Content Tab in Analytics (Sort by Videos, Shorts, Live or Posts) — Transcript

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1. 0:02In this video, we'll walk you through the Content tab in YouTube Studio Analytics.
2. 0:07With this tab, you can easily find data for your videos, Shorts, live streams,
3. 0:12and posts all in one place, so you can compare analytics
4. 0:16for different content types and see what's working with your audience.
5. 0:19The "Content" tab is tailored for you and depends on the type of content you post.
6. 0:24There are chips for "All", "Videos", "Shorts", "Live", and "Posts",
7. 0:30which let you easily see metrics for each content type.
8. 0:33First, let's walk through the "All" view.
9. 0:36This chip combines analytics for all your different content types,
10. 0:39so you can see how your uploads are performing
11. 0:42against each other, which can help you make decisions
12. 0:44about what kind of content to make, you can see a breakdown of your views,
13. 0:49how viewers find you and information about Remixes
14. 0:53or your channel content used to create Shorts.
15. 0:55Now, let's take a look at the "Video" chip.
16. 0:58Here you'll see overall "Views" on your videos,
17. 1:01"Impressions", "Click-through rate", and "Average view duration".
18. 1:06You'll also see your "Top videos" by views and you'll see the different ways
19. 1:10your viewers are finding your videos, overall or from "YouTube search terms",
20. 1:16suggested, "Playlists featuring your videos",
21. 1:20"External sites or apps", and more.
22. 1:23Lastly, there's "Key moments for audience retention"
23. 1:26on your latest videos, here you'll see the percentage
24. 1:28of your viewers still watching after 30 seconds,
25. 1:31"Top moments", "Spikes", and "Dips".
26. 1:35Next, the "Shorts" chip.
27. 1:37First you'll see "Views", "Likes", and "Subscribers".
28. 1:42You'll also see your "Top Shorts" by views.
29. 1:45You'll see how your audience found your Shorts,
30. 1:47like through the "Shorts Feed", external sources, YouTube search, and more.
31. 1:53There's also a section dedicated to Remixes.
32. 1:56On YouTube, a Remix is a Short that was created
33. 1:59by using part of someone else's content.
34. 2:01In this section, if your content has been remixed before
35. 2:04you'll specifically see how other people are using your content.
36. 2:07You'll see "Remix views", which is the combined number of views
37. 2:10across all Shorts that have used your content.
38. 2:13You can also see the number of times your Shorts have been used in a Remix
39. 2:16and "Your top remixed content".
40. 2:19Up next, the "Live" chip.
41. 2:21Here you can see your "Views", "Impressions", "Click-through rate",
42. 2:26and "Average view duration" for your live streams,
43. 2:28including while they were live and afterwards as replays.
44. 2:31You'll also see your top live streams with view counts.
45. 2:35Lastly, you can see how your viewers came to your stream,
46. 2:38overall or from "YouTube search terms",
47. 2:41suggested, "Playlists featuring your videos",
48. 2:45"External sites or apps", and more.
49. 2:47The last chip available in the "Content" tab is dedicated to posts.
50. 2:51Here you can check out "Post impressions",
51. 2:53and see how your different types of posts are performing,
52. 2:56such as "Top image posts", polls, text posts, and more.
53. 3:01The "Content" tab in Studio Analytics is a great way to compare and contrast info
54. 3:05about all your different types of content in one simple place.
55. 3:09This can help you see what your audience wants more of
56. 3:11and help you grow your channel.
57. 3:12If you're looking for more information about your top cards, playlists,
58. 3:16or end screens, check out "Advanced Mode" in Desktop Analytics.
59. 3:20For more information about the "Content" tab in Studio Analytics,
60. 3:23check out the links in the description.
61. 3:25Thanks for watching.