not
17:53something like this is just something
17:54that you should have across the board.
17:56It doesn't matter if you're with your
17:57best friends, with your family, in your
17:59class, in a team, anything like this is
18:02just like something you should carry
18:04[snorts] uh mentally and something
18:06sometimes you have to remind yourself of
18:07it. Um
18:10but if you just look at a group of
18:11people and say, "I'm not going to please
18:12those people. I'm not going to please
18:15those motherfuckers." That that's what I
18:16thought in my head. I remember I was
18:18like, "I'm not going to please them."
18:20like it it just does something. And if
18:21you like truly the reason you care about
18:24what people think is because you're
18:25trying to please them. You're trying to
18:27do
18:29what you think that you have to do for
18:31them to like you.
18:33That's what people pleasing is. And
18:36genuinely I I I've made a few videos
18:37about this. Like in my opinion, that's
18:40probably one of the most distasteful
18:41things you can do as a human being is
18:43being a people pleaser. Cuz like nobody
18:46likes a people pleaser. you're you're
18:48pleasing people cuz you want to be liked
18:50and it's the number one thing that you
18:52can do to make sure you're not you're
18:54not liked whatsoever.
18:57So be yourself. And I know it I know it
19:00sounds corny, but it's like this is just
19:02something this is not even about the
19:03mindset stuff, but like be yourself cuz
19:05that stuff is genuinely important. And
19:08just don't please people. And and I
19:10don't know if that makes any sense, but
19:11that's what worked for me. It's just
19:12like whenever you're in a room, just
19:15look at look at the people and say, "I'm
19:16not going to please them." That's like
19:18it works wonders. Um, another concept of
19:22reality trans surfing is the concept of
19:24releasing importance. If you walk across
19:25a plank of wood laying on the ground,
19:27you can walk across that with without
19:29falling 100 of 100 times. You might even
19:32be able to walk across blindfolded
19:34backwards while running and a bunch of
19:36other stuff without facing issues.
19:37However, if we put that same wooden
19:39plank 500 ft up in the air, you would
19:41fall. Not because you're not physically
19:43capable of watching AC walking across
19:45the plank, but because you the increased
19:48importance affects your mind. Your
19:50anxiety of falling makes you fall. Your
19:53body and mind is programmed to protect
19:55you while taking such action while
19:57taking such actions. While in reality,
19:59your subconscious might turn out to be
20:01your enemy. And this is also a quote the
20:04belief that a personal goal actually
20:06I'll walk into this first because this
20:08is kind of it isn't that related but um
20:11releasing the importance
20:14is
20:16I'll tell you a secret to to life and to
20:18business and everything. If you if you
20:21you know go towards something you have a
20:24goal and you only focus on that goal you
20:26don't see anything else and what you
20:28have to do in order to be able to only
20:30watch that goal that's up to you. But if
20:32you only watch that goal, that's the
20:34only thing you see.
20:36You can't fail.
20:38Like it's it's according to human laws
20:41in my experience as well. Like you it's
20:43impossible that you fail. If you have a
20:45goal and you never once think what
20:48happens if I don't reach this, am I
20:50actually capable?
20:52Should I be doing something else in
20:54order to walk to walk across the plank?
20:56Should I be less worried? Should I be
20:58more worried?
21:00Doesn't matter. You're just watching
21:01walking across this plank and you're
21:02you're just watching watching the
21:04destination that you're it might be like
21:07a few meters across uh the next building
21:10that you're walking to. Like if if you
21:12only if you're only focused on your
21:14goal, you can't fail. That's guaranteed.
21:17Um and I think you understand this this
21:19as well. Like this is pretty like I've
21:21been I I think it's super interesting to
21:24uh once again I'm just rambling. I don't
21:26I don't give a [ __ ] Like it's this is
21:27supposed to be uncut. I thought about
21:30that a lot of times like in in Dubai for
21:32example there's a lot of high buildings
21:33and we've been on balconies um they're
21:36like 200 meters up in the air
21:39um it might not be yeah you get the
21:41point but like 150 m up in the air and
21:45like the l like you're you're even
21:46scared of walking out on the balcony
21:50um
21:51but you know for a fact you would never
21:53fall down even if I walked to the other
21:55side of the fence and just like stood
21:58there I wouldn't I wouldn't fall. But
22:01the the chance of you falling is so much
22:03higher because you know it's 150 meters
22:04up in the air or 500 feet up in the air.
22:08Um if you were to do that, you know,
22:12just on the other side of like you're a
22:14meter, it's a feet down or two feet down
22:18to, you know, just a grass field. You
22:21wouldn't be scared whatsoever. You could
22:22probably like release your hands or
22:24probably jump on it or you know stand
22:28there blindfolded like you get the
22:29point. It's it's it's not a difference
22:32whatsoever. It's just the fact that you
22:34the fact that like it's a higher fault.
22:39Your your you being scared of falling is
22:42making you fall, which is so iron ironic
22:44because your body and your subconscious
22:45mind is here to protect you from
22:48falling. like your entire body is
22:50programmed to keep you as safe as
22:51possible and sometimes you have to work
22:53against that cuz that's a prime example
22:55of you having to put your conscious
22:59above your subconscious in order to
23:01reach your goals. Um the rest of that I
23:03think you understand yourself but and
23:05then there's another quote the belief
23:07that a personal goal is difficult to
23:08attain represents a projection of outer
23:10importance whereas the belief that goal
23:12can only be achieved by a personality
23:14within the extraordinary qualities is a
23:16projection of inner importance. Either
23:18way, the indiv individual is fleeced.
23:20They may be allowed to reach the finish
23:23line, which will no doubt make them very
23:25happy. But what the person will not
23:26realize is how much energy was wasted,
23:28not so much on reaching the goal as on
23:30indulging the exactions exactions of the
23:34pendulum.
23:36It's it's such great wording and it's it
23:39kind of, you know, ties back into all
23:41this as well. like you're you might be
23:44really what holds you back from reaching
23:46your goal is not the goal itself or the
23:49fact that it's difficult to reach your
23:50goal but the belief that a personal goal
23:52is difficult to attain.
23:54That's literally what what holds you
23:56back. It's you thinking that it's harder
23:57than it is. And when you as they state
24:02as well they may be allowed to reach the
24:03finish line which will no doubt make
24:04them very happy. But what the person
24:06will not realize is how much energy was
24:07wasted. Not so much on reaching the goal
24:09as on indulging in the excctions of the
24:11pendulum.
24:13Let's say you want to reach 30 30k a
24:15month. You have one path which is super
24:18simple. You just reach 30k a month.
24:20You're going to be there in 2 months.
24:21It's it's super simple. You just have to
24:23do the actions in order to get there.
24:25The other one might take you 6 months
24:29because you doubted yourself so much
24:31along the way. And all of a sudden you
24:33think it's super hard to reach 30k a
24:35month. But really all there was was can
24:38I actually achieve this? Am I actually
24:40capable? What are my parents going to
24:41think of me? What are my friends going
24:42to think of me when I post videos? What
24:44am I, you know, you know, I might switch
24:47up? This is not me. Is this is this
24:49really me? I have to, you know, find
24:51myself before I do something like this.
24:53Uh what are all my clients going to
24:54think of me? What happens if I don't
24:56fulfill for one of my clients?
24:58All these thoughts just lead you to an
25:00extra four months before you reach your
25:02goal. The goal was never hard
25:04whatsoever. And I'm I'm a firm believer
25:05in the fact that the goal is never hard
25:07to achieve. If it's been done by another
25:10person, let's say you want to do a
25:11backflip um from the ground up a 500 ft
25:15building, that's probably impossible and
25:16nobody's ever going to be able to do
25:18that. But if somebody else has done it,
25:21let's say you want to build a $100
25:22million company, if somebody else has
25:24done it, you can do it as well. you just
25:26have to follow the steps without, you
25:28know, looking down or thinking what
25:30happens if I fall or um, you know,
25:32falling into the pendulum, which is kind
25:34of like the enemy um when trying to
25:36reach your goals, if that makes sense.
25:39Here's also mindset shift that kind of
25:41um is unrelated to the environmental
25:43stuff, but aim to build an actual
25:45business instead of just aiming to make
25:46money for yourself and your own
25:47interest. This is a marathon, not a
25:49sprint. and your house, if your house
25:51built on sand, it might let you live in
25:53your house sooner, but only a few weeks
25:55after you moved in, you're going to have
25:56to move out. Same thing goes in
25:58business. You try to build everything up
26:00as soon as possible because you want to
26:02make money. But when you made your
26:04money, you always have to rebuild
26:05everything shortly after. Don't let your
26:07ego get in the way of your own success.
26:08The hard route is the easy route. The
26:10shortcut is the detour. This is
26:12something I firmly believe as well. The
26:14biggest mistake I see people doing when
26:16starting an agency is trying to make
26:19money.
26:20Truthfully, if if you were to prioritize
26:23getting good, like shortly after, you
26:26you would have a lot of businesses just
26:29begging for your service because you're
26:31so good at what you're doing. And you
26:33think, okay, if I'm building my house on
26:35sand, if I'm just focusing on the money,
26:36I'll get to the money sooner. But
26:38really, what happens is you just end up
26:40chasing clients without any value to
26:42provide. and you have no understanding
26:44of how sophisticated the market that
26:45you're going after actually is. You just
26:48like that. I did that in the beginning.
26:49I was like I started my SMMA.
26:52This was like fall of 2023 and I just
26:55reached out to a few people on Facebook.
26:57You know, you think that these people
26:59have never heard of a marketing service
27:01ever before. So, if I reach out to five
27:02people, they're going to be like, "Wow,
27:03that sounds amazing. Can you tell me
27:05more?" Like, everybody's already done
27:08this stuff. So to actually create
27:10leverage and to create a vantage point
27:12for yourself, you have to become good.
27:14And it sounds like unsexy and boring to
27:17become good at first because then you
27:19you're going to have to spend 3 or 4
27:20months to become good. [snorts] But
27:22really the alternative is just spending
27:2411 months or a year and a half just like
27:27chasing after clients and trying to make
27:29money without having any value to
27:30provide to them. And that's just in the
27:34long term is going to take you more
27:35time. Um I was there as It took me 10
27:39months to get my first client, which is
27:41way too long. I don't want like any of
27:43you watching this video. I don't want it
27:45to take anybody, you know, 10 months to
27:47get your first client. But that was just
27:49because I would ch I was chasing the
27:50money. I mean, it's it's me, myself
27:52included. I was chasing the money before
27:54trying to become good at something,
27:56which is extremely dumb and it's just a
27:58bad way to go about it. The hard route
28:00is the easy route. You you see the easy
28:02route and you see the hard route uh
28:04thinking that the easy route like why
28:05wouldn't I take the easy route? Of
28:07course, the easy route comes with a a
28:10downside. Like if if it was a easy route
28:13and a and a hard route and both led you
28:17to your goal,
28:19obviously everybody would take the easy
28:21route, of course. So you you're you're
28:24doing yourself a disservice by trying
28:26to, you know, get to your goal sooner or
28:28living your house sooner by building it
28:29on set. Your goal is to build a business
28:31that and an offer that's valuable enough
28:33to the point where it generates you
28:35money without trying. If you focus on
28:37the money, it runs. If you position
28:38yourself as
28:40uh the one businesses need to give their
28:43money to, it comes without chasing. 90%
28:45of the market underestimates the power
28:46of a bulletproof bulletproof offer. Um
28:49you could focus on all this time just
28:51building a great offer. Um, that's that
28:52was something I kind of underestimated
28:54in the beginning of my journey as well,
28:56which is like if I build an offer where
28:58I say, I'm gonna 3x your revenue or if
29:02[snorts] I don't,
29:04I'll give you your money back and an
29:06additional 5K and then I'll just become
29:09so good at delivering the service that
29:10every single client as long as they, you
29:13know, qualify themselves to our offer,
29:15you know, I'm going to be able to
29:16deliver for them. If you build that
29:18offer and you just because then all of a
29:20sudden all the control is on you and
29:21like the responsibility of just making
29:24sure that it works is on you and after a
29:26while you have an offer that nobody can
29:28resist and it's completely risk-f free
29:31for any business trying to work with
29:32you. But as long as they invest 12 grand
29:35or 15 grand or 25 grand into your
29:37service, like you're going to be able to
29:39fulfill for them. And then if you don't,
29:41which 0% happening because you're so
29:43good at what you do, you refund them an
29:45additional 5K on on top of that. Like I
29:48I truly believe that not enough not
29:52enough of the market thinks like that.
