Comprar Tirar Comprar rtve — Transcript
Full transcript
- 0:00[Music]
- 0:08comprar tear our comprar la no en dos
- 0:11Milan fell premio de la academia de
- 0:12télévision una interesante trabajo que
- 0:15rubella como la mayoría de las empresas
- 0:17de Sena sus productos para que der a
- 0:19mucho menos para C incentive RL consume
- 0:22o F of lambs for general lighting
- 0:24service must not be guaranteed published
- 0:27or offered for nada valued enchiladas
- 0:30todo de empezar con la comida and yet
- 0:32it's one of the early and best examples
- 0:35of planned obsolescence the way the
- 0:37technology works is design well a crisis
- 0:40economic edemen lava cientos venti no a
- 0:41ver si priyo puso una ley qu yeah
- 0:43becerril AA solist MPA program ah de
- 0:45pretend rien que todos los productos
- 0:47tuvieran fecha de calidad para maximize
- 0:50our los beneficios y en er de empleo
- 0:52when obsolesce the desire on the part of
- 0:56a consumer to own something a little
- 1:00newer a little better a little sooner
- 1:03than is necessary
- 1:04en comprar tear our comprar hablan
- 1:06empresario singe any arrows economists s
- 1:08investigadores SE recupera am BOCES como
- 1:10la de toma service o mo buxie Steven
- 1:12European approach of the past where they
- 1:15tried to make the very best product and
- 1:17make it last forever the approach in
- 1:19America is one of making the American
- 1:21consumer unhappy with the product that
- 1:24he has njoy sabe anche las bombas ad
- 1:27Senen para der army laura's cuando
- 1:29podría hacer lo durante más de chien a
- 1:30nose que un sublimity el tiempo de vida
- 1:33utila las impress horas y que las medias
- 1:35Dana Elan prácticamente rompulus say
- 1:38dejaron de fabric are porque las mujeres
- 1:39no necesita bond compromise women were
- 1:41very happy with the fact that they
- 1:43didn't get runners in them unfortunately
- 1:46this meant that the companies producing
- 1:48the stockings were not going to sell
- 1:50very many comprar tear our comprar via
- 1:52hasta el pais africana lagana donde
- 1:55dillon Constanta meant a residuals desde
- 1:57octave endows behind the shipment of
- 1:58seven well we're trying to bridge the
- 2:00digital divide between Europe America
- 2:03and the rest of Africa and ghana of
- 2:05course but the reality is that these
- 2:08computers that are sent here simply do
- 2:10not work or similar dirigen nuestro
- 2:12documental de hoy en el que NOS muestra
- 2:14la sterols consecuencias medio ambiente
- 2:16lays de nuestro sistema que genera to
- 2:19Nellas de residue OSI New Deal meant a
- 2:21quickie qua pupa sauce a fini a
- 2:24compatible avec une planet fini soif you
- 2:28sue an economist comprar tear our
- 2:30comprar no recuerda también la fossa
- 2:32idea de la escuela de la felicidad otra
- 2:35vez del consumo desmos urado les
- 2:37invitamos a connoisseur algunas salad
- 2:38hace soluciones que están de batty endo
- 2:41para modificated Tikas is Austin Eva's
- 2:46[Music]
- 3:02you
- 3:06[Music]
- 3:07[Applause]
- 3:21Elle is Marcos de Barcelona pero podría
- 3:25ser cualquiera en cualquiera repartee
- 3:29save a encontrar con algo que okura cada
- 3:32dia a nofa tina's yo cara's de todo el
- 3:34mundo
- 3:36[Music]
- 3:54una pieza de la impress or avocado yell
- 3:57fabricante recomienda llevar al servicio
- 3:59técnico
- 3:59[Music]
- 4:01me own Technica fan diagnostic on
- 4:04diagnostic previ pero que diagnostic on
- 4:06quien SE arose miss eva seguramente
- 4:08sarah difícil de encontrar las pistas
- 4:10para poder a parabola real men trapper
- 4:13are linoleum oh la junta karappa Darla's
- 4:14parlando on sende Osen Veniero's tiene
- 4:17simply so does Dez de tren 1000 euros
- 4:19harp Rio un embrace hora catty multum a
- 4:23fall seated improv EO attack on Solaria
- 4:25God achama desi siempre Sora's Nova's a
- 4:27chic a sentient a un comprar IANA no ha
- 4:30penny oh no es que su a lead a que los
- 4:33tres pen lead or a su Haren comprar una
- 4:35nueva impress Ora see a septa Marco será
- 4:39una víctima más de la obsolesce ten sia
- 4:41programa de el motor secreto de nuestras
- 4:44Sociedad de consumo
- 4:46[Music]
- 4:49our role in life seems to be just to
- 4:50consume things with credit to borrow
- 4:52money to buy things from don't you
- 4:55no vivan dojin so she determine a pair
- 4:58in economic Passons Dola logic a no per
- 5:02quod vos satisfy leaders will make what
- 5:05poof quad
- 5:08those associated quasars kanji
- 5:11apotheosis a catastrophe so if the
- 5:13consumer does not purchase you know the
- 5:15economy is not going to grow
- 5:17[Music]
- 5:19planned obsolescence the desire on the
- 5:22part of a consumer to own something a
- 5:26little newer a little sooner than is
- 5:29necessary
- 5:31en este documental rubella ramos como la
- 5:34sol s10 sia programa de a definied Oh
- 5:37new estrus Vedas desde los años vent a
- 5:38cuando los fabricante z-- empezar una a
- 5:41cortar la vida de los productos para
- 5:43aumentar las ventas a la musica tart and
- 5:46bashang in the alpha tea leaves dollar
- 5:48of thousands to
- 5:51des googly demos que de senador de
- 5:53ingenieros severan for Todd Azad Akhtar
- 5:55nuevos valorous yoga demos was back to
- 5:59the drawing board and come out with
- 6:01something that was more fragile they
- 6:04time those things take time so when you
- 6:06finally paid for him there you something
- 6:08[Music]
- 6:10Konoe seremos una nueva generation de
- 6:12consumidor A's que esta hablando la
- 6:14contrary allosteric antes I do think
- 6:18that Apple's development of the iPod was
- 6:20intended to be a one of planned
- 6:22obsolescence
- 6:25ESP avila una economía steno celeste NC
- 6:28a-- programa de ECU impactor sobre medio
- 6:31ambiente
- 6:32posterity will never forgive us
- 6:34posterity will suddenly find out about
- 6:37the throw away lifestyles or people in
- 6:40the advanced countries
- 6:42[Music]
- 6:49[Applause]
- 6:54welcome to Livermore California home of
- 6:57the longest burning light bulb in the
- 6:59world my name's Lynn Owens and I am
- 7:03chairman of the light bulb committee
- 7:07it was in 1972 when we discovered that
- 7:12the light bulb that was hanging in the
- 7:14fire station was a significant light
- 7:17bulb
- 7:21we didn't have any idea at all how old
- 7:24it was until a newspaperman by the name
- 7:28of Mike Dunston started doing research
- 7:31he was still able to talk to some of the
- 7:35old volunteer firefighters who were in
- 7:38their 90's at that time and who verified
- 7:41that the light bulb had been burning
- 7:43continuously since 1901
- 7:46[Music]
- 7:50siento no de años Y sigue su mantou la
- 7:54imagen de la bomba esta en internet
- 7:57penty cuatro horas aldia
- 7:58under momento ciénaga Tod oh yeah doors
- 8:01webcams a la familia por la tercera
- 8:04[Music]
- 8:11en da smell uno cuando la Bamba accompli
- 8:13unsee bro leave mo organizer una gran
- 8:16fiesta de cumpleaños Cali estilo
- 8:18americano I think we were hoping if we
- 8:21would get 200 people we'd be happy and
- 8:24we ended up with eight or nine hundred
- 8:26people showing up
- 8:37do you think that anybody would sing
- 8:39happy birthday to a light bulb well we
- 8:42didn't think they would but they did
- 8:55[Music]
- 8:57the origin of the bolt was it was
- 9:00produced in a town called Shelby Ohio
- 9:02back around 1895 and put together by
- 9:06some very interesting ladies that I have
- 9:08some pictures of and some gentleman that
- 9:10that invested in the company
- 9:12the filament was invented by adolphe
- 9:15gelee he invented his filament to last
- 9:18[Music]
- 9:25why does his filament last I don't know
- 9:27it's a secret that he made and died with
- 9:30him
- 9:31la fórmula para un filamentous de la rúa
