Curso GEO 2026: Cómo hacer que la IA cite tu web — Transcript

Full transcript

1. 0:00Hey there, everyone. I was thinking
2. 0:01about whether or not to make this video
3. 0:03, but I did it. So, Geo 2026, I'm going
4. 0:05to explain my opinion on GEO, why you
5. 0:08should accept it, and why you should
6. 0:10take it into account in your marketing
7. 0:13strategy. So, I know that there are
8. 0:15many SEOs who, when they see the title
9. 0:17of the video and so on, are going to
10. 0:19come here just to criticize. At least
11. 0:21watch the first part of the video, then
12. 0:23if you want, you can stay until the end
13. 0:25, but it all makes a lot of sense. Okay
14. 0:28, first of all, I'd like to know who
15. 0:29here supports Geo. You don't need to
16. 0:33answer because I'm going to answer for
17. 0:35everyone here, and I understand that
18. 0:37you're with me if you do SEO, that GEO
19. 0:39is obviously this here, no. SEO is geo,
20. 0:43we all know that, including me. Okay,
21. 0:46so I don't think so, there's any
22. 0:48discussion here. In fact, John Müller
23. 0:50already said that if we want to
24. 0:52position ourselves in the AI mode
25. 0:54overviews, we have to keep doing SEO as
26. 0:57usual. So, we're talking about GEO
27. 0:59still being SEO, it's all the same and
28. 1:01that's it. So, Pedro, why are you
29. 1:03creating a Geo course for me? Because,
30. 1:06much to our regret, Geo exists.
31. 1:08Generative Geo at JN Optimization
32. 1:10basically means that when you ask an
33. 1:12artificial intelligence something, that
34. 1:15artificial intelligence quotes you,
35. 1:17right? In other words, when you search
36. 1:19for something on Google, the answer
37. 1:20that comes up at the top will appear as
38. 1:22your result, right? I'm going to
39. 1:23explain how we've done it with several
40. 1:25clients and others. I have quite a few
41. 1:27real cases that I want to share with
42. 1:29you, techniques and strategies; but
43. 1:31it's true, I want to be transparent
44. 1:33with you, that for me, the "o" in the
45. 1:35word geo is what fails me. Because,
46. 1:37after all, the user is using a
47. 1:39generative engine, but the optimization
48. 1:42part is very sketchy because it's not
49. 1:44exactly known how it works, right? Then
50. 1:47we'll break it down a bit and I'll
51. 1:49explain it to you a bit more, but
52. 1:50anyway, you should know that from my
53. 1:52point of view, the O of optimization is
54. 1:53the part that, well, we take it with a
55. 1:55grain of salt. But basically, there's
56. 1:57geo because now when you search on
57. 1:59Google, you see this result, right? So
58. 2:02this is Geo, let's call it whatever you
59. 2:04want, but this is GEO. And our faithful
60. 2:07friend Sander Pichai, CEO of Google
61. 2:09since 2015, already said last year in
62. 2:12May that this result, the AI overview,
63. 2:14already has 1.5 billion searches per
64. 2:16month or users who use this function
65. 2:19per month. So it's a function that's
66. 2:21going to stay, whether we like it or
67. 2:22not. It makes perfect sense. After all,
68. 2:25what Google has always pursued, what
69. 2:27Google wants, is for you to find what
70. 2:29you're looking for as quickly as
71. 2:31possible. So, if you ask something and
72. 2:33I'm going to give you the answer
73. 2:35directly, you don't have to go to a web
74. 2:37page, much better, right? We already
75. 2:39experienced this with fragmented texts,
76. 2:41right? The typical frequently asked
77. 2:43questions that appeared up there in
78. 2:45Google, which cited your website and so
79. 2:46on, but now it is directly generated by
80. 2:48artificial intelligence, so it is
81. 2:50something that is going to stay, we are
82. 2:52very clear about it. In fact, I have
83. 2:54been spreading the message for years
84. 2:55that this was going to happen. Here,
85. 2:57for example, I have a quote in
86. 2:59Entrepreneurs that explained that
87. 3:00artificial intelligence will make many
88. 3:02businesses cease to exist on Google. It
89. 3:04is already happening. People use Chat
90. 3:06GPT as a search engine instead of
91. 3:08Google, right? It is already the
92. 3:10world's fifth most visited site. So,
93. 3:12here I am, well, I am doing it in
94. 3:14several presentations, and in fact I
95. 3:16coined the term SEO on control and SEO
96. 3:18off control: an SEO that we could
97. 3:20control and an SEO that we could not
98. 3:22control. This SEO that we could not
99. 3:24control is based on all this text
100. 3:26generated by artificial intelligence
101. 3:28and so on, which works in a completely
102. 3:30different way. So getting back to the
103. 3:33topic, for those of you who are still
104. 3:36rejecting Geo, give me a moment to
105. 3:38explain why we should accept it, mainly
106. 3:41because there is a difference between
107. 3:44SEO and GE. Basically, the goal of SEO
108. 3:47is to appear in a search result. So,
109. 3:50within the SERPs, SEO is links. GEO is
