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Como vender otimização de Google Meu Negócio em 2027 — Transcript

by Vinicius Moreira · 2,750 words · 431 segments · language pt · Watch on YouTube

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0:00How to sell Google Business Profile
0:02optimization in 2027. The market has
0:06changed completely, and you need to
0:08know how to position yourself to keep
0:10selling this service, make more money,
0:13and stand out from what the competition
0:15is doing. If you don't know me yet, my
0:19name is Vinícius Moreira, I'm a Google
0:21Business Profile expert, I've trained
0:22many Google Business Profile managers,
0:24and here on this YouTube channel, we
0:26bring content focused on this market.
0:29If you're not subscribed yet, go ahead
0:31and subscribe since we have new videos
0:32every week. I also want to invite you
0:34to something. Every Wednesday at 3 PM,
0:37we have a live class here on YouTube.
0:40These classes are not saved. So, click
0:42on the link in the description and join
0:45the group. It's 100%free. We don't send
0:48a bunch of messages there. I only send
0:50a message on the day of the class,
0:52letting you know so you don't miss it.
0:54Without further ado, let's get to the
0:55video. Let's understand what has
0:57changed in this market and how you can
1:00manage to sell this service more and
1:02more in 2027. One of the main things we
1:05need to understand is that the market
1:07has changed, and optimization by itself
1:09is no longer a strong offer. In 2026,
1:13it was still relatively easy to sell
1:15the service with the promise of ranking
1:18the business. The business owner
1:20understood that they had a poorly
1:22configured profile. The Google Business
1:24Profile professional would go in, fix
1:26it, adjust the profile, and the
1:28perceived value was directly tied to
1:30those improvements. In 2027, this
1:33approach changes completely and starts
1:35to lose a lot of steam. Why is it
1:38losing steam, Vinícius? Because all
1:40the tools have become more accessible,
1:42and because artificial intelligence has
1:45simplified what used to be very
1:46technical. Before, not just anyone
1:48understood what SEO was. And artificial
1:51intelligence has come to make that much
1:54easier. So, business owners can now go
1:57into an AI tool themselves and generate
2:00text, post ideas, and review responses.
2:03They can do all of that on their own.
2:06Therefore, professionals who only sell
2:09this structural part of the tool become
2:12replaceable by AI, because business
2:14owners can already do all of that
2:16themselves. The problem is not that
2:20Google Business Profile stopped working
2:22or is no longer effective, Vinícius;
2:24no, that's not it. The problem is you
2:27continuing to sell the service the same
2:29way you did in 2026. Google remains
2:32extremely important for local
2:34businesses. For me, it is the most
2:37important tool that any local business
2:39needs to have, but simply optimizing
2:41the profile no longer changes the game.
2:45That is where the professional needs to
2:47change their perception. They need to
2:50understand that selling optimization
2:52has become a commodity. So everyone is
2:55offering the same thing in the market.
2:59Everyone offers profile adjustments and
3:01ranking, and when everyone offers the
3:03same thing, the comparison becomes
3:05price. So the business owner starts
3:09looking and saying: "Okay, John, Mary,
3:10and Vinicius, everyone offers the same
3:12thing.""But John charges 500 and
3:15Vinicius charges 1000." Who are they
3:17going to sign with? If everyone offers
3:19the same thing, they will sign with
3:22John, who charges less. So you need to
3:25make the product delivery something
3:28different from a commodity, something
3:31not everyone offers. And the arrival of
3:34AI accelerates this a lot, because
3:36today a person doesn't need to know
3:38much to operate in the market. So
3:40selling positioning, selling
3:43categorization, selling posts—this
3:46has become very easy. And then what
3:49starts to happen? All the companies
3:51that didn't even have posts before
3:53start having posts. So, posting for the
3:56sake of posting or optimizing for the
3:58sake of optimizing stops being a
4:00differentiator to ensure good
4:02positioning on Google. So, the
4:04professional has to stop selling
4:06optimization because then they are just
4:08another one in the market. And when you
4:10are just another one in the market, you
4:12are compared by price. So, that is
4:14where we need to have a change in our
4:17professional positioning. What change?