- 9:34duration no es el único Mysterio la
- 9:36historia de las bombas un secretory your
- 9:40es como a porque este you mil de
- 9:42producto say convert en la primera
- 9:44víctima de la obsolesce 10 see a problem
- 9:46ah de
- 9:47fine of nonsense once again guns booze
- 9:50and rock and I'm mint at SEMA in gained
- 9:52Cavendish I heaven in knowledge
- 9:54drive an uncertain mime geheime plan
- 9:57arts again Zico Newton has asked evade
- 10:00why to cartel does he conceded stir
- 10:03degree burn production the exam in den
- 10:06de su control young inserting hookah Nam
- 10:09said marked does a half the time
- 10:12Jesus got a patent on phobos
- 10:15flavors include a los principales fabric
- 10:18antes de bomba das de ropa de Estados
- 10:20Unidos inclusive ella Hannes colonias
- 10:23NRC Africa
- 10:26the Steel's govision attend tiles mm do
- 10:30you put up two under control even if I
- 10:32am a burden for how hard to control you
- 10:34and this is also better food is a film
- 10:38when Jeff Abajo regular mrs. kunen
- 10:40carved vinegar on longabaugh 10 it's
- 10:43just an open ocean laughs time
- 10:45un principio la metas de los fabric
- 10:48antes era una larga vida para sus bond
- 10:51villas October 23 taking something rod
- 10:54no mice experiments running in the
- 10:57production of a song unique not absent
- 11:00revelry and normally
- 11:03the Konami can be she's a great holiday
- 11:07ha-heh millich asientos ochenta uno es
- 11:10un peu so a la venta su primera bombilla
- 11:12darada milky niente surahs
- 11:17ml / cientos venti cuatro cuando se
- 11:20fundo elkhart elf Evo's sayin uncia ban
- 11:22con orgullo dos mil kimi entus warez de
- 11:24vida util yellows fabric antes de esta
- 11:26cabin la la heavy da de sus pon villas
- 11:29Aldus prefer busca todd helton
- 11:32Penge an farty limbs da a designs
- 11:35neglible of
- 11:36Towson student
- 11:41you
- 11:42[Music]
- 11:46lots of humans luntik the installation
- 11:48does committee goodness 1000 our life
- 11:51committee facets enthusiasts of
- 11:54technician passes the latest our
- 11:56equivalent of Jesus Brenda Watson
- 12:02más de 20 años después Hellmuth hoga una
- 12:06storia dort a Berlin en cuenta pruebas
- 12:08de las actividades del comité a occulta
- 12:10central los documentos inter knows de
- 12:12los miembros del cartel em presses como
- 12:14phillips a nolanda or ramen Alemannia
- 12:17ill amber acetylene españa I am Bianca
- 12:20tear to commend the state the average
- 12:25life of lambs for general lighting
- 12:26service must not be guaranteed published
- 12:29or offered for another value than
- 12:31thousand dollars
- 12:37presión ADO's por el cartel los fabric
- 12:40antes de al azhar on experimenters para
- 12:42crear una bomba llamas fragile que
- 12:44cumplir con la nueva norma de las
- 12:45mejores
- 12:53you
- 12:59la fabricación esta Barty Goro cement a
- 13:02control a de para asegurarse de que
- 13:03c'est comme playa la Norma
- 13:07I know mass number pushed and bash which
- 13:09was a darvon and proof stunt so
- 13:11everything in damage-free decliners or
- 13:14clue pizza finland indeed done video
- 13:16home island exemplars for sheena product
- 13:19to ensign anger shopped Borden won't
- 13:21film Vyasa farm haven't done Jane
- 13:23Austen's protocol yet Belanger teaser
- 13:26huntin
- 13:28huevos de una complicado bureaucracy
- 13:31apparel Emporia reglas loss fabricante
- 13:34Sara molto saver Ament a CC des V abend
- 13:36a loss objetivos marcado's
- 13:45Giambi on a staff table le hosting the
- 13:49unknowns at 9:00 on Swansea no sigh we
- 13:52feel schweitzer funking staff of your
- 13:54thousand off to gluten Demetria
- 13:57this cutting-edge time listen Wendy
- 14:00Lumpkin lenger height and ice somebody
- 14:03thousand for not student
- 14:09a medida caleb Celeste NC a-- programa
- 14:12de sortie efecto la vita util empezó
- 14:14aquella penso Latour Sano's paso de dos
- 14:17milky Mientus auras a menos de milk in
- 14:20yentas
- 14:24en los años Cuarenta el cartel ya via
- 14:27conseguido objetivo una bomba lair stand
- 14:30are durable melora's
- 14:36young lady you should be more careful
- 14:39press en esta película dhoka diva n
- 14:42General Electric usted ekkada porque
- 14:44esta Dorothea owner Allah UD halloumi
- 14:47just look at that filament how long a
- 14:50lightbulb less depends largely on how
- 14:53hot the filament is burned samples from
- 14:56every factory are tested to make sure
- 14:58that they're as good as we want them to
- 15:00be I
- 15:01can see how this was very tempting in
- 15:041932 I think at the time sustainability
- 15:07was actually substantially less of an
- 15:08issue because I don't think they looked
- 15:10at the planet as being one with finite
- 15:14amount of resources they looked at it as
- 15:16from an abundance perspective
- 15:24Amil novecientos corriente dos l cartel
- 15:27salió a la luz L go Burma medic on o de
- 15:30mando a General Electric y otros fabric
- 15:33on des
- 15:34blessa curso de competencia des Leal
- 15:36indices are precios de reducir la vida
- 15:39util de las bombas
- 15:43troz son say anos de Leticia el tribunal
- 15:46dick toes intense eme lova siento stink
- 15:48when tight race entrer otras cosas los
- 15:51jueces previ Erina general electric a a
- 15:53sus so ciose limit our la vida util de
- 15:55las bombas
- 15:56[Music]
- 16:00pero en la practica la Sen tence iya
- 16:02tuvo poco efecto en las familias
- 16:04continue Aaron dorando melora's
- 16:08[Music]
- 16:13a las de cádiz siguientes say patent
- 16:15Aaron docenas de nuevas von villas
- 16:17inclusion acade or Abbasi melora's
- 16:20Paeroa in guna lego commercial afar say
- 16:26Hotel had seafood was a Giga game when
- 16:28officers pool indefinite cardigans for
- 16:30Borger reasons in the strategy de hinter
- 16:34is the English team inside Ashton name
- 16:36of Edom Subin in the highest a small
- 16:38internal soon Alice electricity it's
- 16:40cartel then maybe diagonal under llama
- 16:42enshrined is Dusty's a IDI as
- 16:46Institute's you're naturally fight over
- 16:47state
- 16:48[Music]
- 16:51ironically the light bulb has always
- 16:53been a symbol for ideas and innovation
- 16:56and yet it's one of the early and best
- 16:59examples of planned obsolescence
- 17:04nichols fox piven Lokar perdido en las
- 17:07montañas de Virginia aqui escriba sobre
- 17:10el impacto social de la tecnología yah
- 17:12veces C Ostrava con la policía
- 17:20when in the dark the bogles are about
- 17:23behind the bushes hiding at the ready
- 17:25before you faint with fright or give a
- 17:28shout you want illumination ever steady
- 17:32but flashlights are very important for
- 17:35me especially if you live out in the
- 17:37country where there are no streetlights
- 17:38I
- 17:41started having enormous problems with
- 17:44them and yet I would get a new bulb I
- 17:46would get new batteries and these
- 17:48flashlights just wouldn't work
- 17:52Nichols folks aspecty model obsolesce
- 17:55ten sia programa de un estando lejos de
- 17:57la modern a vida or bona here's a
- 18:00General Electric memo from the 30s two
- 18:03or three years ago we proposed a
- 18:05reduction in the life of flashlights
- 18:07lamps from the old basis on which one
- 18:10lamp was supposed to outlast three
- 18:13batteries to a point where the life of
- 18:15the lamp and the life of the battery
- 18:17would be approximately equal
- 18:21flashlights are not toys flashlights are
- 18:24safety devices it's just infuriating
- 18:27really to think that first of all they
- 18:30would do this so quietly and second of
- 18:32all
- 18:34they would do it at all I
- 18:39believe it's the duty of everyone to
- 18:42complain about products that don't work
- 18:45so I decided to write sonnets of