110. 3:54what we call an AI-generated response,
111. 3:56it is not a website link. So, that's a
112. 3:59different story, right? The format is
113. 4:01completely different. At the end of the
114. 4:03day, within SEO, what we are doing is
115. 4:05working on keywords. In GEO, it is more
116. 4:07based on questions, conversational
117. 4:09intent and so on, okay? In search
118. 4:11intent, which is also often talked
119. 4:13about within SEO. In short, SEO can
120. 4:15work on its own. Geo depends on SEO. So
121. 4:19, we can say that geo is essentially a
122. 4:20part of SEO, if we want to call it that
123. 4:22way. But obviously between you and me,
124. 4:25regarding SEO, geo is still the meme
125. 4:28that we are seeing here, okay? I mean,
126. 4:31I already know that in order to do geo
127. 4:33I have to do SEO, it's super expensive,
128. 4:36I understand, but we SEOs should accept
129. 4:38geo as a term. Why? Mainly because it
130. 4:41exists. We're already seeing, right?,
131. 4:42the results that come up at the top of
132. 4:43Google. So, this is already the main
133. 4:45reason as to why we really ought to
134. 4:46accept it. Secondly, the client is
135. 4:48going to search for it anyway. So the
136. 4:51client is looking for GEO. Just this
137. 4:53morning, it seems unbelievable, but
138. 4:55this morning a potential On Lead client
139. 4:56came to me talking about GEO. I can't
140. 4:58believe it when they told me that,
141. 5:00right? They told me, "No, what I want
142. 5:02is to run Google Ads campaigns and also
143. 5:03begin working on the GEO aspect." I
144. 5:06said, "Okay, okay, the client is
145. 5:07already looking for it, that's it, you
146. 5:09know? If you have an agency that offers
147. 5:11SEO services, you have to know that
148. 5:13this is going to happen to you. And if
149. 5:15you have any doubts, go to Google
150. 5:16Trends and search for Geo Agency or
151. 5:18enter it in the whole world. You'll see
152. 5:20that it's pointing up, okay? So, people
153. 5:22are already looking for Geo agencies.
154. 5:24Don't ask me why this is happening, but
155. 5:26it is happening. And if you go to tools
156. 5:29like HRF or SEMRASH, you'll also see
157. 5:31terms like Geo Agency, Geo Agency
158. 5:33Alicante, Geo Agency, Geo Agency
159. 5:35Barcelona and so on. They have few
160. 5:37searches, yes, it's true, but they're
161. 5:38starting to have searches. And at the
162. 5:40end of the day, accepting is easier
163. 5:42than competing. If you accept it, you
164. 5:43don't have to give explanations. The
165. 5:45deniers are the ones who have to
166. 5:47justify that it doesn't exist. And
167. 5:49ultimately, if you don't accept it,
168. 5:51someone else is going to do it for you
169. 5:52and you're going to get ahead of it.
170. 5:54Also, being SEOs, Oh man, we're going
171. 5:57to get a lot of businesses interested
172. 5:59in SEO, since Geo equals SEO, so it's a
173. 6:01much sexier way to sell it, because hey
174. 6:03man, do you want Geo? Yeah, yeah, it's
175. 6:06not like Geo is part of SEO, okay? But
176. 6:08this way, if we SEOs accept it, we can
177. 6:10create a better ecosystem within our
178. 6:13service, within what they want, right?
179. 6:15I mean, at the end of the day we know
180. 6:18that it's goye, let's accept it and say
181. 6:20, yes, if this is part of SEO, so and
182. 6:22so on, right? Let's say, no, no, that's
183. 6:23something else because such and such.
184. 6:25Then the guy on duty is going to come
185. 6:27along and with some trafficker-style
186. 6:29term and he's going to take over that
187. 6:31niche in the sector and take part of
188. 6:33our work, right? So, hey, let's accept
189. 6:36it, period and that's it. And the thing
190. 6:38is, we've seen this before, for example
191. 6:40, Sin Elis 'growth hacking, who
192. 6:42invented it in 2010 and many SEOs and
193. 6:44Marketers hated it because it wasn't
194. 6:46anything new. Growth marketing of what?
195. 6:48Or the inbound marketing that HSpot
196. 6:50coined in 200526. So, it didn't
197. 6:52describe anything new technically, did
198. 6:54it? After all, it was content, it was
199. 6:56SEO, it was email and so on, but with a
200. 6:58different name, a different category.
201. 7:00After all, we love coming up with new
202. 7:02terms, right? So, hey, I don't care if
203. 7:04you want to call it Geo, AO, SEO cona,
204. 7:07whatever. I don't care. What we really
205. 7:10want here when we do SEO is for a
206. 7:13business to earn more. I say this
207. 7:15because there are many SEOs, especially
208. 7:17technical SEOs, who still think about
209. 7:20HS1, metas, interlinking and other SEO
210. 7:22strategies, a bit outdated because they
211. 7:25are still the core, they are still the
212. 7:27basis; but today SEO is much more than
213. 7:29all that and, at the end of the day,
214. 7:32when we do SEO, what we care about is
215. 7:34the client's pocketbook, or so it
216. 7:36should be. We shouldn't be fighting for
217. 7:38a position number one with a keyword.
