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Copy This Method To Make $2,700/Week with Digital Products — Transcript

by Iman Gadzhi · 8,533 words · 1,251 segments · language en · Watch on YouTube

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0:00Listen very closely because I am begging
0:02you to stop using prehistoric business
0:05models in today's day and age. Drop
0:08shipping had its time. Amazon FBA had
0:10its time. All these business models had
0:12their time. And I want to make it very
0:13clear, these business models aren't
0:14extinct, but you just simply don't have
0:16first mover advantage with these things
0:18anymore. But in today's video, I'm going
0:19to present you the ultimate guide to
0:21something where you do have that
0:23advantage. So with that being said,
0:24let's get into how to create and sell
0:26digital products. The ultimate guide.
0:28You see, creating and selling digital
0:29products in 2025 has never been easier
0:31because the barriers that used to stop
0:3399% of people are completely gone, and
0:35the playing field has been leveled like
0:38never before. So, in today's video, I'm
0:40going to break down the entire
0:41step-by-step process that has allowed me
0:43to make millions with digital products.
0:45And it is the same process that has
0:47helped my clients generate real income
0:49in just days and weeks. Now, this video
0:51came about because I made a video a
0:53couple weeks ago where I explained why
0:552025 will be the last easy year for
0:57making money online. And you guys went
0:59crazy for that video. And I asked you in
1:01there, do you want a step-by-step
1:02tutorial on how to actually implement
1:04this? And you guys absolutely spammed
1:05the comments asking me to create a
1:07step-by-step breakdown of how to
1:09actually make money online with digital
1:11products. So, in this video, as
1:12promised, I want to give you the full
1:14road map and leave no stone unturned. If
1:17you watch that video, you now understand
1:18that the clock is ticking. We are in
1:20that perfect window where the tools
1:22exist, the barriers are eliminated, but
1:24not too many people know about this
1:26opportunity yet. Now, here's the thing.
1:28If you tried making money online before
1:30and it didn't work, it wasn't your
1:32fault. The system was stacked against
1:34normal people like you without massive
1:37budgets or technical expertise. But here
1:39is where everything has changed. AI is
1:42accelerating at an unprecedented rate,
1:44and it's now able to not only help you
1:46make money online, but also build
1:47everything out for you. In fact, the CEO
1:50of Nvidia, Jason Hong, just made the
1:52boldest prediction of his career. He
1:54says that AI will create more
1:56millionaires in the next 5 years than
1:58the internet did in 20 years. You see,
2:01what he calls the great equalizer effect
2:03means that it's no longer about who has
2:05more technical skills. It's all about
2:07knowing what tools to use and having
2:09access to them. The thing with digital
2:11products is that most people over
2:12complicate the process, but it's
2:14actually very, very straightforward. If
2:16you have a step-by-step, and if you know
2:18what to do, there's simply no way to
2:20fail. For far too long, the gatekeepers
2:23of your online success have been
2:25complexity, high costs, and technical
2:28barriers that kept regular people locked
2:30out. Those days, my friend, are over.
2:33With the right tools, you can create a
2:34digital product in minutes, not months.
2:37And if you follow my step-by-step
2:38approach, it's like having a slot
2:40machine where you get unlimited spins.
2:42Every time you create and test a digital
2:44product, you either get sales or you
2:47don't. If you get sales, double down on
2:49it. If you don't, you spin again with a
2:51new idea. The only way to lose is to
2:54stop spinning. Yet, most people will
2:56make excuses or say the game is rigged,
2:58but each loss is just a data point that
3:01helps you create a better product next
3:02time. So, let's go ahead and dive into
3:04it. First, let's start by defining what
3:06a digital product actually is. Cuz for
3:08some people, it's very confusing to
3:09them. But it's actually rather simple. A
3:11digital product is a product that is
3:14created, delivered, and consumed
3:16digitally. That's it. You see,
3:17everything happens online, hence the
3:19name digital products. They exist in
3:20many forms, including ebooks, PDFs,
3:23planners, online courses, and so on. And
3:25the reason I like them so much is that
3:27once created, you can sell them
3:29infinitely without any additional cost.
3:31That means no inventory, no shipping, no
3:34storage. But today isn't about why I
3:36think there's unprecedented opportunity
3:38with dig products right now, as I've
3:40already covered that in last week's
3:41video. If you missed that, make sure you
3:43go ahead and watch that one after this.
3:45What today is about instead is hardcore
3:47tactics. So, let me break it down for
3:49you from beginning to end. And it all
3:51starts with topic selection. You see,
3:53the first step is deciding what the
3:55topic of your digital product will be.
3:57This is absolutely critical because it
3:59really sets the foundation for
4:01everything that comes after us. Think
4:03about it like building a house, okay? If
4:04you build a house on weak foundations
4:06with poor materials, it might look good
4:08from the outside, but the moment a storm
4:11hits, the whole thing comes crashing
4:13down. And by the way, the same applies
4:15to digital products. You could be the
4:16best at creating products, marketing,
4:18and sales, but if you pick the wrong
4:19topic from the start, none of it
4:21matters. The foundation of any
4:23successful digital product is picking
4:24the right topic and ensuring that people
4:26actually want to buy it. And this is
4:27where most people fail. They create
4:29something that they think people want
4:31instead of something people have already
4:33proven to buy. Now, when it comes to
4:34choosing your topic, you really have two
4:36options. The first one is picking a
4:38topic that relates to your skill,
4:39experience or expertise. So, if you have
4:41any interest, experience or skills, ask
4:44yourself these three questions. What are
4:45your interests? What skills do you have?
4:48And what do you do in your spare time?