- 18:49complaint a
- 18:51sonnet of complaint I prefer the
- 18:54Italianate form of sonnet which
- 18:56Shakespeare used
- 19:00instead this box is filled with a
- 19:02collection of flashlights dead and way
- 19:05beyond repair scarcely used and coddled
- 19:09to perfection they're quick demise I
- 19:12cannot think is fair so can it really be
- 19:15too much to ask that ever readies lights
- 19:18be made to last
- 19:24em Barcelona Marcos I ignore a del
- 19:28consejo de los vendedores de Rennes blah
- 19:30ser la Empress Ora estas decidido re /
- 19:33ARLA pero el Manuel neaten solo mention
- 19:36el problema
- 19:39buscando porous forest a internet
- 19:41descubre que no está sólo non siamo
- 19:45italianness forums Katie Mamata sus
- 19:47problemas que yo que de problemas a la
- 19:49empresa hora knoll imprimis s blue
- 19:52getcha y no podía Farrah's possum
- 19:54Maria's mark ardent asuras
- 19:58ninguno de los Vientos de mensajes
- 20:00ofrece una solución
- 20:02marcos está buscando una caja non pas
- 20:06[Music]
- 20:19la Celestine SIA programa de sergio el
- 20:22mismo tiempo que la product CEO name
- 20:23essa y la sociedad de consumo
- 20:25the whole issue with products being made
- 20:28to last less long is part of a whole
- 20:32pattern that began in the Industrial
- 20:34Revolution when the new machines were
- 20:36producing goods so much more cheaply
- 20:39which was a great thing for consumers
- 20:41but consumers couldn't keep up with the
- 20:44machines there was so much production
- 20:47Calabro Duke Lenin Martha baharon los
- 20:50precios muchos productos foreign messes
- 20:52equivalents
- 20:53[Music]
- 20:55pero los fabricante esteban preocupados
- 20:58quanto Terraria esteban Anza che pasaría
- 21:01cuando todo el mundo lo tuviera todo en
- 21:05mil novecientos venti Ocho una influent
- 21:07a revista de publicidad Alberti a un
- 21:10artículo que no se des gosta es una
- 21:12tragedia para los negocios
- 21:13[Music]
- 21:19la tragedy effect o especialmente a
- 21:22Henry for el padre de la aplicación n
- 21:24cadena
- 21:26para poner su Modelo t an al Conte del
- 21:29consumidor medio Ford Oprah do ho n Meza
- 21:32a partir de un unicode i co básico que
- 21:35ofrecer apphia billy daddy durability it
- 21:38was noisy smelly dirty Model T Ford it
- 21:41made women very unhappy but the men
- 21:44treated like a piece of farm machinery
- 21:46but it was the workhorse of America
- 21:49[Music]
- 21:51la estrella Haider Modelo único fue un
- 21:54gran éxito yaa principio de los Anya's
- 21:56vent a la mitad de los coches del mundo
- 21:59Aran fuerte
- 22:01[Music]
- 22:03para su pereira for sus competitor desde
- 22:06General Motors a poster on por una
- 22:08estrella de frente yada por su
- 22:10Presidente alfred's lon
- 22:14el lugar de hacer el nuevo sia bralette
- 22:17tan si habla literate aro como el Modelo
- 22:19tey Sloane De Dion hero radical y
- 22:21fundamental Mende aesthetic Oh Sloane
- 22:25put a new dress on and given new
- 22:27lipstick and put it out on the market
- 22:29for a slightly less than the weather
- 22:31Ford Model T sold for and because it was
- 22:33a prettier design than the Model T it's
- 22:35sold like hotcakes
- 22:37so he realized that he didn't have to
- 22:40beat for it at his his engineering game
- 22:42he could beat for it out to the design
- 22:43game
- 22:45Sloane introdu whole concept Oh Dell
- 22:48Modelo annual Canoe 'no suit agenda
- 22:51diferentes dominoes formas y colores su
- 22:54objetivo para que los consume adores
- 22:56cambiar and a coach a cada press a nose
- 22:59laa strategy a funcion oh yah spend
- 23:03hasta for Cal Aaron porque los
- 23:04consumidor SEM pasaron a ver el Modelo
- 23:06teh antique Wado y obsolete o ml
- 23:10novecientos ven dc-8 a trois producer
- 23:12Kim say millones de unidades for retiro
- 23:15el Modelo stead el mercado
- 23:16[Music]
- 23:21apart a vent on t's adopt o la misma
- 23:23strategy ik a General Motors con muchos
- 23:26Modelo scada yo la industria de la
- 23:28automobile creció como las Puma yossel
- 23:30arrow lake oh no Meah
- 23:31[Music]
- 23:44[Applause]
- 23:45Emme lava cientos menti nueve la crisis
- 23:48de Wall Street Freneau in Sakana
- 23:50incipient a Sociedad de consumo yabo a
- 23:52los Estados Unidos una profunda
- 23:54recession economica dar employment reach
- 23:57staggering proportions by 1933 1/4 of
- 24:02our labor force was unemployed
- 24:04las cuales ya know Aaron para comprar
- 24:07see no parapet ear trabajo y comida
- 24:10[Music]
- 24:13Amil novecientos trail diet race el
- 24:16presidente Rastas intro to hone me ODL
- 24:19su programa para sacar al pays de la
- 24:21gran depression a través del enormous
- 24:23inversiones n obras públicas
- 24:27good sound men and women wanted to earn
- 24:30the help they got to hold up their head
- 24:31to keep themselves from going rusty
- 24:33retail business needed their purchasing
- 24:35power to stimulate trade
- 24:42pero no total mundo confit Abba en el
- 24:45NiO deal dez de nueva york yay gonna
- 24:47prop West's radical mente diferente
- 24:50Verna's Londen un prominent a inverse re
- 24:53mobiliario su g do salir de la diversión
- 24:55haciendo obligatoria la obsolesce 10 sia
- 24:58programa de era la primera vez que el
- 25:00concepto a per se approach Crito
- 25:03londo en plein de abba que todos los
- 25:05productos tuvieran una vida limitada con
- 25:08una fecha de kedusha dad después de la
- 25:10cual say consider Ariel legalmente
- 25:12Muertos los consumidor A's los de volver
- 25:15jana una agencia del gobierno para su
- 25:17destruction
- 25:19quien SE quedan artículo despues de casa
- 25:22kado taqueria una multa this Faust
- 25:26expiration date would revive
- 25:30the consumer ability and the need for
- 25:33more production of such consumer
- 25:35products as something great I thought it
- 25:38was a great idea Bernard London creo que
- 25:41con la Bob Celeste NC a-- programa de
- 25:43obligatoria las table Casa Gideon Pro to
- 25:45siendo la gente continued area con su
- 25:47yendo yah bri andhra maha Burren others
- 25:49he was trying to achieve a balance
- 25:52between capital and labor where there
- 25:54would always be a market for new goods
- 25:55so there would always be a need for
- 25:58labor and there would always be a reward
- 26:00for capital
- 26:01[Music]
- 26:05Giles laid esta nueva york para saber
- 26:08más sobre la persona ki detrás del idea
- 26:13londo Naraku do Yago Estados Unidos
- 26:17desde europa del Este haplin scipios del
- 26:19siglo veinte
- 26:20entró en el negocio y mobiliario yoga no
- 26:24millones con numero sus proyectos de
- 26:25construcción por todo nueva york oh he
- 26:29was a man who was inclined to make money
- 26:31he was a capitalist but he was also a
- 26:34man who is a philanthropist he looked
- 26:36out for the good of his fellow man party
- 26:39suppose projectors de benefit NC a--
- 26:41especialmente en escuelas para ninos
- 26:43cutie O's pobres
- 26:44[Music]
- 26:47no kala claro SI con las olas 10 SIA
- 26:50burn our London pretend eeeh maximizer
- 26:52los beneficios OPN ayudar a los parados
- 26:56JL Slade say preguntas sobre sus
- 26:59motivations personales ya localizado
- 27:02alguien que le Cano co I have a picture
- 27:05Bernardo Darren a cue well I think so
- 27:07banana juanfe leave you'll be able
- 27:10recognize amis he's there don't tell me
- 27:12which is okay say ah
- 27:15isn't that interesting yes definitely
- 27:20intellectual looking and you met Bernard
- 27:22London in 1933 I was about 16 17 my dad
- 27:28mother had a Cadillac car which was the
- 27:31size of a Zeppelin mother was driving
- 27:33like a chauffeur dad was in the front
- 27:36and mr. mrs. London we're in the back of
- 27:38the big limousine dad said that mr.