218. 7:40No. we should fight to increase the
219. 7:42organic traffic of a web page. When we
220. 7:44do SEO, let's not forget, we fight to
221. 7:47earn more money. It's that simple. So,
222. 7:48what we want is for a business to earn
223. 7:50more through a marketing strategy that
224. 7:52is SEO, organic positioning, GEO, call
225. 7:54it what you want, okay? But we should
226. 7:57accept it. After all, it doesn't matter
227. 7:59if the cat can catch the mouse. It's
228. 8:01what I was saying a little earlier. The
229. 8:02client wants sales, so it doesn't
230. 8:04matter if you do it with Go, with SEO
231. 8:06and so on. So, at the end of the day,
232. 8:08the term is the least important thing,
233. 8:10it's just that now people are searching
234. 8:11and the result is up there. People
235. 8:13wonder how to get up there. Well, we
236. 8:15have the solution. It's done with GEO
237. 8:17and, obviously, it's part of the
238. 8:18foundation of SEO. And as I mentioned
239. 8:20at the beginning, nobody knows the
240. 8:22exact formula for GEO or SEO. Google
241. 8:25does give us guidelines and tells us a
242. 8:27bit about what to do to position within
243. 8:29Google, but when we're talking about
244. 8:31Geo, it's a much bigger deal. We're
245. 8:34talking about artificial intelligence
246. 8:35in neural networks. SEO ultimately
247. 8:37works with algorithms, right? With
248. 8:40Panda, Penguin and so on. Yes, the
249. 8:42entire Google system is changing now.
250. 8:44I've been saying for years that Google
251. 8:46is increasingly implementing artificial
252. 8:48intelligence in its search engine with
253. 8:51neural networks like Rankbrain and so
254. 8:53on. So, what's happening is that it's
255. 8:55no longer a simple game of chance, it's
256. 8:58no longer the ABC of SEO that we knew,
257. 9:00that used to work. We would include a
258. 9:02good heading structure, good meta tags,
259. 9:04the keyword by shoehorn, throughout the
260. 9:06content, a little link building if
261. 9:08necessary and you would be positioned.
262. 9:10Now the game has changed and those who
263. 9:12are getting results are those who are
264. 9:14understanding the rules of the game.
265. 9:16And I'm telling you this firsthand
266. 9:18because I've been struggling with a
267. 9:19search engine like YouTube to do SEO.
268. 9:22In fact, here you can see a video that
269. 9:23I uploaded in 2018, the first video on
270. 9:25my YouTube channel. If you go to that
271. 9:26video and go to the learning section,
272. 9:28I'll show you what I said here. is that
273. 9:30one of the reasons for starting this
274. 9:32YouTube channel is to study how to do
275. 9:34SEO within the platform. And do you
276. 9:36think that today I have the magic key
277. 9:37to do SEO within YouTube? No, no. This
278. 9:40is a jungle, it's wild with, let's say,
279. 9:42algorithms that you have no idea what's
280. 9:44going on in there. The same is
281. 9:45happening with Google. So, if you're a
282. 9:48Google SEO, you should know that you're
283. 9:50going to have to get used to factors or
284. 9:52sectors that you won't have any control
285. 9:55over how to position yourself up there,
286. 9:57okay? So, we've been fighting with this
287. 10:00for years and we've really achieved it.
288. 10:03Although I don't have the magic key to
289. 10:04do SEO on YouTube, I've managed to
290. 10:06position myself with the GPT chat
291. 10:08course and even with just GPT chat. How
292. 10:10to make ads on Instagram that have
293. 10:12700,000 views or how to grow on
294. 10:14Instagram, for example, which has
295. 10:16another 600,000 views. Or this SEO
296. 10:17course, for example, I uploaded it a
297. 10:19year ago, it has almost 1 million views
298. 10:21. So, I know Doing SEO within YouTube.
299. 10:23Well, what do you want me to tell you?
300. 10:24I wish I had the magic key and all my
301. 10:26videos had these views. What I do know
302. 10:29is that there are certain factors that
303. 10:31help your videos rank on YouTube. And
304. 10:34with Geo, I'm not going to tell you
305. 10:35that we've discovered it, but we do
306. 10:37have several success stories within the
307. 10:38agency and that's what I want to share
308. 10:40with you in this training. And I'm
309. 10:42telling you that I'm not alone in all
310. 10:43this. All this has been thanks to the
311. 10:45Palo Seco team who are researching,
312. 10:47testing, and testing every day, whether
313. 10:50with our own internal projects or with
314. 10:52several of our clients on how to
315. 10:53position ourselves within the LLM and
316. 10:55so on. And within the agency we've
317. 10:58actually detected how clients are
318. 11:00receiving traffic from sources like
319. 11:02Chat GPT, which is reflected in sales.
320. 11:05Well, we have several success stories
321. 11:08that we document on our website and,
322. 11:10thanks to all this, we're appearing in
323. 11:12the media and at different events that
324. 11:14call us to spread the message. So, if
325. 11:16you're willing to accept Geo, update
326. 11:19yourself, learn, Let's get started.
327. 11:21Okay, let's get started. Let's get into
328. 11:24it. First of all, before I explain how
329. 11:26Geo works, I want you to understand how
330. 11:29a modern search engine works, okay?
331. 11:31We're talking about Geo here, we're
332. 11:33talking about artificial intelligence,
333. 11:35so understanding how these search
334. 11:37engines work in 2026 is essential for
335. 11:40you to understand the current landscape
336. 11:42, okay? So I'm going to get a little
337. 11:44technical, don't worry if you forget
338. 11:46something, if you miss something, okay?
339. 11:49You can leave a comment, I'll try to
340. 11:50solve it. And if you join the community
341. 11:52, which you can do for free from the
342. 11:54link in the video description, you can
343. 11:56ask whatever you want there. Okay,
344. 11:58let's take it one step at a time. First
345. 11:59of all, when you use a modern search
346. 12:01engine, the first thing you do is ask
347. 12:03that modern search engine, right? You
348. 12:06write a query. A query would be like
349. 12:08the prompt you do on Google, right?