4:50But this doesn't mean that you need to
4:51be an expert. You just need to be one
4:52step ahead of someone else. I mean,
4:54think about it this way. If you're good
4:55at Canva, you can help people learn how
4:57to use Canva. If you're skilled at
4:59creating PowerPoint presentations, you
5:01can go ahead and teach that. If you are
5:02a mom and you want to help people learn
5:04how to cook, you can share your recipes
5:06and cooking techniques as a digital
5:08product. The truth is, it doesn't matter
5:09if you're a level 10 at something who's
5:11helping someone who's at a level eight
5:13or if you're a level three helping
5:15someone at a level one. Both are equally
5:17valuable because it's not about you
5:18being an expert. It's about who you're
5:20helping and making sure that you are a
5:22few steps ahead of them. For a digital
5:24product to be valuable, you just need to
5:26be able to help someone who's in need.
5:28As long as you're ahead of where they
5:30are and you can solve a problem that
5:31they have, that is all that matters. The
5:34best way to think about this is to start
5:36with your audience in mind. Ask yourself
5:38who would you want to help and what
5:39problem they struggle with and then
5:41reverse engineer from there. You could
5:43even go a step further and speak to
5:44people you know who are a part of that
5:46demographic. That is the first path that
5:48you can take. But at this point, I'm
5:50sure you're thinking, "I don't really
5:51know what I could provide value with, or
5:53I don't have any special skills or
5:54expertise." And this is where option two
5:57comes in, which is letting AI pick the
5:59topic for you. But this isn't random.
6:02There's an entire method behind this.
6:03And this is why it's important that you
6:05actually use specialized tools that have
6:07this capability. Now, once again, I'm
6:09going to listen to your feedback. So,
6:10you just tell me if you want it. If you
6:11want me to make an entire video going
6:13even deeper into the key steps to
6:15actually get rich with AI during the AI
6:17gold rush, comment AI down below. Once
6:20again, if I don't get that many
6:21comments, I will make the video. If
6:22that's something that does interest you,
6:23let me know and I'll create that video
6:25for you guys. Now, back to the topic of
6:26the video. Because nowadays, there are
6:27tools that can scrape the entire
6:29internet and the entire market. Meaning,
6:31they don't just have information. They
6:33have all the information out there,
6:35including what digital products are
6:36currently selling and which ones aren't.
6:38And what's even better is that these
6:40same AI tools can synthesize all of the
6:43valuable information that exists on any
6:45given topic and package it all into one
6:48comprehensive digital product. This
6:50means that you don't actually need to be
6:51personally associated with a topic for
6:54your product to be valuable. The value
6:56comes from the AI conducting all the
6:57research and development for you and
6:59turning it into a solution that solves
7:02someone else's specific problem. And by
7:04the way, this is what the generate
7:05random ideas feature inside of
7:07Synthesize actually allows you to do.
7:09This is the level that AI has gotten to
7:11because you no longer need to worry
7:13about not knowing what topic to pick
7:15because these tools can now give you
7:16recommendations based on what's already
7:19working in the market. So that way you
7:20don't need to play any guessing games.
7:22You don't need to be a genius. You don't
7:23need to be a visionary. You just let AI
7:25look at the data for you because the
7:26data doesn't lie. And the right AI tool
7:29is like your own little analyst. And
7:31here are some digital product ideas that
7:33are crushing it right now. We have AI
7:35prompt packs. With this one, you give
7:36people the prompts that will allow them
7:38to get AI to do the work for them
7:40instead of them having to pay someone 10
7:42times more to do the job for them. Next,
7:44we have website templates. I remember
7:45back in the day when I wanted to create
7:47my first website, it was incredibly
7:49difficult to figure out. The demand for
7:51this exists because everyone wants a
7:53website, but no one actually wants to
7:54build one from scratch. Next, we have
7:56lead magnet templates. Most creators
7:58desperately need these for their funnels
8:00and list building. You could be the one
8:02providing them with a template for it.
8:04Next, we have social media automation
8:05tools. Time-saving tools like mass
8:07unfollow box, lead scraping tools, DM
8:09automation setups for many chat, and
8:11close friend monetization hacks to help
8:13creators add all followers to their
8:15close friends automatically instead of
8:17doing it manually. These are all things
8:19that creators need desperately. And by
8:20the way, I even see people white
8:22labeling other people's software and
8:24selling it as their own product. So you
8:25can actually strike up an agreement with
8:27software owners to rebrand their tools.
8:30Companies like AutoDS and System IO
8:32allow you to do this. So whether you
8:34choose a topic based on your own
8:36experience or you let AI guide you to a
8:38profitable opportunity, what matters is
8:40that you're solving a real problem for
8:42real people. But here is a golden nugget
8:44that I want to give you on this.
8:46Regardless of which option that you go
8:48for when you're deciding on your product
8:50idea, always go a level deeper. It's
8:52what I call finding your unique value
8:54zone. Think of it like three layers.
8:56You've got your market, your niche, and
8:58your UVC. For example, within digital
9:00planners, I could create a wedding
9:02planner or a daily accountability
9:04planner. Let's say I created a wedding
9:05planner. Within that, I could go even a
9:08layer deeper and focus on creating a
9:10wedding budget tracker for couples
9:12planning destination weddings. Are you
9:14starting to see how powerful this is?
9:16The deeper you go and the more specific
9:18you get, the better? Because this will
9:19make your product truly stand out. For
9:22example, when someone who's planning
9:24their destination wedding finds your
9:26wedding budget tracker, they immediately
9:28think, "Wow, this was made just for me."
9:30And that is what turns casual browsers
9:33into buyers. But once you have a topic
9:35in mind or you're torn between a few
9:38topics, there's one more key step you
9:40need to take. You need to validate your
9:42idea. In other words, you need to make
9:43sure that people will actually want to
9:45buy what it is that you're selling.