29:55We're just trying to like quick money
29:57grab and trying to finesse our CL. Like
29:58everybody is trying to finesse their
30:00clients. That's genuinely what the
30:02market looks like regardless if you're
30:04like
30:06um want to admit it or not. Like that's
30:08just the the state the market decide and
30:10you will create a huge vantage point for
30:12yourself by just becoming good before
30:14you uh pitch clients. Again, there's a
30:16huge ch between wanting and being ready
30:18to become. It's kind of
30:19self-explanatory, but wanting anybody
30:22could want. Um anybody can decide if you
30:24not everybody's going to be ready for
30:26the climb. I'm sure you've seen these me
30:28and bro reels. Insanely uh Yeah. Yeah.
30:31Me me and bro reels on Instagram. like
30:34me and bro in Italy uh with these girls
30:36and like these cars in 5 years in these
30:39villas and like I see these like or just
30:43like me and bro when we make it on reals
30:44and I see they have like 500,000 likes.
30:48So that's how many people want it. But
30:50like how realistically out of those 500
30:52like every single one that liked that
30:55real was probably like yeah this is it's
30:57going to be us. we're going to become
30:58successful. But like nobody is willing
31:01to actually do what it takes. [snorts]
31:03Um there's not a single chance that even
31:0510% of those 500,000 people will
31:07actually achieve what was set out in
31:09that reel, for example. So like [snorts]
31:12and that uh if you read the book Atomic
31:14Habits as well, like what separates you
31:17from your competitors is not your goals.
31:19Everybody can have the same goals, but
31:21like your goals is not what defines you.
31:23It's your work ethic. It's your systems.
31:25Uh that's what like if if you're in a
31:28World Cup final or a Super Bowl final,
31:30you don't think both teams want to want
31:32to win. Like it's easy to think, oh, we
31:35want it more. Like we want it. We're
31:37different. Like but like that's never
31:39going to get you to your goals. You know
31:41how many people went in and thinking
31:42like we want it more and then they lost
31:45because you have to rely on systems and
31:47actually being good. Um truly like I
31:51don't underestimate this stuff like and
31:53I know it sounds boring. you're probably
31:54going to hear me talk about this and
31:56then be like, "Yeah, but I could
31:57probably work around this and make money
31:59and I want to make, you know, my first
32:0010K a month this month." Like, you can,
32:02but like
32:04make sure to not put becoming good
32:06second cuz that's going to be your
32:08biggest leverage pool uh later on.
32:11Insanely small percentage of those
32:12people are going to achieve their
32:14pursuit. Make sure you understand what
32:15you truly want. This is a long-term
32:16game. Do you want uh do you want to be
32:19doing this 5 years from now, 2 years
32:20from now, 10 years from now? Don't focus
32:21on closing your next two five key deals
32:24because you want to buy a new watch.
32:25That mindset will never take you
32:26anywhere. Although people can be driven
32:28by material stuff. You need a certain
32:30balance between uh balance mentally to
32:33attract what you what you're after.
32:36So uh this has been an important thing
32:38for me as well like make sure if you if
32:41you don't want to be in this game 5
32:42years from now like make sure that you
32:43you understand what the vision is. You
32:45know I'll I'll have achieved this 6
32:47months from now. Like a lot of you
32:49people maybe you want to run an agency
32:50for 6 months or 12 months and you want
32:52to make 10K a month. You know what an
32:54extra 10K a month can do to a lot of
32:56people like don't don't get fooled into
32:58thinking like you have to make 100k a
33:00month. You have to make you know you
33:02have to become a millionaire. Uh I'm not
33:04the most materialistic person myself.
33:06Like you can you can live a very good
33:07life um just with an extra 10k a month.
33:10And so just make sure that you set out
33:13um what you do. And this is the second
33:15point as well. Set out a certain goal
33:16for yourself. know exactly what you
33:18want. I remember thinking to myself, I
33:20wanted to hit the 20 30k a month range
33:21with my business, but 50 would be cool,
33:23but even 10, which is super attainable,
33:26would change my life, but it wouldn't be
33:27as good as 50 and so on. You never
33:30actually get to your goal because you
33:31don't have a clear target. A man who
33:33chases two rabbits cashes neither. So, I
33:36actually used to like I remember walking
33:39uh home from like school and I was like
33:41building my first agency and I like I
33:43was like, "Well, 20k a month is pretty
33:46attainable, but 50 would be insane. Like
33:4950 we could do all this stuff. Like 10
33:50probably wouldn't get me that." Um,
33:54but you're just like bouncing between
33:56these different income targets where
33:58like if you don't have a specific
34:00target, what I would do honestly
34:01recommend a lot of you guys do set out a
34:04target for yourself. Let's say it's 30
34:06grand 30 grand a month, which I can say
34:0830 grand is like that's when
34:11life is pretty similar after that.
34:13Unless you're like a super materialistic
34:15person and you adapt actively to your
34:18income. like 30 grand a month is what I
34:21would say most people should actually uh
34:23have as their target. It's it's and I
34:26want you to have a target cuz like just
34:28envision what your dream life looks like
34:29and and write all the expenses like I
34:31can spend this month, this is the taxes
34:33or if I run this type of company for
34:35them, I can have this as write offs. I
34:36can have this is my travel. I can give
34:39this much to my parents. Um I could
34:42support my siblings in doing this while
34:44they're still in school. I could uh
34:46travel for this much. I could spend five
34:48grand a month on rent. Like these are
34:50all different things that you have to
34:51set out for yourself. Uh because once
34:54you know like this is it's also a lot
34:56easier for you to you know pursue a goal
34:58when you know that once I hit this goal
35:00this is my life. It's going to be a lot
35:02more inspiring for you. And when you
35:04have a certain goal, let's say it's 30
35:05grand. You can break down the numbers of
35:08what you need to do to get there.
35:10You're never going to like if you're
35:11thinking 10 but maybe 30 but 50. And I
35:13see a few guys doing 100 but that's like
35:15I'm not really there yet. So, I'm aiming
35:17for 30, but even 10 will be good, which
35:19is a lot easier than 30. If you if you
35:21go in that like thought loop, you will
35:24just always um kind of end up not doing
35:27anything cuz you don't know what
35:29numbers, how much you need to spend on
35:30ads, how much you need to pay your team,
35:31how many setters you need, how many VAS,
35:33how many SDRs, how many account managers
35:35for each like for the amount of clients
35:38you're managing. Um all this stuff is
35:41just going to be unclear. So make sure
35:43you have a set goal and then uh just go
35:45after it once you've set that up for
35:46yourself. Understanding resistance after
35:48all. Um, you know, this is still very
35:51important for me. Like I I know I said I
35:54don't want to make this like a hard work
35:55module, but resistance is is truly
35:58important to understand. And I'll tell
36:01you what what it is. And if you can
36:03understand this, it's going to allow you
36:04to work a lot more. And resistance is al
36:07also like the main thing the the only
36:11thing you really got to understand when
36:12it comes to hard work. Nothing else
36:14really matters the same way. Resistance
36:15is an internal internal force that pulls
36:17you away from meaningful work towards
36:19easier, less important activities. It's
36:21the gap between knowing what you should
36:23do and actually doing it. Manifesting as
36:25procrastination or distraction seeking.
36:29Have you ever faced a large amount of
36:30work or had a handful of serious tasks
36:32in front of you and all of a sudden you
36:33remember urgent minor tasks when faced
36:36with a challenge? This is resistance
36:38disguised as distorted priorities. I
36:41could sit at my desk sometimes and I was
36:43like, I have to respond to these
36:44clients. I have to check into my team. I
36:46have two calls at 1 and two. Um, I have
36:49to film this thing. Uh, I have to work
36:51in this SOP, whatever. And then all of a
36:52sudden, I remember I have to eat or I
36:55remember I have to go like go piss or do
36:58something else. Like these are all like
37:00I mean, if you really need to, you need
37:02to, but nine nine times out of 10, this
37:05is just resistance disguised as like,
37:07okay, I need to do this instead.
37:09distorted priorities is what I call I
37:12need to do this before I get to work,
37:13which is rarely ever true because it's
37:15like just small minor tasks that are
37:17never as important as actually doing the
37:20work. Um, resistance isn't laziness.
37:23It's a protective mechanism that
37:25surfaces most strongly when work matters
37:27to you, requires vulnerability, or
37:29pushes you beyond your comfort zone. The
37:31more important the task, the stronger
37:32the resistance tends to be.
37:35This is also pretty um self-explanatory.
37:37A few common examples of resistance can
37:39be the following. Compulsively checking
37:40email or social media before starting
37:42work. Organizing your workspace instead
37:44of beginning the actual task. Convincing
37:46yourself you need more research or
37:47preparation. Switching to easier tasks
37:49that feel productive but avoid the core
37:51challenge.
37:53You you need to be able to I'll get into
37:55this later on as well. You need to be
37:56able to spot your resistance cuz if
37:58you're like
38:00if you don't if you can't identify
38:02resistance, you will find a million
38:05reasons why you can't work right now.
38:06I'll need to check social media. Um, I
38:09need to work on my website. Like all
38:11these like low leverage tasks that you
38:12just don't really need to do. Um,
38:16it's just like
38:19resistance is isn't only like I need to
38:21go um
38:25play video games. That could be like,
38:27okay, that's resistance. But like
38:29resistance is also doing the second most
38:32important task of your day. That's also
38:34resistance because you don't want to
38:35focus on the main thing. And once again,
38:38the more important the task, the more uh
38:39the stronger the resistance tends to be.
38:41So you will have the most resistance uh
38:43towards the task that matters the most.
38:45Understanding resistance helps you
38:46recognize that it's not a character
38:47flaw. It's a predictable pattern that
38:49you can learn to work with rather than
38:51against. The best way to recognize and
38:52resist resistance when it occurs is to
38:54realize everybody deals with it. So
38:56don't feel like you're useless as a
38:59human being once you face a bit of
39:01resistance. That that's just is natural.
39:03Um but you need to deal with it. And um
39:06resistance is kind of like we'll get
39:08into this as well cuz running is a great
39:10way of uh facing resistance. Doing like
39:12a plank. If you just like stand in a
39:15plank for um 2 minutes, you start to
39:18face resistance and you'll feel like
39:20[ __ ] I need to give up. I need to do
39:22something else. Like okay, I'm done.
39:24Like I can't do it do this anymore.
39:26That's when you need to keep pushing cuz
39:28that that resistance you'll face it when
39:29you're working as well. But if you can
39:31spot the resistance and realize, okay,
39:33that's resistance and I can just keep
39:34working. It becomes so much easier to
39:36sit. Like that's the difference between
39:37somebody sitting at their desk for 30
39:39minutes compared to 6 hours. It's just
39:42spotting resistance saying, okay, that's
39:43resistance. I can keep working. Um it's
39:46important that you understand what
39:47resistance is and where it comes from.
39:48When you sit and work, you realize that
39:50you have to do go do something else or
39:52you need to scroll, you need to go eat,
39:53you haven't brush your brush your teeth.
39:55the amount of times that I had this in
39:57the beginning as well.
39:59I was like sitting with like six tasks
40:01in front of me that had to get done and
40:02I was like I haven't brushed my teeth
40:03and then you go do that before. There's
40:05no way brushing your teeth is more
40:07important than I mean you could argue
40:09but you know before taking care of your
40:12tasks um but that's also resistance even
40:16though even though it smells like [ __ ]
40:18in your mouth. Like I'm not saying you
40:20can't go and brush your teeth but it's
40:22still it's still resistance.