- 27:42London should explain his philosophy to
- 27:45me he's very interesting man and he just
- 27:47told me in a few words that was his idea
- 27:49to reduce the depression we were in an
- 27:52economic mess worse than today even was
- 27:57obsessed with this idea like an artist
- 28:00is the utterly obsessed with his
- 28:02paintings you know he actually whispered
- 28:04to me in the car afraid that his theory
- 28:08might be
- 28:09too radical
- 28:11de hecho la dia de Bernard London par so
- 28:15in adverted ah la obsolesce tenshi
- 28:17obligatoria nunca se puso en práctica
- 28:24veinte años más tarde en los años teen
- 28:27cuenta la acción estancia programa de
- 28:29resource EO pero con un sido crucian ya
- 28:32lo se trataba de habla dar al consumidor
- 28:34sin Odessa do survey
- 28:36planned obsolescence the desire on the
- 28:40part of a consumer to own something a
- 28:44little newer a little better a little
- 28:47sooner than is necessary
- 28:48we certainly in America esta es la voz
- 28:52de Brooks Stevens Ella postal de la
- 28:54obsolesce 10 sia programa de ella médica
- 28:56de la paz guerra este elegante di salad
- 28:59or industrial creo desde electro
- 29:01domésticos hasta coach SE trainees
- 29:03cantando siempre con la obsolesce 10 sia
- 29:05programa de
- 29:09at Ono con la boca los deseos de brug
- 29:12stevens transmitted en bellavita a
- 29:14modern era hasta su casa era he knows
- 29:17well this is the home that my father
- 29:19designed and that I grew up in when it
- 29:22was being built out in the suburbs
- 29:23everybody thought it was going to be the
- 29:25glue Greyhound bus station because it
- 29:27did not look like a traditional home
- 29:30here's a family photo of my father
- 29:33myself
- 29:35my two older brothers my older sister
- 29:37and my mother
- 29:38our home was always filled with the
- 29:41products he designed for his clients
- 29:42like the Lawn Boy so every few years we
- 29:45would get a new lawnmower and my mother
- 29:48enjoyed cutting the grass herself and to
- 29:52some degree she would be doing some
- 29:54product testing because if there were
- 29:55things that she didn't like about it you
- 29:57know he would hear about it
- 30:04one of the most important things that my
- 30:07father felt always in designing a
- 30:09product is that it made a statement he
- 30:10detested products that were bland and
- 30:13really did not you know create any
- 30:16desire and within the consumer to
- 30:18inspire purchase
- 30:22unlike the European approach of the past
- 30:25where they tried to make the very best
- 30:27product and make it last forever meaning
- 30:29you bought such a fine suit of clothes
- 30:31that you were married in it and then
- 30:33buried in it and never a chance to renew
- 30:36it the approach in America is one of
- 30:38making the American consumer unhappy
- 30:41with the product that he has enjoyed the
- 30:43use of for a period have him pass it on
- 30:46to the second-hand market and obtained
- 30:48the newest product with the newest
- 30:50possible look
- 30:53Brooks Stevens Viejo porto de los
- 30:56Estados Unidos promo viendo el obsolesce
- 30:5810 sia programa de enter lasse
- 30:59discourses Susie Diaz coherent Y to be
- 31:02Aaron un hombre Co
- 31:04[Applause]
- 31:08women and men alike are increasingly
- 31:11interested in the look of things
- 31:14they eagerly give their attention to
- 31:16what's new and beautiful and advanced
- 31:21Oldsmobiles elegant gold and rockets
- 31:24sports outfit butthat primo of los
- 31:26angeles
- 31:27[Applause]
- 31:27[Music]
- 31:31LD say no yet market in stead Ophion al
- 31:34consumidor para que deseas siempre
- 31:36último Modelo
- 31:39my father never designed a product to
- 31:42intentionally fail or become obsolete
- 31:45for some functional reason in a short
- 31:48period of time planned obsolescence is
- 31:50is absolutely at the consumers
- 31:52discretion
- 31:54no one is forcing a consumer to go into
- 31:57the store and purchase a product you
- 32:00know they go in under their own free
- 32:02will that's their choice
- 32:03[Music]
- 32:09liberté felitti da at Redesdale consume
- 32:12OA limited o el estilo de vida americano
- 32:15de Luz an Austin cuenta scent o las
- 32:17voces de la suki da de consumable
- 32:19[Music]
- 32:22[Applause]
- 32:25[Music]
- 32:35see without planned obsolescence these
- 32:39places wouldn't exist
- 32:42there wouldn't be any products there
- 32:45wouldn't be any industry there won't be
- 32:47any designers architects there wouldn't
- 32:50be any salespeople
- 32:51cleaners there wouldn't be any security
- 32:54guards all the jobs would go
- 32:59la Sol estancia programa de esta en la
- 33:02rice del considerable agresa mento
- 33:03economic ok el mundo Occidental a vivid
- 33:05Oh a partir de los años tiene
- 33:10desde entonces el crecimiento ha sido el
- 33:13santo Brielle de nuestra con mia
- 33:17new vivo dodging associated kwasind only
- 33:20logic a NOPA quad pesetas Philebus wanna
- 33:24make wat phu quoc quad Kalen Finizio
- 33:27quad sun limit la posición a pure juice
- 33:31tsa cuando la pollution fire quad sun
- 33:34limit lock-on summation
- 33:37say allah - Sh une des Takada critic o
- 33:40de la sociedad de el crecimiento escribe
- 33:43a menudo sobre sus me can use MOS yoy at
- 33:46was a swimmer ofö de moto ki-sun a
- 33:49publicity obsolescence program a already
- 33:54[Music]
- 34:00you
- 34:03in the last generation or so our role in
- 34:06life seems to be just to consume things
- 34:07with credit to borrow money to buy
- 34:09things we don't need that makes no real
- 34:11sense to me at all
- 34:14los críticos de la sociedad el
- 34:16crecimiento Allerton de que no es hasta
- 34:18nibbly a largo plazo porque si basta en
- 34:21una contradiction flagrant a
- 34:23Saluki qua qua sauce a a
- 34:27compatible avec une planet finis a suave
- 34:30who sue an economist later I'm a psycho
- 34:34for Newsom Tuesday's economies may know
- 34:37why is it that a new product is created
- 34:41every three minutes somewhere in the
- 34:42world is this necessary I
- 34:44think a lot of people have realized that
- 34:47things need to change when they're being
- 34:49told by politicians to go shopping or to
- 34:52start consuming as the best way to
- 34:54restart the economy on podía Quebec la
- 34:57sociedad quasars aneta embark a dance a
- 35:01ballad key des Eaux may manifest Amanda
- 35:05pretty a lot Kiva a totally ek don't
- 35:09improve our load esta es Oaxaca say font
- 35:13Romero sweater sombrero solicitous
- 35:16[Music]
- 35:28Marko's ayan contrato algún an Internet
- 35:31Kia descubierto kellyo courier to
- 35:33impress Ora I tried to print a document
- 35:36and it said parts inside your printer
- 35:38require replacement so I decided to do a
- 35:41little servicing of my own
- 35:43hello Marcus I got your message madacorp
- 35:46second episode colonel outdoor del video
- 35:48how are you I looked into it and it
- 35:51turns out that there's a there's a thing
- 35:53in the bottom of the printer called a
- 35:54wasting grass wha and the weighing jet
- 35:57printers work as they constantly have to
- 35:59clean the print heads and they do that
- 36:01by squirting ink through them down a
- 36:02hole in the bottom of the printer into
- 36:04this great big sponge there's just a
- 36:06preset time when it squirted a certain
- 36:08number of drops down there that then the
- 36:10printer decides it's full of ink and
- 36:11won't function anymore the justification
- 36:14is they don't want to put the ink all
- 36:16over your desk but I think the problem
- 36:17goes deeper than that is that the way
- 36:19the technology works it's just designed
- 36:21to fail
- 36:22[Music]
- 36:30aesthetic Oh dissen are un producto para
- 36:32que FEA Kop non los de senador de los
- 36:35ingenieros de la Sol s10 siapro Ramada
- 36:38al Slade esta investigan DoCoMo reaction
- 36:42aren cuando el concepto sex 10 do
- 36:47the 1950's there's a debate among
- 36:49engineers about whether or not they
- 36:51should be deliberately death dating
- 36:53products and most of the debate is
- 36:55framed in a magazine called design news
- 36:58las Impreza's Quarian que se a cortar a
- 37:01deliberate Ament a la vita util de los
- 37:02productos median del disegno tecnico
- 37:09a lot of Engineers felt that it was
- 37:12really a dirty strategy to make people
- 37:14pay for products that they deliberately
- 37:16broke
- 37:18las cartas el director de design news
