Create and Sell Digital Notebooks Using Canva — Transcript

Full transcript

1. 0:00This is one of my printable planners
2. 0:01that I created a couple of years ago for
3. 0:04my online shop. It's super basic, really
4. 0:07easy to create, and yet I still make
5. 0:09sales from it today without putting in
6. 0:12any additional effort. New sellers are
7. 0:14coming into the space all the time
8. 0:16generating hundreds of dollars from
9. 0:18products like these. So, in this video,
10. 0:20I'm going to show you exactly how to
11. 0:22create and sell digital notebooks
12. 0:24yourself using Canva. I'll also show you
13. 0:27how to offer a physical version of your
14. 0:29notebook at no cost to you, which will
15. 0:31help you increase your sales. But,
16. 0:33before we jump into that, I want to
17. 0:35share a strategy that has really helped
18. 0:37my products stand out from everyone
19. 0:39else's in the same space, so you can
20. 0:42implement it for yours as well. Most new
21. 0:44sellers will go onto the marketplace
22. 0:46they want to sell on, whether that's
23. 0:48Etsy or Amazon, for example, type in the
24. 0:51product idea they have in mind, and
25. 0:53simply try to replicate the
26. 0:55top-performing listings. But, the
27. 0:57problem with this strategy is that it
28. 0:59actually makes it much harder to make
29. 1:01sales. Because when everyone is
30. 1:03following the same process and copying
31. 1:06the same ideas, all of the products
32. 1:08start to blend together. Your listing
33. 1:10ends up sitting in a sea of nearly
34. 1:12identical options, and there's no clear
35. 1:14reason for a shopper to choose yours
36. 1:17over someone else's. Now, I'm not saying
37. 1:19you need to reinvent the wheel or create
38. 1:22something completely brand new, but what
39. 1:24I am saying is that it helps to look for
40. 1:26inspiration outside of the marketplace
41. 1:29you plan to sell on. So, for today's
42. 1:31planner example, even though it's going
43. 1:32to be very simple for demonstration
44. 1:35purposes, I'm actually taking some
45. 1:36inspiration from my physical daily
46. 1:39planner, which I got from Indigo, rather
47. 1:41than copying a listing that would just
48. 1:43end up sitting right beside mine on Etsy
49. 1:45anyway. So, try visiting stationary
50. 1:48stores or bookstores and looking through
51. 1:50different planners and notebooks to get
52. 1:53design inspiration. You'll find layouts
53. 1:56and styles that aren't showing up as
54. 1:58frequently online yet, which will help
55. 2:00you stand out from the competition. So,
56. 2:02let's jump into Canva to put this
57. 2:04printable planner together. If you don't
58. 2:06already have a Canva account, you can
59. 2:07just sign up for free using your email,
60. 2:10and I think they still have a 30-day
61. 2:12free trial of their Pro plan available,
62. 2:14so you can also test that out. So, I'm
63. 2:16going to go to templates, and I'm
64. 2:18actually going to design my planner
65. 2:19using one of their pre-made templates. I
66. 2:21find sometimes it's easier to do it this
67. 2:23way rather than staring at a blank page.
68. 2:26So, I'm going to type in daily planner
69. 2:28and see what comes up. Okay, so I like
70. 2:30this one. I'm going to customize this,
71. 2:32but in order to use this one, you do
72. 2:34need the Canva Pro plan. Otherwise, you
73. 2:37could just choose one that doesn't have
74. 2:39that crown icon. So, let's go ahead and
75. 2:42click on this one, customize this
76. 2:44template. Now, although I'm using this
77. 2:46pre-made template, you're going to see
78. 2:48how different it's going to look in the
79. 2:49end, which I highly recommend you do as
80. 2:52well. So, I'm going to start with
81. 2:53deleting some of the features I don't
82. 2:55like. So, I don't really like the
83. 2:57border, and then all of these little
84. 2:59extra features. I'm just going to go
85. 3:01ahead
86. 3:02>> [music]
87. 3:02>> and delete all of them. Okay, so let's
88. 3:04start with the top. I'm going to play
89. 3:05around with the fonts and the sizes. So,
90. 3:08let's click on daily planner, and you
91. 3:10can change the font over here. Canva has
92. 3:12a bunch of free fonts that you can use,
93. 3:15or you can upload your own font if
94. 3:17you're using Canva Pro. So, I'm going to
95. 3:18change it to like a cursive font. Let's
96. 3:21change this to daily plan, and I'm going
97. 3:24to change the size. Make it a little bit
98. 3:26smaller here. Okay, and then I'm going
99. 3:28to move the date over to the left. Let's
100. 3:31move these over here, and I'm actually
101. 3:32going to group these together. So,
102. 3:34group, so that they [music] kind of move
103. 3:36around as one element, and I'm going to
104. 3:38center this in the middle. So, let's go
105. 3:39position and center. Okay, so I'm happy
106. 3:43with that. Now, I'm going to choose what
107. 3:45I actually want to go in my interior.