40:26And um I've been I've like I'm naturally
40:28a very conscious human being. So I've
40:31been able to spot resistance. And it's
40:32not fun cuz like resistance is
40:33everywhere. Um
40:36but it's just like when you when you can
40:38actually identify that okay I need to do
40:40this task that should be put before
40:42anything else. Even though your mind can
40:44make up reasons why it is valid to go
40:45now, it's still resistance. And the best
40:47way to factualize is recognizing how you
40:49feel when you say to yourself, I
40:51actually have to. It took me a long time
40:53to become a person that genuinely needs
40:54to go eat instead of being a copout. For
40:57a long time, I recognized very
40:58consciously that when I stepped away
41:00from my desk, I used it as an excuse to
41:02stop working. Disto priorities. [snorts]
41:04You think you need to do a certain
41:06thing, but really it's just an excuse.
41:08Like the difference between I need to go
41:10eat compared to like I want to go eat
41:14instead of working right now is is
41:16major. And I would say probably
41:20like naturally like it's also a thing
41:23with like you you don't really need to
41:25go eat,
41:27right? Cuz like you're actually good
41:29like um I don't know what it's called.
41:32Uh but like you you tend to work better
41:36uh when you haven't eaten. So like it's
41:38usually a
41:40uh it's usually a form of resistance
41:43distorted or disguises distorted
41:45priorities unless you're like dying
41:46because you're you needing to eat but
41:48that's extremely
41:50you know never happens almost. This is a
41:53good exercise as well which I told ear
41:56earlier as well. Do a plch or sit 90°
41:58with your legs towards the wall. Uh do
42:00it as you watch this. You could pause
42:02the video and do it right now if you
42:03want to. I'm not going to force you to.
42:05Uh, notice how that starts to hurt and
42:07your brain is giving you every reason
42:09under the sun to quit. I would still
42:11recommend you do this. Actually, if you
42:12pause the video, um, you're saying to
42:14yourself, I get the point. I've
42:15understood the message of this. It's
42:16okay to quit, walk away, etc., etc.
42:20Working for an extended period of time
42:22feels the exact same way. When working,
42:24it's just a mental pain instead of a
42:26physical pain. But awareness is enough
42:27to stop it. If you can acknowledge the
42:29resistance every single time you face
42:31it, that's enough to fight through it.
42:33So, you're going to realize if you sit
42:34like 90° uh towards a wall or you you do
42:37a PLCH or even go out for a run, um but
42:41I would do like a PLCH, you're going to
42:42say to yourself, "Okay, I get the point.
42:44I get the message of this. Like, I don't
42:46actually have to do it." Um that's all
42:48like resistance in your head. You you
42:50probably feel it a minute in or 2
42:52minutes in or 3 minutes in. um when you
42:56can spot that resistance,
42:58you you're going to have to spot the
43:00resistance in in work as well cuz it's
43:02it's not that you can't keep going, it's
43:04just that like you're once again your
43:06body is programmed to keep you safe and
43:08protected. So, it's just it's just going
43:10to tell you go do something else cuz
43:11like I don't really want to do this. But
43:14work is also so much easier to do than
43:16go out for a run or do a plench
43:19uh for for [snorts] 10 minutes. It's so
43:22much easier to just sit and work. you're
43:23sitting typing with your fingers and
43:25probably like using your brain a bit. So
43:27[snorts] when when resistance pops up,
43:29you have to uh to resist the resistance.
43:32Confidence.
43:33Confidence doesn't come from shouting
43:35affirmations in the mirror, but having a
43:36stack of undeniable proof that you say
43:38that you are who you say you are. This
43:39is the foundation of confidence. This is
43:41a quote by Ali Sherosi, by the way. This
43:43is the foundation of confidence, and
43:44it's still the main way to build it.
43:46However, I see so many people
43:47misinterpret this. If you took this
43:49mindset to its extreme, in theory, you
43:52would never close your first deal. And
43:54this is where people fail. Um
43:58because you need to become you need to
43:59become confident one way. And once
44:01again, confidence is one of the things
44:02you actually can fake. And you're able
44:06to cuz a lot of I I do agree like the
44:09the most natural way of you becoming
44:11confident is just knowing that what
44:12you're speaking about, you have an
44:14undeniable proof that you are who you
44:16say you are. You don't have to pretend.
44:19Like pretending is is hard. But also, if
44:23you never had the undeniable proof that
44:25you are who you say you are, you would
44:27never be able to close your first sales
44:28call. So, you have to fake it in the
44:30beginning. And uh some people are so
44:33extremely bad at faking it and uh trying
44:35to become that person in the beginning.
44:37And some people are pretty good at it.
44:38[snorts] Sales is one of the few fields
44:40where people buy your confidence. They
44:41don't buy your product. Thus, on the
44:43flip side, if you're insecure about what
44:45you're selling, they won't buy. And
44:47frankly, you don't have time to build up
44:48a [ __ ] you reputation before you start
44:50seeing some progress with your business.
44:51Therefore, you have to be delusional in
44:53the beginning. Confidence is one of the
44:54few things you actually can fake. This
44:56is what I'm saying. Like you,
45:00your prospects or the leads that you're
45:01speaking to on the sales calls are going
45:03to buy your confidence 10 out of 10
45:05times cuz they want like since you're
45:07selling a service,
45:09it's it's a unique field that we're in
45:12cuz you're selling a service. You're not
45:13selling a pair of jeans. If you sold a
45:15pair of jeans, the customer could see
45:17look at the jeans before buying them.
45:19You're selling a service. Meaning, for
45:21you to be confident in or for you to
45:24sell to them, for them to be, that's
45:25what I'm saying. For them to be
45:26confident in what you're selling, you
45:28have to be confident. You have to
45:29express that confidence and conviction
45:30on the sales call because otherwise
45:32they're not going to buy. Um,
45:35and this is extremely important. And as
45:36I said, like if you want to take 3 years
45:39before you close your first sales call,
45:40that's fine. Um, but you don't have time
45:42to build up a big reput reputation
45:44before uh closing your first few sales
45:47calls. So, that's just going to be
45:49confidence is one of the few things you
45:50you can fake. And the easiest way to
45:53become confident is just saying saying
45:54[ __ ] you to the entire market. And uh
45:58just deciding to be confident. That's
45:59kind of what I did. I don't want you
46:01guys to be like folded up in this like I
46:04have to become this before I can become
46:06confident or you know like people are
46:08like robots in this market. Like why
46:10can't you just show up to a sales call
46:12and be confident and just like punch
46:14yourself in the chest and just like take
46:15care of a sales call? It's it's not
46:17difficult. You're making it more
46:18difficult. And it goes back to this
46:21quote as well. Believe that belief that
46:23a personal goal is difficult to attain
46:24represent a projection of outer
46:25importance. You're it's not hard to
46:28close a sales call. You're just making
46:29it hard by thinking cuz you've been told
46:31by all these people I need to do this
46:33and this and this before I can close a
46:35sales call. Um, I'm telling you right
46:38now, go go have a sales call. Do go do a
46:41cold call and just like close them.
46:42You'll see how your confidence and your
46:43conviction just like expresses onto
46:45them. Cuz most of the time if they're
46:47buying a service from you, they're
46:48probably not very confident cuz they
46:50need that service. So, you need to put
46:52that confidence on them. This is also a
46:55great a quote that I love from uh
46:58reality trans surfing. It's not a matter
46:59of how appropriate your thinking or
47:01actions are, but the extent to which
47:03you're confident that you're right.
47:04claim your right to be right. I've taken
47:06this decision but I because I am the
47:07maker of my own reality.
47:10This like this is the entire life. Like
47:12it's it's not what you do, it's how you
47:13do it. That's that's my favorite quote
47:15probably. It's uh that goes for
47:17anything. Literally anything. That goes
47:19for how I make this video and how you
47:22interpret me, how I uh speak to, you
47:25know, prospects on sales calls, how you
47:27go pick up girls. Like everything comes
47:29down to it's like it's never about what
47:31you say or what you actually do. is how
47:33you do it. Um, and you have to claim
47:36your right to be right. Cuz if if you
47:39think I'm doing this in the right way,
47:41you're going to be right. And people are
47:43going to be like, "Well, that was
47:44weird." But, you know, I guess he he
47:46knows what he's talking about. So, the
47:48worst offer in the world sold by a
47:50confident man will bring in 10x the
47:51sales compared to the best offer in the
47:52world sold by an insecure man. And this
47:55is also um backed up by data. I can tell
47:58you. Leadership. Leadership is about
48:01taking ownership and initiative.
48:02Choosing to be the person who makes
48:04things happen.
48:07Um,
48:09choosing to be the person that makes
48:10things happen rather than waiting for
48:11somebody else to step out. At its at its
48:14core, leadership means sitting at the
48:15driver's seat of your work, your
48:17decisions, and your impact. Being in the
48:19driver's seat means you set the
48:20direction instead of waiting to be told
48:22what to do. Take responsibility for
48:23outcomes, both successes and failures.
48:26So, if something good happens, it's
48:27because of you. If something bad
48:28happens, it's because of you. Make
48:30decisions even when you don't have
48:32complete information. This is also
48:33something you have to deal with as a
48:34leader.
48:36Guide others through uncertainty uh
48:38rather than looking around for guidance
48:39yourself. It's never about having all
48:42the answers or being the most
48:43experienced person in the room, but more
48:45so being willing to act when action is
48:47needed to speak up when silence is
48:48easier and to own the consequences of
48:50your choices. Many people wait for
48:53permission, a title or the right
48:54movement to lead. Leadership starts um
48:57the moment you decide to stop being a
48:59passenger in your own work and take
49:01control of where you're going. You don't
49:03need authority to lead. You need a
49:04willingness to be accountable and the
49:05courage to move forward with when others
49:07hesitate.
49:09Uh I think I probably
49:11uh
49:14Yeah, exactly. So, okay. Putting
49:16yourself in the driver's seat. I was
49:17usually most comfortable. I was usually
49:20most comfortable or could enjoy some
49:22enjoy something uh mostly when it was
49:24organized by some someone else. So I
49:26knew it was happening and expectations
49:28weren't going to be on me. Christmas is
49:29a great example of this. Leadership
49:33uh yeah I'll get into this example
49:35first. So I used to I used to you know
49:40be pretty heavy on Christmas uh spirit
49:42and just Christmas feeling when we're
49:43celebrating Christmas with family and
49:45and friends and all that stuff. And I
49:47always had an easier time um getting
49:50into this Christmas spirit when it was
49:51ho like Christmas was hosted by somebody
49:53else because I knew like the entire
49:57family is going to be gathered no matter
49:59no matter what. It's not our like
50:00responsibility to gather the entire
50:02family together. And you know, if there
50:05was like some one house in the family
50:07that was more equipped or uh for
50:10Christmas and or it was bigger or it was
50:12more like
50:14um just felt like more Christmas spirit
50:17in the house. I would feel like I would
50:19have I would look forward more to
50:21Christmas. I would feel like this is
50:22like um something that
50:27I don't have to put too much effort into
50:29in in order to get the Christmas spirit.
50:30And this is something that I had to step
50:31out of cuz leadership is acting without
50:35anybody else's support. You got to get
50:36to a point where you have 10 team
50:38members and you have to act first. you
50:40have to take the first step and um you
50:43know go before everybody else
50:45essentially because if you're doing like
50:48you you can't wait on your team to take
50:51action or tell you what to do before you
50:52make actions. Uh and I can tell you this
50:55is this has shifted as well. Um when I
50:59was a kid, this used to be like really
51:00heavy. Like if we were hosting
51:01Christmas, I would have a hard time
51:03getting into Christmas period cuz like
51:04everything was on us. That's how I felt.
51:07Um it could be the same with an event.