- 37:21Pelican Lane tensed and Abadi a nation
- 37:25such as ours leader among nations turns
- 37:27its engineers into destroyers
- 37:30it is even a crime against the natural
- 37:32law of God and then we waste that which
- 37:35he has given us so it engineers were in
- 37:37a really complicated ethical time this
- 37:40confrontation with planned obsolescence
- 37:42provoked them to examine their most
- 37:44basic ethical concepts
- 37:53l di lemon o7 Taylor solo en la revista
- 37:55de ingeniería pellon clásico del cine
- 37:58británico de Melo vez en toasteen cuenta
- 38:00you know new home nem brain adore
- 38:02chinoco inventive ami lo que repeal a
- 38:04cicada in oselas gosta l Kimiko crea
- 38:08consiguió un gran progresa
- 38:17pero no @o del mundo le gusta el invent
- 38:20Oh y el Poco le party game no tan sólo
- 38:22los dueños de la fábrica sino también
- 38:24los librettos Kate mm por sus empleos
- 38:29well that's really interesting and it
- 38:31reminds me of something that actually
- 38:32happened in the textile industry
- 38:36el mil novecientos quar n de El Gigante
- 38:39kimiko dope on presentin a fever a
- 38:42synthetic our evolution area el Nala se
- 38:46for Morrow largas colas para comprar las
- 38:48nuevas e dura Dara's medias
- 38:52there's a picture in here of me and type
- 38:55I think I've got one oh yes here it is
- 38:58stockings were a big issue in the 50s
- 39:02and the 60s you had to wear them to go
- 39:04out without stockings was really quite
- 39:06shocking
- 39:08[Music]
- 39:09kwon-do target robbers Aldo mentioned
- 39:11another source a Georgian a oten another
- 39:13Sevilla neuroma meant a pure sabes la
- 39:16Robidas t mr Clare aquaria pasar tone
- 39:19dismisses Vanitas deceased Ava's
- 39:22all-valley esta vez Villani mu n Copa
- 39:24locavores sat rayon farad yeah no go
- 39:27Louisville a mess porque de certeau
- 39:28payin for a dollar media
- 39:32las media's dura Dara's significant un
- 39:35gran Progresso pero la alegría duro poco
- 39:39my father worked for DuPont before and
- 39:42after the war in the nylon division and
- 39:45he told me a story about how when nylon
- 39:49first came out and they were trying it
- 39:51out for use in stockings the men in his
- 39:54division were asked to take these
- 39:56stockings home for their wives and
- 39:59girlfriends to try out my father brought
- 40:02them home to my mother and of course she
- 40:04was one of the testers she was delighted
- 40:06with the first products because they
- 40:09were so sturdy
- 40:09[Music]
- 40:14los Kimiko's de doop on tenia motivos
- 40:16para estar orgullosos inclusion los
- 40:19hombres admirable our resistencia de las
- 40:21medias deny
- 40:23the problem was that they worked too
- 40:26well they lasted too long they were very
- 40:30the women were very happy with the fact
- 40:32that they didn't get runners in them
- 40:33unfortunately this meant that the
- 40:36companies producing the stockings were
- 40:38not going to sell very many
- 40:43do Pandya nuevas instrucciones del padre
- 40:46de nikos foxy sus Callejas
- 40:48for the men and his division was back to
- 40:52the drawing board to try to make the
- 40:54fibers weaker and come out with
- 40:56something that was more fragile and
- 40:59would run so that the stockings wouldn't
- 41:02last as long
- 41:06boom indeed leave instead and a stone
- 41:09for safer clubs until then this is any
- 41:11great I in fact an instant for
- 41:13Sabatini's no as nylon cilenti potatoes
- 41:162 sachet often determines pill does
- 41:19knowledge travel easy on getting the
- 41:20cephalic from the sauna
- 41:23it's common team a desert sausage
- 41:25stuffer and favela young women Daffy
- 41:27leading to such traffic on a line dipped
- 41:29then when dizzy from forcing from the
- 41:32sauna just about done horizon see isn't
- 41:35it like the assessment can success are
- 41:37in default its us to haul in plan
- 41:40[Music]
- 41:43pronto las media's Bowlby Aaron a tener
- 41:45Carreras
- 41:48[Music]
- 41:49pushover similar Carson bolus Kelowna
- 41:51Denova cylinder car so the beep um
- 41:53heroin and the cup burner see another
- 41:56cop dual enters intense
- 41:58Paseos granada's granada cada pagada few
- 42:01a media hora hora amis FINA menos
- 42:05resistant
- 42:08los mismos Kimiko's que habían applica
- 42:10todos sus a ver para crear una alone to
- 42:12Adaro siguieron la corriente de la época
- 42:15y VT arrow mess fragile sa y lo eater no
- 42:18desaparecidos fabric ass yo al que en el
- 42:21cine we need control Odessa scab ray
- 42:24culchie control if you want rice teaming
- 42:27a contract we brew paid according
- 42:31trois oppressor es
- 42:34Kop Navin los Kimiko's dado pon de
- 42:37reducir la vida de un productos deliver
- 42:38a de menthe a lesbian musta been
- 42:41frustrating for the engineers to have to
- 42:43use their skills to make an inferior
- 42:46product after they'd tried so hard to
- 42:48make a good product but in a way I
- 42:52suppose
- 42:53that's the outsider's view probably they
- 42:56just had a job to do make it strong make
- 42:59it weak that was her job
- 43:02[Music]
- 43:04among engineers there was a shift taking
- 43:07place in consciousness there was an old
- 43:10school of engineers who believed that
- 43:11they should make a permanent usable
- 43:13product that would never break and there
- 43:15was a new school of Engineers that were
- 43:17driven by the market who were clearly
- 43:19interested in making the most disposable
- 43:21product that they could and
- 43:23this debate resolved itself by these new
- 43:27school of engineers taking over so how
- 43:30often do you change in my bottles even
- 43:32mom once a year once a year once a year
- 43:34URIs oh yeah India lop Celeste NCR
- 43:37programa de Ciencias las escuelas de
- 43:39deseo de ingeniería
- 43:41borislav de clase sobre el siglo diveded
- 43:44el producto el offal is moderno de las
- 43:47olas ten siapro ramada I went shopping
- 43:50to you
- 43:51cut those things a pan
- 43:56salt shirt another side Latika yeah no
- 44:00cuenta en o mundo Emperor sorry Aldo
- 44:02monado por uno miko objetivo compras
- 44:05trek went a syrupy divas and this is an
- 44:07old toaster what I do I pass these round
- 44:10and you tell me what you think how long
- 44:12it takes for them to fail what the
- 44:13service life will be
- 44:17designers have to understand what
- 44:20company they work for the company
- 44:22decides on a business model how often do
- 44:26we want to renew our products our offers
- 44:28so this brief is given to designers and
- 44:32designers have to understand and design
- 44:34the product in a certain way so it fits
- 44:35exactly the the business strategy of the
- 44:39of the client they work for
- 44:40[Music]
- 44:48[Music]
- 44:56consult Ando manuals de instrucciones
- 44:59Marcos se da cuenta de que los de
- 45:02Janeiro's determine enlasa who tilde
- 45:04muchas impress auras al dissing Arles
- 45:12loken Sigyn Cola condo in cheap dentro
- 45:15de la impress aura
- 45:37yeah do add a cheap case una una EPROM
- 45:41que su cheetah honest eduarda amma Kanta
- 45:43in Persian y por semana de terminada
- 45:46Kanta s cuando lo que Chilean Priora yah
- 45:48del premium uh
- 45:50hora que a descubierto al culpable a
- 45:53Marcos de entender a poner en marcha de
- 45:55nuevo so impress ora a
- 45:57[Music]
- 46:03finales de los años tienta los
- 46:06consumidor a's empezar una cuestión r la
- 46:08obsolesce ten siapro Ramada y los trucos
- 46:10de los fabric antes
- 46:11[Music]
- 46:17l'association des consumidor s de
- 46:19Estados Unidos puso approval a vida util
- 46:22la durability de numero sus productos
- 46:25[Music]
- 46:27l'association public Ono resultados en
- 46:30su revista de creciente Terada a
- 46:33influenza
- 46:34tambien empezó a person our para
- 46:36conseguir protección legal par al
- 46:38consumidor
- 46:40ben de años después l'association gana
- 46:43importante potala contra la obsolescence
- 46:45iya programa de ALP Romeu Garci las
- 46:47Primera's leia sobre la gran tia
- 46:55Joey hunter voice of vanilla la cultura
- 46:57popular tambien pesto hacer Seco de la
- 47:00obsolescence iya programa de
- 47:03inclusio operaciones clásico de ad relay
- 47:06arthur miller tow muerte de un BIA hunt
- 47:08a once in my life I'd like to own
- 47:11something outright reports broken the
- 47:12mall is no race rooted Yorker just
- 47:14finished paying for the car and it's on
- 47:16its last legs refrigerate consumes bells