9:46Skipping this step is like setting sale
9:49without a compass. Now for this you also
9:51have two options. You can either do the
9:53validation process manually or you can
9:56use specialized tools that speed up this
9:58process. First let me show you how to do
10:00it manually so that way you can
10:01understand the step-by-step logic behind
10:04it. Then I'll explain how AI can
10:06automate this for you. The first method
10:08is ClickBank research. So what you want
10:10to do is you want to head over to
10:11ClickBank and look at what digital
10:13products are already selling in
10:14different categories. ClickBank is a
10:16platform that allows you to get
10:17real-time data on successful digital
10:20products. Here you need to pay attention
10:22to the gravity score of different
10:23products. This metric basically tells
10:25you how many affiliates are successfully
10:27selling this product. If a product has a
10:29high gravity score, it means that it's
10:31converting well and has high demand. And
10:34by the way, I did a screen recording
10:35earlier today. So, as I'm talking about
10:36this, I'll just have the team overlay
10:38that on top so you can get a visual
10:40representation of what it is that I'm
10:41talking about. Method two is actually
10:43Facebook ads library validation. So
10:45next, we're going to further validate
10:47your product idea by browsing the
10:49Facebook ads library. This is a gamecher
10:51that most people don't even know about.
10:53In the Facebook ads library, search for
10:55keywords related to your topic. For
10:57example, if you're thinking of selling a
10:58notion digital product, search notion
11:01digital product. From that, here is what
11:03I want you to look out for. Things such
11:05as how many different advertisers are
11:07running ads for similar products. How
11:09long have these ads been running?
11:10Because if an ad has been running for
11:12months, it's likely profitable. Next is
11:14the variety of ad creatives. Just so you
11:16understand, when there's more
11:18variations, it usually indicates to
11:20profitability because it means that they
11:22are testing creatives and the ads are
11:24actually working. You need to understand
11:25that people wouldn't keep spending money
11:26if they weren't making money back. So,
11:28this is all the validation that you
11:30need. By the way, there's even a Chrome
11:32extension called Ad Sparrow that shows
11:34you how long ads have been running and
11:35how many variations exist. Once again,
11:37I'll get my team to overlay screen
11:39recording from earlier so you can get a
11:40representation of what this looks like.
11:42Alternatively, you could also just go
11:44directly to the source, visit platforms
11:46where people are hosting their digital
11:47products like Etsy, and many more.
11:50On WP, for example, you can actually
11:52sort by product category and filter by
11:54most money made to see which products
11:56are selling the most. The point is, if
11:58you do all of this, there is simply no
12:00way you can pick a bad topic for your
12:02dig product. Let me give you a perfect
12:04example of this. There's a creator
12:05called Mr. Notion who helps people
12:07become more organized by using Notion.
12:09inside his digital product. He provides
12:11notion templates to help people solve a
12:13clear problem that they have. If I were
12:16struggling for ideas, I could literally
12:17just take the same idea and create a
12:19digital product around it. It is that
12:21easy. Now, if you want to take it a step
12:22further, you could even look at his
12:24reviews, look at what people dislike
12:26about his product and just make yours
12:27better. That is step one of the process.
12:30But remember, I told you there is an
12:31easier way to do this. All of this can
12:34now be automated with AI. For example,
12:37Synthesize AI cross-references
12:39ClickBank, Facebook ads library, and
12:41multiple other data sources to identify
12:44profitable opportunities. It tells you
12:46what topics are working and validates
12:48the market demand. This will save you
12:50hours, tens of hours, sometimes even
12:51hundreds of hours of manual research.
12:54But if you want to, you can also still
12:56do it manually if you prefer. Now, at
12:58this point, I hope that you're starting
12:59to see that when you pair the road map
13:00that I'm giving you today with the right
13:02tools, this whole process becomes
13:05incredibly straightforward. When you
13:07validate your idea, there's simply no
13:09way that you can fail. I mean, think
13:11about it. If someone is already making
13:12money with a similar product, why can't
13:14you? And this brings us on to step two,
13:16which is store page creation. Because
13:18once you've validated your topic, you
13:20need to create a store page. And here is
13:22why I recommend doing this before you
13:24actually go ahead and create your
13:25product. You see, creating a store page
13:27forces you to really think about what
13:29you're going to sell and whether or not
13:30it's something you want to do. When you
13:32start writing out your product
13:33description, outlining the problems that
13:35you're solving, and thinking about your
13:37target audience, you will quickly
13:39realize if this topic aligns with what
13:41you want to do. Now, if you get halfway
13:43through and think, you know what, this
13:44is actually not for me, you can always
13:46go back to the drawing board and select
13:48another topic. Remember, creating the
13:50product itself with AI is super easy and
13:52quick. So you can literally spin the
13:54wheel as many times as you want. Both in
13:57terms of what product you're going to
13:58create as well as what topic you select.
14:00And creating your store page is the best
14:02way to get a good feel for this. When it
14:04comes to your store page, I want you to
14:06think of this as your digital real
14:07estate. It's where people will see what
14:09you have to sell. So it needs to look
14:11professional and trustworthy. I mean,
14:13just think about it like this. When you
14:15walk past a physical store, if it looks
14:17nice and you see something that you
14:19like, you are 10 times more likely to go
14:21in and buy something. your digital store
14:24page works the exact same way. Nowadays,
14:26there are many platforms that allow you
14:28to host your digital product, including
14:29Etsy, Gumroad, and many, many more.