4:21Instead of presenting themselves as a
4:23Google Business Profile manager, the
4:24professional needs to take on a more
4:26strategic position. Specialist in
4:29digital presence, specialist in digital
4:32positioning for local businesses. And
4:35here, I don't want you to get hung up
4:37on the name, okay? Because the name
4:39here is what matters least. What I want
4:41you to understand is the positioning,
4:44the perception you have to create for
4:46the company. The company needs to
4:49understand that you go beyond solely
4:51optimizing a Google Business Profile.
4:55Your work goes beyond changing a
4:57category, changing a little ranking
4:59here, a little thing there; you are a
5:01professional who takes care of the
5:03company's digital presence. Therefore,
5:07you become a much more strategic
5:09professional. You get out of that
5:11commodity box and become a strategic
5:13professional who takes care of the
5:15presence of local businesses. And one
5:18of the big reasons for you to actually
5:21change this perception, this
5:22professional positioning, is that
5:24Google is no longer the only place for
5:27discovering a company. Come here with
5:30me, take a look at this that I've
5:31prepared for you to understand. For a
5:34long time, the user journey was
5:37relatively standard. They needed a
5:41service. They opened Google, searched,
5:43and chose from the results that were
5:45there in the search. Now, the user's
5:48search journey has changed. They ask an
5:52AI, then they search directly on Google
5:54Maps, then they check the company's
5:56social media, then they look at company
5:58reviews, and they keep switching back
6:00and forth. They check Google, look at
6:04the site, look at social media, then
6:06they ask an AI about that company, then
6:08about that service. So, the way the
6:11user searches has changed a lot. When I
6:15position myself as someone responsible
6:18for that company's digital presence, I
6:20start working on company discovery and
6:23not just its position on Google. I
6:28start to become a much more strategic
6:30professional, who takes care of that
6:33company's digital presence so it gets
6:35found; I work on company discovery so
6:38it gets found, whatever channel the end
6:40user is using. So I make the perception
6:44of my service change. I'm not someone
6:47who just works on Google Business
6:49Profile optimization to get you to the
6:50top. I am a professional who works on
6:53your digital presence. If the user
6:55searches on Google, you will be well
6:57positioned. If the user searches on an
6:59AI tool, your company will appear. Can
7:03you understand how the perception of
7:05value changes when I position myself in
7:07this more strategic way? And speaking a
7:11little more in-depth about the presence
7:14of companies in AI tools, we have to
7:16understand that many people today are
7:19searching using AI. I, for example, for
7:24certain services, certain products,
7:26before going to Google, I search in an
7:29AI tool. I seek to understand who is
7:33positioned best, which company is being
7:36recommended, because the company that
7:38an AI tool recommends to me, that
7:40company tends to be better than the
7:43others, because either it is indeed
7:45better and being talked about more, or
7:47it has a concern about how it is seen
7:50on the internet. So, it's a company
7:53that cares about its positioning, so it
7:56does tend to be better. And then what
7:59happens? A new question starts to
8:01appear in the business owner's mind,
8:03and you have to put that question there
8:05. When someone asks an artificial
8:09intelligence about companies in the
8:11segment, in my segment in my city,
8:13which company appears? Is my company
8:16even mentioned? Does the AI even know
8:19that my company exists? This question
8:22captures the business owner's attention
8:24because they have little clarity on
8:26this. And that is where the
8:29professional needs to use this as a
8:31sales pitch. I will make the company
8:34appear through Google and Google Maps.