- 47:20like a crazy many take time no sings lay
- 47:24time on Sonia finally paid forum dare
- 47:26use de
- 47:28da West Micah's publicado eme lova
- 47:31siento Sesenta fue el primer analysis
- 47:34académico de la obsolesce 10 sia
- 47:36programa de su auteur Vance Picard era
- 47:39famoso por un libro sobre el poder de la
- 47:41publicidad su nueva obrah say converging
- 47:44on bestseller
- 47:46dead evening messes pakka pack our
- 47:49Aprovecho cualquier oportunidades karun
- 47:52associate abba sodden el consume is mo y
- 47:54el dispel pharaoh I have a feeling that
- 47:57we were in for some grim days ahead I
- 47:58think t yogurt commercial days no merits
- 48:02and life is starting to change our
- 48:04birthing pleasure in some way to disturb
- 48:07me I think we're becoming more self
- 48:09indulgent as a people and I think to
- 48:11some extent we're being encouraged to be
- 48:12more self-indulgence well that's kind of
- 48:15a grim prophecy all right wish I could
- 48:18be more Tribble
- 48:22los críticos de la sociedad de consumo
- 48:25me Aaron floss feyo's pero no se a true
- 48:27Aaron una alternativa radical
- 48:29porque en aquella a polka yeah a existe
- 48:32una al otro lado del del on de acero
- 48:34[Music]
- 48:38a finales de los 10 cuenta en pleine a
- 48:42gr la Fria on parecía possible la
- 48:44victoria del commune is mo sobre el
- 48:46capital is mo como sistema
- 48:47politico-economic Oh
- 48:49[Music]
- 48:55la economía comunistas no save a Czaban
- 48:58el Libre Mercado sino que estaba
- 49:00planificación estado era poco officiant
- 49:03a yo free a luna falta de recursos
- 49:05chronica tennis sistema la obsolesce 10
- 49:09siapro Ramada no tenía ningún senti de
- 49:15La Antigua Alemannia del Este la
- 49:19economía como nice Tamar's officiant a
- 49:21las normas st pulav on que las never
- 49:23hace las llama Dora's debian funcionar
- 49:25durante been teaching Cavazos
- 49:30here these are dedication Deena wish Ron
- 49:34sofa marceca carved des as a ministry
- 49:38and 20 heart and the glue gun is my
- 49:42eleventh only Oscar vector it is as
- 49:44auction fast from Atlanta hard a
- 49:48mil novecientos ochenta you know una
- 49:51fábrica de berlin este empezó a producer
- 49:53una bomba R del R Gaddafi on da oben
- 49:56body centolla proof telephony limbs door
- 49:59from Bluebell
- 50:05yo responsibles de la fábrica present
- 50:08aaron la nueva bomba en la feria
- 50:09Internacional em busca de comprar torres
- 50:12Occidental's
- 50:15I steal a storage from Google on me
- 50:17Estella not that I'm cities along lips
- 50:20turbulent after an affair enormous a
- 50:23present eaten mine you know West cooling
- 50:25from Aslam Nevada bites loss man for
- 50:29findi Nava loiter in Geneva and 49m
- 50:33Gentile and in via I saw some shown want
- 50:36to avoid family for proven behavior
- 50:40guardians of our West Blitzer
- 50:45los Occidental's wretches Aaron la Bamba
- 50:49l mil novecientos ochenta y nueve cayó
- 50:52el muro de berlin la fábrica cero ay la
- 50:56Bamba goodell argA duration in de haut
- 50:58de profesor say
- 51:01uh or a solo SE puede ver en exposición
- 51:04se museos
- 51:06[Music]
- 51:21veinte años después de la caída del
- 51:24morro de berlin l consume is mode SN
- 51:26frenay Doh sada tanto en el este como en
- 51:29ello este
- 51:30[Music]
- 51:37con una diferencia en la hora de
- 51:40internet los consumidor assessed on
- 51:43despues tous al luchar contra la
- 51:45obsolesce 10 sia programa de so this is
- 51:47the studio this is where we make all of
- 51:49our movies we take snapshots and
- 51:52everyone that comes in we use Polaroid
- 51:54film which they stopped making so it's
- 51:56like this films like a dinosaur it's
- 51:58extinct we're big VHS fans here and what
- 52:00we do is we dub all movies from DVD to
- 52:03VHS and then we catalog them
- 52:07para los hermanos nice tad artista
- 52:10sissonne estas de nueva york ninguna
- 52:12objeto es obsolete o siempre puede
- 52:14encontrar lei un lugar en la paura en su
- 52:17Proxima película
- 52:19the first movie we made that really
- 52:21broke through was a movie about the iPod
- 52:24that's completely broke when I gotten
- 52:27this iPod is like 500 bucks 400 bucks
- 52:30and
- 52:31about eight months later 12 months later
- 52:34maybe the battery died in it and I
- 52:37called Apple to ask them to replace the
- 52:40battery and their policy at the time was
- 52:43to tell their customers to buy a new
- 52:45iPod
- 52:47Apple doesn't offer Apple doesn't offer
- 52:51up a new battery for the iPod
- 52:53it wasn't that the battery died that was
- 52:56annoyed because in my Nokia cell phone
- 52:59the battery dies you buy a new battery
- 53:01even in my Apple laptop when the battery
- 53:03would die you replace the battery
- 53:05but in the iPod this expensive piece of
- 53:08hardware when the battery died you had
- 53:10to replace the entire unit
- 53:16so my brother's idea to make a movie
- 53:19about just that we went around with a
- 53:23stencil spray paint and every iPod
- 53:25advertisement we saw in town iPods
- 53:28unreplaceable battery lasts only
- 53:32[Music]
- 53:38we put the video on her own little site
- 53:40iPods dirty secret calm the first month
- 53:44six weeks it was at five six million
- 53:46views and the site went absolutely
- 53:48bananas
- 53:52una vogue added a San Francisco
- 53:54Elizabeth Pritzker Oh yo hablar del
- 53:57video y de sitios de Mandar Appel por el
- 53:59tema de la bateria de la i po
- 54:01medio siglo despues del caso del cartel
- 54:04la le stelle sia programa de Indias gaba
- 54:06de nuevo a las preguntas
- 54:08when we practice litigation this was two
- 54:12years after the iPod was introduced
- 54:14Apple had sold about three million iPods
- 54:17nationwide in the United States
- 54:19Moyna parte de ESO say poets tenían
- 54:22problemas con la materia es us
- 54:24propietarios esteban después tous hire a
- 54:26los tribunales
- 54:27yo al que el vídeo de los hermanos nice
- 54:30tod la idea de una demand hace exten do
- 54:32poor internet yato la atención de nuez
- 54:35de affect ADO's
- 54:37una de Dios and and the West
- 54:41I'm a music oriented person and my iPod
- 54:45is an extension of my being I
- 54:47bought it actually to hold my music
- 54:50while I travel transcontinental and I
- 54:52think on the first flight between San
- 54:54Francisco and New York if I'm
- 54:56remembering it correctly the battery had
- 54:58drained before we actually took off on
- 55:00the runway
- 55:04we selected from amongst the consumers
- 55:07who had called us individuals who would
- 55:10serve as representatives in a class
- 55:12action a
- 55:16class action is really a device that's
- 55:19fairly unique to the United States where
- 55:22a small group of people stands in the
- 55:25shoes of a large group to bring one
- 55:28claim before court
- 55:30[Music]
- 55:31my role in that case was as class
- 55:34representative on behalf of thousands
- 55:36maybe tens of thousands of people the
- 55:39case came to be known as Wesley versus
- 55:42Apple
- 55:45when my friends and family learned that
- 55:48this was a major case they thought I was
- 55:51you know becoming a radical you know
- 55:53Here I am going to sue you know as the
- 55:55next Erin Brokovich
- 55:59in DTM redditors mill press Elizabeth
- 56:02Pritzker presento la crayon del tribunal
- 56:04del condado de San Mateo un tiro de
- 56:07Piedra De La sadism Prada
- 56:09[Music]
- 56:11we asked Apple for a number of technical
- 56:15documents regarding the battery life in
- 56:18the iPod and we received a lot of
- 56:21technical data about the battery design
- 56:23about the testing of the battery and
- 56:25learn through that discovery that the
- 56:28type of the lithium battery that was
- 56:31contained within this iPod was designed
- 56:33by design to really only have a short
- 56:36period of life
- 56:40I do think that apples development of
- 56:43the iPod was intended to be a one of
- 56:46planned obsolescence
- 56:49el caso nunca llego a Hui Co despues de
- 56:52meses detention las dos parties Jager
- 56:55ona un acuerdo Appel Cree un servicio de
- 56:58raqami o de las materias April envoy
- 57:00lager antia a dos anos
- 57:02[Music]
- 57:04los que region des receiver a noona
- 57:06compensation an jag west lay a Septon
- 57:09des cuento de cincuenta dólares para un
- 57:11nuevo producto Appel
- 57:14they retained me as a customer I bought
- 57:18an expensive laptop and so I couldn't