14:32Now, just a full disclaimer for those
14:34who may not be aware. Obviously, I'm the
14:36co-owner of WO, so it is my personal
14:37favorite, and you can take that with a
14:39pinch of salt, but you can always test
14:41all the ones I've mentioned above and
14:42just see which one aligns with what you
14:44want to do and which one you actually
14:46prefer. I like because it's
14:47specifically designed for digital
14:48products and it handles everything for
14:50you under one roof. Not just hosting,
14:52but also payments, delivery, customer
14:54support, and analytics. It's like having
14:56an entire ecosystem built specifically
14:59for online entrepreneurs. Now, I look at
15:01the backend data of every single
15:02day. So, what really excites me about
15:04recommending isn't just the platform
15:06itself. It is the opportunity that
15:08exists there right now. Here's a very
15:10cool statistic that should get you
15:12excited. There are currently 571,000
15:15customers on but only around 10,000
15:17sellers. Think about what that means for
15:19you as someone looking to sell digital
15:21products. There are hundreds of
15:22thousands of people actively looking for
15:24solutions to their problems and willing
15:26to spend money on digital products, but
15:28not enough people actually creating
15:30those solutions. It is literally a huge
15:33supply and demand imbalance waiting to
15:35be filled. And you could be one of the
15:37people who steps in to serve that demand
15:39just like these guys. Now, regardless of
15:41which platform you choose, you will need
15:43to create an effective store page. For
15:45your store page, all you need is a clear
15:47headline that speaks to your customers
15:49pain or desire, as well as a VSSL video,
15:51which breaks down what your product
15:53does, who it helps, as well as what
15:55people get inside, and why they should
15:57act. Now, I hope you notice how this
15:59page clearly communicates the problem
16:01being solved, the solution being
16:03offered, and the value people will get
16:05inside. But once again, you don't need
16:06to figure this out on your own because
16:08there are tools like Ghost Writer OS
16:10that do this for you while also
16:12eliminating all the guesswork. There's
16:14an agent specifically designed to help
16:16craft the copy for your landing page.
16:18And for me personally, having this tool
16:20is like having an expert copywriter at
16:22your fingertips at all times. So, now
16:25that you understand your W store page,
16:28it's time for us to go over how to
16:29create the product you're going to be
16:31selling on there. And unfortunately,
16:33this is the step that scares most
16:34people, actually creating the product.
16:36But here is the secret. It's much easier
16:38than you think, and you have way more
16:40options than you realize. But before we
16:41dive in, I want you to imagine this.
16:43Close your eyes for a second. Imagine
16:45you have this money printing machine in
16:47your house. Every time you spin it, it
16:49prints money on demand. That money goes
16:51straight into your bank account. No
16:53questions asked. And best of all, you
16:55get unlimited spins. If you could insure
16:57the machine in case it breaks, would you
16:59do it? And how many times would you spin
17:01it? I mean, you probably spin it
17:02unlimited times, so you get unlimited
17:04money, right? Well, with the power of AI
17:06in digital products, that machine does
17:09exist. The beautiful thing about digital
17:10products is that when paired with AI,
17:12they behave just like that money
17:14printing machine. You get unlimited
17:16spins. There are tools which not only
17:18give you validated topics, but also
17:20create the entire product for you in
17:22just a few minutes. And by the way, this
17:24is exactly where most people get caught
17:26in the trap because they spend months
17:28creating an entire course, recording
17:30hours of content, building something
17:32massive only for it to not work. They
17:34get caught in what I call the
17:36perfectionism trap before even knowing
17:38if there is a demand for what they are
17:40building. So my goal today is to help
17:42you avoid that. I do not want you to
17:44make the same mistakes that I had to go
17:45through when I was creating my first
17:47digital product. I want you to save the
17:49hours of trial and error because unlike
17:50what most people say, it doesn't have to
17:53be hard all the time. And I call this
17:55the rapid testing methodology. The
17:57premise here is very simple. First, you
17:59will launch a minimum viable product, an
18:01MVP, as soon as possible in order to get
18:04proof of concept. Once you get proof of
18:06concept, that is when you double down on
18:08what works. So, if you watched my build
18:10a oneperson business as a beginner
18:12video, you now know that people who
18:14succeed in business are the ones who are
18:16willing to ship stuff even when it's
18:18imperfect. Because the truth is the V1
18:20of your product is not going to be the
18:21best version of it. It wasn't for me and
18:23it's not going to be for you. So, stop
18:25focusing on perfection and start
18:27focusing on progress. So, for the sake
18:29of this video, I'm going to use the
18:31example of an ebook because I recommend
18:33starting with something that is easy to
18:35create and cheap to sell. An ebook is
18:37what I call a gateway product. The
18:39reason for this is that it's the
18:41quickest way to proof of concept. It's
18:43cheap and easy to make, but it's great
18:45for delivering value to people and
18:47building trust. So, once you start
18:48getting some quick wins under your belt,
18:50you can then turn your successful ebook
18:52into a course or something more
18:53intricate. Once again, with the right AI
18:56tools, you can create an ebook without
18:58all the guesswork and long hours.
19:00Synthesize AI creates the copy for your
19:02ebook by synthesizing all of the
19:03information out there for your topic. It
19:05packages everything in a logical way,
19:08delivering a valuable, ready to sell
19:10product. And if you want to customize it
19:12even further, you can even take your
19:14ebook copy and add some more branding to
19:16it using Canva. Go to Canva and
19:18literally just search for A4 ebook
19:19templates. There are thousands of ebook
19:21templates on there. You can literally
19:23just paste your ebook content and design
19:25it however you like. As you can see
19:26below, at this point, I hope you're
19:28starting to see how insane this is.
19:30Okay, none of this would have even been
19:32remotely possible just a few years ago.