51:09like it's it's more fun to go to
51:11somebody else's birthday party than to
51:12host your own cuz like it's already
51:14fixed and everybody's there and you just
51:15get to be like a part of it um instead
51:19of like being the owner. You have to be
51:20start to be comfortable with actually
51:23being the decision maker and the ones
51:24that take action. Leadership and
51:26managing teams is the opposite of this.
51:28being in a being uncomfortable
51:30uh people depending on you excited
51:33expecting you to take the lead on team
51:34calls when it comes to strategies and if
51:36it sounds scary now everybody can learn
51:38it and tap into this version of
51:39themselves but you're required to step
51:40out of your comfort zone so that's why I
51:43said like I could I could feel now I
51:45don't care about who's hosting Christmas
51:46right now after I started a business
51:48which is pretty fun as well uh to look
51:51back at cuz now you're way more
51:53comfortable putting yourself in the
51:54driver's seat and uh you know inviting
51:57people and like being the leader of
51:58everything instead of just like being a
51:59follower.
52:01Here's another thing. Uh not really
52:02mindset, but it's going to help you
52:04immensely. Don't ever work with your
52:06phone in the same room. I know it might
52:07be difficult sometimes because of
52:09business reasons. However, optimize your
52:11workspace to be as independent of your
52:12phone as possible. The difference
52:14between a 10-hour workday and a 3-hour
52:16workday without focus is often uh caused
52:20by working too close to your phone. the
52:22day is won or lost within the first hour
52:24or two uh from when you wake up or the
52:27first hour but I'd say like the first
52:28even like the yeah the less distracted
52:31you are in the beginning of your day the
52:32easier it becomes to avoid distractions
52:34thereafter you will realize if you don't
52:35if you wake up you shower my usual
52:39routine routine is just I wake up I
52:40shower and then I uh sit at my desk and
52:42then I try to get 3 hours of work done
52:44before I do anything else cuz I I
52:46realize how that has an impact on my day
52:49and if I don't watch my phone for the
52:50first 3 hours of my day, it's going to
52:52be way easier for me to avoid my phone
52:54for the rest of my day compared to if I
52:56just check my phone the first day in the
52:58morning. I'm going to be con like
52:59consistently addicted to my phone
53:01throughout the day. Uh, and I can tell
53:03you it's so much easier to get work done
53:06if if your phone is in another room or
53:09uh, you know, I've even heard people
53:10like lock their phone in their car or
53:13like in another house uh, when they're
53:15working. And it it truly does have an
53:17impact. It's so much easier to work.
53:18like your phone is pro like built to
53:21have you distracted. Um, so please give
53:24that up cuz it will be a lot easier for
53:25you to take care of work otherwise. Uh,
53:28and I also I know it might be sometimes
53:31like you have to have a verification
53:34code come through your phone. You have
53:35to verify that or you're you're
53:37purchasing something or you're launching
53:38[snorts] ads and you have to like accept
53:40that with your phone.
53:43You have to work around that as well cuz
53:45sometimes I go out, I purchase something
53:46online and then I have to take my phone
53:48and then you know fill in the [snorts]
53:49verification code um and then all of a
53:52sudden I'm distracted. Even like like
53:54holding my phone gets me distracted as
53:57well. So make sure that you uh adapt to
54:00that as well. Running uh which I'm
54:03pretty excited to explain to you guys as
54:05well. I started my agency journey at the
54:06end of 20 23 2023 and I remember
54:09celebrating New Year's in Morocco
54:11followed by 10 km run uh to start off
54:13the new year. By far the most exhausting
54:15run that I've done in my life. I ran
54:17down to the highway and then all the way
54:18back up. So it was like five kilometers
54:20down and then five back up. I remember
54:22acknowledging this as the most intense
54:24run that I'd ever been on, but still
54:26relating it to the version of myself
54:27that I had to become this upcoming year
54:29to [snorts] achieve the goals that I had
54:31set out for myself. And uh I I remember
54:34it was like it's still probably
54:36physically the most exulting exhausting
54:38thing that I've done in my life. It was
54:40just hot. I was running it like
54:41constantly uphill for like 5 km straight
54:44in like um like a a bent road as well
54:48like you know when you go down like
54:50mountains. Um and I was like it it
54:55sucked but I was like if I can achieve
54:56this I can probably achieve a lot of
54:57other stuff. And I love the comparison
55:00of running and business/ long work days.
55:03The fact that you in real time feel that
55:04it sucks, but you keep you you feel
55:07yourself keep going. That continuous
55:09process of feeling exhausted but still
55:11putting one foot in front of the other
55:12is immensely accurate. And if you can
55:14tap into that and relate your work
55:15sessions with running, I would encourage
55:17that for anybody watching. You can see
55:19some serious results real fast if you
55:21do. So, I would encourage anybody that
55:23sees this to start running every single
55:25day this coming week to tap into this
55:26feeling and also stick to your word as
55:28you're starting your journey as an AI
55:29agency owner. Um,
55:32this is also something that I would like
55:34running is extremely accurate to running
55:37a business. Um, cuz you just feel
55:39yourself keep going as long as you don't
55:41stop. Like that could be related to you
55:44just sitting in your desk feeling
55:45immense resistance but just like keep
55:47going. Um, and also that's that's truly
55:51the the only thing that can be more
55:52difficult. I'm really just [snorts]
55:54speaking out of my mind right now, but
55:55the only thing that can be more
55:56difficult with working compared to
55:58running is running is just one thing.
56:00It's just one foot in front of the other
56:01until you're done. Working can be a lot
56:04of different things. You need to reply
56:06to Slack messages, you need to launch
56:08ads, you need to film something, you
56:09know, like it's just that's why it is it
56:11can be complex to run an agency. a lot
56:13of different components that just have
56:15to dance together. And that's what I
56:19would re recommend. Always do one task
56:21task at a time. Always have one tab
56:22open. Don't have multiple tabs cuz then
56:25then it's truly like running. Then it's
56:26just like flow state. You you keep going
56:28until you're done. And uh it would just
56:31be easier to, you know, keep going. And
56:34I would honestly if you're deciding like
56:36this boot camp is like the starting
56:37phase of everything
56:39>> [snorts]
56:39>> um and you're starting your AI agency
56:41journey now I would genuinely start go
56:43for a run like 3 km it doesn't have to
56:45be long every single day of this week
56:49one is a good thing to stick to your
56:50word but also you will feel that
56:52comparison you can relate that to uh
56:54your work later on as well
56:58expectations as well. This is a small
57:01thing but it's it's still pretty
57:02important. Work like the renters do, but
57:04expect your first payout a year from
57:05now. I know this is a hard uh I know
57:07this is hard to tap into and it's a
57:09mindset that sounds old and boring, but
57:10it's so important. Do a lot, expect
57:12nothing. It took me 10 months to land my
57:13first client. And in the beginning of
57:15the year, I felt like I would have quit
57:17if it took me over two. Once again, if
57:19id used that as an excuse to give up, do
57:22something else, I wouldn't be sitting
57:23here today. genuinely like you're
57:28I I remember watching a podcast with
57:31Iman saying that it took him
57:34probably 7 months uh where he had signed
57:37one client and then it took me took him
57:39another seven months to land his like
57:41first proper client that was like paying
57:42paying him a lot of money. And I
57:44remember watching that I was like if
57:46that's me like that can't happen to me.
57:49I couldn't even imagine a life where it
57:50took me 7 months without a single
57:53client. From like actively trying to get
57:54a client, it takes me 7 months. It ended
57:56up taking me 10 months. And um there's
57:59nothing wrong with that cuz here I am,
58:01right? So, however long it takes, like
58:04as long as you don't quit, you're you're
58:06going to be fine. But your uh your
58:09expectations play into heavy into this.
58:11Like just just work and do what's
58:13required, but like expect your first
58:15payout a year from now. And maybe that's
58:17even like a thousand bucks. Expect a,000
58:19bucks a year from now. And I promise
58:21you, you don't have you don't have to be
58:22scared because it won't take you that
58:24long. Trust me, if you apply everything
58:26that I'm about to say in these coming
58:27nine modules with these 10 modules in
58:30total, you're going to be fine. Um, but
58:34you know, high expectations have ever
58:36really served anybody. No difference
58:38between ambition and expectations. I
58:39have clients that say to me, I want need
58:42to reach this goal within X timeline.
58:44It's good to be ambitious and it's good
58:46to have extremely high goals based on
58:48what you know that you're capable of.
58:49However, having high expectations is
58:52something completely different and has
58:54rarely benefited someone ever. High
58:56expectations is what makes the number
58:57one team lose 4 to the underdogs. High
59:00expectations is what makes you perform
59:01worse because you think your best
59:03performance isn't required. High
59:05expectations is what makes you what is
59:07what makes people quit before they see
59:08results. Genuinely ambition is good and
59:12confidence is good and still like
59:15knowing what you're capable of is good
59:17and uh you know just high conviction in
59:20your own abilities is still good but
59:22expectations is where you fall short
59:24usually cuz expectations just
59:28it kind of demands without putting any
59:30effort just like I'm I'm worthy of this
59:32so like I don't really have to do
59:34anything or I don't have to have my best
59:35performance like that's just like that's
59:38the devil's work against you. Like don't
59:40have high expectations. It's never been
59:43good to have high expectations ever. And
59:44if you if you disagree with me on that,
59:46it's probably just because you
59:47misinterpreted
59:49it interpret it for just having high
59:52goals. Like it's good to have high
59:54goals, but high expectations is never
59:56good. So just make sure that you um keep
59:59that difference. And um [clears throat]
1:00:02you know, it's still good. everything
1:00:03else confidence and like I'm going to
1:00:05achieve this like knowing that you're
1:00:08going to achieve everything first. But
1:00:09like doing what I did like 7 months like
1:00:11I I can't deal with that. That's that's
1:00:13just a bad thing. And uh as long as you
1:00:16keep going, you'll end up um like me as
1:00:18well. Not saying that I'm some type of
1:00:21superhum that that has achieved
1:00:22everything, but when I started, I would
1:00:24have certainly looked up to the point
1:00:26that I am with my business today. So
1:00:29yeah, genuinely starting to look at
1:00:31money differently. I remember pitching
1:00:32the prospect on my first ever every
1:00:34sales call for 5K and I couldn't even
1:00:36get the words out of my mouth. Uh it was
1:00:38a phone call for a Swedish client, so I
1:00:40it made it a bit easier. Uh [snorts] so
1:00:42I wasn't on FaceTime or or Google Meet
1:00:44or anything. Uh but otherwise, I would
1:00:46have literally fumbled. I became better
1:00:49and better with every call. And the only
1:00:51reason I don't have a problem pitching
1:00:525K now is because I don't view it like a
1:00:54lot of money. This is hard to change if
1:00:56you already have a certain outlook on
1:00:57money. Uh and it comes with time as
1:00:59well. I can spend 100 bucks on anything
1:01:00now and I won't even look. 1 th000 bucks
1:01:02is my new 100. And I recommend this
1:01:04paradigm shift for anybody watching. I
1:01:07remember I was pitching this client 5K,
1:01:10which is it's so fun to look back at cuz
1:01:12now I could pitch 5K to anybody. Uh and
1:01:14I genuinely genuinely from the bottom of
1:01:17my heart, I don't look at 5K as a lot of
1:01:19money. And I'm not saying that to to
1:01:20brag or anything, but it's it's what you
1:01:22have to to do in order to be able to
1:01:26pitch it. It's also like you you reflect
1:01:29yourself. If if you have a hard time
1:01:30pitching 5K to somebody else, it's
1:01:32because you view it as a lot of money.
1:01:34Because I I would probably I mean I I
1:01:36wouldn't have a problem with that, but
1:01:39you know, pitching a million dollars to
1:01:40somebody today would be like
1:01:44that would be harder than pitching 5K.