350. 12:11That would be the first thing we do.
351. 12:13The user writes to the artificial
352. 12:14intelligence. What happens here is that
353. 12:17the artificial intelligence detects
354. 12:19that you have written something and
355. 12:21says," Hey, this person has an
356. 12:23intention to do this. "Then it starts
357. 12:25to break down the query that you have
358. 12:27made. Once it understands what you want
359. 12:30to find or what you want to search for,
360. 12:33what it does is use different internal
361. 12:35agents, okay? So, as you can see here,
362. 12:38it has agents A, B, C, D. There are
363. 12:40many more, obviously, but so that you
364. 12:42understand, okay? So, what it does here
365. 12:44is after this question it consults with
366. 12:46all the agents that it has, okay? These
367. 12:49agents are going to make different
368. 12:51questions to the internet or to its
369. 12:54database to gather information from
370. 12:56what you have previously asked. It
371. 12:59breaks all that down into different
372. 13:00queries. So, what it does is, well, it
373. 13:02asks one, question two, question three,
374. 13:04question four and it will group all
375. 13:06that information that it is going to
376. 13:08gather, okay? Whether from its database
377. 13:10or from the internet. And finally, once
378. 13:12it has all that information, it does
379. 13:14the query check. This means, hey, does
380. 13:17all this make sense? Does it work? If
381. 13:19it does, it moves on to the next one.
382. 13:21step. If it doesn't work, it goes back
383. 13:23here, quer modification, and it goes
384. 13:25back up here again and loops again and
385. 13:28asks itself again until it has a good
386. 13:30answer and moves on to the next phase,
387. 13:32which is the next phase that we all
388. 13:34like and we all see that it is the
389. 13:36final result, okay? Here it returns
390. 13:39that magical result that we all
391. 13:40hallucinate, but that would be a bit of
392. 13:42the process of how a modern search
393. 13:44engine like Chat GPT works. Okay, Pedro
394. 13:47, why are you telling me all this? Okay
395. 13:48, basically so that you understand how
396. 13:51a modern search engine works today.
397. 13:53Once it returns this magical result,
398. 13:54the key is not in the magical result,
399. 13:56which I also want to explain to you a
400. 13:58bit about how it works, but rather in
401. 14:00the queries that these agents make here
402. 14:02, okay? These queries that these agents
403. 14:05make are cool because what we can do
404. 14:06with them is detect the questions that
405. 14:08have been made on the internet. That is
406. 14:11known as query funout. So, query
407. 14:12funouts are those specific searches
408. 14:14that these mini-agents, by calling them
409. 14:16that somehow, have made within search
410. 14:17engine. So, if you, for example, search
411. 14:19for how to plan a trip in spring, what
412. 14:21the AI is going to do is ask itself,
413. 14:23well, hey, the weather in Japan in
414. 14:25April and May, the best places to go to
415. 14:27Bel Sakura, Japan Prima 2025 festivals,
416. 14:29tips for Spanish speakers? I don't know
417. 14:31how many of these questions it's going
418. 14:32to ask itself and then, based on all of
419. 14:34this, it returns the result that we all
420. 14:36love and that we all freak out about.
421. 14:37Okay? The good thing about querifouts
422. 14:40is that if you're a fairly technical
423. 14:42person, you can detect which keywords
424. 14:45these agents have used on the internet
425. 14:47to return that result, so you can then
426. 14:50use these questions to use them on your
427. 14:52website, for example, right? So, for me
428. 14:55, this is key and fundamental for doing
429. 14:58SEO or GEO in 2026, okay? Detecting how
430. 15:01agents search and using these queries
431. 15:03within your content plan, in your FAQs,
432. 15:06and so on. And okay, now finally, I
433. 15:08also want you to understand how
434. 15:10artificial intelligence generates that
435. 15:12content, okay? So, this is what I want
436. 15:14to do. that you understand it too.
437. 15:15After all, they work with four phases,
438. 15:18tokens, chunks, in mendings and
439. 15:20semantic search. Tokens, tokens
440. 15:22ultimately represent the semantic unit
441. 15:24that the model can convert into numbers
442. 15:27, okay? After all, what artificial
443. 15:29intelligence does is that if you search
444. 15:32for digital marketing, boost online
445. 15:34sales, what it will do is divide this
446. 15:36into different words and each word will
447. 15:39have a vector, okay? So, all this works
448. 15:42in a vector way. Artificial
449. 15:43intelligence, chat GPT, Gemini, Clot,
450. 15:45all the others do not understand text,
451. 15:48they understand vectors. So, everything
452. 15:50works by vectors within artificial
453. 15:52intelligence. And what they basically
454. 15:54do is use chunks. Chunks are fragments
455. 15:56of text divided into small blocks so
456. 15:58that AI can process them and compare
457. 16:00them to understand their meaning
458. 16:02separately. For example, in this
459. 16:04section here, which would be a text
460. 16:05that we would see, what it does at the
461. 16:07beginning, well, listen, is segment it
462. 16:09into HTML, but it is not going to to
463. 16:10take everything specifically. What it
464. 16:12will take are different parts, because
465. 16:14each chunk is made up of different
466. 16:16tokens, so that is the maximum that it
467. 16:18could collect. Then, with the endings,
468. 16:20after all, it is still a numerical
469. 16:22representation of a text and what it
470. 16:24basically does is analyze the entire
471. 16:26string of characters in the different
472. 16:28numbers of vectors. So, as you can see
473. 16:30here, for example, it has the three
474. 16:32chunks, it has the entire string of
475. 16:34vectors and then when it goes to the
476. 16:35semantic search what it wants to do is
477. 16:37the cosine similarity, okay? To make
478. 16:39ourselves understood, if what we have
479. 16:41here has a cosine similarity of 0.81,
480. 16:43it means that this result is the most
481. 16:45appropriate or the most semantically
482. 16:47similar to the query that it was
483. 16:49looking for. Then, it is the chosen
484. 16:51result. After all, artificial
485. 16:53intelligence understands numbers, it
486. 16:55understands vectors and what it will do
487. 16:57is that if it detects that this is the
488. 16:58best result, it will return the result
489. 17:00to you. For that same reason, many
490. 17:02times you will see that it hallucinates
491. 17:03and that a result totally hurts you.