19:34Before, you need to be an expert, known
19:37how to create a product, and spend
19:38months on end putting it together. Now,
19:40you can literally just spin the wheel
19:41however many times you want, and you can
19:43create as many digital products as you
19:45like until you've hit the jackpot. That
19:48is how powerful what I'm sharing with
19:50you today is. I have never shared this
19:52in this much detail, okay? So, I hope
19:55that you are still with me because it
19:57doesn't stop here because step four is
19:59generating traffic. Okay? Once you've
20:01created your product and you've
20:02transferred it to your store page, you
20:04now need to drive traffic to your
20:06product page. In other words, you need
20:07more eyeballs. Now, let me be clear
20:09about something. Having a great product
20:11is the foundation. But what separates
20:13successful digital product creators from
20:15everyone else is knowing how to get that
20:17product in front of the right people.
20:19The difference between a product that
20:21sits there collecting dust and the one
20:23that generates consistent sales comes
20:25down to one thing only, traffic. The
20:28good news is that you are about to
20:29create a digital product that solves a
20:31real problem and provides genuine value,
20:34which means that when the right people
20:36see it, they will want to buy it. The
20:38key is making sure the right people
20:40actually discover it exists. Just so you
20:42understand, the bottom line is this.
20:44Your goal should be to get as many
20:45qualified eyes on your offer as
20:47possible. If you look at the digital
20:49product industry, there are really three
20:50main methods that people use to attract
20:52qualified buyers to their offers. It's
20:54what I call the traffic trifecta. You've
20:57got influencer arbitrage, paid ads, and
20:59organic content. So, let me actually
21:01break these down one by one. Method one,
21:04influencer arbitrage. Influencer
21:06arbitrage is where you partner with
21:08micro influencers who already have a
21:10loyal audience. These influencers have
21:12between 20 and 50,000 followers, but
21:14often don't make enough money from their
21:16audience. Now, they might get the odd
21:18small brand deal here and there, but
21:19they're sitting with all of these
21:21followers with no way to monetize them.
21:24You can find these influencers and
21:25strike deals with them to promote your
21:28product. It is a win-win. They make
21:30money and you make sales. And this will
21:32get you your first one to three sales.
21:34And here is how to find them. Head over
21:36to Instagram. In the search bar, type in
21:38your niche or relevant keyword. Here you
21:41need to select micro influencers who
21:43align with your product. The reason for
21:45this is simple. they will only be able
21:47to sell your product to their audience
21:49if their audience is likely to be
21:51interested in what you sell. So, let's
21:53go back to our notion example from
21:54earlier. If you have a notion digital
21:56product that actually helps people
21:58become more organized, then it would be
21:59a great idea to partner up with an
22:01influencer who creates productivity
22:03content, posts about organization tips,
22:06or shares content about studying and
22:08work life balance. and that's because
22:09their audience already cares about being
22:11more organized, meaning they would
22:13naturally be interested in your notion
22:15templates. In this case, you would type
22:16in something like productivity. Once you
22:18found a micro influencer using the
22:20search method, you're going to use the
22:22suggested feature on Instagram to
22:24discover other similar micro
22:26influencers. As you can see above, this
22:28is the best method hands down because
22:30Instagram's algorithm groups smaller
22:32accounts together. So, when you look at
22:33suggestions from micro influencers,
22:35you're going to find other micro
22:37influencers. But if you start with
22:38accounts too big, their suggestions will
22:41also likely be too big. You can also
22:42find micro influencers by searching
22:44relevant hashtags related to your niche.
22:46So for example, hashtag cleanhouse,
22:48#fititlife, #coach. You can also look at
22:50these micro influencers who they follow.
22:52This gives you access to their network
22:54of creators who likely have overlapping
22:56audience. Now, once you've built a list
22:58of potential micro influencers you could
23:00partner up with, I want you to start
23:01reaching out to them as soon as
23:03possible. Your daily goal should be to
23:05find two to 300 influencers a day and
23:08reach out to at least 150 of them per
23:10day. Now, you want to focus on morning
23:11and evening outreach as influencers are
23:14often working during afternoon hours.
23:16Yes, this is a numbers game, but it's
23:18one that pays off when done correctly.
23:20So, do not slack off. But before you go
23:22ahead and start your outreach, make sure
23:25to qualify these micro influencers to
23:27ensure that they will be profitable
23:28partners in the first place. For this,
23:30head over to SocialBlade and enter their
23:32Instagram username. Here, you want to
23:34look out for several key metrics.
23:36Ideally, 20 to 50K followers. Sweet spot
23:38is about 30 to 40. You want to make sure
23:40they're not constantly promoting
23:41gambling or sketchy products. Active
23:44posting schedule with consistent
23:46content. Now, when it comes to
23:47engagement metrics, at least 3%
23:48engagement rate, because this tells you
23:50that their audience is interacting with
23:52their content, not just passively
23:53scrolling past it. 10K plus views on
23:56recent reels. And you want the real
23:57views close to or even higher than the
23:59follower count. Active story views that
24:02match their follower size. And then you
24:04want to look at their posting
24:05consistency as well because you want
24:07influencers who post regularly because
24:09it shows that they are actively staying
24:11in touch with their audience. On
24:12SocialBlade, you can also see how many
24:14followers they were losing or gaining in
24:16the last few days or weeks, which gives
24:18you a pretty good idea of whether or not
24:20their audience is growing or actually
24:21shrinking. Now, I compiled a list of red
24:23flags and green flags to look out for.
24:24Red flags. Purchase followers. You can
24:27actually check SocialBlade for
24:28suspicious follower patterns. Declining
24:30follower count over the past 30 days.
24:32Low engagement despite high follower
24:34count or constantly promoting gambling
24:35or get-richqu schemes. Now, for good
24:37candidates, you want someone who posts
24:39lots of stories and shares day-to-day
24:40life. You want an engaged audience that
24:42comments and interacts. You want an
24:44audience that is aligned with your
24:46product. You want an audience age 17
24:48plus with priority on older
24:49demographics. And we can actually even
24:51get more technical with this because
24:52before you commit to working with a
24:53micro influencer, calculate your
24:55expected return using what I call the
24:57viability calculator. This is really
24:59going to help you gauge whether or not
25:01the partnership makes sense for you.