1:01:46Cuz at that time when I when I fumbled,
1:01:48I remember that phone call. I was like
1:01:49looking out my window at the time and uh
1:01:54I was just like saying 5K and I almost
1:01:56like shaked and I just like put the
1:01:57phone away cuz I like I didn't want him
1:02:00to hear my like me swallowing or like uh
1:02:04you know just fumbling in my voice or
1:02:06anything. So, but if at that time if I
1:02:09would have pitched him for like 50 bucks
1:02:11or 500 bucks even like that wouldn't be
1:02:12wouldn't have been a problem. It's only
1:02:14your outlook on money and genuinely I
1:02:17think I do believe that this is like the
1:02:18ladder you go in life. You start off
1:02:20with
1:02:22um watching a 100 bucks as a certain
1:02:25like this is that's it can buy you
1:02:28certain things. Um and then like the
1:02:32thousand becomes a new hundred. So now I
1:02:34view a,000 bucks the same way I view
1:02:36viewed 100 bucks like two years ago.
1:02:39[snorts] And I I probably view I
1:02:41probably view 10 10,000 bucks the same
1:02:44way as I viewed 100 bucks like 10 years
1:02:47ago when I was like whatever or even
1:02:50when I was like 7 years old. Um I viewed
1:02:54like a 100 bucks like that that could
1:02:55buy me the world at the time. Um and and
1:02:58rightfully so as well because you have
1:03:00no you have no
1:03:03um
1:03:05you don't need to view money in a
1:03:06certain way like money is fake honestly
1:03:09like money is just made up from paper as
1:03:12we all know. Uh that's a good exercise
1:03:14that I would recommend for you guys as
1:03:15well. If you want to you know detach
1:03:17from your uh relationship with money
1:03:19just search up a video on on how money
1:03:21is made. Um, but anyways, that's besides
1:03:25the point. Like that's it's going to
1:03:26happen naturally across your journey.
1:03:28But if you can genuinely start to view
1:03:30money differently, it will be a lot
1:03:31easier for you to pitch clients um on,
1:03:35you know, that type of package. And
1:03:37also, money comes as it goes. The more
1:03:38money you make, the more money you
1:03:39spend. And vice versa. The easiest way
1:03:41to start that cycle of abundance is to
1:03:42start spending more. It will always be
1:03:44harder for you to make money if you're
1:03:45not willing to spend it. If I spend
1:03:47money, if I spend 5K on anything, like
1:03:49it would be so easy for me to pitch
1:03:51somebody on 5K. The reason it's it was
1:03:54easy for me to pitch 50 bucks two or
1:03:56three years ago when I tried to sign my
1:03:58first client. Um
1:04:01because I could then I could spend 50
1:04:03bucks on anything. But now I could spend
1:04:065K on like pretty much anything. I
1:04:08wouldn't pay 5K for g groceries
1:04:11obviously, but you get the point. like
1:04:13it's it's still this constant um that's
1:04:17also something that I see a lot of broke
1:04:20people if you will like you they have a
1:04:23they have an objective outlook on what's
1:04:24a lot of money and what what is not a
1:04:26lot of money and they just feel like
1:04:28that like that ladder of money goes for
1:04:30the entire world like it's just like
1:04:32this is a lot of money and this is not a
1:04:34lot of money which is completely false
1:04:35like how [snorts] like what's a lot of
1:04:38money is completely based on one one how
1:04:40much money you have access to um how
1:04:43much money you have access to, but also
1:04:44your outlook on money. And if I decide
1:04:47to not look at a,000 bucks is a lot of
1:04:48money, then I could spend it on anything
1:04:50and it will be a lot easier for me to
1:04:51pitch that to somebody else. So me
1:04:53spending that money easily will make it
1:04:54a lot easier for me to make that back
1:04:56because I don't have a hard time
1:04:58pitching that to somebody or I don't
1:05:00look at it as a lot of money. Six figure
1:05:03characteristics. The best way to reach
1:05:04your goals is to start acting like the
1:05:06version of yourself that already has
1:05:07what you're after. If you imagine a
1:05:09person doing 20k a month with a team of
1:05:11three or four people, that man is
1:05:13probably that man is probably not doing
1:05:14certain things that you're doing in your
1:05:16life right now. So, this kind of ties
1:05:17back to manifesting um you know your uh
1:05:22and we'll get back to into reality trans
1:05:24surfing [snorts] in a bit as well, but
1:05:26this kind of ties back into uh becoming
1:05:29the person that can achieve the goals
1:05:31you're after. So, I used to think like
1:05:33this as well. Like if I was I used to
1:05:35desire like a a nice apartment or a big
1:05:38house or anything like that 3 years ago.
1:05:40And I was just thinking like he's
1:05:42probably not a reactive person. He's
1:05:44conversely probably very proactive.
1:05:45Meaning he doesn't react to stuff.
1:05:48Meaning if he sees a a Tik Tok video, he
1:05:52is proactive with putting that phone
1:05:54away insteading instead of being
1:05:55reactive to the phone. He is choosing
1:05:59this is what I want to do. So, I I'll do
1:06:01it instead of like he he lets the mold
1:06:04he lets the world mold itself to him
1:06:06instead of molding himself to the world.
1:06:08Uh he's probably not laying on his side
1:06:11sideways in bed scrolling endlessly. I
1:06:13could literally like 3 years ago I could
1:06:15lay on the side in my bed like just
1:06:16scrolling and I was like if I own a $20
1:06:20million villa I'll probably not lay on
1:06:23my on the side just scrolling endlessly.
1:06:25Um and he probably doesn't shower for an
1:06:28hour in the morning. He probably doesn't
1:06:29let extremely small things upset him.
1:06:31Like these are all small things. If you
1:06:33you could do this exercise yourself as
1:06:35well. If you go go a day and uh you just
1:06:39point out everything that you're doing
1:06:40in your life right now and then you can
1:06:41say what what about this um like what
1:06:46what with what I'm doing at the moment
1:06:48would a 20k a month agency owner do and
1:06:50what wouldn't he do? And you can
1:06:52probably spot that pretty uh easily for
1:06:54yourself as well. The let yourself have
1:06:56it model is only efficient if you
1:06:57interpret it properly. It it's meant to
1:07:00favor you and if you truly understand
1:07:02it, it will do more good than any other
1:07:04mindset ever could. However, don't let
1:07:05this mindset become your enemy by doing
1:07:07it incorrectly.
1:07:09This let yourself have it is also stems
1:07:10from uh um reality trans surfing. These
1:07:14are all small things you need to think
1:07:15before heading into your journey. Every
1:07:17time you catch yourself lacking, ask
1:07:18yourself would the x amount of a month
1:07:20version of myself do this? You you'll
1:07:22find yourself saying no quite often. So
1:07:24be cautious. Manifestation isn't about
1:07:26wishing for outcomes or setting goals.
1:07:28It's about becoming the person who
1:07:29already has what you want, then acting
1:07:31from that identity. Instead of
1:07:33constantly chasing a future version of
1:07:34yourself, manifestation means stepping
1:07:36into that character. Now you envision
1:07:39that person who already has who has
1:07:42already achieved your goal, how they
1:07:44think, how they make decisions, how they
1:07:46spend their time, what they prioritize.
1:07:47Then you embody that version of yourself
1:07:48in your daily actions. This works
1:07:50because it removes internal conflict.
1:07:52When you act as the person who already
1:07:54has what you want, the necessary tasks
1:07:55feel natural rather than forced. It
1:07:58simplifies decision-m. You simply ask,
1:08:00"What would the successful version of me
1:08:02do right now?" And the answers become
1:08:04obvious. This is why I'm saying it's not
1:08:06a hard thing to do. You understand
1:08:07exactly what you need to do to get to
1:08:09your goals. Um, it shifts your identity
1:08:12before your circumstances change. You're
1:08:15not want you're not waiting to become
1:08:16that person you're choosing to be them
1:08:17today.
1:08:19This also goes back to the same thing.
1:08:20Things that have happened in the past do
1:08:22not do not disappear uh do not just
1:08:25disappear and what has yet to be in the
1:08:27future is already present here in the
1:08:28now. The current section of a person's
1:08:29life is a material manifestation of the
1:08:31alternative space in this section of
1:08:34their lifeline.
1:08:35I find this so interesting. But this is
1:08:37it goes back to what I said with that
1:08:39movie. It's like you're not you you have
1:08:42you don't have
1:08:45one alternative space in a different
1:08:47like lifeline in a bunch of different
1:08:49like time spans across your life. You
1:08:50just have a big B- roll of things that
1:08:54happen in your life and it's just a
1:08:56bunch of different alternative spaces
1:08:58stacked after each other. Meaning if you
1:09:01want a different life, you have to jump
1:09:02into the alternative space. Meaning you
1:09:04have to just jump into a different
1:09:05version of yourself. you're not just
1:09:07like progressively
1:09:09becoming somebody else. Because as long
1:09:10as you think that you're progressing,
1:09:12you're still staying in the same version
1:09:15of yourself that you used to be. And
1:09:16I'll go into this um later on as well
1:09:20why uh why this is important.
1:09:23For example, if you want to run a
1:09:24successful business, you don't just set
1:09:26a revenue goal. You step into the
1:09:27identity uh of someone who already runs
1:09:30that business. You make decisions like
1:09:31they would. You show up with their level
1:09:33of professionalism. You solve problems
1:09:34the way they would. The external results
1:09:36follow the external internal shift.
1:09:39Manifestation is the practice of closing
1:09:40the gap between who you are now and who
1:09:42you need to be by simply deciding to be
1:09:44that person. Now,
1:09:46this is what let yourself have it is all
1:09:48about based on the fact that if you
1:09:50manifest the version of yourself that
1:09:52already does a certain revenue number or
1:09:53has a certain material possession you're
1:09:55pursuing, if you manifest the wrong way,
1:09:57that character of yours get pushed into
1:09:59the future. If you manifest the correct
1:10:01way, that character the correct way that
1:10:04character manifests in the now. However,
1:10:07people tend to put immense importance on
1:10:09this character in the now. And I'll give
1:10:11an example of this in the future or
1:10:13soon. To connect the dots, letting
1:10:15yourself have it allows you to be this
1:10:17future version of yourself right now in
1:10:19a natural non-forced manner. You cannot
1:10:22have this mindset for a week or two and
1:10:23then go back to your normal self. This
1:10:25is a permanent mindset shift that needs
1:10:28doing all the way up until that version
1:10:29of yourself uh that you're pursuing
1:10:31manifest in reality. So there's three
1:10:33ways to manifest. What the way people
1:10:35think that you manifest is I [snorts]
1:10:37want to become this um version of myself
1:10:40in the future. I'll work towards that
1:10:43you know person. Um
1:10:47once again you're pushing that version
1:10:48of yourself into like into a different
1:10:50alternative space. So you're
1:10:52acknowledging to to yourself I'll never
1:10:54become that version of myself. Um the
1:10:57right way to manifest which and once
1:10:58again the right way which I'll I'm sure
1:11:01you've heard from a lot of people like
1:11:02this is the right way to manifest is
1:11:05you're just allowing yourself to be that
1:11:07person in the now and you're allowing
1:11:10yourself to have everything that you
1:11:11want. Like you're walking around
1:11:12thinking like a 20k a month agency
1:11:14owner. The reason this doesn't work for
1:11:16most people is because you're making
1:11:18once again, you're closing the gap
1:11:20between who you are and who you need to
1:11:21become.