492. 17:05invented that makes no sense. Basically
493. 17:07because he has based it on the
494. 17:08similarity of the cosine and since he
495. 17:09has seen that this was greater than the
496. 17:11other, well that's what he has told you
497. 17:12, okay? Since the model does not look
498. 17:14for exact words, but semantic
499. 17:16similarity of meaning. So, he doesn't
500. 17:18care what you tell him, because he is
501. 17:20going to analyze his numbers and give
502. 17:21you the result that he is going to get.
503. 17:23And for him, as I mentioned before, the
504. 17:25greater similarity of the cosine is the
505. 17:27most relevant result for him,
506. 17:29regardless of whether it makes sense or
507. 17:31not. And okay, I'll stop with the
508. 17:32technical part, because I'm sure many
509. 17:34people here will say," Hey, okay, yes,
510. 17:36Pedro, and how do we do geo? "" Well,
511. 17:38I'll explain it to you below. To
512. 17:39enhance the geo, we have different ways
513. 17:41of doing it. First of all, use content
514. 17:44in question-answer format. LLMs are
515. 17:47trained with millions of frequently
516. 17:49asked questions, okay? In other words,
517. 17:51questions and answers, questions and
518. 17:52answers, questions and answers. In fact
519. 17:54, we've been training them for years.
520. 17:56Every time we have to complete one of
521. 17:58these puzzles, it's not to check if
522. 18:00you're a robot, it's simply to train
523. 18:02their artificial intelligence. I hate
524. 18:04to say it, but they don't care. What
525. 18:06they want is to train those patterns to
526. 18:08identify them and then make them work
527. 18:10better. So, when we complete these
528. 18:12puzzles, it's to make their artificial
529. 18:14intelligences smarter. They are trained
530. 18:17with millions of frequently asked
531. 18:18questions, which is X, how does it work
532. 18:20? And what they want is to understand
533. 18:23the pattern so that the models
534. 18:24recognize it and be a reliable source.
535. 18:26Optimize the direct answer, right?,for
536. 18:28the click. Okay? So, in the past, what
537. 18:31SEO did was a lot of content, a lot of
538. 18:34keywords. Now what Geo wants is for you
539. 18:36to enter the clear, direct answer, to
540. 18:38Just stick it in your first response
541. 18:40and that's it, you know? I mean, you
542. 18:43put it in the first paragraph, there's
543. 18:45no need to explain everything else and
544. 18:47then give the content, right? So,
545. 18:49that's what used to be done with SEO.
546. 18:52Unfortunately, we've ruined the
547. 18:53internet a bit. Let's remember, right?,
548. 18:55the gigantic texts that we put at the
549. 18:57end of everything in product categories
550. 18:59or something like that to do SEO, which
551. 19:01still works today because Google still
552. 19:03swallows it. But in the long run, when
553. 19:06it gets smart and sees that all the
554. 19:08text we put in there with keywords
555. 19:10using semantics, okay, very good, and
556. 19:12generated with it too, very good, but
557. 19:14we know that over time all that won't
558. 19:16work as well because what they want is
559. 19:19data that you can analyze directly and,
560. 19:21above all, that they can cite in the
561. 19:23first response, okay? Okay, for example
562. 19:25, in the case of zona F, a driving
563. 19:27school that we've been managing for a
564. 19:29long time, for example, well if You ask
565. 19:31, "Can I drive motorcycles, trucks or
566. 19:33vans with a B license?""Yes, with a B
567. 19:36license you can drive vans and light
568. 19:37trucks. And that's it. And then I'll
569. 19:39explain a little more, right? From the
570. 19:40moment you get your license, that's it.