25:02Now, when you are in contact with the
25:04influencer, ask them how many story
25:07views that they typically get. Let's say
25:09you've been speaking to a micro
25:10influencer and they tell you that they
25:12get on average 35,000 story views as an
25:14example. You want to actually multiply
25:16their story views by their engagement
25:17rate that you get from SocialBlade. So,
25:19if they have a 23% engagement rate,
25:21that's 35,000 times 0.23, which comes
25:24out to 8,50. This represents the number
25:26of people who could potentially interact
25:28with their story and click on your link.
25:30Now, you want to multiply that number by
25:32your expected conversion rate. Always be
25:34conservative here. Let's say that 4% of
25:36their audience converts. So, that is
25:378,50 candidates with a conversion rate
25:40of 4% and that's 322 potential sales.
25:43So, if your product is, let's say,
25:44priced at $85, that is 322 *85. So that
25:48is $27,370
25:51in potential revenue. And the coolest
25:53thing is you literally don't even need
25:54to pay them upfront because remember you
25:56are partnering up with an influencer who
25:58has an audience but they are just
26:00struggling to monetize it. And that is
26:02exactly where you come in. You will
26:04provide them with a product that their
26:05audience is already begging them for.
26:07Then once you've identified and
26:09qualified your target influencers, all
26:11you have to do is reach out to them.
26:13Now, for this, keep your initial message
26:16simple and professional. And remember
26:18what I said about the optimal outreach
26:19times. Now, when it comes to reaching
26:21out to micro influencers, here are a few
26:24template messages that you can use. Hey,
26:26Sophia, I have a partnership proposal
26:28for you. What's the best way to discuss
26:29it with you? Or, hey, John, I'm looking
26:31to collaborate with you on a
26:32commissionbased promotion. Are you
26:34opening to hear more about it? Now, if
26:35you want some more plug-and-play
26:37messages and my outreach tracker, I'm
26:39going to leave this down below for you.
26:40The key to good outreach is to be very
26:42direct about it being a paid partnership
26:44while remaining friendly and
26:46professional. And for your initial
26:47message, you can send it via DMs or just
26:49reply directly to their story. Replying
26:51to their story is an advantage because
26:52they actually get a notification from
26:54it. Now, once you've reached out to
26:55people, follow up two to three times per
26:57day. So, morning, afternoon, evening for
26:59a maximum of 3 days. After 3 days, if
27:01you don't get a response, just move on
27:02to the next influencer. Remember, like I
27:04said, this is a numbers game. When an
27:06influencer responds positively, you need
27:08to collect some additional metrics
27:10before moving forward. You want to go
27:11ahead and ask them their active story
27:13views, average age of audience, top
27:16audience location, gender breakdown,
27:18story views for the last 7 days, and
27:20then link clicks from stories last 30
27:22days. These metrics will help you get a
27:24better understanding of how qualified
27:25their audience is relative to your
27:27product and the strength of their
27:29relationship with their audience. Now,
27:31to be safe, make sure to always cross
27:33reference these with SocialBlade to
27:35verify their claims. Now, as you send
27:37more messages, you're going to start
27:38getting some opportunities over the
27:40lines. So, for structuring deals, start
27:42with a commissionbased partnership.
27:44Typical commission rates are 30 to 60%
27:46of each sale. And the reason that you
27:48can do this is because there are no cost
27:50of goods for digital products. This
27:52means that you only pay when they make
27:54sales for you. So, that way, you don't
27:55have to pay them anything upfront. Like
27:57I said, it still makes sense for them
27:59because just like they're providing you
28:01with the audience, you are providing
28:02them with a product that will allow them
28:04to monetize that audience. Listen, as
28:06you know my philosophy on this, unlike
28:07all these other gurus out there, I'm
28:09never going to try to encourage you to
28:11take massive risks when you first start
28:13out. And this is exactly why I really
28:15like this approach because there is
28:16little to no risk when you first get
28:18started with it. Now, once an influencer
28:20agrees to work with you, you're going to
28:21create their affiliate link on a
28:22platform like for example, and they
28:24get a commission based on how many sales
28:26that they get you. Then, you will
28:27provide them with all the infrastructure
28:29on how you want them to promote your
28:30digital product to their audience. The
28:32process here is very simple. You're
28:33going to get them to post a threetory
28:35sequence on their Instagram. This
28:36sequence is designed to feel natural to
28:38their audience while effectively
28:40promoting your product. And here is the
28:42general structure that I want you to
28:43follow. Story number one is the
28:45survey/warmup. This is creating
28:47curiosity without mentioning the product
28:49itself. Use a poll like I found a way to
28:51make $1,000 a month with your solution.
28:53Poll: Do you want me to show you? Story
28:55two is method and results. Reference the
28:58winning poll. Show proof/screenshots.
29:00Briefly explain the methodology. After
29:02weeks of testing, I decided to share
29:04this with you guys. Story three is the
29:06call to action. Create urgency and
29:08provide clear instructions. I managed to
29:10get some access to this tool for my
29:12followers. First come, first- serve
29:13basis plus link. Now, with the natural
29:16eb and flow of this story sequence, it
29:18doesn't feel salesy at all. Instead, the
29:20goal is to spark curiosity. And this
29:22method works super well. This Brazilian
29:24guy, Natan, has made millions with
29:26influencer arbitrage using this exact
29:28threetory method sequence. By the way, I
29:31even use story sequences myself all the
29:33time. They work extremely well. The same
29:35principle for you. The only difference
29:37here is the structure that you will
29:38follow and the fact that you're
29:39leveraging someone else's audience if
29:41you don't have one yet yourself. By the
29:43way, this is the sort of stuff that we
29:44help our clients inside of Metize with.