1:11:23But since it's such a big gap, let's say
1:11:25you're like you're a nobody, not to I
1:11:28mean, for lack of better words, but
1:11:31you're you haven't achieved anything
1:11:32yet. um you have $1,000 in your bank
1:11:35account and you want to get to 20K a
1:11:37month, for example, you
1:11:41are going to when when you're making
1:11:42that jump from being the person that
1:11:44doesn't have the habits, doesn't have
1:11:45the routine, doesn't have the network,
1:11:46doesn't have the clients, doesn't have
1:11:48the business, doesn't have the money,
1:11:50and you're directly from one day to
1:11:52another hopping to a person that's
1:11:54making 20K a month, you will put so much
1:11:56importance on on this person where
1:11:59you're just walking around like,
1:12:01I don't know how to behave really like
1:12:04it's it's so rare for you to feel like
1:12:06this type of person that you you you
1:12:08have zero idea how to behave pretty much
1:12:11uh and you'll just walk around like
1:12:14what what am I supposed to do like I I
1:12:16have this is what I'm saying as well
1:12:17like you you cannot have this mindset
1:12:19for a week or two and then go back to
1:12:20your normal self this is a perman
1:12:21permanent mindset shift that he's doing
1:12:23all the way up until that version of
1:12:24yourself you're pursuing manifesting
1:12:26reality so the key and the truly correct
1:12:30way to manifest is allow yourself to
1:12:33have it in and out without putting
1:12:34importance on that person. If you can do
1:12:37that and that's not like that's not on
1:12:39the same level that that's pretty easy
1:12:43an easy thing for you to practice. Um if
1:12:46you can do that correctly, you'll be
1:12:48able to achieve your goals pretty fast
1:12:49cuz you're allowing yourself to be the
1:12:52person in now. meaning you're you're
1:12:53doing the dec you're making the
1:12:54decision. You're taking the actions to
1:12:56[snorts] be the exact type of person
1:12:57that's making 20K a month and reality
1:13:00just has to catch up with you
1:13:03um doing what's required of you to get
1:13:06to your goals. But at the same time,
1:13:08you're not putting importance on that
1:13:09person. You're like, I know I am this
1:13:11person right now. I'm not trying to like
1:13:12act different or like walk more
1:13:15upstraight or anything like um because
1:13:18I'm trying to achieve this thing. like
1:13:20I'm I'm I'm just going to be this person
1:13:22now and um I'm not putting in
1:13:25importance. You you fully release the
1:13:26importance. Release the importance is
1:13:27also a big quote from reality trans
1:13:30surfing. Um which is like if if I
1:13:35if I make a flip with this glass right
1:13:37here, I'm able to catch it. But if I do
1:13:39that on a balcony 200 m down, I'm way
1:13:42more likely to to lose this glass. And
1:13:45it's not because it's a different thing
1:13:47or it's harder. It's just because I know
1:13:50it could fall down. So just my awareness
1:13:52of it falling down um makes makes me
1:13:56lose a glass. And it's the same thing
1:13:57with that becoming that different
1:13:59version of yourself is
1:14:02if you're not like cautious, you're
1:14:05you're going to put way too much
1:14:06importance on that cuz you're looking up
1:14:07to that version of yourself.
1:14:10That's what I did in the beginning as
1:14:11well. was like I had to I thought it was
1:14:13so far away this like 20k a month agency
1:14:16owner which everybody aspires to be
1:14:18where when in reality you just have to
1:14:19allow yourself to be in the now meaning
1:14:22you don't have to do a lot of stuff
1:14:24except for like you don't have to act a
1:14:26certain way you don't have to change
1:14:27your language you don't have to look
1:14:29different or anything you just have to
1:14:31allow that person to manifest in the now
1:14:34once again in this alternative space
1:14:35because otherwise you're pushing that
1:14:36version of yourself into the future um
1:14:40so practice that and just walk around
1:14:42like the person that already has what
1:14:44you're after. And you know, it's just a
1:14:46matter of time before reality has to
1:14:47catch up. It has to catch up. Um that's
1:14:50just like physical loss basically.
1:14:53Uh and I'll give a example of this as
1:14:56well. The first time I was in Dubai, I
1:14:57was making zero money. I had, you know,
1:14:59I was just invited there to be in an
1:15:01event. I hadn't made any money in my
1:15:02life. Uh I was still pretty close. I was
1:15:06just a few months away from signing my
1:15:07first client. But I was like I got to
1:15:09the hotel room and I was so overwhelmed
1:15:11by everything. Um that when I was
1:15:14walking around in my hotel room I was
1:15:15like I'm so unworthy of being here. This
1:15:17is like the city of winners or whatever.
1:15:20Like this everybody is above me here. Uh
1:15:23I was just walking around my hotel room.
1:15:24I felt like I was just I just felt like
1:15:26a smaller human being. I was like I have
1:15:29to open this door correctly. I have to I
1:15:31can't like scroll before I go to bed.
1:15:34And that's the complete wrong way to do
1:15:36it because then you're just you're
1:15:37putting once again you're putting
1:15:38importance on the person that you have
1:15:40to become rather than just like [ __ ] it
1:15:43like I can do anything. If I went to
1:15:45today I'd probably do the complete
1:15:46opposite of what I did then which was
1:15:48like I'd probably sleep in and just like
1:15:50own the city instead of just trying to
1:15:52adapt to it like a little punk. Um, so
1:15:55that's important as well that you do cuz
1:15:56like you'll probably feel that as well,
1:15:58but just recognize that this is not like
1:16:00this is just like putting me further
1:16:03away from my goal instead of manifesting
1:16:05it.
1:16:07So that's pretty much it for just like
1:16:10the mental
1:16:12um part of like how to manifest
1:16:15everything and uh go back and truly make
1:16:17sure you understand everything cuz we'll
1:16:18also this is also a big part of mindset
1:16:21but you have to understand why the
1:16:22business model that you're starting is
1:16:23truly the best one to start uh cuz that
1:16:26can affect your mindset a lot and be
1:16:28more motivated to to put in the work and
1:16:29put in the hours. [snorts]
1:16:31Every single business out there that's
1:16:34ever needed bought and bought into any
1:16:36service now needs AI. It's not like the
1:16:39regular chase after new clients where if
1:16:41the if they've already worked with
1:16:43another marketing agency previously they
1:16:44wouldn't need your service. This is now
1:16:45the opposite. I remember and this is a
1:16:47very interesting perspective. Uh I hope
1:16:49you listen to this as well. I remember I
1:16:51was in Cape Town in a massive villa last
1:16:53year surrounded by high level business
1:16:55owners um just sharing sals and
1:16:57marketing strategies overall. We got
1:16:58invited our last day and I was just
1:17:00we're just chilling. People that were
1:17:02way above us in business. Uh they were
1:17:04paying I think they were paying 12K
1:17:08let me see yeah they were paying 12K a
1:17:10night for a villa. Uh so they were
1:17:12staying there for 10 days paying 120
1:17:13grand for a villa in Cape Town. Uh which
1:17:16was like levels like everybody was above
1:17:18me at the time and I was like even lower
1:17:20in business than I am now as well. So,
1:17:23one thing I heard from one [snorts] of
1:17:24the guys, uh, I just like overheard
1:17:28another conversation was if I [snorts]
1:17:30want to get to the big numbers, I have
1:17:31to sell to my competitor's clients
1:17:34because I can't be in the constant race
1:17:36of finding untapped clients. Every
1:17:38single business owner under the sun is
1:17:39looking for clients that are fresh. This
1:17:42is the whole um,
1:17:44you know, principle or concept behind
1:17:46like an unsaturated market or in
1:17:49saturated a saturated market. We need to
1:17:51find clients that are fresh, completely
1:17:53new. These are always the best and
1:17:54easiest to sell to. On the other end,
1:17:56the prospects that have been sold to and
1:17:57burned in the past are almost impossible
1:17:59to sell to in the real estate market,
1:18:01for example. I'm not saying that that's
1:18:02a bad market because it's such a big
1:18:04market, but it it is saturated, if you
1:18:06will. Um, so they have been sold so many
1:18:09marketing services, so many systems, so
1:18:11many licensing [snorts] infrastructure,
1:18:13so many courses before that hasn't
1:18:15worked that they're super skeptical to
1:18:16working somebody with somebody new. the
1:18:19sales process is longer and you have to
1:18:21speak to these type one prospects which
1:18:23which is the people that are the harder
1:18:27hardest to pers persuade essentially. Uh
1:18:29that's type one prospects is just like
1:18:31the type of prospects that have all the
1:18:35difficult questions. They don't care
1:18:36about the [ __ ] or the fluff. They
1:18:37just want the answers and the results
1:18:39and the case studies and all that stuff.
1:18:41Um and it's harder to sell to them. They
1:18:43don't want the normal sales process.
1:18:44They just want the no [ __ ] straight
1:18:45to the point stuff and they have a
1:18:47million objections to why you are worth
1:18:48working with. So let's say the market
1:18:51looks like this. You have SEO agencies,
1:18:54people agencies offering Facebook ads.
1:18:56You have people offering organic
1:18:58content. Let's say you you go into a
1:19:00market. This could be any niche and the
1:19:02market looks like this. Some of them
1:19:03have been sold the Facebook ads service.
1:19:05Some of them have been sold the SEO
1:19:07services and some of them have been sold
1:19:09more like organic content. all all this
1:19:12to grow their agency or to you know
1:19:13increase their revenue and we're trying
1:19:16to sell a service to this market. If I
1:19:18if I try to sell Facebook ads I have to
1:19:21sell to the green ones or the red ones
1:19:23or potentially the blue ones if they've
1:19:25been scammed by this initial agency but
1:19:27that would be a lot harder if I'm
1:19:30selling organic content. I have to sell
1:19:31to these. I think you get the gist. But
1:19:32this is just a hard market to be within.
1:19:36And let's say this is you. You're
1:19:38selling f Facebook ads. Once again,
1:19:41your chances of selling an outdated
1:19:42service to an saturated market or even
1:19:44worse, this is everybody is selling
1:19:47Facebook ads because a regular marketing
1:19:49agency is pretty standard. And I'm not
1:19:51saying it's not possible, but you want
1:19:53you need, you know, a leverage point,
1:19:55meaning you need a original service to
1:19:58sell to the market that you're heading
1:19:59into in order for them to get this like
1:20:02aha, you know, curiosity factor uh on
1:20:04the niche you're servicing. Here we have
1:20:08a fully saturated Facebook ads um
1:20:11provided market. Let's say this is real
1:20:12estate. [snorts]
1:20:14Majority of these, probably 80% have
1:20:16been sold a Facebook service. A few of
1:20:18them are more light blue, like they've,
1:20:20you know, they've dabbled in it, but
1:20:21they're not too experienced. And then we
1:20:23have a few white ones. And our goal as
1:20:25an agency owner when walking into this
1:20:26type of market is we're trying to find
1:20:29like the the untapped diamonds which
1:20:32haven't been sold before. And that's
1:20:34just not the race you want to be in cuz
1:20:36you're going to speak to 10 prospects,
1:20:39seven of them have been burned, two of
1:20:41them aren't really interested because
1:20:42they've been semi burned, and one of
1:20:43them are interested in your service.
1:20:46you'll find yourself within this type of
1:20:47market. This is market saturation.
1:20:49Multiple businesses offering the same
1:20:50service to a market that's already got a
1:20:51taste of the service from your
1:20:53competitors. And you're actively
1:20:55competing to serve the least served
1:20:57clients in the game without any
1:20:59competitive edge. You're competing to be
1:21:01the best rather than the first. This is
1:21:02just not the game you want to be in
1:21:04either.
1:21:06This is the this is AI agency right now.
1:21:09Selling your competitor's clients. Every
1:21:11single service under the sun has been
1:21:13provided to a certain market. Tik Tok
1:21:14ads, Google ads, Facebook ads, organic
1:21:16content, copyrightiting, all these
1:21:18services are already provided by a
1:21:20market that you're heading into. And
1:21:22these circles kind of, you know,
1:21:24represent what they need right now. Cuz
1:21:26everything that's been provided in the
1:21:27past isn't nearly as like close to being
1:21:30as powerful as AI or implementing AI the
1:21:34correct way. You have all these circles
1:21:36um with just people that need AI
1:21:39selling to your competitors, clients.
1:21:40The entire market, local businesses,
1:21:42professional service providers,
1:21:43contractors, entrepreneurs, and agency
1:21:44owners consist of businesses that have
1:21:46invested into multiple different B2B
1:21:48offers that [snorts] either got them
1:21:50burned or helped them out. And now all
1:21:52of a sudden, every single one of them
1:21:53needs AI, sorry, to amplify what they've
1:21:56done previously. You don't have to
1:21:58navigate the stage of your leads for a
1:22:00second. their current situation is
1:22:01horsely irrelevant compared to what it's
1:22:04been previously to understand their
1:22:05current situation and decide situation.