- 57:21help but think that in the end really
- 57:24the benefit of my specific settlement
- 57:28really was Apple's benefit one thing
- 57:32that really bothers me personally is
- 57:33that Apple really promotes itself is a
- 57:37young hip
- 57:39forward-thinking company and for a
- 57:41company like that not to have a good
- 57:44environmental policy that allows
- 57:47consumers to return products for proper
- 57:50recycling and disposal really is really
- 57:53counterintuitive and counter to their
- 57:55message
- 57:58[Music]
- 58:06las olas 10 see a program
- 58:11palter term on KOMO Ghana in Africa
- 58:15it's been between eight and nine years
- 58:17now when I noticed that loads and loads
- 58:20of containers were coming to this
- 58:22country with electronic waste
- 58:24we are talking about end-of-life
- 58:27computers and of live television sets
- 58:29which nobody wants in the developed
- 58:32countries
- 58:34contratado international pro diva MBR
- 58:37residuals electronico Salter tur mundo
- 58:39pero los Mercader s Pusan un simple
- 58:42trucco declarer los productos de segunda
- 58:44mano
- 58:47[Music]
- 58:49they pluck the very good electronic
- 58:51items usually 10 out of a 40-footer
- 58:54container in front and the rest which is
- 58:56simply junk behind so once the custom
- 59:00officials of the container you think is
- 59:02loaded with very good electronic items
- 59:03that are functional and would work
- 59:06almost forever
- 59:13los contenido rest a desk argon cerca
- 59:15del puerto don de comerciante agonistes
- 59:17complan cualquiera pirat ok funciona ok
- 59:19se puede repper are
- 59:22de aquí los da van a la capitale Accra
- 59:28en Ghana si algo se puede rapper are no
- 59:31satirist e como si and Rio buso comprar
- 59:35Orden Edoras de segunda mano de Europa
- 59:37euros rep era
- 59:40this machine is for Spain I check this
- 59:42machine and then get you find out that
- 59:44the hadees' know a key then achene
- 59:47Hadees when I sway key and I just want
- 59:49to the photo from the VG h individual
- 59:53smokey if I find out when the forties
- 59:56since amo tetanus 2010
- 1:00:00Abu so Ben de éstos Orton adore esse
- 1:00:02estudiantes escuelas de que nos
- 1:00:04Empress's no entiendes la mentally de de
- 1:00:07usar ET r r de los países Desiro Ladas
- 1:00:09my africa is no easy info a fellow gets
- 1:00:14comput as no y so Lopez o muchas Jovita
- 1:00:17be
- 1:00:20[Music]
- 1:00:24pero más de la gente por ciento de los
- 1:00:26residuals electronic oohs que hagan
- 1:00:28Alana no se pueden repper our Jakob on
- 1:00:31abandonado say inverted arrows por todo
- 1:00:33el pais
- 1:00:35ya the dump site here in aqua blue she
- 1:00:38in the past we have this beautiful river
- 1:00:41called adore river you know that meander
- 1:00:43its way through of this area it was
- 1:00:46teeming in the past they have so much
- 1:00:48fish we
- 1:00:50actually attended a school that very far
- 1:00:52away from here so we come play football
- 1:00:54and hang around the river the fishermen
- 1:00:57would organize boat rides I remember
- 1:00:59very well but now is all finished it's
- 1:01:01all gone and that makes me really really
- 1:01:04sad and it makes me angry Oh
- 1:01:09Yen dia aqui no anemias jugando despues
- 1:01:12de clase en su lugar Cobain's de
- 1:01:16familias pobres tienen a buscar cha
- 1:01:18Darla
- 1:01:21Kamin la fonda de plastico de loose
- 1:01:23cobblers para obtener del metal cage
- 1:01:25even dentro
- 1:01:28[Music]
- 1:01:30we'll get some from the computer TV and
- 1:01:34then machines the work is not good
- 1:01:37sometimes we get diseases like coffee
- 1:01:42there sometimes is sunglass culture if
- 1:01:46evil a time we can sleep a star
- 1:01:51los ninos más pequeños Revis Canaan or
- 1:01:55restos para encontrar cualquier take a
- 1:01:57neutron soda metal que los mejores Ayano
- 1:01:59LT dado
- 1:02:00los chatter arrows comprar nest a metal
- 1:02:03yo Rev end Inaba Sen crecimiento
- 1:02:05economic Oh
- 1:02:08[Music]
- 1:02:10[Applause]
- 1:02:13actualmente sus clientes principales son
- 1:02:17dubai attila
- 1:02:19[Music]
- 1:02:23some of those behind the shipment of
- 1:02:25Sarah well we're trying to bridge the
- 1:02:27digital divide between Europe America
- 1:02:30and the rest of Africa and gun our force
- 1:02:32but the reality is that these computers
- 1:02:35that are sent here simply do not work
- 1:02:37[Music]
- 1:02:39there's no point in receiving electronic
- 1:02:42waste when you cannot deal with it more
- 1:02:44so when you did not produce it and your
- 1:02:46country is being used as a world's trash
- 1:02:48bin
- 1:02:49[Music]
- 1:02:57the trash that for so long in an
- 1:03:00industrial age has been hidden from view
- 1:03:02it's now coming into our lives and we
- 1:03:04can actually no longer easily avoid it
- 1:03:06the waste economy is is reaching its
- 1:03:08last legs because they don't physically
- 1:03:11have anywhere else to put the waste
- 1:03:12planned obsolescence what I understand
- 1:03:15of it is it has been driven because
- 1:03:19there are economical incentives to do so
- 1:03:21it is more interesting for a company to
- 1:03:24build a product that doesn't last longer
- 1:03:27than three years or a thousand hours
- 1:03:30because then it can sell more products
- 1:03:34I think in the course of time we've come
- 1:03:37to realize that the planet that we're
- 1:03:40living on cannot sustain that forever
- 1:03:42there's a limit to Natural Resources and
- 1:03:44there's a limit to energy resources that
- 1:03:47we have
- 1:03:48posterity will never forgive us
- 1:03:51posterity will simply find out about the
- 1:03:54throwaway attitudes the throwaway
- 1:03:56lifestyles of people in the advanced
- 1:03:58countries
- 1:03:59[Music]
- 1:04:02gente de todo el mundo en pasado actuar
- 1:04:05Quantrill obsolescence iya programa de
- 1:04:08[Music]
- 1:04:11Mike annonay lucha desde el final de la
- 1:04:14cadena a empezar doe recopa Londo
- 1:04:17información
- 1:04:18this is where I keep the e-waste they
- 1:04:21have asset tags or property tags this
- 1:04:24says our mu Center na dvesti island is
- 1:04:27from Denmark
- 1:04:29this is from Germany sent here simply to
- 1:04:32be dumped
- 1:04:34was minster College Leeds City Council
- 1:04:37also in the UK this is from Italy
- 1:04:43Apple Apple should know better it's a
- 1:04:45company that claims to be so green
- 1:04:47there's a lot of Apple products that are
- 1:04:49being dumped here
- 1:04:53I have a database that contained the
- 1:04:56asset tax the contact addresses
- 1:04:59telephone numbers of the companies that
- 1:05:01owned the electronic ways that have been
- 1:05:03dumped in Ghana
- 1:05:07mic piensa converter esta información
- 1:05:10improvers para una de non-fee ante UN
- 1:05:13tribunal
- 1:05:14[Music]
- 1:05:16we need to take some action some
- 1:05:19punitive measures we need to sue people
- 1:05:21so they stop dumping he with in Ghana
- 1:05:25we have in the United States several
- 1:05:28models of legislation that I think could
- 1:05:31be adapted in this area we have for
- 1:05:34example the Clean Air Act the Clean
- 1:05:36Water Act that type of legislation
- 1:05:39easily could be adapted to electronic or
- 1:05:41manufacturing process where you are
- 1:05:44acquiring manufacturers who produce
- 1:05:46products to ensure that they are
- 1:05:48disposed of in a way that is
- 1:05:50environmentally friendly I think that
- 1:05:52we've got to stay on top of it we've got
- 1:05:55to absolutely
- 1:05:57be in together we've got to use the
- 1:06:00internet we've got a blog about it and
- 1:06:02we've got to be in together the strength
- 1:06:03in numbers and that's the only way to
- 1:06:04change it
- 1:06:15la fuerza creciente de las redes
- 1:06:17sociales está dando a marcos con el
- 1:06:20problema de su impress ora a
- 1:06:22[Music]
- 1:06:25encontrado la ooh help aha r n lucia
- 1:06:30una web parece ofrecer done so we're
- 1:06:33gratuitous auras con un ship Contador
- 1:06:38el programa Dorsia tomado la molestia y
- 1:06:41de explicar su motivation personal stops
- 1:06:44printer and says some cryptic message
- 1:06:47good pots inside yo printer require
- 1:06:50service mentis miss repins do Tobit
- 1:06:54construction mrs. van business mondo not
- 1:06:58a good one for you sir anavar me so i
- 1:07:01looked and found a veto Miki sir friend
- 1:07:04a surfer tow allow active uses rs18 imp
- 1:07:09at counter
- 1:07:10Marcos no sabe que puede pasar pero des