29:46Now, I'll be honest with you. This is
29:47just a YouTube video, so I'm trying to
29:48fit as much as I can in here, but inside
29:50of Metize, that's where we give away all
29:51the software, all the tools, all the
29:53plug-and plays, the scripts, the cheat
29:54sheets, like literally everything to
29:56have AI and the software do 95% of the
29:58heavy lifting for you. And at this
29:59point, you're wondering, how can you get
30:01into monetize? Unfortunately, you can't.
30:02It's closed. But hopefully, this video
30:04is giving you the skeleton and the
30:05structure to understand how this pieces
30:07together. Now, going back to the point
30:08of the video, the beauty of this
30:09approach is that you are targeting
30:11influencers who don't really know how to
30:12monetize their audience and you are
30:14giving them a way to do so. You're
30:15giving them an opportunity and in turn,
30:18you're leveraging the influencers's
30:19existing relationship that they have
30:20with their audience. People already
30:22trust them. So, when they recommend your
30:24product, it carries a lot more weight
30:26than any traditional advertisement.
30:27Influencer arbitrage is the key to
30:29getting your first few sales as well as
30:31proof of concept. Once you have this,
30:33you can then move on to step two and
30:35start reinvesting some of your profit
30:36into paid advertisement. And this brings
30:39us on to method two, paid ads. Step two
30:41is all about reinvesting your profits
30:42from step one. Paid ads are all about
30:44paying to get placed in front of the
30:46right people. Now, don't worry about ads
30:47too much for now. I'm just going to give
30:48you some context of how to actually go
30:50about it. For now, focus on influencer
30:51arbitrage as that alone should get you
30:53your first one to three sales. Once you
30:55have proof of concept and some profit to
30:56reinvest, here is what you can do. You
30:58have two options here depending on the
31:00type of traffic you want to attract.
31:01Google ads or Facebook ads. Google
31:04search ads work like this. You pay for
31:05Google to show your website when someone
31:07searches for keywords related to your
31:09solution. Now, if you search for
31:10literally anything on Google right now,
31:12you will notice the first three results
31:14are always ads. The beauty of Google
31:16search is that you are targeting people
31:18already looking for a solution to their
31:20problem. So, they are far more likely to
31:22buy. Now, here is how this works. If
31:24your digital product helps people
31:25organize their lives with notion, you
31:27pay to show up when someone searches how
31:29to organize my life or notion templates
31:31for productivity. Setup process is quite
31:32easy. You want to use tools like Google
31:34Trends or Uber Suggest to find what
31:36people are searching for. You start with
31:38your product price as your daily budget.
31:39So, if your product is $30, start with
31:41$30 a day. Use AI tools to create your
31:44ad headlines. Remove irrelevant search
31:46terms that don't convert like notion
31:47sound effects if you're selling
31:49productivity templates. And like that,
31:50Google search is quite easy to be
31:52honest. Facebook is a different beast
31:53because you aren't actively searching
31:55for solutions. Instead, you need to grab
31:57someone's attention first. These people
31:59are already scrolling through social
32:00media, not looking to buy something. So,
32:02your ad needs to stop them and peique
32:04their interest. For this, you want to
32:06create five image ads and five video
32:08ads. Here, you could even ask the
32:10successful micro influencer you
32:11partnered up with in method one to
32:13create video content that you can use.
32:15Then, you want to set up campaigns
32:16optimizing for sales with your product
32:18price as the daily budget. You want to
32:20let it run for seven days and analyze
32:22which ads perform best. Then create more
32:24variations of those and pause your worst
32:27performers. By the way, just like all of
32:29the other steps we've covered today, AI
32:31helps you with all of this. Tools like
32:32Ghost Writer can create your entire ad
32:35copy and all of the headlines for you.
32:37Now, while paid ads can be a great
32:39strategy after you've made your first
32:41few sales, there's one other method that
32:43works very well, especially when paired
32:45with paid ads. The third and final
32:47method is organic content. Organic
32:49content is without a doubt the best way
32:51to sell digital products at scale. It's
32:53what has allowed me to build my personal
32:55brand and get all the benefits that come
32:56with it. I call it the unlimited money
32:59glitch. You see, when you have a loyal
33:00audience that is interested in the
33:01topics you talk about and the problems
33:03you solve, it gives you the ability to
33:06sell anything of value to them. It isn't
33:07a secret that this method has been and
33:09continues to be my competitive advantage
33:11in the online space. I've literally made
33:13well over seven figures from one YouTube
33:15video alone in the past. And I want to
33:17make it clear. I'm not saying this to
33:18brag. I just really want to show you
33:19that it is the strongest method longterm
33:22because it works for you 24/7. A single
33:24piece of content can bring customers for
33:26months or even years after being posted.
33:28In fact, the same video I just mentioned
33:30didn't get me those crazy results until
33:32years after I posted it. But here is why
33:34I've made content the third method in
33:36step four. Content takes time to
33:38compound. It requires incredible
33:39consistency and has a steep learning
33:41curve. When you're starting out, you
33:43need quick wins first. But here is the
33:45biggest misconception that people have
33:47when it comes to creating content. They
33:49think that to make money, they need to
33:50show their face. And I would actually
33:52argue the opposite. If you want to go
33:53the content route, I recommend you start
33:55faceless. Despite what people think,
33:57it's actually an advantage to not show
33:59your face in your content at the start.
34:01Faceless content gives you the
34:03flexibility to create content on
34:05different topics until you find your
34:06proof of concept. Remember the slot
34:08machine I told you about earlier? Well,
34:10this is where it becomes even more
34:12powerful. With faceless content, you can
34:14create content on different topics or
34:16even sell multiple digital products
34:18without people associating you with just
34:20one specific niche or product. And if
34:22you need to pivot or change direction,
34:24that's completely fine because your
34:26audience isn't following you for your
34:27face. They are following your content
34:29for the value that you provide. And I'll
34:31give you a perfect example. There's this
34:33YouTube channel called Business Basics.