1:22:09This is also studies um according to
1:22:12McKenzie and co as well 83% of companies
1:22:14say AI is their top priority uh in their
1:22:17business strategy. 83% of world
1:22:20worldwide companies prioritize AI
1:22:21implementation above anything else going
1:22:23into 2026. They have probably already
1:22:25realized that their competitors are
1:22:26using AI to grow yet they don't
1:22:28understand anything on how to implement
1:22:29it. And it's this is not black and white
1:22:32either because there's a lot of
1:22:32different ways of implementing AI. I'm
1:22:34not just saying take, you know, a chat
1:22:36GBT prompt and give it to them because
1:22:38that's just not the way it works. You
1:22:40have to navigate around the specific
1:22:41service that is applicable to the market
1:22:43that you're selling to, but still all of
1:22:47a sudden you come into these businesses
1:22:48that are cashri. They sit on a lot of
1:22:50capital as long as you've chosen the
1:22:52right niche, uh, which will help you out
1:22:54in the next module as well. They need AI
1:22:56and you say, "I can help you implement
1:22:58AI solutions tailored to your operations
1:22:59for XML." You save the money, you make
1:23:02the money, and you save them time on top
1:23:03of that. For the right business,
1:23:05explained in a dumb down way, this is a
1:23:06no-brainer offer. Every business out
1:23:09there needs AI. And
1:23:12there in the in like Mark Cuban said
1:23:14that as well, like in in the future,
1:23:15there's going to be two types of
1:23:16companies. The companies that are great
1:23:18at AI and everybody else. And the people
1:23:20that don't adapt are just going to be
1:23:24washed out by the entire the rest of the
1:23:25market because you you don't need AI,
1:23:27but it certainly [ __ ] helps if you
1:23:29have a good team of like AI agents or
1:23:32whatever it is that we're implementing
1:23:33to them. Uh that can help them out with
1:23:35whatever whatever they need. Um this is
1:23:39what it looks like. You don't even have
1:23:40to care about the fact that people have
1:23:42offered any manual service under the sun
1:23:45cuz you have what everybody needs. And
1:23:47as long as you enter the right market,
1:23:49I'm not saying that this is what it
1:23:50looks like. You'll probably have, you
1:23:52know, a few businesses that, you know,
1:23:53dabbled into a few AI solutions, but
1:23:55it's still insanely untapped with this
1:23:58type of service. And when the demand is
1:24:00high and supply and history of supply is
1:24:02low, this is what I'm saying as well.
1:24:04Like the supply can be low, but also the
1:24:06history of supply is low, meaning they
1:24:09haven't been offered something like this
1:24:10in the future or in the past. Sorry.
1:24:12Capitalize upon the right opportunity.
1:24:13Insane amounts of money is made.
1:24:16Why would businesses pay you instead of
1:24:18doing it themselves? This is something
1:24:20that you might um ask for. And for me,
1:24:23AI is really like even me myself, I pay
1:24:26a lot. I have a lot of contractors. We
1:24:28have an in-house AI developer team that
1:24:30helps us build a lot of these things.
1:24:31So, it's not like I'm an AI,
1:24:34you know, professionalist. I just know
1:24:36that companies need AI. The market needs
1:24:37AI. We need we are it's our
1:24:40responsibility to, you know, position
1:24:42ourselves the right way uh in front of
1:24:44these companies. um to help them out and
1:24:47implement the AI that they need. So why
1:24:49would businesses pay you instead of
1:24:50doing it themselves? Businesses have a
1:24:51lot of money, but zero time zero time to
1:24:54handle everyday tasks, but also zero
1:24:55time to miss out on opportunity cost.
1:24:57This is actually the most expensive
1:24:58thing when it comes to businesses. When
1:25:00the market is developing fast, companies
1:25:02are willing to do anything to make sure
1:25:03that stuff gets done correctly the first
1:25:05time. So to ensure that they would
1:25:07rather give up some money to get it done
1:25:09fast and correctly than to spend time
1:25:10doing it themselves. These are also pain
1:25:12points that you can push heavily in the
1:25:13sales process.
1:25:15companies, especially big companies,
1:25:16they have zero patience and zero time
1:25:19trying something that doesn't work
1:25:22because you probably [ __ ] up their
1:25:23business or at least a department within
1:25:25their business. And you're also, you
1:25:27know, taking a lot of their time that
1:25:29could have been spent on something uh
1:25:31good and something that, you know,
1:25:33contributed to growth instead of just
1:25:35like bullshitting with a bunch of, you
1:25:37know, like contractors that they hired
1:25:39or even like the CEO tried to do it by
1:25:41themselves. And we'll get into this uh
1:25:44later on as well because the the the
1:25:47com the companies that are doing nine
1:25:50figures a year, they probably already
1:25:51have a few like people on doing AI for
1:25:54them. So the best companies are going to
1:25:56be the ones that have enough money to
1:25:58pay [snorts] you for your services that
1:26:00are cash rich. They're sitting on a lot
1:26:01of capital, but still they don't have
1:26:04like all these connections and a big
1:26:06team of people that could implement AI
1:26:07for them in the correct way. local
1:26:09businesses, independent contractors,
1:26:12professional service providers like law
1:26:13firms, potent agents, um tax
1:26:16accountants, all that stuff. So, and
1:26:19there's a quote by Andrew Tate as well.
1:26:21Um the best way to make money today is
1:26:23to take advantage of the knowledge gap
1:26:25between the young and the old. We have
1:26:27so much access to social media, to ads,
1:26:30to AI that, you know, the people at the
1:26:33top, which naturally according to the
1:26:35market are going to have a lot more
1:26:36money. Uh that's just the way the market
1:26:38is. The older people have a lot more
1:26:40money than the younger generation. And
1:26:42the younger generation can come in and
1:26:44kind of close the knowledge gap between
1:26:45what we know. We have a lot of knowledge
1:26:47on social media, a lot of pay ads, a lot
1:26:49on um AI, of course, and we can provide
1:26:53that to the people that need it and they
1:26:55have a lot of money to pay for it, but
1:26:57they can't do it themselves. This has
1:26:59always been the foundation of the golden
1:27:01opportunity
1:27:02from a service standpoint. Facebook ads,
1:27:04Tik Tok ads, YouTube ads, SEO, CRM
1:27:06systems, saper integration, social
1:27:07media, organic. These are all been
1:27:10attractive enough for businesses to pay
1:27:11loads of money for because they
1:27:13understand it's important and that the
1:27:14young younger generation understands the
1:27:16tools better than they ever could. Thus,
1:27:18you're able to charge a lot of money for
1:27:20it. AI as a whole, but more specifically
1:27:22AI marketing services is the new one by
1:27:25[snorts] far. Main reasons to why you'll
1:27:28have an easy time pitching AI to
1:27:29businesses. AI is projected to add $15
1:27:31trillion to the global economy by 2030.
1:27:33That's in 4 years. That's 10% of the
1:27:35world's GDP that will attribute it to,
1:27:37you know, just AI being implemented into
1:27:39the market. And that's the entire
1:27:40market. Uh that's just not like that's
1:27:43the world economy we're talking about,
1:27:45not only local businesses or the
1:27:47business that we're pitching. It's so
1:27:49much easier to sell trends than needs.
1:27:52It's always been possible to sell
1:27:53marketing services or any type of
1:27:54outcome of some sort, but it would never
1:27:57it never sounded sexy, nor was it
1:27:59something that the business were excited
1:28:00about. They mainly bought it because
1:28:01they needed to. You can probably relate
1:28:03this to a scenario in your own life. Is
1:28:04it more fun to go buy something you need
1:28:06or something that you deeply care about?
1:28:08A trend. We've ran out of toilet paper,
1:28:10but we need it for the home compared to
1:28:12I'm buying my first Rolex. These are
1:28:14probably, you know, different levels of
1:28:15excitements. And this goes for the
1:28:16business as well. Like you you're it's
1:28:18still humans that you're selling to. I
1:28:20don't think that just because you're
1:28:21signed to a local business ran by some
1:28:2355year-old, you know, roofers at a team
1:28:26of seven that they don't care about
1:28:27trends or excitement in their life.
1:28:30There's they're still going to be very
1:28:31excited to buy something that they care
1:28:33about and that is some fun to see, you
1:28:36know, progress.
1:28:38These are two completely different ways
1:28:40of selling and marketing a product
1:28:41product. And really, for the first time
1:28:43ever, this is possible to do with AI
1:28:44because it's something that genuinely
1:28:46gets a lot of businesses pumped. It's
1:28:48the least competitive service category
1:28:49in the world by far. Every single
1:28:52business is eventually going to be on
1:28:54the market for AI and they know that
1:28:56whoever their competitors take whoever
1:28:58of their competitors competitors take
1:29:00action the f the fastest is going to
1:29:02stay around long term. Above 80% of
1:29:05business worldwide prioritize
1:29:06implementing AI into their business
1:29:07above everything right now. Yet only 20%
1:29:09of business have found a way to
1:29:10implement it by themselves or at all
1:29:13found some type of marginal change in
1:29:15the AI that they've used so far. Like a
1:29:17lot of business might have tried a few
1:29:20prompts or implementing a few tools
1:29:21that's been released but you know very
1:29:24few businesses have seen like actual
1:29:26increase in revenue and decrease in
1:29:28costs and you know salaries and all that
1:29:31stuff uh because of the AI that they've
1:29:33implemented.
1:29:35So they need people like us that they
1:29:37need people like us that understand
1:29:39technology and AI extremely well as well
1:29:42as somebody that has pre uh that has
1:29:44pretty much the only
1:29:46the only thing the only thing that these
1:29:49businesses lack which is time. Not only
1:29:51can we contribute with time but with
1:29:52with a will to learn about AI and
1:29:54implement it to business to grow. And
1:29:56this is also a um if you want to watch
1:29:58this I'll give you access to these
1:29:59documents on the link down below. Um,
1:30:03this is a extremely good YouTube video
1:30:04with Brad Jacobs, who's worth, last time
1:30:08I checked, between 12 and 15 billion
1:30:10dollars. Um, and they're talking about
1:30:12market trends and they say you can you
1:30:15can make a you can do a lot of things
1:30:17right, but if you don't get the major
1:30:18trend right, you're not going to make a
1:30:19lot of money. And conversely,
1:30:22if you're swimming upstream, you know,
1:30:24you're not that techsavvy, you're doing
1:30:27a lot of things wrong, but you have the
1:30:28major trend right, you're going to make
1:30:29way more money than the person that
1:30:31doesn't have the major trend right. So,
1:30:33this is the highest point of leverage.
1:30:35Uh, or this is what he said. Uh, you can
1:30:37mess up a lot of things and get the main
1:30:39trend right, you're going to make a lot
1:30:40of money. And if you don't get the main
1:30:41trend right, you can execute on
1:30:43everything else to perfection and still
1:30:44lose to the person that gets the major
1:30:46trend right. um that's your biggest
1:30:49point of leverage just having the the
1:30:52major trend right by far the AI agency
1:30:54model is beginner friendly and these are
1:30:56extremely low startup cost the reason
1:30:59people are afraid of starting their own
1:31:00company since way back is because we've
1:31:02been taught it's risky mostly because of
1:31:04high startup cost which isn't the case
1:31:06here you're teaching yourself something
1:31:08that's going to be extremely useful for
1:31:09the coming decade meaning regardless of
1:31:11your offer if you offer companies uh
1:31:15your services and you do $10 million in
1:31:16revenue or end up working for a high
1:31:18level tech company making 7K a month,
1:31:19you're still better off learning about
1:31:21AI than becoming an expert within any
1:31:23different field.