- 1:07:13idees bahar sell software de todos modos
- 1:07:18desde un pequeño pueblo en Francia john
- 1:07:21Saqqara lucha contra la obsolescence iya
- 1:07:23programa de hayu Dondo a gente de todo
- 1:07:25el mundo a compartir Readers de negocio
- 1:07:27y de deseo in all poorer countries
- 1:07:30things are repaired automatically the
- 1:07:33notion you throw a product away just
- 1:07:35because it breaks for some reason is
- 1:07:36completely unknowable an unthinkable
- 1:07:38actually somebody in the South
- 1:07:41in India there's a there's an actual
- 1:07:43word you guard to describe this
- 1:07:45tradition of being able to fix things
- 1:07:47pretty much regardless of the complexity
- 1:07:50of it
- 1:07:53we try to find people who are actively
- 1:07:57doing projects in the world rather than
- 1:07:58just talking about things or making
- 1:08:01abstract statements about how awful
- 1:08:04things are or what has to be changed
- 1:08:05[Music]
- 1:08:11uno de ellos es bueno Phillips Destin
- 1:08:14tienda de la dynasty ad a loss fabric
- 1:08:16antes de bomba TLAs I
- 1:08:19[Music]
- 1:08:20remember my grandfather taking me to one
- 1:08:23of the Phillips factories in Eindhoven
- 1:08:24to show me how labels were mass
- 1:08:27manufactured in factories which is very
- 1:08:30very cool
- 1:08:31[Music]
- 1:08:34Cassie un siglo despues del cartel de la
- 1:08:37Bamba Varna Philips sigue la tradición
- 1:08:39familiar pero con una perspectiva
- 1:08:41diferente
- 1:08:43fabrica una bomba gala Kadyrov NT Cinco
- 1:08:46años
- 1:08:49that means that you can use the same
- 1:08:52materials once in 25 years rather than
- 1:08:55once every year that means that you
- 1:08:57don't have to transport the product
- 1:08:59every every year but only once in 25
- 1:09:01years
- 1:09:05para el noise contradict Oreo fabric are
- 1:09:08productos de larga duration yachiru
- 1:09:10negocio rentable
- 1:09:14it's not like there's a green world and
- 1:09:18there is a business world I think
- 1:09:20business and sustainability go and an
- 1:09:22end is actually the best basis to build
- 1:09:24a business on and the only really real
- 1:09:26way to do that I believe is to factor in
- 1:09:29the true cost of the resources that have
- 1:09:32been used we also look at the energy
- 1:09:34consumption you also look at the
- 1:09:36indirect energy consumption of
- 1:09:37transportation Co phase a frame o PE o
- 1:09:41transporter or low career des transports
- 1:09:43on parle de fête le petróleo noise
- 1:09:46Nagano blabla apology alone apart
- 1:09:48another substitute the direct credit
- 1:09:51hospital a technical yep around home
- 1:09:54they can play Guillemet prosper
- 1:09:56technically above our concessions a book
- 1:09:58shows
- 1:10:01oona simply bombilla syria mucho mascara
- 1:10:05Sisu precio incluye a todos los Costas
- 1:10:07occult o--'s materias Prima's mi Sione's
- 1:10:11de carbono yell impact ambiental de la
- 1:10:13product Sione already blogging if you
- 1:10:16factor all that in into every product
- 1:10:18that you manufacture then where there
- 1:10:20will be huge incentives for
- 1:10:22manufacturers and entrepreneurs all over
- 1:10:24the planet to make products that last
- 1:10:26forever
- 1:10:29también se puede luchar contra la
- 1:10:32obsolesce 10 SIA programa de replant a
- 1:10:34and Ola engine area Ella production de
- 1:10:36los productos un concepto nuevo delle
- 1:10:40Cunha a lacuna afirma que si las
- 1:10:42fàbregas funcionar an como la natural
- 1:10:44esse la propiedad less ten SIA qué daría
- 1:10:47obsolete ax men evolved hecho de dead
- 1:10:50men 2001 CMAs Pavan fatigue confirm I'd
- 1:10:52never lose even know lap FAL V negotiate
- 1:10:56Li
- 1:10:57Vermentino to have been fueling
- 1:10:59insulting chaos palm can spawn can
- 1:11:01Francisco confirm Agni
- 1:11:06el siglo natural produce a en abundancia
- 1:11:10para las Flores Kalidas y la Sol hast a
- 1:11:13cast no Sun residue or C no nutrient A's
- 1:11:16para otros organized Mo's
- 1:11:19tiene - Akane kana a fella san francisco
- 1:11:23nino' strophe
- 1:11:25manga Cree que la industria puede a
- 1:11:29Matar el siglo virtuoso de la natural
- 1:11:30esse LOD Mostro al redy cenar el proceso
- 1:11:34de producción de una fabricate a Extell
- 1:11:36Sweta
- 1:11:40I mean it's magical so hinged off her
- 1:11:43tattoo and so far Democrats Uihlein
- 1:11:45stool and it's Cindy - Schneider has
- 1:11:48been updated so gifted this is X animal
- 1:11:51insulted Moe's
- 1:11:55conga descubrió que la fábrica usaba
- 1:11:58foreigner SIA cientos de dientes de
- 1:12:01productos Kimiko's alta meant a toxic
- 1:12:03OHS para fabric are los nuevos tawheed
- 1:12:05OHS Ranga active equipo Trudeau Heron a
- 1:12:08lista a solo treinta y ser su Stan CEA's
- 1:12:11todas neo degra Tablas
- 1:12:14yesugan it's a let's suit at my house
- 1:12:16just went 0s in content sister couldn't
- 1:12:19clench niden only in mutual apartments a
- 1:12:21while
- 1:12:23Vanguard Creek el concepto delle Cunha a
- 1:12:26lacuna s applicable yeah cualquier
- 1:12:29proceso industrial my canals no mono a
- 1:12:32feelin sona's Angela Pirlo business
- 1:12:35registered rotation strategist Elm
- 1:12:38Annenberg ezel substrata steers quotes
- 1:12:40leaving Peru naturally humble problem
- 1:12:42Venice Abba an Excel chastised in EOS
- 1:12:44trophy Martez Kira's colleague we
- 1:12:46pollute we're on a show self-esteem ah
- 1:12:49para los críticos Marlana calles de la o
- 1:12:52Celeste NC a-- programa de Nova stock on
- 1:12:54reform our loss processes productive OHS
- 1:12:56quieran replant er no Estrella Cano Mia
- 1:12:59nos trois fedoras Sechin Freddy volition
- 1:13:02se da bobba Nova volition kill Juventus
- 1:13:04casita Shaw's Mon Pahadi SATA saw smoke
- 1:13:07motel it a esta revolución se llaman de
- 1:13:10crecimiento
- 1:13:11al igual que brogue stephenson los años
- 1:13:14tiene say hola to sh viaje de Charla in
- 1:13:17Charla pero el propone a abandon our
- 1:13:20totalmente el crecimiento
- 1:13:23la de quoi so Zoe's Sita's logo obokata
- 1:13:27chiapoe function the home Covello disco
- 1:13:31Appel focus on Delacroix's owns possible
- 1:13:35Afeni suit nabla don't poo mikela
- 1:13:39necesita Sanjay doe logic dose oto set
- 1:13:44logic dole además vo
- 1:13:47less on CL bipolar ami del pasado LED
- 1:13:50quasars yeah own emoji urea fa yuen at
- 1:13:54one plant ecology Greg Eva no gas PR not
- 1:13:58co-production at co consummation
- 1:14:01reg weasel a consummation vision a
- 1:14:04pollution may only be honed eat only
- 1:14:06Viva Opie develop a dodo FOMO delicious
- 1:14:10che on LaVon Tosh debt were
- 1:14:13Pacifica second Tony consarn con la
- 1:14:15Mitchell savoir
- 1:14:18[Applause]
- 1:14:19we increasingly rely on objects to give
- 1:14:22us a sense of self-esteem and identity
- 1:14:25partly the consequence of the breakdown
- 1:14:28of things that used to give us identity
- 1:14:29like membership of a community or
- 1:14:31relationship to the land or all sorts of
- 1:14:34soft and social things which have been
- 1:14:36replaced by consumerism
- 1:14:42see lebanner de pon de una vodka
- 1:14:47summation on Dover Espanola félicité
- 1:14:50absolute Oscar Lucan so no fancy
- 1:14:53hopeless kakouton marks may to place on
- 1:14:57ket montgo Lozano Pavia preserver patek
- 1:15:01member yellow Malaysia universe
- 1:15:04entrada cetacean Paraguay's Ola
- 1:15:06consummation L equations dear Santa Mon
- 1:15:10buona Pasqua webinar a toujours quelque
- 1:15:12chose the subjective
- 1:15:17los críticos del de crecimiento team NK
- 1:15:20destroy Dalek oh no Meah enos da barra
- 1:15:23de vuelta a Liga de Piedra
- 1:15:27rev Niren society suit at cetera
- 1:15:30necessitate anon plant ecology and
- 1:15:33deepest pain Canet ideas Anna Pavlova
- 1:15:36neurological self near to chose a
- 1:15:39gardener pour a pico de force use a nice
- 1:15:41way sound sunny part model
- 1:15:46tiempo de la Sol siete de poissons
- 1:15:49reallys la vision God Isaiah
- 1:15:53LeMond Odetta say ho box itís fairly
- 1:15:56besoin de tous me I saw a 2-0 tipo
- 1:15:59satisfy lividity del cosas
- 1:16:01[Music]
- 1:16:28Marko's esta instalación
- 1:16:31su ordenador
- 1:16:34[Music]
- 1:16:37con el nuevo programa puede poner acero
- 1:16:40a cheap Contador doll Empress Ora
- 1:16:45la Empress Ora say des blow kiya
- 1:16:47immediate Ament a
- 1:16:52[Music]
- 1:16:58[Music]
- 1:17:04[Music]
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