34:35It's a channel I've been following for a
34:36while. They're completely faceless. And
34:38the reason I've been following them for
34:39so long is because they keep me up to
34:40date with what's going on in the world.
34:42They cover world news, everything from
34:44geopolitics to real estate issues in
34:46different countries, and I keep coming
34:48back because the value that they
34:49deliver, not because who's sharing it.
34:51And here's how this works in practice. I
34:52want you to think of it like a funnel.
34:54Your content attracts the right people
34:56and nurtures them with time. Those who
34:58are ready to buy can buy and those who
34:59need more time get further nurtured. For
35:02this reason, the number one rule of
35:03content is to make sure that it's
35:04intentional. In other words, create
35:06content that's directly related to the
35:08problem that your digital product
35:10solves. So, let's use the Notion ebook
35:12as an example. Again, you could create
35:14content showing how organized you are
35:16using Notion, demonstrate the templates
35:18in action, and show before and after
35:20scenarios of productivity improvements.
35:22With time, you attract more people who
35:24are interested in this topic and would
35:26therefore want to buy your Notion
35:28organization digital product. It takes
35:30time, but these are the stages you must
35:31take them through. First is attract.
35:33Your content draws in people who have
35:35the problem that you solve. Next is
35:37provide value. They get genuine help
35:38from your free content and start to
35:40trust you. From there, there's interest
35:42built. As they watch more of your
35:44content, they want to know more about
35:45your methods and then they convert. You
35:48include a CTA to give those who are
35:49ready to buy an easy way to buy your
35:51product. And here is the bottom line.
35:54When people see the value you're
35:55providing for free with your content,
35:56they naturally want access to the full
35:58system. I mean, just look at what these
35:59faces creators have been able to do on
36:01recently. Now, when starting out, I
36:03would recommend you create short form
36:04content on a platform like YouTube,
36:06Instagram, or Tik Tok. For this, you can
36:08literally just model viral pieces of
36:10content from other creators and emulate
36:12that for your own niche. Then just add a
36:14CTA to help people take the next step
36:16and buy your ebook, just like this guy
36:18who shares how he used to struggle with
36:20content creation until he started using
36:22this Notion content planner. And then at
36:23the end of the video, he actually then
36:25uses a CTA telling people to click the
36:28link in his bio if they want access to
36:30the planner. The beauty of digital
36:32products is that you can easily show
36:33people your product in action in your
36:35content, which helps build trust and
36:37provide value. Or look at all of these
36:40other creators who are using this exact
36:41method to sell their digital products.
36:43And by the way, Notion for productivity
36:45is just one specific digital product
36:46example that I've shown you here today.
36:48By the way, I have even seen people
36:50succeed by adding content on Pinterest
36:52and then linking their products from
36:54there. So irrespective of which platform
36:56you pick, make sure you focus on one
36:58platform first you master it and then
37:00you can think about expanding further to
37:01become omniresent. And when deciding
37:03what platform to start with, think about
37:05where your ideal customers spend most of
37:07their time. That is literally the entire
37:09process. Look, what I've given you here
37:10today is what you need to move forward.
37:12I know we covered a lot, but it's
37:14actually quite simple if you follow the
37:15step by step. Make sure you've taken
37:17some notes and remember you can always
37:18come back to this video at a later date.
37:20You now have the road map and you now
37:22know that in order for you to implement
37:23everything as quickly as humanly
37:25possible. You just need to pair that
37:27with the right tools as we discussed.
37:29But here is what I need you to
37:30understand. Information without action
37:33is worthless. Most people will watch
37:35this video, think it's interesting,
37:36maybe even bookmark it, and then do
37:38nothing with it. They're going to find
37:40excuses. They're going to convince
37:41themselves that they need to learn more
37:43first. That they'll wait for the perfect
37:45time. I'm sorry to break it to you, but
37:47the perfect time doesn't exist. The best
37:49time to start was yesterday and the
37:51second best time is right now. And just
37:53remember what Jensen, the CEO of Nvidia
37:56said, if you are not using AI, you are
37:59going to lose to someone who is plain
38:01and simple. The window to position
38:03yourself is closing and it is closing
38:05fast. Throughout the years, I've learned
38:07that the biggest limitations are almost
38:10always mental. And I learned this the
38:12hard way. The markets are massive. The
38:14opportunities are real. And the tools
38:16are out there to be used. What stops
38:18most people is the ceiling they put on
38:19themselves in their own minds. I can
38:22tell you from personal experience, every
38:24major breakthrough in my business came
38:26from combining a step-by-step process
38:28with the tools and taking action. And it
38:30all started with what I believed was
38:32possible for myself, from raising my own
38:34internal ceiling. And I'll be very
38:36honest with you, your first sale might
38:38take a few weeks. Hell, it might even
38:40take a few months. But once you get it,
38:42once you prove to yourself that this
38:43actually works, everything changes. That
38:46first sale opens the door to a
38:48completely different life. Because just
38:50remember, if you can get one sale, you
38:52can get 10. If you can get 10, you can
38:54get a hundred. But none of it is
38:56possible without taking that first step.
38:58So the question I have for you is this.
39:00Are you going to be one of the people
39:02who takes action or who wishes that they
39:04had? And with that being said, I hope
39:06you enjoyed today's video. Go ahead and
39:08leave a comment down below. Let me know
39:09what you thought of the video. Drop a AI
39:11comment if you want me to make that next
39:12video for you for next week. And as
39:14always, I'm watching from afar and I'm
39:16rooting for you.

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