8:37We will use the website and work on
8:40reviews. I will spread information
8:44about the company across the internet,
8:46generate mentions and authority signals
8:49, and make all this information connect
8:52. It's about making it clear to the
8:55owner that there is no "put my business
8:57on AI" button. They can understand that
9:01changing a Google Business Profile
9:03category is something they can do;
9:05registering a business on Google
9:07Business Profile is something they can
9:09do, even if poorly; however, putting a
9:11business on AI—there is no "register
9:13business" button, that doesn't exist.
9:17Presence must be built because AI tools
9:20work with different contexts, different
9:23sources, and different information to
9:26be able to recommend a business. And
9:29that is where this argument completely
9:31changes the perception of the service.
9:35You stop talking about Google ranking
9:37and start talking about building a
9:40strong digital presence that can be
9:43found and understood by any tool on the
9:46internet. It's about showing the owner
9:50that when you build this digital
9:53presence, their company will be found
9:55on Google, ChatGPT, Gemini, Claude, or
9:58any other AI that may appear. And along
10:02with this, the website becomes one of
10:04the most strategic roles for Google
10:06Business Profile again. In the past,
10:10Google Business Profile managers
10:12understood that only the profile was
10:14necessary, so they didn't even bother
10:16with websites or landing pages. But now
10:20, with the arrival of AI tools, the way
10:23people search has changed, and context
10:25has become important, so the website
10:27becomes an extremely important element
10:30in our journey again. Why? Because on
10:34the website, I am the one who controls
10:36the information, and I am the one who
10:39controls the amount of information.
10:42While on Google Business Profile, I
10:44need to stick to the description, posts
10:46, services, and reviews. On the website
10:50, I can create a page for each service.
10:53On the website, I can create a FAQ
10:55section with frequently asked questions
10:57so that my company also becomes a
10:59reference for generating answers. And
11:02then you ask yourself: "Oh my God, do I
11:04have to learn how to create a website
11:05now?" with the arrival of AI? That has
11:07also become easier. Today, you can
11:11create extremely responsive,
11:12high-quality websites and landing pages
11:15using AI tools inside my training. And
11:18if you aren't familiar with it, you're
11:21wasting time; I'll even leave the card
11:23appearing here. In the Expertn method,
11:27we talk about all of this, including
11:29site creation, and we teach how to
11:31build sites so they can rank in
11:33searches and actually show up. All of
11:37this while also using artificial
11:39intelligence to make the process
11:41increasingly easier, both for
11:43delivering good results to the client
11:45and for us to charge more, deliver
11:47higher quality, and generate more
11:49perceived value. Because one thing we
11:53need to understand is that in 2027,
11:55Google Business Profile becomes the
11:56center of the ecosystem. So, we are
11:59talking about an ecosystem and not just
12:02a single tool. We become much more
12:05strategic. The Google profile remains
12:09extremely relevant, but it must be
12:11connected to other assets. Google
12:15Business Profile will concentrate a
12:17large part of local intent and will
12:20facilitate user action. The website
12:23deeply explains who the company is and
12:25what it offers. It is here within the
12:28site that we provide more context for
12:30the AIs. When we index this site, and
12:33it is built in the correct way, it
12:36delivers all these contextual tools so
12:38that the AIs can truly understand who
12:41the company is. Profile reviews build
12:45the trust and social proof that AIs
12:47need to be able to recommend that
12:50company. Content on the profile helps
12:53the company demonstrate that it has
12:55knowledge and relevance in the market
12:57it operates in. Citations, those famous
13:00directories, increase the company's
13:03consistency on the internet. So, the
13:06company begins to appear in various
13:08places and not just in its own pillars,
13:10like the website itself, social media,
13:12and Google Business Profile. And the
13:15professional who begins to organize
13:17this ecosystem becomes a more active,
13:20more important, and more strategic
13:22professional. Can you understand, did
13:26you manage to notice the difference
13:28between those who provide this service
13:30strategically and those who just sell
13:32Google Business Profile as a standalone