108. 3:47So, maybe I'll change up some of these
109. 3:49like subheadings. Instead of reminder,
110. 3:52let's put in priorities, and let's make
111. 3:55this section say I am grateful for.
112. 3:58Okay, let's zoom out a little bit. So, I
113. 4:01kind of want the schedule to be on the
114. 4:02right side, and then the priorities to
115. 4:04be on the left side. That's just kind of
116. 4:06how I like my planners to be. So, let's
117. 4:09move this over here, and then kind of
118. 4:11swap everything over. Okay, so under
119. 4:13to-do list, I'm going to just copy and
120. 4:16paste, so just command C and command V.
121. 4:18I'm going to bring this over to the
122. 4:20priorities list, and let's just
123. 4:22duplicate, so you can just go command D
124. 4:24on your keyboard, and then duplicate
125. 4:26again to put some check boxes under
126. 4:29priorities. Okay, so before I play
127. 4:31around with the sizing of all these
128. 4:33boxes, I'm going to change the colors up
129. 4:35a little bit. So, instead of like this
130. 4:37olive green color, I'm going to make it
131. 4:39a soft blue. So, let's go here.
132. 4:42Actually, that looks really good. So,
133. 4:43I'm going to select all the boxes that
134. 4:46are olive green and change it to that
135. 4:48color. So, if I just select this and
136. 4:50then just hit shift on your keyboard and
137. 4:52select all of these boxes and make it
138. 4:55the same color.
139. 5:02I'm pretty happy with this interior page
140. 5:04design, and if you compare it to the
141. 5:06original design, it looks very
142. 5:07different, right? But, it sped up the
143. 5:10process rather than designing it from
144. 5:12scratch. Now, I'm going to create a
145. 5:14cover page, just in case my customers
146. 5:17want to print out the cover page and
147. 5:19then multiple pages of the interior, and
148. 5:22then they [music] can bind it and fill
149. 5:24it out for themselves, right? So, let's
150. 5:26go to add page right over here, and
151. 5:28let's actually bring that up to the top.
152. 5:30Let's go into elements, [music] and I
153. 5:33have like a design in mind, so I'm going
154. 5:34to go floral rainbow
155. 5:37seamless
156. 5:38>> [music]
157. 5:38>> pattern. I'm going to go into graphics,
158. 5:41and then just browse through to see if
159. 5:43there are any like patterns that I
160. 5:45really want for my cover. So, I found
161. 5:48this one that I really like, and you can
162. 5:49actually change up the colors. So, I'm
163. 5:51going to match the color scheme to the
164. 5:53interior pages. So, let's go ahead and
165. 5:56play around a little bit with what this
166. 5:58would look like. Okay, so that's really
167. 6:00cute. Now, because this is a seamless
168. 6:01pattern, you can just duplicate it, so
169. 6:03command D, and then put it right beside
170. 6:06it, and it just kind of it just
171. 6:08continues the pattern. So, let's
172. 6:09duplicate and bring it down to match it
173. 6:13at the bottom there. So, now I have my
174. 6:15cover, which I really, really like.
175. 6:17Okay, so then back into elements, I want
176. 6:19to bring up a rectangle, or you could
177. 6:22just actually type in R on your
178. 6:24keyboard, which will bring up a
179. 6:25rectangle. Otherwise, you can go into
180. 6:27shapes and then pull up a rectangle over
181. 6:29here. Let's just make this a white,
182. 6:33and
183. 6:35I'm actually just going to go over here,
184. 6:37command C, so then I could just command
185. 6:40V, so copy it over, just because I want
186. 6:42to use the same font, [music]
187. 6:44and I'll call it daily planner. You can
188. 6:46also add a border around your rectangle,
189. 6:48so just go into stroke style, and
190. 6:51[music] let's make this a little bit
191. 6:52lighter,
192. 6:54and you can change up the color as well.
193. 6:56So, I'm really happy with this design. I
194. 6:57think it looks really cute. This is my
195. 6:59cover page, and it matches perfectly
196. 7:01with my interior pages. When you're
197. 7:03done, you can save it as a PDF file for
198. 7:06the highest quality, and this is what
199. 7:08your customers will receive immediately
200. 7:11after they purchase your listing. Now,
201. 7:13since you're already putting in the work
202. 7:15to design your beautiful cover, you can
203. 7:17also offer a physical planner in a
204. 7:19separate listing to give that option to
205. 7:21your customers with no extra work or
206. 7:23costs on your end. By using a
207. 7:25print-on-demand company like Printify,
208. 7:28you just need to upload your cover
209. 7:30design on any of notebook options, and
210. 7:32once someone purchases your listing,
211. 7:34Printify will create, package, and
212. 7:37deliver your notebook to your customer.