571. 19:41We explain this in the first sentence,
572. 19:43you see? I mean, we don't ramble on or
573. 19:45add more text here, we explain
574. 19:46everything right away. Or for example,
575. 19:48if you search for price, Barcelona car
576. 19:50license, well the same. Here we have,
577. 19:52look, these are the positions that we
578. 19:54like, you know? You search and here you
579. 19:56get price, getting the license, ta ta
580. 19:57such. Here you get another player, okay
581. 19:59? But then we both appear here. We also
582. 20:01appear organically below, okay? So here
583. 20:03we are taking up three spaces in the
584. 20:05SERPs with a simple search and this is
585. 20:07because it is taking our content, let's
586. 20:10remember the chunks, the endings and so
587. 20:12on. So, what it is going to do here is
588. 20:14take a compilation of all these pages,
589. 20:16including ours, and that's why we
590. 20:18appear in the first results, because we
591. 20:20are the most relevant answer to this
592. 20:22type of question. That in all this, you
593. 20:24know more and more that people are no
594. 20:25longer going to search for the price of
595. 20:27a car in Barcelona, they are going to
596. 20:28start searching, hey, I want to get a
597. 20:29driving license in Barcelona, I'm 18
598. 20:31years old, how much does it cost? No,
599. 20:32explain to me how the subject works. No
600. 20:33, these are going to be much longer
601. 20:35queries. So, now you know: act when you
602. 20:37have to create that very clear, very
603. 20:39direct content, and don't fight for
604. 20:40articles of 2,000, 5,000 words, because
605. 20:42really...well, it's not that it's not
606. 20:44necessary, but it's that, hey, it works
607. 20:46; but, depending on the case, if they
608. 20:48are frequently asked questions, the
609. 20:50answer should be as clear and direct as
610. 20:52possible. The next thing, your own data
611. 20:54and original statistics. LLMs, IAS, are
612. 20:57always going to cite data that no one
613. 21:00else has. So, we have to document
614. 21:03everything that we do that makes us
615. 21:05unique. Some of our own studies, a
616. 21:07survey of our clients, some internal
617. 21:10benchmark that we have, is much more
618. 21:12citable than not compiling what others
619. 21:14are saying. That's why AI-generated
620. 21:16content doesn't work very well in
621. 21:18certain sectors, because if you want to
622. 21:20compete in certain markets, everything
623. 21:22has already been invented, everything
624. 21:24has been said. So, if you create
625. 21:26content with IAP, it will be very
626. 21:27difficult for you to differentiate
627. 21:28yourself and position yourself or for
628. 21:29you to be the chosen option. That's why
629. 21:31the key here is always to make those
630. 21:34lists, those studies and document them
631. 21:36internally. This will have far more
632. 21:38value than just doing something
633. 21:39generated by consensus and that is all.
634. 21:41After all, artificial intelligence has
635. 21:43already moved on to the internet, it
636. 21:45has already crawled all the text
637. 21:47content that exists. The next step will
638. 21:50be audiovisual content, so if you
639. 21:52continue pursuing SEO natively, that is
640. 21:54, with text, it will be much more
641. 21:56difficult for you than if you don't
642. 21:58implement audiovisual content within
643. 22:01your content strategy. That's why at
644. 22:03our agency in Palo Seco we are
645. 22:05increasingly committed to video
646. 22:07strategies within YouTube, where we can
647. 22:09also do SEO and when you search within
648. 22:12Google, the first results are already
649. 22:14video. So, Second tip: start
650. 22:16implementing your own studies or
651. 22:18documentation that doesn't exist on the
652. 22:21internet, and if you can include video
653. 22:23content, all the better. The next point
654. 22:26you need to keep in mind when doing geo
655. 22:28is to use directories. LM models don't
656. 22:31really think about which is the best
657. 22:33fryer. Let's remember, they use tokens,
658. 22:36chunks, and what they do is look at
659. 22:38vectors, right? They see those numbers.
660. 22:40So, when you search for which is the
661. 22:42best air fryer, what it does is think
662. 22:45about which is the best fryer, what it
663. 22:47does is go to different rankings or
664. 22:49different websites that talk about
665. 22:52which are the best. So there you go,
666. 22:54take that list. Okay. Now, before I
667. 22:56show you an example, I'll explain it
668. 22:57here, okay? So, if you search," I want
669. 22:59to buy a mountain bike, I'm a beginner
670. 23:02and I have a budget of € 500. What do
671. 23:04you recommend for me to start with? ""
672. 23:05What the AI does, you see? It gives you
673. 23:07this result, but if you go to the
674. 23:09sources, it will take you to some
675. 23:11sources where it tells you, well: "the
676. 23:13best mountain bikes", "the best
677. 23:15mountain bikes for less than € 500",
678. 23:17"the 10 best mountain bikes" in English
679. 23:19, you see: *mountain bikes*. I mean, as
680. 23:21you can see, they are all directories.
681. 23:23If you go in here, you will see
682. 23:25different ones, a list with different
683. 23:27mountain bikes for less than € 500,
684. 23:29right? Well, these directories are the
685. 23:31ones that we have to implement in our
686. 23:33content strategy. We SEOs do the same,
687. 23:35those of us who have learned about all
688. 23:36this and the top ones, we do, well, hey
689. 23:38, a ranking of the seven best SEO
690. 23:40agencies in Barcelona, okay? And here
691. 23:42we do a comparative list with all the
692. 23:43agencies, we include the agencies and
693. 23:45so on. This article can be improved a
694. 23:47lot from what I'm seeing. After all,
695. 23:49it's doing this and obviously here we
696. 23:52ally ourselves with our competitors.