13:35thing? You can tell the tone from a
13:38value perspective. This professional I
13:42just told you about, who handles the
13:44site, who handles the digital presence,
13:46review strategy, and content generation
13:48, this professional charges much more;
13:50they have the perception of being a
13:52more expensive professional because
13:54they are more strategic and position
13:55themselves better. And that is where
13:59the new offer we need to work on for
14:012027 comes in. What is this new 2027
14:04offer? Instead of selling an
14:08optimization package, sell a local
14:10digital presence structure. You are
14:13going to structure that company's
14:15digital presence. The entry point
14:17remains Google Business Profile,
14:19because it's an easy problem for
14:21business owners to understand. It's
14:23easy for them to grasp what Google
14:25Business Profile is, but the delivery
14:27doesn't need to end there. Now, we are
14:30going to deliver a digital presence
14:33diagnosis, Google Business Profile
14:35optimization, structuring or improving
14:38that company's website, creating a
14:40review strategy, establishing
14:42information consistency for this
14:44company on the internet, having
14:46important service pages, generating
14:49more strategic content, monitoring the
14:51company's presence in AI and Google
14:53search results, and analyzing whether
14:57AIs recommend this company and what
14:59these AI tools say about it. When you
15:03ask an AI about that company, what does
15:05the AI have to say about it? The result
15:08of this is an offer that is harder to
15:10compare. Your competitor might just be
15:12selling 10 posts per month. You are
15:15offering a positioning strategy. The
15:18perception of value changes completely.
15:23And that is where the big core message
15:24for 2027 comes in, and I want you to
15:26pay close attention to this. Google
15:29Business Profile hasn't died; it's just
15:31that the way we need to sell it has
15:33changed. You don't need to abandon
15:36Google Business Profile. You need to
15:39understand that it is the tip of a more
15:41robust service, a larger delivery, and
15:44that it acts as a lure. It is through
15:47this that we acquire the client. So I
15:48sell what the client wants—they want
15:51better positioning, they want to sell
15:53more. But I deliver what they need. And
15:56what do they need? They need an
15:59optimized profile, they need a landing
16:01page that delivers their information,
16:03they need a review strategy, and they
16:06need a content production format that
16:08generates relevance for them on the
16:10internet. In 2027, it’s not enough to
16:14just optimize a profile for the sake of
16:16it; there needs to be a strategy behind
16:18it. And you can and should bring in AI
16:23tools to assist you in this work: to
16:26help with profile optimization, review
16:29responses, landing page creation, the
16:31way you sell this service,
16:33understanding who to sell it to, and
16:36where you learn how to sell this
16:38service, who to sell it to, and how to
16:41provide this service the right way. You
16:45learn that within the Expert Method.
16:47Metaxpert GMN is my complete Google
16:50Business Profile training. It is the
16:52best value for money on the internet.
16:55It is the best and most complete Google
16:58Business Profile training with
17:00artificial intelligence, 100%updated,
17:03with classes 100%re-recorded for the
17:05new Google Business Profile format.
17:08That is where we teach you how to do
17:11all of this within the context matrix
17:14of major markets. How do you go about
17:17creating these strategies and
17:18positioning yourself better? How do you
17:21find and sell to these companies online
17:24? No door-to-door prospecting, no cold
17:27calling, everything 100%online. The
17:30Expert MN Method, being the best and
17:33most complete Google Business Profile
17:35training on the market, gives you all
17:37of this for just 97 BRL. It is the best
17:41value on the market, without a doubt,
17:43and you also get access to a WhatsApp
17:45group with my team, where you can clear
17:47up your questions with other students.
17:50I show up there directly, answering
17:52students 'questions, and there is much
17:54more that you need to know. So, click
17:57the link and secure your spot, because
17:59I am sure that this training will
18:01change the way you prospect and deliver
18:03Google Business Profile services. I
18:06will leave other videos appearing here
18:07on the screen. Go take a look, and dive
18:09deeper into this market, because you
18:11need to understand all these changes. A
18:13big hug and see you next time.

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