213. 7:39Printify is kindly sponsoring this
214. 7:41video, so not only can you sign up and
215. 7:43use their services entirely for free,
216. 7:46but you get a 1-month free trial of
217. 7:48their premium plan if you want to test
218. 7:50out their features. Their premium plan
219. 7:52allows you to keep costs even lower for
220. 7:54your customers, so you'll have a huge
221. 7:57competitive advantage over your
222. 7:58competitors, and you can always switch
223. 8:01back to their free plan if you prefer.
224. 8:03Just click the link below and use code
225. 8:05SandraD to access your free trial. So,
226. 8:08save your cover page from Canva in a PNG
227. 8:11or JPEG format, because that's all
228. 8:13you'll need to create your
229. 8:14print-on-demand notebook. And once
230. 8:16you've done that, you can head over to
231. 8:18Printify's catalog from their home page,
232. 8:20and under home and living, you'll see a
233. 8:22section for journals and notebooks.
234. 8:25There are many different options to
235. 8:27choose from, but I'm going to select the
236. 8:29hardcover journal right over here. And
237. 8:31just to clarify, if you're offering a
238. 8:33physical planner option, this would
239. 8:35simply be a separate listing in your
240. 8:37shop where the interior would be these
241. 8:40basic lined pages that Printify
242. 8:42provides. So, scroll down and click on
243. 8:44start designing, and this is basically
244. 8:46your artboard that you can drag your
245. 8:48designs into. This one specifically
246. 8:50needs a back cover design, so I just
247. 8:53duplicated my Canva front cover and
248. 8:55removed the daily planner text. It looks
249. 8:58super cute, in my opinion, and you can
250. 9:00preview it with this button on the top
251. 9:02right to make sure you're super happy
252. 9:04with the placement. And as long as your
253. 9:06shop is integrated with your Printify
254. 9:08account, you can automatically upload
255. 9:11your physical planner, and anytime you
256. 9:13make a sale, Printify will get notified
257. 9:16to create and deliver that product to
258. 9:18your customer. Now, I have two huge pro
259. 9:20tips for you that's going to help you
260. 9:22make more sales when shoppers land on
261. 9:25your listings. First, you probably
262. 9:27already know that your listing images
263. 9:29matter just as much as the product
264. 9:31itself. Since it's a digital product,
265. 9:34shoppers are relying on your images to
266. 9:37make their purchase decisions. [music]
267. 9:38Now, of course, you can get beautiful
268. 9:40mockups from Canva. You would simply
269. 9:42click on templates,
270. 9:44>> [music]
271. 9:44>> type in planner mockup, and you'll find
272. 9:46some free ones and pro ones to use as
273. 9:48well. But, the problem is that many
274. 9:50people are using the exact same mockups,
275. 9:53and therefore, they're kind of all
276. 9:55blending in together. So, to help your
277. 9:57design stand out, you can go on to
278. 9:59Create a Fabric app. I'll leave a link
279. 10:01below where you can sign up for free if
280. 10:03you don't already have an account.
281. 10:04You'll actually get your first 10
282. 10:06downloads completely free, and you can
283. 10:08cancel at any time. If you're planning
284. 10:10to sell your notebook on Etsy, type in
285. 10:13the search bar Etsy planner mock-up.
286. 10:15You'll see many amazing planner mock-up
287. 10:18bundles that not only give you different
288. 10:20options on how to showcase your planner,
289. 10:23but they also offer infographics that
290. 10:25you can customize. These are images to
291. 10:27clarify what your listing includes, so
292. 10:30your customers know exactly what they're
293. 10:31getting. Alternatively, you can also
294. 10:34find planner mock-up bundles on Etsy.
295. 10:36They're all super affordable, and in my
296. 10:38opinion, they're worth the small
297. 10:40investment to help your planner stand
298. 10:42out from everyone else's. Now, I saved
299. 10:44the best pro tip for last. This is a
300. 10:47super easy trick that I highly recommend
301. 10:50you implement in at least one of your
302. 10:52product images. Show your planner pages
303. 10:55filled out by using a handwriting font
304. 10:58in Canva. So, go to their font library,
305. 11:01select handwriting, and pick the one you
306. 11:03like. Make the text a different color,
307. 11:05so it looks like a pen, whether it's
308. 11:07blue, purple, pink, whatever will help
309. 11:10it stand out. It may sound super
310. 11:11obvious, but people love to see a
311. 11:13demonstration of how to use your
312. 11:15planner. And showing it fully filled out
313. 11:18like this almost helps them visualize
314. 11:21how they're going to make the most of
315. 11:23it. So, this is what it would look like
316. 11:24if I had mine completely filled out, and
317. 11:27this is how I would place it in one of
318. 11:30my planner mock-ups. Pretty cool, right?
319. 11:32Make sure to sign up for Printify
320. 11:33entirely for free using the link below,
321. 11:35and use code Sandra D at checkout for a
322. 11:381-month free trial of their premium
323. 11:40plan. You can always switch back to
324. 11:42their free plan if you prefer. You can
325. 11:45head over to this video next where I
326. 11:47share how to create low-ticket ebooks
327. 11:49and sell them online. So, I'll see you
328. 11:51there.