1:31:25So, first of all, I want to say the
1:31:27reason why people, you know, and still
1:31:29in Sweden, the the country that I'm
1:31:31from, people watch it pretty like or
1:31:34they they view entrepreneurship as
1:31:36something that's risky is mostly because
1:31:38of high startup costs since the 80s or
1:31:41the ' 90s. like the to found a company
1:31:43back in the day was to like come up with
1:31:46a new idea and uh just like fund
1:31:49[snorts] a bunch of like raise a bunch
1:31:52of capital and be in debt for a very
1:31:54long time like for four or five 10 years
1:31:57until you're profitable. This is just
1:31:59not the case anymore. You can learn a
1:32:00few AIs who will spend like a you know
1:32:04maybe a 100 bucks a month to uh acquire
1:32:06the skills to build a business and
1:32:08that's literally all you need. And as I
1:32:10said, like you're you're still you could
1:32:12learn AI and build a company that you
1:32:14exit for 10 or even like eight or nine
1:32:16figures or end up working for a high
1:32:17level tech company making 7K a month.
1:32:19You're still better off learning AI than
1:32:22doing anything anything else in the
1:32:24world right now. Um
1:32:26so that's what I say to everybody.
1:32:28Second of all, there's zero startup
1:32:29costs. And I say when I say zero, I mean
1:32:31you could build a seven figureure
1:32:32business starting with 100 bucks a
1:32:33month. If you can't allocate that
1:32:35towards a business, you're not built for
1:32:36anyway. If you don't, if you view as a h
1:32:38100red bucks a month as money being
1:32:40spent on the business, you're just not
1:32:42meant for entrepreneurship.
1:32:44Um, and this is the golden rule that I
1:32:46want to cover as well. You only fail if
1:32:48you quit. Otherwise, the failure is
1:32:50simply a redirection of your journey to
1:32:52get you one step closer to the success.
1:32:53It took me 10 months to sign my first
1:32:55ever client. If I would have used that
1:32:57prolonged development as a excuse to
1:32:59quit, I would have never sat here and
1:33:00told you guys about how all this can
1:33:02change your life. Secret to the
1:33:04universe. If you keep going, you can't
1:33:06fail. Whether your life becomes a
1:33:08success story or not is fully dependent
1:33:09on if you view the setback as a lesson
1:33:11or as the end. Trust me, like a lot of
1:33:13people say like, I tried entrep
1:33:14entrepreneurship and I failed. Or I
1:33:16tried to start a business, I failed. You
1:33:18didn't try because if you tried, you
1:33:20wouldn't have let that failure be the
1:33:23end. Like if I hear somebody say, I
1:33:25tried to build a business and then it
1:33:26failed. You wasn't meant for it in the
1:33:28beginning anyways.
1:33:30If you start a business and you keep
1:33:32going, you will succeed. That's
1:33:33genuinely how this works. I can tell you
1:33:36like
1:33:37you're if if people like this whole
1:33:39online business thing is still so new
1:33:42that people still view it as like some,
1:33:45you know, side hustle or something you
1:33:47can't do full-time.
1:33:49like the fact that I'm 20 years old, at
1:33:5219 I built a business that was making me
1:33:5460 grand a month and uh I started with
1:33:56probably I mean aside from investing
1:33:58into mentors and you know help from
1:34:00people above me which is still very
1:34:02important and can make your journey a
1:34:04lot easier but if you genuinely just
1:34:06wanted to like save money on this you
1:34:08could be spending 50 100 bucks a month
1:34:10on like software fees API credits a few
1:34:13CRM um you're going to need to go high
1:34:16level obviously which we'll get into in
1:34:17the next module But we're we're talking
1:34:20about like if you spend 3 years on this
1:34:22like trust me like you're we have people
1:34:25studying in the school for for a
1:34:28position that isn't even promised to
1:34:31them. Like you could study a 5year
1:34:33degree and once you're done you don't
1:34:34even know if you have a job or not. And
1:34:36if you get a job you might be get fired
1:34:38because somebody else took your job 5
1:34:40years later. And we're talking about
1:34:43like four, five, six grand a month for
1:34:45these people that have studied for 5
1:34:47years. I can promise you if you take
1:34:49this information, you start off and then
1:34:51either you invest into our team or
1:34:54somebody else that can help you out and
1:34:56you spend two years on this. If you
1:34:58don't make 10 grand a month after 2
1:34:59years, you're like like majority of this
1:35:04page would be looking at you like what
1:35:05the [ __ ] are you doing? What have you
1:35:07been doing for 10 years? You could be
1:35:08like 10 years, sorry, two years like you
1:35:11could be making 10 grand a month like
1:35:12six months into your journey. Genuinely,
1:35:15this is the greatest opportunity of all
1:35:16time. And I'm giving you the blueprint
1:35:19and the entire playbook to do this for
1:35:21free and just launch an AI agency that
1:35:23can make you 10 or even upwards of 100,
1:35:26500 grand a month if you take it that
1:35:27far. Trust me, this is genuinely the
1:35:30best opportunity that's ever been given.
1:35:32That's why I want to give you guys this
1:35:33information for free as well. um to give
1:35:36you kind of a a start off like kick and
1:35:39this is genuinely everything that you
1:35:41need to to get started and you know sign
1:35:43your first 5 10 clients. The difference
1:35:46between people who succeed and people
1:35:47who don't is never talent, luck or
1:35:49circumstances. It's how they interpret
1:35:51setbacks. Talent or luck or anything
1:35:54like that. It's just [ __ ] on unless
1:35:57you um actually keep going. And when
1:36:01most people encounter failure, they see
1:36:02it as evidence that they're not cut out
1:36:04for what they're attempting. They treat
1:36:05it as a stop sign. Failure is actually a
1:36:08signal, not a sentence. It's feedback
1:36:10showing you that what doesn't work or
1:36:13it's feedback showing you what doesn't
1:36:14work so you can adjust your approach and
1:36:16get closer to what does. Important to
1:36:18know to keep going until you win doesn't
1:36:20mean keep going with what you're doing
1:36:22and treating it as a volume game. The
1:36:24point of it all is the whole reason why
1:36:26you will win eventually is if you don't
1:36:29give up is because you take feedback
1:36:31from these setbacks and redirections and
1:36:34you make iterations accordingly. I'm not
1:36:35saying that you will go two years and as
1:36:37long as you keep doing volume with SMS
1:36:39towards one niche, you'll you'll make it
1:36:41eventually. That might be the case. But
1:36:43the reason you will make it after one or
1:36:45two years is because you take these
1:36:47setbacks as lessons and that redirect
1:36:49you in another like in another
1:36:51direction. If you had one niche that
1:36:53didn't work, you you switch the niche.
1:36:55If you feel like you need a business
1:36:56partner, you you know, you get a
1:36:57business partner. If you had one ad body
1:37:00that didn't work, you change the ad
1:37:02body, you change the hook, you change
1:37:03the, you know, traffic campaign to a
1:37:05lead campaign. Like, it could be
1:37:06anything. But you you will keep going
1:37:09until you make it. And if you don't make
1:37:11it, it's never because you weren't meant
1:37:14to do stuff like this. It's just because
1:37:16you you gave up. The moment you quit is
1:37:18the moment failure becomes real. Until
1:37:20then, you're just someone in the middle
1:37:21of their success story collecting the
1:37:23lessons that will make the eventual
1:37:25breakthrough possible. This is almost
1:37:26gives me chills reading this. But
1:37:28genuinely, like it took me 10 months to
1:37:31get my first client. The people that
1:37:33take this information that I'll give out
1:37:34in this boot camp and genuinely apply
1:37:36it, it won't take you 10 months. If it
1:37:39takes you 10 months, you didn't try.
1:37:42Like genuinely. So, just know that cuz
1:37:44like I was just like 9 months in, it
1:37:47wasn't that I wasn't meant for it. I was
1:37:49clearly meant to do this stuff. I was
1:37:52just in the middle of my success story.
1:37:54Um and uh the eventual breakthrough is
1:37:57possible because all the failures that
1:37:59you've collected. So you know what not
1:38:00to do. Like the what not to do is almost
1:38:02more important than what what to do. A
1:38:05lot of the times if you were 20 failures
1:38:07away from your first breakthrough, how
1:38:09excited would you be to fail for the
1:38:10first time? Every single person you
1:38:12admire had multiple failures. What
1:38:13separated their journey from yours isn't
1:38:15a lack of failures, but because they
1:38:17refused failure to be the end. Your the
1:38:21person that you look up to in life has
1:38:23probably had more failures than you. You
1:38:25don't think Tom Brady or Drake or
1:38:28Ronaldo had any failures.
1:38:31They probably just tried more times cuz
1:38:33they knew that they like there was no
1:38:36other way to go about anything. like
1:38:38that was what they wanted to do and they
1:38:39they you know made sure that that was
1:38:42you know a dream that would come true
1:38:44eventually
1:38:45uh come true eventually. Success is
1:38:47guaranteed. This is one uh quote that I
1:38:50actually got from a friend the first
1:38:51time I was in Dubai. Um Andrew if you
1:38:55see this you you probably know that this
1:38:57is from you but success is guaranteed.
1:38:58Tommy it's not. This is also a great way
1:39:00to look at it. When you start to view
1:39:02the journey uh through this lens, you
1:39:04reduce the main component u that causes
1:39:06uncertainty for people starting out.
1:39:08Though it's not longer about if but
1:39:10rather about when. Success is
1:39:12guaranteed, timing is not. Success is
1:39:15guaranteed. Timing is not. Let me say it
1:39:17again. Like it's you're you're going to
1:39:19see success eventually, but you just
1:39:21don't know when. But if you know if you
1:39:24keep if you have that mindset like it's
1:39:26it's going to happen, which it is going
1:39:27to happen. Maybe it takes two years, but
1:39:30it it is going to happen. And it's still
1:39:31way quicker than if you were to study
1:39:34for some [ __ ] degree on on college.
1:39:35I'm not [ __ ] on anything, but like
1:39:37I'm I'm just making you realize the
1:39:40opportunity that that you had have in
1:39:42front of you. You have social media, you
1:39:44have Claude, you have all the AI that
1:39:46you need to do all the research. You
1:39:47have this boot camp. You have everything
1:39:49that you're going to you're going to
1:39:50need. So, uh success is guaranteed.
1:39:53Timing is not. You only fail if you
1:39:55quit. Otherwise the failure is simply a
1:39:56redirection of your journey to get you
1:39:58one step closer to your success. Those
1:39:59are the two things I want to leave you
1:40:01with. Um you know go back to this
1:40:04mindset module as well uh the stuff that
1:40:07I spoke about earlier in this module
1:40:09because this is extremely important. And
1:40:12um if you learn to apply that the
1:40:13correct way and actually know how to
1:40:15manifest and just be confident in the
1:40:17fact that you're you're meant to do
1:40:19this. You don't show up to sales calls
1:40:20like a punk. you actually carry your way
1:40:23through. And you know, like it's also
1:40:26like these are people you're sitting on
1:40:29a computer, you're collecting money from
1:40:31people that you're most likely never
1:40:33going to meet, even though they become
1:40:34your clients and you build a
1:40:35relationship with them, it's still not
1:40:37that deep. So if somebody no shows or
1:40:39somebody tells you to [ __ ] off on an SMS
1:40:41campaign or when you're cold calling
1:40:42them or when you're warm calling them,
1:40:45um it doesn't matter. It's all it's all
1:40:48a redirection. So keep that in mind. Uh
1:40:51it's been fun to have this module and
1:40:52I'm excited to uh you know film the next
1:40:54ones for you guys and I'm excited for
1:40:56for this boot camp as well. So you have
1:40:59everything underneath. Um
1:41:02everything is all the documents are
1:41:03linked um down below as well and um all
1:41:07the links that you need for everything
1:41:09else is going to be provided in the
1:41:10description down below. So that's pretty
1:41:13much everything. I could go back and
1:41:14cover all this stuff but I'd recommend
1:41:16you do that by yourself. And um yeah, I
1:41:20think that's it for for this module. So
1:41:22So I truly appreciate you guys watching
1:41:24and uh I'll see you guys in the next
1:41:25module. Peace.

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