697. 23:54Well, hey, Peter Leit gives me a link
698. 23:56to me and I put a link to Peter Leit
699. 23:58and obviously we put it as do follow
700. 24:00because unity is power, okay? So, the
701. 24:02key here is going to be this: that it
702. 24:04is a "pain", in quotes, to have to
703. 24:06mention competitors. But for me this is
704. 24:08key, because I have a competitor, Peter
705. 24:10who is a player that I have in
706. 24:11Barcelona and we compete for the same
707. 24:13keywords, I have spoken with him many
708. 24:15times, which is a bit like what we were
709. 24:17talking about at the beginning about
710. 24:19accepting geo or not. I mean, at the
711. 24:21end of the day, Peter talking about SEO
712. 24:23helps me because it makes the service
713. 24:25known, it makes SEO known, it gives
714. 24:27importance to SEO. So that I, Peter,
715. 24:29also explain about Geo also helps you
716. 24:31so that people demand the service more
717. 24:33because I give importance to the sector
718. 24:35, okay? Now, outside of all the content
719. 24:37and so on, but simply so that you
720. 24:39understand the philosophy that
721. 24:41competition is very healthy and it is
722. 24:43super good. In fact, I wish we had also
723. 24:45compared ourselves with Peter and with
724. 24:46some other competitors. prices, we have
725. 24:48explained how to do everything, because
726. 24:50at the end of the day what we do is
727. 24:51make people need us more. The
728. 24:53philosophy of our competitors is
729. 24:55understood, so this is being healthy. I
730. 24:57was going to say it last, but I have
731. 24:58one more extra tip at the end. Few SEOs
732. 25:02do this. We at Palo Seco. We have been
733. 25:04doing it for a long time and we can
734. 25:06easily see this in other projects and
735. 25:07so on, which is something that we see
736. 25:09that most are not doing. Structured
737. 25:11data, the Markup schema, in other words
738. 25:14, Jason LD well implemented, explicitly
739. 25:16tells any LLM system with RAC, who are
740. 25:19you? What do you do? Where are you? and
741. 25:21that you respond. That is super
742. 25:23important to have and most companies,
743. 25:26even if they do not use it. What I
744. 25:28recommend is that you use this tool,
745. 25:30the validator, enter the URL here and
746. 25:33you will see if your schema is done
747. 25:34correctly and so on. If you do not know
748. 25:37what I am talking about, I hope you
749. 25:38join the community for free and there
750. 25:40you will see different resources on
751. 25:42this. And finally, that This is where
752. 25:44the real deal comes in and where people
753. 25:47start to hate me, the 2026 EEAT. This
754. 25:50is where we really delve into the
755. 25:52community and where I think most SEOs
756. 25:55fail and that's why they're not getting
757. 25:58results. Now, when we do SEO, what we
758. 26:01want to do, as I said at the beginning,
759. 26:03is for our client to sell and invoice
760. 26:05more. So we have a lot of factors to
761. 26:07work on. After all, EAT is the
762. 26:09definitive filter that Google uses to
763. 26:11prioritize human experience and real
764. 26:13authority in the face of the massive
765. 26:15rise of AI-generated content. Because
766. 26:18I'm sure there are a lot of SEOs here
767. 26:19who create content with artificial
768. 26:21intelligence, which is supported and is
769. 26:23great, but you know that if you don't
770. 26:25have a digital footprint, it's going to
771. 26:27cost you a lot. So, some strategies
772. 26:28that we've used, for example, the whole
773. 26:31issue of brand queries, what Google and
774. 26:33these LLMs do now is for users to
775. 26:35search for your product with your brand
776. 26:37. Those are signals that we send to the
777. 26:41algorithms that, hey, our product is
778. 26:42better. What they want is for people to
779. 26:45search for your product with your brand
780. 26:46. Search for your business online. We
781. 26:48are achieving this with Pedro Seo, with
782. 26:50my personal brand, and with Palo Seco,
783. 26:52with my agency, and it is increasingly
784. 26:54getting more searches. One strategy
785. 26:56that we use to boost brand queries is
786. 26:58the one we use with this course here.
787. 27:00We did the complete Chatpt 2025 course,
788. 27:03which worked very well, but what we did
789. 27:05to boost this course was to make
790. 27:07different videos on Instagram where we
791. 27:10told them the typical thing about
792. 27:12commenting on X and sending you the
793. 27:14link to the video. However, when they
794. 27:16commented on X, we did not send them
795. 27:18the link to the video because if I had
796. 27:20sent them the link to this hour-long
797. 27:22video, what I would have achieved is
798. 27:24that the user from Instagram would
799. 27:26click on the video, watch 2 minutes,
800. 27:28and leave. So you say, ", we are
801. 27:30sending signals to YouTube that this
802. 27:32video is of poor quality, there is no
803. 27:34user retention." So, what we did was
804. 27:36tell them, "Hey, get ready because you
805. 27:38are going to start using CHGPT like
806. 27:39never before.""Blah blah blah. The
807. 27:41course is on YouTube, you'll find it by
808. 27:43searching for" chat GPT course. "Pedro,
809. 27:45obviously the CTR was much lower,
810. 27:48people barely clicked. Well, they
811. 27:50barely clicked. It was sent, well, it
812. 27:52was sent in this case, in this case it
813. 27:54was sent 1000 and some times, but since
814. 27:56we repeated the format several times,
815. 27:57all this was multiplying for us. So,
816. 27:59what we basically achieved is that you
817. 28:01went to Fuente Trá, searched for
818. 28:03YouTube and you saw how" Chat GPT
819. 28:05course Pedro "was searched for a
820. 28:07thousand and some times. This was
821. 28:09giving Google signals that people were
822. 28:11searching for Pedro's Chat GPT course.
823. 28:13And who was that Pedro? Well, not us.
824. 28:16So here, as you can see, for example,
825. 28:17we were positioned with CHG GPT, which
826. 28:19was like 16,000 searches, CHGBT course,
827. 28:21CHGBT course, well, how do you say"
828. 28:23chapp "? So all this was adding up
829. 28:24searches for us and this was ultimately
830. 28:26reflected in brand queries. People were
831. 28:28searching for my course, We boosted it
832. 28:30here. And then we also saw this
833. 28:32reflected in Google. If you searched
834. 28:34for a free GPT chat course, it said
835. 28:36there were many, but who actually
836. 28:37appeared here? Well, we did. Okay? So,
837. 28:39at the end of the day, what we were
838. 28:41doing was boosting the entire area of
839. 28:42brand queries in order to improve our
840. 28:44site's overall EEAT. The next point is
841. 28:46brand content, link building, but
842. 28:48quality. Let's forget about buying
843. 28:51links with keywords that point to our
844. 28:53website and so on. It works, it still
845. 28:56works, but its days are numbered. What
846. 28:58we have to do are press releases that
847. 29:01people want to share, that people want
848. 29:03to read, and so on. That's why we focus
849. 29:05on appearing in articles in highly
850. 29:07recognized media outlets, and it's not
851. 29:09an article that someone has written or
852. 29:11a text that makes no sense, but rather
853. 29:13a person comes, interviews you,
854. 29:15understands everything, and creates an
855. 29:17article that people then want to read.
856. 29:19And that's also why we organize
857. 29:21in-person events to give that brand
858. 29:23authority. In this case, I got together
859. 29:25with Peter to do a In-person event in
860. 29:27Barcelona that was great, it was very
861. 29:29well received, and ultimately we do
862. 29:30that to boost the entire EEAT part.
863. 29:32After all, that's what building brand
864. 29:34authority is. What I want you to take
865. 29:36away is that the key is really in your
866. 29:38digital footprint. The number of times
867. 29:41people are searching for you, people
868. 29:43are finding you online. I also really
869. 29:45like something I read, I don't know who
870. 29:47said it, but links or link building,
871. 29:49even if it's a no-follow article, still
872. 29:51adds up to me. And even literal text,
873. 29:54you can have them mention your brand,
874. 29:56but don't include the link. Having them
875. 29:58mention your brand helps a lot. That's
876. 29:59especially true on Reddit. I don't know
877. 30:01where I read it, but on Reddit they
878. 30:03collect a lot of information, they read
879. 30:05all the posts, and having your product
880. 30:07or brand mentioned helps everything
881. 30:08else add up. Reddit in general, okay?
882. 30:11Then the whole issue of social networks
883. 30:13, YouTube and so on, we know that all
884. 30:15this is, come on, essential. That's why
885. 30:17we in the community have a module where
886. 30:19we explain how to grow on social
887. 30:21networks, because because Even if we do
888. 30:23SEO, if we do social media it helps our
889. 30:25SEO indirectly. It’s still part of
890. 30:28off-page SEO, SEO. If you’re an SEO,
891. 30:30you’ve probably heard that on-page
892. 30:31SEO is about link building and little
893. 30:33else, right? Off-page SEO is ultimately
894. 30:35everything outside of your page. So
895. 30:37it’s the whole digital footprint part
896. 30:38. It’s much more complicated than
897. 30:40on-page SEO. We can do on-page SEO very
898. 30:42easily. In fact, now an AI generates a
899. 30:44web page ready with all the minimum
900. 30:46viable SEO requirements. So, you have
901. 30:48to do all the on-page SEO work, which
902. 30:50is what it costs. We at the agency are
903. 30:52very clear about it: a company or
904. 30:53business that comes with well-developed
905. 30:56social media, a powerful YouTube
906. 30:57channel, and a certain authority within
907. 30:59its sector. We can even guarantee
908. 31:01results. We know that what we’re
909. 31:03going to do will work much better.
910. 31:05That’s why, many times when we do all
911. 31:07the SEO, what we do is enhance the
912. 31:09entire off-page part, whether it’s
913. 31:11with social media, email marketing,
914. 31:13campaigns, etc. And finally, all the
915. 31:14local SEO part, which is I know that
916. 31:16more than one person here is already
917. 31:18working very well on it. Well, this is
918. 31:21another huge melon that we also talked
919. 31:23about within the community, and I
920. 31:24remind you that you can subscribe for
921. 31:26free using the link in the description.
922. 31:28There, of course, there are a lot of
923. 31:30strategies and so on. Well, we're
924. 31:31almost done, as you can see. Well, I
925. 31:33hope that if you've made it this far,
926. 31:36I've convinced you to accept SEO. SEO,
927. 31:39sorry, you already accept SEO, or even
928. 31:41geo. And of course, I've already said
929. 31:43it, I don't care what they call it. I
930. 31:45mean, I don't really care. What we want
931. 31:48to do with CO is to improve things for
932. 31:51our clients, to increase their sales,
933. 31:53and so on. So, if you're someone who
934. 31:55wants to learn modern SEO, SEO that
935. 31:58really works, accompanied by an agency
936. 32:00that's achieving it with its clients, I
937. 32:03want you to know that we have a
938. 32:05community where we explain all our
939. 32:07processes, we give you unlimited
940. 32:09support, and you'll have access to our
941. 32:12roadmap with the step-by-step
942. 32:14instructions that you should follow to
943. 32:16work on your SEO and get more traffic.
944. 32:19and, above all, get more sales. If you
945. 32:21want more information, I'll leave a
946. 32:23link in the description of this video
947. 32:25and tell you that I'd love to see you
948. 32:27inside, I'd love to meet you, so I hope
949. 32:29to see you there and anything, any
950. 32:31doubts, questions, the usual. And now,
951. 32:33if you liked the video, give it a good
952. 32:35like, subscribe if you're not
953. 32:36subscribed. See you on the road to
954. 32:38continue learning. A big hug.